The California Lumber Merchant - January 1960

&

You Always benef it f rom these TWIN advantages when you do business with Twin-City Lumber Company' *

1. DEPENDABLE SOURCE OF SUPPLY

We disf ribute the output of leoding producers of West Coost forest products speciolizing in STUDS-DECKING-FACTORY LUMBER-STARTER BOARDS

-ALL YARD ITEMS. *

2. PROMPT COURTEOUS SERVICE

.CITY

HOGAN.SLIDE ALUTTINUftT WINDOWS

By RADCO

AN ATTRACTIVE TRADE AND PROFIT BUILDER, because of its many appealing sales features. Goes with any architectural style-a true beauty for looks. Easy to install and to operate and keep clean. Also easy on your customer's pocketbook; a welcome and refreshing innovation these days. Outstanding is its complete weather protection feature. Hogan products have long been famous for enduring quality.

.CAtt OUR METAI. PRODUCTS DIVISION FOR PR,OFIT.MAKERS AND VOIU'YIE.BUIIDERS

Our enlarged Metal Products Division carries complete stocks of building materials that retail lumber merchants can buy with conffdence-products that are wanted, that yield a satisfactory profft and build volume.

Hogan Wholesale is headquarters for Aluminum Casement

Sash, Horizontal Sliding Windows, Patio Doors, Jalousie Windows, Awning Windows and other equally fine types of modern metal products for homes, industries and institutions. Windows are shop glazed at our plant-and aluminum beads installed. Complete units shipped to you, ready for your customers to install.

MARYSVITLE BRANCH: | 427 Orsnge Sr.

One block from t4th & F Srs.

Telephone: SHerwood 2-586O

THE CALIFORI\IA

Jack Dionne, Publisher

GII.E TID IN G ||MITIG EUEIITS ||F

Los Angeles Hoo-Hoo Club 2 annual Dinner-Dance, Candlewood Country Club (South Whittier), Jan. 15.

Central California Dry Kiln Club meeting, Ralph L. Smith Lumber Co., Anderson, Calif., Jan. 15. Tour of sawing and drying operations; luncheon by host company at Buz Dyer's Chuckwagon; Technical session by Ed Knight, Western Pine Assn. Dubs, Ltd., monthly tournament, Menlo Country Club, Hank Needham, host; Jan. 15.

Oakland Hoo-Hoo Club 39 annual Industry Night, 6:39 p.m., Claremont hotel, Berkeley, Jan. 18; chairman: J. W. Hendrick, speaker: Henry Hill, architect.

National Assn. of Home Builders 15th annual Convention-Exposition, Hilton hotel, Chicago, lan- 18-22.

Black Bart Hoo-Hoo Club 181 evening meeting, Jan. 20.

Sacramento Hoo-Hoo Club 109 evening meeting, Sherwood Room; Wendling-Nathan Co., hosts; LeRoy Miller, entertainment; Jan,20.

Lumber Merchants Assn. of Northern California Board of Directors meeting, 9:00 a.m. to 5:00 p.m., Sheraton-Palace hotel, San Francisco, lan 22.

Western Pine Association Districts 6,7,8 meeting, 9:30 a.m., St. Francis hotel, San Francisco, Jan,22.

San Diego Hoo-Hoo Club 3 annual Dinner-Dance, Casper's Ranch, Iqn.B.

Southwestern Lumbermen's Assn. (512 City National Bank Bldg., Kansas City 6, Mo.) annual convention, Muehlebach hotel, Kansas City, Mo., lan.24-27. (Exhibits.)

San Francisco Hoo-Hoo Club 9 business meeting, Leopard cafe; the Role of Hoo-Hoo in Wood Promotion, plan of action presented by Al Bell; Jan. 26.

'Western Pine Association District 9 meeting, l0:0'0 a.m., Hotel Westward Ho, Phoenix, Ariz., lan.27.

Imported Hardwood Plywood Assn. membership convention, Indian Wells hotel, Palm Springs, lar. 27-29.

'Western Pine Association District 12 meeting, Cosmopolitan hotel, Denver, Colo., lan. 8.

Redwood Region Conservation Council annual meeting, Eureka Inn, Eureka, lan.29.

Intermountain and Mountain States Assns. (432 So. Main St., Salt Lake City, Utah) joint convention, Shirley-Savoy hotel, Denver, Colo.. Feb. 9-12. (Exhibits.)

Los Angeles Hoo-Hoo-Ette Club No. I annuai "Bosses Nite," Rodger Young auditorium, Los Angeles, Feb. 10.

Special pbtorial reports of the thtills brought to homeless Bag Area goungsters thi^s Chri.stmas $eason bg San Francisco Hoo-Hoo CIub 9 anil Oakland. Hoo-Hn CIub 39 arc on Pages 70-75

Weother Cleor, Trqck Fost for Lumber in 1960

By THOMAS J. McHUGH, President, Nqtionol Lumber Mqnufqcturers Assn., Woshingfon, D. C.

Forecasting the future of the economy-even a year ahead-is much like trying to pick the winner of a horse race. Both, to say the least, are an inexact science. A lot depends on a rbasic knowledge of the field but even more important at times are intuition and plain, ol<i-fashioned luck.

In a sense, it may be easier to pick the winner of a horse race, because there are certain patterns that reoccur in racing. It's an established fact, for instance, that favorites-the horses on which the most money has been wagered-win about one-third of the time.

In business, there is no comparable standard on which the forecaster may rely. For that reason, many forecasters offer two sets of predictions-one, their so-called Best Bets, and the other, their Longshot Specials.

This is a most convenient dodge and one that protects the forecaster from any possible embarrassment.

For this particular forecast, I'd like to combine Best Bets and Longshot Specials and offer what seems to be the most losical turn of events to be expected in the year ahead.

Some of these prognostications were developed as the result of an industrywide survey of lumber manufacturers. conducted bv the National Lumber Manufacturers Association. Other predictions are based on what private and government economists suggest will happen during 1960. Finally, some of the developments predicted here reflect nothing more than common sense.

For the economy as a whole, it appears that the first half of 1960 will be a pcriod of considerable strength. Total construction activity, which hit another record high in 1959, should continue at peik levels with all major categories except residential, farm and hisl,- way work registering new gains.

Home construction, on a seasonally adjusted annual basis. mav suffer cluring the first six months of l9'50 because of rising inte.eit rates and tight-money conditions.

In the second half of the year, there appears to be less certaintv about business conditions generally. Total construction activitv. however, is likely to remain high, bolstered in large measure by -a second-half pick-up in home building.

The best available evidence suggests that, by mid-1960, there will be an easing of the stringent mortgage money market, encouraging a stepped-up rate of housing starts.

Actually, the 11)60 trend in home building is expected to reverse the pattern of 1959. Last year, home building began at a fast tempo, then slackened off as the year drew to a close. For 1960, the outlook is for a relatively slow beginning with a sharp pick-up during the second half.

While residential building was the mainspring of total new construction gains in 1959, increases in non-residential categories will be responsible for the upward nrovement of construction this vear.

_ Industrial building is expected to show the greatest gain irothe standpoint of new contract awards and actual work put in place. The increase in contract awards may amount to 2A(io comparecl with 1959, while the increase in actual construction coulcl apliroxi- mate 30Vo.

Commercial building outlays are also likely to continue their expansion_ this year, rising as much as 20/o above the level of 1959, due mainly to increased office building and subunban shopping- center activity.

At this writing, it appears that the dollar volume for all types of new construction work in 1959 will total approximately $54 billiona gain of more than 1O/o compared with 1958 and the largest annual increase since 1950.

New construction this year, assuming a continuation of favorable conditions for the economy as a whole, may amount to between $55 billion and $56 billion.

While overall residential construction work may show a slight decline, the recent trend toward more apartment building is expected to continue at an accelerated pace. Also likely to continue strong are outlays for home-repair and modernization work.

If we can believe what private and government economists say about the money market, there will be an easing of conditions midway in the year or earlier. With home building likely to start 1960 at a relaxed pace, the mortgage money market will have a breather during this period, creating a situation-at least temporarily-where the supply of funds could exceed demancl. This, of course, would pave the way for an easing of money market pressures in later months.

Total new construction contract awards this year may be down a shade from 1959, with a mild drop in housing offsetting gains in other major construction categories. Still, the contract award total is expected to be at least the second highest figure on record, with the market f or construction materials and services among the largest in U. S. history.

As far as housing starts are concerned, the. outlook is that total public and private units may fall to 1,3 million or slightly below. This compares with an indicated 1.35 million for 1959.

Actually, the year ahead is expected to be most significant for the fact that it will usher in a new era in our economy. A fairly conservative estimate is that during the next decade the U. S. population will increase by about 34 million persons, roughly equivalent to the present population of Canada, Cuba and Australia combined.

The greatest upsurge will come in the middle and late 60's when the children born during the 1945 and postwar baby-boom graduate into adulthood. Population growth, of course, will never assure prosperity. But, if other factors are favorable, population grotvth becomes a most important element in reinforcing economic expanslon.

Where does all this leave the lumber industry?

I believe it offers lumbermen the greatest opportunity in the long and honora,ble history of our industry.

Now, of course, is the time when we must begin to prepare for those opportunities.

At the November annual meeting of the National Lumber Manufacturers Association, a start was made in this direction. At that timc, the staff of NLMA, its advertising agency and several industry principals outlined a proposecl l0-year advertising, merchandising, researclr and trade pronrotiorr program to put wood ahead of its competitors in the race for new markets of the conring decade.

It was my privilege to participate in this presentation and to hear the favorable conments of those in attendance. It was clear fronl speaking to just a few of those present that here was a progranr that would have widespread and enthusiastic support among many forward-thinking elements of our inclustry.

It is my f ervent hope that, within the near f uture, those contributing to our present $1.3 million-a-year National Wood Promotion Program will see fit to present this new and even bolder program to our industry for further study and consideration.

Never was the time nlore opportune. Never was our industry stronger and better organized than it is today.

Our National Wood Promotion Program, launched only a year ago, has bolstered both the faith and confidence of the lumber industry, according to a recent survey by the National Lumber Manuf acturers Association.

Largely as a result of what this program has accomplished to date, lumbermen responding to the survey predicted that both their production and dollar volume of gross sales will show a modest gain this year compared with 1959. This comes despite prospects of a slight decline in home building,

About 90% of the nearly 500 manufacturers responding to the survey said they expect their 1960 production and gross sales figures to equal or exceed the level of 1959.

This is, indeed, a cheering prospect in view of the fact that 1959 lumber output, at this writing, appears likely to reach the relatively high total of about 36 billion board feet.

'I'he prosperity of the lumber industry and otl.rer segments of the economy in 1960 will depend in large part upon tl're steel dispute, the course of labor-management relations, conditions in the money market and whether the government ancl private industry are able to control inflationary pressures.

My own opinion is that these uncertainties will be resolved at least to the extent that 1960 will be another favorable year for both the 'lumber industry and the economy in general.

There are those who suggest that the econonty in 1960 will lack the buoyancy it had in 1959. Whether this proves true or not, the year ahead, I feel, will reinforce our already-high level of business activity.

There is every reason for lumbermen to be optimistic about the next 12 months because of the inherent strength of our economy, the high degree of unity being shown within our industry and the prospects of great new markets coming into being.

I wish that I were only starting my career in lumber at this time. Oldtimers in the industry, like myself, cannot help but envy the youngsters in our business, for they will be the ones who profit most from the great strides and steady progress our industry will rnake during the next 10 years.

The marvelous new age about to unfold may make the past seem pale by comparison,

Pending Legislotion Keeps Industry on 'Hot Tin Roof

\Aillen the gavels came down in the Senate and the House of Representatives January 6 to signal the opening of the second session of the 86th Congress, both bodies hid backlogs of potential legislation vitally affecting the nation's lumber industry.

_ Lumber, as the sixth largest industry in the United States, shares the particulai concern of-all industry regarding legislation affecting wages, prices, taxes, taiiffs, the Federal budget, and regulation of business.

In addition, being distributed widely throughout all 50 states_ and dealing with a commodity considEred one of America's most important natural resources, the lumber industry must concern itself as well with states' rights, forestry programs, land acquisition policies, roads, wilderness areas, Federal power programs, and water resources.

The upcoming session of Congress, aside from new bills and resolutions to be introduced, will deal with specific l_98,islation, hearings, and studies in each of these categories : Wage-Price

Labor relations, for instance, will attract front page attention again this session when consideration is given to bills introduced in both the House and Senate last session io inc.ease the minimum wage from $1.00 to $1.25 an hour, to greatly broaden the coverage of the Fair Labor Standards Act, and to repeal certain exemptions, including the l2-man logging exemption.

Hearings on these matters were held in the Senate Labor con.rmittee and a bill was actually approved by a subcommittee. No action was taken in the House. Although the White House is reported to be opposed to an increase in the minimum wage, it .uppo.i. certain extensions of coverage.

There is probably no bill before the Congress of more immediate concern to th'b lumber industry than this minimum wage proposal. Strong opposition was voiced to the measure by ,ep.ei"t"tiu.. "f the forest products industry, particularly from the South, at the S-enate hearings. It is expected that hearings will be held by the House Labor Committee early in the new session, and it is antici- pated that the AFL-CIO, which considers this legislation as one of the most important measures in its program, will press for passage.

capitol observcrs are certain that the outcome of the steel strike will have a decided influence upon the introduction or consideration of labor legislation in the areai of compulsory arbitration, antitrust and, the right-to-work. At the same time, efrorts will probably be ma$e_tg weaken the provisions of the Labor-Manage*"rri n.p*tirrg and Disclosure Act of 1959 (Landrum-Griffin ect) and tne fattl Hartley Act.

As a corollary to increased minimum wage rates, Congressional attention w'ill also be focused again on the establishment oJ Federal standards for State unemployment compensation systems. Several bills to this end were introduced in the fiist session of th. g6th corrgress with the liberals strongly supporting federalization and the conservatives striving to maintain the status quo.

National Budget

Industry interest is high in administration efforts to control in_ flation and balance the natior-ral budget. president Eisenhower's de_ termination to balance _the budget, consistently supported by the National Lumber Manufacturers Association, may f"c. , ..rr.r. t"rt this year in the face of revenue losses through reduction in coroo_ rate and personal incomes brought about by the steel strike, ihe increasing competition business is encountering f.o- foreign imports, tight credit, and other economic factors.

Regulation of Business

In recent years, bills dealing with antitrust and trusiness regula_ tions have steadily increased in number. The first session of trrel6th congress was no exception to this trend. Extreme bills in this area hav.e.been bottled up in committee to a large extent, but observers anticipate a concerted drive for passage of restrictive legislation aimed at business this year.

Bills proposing premerger notification (5.442), and requirements that certain corporations file advance noiice of'pri.. itr.i"r... f5. 215), are both before the Senate Judiciary Committee. Another bill before that Committee will seek to nullify the ,,good faith', defense in price discrimination cases (S. l1).

Ifearings were held in the Senate on S.215 involving the require_ ment for major companies under certain conditions io notifv the government of price increases in advance whereupon the govern_ ment would review the proposed increases and, in effect, pass judg_ ment otl them before they could be adopted.

The House Government Operations Committee reported out H. R. 6263 requiring the President to hold public hearings on price-andwage increases which appear to him to threaten national economic stability.

Taxation

In addition to passing a bill in the first session which limited the states' power to tax income derived from interstate commerce within the facts of recent Supreme Court decisi.ons, provision was also made by the Congress for a study of all problems connected with such state taxation. Although it is doubtful that legislation will result from this inquiry during the present session, businessmen would be well advised to prepare to state their position clearly when the opportunity afiords.

No action was taken on the Herlong-Baker bill to revise downward the present individual and corporate tax rates, but the House Ways and Means Committee held hearings in November on the over-all tax structure and business will press for action during the coming session.

HOUSING

The last-minute housing bill, which was rushed to a vote and was signed into law in the last session after two previous bills had been vetoed by the President, will probably face revision and supplementation in the present session as political pressures, always ur- gent in an election year, are felt. There is little doubt that Congressional advocates of public housing, urban renewal, college housing and housing for the elderly will renew their efforts to find favor with segrnents of the population who will benefit from additional legis- lation of this kind. The success of such efforts is enhanced in an election year as even some conservative stalwarts may waver in the face of impending judgment at the polls.

Foreign Competition

Possible relief front low-wage area foreign competition may result from Senator Keating's (R-N. Y.) bill, introduced during the closing days of the last session, to provide tariff relief for American manufacturers of any commodity seriously threatened by foreign competition. The measure, 5.2663, would equalize conditions of com- petition relating to wage levels and working conditions between domestic and foreign industries in the production of imported articles. Specific legislation affecting the lumber industry's struggle with foreign competition failed of passage in the first session. Several bills to establish hardwood plywood import quotas were introduced but died in committee. The Senate, late in the session, struck from a tariff bill an amendment intended to clarify the tarifi classification of wood mouldings. The battle on these issues will be resumed in this session.

States' Rights

A bill which passed the House in June, the so-called States' Rights Bill, H. R. 3, has been watched carefully by the lumber induitry since, if enacted into law, it would provide much needed ,rules as to the effect of Federal statutes on state laws. The drive for enactment of this legislation will be renewed in January, but it will face serious difficulties in the Senate where strong opposition is known to exist.

Loans and Grants

Two pieces of legislation providing subsidies to local areas were considered in committee last session and the Senate, in fact, ap- proved a $390 million loan and grant program (5. 7ZZ) to assist economically depressed urban and rural areas. There will be strong pressures brought to bear on Congress by some local governmenti for enactment of such legislation.

Forestry and Natural Resources

It is considered likely that this year will see a battle to reconcile conflicting House and Senate-passed bills to establish an Agricul- tural Research and Development Commission which would attempt to expand markets for farm and forest products. Favorable action is expected on the House Agriculture Committee resolution endorsins the Administration's proposals for a long-range program for the development of the national forests which has been forwarded to the Appropriations Committee which must vote the necessary funds. There is widespread Congressional support of this program.

Bills were introduced in both the House and Senate (H. R. 8264 and S. 2193) to authorize the Secretary of Agriculture to se1l, at not less than the appraised price, lands in national forests which are isolated parcels, or narrow projecting strips, or land immediately adjacent to urban areas. Hearings on these bills may be held in the second session.

Senator Russell Long of Louisiana has once more introduced a bill (5. 2729) to provide for the establishment of Federal-State Land (Continued on Page 49)

GiECIFTGiIA.PACTFTC CALIF'ORNIA WAREIIOUSES

NBfftDAnnuql Told Plonning snd Foresight Necessory To Survive in Ero of Intense Competition

Problems facing building material distributors and trends for the l0 years ahead oc-upied sessions of the eighth annual convention of the National Buildine Material Di.tribu_ tors Association in Chicago's Edgeriater Beach hotel, November l6-18.

M. C. Blackstock, vice-president of Lumber Supply & Warehouse Co., Seattle, Wash., was electecl Assoiiailon president. He succeeds Don Knecht, general manag'er, B-uilding Material Distributors, Rapid CiIy, South nat6ta.'

M. L. McCreery was named yi6g-presidlnt and Don B. Richardson, Richardson Lumber Co..^Denver. Colorado. was elected treasurer.

New directors of the Association, for three years, are C. L. Johnston, Davenport, Iowa; Walter G. Marsl, Detroit. Mich; M. L. Murphey, Sioux Falls, S. D. ; Mr. Richardson, and C. W. Walters, Somerville, Mass. Re-elected for oneyear.terms as directors are Mr. Blackstock; J. F. Dillon, Sgth Bend, Ind.; C. J. Friedl, Louisville, Ky.; A. B. Lewis, Columbus, Ohio, and J. L. Stoneback, Quakertown, pa.

Directors re-elected for two years are E. H. Fahrenkrog, St. Louis; C. Lawrence Fenner, Rensselaer, N. Y.: R. R. Haley, president, Haley Wholesale Co., Inc., Santa Barbara, Calif.; Harold C. Muy, Little Rock, Ark., and Mr. McCreery.

A panel discussion, "The Next Ten Years-What's Aheacl for the Wholesale Distributor ?" presented as panelists

F. E. Dutcher, vice-president-sales, Johns-Manville Sales Corp., Building Production division, New York, N. Y.; G. Peter Oldham, vice-president-marketing, Allied Chemical Corp., Barrett Division, New York, N. Y., and Marland S. Wolf, vice-president-sales, Wood Conversion Company, St. Paul. Don Kr.recht acted as moderator.

-.Dutcher pointed out that our present economy is quite different than it was a few years ago as far as the building industry is concerned. "Today," he said, "we have high money costs both for new house financing and remodeling and repair-4 to 4i1% a few years ago and now 6 to 6l/i. This represents a 50/c increase." Hi said within 10 years the cost of construction labor has risen at least 25/o on an hourly basis.

In other words, he said, the suppliers of materials for the new construction market are in a squeeze because money and labor costs cannot be squeezed in an inflationary market.

Dutcher reported that between 85 and 90% of. TohnsManville_asph.alt roofing is sold through jobbers ; between 9_l and 95/o of all their insulating board pioducts are billed through jobbers; well over half of the rbck-wool products are still being sold through jobbers; between 90 ind 98/o of all asbestos siding sales are through jobbers, and the same situation exists in asbestos flexboard sales.

Asking the question, what can management do to make sure his business will continue to grow in the next 10 years, Dutcher answered:

1. You sl-rould annually conduct a very careful survey of y_our market and your customers to find out what high- profit items your dealers do not stock. This. then. shoild be the key to the products that are deserving of your time.

2. There is a trend on the part of many important wholesalers to go into the manufacturing and stocking of component parts of a house. There is no question that these components -c,an be produced in quantity far cheaper than they can at 25 or 30-difierent points through a territory. Is it not reasonable to assume, then, that th*e highly r".porl- sible building- materials distributor would bJ tie logical source to produce and distribute these components thrdugh his particular market?

