Chan ge Name to Palco \(/ool Insulation

Announcement was made this week by Edric E. Brown, manager of the Bark Division of The Pacific Lumber Company, of a change in name from Palco Bark to palco Wool fnsulation.

Due to constant development and refinernent the product tisements typical of the series are reproduced on this page. The copy appearing in the Pacific Rural Press with a circulation of over 75,W and the California Grange News read by 17,174 farm homes.

According to reliable figures the spendable income for California farmers reached the amazing sum of $600,000,000 in 1936, over $1m,000,000 being net income after deducting fixed expense.

This gives the California farm family an income three times the nation's average.

Each year a good slice of this vast spending power goes for wasted heat escaping through the ceilings of homes.

PALCO woo L

No irivcstrncnt you can make will pay richer dividends in comfon and economy trttr to "Hcat-seal" your home with PALCO I(/OOl-insuletion. made from redwood bark, world's oldest living thing. For ncw or old homcs, Any onc can install it, If'you want real insulating cfficiency at low costinvestigatc!

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I e.nt to knN hw PALCO WOOL cuts fucl billr. rcduce f,c htatdr. fril6 hm6 mfo.tdlcrumoc( rnd vintcr. fu. Cl p.6dt homc E ne hom l: r br...........,.,.........

has become more and more "fleecelike," and a change in name is made necessary to describe it mbre clearly.

Simultaneously with this announcement a campaign in California farm papers was inaugurated. Two of the adver-