The California Lumber Merchant - January 1954

w Your Needs Quickly Met By Either Rail

Ifith the special requirements of the California trade in mind, Pope & Talbot's well-organized system of supply is geared to your day-to-day demands. It starts with expert selection and bandling at the mills and follows through to safe delivery at your place of businest-by rail or truck, whichever may be specified.

Let us figure on that next order for untreated lumber or creosote timbers. You'll see then what we mean by service in the customer's interest. All inquiries receive the careful att'ention they deserve.

How Lumber Looks

Lumber shipments of 488 mills reporting to the National Lumber Trade Barometer were 6.6 per cent above production for the week ended December 26, 1953. In the same week new orders of these mills were 5.0 per cent above production. Unfilled orders of the reporting mills amounted to 31 per cent of stocks. For the reporting softwood mills unfilled orders were equivalent to 19 days' production at the current rate, and gross stocks were equivalent to 59 days' production.

For the year-to-date, shipments of reporting identical mills were 0.7 per cent above production; new orders were 0.3 per cent below production.

Compared to the average corresponding week in 1935-1939i production of reporting mills was 38.7 per cent above; shipments were 52.6 per cent above; new orders were 28.5 per cent above. Compared to the corresponding week in 1952, production of reporting mills was 6.9 per cent above; shipments were 8.9 per cent above; and new orders were 4.5 per cent below.

The Western cember 26, 106 feet, shipments feet. Orders on 237,000 feet.

I'ine Association for the rn"'eek ended D,jmills reporting, gave orders as 51,614,000 45,619,000 feet, and production 39, 950,000 hand at the end of the week totaled 160.-

The Southern Pine Association for the week ended December 26,92 units ( 109 mills) reporting, gave orders as 8,409,000 feet, shipments 8,457,000 feet, and production 11,294,000 feet. Orders on hand at the encl of the week totaled 36.514.000 feet.

The California Redwood Association for the n.ronth of November, 1953, 19 companies reporting, gave orders received 46,&1,N0 feet, shipments 44,988,000 feet, and production 56,620,000 feet. Orders on hand at the end of the month totaled 51.502.000 feet.

The West Coast Lumbermen's Association for the week ended December 19, 181 mills reporting, gave orders as 107,977,000 feet, shipments 108,210,000 feet, and production ll7,448,000 feet. Unfilled orders at the end of the week totaled 446,409,000 feet.

For the week of December 26, these same mills reported orders as 81,089,000 feet, shipments 91,102,000 feet, and production 83,994,000 feet. Unfilled orders at the end of the week totaled 436,395,000 feet.

!. 7/a latao

Veigcbond Editoricrls

Fcrvorite Story i*e Str"ti iu n*,g Tosether. .;; uv c. A. Kcnlen

SeUing Tcrlk, cn Editoricrl

Scnr Frcncisco Hoo-Hoo Christmqs Pcrty

Wcrll Sheet Journcl Prints Big Redwood Story

Fun-Fcrcts-Filosophy

Mchogcnry in 1954, by George N. Lamb

The Plywood lndustry for 1953, lrom the "Timberrncm" Cooperction Licks the World, by Arthur W. Pricrulx Prospects cnrd Possibilities lor 1954 Consbuction

Hcrdwood Plywood Institute Protests Flood oI Checp Foreign Plywood

Pcrul Bunycrn Logeinc History, c Be-Hcsh

STUDS, BOARDS, DIMENSION I.UIYIBER

PLANK. TIfrIBERS, RAITROAD TIE$ .--INDUSTRIAT CUTTINGS

DOUGIAS FtR, REDWOOD, PINE, WHITE FIR

818

General Petroleum Bldg., Los Angeles 17, Calif. Harry W.hittemore, Gen. Mgr. MA.6-9L34-Teletype 763

for: Foirhurst Lumber Co. of Colifornio . .

i"itl;. a::::

XYtilT JODAilAGilffi.]b , i o rido.rhilt, rwinging qprEd? 'sHrts pcrnltr thoic Fov:in;nrr vtth- ll L:F-r lF ,.. oR

rpofting of loqdr in off-airlc rpqcis,'tighl quorlorr ond in. ride of boxcqrr ond frucb. Hyster XA-60 lifl Truck ol lcfl, cquippcd with lhir iob-olfochncnl, is toling two poclogcr of rkins lo loqd in borcor. rA product of Swing Shifi {f9. Co., Longvicw, Worhington

CUT C(|SIS Still Further rYith HYSTER "inside-0utside"

Lift Trucks and the right l0B-ATTAGHMEI{T!

o Because they carry capacity loads through tightest aisles inside, over roughest ground outside, Hyster "Inside-Outside" Lift Trucks are cutting costs st'ill lurther for leading lumber and plywood producers everywhere. The Hyster XA-60 and ZA-80, equipped with the right Job-Attachment, often make possible one handling operation in moving stock from storage to stacking inside boxcar or truck in any weather !

The combination side-shift and swinging apron JobAttachment shown above, makes possible fast, accurate positioning of load. Load can be moved sideways, pivoted on an angle, uith,out further maneuuering of the li,ft truck!

Many operators also use Hyster "Inside-Outside" 6000 and 8000-lb Lift Trucks for in-process movement of materials. Transportation of plywood veneer from peeler to storage to shipping over round-trip distances of as much as 300 feet or more, is common.

Easy to operate and highly maneuverable, pneumatic-

tired Hyster Lift Trucks from 2000-1b to 15,000-lb capacity carry full loads easily over ramps, inclines, docks and spot-stack their load accurately and quickly.

You can depend on Hyster Lift Trucks to keep your job going under the most difficult job conditions. You can depend on your Hyster Dealer for modern service facilities, specially-trained mechanics, spare parts, and field service when you need it.

Your Hyster Dealer keeps in touch with the latest materials handling developments in the lumber industry and can help you decide on the most profitable materials handling practices for your particular operation. Call your Hyster Dealer today. He will be glad to show you how to reduce handling costs to increase your profit. Write for Catalogs 1230 and 1231.

Hyster ZA-8O "Outside-lniide" lift fruGk, 5OOO-lb copocitn pneumqtic tires.

Hyster XA-6O'rlnside-Outside" litt TruGk, 8OOO-lb copocity, pneumotic lires.

NIJMEGEN, THE NETHERI.ANDS.

Tox Motter of lmportonce

On January first social security taxes went up from ll per cent to 2 per cent on both employers and employees.

On January first the excess profits tax went out of business. This tax, which was started in the middle of 1950 by the Democrats, and extended by the Republicans in 1953, was strictly a revenue-raising proposition. It was levied at a basic rate of 30 per cent,- which, together with the 52 per cent regular corporate rate could result in a maimum of 82 per cent on the top layer of corporate earnings. Flowever, a ceiling provision limited the total to 7O per cent.

On January first individual income tax rates dropped about 10 per cent.

On April l, 1954, reductions in excess tax rates on a long list of products are scheduled, unless Congress should act to stop it.

On April l,1954, the corporate tax rate is scheduled to drop lrom 52 pe rcent to 47 per cent. The administration wants present rates retained. There will be a battle on this.

On April first the capital gains tax on corporations is scheduled to drop from 26 per cent to 25 per cent.

Son Jooquin Hoo-Hoo Club Tb Meet

Bud Barber announces that ihe San Joaquin Hoo-Hoo Club No. 31 willthold its annual ladies night dinner at the Sunnyside Country Club near Fresno, the night of January 16, 1954. There will be cocktails, dinner, dancing, and entertainment.

Employers tUlust File Employee lncome Informotion

The Franchise Tax Board Chairman, Robert C. Kirkwood, reminds all employers of their responsibility to file Information Returns with the State Income Tax Division reporting payments to their employees during 1953. Information Return, Form 599, must be filed for each single employee who was paid $2,000 or more and each married employee who was paid $3,500 or more.

The Forms 599 must be accompanied by Form 596 and filed with the Income Tax Division on or before Monday, February 15, 1954. Information concerning the filing of these forms may be obteined from the Franchise Tax Board at Sacramento, or from the office at 206 State Building, First and Broadway, Los Angeles.

Moves to El Monte

Almac Wood Industries, Inc., distributor of Plywood, Veneer, Hardboard, Flooring and allied building materials, has moved its Southern California headquarters to El Monte, California, effective January 4.

Harold W. DeGracie, formerly in charge of sales for the Penokee Veneer and the Splicedwood Corporation, Mellen, Wisconsin, has been named general sales manager for the Southern California distributorship and will make his home in Claremont, California.

The new address for Almac Wood Industries is 3008 Potrero Ave., El Monte. California. Phone Forrest 0-4578.

A product earns repucacion for superior qualiry when its makers achieve constant berrermenr ro give users the besc. That's why

Royal Oak Flooring.

hol& its sure-fire pull on repeat orders from flgor layers who know it to dealers who srock ir.

oo,. .Well d,one, AmnruCA,,

GDONGE M. HUMPHABY Secretary of the Treasury

$Feu things in America contribute,tnore importantly to nd.ional security than-the layroll Saoings Plan-the oehicll through uhich millions iJ employed. rnen an'd. toomen build. security, couht"r"Zi iip";i" ;^d create a reserrse .oJ ftyure- purchasing plwer by their ^rlr,ltily inpestrnent in U. S. Saoing_s Bond.s. Credit fir-this outitandi,ng initiiii our lioes is due largely-to a teant that *_rypically Amerieai...'y"r-tignt"d iurio.r" executioes who haae made th.e Payroll Saoings PlLn aJailaiti to tt, ernplovees oJ 4s,ooo companies... g,ooo,ood pg.rorr s;;;;-... pub- lishers oJ rnore than 5oO business magazines and thl *"""giiirt oJ the other ad.oertising med.i'a who contribute generously oJ tf"i" ip,o." ooa time the Ad,oerti,sing Council ond atroertising agencii" -it o gio. freely oJ their skills. To these and to all utho haa"i pirt tn Uuiarn{tn" Payroll Saaings PIqn' rtc_a. s. Treasury Departient .itii*", tnr" o p portunity to say, Well d.one, Anterica.rt'

' of the approximately fio.z billion E Bonds which had on May I, 1953, the cash value of Series E Bonds out- come due up to the end of April, 1953, $5.I billion, or standing-the kind bought by Payroll Savers-reached a l5/o were retained by their owners beyond maturity. new record high-$35'5 billion-$l billion more than the every-m-onth, nearly 8,000,000 payroll savers purchase value of E Bonds held on May 1, 19510 when E Bonds com- about g160,000,000 in Series E Bonds. menced to mature'

Do you know-

n r rl

or assistance in installing a payroll savings plan, or ' cash sales of Savings Bonds, all series, during the first building participation in ariexisting plan, writf to Savings four months of 1953 totaled #r,741,273,000-22/o above Bond Division, U. S. Treasury Department, Suite 200, those of the first four months of 1952. Washington Building, Washington, D. C.

The united, states Gooernment d,oes not pay lor this adoertising, The Treasury Depdrtnent thanks, for,their patriotic d,onation, the Adaertising Council ani,

Such is the way Bill H:";, l""ni,rgton writer for the Los Angeles Times (and my favorite among all Washington political writers) describes what Our Ike has accomplished during his first year in office. And he follows that text with these well chosen words:

"Some of the leftest cult who have been running this country in recent years have been trying to make a dirty word out of 'Americanism.' And nobody is going to deny that professional patriots can overdo it. But the United States of America stands where it does, as the strongest, richest, most advanced nation in the world b.""u"" r.rf very definite qualities which have moved us out ahead of less fortunate nations, and what President Eisenhower has been trying to do is to chuck overboard the Roosevelt-Truman-Acheson tendency to ape Europe both in policy and in practice, and substitute policies and machinery which are tguly characteristic of our'own country. Maybe we all should have guessed that he intended to do that when, on inauguration day, he jammed a felt hat on his head and thereby signified that the European plug hat was out as far as the White House was concerned. That should have been the tip-off.

And Bill Henry ""ia irralr..*,n.". potent words, and uttered these optimistic prophecies, which are so much in agreement with our own opinions and so much better backgrounded than ours, that we quote them with complete respect: "'We Americans have moved into the New Year strong, well prepared, better adjusted, and with better reason to face the future with confidence than ever before in this era of the Russian menace. Prospects are for a steadily diminishing likelihood of war. ***

(He continues.) "Look for world uneasiness to continue, but on a less menacing scale. Western Germany will continue to thrive. .The British conservative government will remain in power. You can expect Winston Churchill to achieve his ambition of a face-to-face talk with Malenkov, and to do some good thereby. The gradual moves toward a unified Western Europe will continue. The Russians will continue to be a menace. but will be busv with home

front problems and will take a definitely less troublesome attitude. Don't look for them to withdraw from Central Europe this year-but that is a definite possibility for the future. They have failed. The economic recovery of Western Europe, will continue. Spain, long isolated, will tend to get back into the family of nations and perhaps into the United Nations. No major war in 1954, though there will be sporadic scuffing as there always has been and will be for a long time to come.

(More Henry.) "This will be an Eisenhower year. He will get most of his program through Congress and will win the November elections, getting control of the Senate as well as the Flouse. McCarthy activities will continue but will assume their correct proportions as they are over shadowed by major events. Eisenhower will continue to get excellent cooperation from big business, which will supply his administration with top personnel for big jobs. There may be some cabinet changes in personnel, but not in policy.

(More Henry.) "Business will continue good in 1954, but not at the 1953 level. There will be a shift, however, to fierce competition for trade. Unemployment, which has been below normal ever since the Korean War started, will get back to its standard of 3 to 4 million unernployed, most of them transients, part-time workers, etc. Steady, hard workers with skills will have no trouble. Inducements, such as tax adjustments, will encourage business, which will be adjusting itself to a peacetime basis and readying for boom times a couple of years hence. People who understand the old-time virtues of thrift will pull through nicely; but the pie-in-the-sky boys who think the government owes them a living, will have their troubles."

With those p"r"gr"ph"*r Jo"J -, borrowings from Bill Henry for the time being. Other wise commentators of the business and political scene notice and predict a much more friendly and favorable atmosphere at Washington toward business, thus differing completely from the New Deal and Fair Deal theory that business should be the whipping boy of the federal government. One writer says there is a "sensational change" in the attitude of the Eisen: hower Administration from that of the previous twenty years, and adds: "Instead of the Roosevelt-Truman fear and suspicion and distrust of the industrial and banking cqmmunities, the government now regards them as basic to the nation's soundness and prosperity."

No doubt about it, we il.rrl .ia.r.d 1954 in an infinitely better atmosphere then we did at the first of last year. The

..IF YOU HAD TO TRY TO PUT IT ALL INTO A SINGLE PHRASE, OR BETTER, A SINGLE SENTENCF4 YOU'D BE PRETTY ACCURATE IF YOU SAID THAT PRESIDENT EISENHOWER HAS'AMERICANIZED' THE GOVERNMENT OF THE UNITED STATES.''

fact that they are no longer killing and torturing America:: boys in semi-savage Eastern lands and that we are no longer sending boys over there to be so treated, is the basic thought for which all Americans thank God. Americans have always had the grand habit of lifting their eyes and hearts as each New Year comes in, and hoping and planning for the things they long for, in spite of conditions and circumstances. And this year there is less gloom obstructing our view than in recent years, and far more signs of sunshine.

We have reason a O"r.r. ln"a ,o, the first time in twenty years we have a government in Washington with a mind and intention to do many things we have been hoping for, such as cutting federal spending, cutting taxes, eliminating confusion, corruption, and Communism, and working back toward that attitude that was formerly the gift of all Americans-independence. We have a government that is taking wise and continual steps toward correcting our foreign policy, and injecting some straight thinking as well as straight talking with regard to foreign problems. Ike's blunt talk to Yugoslavia and Italy concerning the threat of trouble in Trieste, was a fine sample of what we may expect when other problems arise.

Last January when he took office, President Ike tackled the most monumental problems in human history. Nothing less. Fearlessly and with God in his heart and courage in his attitude, he is gradually tearing down the mountain

of difficulties that beset him. For my money, he's doing all right.

I have a scrapbook OU* *r,n notes I made throughout thp year 1953, of interesting and impressive words, phrases, opinions, etc. At the top of that list I place what General Mark Clark said when he was leaving his Far East command, and a reporter asked him what he thought about the Commies in Korea. He said: "They are like all Communists-liars and murderers."

To Hold Dinner Dqnce

Herschell La:-rick, Jr., president of the Sar-r l)iego HooHoo Club announced that the first dinncr dance of the i954 season has been scheduled for Jannary 30. The lumber organization has leased the facilities of the Casper Ranch east of San Diego for this gala affair and dancing will continue until I :30 a.m. Dinner l'ill be served p:omptly at 7:59 p.m. and there rvill be door prizes for the luck_tladies. Members of Hoo-Hoo. their u'ives and friends are cordially invited to attend.

Retqil Lumber Deqlers Will Meer

The Ventur:r County retail lumber dealcrs u'ill hold its fi:st meeting for the purpose of forming an associatior.r t,r exchange sales promotion and advertising ideas. The rnect, ing will be held in Ventura during tl.re l:rtter part crf Ianuarv.

Better

to prompily fill your every need qnd specificction.

FOR FTNES A -l '1 Arcntte Quali Redwo

SPECTFY PAI.CO CERTIFIED DRY REDWOOD

Compared to other cornmercially produced lumber, Redwood offers the highest rating in a combirration of these six basic characteristics. But PALCO Certified Dry Redu:ood goes even further. It offers greatest uniformity of quality, texture and grade obtainable. Yet you pay no nrore for this extra quality in PALCO Certified Dry Redwool. For comparison of redwood's many high qualities, request Redwood Data Book "JG". For the story on PALCO Redwood, ask for the free booklet, "From Out Of The Redwoods."

tlQ 6]a,tonife Sfuul aa

BV laah Sisua

Age not guaranteed---Some I have told lor 20 ycars---Some Less

Good Enough For Pow

A state agricultural agent, whose business it is to call on the smaller type of farmers in a state in the Old South, giving advice and agricultural assistance to the poorer tillers of"the soil, stopped one day at an unusually decrepit looking place.

The fences were sagging, and buildings were little more than wrecks, unpainted, badly repa.ired. The house was just a blackened, weather-beaten shack, with broken windows stuffed with straw, and all the outward indications of poverty, laziness, and utter lack of human ambition were manifest. And the man who came out on the porch in answer to the hail of the State Agricultural Agent was completely in keeping with the house and surroundings. Unkempt, unshaven, dirty, patched, his overalls upheld by a single "gallus" and a nail for a button in front, he was the picture of dejection. But he was good natured, and perfectly willing to answer questions. Just listless, drawling, hopeless.

"How much land you got here?" asked the State Agent, after explaining his identity and business.

"Bout forty acres," replied the Nester.

"IIow much have you got in cultivation?"

"Nigh onto bout thirteen acres," was the reply.

"The rest of it seems to be heavily wooded," said the State Agent.

The Nester 'lowed as how it was unusually heavy with small timber.

"Isn't there a market for cordwood in the town over yonder?" asked the State Agent.

The Nester said there was every fall, at good prices.

"Where did you get this farm?" was the next question.

"Paw left it to me when he died."

"Why don't you clear the rest of your land, and plant it?"

"I don't know, stranger. My Paw made a livin' off this here thirteen acres for thiry years."

"Bdt if you can make a living off thirteen acres, see how well you could do with forty acres cultivated?"

"I guess you're right, stranger, but I reckon what was good enough for Paw is good enough fer me."

"\fiy'hy don't you fix up your house? It looks ready to fall down."

"Well, stranger, it ain't very fine, but Paw lived in that house fer thirty years, and what's good enough fer Paw is good enough fer me."

"Are you married?"

"No. stranger, I ain't never been married."

"Now look here," said the State Agent; "You're looking at this thing atl wrong. You have real possibilities here. This is rich land. It has made a living for you and your father. You can clean the rest of your land, and the wood will pay the bill so the clearing won't cost you a cent. You can save enough rails to fix your fences fine. Your farm will bring you in something worth while then' You can take the proceeds and fix yourself up a decent home to live in, and improve your condition in every possibly way. Why don't you do that, and make something of your farrn and of yourself. Then you can marry some good woman' and be happy, and make something of yourself. Why don't you do that?"

"Well, stranger," mused the sad one. "I reckon you're right about all that, BUT MY PAW LIVED AND DIED A BACHELOR AND WHAT WAS GOOD ENOUGH FER PAW IS GOOD ENOUGH FER ME.''

Weslern Pine Associotion Announces Six New Folders

Portland, Ore.-A series of six new pieces of promotional literature have been published and released by the Western Pine Association for us as dealer-helos.

The folders are inexpensive and simple to allow for mass distribution at a comparatively low cost. They are of envelopestuffer size, making them convenient for mailing to customers with invoices and other materials.

The folders include:

SECRET OF A HAPPY KITCHEN, showing how the Western Pines and Associated Woods can be used to make a kitchen a happier place to live and work.

PUT A PLAYGROUND IN YOUR HOME, a simple folde'.' designed to show how easily recreation rooms can be put into dead space found in so many homes today-be it attic, basement or spare room.

THERE'S TREASURE IN YOUR ATTIC shows how so many attic homes can easily convert that space into bedrooms, recreation rooms or perhaps a family hide-away, through using the Western Pine species.

THE PATH TO HAPPY VACATIONING, a die-cut folder showing how vacation cabins can be built of the Western Pine or Associated Species and still fit a vacation budget.

A FENCE CAN MAKE ANY HOUSE A HOME. another die-cut piece showing wooden fences in many uses, especially the new and modern styles of fencing.