3. The manager or owner of a wholesale company must be very sure that he has the right kind of a sales organiza-

a big part in this program.

4. The wholesaler must do a better job of advertising his o.wn_products alrd service. One of the best ways of d6ing this.is by direct mail and Ta-ny of you do an outsianding jo6 in. tl-ris_re-spect. Sales training schools and merchandili"g clinics held in conjunction with your suppliers are also afi excellent way to build a good will witli -yorrr dealers. Be known a-s a company that is always trying to help your (lealers show a larger profit.

5. It.is.1lighly important that you analyze your inven_ tories of all commodities and maki certain ihat-you alwavs have them available when the dealer orders.

Oldham emphasized that with the 40 to 50 competitors lanufacturing materials in the building field, his problem ls to. hgure out how his company can iurvive in the com_ petitive picture. Those who will-survive, he said, musf be able to sense changes and trends.

Oldham pointedlut:

-the need.for specialization is greater.

-the distributor must not feellomplacent because he is told he is the most important spoke in the distribution wheel.

-the mediocre distributor will have a hard time to sur_ vive in the next five years.

He said the manufacturer must get maximum distribution at maximum return and the distributor must serve an eco_ nomical purpose and functional purpose by providing sales power.

"You sl.rould think of material as being solcl, not handled," he said. "You should ask yourself the qiestion ,Are we pei- forming the function for-which *. oi. in business?' 'We mu-st clarify the difference between distributor, wholesaler and jobber. You should think of yourselves as distributors because you are distributing for profit.,'

Wolf recommended that lease-back and field warehouse arrangements be -considered by many companies in the building material field as a means of increasing capital. He said one of the most important problems facing-the-building material distributor in the nexl decade is to -make sure hE has.enough capital to finance his business. He said companies can increase capital by channeling it from unproduc_ tive activities.

. {olf also e-mp_hasized the importance of budgeting and budget control. He said :

"At the end of each year, shipments for the following year

Seqted (1. to r.l: lre'vrer -Richordron, preridenf glo(krtock, Vice-prc.ident ll(G.eery. sfdnding, irt rovr Dire.to6 Johnston,-l,ewir, Friedl, Sfonebicf,'-ifqnh, i;;;';;;;';;; Boqrd memberr Ditto, toy Hotey of snro borboro, corif., ie;;i;;i; iiJ;;i.y, -'ii'-"rlLi. tion. The wholesale salesman can play

SOURCE

lmported ond Domestic Hqrdwoods ond Softwoods for Every Purpose

All Species of Fine Cobinet Woods

Interior Poneling-All Species

Old-Growth Douglos Fir from Ross Lumber Mills, Medford, Oregon

Door Cosings cnd Stops Pockoged in Sets

Speciol Selection for Speciol Requirements-Widrhs, Lengths' Golors

Over Ten Yeors' Dependoble Service to Retqil Lumber Deolers

Modern New Fociliries for F-A-S-T DELIVERY qnd PICK'UP

New Moulding Storoge Shed (right) Complete Invenlory Stqndqrd Pqllern #55- Double End TrimExcellent Milled Stock.

should be budgeted by product line and variety. Selling prices for each product should also be budgeted and thereby a budget of net sales built up for tl-re year. Both shipments and net sales should be budgeted by months, as should all operating costs. From budgeted net sales and costs, a budgeted profit is arrived at. Experience, both regarding costs and experlses on the or.re hand, sl-ripmer.rts and salei on .the other, should regularly be checked against budget, and variations both favorable and unfavorable should be analyzed and appropriate action taken."

In the annual report made on a two-microphone hookup by retiring president Don Knecht and S. M. Van Kirk, gen- eral manager of tl.re Association, they gave the following statistical roundup as of November 1st, 1959, of combined facilities and manpower of the Association membership:

Number of warehouses, 632; square feet of warehouie space, 30,658,2j9; nnmber of managers and salesmen,2,392; total of other employes, 8,216; number of carloads of building materials handled in 1959, 234,472; number of delivery trucks in operatiol.r, 1,896 ; averag'e monthly inventory, $147,198,744; total investment in leasehold improvements, warehouse ancl equipment, $119,400,288 ; annual sales, $896,953,992.

There have been 18 regional meetings since Denver and there have been many meetings with manufacturers and allied trade groups, reported Van Kirk, who said that President Knecht clevoted a week out of every month to travel for the Association, taking valuable time from his own business affairs.

Advance registration reached 600 and some 650 to 700 attended the banquet. Before the convention was over attendance reached an all-time high of 720, more than 25/c, over last year. Ladies registration was more than 135 and more than 80/t of the membership was at tl.re convention.

Dr. Kennetl-r N{cFarland of Tobeka. Kans.. educational corsultaut with General Motors Corooratiorr ancl acclaimed one of the outstanding speakers in the rration, addressed the convention bancluet. To the more than 700 attending, Dr. X'IcFarland said that for the first time in many years the free enterprise system is starting to function agiin', not only in this country but in lingland and Europe.

Harold rrAr. Sparks of the Lumberyard Supply Company, St. Louis, reportetl for tl.re Marketing Trendi Study Committee ar.rd said tl.re ltroblen'r of over production must be faced.

Walter E. Hoadley, Jr., treasurer of Armstrong Cork Compar.ry, Lancaster, Pa., told the convention that the new home building ir.rdustry has once again "bumpecl agair.rst a tight molley ceiling and can be expected to follow an irregttlar dowrrwarcl trend over the year aheacl-chiefly because of reclucecl availability of funds."

"Hou'ever, there is no evidence to inclicate any slackening in tl-re general desire anlo11g American families to ir.r.rprove the quality of their I'rousing, old as u'ell as rrerv," Hoaclley saicl. "Risir.rg incomes, increasing numbers of teerr-agers ir.r famili:s, more retirecl couples, ancl tl.re begirrning of a nerv

First Alqskqn NBn DA Member

The warehouse of the Palmer G. Lewis Company at Anchorage, Alaska, has been accepted as a member of the National Building Material Distributors Association, according to Don Knecht of NBMDA. He advised that the Anchorage warehouse had been ap- proved at the recent Board of Directors meeting in Chicago on November 16.

The wholesale warehouse at Anchorage handles a wide line of lumber and building materials and is so located as to provide rail, truck and air shipments to the entire state.

In addition to the Anchorage warehouse, the NBMDA directors approved membership of seventeen other warehouses, including three in Florida. Knecht reported that, with these additional members, NBMDA's total membership accounted for almost 700 warehouses in the continental United States. Canada and Alaska

Knecht also advised that a new committee would be formed in 1960-a Lumber and Wood Products committee-which would have a permanent chairman, hold periodic meetings and have a specified time for meeting. during the semi-annual conventions of the Assoclatron.

advance in the marriage rate, poir.rt to an expanded need for more adequate, attractively designed, ancl properly located hor.rsing for many years ahead.

"The long-run outlook for new housir.rg is among the most promising for American business over the decade ahead," he said. "I)espite many old and new problems, 1960 u'ill still prove to be one of the best for the home-building irr dustry. "

William J. Guyton of Chicago, an associate of A. T. Kearney & Company, nlanagement engineers, told the convention that one of the keys to improved management control is an objective review of plans, facilities and ecluipment, controls and organizational strength.

Speaking on "\Arl-rat Makes a Star Salesman," H. B. "Doc" Sharer, sales-trair.ring specialist, U. S. Tires Division, Unitecl States Rubber Company, New York, N. Y., said a salesman sliould understand that he is selling people, not a procluct.

If a sales situation ends in a disagreement, he said, the clisagreen.rent is between people, not the procluct. Yet while a successful salesman concentrates on people, he said, the salesman must know his product :

-Product knowledge is an endless endeavor and a mediocre salesman usually has knorvledge o{ procluct but doesn't know holv to use this knowleclge.

-The customer lvallts to know what the product will do for hinr.

-A star salesman makes it easy for the customer to see the product arrd should lrot try to sell with empty hands and utords alone.

-Manufactllrers prepare literature for customers, not {or salesmen.

-A star salesman must know how to close a sale; to give a choice betrveen something ancl sometl.rirrg, not something and nothir.rg.

Following are comments, in part, by members who spoke at various business clinics:

Palmer G. Lewis, Seattle, Washington-Capital is the life blood of the busir.ress. Look at your operation like the bar.rk does. Have a maximum of money in bank at end of year to establish a good credit position. There should be a mir.rimum of inventory at the end of year. How you handle your borrorvecl money is the most important part of your business.

Don Knecht-If an item is not profitable you should buy

(Continued on Page 56)

N.B.M.D.A. "SCOREBOARD"The newly elected officers of the Nqtionol Building Moteriol Disfributors Assn. hold up the ossociolion's "scoreboord" ol ihe recenl onnuol in Chicogo. Left to right ore Don B. Richordson of Richordson Lumber Co., Denver, the lreosurer; M. C. Blockstock of lumber Supply & Worehouse Co., Seottle, the presidenf, ond M. L. McCreery of Michigon Wholesolers, Inc.. Jockscn, the vice-president.

S. F. Hoo-Hoo Give 50 Boys' Club Kids 'q Boll'

The final week before Cl-rristmas was a hectic one for most San Francisco lumbermen, what with the maiority of the mills down and a certain market speculation in"the .it. And the inevitable last-minute shopping rush (or crush) for the Missus and the family didn't particularly steady tl-re ol' nerves either. Nevertheless, nearly 160 lumbermen and lumbergals took a couple of hours off from their schedules to attend the always-great annual Christmas party-luncheon f9r !0 deserving youngsters from the San Francisco Boys' Club on December 22.

_ This year's big party, co-captained by Gay Bradt and Jack Dollar, was again staged at the San Francisco Elks Club, and a fine, well-run affair it was, too.

With a starting time of 11:39 a.m., early arrivals renewed old friendships, but when the youngsters arrived a little after Noon it was their show from the*n on.

Seated at head tables up by the stage, the kids happily devoured a lip-smackin' Christmas dinner and then wer-e treated to a half-hour of children's entertainment featuring B.entley's Mongrel Parade and Poogie-Poogie, master magii cian and children's entertainer. But the best was yet 1o come.

__Donning his trusty red suit and whiskers, Bud (Ho-Ho- Ho) Kinney made his entrance and, from then on, it was smiles, presents, more smiles and more presents.

Afterwards, several happy Club 9 officials nominated Bud for an Oscar in appreciation of his acting plus the Dis-

tinguished Special Cross for braving the affectionate kiddies and sweltering S. C. outfit.

It was a smash success all around and an event the officers, directors and committeemen of Club 9 can feel justly proud of. A special vote of thanks to Co-Chairmen Gay Bradt and Jack Dollar; Jim Hall, for lining up the presents; to Fred Ziese, lor arranging transportation and accommoda-

In the lumber Soles gong ot left ore Myro CorsinelJi ond Wendcll Poqueffe, G-P's Helen Ash, John Prime, Helen Erughelli ond Chuck Willioms

Focing eoch other in right photo ore Higgintmen Roy Ryon ond Horry tu16ont, (left) Bob Mocfie ond Poul Word, the former Elsie Wohlund ond Helen Forsberg

On fie left of the big Union Lumber toble (left photo) ore Mrs. ond "Hex" Hexburg, Mory Roy, Jim qnd fron Romsey (holidoying from the eo3t) ond Eve l|{urroy ond friend ot the toble's right, Emily Howell ond Fred Windcler ora borely visible down there

Monty ond Mrs. Montgomery with Club 9 siolwort Fred Buckley

For left is Bill Nigh, newly o:socioted with Wendling-Nothon, with Goy Brodt ond "Sleve" Sink, one of Sonio's pretty helpers

i'.1

Ston Preble, Pot Tynon, Gordon Sounderr with Mrs. Lewis ond the Fred Zieses ot the end of the toble. On the right ore Ann McKoy, Bill Bonnell, Ev Lewis, ond Tillie ond Bert Hosselberg

S.qlnl Nick'r iob wo m snyicrSle onr when therc were helpcrr lite Wadting-Nothon'r "gtcve" sink od tclbor lmbersol aii1,l1i1l,"r.aJ, Kinney siver o p'erent rt o prGrfty

tions for the kiddies; to Bob Kilgore, for handling the giftw_rapping detail; to Dick- Hogan, ticket chairman ; to Hirry Hood, who handled the financing of the affair; to Bud Kinney, for his capital performance as ol' St. Nick, and, most of all, to the fifty-one g'enerous Bay Area lumber firms who made the worthy event possible.

The following letter went out on San Francisco lloo-Hoo Club 9 stationery to the generous Donors listed below Dear Friends :

Because of your generosity and that of numerous other Lumber Friends, the "True Spirit of Christmas" was well exemplified at San Francisco Hoo-Hoo Club 9's Christmas Tree Party for needy children held at the Elks Club on December 22nd.

The kids "had a ball !"

Those of you who were thbre, we know, feel fully satisfied that your contributions were well justified. The Club, however, feels a personal "Thank You !" is in order and welldeserved.

On behalf of San Francisco Hoo-Hoo Club 9, it is our llppy privilege to.express.its sincere appreciation. Not only did you lighten the job but also you can justifiably feel

personal glow of warmth for having made fifty kids a lot more joyous on Christmas Day than might otherr,r'ise have been the case.

To each and every one of you our sincere Thanks and hearty Good Wishe; for a heilthy, happy and prosperous New Year.-Gay Bradt and Jack Dollar, co-chairmen; Harry G. Hood, chairman, Finance committee.

The DONORST

Ar<otq Redwood Co.

J, H. Bdrer & Co.

Boyrhore lmber Co.

Boldt-Beqom lmber Co.

Bqnell Lumber Co.

Bonninglon Lumber Co.

E. 5. Brurh & Sonr

E. [. Bruce Co,, In..

F.5. Buckley Door Co.

The Colifornio Lunber l{erchont

Cql-Pocific ledwood Sole:, In<

lnlernqlionql Pqper Co., Long-Bell Divirion

nobe.t P. Kilgore

Lmo Lumber Co.

lqgen lmber Sole:

Lumber Sqles Co.

McGloud Lumber Co.

O'Neill Lmber Co.

The Pocific Lmber Co.

Pormirc Lumber Co.

Redwood Soles Co.

Roundr lmber Co.

Colifornio Sugor od Western P;nb Service !mbe. Co.

Agency, In<.

The Robe.t Dollor Co.

R. H. Emmerton & 5q

Eviu Produdr Compmy, Inr.

Simpron Redwood Co.

5omo Wood Produc|l

Sfew{t lcmber Sqlei

A. L. SfGkton Lmber Co,

Fqirhurst lumber Co. of Cqlifornio Tqlbot L6ber Co.

For Wert Fir Sqle: Co,

Tqrte., Weblre. & Johnron, In<

Gmertton & Green Lumber Co.

Georgio-Pocific Corp.

Golden Gote Lumber Co.

lwin-City Lumber Co. Gorciq Trcfic Seryice Union Lmber Co. Vo Arrdole-Hd.ir Lmber Co. Word & Knc?p

Jmer L. Hqll Co.

Hollino ilqckin lcmber Co.

J. E. Higgins Lmber Co.

Hobbr Wqll Lhber Co.

Wendling-Norhm Co.

Welt Coort limber Produ(f3

Weslern Pine Supply Co.

Weyerheurer Soler Co.

Oqklond Hoo-Hoo Gives Boys'Club Fun Romp

Twenty-five deserving youngsters from the San Leandro served promptly an hour later to insure plenty of time for entertainment (ably handled 6y Bert Hansen-magician, j_uggler and entertainer) and the whiskers routine (done by John "call me Santa" Pearson).

Boys' thr6ueh ai evenins Oakland Clrrh 3-9 ef the clrrh"' rng lun as guests ot ub's Christmas f P^?rly,December 21 , at the Claremont hotel in Berkeley. Club-officials, President Ralph Hill and Chairman Bill Johnson, _in particular, are to be congratulated for their fine work

tioys' Ulub romped through an evening of fun as Oakland Hoo-Hoo Club 39 at the club"'s annual

year'^s^party, one of the club's most shining efforts. With a 6:39 p.m. starting time, and prior to thi arrival of the Boys' Club contingenl, the "big bbys" enjoyed a few free relaxers complimenis of HobbJ W;ll Luinber Company and Gameiston & Green Lumber Co. Dinner was

Once again, Dealer John turned in an outstanding performance, handing out the treats and giving each of "his" boys a personal messag'e from the North Pole.

Party Chairman Rill Johnson then introduced Boys'Club prexy Ed Miller and announced that Club 39 had noted the lack of photographic equipment at the Boys' Club and was therefore presenting the center with a complete dark-

In the photo ot left ore Mino OBrien, Ed Heiberger, Jim Lewis with Hcrry. Hood ond, on the right side of the toble, ore Bob Miller ond Vince Kemble with Dick Brown further down the line

The Tqlbot Lumber spreod (oi righr) included Fred ond Morge Tolbot, Bill Holihon, Corol Rourke ond, on tha right side, Joe ond Shirley Shipmon, Dove Dovis ond Mr, ond Mrs. Pete Nugel. John Bryson (Cloverdole Kiln) ond Liz Dunlop cre woy down there on for lefi

A boy ond hir dog co only be outcloaed whfl it ir o qcrobqi ond he: dog for lhe boy'r eniofnent. The Bentleyr put on thei. five-dog tpectoculor a

Jonie Howord, Alfred Wolff, Chuck Porro, Hugo Miller ond Jim Knopp ore dworfed by o plotter of goodies

room setup, professional in every respect. In addition, Johnson handed Miller a sizable check representing additional cash raised by the Club 39 membership.

The officers, directors and general membership of Club 39 can, and should, feel proud of their g'enerous support of the San Leandro Boys' Club, one of the many fine Bay Area centers devoted to developing "tomorrow's generation" into useful members of society, rather than copy for ugly frontpage notoriety. Events such as this can answer the ques- tion: "Why Hoo-Hoo?"

UNIFORM

GOR.E . . .TAPE R, ... 5U RFAC E

Gypsum wallboard craftsmen know the importance of Blue Diamond uniformitg. Uniform cluracteristics aid in the fast production of smooth, ffre resistant walls and ceilings. Aniformitg is a result of quality control.

Blue Diamond quality conbol be$ns with the grading of gypsum rock at the mines. It carries through every step of gypsum wallboard manufacture to the ffnal placement of dunnage to safeguard its condition in transit.

Applicator craftsmanship and Blue Diamond uniformity ioin hands in producing smooth sokd fire resi.stant walls and ceilings.

At right qe vetsm wholeroler Arnold ilohr, Bill Cholhom, Pol Wod, Bob llcfie ord Goy Brodt

There- were imil6 (plenty cfter Smfo'r vi.it, not oly from lhe yong:lers but frm So Leodro Boyr' Club Pr*idenl Ed itillqr t lefi, :rodingi upon lmrning of Club 39,r gener- ou3 gift of o cmplete dqkrom tetup for their cenrer, plus odJitiool needed -cqrh. Stqnding with lllller ore tltilt Cook od porty choimm Bill Johnro, Deolerr Bob Eeilack od Rolph Hill cc kneeling to exmine the pre.ent.

lhe rmilcr dove brlmil tar Blll Fribo.g, Jer?y FGmsdet ond Do Coveney o fhr |.ft, ed Ooklmd Deoler Jim Slewart, Tmmy fhmp. ron, Pwl Gobocry ond Pefe Hwd

lolph Bohlon, Jlm Frocr, try Godqd od Clm Fruor, vctm Odr- lod .rtoil.r reqdly rcti.ad

Hollir Jocr, Lofoyctte Deoler Tom Jocobrcn, 5r.. Gordm Hughcr od Joey Lecido wilh Deqlcr Jim lrkGlinlxk, Dioblo Vollcy illll od tmbcr

At left old Sonto (olios John Peorson) is moking the most of his doy os the stor of the show, ond the young fellow from the Son Leondro Boy's Club is enioying it to the fullest

The heod toble (right) included Eorle Bender, Vic Roth, Bill Johnson, Prexy Hill, Bob Beileck, Ed Miller ond Milt Cook

2185 Huntinglon Drive, Sqn frlorino 9, Colifomio

Bob Hoover

Sftrort Jones

Dlck Hoovcr

TUUENTY-FII|E YEARS AGCD TODAY

As Reported inThe California Lumber Merchant, January 15, l9J5

Harry W. Cole, Code executive of the Redwood division, returned to San Francisco from the NLMA directors meeting in Chicago. He told The Cali- fornia Lumber Merchant that the NRAction suspending minimum prices had very little effect in the redwood industry because Code prices represented the market . B. F. Foiter of the Foster Lumber Co., Kansas City, and his wife are wintering in Los Angeles Stanley MoorJ returned to his Fir-Tex post in L.A. after taking his family to the Northwest to spend Christmas with his wife's folks of the Tum-A-Lum Lumber Co. at Walla Walla "J"ff"

Corkran, Sacramento Valley represen- tative for MacDonald & Harrington, was back from three months' illness

. FHAdministrator James A. Moffett is due in L.A., Jan. 31, to address a Biltmore luncheon of the local Better Housing program Mark D. Campbell left the Chas. R. McCormick Lumber Co. to lvholesale for himself and was succeeded in the rail department by Jimmy Atkinson Frank L. Bortells, who had iust been appointed postmaster at Monrovia, died suddenly Christmas night from indigestion. He went there in 1900 to manag'e the L. W. Blinn lumberyatd and liter joined Consolidated Lumber

in L.A. In 1920 he started his own retail yard in Monrovia but later sold it to Patten & Davies. He was then with Whiting-Mead Co. of Los Angeles until taking the government post, Dec. 1.

