The California Lumber Merchant - January 1956

For GLOSET LlNlNG, WAINSCOTING, PANELING

Millions of home owners who hove olwoys wonted on oromolic ond vermin-repellent Red Cedor-lined closet ore reody customers for this corton-pocked, eosy-fo-instqll "Cedor Closet in o Box." Anyone who cqn drive o brod or sow o boord con line their own closet, or moy moke colorful woinscoting, ponelinE, elc. lhe Multi-Use cqrlon is ovsiloble in either 32 inch or 48 inch lengths. Eoch boord is sonded smooth, hos V-lock joint ond is end-motched. Complete inslructions ore included in every corton. Eosy for the retoiler to disploy, too. The eye-colching disploy ot the left, contoining 1,000 feet, fokes only 32" x 32" of floor spoce.

ANOTHER TRAFFIC-BUILDER FROM WELDWOOD

Eosy-lo-point Weldbordon oll-hordwood plywood ol o softwood prfue!

Now you can give your customers a real bryall-hardwood plywood panels for easy-to-ffnish walls, built-ins, kitchen cabinets, displays, counters, furniture backs and drawer bottoms, partitions, and dozens of other uses.

Here's what you tell your customers - builders, carpenters and do-it-yourselfersabout Weldbord.

3 convenient sizes. They can get )1" panels 6'x4',7'x4' and 8'x4'.

Perfect for pointing. Smoothly sanded both sides. No grain raise. Weldbord completely surpasses ordinary plywood for finishing. Use lacquer, enamel or flat paint - it doesn't matterand they'll get a better looking iob fast. Weldbord looks ffne stained-can even be finished natural if preferred.

Low cost. Remember, Weldbord hardwood plywood costs about the same as ordinary softwood plywood. It's a sensational value - made possible only because of straight-line volume production in a plant that makes nothing but Weldbord!

Groin runs shorl woy ocross width of poncl in goodJooking Wcldbord hordwood plywood.

Mcacgiag Editor

THE CALIFOR}.IIA LUMBERMERCHANT

Incorporcled under tbe lqws ol Cclilonic

I. C' Dionne, Pres. qnd Trecs.; f. E. Mcrtin, Vice Pres.; M. Adcns, Secrelcry Publighed the lst and lstb oI eqch month at Rooms 508-9-10, 108 West Sixth Street, Los Angeles, Cqlil., Telephone VAndike 4565 Ealered qs Secoud-clcgs mcller Septenber 25' 1922' ct tbe Post Ollic€ at Los Aogeles, Cclilonic, under Act oI Mcrcb 3, 1879

How Lumber Looks

Lumber shipments of 471 mills reporting to the National Lumber Trade Barometer in the holiday week ending December 31 were 9.0/o ahove production; new orders were I9.0% above. 1955 ended rvith shipments 0.5/, and new orders 0.9/o below production for the year to date.

West Coast Lumbermen's Association reported for 170 mills (103 operating) in the holiday r.r'eek ending December 31 : productron, 62,964,716 feet; shipments, 72,311,587 leet (14.9% over production) ; orders, 76,942,98+ teet (22.2/o over production.) F'or the year-to-date, shipments 'ivere 1.3/o and orders were 2.1/o under production, 'r,vhich exceeded 1954by ll.8%.

Preliminary lumber production figures for December at Douglas fir region sawmills reported by Harris E. Smith for the WCLA showed the weekly average 155,837,000 b'f.; orders averaged 170,530,000 b.f. and shipments 141,599,000 b.f.; only orders rvere above the November averages.

Western Pine Association reported lor 96 mills in the week ending December 24: production,64,362,000 feet ; shipments, 64,522,000 feet; orders, 69,951,000 feet (8.7/o above production). All categories tvere above 1954.

Delayed by the December storms, monthly reports for November from the 20 mills reporting to the California Redwood Association shorved production, 52,165,000 feet; shipments, 51,299,0C0 feet. Both 'n'ere ltelou' October llut above November 1954, and orders on hand rvere almost 13 million feet above 1954. Production and shipments for the first 11 months of 1955 were greater than 1954. it is esti-

Yeors Ago .

mated that 1955 redwood production by the reporting mills will total 8/o over 1954, with shipments l2/o above, despite disruption of ra,il shipments by the December storm damage; it is further estimated that orders 'lvill have increased 137o over 1954.

Southern Pine Association reported fot 99 mills in the u'eek ending December 31 : production, 14,4O3,000 feet; shipn.rents, 11,701,00O feet;orders, 11,789,000 feet. All were belorv the 3-year average.

Douglas Fir Plywood Association reported orders rvere 3B/. above production in the final week of the year and reacl.red the highest 'iveekly total in the past three months at 95,6r!0,00O feet; they rvere also N/o aliove the previous r'veek as u,ell as the similar 1954 week. Production at 69,389,000 feet rvas 23.6% belorv the previous \\reek because of the holiday and flood conditions. The year ended with 4,W0,249,000 feet production 28.2/o, and 4,814,000,000 feet orders 17.5% a,bove 1954.

PLANK,

DOUGLAS

sTuDs, BoARDS, DIMENSION IUIIBER.

TIMBERS, RAILROAD TIES, INDUSTRIAL CUTTINGS

FIR, REDWOOD, plNE, WHIIE FIR, SPRUCE

New Builders Moteriols Deportment Store Opened

By Pocific Cocrst

Lumber Co. in Sonto Borborq

The new, uitra-modern Builders Materials Department Store of the Pacific Coast Lumber Company, 4@ East Gutierrez Street, held a three-day celebration of its opening in Santa Barbara starting January 5, announced J. C. Huston, the company's general manager.

The redwood and glass building, covering an area of approximately 4600 square feet, will house Southern California's most modern building materials and will be the latest word in departmentalized. shopping for do-it-yourself enthusiasts, Mr. Huston said. The huge store area will be completely stocked with any and all items needed for completely remodeling and building a home.

During the three-day open house, to which the general public was invited, door prizes were given lucky ticket holders with separate gifts for the ladies and children. ,,Learning lfow" sessions were conducted by experts each evening with question-and-answer periods, and free movies were shown. Doughnuts and coffee were served.

New store hours will be observed starting opening day, Huston stated. "Monday through Friday we will be open f.rom 7:30 a.m. to 6 p.m., and all day Saturday from Ba.m. to 6 p.m. A large parking area will be provided for the convenience of our customers and is located directly in front of the new store," he said.

One of the many special features of the new store will be the patio fence display exhibiting different types of redwood fencing with ideas for the latest out-door-living styles. The company can offer a fence completely installed or supply

wEtcoME!

In this issue, we welcome these new advertisers into the family of California Lumber "Merchant-isers,':

A-1 Iron & Metal Co. .. ..page

Chickamauga Cedar Company, Inc.

Dyer Lumber Sales

PlyMeasureCo..

..page

.page

..page

Los Angeles Hoo-Hoo Meets Wirh SCRTA Members in Doy-long Session ton. 24

Associate and regular members of the Southern California Retail Lumber Association will attend a one-day session sponsored by the association on Tuesday, Jantary 24, at the Ambassador hotel. Since there are well over 100 members of L. A. Hoo-Hoo Club 2 who hold either regular or associate membership in the association, the club officers were invited by Orrie Hamilton, the Secretary, to sponsor the luncheon meeting on that date.

Final details are nor.v being completed but the present plan is to hold a round table discussion between wholesalers and retailers, with a moderator to guide the discussion, during the afternoon session.

If you wish to attend this constructive and informative meeting, and you are not either an associate or regular member of the association, it is suggested that you contact

raw materials with free instructions for those who wish to do-it-themselves.

A How-To-Do-It Library, completely equipped with reference material, books and pamphlets on all kinds o{ indoor and outdoor building projects, will be one of the store's many new features; also ready-made outdoor fireplaces, ping-pong tables completely equipped and, for the greenthumb enthusiast, gardening tools of every description and landscaping pamphlets.

One of the oldest companies in the Tri-counties region, the Pacific Coast Lumber Company also has Builders Material Department Stores and lumberyards in San Luis Obispo and Santa Maria which have been serving this area for over 70 years. The company is a division of the Pacific Coast Company, San Francisco, which is a substantial lumber and plywood producer. Pacific Coast Co. shares are listed on the New York Stock Exchange. The company owns a timber reserve of some 400 million feet of redwood and Douglas fir in the northern part of the state.

One of the highlights of the grand opening was the "Learning How" sessions conducted each evening by experts. The opening session covered the use of power tools, installation of wallboard and dry wall construction, and discussion of kitchen and bathroom fixtures. The Friday evening (January 6) session was on roof repair, maintenance and construction, do-it-yourself plywood projects and the use of hardware tools and products. Painting problems, building papers used for insulation and locks were the subjects for discussion on Saturday evening.

Orrie Hamilton at 111 West Seventh Street, Los Angeles 1 -TUcker 6108, for membership information. More complete details and tickets will be issued directlv bv the association office.

HHFA Aids Flood-stricken Ccrlif. Areqs

Washington 25, D.C.-Frank J. Meistrell, acting administrator of the Housing and Home Finance Agency, said December 28 that the HHFA had about completed drafting a legislative program for flood-disaster indemnity assistance to be presented to Congress after it reconvened in January.

"The floods that have affected the West Coast only re-emphasize the imperative need for some type of protection against loss for victims of these national catastrophes," he said.

The HHFA office has set up an emergency disaster office, at its regional San Francisco headquarters. Local disaster assistance offices were being opened in localities most seriously affected by the recent floods.

NWP Line Open to Freighr

Ukiah, Calif.-The North Western Pacific Railroad, crippled by the flooding on the Eel and Russian rivers late in December, by December 29 had reopened its line as far north as Ukiah for freight only, reported the Ukiah Daily Journal. The passenger trains will be rescheduled when the full San Rafael-Eureka line is running.

STIDING GLASS DOORS

wilh NO FUSS - NO MUSS ond guoronlee

TOP QUALITY PERFORMANCE

lvilh UNSURPASSED BEAUTY

T M. Cobb ComPany

Los Angeles - San Diego Hogan '$fholesale

Oakland Norco Dist. Company

Sacramento

Heart-Breaking Disaster Toll Mounts in The California Floods!

December 27,

lgis

By Mox

San Francisco-First day of sunshine (some) in ll days today. Boy ! This has been terrific to say the least ! The ne\^ispapers covered the flood pretty thoroughly, so you all have a pretty good idea what has happened. The whole thing, of course, dates back to last September, when we had all those forest and brusl.r fires. Loss of all that good coverage made it possible for the topsoil to clog rivers and streams, and thus \\rE HAD IT ! And a lot of good topsoil gone forever, too,

Phones north of San Francisco are still dead today ancl neu's is sketchy, but it looks as if our {riends up north did not fare too rvell. Understand The Iracific Lumber Co. got a thorough drenching, along with Simpson, Arcata, Willits Redu'ood and many others. What lvith the demand for Iumber increasing rvith the birth of the nerv year, and the soggy conditions up north precluding any hope of logging for some weeks, some jokers were dreaming of $100 2x4 along with their "Wet Christmas."

Yes, we're all liable to be in for a bit of a rough time of it, too, because of this flood. I hope I'm rvrong. Maybe it rvon't rain again for a month or so.

December 29, lgls

Extensive damage to small mills throughout Northern California large mills faring better.

Little damage to big mills in Oregon, although many small mills in southern Oregon are shut down due to floods. X ain setback in southern Oregon due to inability to log. \\roods are soggy and logging .ivill be irlpossible for rveeks to come. And mills are short of logs, therefore many mills face a slorvdo*'n or possibly even a shutdown.

Same applies in northern California only rvorse. Cold decks are low and, of course, logging is out of the question (unless we really get a month or so of dry weatl-rer). In California, the big bind on the lumber situation is transportation.

N\\rP reports tracks cleared and freight moving from \\rillits on south. However, due to five major slides and lvashouts, NWP estimates that it will be at least one month before rall service north of Willits to Eureka can be resumed (one of the worst r,vashouts is at Scotia Bluff. a troublemaker from rvay back). NWP has hired MorrisonKnudsen Co. to get the tracks cleared .'at all cost.,, (As an example of just u'hat they're up against: at one spot at least I mile of ballast has been rvashed out, leaving the tracks just hanging in the air.)

Highway 101 is also bad. It is blocked by numerous slides and washed-out fill and bridges. 101 is open to limited traffic to Laytonville, but from there on it,s rough. Estimates run from three r,veeks to over a month for clearing of this section.

Important thing is that this completely cuts off shippers

M. Cook

rrorth of Willits and/or Laytonville the biggest part of the Itedrvood Region shippers. Therefore, many firms are surveying possibility to route trucks to Crescent City and Grants Pass, rvhere they can either reload on rail for eastern shipments or make a long truck-haul dorvn Highway 99 (rvhich is clear) to the Bay area and even L. A. Only other aitcrnativc : Highrvay from Arcata to Redding; horvever, that road is closed due to slides and rvashouts.

Direct Reports from Individual Mills

Hammond Lumber Co. . damage negligible at all mills.

Union Lumber Co. mill and yard stock undamaged, horvever did lose one bridge on company-olvned railroad (Fort Bragg to Highway 101). Probably be trvo rveeks or more before repaired, therefore no shipments of finished dry stock until repairs completed.

The Pacific Lumber Co. neither mill affected by floocls; horvever, tlvo companl' homes, a barn ancl the pavilion in Scotia tvere destroyed. Appro*. ItA millirtn feet of Iumber rvashed out of drying yard. an undetermined amount saivagable. Also had u'ater 3 to 4 feet deep in dry sheds, therefore considerable stock under water and damaged. Town itself fared pretty rvell ancl rvas evacuation center for people from Pepper.ivood and Rio Dell. TPL's woods operation will be dorvn for awhile because two bridges on company-o.il'ned railroad are out.

Holmes Eureka . .reports no damage to operation.

Fortuna Sawmills was under 5 feet of rvater; however, all electric motors, etc., removed before flood. Ecluipment O. K.

Simpson Redwood Co. lost coupie of company-on,ned homes at Klamath. Ilad floods in tou'n, but mill O. K. Stock damaged and lost.

Rockport Redwood Co. (Rockport) and Rounds Lumber Company (Cloverdale) . . .ro damage reported.

Fairhurst Lumber Co. reports damage to several mills that they represent : I{obinet \\rood Products, Klamath . . mill, sheds and yard flooded. Resumption of production undetermined. Trinity National Lumber Company, Fort Seward . mill O. K., but lost suspension briclge, which cuts off shipments. Fairhurst does report tho', that their Willits stud mill rvas unaffected by floodrvaters and production of studs uninterrupted.

Durable Plywood at Arcata and Durable Fir Lumber & Plyrvood at Calpella no damage at either location.

De Velbiss Lumber Company, Calpella mill heavily damaged by high n ater and floating logs.

Arcata Plywood . . . plant O. K., but undetermined loss (possibly ()\rer a million feet) of logs rvashed out of cold deck, don'n river and lost in the ocean.

E. A. Padula at Longvale damage reported heavy to mill and stock.

Crawford Lumber Company, Longvale mill, equip-

\\-il)ed ()t1t.

Willits Redwood Products Co. . rel)orts n()rth ()f ton n. f Iill rlrr- ltn<l stocl< ( ). li.

photogrophed oi Eureko, colif., December 23 is iust one of mony typicol mills in Northern cqlifornio thot wos weeks when rhe rompoging Eel River swept over its bonks, isoloiing se"erql co-munities. (-Wide world Photos') high *,atcr. Dry kilns clamage just about evervl'here homes and inclustrial ltuilclings rrrinecl or se\-ere1v damaged . millions of cloliars some flooclitrg oi ecluiirment lost or rcrlrriring extensive rellairs to sav nothing of '1!l people killccl at l:rst count.

Bee River Lumber Company (oltl llelrr Lreek mill) " ' floorlu ltcrs \\.:rSltc(l orrt log lyrtt<1. No cstitlr:rtc ()11 illll()t11lt o[ logs lost.

Retailers Hurt:

Ilonrc l,tttnlrct- (otupittr,r', t-.t1,', (iitl' y:Lrtl u':Ls 10 fcct rrnrler \\'iltc1.. Shol-ro91t ryirrrl()l-s lrrr.rl<c1, nrercllittttlise 1.1she<1 ,lrt, exLclsiyc tylttcr (1ztll][Ii]-c t9 Vltrtl c(ltlil)ment al1(l :tl1 varrl itll'ctltorr-. Salvagc olrt:t':tti'rtls ll()\\' tll-trleru'rtr-.

Spcckert Ltttrtlrer ('o., -\[llr-r'sr i11c ' rcl)()rts little <'r nt' \\'rlter dtlnrag'c. N() floodins ir.r that location.

Afternoon RePorts:

Ilaclntosh Lrturber Cttmllanr-, I{clrbcl <liLmagecl ancl coml)1eteh' urrcler \\-ater. 1Ii11, ilr-entorv and ecluipmellt sc\-erclv 11:rtnagetl.

Tou'ns of I'eppers'oocl ancl Iilarlath Glerrrr literallv u'ipcc1 orrt. Ton't-t of I{lanath lracllr- hurt. 1'llpcrs have not e-raggcr:rte(l clamage to t'tt'tts' ct;lllntrttticlrti.ns :Lnd highu'a1's' As neu's lreginrtitrg to lcak ot1t, licel)s ltloking Norsc' I 1)elict.e that vou coul<l safelv sar.- that this has llcen the \'orst clisaster in \orthcrn (llLlifortri:r historv. 'l-here scents to lre

XIoPPiilu ttlt oPerltliolls 1l()\\' starte<1 llrrd irrrther thre:it rlcljriitelY ()vcr. \\-ill lrc tttotrths lrefore things lrre lrlrck to n ortrr:Ll.

'['o g-ivc \'()Ll illr irlelL oi iorcc of thc floot1 : T"r'o full-v* IoiL<lc11 luntlrcr trucl<s \\'erc l)arlie(1 in lrolrt of Cran-for<l mill in l-onsr':tle n'hctr n'lttcr hit. 'flltlY H.\VI'l NOT lllilr-N .\lll-lr 'fo i"l\l) 'f lll'-SI'- 'f I{UCKS AT THIS WIiITI\(, (thosc trttcks \\'cigh lrlrout 35 or'10 tons rl'hen loacie<l)'

-'\ ('rlL*'i,r11 liit rrrrcl< *':ts i.rtncl a t1ile ar','ar'llttried in nltttl' .\r.rother loaclccl lrtrnlrer trttck l'ils s\ve1)t o1T Highu'ar' 101 ncar \lirar-r<12r. 'lhe-r- fottrrcl it 3 miles a\\'A\', ' 'f ct 'ttrse a corlpletc 1oss. Tllcsc itrc rlot isol:rted cases' Just examples ol force c.rf floocl.

JonuorY 4,1956

-\gain rainirrg hear-ilr' iror.r'r Oregon borcler to Healdsllurg todar- anci cor.rlci brir-rg another floocl. Perpers don't say anr-thing altortt a irrolongecl stortn vet, so mar-be it'll jtlst be a sh()rt 'un. Troublc is evervthing is so u'aterlogged that it u'rin't talie ttrrtch trt lruiltl ttp another flood'

\\\'l' sitrtrttiorr still holrls. I{ellairs itre 1)eing hilnlllereil

(('orrtinrre<l on I'age 58)

STIILED BY FTOOD WAIERS-This big sowmill forced to suspend operolions in the post three nlent alrd stock l)adh- tlamagctl b1'

ri lumber dealers

Ve invite Southern California lumber dealers to visit our Malarkey Redwood Service Center in Downey. We carry a complete redwood lumber inventory of assorted grades and sizes. There is no need for you to carry a largeo expensive inveni.ory.

Ve are close at hand and provide prompt, convenient loading for your pickup in less than carload Iotsor we'll gladly deliver. Your carload orders can also be filled by direct mail shipment. Make us your Redwood Lumber fnformation and Supply Center. Come in or call us for quotations"It'g the spot to stop for quality and eerviceo'.

send for

Infonnative, helpful grade sheets in full golor. They fully ex. plain all grades and point out suggested uses. You will find these a help in ralking to or mailing to architects, builders, cabinet shops and home owners.Write for your lree copies today.

**>8

Here is Goethe's New Year's wish: Health enough to make work a pleasure.

Wealth enough to supply your needs.

BY JACK DIONNE

-Clipt.

Stre,ngth enough to battle with difficulties, and overcome th€m.

Grace enough to confess your sins, and forsake them. Charity enough to see some good in your neighbor. Love enough to move you to be useful and helpful to others.

Faith enough to make real the things of God.

Hope enough to remove all anxious fears concerning the future'

Looks like the great thinker and philosopher covered that subject very beautifully. I just second the motion. The two colored gents were talking about what they would like for their Christmas dinner. One of them said: "I wants me some poke chops in nachal gravy, some yellah yams' some possum swimmin' in de gravy, some turnip greens' some boiled okra, some cawn-pone dipped in melted buttah an den soaked wid black 'lasses; and I wants some fruit puddin' drippin'wid brandy sauce. Dass all. Whut does you want for you Christmas dinnah?" And the other one said: "Boy, you done said hit all !" So did Goethe.