TRELLIS YOUR TROUBLES .AWAY-A simple trellis in the correct place can make a world of difference in the

"just-rightness" of a home. This promotional piece tells how Western Pine and Associated Species can make good trellises, and how'trellises do a job if correctly built and correctly placed.

The six folders are printed in two colors, and are well illustrated. Imprinting space is provided on each to carry the names of dealers and others who may desire them.

Individual copies of the folders may be obtained free of charge by writing the Western Pine Association, Yeon Building, Portland 4, Oregon. Quantity rates are available.

Brickmqson Apprentices to Compete

The Sixth Annual National Brickmason Apprentice Competition, sponsored by the Bricklayers, Masons and Plasterers International Union, (AFL), will be held in Los Angeles, California, April lst to 6th, 7954, it was announced by Harry C. Bates, President of the lJnion.

The national finals will be held during the Union Industries Exposition at the Pan-Pacific Auditorium in Los Angeles next Spring.

About 7000 young bricklayer apprentices, many of them veterans, are eligible for the cash prizes to be awarded the winners. In addition, the 1954 national champion will be the guest of the Structural Clay Products Institute at its annual convention at the Hotel Del Coronado, San Diego, California, next fall. The champion will be presented with the Belden Trophy by America's brick and tile manufacturers at this convention.

All of the boys selected to compete in the national finals will be state and local champions in their own right, and must win their way to the finals competition.

Aeriql Photo Showing Rockport Redwood Compony,c Cloverdolc Oporotion

"We Sholl All Hong Together....."

By G. A. Korlen, President Wbst Coost lumbermen's Associotion

I3enjamin Franklin rnust have been thinking about the lumber industry when he penned that classic phrase "We shall all hang together, or assuredly we shall all hang separately."

As I look at the gradually shrinking markets for lumber and the reduction in per capita consumption of lumber through the past five decades, I am impressed by the fact that every producing region in the nation has lost business it once had.

Lumber is lumber, whether it is milled at Natchez, Mississippi or Tacoma, Washington. The general public makes little distinction between the various softwoods, and only an expert can tell one hardwood stick from another.

It is obvious, then, that the lumber industry nationally has an obligation of single purposeness-to sell lumber as such. We have got to quit confusing potential lumber consumers with a lot of mumbo jumbo trade talk about grades, characteristics, species, shapes, sizes and condition of moisture.

Lumber is a good product. It comes in many species. It can be cut into many shapes for different uses. It can be used either kiln dried, air dried or as it comes from the mill. It can be sold rough, planed or patterned. It is the greatest and most universally used building material. We should be proud of it.

The lumber industry is being subjected to a mounting pressure from all manner of substitute materials striving to get more of the construction and home building dollar, as D. B. Frampton so ably showed in his recent 22-man committee national survev for the National Lumber Manufacturers Association.

What do you do when business gets tough and you want to keep the mill running at capacit)' and keep your crew employed. Why, bless me, you go to work to get more business' You put a little more sweat in your work. You get more miles to every gallon of sweat. You get the extra order by more intelligent selling.

We can take a leaf or several leaves from the selling tactics of our principal competing industries and add them to our own sales technique, for these people have been highly effective in their campaigns to sell their products.

Take a look at their national advertising. Their advertising copy is colorful, high powered and effective. They keep hammering on the theme that their products will do the job. No confusion in the minds of the public or suggestion that there are several different kinds of their products' They show the finished product. They make it look good.

Lumber is good. We need to advertise lumber and let the retail lumberman counsel with our customers as to what shape, size, weight, species he needs.

Lumber is good. Why then should we as an industry ever raise a doubt that one kind, shape or color of lumber might not do the job? Isn't an attack on any piece of lumber an attack on all lumber ? I recall the old IWW days and the very pointed slogan those red hots sold their members-"United

we stand, divided we fall, an injury to one is an injury to a11." Can rve sell lumber by unselling lumber?

Lumber is good. Yet, since 1904 lumber has droppecl in per capita consumption from 504 to 274 board feet. Why? There is one good reason: We just didn't get out and fight for our markets against all comers. We got sidetracked in cliversionary forays into some neighbor lumberman's bacl<yarcl poultry house. It was easier to fight among ourselves.

We are an unorthodox industry. During good times we have more business than we can profitably handle. The result is that we ease down on our selling efforts, we ignore customer needs, we force old-time users of lumber to go to other products because we can make more money cutting run-of-the-mill lumber. We get flabby muscled, our costs go up, and we let poor business practices creep into our operations.

When business gets tough we start screaming like a drowning man when the cold water closes over him. We try to whip up our sales forces into renewed and frantic efforts to get the'business at any cost. We ring doorbells long overrooked, only to find competition has moved in when we failed. We call on a long line of industrial accounts who once used lumber, but, they too no longer use wood products. They tell us flatly that the lumber supply became so unstable and undependable the manufacturers could no longer bank on us.

That's a mighty sorry indictment of lumber. But, it happens to be the truth. It goes much further than even the industrial users. This sorry handling of our customers and indifference to customer needs has hit deeply at some of the construction business. In one state, lumbermen were so indifferent to their business they refused to bid on lumber for schools and much of the school building program of that state has switched over to other materials.

Before you lumbermen get to feeling too sorry for vourselves-which you mighty well should-let me hasten to sa)' that I think there is plenty of brains in our industry to cope with any situation. We haven't had them hooked up in tandem. This lumber team-north, south, east and west-is an unbeatable team if everybody does his job. Our job as lumbermen is to play team ball, play for lumber, work together, bury small differences, and shoot for the big goal.

Jqck Butler tYloyes lo Portlqnd Office of Dqnt & Russell, Inc.

Jack Butler and family are currently in the middle of moving operations, with their destination being Portland. Jack has been transferred to Dant & Russell headquarters at 7ll Equitable Bldg., Portland, Oregon, and for the time being, will be in their buying department.

Jack is a native San Franciscan, and for the past six years, had been covering various Northern California territories, working out of the Dant & Russell Sales Company office in San Francisco.

l{ow available to dealers from our California plants

DAilT & BI]$$Ail $Att$ C0.

lumber two

'W'e now cary the following Baxco Pressure Tireated Foundation Lumber in stock at Alameda and Long Beach for immed.iate sbiprnent to dealers:

Douglos Fir 545 ALS . 2x4,2x6,2xg,2xlO, 3x4,3x6,4x4and4x6.

Special sizes will be purchased from local stocks and pressure treated without delay.

'We offer prompt custom treating service at both our Alameda and Long Beach plants. Your lumber can be delivered to us by truck or treated in transit in carload quantities. Consult us for additional information.

Douglos Fir - Redwood - Western Red Gedsr - Pine - Port Orford Gedor

Shingles

By SHIP-RAII-BARGE

TRUCK AND TRAIIER

Representing

Coos Boy lumber Co., Coos Boy

Inmon-Poulsen Lumber Co., Portlond

Coosl Pocific Lumber Co., Eureko

Honley lumber Co., Eurcko

High Sierro Plne Mills, Oroville ond other

Colifornio ond Oregon Mills

Baxco Pressure Theated Foundation Lumber is impreg. nated with preservative salts in accordance with Fed. Spec. TT-\f-571c. It is approved by FHA, Uniform Building Code - P.C.B.O.C., State Architect for mrrdsills in School Construction, and U. S. Government Specifications.

Orr/za t/4n rth oua aeaztc.tl Selct Ol/i&

Ifr[Raxtera(b,

200 Bush Street

Son Frqncisco 4, Cqliforniq

Phone YUkon 2-O2OO

Plsnt: fcot of Wolnut Slreet, Alomedo

3450 Wilshire Blvd. Los Angeles 5, Colifornio Phone DUnkirk 8-9591

Planl:

Foof of Sonto Fe Ave., long Beoch

Sqved Home Builders

55 Million Bucks

[*rh, e}'acts

Hgut uuo !

IJEDLUND lumb ey comes lrorn the ihcpliest trees in the torest I

. KiI^4, dh;!A,Powdnn*an p;,vw,Qvqnn pilvw, W$;,fi, $n, u'rtd' Do1^yIaA blr" altwp"d, 'prw*rpn+,W-fru^k, o/rd" tha;fuu ont4#filhr, tlvuU9;4,rlwia'...vtu'% N tr yauru

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lumber Yord Fire

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AT BIDWETL BAR, CALIF.

wuteh d,el,iaerq !

...whreto TfDfD is money !

. Our looding leoms throw o perfect slrike every time , no fouls, no wolks, no bolks. And you pocket the high-scoring, extro pr6Fitir" soved.

o Fomous for relioble service for 36 yeors, Col Ponel offers you this volue plus: quick looding quick turnqround for your pickup lrucks . fostesl possible deliveries from our complete slocks.

o Best in plywoods of oll types

Simpson Insuloting Boord Mqsonite Brond Products Tile Formico

lifornia

955 Sourh Alomedo - TRinity OO57los Angeles 54

Sellins Talk

The first step in salesmanship is to know your goods. Skid there and you hit the toboggan. Put a note on your tickler that you must also know yourself. The mug you meet in the mirror is a part of every sale you make.

No matter how brilliant and fuent a talker a man may be, he cannot talk convincingly until he is thoroughly acquainted with the proposition or subject upon which he is to talk.

A gift of gab without the backing of brass tack information is about as useful as a South Sea Islander on a switchboard !

This doesn't put a bar on the windjammer, God bless him ! There are a lot of them in the selling game. It just means that those who stay with it have the goods to back up their jazz.

Appointed Plqnt Monoger

B. A. Wilson has been appointed plant manager of the Emeryville, Calif., factory of Pabco Products Inc. Formerly he was division production engineer for United States Gypsum Co., and has been with Pabco for one year. He is a graduate chemical engineer from the University of Colorado.

The new plant manager succeeds D. J. I}lack who has resigned. Mr. Black had been with Pabco for 12 years. F. A. Nordstrom has been named production supervisor of roofing, paint and asbestos-cement products, replacing Mr. Wilson.

Have all agreements written plainly in the order, make no special promise that you know cannot be taken care of by those filling the order. The fellow who slips up on this will skin his shins from his big toe to his waistband.

A good salesman is the most valuable asset a house can have. He is the house in the field, the man that comes in contact with the trade, and by him, by his actions, by his talk, the house and its merchandise are judged.

Healthy men are the finest assets any sales force can have, for it takes a live fish to buck the current of commerce. Any old dead one can foat down.

Orders are not taken today at midnight suppers or wine parties, but are given out and sold on the market in the keenest kind of competitive selling, which takes place in the office or place of business of the prospect.

Molorkey R.esigns from M qnd M

Thomas B. Malarkey has resigned the presidency of M and M Wood Working Company, huge plywood and door firm, of Portland, Oregon. He had held the office for three years. He is a son of the late Dan J. Malarkey. The firm is now being operated by S. Il. Thompson, executive vice president, and an executive committee composed of R. L. Sabin, NI. L. Bingham, Grant Robertson, and Herbert Malarkey. NIr. Thompson is president of the Douglas Fir Plywood Association.

Hobbs Woll hove been shipping Redwood lumber to retoil Deqlers since | 865

Q""1. &gn Q""1. )lillinst $nrnl"p Q""1. {u*bn,

You con depend on Weslern for QUAUTY REDWOOD-Upperc or Commonc-Any Grude, Size or Thickness avqilqble for immediole delivery. . . . Douglos Fir, Ponderosq ond Sugor Pine corried in slock for L.C.L. shipment from our Los Angeles Yqrd-in fqct oll species of Pociftc Coost Lumber Producls moy be obtqined in ony

We speciolize in Custom ond Detoil Milling-ond In-Tronsit Milling. Modern Mochinery, Skilled Croflsmen ond Precision hondling meon foster service ond greoter profits! Lel us hcndle your mill-work problems for you qnd qssure cuslomer solisfqction.

dedred when

WESTERN CUS"OM MILL, Inc.

Unlimiled invenlory ossures ovoiloble stock ql lowesl morkel prices-prompt deliveryfost looding.

New Resident Monoger for Million Dollor Exponsion Holmes Eureko Lumber Compony Ar Flogsroff

Flagstafi, Arizona, Dec. 30, 1953-,4' million dollar expansion of lumbering operations in the Flagstaff area was announced here today.

Southwest Lumber Mills, Inc., states that it rvill construct a new planing mill, box factory, and dry kiln adjacent to its big sawmill located here.

It also announced that it has purchased the local sawrnill plant of the Arizona Lumber & Timber Company, formerly operated by the Saginaw & Manistee Lumber Company. The purchase price was announced as "about one million dollars."

Freeman Schultz, vice president and general manager of the Southwest Flagstaff branch, said that when the new units are completed about 400 persons will work a 48 hour r,l'eek the entire year around. In the past weather conditions have caused considerable fluctuations in the operating schedule.

The new dry kilns will enable the operation of the plant to be continuous even in wpt weather.

The big Southwest milling plant which has been closed for repairs, started up again on January 4th, with sufficient logs piled up to keep the mill in operation until logging starts again in the early spring.

Fred Holmes, presider.rt of Holmes Eureka Lumber Company, recently announced that effective January 1, 1954, Alf Westberg succeeded Alfred Quarnheim, who retired as Eureka manager of the Holmes Eureka mill. Mr. Quarnheim had been with the Holmes Eureka firm since 1920, starting at that time as head of the production and shipping departments.

N{r. Westberg has been associated with the redwood industry for more than twenty-five years and in 1947 organized California Fabricators, of which he has been general manager. All of his friends wish him success in his new position, for which he is well qualified.

Bob Adoms Heqds Sqcromento Hoo-Hoo

The officers who will serve the Sacramento Hoo-Hoo Club No. 109 during the coming year are Robert Adams, president; Al Baltus, vice president; C. D. LeMaster, secretary and treasurer; Larry Derr, Jack Berry, and Dick Markee, with the officers, make up the board of directors.

Mr. Adams succeeded W. W. Blattner as president.

Southwest Lumber Mills Inc., also operates sawmills at N{cNary, Overgaard, and Snowflake, Arizona, ancl cuts about 120 million feet a year.

6,20(J Foreslers Employed in Privote, Industry Jobs

A new review of foresters' employment shows 6,200 foresters in private employ in the United States. The trend of increasing employment of foresters in private industry, begun shortly after World War II, continues at a high level.

A joint analysis of the forestry situation by the Society of American Foresters and the American Forest Products Industries, Inc., reveals the following estimated distribution of foresters in the various classes of employment:

Federal, all agencies, 4,800; state, all agencies, 1,500; county and municipal, 2OO; education, including extension and institutional research, 700; private, including industrial, 6,200, and unclassified, including allied fields, 1,600; total 15,000.

Over 41 percent of all the professional foresters are estimated to be privately employed. This category includes about 5,000 employed by industries, 1,200 self-employed, consultar.rts, lxanagers of non-industriallv-ou.ned woodlands, and association foresters.

Alfred Quornhcim (righr), retiring oftcr 33 ycors with Holmes Eureko lumber Compony, is shown here qs he prepores lo lurn ovor hir dufier or Eutcko Monogar to Alf Westberg (lcft). formerly Generql Monogcr of Colifornio Forbricolorc.

BTADY TO $TBVT

TOU!

PTACE YOT'B ORDER WIITI OT'R SAIES

REPRESENTATIVE d INSI'RE SAIISFACNON WTm DEIJVEBY-SHIPPING BAIL aad TRUCK

WHOI.ESAJ.ENS d HXCTUST1IE MIIJ AGENTS Att OUN SAIESMEN HANDIE Att OUR UNES

rED WASSARD

8()I NINTH STREET SACRAMENTO

GILBERT 3-I74I

BETTER

Kinsul Blanlcet lnsulcrtion

PONDEBOSA & SUGAR PINE

GIEN BUTTER

9928 99TH AVENI'E OAKIAND

LOCTHAVEN 2-4412

US.G. Insulcrtion Prod.

Quietone Acousticcrl Tile

U.S.G. Structobocnd

7e" Firestop Bestwcrll

Hollywood Comb. Doors

Nudor Sliding Frcrnes

HEMLOCK SPBUCE

HAL J. ROBER,TS

II4 ANITA COUNT

NITES

Phone: OAKLrtlND LOCTIIAVEN 2-4412

DOUGI.AS FIR WHITE FIB

EWING STEWART

204 N. CONETO STNEET MODESTO

MODESTO 3-7t26

JOE PETR,ASH

4230 BANDINI BLVD. LOS ANGELES ANGETUS 3-6951

Screen Doors

BUILDIl{G

Superior Strsh Balcmces

Acme Sash Bcdqnces

Pqlco Wool-Rock Wool

Gilbrecth Lurrrber Seclg

Woodlile koducts

Booling koduc'ts

Buildirrg Pcqrrg

CEDAR NEDWOOD

MATERIATS

Masonite Products

Celotex Products

Gypsum Products

Upson Products

Plywood-Ncrils

Sisslkrdr

Colifornicr Forest Service R.eorgcrnizcrtion

Completion of those phases of Secretary Benson's Reorganization Plan affecting the Forest Service in California was announced jointly by Regional Forester Clare Hendee and Director Stephen Wyckoff of the California Forest and Range Experiment Station.

Under the reorganized setup, White Pine Blister Rust Control, of the Bureau of Entornology and Plant Quarantine, with headquarters in Oaklancl, is now a part of the Forest Service.

The Butte Valley Land Utilization Project in Siskiyou County, formerly administered by the Soil Conservation Service has been transferred to the Forest Service and is being administered by the Supervisor of the Shasta National Forest.

Two new divisions composed of technicians transferred to the Forest Service from other bureaus of the Department of I t

Agriculture are being established in the Experiment Station to continue research in the fields of Forest Diseases and Forest Insects.

{.Jnder the reorganization plan certain research activities of the Experiment Station are transferred to the Agricultural Research Service. Here the technicians, transferred to this agency, will continue to study Range Reseeding and Range Fertilization in close cooperation with the interested agencies.

These actions concentrate related Forest Research and Administrative activities in the Forest Service. This is in line with the Secretary's statemenl-"p61s51 Service-This service would continue to be responsible for promoting the conservation and best use of the Nation's forest resources."

Will Boost Insulqtion Siding For New Homes

The Insulating Siding Association's 1954 publicity program will put increased emphasis on the use of insulating siding in nelv home construction, according to William Waldrnan, president of the association. Glenview. Ill.

"This change does not indicate neglect or lack of interest in insulating siding's traditional role as a modernization material," \\'alclman explained. "We believe that role is well established and will contribute even more to our sales in 1954, since home modernization is definitely increasing in volume.

"However, we believe there is a great opportunity for lumber dealers to obtain additional sales volume by selling insulating siding for new construction-a role in which it has not been sold effectively in previous years. That's lvhy we believe increased publicity is neecled on the irnportance'of insulating sicling in lou- cost construction of new homes."

Wiih rhe completion of the newest qnd most modern wqllboqrd plcnt in the West, Blue Diomond is in o position lo moke prompt shipments of gypsum wollboqrd of the uniform high quolity which hos chorqcterized Blue Diomond producls for 39 yeors.

Waldman pointed out that F.H.A. accepts insulating siding for new construction when installed over wood, exterior gypsum board or insulating board sheathing.

Moves to Downey

George Clough, owner of the'Clough Lumber Company, Los Angeles, announced the first of this month that the office and all operations of the concern had been moved to the con-rpany concentration yard located at 7221 East Firestone Boulevard, Downey, California.

"Due to the steady growth of our L. C. L. and truck and trailer business this r-nove became necessary to take care of the con'rplete needs of our customers in an efficient manner," " said I\4r. Clough.

The new telephone nurnbers of the Clough Lumber Company are TOpaz, 9-7614 and TOpaz 9-7712.

Notionol Forests Anticipote Heovy Use by Skiers in 1954

lnr reosed Prof its

Greoter Volume ond wilh CATAVERAS CETUIENTS

Washington, Dec. 30-Neaqly two million persons went skiing during 1953 on the open slopes of the national forests, the U. S. Department of Agriculture announced today. This number just about equals the 1952 record.

Reports to the Forest Service from the national forests where snow has already fallen, indicate that as many or more people will participate in this fast growing sport in 1954, which now outranks camping as recreation on the national forests.

Concessioners who operate under license from the government have installed new ski lifts and lodges in many' vt'estern national forests. A new double chair lift has been installed on Mt. Baldy, just an hour from downtown Los Angeles on the Angeles National Forest, and a new lodge built at Mammouth Mountain on the Inyo National Forest in California. New lifts have been erected at Heather Meadows, NIt. Baker National Forest and at Stevens Pass, Wenatchee National Forest, both in Washington, and at Slide Mountain, 12 miles from Reno, on the Toiyabe National Forest in Nevada. Chairs have been added to increase the capacity of the Mt. Baldy lifts at Sun Valley in the Sawtooth National Forest in Idaho.

To help prevent accidents from avalanches, the Forest Service is conducting its annual training session on how'to spot an avalanche before it happens and what to do about it, in January, on dates yet to be determined. Designed for Forest Service personnel working on ski area, for operators of skiing facilities on national forests and for ski patrolmen, this year's training session will be held at the Mt. Baldy area in California.

Pick yourself q WINNER.!

Hundrede of lumber and building materials dealers are cashing in on the DoDularity of Clalaveras qriality cements. Calaveras gives you a full line of cements under one brand name, from a single source of supply:

3.

Top quality Calaveras prod- to*lt"= w:3r ucts give you another advantage-rapid delivery to all parts of Northern California (and in the case of Calaveraswhite, throughout the eleven Western states). Start stocking Calaveras today!