General Sales Manager Herb Klass is featured in the full-page advertisement of The Pacific Lumber Company in this is511s-"fi15t of a Personal Interview series with Palco folks"

George H. Nicholson joined the sales department of Consolidated Lumber Co. of Los Angeles W. E. Cooper, secretary of the Caddo River Lumber Co., left L.A., Jan. 15, to visit the Arkansas mills and call on the midwest trade enroute home . Warren B. Wood of the E. K. Wood Lumber Co. was a business visitor of the San Francisco offices The LawrencePhilips Steamship Co. purchased the S. S. Tillamook from Hammond Lumber Co. and, after repair, it sailed Dec. 29 for Grays Harbor under Capt. Hubber.rette. The vessel was formerly the "Point Arena" of the Hart-Wood Lumber Co. Its name will be changed to the Lawrence Philips after Don Philips' youngest son.

Protect now against costly damage from termites or decay. Build foundations with McCormick & Baxter lu mber, pressure-treated with Boliden Salt or Penta. Complete dry kiln facilities are also available.

A well-attended meeting of pine manufacturers from the Klamath Falls and California districts met at the Palace in S.F., Dec. 27-28, to act on suspension of Cost-Protection prices under the Code. Among the price advances recommended w5s V.N on 4/4 & thicker No. 1&2 clear Jack Kiley is now representing Edward Hines Pacific Coast Lumber Co. in northern California Val Larsen was named district freight agent for Schafer Bros. in L.A. Phil B. Moore, Union Lumber Company representative out of Tulsa, Okla., is visiting the west coast operations A. O. Thompson, Kansas City lumberman, was a business visitor to L.A. Bates Smith and Wendell Biown supervised unloading of a MacDonald & Harrington cargo at L. A. Harbor.

The Lumber Code Authority asked NRApproval of an assessment for trade-promotion purposes. L. Eaton Grimes was assigned the Northwest, East Bay and Sacramento territories for Union Lumber Company formerly served by Ray Shannon, who joined the sales department in San Francisco . . The Sampson Company took over the products of the Sivon Mfg. Co., Pasadena William Davis, Jr., manager of the Davis Hardwood Co.. San FranCiscb. was married to Nliss Louise Gregoire, former secretary to the Canadian Ministry of Forestry at Montreal . . B. F. Moore of the LoganMoore Lumber Co., Kansas City, and l-ris wife sailed

a world

Dec.

on

cruise.

l{. Brmdway GEilDN[E, ilUTORilII

P.0. Bor 33ll PfinrilD, fiEc{til ' fE5 Galifomir Stnet $il FnAilCrSC0, CilF0Rt{tl

Betfer Service on Regionof

the Pocific Coosf Sofes Offices

22, lron San Pedro . . W. B. Jones of the Owens-Parks Lumber Co., Los Angeles, and Nelson Jones of the Jones Hardwood Co., San Francisco, advise The Merchant that they opposed what had been reported as "unanimous endorsement" to maintain hardwood Code prices at the recent PCWHDAnrrual . Paul M. P. Merner of the lVlerner Lumber Co., Palo Alto, and his wife visited her mother in L. A.

The Red'ivood Shingle Bttreau was organized January 8 as a subsidiary of the California Redwoocl Assn. Presiding at the meetir-rg vuas J. J. Farley, who explained the purposes of the Bureau. Elected to the Administra-

tion committee were N. P. Burgess, E. L. Moore and R. C. Turner. Also attending were Geo. W. Gorman, Fred V. Holmes, J. A. lfarris, Jr., C. L. Gibson, Harry Hood, F. Egnall, P. Mclntyre, E. P. Rasmussen, J. R. Freeman, H. W. Cole, L. B. Ashbaugh ancl J. W. Williams.

William D. Dunning was named southern California reoresentative of tlre Trower Lumber Co. of San Francisco Corydon Wagner of the St. Paul & Tacoma Lumber Co. presidecl at the Dec. l4 meeting of the Tacorna Lumbermen's Club which elected Wheeler Osgood's Ralph Brindley as the new president and Weyerhaeuser's J. M. Morris as vice-president

Arthur J. McQuatters, executive of the Cady Lumber Corp. died Dec. 8 at Albuquerque The Davis-O'Connor Lumber Co. was started in San Francisco by A. B. Davis and Chas. T. O'Connor John G. Ziel and his rvife parented a baby daughter, Charlotte Elizabeth, Dec. 31 in San Francisco. Ife is president of Ziel & Company, hardwood importers Herb Anderson of the Globe Lumber Co., Los Angeles, was injured Dec. 23 in an auto accident near Inclio . . A. E. Ferguson opened a sales office in Los Angeles for American Lumber & 'lreating Corp., which leased the Wilmington plant of the Southern Pacific Pressure-Treating Co.

Georgio-Pocific's New Son Jose Worehouse Designed to Offer Centrol Coliforniq Customers Every Convenience

Georgia-Pacific's new San Jose warehouse, 660 East Gish $,oad, was the scene of a lirge gathering recently when Manager Norm Rose and his staff invited- nearly iOO customers and friends to inspect the big 28,000-sq. it. facility which replaces temporary quarters-in Santa-Clara. ThL brand-new installation is undoubtedly the "latest word" as far a_s the company's string of eight -California warehouses go, designed lpecifically for the purpose by Georgia-pacific yoi_kj"S with Kirk McFarland, San jose industriaf designer. Builders were Knight-Englis of Mountain View.

Big gothering (righll ottending the prevue included Roger S<huyler (G-P's Hmmond Divisionl md wife, Soquel deoler Femer Angell, Po<ifi< Lunber & Supply, od lirs, Angell. Alrr. Frott, wife of C. D. Frott. ossirtdt vic€-preridenl of G-P's Worehouce div., Portlond, in foreground.

sary following a costly fire which leveled the Sunol street warehouse early one evening, November 25, 1958. Fire or no, the rcompan/ secured a short term lease on some Martin avenue property and Manager Rose continued to serve the Santa Clara Valley trade while G-P moved ahead almost immediately on construction of the new warehouse.

All.qctive 2,OOO-!q. ft. oficc |top, oboyel ir contliu.ted entirely of cmpmy-monuto(tured- productr, interior od rxte.ior, Big ncw fcitity ii!""Yii,rl1t"t"t votd tlorqge lo reor ild ldtss pqrking-oreq in froni

Of tilt-slab construction, the 130-ft. wide structure is spanned by eight graceful, arched laminated beams (fabricated by Standard Structures) engineered so only ori ,o* of center posts (also laminated-beJm constructioni was necessary, afford.ing almost complete materials-handling freedom.. The building, r.ylich is 200 ft. long, was desig"ned to handle storage up to 25, in height.

The company-owned installation is located on a 4-acre industrial tract located just one block from the Bayshore Freeway, 1nd ogly.two blocks off the Nimitz (Eastthore) freeway. In addition to easy highway accesi, the new branch has a specially designed 7-cir depressed spur which allows lift-truck unloading- and materijls handling all on one level with the yard an? warehouse.

Staff of the new warehouse includes five men on the "floor" and on the lifts, two drivers, two men on inside sales, and three men in the field working under Rose.

Gordon Taylor, originally with G-P in Pennsylvania

(Continued onPage 42)

And inride (obovc, righf) it Ollie Lee, hordwood lumber ond ply- wood chief, inrldema Chuck Xeerling qnd Di(k Virkcrt with Mooger Nom Rote. Rore conlinced on with the <mpony when G-P bought itt firrt Cqliforniq wqrehourC from North-Robblnr in Solinc in 1935 qnd wqt mqde mmoger of lhe So Jore bronch in 1955.

Worehovre, yord ond unlooding opron {leftl ore qll on one level. Apron runr length of 7-Gq. deprer:ed 5pur.

ft16. Juonito Bdnhqt (righll, bookkeeper, in her new ofice. Oftces ore eqch poneled in difier{t cmpony-monufoctured hordwood ply- woodr, in.luding gum, oth, blrih ond wolnut.

The second of G-P's California warehouse chain, the company originally moved into San Jose with Rose as manager at 345 Sunol Street, next to Cheim Lumber Co.. in February 1955. The San Jose branch was, and still is, a member of G-P's Central California division with headquarters in Salinas, Bob Brazelton division chief.

_ Although plans for a new company-owned warehouse at San Jose weie underway, a "crasi1" ..h.dul. became neces-

Harry Mc0all

When in the Son Frqncisco Boy Areo, coll McColl for Cloy Brown lumber. Horry McCqll is o veterqn lumber soles' mon, hoving been in the business in both Oregon ond Colifornio for mony yeors. He is q notive of Cottoge Grove, Oregon. During World Wor ll he served with the Army Air Force four ond o holf yeors, being overseos o good shore of thot time. Horry enioys skiing, golf ond photogrophy for hobby qctivities. He ond his wife Delores hove two children, Jonice, 14, ond Rondoll, 12.

Horry McColl serves the Boy oreo ond the peninsulo, supplying you with quolity lumber. You con depend on the finest when ordering from Horry direct mill shipments of oll species from Cqlifornio ond the Pocific Northwest by corgo, roil, truck ond troiler.

TWIT HARBORS lUilBER COMPAilY

Aberdeen, Woshington

Monufqcturers qnd Disrrib'urors of wesl coqst Forest products

525 Boord of Trode Bldg. PORTLAND 4, OREGON Phone CApirol A-4142

MENTO PARK

Jim Rossmsn-Jim Froser

1618 El Gomino Reol

DAvenport 4-2525

EN. l-@36 (Boy Areo, Son Jose)

- - Cqlifornio Represenlotives - -

SACRAJNENTO (Town & Country Brcnch)

Dick Merrit{, Mgr. Box 4242, Sccromenlo lVonhoe 3-2916

Digging for Success

Hard work means nothing to a hen. She just keeps on digging and laying eggs, regardless of what the prognosticators say about the outlook.

If the ground is hard, she scratches harder.

WOOD TANKS

451 South G Street Arcoltcr Golifornio VAndyke 2-2971

tOS ANGETES

C. P. llenry & Go.

714 W. Olympic Blvd.

Rlchmond 9-6524

Rlchmond 9-6525

An Editorial

If it's dry, she digs deeper.

If it's wet, she digs where it's dry.

If she strikes a rock, she works around it.

If she gets a few more hours of daylight, she lays a few more eggs.

But always she digs up worms and turns them into hardshell profits, as well as tender broilers.

Did you ever see a pessimistic hen? Did you ever hear of one starving to death while she waited for the worms to come to the surface ?

Did you ever hear one cackle because the work was hard?

Not on your life ! They save their breath for digging, and their cackles for eggs.

Success means digging.

U.5. Plywood in Mqrketing Pqct With Big Philippine Plywood Firm

United States Plywood Corporation will be American sales agent Jor the entire exportable output of tl-re largest hardwood plywood manufacturer in the Philippine Islands. under terms of an agreement announced by Gene C. B1e1ver, U. _S. Plywood president, and Jose Pae2, president of Santa Clara Lumber- Company, In-c., pioneer'plywood manufacturin_S !_r- in the Philippines. Its- three plants are located in Manila, and in Davao City and Kab-asalan on the large southern island of Mindanao.

Mr. Brewer said a substantial U. S. market has been established for Philippine lauansometimes known as Philippine Mahogany, and because it ofiered the American public an attractive and very inexpensive hardwood, lauan helped establish new markets for all hardwoods. He said this was particularly true of hardwood plywood wall panel- i1g, which has had phenomenal growth'since World War II from an industry of little consequence to one which g'rosses in excess of-$150 million y."r.

Mr. Brewer pointed out that it ii becoming increasingly necessary for_the U. S. to go abroad for souices of supply for hardwoods, in order to conserve and promote new growth of this country's own hardwood foreits.

Latest Union Lumber Company visitor to the Hawaiian Islands is Sherman Bishop. The sales chief took off two weeks during the holidays for a firsthand look at the active volcano and other sights. Earlier, Dorothy Epperson, Union's receptionist, had tl.rree weeks lazing in the sun and seeing most of the islands.

H. A. "Ace" Wallace, southern California representative for Woorl Conversion Co., attencled the annual prourotion meeting called by officials in Colorado Springs, Jan. 6-8. He made the trip by jet plar-res.

Pauline and K. E. MacBeath saicl "adios" for a month or so, fired up their new Chevy, Dec. 13, and cast off for Mexico City and south to Tehuantepec. In charge while the folks are gone is Bill MacBeath, who expects the Seiror and Sei.rora back toward the end cf the month.

Sterling Wolfe held anrrual Opetr House, Jan. 10, for friends and neighbors, associates and customers of \ilarquart-Wolfe I-umber Co., Hollywood.

Oakland Wholesaler Phil Gosslin took some holiday time away from Gosslin-Harding business to visit friencls in Portland and Eugene.

Tom Fox, president of the John W. Fisher Lumber Co., Santa Monica, left Jan. 13 for Washington, D.C., to sit in with the NRLDA Exposition committee on prelininary planning for the big show in San Francisco this November. Dealer Fox

southcrn timber country but is back in California now and du. for an early visit to Los Angeles interests.

A pre-holiday auto accident dar.r-rpened festivities for Dick Johnson of Rule Supply Co., San Jose, reports Verlon McKinney of the firm. But he made good progress at Santa Clara County hospital and was able to spend Christr-r.ras at home.

Roy Stanton, Sr. of E. J. Stanton & Son, T,os Angeles, and the Finance committcc of L. A. Hoo-Hoo Club 2, was the top man again this season in the fund-raising campaign for the club's recent Christmas celebration for the LeRoy Boys' Home. A dedi-

cated and tireless worker for the worthy charity is Roy.

U. S. Plywood's Santa Clara sales ace, Bob Buckley, has again picked up the reins after a couple weeks in the hospital.

Bob Heberle, southern California district sales manager for Georgia-Pacific Corp., became a "grandpa" with the birth of an 8-1b., 3-oz. girl to his daughter, Judith-Ann Dorsett, Dec. 21. Bob reports not even the company's "factory-sealed and wrapped" products ever looked any better to him.

Dottie and Dave Davis escaped the freezing Marin county temperatures during the holidays with a Palm Springs vacation.

Bill Smith is exploring the SacramentoMarysville area building up the Smith-Robbins Lumber Co. inventory for early Spring delivery to the Los Angeles wholesale firm.

(shown left above with his Manager "Bud" Walling visiting a Cleveland yard at the recent 1959 Exposition) Southern California Retail Lumber dealer-director to the National Retail

H. P. retail is the Assn. Lumber Dealers Assn.

Doug Cook was happily welcomed back to his post at Western Door & Sash Co., Dec. 15, after several weeks "up for repair."

Mr. and Mrs. L. R. Smith of the L. R. Smith Hardwood Co., Longview, Wash., and their son Gordon spent the Christmas holiday in Los Angeles visiting their daughter and son-in-law, lVIr. and Mrs. Vernon Johnson, and their daughters. Mr. Smith also spent some time at his local lumber office in L.A.

Talbot Lumber Company's girlie desk pads are said to rbe a treat for the eyes of any tired businessman, and no exception is A. J. Graham of the Hermosa Beach Police Dcpt. Partners Joe Shipman and Fred Talbot in San Rafael opened an official looking envelope from The Department (perhaps wondering if Don Philips, Jr., had exceeded the speed limits in selling their lumber) and were relieved to find typed on a sheet from one of the pads: "Sir: Can you please spare halfa-dozen of these pads?" Officer Graharn should have his pads at the pokey pronto.

Harry Bremner of Brernner Lumber Sales, Carmichael, Calif., spent considerable time during December in the midwest, east and

"Be kind, for everyone -Ian Maclaren. you meet is fighting a hard battle."

{<*

"No safety device has yet been invented to take the place of the one just above the ears," says an old axiom.

BY JACK DIONNE

Elbert Hubbard said: "To be gentle, generous, patient and forgiving, and yet never to relinquish the vital thing -that is to be great."

*{<

A man is as young as his faith, as old as his doubt; as young as his self-confidence, as old as his despair.

Primitive man found il a l" tl" -orra enemy; the Romans built a temple to it; and man to this day, in spite of all the advances of civilization, still cowers before the specter of his most disturbing tormentor-fear.

It is the animal nature*of rl"r, Xn"a prompts him to shun difficulties, to take the easiest way around obstacles, to dodge duties, and to play truant from obligations. It is the divine nature within us that finds pleasure in toil, joy in conquest, happiness in tasks well done, and peace in squared accounts.-(Clipt.)

{< >! {<

Phone:

CApitol 2-1934

Tele[pe:

PD.3E5

We Solicit Your Ingdries lot Wolnanized aud Creosoled lunlcr, Tirnbers, Poles and PilirE

"There are two kinds of men; those who do their best today, and forget about it; and those who promise to do their best tomorrow, and forget 3[qu1 i1."-Chinese Proverb.

Dr. Stanley E. Hall ,Jto, i-J do not stop playing because we grow old, but grow old because we stop playing."

John Ruskin said r ",-Lr"i *l p"rfor* divine service with every willing act of our lives, then we never perform it at all."

{< * ,1.

John Truslow Adams wrote of an explorer who once attempted a forced march on the upper Amazon River. For days they traveled fast. But one day the men refused to budge. Said their chief : "They are waiting for their souls to catch up with their bodies." *

Will Rogers was a man who could take a spanking gracefully. When he had recently returned from Europe, Arthur Brisbane, famous editor, wrote some strong opinions about

tlR CEDAR H:^tIOCK REDWOOD 5PnUCE o lDAllOr SUGAR AND PONDENOSA PIN:

AN IMP(IRTANT MESSAGE T(l ALL LUMBER, PAINT AND HARDWARE DEALERS

Perhaps you are aware of the revolution in the color treatment of wood. Whereas a few years ago exterior finishes were almost exclusively oil base paints, today a large percentage of both exterior and interior finishes are stain. The tremendous growth in the use of stain can be attributed only to the many advantages of stain, including its low cost and long life.

OLYMPIC, THE FASTEST GROWING STAIN

The fastest growing line of stains is Olympic, growing at 12 times the national rate of all paint type products. Reasons for Olympic's phenomenal growth are many:

l. Olympic is the highest quality stain product.

2. Olympic will not crack, peel or blister.

3. Olympic is the only finish GUARANTEED to cost less per year than any other exterior finish. .

THIRTY YEARS OF TESTING ON THE IOB

For thirty years Olympic has been in the business of pre-staining all types of siding. Pre-stained Olympic shakes, shingles, boards and battens, and Olympic Stains have been used on over one million homes from Alaska to Florida and Hawaii to Maine, in every conceivable climate condition. No other company in the world has had such a complete testing program for its stained products. No other company has developed stains of such quality, yet at such reasonable cost to the consumer.

WHY HUNDREDS OF DEALERS ARE ADDING THE OLYMPIC LINE

1. Because Olympic is developing biggest turnover, biggest profits.

2. Because Olympic is GUARANTEED in writing to be the lowest cost per year finish one can use.

3. Olympic offers the only COMPLETE line of stains for both exterior and interior woods.

4. Dealers are backed by the hardest hitting, most comprehensive advertising and merchandising program in the country. covers home owners. builders. architects.

5. EXTRA LONG PROFIT MARGINS through Olympic's major dealer program.

6. ALL OLYMPIC DEALERS ARE FULLY PROTECTED. no direct sales, no company-owned stores. you make the BIG sales and the BIG orofits.

YOU, TOO, CAN PROFIT WITH THE

If it is nrofitable for vou to carrv a line of finishes, you will find it doubly prbfitable to be an Olympic Major Dealer. Let us give you all the facts. Fill in the coupon and mail today. Benefit from Olympic's expanded 1960 program. Hitch your wagon to the fastest growing line in stain, and PROFIT.

Oalslanding Service For Wholesalers

Cor Unlooding Air Drying Tollying Storoge

Plus-Prompr Quoliry Kiln Drying

We'll help you Increose your Soles with our olwoys dependoble service

Ofrered by

1. A. DRY Kllt e, STORAGE, lXC.

Dee Essre

r, pres. 4261 sheilcr st.' :ff llt?es 23' totthorrhor Edwords,

Russia. In his newspaper column, Will chided his friend for talking about Russia without having been there. The next day Brisbane replied that one Leonardo had painted an immortal picture of the Lord's Last Supper, and that the painter not only was not at the Supper, but was not even invited. will did not reply.

"Justice," wrote Margaret Morrison, "is never one-sided. Its demands are made equally upon all. Justice demands equality of responsibility, equality of 'service with equality of reward according to service, equality of obedience to the laws of righteousness."

It was suggested to the Corinthian philosopher Diogenes that he retire because he was old. He replied: "If I were running in the stadium, ought I to slacken my pace when approaching the goal? Ought I not rather put on more speed ?" :F

Oscar Levant once uttered a bit of philosophy that was much quoted at the time. A world's series in baseball was just ending, and someone said to Levant: "It isn't much of a world's series, is it?" And Levant replied: "What can yiru expect? It isn't much of a world."

"Ours is a world or ,r,l"r""l giJrrtr, and ethical infants."

-Gen. Omar Bradley.

"American foreign policy is always an open book-a check book."-Will Rogers.

N-AWIA Compleres Plons for froining School, R.egioncl Meerings

The sales-training program sponsored by the NationalAmerican Wholesale Lumber Association with the cooperation of 29 other lumber industry associations is now scheduled to start February l. President J. Ward Allen discloses that a definite schedule of topics and specific dates for seminars has been established for twelve areas. A new brochure with complete information is available.

At a special meeting of the directors and committee chairmen held in Chicago in November, comprehensive plans were completed by the National-American to expand activities, including a plan to bring.the association to members through regional meetings. Nine of these meetings are being planned for early this vear. Jack Mulrooney, executive vice-president, will attend these meetings, as will President Allen where schedules permit.

Colqverqs Cemenr Assigns VickerY

To Reno; O'Brien lo Modesto

Oftifucrry

Som SIATER

Calaveras Cen.rent Company, a Division of The Flintkote Company, has appointed new sales representatives in Reno and Modesto.

