The California Lumber Merchant - January 1962

ROCKPORT means the hest in REDWOOD

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Rockport's Certified Dry Redwood Bevel Siding and Finish are featured products to please your trade.

He Cheated Himself

A certain rich man u,ho r,vantecl to help a poor carpenter ylqT he thought to be deserr.ing, hired the carperiter to build a house on a hiil side, and tl'ren lvent ao.'ay ,.,r'r a long jou11ey. The carpenter said to himself : "NIy boss is a.rva! and I can use shoddy materials and r.reglect-the supporting materials for tl-re house, because thev do not shor.v lvlen thE building is completecl. The house will be weak, but nobody will knorv it but rne." So he built a ramshackle house.

Wl.ren the rich man came back the carDenter hacl finishecl the structure, and said to him, "Here is your horlse.', ,,Thank you," saicl tl-re rich man, "here is the <leecl ancl the key. I'm giving it to you."

An Editorial

And the carpenter grieved that he had robbe<l hirnself of a good house.

\\re reao u'hat r.r'e sou'. \\re have to live irr the house of life that we build. If n'e do shodcly work. if r,r,e "soldier" on the boss, lve pinch ourselves, and shrivel up and lose our ability to clistinguish between right and $rrong. We have to live in such a house rvithout a character. We have to live rvith ourselves.

It is a tremendous fact that each of us is builcling today the house lue must live in tomorrow. \Are cau build a palace or a hovel, a mansion or a pig petr, but we rntlst live in it.

Isn't it strange that princes and kings, And clowns that caper in sawdust rings, And common folks like you and me, Are builders for all eternity? Each is given a bag of tools, A shapeless mass and a book of rules, And each tlust make, e'er life is flown, A stumbling block, or a steppi?ilj::r.

"I cannot play upon "1, r1r,"*.cl instrument," said tl-re great Themistocles of Athens, "but I carr tell you how to make a city grou'." And the Chambers of Commerce of tl,is earth have been trying ever since to guess what the great secret was tl-rat the mighty Athenian sai<1 he kneu'.

There is always l,rr...J,;,rgl.roiu ,n au interesting rvorld for people u'ho are arvak*e to*interestit.rg things.

\Arhat remarkable dilTerence a rnisplacecl comma makes. In a religious controversy a man wrote to a newspaper as follows: "We do not care to enter into any religioui controversy. Our rvorks speak {or tl.remselves. We are healing the sick, and sinning in wonclerfnl ways." Of course, the comma should have beer.r after "sinning." But is n'asn't.

Sometinres men rvho .in".-*,i,y o1r one subject, agree on anothbr. Take the case of the great agnostic orator, R.-G. Ingersoll, and the l{er.. Sam Jor.res, the latter being a famous revival preac[rer. Ingersoll referred to college.s as places u,here "pehbl:s are polished btrt diarnonds jre din.rmed." And Sam Jones saicl he woul<l rather have his sons "reacling their ABC's irr Heaven, tl.ran Greek dolrrn inl.rell."

I\4ark Twain was often subiected to the imuortunities of young.and aspiring authors who sought his literary advice, and in marry cases asked l-rim to read their mar.ruscripts. One of the latter also askecl Twain as to the right diet for young authors, and wondered if it rvere true ihat fish u'as good for brain food.

N{ark Twain repliecl as follou's : "Yes, Agassiz does

BY JACK DIONNE

recommend that authors eat fish because the phosphorous in it makes brain. So far you are correct. But I cannot help you to a decision as to the atxount you should eat-at least not to a certainty. If the specimen composition is about your usual average, I l'r'ould suggest that a couple of whales woulcl be all you would want for the present. Not the l:rrgest kind, but just good middle-size r,r'hales."

Back in the year 1922, a Houston attorney, the late Hiram Garwoocl. delivered a colnmellcenlellt address in Mississippi, every line of which rvould make a fine scrapbook piece, so mighty u'as the eloquence of the speaker. But we sl.rall be content in this space to merely quote a few of the more mernorable rvorcls. From here to the end of this ltiece, rvill be quotes from that masterly acldress.