Well, the holidays *rri "llu.-ent. They were recordbreaking days from a thousand viewpoints. Just to mention a few: more money was spent than in any previous season, more people were killed violently than ever before, more likker was drunk than ever before, more drunk drivers killed more human beings than ever before, more people were arrested than ever before; let's just say it was a wilder season than ever before.

On the other hand, more charity was dispensed to the needy than ever before, more helping hands went out to the poor than ever before, more kindness was manifested than ever before. Blind and crippled beggars along the streets were treated more generously than ever before ; orgaqizations of welfare character found their tasks easier than ever before. So it was not all on the debit side, this holiday season' * * *

Because of a new movie based on the life of that great prophet and soldier called "The Court-Ma,rtial of Billy Mitchell," the public is learning more than it ever knew be-

fore about that important historical event, and about Mitchell. And there comes to us from Billy Mitchell through his sister, Ruth Mitchell, a wonderful bit of advice. She says that American youth should know and remember the following Mitchell rule of living: "Be ever open to new ideas and willing to fight for what is right; never compla. cent or set in their minds."

Billy Mitchell, the first great prophet concerning air travel and air war, was haled into court because he declared for the supremacy of the air department of our armed forces. He predicted the present amazing growth and development of flying as though he was looking at it, and coming events cast their shadows before. And he found himself in about the same fix that Galileo did when he announced that the earth was round, and about the movement of the heavenly bodies.

The torture cha,rnbers ; itJ. made Galileo announce that he had changed his mind, for which I have never blamed him. f would have cried "uncle" long before the great astronomer did. Billy Mitchell was spared such gadgets as thumb screurs and racks, but he got a mighty rough deal just the same without ever backing up a step. A.nd becaruse of him, who loved his country more than his own security, our supremacy in the air has been steadfast and continuous. And his advice to the youth of today, as printed above, is in itself i t"f"? of great worth.

Right here I want to relate an incident reported in the newspaper that warmed the cockles of my hearrt more than almost anything I read during the good year 1955. In Pasadena, California, they choose a queen of the New Year's Rose Bowl football game and parade, arnd the lovely young ladies of that district vie for that high honor. As a preview to choosing the most beautiful young lady, more than 70 of the contestants were gathered together for a news preview. They were dressed in their finest, and each wore a ,number on her left shoulder to identify her, while scores of cameramen and newsm.";"T them parade.

A sweet-faced little old lady walked up too close to where the cameras were whirring before the assembled beauties, and a quick-witted cameraman said to her: "Lady, where is YOUR number?" After reviewing the situation very thoughtfully for some time, I wish here and now to nomimate that young man for chief of all our diplomatic services in Washi,ngton. If there is anyone in the diplomatic corps one-half so delightfully diplomatic as that cruneraman, the fact has not been $ublicly revealed. It has been repeatedly said in recent iears thart diplomatically trhe United States loses all its battles. Here is a man who would I

BE CAREFUL OF THE WORDS YOU USE, AND KEEP THEM NICE AND SWEET; YOU NEVER KNOW, TIL COME THE DAY, WHICH ONES YOU'LL HAVE TO EAT.

snatch victory from the jaws of defeat. Let's take his camera away and give him a top hat. ***

A fellow nagned Marx, in advising Communists how to destroy Capitalism, put more emphasis on bleeding them white, coercing them into spending and wasting their substance, than even on brute force. And the Reds never lose a trick along that line. They simply throw out their wellprepared bait and we, in particular, swallow it whole. It has happened scores of times in the last decade. It is happening right now. We are told that Congress will be asked for a huge increase in foreign spending money. Why? Because the big Reds at Moscow have blaringly announced that they are going to spend a lot of money to help other Eastern nations. So what do we do? We take those statements for granted, and prepare to spend more than the Commies. Based on their past record it is a million-to-one bet that they aren't going to spend or give away a dime. They have ,never kept their word about anything; have never been known to tell the truth. Yet just becagse they say so, we will be asked to spend about five billions of dollars in the next year on foreign aid.

I get so dad-blamed ** ,".a thinking of how those brutish Reds suck us into all their traps, I almost choke. And so does every man and woman with whom I discuss this subject. If it were put to a vote of the American people, foreign aid would be instantly termina,ted by an overwhelming vote. Not just cut down-killed. That's what I firmly believe. The notion that the "deducts" should over-

DANT & RUSSELL, lnc.

take all of our people in order that Pakistan, and I,ndia, and Indo-China, and Timbuctoo, and Where-the-Hell should get a free ride on our cash toboggan, is enough to wring tears from a bust of Sitting Bull. The law of tooth and fang surely remains uncha,nged in substance with the Red world in charge of its administration.

Goldsmith wrote that "every absurdity has champions to defend it."

It was Heinrich Heine who uttered the following classical New Year's wish: "The New Year is at the door. I wish for the stupid, a little understanding. And for the understanding, a little poetry. I wish a heart for the rich, and a little bread for the poor. But, above ail, f wish that we may blackguard each other as little as possible during the Irle'w Year."

Boiley Heods AFPI

W. J. Bailey, West Virginia Pulp and Paper Co., New York, was elected president of American Forest Products Industries, Inc., national Tree Farm sponsor. He succeeds Leonard G. Carpenter, McCloud River Lumber Co., Minneapolis, Minn. William Swindells, Willamette Valley Lumber Co., Portland, was named a vice-president.

Elected as trustees were D. S. Denman, Crorvn Zellerbach Corp., San Francisco I E. B. Birrningham, Ilammond Lumber Co., San Francisco, and others. Charles A. Gillett was reappointed managing director.

tuf6BER DtVtStON

. DOUGTAS FIR

. PONDEROSA PINE

. WESTERN RED CEDAR

. CEDAR SHINGTES

. REDWOOD

DOUGIAS FIR PTYWOOD

FIR-TEX DIVISION

. FIR-TEX TILE-PTANK-BOARD

. FIR.TEX ACOUSTICAT TIIE

. FIR-TEX HARDBOARD

O FIR.TEX ROOFDEK

. FIR.TEX SHEATHING

.

DOUGLAS FIR PTYWOOD

O COOS BAY HARDBOARD OVERTAY

FRESNO OFFICE

P. H. (PAt) IYNAN FRESNO 9-49s9

SACRAMENTO OFFICE

HUGH CRABB

HUnter 2-O52O

Redwood Empire €lub Ploys Sqntq fo lytton Home Neqr Heoldsburg

More than 60 Redu'ood Empire Hoo-Hoo Club 65 rnembers, their u,ives and guests turned out for the club's :lth annual Christmas Party at the Lytton Salvation Army Home, December 16. The Redrvood Empire club officially took the Lytton Home for underprivileged children under its wing some years back, and since that time has been donating money, time and materials to the project for the rvell-being of the deserving youngsters living there.

This year's project, "Operation Ner,v Fence," was spearheaded by Harry Merlo and his fellow committeemen: Pershing Liddle, Howard French, Herb Latell, Joe Schafer, Duane Bennett, Bud Crofoot, Steve Yaeger and Chas. Wiggins. Through the hard work of this group and the generosity of many Northern California mills, more than 54,000 BF of redwood fence lumber rvas gathered from donating sarn'mills and delivered free of charge to the Lytton Home, just north of Healdsburg. All time, trucks and loading equipment rvas donated by participating sawmills and Club 65 members.

The delivery of the fencing material was follor,ved by a banquet for all at the Home. After dinner, Club President Steve Yaeger presented Major Sainsbury, Lytton Home director, a check from the club for $18O in addition to the fencing material gift. The youngsters at the home then took over the meeting and put on an excellent entertainment program for their guests, including a tour of the Home.

SAN DIEGO OFFICE

l57l Sourh 28rh St. BEfmont 3-7425

TU'UIBER DIVISION

DOUGTAS FIR REDWOOD

WESTERN RED CEDAR

PORT ORFORD CEDAR

PONDEROSA PINE

CEDAR SHINGTES

DOUGTAS FIR PTYWOOD

COOS BAY HARDBOARD OVERTAY

FIR-TEX DIVISION

O FIR-TEX TItE-PIANK-BOARD

FIR.TEX ACOUSTICAT TILE

. FIR.TEX ROOFDEK

O FIR.TEX SHEATHING

. DOUGLAS FIRPTYWOOD

. CORATITE

. JALOUSIES

. ROOFING

. TEXTOIITE PTASIIC SURFACING

tAV dlauoaik Stslul aa Bf le Siaa*a

Age not guaranteed---Some I have told for 2O years---Some Less

Indirect Cussing?

The young minister was an enthusiastic golfer, and played quite frequently with a, foursome of good friends, with whom he was very popular.

A curious friend asked a member of the preacher's foursome whether, with all the things that can happen in golf to test a man's temper, he had ever heard the preacher utter a cuss word.

"No," he said, "as a matter of fact, I never have heard the reverend say a thing unbecoming to his cloth and h'is profession, no matter how great the provocation might be."

Then he thoughtfully added: "I have noticed one thing that I might mention, however. Sometimes when his golf is going all wrong, I have seen him turn his head and spit; AND WHERE HE SPITS THE GRASS NEVER GROWS AGAIN.'' ***

The Bishop was a man who loved his fishing, and often went out with a certain good friend to try his luck with rod and reel. They were fishing in a boat one day, one at each

end, when suddenly there was action. When friend said:

"I just had a da,rnn good bite."

And the Bishop said:

"So did I !"

it ceased, the

Teco Publishes Wood 'Guideposfs'

Eight specific fields that are "ripe for research and development" are charted for lumber and wood product manufacturers in a new publication, "Guideposts to Wood Markets," just issued by Timber Engineering Cornpany, research affrliate of the National Lumber Manufacturers Association. Particular emphasis is given to developing ways of converting lowgrade lumber and the residuals from logging, sawrnilling, and product manufacture, into new and improved wood products. Copies are available, without charge, from Timber Engineering Company, 1319-18th Street, N.W., Washington, D.C.

TOP QUAUTY DOORS FOR EVERY PURPOSE! hv BEtrAlR

'}IANUFACTURED FOR WHOLESALE TRADE ONLY

The West's Large.sf -- /Ulosf Nlodern Facility

These feqtures mqke rhe BEt-AlR Todoy's<- Outstqnding Combinotion DOOR

The Architect's Choice tF+

THE "BEL-AIR FIUSH/ COMBINATION DOOR FEATUNES UTI]ITY

PTUS EYE APPEAI,

This outsfonding door hos oll the feolures of fhe Bel-Air Pqnel Combinoiion door, including Positive Window [ock, Removoble Aluminum Window Sosh, Duroble Screen, Rotlle-Proof Sosh, plu: cdded beouty ofo Flush Door.

DESIGNED IO HARMONIZE WITH FI.UsH DOOR INSTATTAIIONS

The "Bel-Air Flush" Combinolion Door is o new ideo designed lo hormonize with flush door instollotions in homes or olher buildings where flush doors ore used. All species of veneers qra ovoiloble.

i ORE tlcHt AND A|R-Speciol design provides greoter oreo of light ond oir.

EASY WASHING-Aluminum sqsh reodily removed by slight pull to lefteosily reploced ofter woshing.

POSITIVE WINDOW LOCKBolonced 4-level odiustment o3sures snug, posi- live locking. Con be opened only from within. (Pofent opplied for.)

DOOR-Selecled Verticol Groin Douglos Fir Lumber, kiln-dried to prevent worping. Woterproof plywood ponel.

WINDOW SASH-Aluminum. Free-sliding.

PRECISlON WORKMANSHIP-Weqiherproof-rottleproof-connot drop out.

BET.AIR FIUSH COAABINATION DOOR

ARCHITECTURAT AND SPECIAI. DOORS rN VARIOUS SPECIES OF IIAPORTED AND DOMESTIC HARDWOODS.

FRENCH DOORs-Complele line in oll sizes, glozed or unglozed.

HARDWOOD PLYWOOD FOB EVERY PURPOSE.

BET.AIR PANE1 COMBINAIION DOOR

Tydor Hollow Core qnd Solid Core Flush Doors ore HOTPRESSED so thot fhey sloy flot without wcrping or twisting.

The foces ore permqnenlly bonded to the core wilh heqt ond pressure.

All exterior doors ond plywood monufoctured by HOT-PRESSureq bondedqre wqlerproof.

TYNENA RIBBON JI/IAHOGANY

Operation Home Improaernent Underua,)t

On January 16, Albert M. Cole, administrator of the Housing and Home Finance Agency, proclaims 1956 as "Home Improvement Year." From then on, the homeowning public will be barraged from every quarter with the Operation Home Improvement message-"'56 .. the year to fix." The Operation Home Improvement seal will appear in tens of millions of dollars worth of national advertising.

Operation Home Improvement, the year-long, industry-wide campaign to make 1956 Home Improvement Year, shows promise of becoming the biggest sales promotion effort in the annals of American business. Initiated by the United States Chamber of Commerce only a few months ago, the campaign has quickly gained the support of all leading building materials and home equipment producers as well as all of the trade associations whose members are in anv way connected with home improvement.

Basically, the campaign coordinates the selling and promotion efforts of all elements of the building materials, home equipment and financing industries at both the national and the local level. It is completely commercial and every participant has profit uppermost in mind.

Operation f{ome Improvement has two principal objectives:

1. To encourage more homeowners to improve their homes.

2. To make it easier for homeowners to buy the materials and services that go into home improvement.

House Beautiful's entire February issue rvill be tied into Operation Home Improvement. American Home r,vill feature it in 11 consecutive pages in the February issue, and the seal and the story of OHI will be featured in the editorial page of the January 20th issue of Collier's. Home Modernizing, Popular Mechanics, Popular Science, Household and Sunset are some of the many other magazines planning to tie in editorially. Homeowners will see the seal on television and hear the message on radio. And newspapers everywhere are planning to run more editorial features on the subject of home improvement.

Locally, lumber dealers, sarvings and loan associations, banks, Sears Roebuck stores, plumbing and heating and wiring contractors and everyone else in the industry will be using the seal in over a hundred million dollars worth of newspaper advertising.

Recognizing this, three major advertising services. serving among them every newspaper in the country, are planning to issue special editorial and advertising sections on Operation Home Improvement. This is in addition to including the seal and other materials in their regular advertising mat services.

Homeowners will also get the message from the displays, direct mail campaigns and other promotion activities of all kinds from dealers, contractors and lenders.

Dealer Kit Available

To facilitate concerted local promotion, the Operation Home Improvement staff has prepared a basic advertising and display kit, available for $5. The kit includes newspaper ad mats and reproduction proofs of the seal, a decal, counter card, windolv streamer, poster, radio and television commercials, news releases and an informational booklet. An order form in the kit allows any business concern to order additional complete kits or any parts of the kit in quantity.

Through the complete cooperation of all elements of the home improvement industry in this promotional campaign, industry leaders feel that the big home improvement market can be increased by many billions of dollars next year.

To further its second objective-that of making it easier for the homeowner to improve his home-Operation Home Improvement has developed a pattern for local activity by the home improvement industry to help opportunities in any community. It is suggested that all elements of the local home improvement industry, through the chamber of commerce, join forces and cooperate on a community-wide promotional campaign.

Through cooperation, dealers, contractors, architects and lenders can arrange for a local government official to proclaim a l{ome Improvement Week or Month, open up a home improvement information center-perhaps in an actual remodeled house-and urge all homeowners in the community to come to the center to get their questions answered. The Operation Home Improvement staff is preparing an informative and provocative film strip for showing at local industry meetings called to plan such concerted campaigns.

The materials mentioned above, as rvell as further information on the Operation Home fmprovement campaign, including suggestions for local implementation, can be obtained by writing direct to John R. Doscher, Executive Director, Operation Home Improvement, 10 Rockefeller Plaza. Ne'iv York 20. N.Y.

NRTDA Presidenf Sees lmprovemenf Mqrket Offsetling New Home Decline

A sharp upturn in home modernization will more than offset the modest decline in new home building expected in 1956, according to R. A. Schaub, president of the National Retail Lumber Dealers Association.

"The volume of home repair and improvement which has been increasing steadily in recent years will reach an all-time high in the new year, stimulated by unprecedented promotional efforts being planned by the building industry," Schaub said.

"New housing starts may drop 100,000 or so below the 1,300,000 plus level attained in 1955, and farm building probably rvill not increase, but commercial construction promises to keep on at a near record level and the do-ityourself trade will continue its amazing expansion.

"The strength of the light construction market is shown

NRTDA lssues Deoler Guide for 'Operqtion Home lmprovement' Tie-in

A new 16-page brochure telling retail lumber dealers how to cash in on the great \'vave of home repair and modernization business, which will be stimulated by Operation Home Improvement, has been distributed to members by the National Retail Lumber Dealers Association through its federated associations. Describing OHI as the greatest sales promotion effort ever undertaken by the building industry, the brochure tells dealers hor,v to publicize and promote OHI locally in their own community, how to interest homeowners in improving their homes, and l-row to prepare efiective advertising and promotional materials.

It gives specific suggestions and copy for direct mail' nervspaper, and radio and television advertising, and for signs and product displays. Another feature of the brochure is a lO-minute talk on Operation tlome Improvement. suitable for use before community organizations and in radio and television programs.

The brochure suggests these five main ways to cash in on the great volume of national publicity which will be inspired by OHI:

1. Plan an aggressive merchandising and advertising

by the fact tl-rat basic products such as gypsum board, insulation board, and cement have continued in short supply even with expanded production.

"Mortgage money has been relatively plentiful in recent months and should be ample in 1956, although the supply of funds may not be evenly distributed over all areas.

"A feature of the new year should be a great expansion in the use of time payment financing to pay for home repairs and improvements. Many homeowners do not realize that a loan of $500 to finance home improvements can be repaid over a period of 36 months at a rate of only $15.67 per month.

"Homeowners also will find it easier to get home improvements completed as more and more retail lumber dealers offer a complete home improvement service in which they help the customer develop his plans, arrange time payment financing, and obtain competent workmen to complete the job, in addition to providing the right materials."

Mqrsh Woll Executive Sees Deoler Blessing in OHI

By V. R. Marsh, Erecutizte Vice-President Marsh Wall Products, Inc.

The anticipated decline in new home construction in the foreseeable future should prove a blessing in disguise for many lumber and building materials dealers. The extreme emphasis on new homes has made many of us overlook the "burning desire" in the hearts of the owners of more than 43,000,000 existing homes to "live better where they live now." Many of them do not want to move-they would like to stay where they are. Others, for economic reasons, cannot buy a new home. But all of them would like to improve and modernize their present home.

"Operation Home Improvement," sponsored by the U. S. Chamber of Commerce, A.C.T.I.O.N. (American Council To Improve Our Neighborhoods), community projects such as "Operation Demonstrate" in Cleveland, and the designation by

program. Feature specific types of seasonal home improvements. Use your NRLDA Merchandising Calendar as a guide.

2. Use the OHI seal in your advertising and displays. Building products manufacturers will be using the seal in their national advertising; consumer magazines will feature it in their editorial columns; builders and lending institutions will use them in their local advertising. Dealers rvho display the seal will identify their yard as the place for homeorvners to go when they respond to the great volume of advertising and publicity.

3. Feature lorv monthly payments. Stress this idea again and again.

4. Promote a local Operation llome Improvement. See to it that a local Home fmprovement Program is conducted in your community to keep the idea before the public week after lveek.

5. Make it easy for homeorvners to improve their homes. The easier it is for a homeowner to arrange all the details the more help you can give him the more home improvement business there will be.

President Eisenhower of 1956 as "National Home Improvement Year," all will serve to focus attention on the vast possibilities for sales in this market.

We are looking forward to greatly increased residential sales of prefinished wall panels in 1956. These panels have top rating for the remodeling market, as they provide beautiful, durable and easy-to-clean surfaces-a must in modern home interiors.

The dealers who prepare themselves to take advantage of the remocleling market with the right products and services will realize substantially increased sales and profits. It's an endless business. The more new construction there is, the more remodeling business there will be.

Economists Optimistic Abouf 1956 Business, Conslruction Ouflook

Business this year rvill be even better than last year, with greater output, higher wages and higher prices in prospect, according to the forecasts of 2Ol leading economists polled by F. W. Dodge Corporation in its annual survey of economists' opinion,

The poll shows the economists generally agreed that total output, measured by gross national product, will rise to a peak in the middle of L956, with a slight dorvnturn in output in the second half of the year.

According to the analysis, the panel expect this year's total nelv construction to be about $41 billion, a very slight decrease below the estimate of $42 billion for last year. However, they expect housing starts to decline substantially, rn''ith a total of 1,150,000 in 1956, and with the rate in the second half of the year lower than in the first half.

Hollowell, Jr., Heqds ASA

H. Thomas Hallowell, Jr., president, Standard Pressed Steel Company, Jenkintown, Pa., has been elected president of the American Standards Association.