Mel J. London, Calaveras vice-president in charge -of marketing, announced the transfer of Kent Vickery (left) from the lVlodesto territory to the Reno territory, and his replacement in Modesto by lVlichael O'Brien (right).

Remodeling for Stllinqs Yord

The Homer T. Hayward Lumber Company's Salinas headquarters yard has again undergone a store expansion and remodeling, including all-new fixtures for better diversification and display of merchandise. The job 'ivas completed shortly before the end of December in line with a general remodernization program scheduled for the Hayward chain, according to General Manager Homer M. Hayward.

Sarn Slater. 56, owner o{ the Slater Lumber Company, Culver City, Calif., died January 2. He was born in Russia and arrived in Los Angeles in 1928, founding in 7929 the retail yard which he lvas to operate more than 30 years. He leaves his wife, Sarah, of the honre at 3014 Danalda I)rive; two sons, Ernest and Kcnneth, both of Los Angeles; two sisters, five brothers and four grandchildren. Funeral services were held in the Glasband mortuary, with entombment in Beth Olam nrausoieum. The dealer was a member of Temple Israel, the Culver City B'nai B'rith, Independent Order of Foresters, and the Culver City Chamber of Commerce.

Frqnk TEAKLE

Services were held in Sacramento, December 30, for Frank Teakle, 58, owner of California Builders Supply Co. of Sacramento, who died of a heart attack, December 28, at the wheel of his auto as he left for his work. Services were conducted by the Alameda Masonic Lodge, in which Mr. Teakle had been an active leader during his many years with the E. K. Wood Lumber Co. in Oakland. He leaves his wife, Edna, of the home in Sacramento. and two sons, Al Teakle, who is associated with N. H. Sjoberg & Son, Oakland, and Raymond C. Teakle, who is also in California Builders Supply Co. of Sacramento-

Thomos E. CUFFEE

Thomas E. Cuffee, 62, chairman of the board and president of Pacific Far East Line, Inc., died December 22 in Saint Francis hospital, San Francisco, after a cerebral hemmorhage. He began his career as an office boy in the old Dollar Lines steamship company of lumber fame, rose to vice-presidency, and stayed with the firm until the end of WWII when he left to participate in the formation of Pacific Far East Line. He leaves his wife. Claire. of the home in Kentfield, Calif.; three sons aged 7, 10 and 16, and a daughter, 14, and his mother. Funeral services were held December 24 in San Anselmo.

R.ees F. TENER.

Rees F. Tener, 63, assistant chief of the Testing and Specifications section, National Bureau of Standards, Washington, D.C., died suddenly December 25. He was known for his outstanding work in the development of f ederal specifications and test methods for floor coverings and other products.

FoTLCL Shipments

Where 0ualitY Counts CALt

tUdlouu 2-5311

Complete Inventory

Sugar Pine

Ponderosa Pine

lThite Fir Cedar Calif. Douglas Fir

Direct Mill Shipments

Truck Load

Truck and lrailer Car load

Milling Facilities

Los -Cal Lumber Co.

5024 Holmes Avenue Los Angeles 58, Golif. LUdlow 2-531I

TWX: LA 315

Douglos Fir frlillmen Toke Optimistic View of | 960

Douglas Fir millmen are taking an optimistic view of business for 1960, reports H. V. Simpson, executive vicepresident of the West Coast Lumbermen's Association. Tight money and increased interest charges for home mortgages pose some real problems, the veteran lumberman 9b^1.jy:1,^"nd m-ay^cut new home starts from the high 1,350,000 figure of 1959 by as much as 5/o.

Demand for west coast lumber, Simpson forecast, will be high in 1960, despite the tight money situation. He listed a pent-up demand for housing, increasing population, stepped-Lrp industrial plant expansion, and t[e continuing construction of schools, churches and commercial struc-tures as good market prospects for west coast lumber.

_ Production, orders and shipments of lumber from western Oregon and western Washington was up in 1959, Simpson said, marking the end of a two-year rec6ssron.

Production for the Douglas fir region of western Oreson and Washington in 1959 was 8,400,000,000 board feet. cJmp^argd to 8,042,982,000 in 1959 and 7,Z9l,4gSp0O in'l9SZ. Orders in 1959 totaled 8,400,000,000 feet, compared to 8,193,469,000 in 1958 and 7,741,408,000 feet in t952. Strip- ments maintained the same relative ratio, amountins io 8,320,000,000 in 1959, 8,069,067,000 in 1958 and 7,873,54f,000 ]n 1957.

New homes are needed, Simpson said, for new families being creat.{ "f the _war-baby crop comes of age and, where there is demand, the ingenuity of American-peopli will find a way to meet such o6stacles as financing. '

Most economists admit that 1960 will start a d*ecade of boom times in the U.S. and, when economic conditions are bright, west coast sawmills will share in this prosperity.

A new advertising theme of "Framing-The Hidden Value" forms the backbone of the West Coast Lumbermen's Association's 1960 national advertising campaign. The message will reach over 40 million .or.uri.rs thiou?h full page f-c9lo1 ads in national shelter magazines designEd to remind the home buyer or the home Suilder thaione of the greatest advantages his home can have is a frame of lumber-a fact often overlooked because the frame is largely concealed in the finished structure.

. Rasically-_poin-ts out WCLA, a house is only as good as its frame. Jhe glamour items-built-ins, fine paneliig, sid- ing-get all the attention, with the result that manv b-uvers today .!!Slect to inquire_about the frame when fhey-ask the builder or salesman about the important features oi tne house.

Previous consumer ,campaigns have featured the pride and fe_eling of well-being that come with owning a hbme. They have pointed out the better living, security-of investment and versatility of design to be hail in a home of wood. The new series of framing ads will start with an insertion fe-aturing full-color photograph of a finished home (of wood, of course) as seen through the window and wall of'a neigh- boring house still in the framing stage. Copy explains ihe advantages and dependability of West Coast lumber fram- ing: "The framework is the sturdy support for beautiful walls, resilirnt, comfortable floors, and-strong, weatherproof roof. Framing is a hidden value just beneath the surface of America's finest homes."

WCLA's newly published consumer booklet, "Individuality in llome. Planning," is offered free to those sending in the coupon in the ad. Booklet coupons have been used in all WCLA consumer ads since 1948, always with impressive results. In 1959, over 58,500 coupon requests weie filled for the booklet, "IIow You Can Own a New lfome."

As a tie-in with the national "Hidden Value Campaign," (Continued on Page 39)

SELF-SERVICE FIXTURE UNll. This compact, permanent store ffxture is endorsed by the National Retail Hardware Association. It conforms to standard gondola merclrandise ffxtures. It adds to the appearance of your store as it boosts your sales.

SELF-SERVICE DISPTAY UN!T. Attractive, modern display is a complete ffnishing center. Sturdy wood and wrought iron construclion ass.rres iraintenance-free service. The eye-catching lighted header attracts customers and stimulates sales.

Hoo-Hoo Glub 3 Bogs Duke Snider Over the Son Diego Home-Plote

San Diego Hoo-Hoo Club 3 had one of its best-attended meetings last month. Duke Snider, one of the stars of the Los Angeles Dodgers baseball team, was the attraction and the crowd was like the Coliseum. More than 100 members of the club packed into the Grille room of the Stardust motel at the Mission Valley Countrv Club for the December 11 meeting.

Following the happy hour in the jampacked waiting room, Club 3 President Bill Seeley convened the members and guests for dinner. The choice was lobster or roast beef.

Without further ado, Seeley called on the star speaker and, for the better part of an hour, Duke Snider had the ciowd in the palm of his mitt. He is a grand talker, full of color and anecdote, and it was a swell meeting.

The "Duke" himself is seen (righl) in ihe photo oi left with Deoler 8. N. "Billy" Merideth of the St, Molo Lumber Compony, Oceonside, on old friend whom Snider publicly greeted from the rostrum ofter his infroduclion.

In the photo below, the 1958-59 president, Deqler John Collins (center), gets the customqry oulgoing president's gift (some hondsome luggoge this time), presented by the treosurer, "Chuck" Hompshire (lefi).

A trio of Western Lumber Compony monogers ora (left to right) Roy Pouls of the Chulo Visto yord, Alex Thompson, who is proudly holding the ironsistor rodio he won ol the meeting, ond Uoyd Bronhom. They enioyed the meeting

Servicing Retoil Lumber Deolers ond Wholesole Distribution Yords ONLY

Willow Glen Lumber Adds Shed

In a second recent expansion move, Willow Glen LumbEi Company has just completed a large new shed for additional undercover storage. Earlier last year, the company expanded and completely remodeled its front store area to better serve its booming retail business. The yard, located at Bird and Willow streets in San Jose, is managed by W. Mitchell.

Fire levels BMD Sqcfo Wqrehouse

A spectacular three-alarm fire completely leveled the Sacramento branch warehouse of Building Material Distributors at 1925 Stockton Blvd. early Wednesday evening, December 9. The fire, which broke out in an adjacent building, started at8:57 p.m. and spread to the BMD warehouse before it could be contained. Sacramento Fire Department officials stated the fire started in the Ellis Company building when a butane tank accidentally rolled off a lift truck and exploded.

BMD Vice-President, Secretary and General Manager Bill Grieve said the company was completely insured and that the firm's two trucks were not in the building at the time of the fire. Grieve stated that by midnight following the fire, all suppliers had been wired to divert all Sacramento shipments to the company's Stockton headquarters and warehouse. Orders to replace lost inventory were also entered.

BMD salesmen and the company's two "fortunate" trucks were servicing the Sacramento area as usual the next morning. BMD operates warehouses at Fresno and San Jose, with headquarters in Stockton, and will relocate in Sacramento as soon as manag'ement completes a survey of the area, Grieve reports.

Simpson Forestone

Acousticol Ceiling Moteriol

Here's why Forestone goes over big with your best customers!

coEs uP eutcK I

GOOD TOOKING I

GIVES YOU HIGH MARK.UP

Cosh in on lhe growing demond for thir high-proftt, low-cost ft ssured ocouslicol maleriol

WESTERN LUMBER COMPANY

STRATGHT FROM FEEDBOX-The Duke fills in some members of Son Diego Hoo-Hoo Club 3; Eddie Gqvollo (left) of the club's Promolion Commiliee, on unidentified fon getting on eorful, Duke Snider, ond Club 3 Presidenl Seeley

DO YOU WORK TOO HARD, TAKE HOftTE TOO LITTLE fiIONEY? A PLAN THAT IS DESIGNED TO HEIP IUMBER, YAR,DS:

. meel competition

. set profif gools

. give low prices . increqse profits

Thele is hardly a man in any business today who hasn't log\ed at the greener grass in some otle else's pasture.

T-he other guy's business always looks easier, more profitable and less troublesome.

But when it comes to the lumber business, we have found that there is a genuine cause for complaint on the part of some dealers. A thoughtful study of^the industry uncovers the sad fact that there are a good many dealers who are earning from 5/o to 38/o less th-=an they s-hould be.

No lumber man that we know would be happy at the thought of tossing a potential 5/o proflt out the window. But the idea of making a whoppir-rg 38/o less than you should is pretty frightening.

So we decided to talk it over with a management consultant firm with specialized experience in the wood and wood products industry. Our man was Harold F. Birnberg, executive consultant of Wolf Nlanagement Engineering Company, Chicago. Wolf serves a great many individual yards of all sizes as well as local and regional associations. We asked Birnberg for his opinion of the causes and possible solutions to the problems facing many of our readers today.

Our first question was: What facing lumber dealers today?

ANSWER: The lower profit industry as a whole compared to

o conlrol invenlories

. end profit-leoks

. know costs, mqrk-ups

. sef qccurofe pricing

cases this has declined to a danger point where the ability of the yard to stay in business is threatened.

2-What is the cause of this situation ?

ANSWER: The narrowing margin between buying costs and selling prices. But this is like saying the patient died because his heart stopped beating. What has-really hap- pened in too many cases is that yard managers have failed to analyze the cost of doing business under today's conditions. Too many men are ltill operating under methods that were successful in the sellel's maiket during and righ-t after- World War II. The failure to develop new methods of cost analysis is the foremost cause of a i'profit bind" that is making yard operation less profitable--and sometimes even UNprofitable.

3-How does a lumber dealer determine his true costs of doing business ?

ANSWER: Both the obvious and the hidden cost elements must be found. It is very easy to assume that if a board foot of lumber costs you -X doilars, you are making 100/o markup if you sell it for 2X. But you certainly arE not making 100/o profit on this round-figure formula. And this fictitious two-time markup could very possibly result in an actual dollar loss if you are not analyzing:

the major margins enjoyed other industries.

problem by the fn some

1. cost of materials

2. overhead, including labor

3. services

Most dealers do not analyze precisely the internal costs

e

GCDI5SLIN.HARDING LUIUIBER GCD. Wholesale ltesf CoasI Foresf Producls re

of services. As a result. many are consistently under-valuing this item. Of the hundred of yards studjed by Wolf. fully one-quarter were losing money by not knowing how much it cost them to service a customer.

To know the true cost of any transaction, it is necessary to use a Differential Costing. This is a high-sounding phrase, but it means merely that it costs more to serve a buyer of a few items than a quantity buyer. It is not accurate enough to use the old-fashioned method of just setting retail, small contractor and wholesale classifications.

To make Differential Costing work for you, you must kuow:

a. the laid-down wholesale cost

b. the turnover of the item

c. the cost of selling it

Every dealer carries thousands of items. But a small number of these account for the bulk sales. To get a quickly seen cost picture, each item should have a separate "weight" in the cost picture.

Obviously, rate of turnover and the price-level of the item affect the cost of handling that item. An item that moves but several times a year is more costly to stock and sell than is a rapidly moving item. All the costs are proportionately greater.

Likewise, some small transactions may take little time, others take more. If a $50 sale takes l5 minutes and a $5000 sale takes 2 hours, the cost of the $50 sale is greater per dollar. If you do not analyze your costs with this in mind, you may find yourself losing money in the most surprising places.

4-How does this help you set a retail price structure ?

ANSWER: You must average-out the total time devoted on over-the counter sales. Count the time necessary for selling and explanation; the cost of delivery and other incidental expenses; and advertising. These are general selling costs. Add to these the cost of your merchandise general overhead and a justified profit. You will surely find that some hard-to-service merchandise is being underpriced, which will rob you of your potential profit. You will also find that the other easy-to-handle merchandise may be over-priced, which leaves you open to competition.

5-How does this help you set a small contractor price structure ?

ANSWER: Once you know your selling costs plus costs of materials, you can price according to the total. You know your cost of serving this group should be less be-

cause it should take you less selling time, yo,ur delivery costs should be lower, etc. Once you have figured just how much less, it is not difficult to set an accurate price structure for this class of business.

6-How does this help you set a wholesale price structure ?

ANSWER: Figure that no explanation time is needed for this classification. Bulk deliveries, fewer credit investi-

INcE 1947 we have continuously expanded our manufacturing, drying and shipping facilities in order to supply our customers with a complete line of Redwood products. Kiln-dried finish in bevel sidings, boards and dimension is our specialty, but industrial redwood in shop and factory select is also stressed. For yard use we offer all grades of common, and regularly ship mixed cars and truck and trailer loads of common with our KD finish.

We at ibmc are available at all times to discuss your requirements. I hope that you will give us the opportunity to serve you in the very near future.

Senilfor our 8 gnge,four colotbooklet. WRITE P.O. BOX 2065, TORRANCE, CALIFORNIA

ibntc . TTEADqUARTERS oFFrcE in Torrance, California. Excellent climatic conditions for Redwood drying, plus convenience to all types of transportation and a strong labor pool makes Torrance an ideal location.

coMPANY-owNnp Peterbilr diesel trucks and trailers insure prompt delivery of ihmc quality Redwood lumber to California markets as well as those in Nevada, Arizona, New Merico and West Texas.

at the Torrance mill checks kiln-dried stocks using the latest equipment to insure absolute moisture control. Typical of key employees who have been with ibarc since its founding, Bert has more than 80 years of lumbering erperience behind him-

INDEPENDENT BUILDING MATERIALS CO., INC.

TrIESE ULTRA-MoDEaN KILNS were custom-engineered by the Moore Dry Kiln Company to meet ibmc's requirements for drying Redwood.

Rely on controlled high quality, prompt shipment dnd

reas,nable prLces from

csmn cupnn Bert Harmes

gations, minimum paper work and larger dollar unit of sales mean a lower cost of handling, thus justifying a lower selling_price. ,Sharp pencil work will tell-you exactly how much lolver than the retail and contractor price this price can be.

7 How does this system protect a dealer's profit?

ANSWER: By itself, it doesn't. It will merely point up the- -fact that I 50/o markup does not necessaiily assure a 3!%7e profit, for instance. The system of piotecting profit-: is called Yield Equalization. Anothercomplex-sounding phrase that is actually simple.

aa is all the shouting . . ? a ? a ? a

WHAT is SO-CAL's answer season" to "rush the and bring you B-l-G

SPRING BUSINESS EARLY ?

a ? a ? a

WHY . . . is this new promofion, this new business-getiing progrom, so greot thot it hos behind it the moior promolion supporl of such big nomes os Plywoll, Celotex, Modernfold, Arrow Stople, Woodkote, Mosonite, Kordire? . . FOR YOUR OWN SAKE, sove some rime lo heor the focls nexl time you see your SO-CAI mon!

building materials co., inc.

WHOIESALE DISTRIBUIORS

I22O PRODIJCE STREET IOS ANGETES 2T, CA!]F.

MAdison 7-53(l/1

Prompt Delivery in los Angeles-Oronge-Riverside qnd Son Bernordino Counties

The dealer should first decide whai average gross profit he wants to make on his sales. Then, by using the information given him by Differential Costing, the dealer can set prices on all his merchandise so that overall, his profit will yield the des_ired, or required, percentage. Each price will be set according to the tost of-the item-, the turriover and other features. Thus, while one item may be set to yield a .l!7," profit, another which can stand i higtrer -a.kup will be set for 40 or 50Vo. This enables the dealer to develop a flexible structure to meet competition, but nevertheless maintain his proper profit margin. Yield Equaliza- tion is a system of balancing lower with higher mirkups. ft uses a simple method of ahalysis, to locate which priies should be raised to offset those that have been cut.

&-How does this help a dealer compete with discount operations ?

ANSWER: It tells what it costs you in dollar profit to meet a competitive price. It tells you on what items of merchandise this sacrifice of profit can be recovered. Secondly, by setting prices on the basis of the sale and not the customer, the dealer can charge the proper amount. This is a basic need and can become one of thl most important ways to get greater profits.

9-Is this good for the smaller dealer as well as the larger ?

ANSWER: Yes, regardless of the size of the yard, every operation must base its selling prices upon its costs. In every- single case where these economiC principles have been followed, the dealer has been able to riach the profits normally found in sound business.

Fremont Foresf Products Frqnk Adomo in Arcqto

Frank Adamo (right) has joined the staff of Fremont Forest Products in the Arcata, California, office. Adamo, an experienced lumberman, started in the Hammond Lumber Company, Retail Division, in 1950. He gained experience in the manufacturing phase of the industry through a year at the Samoa plant of Georgia- Pacific Corporation, Hammond California Redwood Division. Most recently he has served as manager of the J. W. Copeland Company, Arcata retail yard.

Frank has two sons, aged six and eight, and he has spent a lot of time with other boys in the past few years coach-

Ploces Office

ing baseball in the Babe Ruth League. Currently he is coaching the Arcata Merchants Basketball team.

Louren Foster Joins Stqndord

' Lauren Foster, who has been active in Southern California lumber procurement and sales the past 40 years, has joined the sales staff of Standard Lumber Co. in Los Angeles. He has been selling for Jameson Lumber since 1955 and, prior to that time, spent 35 years with the old PattenBlinn Lumber Co. in purchasing.

Nqtionql Forests Expect More Skiers

Early snows in many parts of the country, plus new and enlarged ski facilities on the national forests, point to increased use of Forest Service lands for winter sports during the coming season, announces the U. S. Department of Agriculture.

All or part of more than 100 ski areas, constructed and operated by private companies under paid permit, are on national forests. Among these are Squaw Valley, scene of the 1960 Winter Olympics; Mammouth Mtn., China Peak, Mt. Baldy, and lleavenly Valley in California; Mt. Baker, Stevens Pass, Snoqualmie Pass, and White Pass in Washington; Timberline Lodge and Government Camp on Mt. Hood in Oregon ; Arizona Snow Bowl; Santa Fe Basin in New Mexico.

Last year some four million visits were made to the ski areas on national forests. Considering growing interest in the sport during the past few years, Forest Service recreation experts predict four and one-half million visits will be made during the coming winter and spring season.

Some new developments on national forests are Aspen Highlands in Colorado, Bachelor Butte in Oregon, Mt. Shasta in California and Grizzley Peak in Montana. Permits have been approved for a new area at June Lake, California. Possible sites at Monachi Meadows and Bishop in California, and at Vail Pass in Colorado, are being considered. Skiing is growing in the Southwest and requests for special use permits are coming into the supervisors of the national forests in Arizona and New Mexico.

In all parts of the country, ski facilities on the national forests have been expanded. Greatest change in an area is at Squaw Valley, where facilities have been enlarged to handle all winter sports activities connected with the Olympic Games, and to house the participants. Some 1,000 acres of this development, including ski runs, tows, and ice arena, are within the Tahoe National Forest and leased to the California Olympic Commission. After the Olympics the area will be run by the State for public recreation, under paid permit.

Monty Atwater, one of the Forest Service's avalanche control authorities, is stationed at Squaw Valley in connection with the administration of the permit. He will advise and work closely with the several groups and individuals who have public safety responsibilities before and during the Olympics.

Through surveys made during 1957 and 1958, Forest Service snow safety officers can predict when and where most avalanches are likely to occur in the Squaw Valley area. Their knowledge has been consolidated into a snow safety plan which the Olympic Commission will carry out under Forest Service guidance. It includes the placing of recoilless cannon at strategic spots to bring down avalanches before they become dangerous, and when skiers are not on the slopes or trails.