"lfl-re love of countrv ,J,n.ir.rlst enrotion of the human rnind. Synthetic in its nature it takes from every passion its purer portion. As passior.rate as love, it is more unselfish. As tender as friendship, it is more enduring. With religious faith, it has yet a broader charitv. l]nder its sacred influence the fartisar.,'b..n-., the patrio't ; the solclier, tl-re hero ; the scl.rolar, the statesman ; the prophet, the seer.

"The u,orlcl knows ,oJ ,,,i" oi it, ,.I-,olars. 'fhe world scholars, Erasmus and Voltaire, grow in increasing fame. They were the first to bring pnre scholarship into the world arena. They asserted the dignity of learning, tl-re right and power to challenge kings, institutions and governments, to rnake direct appeal to the universal instincts of man. When these two great scholars had done their work, the mind of llran was free, and permanent tyranny, spiritual or temporal, h:r<l becon.re a thing impossible.

"As Pericles "pitonlirJ, "ri ,rr"1 rvas highest in Grecian civilization, so the scholar, orator, philosopher, statesman, Cicero. was all that was best in Ron.re. In him all that was brightest in the great Republic, was united. He was the golclen bridge over which passecl the culture of Greece to the Western world."

As the furrny George Gobel says : "'fhey don't talk that r.l,ay in this country llo more."

WEST 5th STREET, AT VERMONT AVENUE P. O. BOX 75735, STATIO LOS ANGELES 5

F e e e H E

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HAPI

1962 HAPI

SEASONAT PR,O'UIOT IONAT TH EIIIES

INTERIOR EXPANSION

"More spaoe for befter living"

"llew found space-new found fun"

EXTERIOR IMPROVEMENTS

"The

EXTERIOR REMODETING

"0peration

INTERIOR REMODETING

"Good looking-good living"

"Give yourself a HAPI holiday"

NRTDA Announces 1962 Colendor for Industf-Wiae Home ond Property lmprovemenl Progrurm

The Home And Property Improve- ment (HAPI) merchandising calendar for 1962 has been announced bv NRLDA and distribution is beini made to all potential participants.

_A_ccording to E. F. "Al" Walsh, NRLDA intra-industry relations direc- tor, the calendar contains predeter- mined themes to serve as the focal point on which dealers, wholesalers, manufacturers and news media can "zero in" for maximum concentration of effort to merchandise home improvements.

_ fn announcing the program, Thomas T. Sneddon, adirinisfrative vice presi- dent of NRLDA, outlined the leldership role which the retail lumber and building materials dealers are taking in the home and property improvement market. "During the first 120 days of operation of the training phase of the HAII program, 140 dealeis completed the five-day course. I know of no-other

Voncouver Plywood Engoges

In Generql lmporting

TAERCHANDISING CALENDER

'UIONTHLY

HAPI PRO}IOTIONAL FEATURES

training program of this scope that has come anywhere near this record.

"And now the ball has really started to roll," Mr. Sneddon said. "During the first three months of 1962 our training program is booked solid. In all. we have now scheduled 18 classes in addition to the six we have alreadv held. ft is entirely possible that vie will graduate well over 1,000 dealers during the coming year."

The calendar is divided into two broad sections. One section contains seasonal themes, while the other lists more specifrc monthly promotional features. This approach makes the calend_ar extremely flexible. It is expected that the seasonal themes will primarilv appeal to manufacturers who can usl them in advertising almost any building product at any time of t[e year. Dealer advertising-and promotion-may be based on thesJseasonal themes, bui for more impact at the point of sale they will probably lean to the monthly teatures.

No participant in the HAPI program,

Vancouve-r Plywood eo. has formed a wholly owned subsidiary, Vanport International, to engage in thi general tmporting business with headquarters in San Francisco, it is. announ.c"d by Donald I. Plummer, Vanply executive vtce Drestdent.

however, is in any way restricted or committed to the use of any particular part, or, for that matter, the complete calendar. All participants are free to pick or choose as the calendar best lends itself to a particular product or specific "package" sale. Participation in the program is open to all companies and individuals rvithin the following broad categories: (1) all dealers who are members of NRLDA and the Federated Associations (It is not restricted to HAPI course graduates) ;

(2) manufacturers of building materials; (3) wholesalers; (4) financial institutions; (5) trade publications; and

(6) consumer publications. Any participant will be permitted to use the trademarked HAPI identification emblem. This emblem will form the "umbrella" under which the entire industry will focus on the remodeling market. The emblem will be furnished in two forms-by itself or overall general identification purposes, and with a box added to it with space for the individual dealer's company name. Details of the complete merchandising package will be announced soon.