Redwood Hoo-Hoo Club No. 65 ro Hold Lqdies'Nighr

Harry Merlo, Rockport Redwood Company, has announced that the Redwood IIoo-Hoo Club will hold a ladies' night January 23, 1954, at the Santa Rosa Country Club. In addition to making the meeting a regular ladies' night, the Club will also hold installation of officers for the new Club year. The incoming officers are: President, Joe Schafer, Colombo Lumber Company; Vice President, John Gordon, Union Lurnber Company; Secretary-Treasurer, Duane Bennett, Nlead Clark Lumber Company. The new directors will be: Bill Friborg, Hill & Morton, Inc.; Mack Giles, Drakes Bay Lumber Company; Charles Wiggins, Don's I umber Yard; and Harry Merlo, president of the Redwood Hoo-Hoo Club during the 1953-1954 Club year. Hold over directors are: Jim Patton, Noyes Lumber Company; Bob Swales, Union Lumber Company; Bob Schenck, California Redwood Sales; Bill Bittenbender, Bittenbender Lumber Company; and Jim Knox, Rockport Redwood Company.

Bob Schenck will be general chairman for this meeting and Duane Bennett, Mead Clark Lumber Company, Santa Rosa, is in charge of the ticket sales. Tickets rvill also be on sale at the door.

George Otto, C. from a six weeks' Chattanooga, Tenn. him on the trip.

P. Henry & Co., Los Angeles, is back auto trip to Chicago, Mil'ivaukee and Mrs. Otto, and their son, accompanied

Lumber's Shore of Home Building Morker Will Increose This Yeor

Washington, D. C., January 2-Lumber's share of the home building market will increase this year, perhaps as much as 10 per cent, Leo V. Bodine, executive vice president of the National Lumber Manufacturers Assocaition, predicted today.

"The prospects are that as much lumber may be used to build about one million new non-farm dwelling units this year as was used to build one million, one hundred thousand units in 1953," Bodine declared.

The trend in home construction, he explained, is toward greater use of wood because of its economy, versatility and pleasing appearance. "Individuality in home construction is another advantage to be gained by using wood," he emphasized.

"These values will become more important in the months ahead because of keener competition among builders and because home buyers will be more discriminating."

Bodine said the building pattern this year is expected to include a greater percentage of new homes featuring wood frame construction, and estimated that nearly 9 out of every 10 new single-family homes will be of wood frame construction.

The term wood frame construction, commonpalce among builders but often confusing to home buyers, simply means a building that is framed of wood. The main difference between wood frame construction and masonry construction is the former's use of studs-vertical wood members-in the outside walls to support the roof and provide a base for the exterior facing of the building.

"Especially do we anticipate the building of more homes this year in the medium price range where wood is by fai the most popular material for exterior wall construction," Bodine reported.

"There are indications that these medium priced homes will be larger too, requiring more wood for studs, rafters, joists, siding, doors, flooring, millwork and other wood components." Homes of wood frame construction may be faced with a variety of materials, such as wood siding, wood shingles, brick veneer and asbestos shingles.

However, wood siding has been the leading material for exterior facing since this country was first settled and it continues to hold the top position, Bodine stated.

Next Ooklqnd Hoo-Hoo Meeting

Hollis Jones, of Western Door and Sash Co., ar-rd general chairman of the next Oakland Hoo-Hoo Club No. 39 meeting, announces that the forthcoming regular meeting will be held at Fisherman's Pier, foot of Franklin Street, Oakiand, January 18, starting at 6:39 p.m.

The sponsors will be : Loop Lumber Company, Alameda, and Western Door and Sash Company, Oakland.

Following dinner, there will be a guest speaker from the U. S. Navy. Qhief pharmacist mate Michael Cartmill will relate his experiences while on duty at the American Embassy in Moscow, U.S.S.R. Cartmill spent several years in the Soviet Union and has spoken before many East Ray civic and business meetings.

to lilatler WhaI fithers Scf

IT'S THE GORE TIIAT TI[[E$

THE SIAB II|l(lR

S7e face our FAMOUS INTERLOCKING FULL-FLOATING 10070 \U7OOD CORE with FORESTBOARD to produce the leader in the ECONOMY price field.

A Saving on every step

Easier to paint-litewood

Easier to hang-works like wood

Easier on the purse-low cost

PLUS the same guaranteed high quality that is built into our Mahogany,. Birch, Ash, and Gum doors.

Moisture controlled Lumber Vented top and bottom Union Made

OSTI.IIIG MAIIUIAGTURIIIG GOMPATIY (tcmbcr, Soulhcrn Californic Door In3filute-oll doorr guorontccd)

FTUSH DOORS

2r*lO North Ghico Avcnuc FOres] 0-2635

El filonlo, Gclifomlo CUmbrlond 3-4276

wHoLEsALE T I M B E R S roBB,NG

o

Dougfas Fir in sizes to 24" x 24"

O

Redwood in gizeg to 12" x 12" - lengths to 24'

Planer capacity for surfacing up to 24" x24"

Remanufacturing facilities for resawing.up to 34" x34''

3.5550

GRADE

TAWRE]IGE- PIIILIPS tUilIBER GO.

42O N. CAiIDEN DRIVE-ROOM 2Os-BEVERLY HIIIS, CAIIF.

OtD GROWTH FUIL SAIYN REDTYOOD STATIPED DOUGLAS FIR . ROUGH DOUGTAS FIR GRTIGRADE

No. Cqlif. Section of S.A.F. Holds Annuol Winrer Meering

A decade of progress in California's north coast forest region was highlighted for 260 members and guests attending the annual winter meeting of the Northern California Section, Society of American Foresters, in San Francisco December 5. 1953.

Morning sessions included three topics: The forest resource, forest practiies, and forest protection in the region. The afternoon featured reports on new products and manufacturing methods, the outlook for the future, and a business meeting. After cocktails, 185 members, guests, and their ladies attended a banquet at which Jesse W. Tapp, executive vice president of Bank of America, spoke on business prospects for the Pacific Coast.

North Coast timber resources were described by Arnold F. Wallen. He estimated current saw-timber volume as 119 billion board feet, and reported that more than 1,200 sawmill or woods operators are depend'ent on the forest.

Gray Evans, Hammond Lumber Co., reported on new developments in the lO0-year-old redwood logging industry; and Larry Marshall, Dolly Varden Lumber Co., described current practices in Douglas-fir operations, only 10 years old but already harvesting more timber than the redwood operators. Both speakers cited improved cutting practices and expressed some concern over mounting slash-disposal problems. Evans declared that bears stripping bark from young trees seriously

threaten much of Hurnboldt County's cutover redwood stands.

Three men outlined progress in protecting the forest from fire. David S. Way, Redwood Region Conservation Council, outlined the educational program which has awakened the public to need for fire prevention. Harvey E. Zink, U. S. Forest Service, told how public agencies and forest industries are cooperating to plan fire detection and control measures. Charles W. Fairbank, California Division of Forestry, described fire control programs and said foresters now must convince land owners that good forestry is economically sound.

New redwood products and manufacturing methods were described by Willard E. Pratt, California Redwood Association, who said that much of the industry's progress had come not from spectacular discoveries, but from pooling and publishing information developed by operating personnel under guidance of industry-wide committees.

Among new developments in Douglas-fir manufacture repotred by Ralph G. DeMoisy, M&M Woodworking Co., were a portable veneer mill operating near the timber, and mills specializing in production of studs. He said that two of the major needs in the North Coast Region are an outlet for fiber and more portable breakdown plants near the timber.

At the business meeting, members passed resolutions calling for full staffing of the University of California's new forest products laboratory, and for addition of a forest entomologist and a forest pathologist to the University staff. John Zivnuska, chairman of the Section's standing committee on forest research, reported committee action in the fields of forest soils, aerial photography, forest regeneration, and experimental and demonst ration f orests.

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Hoo-Hoo ftleeting ot Eureko

Jonuory l8

Concerning the first big Hoo-Hoo afiair of the year in Northern California, the January 18th affair at Eureka, President Bob Halvorsen of the Northwestern California Lumbermen's Club has made the following announcement:

"The first dinner meeting of the new year for the Northwestern California Lumbermen's Club will be held Monday, January 18th, at the Eureka Inn in Eureka. This will be a joint meeting of the Northwestern California 'Lumbermen's Club and Hoo-Hoo Chapter No. 63, which covers the Northwestern California area. Early that evening, Hoo-Hoo initiation ceremonies will be conducted by officers and members of the International Concatenated Order of Hoo-Hoo, a group of gentlemen coming to Eureka from Minnesota, Arizona, Oregon, and the San Francisco Bay Area. If any of the members of the Lumbermen's Club desired to join Hoo-Hoo Chapter No. 63 on January-l8th, or desire any information regarding Hoo-Hoo, please immediately contact any of your officers or directors so that necessary application blanks can be delivered to you.

"As mentioned above, this will be a joint meeting, and whether or not you are interested in Hoo-Hoo affiliation, plan now to come out to the meeting as a large attendance is desired to welcome the out-of--state visitors.

"The Hoo-IIoo ceremonies, which will be held from 6:29 to approximately 7:19 P.M., will be open only to members and candidates. Immediately following this initiation, the usual social hour will be held followed by dinner in the Eureka Inn Dining Room. A special bar for liquid refreshments will be set up for us in the dining room. Program Chairman Charley Murray has made arrang'ements for another outstanding program.

"We will be looking for all of you on the 18th."

Clorence E. Killebrew Elected Vice President

Buchanan, Mich.-The election of Clarence E. Killebrew as vice president of Clark Equipment Company, manufacturers of materials handling and earth-moving equipment, was announced by George Spatta, president.

Mr. Killebrew formerly was manager for marketing and sales in Clark's Construction Machinery Division, in which capacity he has been responsible for sales and marketing of equipment manufactured by Clark for the bulk handling of materials in the construction industry as well as in other industries with bulk handling problems.

INTAND TUMBER (OMPANY

Mr. Killebrew will have similar responsibility in his new position, and will be in charge of sales and marketing of all products sold under the "Michigan" tradename. These include truck-mounted and crawler type power shovels, cranes and draglines, in addition to a new line of bulk-handling and earthmoving equipment to be introduced early in 1954.

Formerly general sales manager for The Frank G. Hough Company, Mr. Killebrew joined Clark Equipment Company in 1952. He also has been employed by the J. D. Adams Company of Indianapolis. He is a graduate in mechanical engineering from Alabama Polytechnic Institute.

Elected President Of No. Colif. Chopter of A. G. C.

H. C. "Pat" Maginn, executive vice president of Calaveras Cement Company, has been elected president of the Northern California Chapter of the Associated General Contractors of America, Inc. E. L. Clements, owner of the Hayward General Contracting Firm of Clements & Co., was elected vice president, and Gordon Pollock, vice president of the George Pollock Co., Sacramento, was elected treasurer.

Maginn, last year's Chapter vice president, succeeds Dallas Young of San Francisco as president. Pollock succeeds Ben C. Gerwick, also of San Francisco. The new officers were selected from among the membership of the Chapter's newly-elected board of directors at the organizational meeting of the board in December.

The Northern California Chapter of A.G.C. is the oldest of the National Association's 124 constituent groups, and the largest unit in the heavy construction field. Its contractor members perform 90 per cent of the heavy construction work in Northern California. The Chapter has nearly 500 active and associate members.

Industriol Lumbermen'g Club Holds Meeting

Over a hundred Southern California lumbermen joined in the festivities of the monthly party, December 18, when Hal Von Breton, president of Tropical & Western Lumber Company acted as chairman of the evening for the Industrial Lumbermen's Club dinner meeting held at the Industry Club, 5944 Avalon Blvd., Los Angeles. The guest speaker was Chester J. Gruber, prominent radio, screen and television figure whose humorous remarks kept the folks in an uproar. He was billed as Dr. Jose F'ernando Triago, delegate to the United Nations from Brazil, South America. According to Jack Carey, secretary-treasurer, this was one of the finest turn-outs the club has enioved.

Nomed Ghief of Division of Ronge Monogement for Forest Service

Washington, Dec. 3G-Charles A. Joy, assistant chief of the Division of Range Management since 1952,has been named chief of that division, Richard E. McArdle, chief of the Forest Service in the U. S. Department of Agriculture, announced today. He succeeds Walt Dutton, whe is retiring at the end of the year after 40 years of service. Mr. Dutton is accepting an l8-month assignment under contract from the British Government as range consultant for the British colonies in Africa.

In his new position Mr. Joy will be responsible for the management of some 80 million acres of range land, located for the most part on western national forests.

H. C. "Pol" lloginn

Son Frcrncisco Hoo - Hoo Club Christmcrs Porty

The San Francisco Hoo-Hoo Club No. t held its annual Christmas party last December 17, at noontime, in the Rose Room of the Palace Hotel, San Francisco. Hac Collins, of Twin-City Lumber Co., was general chairman of the event, which was attended bv 132 San Francisco Black Cat members,

their wives and friends. For this meeting, however, the important guests werc 52 children from the San Francisco Boys Club, ages 2l to 10. The youngsters thoroughly enjoyed their outing with apparent enthusiasm. They were served a fine man-sized luncheon, applauded the rope and whip tricks of Buck and Chickee, cowboy stars, and really went all out for "Rusty," the trick dog, and "Peanuts," a 38-inch-high palamino pony. The main event was, of course, the arrival

Hera the 52 kidr enioying their lunchcon rcrvcd in the Rorc Room ot rhc Potoce Hot.t. Pdrt of rhe 132 Son Frqncirco Hoo'Hoo Club No. 9 members, wives and gucds in otlendonce, orc rhown in the forcground.

Here Buck cnd "Peqnuts". q 38.inch high polomino pony, do lheir oct for the children. Ent€rtainm€nt wos presented ofter the luncheon ond before the qrrivql of Sqntq Clous.

Ev Lewis adiusts o lifile roddler's prcsenfs. os she preporer to hecd bock lo her rqble.

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of Santa Claus (Joe Pepitone), who spent an hour or so distributing presents to the children. Santa had been tipped off before hand, so he was able to give them just what they wanted.

Bob Bonner, president of the San Francisco Club, and ,Hac Collins, praised the work of Club members in staging the event and would like to especially thank all of the committeemen for their hard work, and the firms whose liberal donations made this worthy cause possible.

Arizono Clossifies Logging As Seqsonol Occupotion

Phoenix, Arizona, Dec. 30, 1953-Northern Arizona logging operations were,classified as a seasonal industry today by the state IJnemployment Security Commission. Commissioners J. A. Beaman and John M. Sakrison, of Tucson, made the decision, with the third commissioner, John H. Curnutte, absent.

The decision was made in the face of strong protest from AFL officials, who say the matter may be taken to the courts. Classification of the logging operations as seasonal means that between 300 and 400 employes will not be able to draw unemployment compensation during the off-season.

Commissioner Beaman said the action was taken because unemployment compensation claims are already being made since the off-season has already begun. It is from December 28 to March 20.

Sawmill operations are not included in the reclassification, remaining seasonal.

Joins Tropicol & Western Sqles Sfofi

Mel McConnell, formerly with Western Hardwood Lumber Company, Los Angeles, has joined the sales stafi of Tropical & Western Lumber Company, according to Bill Howe, sales manager for the I-os Angeles wholesale lumber concern. McConnell will cover the San Fernando Valley and San Joaquin Valley territory calling on the retail lumber dealers and industrial users of lumber. said Howe.

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himself (Joe Pepironc) tokor o littlc breqrher with rome of rhc kidr, Joe rcolly earned his rest oflor distributing prosent3 of thcir choice.

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37th Shingle Congress Wqs Big Success

Two hundred and thirty-six members attended the 37th annual meeting of the Red Cedar Shingle Bureau, held in the Olympic Hotel, Seattle, Washington, on December 4, 1953. President Earl Wasser was chairman of the meeting, and delivered the address of welcome. Secretary-Manager Virgil G. Peterson, holding his first convention since succeeding Bill Woodbridge in that ofifrce, presented his state of the union message from a wooden shingle standpoint, and pleaded with the members to spend 2 to 3 per cent of their gross sales for advertising and trade promotion. They now spend less than 1 per cent.

Committee rq>orts were made by the following: Paul R. Smith, finance; J. A. MacKenzie, public relations; R. D. Mackie, membership and grades; J. A. McCrory, trade promotion. A. E. Brockbank, of Salt Lake City, immediate past president of the National Association of Home Builders, made a strong address on the wonderful opportunities that now present themselves to the home builders of the nation.

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The following list of officers were reelected: Earl S. Wasser, Wasser Brothers-Rainier, Rainier, Wash., president; H. V. Whittall, Canadian Forest Products, Ltd., Vancouver, 8.C., vice president; V. G. Peterson, Seattle, secretary-treasurer. Also the following directors were reelected: Dale Craft, Raymond, Washington; N. A. English, Vancouver, B.C. ; A. E. Erickson, Marysville, Wash.; R. H. Farrington, Everett, Wash.; N. C. Ja.mison, Everett, Wash.; W. H. Nlclallen, Vancouver, B.C.; R. D. Mackie, Markham, Wash.; Charles Plant, Vancouver, B.C.; T. L. Roberts, Vancouver, B.C.; Fred A. Roles, Cottage Grove, Oregon; C. C. Rose, Aberdeen, Wash. ; Paul R. Smith, Seattle, Wash.; J. A. McCrory, Seattle, Wash.; J. A. MacKenzie, Fraser Mills, B.C.

Two new directors were added to the list. C. G. Watson. and Roger Boyd.

Elect Seven New Directors

Election of seven new directors to the governing board of the Merchants and Manufacturers Association, Los Angeles, was announced on January 6.

They are B. A. Bannan, Western Gear Works; 'ferrell C. Drinkwater, Western Air Lines, Inc.; Wayne F. Mullin, N{ullin Lumber Company, Inc. ; J. J. Pike, Republic Supply ConTpany of California; Dan A. Ringis, Chrysler Corporation; Elbridge R. Thrapp, Southern California Building and Loan Association, and Edward R. Valentine, J. W. Robinson Cornpany.

Twenty-nine directors were reelected and 38 others are serving unexpired terms on the board.

Foresler McGinnies Promoted

William G. McGinnies, director of the Rocky Mountain Forest and Range Experiment Station at Fort Collins, Colo., for the past nnie years has been named Director of the Central States Forest Experiment at Columbus, Ohio, Richard E. NfcArdle, Chief of the Forest Service in the U. S. Department of Agriculture, announced. He will succeed Philip A. Briegleb, who is transferring to the Southern Station at New Orleans, January l,1954.

Woll Street Journql Prints Big R.edwood Srory

(From Woll Streei Journol, December 31, 1953)

EUREAK, Calif.-The towering redwood tree, long a California tourist lure, is turning into a fast-rising attraction for the home and factory as well.

Here in the 3O0-mile-long "Redwood Empire" of Northern Californa, sawmills are gobbling up the tree's dark logs and spitting out redwood boards at a rate more than double that of pre-war days. Production in 1953 promises to top last year's record 870 million feet; major mills are chalking up an ll/o gain. The lumber industry generally recorded a gain of less than 4/o for the first 10 months this year, most recent period for which figures are available.

Behind these statistics: A steadily climbing demand foi redwood by builders of modern houses and makers of a wide range of industrial and commercial products frotn cocktail tables to brewery vats.

Against the Trend

ft's true that the most recent monthly figures show some interruption of this pattern of annual increase. Shipments and new orders slipped below a year ago in November, although production continued to run ahead. Most redwood men continue optimistic.

"We're confident that demand for redwood will continue strong because it's a specialty wood, more a finished product than a raw material," says Kenneth Smith, vice president of Pacific Lumber Co., one of the largest redwood producers. "'It's not really in the same market with pine and fir," he adds.

"We've got the glamor girl of the conifers," declares Sherman A. Bishop, sales manager of Union Lumber Co., another big producer. He adds: "Today it's a 'must' in lumberyards in the Eastern states. Where ten years ago these yards might have had a single bin of redwood, norv they have whole alleys- and there's at least one l0o/o redwood yard there now."

The reddish, tight-grained wood from the 30O-foot-high forest giants hereabouts has scored its most notable success in homebuilding. Its resistance to weather and decay and its color have made it a favorite of many modern architects. Its main use in houses is for external sidings; it's also widely used for interior paneling and exposed interior beams.

Part of Design

Says Philip Farnsworth, general manager of the California Redwood Association: "It's not just a raw material which may or may not be used in building-it's an integr:ll part of the architect's design."

Such styling isn't found only in more expensive, customdesign houses. It has appeared in developments such as the 3,000-unit "Pueblo Gardens" at Tucson, Ariz., and the Del Rosa development at Jackson, Miss., among others.

Redwood is also showing up in storefronts and sholvrooms of such shops as the House of Cashmere in Nerv

York, Peacock's jervelry store in La Grange, Ill., and Rich's department store in Atlanta. It's used for the seating irr the new memorial stadium at Selma, Ala., and in 30 other stadiums across the land. It's also used in the construction of several modern churches in the U. S., in the new municipal airport building at Greenville, S. C., and in some of the latest Pennsylvania Railroad stations such as the one at Edgewood, N. J.

"As successful as redwood is in construction we're counting heavily on industrial uses, too," says sales manager Bishop of Union Lumber. The wood's resistance to moisture, decay and insects has already led to its use in vats in such rot-favoring surrour-rdings as rvineries, distilleries and breweries, as well as in containers for greenhouses, pulp mills and chemical plants.

Refineries and Power Plants

About 60 million board feet of redwood a year are used to build water-conserving "cooling tolers" for oil refineries, power generating plants and atomic energy installations. Water absorbs the heat, cools by circulating through reclwood towers, then is re-circulated.