Shipments

L.C.L.

ENGELMANN

87Ol

Increosed Soles Through Emphosis on Quslity ls Keynote of 1959 Red Cedor Shingle Buresu Convention

Achieving increased sales through emphasis on quality was the keynote of the 1959 annual meeting of the Red Cedar Shingle Bureau held December 4 in Seattle, Washington. Over 150 manufacturers of r'ed cedar shingles and machine-grooved shakes from Washington, Oregon and British Columbia attended the meeting tb review Jctivities of the past year and make plans for 1960.

"'When one considers the high and rising costs of land and labor, it becomes false economy to us6 anything but top-quality materials in building construction," stated Vir- gil G. Peterson, secretary-manager of the Bureau, in his report to the membership. Over 75/o of. the Bureau's total receipts is being spent for direct advertising and sales pro-

DOUGTAS FIR REDWOOD o nd

motion, he explained. This advertising for 1960 will stress the quality advantages of red cedar shingles and machinegrooved shakes.

"T!e home buyer, himself, is becoming more aware of this factor of quality," Peterson said, "and, as a result, builders have found they can increase the salability of their homes by utilizing cedar shingles and shakes."

Norman English, president of the Bureau, described the organization's growth and activities. "During 1959," he reported, "the Bureau spent more than three times as much on trade promotion and advertising as we did only two years ago."

Further progress in eliminating wood-roof insurance penalties was reported by R. H. Farrington, vice-president of the Bureau and chairman of the Public Relations committee. During 1959 three more states eliminated this penalty, bringing the total to 21 states.

"As comparative safety factors of different types of roofs become better known and understood, we expect more and more states to take this step," he said.

Steady growth in Bureau membership was reported by C. G. Watson, chairman of the Membership committee. "During the past year, five new plants representing 34 machines became members of the Bureau," he said. "This brings our total membership to 147 shingle and machine groove shake mills, with a total installed capacity of 614 machines."

Re-elected as officers for the coming year were Norman English, president; R. H. Farrington, vice-president ; and Virgil G. Peterson, secretary-manager.

The new board of trustees will be as follows:

For Washington, in addition to Farrington, are John Anderson, Olympic Stained Products Co., Seattle; Frank S. Barker, Winlock; Dale Craft, Raymond; R. D. Mackie, Aberdeen; J. A. McCrory, Seattle; Paul R. Smith, Seattle.

For Oregon: Walter Huntington, Springfield, and Mel Lester. Sweet Home.

LONG BEACH o Suite 604 Oceqn Center Bldg.

SPruce 5-2251 o HEmlock 5-8948

SAN RAFAEL, CAUF. . P. O. Box 569

Glenwood 4-2310, TWX SR 64

EUREKA, CAtlF. o (Generql Ofice) 630 J. Sr.

Hlllside 3-7001, TWX EK 84

For British Columbia, in addition to English, were A. D. Botham, New Westminster, S. J. Dumaresq, Vancouver; J. R. Gray, Vancouver; W. H. Mclallen, Vancouver; H. A. Smith, Victoria; William Stevenson, MacMillan & Bloedel Ltd., Vancouver; C. G. \Matson, New Westminster, and H. V. Whittall, Vancouver.

Handsplit Shake Use Up 4816

A remarkable rise in the use of handsplit red cedar shakes during the past year set an optimistic note at the Handsplit Red Cedar Shake Association annual meeting held in December in Seattle. Approximately 60 members of the Association, representing mills in Washington, Oregon and British Columbia, attended the meeting.

"During 1959, the production and sale of handsplit

ourn truck tleet!

Mpwt!. il;t

HEDTUND TUMBER SALEs, tNC. Speciolizingin...

PONDER,OSA PINE O SUGAR PINE WHITE FIR

shakes rose 48'h over that of the previous year," reported Virgil Fortune, president of the Association. For the most part, shake producers viewed the rise as indicative of a growing interest in quality materials in home construction. It was also pointed out that lending agencies are giving more consideration to long-lasting materials in their loan appraisals. Other Association members saw, in the increased popularity of har-rdsplit shakes, a significant style trend in building design.

"Interestingly enough," said Fortune, "handsplits are being used more and more in contemporary architecture. They provide a touch of mellowness and texture that softens the severity of modern design. Even commercial buildings such as motels, restaurants and shopping centers are using l-randsplits, partly for durability, but also because they adcl character and eye appeal to the structures."

To take full advantage of the current trend, the As-

sociation will further intensify its trade promotion and advertising activities during 1960, according to the Advertising committee.

Fortune was re-elected president of the group for the forthcoming year: Also re-elected as vice-president is Frank W. Schafer, Aberdeen, Wash. Both men are also members of the board of trustees. Other members elected to the board were T. B. Davis, Arthur E. Erickson, Mrs. Robert Scoles, Russell Fluhrer, Jim Jackson, C. L. Terril, J. S. Douglas, T. B. Meeker, Stanley Janicki and James Teshara.

Fire Ccruses $l5,OOO Lumber Loss

Fire that caused an estimated $15,000 damage to stored fence lumber at Champion Industries, Inc., December 18, was investigated by police for possible causes. The Los {ngeles concern is located in the City of Industry at ll23 S. Hatcher Ave.

PICKERING TUMBER CORPORATION

PONDEROSA PINE

SUGAR PINE WHITE FIR INCENSE CEDAR

Phone: (Sonoro) JEfierson 2-7141

(Tuolumne) WAlnut 8-421 3

IWX: SONORA ll6-U

Mills: Stondqrd, Colif., snd Tuolumne, Colif.

$ALE$,uq.

.1} Sh;ppea promptly by truck ond troiler onywhere in Colifornio n or by roil to your spur or siding onywhere in Americo.

Ldsser Volumes to Stqrt Yeor, Soys Western Pine Forecost

Portland-The report for the fourth quarter, 1959, production and shipments of Western Pine region lumber prod- 'ucts and estimate of probable first quarter,l96f, shipments was issued December 31 by W. E. Griffee, acting manager of the Western Pine Association.

It says lumber demand fell off during the steel ptrike, partly because lumber dealers and industrial users tended to become more cautious and to reduce their lumber stocks. Resumption of steel production signaled an increase in lumber orders and shipments, at least temporarily, and pulled the fourth quarter volume up close to that of a yeai ago. The year's totals set new industry records for both production and shipments.

Preliminary estimates place fourth quarter production at 2294 million feet, up 4.2/o f.rom last year. The year's production of 9391 million feet, up ll.3% from 1958, compares with the previous record of 9030 million in 1956.

Fourth quarter shipments of 2142 million feet were down gyly 0.2/o from a year ago. The year's total shipments of 9325 million feet were L0.3/o above 1958. Thev- exceeded by more than half a billion feet the previous high of. 8776 million in 1955.

Estimated stocks at year end were about 2075 million feet, up moderately from 2009 million a year ago.

The rate of housing starts is holding up better than exp_ected,-despite the growing stringency of mortgage money. November starts even showed an increase to an annual rale sf 1r210,000 private starts, compared with a rate of 1,180,000 in October. However, there is no doubt that the number of starts in the first quarter of 1960 will be definitely lower than in the first quarter of 1959. Also, there will be a larger percentage of multiple dwellings, which is not favorable to lumber, says the report.

The booming rate of non-residential construction will be

helpful. Use of lumber for laminated beams and heavy roof decking in churches, supermarkets and other structures is increasing steadily, though competing materials tend to displace lumber for some other parts of such buildings. Industrial consumption of lumber in the first quarter seems sure to be good, regardless of weather. In the first quarter of 1959, generally good weather and a high rate of housing starts combined to push shipments considerably higher than in any previous first quarter.

Based upon the above factors and all other available information upon prospective demand, it seems probable that, during the first quarter of 1960, shipments (consumption) of lumber from the Western Pine region will approximate 1975 million feet, or about 5/o below those in the hrst quarter of 1959. This report covers all'ten species produced in the Western Pine region.

Griffee Nomed Acting

PortlandW. E. (Bill)

Griffee (right) has been appointed acting secretary-manager of the Western Pine Association effective January 1.

Association Pres. James D. Bronson, Yakima, Wash., said Griffee will fill the post vacated by S. V. Fullaway, Jr., who retired after .more than 30 years at the administrative helm of the far-flung Western Pine trade group.

Bronson said the appointment was made by a special association committee which

like

&n/ U. &aaVt,

WHOTESATE TUMBER

Serving the Pocific Soulhwesf

8ob MaIe

3848 E. Colorqdo Sf., Posodeno, Cclif. MUrroy l-6382 o SYcqmore 6-2525 Hlllcrest 6-3818 o TWX: PqsoCql 7392

will recommend that the promotion be made permaneni at the annual March meeting of the group's board of directors in San Francisco.

Griffee is a 1924 forestry graduate of Oregon State col. lege. His lumber experience includes timber cruising, work with the U. S. Forest Products Laboratory in Madison, Wis.. a member of the National Lumber Nlanufacturers Association promotion staff, and forest engineering work with the U. S. Forest Service. He came to Western Pine as Fullaway's assistant ln 1934.

In ensuing years he has become well known as a lumber industry expert in several fields.

The Association, which consists of nearly 400 member mills located throughout the l2-state Western Piie region, carries on a broad range of activities. Best known are its grading services, its impor- tant trade promotion including 35 years of consumer advertising, and a Tree Farm program which embraces some seven-million acres of orivately owned Western Piire timberlands.

Allied Building Credits in Scrcrqmento

Robert D._Syer, president of Allied Building Credits, Inc., announces the opening of a branch office in Sacramento. ABC is a nationwide instalment financing organization serving lumber and building material dealErs a"s well as home furnishings retailers. The new Sacramento office at 2434 Loma Vista Drive is the 37th ABC office to go into operation, and follows.the company's expansion prog"ram in providing complete time salei merchandising'seirice to retailers.

. Charles Mayer,_formerly manager of the company,s Albuquerque offi^ce, has been appointed manager oi th. ,r"* Sacramento office. He will be assisted by Robert McCor_ mick, who was recently with the Portland office.

Advertising fhe "Hidden Volue,,

(Continued from Page 26)

a four-page giveaway piece will be mailed in quantitv to homebuilders all over the nation. To be used primarily by realtors and builder-salesmen, the folder graplically iilus_ trates the importance of framing in a house-. ihe cover consists of a living room scene an-d a die cut, throueh which the framing of the same room is pictured on the"inside of the folder. The copy in the booklet lists the advantases of wood framing and points out its relative low cosl and adaptability to a variety of designs.

Rudy Melesky Joins Steiner

George Steiner, head of the big Steiner Lumber Company organization in Sacramento, has named the well-known retailer, Rudy Melesky, to a post with the firm. Melesky, Iong identified in the retail lumber business and precutting with O'Neill Lumber Company, of San Carlos, was more recently manager of Hubbard's Builders Mart in Mt. View.

Mohogony lmporling Go. Includes Pccific Coqst Softwoods in Exponding Services to Trode

Frank M. Rawolle, president of Mahogany Importing Company, with general offices in South Pasadena, has named Val Larsen, veteran Southland lumberman, as manager of the firm's new Softwood division, with offices at 87671 Bonner Drive, I-os Angeles 48. Shipping and cargo receiving offices will be maintained at Pier 136, Wilmington, it was said.

For the past several decades, Mahogany Importing has been specializing in the importation and distribution of Mahogany and Apitong from the Philippine Islands, along with its Mico and Bagac brand products for industry. The only interruption in this operation was during World War II. Immediately following the close of war activity, executives of the firm reestablished connections in the Far East and helped expedite machinery to Manila so operations could be resumed.

"We intend to expand our wholesale operations to include such items as Fir, Hemlock, Spruce, Redwood and other west coast species of lumber, with shipments to be made direct via cargo, lruck and trailer or rail," said Robert B. McDonnell, vice-president and sales manager of the pioneer concern.

"Our plans also call for increasing our staff to compensate for the increased volume. Ilowever, our present administrative and clerical staff will be able to handle the increased volume for the present and the additions in personnel will be in the sales department of the Softwoods division," Bob continued.

In addition to the Far East mills presently shipping to Mahogany Importing Company clients throughout the United States and Canada, connections have been established for directmill shipments from reliable mills in Washington, Oregon, Idaho and Northern California, it was said.

"We have the staff of experienced lumber people which will form our cadre in our expansion program and, as in the past, our slogan of 'customer service' will be our guide to the future. Our people have the experience and know-how-along with the determination to make our new division a successful operation," declared President Rawolle.

Assisting Rawolle and McDonnell in launching the new

THE MEN OF MAHOGANY IMPORTING COMPANY ore (left to right, obove) Fronk /r{. Rowolle, presidenf of. the South Pqsodeno firm ond veteron lumbermon; Robad B. McDonnell, vice-presidenl ond sole: mqnqgor of concern, ond Vol Lorsen, nomed mqnoger of MICO's new Softwood division, with Los Angeles offices

division will be Department Manager Val Larsen, Virginia Ellis, secretary-asst. treasurer, and Yolanda Panagos, who is "Girl Friday"-in the South Pasadena offices. These experienced lumber people will form the nucleus for training personnel for the exoansion activitv.

"Wi shall always be alert to the needs of our clients," said President Rawolle. "And we sincerely believe in our ability to offer the type of service and quality products so very necessary in this highly competitive market in Southern California. We shall continue to grow and expand our facilities in our effort to offer that paramount, extra customer service," he said.

Miss Ellis, a ten-year veteran with the wholesale firm, has been assignecl as rninager of the ofifice, which also includes administrative as well as clerical detail. Charlie Bover. for the past 30 years iclentified in hardwood and softwood production and rernanu{acture, has been appointed superintendent of operations u'itl-r headquarters at pier 136, Wilmington.

Redwood Associqtion Offers Free Copies of ftlogqzine on 'New lmportqnce of Wood'

"The Nerv Importance of Wood" will be the headline on tlre February cover of House & Garden magazine. Lumber dealers everyrvhere should ha1e.1 c-opy -of th_is.important consumer magazine prominently displayed on their counters and in their home-planning centers. In twenty pages of four-color and black and white illustrations and text, this wood issue points up "new uses-new textures and finishes -6e1615 that harmonize rvith rn'ood."

The lead story begins with a headline : "Revolutionary products and techr-riques of building with wood are opening spectacular new horizons for a material long cherisl-red because of its beauty and warmth." It goes on to say, "The early Colonists used it for their houses and we still use it in 83/o of the houses built today. What other material can provide the fran.rework, roof, walls, flooring, interior finish, windows, doors, stairs, mantels and kitchen cabinets of a house? And what material is so versatile? Wood is equallv at home in a Cape Cod cottage or a modern house, fbr an interior wall of boarcls and battens or the period paneling of a formal room. Mrood is, traditionally, America's favorite building material and our love for its mellow warmth and infinite variety is instinctive and deep rooted."

Having a copy of the February issue of House & Garden handy will be like adding another salesman to your staff. If you aren't a subscriber to House & Garden, or can't get a copy at your local newstand, write to Dealer's Service Library, California Redwood Association. 576 Sacramento Street. San Francisco 11. for your free copy.

Interior and exterior uses of wood are illustrated in many styles of architecture and suggestions are given as to choices of pattern, texture, species and color for any effect. Publisher Arnold Shoop and Editor Harriet Burket made a trip through the woods and mills of the Pacific Coast, under the sponsorship of the California Redwood Assn.

HOBBS WAIL REDWOOD SUPPLIES THE UNUSUAL

When you need an unusual pattern or an unusual size, along with the rest of your order, you can count on Hobbs Wall.

Redwood is our specialty, as it has been for over 94 years. Regardless of grade-dry, green, or in-betweenwe have the right sources to make up your order. And the right prices.

For prompt, courteous service-call, write or wire us directly.

Large diversiffed stocks of foreign and domestic hardwoods -our yard.

o Prompt delivery by our trucks

o Immediate service on "will calls"

o Complete milling facilities

New, modern dry kilns

Centrally located

Competitively priced

G-P Opens Sqn Jose Wqrehouse (Continued

from Page 18)

Drmqflc wqghourc thgl rhowrqrch€dhuge

lminqted bemr 17"x27th'l which rpo thc l3d-wide building. Bemr qre ref on 25' cenfeit ord ollow 25' high rlorogq in wqehoue (dlet.

lncluded in f,looger Roe': lruck f*t ore lhete two big highwcy rigr ured fo bigger deliveria of G-P redwood, pine ond ir, qr well G Worehoute divirion invenlo.iei.

and who joined Rose shortly after the branch was opened, handles sales of G-P manufactured products in the field. Bud Smith, formerly with the company in Detroit, promotes all of the company-manufactured products and acts as liaison-man between the dealer and his builder customers; Smith also includes architect calls in his work to promote increased use of wood and wood products in architectural specifications. Third man on the outside team is Ollie Lee, veteran hardwood man who ioined Rose in March 1956 from E. L. Bruce Co. and who his charge of the company's big hardwood lumber and plywood division at San Jose.

Besides a complete line of company-manufactured products, including redwood, pine and packaged fir finish, Rose also_stocks particle board, a wide variety of doors and a pre- fit Door Pak which comes packaged in a carton and reldy for installation.

^ Georgia-Pacific currently operates (at last count) eight California warehouses divided into three divisions-the Northern division, E. L. Rifenrath, manager, warehouse at Oakland; the_Central division, Bob BrazElton, manager, warehouses at Salinas, San Jose, Fresno and Bakersfield, and the Southern division, Virgil Oliver, manager, warehouses at Los Angeles, North Hollywood and Riverside.

(TeIt them Aou sao lt l" fh" Cttlt"rrrtt Lumber Merchan)

The worehoule gong: Ernie, Hemqn. Gorge, Hok qnd John.

lT PAYS TO DEPEND ON Sinrro

DISTRIBUTOR OF BEVEL SIDING

Sinrro Redwood Compqny

Flinrkote Executive Optimistic

L J. Harvey, Jr., chairman of the board and chief executive officer of The Flintkote Company, in his annual year-end statement, said 1960 promises to usher in a period of prosperity greater than this or any other nation has ever experienced. The decade ahead will be particularly important to The Flintkote Company and the general construction field to which it supplies an ever-increasing line of products.

"Since early in 1956, when we embarked upon a planned program of expansion and diversification in anticipation of the building boom ahead, we have added sigr-rificantly to the product mix of Flintkote. We have moved into such fields as cement and gypsum and we have expanded in others. Today Flintkote produces the broadest line of building products in the country.

t'The explosive population boom coming into being in this country can't help but be reflected in all our product lines. While we anticipate some decline in new residential housing starts this year, we do not believe the decline will be as great as generally expected. Most authorities agree that general construction will be up in 1960 and that repa-ir, modernization and expansion of existing unitsa far greater market potential than new startsis also on the rise."

Mullin Re-elected to M&M Boqrd

Wayne F. Mullin, president of the Mullin Lumber Co., Los Angeles, has been re-elected to the 72-man board of directors of the Nlerchants and Manufacturers Assn. Also re-elected in the balloting among the 1,800 member companies in the M&M was lL C. McClellan, Old Colony Paint & Chemical Co. A new director elected this year is Richard A. Grant, president of California Portland Cement Co.

Drop in Housing Conslruction

Sharp declines in contracts for highways and housing caused-total construction contracts in November to drop 9/o below a year ago, reported F. W. Dodge Corporation. Total contracts for future construction in November amounted to $2,372,826,000, down about $220,000,000 from November 1958. Housing contracts fell by a little more than $100,000,000. In contrast, contracts for manufacturing buildings rose by about $87,000,000 over November 1958.

Residential building contracts in November totaled $1,092,379,000, down 9% from the corresponding 1958 month. The number of dwelling units represented by the residential contracts was 82,940, a drop ol I2/o from a yeaf ago.

Cumulative totals for the first 11 morrths of 1959 show residential at $16,164,806,000, up l8/o.

CARGO-RAII-TRUCK

Servicing Retdit Lumber Deolers ond Wholesole Distribution Yards Only

GULF PACIFIC

tAllD & IUIIIBER C0. of California

John Dlckens 5-2897 Ed HANSON TWX: Resedq 7340 KARsr

olso: Medford, Ore. o Tucson, Ariz. o Dollqs, Tex.

* REDWOOD crnd DOUGLAS FIR *

Represenling ,

KAIBAB LUAABER CO.

Speciolizing in WHITE FIR . PONDEROSA PINE . SPRUCE

Mills ot:

Fredonio, Flogstofi, Holbrook, Ariz. o Wonship, Utoh

"For Better REDWOODBetter Call Sierra" Also

Stoill

Bf le Siaaaa

Age not guoronteed-Some I hsve told for 20 yeors-Some Less

He Couldn't Help Wondering

In a great, towering skyscraper building in New York City, the elevator to the top travels at a terrific rate of speed.

A gentleman was taking his little son to the top of the

building to let him see the sights from above and the elevator was traveling upward at its customary speed. At about the 50th foor, the little boy gripped his father's hand and asked:

"Papa, does God know we're coming?"

FHA Oprimistic About | 960 Housing

The National Association of Real Estate Boards' convention in Toronto was told by Julian H. Zimmerman, commissioner of the Federal Housing Administration, that there is considerable evidence that the demand for housing and the availability of mortgage money will be adequate to support a high level of construction in 1960.

While many feel that a housing start rate of about 1,400,000 a year is necessary to provide adequate housing, Zimmerman feels that a slightly less average will be sufficient, and that the approximate 1,300,000 starts in 1959 will be a near record year and represent a "good, sound base of housing activities."

The FHA is now watching the gradual process of market adjustment to the new maximum interest rates authorized by them in the latter part of 1959, most important of which was the Ssl/o maximum rate established for single-family dwellings.

