Paint Selling Pointers for 1939

What are some of the practical physical things the lumber dealer can do to stir up his volume of paint business this year? Well, here are just a few suggestions, most of them embraced in the idea of a proper paint display.

Arrange your paint and varnish products so that people who come in can see what you have. Paints are largely sold by suggestion.

Turn your heavy packages, such as house and floor paints, upside down so that any rpigment that may have settled in the pails will loosen up.

Replace all dirty and worn labels. Make a list of labels wanted and write to your sup,plier for them. A cleanly labeled stock helps to make sales.

Take an old chair and refinish one-half with enamel or varnish stain and place it in a prominent place. It will prove to be a ready sales maker. Think up similar little schemes to illustrate the "Before and After" idea.

See that your store salesmen really know the line. Manufacturers and salesmen will be glad to send instructive sales literature and each of the traveling men selling you will be glad to show you and your associates the particular merits of his line, the sales points, etc.

Do you know how many homes in your town need paint ? This is a good time to collect and list this information. This list will be valuable in mail advertising. If there are 20@ dwellings in your locality, the average figures indicate that at least 50O are in need of paint. Get the name and address of every owner of a building that needs outside painting.

When the manufacturers whose line you sell ask you for a mailing list you will have it ready for them. You will be well paid for the trouble of making such a list. But be sure to have at least two co,pies and never send out the last one.

Also have a mailing list of housewives. Women buy a great deal of enamel, varnish, stains and other specialties.

They also buy heavily in spring-cleaning needfuls; insecticides, polishes and so on. Specialties are your longprofit goods-push them.

There are hours when you or your clerks are not busy. Let each one take a certain number of prospects, call upon them and interest them in paint. Do this especially among the farmers in your trading radius. It pays.

Change your windows frequently. Use the material sup- plied by the manufacturers. If possible get photos of buildings upon which your paint has been used and show them in your windows with cards properly lettered. Also use novelties in your windows, such as the partly refinished chair. You might have a card to read, ..It will cost you only $.... to refinish a chair like this.', Plan and act quickly. The time is ripe. A big spring paint business is already well under way. Get more than your share.

Forest Service Names New Regional Chief

C. N. Woods has been appointed Regional Forester in charge of the Intermountain Region (Region Four) of the Forest Service, U. S. Department of Agriculture, succeeding R. H. Rutledge, who was recently transferred from the Forest Service to become Director of the Division of. Grazing in the Department of Interior.

Appointment of the Regional Forester position comes to Mr. Woods after thirty-seven years of national forest administrative experience. Since 1935 he has been Associate Regional Forester.

REDWOOD MILL TO RUN THROUGH TV\/INTER

Monterey Bay Redwood Company, Santa Cruz, will probably run right through the winter according to C. H. "Chuck" Griffen, III, sales manager, as they have enough logs on hand to carry them until their spring logging starts.

SPECIES

NORTHERN

PONDEROSA

SUGAR