The rot-resisting wood is also finding increasing use in "gas scrubbers," towers in which escaping u'aste gases from industrial plants are "washed" by being circulated with water through many-layered grids of redrvood plank.:. This treatment helps prevent air pollution. Sixteen redwood gas-scrubbing towers, each 10 feet u'ide and 50 feet tall, are used at the Kaiser Aluminum & Chemical Corp. plant at Spokane, Wash.

Redwood's "dimensional stability"-it shrinks less rvhile drying than any other commercial wood-is a quality rvhich makes it good for such special flooring problems as the underlayers of warship and aircraft carrier decks. It's also used for pattern-making in foundries, rvhere its shapeholding powers are of prime importance.

The redwood trees are native only to this stret,ch of California coastal ridges. They are the tallest type of tree. When one of these titans is felled in the forest near here, it must be carefully aimed to its 150-ton-falling-u'eight doesn't shatter its own wood when it crashes to the ground and doesn't ruin nearby trees.

Then it's hacked into 4O-foot pieces by big circular sau's, and the 3-to-16-foot-wide logs dragged away by dieselpowered tractors. The wood is next hoisted onto trucks and hauled to the sawmills along special roads built ro hold 17o-ton loads that would buckle ordinary highways.

From the sawmills rvill come almost one billion feet of redwood boards this year, industry leaders predict. There are 34 billion board feet contained in thc redrn.ood trees still standing, almost all of them on land orvned by private lumbering concern. More trees are being cut today than are being replaced by natural growth, hon'ever. So in future years the production rate may be slowed somewhat

to avoid eventual exhaustion of California's redwood stands, while an "indefinite sustained yield" is sought through improved forestry methods.

Industry authorities can't pinpoint future production prospects, however. Professor Emmanual Fritz, forestry consultant of the California Redwood Association, says the existing redwood forests could eventually provide a continuous yield even a little above today's annual output 'rvithout exhausting the tree supply. To do this, there rvould have to be great utilization of tree products (30lo of each tree is now wasted), improved tree "farming" techniques to.make them grow faster, and rigorous application of selective cutting.

Since tree farming-which includes careful cutting cf older trees to give the remaining younger ones more room, sunlight and air to grow in-and increased tree utilization probably won't reach this theoretical maximum, there will likely be a return to a yearly production somewhat belorv today's. Selwyn J. Sharp, the Redwood Association's statistical expert, even talks of an output level that might go as low as 400 million feet a year.

Smaller Impact on Better Grades

Any production decline, however, need not mean anything like a proportional decline in supplies of those better grades of redwood most in demand for home styling an<l industry. Here's why:

Redwood lumber is divided into two principal categories. The "uppers" are the grades where the wood's reddish, tight-grained appearance and durability are at their best. Most of these "uppers," which make up about half the industry's output, are dried, planed to a smooth surface and "manufactured" into special sizes at the larger California mills.

The "common" grades, which are sold undried and unfinished, are cheaper and are used for general constructioir purposes, mostly in California.

The large mills, the biggest of which produce as much as 100 million feet a year, have the equipment and financial resources to afford the costly but profitable drying and finishing operation. The many small mills, with an average annual output of about 15 million feet generally don't have the capital to invest in a planing mill-which cost just about as much as a sawmill-or to hold almost a year's production in drying yards. So they generally market only

green, rough lumber themselves, aird sell much of their upper grade production to the bigger mills for processing.

A Shakeout?

The large mills account for about 50/o of total production nowadays. But there's reason to believe some of the smaller mills may, be "shaken out" of the industry by a recession in the market for their green, unfinished product. This would concentrate a larger share of production in the hands of the big mills-so even the reduced production that would result would contain a higher percentage of dried and finished upper grades than today.

The market in California for green, common grades h:rs been soft this year, reacting to similar. softness ifi the Douglas fir with which this wood is competitive. A lowergrade rough redwood lumbed called "No. 3 common" sold for about $50 a thousand feet in January, but is now being quoted. by some mill as low as $31 to $35, by.others at $42 to $43. :

With costs averaging about $50 a thousand feet, withdrawal of some small mills is likely if there isn't a .price upturn. The demand for their unfinished lumber will be further affected by any sag in the building market.

The premium prices of the uppers, cn the other hand, haven't wobbled in the past five years and show no signs of weakening. The mil! price for standard upper-grade 1by-72's used for interior paneling and trim, is about $215 a thousand feet, compared with $182.50 to $195 for fir. Upper-grade redwood is less expensive, however, than such other specialty woods as Ponderosa and sugar pine, which sell for $268 to $275 a thousand feet for Ponderosa and $270 to $28O for sugar pine.

Price Confidence

"We feel sure of a continuing price averaging at least $200 a thousand feet for dried and finished uppers, r,vith some special items over $30O," says the manager of one big Eureka mill.

The big mills accounted for 95/o of the redwood production back in 1940, when there were less than 60 sawmills in the Redwood Empire. By 1951 there were 392 mills in the same area. While output has doubled since pre-war, the big mills share of total production has been cut in half.

Though the influx or small (Continued on is largely responsible 3e)

Tolcphonc EXbrook 2-3W Tcletypr s. F. 289

R. R. llocattney Refir€s--Succeeded

By H. B. Compbell

R. R. Macartney, manager of Weyerhaeuser Timber Company's Klamath Falls branch for the past 27 years, will retire January 1, it was announced by Chas. I{. Ingram, Tacoma, vice-president and general manager.

Succeeding Macartney, Ingram said, will be Hugh B. Campbell, assistant branch manager since i938.

director of Western Pine Association and now is chairman of the board of National Lumber Manufacturers' Association. He was elected president of NLMA in 1952, and board chairman in 1953.

Campbell, who will succeed Macartney as branch manager on January 1, joined the Weyerhaeuser organization in 1926 after association with logging companies operating in northwestern Washington. For two years, he directed tree harvesting on the company's Vail, Wash., logging operations. After moving to the company's contract department at Tacoma, he then transferred to the Klamath Falls branch in 1931 as logging superintendent.

Campbell also has been active in industry affairs. Currently he is serving as a member of the conservation committee of Western Pine association. He has been president of the Klamath Forest Protective Association since 1944.

The new branch manager, a forestry graduate of the University of Minnesota, began his forest industry career in the Lake States. He came to the Pacific Northwest in 1914.

Home Finonce Agency Report Avqiloble

Macartney is senior among the company's branch managers in length of service. ,I{e joined an early-day Weyerhaeuser affiliate at Cloquet, Minn., in 1910, after graduation from Yale University. His service with the company has been continuous.

Macartney came to Klamath Falls in 1927 to manage the company's only logging and sawmilling operation in the western pine region. When he arrived, construction had not yet begun on Weyerhaeuser's Klamatlr sarvrnill.

Under Macartney's direction, the company's Klamath Falls branch has grown to an integrated group of forest products plants. Manufacturing units now include, in addition to the sawmill, a box plant, Pres-to-log plant, and hardboard plant.

Construction of the hardboard plant, which will shortly be producing a line of products from white fir, came as a climax to Macartney's managerial career.

Under Macartney's direction, the first western pine tree farm was established in 1942. Dedication of this Weyerhaeuser tree farm touched off a movement which was to establish many other privately owned tree farms in the western pine area.

During his Weyerhaeuser career, Macartney has been active in industry affairs. From 1933 to 1935, he served on the lumber code authority of the NRA. He is a past president and

The full text of the report of the President's Advisory Committee on Housing Policies and Programs, one of the most extensive assernblies of current housing inforrnation and data available, has now been issued in printed form and is available from the Superintendent of Documents, Washington, D.C.

The Committee's recommendations to the President. released publicly on December 15, are contained in the first 20 pages of th 375-page report. The remainder consists of the detailed studies and data of the five subcommittees which worked for three months on their intensive review of housing problems and programs. The full report sells for a dollar a copy and discounts can be arranged for quantity purchases of 100 or mofe.

The subcommittee reports, with data and exhibits assembled in the study, deal with the FHA and VA housing programs; the field of slum clearance. rehabilitation. and conservation of housing and cities; housing credit policies ; housing of lowincome families; and organization of housing activities in the Federal government.

New Sonto Pouln Yqrd

Wm. Reeder announces that he has opened a new retail lumber yard in Santa Paula, California. He states that plans are being drawn for a new plant for this company.

l. R. llocortney Hugh B. Compbcll

Woll Street Journcrl Prints

Big Redwood Story

(Continued from Page 37) for the doubling of production, this does not mean the increased output has all been in the form of the green, unfinished lumber they produce. Production of dried and finished upper grades has about doubled along n'ith total production. Before the u'ar the big mills sold a large part of their production green and unfinished-even some r.,f their upper grades. Today much more of their production is dried and finished uppers. One reason: They buy uppers from the vastly expended operations of small mills. Another reason: They're drying and finishing more of their own output to meet the heightened demand for this class of lr.ood.

The small mills poured into the Redrvood Empire during and after World War II rvhen returns on unlinished lumber were speedy and adequate in the California building boom. The investment required may not have been as great a.s for a large mill equipped for dryine and finishing operations, but even so small redrvood mills are not small compared rvith mills cutting other u'oods. They tend to be twice the size of Douglas fir mills in the same region.

$200,000 Investment

Those mills that operate only seasonally. have a singie bandsa.lr. or yearly production of less than 15 million boarcl feet are considered small in redrvood. A rech,vood sau,mill of economical size requires an investment of $200,000 ancl a daily capacity of at least (IO,0OO ltoarcl feet, though, whereas nearby fir operators can profital>ly run mi1ls .r,l'ith

half that capacity and costing from 940,000 to 9100,000.

Though today's oldest redwoods first sprouted over 2,000 years ag-o, the most profitable trees are about 500 years. Many commercially usable trees are much younger and u'ith an increase in "tree farming" the average age of commercially-cut redn'oods u'ill decline.

"Rotation need be no more than 100 years, and returns can lre obtained at N to 25 year intervals," says lrrofessor Fritz, the forestry consultant of the Redwood Association. "Starting from scratch, rvith a ne\\, forest from seeds and sprouts, rotatit>n may range from 2O years for pulprvood and posts to S0-plus years for higest quality veneer and salv logs." That's the ltasis for l-ris estimate that today's redwood supply could continuously yield a billion board feet a year u'ithout exhaustion.

Terrible Twenty Tournqment Jonuory 2l

Announcement was made by H. M. Alling tfiat the second half of the Terrible Twenty match play rounds will start January 21 when members of the fraternal organization will hold their first tournament of the year at Hacienda Country Club, La llabra, California. The warriors of this famous golf- ing group have been rvarned to bring along their barranca wedge and short legged side hill chipper clue to the ruggecl Hacienda course.

Son Fernqndo Volley Boom

During the year 1953 there was a vast building boor.n in the San Fernando Valley. The branch office at Van Nuys issued 27"865 building permits during the year, having a total value of $207,464,121.

His Bethony

It is no mere luxury, it is a necessity for a man's best work, that he should have a Bethany to which to retreat at eventide when the toil of the day is over,-a place where, as he enters, he can shake off from his feet the dust of the world's arena, the anxieties, the disappointments, the harsh criticisms-where he can lay aside the conventional affectations behind which even the sincerest of men instinctively shield themselves from the cold stare of the world,-a place where he can rest and be himself with full certaint57 that he will be understood and appreciated, that love will overlook his faults and not chide him for them, a place where the atmosphere will put him at his best and lure his soul out of its hiding place. It is this which every man who has it lrnows to be the finest thing in his life. In the strength of it he goes his day's journey and into the joy of it he returns weary at night. There they call him by some familiar name, and let him do as he pleases, and know how to let him alone and how and when to companion him. It matters not how small may be the cottage or how shabby the furnishings, it is the most sacred thing in all his life, his home, his Bethany.

-Willard Brown ThorP

Swimming or Nighr

We went down through the summer to the sea, Slipped from our robes and to the ebbing tide

Completely gave ourselves; so hushed were we'

So filled with some strange languor that beside

The wash of heavy ripples on the beach

There was no sound. We bent and touched our lips

Against the moon, now well within our reach, And ttailed her glory with our finger-tips.

The silence cradled us; we were caressed

By wine-water waves and by the cooler air

That licked white brow and scarcely breathing breast;

The nibbling seaweed caught our foating hair, And seemed to urge us gently, gently down. How lovely, had we only dared to drown.

By Oriana Atkinson.

Helpfulness

He who forgetting self, makes the object of his life service, helpfulness, and kindness to others, finds his whole nature growing and expanding, himself becoming largehearted, magnanimous, kind, loving, sympathetic, joyous and happy, his life becorning rich and beautiful. For, in. stead of his own little life alone, he has entered into and has part in that of others; and every happiness coming to each of these comesl as much to him.

-RalPh Waldo Emerson

Ben Johnson

What a full life some men, without any effort of their own, simply because they could not help themselves, have been able to live. Take Ben Johnson. His recent biographer, John Palmer, tells us that Ben was a finished scholar, a bricklayer, a soldier, and married before he was out of his teens; he had killed a man, been convicted of homicide and suspected of treason, had collaborated and quarreled with a number of his contemporaries, and written a famous comedy before he was twenty-five. He died in poverty but he was buried in Westminister Abbey. He was honest and tactless and truculent. His life was in danger more than once. The great ones of his age welcomed him to their homes and he bent the knee to none of them. He was an aristocrat in the realm of intellect.

Troubles of Her Own

The teacher was having her trials and finally wrote the mother:

"Your son is the brightest boy in my class, but he is also the most mischievous. What shall I do?

The reply came duly: "Do as you please. I am having my own troubles with his father."

Tqctful

Husband: "My dear, a man was shot by a burglar but a bgtton on the front of his pajama coat saved his life."

Wife: "So what?"

Husband: "Nothing, only it occurred to me that the button must have been on."

Mixing'Em Up

The preacher had been advised by one member of his congregation to preach the old-timey gospel, and by another to be broadminded, so he mixed 'em up as follows:

"IJnless you repent (iq a measure) and are saved (so to speak) you are (I regret to state) in danger of hell fire (to a certain extent)."

Mounlqins

By John Ruskin

"They seem to have been built for the human race, as at once their schools and cathedrals; full of treasures of illuminated manuscript for the scholar, kindly in simple lessons to the worker, quite in pale cloisters for the thinker, glorious in holiness for the worshipper-these great cathedrals of the earth, with their gates of rock, pavements of cloud, choirs of steam and stone, altars of snow, the vaults of purple traversed by the continual stars."

Another Good Building Year Predicted

our complele inventory of rooftng items will be ol your disposol so don't lurn owoy ony business on mqteriots nol in your yords. Keep in mind the fine fomily of Olympic products designed to help you "gel more in 54"

SO. PASADENA YARD:

SYcqmore 9-1197

PYrqmid l-1197

855 El Centro Streel

Western Red Cedcrr, Douglos Fir Sove Hoy fior 64 Yeors

GARDENA YARD: Plymouth 6-l I l2

MEnlo 4.1196

1858 W. Rosecrqns Ave.

Today that 1889 crop of hay is still pretty good. All these 64 years the last harvest of Farmer Woolery has been kept dry and ventilated under a cedar roof that remains sound and tight. One wall has had some of its shakes taken off by a tree farm crew of the St. Paul & Tacoma Lumber Company, exposing the aged hay.

The Douglas firs and West Coast hemlocks that have grown on the clearing from which the hay was cut are up to 60 years old, says Forester Roy Stier of the company's tree farm.

The area of the original clearing was about 9 acres. The tree growth around the barn crowds the walls so heavily that a few more years would see the structure crushed by swelling trunks and spreading boughs.

However, Silviculturist Bent Gerdes of the St. Paul and Tacoma Lumber Company's Tree Farm has marked selected trees for a thinning-operation. The harvested trees will go for sawlogs and pulpwood. The staunch old barn will be left standing. What of the 64-year cured hay?

Bcnt Gerde:, lefi, silviculturirt of the Sr. Poul & Tscoms Lumber Compony, ond Forecter Roy Srier mork Douglos fir qnd West Coost hemlock trees for thinningr on land lhal wor o hoyfield 54 yeors ogo. The hoy cop of thot yoor wo3 left in o bqrn thqt wor wqlled qnd rofed with Western red cedqr shoker. lt hcs been kepr dry qnd unlottod io'the cedcr bcrn oll these ycrs. Douglos firs hqve grown to sowtimber size o tha one-time 9-ocre hcyflcld qnd qre now crowding: into thc born irself. fhe troe form thinning operqtion mqy 3ove the bqrn from being grown over by the new forest.

In the fall of 1889 Farmer Jacob F. Woolery died, leaving as part of his estate a new crop of hay, well cured and rightly stored in a ner,v small barn franred with Douglas fir poles and rvalled and roofed with Western red cedar shakes.

Well, there were once loggers who would eat hay, if you'd sprinkle whiskey on it. But tree farm loggers of today are nothing like that-are they ?

Charles P. Henry, C. P. Henry & Co., Los Angeles, and Mrs. Henry, spent the Christmas holidays in Wickenburg, Arizona, rn'here they rvere the guests of his son, Dr. Willian, Henry, his vi'ife and children.

Baugh Inc., Los from a pleasure Angeles, and Mrs. trip to the Central 8ac7 /aon/reo &, I REDtYooD. DouGLAs FfR I PoNDERoSA Ptt{E . WHTTE FtR Phono: orl'Jood+rssr 834 FTFTH AVENUE - p. O. Box 711 - SAN RAFAEL, CAL|F. IliXLr25

c,,ta fl&4cd tt ot*mrere oez /leu /laoe, ,

STRABTE LUMBER COMPANY

(FOR'IAERLY SIRABTE HARDWOOD CO.)

537 FIRST SIREEI . OAKLAND 7

TEmplebcrr 2-55A4

fhe reqson for lhe chcnge of nome:

o We now hqve odded Douglos Fir Lumber ond Flooring ond Redsood lumber in the Upper Grades lo our lorge inventories of Domcslic ond lmported Hsrdwoods, Plywood, Pondeross ond 5ugor Pine, tlqrlire, Mosonite, Upson Boord, Conec, Dowels, Flooring ond mony olher ilems'

SAME ownership, s.rme locofion, some personnel ond sqme good service for 48 yeqrs.

FOR BUILDING NEEDS STRABIE IEADS

Mohogcrny in 1954

By George N. Lomb Mohogony Associotion, Inc.

It is difficult enough to make predictions for the u'hole timber trades industry, let alone one small segment of it covering the market for lumber and veneer of a single kind of wood. As with most industries today, Mahogany prospects depend upon what happens to business in general and to building and to furniture and allied industries.

In considering 1954 we take cognizance of the fact that for quite a few past years, business has been helped by a series of external and internal boosts that have kept our economy progressively on the rise. At this time it is difficult to foresee any continuing pressures for continued expansion.

I think it is the general consensus that we are in for a drop off in business varying in intensity by industries and geographical considerations. On the average it would not be surprising to find out as the year unrolls that the slide will be somewhere between 5/o and'L}/o. This may or may not apply to all of the Mahogany markets; some of them could even be better than last year.

In furniture we expect that Mahogany traditional styles may be level with last year or even may make a gain. A considerable number of furniture merchants report that they curtailed traditional Mahogany too drastically when contemporary styles finally caught on and became dominant in furniture. They have found that there is a substantial market for traditional not only in replacement or expansion buying but also in furniture for new homes and apartments.

We also have found a very encouraging note in the increasing use of Mahogany in furniture of contemporary design. In the past Mahogany finishes were mostly the darker finishes for traditional and bleached or blonde finishes in modern. Today in addition to the darker finishes there is a wide range of Mahogany finishes in the copper tone and light brown categories. Also in modern we still have plenty of the light finishes but to them have been added the light browns that range from the Provincial colors to the cherry tones.

In current decor, the neutral light browns are very much in vogue and this style preference has had a very marked effect on Mahogany finishes. It is our belief that the brown finishes are going to keep on encroaching upon the traditional but unnatural red Mahogany finishes. As a matter of fact, there is more brown than red in natural Mahogany as can be seen in old pieces that happily escaped the dark red stain.

Another encouraging development is the very definite increase in the architectural use of Mahogany in the past year. Here again, new finishes and natural finishes have made Mahogany more attractive,especially in combination with the interior use of brick and stone. It has given a rich warmth to such interiors not possible with the plainer woods. The use of Mahogany also makes possible the free use of color needed to soften what would be otherwise too austere for friendly living. The judiciious use of Mahogany with the proper finish, turns a house into a home and in working quarters, brings the home into the office.

One of the main reasons for the increased use of Mahogany for architectural purposes is its cost. In Mahogany plywood

(Continued on Page 58)

2 Stocks Wesl of Jack fondon Square

The Plywood lndustry for 1953

From the "Timbermon's"

The total 1953 production of Douglas fir plywood in the Unitecl States is calculatecl at 3.5 billion feet, a gain of 451 millior-r square feet over 1952. An additional 470 million square feet was produced in British Columbia. Production in pine plywood was 225 million square feet, and in redwood 7 million square feet, bringing the total of softwood plywood for the western states and British Columbia to 4.2 billion square feet.

During 1953 there were 100 operating plants producing softwood plywood in the western states ancl eight in British Columbia, for a total of 108 plywood plants. Seven plants came into production cluring the year in the states, and of the plants producing softwood, 97 finished out the year.