Findloy Millor Timber Compony Re-enters U. S. Mqrket

The Findlay Millar Timber Company is now entering into the plywood industry and is commencing the construction of the largest and most modern plywood mill in the Philippines, involving an investment of over $2,000,000.

The Findlay Millar Timber Company was incorporated under the laws of the Philippines on June 15, 1915. It later acquired the interests of the Kolambugan Lumber and Development Company. One of the early stockholders of this company was the late Gen. John J. Pershing.

For more than 40 years the two companies developed in the forest areas located on the shores of Iligan Bay, Kolambugan, Lanao, an efficient and expanding sawmill and logging operation. At the outbreak of World War II, in 1941, it was the second largest in the Far East.

The company's sawmill plant, machine sl-rop, dry kilns, wharf, bodegas, offices, employes' dwellings and all installations were completely destroyed by the USAFFE on May 4, 1942, in furtherance of its "scorched earth" policy to prevent their use by the enemy and, during the enemy occupation, the logging roads, railroads and such like installations had to be neglected, with the result that at the end of the occupation the entire plant was, for all practical purposes, non-existent.

In 1951 the company was sold by its former British owners to its present American parent company. The new management immediately entered upon a reconstruction program of the company's facilities at Kolambugan. It

completed the construction of a new mili in July 1952, with a rated capacity of 60,000 b.f. daily. Unfortunately, a disastrous fire occurred in May 1953 and completely destroyed this mill. Following this disaster the company erected two small mills which enabled it to continue shipments to the United States and Okinawa, on a reduced scale.

The company has again rebuilt its main mill and, with the new mill now in full operation, expects to resume its former prominent position in the United States and other export markets.

The company possesses excellent shipping facilities at its mill site at Kolambugan. Its wharf, which is possibly the longest in the Philippines-being 2,@0 feet long, was completely rebuilt and is capable of docking several ocean-going and inter-island vessels at the same time. Regular calls are made by inter-island and overseas vessels.

The United States and Canada sales agent is Scrim Lumber Company, 111 West 7th Street, Los Angeles 14, California. W. G. Scrim has bee,n with the company since 1920.

The company's present investment in the industrialization in the Philippines is now in the neighborhood of. 4l million pesos. A. W. Robertson is president of the company, Allan A. O'Gorman is first vice-president, S. M. Austin is vice-president in charge of production, and Ruperto Tamula is plant superintendent.

The Department of duction in the first D,700,o00,4n bt.

Commerce reports that lumber pronine months of 1955 hit a record

1*CREI0N FASED PANEIS.. . All purpose plywood

ta\

".'l'his Crt'zort faccd c\tcrior eradc fir plywood is so cxtcnsivc in application and size t'rtttgt' tltrtt thc Ltrrnbcr l)c:rlcr t'lrn grcatly rcducc thc numbcr of itt'ms in-his invcntory by sttx kitrq it- CltE,Z()N- PANELS rcpl:rct: various typcs of plyrvood, shr.lving stock, asbt'stos lro;ttd. stt't'l :tttd:rlutttinutn siding, und nurnt'rous othcr nratcrials. Avail:rblc with cither onc or trr'o ridc flcing. it is t:conotrtical and highly practical for alnrost r'-vcry typc of installation.

CREZ()N Pr\NELS st'n'c tht' Prcfabricatcd Homcs Buildcr pt,rfectly as :rn cxtcrior and intt'rior pl1'srxrd. \\'t':rthcrprtxlf and rt'sistant to chcmiclrls :rnd iunsus .qrorvth, thc surfacc inhibits sr:rin ris.c :rrr<i holds paint for ycars without :chccking. In utility ()r rurnpus roorns, garas('s, :tIld otht'r h:trd usust' urc:ts, CREZON PANELS pr('s('nt a durublc, attiactivc surf:tcc t'r'en unP:rinttd. Rcine rnldc with \r'atcrproof qlucs .;rnd furthr.r protcctcd by a plastic "skin". tltt'v :trt' higlrll dt'sir;rblt' irt t'onstructine kitchcns, birthrrxxns'1nd l:rundrils.

-I'hc N{obilc Ilorttt's l\{;rnufl(tur('r cun forrn CI{EZON FIISEI) PANELS t() cxtrcmc radius on cxtt'rior lrnd intcrior lulls.:rnd uill find it an cxccllr.nt lnatt,ri:rl for c:rbincts. sink tops:rrrd other applic:rtions throuqhout thc trailcrs. C:rbint't:rnd slidinc doors u.ork smoothlv rlithout sticking bc<'aust' \1 :lr[):r{r(' is rrrinilrrizcd.

Commt'rt'i;rl 'I'ruck and -l'r:rilcr l\Iunufat'turt'rs c:rn rt'ly on CREZON PANELS for thc rugecd strcnqth and tough surfacc dt'rnandcd of thcir mati.ri;rls. Severt' tests havc Drovcn ,ltg,ll!!i1'- -g_f lltl""L'ty hish rcsist:rncc to abrrrsion, splitting, slrfat.t' drntinc, and *r,irping. CREZON l'USED PL\'\\'OOt) cndurt'. lons :rft('r- otht'r m:rtcri;rls h:rvtj rust('d out or othcrrri.t' dr'tr'rior:rtcd.

IHTSF APPIICAIIONS, TOGETHER WITH COUNTIESS OIHERS, MAKE CREZON PANELS

THE UNIVERSAL TYPE PTYWOOD

STRENGTH-The CREZON PANEL's focing increoses the olreody enormous strength of exlerior grode plywood, moking il somewhol slronger ond more rigid. On some slructure5 CREZON FUSED PIYWOOD siding hos eliminoled lhe need for brocing ond sheolhing, resulting in consideroble sovings on mon hours ond moleriol.

Dl^ ENSIONAL STABltlTY-cREzoN PANEIS ore unoffected by exlremes o{ lemperoture ond humidity, thus reducing groin rise ond worpoge lo o minimum,

FIEXIBILITY-CREZON FUSED PTYWOOD (in the thin ponels) moy be rurved to exlreme rodius withoui ruplure or. disfigurement lo the fqce, ond noiled, slopled, or glued to o fromework for unusuol derignr in modern orchileclure.

PERFECT PAINT SURFACE-CREzoN PANEts, when poinred, show none of lhe delects thol normolly presenl o problem, ond will present o morvelous surloce lor yeors qnd yeo15.

COMPLETE SIZE RANGE-CREZoN FUSED PLYwooD PANE| S ore stondord in thicknesses ol t/t",5/l6tt,3/8tt, \ht,, s/st, and 3/t', with one piece ponels lo 48"x120". Other lhicknesses ore ovoiloble, ond lorger sizes moy be hod by scorfing,

SIMPLIFIES WOODWORKING-The cREzoN overloy keeps the wood fiber lirm ond tight for sowing, ploning, grooving, rouling, elc., wilhout donger of splilling ut or splinlering, whelher the cut is wilh or ogoinst lhe groin.

lS---' -t

For lncreosed Profiis ond More Sofisfied Cuslomers, Get CREZON FUSED PTYWOOD PANETS!

I.OS ANGEIES, CALIF.

645' E. FI,ECI sIIETT lAynond 3-3651

cHlcAGO 7, trUNOlS

509 W. ROO9EVH.T RDlAylor 9-O8O0 FORT WORTH TEXAS

2505 N. E. 33?d STnEEl Ylncwood 2878

DECATUR, ITTINO]S

3OO0 N. 22nd SInEET

Phonc 3-9741

INDIANAPOTIS, IND.

777 NORll.t T|EBS

lAElrorc 6-3485

CINCINNATI, OH]O

3250 FIEOONTA AVE.

CApitol l-1259 corur Bus, oHto

t273 EDGEHI.| lD. AXnin3fcr ,l-3507

SOUIH BEND, IND, tor3 s. r ArN slRE:I

ATlonli( 7-771 5

DETROIT, MICHIGAN

stOO HOWETL AVENUE

TYler 8-2OOO

SAGINAW, MICHIGAN .I234 RUST SIRETT Phone 3-5493

GRAND RAPIDS. IAICH.

224 GRAHAM, S. W. Glendole 6-5466

GnEEN BAY)Wls.

I449 S. BROADWAY

HEmlock 2-4879 ,l^ttwAuKEE, Wls

5OO S. ELEVENIH s'REE?

OR(hord 2-6730

IAINNEAPOI.IS, MINN. 60I ITII STNEET, N.E, 5Tcrling.o-2444

CAtt US ON ALt YOUR IU,\ABER AND PTYWOOD NEEDS. lmmediote delivery from our l4 well-stocked worehouses by compony t1u6k5CL or LCL shipment from the finest mills.

PII;At CONStIUCr|ON ,rtOSltE HOAIIS lUll,DltS

Rcrdio troding post, newspoper, do-it-yourself clqsses oll oided---

Yumq Ycrrd's Business Builr on Public Relcrtions

"We participate in every community project, rvhether it pertains to religion or lumber," says R. W. "Rich" Johnson, manager of the Bell Lumber Company, Yuma, Arizona.

This progressive, retail builders supply concern was establislred early in 1947 \n what was then a rural section of Yuma, south of town, on Highway 80. During the past nine years this firm has played an important part in building both tract and industrial developments throughout the city and county.

Anything for the builder can be bought at Bell Lumber

If the article isn't in stock it rvill be ordered immediately and picked up in Los Angeles for delivery in Yuma withil 24 hours. The big Bell semi rig operated by "Chuck" Bronson is on a continuous round trip schedule betweerr Tucson, Yuma and the Pacific Coast, picking up and delivering materials needed for the many projects presently under construction throughout the southern Arizona area. "Chuck" makes at least two trips rveekly and, in many cases, has made three to keep supplies on hand for the increasing demand.

The Bell Lumber Company was the first retail lumber concern to establish tract sales in Yuma. This has been a major factor in the growth of the company, according to "Rich" Johnson. Facilities are available for the builder in the spacious offices of the firm, and where the contractors and sub-contractors have a base availal>le 'rvith full ecluipment for the architectural staff. Here the complete project is planned from the laying of the foundations to the finished homes; from the materials needed to the labor to bring the developments to actual conclusion.

Another outstanding feature of service offered by Bell is a complete r,r,allpaper department. Here the homeorvner

or builder can select the various colors and finishes desired while sitting in a quiet display room sipping refreshments furnished by the company. The samples are so arranged in library volumes to make it easy for women to choose their interior decoration. The same friendly sales policy prevails in the paint and hardrvare departments. Wall paneling is selected from samples made available in the salesroom, but prospects can view the actual wood products arranged in orderly storage sheds throughout the five-acre yard.

All lumber, cement and building materials are stored in modern new, all-aluminum warehouses. Every standard brand is carried in inventory for immediate delivery to the many jobs now under construction in the greater Yuma area serviced by 8e11.

In addition to rural and tract sales, Bell Lumber Company conducts a tremendous do-it-yourself business. The firm sponsc.rrs the Bell's "Knorv-How" Clinic each Monday evening for the do-it-yourself trade.

This project was so successful last fall the attendance reached over 4000 one Monday evening and the show had to be moved to the school auditorium.

-\t first the Shrine Club rvas leased for the n,eekly classes, but rvithin less than four lgeeks it became necessary to 1ocate larger quarters, according to Johnson.

So fast has been the gro'rvth of Bell Lumber that a branch operation rvas established a few years ago in the town of Wellton, Arizona, about 30 miles from Yuma. This yard is under the efficient manag'ement of Clifford l{eyer, veteran employee of the firm. He fbllou's the policv of communitv projects as outlined by the management committee u'hich have proven so successful in the company program.

-{ll of these things did not "just happen" at Bell Lum-

ber. It has been a planned operation from start to finish. Every media of advertising has been employed. Newspaper and television campaigns are carried constantly on reg'ular schedule. Direct mail and house-to-house solicitation is conducted by a trained staff of salesmen, and the radio program of Trades and Sales sponsored by Bell Lumber is a daily program over station KYUNI lrom 7:A5 to 7:15 a.m.

Th'is particular promotion is designed for community service. People throughout southwestern Arizona offer everything from soup to nuts in trade for articles other folks might not need that are gathering dust round their place.

Time on this program is offered at no cost to the public. A ferv of the things that have been offered and sold on this radio program include oil heaters, trailers, boats, motors and saddle horses.

Yard Won NRLDA Award

Last year Bell Lumber rvas presented rvith the Arrzona award for Community Achievement in Public Relations by the National Retail Lumber Dealers Association in the back-to-church movement. Bell Lumber also won the Building N{aterials Display arvard in 1954 presented by the Building Materials Exhibitors Association. And tr,vo years ago this progressive organization received the Douglas Fir Plyrvood Association arvard for Yard-of-the-Month Sales Promcition. Coupled n,ith strong community ties, these are but a few of the n.rany tl-rings tl.rat have played an important part in Bell progress.

A close-knit company of 20 employes, Bell is proud of the fact that every man is a salesman. Regardless of his regular job, be it truck driver, yard worker or counter man, if you are a Bell man you are a salesman.

Even Pat Bradley, secretary-office manager, came from a long family of lumber foik and she will drop her pencil and take care of the trade should the demand occur. During the big Bell's Decorama held during the month of December, ali members of the staff participated in the capacity of hostesses, salesmen or instructors.

At this shorv customers received free instruction in painting, rvallpaper application, u,all surfacing and paneling. Actual demonstrations n'ere made by factory representatives and the public was presented rvith cloor prizes that included products of the firms participating in the big sales event. Approximately 5000 Yuma citizens attended this 10day sholv rvhich 'rvas climaxecl at the Christmas party for the entire community.

Harry Borvles, assistant manager of the Yuma yard, declared. "The people of southern Arizona have learned during the past decade tl-rat ir-r order to build well, they should see Bell, so we have adopted that as our trade-mark slogan and each and every employee is ever alert to cttstomer services."

As Yuma, and Arizona, grows, so will the Bell Lumber Company, an organization of good retail lumbermen dedicated to the project of good service and fine dealing rvith the public. "As our community grows-so shall rn'e," declared "Rich" Johnson-a real merchant in a fast-growing area and a man u'ho really believes in "Community Service"...and "Communitylmprovement."

R. W. "Rich" JOHNSON, mqnogor of the Yumo yord, is shown in rop pholo; others ore Poi Brodley, Driver Chuck Bronson, ondo Wellton yord driver. Store qnd yord scenes on opposite pdge; noie fhe "woodworking" Sontor.

ft's an lll Wind

Looks like a lot of intelligent and well-informed people in the world are deeply concerned about the rapid growth of population here and everywhere, and wondering if this globe-which the best astronomers say is about five billion years old come next Thursday, will be able to continue to wheel and deal not too many years hence.

From what we read, we gather the following skeleton of facts on the subject: The population of the world is increasing at the rate of about 70,000 people every day, or 25 million a year. Increased improvement of medicines and in ways of living has enormously extended the average human life, and thus brought on apace the population increase.

fn some countries on the globe the population is now doubling every 25 years. There are at present about 2,500,000,000 people in the world, and 45 years from now there will be about four billion, and one hundred years from now there will be about 7,500,000,000. In 1940 the United States had 132,000,000 population; today we have an estimated 166,000,000, an increase of about 34,000,000 in just 15 years.

What the scientific sharps are worrying about is, what is the world going to do with all these people and, especially, how will they be fed?

No doubt these are very serious matters and must be taken into consideration by planners. But to this writer comes the thought that it is indeed "an ill wind that blows nobody good." Just think of the houses that are to be built, the garages, the business buildings, the schools, the stores,

An Edltorial the churches, and all the other building things that must come to care for the great population growth.

Unless these scientific sharps guess wrong-which is not at all likely-the lumber and building industry has one primary duty, and a pleasant one: to furnish the buildings for the world of tomorrow. What a pleasant thought !

Colleges Gontinue Deoler Courses

College courses showing employes of retail lumber and building material dealers how to help homeowners, modernize their homes, and how to distribute building materials efficiently and economically, will be offered in 1956 by 12 colleges and universities. The courses, which last from two to four weeks, are sponsored for the ninth consecutive year by the National Retail Lumber Dealers Association. To date a total of 6.300 employes frcm 4,200 retail lumberyards have attended 164 sepafate courses.

The courses will be given during 1956 at Michigan State, North Carolina State, Ohio State, Purdue, Southern Methodist, State University of New York College of Forestry, Pennsylvania State, Manitoba, Massachusetts, Minnesota, Missouri, and Washington.

The curriculum for the dealer employes, includes subjects such as building product uses and characteristics, estimating building costs, blueprint reading, making it easy for the customer to build, mechanical handling of building materials, modern store merchandising techniques, and how to satisfy the do-it-yourself customer.

Beguty ond Comfort with Finger-tip Control Eosy lo InstollInexPensive

IOOK -AT THESE PHOTOGRAPHS, AND WHY sUN-SASH WILI OPERATE

ESPECIALLY DESIGNED FOR THE \TINDO\(/ REPLACEMENT MARKET IN \TESTERN STAND.

ARD HEIGHTS

Plus All Regulor Sizes. the largest-selling louvre window ln rhe world -- over 8,(XIO,OOO now in use -- reslsfs rusf ond corrosion.

CHECK THE ENGINEERING FEATURES THAT SHOW IN OPENINGS WHERE OTHER TOUVRES FAII

o ATERT DEAIERS: When You Stock THIS TOUVRE WINDOW, You Con SEIL WITH CONFIDENCE

-gs6quss SUN-SASH ls the Best-louvred Hordwore Avoiloble

UNCONDITIONALTY GUARANTEED Agoinst Mechonicol Foilure for the Lifetime of Any Building ! ! !

SAN FRANCIS(O GTASS COMPANY U. S. WHOIESAIE SUPPLY CO.

5234 fllission Sl- son Froncisco

JUniper 5-8690

(All rhe Boy Areo) I\ r

MttLwoRK MART, lNC. t

Alhombr.r of R Sfreet, Socromenlo Hfllcrest 7-M4l

(All Sqcromento Volley)

lllh ond E Streets, ,nodeslo

MOdesto 2-2501

(All Son Jooquin Volley)

CAt DISTRIBUTING CO.

83O E. Commercial, Los Angeles l2

MAdison 6-4555

(All Southern Coliforniq)

Duroble Fir Lumber & Plywood Co. Enters Exterior Plywood Morker wirh Excellent New cclpello Mill Fociliries

Commemorating an extensive plant expansion, including the installation of exterior plywood equipment, Durable Fir Lumber & Plywood Co. at Calpella, California, celebrated the occassion rvith a big open house on November 17. Thousands of people from the surrounding region took guided tours through the big new plant, formerly called Durable Plyr,vood, r,vhich now employs 225 and has one of the county's largest payrolls.

Under the control of Twin Harbors Lumber Company of Aberdeen, Wasl-rington, which took over the majority of Durable stock last January 1, the Calpella firm has grown to one of the county's leading industries. The plant is also the largest plywood factory south of Arcata, where Twin Harbors operates another plywood mill.

Twin Harbors Lumber Company had been a minority stockholder in both operations for some time, and also took over control of the Arcata mill last January. Henry Anderson of Aberdeen is president, Don Anderson, his brother, is vice-president and Edgar Anderson of E,ureka, a nephew, is secretary,

The Durable Plywood Arcata plant recently underwent extensive modernization, its four-foot peeler lathe being supplemented by a new eight-foot lathe and a modern direct, oil-fired Coe dryer, which give the plant a monthly production of nearly 4,500,000 sq. ft. of interior plywood.

At the helm of both factories is capable and affable Ted Stolesen, general manager, an old hand in the lumber industry and with 20 years' experience in the plywood end of it. Besides vastiy increasing production of Durable Ply-

'*'ood at Arcata, Stolesen (left) has brought the Calpella operation from 3,000,000 sq. ft. a month to better than 4,000,000 sq. ft.a jump of 33 l/3 per cent. In addition, the Calpella plant has now gone into the production of exterior plywood for boats and other iten.rs rvhere rvaterproof plyrvood is needed. The plant formerly made only interior plywood.

Ted Stolesen, who can talk plywood all day and never repeat himself, also has a son in the business. Rolf Stolesen also talks plywood with relish. He is sales manager of Durable Plywood Sales Company in Menlo Park. Another son, Edward, is in the retail plywood business in San Jose.

The Calpella mill itself uses $1,750,000 in logs a year, ali bought on the open market, some from the Ukiah region. Some of the logs also are shipped down from the Arcata log deck and, in addition, the parent company owns some timber in Mendocino and Humboldt counties. The latter timber is being kept for a reserve supply.

l)urable Fir doesn't \\'aste any of its logs, either, except the bark which is burned. Log cores are salvaged and sent to a newly installed lumber mill which produces studs and other lumlter. The sarvmill is also operated bv the comDanv

(Continued on Page 28)

including some Chips from the

DURABIE HAS FNOUGH IOGS on hand to losf oll winrer in log pond ond deck ocross the county rood from the new mill building (rop photo, obove). Production of tha Colpello mill, coupled wirh rhe Arcofc plonf, is expected to exceed 100 million sq. fr. for 1956. Giqnr lorhe "unwinds,, sheets of wood from o log (cenrer phoro); sheets ore rhen dried, lominqfed qnd bondad in o press of 3(X) lbs. ro rhe squcre inch. after which the rough but completed sheet of plywood is reody for cutting to stondord sizes ond finishing by sonder. Men work with heovy glover ot the sticky iob of bonding the sheets of wood thot go to mcke the product (lower photo).

and

turns out 60,000 board feet per day, outside custom planing in its planing mill.