- Jghn Vanguard, formerly manager of Vanply's import divisi,on, has been named executive vice pri:sidenf of Vanport Intellrational. Offices will be opened January 8 at the World Trade Center, Ferry Building, San Francisco. In addition to plyrvoods and veneers, the new firm will import a broad line of general merchandise and commodities from markets throughout the world, according to Vanguard.

a O

(The

The leading packaged door unit.

A decade of pioneering, of heavy advertising, has created the demand.

A "natural" for the remodeling market.

A "natural" for the do-it-yourselfer.

A boon to the small and medium sized builders.

New sales program is geared to your needs.

DOljBLE BARRELED

Hff',".T flF=

ADUERTI$Itt|E

D0UGLAS FIR PLYU/O0D ASS0CIATI0N is on target with the biggest aclvertisrng prorrotion irt the history of the forest products rnciustry.

T0 C0NSUMERS-DAVID BRINKLEY'S J0URNAL, TV's highest rated public affairs progranr, reaches an audience of 15 nrillion qLrality prospects every week. DFPA p yrn;ood conrnrercials, featurirrg George Fennenran, presellyour cu:,tomers on ncw ideas for building, renrodeling ancl clc-ri yourse f projects. fvery vreck, he tells them

"SEE YOUR LUIVIBER DEALER for DFPA plywoocl, plans and buildrrg ideas."

T0 THE TRADE-MAGAzINE ADVERTISING in 73 top pLrblrcat ons docs a continual, hard hitting lob of selling plywood to your trade cr-rstomers. They get news and Informat on and ideas about plywood for honre and comnrercial bLrilding and huncjreds of other uses. DFPA backs up this pov,rerful advertjs ng rriith factual and technrcal teratLrrc that keeps your custotrers tnfortned aboLrt the best ways to Lrse ply!'/ood.

Y0U CASH lN by stocking only DFPA trademarked plywoocl and promoting it vigorously to your own custotrters. lf yotr haven't already ordered your tree DFPA TV merchancl ising t e-in nraterials, r,,vrite or wire

DOUGLAS FIR PLYWOOD ASSOCIATION

TACOMA 2, WASHINGTON

an industry organi2atron dev0ted t0 research, pr0m0lron 3nd (luality control

IHPA Palm Springs Convention To Have New Look

Meeting February 7, 8 and 9 at Desi Arnaz Indian Wells Hotel in Palm Springs, members of Imported Hardwood Plywood Association will be treated to some new ideas in annual meetings.

States Association managing secretary Gorden D. Ingraham, "Our convention committee is arranging a new forhat for the annual membership meeting, with new innovations to make this meeting still more attractive and interesting to the associate as well as the regular msrnfgl5-and to

provide a dynamic meeting, with selected speakers on topics interesting to all members.

Meetings will open at 9:00 a.m. on Wednesday, Thursday and Friday, and will be open to both regular and assclciate members during the entire period, except for Wednesday afternoon which is reserved for the election of directors and officers by the regular members.

On Thursday morning the special committee chairmen of each industry group will present a report with recommendations by his industry group.

Lumber Merchanf's Association of Northern California and Lu-Re-Co Co-Sponsor Component Management and Sales Clinic

The Lumber Merchants Association of Northern California and The Lumber Dealers Research Council will cosponsor-a two and one-half day component management and sales__clinic, to be held January 18, 19 and, 20 it the Jack Tar Hotel. San Francisco.

The two and one-half day study. which is a condensed version of the ten-day Lu-Re-Co-Sales and Management Institute held at the University of Illinois, will presenl ideas on new dimensions in financing, land development, components and construction techniques.

_ -Specific .topics include : the Lu-Re-Co System, Housing Markets, Truss Types and Designs, Organizing Lu-Re-C6 Operations, Lumber Yard Layout and Fabricaiion. lVlonev Managem^ent and Profit Planning. Training Sales-selling A_ppeals, Si_te E,rection 1n d OperiConstructlon Techni ques] Mortgage Substitutes, Standards of Financing, Arranging

Financing, The Economics of Lu-Re-Co, Cost Developments and Idea Exchange Clinic.