During the year there were 155 separate plywood and veneer operations in the West Coast states and British Columbia producing Douglas fir, pine, spruce and hardwood plywoods. Only two of these produced hardwoods exclusively. Of the plants, 108 were plywood plants and 47 were veneer operati<.rns. Tl-rere were in the western states (excluding tsritish Columbia's eight plywood rnills and two veneer plants) 94 plants producing Douglas fir plywood.

Five new plywood plants will corne into operation during the early part of 1954. These include three in Oregon, two of which will be conversions from veneer operations, one in California and one in Montana. The latter will produce larch plywood. There is also one additional plant under construction in Oregon but no date for completion has been determined. Two veneer plants are projected in Califorriia, one to produce softwoods and one hardwoocls. Two veneer plants in Oregon are under construction. With completion of plants now under construction, 1954 should see a total of 158 plywood and veneer plants in the Pacific states, Alaska and British Columbia,112 plywood and 46 veneer.

New plywood plants added during 1953, including those which converted from veneer into plywood were: Alaska Plywood Corp., Juneau, Alaska; Corvallis Plywood, Corvallis, Ore.; Grants Pass Plywood, Inc., Grants pass, Ore.; Lane Plywood, Inc., Eugene, Ore.; National plywood Co. of Washington, fnc., Reaver, Wash.; Snellstrom Lumber Co., Eugene, Ore. ; Western States Plywood Cooperative, port Orforcl, Ore.

Veneer plants coming into operation during 1953 inclucled: Diamond Lumber Co., Tillamook, Cre.; M ancl N[ Wood

Jonuory I Plywood Review

Working Co., Lyons, Ore.; Multnomah Plywood Corp., Glendale, Ore.; Van Worth Lumber Co., Honeydew, Calif.; and Idaho Veneer Co., Post Falls, Idaho.

Plywood plants to be added during 1954 will include conversion of the Diamond Lumber Co. veneer plant at Tillamook, Ore., to a plywood plant; conversion of M and M Wood Working Co., Lyons Division, Lyons, Ore., to a plywood plant; Lund Plywood & Manufacturing Co., Crescent City, Calif.; Polson Plywood Co., Polson, Mont.; Sutherlin Plywood Corp., Sutherlin, Ore. The two definitely committed veneer plants which are presently under construction are Peak Plywood Corp. at Corvallis, Ore., and transfer of green end of Urnpqua Plywood Corp., Myrtle Creek, Ore., to Tiller, Ore.

At the beginning of the year there are two plants devoted to production of hardwood plywood only and two producing spruce only. Among the softwood plants producing Douglas fir and other species, three are producing redwood, 22 are producing hardwood-faced panels and 17 are producing pine panels. Of the softwood-producing plants in 1954 there will be l6 in California, 46 in Oregon,37 in Washington, 8 in British Colurnbia, 1 in Idaho, 1 in Montana and 1 in Alaska. Of the 46 veneer plants in 1954 there will be 12 in California, 22 in Oregon, 9 in Washington, 2 in British Columbia and 1 in Idaho.

There have been several changes in ownerships and managements during the past year. Primary changes include: Sale of Western Veneer Co., Lebanon, Ore., to Western Veneer & Plywood Co. ; sale of Santa Rosa Plywood, Inc. ; leasing of Albany Veneer, Inc., Albany, Ore., by Edwards Rrothers Construction Co.; sale of Hedberg Veneer Co., Harbor, Ore., to Lake Pleasant Plywood Corp. ; sale of Universal Forest Products Co. veneer plant at Fortuna, Calif., to Fortuna Veneer Co. ; and leasing of the Elkton, Ore., veneer plant by Snellstrom Lumber Co. of Eugene, Ore.

Plants going out of the plywood business during the past year included: Calaveras Forest Products Co. at San Andreas, Calif., and Fruit Growers Supply Co. at Westwood, Calif., both of which are converting to production of box veneer and have announced plans to discontinue plywood production. Others include Western Cooperage, Inc., of Portland, Ore., and International Veneer and Plywood Corp. of Los Angeles, Calif.

DO]IOUER GO. IIIG.

Cooperation Licks The World

Hisiory of the West Coost

By Arthur W. Prioulx In

The Lumber Manufacturers Association of the Northwest, formed at Seattle, Washington, in October 1891, holds tw-o records. It was the first lumbermen's association established in the West and it was the first one to go broke, giving up the ghost in the 1893 depression. This was a forerunner of destiny.

The rugged individualists who operated the sawmills in the Douglas fir area in those days were as tough and hard a bunch of single-footers as ever trod brush-tangled terrain. They were enterprisers who loved the battle. They could lick the world, and they rvere not bashful about admitting it, although in this slightly larger arena they found comfort in having a few battletried allies.

There was need in those days for concerted action to get equitable freight rates to eastern markets, and to develop standard lumber grades, protect lumber against competitors, and gather and disseminate industry statistics. These were jobs no single mill could do for itself, no matter how large nor how independent the operator. This is'as true today as it was then.

The stage was set in 1901 for another venture at group action. Led by Major E. G. Griggs, fir manufacturers of Puget Sound formed the Pacific Coast Lumber Manufacturers Association. A year earlier, W. C. Miles had established the Southwest Washington Lumber Manufacturers Association, and in 1905 the Oregon and Washington Lumber Manufacturers Association set up shop in Portland, Oregon.

The Douglas fir industry needed three associations like it needed more knot holes. So, with diplomacy and tact, Major Griggs brought tl-re now organization-huppy fir lumber crowd together under one roof and in 1911 formed the West Coast' Lumber Manufacturers Association. W. B. Mackay became president in 1913 when Griggs was elected president of the National Lumber Manufacturers Association. In 1915 under J. H. Bloedel, uewly elected president, the association name was changed to its present-West Coast Lumbermen's Association. Bloedel reasoned that a broader basis for affiliation was needed and he invited in loggers and timber owners.

Among early-day presidents of WCLA whose names still bring back fond memories of the "good old days" are such men as A. L. Paine, R. H. Burnside, R. S. Shau', R. \\r. Vinnedge, and A. C. Dixon. In more recent times, Ernest Dolge, E. D. Kingsley, C. I). Johnson, R. F. Nforse, John D. Tennant and E. \\r. Demarest held the reins. Considered as modern-day presidents are such men as \\r B. Nettleton, T. V. Larsen, Edmund Hayes, Corydon Wagner, O. R. Miller, Dean Johnson, C. FI. Kreienbaum, Charles \\r. Ingham, D. \\r. Gossard and Hillman Lueddemann.

Aggressive, hard-hitting, promotion-minded G. E. (Fred) Karlen, general manager of Eatonville Lumber Company, was elected president at tl-re annual meeting in l\[arch, 1953. He teams up with H. V. Simpson, one of the nation's leading

Lumbermen's Associotion Weyerhoeuser "Log"

lurnber merchandisers, who has been executive vice president of WCLA since 1946. Prior to that Simpson managed the association's Washington, D.C., office during the war years' topping off a lifetime of work as a lumber executive.

One of the reasons for the continued success of this halfcentury old lumber trade association is to be found in the high caliber of the managers selected by members' Frank B. Cole, Victor H. Beckman and Thorpe Babcock, first secretary man' agers, served as midwives at the borning and nurses during the early years. They wrote the rules for the early lumber grades, they set up many standards and practices which are industry ..rrio-, today, they fought out equitable freighi schedules, the basis for modern-day work in this field, they established sound avenues for statistical research aimed at helping member mills develop good manufacturing and marketing practices. W. C. Miles had a hand in this early history making as did Robert B. Allen, who served from 1917 to 7928.

There was a period in the 1920s when various segments of the industry took off in their own canoes. The cedar people set up their own bureau, and a \Alest Coast Lumber Trade Extension Bureau was established. Several tails were wagging all at once, and generally not in unison. The parent association, WCLA, was slowly losing control of the Douglas fir lumber family.

Cool heads among the \\rest Coast millmen soon awakened to what was happening. They saw the danger of disintegration of the central trade association as a strong and vital force that could handle any job needed to be done by industry.

It would take a big name to bring together all the various local factions in the sprawling two-state Douglas fir region. A strong and experienced hand was needed to raise an umbrella which would cover trade extension, cedar, fir, hemlock, spruce' traffic, lumber grades, wood preservers, loggers, millwork plants, and national affairs. Colonel W' B. Greeley, former chief forester of the United States, with a brilliant war record in France in World War I, was selected in 1928'

Colonel Greeley quickly brought all the related branches of the industry together into a strong central association. His job was made tougher by the onslaught of the depression which lasted through much of his tour of duty. The national advertising and promotion program started by the WCLA trade extension bureau in 1925, was continued by Colonel Greeley until the depression wiped it out. Forest-minded Greeley soon saw the need for an industry-wide forestry program and with the aid of a good many like-thinking millmen and forest owners he was able to help initiate such remarkable progr4ms as the Keep America Green and the American Tree Farm movement. Started in Washington and Oregon in 1940 and 1941, these programs under the banner of the American Forest Products Industries, have swept like wildfire through almost every forested state in the union. Greeley made the WCLA

(Continued on Page 46)

SPECIATIZING IN YARD STOCKS OF CATIFORNIA SOFTWOODS

DOMESTIC AND IMPORTED HARDWOODS

DIRECT CARI.OAD SHIPMENTS

TROPICAl &

Cooprn'lloBcrlt lumr:n Co.

Purvryor of Forcd Produc|r to Colifomio Rrfoilcn

FIR-SPRUCE-HEXIIOCK CEDAR-PINE-PIYWOOD

Rcprcrcnling

Frorl

Socrumenlo

in ths

FROSTBRAND FtOOilNG OAK_PECAN-BEECH

Cooperolion licks The World

(Continued from Page 44)

a force for better forestry, a leader to get better state forest laws, a crusader for improved forest fire protection.

By 1940, the Douglas fir lumber industry was engulfed in Europe's war boom. Greeley's job was to prepare the Douglas fir industry for war. The West Coast lumber industry performed a tremendous job all through the war years, especially after the United States became an active participant. Aircraft lumber, ship decking, lumber for the battle fqont, and for troop housing, for crates and packaging and many other uses, including the homefront, was supplied on time. WCLA had a large part in this war effort. Men like Ralph Brown, who retired this year from WCLA after 40 years of service, helped with the U.S. Army engineer's lumber auctions. The Washington, D.C., office under H. V. Simpson became a focal point for Douglas fir industry contacts with civilian and militarv leaders i4 government. A continuous war-time program was maintained to help keep men in the woods and mills. The industry was generally commended for its meritorious record of war accomplishments and many mills were individually recognized with "E" awards.

More than a year before the formal end of the war, industry leaders began plans for aggressive post-war lumber promotion. Funds were collected for a national advertising program to be launched at the end of hostilities. A million dollars was pledged or already in hand. The late Dean Johnson, then WCLA president, and Colonel Greeley spearheaded the program.

Thus the stage was set when Colonel Greeley at war's end finally was allowed to retire as secretary-manager, and H. V. Simpson, with a fine record of service in the nation's capital during the war years, was named executive vice president.

To be more nearly the geographical center of Douglas fir lumber operations, WCLA headquarters were moved from Seattle to Portland in1946 coincident with Simpson's elevation. Harris E. Smith, a veteran WCLA offrcial, was named secretary, and came on to Portland with Simpson and most of the headquarters staff. Ralph Brown was named assistant secretary manager and placed in charge of the Seattle offrce.

Under Simpson's leadership, WCLA emerged in the years since the war as one of the most noted trade groups in the country. A continuing national advertising program in the country's leading home, farm and special group magazines, has been maintained with outstanding success since 1946. Resul'.s from these advertisements have been phenomenal. In some instances as many as 10,000 replies are received over a single weekend in response to keyed advertisements. In each instance, prospective lumber customers write in for free literature, always receive some full-color booklet or pamphlet promoting lumber for homes, schools, churches, commercial and industrial buildings and for farms. Most of its national advertising today is full-page, and full-color. It has won a number of national advertising awards for its outstanding excellence and general efiectiveness. At the annual meeting in March menrbers voted to increase advertising space in order to keep lumber in a better competitive position with other materials.

WCLA, in the years since the war, developed two motion pictures, "The Magic of Lumber" and "Lumber for Homes." Both are in full-color and sound and have been shown to millions of viewers and exhibited by nearly 100 television stations

with additional millions in audience' Two more motion pictures are in process of production and will be released this year'

Last year more than 1,500,000 pieces of literature were distributed by WCLA, much of these direct to people who answered advertisements. About 90 separate pieces of literature were kept in print by WCLA. They range from a dozen or more attractive full color lumber promotion pieces through a long list of how-to-do-it booklets, technical books, farm building books, lumber painting booklets, and public relations publications.

New printed publications are being developed every few months to keep abreast of changing market requirements and to keep fresh material available at all times for use by retail and wholesale lumbermen.

One of the first objectives undertaken in the national advertising campaign launched in 1946 was to convince the American consumer that there was an ample supply of timber. Advertisements in the Saturday Evening Post along public relations lines stressed the theme: 'Enough saw timber in the Douglas fir region alone to rebuild every home in America. They told the story of Tree Farms and continuous cropping and forest management, aimed at perPetuating our forests.

The public relations department in the eight ensuing years has kept a steady stream of articles and information flowing to leading national magazines and top-flight writers. It has assisted the creation of nation-wide radio programs' has sponsored a wide variety of newspaper articles and syndicated releases all aimed at helping to merchandise lumber.

Developing goodwill towards the lumber industry has been a never-ending job of the association on loctl, regional and national levels. A school and education department works with school teachers and students to make certain industry's story is told properly to the up-coming generation.

More ancl more, the various departments of the West Coast Lumbermen's Association have become an integral part of the operation plan of our member mills. WCLA now- has an all- ' time highest membership. Traffic, national affairs, technical, building codes, statistical, public relations, education, are all aggressive jobs it handles every day for member mills.

The fight to keep traditional markets for lumber and win new customers is part of the everyday job of all WCLA employees. Pressure from competitors who manufacture substitutes for lumber is constant and must be answered every day. The fight against high freight rates, against unfair building codes that would exclude lumber from many cities, against unfair legislation that would penaltze lumber, all find WCLA on the firing line. Because lumber spends such a small amount nationally compared to its principal competitors, the job of getting maximum value for every dollar spent makes the job even tougher. The organization hasn't a cent to waste or gamble on an unknown experiment. It feels it has to hit hard and as often as possible. One reason why H. V. Simpson finally went to full-color advertising was to get the lumber industry the greatest possible attentior and results from every advertising dollar spent.

Those associated through the years with WCLA in its work for the lumber industry are proud and zealous of its accomplishments. They are proud that they are up-to-date, yes, even advanced in their thinking. They can take just pride in their industry and its product. Believing that is what it takes to make a success, they still think they can lick the world.

Appoints Inspection Rules Committee

Chicago, Ill., December 15-The National Hardwood Lumber Association announces the roster for its Inspection Rules Comrnittee for the current fiscal year. This committee, appointed by the president, is one of the most important of the Association's working groups. In line with the Association's policy of periodic rotation of the committee members to obtain the fullest representation and talent available, several new names appear.

President Harry D. Gaines in appointing the committee stated that particular effort was made to have the fullest representation possible for the various producing regions, hardwood species and divisions of the hardwoocl industry.

The Inspection Rules Committee meets annually, wl.ren necessary, to study suggestions received from members of the industry for changes or clarifications of the National Hardwood Lumber Association grading rules. Under the By-Laws, the cornmittee submits its recommendations on the grading rules to tl-re entire membership 45 days in advance of the annual convention. Recommendations of the Rules Committee must receive two-thirds vote of the Active members present at annual convention be{ore they can be officially adopted and incorporated into the ensuing edition of the official NHLA Grading Rules Book.

Any members of the industry who have suggestions for improvements or changes in the grading rules may submit their ideas to the Secretary for cataloging ancl presentation to the Committee Chairman, M.. J. P. Hamer. Requests for changes should be written clearly and specifically and in sufficient advance time for the usual rneetinq of the committee in lune.

Strqble Chonges Nome

Announcement is macle that the Strable Hardwood Cornpany, of Oakland, has changed its name to Strable Lumber Company; same ownership, same location at 537 First Street, same personnel, and same service of 48 years standing.

Reason for the change is thus given: "We have now added Douglas fir lumber and flooring, and Redwood lumber in the upper grades to our large inventories of domestic and imported hardwoods." They also handle Ponderosa and Sugar Pine, Marlite, Masonite, Upson Board, Canec, dowels, flooring, and other items.

Weslern Pine Associqtion Publishes New Directory of Membership

Portland-A new membership directorv for the Western Pine Association will be available to all desiring it around the first of the year, association officials have announced.

The new directory contains listings covering the associatin's 320 members scattered across the 11 western states and the Black Hills of South Dakota. Also included is complete information on each member, showing production capacities, species produced, seasoning methods and type of stock manufactured.

The directories may be obtained free of charge by writing to the Western Pine Association, Yeon Building, Portland 4, Oregon.

Mc0oud Lumber (o,

Selling the Producls of The McCtoud River Lumber Co. McCloud, Colif.

Horry Whire Srerling Wolfe

Lcrry lorson Are Drumming For Businest

RtcHMoND5309

When You Need Lumber

lO3O Monodnock Bldg. 2545 Aiken Ave

Prospects ond Possibilities For 1954 Construction

New York. Dec. 3l-The construction industry salesman will ride over more new roads in 1954 but he is likely to see fewer new homes going up, less public constru'ction, and not as many new factories as he saw in 1953.

However, his order book is likely to benefit from continuing good business in the commercial and institutional building fields and from increased public utility construction and a potential market of $11.5 billion or more in maintenance, expansion and modernization of existing structures.

In fact, if he gets out and hustles, the modernization or "fix-up" market could easily offset an expected decline in new housing starts in 1954.

This would seem to sum up the possible changes in the construction picture ahead, barring any major fluctuations in the nation's economy, according to Harold R. Berlin, Vice President of Johns-Manville Corporation.

Mr. Berlin, who is General Manager of the Company's Building Products Division, pointed out that a new record volume estimated at $45.8 billion was achieved in 1953 by construction in four categories. These categories and their outlook for 1954 are:

1. New housing starts in 1953 numbered about 1,050,000 and cost approximately $11.9 billion. This figure may taper off to 90O,000 units or somewhat over $1O billion in the coming year.

2. Private new non-residential construction, which is commer,cial, industrial, public utilities, farm, institutional, and recreational facilities, was estimated 'at $11.3 billion last year and should hold at about $i1'O billion in the coming year.

3. New public construction, such as new highways, sewerage, waterworks and public buildings, and to a much lesser extent than in 1952 atomic energy facilities, was estimated at $11.1 billion in 1953 and may decline to $10.5 billion in 1954.

4. Maintenance alteration and modernization of existing structures cost an estimated $11'5 billion in 1953 and is quite likely to go substantially higher if vigorously pursued by the selling force.

"The anticipated 900,000 new housing starts in 1954'

while somewhat lower than the 1953 figure is due.in part to the backlog of deferred demand for new homes-although there is still something of a shortage, particularly in the rapidly growing suburban communities," Mr. Berlin stated, adding:

"Another factor is the smaller number of young people reaching the marriageable age in 1954. They rn ere born in the depression Thirties when the birthrate ruas abnormally low. New household formation in the coming year will probably be only about 715,ffi0.

"However," Mr. Berlin said, "household formation is far from the only source of housing demand. An enormously important source is migration rvithin the nation, 'i'r'hich is growing rather than declining."

He pointed out that in the census year ending April, 1952, about 25,900,000 people moved into a difierent house. This startling figure represents about 20a/o of the civilian nonfarm population of the United States. Of this number an estimated 17,500,000 persons moved rvithin the same county -generally the suburbs. It is the suburbs that offer the great potential for the 1954 building salesman, according to Mr. Berlin.

"This movement of the population to tl-re suburbs has tremendous momentum particularly because of the continuing high birthrate," Mr. Berlin said, adding, "There were more than 4,000,000 babies born in 1953, an all-time high.

"Vast numbers of the hurriedly built postwar houses are proving too small for these growing families. The result is a vast market in the 'fix-up' or expansion segment of the residential construction industry. Inumerable attics will be converted into bedrooms as the children get older and wings will be added to many a house if the size of the lot permits.

"In the private non-residential construction category," Mr. Berlin noted, "one of its components, commercial construction, increased about 2B/o above the $1,450,000,000 figure ol 1952.

"Industrial construction provided one of the major sur-

prises of 1953. Factory construction approximated the 1952 figure of $2,320,000,000 although a decline had been expected in 1953. This decline is very likely to take place in 1954 and volume may 'n'ell fall below $2 billion.

"Public utilties construction in 1953 rose 5l/o abor-e 1952 to about $4.2 billion. The main reason for this is the almost ceaseless demand for electricity-both industrial and residential. For one thing, the modern 1953 house has almost four times as many r,vired outlets as its pre-war counterpart and the power load per house is grou'ing by leaps and bounds.

"Institution and recreational construction at about $1.6 billion in 1953 should remain about the same in 195,1.

"Farm construction in 1953 at about $1.6 billion, is definitely on the dorvngrade because of the decline in farm income. The coming year mav see this figure around $1.2 billion or lower.

"Despite Federal economv cutbacks, neu' pultlic construction increased about 2.5/c in 1953 to about $$11.1 billion primarily because most government agencies could clraw on huge appropriations voted in the past. It may be lower, perhaps around $10.5 billion in 7954."

Mr. Berlin noted that State and Municipal construction is normally the backbone of public construction.