'$7e're independent! Because we're independent we're free to handle many lines any line that's best able to do a better job for you. rve're not so independent that we've forgotten our top suppliers, our good will sources and our friends in the industry, but we are independent enouqh so that we don't have to dance to any manrfactuier's tune or to push only his brand. Thirty-eight years of specialized experience with local building conditions enables us to select without ptejudice the finest quality materials suited to your individual needs. This experience is yours to proft by. lfhy don't you give us a whirl ! FAST SERVICE ON: the best in Plywoods Simnson Board .Formica Masonite Brand products Acoustical Tile.

955 South Alameda Street I-os Angeles, California TRinity 0057

MrMsrR or NattoNar Prvvooo Drstnlsurons AssocIATIoN

Ostling'-The Quality Door That Gives You More

lf

Ostling Flush Doors ore engineered

lo

is

It takes two to tango but we step it alone . .

T\TENTY.FIVE YEARS AGO TODAY

As reported in The California Lumber Merchant January 1s, 1gg1

(This was in th.e aery lozuest d,epths of the d,epression that started in October 1929, and, the editorials and mwch of the reading matler and ads were d,euoted, to cheerfwl and h,opeful things. Little did they hnow zahat a long, hard row they had. ahead of thenc before the business sun zpould sh.ine again.)

Here is a picture of a mile of lumber being transported by truck over Cahuenga Pass, in Hollywood, from lumber yards to the Universal Picture Studios, in Universal City. The mile of lumber consisted of 101 truckloads, holding over 600,000 feet of lumber, shipped by Hammond Lumber Company, E. K. Wood Lumber Company, and Lounsberry & Harris, all of Los Angeles. The caravan covered the pass from end to end.

Charles A. Balm, manager of Mill "8" at Scotia, California, and employed for twenty years by the Pacific Lumber Company, died Nov. 29. Splendid resolutions concerning him went out from Scotia to the press.

The Sun Lumber Company, Reverly Hills, has created a wonderful display in their plant to aid home builders. There is a rustic corner, part of a kitchen, a breakfast nook, and

other house units that are attracting much attention.

The West Coast Lumbermen's Association has issued a new "Douglas Fir Use Book," explaining to engineers and architects the many uses of Douglas Fir.

Schafer llros. Lumber & Shingle Company, Nfontesano, \\'rashington, has opened a sales offrce in the Western Pacific Building in Los Angeles, with E. E. Schmidt in charge.

Chester Minard of Sacrarnento has been appointed Vicegerent Snark of Hoo-Hoo for Sierra, Yuba, Sutter, Colusa, Yolo, Placer, E,ldorado, Sacramento and Nevada counties in California.

On January 2, James Tyson celebrated his 50th anniversary with the Chas. Nelson Company, San Francisco.

On January 2, Wm. G. Dugan of San Francisco, secretary of the Dolbeer & Carson Lumber Company, celebrated his 47th anniversary with that concern.

CHICKAMAUGA RED CEDAR CLOSET LIN ING

Guare nleed lo be fhe last word in aromalic red cedar closet lining, manufaciured in lhe linesl cedar closet plant in America, we are mainlaining our repulalion of years past {or furnishing the besl only. Localed in lhe heart of the cedar counlry, only fhe highest quality logs are selecled from which lo male our lining. Available in lwo sizes, 2t1r" and 3t/r" wide and 3/6" thick, packaged 50 board {eei, wrapped in heavy kra{f paper.

We are also manu{aclurers of so{l-terlured, precision-milled, qualily-made Chickamauga Appalachian oak flooring. Every board thal goes inlo our flooring musi meet exacting requiremenls and avery board is seasoned for a minimum of lhree monihs.

lorge sfocks, prompt shipmenls.

SPECIALTIES ARE MONEYMAKERS

Let These Attractive \flall Panels \ilfork for You:

ltAuillsoll PtYw00ll Allll tufrlBER G0.

Vqn Nuys Controctor Heqds BCA

Ernani Bernardi of Van Nuys was elected president of the Building Contractors Association of California at its recent 32nd annual congress in Coronado. He succeeds John Meskell of Pasadena. Other new officers are llarry Griffith, Anaheim, and Frank Yates, South Gate, first and second vice-presidents; Robert Roberts, San Bernardino, secretary, and Warren Hanby, San Gabriel Valley, treasurer.

The BCA now has nearly 2,000 members from Bakersfield south and Arizona west. More than 700 contractors, associates and guests attended the congress. Special awards given included the Past Presidents award to Harry Griffith, the Achievement award to Stuart Seymour, San Gabriel Valley; the Meritorious award to Retiring President Meskell, and a posthumous award to his rvidow for Russell M'

Loesch, Pasadena contractor killed in an auto accident last summer, for his services in the education of youth and helping to raise funds to bring foreign students here for study and housing them in his home; he was active in starting the new construction course at UCLA.

Policies adopted at the BCA congress were aimed at giving the association an even more vital role in Southland construction. New President Bernardi termed the 1956 program the most progressive ever offered to help the entire construction industrY.

American Forest Products Corp. is constructing a $450,000 sales and executive office building on Hyde street in San Francisco. It will be built largely of pine, cedar and redwood produced by the firm's mills.

Servise!

Fountqin Lumber Compony Develops New'Edge-Sorler' To Gut Some Hondling Costs

The costs of some lumber handling have beer-r cut considerably through the installation of a new lumber "edge sorter" at the distribution yard of the Ed Fountain Lumber Company in Los Angeles.

The main advantage of the edge-sorter over a normal sorting chain is that the lumber drops out automatically at its designatecl place . . . r,vithout needing anyone there to pull it off. This permits one man at the head end of the sorter to work independently of any man at the receiving end, and saves labor time ancl effort.

The operator at the head end of the sorter has a choice of six slots into u'l'rich he can drop a piece of lumber edgewise. It rvill immediately slide dorvn and fall out automatically at the proper station.

At the receiving end, there is room for up to 20 pieces to accumulate, so the lumber handler can '"vork steadily at one point before moving on to the next. Another advantage

Delayed deliveries can mean the difference between profit and loss in many a lumber or building materials yard. Calaveras keeps faith with its dealers by operating the largest company-owned transport fleet in northern California on split-second schedules to fill its delivery commitments.

Take advantage of this unusual service. It will save customers and make money for you!

OPERATOR AT HEAD END of sorter hos choice of six slots into which he csn sort lumber by grode. width or length. Mon ot receiving end con work steadily ot one point before moving on lo the nexi.

TAITRE]ICE. PHITIPS TUMBER G(l.

OtD GROTYTH FUtt SAWN REDWOOD

GRADE STAMPED DOUGTAS FIR . ROUGH DOUGLAS FIR

PRECISION TRIMMED FIR STUDS CERTIGRADE GDAR SHINGLES

42O N. CAMDEN DR,IVE-R,OOIVI 2Os-BEVERLY HILLS, CALIF.

I{ARVIY HO

l1 t- |, I t|ir'.-;Ll\ 1i,l)|ll tt :rt ;r 1i :I q1,

llt,. :t .1, 1;tr(. :L,l,ri,l- il-, l rllr,lrlr 1,, -, ,t itnq 1,\ \l;L1ll rrr'lilr. l, rqLir.;rr,l riLr \ I'ii, r ,lr,,ir'- 1il,r1irlrii l11 rir,11r 1t Iltt ;tr|1.;tqi' ltrrlr I\,,r,i.

Anv interesteil lr-trnberman is rvelcotnc to inslrect this sol-ter at the Iid Iiortntair, J,rtmlrcr Compattr'', 62 l8 Sr,,. Hooper Aventre. l-os Angeies, Calif,rrrrra.

Woodwork InsfEtufe's Fifth

Annuo!

€onvenlion in !-os Angeles Jon. 27

'llrL lrlilr ;rr ltt;rl ,,'111, 1 1 I r r,' \\,,,,i'.,,r1.

,,: ( :Ll:l,,rrr;r rrrll l,, lr,1,1 ;': : , \rr ,l--:r,l,,r i "

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l lr, l,,r,rtri ,,r t tr , ' t rl L i)lt \ l,,il..-l;t\. l;tlliiitl \

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Salcs Reprcwrniva for:

' BERRY LUMBER CO.-PINE GROVE, CAUF.-Hish Ahitude, So{t Texture Pine-White Fir Roof Dacking

OSCAR HEDLUND LUMBER CO._BIDWELL BAR, CALIF._ Kiln Dried Pine Boards & Paneling-Douglas Fir Dimension, Whiie Fir Roof Decking

MOSS LUMBER CO.-8URNT RANCH, TRINITY COUNTY. CALIF.-Hi9h Qrolity Old Growth Douglas Fir Boards, Dimension & Timbers

' SIERRA MOUNTAIN MILLS_NORTH SAN JUAN. CALIF.-

Kiln Dried Pino Boards-Shop & Uppers, Douglas Fir Dimension & Whiie Fir Roof Decking

Shiyped pronpt\ fu truch and triilu anlvherc ift Califomia , or b1 rail to )oar slar or siding any-

1,,...1 ;il,l ll- ( llr..rll, !i)ltjl);lr\ )- ljtt. \\\ l - , j,t(.( 111;r!(fi_\ i,,r ilr,' rr rl lt,'tl. fr,ltt-tti ,l lll!'!':L-1. tiiltl\\( -l ;tl, (;rrr;rr1ll. \\ 1;Lt rL lr;L- L -.1\ '', lr, r,,rt,i'Lr-,,t rlr, \\,,, ,,1 itr,t'li ltl:li11llr ,,i (:Llli,'lttt;L irlll i,, ,,1 -1,!,l,tl lt r, r',-l il' rirL irqirl ,,1' rr ltlrl lt;r. lri'('r: ,rr,,,ltl,ll-lt,',l t,'t iit, tt lllrr,,r'l' ur,iLt-tt\ ,)l illr r'lL.l lrr it-- t l;rr l]lt!'r \(';rl-. l ll, \l,il,,lill(,,11,1r.11rr ;Ll-', ilr;lllli:riltr lr r',r-l 11111(itil 1r, t--l-l ll ,t ', i-' lrrL' \\r,|rl11 ,,r1.rrq ir,ltt-trr 1,, 1t;litt (-lttlliLlr'l- ;ltlrl l( lr;rl,lr" t;rl,i' ,,tt.

Herzog Builders Supply Pictured

.l lr, it:rf,l-,)ilr(' |li'\\ r, t;rrl -1, l(' ,,1 llli rlr rr ltlilll,r l\,tl,l ,,1,r'rL',i I'r Il,r';r,,q llrrrl,l,t: \tt1't,11 ',i .l(tr'tt \rrl,lllr liir,l >:r( l:rlll( 1t,, ,r:r- i,r, tllr!,1 t,, -r'1 i-.11t ,'1 lltt i;rL l:ttlli'lLl, li,,r'l;t-l llr,lrtlt l lrL r;rr,l t-,,rrtr,,l 1,,, ll;Lrt.r ;rri,l /,tl:, li,t .rr'!. (,lr('l;t1,,1-- ,,1 :t l,,iqlrrq t,,llLi,. ll\ ;lil,l llliil- irr \lr Itl, l',,rfl, ( )t'r'. l-ttttri,r't l,,r tlrL' _\;rt,i t- ir;tll.l,i,r'Li'l t,, \;l( r;l llt(lt, lt1)llt llrr'()r,1,'t,rtt:ll- ll, lrl-ltr lll i-llr',1 ir,,, ',! -i,,Ti'. \\rfll r l,l,itttr'-,lrlr'. r,i,l lll- t,,ll((l,,lli-lrlL ;,il,l.,ltlt r:!'\. lr,li-!- l1r, i:rt'l - l,Lrii,lirrq rr1;11, rt.ii-. l';lltt ;rt,l ll:Lt,l \\;rlr ;tltrl \'' r- (,)r -llllri!,1 l,r ( lltl-itt 1l,'tr L'. lll i';,tt l\(lll)!'t- i ;lr,l\r'r lirl I1Lt.r, q -l,rtt'

Apoche Co. Exponds fo West Coqst

\\rlli;rir ilLtttr lr;,. t,r'Lr r',, ,,1 : ',t!1'l,tr'-t'irlr , l " \1,,,,1, 1 ,, ,,1 | ',r1 \\,,r'tlr. irlt,'lr'-;r L lr;lr l', I rrr, I lr;Ltrliri,l il ( r rlr,,r - ;rl!L-l 'll-liil,lli,,l ,rl ,':rl' ii,',,tlr I ll;ltll,,rill1,.,,,1,l j!.r\ r ,tr'.t],,] \r'-r r,:t-i -;ilr'-,t\t\rlrl,i \1,;1,l, ;Lr,t iltrLlri \\rr rrr - Irllil,,-r. \1,;t,lt, lrl!'-l(l('i i ;r- litc l;lllr;r rr'-lrl ,,i ilr, ,,li l,,ll l - 1 \1,,1: ,llr 1 -,lli - ,,r 'l,l',l,ll' rtfilt,,t ltr'i ,,1 ll,,,,tlrr! l,,l lrL irlr Il:rrrr- ,,illr'l Ilr, \1,1r, r, t,, il-,1 -;Li,'-lt;ttt ii, l".l]

And life was ws1 Besideqit, kep oqt tfie $n€

NEED QUATITY REDWOO D?

BETTER GAII. I.ERRETT

Complete Stock of Redwood Uppers - Priced Righr

LERRETT LUMBER COMPAI{Y

Where <r concrete oI higrh qucrlity is desired in OIID OR TWO DAYS

VIGTOR HIGII IARI,Y STNIilGTH PORTI,AIID CIMTIIT

TYPE IIT

THIS PRODUCT

Reduces construction costs by lcster working schedules and quicker re-use oI forms.

Allows mqrked scrvings to the concrete products mcrnulccturer by reducing curing time, curing spcce, qnd inventories.

Pqrticulqrly cdvcntqgeous in pouring trclfic intersections, repcirs in opercting Inctories and stores, mcchinery foundations, tunnel linings, AM

AI.T. OTIIDR COTISTNUCTIOII ACTIVITT WHERE PORTI.AIIID GEIITDTIT S USED

AIIID TIME IS Of PARAIIIOUIIT IMPORTAIICD

Duroble in Exterior Plywood Morket

(Continued from Page 20)

chipper are sold to Masonite, and even the sander dust is sold to the Portco company of Portland.

Remodeled Without Production Loss

The expansion at Calpella cost Durable Fir Lumber & Plywood Co. $214,000. This went for nerv boilers, a new boiler house, modern, automatic patching equipment, enlarged buildings and other innovations. During the expansion, Stolesen even built the new factory building right around the old one, thereby allowing the plant to continue operating in the old building until nervly installed machinery in the new building was ready to take over the production. The old building was then dismantled, again rvithout loss to production.

The main plant building now has 4O,000 sc1. ft. of floor space, all on one floor. The new patching machine is entirely automatic except for feeding and saves the work of two men. However, it has been pointed out that Durable Fir now employs more men than ever before. The nerv hot press for making exterior plywood cost $60,000 alone and was installed by the Columbia Press o[ Hamilton, Ohio.

Most of the plywood made at Calpella is sold to jobbers in California; however, Sales Manager Rolf Stolesen soon expects to be taking on eastern business due to the increased production of the two plants.

Plywood originally came to California about six years ag'o from its native Portland, Oregon, where it lvas born 5O years ago last June. Presently, there is a mill at Willits

most versotile JOIST HANGER ever developed

and a plant at Sonoma, but the Durable Fir Lumber & Plywood mill at Calpella is the only manufacturer of exterior plywood betlveen Eureka and San Francisco. It is also the largest plywood mill south of Eureka.

From the stockpile of finished material, tl-re company ships out another of Mendocino county's many wood products that have helped build the industry and speed up the economic growth of the area.

Nutter Lumber Co. Nqme lo Remqin

Additional details on the purchase of the Nutter Lumber Co., Pomona, by the Chino (Calif.) Lumber Co., reported in tl-re January 1 issue, reveal that the yard rvill be a rvholly owned subsidiary of the Chino Lumber Co. but will retain its present name and be operated independently, according to Albert N[. Carlson of the Chino company, 'r'r'hich is owned by a partnership of Ed Jackson and Duff Hansen of Claremont and Mr. Carlson, and was founded in 1946 and has a staff of 40 today. The Nutter yard employs eight persons and its president, J. Fred Nutter, died last July. It started 24 years ago and rvas sold by his estate.

Robert C. Witter, u,ho u'as vice-president and general manag'er of the Nutter yard until an illness Iast year after 20 years u'ith it, returns as general manager.

Hqy Heoding Hedlund Eostern Sqles

Curtis Hay, for many years associated with Mauk Seattle, recently joinecl Hedlund Lumber Sales, Inc., at Sacramento, where he has been placed in charge of eastern sales. Huy had been active in the eastern market for Mauk Seattle, and also for L. B. Garrett & Company in Seattle.

CUIfluilQrilNq TbilB!

Ply Meosure cuts invenlory limc by hours. EVEN DAYS !

)

USII{G THIS HAilDY RUTE.., OIIE IIIAN CAN ACIUAI,IY INVEI{TONY A $200,000 wARtHousE stocK t1{ 1r$ IHAN rwo Hount

The PTYMEASURE iso sfeel messuring tope with thickness desig. noiions printed legibly on both sides. To counf moleriol sheels, SIIIIPIY HOOK THE 'API TO THE TOP OF IHE STACK AI{D RilD THE coul{t off rHr Boilom.

ll you deol in Plywood, Gypsum Boord, Fibre 8oord, Asbeslos Boord ,., you con't ofrord to be withoul o PLY MEASURE. Chetks loqds...fills orders...counfl

CARRY II

AROUIID IN YOUR POCI(ET

Moc-Young Lumber Go. Universql Stud Co. for premivm qualily sluds Hulbert & Muffly Co., Inc. for C.R.A. Redwood

Mathews lumber Co. Plumqs Pine Co.

Sqnd Creek lumber Co.

Ior better Sugor & Ponderosa pine

Peqrson fttoulding & Lumber Co.

lor quality mouldings

Pattern and, fnisb; green or dry in botb Reduood, and Pi.ne

1UMBER CO.

Soulhern Colifornio Olfice: ll00 So. Beverly Drive

[os Angeles 35. Colifornio

CReslview l"618l or coll operolor Brodshow 29441

TWX-Beverly Hills7225

Norlhern Colifornio Office: 7ll D Slreel

Son Rofoel, Colifornio

Glenwood 4-7754 or coll operolor Enterprise 12292

TWX-Son Rofoel 12

Happy Little Handsaw

Once upon a time there lvas a new handsa'n' that grerv sadder day by day because nobody seemed to u'ant him, even though there was so much l,vonderful rvork for sarvs to do. The good old savr'-maker who had brought Little Handsaw into the lvorld rvarned him that tears woulcl make him rusty, and at last took him on a visit to the woods and mills.

In this rvay the adventure began. And if it doesn't seem natural to you for a young handsarv to cry and shed tears to the rusting point, and for a good old sa',v-maker to feel sorry for "him" and take him on a trip to the woods, then you are simply not up to date on )'our small-fry reading matter.

"The Happy Little Flandsaw" is the title of a modern little story book by Robert E. Mahaffay of Portland, with dazzling illustrations by Milli Eaton of this same river town. The West Coast Lumbermen's Association is the publisher.

C)ur American folklore is packed rvith tales of animals and things that act and speak like human characters. There u'as Davy Crockett's talking raccoon of Great Gap-the story that made him famous. There was Paul Bnnyan's trotting and talking trees. No'"v there is Disneyland, in which tools and macl.rines behave and speak. as u.ell as mice and men.

SawSeeing...

But about our story, norv. Well, some folks go to the rvoods for sight-seeing. Little Handsarv and the sawmaker-rvho was a fine old liler, too-rvent to the lvoods for sarv-seeing. Thev did not stop, look and listen until they came to a team of timber fallers at rvork with a giant, roaring chainsar,r'. They rvere ripping and snorting through the round stuff. It looked bad for the birds.

Little Handsaw felt worse than ever until he rvas shorvn that many seed trees were left by the fallers and that the forest lr'ould always be a home for r,vildlife, u'hile grou,ing more trees to make more logs and lumber. But he still did not feel so good as he compared the great power saw with the little sar,v that r'vas himself.

