What are we doing to help Retail Lumbeimen?

\fhen a neqr school is planned in your community-we help you get the flooring conrract.

\7hen a new factory, store or oftce is planned-MFMA can help you land the business.

\7'hen people build homes - ideas, furnished by Association headquarters, help.you to win them to Maple, Beech or Birch floors-and the order is yours.

This help is rendered, first of all, by nation-wide advenising in the magazines. But it is also concentrared in your local community by such folders, booklets and pamphlets as you see herewhich carry your name straight to busi ness prospects. Far more than a million ofthese business-bringers have been used by retail lumber y"rJs-"re you getting the share of.business they can bring? MAPLE

If you want to look at this set of sales-producers, wrimen to cover the many uses'and markets of Maple, Beech and Birch floors, write us for a full set of samples. f.'hcn- from the list-you can select the ones which will help you most, and get them free on requesr, with your name, address and telephone numberprinteC on them. Get them; -use rhem; to lelp you and your salesmen in person, and for enclosure with your mail. Drop us a line today and.see the actual sales mes'sages, pictured on this page.

1055 Stock Exchange Building, Chir,ago

Concatenation at San Diego

C)r'er a hundred of the San Diego Hoo Hoo, together rvith a number of Los Angeles visitors, successfully initiated a class of five Kittens, at the Concatenation held at the Golden Lion Tavern, Sah Diego, on the night of January 8.

Vicegerent Snark Homer Miller, assisted by a very capable Nin1, put the poor unfortunates through their paces in fine shape, handling the work in a very impressive manner' impressive in more ways than ohe.

The team consisted of Snark Miller; Senior Hoo Hoo, Al Frost; Junior Hoo Hoo, H. C. McGahey;.Bojum, E. W. Reed; jabberwock, F, W. Hawman; Scrivenoter, R. A. Piersal[; Custocation, Ralph Smith; Arcanoper, Carl Cavotto; Gurdon, Phil Barker.

The initiation was preceded by a happy banquet, livened lly the appearance of Hawaiian musiciahs and dancers and by the introduction of the visitors' Parson Simpkins'-P. D. Tennant, H. L. Rosenberg, Rollins A. Brown, B. W. J3yrne, W. B. Wickersham, F. A. Dernier and Phil Hart, ali of Los Angeles, were introduced and the Parson and Ed Tennant responded, for the group, with short addresses. The Parson admonished the members of their great responsibility in the Order in the leading state of the Union, and urged a careful consideration of the vast benefits to be deiived from participation in the activities of the Great Black Cat.

Mr. Tennant told in a very entertaining way, some of the history of the order, through his administration.

The Junior work was well handled by "Mac" and his committee.

The Kittens were:

Jos. A. 'Woener, Superior Mill Co.; R. C. Behrens, Whiting Mead Co.; Jack L. Tillery, Independent Lumber Co,; Mark C. Smith, Gibson Lumber Co.; Howard M. Wilson, Spreckels Bros. Co.

There was one reinstatement, Alex Seegmiller, Superior Mill Co.

L. A. HOO HOO TO HEAR STATE FORESTER

President Wickersham, of the Los Angeles Hoo Hoo Club, has just announced to the members that he has succeeded in securing M. B. Pratt, State Forester, to speak at the February fourth meeting of the Club.

The meeting will be under the direction of the Southern California Forest Committee, h.eaded by Dave Woodhead.

Great plans are being made to make this ohe of the big meetings of the year.

ALBION CHANGES IN SOU. CAL.

Mr. Frank Clough, formerly manager for the Albion Lumber Company, at San Diego, has taken charge of the Los Angeles offices in the Pacific Electric Building, succeeding Mr. Ben J. Byrnes.

Mr. Clough will be in charge of both Los Angeles and San Diego, having Mr. R. T. Conyers in the San Diego territory.

New Yard At Phoenix

The Norman Light Lumber Company has opened an attractive retail yard at Phoenix.

This now makes twelve yards in the Hustling Arizona town, Foxworth McCallum, O'Mall.y, J. D. Halstead, Halloran-Bennett, Valley, H. H. Shoup, Phoenix Builders Supply, Hammon, H. W. Ryddr, Commerce Lumber &.Realty, Phoenix Lumber Co., and the Norman Light.