Though it is not expected that 1960 will reach the higl-r levels of activity of 1959 and 1955, the optimism expressed by Zimmerman is opposed to much of the pessimism that has prevailed on mortgage market speculation in the west.

Bob Lee on NLtnA Committees

Portland, Oregon-Word of appointment of Robert O. Lee, public relations, advertising and sales promotion director of Georgia-Pacific Corporation, to two National Lumber Manufacturers' Association committees has been received here. The association's Washington, D.C., office notes his assignment to the Governmerit Relations committee, representing the West Coast Lumbermen's Association, and the National Wood Promotion committee, repre- senting the Hardwood Plywood Institute. Mr. Lee also holds membership in the California Redwood Association.

6y"o PRODUCTS FOR LU}IBER DEATERS

The Beoutiful Bolboo Aluminum Sliding Gloss Door.

o The Deluxe Royol Feofures lhe Most Exciting Innovotion In Sliding Door Hordwore.

"lyco" Brqnd Cqliforniq Pine Mouldings - "Capri" Sliding Glqss Doors -

sAsHwooD wtNDows -- DooRs

Hoffywood Combinqtion Doors -- "lyeo" Aluminum Cosementsf,yls3l6 Screens

"lyco" All-New Aluminum Screen Door ls Competiiively Priced

R.O.W. Wood Window Units -- Aluminum Frqme Screens -- R.O.W. Sliding Unirs

"lyco" Horizontol Aluminum Sliding Windows Are the Finest

Louver DoorsghutteTs -- Cqsements -- Rylock Aluminum Sliding Windows

Stondord Brond Moteriols for the RETAIL TUMBER DEATERS

Two Wqrehouses fo Serve You -

T. A,I. COBB COAAPANY

tOS

58q) S. Centrol Ave. ADqms l42ll

SIMPTIFIED BUSINESS SYSTE'II DEVETOPED FOR. IU'I'IBER, DEAIER,S

A simple and inexpensive business system has been developed especially for lumber dealers by UARCO Incorporated, designers and manufacturers of business forms. The system, called a "CP" (Certified Protection) Register System, was designed after reviewing procedures of thousands of lumber dealers, and has been approved by qualified accountants. It was tested and customer-Droven before receiving the "CP" designation

The "CP" Register System provides a complete accountting record and one system for both the yard and store. A four-copy form written in an autographic register provides Invoice, Office Copy, Yard Order, and Audit Copy. The last copy refolds into a locked compartment in the register which can be opened only with a key. This assures a complete and accurate record of all sales.

'Forms are continuous and are consecutively numbered.

Once a pack of forms is placed in the register, up to 200 individuals sales tickets can be written without interruption. There are no carbons to insert or disoose of. There are also no loose books or forms to misplace,ind all copies are clear and legible.

Complete details of this "CP" Register System may be obtained by writing to UARCO Incorporated, Department TA, 300 West Congress Parkway, Chicago 7, Illinois.

Roddis Opens in Scn Jose

The opening of a sub-warehouse in San Jose, December 2I, by Roddis Plywood Corporation's San Francisco outlet is announced by Manager Dave Bishop. The new outlet is located in a pick-up warehouse (25 piece minimum pick-up on individual items).

lvory Pine Co. of Cqlifornio Acquires

Southern Californio lumber Sqles

Officials of Ivory Pine Company, Dinuba, California, u'ere recent visitors in Southern California when the manufacturing concern acquired the physical assets of Southern California ! umber Sales, Monrovia, California. For the past several years, Southern California Lumber Sales has been the exclusive representative in the south for the lumber products manufactured by Ivory Pine, which include Sugar and Ponderosa Pine, White Fir, Incense Cedar and Douglas Fir. The sales agency now becomes a wholly owned and operated subsidiary of the parent concern.

"There will be no changes in personnel of the Monrovia yard,"-said Grant B. Potter, vice-president and general manager of the parent company. "We intend to expand our opera-

Iyoly Pine Company maintains complete lumber-producing facilities at its modern plant on the outskirts of Dinuba and is one of the largest manufacturers of lumber in central California.

With Mr. Potter late last month when the distribution yard changed hands were T. T. Connolly, treasurer of Ivory Pine; Bert Dennis, general sales manager, and President Gus Luellwitz, who met the officials at Monrovia for this special occasion.

"It is our hope that through this change in administration and sales direction, our firm will be in a better position to sup- ply the Southern California market with products direct from our mill and also LCL from yard stocks," said President I-uellwitz. "Our policy of sales and distribution will remain the sanre," he added.

have a picnic. .get with FERN DELL

a new Margaret

Lowe design in pre-finish wall paneling

Presidenf Gus Luellwifz (lcfi) ond Vice-President Gront B. Potter

left to right: T. T. Connolly, "Frosly" Foster, Bert Dennis ond Gront potter tion in the Southland market and 'Frosty' Foster, who has done such a fine job in the past, will continue as manager of this division," he continued.

Here's the latest Coralite Pattern Panel to loin the best-sellers "Marble," "Wood Grains," "Aquatic" and others. "Fern Dell" with its woodsy motif will be a favorite in Western homes designed for indoor-outdoor life. Permanent, baked-on melamine finish makes it resistant to moisture, scratch, stain. Long-wearing, quick-cleaning, easy to apply on new studding or old walls. For colors, sizes, prices of "Fern Dell" and other Coralite patterns and solid colors, write or call:

LOS

MANUFACTURER.S AND WAREHOUSE WHOTESATERS Finesf f extured Pine Mouldings

Z,5OO,OO0 Lineor Ft. Inventory O Rondom length or Sets O Two Seporofe I'ocstions No Retoil Soles

DRY PI]IE TOUTDIXGS E MT11WORK

KNOWING AND USING GR,ADED WEST COAST TUMBER

Two new booklets just released by West Coast Lumbermen's Association atlractively present the story of West Coast lumber official grade stamps and uses and merits of UTILITY grade lumber.

use and by retailers, builders and architects, plus FHA, VA local building code officials.

Additional copies of the UTILITY Booklet and the Grade Stamp Booklet are available without charge from West Coast Lumbermen's Association. 1410 S.W. 4 pages of factual information with full-color illustrations, Morrison Street, Portland 5, Oregon. feitules complete span tables from FHA data covering UTILITY gr-ade Douglas fir, West Coast hemlock, Western red cedir, Sitka spruce and White fir. Required span lengths in relation to iize and spacing.are shown for roof raftlrs and floor, ceiling and flat roof joists.

"Where to Use UTILITY Grade West Coast Lumber,"

In keeping with WCLA's promotion and advertising campaign foi UTILITY grade West Coast lumber, the 8f"xll,'booklet is designed as a sales tool and merchandising piece for the retailer. As more builders are made awire of the economy' durability and strength of UTILITY framing lumber, the grade will naturally become a bigger profit-maker for the retailer.

As a result of the FHA grade-stamping ruling, it has become extremely important that all concerned know and recognize the official grade stamps of approved inspection bureaus.

"Grade Stamps for West Coast Lumber" consists of facsimiles of major West Coast Lumber Inspection Bur.eau grade stamps foi finish lumber, construction grade lumber, and stress grades. The 12-page booklet also explains and shows examples of stamp belts, pattern designations and paragraph designations.

- The handy pocket-size booklet (4/'x9") is designed for

Sofety Awqrds to Gqloverqs

Calaveras Cement Company has received two awards from the IJ.S. Bureau of Mineifor its 1958 record of.263,212 accident-free man hours worked in its quarries at San Andreas. Calif.

James Westfield, assistant director of the Division of Health and Safety in the Bureau of Mines, wrote to Wm. Wallace Mein, Jr., president of Calaveras, that: "This achievement places your company among the nation's leaders in accident prevention, an accomplishment in which you and your men may take great pride."

Calaveras is a division of The Flintkote Company.

(TeIl them Aou sau it in The California Lumber Merchant)

INTANI) IUMBTB COMPANY

CALL US FOR LUMBER PRODUCTS AND NAME.BRAND BUILDING MATERHLS

Main Office: COLTON - TRinity 7-200L

New Location for LOS ANGELES Seroice: 195 S. Beverly Dr. (Suite 416), Beverly Hills BRadshaw 2,7371

SAN DIEGO Branch office-GRidlev 4-1583

Distribution Yad: P. 0. Box 357) BLOOMINGTON

'Thc

His

"Yours for the Asking"

Dealer's Supplier- Never

Competitor"

lumber Co., Inc. Eugene, Oregon

SpeciolizingLong Dimension, Timbers ond Mixed Cors of Specified ltems

Pholo ot right: Fronk B6nron, Joe Finelli od "Doc" Whire Photot qt lefl: Fronk Eillingr lootr proparly rquipped for iho ptoy {left} while, in right photo, Deoler BilI Gilmore, ex-mqyo. of Sunny- Yole, ii obout to whck the:helloc off one

Thc pix ore by Presidenl Poul Goboury. Libotions ot the bosh wcrc courle3y of Bill Johnson (Hobbs Woll), Horry Hood (The PociGc lumber Co.), Doc White, Wendell Poquette (Lumber Soler Co.), leo Cheim, Sr. (Cheim Lumber Co.), Roy F. Siolund (Bulldog Pollct Co.) ond louis lorson (lqrson Lodder Co.)

Left lo right! Fred Ziere, AlonierGorgcond Hollir Joner

left to righr: Bill Bonnell, Deoler Eill Gilmore of Sunnyvole lumber Soler. qnd louir Lorton

l, W;l[;or?t. Botk Co*pana

' Importers and BrokersPTYWOOD & LUMBER

KEpubkc 1-8726

From the Orient O 1996 West Waslfi:ngton Bhtd. O Los Angeles 78, Cqlifornia

TEGISLATIVE OUTTOOK

(Continued from Page 4)

Study Commissions in the states, and a National Land Study Board of Review. This legislation reflects to some degree the recommendations of the Hoover and Kestnbaum Commissions of several years ago concerning the need for a study of Federal land ownership.

In other action involving land acquisition, Representative Teller of New York reintroduced his bill which proposes to establish a Commission to study the adequacy of compensation in Federal landacquisition cases. While no action was taken on this bill during the first session, the House Public Works Committee members may decide to hold hearings this year. This matter is important to the lumber industry because of the loss of land it is experiencing in connection with the construction of Federal dams and other projects.

An omnibus road bill (5. 2240) was introduced in the Senate, and companion bills were introduced in the House, which would authorize increased appropriations for national forest roads, would restrict timber purchaser construction of roads, require operators to pay for road maintenance in lieu of operator maintenance, and affect operators in other respects. Another proposal (5. L797 and H. R. 7320), sponsored by the Administration, contains a provision identical to one found in 5.2244, which could require'an operator to grant the U. S. Forest Service his road system or right-of-way (under terms and conditions established by the Forest Service) under threat of losing his statutory right to cross national forest land to get to his i property. Both proposals will likely receive attention in this session.

Industry is beginning to focus attention on a bill (S. 2a59) bV Senator Murray of Montana which would provide for a council of advisors on natural resources and a national conservation policy under anr arrangement similar to that of the President's Council of Economic Advisors. Hearings early in the second session are predicted on this measure.

The proposed National Wilderness Preservation Act continues before the Senate Interior Committee which has tentatively modified the bill in numerous 'respects. It is likely that a wilderness bill in modified form will be reported by the Committee and pass the Senate in 1960 unless strong op,position again develops. It is doubtful that the House will act unless a bill is referred to it by the Senate.

Several bills regarding compliance of Federal agencies with state water laws resulted in extensive hearings last session by the House Interior Committee. These bills acknowledge the authority of the states over the app,ropriation, use and distribution of water within their boundaries and bind the Federal government to water rights acquired under state laws.

On the other side of the ledger, a Senate Select Committee on National Water Resources was established which may recommend increased Federal control over the nation's water resources. Nineteen hearings by the committee were held in various locations about the country last year.

It is impossible to predict with any certainty what the course of the foregoing legislation will be in an election year, but it is possible to predict that spending and business control advocates in Congress will increase their efforts. Lumber interests will concentrate upon each action in the chambers of Congress to assure that the laws that are enacted will enable the industry to flourish in the national interest.

Koppers Pole-building Dept. Solves Knotty Problem Given Them by Ostrom Lumber Co.

How to put a new green chain and resaw under cover before the -winter rainy season set in, and without losing valuable lumber manufacturing time, was the problem Ostrom Lumber Company,_ Marysville,, 9alif., handed- the Pole-Building Construction department of Koppers Company.

By pre-assembling component parts and scheduling certain construction work between mill shifts, Koppers completed 12,720 fguar-e -feet of covered space without Cjstrom losing a single day of lumber production. The basic economy of p5letype cons.tr-uction kept the cost at approximately 30/i lessihan a steel building of thC same size.

In order to give freedom of lift-truck operation, 60-foot clear

span_ trusses -were used on one portion of the main building which is 60 ft. x 180 ft. The 32 ft. x 60 ft. connecting winf is also designed with 60-foot trusses. An lS-foot clearance to the plate line is maintained throughout. Trusses were assembled at the jobsite and placed on the pole column supports by crane.

Koppers pressure-treated poles were placed seven feet in the ground and imbedded in concrete to provide firm support in the sandy soil. A life expectancy of 30 to 50 years can be predicted for the poles,_ bas_ed on the experience of large utilities with pressure-treated poles, according-to Henry Garijobst, ;r., Koppers Pacific Coast sales manager. After trusses and purlins were put in place, the buildings were roofed with galvinized, corrugated steel.

The Pole-Building Construction department of Koppers was organized in California approximately two years ago to help lumber manufacturers, dislributors ind reiailers irtilize the economies of pole-type construction in their own facilities. In addition, a construction service is offered to retail dealers who have customers interested in pole-type buildings, Garnjobst points out.

Enciniros Yord Hos $4OO Thefr

t.c.t. sHrpl,tENrs FROl,t y.ARD SrOCr lherc is no substif ste lor Servics

The Encinitas Lumber Co. was robbed of about $400 on a recent weekend. Roger Oyen, hardware buyer, discovered when he opened the store on Monday morning. Decemler 7, that a 550-pound safe had been forced opei, left on its side and robbed of its cash-but $790 in checks was left untouched.

Company President Eugene J. Gauthier said that entrance to the building was gained through a passageway in a plywood storage cabinet, which only persons familiar with the store would know about. Detectives said that more than one person was probably involved.

The lumber company had been vandalized two weekends e_arlier, apparently by a group of youths who forced entry, damaged merchandise and scattered papers about. Mr. Gauthier said the store was burglarized of $500 in cash ten years ago, and added that the present loss is insured.

Just coll United when you need rhot EXIhA EEAYICE or EXfnA QAAUff

November Building Under October But Woy Aheqd of the Some 1958 lllonth

6RAE,E

*Unincorporated only; does not include

Light construction in the 13 western states was up 2O/o in November over the 1958 month, although the totals experienced a lo/o drop from October figures compiled by Western Building. A 17% drop in dwelling unit construction, as compared to October's figures, was reported in the magazine's November survey of 450 western jurisdictions.

A total of 52,183 permits were posted for the month with a value of $402.6 million. Of these, 19,576 were for dwelling units with a $208.9 million total valuation. This November was ahead of November 1958 by $67 million in total permit volume, witt. 2,609 more permits issued for the month.

Arizona, Hawaii and Oregon bucked the downward trend of dwelling-unit construction. All three states posted higher dwelling-unit figures than those of a year earlier. Arizona's $14.4 million placed it second only to California in both dwelling and total construction for the month.

Hawaii again jumped upward with a total of $15.6 million in permits issued, 144/o higher than October's total and nearly tripled November 1958 figures. Nearly all of this construction was within Honolulu's city limits. Honolulu moved to fourth place among leading building jurisdictions. Only California's booming Los Angeles, Los Angeles County and San Diego led Honolulu.

S. F. Hoo-Hoo Glub 9 to Feolure

"Sports Nife" on Jonuo,ty 26

Forty-Niners End Ted Connely, and either Giants Pitchers Gordon Jones or Mike McCormick, will be guests of San Francisco Hoo-Hoo Club 9 the evening of January 26, at the club's regular meeting place, the Leopard Cafe, 140 Front Street. Starting time will be 6:39 p.m. with industry-sponsored cocktails, courtesy of Wendling-Nathan Company, Union Lumber Company, and Tarter, Webster & Johnson, Inc. Dinner will follow at 7:39 p.m. with Prexy Ben Ward to handle the introductions. So, for the real inside scoop on the 49ers and Giants, make this meeting a must.

(TeIl them Aou sau it in The California Lumber Merchant)

flt yEeRs oil CEUFORMA SfREEf

Hordboord Associotion Elects

Slqte of 1959-60 Officers

F. NL Hughes, general manager of Forest Fiber Products Company, Forest Grove, Oregon, succeeds R. D. Pauley, manager of the Silvatek Division, Weyerhaeuser Company, Tacoma, Washington, as president of the Hardboard Aisociation, representing the 11 domestic producers of hardboard. Hughes was elected at the association's annual meeting in Chicago, November 5-6.

h-lected vice-president was Walter C. Walling, manager of hardboard sales, Georgia-Pacific Corporation, Portland, p_rego1. Paul B. Shoemaker, vice-president for marketing, Masonite Corporation, Chicago, continues as treasurer. E. J. Schultz, vice-president of sales, Abitibi Corporation, Ditroit, r,vas elected secretary, and R. J. Spangler, assistant to the vice-president, Masonite Corporation, Chicago, continues as assistant secretary.

Donald Linville continues as executive secretary of the Hardboard Association, which is headquartered in Chicago.

Jerry Griffin Joins Sqles Sroff of Gqlif. Sugor & Wesf. Pine Agency

A. C. "Bo" Ahrens, president of California Sugar & Western Pine Agency, has named Gerald H. "Jerry" Grif6n to his sales staff to assist Hugh Rosaaen, who will now concentrate more on the sale of millwork items. Grif6n. who goes to California Sugar & Western after more tllau 12 years with Western Pine Supply in Emeryville, will be responsible for lumber sales to California dealers and out-of-state accounts.

A native San Franciscan, "Grif" entered the lumber business in 1947, taking a job as an outside salesman for Western Pine Supply Co. After three years on the road, l-re moved into the head office to establish a direct mill division for the firm and, two years later, during 1952, was promoted to salesmanager. Durin g 1957, "Giif" was elevited to vice-president, a position he held until shortly before joining Ahrens' Burlingame organization.

In addition to Rosaaen and Griffin, Ahrens' son, Bob. has _also just joined the firm after two years of part-time work in the office while attending collige. The'young:er Ahrens will specialize in the millwork end of the business along with Rosaaen.

IHPA Annuql Membership Meeting Set for Pqlm Springs, Jon. 27-29

The Imported Hardwood Plywood Assn., San Francisco, will hold its annual membership convention this year at Indian Wells hotel, Palm Springs, Calif., January 27-29. The business sessions for regular members only arb scheduled on the 27th and, 28th, including the annual elections, committee reports and review of the 1959 activities. The cocktail party and banquet is set for the evening of the 28th, with the final day, Friday, to be a general meeting of all members to discuss plans and policies for the new year.

!$4.8 Billion New Consfruction Puf in Plqce in Ocrober 1959

The value of new construction put in place in October amounted to $4.8 billion, according to preliminary estimates of the Bureau of the Census, U. S. Department of Commerce. This was a decrease of about 5/o fuom the Septem- ber level.

Compared to expenditures in 1958, total private construction expenditures were up 7% in October 1959, almost completely because of a rise of. l3/o in expenditures for private residential construction.

Private residential expenditures accounted for $18.7 billion in the first 10 months of 1959, an increase of 28% over 1958.

ASSOCIAIED REDWOOD II[IttS

P. O. Box 598 - Arcolo, Goliforniq

From Relioble Mills

REDWOOD, FIR ond PINE

DIRECT RAIL or TR.UCK & TR.AIIER

SHIPTYTENTS

Bill Brouning TWX: ARC43

Phone: VAndyke 2-2416

Direct: VAndyke 2-2202

Annuol Poll Shows Economisls Gqutiously Oprimistic About | 960

What kind of year will 1960 be for business?

The nation's leading economists think it will be a recordbreaking year in most respects, but they are somewhat less enthusiastic about the outlook than they were a year ago.

This was the consensus of 273 of the nation's leading economists in business, government and universities polled by F. W. Dodge Corporation in its annual survey of economists' opinions on the business outlook.

Dr. George Cline Smith, Dodge vice-president and economist, said that the economists, on the average, expected the second half of 1960 to see some tapering off in the rate of growth, and that many expressed some doubts about the outlook for 1961.

A sizeable majority (65%) expect total activity, as measured by Gross National Product, to rise steadily during the year.

In summafy, Dr. Smith said there is no question that the economists expect business to be very good in 1960, rvith

7l17 Eqsl Firestone Blvd. P.O. Box 324- Downey, Colif. SPruce 3-4621 WAlnut 3-2176

rising personal income, higher wages and greater output in most industries.

Closes Tropp lumber Gompcny

Morris Tropp reports that he has closed the Tropp Lumber Co., Inglewood, and will start an extended motor tour of E,urope in April. The dealer said he expects to be back in the field in October.

Designe d l& Modern Living!

E.Z IN.E.Z OUT SI,'D'NG DOORS

Anolher JORDAN Scnsofion conbining Quqlily with Economyl

O

HcoYy noiiclca3 Nylon

Shaovcr lif..tino Alsninun Trocks .,, Stu.dily buill fromc. . Woodlif. dipprd... Hcovily dowcllcd

...Wobrproofglusd...

Clcor rugor pinc Slld- ln! Scron Door3 optionol.

o

Unll3 onply (wllh rfopr)

Unil3 tlorcd with c'yrtol o.

Unilr glo:cd llultipto Cut Up. A dcfrnilo SAVINGI

END

on Highway 101, the operation was managed by Joe Slater.