This sad sense of smallness ancl ttselessness in a world of giant trees and machines grerv in Little Handsa\\r as he u'as led on through the timber ancl the tnonster of :r mill. On from the mill's log deck Little Handsarv looked upon the size and rvork of the headrig bandsaw, the edger, trimmer, resaw and gang. He heard the roars and screams of the giants of labor. He rvas feeling mean and low, and not only sad, when the good old man led him out of the mill.

But then the rvay of iumber's progress from mill to enduse \vas follorved, and I-ittle Handsarv at last stood before the carpenter rvho rvas building a house. If I u'ere to tell you rvhat happened then, it rvould spoil the story. Read the book.

Early Learning Lasts

For many, many years I've fussed arottncl u'ith the need for telling and showing the many fine and exciting and colorful stories of forest industry to the very young-the

Nfilne-agers, to make it clear. I've tried my own hand at it, but did poorly. The Mahaffay-Eaton production fills the bill. It is being distributed throughout Oregon, Washington and northern California by the West Coast Lumbermen's Association, and teachers of the first and second grades are going to love it.

Zeesmon Plywood Corp. Doubles L. A. Office crnd Worehouse Fociliries

The steady growth of the Zeesman Plywood Corporation has reached a new level, makir-rg it necessary to double the warehouse and office facilities, announces Norman Zeesman, president of the concern. The new warehouse space adjoins the original location at 2316 S. Santa Fe Ave., Los Angeles.

In announcing the expansion of the Los Angeles facilities, Zeesman points out that, since entering business in the mid1940's, the company has built steadily upon the foundation of "attention to customer preferences and sound knowledge of the rnaterials handled." Today Zeesman Plywood Corp. has warehouses in Fresno and San Bernardino, as well as the home base in Los Angeles, and is recognized as one of the west's more progress,ive and stable suppliers.

Norman Zeesman and his general manager since the beginning, Jack Baser, have gradually added carefully selected items to their inventory, so that they are in a position to supply their customers rvith the widest range of allied products from domestic fir plywood, other domestic plywoods, the most exotic of imported panels and, of course, the old stand-bys such as Celotex products. Keeping pace with the trend toward tl-re beautiful laminated and plastic-surfaced panels, Zeesman stocks such well-known lines as Pionite.

A few years ago Zeesman developed the ZEE-DO'O'R line, which now embraces flush and panel types and various types of screen combination doors.

Stocking well-known and highly advertised lines, Zeesman has utilized progressive, large-space advertising in such wellknown journals as The CALIFORNIA LUMBER MERCHANT to keep the trade informed of developments. Incidentally, the back cover of the January 1 issue is to be the front cover of a new wholesale price list binder which will be one of the new features of Zeesman promotion for this vear.

No Motler How Thin You Slice It --"Make mine porcupine, medium rare."

You may give such an order sooner than you think if Western foresters have their way. They have undertaken a nationwide search for good recipes for making a delicacy out of the porky (sans quills, of course), and perhaps thus create a demand rvhich rvill reduce porcupine numbers in Western forests.

So heavily infested rvith the quilled animal are many of the Western Pine woodlands that Chief Forester Ernest L. Kolbe of the Western Pine Association has estimated annual losses to porcupines in the millions o{ dollars. The bark-hungry animals feed on young grorving trees, stunting their growth, killing many and drastically cutting back forest productivity.

"It has reached a point," Kolbe declared, "rvhere porcupine damage must be rated right along 'ivith forest devastation caused by insects, diseases and forest fires."

Forest agencies this year, among their attempts to control the pest, called upon hunters to shoot porcupines lvhenever thel' ran on to them in the woods. But it is felt if the porkies could be fileted, broiled, barbecued or roasted to make them attractively edible, the incentive to search them out would be greatly increased.

Oldtime foresters recall the bristle-pigs can and have been tastily prepared for eating, though the only available recipe which has come down through the years from the lumberjacks of Paul Bunyan's day runs something like this:

Take drar,vn porcupine, remove skin and quills, and soak in salt water 24hours. Stretch out on pine board, fasten securely, and rotate over open flame. Be sure the meat is basted adequately in its own juices. Marinate with sweet blend of sherry and juniper juice, spice heavily with powdered pine nuts. Garnish with pine greens.

Then, remove porcupine from board and throrv it away.

Eat board !

Seriously, the Western Pine Association is asking that knolvn recipes be sent to its office in the Yeon Building, Portland 4, Oregon.

Mon's Best Moteriql

By C.H. White

God planted trees in Eden, And our first parents played, In groves all green and friendly, In leafy bower and glade.

Then outcast from the garden, To rout his newborn fears, Man made from trees his weapons, His wooden clubs and spears.

He brought the beasts to halter, He tilled the virgin lea, And always good wood furnished The tools of husbandry.

Wild winds flung on the waters A branch; man watched it float, Then shaped with fire and scraping, His first small woode,n boat.

Contriving stauncher vessels Of wood and venturing wide, He sought for trade and conquest, Wherever runs the tide.

He lined his cot and caBtle, With splendid panelled walls, And finely fashioned fittr,ngs Of wood adorned his halls.

The other sorts of substance, Cut, carved, or tooled by man, Have not the warmth or friendship, Of wood, nor ever can.

Man's cradle, bed, and coffin, The nearest things he knows, All come from God's green forest, Where good materiaf grows.

Whenever man would fashion, A thing light, strong, and good, He needs this gift of nature, Man's best material-wood.

(The author, th,e late C. H. White of San Francisco, was a member of White Broth,ers.)

Tough Selling

The young man applied for a job as salesman in a clothing store. The manager poi,nted to a suit of clothes of a very hideous color', and said: "Sell that and you've got a job."

An hour later the sa,lesman came to the manager, all smiles, but with his clothes torn, and scratches on his hands and face. "I sold that suit," he said happily.

"You must have had a lot of sales resistance, judging

from the way you look," said the manager. "Was he a tough customer?"

"The customer was all right," said the salesman. "It was his seeing-eye dog that made me trouble."

Moybe o Chiseler

"My late husband was a wonderful artist," said the boarding house landlady, as she cut the pie. "FIe always found inspiration in my cooking."

"Ah," remarked the sour-faced boarder. "A sculptor, I presume."

"Yield crnd You Need Not Breqk"

Said the great Chinese philosopher Lao-Tsu, who lived on earth more than five hundred years B.C.:

Yield and you need not break:

Bend you can straighten, Emptied you can hold, Torn you cqn mend; And as want can reward you, So wealth can bewilder.

Aware of this the wise man has the simple return Which other men seek:

Without inflaming himself

He is kindled, Without explaining himself

He is explained, Without tatlng credit

He is accredited.

Laying no claim

He is acclaimed.

And, because he does not compete, Finds restful competence.

IIow true is the old saying "Yield and you need not break !"

How completely it comes home.

Got qn Eorly Slort

Two colored GI's were in the first line trenches in World War f, and were under fire for the first time. When the first enemy shell burst near them, they got all the sensation that comes to those going through that ordeal for the first time. Then in rapid succession, half a dozen shells exploded in their neighborhood.

Sam, of the shaky knees, was plumb white under his dark skin, and he said:

"Mose, don't you think hit's 'bout time we-all was gettin' religion ?"

Said the other: "Boy, you suttinly do think slow. Ah got religion jes de minute 'at fust shell busted."

A little over one-half of the nation's forests removed since settlers first arrived has been for man's needs and comfort, the balance was destroved bv fire, insects and disease.

for Your Lumber Requirements, r, CaII ATLAS

- KIIN DR,IED CEDAR

ATASKA YETTOW-PANEI STOCK AND PANETING

DOUGTAS FIR, . OtD GR,OWTH

VERTTCAI AND FLAT GRAIN UPPERS-4/4 to 76/4

SIEPPING V.G.-FLOORING V.G. AND F.G.

DIMENSION KltN DRIED 2x4 TO 2x12

REDWOOD . DRY

CI-EAR HEART-I'A'' GRADE

SIIL AND STUCCO AAOULDING

SUGAR PINE

CLEARS-SHOP

WHITE PINE

SOFT TEXIURED-KLAMATH STOCK

GTEARS-SHOP-CO'VU ONS

HARDWOODS . -

KIIN DRIED

ATDER_PACIFIC COAST-PANEL STOCK AND TUMBER

AsH_POPIAR

BIRCH_DOMESTIC AND IMPORTED

CH ESTN UT-WOR'ITY_PA.N Et STOCK

CYPRESS_PECKY_PANEL STOCK

IAAPLE_EASTERN HARD-SOUTHERN SOFT_

PACIFIC COAST

OAK_DOMESTIC AND IMPORTED

STEPPI NG_SI I.L_THRESHOLDS-FU tL ROUND

PHITIPPINE'TAAHOGANY_IUMBER AND PANELING

MITTING

CO'IIPIETE 'ITIIIING FACITITIES ON OUR PRE'VIISES

ALt WOOD GRID CONSTRUCTION

CONTROTTED MANUFACTURING STANDARDS

'ITUTTIPTE OPENING HOT PRESS

FACILITIES TO 4-0 x 8-0

Odd Sizes o Speciolty

THESE ARE BUT A FEW OF THE MANY FEATURES OFFERED BY

See Record Turnouf for NAHB

l\{ore than 25,000 persons from the home building industry are expected to attend the National Association of llome Builders' annual convention and exposition in Chicago January 22-26. They will see the world's largest buiiding products show and take part in the most comprehensive convention program in the association's l-ristory, NAHB says.

The exhibit areas of the Conrad Hilton and Sherman hotels and the Chicago Coliseum will be filled to capacity with hundreds of new and improved building products and home equipment items. Nearly 450 leading manufacturers and service organizatrons will be represented in the show. There will be over 5O displays of the latest in heating and air conditioning equipment. Appliance and cabinet makers will cooperate in an impressive shorving of over 20 model kitchen and laundry centers in one group. In another section, lumber and millwork products rvill be shorvn by 54 manufacturers and trade associations.

In a full-scale demonstration, delegates will see the actual construction of the shell of a house completed in trvo hours. Maximum use lvill be made of pre-assembled components.

Highlight of the convention program will be a three-hour dramatized presentation on merchandising methods designed to provide builders with sales ideas that rvill keep houses selling at a high rate in 1956.

All persons connected with the home building industry are eligible to attend. Advance registrations and hotel reservations for NAHB members are handled through local

This is our" 63rd, Uear of Reliable Seru?,ce

W. E, Gooper Wholesale Lumher Company, Inc.

Charles M. Cooper

NAHB chapters. All others should write direct to Convention Headquarters, National Association of Home Builders, 111 West Jackson Blvd., Chicago 4, Ill. Requests for hotel reservations must be accompanied by the advance registration fee ($15 for men, $10 for r,vomen). Name, address, business affiliation and date of arrival should be furnished.

Gerlinger Opens New Pofis Depots For Better ond Fqster Service

Gerlinger Carrier Company, Dallas, Oregon, has opened three main parts depots in Oregon, Ohio and Tennessee, according to John Kitzmiller, vice-president in charge of sales. The pioneer manufacturer of heavy-duty materials handlers is now prepared to give Gerlinger o\\'ners who telephone, wire

or write, overnight service on parts anywhere in the nation' The new depots will carry a complete stock of parts in relation to the number and types of Gerlinger material carriers and fork-lift trucks in each territory.

Kitzmiller points out that an ever-increasing number of Gerlinger units in use in the U. S. and Canada have brought about the need for these large depots, and the expansion is in keeping with the Gerlinger policy of better and faster service to customers. Fifty-five American and Canadian Gerlinger distributors rvill continue to stock Gerlinger quality parts in smaller quantities.

A two-color brochure announcing the new parts depots is available by writing or calling Gerlinger Carrier Company, Dallas, Oregon, or by contacting the nearest Gerlinger dealer.

Industriol Lumbermen's Club Holds Annuol Christmqs Porty

Dick Hyland, prominent sports columnist of the Los Angeles Times and former Pacific Coast football great, entertained 100 members of the Industrial Lumbermen's Club of Southern California at the annual Christmas party and banquet held at the Mayfair hotel last month. His subject was sports as applied to business leadership and covered every field of athletics, but the question-and-answer part of the program

was devoted to the big Rose Bowl conflict betu'een UCLA and Michigan State, January 2.

This annual affair is considered "Bosses Night," rvhen the headmen of the various lumber concerns in the Los Angeles area entertain salesmen and general production men of their organizations. Jim Cooper, W. E. Cooper Wholesale Lumber Co., Inc., Los Angeles, is secretary-at-large for this strictly

social fraternity, and through his efforts a fine evening of fun and entertainment was enjoyed by the group.

Lumbermen attending this gala affair included executives and personnel from Angelus Hardwood Co., American Hardwood Co., Atlas Lumber Co., Back Panel Co., Stahl Lumber Co., Bohnhoff Lumber Co., E,. L. Bruce Co., Inc., Rrush Industrial Lumber Co., Inc., B. W. Byrne & Son, Inc., California Panel & Veneer, W. tr. Cooper Wholesale Lumber Co., Mahogany Importing Co., Owens Parks Lumber Co., Sand Door & Plywood Co., Penberthy Lumber Co., Reel Lumber Service, Sanford & Lttssier, Scrim Lumber Co., E. J. Stanton & Son, Inc., Tropical & Western Hardwoocl Co., U. S. Plywood Corp., Simmons Hardwood Cornpany and Westhard Importing Co.

The Inclustrial Lumbermen's Club is an organization devoted to the development of close relationship between sllppliers, customers and shippers. It is foundecl on a strict code of ethics adopted over 30 years ago by the Pacific Coast Hardwood Dealers' Association.

R.oseburg [umber Co. Publicqtion

The Rose6urg WoodsmAn, a new, two-color publication, is issued monthly by Roseburg Lumber Co' for its customers and employes. Each issue of the eight-page booklet, liberally illustrated with photographs, features a specific phase of the firm's operation and its personnel. "A retail lumber dealer can buy our lumber and plywood more intelligently if he knows something about how we produce these products," says Earl Bleile, general sales manager. Dealers interestecl in receiving the booklet may write the firm at Roseburg, Oregon.

There's more beouly in Poine REZO Flush Doors fhon meels lhe eye! Hidden inside rhe richly-groined hordwood ponels ore exclusive feolures found in no other door - regordless of price. Only REZO Flush Doors hove o venfiloted, interlocked oll-wood grid core thot ossures rigidity, lightness, stobility ond trouble-free service in ony climote. lf youoppreciote quolity, you'll choose Poine REZO Flush DoorsAmerico's Finest!

Distributed in Northern Colilornia by

Ve now carry the following Baxco Pressure Theated Foundation Lumber in stock at Alameda aod Long Beach for imrned.iate sbipment to dealers:

Douglos Fir S45 ALS 2x4,2x6,2x8,2x1O, 3x4,3 x6,4x4and4x6.

Special sizes will be purchased from local stocks and pressure treated without delay.

'We offer prompt custom treating service at both our Alameda andLong Beach plants. Your lumber can be delivered to us by truck or treated in transit in carload quantities. Consult us for additional information.

Fritz Wins Wesfern Forestry Awqrd

Emanuel Fritz ("Mr. Redwood"), consulting forester for the California Redwood Association and professor of forestry, emeritus, School of Forestry, University of California, was presented with the 1955 Western Forestry award at the closing session of the 46th annual forestry conference of the Western Forestry and Conservation Association in Portland. December 9.

Baxco Pressure Tieated Foundation Lumber is impregnated with preservative salts in accordance with Fed. Spec. TT-V-571c k is approved by FHA, Uniform Building Code - P.C.B.O.C., State Architect for mudsills in School Construction. and U. S. Governmenr Specifications.

consulting forester for sitce 1934. In 1935, he ference.

Professor Fritz was at UC from 1919 to 1954 and has served as the California Redwood Association organized the Redwood Iogging Con-

"In the redwood industry, Professor Fritz occupies a unique position-for he is the only man who so thoroughly enjoys the confidence of both oldtimer and newcomer tha,t his position as spokesman for the entire region on matters of forestry has never been challenged," said the nomination for the award, which was signed by leaders in the redwood industry. This is a result of his intimate knowledge of the redwood forests from a lifetime spent in the woods.

Since the close of his formal career of teaching (in 19541, he continues to work toward the same goals, and now has the widespread, active collaboration of industrial foresters, management, and conservation organizations.

BR(IS.

P.O. Box 385

Mqnufocturers & Jobbers

Stock ond Detsil Sqsh & Doors 0RESCEI|T

Phones: lexos G4831

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l{ow aYailable to dealers f rom our California plants

lu mber two

Bob Bufkin in Atlos Soles Spot

Bob Bufkin, member of the well-known Bufkin lumber family, has been assigned a sales territory by the Atlas Lumber Company, according to E,d Bauer, senior partner in the firm.

For the past few y,ears, Bob has been working at the mill production level in Northern California to gain grading and handling information. He has also worked in the Los Angeles yard for Dant & Russell, Inc., to learn the marketir.rg and shipping problems of the average wholesale lumber concern. Young Rufkin is following in the footsteps of his father, Don Bufkin, not only in the lurnber industry but also in Hoo-Hoo.

"We are endeavoring to build an organization of young, hard-hitting salesmen u'ho know the problems of distribution

at all levels," said Ed Bauer. "We believe young Bufkin has the qualities of sincere, steady approach so necessary in present-day lumber selling. In a short time he will be covering the territory for us in Riverside, San Bernardino and Imperial counties."

Bob Bufkin resides in Montebello rvith his wife and young son, N{ark. He is a graduate of Alhambra High School and served in the United States armed forces in the Orient following World \A'ar II.

Brookings Buys Timberlond

Crescent City, Calif.-The Brookings Plywood Corp., last month purchased 700 acres of virgin timberland from the Degross Bros. Logging Co.

HEART OF THE REDWOOD AND DOUGLAS FIR

Blonchord Merges Burbtrnk Yord Into North Hollywood Locqtion

The Blanchard Lumber Company this month merges its two retail yards at Burbank and North Hollyu,ood and, in the future, all company business, as r,vell as all general sales of materials, rvill be handled through the handsome new North Holly'r.,'ood office and yard at 5360 Lankershim Blvd., rvhich rvas featured in tl-re August 1, 1955, issue of The CALIFORNIA LUMBER MERCHANT,

The company \vas founded by R. W. and W. A. Blanchard in 1911 with the trvo yards, and the Burbank site now passes from the scene after 45 years. The ne'iv North Holly.ivood yard occupies a city-square block in the bustling Valley. The present offrcers of the firm are R. \\r. Blanchard, Sr., presiclent; W. J. Blanchard, son of W. A. and operator of the former Burbank yard, vice-president, and R. W., Jt. and Lemoine Blanchard, sons of the president.

In his announcement to the trade of the merger, Ross

Blanchard said, "We u'ish to take this opportunity to express our sincere thanks for the fine patronage \\'e have been favored rvith over the many years we have been serving building nraterial needs throughout the San Fernando Valley. We also wish to state rve have genuineh' enjoyed and appreciated the fine business relationship rvith our vast number of patrons and friends and are looking forrvard to continuing this association over the years to come."

Signode Hikes Beckmon

Signode Steel Strapping Company has appointed Joseph F. Beckman to assistant director of sales and manager of steel industry sales. He joined the company rn 1925 and, in 1943, was appointed district sales manager of the Los Angeles area.

hlltuanat

r/\fill W. Jenkins

Will W. Jenkins, 62, owner of the Jenkins Lumber Company, Salinas, Calif., died there November 26 almosl immediately follorving a heart attack. He leaves his rvife, \\tinifred; two sons, \Vesley and \\lilliam G. (Bill) Jenkins, and a daughter Evelyn-all of .ivhom have been rvith him in the business, and another son. Tom. u'ho attends Nlontana State University, Missoula, and tu'o grandchildren.

Will Jenkins \\'as l>orn at Nlissoula, Montana, April lZ, 1893, the son of pioneer residents there. His introduction to the lurnber business came in 1917 u'ith employment by the home office of Nlidland Coal & Lumber Co., Miles City, Mont., as an accountant and, from there, he lvas assigned to managership of one of its lineyards in that area. He lvent into World War I with the 20th Engineers in France and returned to civilian life .rvith his former employer in eastern Montana and the management of another lineyard. He married the former \\'inifred Deakin in N{issoula in t9r9.

Blue Diomond's uniform quolity chorqclerislics ore importont to croflsmen os well qs owners.

UNIFORI CORE in hondling ond noiling

UNlFORrti TAPER in ioint lreqlmenl

UNIFOR'IA SURFACE iN decorotion

All odd up to improved opplicotion qnd betier wolls qnd ceilings.

Coming to California in April 1925, N{r. Jenkins 'ivas rvith the Blackman I-nmber Co. at Hayrvard, then manager of the Tilden Lumber Conrpany's yard at Martinez, and ten years u,ith the Salinas (Calif.) Lumber Co. Febmary 1939 found him establishing his ou'n business, rvhich has developed into the present Jenkins Ltrmber Company at 199 \\r. Laurel l)rir-e.