Instructors will be Itaymon H. Harrell, Executive Vice President and Research Director, Lu-Re-Co; Robert O. Harvey, Professor of Finance, Land Economist in charge of Real Estate, College and Commerce, lJniversity of Illinois; and Clarence A. Thompson, Past President, LuRe-Co, officer and director of four lumber companies and land development-companies.

The first registrant fee rvill be $125.00 with $75.00 for additional registrants. This includes luncheons on Thursday and Friday, cocktail party and dinner on Friday evening, coftee breaks, and text materials kits and instructors' expenses.

For further information contact Jack F. Pomeroy, executive vice-president, Lumber Merchants Association of Northern California, 1255 Post St., San Francisco 9.

Cqmeron Worren Joins Moore Dry Kiln Gompony

The appointment of ,Cameron J. Warren as Production Manager and Assistant to the President has been announced by Willard R. Kelley, president of Moore Dry Kiln Company, North Portland; Oregon.

Warren is rvell known to lumbermen in the Inland Empire, having been associated for a number of years with Intermountain Lumber Company, Missoula, Montana, where he started in the logging camp and sawmill, progressing to vice-president in charge of operations. He remains a director of Intermountain Lumber Company.

Kelley states Warren brings to Moore Dry Kiln Company practical knowledge of the mill owners' needs, and rvith his extensive experience in mill operations the quality of service and dependability on which Moore Dry Kiln Company has been built over the years will now be even further improved.

In his new duties, Warren will have charge of engineering and manufacturing of lumber dry kilns, veneer, gypsum, and softboard dryers, lumber handling equipment, hardboard and heat treating equipment, and other special forest product items manufactured by Moore.

Unired Lumber Yqrds Exponding Empire Yqrd qnd Store

United Lumber Yards is currently completing an expansion of its facilities at Empire, California, including construction of a new 24' x 7e warehouse for better handling and storage. In addition, UNY has doubled the size of the existing showroom for better all 'round merchandising. In line with a recent expansion in merchandising policy, United Lumber Yards has added a complete line of plumbing and electrical supplies at each of its branch operations. The new Empire branch, scheduled for completion by the lst of February, is managed by Curtis Fink.

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WHEN YOU DEAL WITH

sltr[tr[0Ns HARDWOODS , to*

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Work and Serious Business Characterize Palm Springs Conference of Lum berAssociation of SouthernCalifornia

JF' members who attended the Palm I Springs Conference of the Lumber Association of Southern California thought that they were in for an easy, "resort-type" meeting, they were soon dissuaded from their illusions, for close attention to 9-to-5 business was expected, and received, from all at the three-day meet, November 16 to 18. Headquarters was the Riviera Hotel in Palm Springs.

Over 150 members and guests registered for the Conference, and all sessions were heavily attended.

"Better lJnderstanding of Industry for Better Profits" was the theme of the Conference, rvhich began Thursday morning at 8:00 a.m. with a Directors' Breakfast Meeting. President Terry Mullin welcomed the members at the 10:00 a.m. opening business session, and immediately launched the program with the first round table discussion, "Improvement of Economic Conditions through Better Labor Relations and IJnderstanding of Costs."

Questions and Answers

Ken Dietel of Pomona Lumber moderated this discussion, with participants being Hal Anawalt, Anawalt Lumber & \4aterials; Miles Davidson, Sun Lumber; Dick Fenton, Wholesale Lumberman's Association of So. Calif.; and Ralph Russell, Consolidated Lumber. Following is a brief rundown on questions asked and answers glven.

Question: "What are your thoughts on back orders and pick-ups?"

Answer: (by Hal Anawalt) "Nobody likes back orders it's expensive, and we try to eliminate as much of it as we can most back orders occur because salesmen don't check before they sell an item back orders are expensive both to the contratctor and the yard.

"The Anawalt Lumber and Materials Co. has set a policy on pick-ups. If a customer returns the material himself, we give him credit for the amount of material less 10lo. We only credit him for the amount of material which we think can be resold. If we have to pick it up, we charge l5/o, only credit on material which we can resell. We do not credit on specialties."