OF THE LINEPictured here in the gray dawn, smoke still rises from the wreckage of Iron Peak Lumber Corp., Laytonville, Calif., which was leveled by a fire that broke out at 9:30 p.m., Dec. 14. The mill, which was only partially insured, had been cutting better than 1,000,000 b.f. of Douglas Fir monthly, with sales handled exclusively through Hill & Morton of Oakland. Located 2l miles north of Laytonville

Revenge

A Naval commander in uniform was standing at the front door of a big city hotel waiting for a friend to pick him up when a fat couple got out of a taxi and the lady demanded to know where the dress-and-suit convention was being held. He politely replied that he was sorry but he didn't know. Whereupon the fat lady gave him a dressing down for his ignorance, remarking that they had a right to expect better service from this hotel. He listened politely, then asked them to follow him. They followed him through the lobby, around a couple of corners, where he opened a door and ushered them into the Men's Room. He didn't remain to see what happened next.

On Being o Child

Do you know what it is to be a child? It is to be something very different from the man of today. It is to have a spirit yet streaming from the waters of baptism; it is to believe in loveliness, to believe in belief ; it is to be so little that the elves can reach to whisper in your ear; it is to turn pumpkins into coaches, lowness into loftiness, and nothing for everything, for each child has a fairy godmother in its soul.-Francis Thompson.

Coustic

Professor (after a very bad recitation): "Class missed. And don't flap your ears as you go out."

Wrote Confucius:

Ain'l lr Fine Todoy?

Sure the world is full of trouble, I ain't said it ain't.

Lord, I've had enough and double Reason for complaint.

Rain and storm have come to fret me Skies are often gray;

Thorns and brambles have beset me On the road-but say, Ain't it fine today?

What's the use of always weepin'Making trouble last?

What's the use of always keepin' Thinkin'of the.past?

Each must have his tribulationWater with his wine; Life-it ain't no celebration; Trouble-I've had mine; But today is fine.

-James Whitcomb Riley.

Streichlng?

A lady had advertised for a girl for general housework and was showing an applicant over the house. She had been is rtis_ very liberal in her promises of pay and privileges, and it looked like they had made a deal, when the girl suddenly asked:

The old men, when they wished their virtues to shine throughout the land, had first to gov€rn their states well. To govern their states well, they first had to establish harmony in their families. To establish harmony in their families, they first had to discipline themselves. To discipline themselves, they first had to rnake their purpose sincere. To make their purpose sincere, they first had to extend their knowledge to the utmost. Such knowledge is acquired through a careful investigation of things. For, with things investigated, knowledge becomes complete. With knowledge complete, the purpose becomes sincere. With the purpose sincere, the mind is set in order. With the mind set in order, there is real self-discipline. With real self-discipline, the family achieves harmony. With harmony in the family, the state becomes well-governed. With the state well-governed, there is peace throughout the land.

"Do you do your own stretchin'?"

"Our what?" asked the lady.

"Stretchin'," repeated the girl. "Do you put alt the food on the table at dinner and stretch for it, or do I have to shufile it around?"

But ls He Sober?

He is not drunk who, from the foor, Can rise again and drink some more; But he is drunk who prostrate lies, And cannot drink, and cannot rise.

How to Tell

The restaurant guest called the waiter and complained that the beverage tasted like ker6sene. Said the waiter: "If it tastes like kerosene, it's sure-enough tea. Our cofree tastes like turpentine."

WESTERN RED GEDAR

From the vast raiu forests of coastal British Columbia comes Western Red Cedar - the wood with "built-in" weather resistance. This exceptional durability combines with Red Cedar's light weight, working ease and high insulating properties to make it a natural choice for every type of construction, indoors and out. With its distinctive grain patterns and warm "woody" color variations, Western Red Cedar may be stained, bleached, varnished or used as is to harmonize handsomely with any setting.

Manufacturcd by: lRrTtSt{ co|.utlrA

Our complete range 0f Western Red Cedar Products includes:

* I r l0 Forcst Cedar Siding

* Icncf,pancl Veriical Siding - reyQrtc board ond balten

* I r 6,1r8,l rlO,l x12, sound, Iighi-knolicd boord lor bqrd and boiicn

* 2 r 6, 2 r 8, 2 r lO, 2 rl2 tor rcmanulacrurc to ony dcsircd pattcrn

* I r 6, I rt, I rl0 V'd pancllint

FoRE3T PROOUCTS LtmlTEDr VANCOUYERT B.G.

Selcs Agcnts: nratlLLAN & ELOEDEL LltlTEDr VANCOUYER. l'G'

REPRESENTATIVE:

FOR,R,Es|T Vy. VyrLsoI\r

P.O. BOX 114 SAN MARINO, CALIFORNIA SYCAMORE e-5748

lumber Deolers to See New Hqrdwore Products, Merchondising in SF Show

San Francisco-Faced with problems of the ever-changing demands of the lumber industry, more than 5000 dealers will have an opportunity to view first hand the newest trends on both the product and merchandising levels at the Western States Hardware Show in San Francisco, February 14-15-16. Home of this year's show will be Brooks Exhibit Hall, Civic Center, San Francisco's newest 100,000 square-foot exhibition center. The show is sponsorecl by the Cilifornia Retail Hardware Association.

More than 250 of the nation's leading manufacturers who will exhibit at the show, equally conscious of the increasing competition in the industry, are geared to show their best

in the many new products and merchandising aids and techniques designed to help ret:iilers sell more in 1960. An extra feature of the show includes a model store loaded with many of the newest ideas and equipment designed for modern-day selling. The California Retail Hardware Association will also have an exhibit at which all of the services offered to its more than 1100 members will be displayed.

Concord Yord Hqs News Help

The Worthmore Lumber Co. at 700 Monument Blvd. in Concord, California, received some valuable publicity in a November issue of The Contra Costa Times. Complete with a photograph of the lumberyard, the article mentioned its fencing, paints, plywood, hardware and other building materials for pre-holiday remodeling.

NBfffDAnnuol Tqkes Score

(Continued from Page 8) it better, sell it better, or drop it. An item should returlt a dollar gross profit for a dollar of inventory.

J. F. Dillon, South Bend- Recommended salesmen be made to make daily sales report. Know what he's doing for each product in each county. Recap his report each month and compare with previous year. The day of the prima donna is over. Set county quotas.

Walter G. Marsh, Detroit-Service in specialty product wholesaler field must be ouick and efficient. Must be sure to get it to job on time. Make certain that the material is covered up and protected. It's sometimes more important to please applicator on the job than the company president. Applicator controls future business. Help dealer merchandise items. You must have something new and different at least once a year.

Dr. Laurence J. Taylor, Hillsdale, Michigan, addressed the convention on the subject of "Yardsticks of Perforlnanss-fs you Know When you are Doing a Good Job?" He said when people care, they share, and urged Association members to find out from their people how they, themselves, think they are doing.

Ask them these questions, he said:

What do you like most about your job? What do you like best? What do you like least about your job? Where do you most need improvement to do the job you want to do? What steps have you planned to make that improvement? Ifow can others help you? How can I help you? Where do we start and when ?

Dr. Taylor said that a man is seldom given an opportunity to evaluate his own job. Among pointers he gave to improve industry are-educate distributor to figure proper markup ; sell dealer on value of our function ; improve distributive methods; improve sales training.

U.S. Populotion 179.3 Million On New Yeor's Doy | 96O

The population of the United States, including Armed Forces overseas, was 179.3 million on this New Year's Day, 1960, the Bureau of the Census, U. S. Department of Commerce. estimates. This is an in..eire of about 2.9 million over the 1959 New Year's Day total of. 176.4 million. Both total population estimates include Alaska and Hawaii.

The January l, 19ffi, estimate represents an increase ol 27.6 million over the April 1950 Census total of 151.7 million. The April 1960 Census is expected to record a total of about 180 million. In the last 50 vears. the population has doubled approximately, with-more than half of this gain within the last 20 years.

With 1960 a presidential election year, the Census Bureau estimates that the population of voting age in the 50 States now approximates 108 million and rvill approximate 109 million by the November election.

According to 1959 estimates, the excess of females over males in the total population is about 1.8 million. Females in the total population were estimated at 89.5 million and males at 87.7 million as of Tulv 1959.

Cheim Sells Old Property

Cheim Lumber'Company, with general offices and plant at 800 West San Carlos, San Jose, recently sold a brancll operation at South First and Oak streets, San Jose, consolidating that operation into its big San Carlos and Sunol Street yard. The South First Street yard was the site of the original old McElroy-Cheim Lumber Company, Yard #1, established during 1922, which later became a part of the Cheim organization when the Cheim-McElroy partnership was dissolved.

llollywood Jr. Twins Are All-Purpose Doors

Say goodbye forever to old fashioned screen, sash and storm doors... for here are two all purpose doors...COMB|NAT|ON SCREEN AND METAL SASH DOORS that tit all types o{ wall construction and harmonrze with any interior styling.

Nole lhese 4-ln-l ADI|ANTAGES

Comfort

o Thc Hollleood Jr. Twlnr Darmlt mora llght In tltch.n and 3crulca porchc.

a Glvc rdqqurta a$y wntil.tlon.

o ln3Gct tlght, rurt.prcf scrccns.

a Sr3h Glrrr mly be clc.ned wlth a$a.

Convenlence

a No mo.a drtourlnt rround | 3upcrfu. ous cxtla door with an armful ot bundlr|.

a No morc !a88lng, fiim3y 3c?6an doorr whlch lnYit lntrud.6.

a Acts !r.n additlonll protccilon fot hourslt Shr mry onvcBe with ilt sider through 3!.h op.ning without unlckinS th. d@r. a BurSlar-pmt. A slmpl. tdch ot fin.

$f Economy

a S.YG buying r Sr3h, Scrun .nd Storm D@r. Hdlreod JB. .ru lll 3 mbin.d into I dsi a SaYG3 on hardwarr, hlnglng and peinting. a SaG m rxpcn3lya taplacemcnts. a S.G slEcr Th. Hollyrcod Jr. Twins mly ba hunt to 3wlng In or dL LGav6 rvailabls flo. rplce which i3 usually lo:t In lltchcn or Gntrtr my.

Pcnel or Flush

a Hollywood Jr. Twin3 8h[ yqt your cholce ot a Dancl or fish dffi to hrmmizc with rny 3tyla architacturr d int.riq d6lgn.

a Flurh d@E .YrihblG ln Phlllpplnc Lu.un, Orient l A3h (S.n) or Bkch. a P.n.l doo6 av.il.bla ln plnc only.

--T-=-= --\\"\ VDUSTRIAL LLIMBE

I''O ROYAL BOULEVARD, DIRECT MIL Rail .

Roy Von lde Lumber Sqles Adds Office in Coronq del Mqr

Ray Van Ide, for the past two decades identified in Soutl-rern California lumber sales, has operrecl Orange County service offices in Corona del Mar to hanclle dealers in both Orange and San Diego coutrties.

Lee Jordan, veteran Los Angeles salesman ancl Coroua cattle rancher, will be in charge of the rrew offices and rvill cover the territory at the dealer level. Lee is a native of Texas and during World War II served as a Lt. Col. in tl-re U.S. Air Force in Europe. He is prominent in Orange County ci.ric and social affairs and has been irlerrtifiecl rvitl-r Ray Van Ide for the past several months.

"\\re are expanding in 1960 and the new office for south-

ern counties sales will not affect the Pasadena location irl the Security builcling," said Van Ide. "It is our hope to be able to offer a faster, more efficiettt, service to dealers with this additional location," he continued. The telephone nttmber in Corona del NIar is ORiole 3-+012.

(Tell them Aou sarD it in The California Lumber Merchant)

SUN LUMBER COMPANY receives this large timber shipment, part of a 1.5-million-foot order, shown being unloaded from the barge "Florence" at Sun Lumber's San Pedro dock. The timbers, which were loaded at Reedsport, Oregon, have a minimum of 3x6 up to a maximum of 14x16, with lengths up to 36 feet. Timbers are old-growth wood and are Construction-grade or better.

NELSON LUlUlBER Wholesale Only.

Biggest Advertising, Promotion ond Reseorch Effort Erpected to Give Plywood Industry Another Record Soles Yeor

Shooting for its 16th consecutive year of record sales, the fir plywood industry starts 1960 with plans for its biggest advertising and promotional effort, along with a greatly expanded research program.

A record $5.5 million budget-up a full million from 1959-has been approved by the Management committee of the Douglas Fir Plywood Association, along with projects that are expected to broaden the industry's markets and carry plywood into areas that have been borderline in past sales years.

Although most of the budget increase will go toward an expanded research program, W. E. Difford, DFPA man-

wooDsrDE LUIUIBER COrulPANY

aging director, has ordered a concentration of energy in the new second-homes prog'ram, the promotion of engineered plywood components, and emphasis on the farm market, an area he feels has been almost unexploited by the plywood industry.

These efforts will include an increase in expenditures for advertising and merchandising aids and a more than 30o,/o expansion of the association's field promotion staff.

In 1959 the industry produced 7.7 billion square feet of plywood, figured on a s/s-inch basis. This is more than 22/o above 1958's record 6.3 billion feet. Difford predicts minimum sales of 8.3 billion feet in 1960.

The association has grown, too, adding 19 member mills in 1959, and now incudes 129 of the 145 producing mills in the Fir belt.

Difford's confidence in the potential second-home market has been borne out by the response to national advertising, which has offered a brochure on leisure homes for 10 cents. About 300,000 inquiries, literature and plan requests, have been tabulated. Plans sell for 25 cents.

Extensive groundwork is underway now to provide data on financing and merchandising for this growing new construction market.

A set of 12 new plans, all in the $1500 class and capable of being quickly erected by amateurs, will be offered in 1960. Another series ol 72, ranging from $1000 to $4500 for n.raterials, already is available.

IUSSIER, INC.

Plywood Fabricators Service, Inc., founded in early 1959 and now expanding nationwide, will grow and is expected to benefit from the increased emphasis on research, which already has produced numerous engineered plywood comDOnents. ^

"The building industry is more than eager to find better ways to cut its exorbitant on-site building costs," Difford believes. "This is a wonderful opportunity for the plywood industry to increase its share of this major market."

PFS provides quality control and supervision, research and design assistance, promotion, advertising and publicity for the engineered plywood components industry.

These construction "building blocks" are winning wide acceptance, but must be fabricated to exact specifications under controlled conditions. The PFS grade-trademark available to members who meet industry specifications certifies that correct fabrication techniques were used in building the components, and that they will meet design requirements.

Engineered plywood components include box beams,

IYHOTTSATE DISTRIBUTIIRS DIRECT }IILI SIfl P'YIENTS IUTIBER . PIYWOOD

By Corlocd Truck ond L.A.

AR,EA DISTRIBUTION YAR,D

l33Ol Burbonk Blvd.

Von Nuys, Goliforniq

IAR,GE TOCAL INVENTORY - OVER 2,O(X',(XIO FEET UNDER, COVER

stressed skin panels arrd panel vaults, ir-r addition to the more conventional trlrsses and wall ancl floor panels.

The field promotior.r staff, which helps supply information on fir plywood to speciliers and other users on a nationwide basis, will be expanded from 60 to 79 men, the biggest growth since the department was created.

There also will be continuing effort to win tl.re use of more plywood per new home, a campaign that l.ras kept tl-re industry growing.

Fir Plywood Cotolog for l960

A new, quick-reference catalog is announced for 1960 by the Douglas Fir Plywood Association, along witl-r the first two publications dealing with the technical properties of western softwood plywood sheathing, a new product introduced late in 1959.

The 16-page catalog, indexed for A.I.A. filing, contains up to date basic information on fir plywood standard grades and specialty products for architects, engineers, builders, product design engineers and building code officials.

The booklets on western softwood plyrvood give details on the recommended uses of tliis product, which has slightly. different properties than Douglas fir in structural applrcatlons.

Sample copies of the catalog and new booklets are available without cost from Douglas Fir Plywood Association, Tacoma 2, Washington. Quantity price of the catalog, for sales and education purposes, is $5 per hundred. Form No. 5-60 should be specified when ordering.

Indio Bowling Alley Plonned

Ground has been broken in Indio for a 24-lane, $750,000 bowling alley. The Lesser Enterprises project is in partnership witl-r Mike Hirsch and Sam Miller.

Corydon Wogner, tr. Nqmed Adviser

G. Corydon Wagner, Jr., Tacoma, Washington, an executive of tl-re St. Paul-Tacoma Lumber Co., division of the St. Regis Paper Co., has been appointed adviser to the director, Forest Products division, Business and Def ense Services Adn.rir.ristration, IJ. S. Department of Commerce. N{r. \A'ragner, assistant marlag'er of the plywood department of St. Paul-Tacoma, goes to BDSA under an arrangement by rn'hich industry makes available executive personnel for temporary 5s1yi6q-u5rilally six p61ffi5-lyithout compensation from the government. The assignment also will qualify him for membership in the National Defense Executive Reserve, which r,vould staff the operation of a production agency in event of national emergency.

An engineering graduate of Yale in 1949, Mr. Wagner, 34, l-ras been with St. Paul-Tacoma since. A native of Tacoma, his early education was in that city. He served as an enlistecl man in the Marine Corps for three years in World War II, with combat duty in the Pacific. Mrs. Wagner is the former Mary Rawlings of Chattanooga, Tenn. There are three young children-two girls and a boy. The family home is in Tacoma.

Hoo-Hoo-Eltes Preview Christmcrs

2OOO

A.D. in Son Diego

San Diego Hoo-Hoo-Ette Club 4 held their Christmas party in the Terrace Room of the Lafayette hotel on December 8. The appearance of the traditional Santa Claus didn't detract from the theme of sputniks, orbits and spheres that decorated the tables in a preview showing of Christmas 2000 A.D.

President Norma Roberts welcomed approximately 75 members and guests and Program Chairman Donna Jahnke (as a space-woman) distributed gifts for all with the help of two rockets, Susan Couthamel and Michael Roberts.

9&2 E. Lqs Tunos Drive (P. O. Box 3O3)Temple Ciry, Colif.

Chuck Locey to Represent Glen Butler Co. in 5o. Cql.

For the fourth time during their respective lumber careers, Glen Butler and Chuck Lacey have again pooled their know-how. This time, Lacey joins the Glen Butler Co. of Sacramento as Southland representative, with offices at 7207 Van Buren Way, Buena Park-phone: TAylor 8-1571. Butler recently established his own wholesale business, succeeding his partnership in Rosenberry-Butler Lumber Sales-of Sacramento, of which Lacey was also Southland representative.

Originally, Butler and Lacey first met back in 1947 when both were working for the Ralph L. Smith Lumber Co. Their second association was with Winton Lumber Sales Co., when Butler, then vice-president and salesmanager of Winton, placed Lacey in Southern California as Winton's Southland representative. Before joining Winton, Lacey had been in charge of New Mexico Timber Company's grade and manufacture at Albuquerque.

Apoilments Plonned in Montclclir

Hayes Construction Co. is preparing sites for 18 apartments in Montclair, California.

lumberyord Creotes Troffic Jom

A lumberyard in Hawthorne caused an unexpected and unusuai traffic hazard, during Los Angeles' big wind of December 13. The strong gusts picked up pieces of lumber from the yard and deposited them in a busy intersection, causing traffic turmoil.

John Brewer Announces Chonge of Ownership in Mutuol Moulding

John Q. Brewer, now sole owner, and former partners S. F. Hannon and H. H. Ilannon this month announced a change of ownership in Mutual Moulding and Lumber Co., Gardena, Calif. Effective at the close of business December 31, 1959, Mr. Brewer, longtime manager, assumed the busirless as sole owner, with the Hannons no longer partners in the business, said the announcement, which added that there will be no change in the methods of operation formerly maintained bv the comDany. which is located at 621 iVest l52nd St. iir Gardena.^

Chose Son Jose Closes, Becomes Port Western Sierrcr Lumber Co.

The Chase Lumber Company of San Jose has become a part of Western Sierra Lumber Company on South 7th Street in San Jose. For many years, Chase had operated from the downtown property leased from the old S. H. Chase Lumber Co., Inc., established in San Jose cluring 1892. It is understood that the S. H. Chase company plans to tear down the old plant and lease the property with new improvements.

G-P Shifrs Pof Monoghon South

Pat Monaghan has been assigned a Georgia-Pacific Corp. sales territory out of the Soutl-r Pasadena office and will be calling on lumber dealers in the Southern California-Arizona areas. He has been in the buying division and, most recently, with the lumber division in Portland, attaining r,vide experience in both purchasing and sales policy before l-ris assignment to a Southland territory.

(TeIl them Vou sao it in The California Lumber Merchant)

Sqn Frqncisco Hoo-Hoo-Ettes Stort Off the Round of Golo Boy Areq Christmcrs Porties

Some 50 members and guests of San Francisco Hoo-HooEtte Club 3 sounded the starting gun for the series of lumbersponsored Christmas parties throughout the Bay area. The gals, who jumped the gun a bit on St. Nick, held their Christmas annual on the evening of December 8, at San Francisco's famous

tl-re club's Christmas project (decorations, fruits and candy favors for the S. F. Recreation Center) was thoroughly reviewed and unanimously passed in plenty of time for the Center's December 19 party.

Los Angeles Hoo-Hoo-Etfes

Rolly 'Round the Christmqs Tree

The annual Christmas party of Los Angeles Hoo-HooEtte Club No. I was held December 14 at "The Tavern" in South Gate. A very enjoyable entertainment was furnished by the Cordetts of San Gabriel, a group of young accordion students. Their program was concluded with Christmas carols with the members joining them in singing.

All the Hoo-Hoo-Ettes brought an ornament to decorate the tree that was donated by the H. M. Nelson Lumber Company. One of the new members, Betty Fort, was the h"ppy winner of the tree at the conclusion of the meeting.

