.ro -$tri$* PRoDUGTS!'

A P(IWERTUT 1{ATI(IIIAT MAGAZINE PR(IGRAM I ' I

. . . lto creqle cr desire in every Americqn for home ownership-for the mirocle home which cqn be purchosed in 194-V with Wqr Bonds boughr todoy!

. .. lro tell home-owners in your Gommunify whor they ccn do RfGHr Now

,THOUSANOS of property owners r right in your own comrnunity are not aware that Uocle Sam still permits mainteoaoce and repairs-that the govern-e\t ,trges the protection of property.

Celotex 7943 adoertising utill tell tbem! Iturges hope owners to repair or replace toofs, to iosulate for fuel saving, to conyert waste attic space into oeeded rooms for war workers. It tells farmers how they can increase food production by proper insulation of buildiogs. It tells industry about Celotex Products for industrial use. Aod it tells contractors and builders what Celotex Products they can get from you today!

And every single one of these "consumef" advertisements urges the owoef to "go to your Celotex dealer for information and help." In every case, this advertisingis aimed atbuilding business for YOU-right now!

And remember-over and above this powerful advertising campaign, Celotex maintains a continuous flow of well-planned mercha-ndising aids and "point-of-sale" selling material, to stimulate sales for you.

Celotex sets the pace fot 1943!

CUIL_<>:trEX

ROOFINC.INSULATING BOARD . ROCK WOOL GYPSUM WAI.I BOARD.I.ATH. PIASTER

Tribute To Water

More than a generation ago the North Arkansas Bar Association held a banquet. One of the delegates was Col. Bob Maxe, at that time a noted orator of the old school, and some of his friends thought to hang a good joke on him by having the toastmaster call on him without preparation to respond to a toast to "\A/ater." The Colonel was equal to the occasion, and this was his extemporary response:

"Mr. Toastmaster, Ladies and Gentlemen: You have asked me to respond to the toast, 'Water,' the purest and best of all the things ever created. I want to say to you that I have seen it-glisten in tiny tear drops on the sleeping lids of infancy. I have seen it trickle down the blushing cheeks of youth, and go in rushing torrents down the wrinkled cheeks of age. f have seen it in tiny dew drops on the blades of grass and leaves of trees, flashing like polished diamonds when the morning sun bursts its resplendent glory o'er the Western hills. I have seen it trickle down the mountain sides in tiny rivulets, with the music of liquid silver striking on beds of polished diamonds. f have seen it in the rushing river rippling over pebbly bottoms, purling about jutting stones, roaring over precipitous falls in its mad rush to join the father of waters; and in the mighty father of waters I have seen it go in slow and majestic sweep to join the ocean. And I have seen it in the mighty ocean on whose broad bosom float the battle fleets of all nations, and the commerce of the world. But, ladies and gentlemen, I want to say to you now, that as a beverage, it is a rank failure."

That Marine

There's a soldier I like, on an Auld Irish Pike, There's a sailor I like in Algiers;

But you should have seen that Marine-that Marine-

Who left with my lipstick red smears!

My eyes, which are blue, says I'm true, says I'm true,

To that soldier-that sailor-so keenBut my pitty-pat heart comes apart-comes apartWhen I think of that wondrous Marine-MarineAt the slightest thought of that Marine.

Forbidding Comparison

In the motion picture, "The Meanest Man in the'World" Jack Benny plays a scene with Priscilla Lane in which the actress is supposed to slap his face. Each time, at rehearsal, Jack would instinctivily pull back a little.

"Don't be afraid, Jack" encouraged Director Lanfield, "I want this to be realistic. Let her hit vou. She can't hurt you. She's wearing gloves."

"You be careful, Mr. Benny," piped up the irrepressible Rochester, "Remember Joe Louis wear gloves, too."

A Rationing Rhyme

Little Claude R. Wickard's come to our house to stay, To make us scrape the dishes clean and keep the crumbs away,

An' all us other children, when our scanty meal is done, We gather round the kitchen fire and have the mostest fun-

A-listening to the rationing that Claudie tells aboutAn' the calories that git you, if you don't x'atch out.

And little Claude R. Wickard says, when the fire burns low,

And' the vitamins are creepin' from the shadows, soft and slow,

You'd better eat the things the food folks say they's plenty of-

An' go without some things you like an' other things you lgve,

An' gobble up the corn pone, an' poultry stuff an'fish, An' save your drippin's an' your sweets, an'lick clean every dish.

An' learn to eat ,unbuttered bread, an' save up all your grease,

For the less we eat the butter, the sooner we'll have peace i An' don't get fresh a'talkin' 'bout what you won't do without -

Or the calories will git you, if you don't watch out.

J.C.D.

One Better

A lanky lieutenant at Fort Dupont, Delaware, appealed to the regimental commander to make the men stop calling him "Legs."

"I'll be glad to oblige," saitl the colonel gravely, "if yor.Q. will get the regiment to stop calling me'Baldy."' J. C. D.

$700,000,000 Invested by Private Capital In Home Building Under FHA in So. Cal.

Private investment funds totaling nearly 700 million dollars in home mortgages accepted for insurance and loans ,covering modernization of property, or an annual average of $86 million, have been mobilzied in Southern California during the eight-year period under the FHA program, it was announced today by Wilson G. Bingham, Southern California District Director, FHA.

"The Southern California District office of the Federal Housing Administration opened August 17, 1934, and in its first calendar year of business, 1935, showed a 16 million dollar volume, merely an indication of the vast figures which were to follow," Mr. Bingham said.

"By l94l the peak business year volume had been reached for it totaled 123 million dollars in Title II and VI mortgages accepted for insurance, and an additional 116 million dollars for repair and modernization activities accumulated by the end of 1941," he said.

"In 1942, the reduced volume was almost completely controlled by necessary War measures which affected the various factors of home building, particularly the amounts of materials permitted-the character of materials available,and also the locations where structures were permitted (largely defense areas),-and permissible numbers of homes being restricted to war workers.

"Nevertheless, the record for average business for the eight years of operation remains impressive being approximately $86 million per year.

"Some outstanding accomplishments, resulting through FHA activities, include:-the lowest general interest rates and home financing costs in the Nation's history. Soundness of the procedures is evidenced by the records which disclose that of over 100,000 mortgages insured under Titles II and VI in Southern California during the past eight years' operations, only 127 actual acquisitions by FHA have been made, or less than Z/l}ths of one per cent, an( only three of these acquired properties remain unsold.

"Another outstanding accomplishment is disclosed by a review of the type of home purchaser. Youth is the predominant purchaser today. Often his home purchase proves to be the first financial gesture of the young bread winner. Formerly, .middle or old age and considerable financial means were prerequisites to the purchase of a home. Today youth profits early in life in home acquisition, primarily because of the new FHA home.-purchase plan which permits a relatively very small cash payment required to start the acquisition of a home, followed by a proportionately small monthly payment during the period of the loan," Mr. Bingham concluded.

Two Sons In The Service

John S. MacDonald is now at home on furlough following his graduation from the Anti-aircraft School at Camp Davis, Wilmington, North Carolina, where he was commissioned a Second Lieutenant. James W. MacDonald is with the Coast Guard and stationed in Alameda.

They are the sons of L. W. MacDonald, Los Angeles wholesale lumberman.