Question: "How do you arrive at a proper basis for handling costsl"

Answer (by Miles Davidson/ "In a yard operation or any plant operation, 1., the costs you can attempt to control are made up in the physical handling of your material of various volume levels because of various factors it is pretty important that you establish a yardstick to see how close you are coming to the best cost at all times. To start a program like this you should agree upon all the payrolt and expense allocations that are to be put into formula include all of your labor, contract

l-raulings, everything that has to do with the physical processing of lumber from yorrr "in the pile costs" to the job site delivery. Then you can keep a weekly or monthly chart showing the dollars per unit the important thing is that you establish a unit, and keep dollars on that unit of the cost incurred delivering the material to the job. Third, you should show overtime dollars on the same basis for the reason that overtime is one of the most important factors in delivering note any extraordinary factors like wage increases, any jobs cut to length, strikes, time lost because of weather, excess stock piling then after months of average experience you can chart and plan ahead and knorv that on a given vohrme level just about what your plant costs are going to be."

Question: "How important is your yard superintendent in the labor relations area?"

Answer: (by Dick Fenton) "The yard superintendent could be doing twice as effective a job as he is presently doing. I think generally that the first contact between employee and foreman or superintendent is an opportunity for education that is overlooked it is an opportrrnity for presenting the company's policies to the men."

Question: "How can we obtain the best production from our work forces?

Answer: (by Hal Anawalt) "The work force sl'rould be looked at with the longest range view possible you should screen all of your applicants as carefully as possible not only for the rvork they are going to do, but also for what -vou might want them to do in the future the best man you can get is going to pay you well. You should always be certain that all of your employees are told what is expected of them. If an employee does a good job, be sure that you recognize his efiorts and if he is not doing his work well, he should also be so advised. Your supervisory employees should be rnade to recogrrize that their conduct must at all times be exemplary.

"Another thing which comes up is personal jealously, which I think is an understated problem . a supervisor can hold down an excellent employee or try to undersell the man's efforts in order to build himself up."

How To Jump In

Thursday afternoon's session, moderated by John Sullivan of \Mestern Lumber, concerned the subject, "How to Get into the Home Improvement Business." Participants included Robin Nlorgan, Adams Lumber; Kingston McKee, Forest Lumber; North Swanson, Eagle Rock Lumber; and Jim Williams, Arcadia Lumber.

Introductory remarks by John Sullivan: "The scope of this panel and the words 'home improvements' as used today in our business and

FOR PAUN SPRINGS PICTURES, SEE PAGES 34 AND 38.

the area itself , are primarity concerned with dollar volume, room additions, alterations, etc. It has become involved to a point where a number of lumber companies have literally gone into the home improvement business, to the extent of taking out contractor's licenses, hiring their own crews, or possibly subbing out their work to reliable contractors. In most cases, the beginning of tl.re job is solicited by the lumber company, the whole project including the financing is set up by the lumber company's sales representatives, then the work begins by and under the responsibility of the lumber company."

Question: "Which is best, hire entirely new personnel from outside sources or transfer from within your own organization?"

Answer (by Jim Williams/ "This would necessarily depend upon how you're going into the home improvement business, how extensive; a determination of the evaluation of your trade area and your present customers; after you take all of the factors of your yard into consideration and what you expect this home improvement department to do, then you will know how many additional personnel you might need naturally, we all like to choose or promote people from within, if possible.

"There are differences in the kind of work. hou,ever. There is a lot of night work-if you are going to sell perhaps your present personnel might not be interested in this, because of family problems, etc."

Question: "New personnel. We are presuming home improvements is a department as such. Who are the personnel ? Are they draftsmen or who ?"

Ansrver: (name unknown) "'Ihis depends upon your program you can start with one man and with the sn-rallest type of job and develop the program slowly and surely you can hire a designer, a manager, a couple of salesmen, having lined up your production before you do any advertising, and go into this thing with a very large outlay, but your income is going to have to build up rapidly in order to compensate.

"However, one man can start the operation.

"Possibly the whole reason for lumber yards getting into the home improvement business is that, as Art Hood said for years and years, if you turn your leads over to a general contractor, you will see half of those again because the general contractor is his own worst salesman."

Question "What are the capital requirements for a firm entering the home improvement busr. ness ?"

Answer (by North Swanson) "This depends on the scope of your program : we started with a five-man staff, it was too expensive, but we'll do all right.