First prize of liquid refreshment was won by Bob Halbert of Cal-Pacific Redwood. Second prize was won by W. L. Pemberton, son of Mabel Staser, former president of the Hoo-Hoo-Ettes, and third prize by Mel Pedigo of Weyerhaeuser Sales.

Sallye Bissell and Geraldine Howe and their committee made l5 beautiful boughs from Cedar furnished by Weyerhaeuser Sales. These boughs were used as table and room decorations and were later won by the members present.

RRCC Activities Scheduled

The Redwood Region Conservation Council will hold its annual meeting at the Eureka Inn, Eureka, Calif., January 29. The RRCC Fire Prevention Committee, under chairmanship of Al E. Rueger, Fairhurst Lumber Company, Eureka, met at the Eureka Inn on January 8.

Car.nille's restaurant. In addition change and entertainment by noted

to a fine dinner, a gift exballad singer Connie Bor+'en,

May 1-4 are the dates set for the eighth annual RRCC Junior Logging Conference, which will again be held at tl-re Mendocino Woodlands.

tos ANGETES AREA: G. C. PHltuPS, v"r r.r"v.,l];;31'

GLISSIFIED ADYEtrIlslile-Porltlon W.ntrd tl.lxl plr lh!, mlnlnlrn 12.00; lelp Want.d .nd othsrr 11.50 plr ]inr, nlnin||n 33.00. fro lines ot addro33 (tour addre33 or our 8or nunbrr) count es onr lin..

Gloring dates tor Gopt, sth .nd 20th

WAI{T ADS

llames of Adyertisers in this Department $ing a B0r llumber cannot be divulged. All inquiries and rcplics should be addressed to Bor shown in thc advertisement

Successful Men Still Look for Work After They Find a Job

-HEI.P WANTED-

PROGRESSIVE Wholesale Hardwood Distribution Yard needs general manager to handle full line of imported & domestic species. Must have full knowledge administration & sales. ALSO two experienced Hardwood Salesmen with SoCal following. All replies confidential. \,tlonderful opportunity for Right Men to make betterthan-average financial returns with solid future.

MAX HARDWOOD COMPANY

20940 S. Alameda Street Long Beach 10, Calif.

SALESMAN needed by established wholesaler to call on retail lumber yards, cabinet shops and manufacturers in L. A. County. Must have knowledge of trade, modern view of lumber, plywood & building materialJ. Give full' resumeexperience, age, iti. Replies confidential-salary open.

Address Box C-2955, California Lumber Merchant

16 West 6th St., Roorn 508, Los Angeles 14, Calif.

EXPERIENCED MANAGER for well-established, large volume Retail Lumberyard in Orange County. Must be ambitiouJ with outstanding ability. Salary plus profit-sharing. Wonderful opportunity for R'IGHT MAN.

Address Box C-292[8, California Lumber Merchant

l0B West 6th St., Room 508, Los Angeles 14, Calif.

SALESMAN, Wholesale, with emphasis on Ponderosa Pine, Sugar Pine and White Fir. Cali on SoCal Lurnber Yards and Industriils. Liberal profit split. Requirc sales following.

Address Box C-2946, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

SALES PERSONNEL expericnced in plywood and allied building products for new East Bay distribution warehouse. Mail personal and experience.resume to:

HARBOR PLYWOOD CORPORATION

100Lf fth Avenue-Oakland 6, California

HARDWOOD SALES MANAGER with thorough knowledge of hardwood and clientele in Southern California. dood opoort-unitv for rrght m1n. Correspondence treated confidentially. "

Address Box C-2931, California Lumber Mirchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

SALESMEN {or -open web steel building frames sold exclusively through retai-l -lumber deale,rs. It is a majol specialty item requiring ingenuity and hard work-but pays bic iewaids,

Address Box C-2952, eaLfornla Lumber Mercharrt

108 West 6th St., Room 508, Los Angeles 14, Calif.

FXqPRIENCED SALESMAN & MANAGER for S. F. Bav Area by WholeTle Plywood operation. Salary and Commissio,n. ilepliei confidential.

Address Box C-2959, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

SAII/MILL SUPERINTENDENT-Must have good production and mechanical btckgro_und with proven record. Stati expeiienci, "ii.

Address Box C-2961, California Lumber Merchant

l()8 West 6th St., Room 508, Los Angeles 14, Calif.

WOMAN F/C- BOOKKEEPER-Lumber experience essential. Permanent- position with wholeliale concern. Beverly Hills area.

Address Box C-2928, California Lumber lVierchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

-POSMONS WAIITED-

YOUNG MAN-well-rounded retail experience; intelligence, integri-ty, industry, elcellent habits. Prefer retail yird frori Oxnard north but open to ideas. Character references.

Address Box C-2954, California Lumber Merchant 108 W. 6th St., Room 5O8, Los Angeles 14, Calif.

COLLEGE GRADUATE with extensive experience in top-management of Line Yard & large-volume Independent Yard operations, including all phases of building materials. Presently employcd. Desire change.

Address Box C-2943, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

SUPERVISOR & FOREMAN experienced in all phases of lumber yard, shipping & milling operations. W.P.A. grader. Highly reputable with a thorough knowledge of lumber.

Address Box C-2960, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

NEED HELP with your traffic management and store routine? Former real estate appraiser, 35, college degree, now attending night classes L. A. Traffic Institute, wishes opportunity to work in lumber.

Address Box C-2941, California Lumber Merchant

l0B West 6th St., Room 508, Los Angeles 14, Calif.

MANAGER experienced in saw-mill, plywood, logging and sales. Now ennployed-desire change.

Address Box C-2958, California Lurriber Merchant

l0B West 6th St., Room 508, Los Angeles 14, Calif.

-YARDS curd SITES FOR SAIE/IEASE--

Small, Attracqive Y_ard in RMRSIDE with good building materials trade. Sales for the pa$t three years have averaged $l-59,000 per year. Living quarters for manager above. Will cost $63,000. Property might be leased.

If you weg!-!g egll yorrr yard, Give us a ring - TWOHY LUMBER CO.

o _L_grnbe_qrard and Sawmill brokers for over 40 yeare o 714 West Olymoic Blvd., Los Angeles 15; Rlchmoird 9-8246

OUTSTANDING lumber yard doing TREMENDOUS business. Located in San Angelo, -Texas, fist-growing town of 65,000

P.o. Box 946 J' M' MANNING

Sweetwater, Texas

BARGAIN-FOR LEASE, RENT OR SALE.2 acres plus- M2..Ilcludes dry kilns, storage sheds, etc. Custom milling & trair:kige available.

PHONE: RAymond 3-4824

7119 Telegraph Road, Los Angeles 22, Calif.

l-Hyster Fork-Lift Model RT t5O

-EOI'IPME}TT FOR SAI.E-

l-Ross Fork-Lift 15 SH

l-Ross Fork-Lift 15 HT

l-Ross Fork-Lift tz HT

l-Gerlinger tr'ork-Lift Model PH 862, with side shift

l-Gerlinger Fork-Lift Model pH E6Z,-powered with Hercules Motor May be see at MacKAy IIILL SERVICE 822--6fth Ave., Oakland 21, Calif.; NEptune 8-9428

MACHINERY WANTED

q7-i"g!. o-r rrrider, flansg, gingle or double. Twin-band Rip. Any Hi gh- Produc_tion_ _M_a-chiniryCondition not importlni. VIKING MACHINERY 1000 Foothill Blvd., La Verne; phone: Lycoming L3O2l

They're looking for YOUR Ad

When you advertise in the Classified Columns of the Lumber MerchantThousands of people every issue turn to the CLM Classified Ads to satisfy their wants and their needs. They want to Hire or Buy... or Rent. or Sell; they need somi Help. or they need a- Posj_ti_on. And they turn to the Merchant lis€ing that Clissifies their Wants.

A hole-in-one for Lafayette Dealer Tom Jacobsen, Sr. of Sun Valley Lumber Co., rnay cost hirn a roun<l of drinks at the next l)ubs tourney, according to the usual reliable source. Dealer Tom, playing the Contra Costa Country Club course with Ev Lewis, Dec. 19, teed into the cup on the l4th hole, an 1S0-yarder.

Herb Meier, Southland wholesaler, and his iamily are back from a fast holiday visit u'ith friencls and relatives in the San Francisco Bay area.

Victor Wolf and his bride Fritzie chalked up their 25th wedding anniversary, Dec. 26, but withheld the celebration until Spring when they will leave Western Forest Products of San Francisco far behind to visit their son Peter in Germany, where he is on (luty with the army.

Names of additional donors to the Los Angeles Hoo-Hoo Club 2 Christn'ras party for the kids of LeRoy Boys' Home are still coming in. Don Philips, Sr. and Far West Fir Sales, both of Beverly Hills, are lumber firms whose names were not furnished in tirne to make the list of financial contributors published in the last issue.

Jim Cooper of the pioneering Los Angeles lumber family has left Standard Lumber Co. to start a new career in the advertising field. Jim was raised in the old W. E. Cooper Lumber Co.

Pn^ono/o

Triangle Lumber's Vic Roth was invite(l recently to speak before a class of forestry students at UC, Berkeley, by Dr. Fred Dick-

inson. It is reported that the Oakland lumberman gave an excellent account of "The Role of the Wholesaler in the Lumber Business." And Vic reports that the class, although technically trained, showed a lot of savvy and interest in the practical side of the business.

Harry S. Ilargrave, 88, retired lumberman, hosted a celebration early this month for the 90th birthday anniversary of the well-known Los Angeles minister, Dr. J. Whitcomb Brougher, Sr., at the L.A. Breakfast Club.

GROW YOUR OWN LUMBERBuilders visiting the Simpson booth in the Sherman hotel during the 1960 convention of the National Association of Home Builders in Chicago this month will be presented year-old Douglas Fir seedlings from Simpson's tree farm. Four thousand seedlings will be given in conjunction with its modern, sustained-yield program. Given good growing conditions and care, the seedling will grow to a height of 75 to 100 feet in approximately 60 years and provide enough lumber for an average home.

ADr'ERTISERS TNDEX

*Advartiting qpcm In olt.ndq ltts!

smith co., c. 8............................... *

Smith Hardwood Co., L. R.----------48

Sm;th Iumber Co.. Ralph 1....---.. *

Smith-Robbins Lumber Coro..--.....40

So-Cal Building Materials Co.......34

South Bay Lumber Co.-..--...---..... *

Soulhern Calif. Lumber Sales.-.---63

*

Associaled Redwood Mills-.--------.-53

Atkins, Kroll & Co......................-.. *

Atlas Lumber Co..-----...---------..----.--. 9

Avram Iumber Co..,--..,,-,.,---,-------.61

(Tell them gou soa it in The Califonia Lumber Merclunt)

Dollar Co.. The Robert. Donover Co.. Inc.--------. 25 3l

Doofey & Co................-...............-.-47

Nelson Lumber Co., H. M...-..--..- r

St. Regis Paper Co.-.-.---.,---

Stahl Lumber Co..-----.----.---,----.-------'

Standard Lumber Co., Inc.--.-.------.26

Independent Bldg. Mtls.

Indusfrial Lumber Co.....

Inland Lumber Co.----.-...-

Bee and Dee Sales Co..-...----,.------. *

-B-

Back Co., J. William.......,.-.-....-..-..49

Baugh Bros. & Co...----.---.,.-----------.*

Baugh, Carl W.....................-......-..39

Baxler & Co., J. H.......--.-..----.---....13

Bender Iumber Sales, Earle...--...-.58

Bennett 2-Wav Panel Saw.....,.-..--44

Berkot Manufacluring Co.----....-..*

Berry Lumber Sales, Jack-..--..---.--, r

Bio Ben Sash & Door Co....-.,.,---*

BlSck Diamond Co......,.-,,.,.-,...,..,.*

Bliss Iumber Co., Inc.--.-..---.--------45

Blue Diamond Company--------.-----..1 4

Bohnhoft Lumber Co....-...---.....-.--*

Boldt-Beacom Lumber Co...-...-,,--, *

Bonnington Lumber Co..-.....--...-.-*

B. C. Foresf Products, Ltd.-.......-...55

Brush Industrial Lumber Co.---.---.17

Douglas Fir Plywood Assn.---...---. *

Drake's Bay Lumber Co., Inc..--.35

Dry Pine Mouldings & Millwork..47

Durable Plywood_Sales--...-----....-, *

Emsco Plywood--......-.-..................57

Esstey & Son,D.r1...._.......

Fairhurst Iumber Co.----.-.---...--.----..36

Farris Iumber Co.----.----...----..----.... *

Fern Trucking Co..-.-..--.................. *

Fisk & Mason......

Founiain Lumber Co., Ed....,,.,,,..,- '

Freeman Co., Stephen G..-,-----.-,,-*

Fremont Forest Producls.---------..---* -G-

Galleher Hardwood Co........... .....44

Gamerston & Green Lbr. Co.....--.*

Georgia-Pacific Corp......-----...---..-- 5

Co..,32-33 ..,......._..57 .............47

Johns-Manville Producls

Johnson-Flaherty, Inc...--....--.-----.--*

Jones Lumber Co., Andy.....-----.-..59

Jordan Sash & Door Co., F. L.-..-..53

Neth Lumber Sales, A. W.---------. *

Newquist, James W,----..-----------.--., *

Norco DistribuiinS Co.-----.-----.-----*

Stanton & Son, E. J.----.-..---.-----.---*

Strable Lumber Company,--..,.-....,,39

-o-

Olsen Company, T. E.----...,--.-------57

Olympic Stained Products Co-.-....23

Oreqon-Pacific Lumber Co.----..-----. "

Osg-ood, Robert S...-.....--..----..-...,.40

Ostling Mfg. Co..............-........-....*

Strait, Door & Plywood--,,--.-........' -T- Tacoma Lumber Sales, Inc.----......29

Talbot Lumber Co.-----------.----..------55

Tarler, Webster & Johnson.....--...1|

Triangle Lumber Co.-----.----......-.....24

Trinity River Lbr. Sales Co.--...... *

-K-

Kaibab Lumber Co.--.....--....-.......... *

Kelley, Albert A....-..............-..-......36

Kenl, Paul E.--..------.---..........-.--.--.--49

Kilgore, Robert P.----.-..-..........-....43

Koppers Company, Inc.----.---,--..--*

Kvalheim Machinery Co..-----..---.--31

L. A. Dry Kiln & Srorage, 1nc.......21

Lamon Lumber Co..---..---...--.......-.. r

Lawrence-Philios lumber Co,....,... *

Linderman Wholesale Lumber.---.. "

Long-Bell Div.-lnt'l Paper Co... *

Ostrom Lumber Co.--.-..----.,....--.-.. *

Oxford Lumber Co., Rex...-,,....,,.,39 _p_

Pacific Cement & Aggregafes-.----29

Pacific Fir Sales--.......-..--....--..-.--.-.. *

Pacific Lumber Co., The..--......----.*

Paci{ic Lumber Dealers Supply..-. *

Pacific Western Lumber Co,--.,-.,.-*

Pacific Wood Products,-..-.--------,-.*

Padula Lumber Co., E. A..---.-------61

Pan Asiatic Trading Co.....-----.-.,--.60

Paramount Pole Const. Co.--.--.--.. *

Twin-City Lumber Co..-..-..-..Cover I

Twin-Harbors Lumber Co.-........---20 -u- U. S. Pfywood Co.........................27

Union lumber Co.-----,.--.--.-----...,---. 3

Uniled Whsle. Ibr. Co.-..-............50 -v- Van lde Lumber Sales, Ray----..---*

Visador Co., The-.-...---.-.--..-.---.....-. r

-w- Ward & Knapp,-,,,.--.--.--.------.---...---. t

Wells Custom Millwork----.-...------.'

Eutler Co., Glen,,------.--.-----.----.----* -c-

Globe Intl. of Calif., Inc............. "

Golden Gate Lumber Co......-..-.,, "

Cal-Pacific Redwood Sales-.---------*

Calaveras Cement Co...---.-..-----.---.-30

Calif. Lbr. Inspeclion Service.---.. *

California Lumber Sa1es.........-,.....20

California Panel & Veneer Co..... *

Calif. Sugar & West. Pine Agcy.-.54

Calif. Wood Products----.,-.,-.--,-.-.-*

Cascade Pacific Lumber Co.-----.----22

Celotex Corporaiion, The-----------*

Chrislensen Lumber Co.-.--..----.----*

Clay Brown & Co..------...-...----.----...19

Clay Lumber Co.------.--..-...--......-.... *

Cobb Company, T. M.....,--...,-,-....45

Consolidated Iumber Co........-.... *

Continental Iumber Sales-,-------.-.-.50

Cook, Inc., D. O..........-..--..,-.,..-,....28

Coos Head Lbr. & Plvwood--,---,--. *

Coralite Co., The,..........,..-..,.-,..-,.-.46

Looo Lumber & Mill Co...-........... *

Los-Cal lumber Co......,..-.--.---..---.--25

Gosslin-Harding Lumber Co.-.----..31

Grace & Co., W. R.--..--.-..--..------..51

Greai Bay Lumber Sales------------.. *

Great Wesiern Lumber Coro.----,...35

Gulf Pacific Land & Lbr. Co........-43 -H-

Paul Bunyan Lumber Co......---.--.. *

Peerless Lumber Co..--..............-.... *

Wendling-Nathan Co.,-.,.--...-.-..---..15

Wesi Coasl Lumbermen's Assn...'

Crane & Co., Car Unloaders--.-.-., tD-

Dant & Russell, Inc.,.--,.--,-------.----*

Davies Lumber, Carl----------..--....---. *

Del Valle, Kahman & Co..-.....-.-.... *

Diebold Lumber Co., Carl...--, -...*

MacBeath Hardwood Co.--.......-.... *

Lumber Sales Company..,--.--.......- " -M-

Macmil lan and Bloedel------..-.-.,.....55

Mahogany lmporling Co............... *

Maole Bros..

Markstrom Lumber Sales, H. E.....48

Marquart-Wolfe Lumber Co.----....21

Mason Supplies, Inc.-..-.-..--..----,.-.38

Masonile Corooration..-..-.--..---.---.. *

Max Hardwood Company-,-----,--.. *

McCloud Lumber Co.-........ -..........26

McCormick & Baxter

Creosoting Co.-,,-..----....-..,.-,,---.-. 1 6

Meier Lumber Co., Herb,,.--,,---..-*

Mento, Mervin R,.-,.-.---.-----.-....-..---*

Mercury Hardwood [br. Co.-------*

Mines Bandini, Inc.,--.-.-..---....---.,--*

Moore Dry Kiln Co.--.-.---.....--.-.---*

Muiual Moulding, lumber Co.---- " -N-

Neeley Nelson Lumber Co.---...-... I

Neiman-Reed l-umber Co.........--,.--59

Nelson Lumber.-.-..---...--.-..........-,---.58

Penberthy Lumber Co..-.............-..42

Perry lnternalional Corp............... *

Pickering Lumber Corp.----......--..-.37

Peirce Co., A1....-.....-.....-..-....---.--.--*

Placerville Lumber Co..........-..-----. *

West Coasl Screen Co..-..--..---.-..-.-56

West Coast Timber Products........6o

Weslern Door & Sash Co,-.--...-.---'

Western Dry Kiln---,.-.,-.--.--.........-*

Western Forest Products of S.F.-.62

Wesiern Forest Products Co,........ r

-R-

Ready Maid Kitchens, Inc.-...-.,--..*

Red Cedar Shingle Bureau..-..------*

Regal Door Company.---.,....Cover 3

Ricci & Kruse Lumber Co..,.,,..-...61

Rounds Lumber Co.........----.-Cover 4

Roy Foresf Products Co.-,------,--,---. *

Ry-Lock Company- Lrd.--.--,-----.-,---*

S & S Lumber Co...-..-.,,,.,,,..,..-.... *

San Antonio Pole Const. Co.-,-... *

Sanford-Lussier, Inc.----..-.....,,-----.-.58

Santa Fe Lumber, Inc..--,..---,-.,--,-*

Scarburgh Co,, Inc.......,..-.-----.------. *

Security Paint Mfg. Co.--..-.------..-. *

Shively, Alan A..-......-....,..--..-.....-.61

Sierra Lumber & Plywood--......-. 22

Sierra Redwood Co......-.......,.-,--,-.43

Simmons Hardwood Lbr.....-....... 7

Western Lumber Co.-,---,-.-.......--.-..29

Western Mill & lumber Co.....----..49

Western Pine Association....,-...--*

Western Pine Supply Co..--..----.---* Weyerhaeuser Company--..--..-,-----*

White, Harry H.-----.---.-..-..-...........-.21

Wholesale Forest Products Co...35

Whlse. Lumbermen's Assn.

So. Ca1if.............

Wilhold Products Co..-...-..........---. *

Windeler Co., Lrd., George----..----20

Wood Conversion Co..--.-....-...-.-.. *

Woodside Lumber Co.-...--....,....-..58

Wright Lumber Sales, Paul,.-...-.-- r

-Y- Yancey Company

-z- Ziel & Co., Inc..-......-....-..,-............52

. ATI POPAUN SPECIES . AIL STZES

o the oll new "VENTAIRE"

Att DOORS ARE HOT PRESSED wirh Type 2 Ureo Resin qnd Belt Sonded. Core conslruclion is qn oll-wood grid, with 29 horizontol Ribs ond 2 continuous Verficols, spocing belween Ribs is 2Vq". End rqils qre 2V2", Sliles are l3/q" ond Lock Block qreq is 4x21". All doors qre guorqnleed for one yeqr ogoinst delqminqtion or defects in mqteriql qnd workmqnship, ond will be reploced lN THE WHIIE ONLY. Doors must be properly hondled, slored qnd seqled. All doors ore mqnufqctured in complionce with oll Commerciql Stqndqrds requesled.

Regol "RESPE C"

Commerciql Stqndqrds complied wilh qre: CS l7l-50 qnd CS 35-49, plus modern revisions.