"Fedeal heavy constuction contacts, dopped about 72/o in 1953 primarily because of a decline in atomic energy contracts. The AEC contracts in 1952 totaled $2.3 billion and in 1953 about $59 million. Construction in other federal classes, such as buildings, irrigation dams, harbor u'orks, waterways and other classes increased l4/o over 1952 mainly because oI previously voted appropriations. It is in 1954 that the decline may become more evident in these categories because of the economy program.

"In the residential 'fix-up' market, more leisure time and the availability of small cheap power tools help make it easier for the homeowner to do some of the n'ork himself. The larger jobs, however, are for the professional.

"fn store construction it is increasingly irnportant to be modern. Thousands of stores still await modernization.

"1954 will be the year of the salesman and the fields of 'fix-up' and modernization hold his greatest opportunity to create plus sales to offset possible declines in other branches of the construction industry." Mr. Berlin said.

Venturq County Hqs Three New Retoil Yqrds

Three new retail lumber yards were established in Ventura County during the final quarter of 1953 ofiering complete service to the consumer of lumber and allied building products. They are the Somis Lumber Company of Camarillo, Carter Lumber Company of El Rio and the Wagon Wheel Lumber Company located at the junction of Highway 101 just north of Oxnard.

Oronge County Building Boom

Orange County, rvhich claims to be the fastest growing area in Southern California, built 10,365 new homes in 1953, according to County Surveyor \\r. K. Hillyard. It was likewise estimated that Orange County population increasecl 36,277 in 1953.

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Hardwood Plywood lnstitute Protests

Flood of Cheap Foreign Plywood

Charging that a floocl of "cl-reap irnports" has caused serious clamage to the American hardwood plywood industry, the Hardwood Plywood Institute has advised the Senate Interior Committee that "unless immediate action is taken, the damage will be beyond repair," according to Charles E. Close, the Institute's executive secretary.

Imports of hardwood plywood for the first nine r.nonths of 1953 were more than 35 tirnes greater than for the year 1937, which was the peak year for plywood imports prior to World War II, the Institute asserted in a statement given the committee December 17 by its legal counsel, Robert N. Hawes.

Imports for the nine 1953 months totaled 161,216,0A0 square feet, an increase of 255 per cent over the total for 1950, the last year before the present reduced tariffs on hardwood plywood became effective, the committee was told.

Domstic prbduction of market plywood declined in each of the first three quarters of 1953, according to Institute figures. The third quarter was off 13.9 per cent from the seconcl quarter, while the second quarter was about 10 per cent under the first quarter. Imports, on the contrary, showed an increase each quarter. The total domestic production last year was 711 million square feet, 44 million less than in 1951. These figures do not include hardwood plywood made for further manufacture in the same plants or for crating.

This picture of rising imports and declining dornestic production is beginning to have an effect on employn-rent in the industry. The Institute's statement asserted that in many plywood plants, especially in the South, operations have been restricted to two or three days a week. The maxirnum work week is 40 hours.

In a breakdown of manufacturing processes in foreign countries and in the United States, Hawes showed that the only factor which dilTers greatly is the cost of labor. In Japan, the country with the largest plywood exports, a worker in the plywood industry receives an average wage of 11.4 cents per hour. In Finland, another large exporter, the average wage is 58.2 cents per hour. The American plywood worker receives an average of $1.25 an hour.

It is this disparity in labor costs which allows foreign nations to undersell American producers, Hau,es said. He submitted figures to show that it costs more than twice as rnuch per square foot for American plants tt-r make birch plywood as it does for Fir-urisl-r producers anrl also rnore than twice as rnuch for ,\nericans to manufactrlre guln plyrvoocl as it does for the Japanese to make lauan plywood. Clrrr.n ancl lauan plywoods have comparable uses.

Because current imports volumes are rvitl.rout historical precedence and because imported plywoods are being sold so cheaply as to foreclose competition of the domestic product, the industry believes it is entitled to the protection oi consress, its spokesman asserted.

The statement to the Interior Cor-nrnittee is the fourth protest filed with the government by the Institute. The first, lodged with the Randall Commission on foreign econornic policy, asked that quotas on imports be establishecl until such time as tariffs can be enacted to prevent unfair competition. Two complaints filed with the bureau of the budget of the treasury depatrment sought relief under the anti-dumping law of 1930. They asserted that Japanese and Finnish plywoods are being sold in the United States at lower prices than in the country of origin.

The Japanese, seeking a new supply of logs for lunrber and plywood, are negotiating with the encourager.nent of the United States state department for timber rights to national forests in Alaska ancl propose to build a saw mill in Alaska capable of producing 36,000,000 board feet of lunrber a year, Hawes related in his statement. If this deal is consur.nrrated, he said, Philippine logs now nsed for Japanese lumber r,vill be divertecl to make rnore plywood for export to the United States.

"We believe the entire concept of this deal is wrong ancl should be stopped now," Hawes asserted. He charged that the policy of the state department in fostering the project is inconsistent with clepartment's avowed policy of free trade.

"Apparently this free trade policy not only aclvocates a destruction of our protective tariff wall but also the turning over of our national resources to foreign nationals so that the

foreign countries can ntanufacture products from our raw materials to undersell our domestically produced rnaterials," he said.

Hawes also called attention to a request from Taiw'an (Formosa) to the foreign operations administratiou for $200,000 to buy Philippine logs and $40,000 to purchase phenol adhesive for the use of the Taiwan plywood industry and said he had been aclvised the funds would be supplied. Taiwan does not have available logs to support a plywood industry, he said, and must import logs. The question, Hawes told the committee, is "rvhy build up a wholly unueeded new industry in Taiwan" that will increase imports to the Unitecl States, close the door to a marl<et for American plywood and contribute to the growing problern of r-rnemployment in our industry.

Western Pine Lumber Production Up for t953

Portlancl, Dec. 3i-The following report of the fourth quarter, 1953, production and shipments of Western Pine Region lumber products and estimate of probable first quarter 1954 shipments were released today by S. V. F-ullaway, Jr., Secretary-Manager of the Western Pine Association. The report covered Idaho White Pine, Ponderosa Pine, Sugar Pine ancl associated species. The statement in full:

"Lumber demand, during the second half of 1953, slowed somewhat from the pace set in the same 1952 period. Horvever, preliminary estimates indicate that total shiprnents from the Western Pine region for 1953 of 7486 million were off only two-tenths of one percent from the previous year's voltule. Only in 1950 and in 1952 did regional shiprnents exceetl those of the past year.

"Present estirnates place 1953 lumber production for the region at 7678 million. This increase of 3.5 percent over 1952 was due in large part to the unusually favorable operating conditions in the first quarter. Second half productior-r was down almost 6 percent from that period a year ago.

"Mill stocks in the Western Pine region on December 31, 1953 are now estimated at 1857 million board feet as cornpared to 1665 million at the beginning of the year.

"1953 r,n'as a record year for the construction industrl'. Housing starts are now estimated at nearly 1,100,000 units with November starts up 6 percent from October. Forecasts for 1954 indicate another big construction year. Residential construction is expected to be under the 1953 volume by 7 to 10 percent. C)n the other hand, home maintenance, and tlodernization should show a sharp increase and school aud conrrnercial constrrlction is predicted to exceed the 1953 volume. Tax reductions and more liberal financing terms shoukl bc helpful to the construction industry.

"Rased on such factors and all other available infonnation, it now seems probable that cluring the first qtlarter of 1954, shipments (consurnption) of lumber from the Western Pine region will approximate 1.500 million board feet. Although this volume is about 10 percent under that for the same 195.i periocl, it is approximately the same as in the first quarter of 1950 and exceeds shipments macle in the first three months of both 1951 and 1952."

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We will not knowingly ship cny up-groded lumber ond we will stond squorely behind the quolity ol the moteriol we do ship. Thcrt is just good common horse sense ond the bcrsis ol our delinite responsibility to you.

Jonucny is the time to build your springr inventory Ior the busy seoson which is iust oround the corner crnd when you plcrce your order with us you con specily delivery dote ond we will follow through qnd see thot your instructions are Jollowed io the letter.

We speciolize in the wholesole distribution ol QUALITI RED\fi/OOD, PONDEROSA PINE, DOUGLAS FIR, MIXED CARS OR STRAIGHT, STANDARD BOARDS and DIMENSION-ond SPECIAL CUTTING ITEMS. There is no substitute Ior GOOD LUMBER PROPERLY MANUFAC. TURED--iI will build repeot business lor you.

Your Home, Bill Woodbridge's Chrisrmos Cord

ALeaders in all phases of the architectural profession and related fields will serve on a twenty-five member Sponsoring Committee for "Building Your Home, 1954," a public exhibition to be held in New York for one week beginning N{ay 22nd, und,er the sponsol'ship of the Architectural League of New York.

"Building Your Home, 1954" will demonstrate the progress made in recent years in housing and residential architecture, spotlighting newest developments in modern building materials and methods. as well as recent advances in community planning. Manufacturers of building materials, lighting, heating, flooring, household equipment, and other basic elements in today's shelte2 planning will be among the many exhibitors.

S. Robert Elton, director of the National Horne Furnishings Show, will also direct this exhibition. Harold Bartos is show committee chairman for the League.

New Borber Giry Yqrd

Bill Woodbridge of Seattle, Washington, who recently retired as head of the Red Cedar Shingle Bureau on accouut of ill health, sent out a very original ancl attractive Christmas card this year as is his custom. His picture adorns the quite elaborate Merry Christmas card. And he reprints on the card his definition of the finest gentleman he ever heard of, who was.Richard Cory, concerning whom Edwin Arlington Robinson wrote:

Whenever Richard Cory went down town, We people on the pavement looked at hirn: He was a gentleman from sole to crown, Clean favored, and imperially slim. And he was always quietly arrayed, And he was alw'ays human when he talked: But still he fluttered pulses when he said, "Good-morning," and he glittered when he walked. And he was rich yes, richer than a king, And admirably schooled in every grace: In fine, we thougl-rt that he was everything To make us wish that we were in his rrlace.

Will Operole ot Shermon Oqks

Walter C. Bailey announces that the West Coast Lumber Company, of North Hollywood, a partnership of which he was a member, has been dissolved, and that he is continuing in business as the West Coast Forest Products Company, at 4523 Yan Nuys Blvd., in Sherman Oaks, California. He is wholesaling Redwood, Pine, and Fir lumber.

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J. Seydlitz and j. H. N{orrow are co-owners of the new Barber City Lumber Company yard at Barber City, California. Located at 5942 Westminster Blvd., the new yard will stock both new and old lumber, and also new and used windows and doors. It will carry a full line of builders hardware. It will remain open 7 days a week.

1953 Construction in L. A. Breqks Records

When they closed the construction books in Los Angeles at the end of the year 1953, it was found that total construction for that year broke all records, surpassing the previous peak of 1950 in dollar value.

The totals for the year in the city of Los Angeles showed $430,256,010 which was more than $23,000,000 above the totals for 1950. In 1952 the totals were $351,637,113.

However, from the standpoint of building permits issued,

1950 remained on top. In the last 12 months 60,266 perrnits were issued, as comparecl with 66,452 in 1950.

Los Angeles County issued 50,245 permits in 1953, with a valuation of $292,774,870, which was second only to 1950, when $341,516,103 was spent for construction. However, it exceeded the 1952 totals. Of the county totals 26,352 were dwellings.

New construction in Los Angeles combined City and County for 1953 totaled $723,030,880.

Work Iniury Rote in Lumber lndustry Declines

The California Lumbermen's Acciclent Prevention Association, Oakland, Calif., has received the following release by M. I. Gershenson, Chief, Division of Labor Statistics and Research, California Department of Industrial Relations:

Another reduction in the work injury rate in the lumber and wood products industry in 1953 is indicated by the statistics available to date.

Employment in the industry during the first eight months of 1953 averaged 8 per cent higher than in the corresponding period ol 1952.

Despite this increase in employment, the number of disabling injuries reported in January-August 1953 was 2 per cent lower than during the same eight months of 1952.

At the same time the number of fatalities in the industry dropped from 54 to 49.

Greatest reductions in lost time injuries were recorclecl in logging and'in the manufacture of wooden containers.

All of the decrease in deaths occurred in logging.

A comprehensive report for 1953 on work injuries in tl.rose industries classified under "forest products" will be preparecl when all of the figures for the year are in. In addition to statistics for the "lumber and wood products" industry as formeriy defined there will be figures for wooclen furniture and fixtures manufacturing, contract log and lumber hauling, and lumber and building material dealers.

New Ofricers of Cocrst Counties Hoo-Hoo Club

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Among thore dttending the meeting were. lefl to right: Bill Mccubbin, Cords Lumber Co. Son Froncisco; Bernie Borber Jr., Bernie Borber & Asocioler. Fresno; ond Dole McGoy, Homer T. Hoyword Lumber Co., Sqlinor.

rhc new Eoord of Dilectorr, left to right: Ollie Lcc, E. l. Brucc Co., Moderfo; Mel Conger. Work Lumber Co., Montercy; Kaith Dovison, Tynon lumbcr Go.. Montereyi qnd Jock fhornburg, Homer l. Hayword lumber Co., Solinos. Also on the Boord 'bul not in the picturc i: "Skippcr" Hcle. Hcle Lumbcr Co., Morgon Hill,

V. H. Moore (lefi) Moore Lumber Co. Solincs, retiring Vicegeient Snork turns over the govel to his successor, Keith Dovison, Tynon lumber Co., tVlontsroy.

Secrelory-freosurer Normon Rose (lefr) ond Vice Prerident Bob Brczleton, Both men ore wirh Georgio-Pocific Plywood Co. qt Solinos. fhe new Club presidenl is Sherwood Cousley. Homer f. Hoyword Lumbcr Co., Sclinos.

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TWENTY.FIVE YEARS AGO TODAY

As reported in The California Lumber Merchant January 15, 1929

The first annual meeting of the California Edition of the Society of American Foresters was held in San Francisco late in December, with 145 foresters, some from Oregon, in attendance.

James Danaher, Jr., head of the Michigan-California I-umber Company, Canrino, California, died there on December 14 from a heart attack. He was 63. He was buried in Placerville.

The West Coast Lumbermen's Association supplied 175 Douglas Fir plywood panels, suitably inscribed, for the annual dinner of the Societ.v of American Foresters held in New Yorlt City December 29. They were used as menu and place cards.

Joe Tardy was Phoenix, Arizona, tion.

elected president at the Christmas of the Hoo-Hoo meeting of the Club of organiza-

The McCloucl River has opened a sales Securities Building,

Lurnber Company, McCloud, California, ofifice in Los Angeles, in the Petroleurr with L. S. Turnbull as manager.

The E,. K. Wood l-urnber Company, I-os chase<l the retail lumber yards of the Rlack located at Indio ancl Then.nal. California. manager.

Angeles, has purLumber Cor.npany A. B. Chapman is

The Urnpqrra Nlill & Timber Company, with mills at Reedsport, Oregon, has opened sales offices in the Chamber of Comrnerce l3uilding, l-os Angeles, with Roy Fobes in charge.

Paul R. Smith, NI. R. Seattle, has been elected Shingle Association.

Smith Lurr-rber & Shingle Company, president of the Washington-Oregon

Kirchrnann Hardwood Company, Sar-r chased the San F-rancisco plant of the Co., and will operate same.

Francisco, has purCaclwallader-Gibson

Nlax E. Cook, of San Francisco, farrrstead engineer for the California Redr.r'ood Association, has returned from a two weel<s trip through Louisiana and Texas, where he made sor.ne speeches aud did other promotion work in favor of California Redwood.

Paul Bunyan's Logging History

It was just 31 years ago that the Red River Lumber Company, of Westwood, California, printed and issued its famous little booklet entitled: "Paul Bunyan and His Big Blue Ox." The book soon became famous. The text was compiled and the illustrations drawn by W. B. Laughead, then Sales Manager for the company.

According to the October 15th, 1922, issue of THE CALIFORNIA LUMBER MERCHANT, the booklet created much rnterest in the lumber fraternity of the West, and many of the fabulous tales told therein were repeated countless times by the lumber folks.

The booklet relates that the legendary Paul Bunyan was born and got his start in Maine, and later in the forests of New Hampshire. Paul was the inventor of logging. And, since there was no precedent, he also had to invent all the tools and the rnethods used in logging. Some of them, of course' were primitive, but they got the job done. And soon all the loggers everywhere were telling tall tales about Paul. AJso about his great Blue Ox, Babe, which did most of his work in the logging woods.

According to one of the early tales, Paul was born in Maine, and when he was just three weeks old he ll'as so big and strong that when he rolled around in his sleep one night he crushed four square miles of standing pine timber. They built a floating cradle for Paul and anchored it off Eastport, Maine. When Paul rockEd his cradle it caused a 7S-foot tide in the Bay of Fundy, and washed away several villages. That is how the high tides started in the Bay of Fundy, and they have not subsided to this day.

When Paul started logging he had only his axe and the Big Blue Ox, Babe. Where he got Babe is something nobody knows. He could pull anythings that had two ends to it. He was 42 axe handles and a plug of tobacco wide between the eyes. Ancl that was measured with Pauls axe handles, which were equal to 42 ordinary axe handles.

Paul had a bookkeeper for his logging named Johnny Inkslinger, who invented bookkeeping at the same time that Paul invented logging. Jo'hnny invented the first fountain pen by jacking up a barrel of ink and then running a rubber hose trom it down to the bookkeeping table' He used so much ink in keeping the books for Paul's big logging outfit that in order to economize he stopped crossing the "t's" and dotting the "i's" and he saved nine barrels of ink'

When Johnny Inkslinger got to figuring costs on Babe, the Big Blue Ox, he found that while Babe would eat as much food in a day as one whole camp crew could haul to camp in a year'

A Re-hash

but since Babe would haul all the timber ofi of 640 acres to the river all at once, it made his expense low. They used Babe to pull the kinks out of crooked logging roads and straighten them out. Babe was a great practical joker' Once he slipped up behind a crew that was making a big 1og drive in a river, and he drank the river dry, leaving the logs all lying on dry land.

When Paul first started logging, the crew would load up a sled with logs and then they would have to wait for Paul to come and pick up the four horses and loaded sled and head them the other way. So Paul invented the round turn.

He invented the crosscut saw, which they called the "two with axes by Paul's top crew, the Seven Axemen and the man saw" at first. Up to that time the trees were all cut down Little Chore Boy. These eight men had a camp all their own where it took three hundred cooks to prePare their food' Their axes were so big it took a w-eek to grind one of them' They chopped down all the timber in one state from their one camp, and they walked to and from work. '

But the Seven Axemen finally disappeared. They went down the tote road one day and never returned. Then Paul had to invent the crosscut saw, for two men to pull. Then Big Ole, a Scandinavian, who was a famous mechanic, built what Paul called the "down-cutter." This was a tree sawing rig much like a grain mowing machine, except it cut down a swath of trees 500 feet wide.

When Paul got tired logging in Maine and New }lampshire, he went West to Minnesota, and there performed his greatest logging exploits. As he walked West with Babe, the Big Blue Ox, someone asked him if the high mountain ranges had bothered him. Paul said he didn't see any mountains; the trail was a little bumpy at times, but that was all.

In the Middle West country he logged all the Dakotas in one season. Those states were covered with fine timber, but Paul cut it ofi so clean that the trees never grew back. He tried to run his logging crews three shifts a day, and to give the night crews light, he invented the Aurora Borealis. But he had to quit the night work. The lights were too unreliable-

Once Babe ran away and was gone all day, roaming all over the state of Minnesota. His tracks were so deep that they now form the thousands of lakes in the "Land of the Sky-Blue Water." Some of this tracks were so d6ep that it took a long rope to drop down to haul a man out that fell into one. ft was reported that a settler and his wife and little boy fell into one of Babe's tracks, and the son crawled out when he was 54 years old and reported the accident.

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Brimstone Bill, who was one of Paul Bunyan's boss loggers, had Babe, the Big Blue Ox, hitched to a big old water tank and was hauling water from Lake Superior to North Dakota. In the early morning when it was extra cold the tank busted when they were just half way across Minnesota. Brimstone Bill saved himself from drowning by hanging onto Babe's tail, and the Big Blue Ox pulled him out of the leak. But that leak was the start of the Mississippi River, and has been flowing ever since.

One of Paul Bunyan's biggest jobs when he was logging off the forests of North Dakota, was feeding his crews. He had two camps. At one camp it required 300 cooks just to make pancakes for 8 of his men, the Seven Axemen and the Chore Boy. At the other camp on the Big Onion River he had just one cook, but he had 462 cookees (assistant cooks), and Paul himself never knew within five hundred men either way how many employees he had. The pancake griddles were a quarter of a mile long, and he kept them greased by strapping

Prime'n Fill

Prime 'n Fiil Building Block Coater, new product of The Synkoloid Company. Los Angelei, provides a perfect surface for painting with rubber masonry paint, resin emulsion paint or stucco oil paint. It fills and surfaces in one operation, and by sealing off every void in the block, a perfect surface is formed for a water-repellent paint job.

Prime 'n Fill dries to a hard. dense. non-porous surface, and r,r'hen paint is applied over it, one coat often does the work of two. It is made rvith a synthetic binder which gives the product great adhesive strength. Marketed in economical dry potvder form, it covers from 15 to 25 square feet per pound, depending on the roughness and porosity of the block.

Prime 'n Fill is made in white only, but can be tintecl to pastel shades with Tempo-Lite Art and Tinting Colors or with Lime-Proof Dry Colors. It does the same effective job on interior building block surfaces as on exteriors.

The Synkoloid Company has factories in Los Angeies, Seattle, and Dallas, and warehouses in San Francisco. portland, Denver and Atlanta.

big hams on the feet of two colored boys and having them skate continually up and down the griddles.