"No details 'rr.e could give of Dad's life'rvould seem complete to us rvithout some reference to the type of man 1ve kneu' him to be," writes his son W. G. Jenkins. "He had a genuine affection for people in all t'alks of life. Of his lifelong der.otion and inspiration to us, his family, there are no u,ords to describe. The family 's'ill continue to operate the business according to his standards," said Bill Jenkins. "Dad alrvays read and enjoyecl The California Lumber Merchant. as do n,e a11."

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BH&G Announces Contest

Details of the Better Homes & Gardens 1956 Home Improvement Contest were announced by Meredith Publishing Company, sponsor of the contest designed to stimulate, recognize and reward home improvement. It will run throughout 1956 and offer a total of jq25,000 in prizes announced to consumers in the January issue of Better llomes & Gardens.

The contest is divided into four divisions: exteriors, interiors, additions and kitchen-utility area.

Initial entry blanks for the contest will be carried in Better Homes & Gardens throughout 1956 or they will be obtainable from retail lumber dealers, hardware stores, paint and wallpaper stores, allied dealers, real estate boards and financial institutions.

Trade associations, manufacturers and local dealers are being given an apportunity to tie in with the contest, which promises to be a powerful boost to their business. Members of associations and retailers can become "official" contest headquarters, with a $1,000 "headquarters" contest offering special cash prizes for top displays and advertising tie-ins.

Western Pine lssues 1956 Directory

The Western Pine Association's i956 Directory of Membership, listing approximately 375 member mills in 12 states, is off the press. Copies are available on request to the association's office in the Yeon Building, Portland 4, Oregon. A net increase of 13 in member firms maintained an unbroken record of annual gains dating back nearly 25 years.

Celotex 1956 Advertising Compoign Promotes Decrler Newspoper Progrqms

Encouragement of local newspaper advertising by building material dealers will be a vital part of the 1956 national advertising and sales promotion campaign of The Celotex Corporation.

"Support of dealer advertising programs with free ad mats, plus related sales aids, puts our company squarely behind the dealer in his bid for a bigger share of the consumer dollar," Henry W. Collins, executive vice-president, said. "These related sales helps constitute a complete merchanclising program to help the dealer secure the maximum local benefits from the Celotex campaign. Our 1956 program will stimulate home ownership and identify the dealer as the man to see for help in home planning," Collins said.

Local dealer campaigns can be tied in with the national Celotex program to permit the dealer to exploit national coverage. The newspaper ad mats furnished by Celotex, for example, use pictures of the same house featured in consumer publications. "In more than 30 years of national advertising, Celotex has consistently supported the dealer by directing readers, to his door," Collins said.

Consumer advertisements featuring complete projects, such as building a recreation room, are designed to stimulate the demand for all products sold by building material dealers, as well as Celotex products specifically. Particular emphasis is being placed on the do-it-yourself market. Homeowners will be shown that it is easy and economical to install Celotex Tile Board, Finish Plank, and other interior finish products.

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Redwood Region Conservotion Council Stcrrts Fire-nreo Rehobilitotion

Rehabilitation of some of the last fire season's worst burned areas will highlight the forthcoming tree planting program of the Redwood Region Conservation Council, according to J. Harold Robinson of Willits, RRCC president. Plantings, using high school forestry students, Boy Scouts and other young people, were scheduled to start November 16 in Humboldt, Mendocino and Sonoma counties, Robinson said.

Planting of a part of the big 22,}N-acre Orick-Weitchpec Burn will be the major project in the Humboldt county plantings this year, with Eureka and Arcata high school forestry students working together on one site at the headwaters of Little Pine Creek starting last month.

A total of 3O,00O Douglas fir and 10,000 redwood seedlings will be planted in this year's RRCC project in the three counties, and will be spread out on some 12 different sites in different parts of the region. Additional sites for planting have been chosen near Fortuna, Miranda, Willits, Ukiah, Boonville, Point Arena, Fort Bragg and Santa Rosa.

RRCC Sponsors Conference

Attending the first post fire-season conference to be sponsored by the Redwood Region Conservation Council November 11 were some 90 representatives of the timber operators, ranchers, State Division of Forestry, U. S. Forest Service, and interested citizens of the Redwood Region to discuss "The 1955 Fire Season, Causes and Effects."

The keynote address, outlining the over-all problems of the 1955 fire season, was by Waldron Hyatt, vice-president and resident manager, Hammond Lumber Company, Samoa, in which he referred to the joint report of the U. S. Forest Service and the State Division of Forestry on the unprecedented losses during the period from August 27 to September 13, 1955.

He pointed out that in Humboldt county alone, losses amounted to $9% million in payrolls, and 20,000 acres of cut-over land burned (with important second-growth timber, amounting to an estimated $800 million in merchantable timber for the future). Hyatt further pointed out that fire suppression is a losing proposition, however you look at it. He urged that the conference seek ways and means to get the message of fire prevention over so that it will really stick.

Larry Marshall, manager of the timber division of M & M

Robie Worns on Timberlond

Sacramento.-Wendell Robie of Auburn, Calif., told fellow members of the State Board of Forestry they have "the obligation to be dead sure commercial timberland is not stripped of its trees and then thrown back on the counties as tax delinquent." The retail lumberman spoke in favor of regulations under consideration by the board which would put teeth into state law restricting clear cutting commercial timberland. Robie, owner of the Auburn Lumber Company, objected that the presently required filing of an affi'davit, saying the land will be converted to some other productive use, is not enough protection against loggers who might strip a timber stand for quick profit without regard to forest conservation practices.

Woodworking Company, Eureka, presented some of the "Forest Fire Problems of the Forest Industries," in which he pointed out that the major concern is with the failure of a large part of the general public-and a segment of industry-to real\ze the seriousness o{ the problem.

C. W. Fairbank, deputy forester, District I, State Division of Forestry, presented the problems of fire protection in the forests which are the concern of tlie division. He cited the example of the Cazadeto Mutual Agreement under which timber operators in that area of Sonoma county close down woods operations when the relative humidity drops to 3O/o and stop work in the mills when it drops to 25/o. Bulldozers and watchmen are left in the woods, a skeleton crew at the mills, for possible fire suppression.

William Losh, vice-president of the RRCC from San Francisco, reported on his studies concerning the "loopholes" in the state and local city laws which prevent action against throwing lighted cigarettes or other burning material from moving vehicles within built-up areas. Because of these deficiencies in the law, the public develops careless habits in urban areas, which they carry with them into the woods. He proposed action to strengthen State Code No. 300 and enact city ordinances to remedy this situation.

The entire group was divided into three discussion groups for luncheon meetings. These groups lvere headed by Henry F. Trobitz, forest manager for Simpson Redwood Company; Edwin W. Pierson, profcssor of forestry and lumbering, Humboldt State college; and Eugene Hofsted, Humboldt county forester.

Wendell Robie, member of the State Board of Forestry

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nqlurol finish in gloss or semi-gloss. Beoutiftes ond protecls inside qnd oulside.

Perfested REDWOOD FINISH-Now forlified with oddition of SRO-l0l for greoter durobility. Also mode in cleqr qnd colored.

These Redwood Finishes ore best by tesi. Contoins no Rosin. Mqde exclusively of heol treofed oils.

from Auburn, complimented the RRCC on getting the timber operators and ranchers together for this meeting and said that all operations of forestry in the state of California are on a cooperative basis. Such recommendations as those made at this meeting are the sources of state forestry regulations. He further complimented Waldron Hyatt for his fine presentation of the forest fire problems in industry. Assemblyman Frank Belotti of District I assured his full support.

9O,OOO November Housing Stqrts

Nonfarm housing starts declined slightly more than seasonally in November to 90,000 units, the U. S. Department of Labor's Bureau of Labor Statistics announced. Although starts dropped 16/o over the month, November 1955 was the second highest since 1949.

More than 1,250,000 nonfarm dwelling units were started during the first 11 months of 1955; this is lZ3,Z00 ahead of the similar span in 1954. Of these, nearly 1,237,000 units were privately owned, virtually assuring an annual total of a little over 1,300,000 private units in 1955.

All sections of the country shared in the October-November decline, according to early reports from building permit-issuing localities. Active homebuilding cities with greater-thanaverage reductions in build,ing-permit authorizations during November included Los Angeles, where the teamster strike curtailed deliveries of sand, gravel, and ready-mixed concerete; New York City; Dallas, Fort Worth, and Houston, Texas, and San Jose, California.

West Goasl Foresl Producls DEffA-WOOD

A new and excih ing architectural material for fences, windbreaks, car ports, etc. All Iumber needed for 8 ft. of fence included in one handy bundle. Cedar or Redwood.

Dealer Inquiries Invited

Eecaate

YOU OET GIUATITY REDWOOD PROPERLY 'UIItLED YOU GET PROMPT DELIVERY

YOU GET FRESH MITLED STOCK

YOU SAVE 'NONEY ON INVENTORY

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Our Precision Cuslom Milling Assures Gomplete Cuslomer SotisfoctionRepeot Business--Greqter Profits.

STRABIE I.UMBER COMPANY

2 Blocks West of Jack london Squore

537 FIRST ST.OAKLAND 7,

Current Mqrlife Poneling Promotion Shows Use 'Anywhere Under Roof'

Specially designed interiors featured in current consumer advertising and publicity dramatize the suitability ol Marlite plastic-finished paneling "anywhere under the roof."

"To think of Marlite primarily as a paneling for bathroom, kitchen and utility room-which is understandable in view of past emphasis-is to overlook vast sales potentials, which have multiplied with recent additions in the product line," V. R. Nfarsh, executive vice-president of Marsh Wall Products,.Inc., said.

Marsh cited a smart basement recreation room, rvhich has been added to a series of special Marlite settings. The wall and ceiling paneling is presented both in a recently introduced version, tongue-and-groove planks and blocks, and in the long-established form of large sheets. Special uses are illustrated rvith a bar, built-in under-couch storage drarvers and stair risers covered with u'ood grain paneling and a game table strikingly topped with a rvhite panel.

"In the various sizes, colors, patterns and types nor,v available, Marlite is as suitable for living rooms, dining roolns, bedrooms, dens and recreation rooms as it traditionally has been lor 25 years in hard-use areas like bathrooms, kitchens and utility rooms," Marsh emphasized. "Marlite can be-and has been-used as the only interior finish throughout a house. Anywhere and everywhere, it offers the unique appeal of a baked plastic finish that cleans easily and needs no decorating."

One major reason for Marlite's increased acceptance for decorating any room, Marsh observed, has been the devel-

lT PAYS To DEPEND oN Sinrro

Ship From CRA Mills ExclusivelY "For Better RED\$7OODBetter Call Sierra"

opment of the l6"x8t planks and 16'Lsquare blocks to supplement the large 4-wide sheets. The large Marlite sheets, with their own selection of 11 colors plus eight wood grains and five marble patterns, also are suited to more varied usage in home decorating than has been customary, Marsh declared.

Further augmenting lumber dealers' stock of Marlite products is the recent addition of Korelock rigid hollowcore paneling, a tongue-and-groove product that can be applied directly over open framing or over furring, avoiding the need for back-up materials, bracing, mastic, adhesives and other accessories. The Korelock surface is decorated in the same 10 Loewy colors of planks and blocks and in wood grains.

Brodbury Joins Sierro-Nevqda Pine Co.

D. L. "Del" Pugh, owner of Sierra-Nevada Pine Company, announces the association of Howard Bradbury with that Sacramento wholesale concern. He will be active in buying from Northern California mills and selling to California retailers.

Prior to joining Del Pugh, Bradbury had been general manager of the Rocklin (Calif.) Lumber & Planing Mill. FIis five-year association there ended when the plant was completely destroyed by fire. Bradbury originally received his lumber training with the Feather River Pine Mills at Feather Falls. Before going with Rocklin Lumber, he had been plant superintendent for Claude T. Lindsay, Inc., at Dakota, Calif. In his new spot he will headquarter in the Sierra-Nevada offices at 2010 Broadway in Sacramento.

Jim Berry

Our Customers !

PRESSURE TREATED TUMBER FOR TONGER LIFE

For MAXIMUIII protection, hove your lumber pressure impregnoted with BOLIDEN SALT.* BolidenTreoted foundotion lumber is opproved by City, Counly, Stote ond Federol specificotions.

When your lumber beors lhe obove brond, you con be sure it's prolected ogoinst dry rot qnd lermites. With focilities to hondle ony quontity, your lumber cqn be treoted in trqnsit by the corloqd or moved in qnd oul by truck.

* Ghromotqd Zinc Arsenqte

Building Moteriol Disrribulors Hold Biggest Convention

A 94% membership attendance, with total registration up almost 3ofti fuom last year's meeting, brought together 348 building material wholesale distributors and manufacturers' representatives at the two-day annual meeting of the National Building Material Distributors Association, held at the Sheraton hotel in Chicago, November 14 and 15. Building material distributors from 32 states were present, and 53 wives of members in attendance enjoyed the special program planned for them.

R. R. Maylone, president, stated that this was, by far, the best attendance and most interesting business program yet developed by NBMDA.

Clyde E. Rapp, discussing "Is the Building Material Distributor Using National Advertising Effectively?" stated that of the fifty million dwelling units now in the United States, 20/o are comparatively new and in good condition70/a need repair and improvement to bring them up to modern living standards.

He pointed out to the group that the home improvement repair and alteration market today is estimated at between 10 and 12 billion dollars annually-a little more than half of n'hat is needed to keep our housing up to normal living standards.

Indicating that the distributor laces a new challenge in helping the retail dealer capitalize on this home improvement market with qu4lity lines of nationally advertised products-it was Rapp's opinion that the building material wholesale distributor is one step closer to the consumer than the manufacturer of the goods he supplies and, therefore, the wholesale distributor is in a much better position than the manufacturer to infuence the retail dealer sales.

Congressman Noah M. Mason, (R. Ill.) rvho followed Mr. Rapp on the first day's program, told the audience that there should be written into our basic laws a limitation on tax rates beyond rvhich tl-re government would be forbidden to enter except in time of war. A top rate of from 25 to 35/o, properly applied, would bring in more than 50 billion dollars a year and that, Mr. Mason declared, is "a sum much greater than any sum ever collected by the federal government up until 1952, three years ago."

Mason also proposed changes in the present tax laws which would bring about tax equality among business competitors. "Corporations now pay 52/o of their earnings in

Freemqn on NBMDA Boord

R. E. (Dick) Freeman of So-Cal Building Materials Co., Los Angeles, rvas elected to a 3-year term on the NBMDA board of directors as a west coast representative at the recent meeting. Another Southern Californian, I. Stark Sowers, Inland Lumber Company, Bloomington and Anaheim, served as a panel memlter on one of the convention sessions. Other Californians at the meeting were J. W. Booth, also of Inland; Raymond Haley, Haley Wholesale, Santa Barbara, and John D. Scouller, president of So-Cal Building Materials Co.

income tax. Savings and loan associations; co-operatives ; credit unions, other mutuals, and government-orvned businesses are privileged, by larv, to pay little or no income tax, though their earnings are very large. Taxation of these groups, on the same basis as the companies with which they compete, would bring in a billion and one-half dollars of new revenue," the Congressman stated.

"Congress has the right to tax co-operatives and the other tax-dodging businesses," he concluded. "The question now is, does Congress have the courage to do so?"

The final morning speaker, Dr. George Cline Smith, economist for the F, W. Dodge Corporation, told the distributors that the year 1956 has an excellent chance of setting further new records for construction.

Retail Lumber Dealer Survey

Closing the morning session, T. F. Bright, advertising manager of The Saturday Evening Post, revier.ved the exhaustive survey his magazine had made at the retail lumber dealer level. He observed that a growing trend was developing among retail lumber dealers torvards becoming better merchants by expanding their lines and using creative selling and merchandising techniques.

An afternoon session lvas devoted to a panel discussion moderated by President R. R. Maylone on "Current Trends in Distribution." Manufacturers represented on the panel included G. C. Stone, Pres., Independent Nail & Packing Co., Bridgewater, Mass., and W. J. Ritchie, Gen. Sales Mgr., Western Div., Evans Products Co., Plymouth, Mich. Building material wholesale distributors participating in-

SOUTHERI{ CAIIFOR]ITA TUTUIBER SA1ES

Major Supplier of Quality Lumber for Flush-Door Manufactuters

Common Grades of Pine and White Fir Dimension for Retail Lumber Yards

Mixed or Suaight Truck & Trailer Shipments or LCL from Yard Stocks

cluded J. S. Sowers, Vice-Pres., Inland Lumber Co., Bloomington, Calif.

A reception and group dinner for all in attendance closed the first day's activities.

At the business meeting on November 14, the members were advised that the board of directors had approved the formation of two new committees, a Marketing Trends Study and a Business Procedures Committee. The objectives of these committees will be to review impending and future trends in the distributive industry and to develop simplified business procedures from which individual members could benefit, respectively.

The following offrcers were elected for 1956: PresidentC. A. Haag, Gen. Mgr., Springfield Builders Supply Co., Springfield, I1l.; Vice-Pres., E. P. Reising, Pres., Indiana Wholesalers, Inc., Evansville, Ind., and Treasurer, D. N. Peterson, Vice-Pres., Building Material Products Distributors. Inc.. Phil.. Pa.

The remainder of the second day rvas spent in discussing various phases of the building material distributor's business operations.

L. W. Wheeler, NBMDA program chairman, announced that the national Spring meeting of the association would be held at the Chase hotel, St. Louis, Mo., on April 29-30, and NIay l.

Rqncho Yord Joins SCRTA

The Rancho Lumber Co., Midway City, Calif., has been enrolled in the Southern California Retail Lumber Association as an active member. Chester Bratsch is owner and manager of the retail yard.

IUIIIBER

Dependoble Eqvlpment - Ready fo Rolf Singfe Rigs-Truck & Troifers...

CAtL

ADcms l-9255

([er Frirz Houl Your Lumber)

Serving lhe Lumber Industry Since 1946

GA]IIER(I]I

1926 Eqsf 25th Slreet

Los Angeles 58, Colifornio

Doad& ?a7 4oraa/eo &. WlrolnnlrI

REDttJO(lD O DOIJGTAS FIR

P(|I{IIER(ISA PIilE . WHITE FIR

los Vegos Hoo-Hoo Stqge Bong-up Christmqs Event

The Christmas party put on by Las Vegas Hoo-Hoo Club 106 last month was one of the best, and certainly most expensive, that I have ever attended-and I have been "attending" for 35 years or more. Those boys put the big pot in the little one and went all-out to see that everyone had a good time.

There were some 56 from Phoenix, several from Albuquerque, four or five from San Francisco, and a like number from L.A., due no doubt to the party dates conflicting rvith those of the L. A. Christmas party. (Next time this should be corrected-if there is to be a next time, which I hope there will be).

Sell REDWOOD TANKS for Economicol Storoge

Automotic Woler Syslems do foit, ond thcn wqlGr ir ol o premium. Redwood Slorage Tcnks orc the mort economicol. Initiol cort is lower, ond they hove o longer life, Rcdwood har high insulqtion voluc; keeps wdler Gool. Redwood is resistqnt to fungi and inrcct ollqck. Furthermor., we con give immediqle dclivery.

complete Your line wirh REDwooD TANKS

The show and dinner were done up as only Las Vegas can do it, and the sightseeing tours were eye-openers for many-all at the expense of that club.

(One lumber dealer sitting at a table in the Riviera, where many were attending a second shorv, ordered trvo rounds of refreshment for the table at which he sat-about 14 people-and the bill was $97. I cite this to show how those boys went overboard to see that the visiting HooHoo had a good time. It isn't a cheap place !)

On the golf course, they had two cuties chasing back and forth from hole to hole-serving sandwiches, Cokes for those who wanted a good score, beer or what'11-you-have for those who didn't give a hang about their scores-and fun for everyone. That didn't come for free; the club had to pay and pay, no doubt.

Wilbur Clark has a deceiving golf course. It is cham-

MARoUART.WoI,TE LUMBER C0MPAI|Y DIRECT SH IP'IAENTSEI{GILMAIfIf SPRUGI

o II0UGLAS tlR o REIrW00l, ard PIIII Roil or Truck-qnd-Trqiler

Horoce WolfeR. J. Dickl MorquortSterling Wolfe 168O North Vine Slreet, Los Angeles 28, Colifornio

HOllywood 4-7558

TWX rA t 162

f 436 Ef Comino ReqlP.O. Box 2361Menlo Pork, Colif.

DAvenporf 3-1149

pionship in length but, from appearance, has no "rough." But how wrong that impression is ! Off the fairway is a different kind of grass from that on the fairway-a grass as tough as wire. If you are not good at snake-killing, stay on the fairway because that rough will beat your brains out. These are only some high spots of that meeting but I write this because I think Las Vegas Hoo-Hoo club (which I helped to organize and which died a natural death, then was reactivated last summer) is now one of the livest of any in Hoo-Hoo, and it should get a boost from every one.

-Joe Tardy.