When he had cut all the timber ofi of North Dakota (that State was a solid forest before that) so clean that it never grew back, he moved his operations to the Pacific Northwest. His first job there was digging the channel for the Columbia River. Then he dredged out Puget Sound and let the water run in. He took all the dirt he dug up on those two jobs and piled it up and built l\{ount Rainier.

Then, according to the book, he moved down to Westwood, California, and went to work for the Red River Lumber Cornpany, where he opened up the great Pine forests of that territory.

There is some doubt as to the truth of several of the reports of his work in California. It is said that he dug San Francisco Bay, and built the Golden Gate, but there is some doubt on that score. Some people say he didn't even build the falls of the Yosemite, as the loggers of the early days claimed.

Bob leonord Dies Suddenly

Robert O. Leonard, 39, executive editor of Crow's Digest, at Portland, Oregon, died suddenly December 10th. He was previously public relations director of the Western Pine Association, and joined the Digest early in 1953.

llorn in Dubuque, Iowa, he attended Northwestern University and in 1938 came to Klamath Falls, Oregon, where he ,first worked for the Pelican Bay Lumber Company. I-ater he served as reporter, sports editor and night editor of the Klamath Falls Herald & News until he entered the army in 1942. An accomplishecl skier, he served with the -ou.,t"in infantry and air corps weather service.

In 1946 he was named managing editor of the Twin Falls, Idaho, Telegram, a position which he left to become city editor of the Idaho Daily Statesman.

His home was at 7907 S.W. Birchwood Road, Portland. He is survived by his wife, Patricia, a daughter, Marcia, and son, Kip, all of Portland; his mother, Mrs. O. J. Leonard, and a brother, Charles, both of Millbrae. Calif.

New Aluminum Windows

The F. C. Russell Company announces that it will introduce new Thermoseal Aluminum Prime Windows at the annual convention of the Southern California Retail Lumbermen's Association convention to be held in Los Angeles April 202r-22.

F. W. Elliott

Wholesalc

Weyerhqeuser lmProvements Ar Roymond' Wosh.

Raymond, Wash., Dec. 3-Weverhaeuser Timber Cornpany will construct new facilities at its millsite here from the stacker through the dry kilns, unstacker, planing mill and shipping shed, it was announced today by David M. Fisher, manager of the firm's Willapa branch.

Construction, which will start immediately, has beeu planned in such a manner that production will not be interrupted during the building period. Eacl.r new addition to the plant will be constructed on a different site than the one now in operation. When each new facility is completed ancl goes into operation, the corresponding old one will be closed down ancl removed-thus making room for yet another adclition.

\fest Coast Softwoods

Idaho

Douglas

"Nlodernization of the plantsite will result in considerable annual savings due to improved prnduction facilities," saicl Fisher. "The changes will also allow the manufacture of a better product of greater value through irnproved planing mill and drying facilities."

New units will include a 2}-foot stacl<er, ten single-ended dry kilns with cooling sheds, a 2O-foot unstacker, a rough-dry shed with a dry sorter, new planing mill and new storage and shipping shed. Cranes 100 feet wide will be installecl in both the rough-dry storage shed and the shipping shed.

h-rcluded in the renovating program will be work on the plantsite-fencing, parking area improvement, log pond and harbor work, railroad trackage changes, sewage and rvater system changes anci electrical facilities.

It is estimated that the new dry kilns will errable Weyerhaeuser's Willapa branch to dry 30 million boarcl feet per year. The new planing mill will surface 90 per cent of the rough Iumber produced there.

Mohogony in 1954

(Continued {rom Page 42) panels, distributive outlets are very definitely on the increase and should make big gains in the coming year'. Mahogany lumber is on the increase for solid elenlents rlf arclritectural woodwork and in solicl paneling. In cost, N4ahogany occttpies a very competitive position.

Another significant development during the conring .1'ear will be the newly established Architectural Woodworlt Institute of America. This branch of the u'oocl industry has been a Rip Van Winkle for the last twenty years in spite of the fact that the public at large and most architects have a very deep-seated affection for woocl. At long last, the rvood substitute industries are not going to have an unchallengecl nror.ropoly on service to the architect and to the public.

The Mahogany Association is going to bat with the largest trade promotion prograrn in its thirty year history. This campaign will concentrate principally in the furnitttre antl architectural fields

What about supply? We do not knou'. \\re are in the same position as the farmer. An awful lot clepen<ls on the r'r'eather which is never very good in the tropics frorn a logging standpoint. Logging can be done only in the clry seasou which is short and uncertain. However, unless extrer.nely bad conditions develop, the supply of Mahogany should be ample to rneet tl.re demand. \reneer inventories are back to norrnal. Mahogany lumber inventories are consiclerably better than they have been in the post war years but still are subnortlral on prevt'a. .,ut-t,14rrls.

TRIANGIJE IJUMBER CO.

WHOI.IISAI.E II,MBER

Pcrcific Bldg., 610-l6th Street, Oaklcnd 12, Cclilornia

Phone lEnplebca 2-5855

Teletype OA 262

Gibbs Fomily Acquires All Gibbs Siock

Frank N. Gibbs, president of the Gibbs Lumber Company, Anaheim, California, makes the official announcement that after prolonged negotiation the stock in the corporation formerly held by the estate of lIenry M. Adams and others, has been purchased by Oscar L. Gibbs, so that now all the stock of the corporation is held by the Gibbs. family.

The Gibbs Lumber Company, with general offices located at 417 South Los Angeles Street, Anaheim, has been in business at that point for 42 years, and operates modern yards at Fullerton and Placentia as well as Anaheim. Frank N. Gibbs, president and manager, is one of the best known figures in the retail lumber industry of Southern California.

Son Froncisco Hoo.Hoo Club No. 9

To Hold Luncheon Meeting

Bob Bonner, president of the San Francisco Hoo-Hoo Club, has announced that the first meeting for the new year will be at noon, January 26, 1954. The meeting place will be Rickey's Red Chimney, No. 3 Stonestown, Sair Francisco. For those who are not familiar with the Stonestown area, it is located just off lfth Ave. near Ocean Ave.

Following the luncheon, Bob has arranged for an interesting guest speaker. An official of Hiller Helicopters will speak on the various uses of the helicopter in timber management.

Lou Weidner, general superintendent, E. J. Stanton {r Son, Inc., Los Angeles rvholesale hardwood distributors, will spend several days during the month of January duclr hunting with a group of San Diego lumbermen in Imperial Valley.

J. W. "Bill" Rau, popular young lumberman of Ventura County, completed his first year last month as manager of Peoples Lumber Company at Oxnard. Bill spent six years at Ventura with the same company securing his basic training by working in every department of the organization and concentrating on sales.

Will Hanes, formerly rvith Ostling Manufacturing Ct>mpany, has joined the sales stafi of E. J. Stanton & Sorr, fnc., hardwod wholesale company of Los Angeles, California. He will cover the San Bernardino, Riverside and Hemet Valley territory calling on the dealers.

Brush lndustrial Lumber Co.

Wholesale Di stri butors

Hardwoods and Softwoods

1500 So. Greenwood Ave. Montebello, Calil. RAymond 3-3301

Southern Lumber Gompany

Wholesqle Distributors

Fir -- PinG -- RedwOOd

412 West 6th St.-Pcrk Centrcrl Bldg.

Los Angeles 14, Calif.

TRinity 0974

Your Lumber Order ls An ,'UYESTilE'UT

Our Job ls To Make lt Pcy You DrytDEtrfDs

Redwood Fir Pine

Cqff YUkon 2-0945 or Tel SF 53O

NllRT]|ERil REDtTtl(lD TUMBER CO.

&"d..ood ood Songlot 9i, {n*b*

B. R. Gucia Tlaflic Service

lllonodnock Bldg., Son Fruncirco 5, YUkon @5O9

TeletYPe SF |OSO

For 26 years we hcrrre speciclized exclusively in the trcdlic crnd trcrnsportation problems ol the lumber industry.

We offer crccurate <rnd prompt lreight rcrte quotctions, both rail cnd truck.

Frcight Eills Audired

Phone: WEbsr er 3{)327

J(lE TARIIY *1fii3:1.'

I hove iust completed my first full yeor in business for myself, qnd wqnl to thonk my good friends for neorly $ZOO,OOO of business they gove me. I hope I deserve such confidence.

MIILS: Pleose nolice- l need o good STUD Mill lhol cqn deliver to 5o. Colif. by lruck qnd troiler. Also one for dimension qnd boqrds.

Redwood Empire Hoo-Hoo Club Christmos Porty

One of the big events <lf the year for Redwood E'mpire Hoo-Hoo Club was staged December 18, 1953. According to President Harry Merlo, a good turnout of members and guests attended the party which was held at the Lytton Salvation Army Home, located North of Healclsburg on Highway 101. This was an open meeting and ladies were invited. The host for the evening was Major Sainsbury, of the Salvation Home. The object for tl-re party was, of course, to bring a little bit of Christmas to the many homeless children at the Lytton Home, and the kids reciprocated by staging some good entertainment for the members ancl their guests. After conclusion of the Christmas skit, the Club r-nade a tour of the Lytton Home ancl surroundings, and before leaving, presentecl Major Sainsbury with a cash donation for the children.

Lumber Strike Ends in British Columbiq

The lumber mill strike that had been in progress in British Coltrmbia for 99 days, encled on Tuesday, January 5. Sixteen hundre<l ffIen were directly involved in the strike, which put an additional 3,400 men out of work.

The settlernent was made between the CIO International \\roodworkers of America and the Northern Interior Lumbermen's Association. The agreement calls for a 5f cent acrossthe-board hourly wage increase, ancl an industry-wide n'raintenance of membership clause, one of the key demands of the union. The union had previously turned down a lesser offer rnade by a government commission.

Sisolkroft Merging with Mqnufocturing Division

Wholesrle to Lumber Yards 0nly Windows,

Doors, Plywood, Moulding

We hsve - Flush DoorsBuilt Up With Screen qnd Bolonce In StockWeslern Sizes

IIATEY BNOS. I SATIA iT(I]IIGA

Phones: Iffi: :;::ll, eru,ook 4-s2oe

The Sisalkraft Co. announces a merger with its manufacturing clivision, The Arnerican Reenforced Paper Co., effective January 4, 1954. The organization rvill be renamed American Sisalkraft Corporation. The firm, which manufactures a iine of waterproof papers, insulation and box tape products, rvill move certain key personnel to its plant headquarters in Attleboro, Massachusetts. Regional sales ofifices will remain in Chicago, New York and San Francisco. "The change," says W. N. Stevenson, president, "will mean a rlore integrated, efficient organization resulting in improved facilities for better service and better products for our customers'" One highlight of the move will be increased activity in merchandising and research techniques.

GOSSlllt-ltARDtltG tUmBER CO.

PERSONALS

C. E. "Clif" Roberts, general manager Benson Lumber Company, San Diego, and his wife spent the Neu, year holidays with friends in Arcadia, California. They visiterl with lumbermen in the San Gabriel Valley area, attendecl the Tournament of Roses Parade and the East-\\/est football game.

Ben W. Bartel, general manager Peoples Lumlier Cornpany, Ventura, California, announced last month that the work of remodeling the general offices of the concern had been completed. The interior wall surfacing of birch rvas followed throughout and the firm has increased its rvorkable office space and added attractive displav of the use of hardwood wall finish.

Charles Kendall, Kendall Wholesale Distributors of Los Angeles, spent the latter part of December at the Bear Mountain Cattle Ranch of Jimmie Rogers, son of the late Will Rogers. Charlie reports he enjoyed every type of ranch activity on the 48,000-acre ranch, including feasts of wild turkey and venison.

RIml & ITRUSE TUTIBER G|l.

Speciollzkrg in

Ponderoso qnd Sugor Pine

Cleor Fir qnd Redwood

$AltF0Rll - [usstER, lllc.

DISTRIBUTORS AND WHOLESALERS

Ook Stsir Treods-fhresholds

Door Sills-Hcrdwood Floorings

ond Domestic Hqrdwood Lumber

Warehovse Delivery or Corload Shipmenrs

6IOI 50. VAN NE55 AVENUE

Los Angel'es 47, Calit.

Phone AXminster 2-9181 Harry Merlo, Rockport Francisco left January 5 for the East. He is traveling by in the Chicago area and in return trip.

Redrvood Cornpany, in San a two weeks' business trip to plane, and will visit accounts the Southern states on his

Bob Forgie, Stockton Lumber Companv, Stockton, and Mrs. Forgie, spent the New Year's holidays in Los Angeles as the guests of Mr. and Mrs. Jim Forgie. Jim is associateil with Bob Osgood, Los Angeles wholesale lumberman.

George Mattes has been assigned the Orange and San Diego County territory representing the wholesale lurnber division of the McCoy Planing Mill. George is .ivell knorvn in the industry having spent many years in the wholesale and retail lumber business in the Los Angeles area.

WANT ADS

Rcte-Position wcrnted $2.00 per cohunn incb

All others, $3.00 per column inch

Cloeing dcrtee lor copy, Sth <rnd 20tb

SMALL LUMBER YARD FOR SALE ( Do-it-yourself-trade)

Lumbcr, hardware, paint, plumb. & elec. supplies. Good 2-man operation, fast-growing suburban area 8 miles N.E. of center of los Angeles on main blvd. Over 4000 sq. ft. modern masonry bldgs., paved parking, alley at rcar. Price $25(F.00 for fixtures, equipment and truck, plus inventory, Retiring. Phone owner, ROWLEY, days

10 a,m. to 4 p.m., RYan 1-8188, or write 34 N. Raymond, Pasadena l, Calif. Eves. or Sunday only, phone DOuglas 7-1301.

FOR SALE

Two Moisture Meters. In perfect condition. Priced right. Call Evenings

HOllywood 3-5843

CAR UNLOADING_HAUIING

7,106 S. Main St. PL 8-6853

Lumber and Freight

RAY-HOW CO.

FOR SALE

Los Angeles 3 PL 1-3210

Wholesale lumber yard and mill, fully equipped, doing custom mill work for over 50 retail lumber yards in the San Gabriel Valley.

Address Box C-2L77, California Lumbcr Merchant 108 W. 6th Street, Los Angeles 14, Calif.

FOR SALE

Lumber and Buildcrs Hardware business-1952 sales $25O,00O.0O1953 will be over $300,000.00. Fastest growing community in Orange County. Three trucks, On*?/2-ton 1951 Hyster-power sawmodern store building built in 1951-lumber shedE A rcal goi'rrg business. Buildings and equipment $25,000.00, plus inventory at our cost.

'

Address Box C-flO\, California Lumber Mcrchant 108 West 6th St., Room .108, Los Angeles 14, Calif'

B UY-S

ELL_R E PAIR_S ER VIC E

Fork Lifts and Straddle Trucks. Complete shop and field service. Portable Welding, Spccial Fabrication, Steam Cleaning and Painting. Service Available 7 Days a Week. All work guaranteed.

COMMERCIAL REPAIRS AND SERVICE

1115 North Alameda Street, Compton, Calif. Phones: NEwmark 1-8269, NEvada 6-t1805

FOR SALE

21 Resaw Blades 7",18, 19 and 2{) gauge. Contact Mr. Brown H.Ollywood 3-1202

LEATHER LUMBER APRONS

Sturdy lumbermen's aprons made of top quality reclaimed lcather, furnished in both single and double ply, approx. 18" x24" with or wrthout belt and buckle, Special discounts to jobbers.

HENDRIE BELTING & RUBBER CO.

it05 Towne Ave., Los Angeles 13, Calif. Phone TRinity 7786

ltoncr of Advcrtirc:r In thir Dcporrmcnl uring o bf,ld oddrcs connol bc dtvulgcd. All inquiriol ond rrcllr :hould bc oddrcrcd to kcy rhown in lhr odvcrtlrnonr

WOODWORKING MACHINES FO'R SALE

Yates-American No. C-gg, 12" ALL ELECTRIC MOULDER' t"te"t -oali-wlttr sit iquare'heads, Travelling Slat Becl fot positive feed; jointers, ctc. ready for use.

Orton 30":112" travelling Bed Single Planer; latest type direct motor drive; ball bearing; 4 knife head.

Berthelsen single opening Hot Plate Press for doors; with boiler, etc., ready for use.

Tannewitz like new 36" BAND SAW; Tannewitz Tilt Arbor Table Saw like new, and other machines.

ALFRED S. KNESBY

3780 Canfield Road

Pasadena 8, Calif.

Phone Custer 5-2044

FOR LEASE

Two acres or more of ground to include office space for wholesale lumber company. Can furnish fork lift service and all handling for 1,000,000 feet of lumber or more. Dry shed to store 8 carloads' Excellent for Pine operation.

Address Box C-2212. California Lumber Merchant 108 West 6th Street, Room 5@ Los Angeles 14' Calif'

CAR UNLOADING CONTRACTORS

FREE 1953-54 Drinted price list mailed upon request. Our elevcnth year, furnishing experiehced labor to unload and sort lumbcr cars' One-day service.

CRANE & COMPANY

r4t7 E. 12th St. Los Angeles, Cal. TR. 6973

WANTS TO BUY RETAIL YARD

Retail yard in outlying district. Should have volume of $200'000 a year.

Address Box C-22L1. California Lumber Merchant 108, West 6th Street, Room 508, Los Angeles 14, Calif.

FOR SALE

Used Gerlinger Carrier Highway Modet 7866-N, 66-in. bolsters. 3QfiD pound capacity. Excellent condition-low price.

BURNABY and WILLIAMS

Van Nuys, Calif.

Phone STate 5-6561

LUMBER BUYER AVAILABLE

Reliable established buyer with excellent mill connections would like to contact wholesaler who would be interested in direct rnill buying representation in Oregon and Northern California.

Address Box C-2214, California Lumber Merchant 108 West 6th Street, Los Angeles 14, Calif.

LUMBER YARDS FOR SALE

We have some fine lumber yards for sale, and will be glad to give you full information. Call us if you are interested. If you rrant to sell your yard, give us a ring and we'll see what we can do.

TWOHY LUMBER CO.

LUMBER YARD AND SAWMILL BROKE,RS

7f4 W. Otympic Blvd., Los Angeles 15' Calif. PRospect 87'f6

\TANT ADS

SMALL LUMBER YARD FOR SALE (Do-it-yourself -trade)

Good 2-man operation in fast-growing suburban area 10 miles

)m center of Lo-s $gseles on main Blvd. Over 2?0A sq. ft. of r from of modern masonry buildings, n999rn- buildings, paved parking, alley at rear. price gl000 for Dodge roller lumber trutk, elii. poiryer saw, iointer. counter and misc. equi power saw, jointer, our wholesale cost.

cgunter equipment plus inventory at Phone Owner, Mr. Row-ley, days 10 a.m. to 4 pm. at ,Ryan l-glgg, write 34 North Raymond. Pasadena l. Calif. Eies anr{ Sundew onlw , Calif. Eves and Sunday only, phone DOuglas 7-1301.

FOR SALE

Diston Saw.60" Circlc Saw;6-2 Gauge;36 tooth; Insert Too-th; 6m RPM. Half Price-$236.fi).

SAN LORE.NZO LUMBER COMPANY

1261 Soquel Ave., Santa Cruz. Calif.

EXPERIENCED WOMAN DESIRES POSITION

12. years lumber and lumber products. Thoroughly familiar with costi!^g and pricing, credits, payroll & taxes, insurlnie, inventory & all office detail. Los Angeles area.

Address Box C-2?"04, California Lumber Merchant

108 West 6th Street, Room 508,'Los Angeles 14, Calif.

WANTS WHOLESALE LUMBER INVESTMENT

-Exper,renced services and money to invest in going lumber wholesale or distributing yard business. Give details first letter. Information will be held in confidcnce.

Address Box C-2215, California Lumber Merchant

108 West 6th Street, Room 508, Los Angeles 14, California

Ook Flooring Monufocturers R.eport High Demqnd

Plans for a 1954 series of sales training clinics designed to strengthen the lumber dealer's position in the oak flooring sales picture and extend the leadership of oak floors in the residential market were approved by The National Oak Flooring Manufacturers' Association at its annual December meeting in Memphis, Tenn.

Members voted a special assessment to finance the clinics, expected to be presented before dealer groups in various parts of the country.

Chairman Walter Wood of the advertising committee reported that the training course was "road tested" in thirteen cities during 1953 and proved highly successful.

Offering numerous practical suggestions for more aggressive and effective selling methods, it was acclaimed by dealers as extremely valuable in pointing the way toward more profitable operations, he said.

In a review of the industry's overall situation, President Thomas C. Matthews reported that oak flooring demand reached near-record proportions in i953 and promises to remain at a high level in 1954.

Final tabulations of shipments in the nation's major producing areas, he said, would show a volume approximating the 957,647,000 board feet of 1952. 'l'hat total has been the second highest on record, topped only by the 1,025,762,000 feet in 1950.

In relation to housing construction, he pointed out, 1953 demand was substantially greater than during the peak year. Output was equivalent to between 860 and 870 feet per dwelling unit, compared with 735 feet in 1950, when about 300,000 more houses were built.

Principal speaker at the meeting was Philip A. W. Creden, public relations director of Edward Hines Lumber Co., Chicago.

Complimenting the association for its progressive promotional program, he declared that aggressive selling by the lumber industry in general will help assure the continued popularity of wood products.

Other highlights of the session included election of officers, discussion of the 1954 advertising campaign and approval of continued financial support of the oak wilt research program.