Western Asphalt Roofing Mfgrs. Assn. Formed in Son Frqncisco

The efficient use of asphalt roofing products through education and research will be the goal of the newly formed Western Asphalt Roofing Manufacturers Association. W. L. Keady, president o{ Pabco Products, Inc., has been elected the first president. Other officers of the new nonprofit corporation are George Pecaro of Flintkote Company, vice-president, and M. E. Sweeney of Johns-Manville Corporation, treasurer.

C. J. Van-Til has been appointed executive manager to direct the association activities in the 11 western states. Offices have been established in l7l2 Central Tower Building, San Francisco. Charter member companies include Pabco Products Inc., Johns-Manville Corporation, Flintkote Company, The Celotex Corporation, Certain-teed Products Corporation, and Lunday-Thagard Oil Company.

TWX: Pqlo Alro Col I O8

o", (V(aa@QrrcZT* ror the R,ETAII IU'YTBER DEALER

Tqkes the Guess-Work Out of Selling Lumber ond Building Mqteriql lfsmsqssures proper Profit ot point-of-sole. let us show you how il's done.

Don't Lef "Mork-Up" Worry Affect Your Sqles

HARRY SELTING TUMBE

fcnucry is the month ol much rcrin. The loccrl wecrther report indicqtes cr alorm somewhere out in the Pqcilic ig due mogt any doy.

Why not let US worry cbout stocking cnd storing your STARTER BOARD cnd ROOF DECKING ? ? ?

We hove on hand c good inventory.

#3 d Better White Fir K.D. V-lT S./t SIS2E 3/4 x 8 .6/18-Strons to 16'

#3 & Better Engelmcnn Spruce T&GV-lTl7,z16xG 8/16-Strong to l6'

You ccn stqnd behind this matericl-cnd when you deliver it to the job-it WILL STAY DELIVERED.

GT(lUGH

IU]IIBER G(l.

7221 E. Firestone Blvd.,

Downey, Gsliforniq

TOPAZ r-r281

rocAN 8-6659

Treosury Cleqrs

Joponese Firms on 'Dumping' Gloim

Washington, D.C.The Treasury Department has cleared Jupanese plywood producers on charges that they were "dumping" plywood in the U.S. "Japanese plyrvood is not, and is not likely to be, sold at less than fair value in the U.S.," the department said in calling off an investigation.

Join SCRIA Plqn

Three more retail lumber firms have joined the Workmen's Compensation Group Program of the Southern California Retail Lumber Assn. They are the Anawalt Lumber Co., Clearwater Lumber Co. and LearnedSmith Lumber Co.

The annual Christmas party and dance of Sacramento Hoo-Hoo Club 109 last month honored its longtime secretary, C. D. LeMaster, publisher of Western Building Review, and Seer of the House of Ancients in Hoo-Hoo International. In recognition of his long service to the club,

A PROFITABTE DO IT YOURSETF VOTUME

By the time you reqd this the biggest home improvement promotion in history will hcrve stqrted rolling. Throughout the yeor you'll reod this slogonOHI -'56 the yeor ro FIX!

We'd like to tell you how to tie in with products like these:

FORTIIICA VPI TIIE TABTE IEGS

PANET CORK tr/tETAt tt^out D|NG WOODTAPE

Write lor inlormqtion now ond be sure fo visit Booth 45 ot the Lumber Show in April.

Af THE CLUB I09 Chrisrmos porty ore (left fo righi): Deone Huckobo, m.c.; John McBride, senior posl president, who mode the pre3enlotion; Mrs. Gerlrude IeMoster, "Le," provdly disploying the wrist wolch prerenled him for his mony ymrc of Hoo-Hoo service, ond Pasl Presidents Mitch Londis, loran Swift qnd Bob Adqms, ond Jcck Berry, now club prasident.

AIJBERT A. KELIJEY Ulnlnr/a Auarltev

A Medford Gorporation Representative

members gave him an engraved gold wrist watch on this 15th anniversary of Club 109. A11 past presidents of the club canvassed the membership for the surprise gift.

During the progress of the party, Senior Past President John McBride, Vacaville Lumber Co., called "I-e" and NIrs. Gertrude LeMaster to the floor, assisted by Past Presidents Mitch Landis and Robert Adams, Noah Adams Lumber Co., Walnut Grove, and Loren Srvift, J. N{. Derr Lumber Co., Elk Grove. At the proper moment, the LeMasters were led to a gigantic gift package which had appeared to be only part of the hall's decorations. Deane Huckaba, U.S. Plywood Corp., Sacramento, master of ceremonies, disclosed the huge gift tag on the package and President Jack Berry, Jack S. Berry Lumber Wholesale, Sacramento, slashed open a side of the package and the entire presentation party emerged from it bearing the gift to LeMaster, who had all unsuspectingly helped construct the big "package" earlier in the afternoon.

A corsage $ras presented to Mrs. LeMaster and congratulatory messages were read from Snark of the Universe Dave Davis, Ben Springer and Roy Stanton.

Committee chairmen for the event were Ted Wassard, Winton I-umber Sales, Sacramento-decorations; Irrvin Bjerke, Bereo N{fg. Co., Sacramento-door committee; Deane Huckaba-special features; Larry Derr, J. N'I. Derr Lumber Co., Elk Grove-finances; Bill Benson, State Division of Architecture-special arrangements; Bill Fraser, Wendling-Nathan Co., Sacramento-ticket sales, and Jack Berry, general chairman. Music rvas provided by the Capital City Jazz Band.

Plywood lndustry Honors Dqniels

The western fir plywood industry, in its final meeting of the 1955 Golden Jubilee year, paid honor to one of its outstanding leaders of the past two decades when more than 100 industry leaders from Washington, Oregon and California were on hand in Portland as E. W. Daniels, chairman of the management committee for the Douglas Fir Plywood Association for the past 17 years, stepped down from that position. Daniels is a former president of and, still active with the Harbor Plywood Corporation of Aberdeen, Wash.

His successor, Arnold Koutonen, plywood manager for St. Paul and Tacoma Lumber Company, and himself a veteran of some 35 years, presented Daniels, on behalf of the entire industry, with a 26-foot Chris-Craft pleasure and fishing boat and a complete set of fishing equipment.

"It has been my pleasure to associate with 'Dan' for many years and to serve with him on the management committee for the past 13 years," Koutonen said. "I can think of no one who has given more unselfishly of his time and devotion to the trade promotion cause. Without Dan, the plywood industry certainly would not be where it is today."

Daniels went to Grays Harbor area in the early 1920's and was instrumental in organizing Harbor Plywood Corporation, one of the most successful panel firms in the industry. He served as sales manage'r for eight years, became president in 1939, and only recently stepped down from that position. He developed a warehousing system still in use throughout the country, as well as taking some important steps forward in developing a foreign market.

Johnson lnsfolls Re-mcrnufocfuring Plqnt qt Squsqllto, Colif.

Norman C. Johnson, long known in lumber industry circles, has recently cornpleted the first step in a re-rnanufacturing plant located in the Marin Ship Addition, Sausalito, California. The plant site consists of frve acres of well-graveled ground, 65'x165' dry shed, with railroad and truck loading and unloading facilities.

Assisting Johnson in the Keith Peck, superintendent, cilities as well as the newly Dry Kilns.

management of the new plant is who is in charge of the plant fainstalled Moore Cross-Circulation

The new kilns are the latest modern design, having overhead large diameter internal fans, steel fin pipe, single-end control of drying conciitions, automatic fan reversal, and building constructed of basalt block with wood layered roof, which gives high insulation value. An automatic combination gas-oil fired Gabriel package boiler was installed under supervision and engineering of Tamco Engineers, San Francisco, and is of sufficient capacity to handle two additional single-track kilns 50' long.

Johnson is specializing in fir clears and specialty items, and therefore installed single-track kilns for handling the various thicknesses and grades that will be demanded by the market. A sorting chain has also been installed near the dry shed so that it can be used for either green or dry segregation.

Material for the re-manufacturing plant is being supplied from numerous sawmills having reputation for producing quality lumber and this same policy is carried on through the re-manu facturing process.

I'NPORTANT NOTICE!

As of December l,

The ilew F.H.A. MPR Revision il0. 55 Requires: "55-lb. smooth surfoce roll roofing with edges lopped ond seoled, or other mcleriols providing equivolent durcrbility and woter vopor resislonce under concrete slqb on ground."

RICHKRAFT 65

Fungi-Resisfonf Y apor Barcier

is F.H.A. accepled in lieu of 55-lb. roll roofing.

DON'T FAII TO KEEP A SUPPTY OF R.ICHKRAFT 65 ON HAND! RICHKRAFT 65 ftTEANS BUSINESS FOR YOU tN '56 t

DISTRISUTED BY

WITH BUITDING MAIERIAT YARDSIN PRINCIPAT CENTRAT AND NORTHERN CATIFORNIA CITIES

Ponderosq

ORIGINAI MOORE Cross-Circulolion Kiln instolled ot ,Normdn C. Johnson plont. A second kiln of the some size ond design hos iust been completed.

TWIN HARBORS IUMBER GOMPANY

les Lynch Retires After

4O Yeqrs Wirh Sqme Firm

When he was just a kid, which was quite some time ago, Leslie G. Lynch was advised to pick out a good employer, go to work, and stick on the job.

He got a job with the famous retail lumber concern of

mElf GEL?tr,at'DOORS ARE

o Scientifically Designed for Long Life!

Built to Stay Straight and True!

Faces Perfectly SandedEdges Smooth as Silk!

Priced Much Lower Than You'd Think!

Since l9l4

L. W. Blinn Lumber Company, Los Angeles, and stayed forty years. Feeling he had worked long enottgh in the same place, he retired on the last day of 1955 and, in the words of the old song, "he ain't goin' to work no more."

Asked why he was retiring, he said he felt he was getting in a rut. (That's a joke, son.)

It was in 1915 that he got a job with the L. W. Blinn Lumber Company. His father, one of the famous characters of early Los Angeles lumber history, was vice-president and general manager of that concern.

In July, 1931, the L. W. Blinn Lumber Company merged with the Patten & Davies Lumber Company of Los Angeles and became the Patten-Blinn Lumber Company, and Les Lynch went along with the merged concern. For many years he has been director of sales for that concern.

Admonished by Mr. Lynch not to "pour it on too thick" in this story, but to make it short and news-like, this writer agrees to his request. It would be an error, however, to close this story without a few words concerning its subject. Les Lynch is a fine lumberman, a sterling citizen, and a respected and well-loved gentleman. The lumber industry of Los Angeles lost one of its most attractive personalities when he put on his hat, put out the fire, and called the dog. Old age has not touched him, and he should have long and enjoyable years ahead of him.

He lives at624 N. Bedford Drive, Beverly Hills. His family consists of Mrs. Lynch, a daughter and a granddaughter, His phone number is CRestview 6-4319.

So long, Les. May your shadow always fall in pleasant places.

B & m Moves Sqcrcmento Offices

5th & Cypress Sts.

Oqklond 20, Cqlif. Telephone: TEmpfebor 2-84OO

The Sacramento sales offices of B & M Lumber Company have been moved to 916 24th Street, according to Nlartyn Mason of the wholesale concern. In addition to the Sacramento office, B & M also maintains buying and sales offices at Ukiah.

Tuttlty lurn Lunlln Slul (orrtpluy

FINEST

BY TRINIIY RIVER LUftIBER GOTIPANY, HOOPA, Wholesqle lo Lumber Yords Only

Bundschuh Adds 'Bill Ding'

FIR" cAUF.

393I GEARY BLVD. SAN FRANCISCO I8, CALIF. SKyfine 2-2040

Norbert Bundschuh, general manager of the Myrtle Ave. Lumber Co., Monrovia, has contracted for the "Bill Ding" advertising service for the yard, which he has been with since its founding. His first employee was Paul Forman, who is still with the firm, and both dealers are pictured in a recent news story in the Monrovia News Post announcing the new merchandising gimmick.

Dubs to Ploy or Colifornicr Golf Club

Fred Ziese, Dubs, Ltd. president, has reported all in readiness and score card pencils sharpened for the coming Dubs, Ltd. Tournament, which is scheduled for Friday, January N, at the California Golf Club. Lunch will be

TACHT]IERY FOR SAIE

Irlill Mqchinery in Excellent Qen6lilie6-Priced Right

l-Plqner, Woods Model 4t5M2

l-Ploner, Woods Model 414

l-12" Vonnicutt Moulder

2-|5O-HP Reese Blowers

For Further Detoils ond lnspection-CAll

67,0e/prrhj, Ril"rl

lOrqin 6-6196

served at the clubhouse, and the regular Dubs banquet and dinner meeting will follow the tournament.

Hoo-Hoo Club 2 Frqfernql Commitfee To Report on Members' Welfcrre

A Fraternal Committee has been appointed by Los Angeles Hoo-Hoo Club 2, comprised of Co-chairmen Ole May -California Lumber Merchant-VA. 4565; paul Cherniss -Atlas Lumber Company-TR. 2326, and "Fitz,, Fitzpatrick-Consolidated Lumber Company-NE. 6-1881, to report to the club the names of any members who are seriously ill or injured, or rvho have died, so that appropriate recognition or assistance may be given by the club. If you know of any Hoo-Hoo members in any of these categories, please call any one of the co-chairmen.

Noilhern Cqlifornicl Flood Disqster

(Continued from Page 5)

by present storm, altho' NWP is still hoping service from Eureka to Willits can be resumed by Feb. 1. This looks pretty optimistic to lumber people and those who are familiar with NWP plight. Most operating mills are beginning to gear operations for Truck & Trailer shipments to Grants Pass for eastern shipments . or ar,vaiting opening of Highrvay No. 101.

Highway No. 101 . have first-hand report there. Conditions north of Laytonville to Eureka are very bad. Whole sections of the road have been undermined and rvashed away by Eel River. The slides can be cleared up pretty quick, but when the roadbed (u'hich is blasted out of the mountain) gives way .rvell ! Am told that in many places a pickup truck can just barely squeeze through on what's left of the roadbed, rvith one side of the truck scraping on the mountain and the other side 2" from oblivion. Obviously, they are not going to get lumber trucks througl-r places like that. I'm certainly no highrvay engineer, but it appears that they rviil have to blast out more footing for the highway because they certainly can't fill or do anything'ivith the river side of the highrvay. I think those estimates I gave you will hold in this case.

Beginning to find many big lumber rigs in the river that were swept right off Highrvay No. 101. Water u'as 10 feet deep on the highway in many places'

Here's some additional mill and yard damage:

Hebbron-Nigh Lumber Company, Santa Cruz several feet of water in office and yard.

Visalia Lumber Company, Visaiia ' two to three feet water throughout yard and store. Damage very heavy, loss undetermined as of yet.

Santa Cruz Lumber Company few incl.res water in store and yard, but all cleaned up and damage light.

Santa Cruz Lumber Company (sa'ivmill) badly flooded, damage severe but undetermined'

Morrison-Jackson at Myers Flat . . . 10 feet r'vater in planing mill and lost complete inventory of surfaced stock. Sawmill (which is in another location on higher ground) is believed O. K.

Fehley Bros. sarn'mill at Klamath or should say "used to be at Klamath." Flood waters completely destroyed this rough green mill and srvept a\\'ay inventory, machinery and the mill building.

Crane Mills, Paskenta, Calif. N'Iill and inventory O. K.; however, suffered damage to logging road. Estimated loss: not more than $20,000.

Communications still very spotty. Telephone service to

FTOOD FTASHES

Eureka, Calif., Jan. S-"Barring more heavy rain, we hope to run by February 1," reaffirmed G. L. Morrison, vicepresident and general manager of Northwestern Pacific Railroad, last night.

Highway 101 was opened to all traffic January 5 for the first time in 15 days. Traffic was still often one-way and subject to delays up to two hours at a time, where the rebuilding of critical stretches of road was in progress' reported the Santa Rosa Press Democrat.

Redwood Region PeoPle Prcrised

San Francisco-The Press and I'eriodical Digest, issued by the California Redrvood Association, contained this statement on the flood conditions in an early January issue:

"The whoie, grim picture is not yet complete and no one part of it can be clearly understood. Certainly the region papers have been filied 'ivith stories of personal gallantry and sacrifices to make us all really proud-the spirit of those of you rvho have been caught in this holocaust is tremendously heartening. There will be a time to measure the heavy burden of material losses, but for now we feel only that 'lve should salute the splendid cooperative efforts thus far evidenced by the people of the Redwood Region."

Eureka was limited yesterday . . and today it's out again. Would again like to stress that papers have been conservative if anything. Eyewitnesses report damage unl;elievable.

Jonucry 5,1956

Retail Yards Damaged:

Rich Brothers Lumber Co., Visalia . two to three feet rvater in yard and showroom. Moderate damage to fixtures, equipment and inventory.

Sawmills Damaged:

A11 mills in Briceland area cut off by U.S. Army Engineers condemnation of bridge joining Briceland r.vith Highway No. 101. This is a highl,vay bridge. No rail service to Briceland.

All mills in Alder Point area cut off by rail rvashout connecting them with NWP (also currently 'rt'ashed out). These mills always have shipped by rail because road connecting them with Highway No. 101 is a rougl.r trip even in a car, much less a lumber truck. They may have to rebuild road for trucking, pending survey of rail u'ashout.

The shingle mill at Phillipsville . completely washed away. Only burner left.

HIGHWAY NO. 101-TWO TRUCKS MADE IT FROM EUREKA TODAY !

Just talked to Way Redwood Empire Trucking: "I wouldn't be doing it unless under duress. Sending three trucks up to Eureka tonite and praying to God they'll get back. Got one through today from Eureka but driver said that if he had to do it again he'd take No. 99W to Grants Pass and then south to Eureka going back regardless of the extra time on the road."

A few trucks are coming through notv in one-\\'ay convoys, but it's real rough. Have to help each other through the mire frequently. Very hard on equipment and men. Takes up to 15 hrs. from Eureka to S. F., rvhich is pretty unprofitable when you consider a normal 7 to 8-hour run. Drivers say road is in extremely bad condition and it looks to them like it will take at least six weeks to get the road halfway back to normal. Run appears to be unprofitable right now, but you know truckers they have to pay their bills, too.

Certainly, it 'ivill be several weeks before T&T traffic becomes normal again. Meanwhile it's a pretty spotty prop-

(Continued on Page 64)

Hollenbeck Conducts Soles Clinics On Mid-Western Tour of Deqlers

f'aul R. Hollenbeck, president of Lumber Service Company, Inc., Burbank, California, left January 6 on a swing through the middle-rvest, where he rvill hold rvorkshop pricing clinics in Wyoming, Colorado, Oklahoma and Illinois. He will be away from his Southern California base of operation until the end of February.

On February 1O and 11 he will attend the meeting of the Lumber Dealers Research Councii to be held at the Sherman hotel, Chicago. He rvill address this group on the subject of Budgeting and Profitable Pricing Techniques, which are presently proving successful throughout the lumber distributing industry in the west. For the past six years Hollenbeck has conducted schools and worked closely with the Southern California Retail Lumber Association.

According to Clarence A. Thompson, chairman of the Lumber Dealers Research Council, members of the council will have executives from over 30 lumber firms in the Chicago area on hand to attend the trvo-day educational conclave. "We feel our association is performing a real service to the lumber industry by arranging this conference in Chicago rvhich Mr. Hollenbeck will conduct," saicl Thompson.

On February 18 and 19, Hollenbeck will conduct a twoday rvorkshop forum at the University of Oklahoma, Norman, sponsored by the Oklahoma Lumber Association. During this meeting he .ivill cover many subjects of interest to retail lumber dealers, including Cost of Doing Business, Proper N{ark-Up of Merchandise, and Take the GuessWork Out of Selling Lumber and Building Materials.

Paul R. Hollenbeck l-ras been successfully identified in the lumber industry in Southern California for many years. His Market Analizer is presently in use by lumber dealers in the west as a guide to pricing ancl cost of doing business. He is considered an authority on sales turnover and its relationship to investment.

Schedule Monogement Conference

Over 500 business and industrial executives from the Southern California area are expected to attend the American Management Association's annual West Coast General N{anagement Conference in San Francisco, January 24 through 27.

lnottrer Winton n'Plaf ' fenice

WIN.IIBI!

If you have a demand for top quality dry lumber, priied for a competitive markiet,^then Vt[N-Oru ii lor You! Production of our 2O-mill group is second to none. $7e can fill any demand yo.i."nt.""te, and !99p-it coming on schedule. No danger of being left "-bigh and d.ry" with WIN-DRI! rJTiite or phonl for details.

Sbipping

TRIM from20 Californio anilOregonMills

\[est

TIID A. & B. LUMBDB SALBSe rNC.

Russ Swiff Speoks ot Meefing of Rossmcrn Mill & Lumber Co.

"Sales o{ hardwoods and their profit importance to the retail lumberman" rvas the theme of the December 6 meeting of Rossman Mill & Lumber Co. at the Coast Inn in Long Beacl.r. There were 45 Rossman men in attendance from the rapidly growing yards in Long Beach, San Pedro and Wilmington. Guy Barnett, salesmanager of the company, presided and William Orchard lvas program chairman.

Russ Swift, salesmanager of Tropical & Western Lumber Co., Los Angeles, was introduced by Orchard as the speaker and gave a brief history of the growth of T & W and related his experiences as a former midwestern retailer' He stressed the importance of Tropical & Western rendering any service possible to the retailer in the selling of hardwoods, and how the retailer can point out to his contractor, architect and individual builder trade how they can individualize, get more beauty and easier maintenance, and how the dealers can improve their olvn profit picture in the selling of hardwoods. Srvift also pointed out the great part the housewife plays in construction and interior clecoration of her future home.

Russ Swift, in turn, introduced Louis Kunert, salesmanager of The Islands Timber Co., a sister company of Tropical & Western, u,ho gave a well-presented and informative talk on the many types of hardrvood panels on display at the meeting and the finishes that rvere applied. He traced the history hardwood has played in the trade from Biblical days of Noah's ark through the covered wagon to automobile spokes. After both Swift and Kunert frnished their interesting talks, a question-and-answer period was held. The attending dealers all agreed the steak dinner was enjoyable and the entire meeting tvas constructive to the lumber industrv as a whole.

Metzger Joins C & E Lumber Co.

Elmer J. Metzger, who has been in lumber merchandising two decades, joined the C & E Lumber Co., Ciaremont, last month as a member of the firm. He had lived in Pomona since 1937, when he r.vas employed by the former Nutter . Lumber Co. He served as manag'er the past six months until acquisition of the yard by the Chino Lumber Co. (CLM, I/!/56). Metzger's associates in C & E are George Callaway, Bob DesJarlais, Jack Russi and Jim Blickenstaff.

TRIANGLE ITUMBER CO.

WIIOI-F-qAI^E IT'MBEN

Pcrcific Bldg- 610-l6th Street, Oaklcnd 12, Cclilornicr

Phoae fnplebcr 2-S8Ss

Teletype OA 262

R.W. llALT0ll & C0.

Wholesole Lumber

475 Hunlingfon Drive

Sqn Mqrino 9, Cqlif.

PYromid | -2127

Sales Representatives in Arizona and New Mexico

RIGGI & IffiUSE LUilIBER G(l.

WHOTESALE - JOBBING

New ond lorgest Hyster lifi Feotures Gompoct Design, Operoting Eose

Availability of a compact and highly maneuverable lift truck of 20,000 lbs. capacity at 24-inch loacl centers has been announced by offrcers, of the Hyster Company. Functionally designed by eminent design engineer Henry Dreyfus, tl-re new TC-200 is patterned after the highly popular Hyster RC-SC Truck series. Complete driver "feel" of the ten-ton capacity truck in all weather conditions has been created by convenient, easy-to-operate controls and an exceptional degree of visibility.

Maximum stability and rigidity ur-rder capacity loads is the result of Hyster's exclusive overhead tilting mechanism and new heavier-duty uprights. The TC-200 has a travel speed of more than 20 mph in either forward or reverse. Effortless braking is provided through new vacuum-powered brakes. Center-point steering and sharp outside turning radius of 179 inches create a high degree of maneuverability.

Overall compactness of the truck is characterized by a comparatively short length of 166l inches and a width of 94 inches. Larger 9:00x20, l2-p1y tires with lug treads contribute to dependable performance under all surface conditions.

Complete specifications are contained in Hyster specification sheet No. 141.7, available at Hyster dealers or by writing: The Hyster Company, 2902 N. E. Clackamas Street, Portland, B.

DRtEll

Speciclizing in l(ltlt

tuilBER

Ponderosq qnd Sugor Pine

Cleor Fir ond Redwood

HAWES ST. & ARMSTRONG AVE.

SAN FRANCISCO 24 Mlssion 7-2576

sAlt

-

DISTRIBUTORS AND WHOTESALERS

Ook Stoir Treods-fhresholds

Door Sills-Hqrdwood Mouldings qnd

Pqnel-Wnll

qnd Domestic-Philippine-Jopqnese Hordwoods

Warehouse Delivery or Corlood Shipmenrs

6IOI 50. VAN NESS AVENUE

los Angeles 47, Cslil.

AXminster 2-glgl

Rcrte-Position wqnted $2.00 per colurnn inch

All others, $3.00 per column inch

Closing dqteg lor copy, Sth cnd 20th

HARDWOOD. INSPECTORS

WANT ADS

The National Hardwood Lu,mber Association has several o'penings on its inspection stafi for men qualified to.fill positions i9 y11to.us districts. 'Good starting salary and interesting work. Send full details of your experience and preference as to location.

NATIONAL HARDWOOD. LUMBER ASSOCIATION

59 East Van Buren Street, Chicago 5, Illinois

SALES AND SALES MANAGEMENT OPPORTUNITY

Well-established, reputable manufacturer of kiln-dried dimcnsion and boards, Southwest Washington, wants ,ygung, aggressive, experienced lumber salesman with executive ability for order depaitment andleading to sales management. Reply shou,ld state age, experience and how soon available.

Address B,ox C-2449, California Lumber Merchant

108 West 6th St., Roorn 508, Los Angeles 14, Calif.

WANTED

Plywood salesman by a Los Angeles plywood corporation. Must have experience. Correspondence confidential.

Address Box C-2446, California Lumber Merchant 108 West 6th St., Room 50E, Los Angeles 14, Calif.

WANTED

Lift Truck and Carricr SALESMAN wanted for large-capacity GERLINGER; largely local territory.

BURNABY ANd WILLIAMS

6102 SepulvedaBoulevard, Van Nuys, Calif.

Phone: STate 5-6561

RETAIL SALESMAN WANTED

By long-established lurnberyard in San- Joaquin v'lley.- Experience nicessaiy. Under 40 years-of age preferred. Good sqlrr.and expense actount allowed to the right man. Replies confidential.

Address Box C-245O California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

INDUSTRIAL SALESMAN WANTED

By a Los Angeles wholesale hardwood distributing yard- Must hive clientele ind willing to work on a commission basis with a drawing account of $600 monthly, plus a good car allowance' One having-these qualifications should well make twice his drawing account monthly, Replies confidential.

Address Box C-2421, California Lumber Merchant

l0B West 6th St., Room 508, Los Angeles 14, Calif.

MAKE MORE MONEY t LEARN ESTIMATING I

Read blueprints and figure 'materialsand labor. Learn at home in your spare time. Complete course available at unheard-of low price. Send for free information now!

HOME BUILDERS SCHOOL OF ESTIMATING

P. O. Box 912

San Jose, Calif.

POSITION WANTED IN SO. CALIFORNIA

Experiencedlumberman in retail lumber and buildin-g supp-lies with 15 years as yard foreman and experienced in estimating and general ofrce.

Address Box C-2447, California Lumber Merchant

108 West 6th St.,Room 508, Los Angeles 14, Calif.

EXPERIENCED WOMAN D.ESIRES POSITION

12 years lumber and lumber products. Thoroughly familiar with cosiing and pricing, credits, payrolt & taxes, insurance, inventory & all orffice detail. Los Angeles area-preferably West.

Phone: WEbster 3-6036

Norner of Advertiscr: in this Department uring o blind oddrsl cqnnol bc divulgcd. All inquirier ond rcplicr should be oddrecsed to kcy shown in fhc odverti:cmcnt

AT'TENTION:

LUMBER YARD OWNERS AND MANAGERS OF LINE YARDS

Experienced lumber yard executive, available for organization .or reorganization of your plant to produce better returns for your rnvestirent. 30 yeari suciessful Owner and Manager of Retail yards and mills. Temporary or permanent. Thoroughly responsible-with high standing in lumber Lircles in Southern California and West Coast. CONFIDENTIAL.

Address Box C-2448, California Lumber Merchant

108 West 6th St.,Room 508, Los Angeles 14, Calif'

SALES PO.SITION WA,NTE|D

A.ge 25, married, I year business and sales school. Bondable. Familiar with lumber procedure. Prefer Bay area.

HOWARD VOSHELL

626 Birch Road, Newark, Calif.

Phone: 3-3823

MILL REPRESENTATIVE

Will sell your lumber (Fir or Redwood) in Southern California. Formerly associated fo,r' 20 years with highly rated Los Angeles lumber ivholesaler. Desire direct mill representation. Interview in North or Los Angeles.

Address Box C-2416, California Lumber Merchant

108 West 6th St.,Room 508, Los Angeles 14, Calif.

SALES MANAGER AVAILABLE

On Feb. lst. Will also accept general manager rcsponsibilities, Prefer Pine mill with 25 million o/r more annual cut or largedistribution yard, Age 41 with 23 years' big mill & distribution yard experience. -

Address Box C-2457, California Lumber Merchant

108 West 6th St.,Room 508, Los Angeles 14, Calif.

WILL INVEST

Experienced lumberman with cxcellent clistribution connections will invtst for part ownership in good sawmill vdth timber. Wilt exchange references, Addrcss Box C-2377, California Lumber Merchant

l0B West 6th St., Room 508, Los Angeles 14, Calif.

BUY-SELL-REPAIR_SERVICE

Fork Lifts and Straddle Trucks. Complete shop and field service. Portable Welding, Special Fabrication, Steam Cleaning andPainting. Service Available 7 Days a Week. All work guarantced.

COMMERCIAL REPAIRS AND SERVICE

1115 North Alamcda Street, Compton, Calif.

Phones: NEwmark 14269, NEvada 6-4805

SAVE! FORK-IIFT BARGAINS SAVE!

HycterRossGlarkfownolor

Used Good, Reconditioned or Rcbuilt & Gtd. 2,OOO-|5,OOO lb. cap. Hysld 150 .., 15,000 lb. cop., rcbulll & suorqnhad ......--..$4700

Ros3 19 HT , . 6,000 lb. cop., rebuill ond glorqnt.cd ------$2350

Ro:s 6,000 lb. cqp., Pnqu. tirct, rcbuilt & guorqnteed ..-.------,---,.-.--.-......$2550

Clork ,. 6,000 lb. dp,. r.built & guorontGcd ...-.-....--.-----$1650 Townolor LT72...10,000 lb. cop., rebuilt ond guqlonl6cd.....-.........-.......t2650 lfg Dfrcoodr cn tfew Surprus Porrs lor All lilakes artd l,,odclt ol Forklllts

GERIINGER FORK-UFT, 12,000 lb. cop.-..---.----.--.-----$310O

C.rterpillorInlcrnstionolLe lourneau

Lorqin - BuckeyeEuclidNorthwostetc.

JOSBPH

TERT,I!i

AVA]LABLE

New 3-fon Chsin Hoistr Spur GeoredlO fl. Ghoin Foll---.. & soNs,INC. EsrAErlsHED leo6

I2324 CENTER STREET HOItYDAI.E, SOUTH GATE, CATIF

METCAIF 0-3r0s

NEVADA 6.3322

2185 Huntington Drivc, Son frlarino 9, Colif.

FOR SALE

Eucal5rptrl" (QUI{) Logs suitable for plywood. Eucalyptus piling- anything in Eucalyptus. Railroad ties, Pine, Redwood, Eucalyptus on order only. Also sawed posts. Address all communications to Fred J. Ash.

SOUTHERN CALIFORNIA LUMBERYARD.S FOR SALE

1211 Castroville Blvd. Salinas. Calif.

FRED ASH & SONSForest Products

FOR SALE

One 1946 Gerlinger Carrier, Purchased new 1946. Rebuilt 1954. Model SRH 6272; Serial No.795. Good condition. 92,500, full price. Two Lurmber Trucks: I lg46 Ford, I 1946 Chev.; Lr/z T. capacity, 10 wheels, triple mount rollers and cinches. Good condition. $O0S each, full price. Write or phone, BLANCHARD LUMBER CO.

5360 Lankershim Blvd. North Hollywood, Calif.

Phones: SUnset 2-2lAlSTanley 7-2187

FOR SALE

Hyster Carrier, 15,000-pound capacity, 1943 model in excellent condition, $2,00O, May be seen at our yard.

MODESTO BUILDERS'SUPPLY CO., INC.

601 South 99, Modesto, Calif. Phone:2-3223

FOR SALE-Two HYSTER

RT-150 LIFT TRUCKS; 7ft-ton Caoacity. Rebujlt with 90-day Warranty. Reasonably priced.

One Willamette CARRIER, standard size and good condition.

COMMERCIAL REPAIRS AND SERVICE

1115 North Alameda Street, Compton, Calif.

Phones: NEwmark l-8269i NEv,da 6-4905

FOR SALE

Gerlinger Lift Truck, 8-ton capacity, t952 model, 64" forks, ofiset carriage. Good condition: $6,250.

TROPICAL & WESTERN LUMBER CO.

4334 Exchange Ave., Los Angeles 58, Cdif.

Phone: LOgan 8-2375

FOR SALE

21' Chris-Craft Express Cruiser. Fully equipped and completely refinished. All extras. Priccd for quick- sal6. -

Call DON at Klmberly 2-3595; Los Angeles

WANTED

Anyone knowing who buys Eucalyptus (GUM), Black Walnut and other Spccies for export, will you please contact:

FRED J. ASH

1211 Castroville Blvd. Salinas, Calif.

OFFICE SPACE For RENT or LEASE

Complete Lumber Handling and Storage facilities available. Ideal for Wholesale and L.C.L. Brokers.

UNITED STATES LUMBER CORP.

8423 S. Alameda St. Loe Angeles l, Calif.

LOgan 8-6655

RETAIL LUMBERYARD FOR SALE

Including hardware stock andequipment. Located in East Los Angeles industrial district. Property and buildings for lease or sale. PRICED RIGHT F]OR A QUICK SALE. Owner has other interests and will make a good deal to the right party. This yard is in the center of a fast-growing community androom for expansion.

Call or write

LEE, F. MILLER-Broker

8111 Long Beach Blvd. South Gate, Calif.

Phones: LUdlow 7-6474Evenings: LUdlow 8-3653

I-CODE "WOOD"-Orange County, fine location, established thirty years ago. Over an acre of ground; about half covered with sheds, store building and office. Very good sales record. Ground, buildings and equipment $50,000. Inventory about 950,000. Good reasons for selling. Marshall & Stevens appraisal available.

?-Code 'VALLEY"-Fine San Fernando Valley yard; well established. Operating on three acres; spur track on property. Will lea-se-at $1,000 monthly, with renewal privilege. LotJof-sheds; mill buildin-g; fine modern store and office building. Automotive equip- ment for sale at appraisal. Inventory about $i20,000. Sales tor tritt year 1955 about a half-million dollars. Marshall & Stevens appraisal available.

3-Code "FERNAND'9'1-Located in San Fernando Valley on main through street. One owner twelve years. RAILROAD LEA.SE only $12 per month. Ground 125x392 ft. More available. PRICE Q9,9,99 tqC ^buildings, improvernents and truck; Inventory about $6,000. This is a steal. Think o fit-you're only going to pay FORTY CENTS per day rent.

If you want to sell your yard; let us know, we will do our best TWOHY LUMBER CO.

714 W. Olympic Blvd., Los Angeles 15; Rlchmond9-9746 Lumber yard brokers for over forty years

FOR SALE

Owner wishes to retire and must sell four (4) Retail Lumber yards FOR COST OF INVENTORY (approx. $SO,gOg;. Threeyards are more than 90 miles from Los Angeies, doing $60ti,000 per iear with $,$8,000 profit for 1955, and nevei earned leis than $30,00d. Owner will carry equipment, buildings and land on a ten or more years contract to suit buyer. May take IMMBDIATE POSSESSION after January f, 1956.

Address Box C-2442, California Lumber Merchant 108 West 6th St.,Room 508, Los Angeles 14, Calif.

FOR SALE_ESTABLISHED BUILDING SUPPLY BUSINESS

Located in one of the fastest growing areas anywhere. 60 miles from- Los Angeles, Calif, On main b-oulevard, iir town of 16,000 ppPulation. Ample buildings, approx. 10,000 sq. ft. under roof. Yearly gro6s over $100,O0O; high net profits. Prefer to sell land, inventory, equiprnent and business on one deal. $30,000 cashre- quired. Books open to principals only.

Address Box C-2306, California Lumber Merchant 108 West 6th St.,Room 508, Los Angeles 14, Calif.

LUMBERYARD AVAILABLE FOR RENT OR LEASE

TWO ACRES-cornpletely fenced and enclosed area with covered lumber storage facilities; FM-ROOM office building on property, lrndergrou,nd gasoline tank-in the heart of the eastsid- Los,Angeles industry district. Lumber u,nloading spur track, kiln-drying facilities adjacent to the property. For further particulars cal: -

THE PHIPPS COMPANY

7157 Telegraph Road-Los Angeles 22 Phone: RAymond 3-5326

LUMBER LOCATION & DE LUXE HOME

9 miles N.E. of L. A., center of San Gabriel valley. 2-bedrm" home, forced air heat, air-conditioned; raised fireplace, -private sun patioi !% Agtng, -Also complete rea.r guest house & Uaitr. On 32,000 tq. ft. lot, 2 sheds, 1rl-h.p. DeWalt combination saw. Ideal nedused lumber, storage, retail or wholesale bldg. materials. S8,500 down. Owner, 5646 McCulloch, Temple City, Calif. DOuglas 7-l31l, "Gipo" LUMBER

f Sorthg to Lengths

* Stick for Air-Dry

fr Loading & Unloading

5143

CApitol 2-8143 GOSSIIN.HARDTIIG 1UTIBER

HANDLING CRANE Wholesole P. O. Box 324, Wolnut Crcck, Gotif. lclc?ypr Wolnut Grcck 415

FIR TUMBER

Northern Colifornio Flood Disosler

(Continued from Page 58)

osition, and certainly a trickle of what is normal.

Jonuory 6,1956

Hungry truckers still coming through on Highway 101. Some even hauling to L. A., but it's a losing proposition for them even when the highway is in good shape.

Out of three trucks coming down today, there were six tires ruined. Tires cost over $75 apiece for those rigs, and that ain't hay.

Oregon mill situation still same. Very fern'mills sufiered any water damage; however, logging is impossible. Meanwhile, they cut into their cold deck (those that were able to build any kinda' cold deck during the '55 runaway market).

Additional Mill Damage

Arkley Lumber Company, Arcata little water damage and running.

J & W Lumber Company, Orick. yard flooded, but able to operate one day this week ('course there's not much use in operating when you can't ship. This is a rough green mill and weight pushes T&T hauling costs almost out of reason).

Humboldt Lumber Company . mill O.K.; however, lost dam at log pond. Will start Monday (January 9) and snake logs thru mire to carriage.

owNTowlt was$ril6ros, D.C. RrcrNTV EXOAVAIEP P|ECES OF cyPRE 5 Wq wllrctl IESTtPAT

- /uae oriGN AND Jor{il TRAYNOR CRO'5€9 TH€ AII.AN'IC tbl A l4-FOoT FOWAOAa-

LI'MBEN f,aderson-Hcnson ....SUnset l-61?8 (Studio Citv)

UYER'S GUTD

3-6577

MccBectb Hardwood Co. ...THornwcll 3-4390

LOS ANGETES

MccDoncld Co.. L. W, (Beverly Hilts) .....BRcdshow 2-5101

Mcrquarl-Wolle Lumber Co.... .HOllywood 4-7558

Mcrlin Bros. Box Co. (Lumber Div.) (Conpton).....NEwmcrk l-8651, NEvcda 6-2363

McCloud Lumber Co,. VEtmont 8-4963

Mclniosh Lumber Co.. .BBcdshaw 2-4353 (Beverly Hitls) .....CRestview 5-6634 Meier, Herb Lumber Co. (Arccdic)....RYcu l-818I Mount Whitnev Lumber Co., Iuc....ANgelus 0l7l Neincn-Reed Lumber Co,. STanlev 7-1129 (Vcn Nuys) .....STate 5-8873

Nelson Lumber (Monrovia).........Ellioti 9-5421

Ho-ord A. New-Whlse. Lbr. .BYcu l-8829 (Poscdenc) ........SYcamore 5-3192

Icnes Newquisl Lumber Sqles (Pcscdenc) ......RYcn l-8486 SYccmore 5-1340

O-lsen-Ccrpenter Lumber Co. (Beverlv Hills) .........BRcdshcw 2-8651

Oxford, Bex trunber Co.........AXminster 3-6238

Osgood, Bobert S,. .DUnkirk 2-8278

P<rcific Fir Scles (Pqsadena)

Due to the greotly increqsed demqnd for Certified Kiln Dried Redwood lumber, Hqmmond hcrs qdded llr/z qcres to fhe existing crir seosoning fociliries ot the Somoon Cqlifornio plont.

This qddition will provide o fqster qnd more efficienf furnover of green to qir seqsoned lumber suitoble for kiln drying, thqn wqs possible heretofore.

There is no substitufe for sound, properly groded Certified Kiln Dried Redwood' qnd Hqmmond's Diqmond H Brqnd fulfills oll milling ond groding slqndqrds.