President Matthews, sales manager of M. B. Farrin Lumber Co., Cincinnati, O., was re-elected, as were Vice-President Sam Nickey, Jr., vice-president of Nickey Brothers, Inc., Memphis, and Henry H. Willins, Memphis, secretary-treas-

"til.*directors chosen were: G. M. Carpenter, Carpenter Cak Flooring Co., Birmingham, Ala.; R. F. Sharp, Memphis Hardwood Flooring Co.; and W. R. Warner, Southern Lumber Co., Warren, Ark.

Re-elected to the board, in addition to Matthews and Nickey, were: Milton Craft, Chapman and Dewey Lumber Co., Memphis; Allen llarris, Jr., Harris Manufacturing Co., Johnson City, Tenn.; S. B. Fullerton, Bradley Lumber Co., Warren, Ark.; Ben A. Mayhew, Fordyce Lumber Co., Fordyce, Ark.; J. G. Smith, Arkansas Oak Flooring Co., Pine Bluff, Ark.; Walter Wood, 8,. L. Bruce Co., Memphis; W. W. Miller, Jr., Miller Brothers Co., Johnson City, Tenn.; Lyle Motlow, Williams and Voris Lumber Co., Chattanooga, Tenn.; D. L. Fair, Jr., D. L. Fair Lumber Co., Louisville, Miss.; and Willis Farris, Farris Hardwood Lumber Co., Nashville, Tenn.

Advertising plans were outlined by Holton Rush of Rush and Greenhaw, Memphis agency retained to carry out the association's 1954 program. A major part of the campaign will be directed to architects and to merchant builders who currently are accounting for 60 to 75 per cent of all residential constrution, Rush said. A complimentary program will be conducted in the consumer field.

Vice-President Nickey, who is chairman of the National Oak Wilt Research Cornmittee, reported that great progress has been made by scientists cooperating with the committee in its efforts to combat oak wilt.

The association, along with several other oak-using industries and individual companies, has financed the studies of the disease for the last three years.

Other speakers included George M. Fuller, vice-president of the National Lumber Manufacturers Association, who traced legislative developments under the Eisenhower administration, and John Maher, the association's Washington representative.

Changes were authorized in the grading rules for pecan flooring, which is produced by some members. Major revisions involved elimination of fourth grade and altering the specifications for second grade, second grade red and third grade.

The association welcomed as a new member the King Lumber Industries of Canton, Miss. Admission of the company brought the group's roster to 85 manufacturers. Their combined productive capacity now represents about 70 per cent of the nation's total.

ADVERTISERS INDEX

*Adyerlirlng qppeqB in ollernole i3au6r

lor-Cql Lmber Co. --..-.--.-.... lunber rndufocfu]ert, lnc, lmber frlill & Supply Co. Lumber lqler Co. --...-.-..-. lcmbemen': credit Ar'n.

Ollfuaa,at

Louis

G. Stuort

Louis C. Stewart, president of the Waterman Steamship Company of California and former vice president of Sudden & Christenson, died December 23 in San Francisco after a lingering illness, aged 70.

Cclderor Cemenl Co. --.-..-.--..--.--.-------.-.--24

Cqlifoinlq Ponel a Veheer Co, ------------....-.17

Corlw Co. .....-.-..

Newquist, Jmer W. -...--.-.-...-..-.-.-,..--..-----* Northern Redwood lmber Co. .-..-.--,-.---..-.6o

Nudor Mfg, Corp. ------..-....-..........----.------,.*

Ol3eri-Cc.penter lumber Co. -.----------------.. t]

Otgood, Roberf S. -.---.-.....-..-....-.-.-...--...-..--'|

O.rfi'!9 rafg. Co.

Clough, George .......-.-.--.52

€onlfer Lumber Sqler ..,.......--.----......-...-....60

Conrolidoted Lumber Co. -----.-.-.-.....-.....-.-*

Cooper-llorgon Imber Co. ---.,---.--.-.-....-....45

Cooper Wholerole Lunbcl Co., W. E,.....-25

Cordr Lumber Co. --.,-.-.-----.,-.--..-..-.-..........-28

Crolrett Lcmber Co. ..-.-------.---,--..--.-..---...---,

Dolton. R. W. & Co.

Dqnf & Ruc:ell 5oler, Inc.

Dovidron Plywood & lumber Co.

Svpply Co.

Dollqr Co., loberf

Oolly Vorden Lumber Co.

Donover Co., Inc. ---..------..-.--.-.-.....-,--,-.-...-43

Douglc Fir Plywood Ar.o.iqtion .-.--...-.---- 7

Drokes 8oy Lcmber Co. ....-........-.....-.-...-....41

Eollhore Lmber & Mill Co. -......-.-.-..-------- I

Edwordr Lumber & ltfg. Co. ....-...--...--.---. :l

Elliott, F. W.

led Cedqr Shingle Eureou -....--................,.. *

Riccl & Xru:e. tunber Co. .-.--.-.-.----........----6t

Rockpo* ledwood Co. -...-.----...-..-.-....-.,----13

loy Forert Ptoductt Co. .-..-.-..-...-..-,-----,--.*

R. 3. Plywod Co.

Rurco Prime Wlndow Co. -......-.-.-.-..-...,-.-.*

Smpron Compony

Sonfq Fe LumbGr Co.

Sqnford-Lu:rler, Inc.

Security Royol Dulch Poinr ltfg. Go, --..--.-f9

5t. Pqul & fqcmq Iunber Co. -.-.-------.----,t Shlvely, Ala ..........-.....58

5imnonr Hsrdwood Co. -......-...-..-....-----.-...*

Slmp:on logging Co,

9irolkroft Co.. The

Skogir taill Co. ---....-...-.-.-........-.-..-.-..-.-...-:t

Smifh Lu6ber Co., Rolph L. ------.,..-.-.-----..- 'l

Primarily a lumberman, N4r. Stewart was well known and respected among the highly placed executives of the shipping industry. He was with the Hammond Lumber Company from 1903 to 1922, when he joined Sudden & Christenson as vice president in charge of lumber operations. Eventually he became what was, in efiect, executive vice president over both the shipping and lumber departments, and when, in 1951, the steamship agency business (Overseas Shipping Company) was separated from the parent company, he became president of one of the two resultant firms, handling the representation of American-flag lines.

Funeral services were held in San Francisco on December 24. He leaves his wife. Mrs. Etta H. Stuart of San Francisco.

Hcrry Bqrtrqm Hewes

Fir-Tex

Forert Fiber Producfr

Foresl Productr 5oler

Founloin Lmber Co,, Ed. .-.--...........-....... *

*

Freenm & Co., Stephen G, .---.----..-.---..--..,. l.

Golleher Hqrdwood Co. -.----,-----------.....----.35

Gome.rloh E Green Lmber Co. -.-.--...-..-.-. *

Gq.cio Trqmc Seryice, B. t, ---------,...-...-...-5O

Gerllnger Cqrrier Co, .--.,--.,.-..-..-.....--.-...-...-53

Gllbreqth Chemicol Co. --.-...-.--.-.-.-...-..---....34

Goldenberg Plyrood & Lumber Co. -......... :t

Gorlin-Hording lunber Co. ..-.....-.--.-.-..-,..61

Greot Boy lmber Soler .-.------..--...-.--........--42

5o. Col. Building lloterlqb Co.. ltrc. 'l

Smith Shingle Co., ,lt. R. -.....---,-------.--..---*

Southern Collforniq Lumber Solet -.-.---...-.-.12

5oulhern Lumbcr Co. .---...-....-.-....-.-.-......---.59

Soutlwe.t Plywood Corp, --.-...-..-.----......---...

Tocomc Lvnber 3oler, In<. -.-...-,,---...--.....-.53

Tordy, Joe -.------.-............60

Torfer, Webrfer & Johnron, Inc. ---.-...-....... :t

Tqube a Derg5trm ....-..------------------...-.....--57

Three ttor DooB ----.-.-..-.--...-..-.-..-.-.........-.-.-48

Tfmbar Sqler, lnc. .-..-.-......-......-....--.......-.

............26

Harry Bartram Hewes died at his home in Jeanerette, Louisiana, December 21, aged 87, and was buried in New Orleans. Mr. llewes ll'as the last of the great group of Cypress manufacturers that made that species of lumber fatlous for a generation. He had also been financially interested in the lumber business in the West since 1921, at which time he and the late R. H. Downman became interested in the Clover Valley l,urnber Companl', Loyalton, California, and tl,e C. D. Johnson Lumber Corporation, at Toledo, Oregon.

Born in llouston, Texas, June 23, 1866, Mr. Hewes started in the Cypress sawmill business at Jeanerette, Louisiana, and later sold the bulsiness to Wm. Cameron & Company, of Waco, Texas, of which R. H. Downman, a son-in-law of Mr. Wrn. Cameron, r,vas president. He joined forces with Mr. Downman, and remained associated with him throughout their lives. In concert they operated a Cypress sawmill in South Carolina for 18 years, in addition to being actively interested in their Louisiana and West Coast properties. Mr. Hewes was a prime mover in the Southern Cypress Manufacturers Association for many years, as well as an active worker in the National Lumber Manufacturers Association.

For the past three years Mr. Hewes has been confined to his home by ill health, but retained his keen interest in everything that went on in both business and politics. He was a scholarly and distinctive gentleman of the old school, one of the finest characters the lumber industry has known. He is survived by a son, Clarence B. Hewes, of Washington, D.C., two daughters, Mrs. Amy Hewes Flowerree, of New Orleans, and Mrs. Florence Hewes Griswold, of New Orleans and San Francisco; and a grandson, Robert E. Flowerree, Jr., of Toledo, Oregon.

Johnron Lumber Corp., C. D. -..,,--.-...---..... 'l

Jordqn Sqrh & Door Co., F.1,. ----,---..--..-*

Kelley, Alberl A. .-.-........-....-.-....-..............-20

Kendqll Lumber Dirtfibutort ---.----.-....,-...--.-*

Koehl & Son, Inc,, John W. -------.-..."-...-.... tr

Kuhl Lumber Co., Cqrl H. --.-....-....-.-........58

L. A. Dry.Kiln & storoge, Inc. -----.......--.-.- ,1.

Lqnon Lumber Co. -..-.-----,-----.--.---.-...-.---*

towrence-Philipr lunber Co. --.--.----------28

Long-Bell Lumber Co. ------------.----.------.--.-* loop-lunber & Atill Co. ----------.--..---.--27 Lor Angeler Lumber, Inc. -----.----..-----------, 2

Housing "Fix-Up" Boom To Hit High levels

Americans are spending around $6,500,000,000 this year in repairing and enlarging residential property, and may spend even more in 1954, according to the Chamber of Commerce of the United States.

r.I'MBER

Arcqtc Eedwood Co, .. ....YUlou 6-2167

Bonniagton Lumber Co.. ....YULon 6-5?21

Cbrirlcuson Lumbcr Co...........VAlencia 4-5892

Cor& Luuber Conpoy. ..YULon 6-5306

Dqat 6 Busgell Sqles Co...........YIILon 6-{395

Dolly Vcrden Lumber Compcny (S-n Mcteo) ..:.. .....Flreside 5-39{3

Drckes Bcry Lunber Co.........Glenwood {-1851

Tho Robert Dollcr Co.. ...EXbrootr 2-8454

Edwsrdg

UYER'S GUID

SAN FRANGISCO

Lumbcr Sqlcs Co. ...VAloncic 6-'1970

McCloud Lumbgr Co. ...EXbroo!

lac.,-Lumbor Divisioa Ricci 6 f,ru!.

Hcylork

LUMEEN

Cqlilenic Lunbcr Sqlcs. .KEUoc {-100{

Eqsishore Lunber cnd Mill Co.....XEllos; g-2l2l

Gqm.r8to! 1l Grren Lunbcr Co.....f,Ellai {-6t6{

Goldea Gctc Lumber Co. (Walnut Creel) ..YEllowetoue l-{ll8

Goslin-Hcrding Lumber Co. (Wclnut Cree}) ..YEllowstone 4-8774

Hill 6 Mortol, Inc...... .ANdovrr l-107?

f,dly, Albert A, (Alcnedc). .....Lqlehunt 2-2751

LI'UBEN

Arcctq Bodwood Co. (J. J. Ara) ..W'foaiag ll09

Allcntic Lunbor Co. (C. P. Honry 6 Co.) PSorp.ci 652,1

Atlar Lubor Co. ..T8iairy 21t28

SacL Lunbor Co- I. Wn. .ADau l-(Sl

8cugL, Ccrl 119. (Pqrqdcaq) ........RYqrr l-6382

SYcoorc 8-2525

Blise 6 Gctes Lunber Co..RAynond 3-1681-"3-3tl5d

Brush Industriql Lubsr Co.. .RAlmond 3-3301

Burar Lunbrr Conpony .WEbrtor 3-5861

Ccrr ll Co., L. t. (W. D. Dunaiag) PRorpoct 88,lil

Chcntlod qnd Aroeictor, P. W. AXminirtq 5296

Chcnry Luobrr Co. (Burnr Lurbor Co.) .WEbgtrr 3-5851

Goorgo Clougb .DUnLirk 2-2ill{

Cosrolidclod Lunbrr Co. ........Rlchnoud 2lll (Wilmilgio!) ......NE. 5-1881 Wilt!. Trr. {-2887

Ccopcr-Morgcl Lunbrr Co.

Willrod T. Cooprr Lbr. Co. (Gloadclo)CHclnan 5-4800

Coopor \l9bobeclo Lunbrr Co., W. E. ..YOrL 82i]8

Dqlto d co- 8' w' (80 Mariao)rrrcmid l-212?

Dant d Ruroll, Sctor Co. ...A,Ds-r 8l0l

Doaovor Co,, Iac.. .....CBestviow {-5103 Brn&hcw 2-'1167

Essley, D, C. 6 Soa ...Blymoad 3-llrl7

Eurekq Bedwood Lumber Co. (Long Beccb) ....L.8. 40-990I

Fcirhurrt Lunbcr Co. o{ Cclil. (Lor Aagoler Lumbrr , Inc.)....MAdiroa 5-9134

FirL 6 Maaoa (so. Poodonc) sil;g3t;: l:liii

Eril Flcrmcr (foag Boacb)..L.8. 5-587; NE 5-2?2{

Forort Produclr Sslor Co. (Iugbwood)

Plrca<rat 3-lI{t

Frooaca 6 Co., Stophol G. (Bclbocr) Hqrbor 202{

Ed. Foultdir Lubrr Co. .LOgcn 8-Zr3l

Hcllinco Mcckb Lunbcr Co.-.. .ANgclus 3-116l

Hmnoad Luber ConpcDy ..PBoepect 7l7l

Hobrrb 6 Go., B. J, (Coaptoa) ..NEvcdo 5-495

Honmiage Lumber Co,..... .NOnody l-2113

HiU 6 Morlo!, lac, ............BRadrbaw 2-1375

CRcstview 6-3I5{

Hill Lumber Co., Rcy ...P[easqnt 3-3221

tlollow Trso Redwood Co.

(Long Becch) .........L8 7-2781 NEvcdq 6-{056

Hotnes Eurckq Lunber Co. .MUtucl 9l8l

Hobbs Wcll Lunber Co. ....MUtuql 6306

A. L. Hoovcr co. (soa Mqriao). Sv;;Y.il llSrd

luisou Lunber d Shiagle Co. ..BAymond 3-4134

(.!dcll l.uEb.r Dirtributors ......Pfloapoct 53ll

{ubl Lumber Co., Csrl H.

8. S. Oegood ....TRiairy 8225

Lcwrence-Pbilipg Lunber Co. .BBadshcz 2-{3lll Tbr

..Gf,rlield l-56{,1

Unioa lunbcr Compcay. ...SUtter l-6170

Vcn Arsdqlo-Hcrir Lumbcr Co., Inc.

wendrias-Ncrbcn co. .. ..lgtlru i:8i83

W.rl Coqrl Timber Productc Agoacy.YIILon 2-09,15

OAKTAND - BERKELEY - ATAMEDA

Loop Lumber d Mill Compcny (Alcmedc) ..........LAkehurst 3-5550

Pccific Fir Sqles ....TEmplebcr 6-1313

Pccilic Forcst Products, Inc......TW-inocls 3-9866

M. R. Snith Shinqrle Co. (Berkeley) ...Ashberry 3-7050

Triogle Luuber Co.. ..TEEplobc; Z-585s

W.llarl Dry Kila Co.. ..LOcllbcveu 8-3281 HANDWOODS

Brucc Co., E, L.... ..f,Ellog 3-6677

Strcble Lumber Compcny .....TEmplobdi 2-558{

r.o5 ANOETES

MccDoaald Co., L. W. .BBqdrhcr 2-5101

McCloud Lunbcr Co.. ....VEnoni 8-1963

Mohogcay lnportiag Co, -.....Tnirity 9851

Middletoa d Beine funber Co, (Sofc Anc) .,. ..Klnberty 2-4717

Monqrcb Lunber Co. ol so. Colit. *"rfir::l 3:l3tl

Mount Whit!.!' Lumbcr Co., lac. ..Al{gdur 0l?l

lcner Newquisl Lunber Sales (Parqdeus) ......Rycu l-&!86 Sycanore 5-13{0

Olsrl-Ccrponter Lunbcr Co. (Bryorly Hillr) ...BBcdrhqw 2-665t

Orgood, Bobrrt S. .......DUnLirL 2-8278

Pqcilic Fir Sdor (Pcrdrao) SYccnEfr: !:li6g

Pcci'c Lumbor co.. rhr sy;"1,1:: IlSrd

Pocilic Font Products, Inc. (DicL t"tflf}r,r*

Pccilic Wrrtcrl Lunber Co. ol Cclil., Iac. (Pcrcdraq) SYccnoro 8-8860-L.4. BYo l-8l2il

Popo 6 Tclbot, Inc., Luobor Diviriou PBoapect 8231

E. L. Rritu Co., Occqn Coatcr BIdc. (Long Dcccb) ......Loni Becch 6-96{?

Roy Forrrl Productr Co, (Vcl Nutg) Stctc S-llfr

Budbcch d Co., Joha A. .........DOuglcs 7-0888

Alan A. Shively (Glendcle) ....CHcpmcn 5-2083

Southern Ccliloraic Lumbcr Sqleg (Monrovic) Etr liott 8-ll5l

Southcn Lunbcr Co. ......TBiniiy 037{

Stcatoa, E. l. d Soa ...t"D--s 4-9llll

Tgconc Lunbtr Sclor, Iac. ......Mf,dicon 6-5831

Tcrdy, lor .WEbrtrr 3-&t27

Tqrlrr, Wcbstcr d lohnaou, Iac. ...ANgelus 9-7231

Tcube d Eergstron ..BRadshaw ?-8235

Tinber Sales Inc. (Domey)........TOpc2 2-6512

Tobin Forest Products (Long Beqch) L.8...906-358

Tropical il Wrrlcn Lunbor Co.....LOgcn 8-4175

Twin-City Lunber Co. .BBcdrhow 2-167{

Twia Hcrborr Lubor Co. (C. P. Hcary d Co.) .PBospact 6524

Unior Lumbrr Conpoy ...TRidty 2282

Doucld P, Vogt Lumber Scler (Wilmingtoa) .NEvcdc 6-1532

Wcadliag-Ncthcn Co. .....BYcn I-9321

5-{349

Wrycrhccuser Sclts Co, ..Blcb.nond 7-0505 Wosterl Hsrdwood Lumber Co,....PRospect 6t6l Weal Oregoa Lumbrr Co. (".""rilotHl_ ,-oru,

E. U. .Mlchisqp 2137

Lumbqr Co., A. K. ......NEwmcrk l-8651

Wbitc Lumber Co., Hcrry

Co. ......Ploagcat 3-ll32

Fir-Tcx ol So. Cc!il..... .....ADqms 8l0t

F. L. Jordqa Sqgb & Door Co.....Plecgcrnt 8-,!168

Goldenberg Plywood 6 Lumber Co. ..CApirol 5-t3il

Hcloy Eror. (Scatc Modcc) ...TExcs 0-1831

Hcrdwood Flusb Door Co., Ilc.. -....LOgat 8-7828

Hcrbor Pllvood Corp. ol Southern CclilorniqMlchigon 1854

Eoehl, lohr W d Sou ...ANgelus 9-8lgl

Moplo Bror. (\l9hittigr) ...Whiilier {-{003

Mcrtin Plywood Co. .....RAymoad 3-3651

Mutucl Moulding d Lumber Co..Plymoutb 5-6630

Nudor M|g. Corp.... ....STcnley 7-3723

ostling Mcnulcqlurins co e'rt;bSrori:"J 3-i#3

Pccitc Lumbcr Dcolcrs Supply Co., Inc. (Hcrbor CfE) .ZEoirh 1156; Lomitc 1156

Perry Door Co., Inc. (Eurbcat)..ROclrwoll 9-2{5I

Stotoa d Sol, E. I. Struclurql Mcteriqls Co.

......[Ogca

BE SURE!

SPECIFY HAMMOND CERTIFIED KILI{ DRY REDu,OOD

Hqmmond's rqil qnd woler shipping fociliries provide this counfry's lumber firorkefs with some of the finest Cqliforniq R.edwood obtoinqble.

Picfured here is the SS "HAWAIIAN LOGGER" looding Diomond H Redwood for the Howqiiqn lslqnds.

FINISH SIDING

PATTER,N

For speciql work or generql use there is o Hommond grode of Redwood podiculorly suited to fhclt purpose. No mcrlter whqt fhe iob - Diqmond H Redwood lumber cqn do it.

IIIANIMOND LUMBER CONIPANY