"Mr. Richheimer, who offers a course, suggests for those who do not own lumber yards that they start with $25,000 capital . . $2,000 in fixed assests, telephone, office equipment, etc.; $1,000 for advertising; $3,000 for initial manpower, manpower you don't get any production f rom; $5,000 for a showroom, model rooms, etc.; and the balance of 914,000 for operating capital.

"If you are in the lumber business and want to do this in a moderate way, I think for a fiveman work force you will need about $15,000

A.L.lloo\YER. C(D.

direct working capital providecl you liave your own shon'room, equipment, etc. you can get into this on even much smaller a scale."

Answer (by Jim Williams/ "\Iinirnum costs this can be dorre in the nciglrtborhood of .$5,000 to ,$8,000 with the smaller staff. You move into it slowly, and your best display is the job yorr completed successfully and can take J'our ctlstomer to see."

Thursclay e\:ening a l)irectors' Cocktail Party rn'as held at the Riviera Hotel, follolved by dinner.

Friclay morning's session, off and running at 9:00 a.m., was again heavily attendecl. The discttssion, "Better Profits through Better Planning atrd Accountir.rg," was moclerate(l by Bob

l-cisl.rn.ran. Crou'n City I-umber & Mill Co., rvitl'r participants : A. L. Childs, Lrrmber & Brrilders Supply Co.; Ray I{aley, Haley \Arholesale; Ralph Hill, Ou'ens-Park l,umber; Jol-rn Sullivan, \Vestern Lumber; Gil \\'ard, \\Iard & llarrington Lun.rber; artd John Ganahl, Ernest Garrahl l-ttmber Co. Again a brief run-do\\'n on the discttssions, and in this instance we'Il desert the cruestion-anrl-ansr'r'er rotltille as ttsecl in Thursrlay's reportirlg.

Speaking on tlte iuportance of planning, Al t-hilds offered: "yort must project your sales, budgct yorrr overheacl, determine your gross lrrolrt . . then, by research, determine a breakeven sales point for each departmcnt; then cost of investmcnt nrust bc added to each depart-

ment e:rch deplrrtment r.nust earn 10/o on capital investment. Thus gross profit can bc clcternrinecl {or each department; f olloling this each departr.nent gets into the incentive area / af ter eirrning 70/o on invcstment) this corrld be on a 60/'10 basis, 60lo for cotnp:ur)', 10/o for enrployees."

John (ianahl on dat;r processitrg: "\\'e :trc currenlll' atttotlatitrg o11r proccsses a checking of the invoiccs prompted dcsire to issue clear, coherent invoices as business is changing, u'e wantccl to knolv a'ltcre u'e are selling . thrrs, the need for data processing. In addition, it h:ts becn the practice {or countcr pcople to check invoices betrveetr cllstomers u,hich nreant that the sales effort srrfferecl." He aclrnolvledged that, in most srtch insfances of change-over, there "probahly would be a monunrcntal fotrl-rr1r urrtil tlre s-\'stell) got ittto r,peration."

Gus Hoover

2540 Huntinglon Drive, Son Morino 9, Colifornio

Alhm 9705

Dick Hoover

Bob Hoover

Stuqrf Jones

itay Haley, on another reason for data processing: "lVhat makes Johnnl' run? To sell, yoLl must lrave incentives-straight, simple and inrrrre diate irr nature if a salesmurn is paid cxclusively on gross profit of sale, this requircs tlult 1'ou cost your invoices; then, the next day thc s:rlesnran can go to thc recorcl an(l tell just hotv rnuch he made. Furthcr, through data proccssing, yotr can reducc yorrr inventory in somc (;rsc: lo 30/o. An elcctr',nic s].:lellt ntir\ c()st :rlmcist $15,000, hut the cost is birlancecl by the bcnelits.

Ralph Hill : "\\,'e trierl automation but the cquiyrmetrt clidn't serve the original l)11rlx)se . the machincs are no\ti used for other purl)oses ur aulomattorr, I'orr lir,c anrl learn if 1'ou purchasc autom:Ltecl equipmcnt, get an iron-cl:rd agreentent that thc machines rvill do the job becausc of hercc conrpetition, evcr1, iirm has got to get into data processing.

John Sullivan: "It .$,ill take perh:rps a couple o{ 1'ears to make an clcctronic clat:L processin.q svstem rvorl< b1'usc of an IBM punch card s]'stem, w'e get the wholc story o[ our openrtion, at an]' tinre. D:rta [)roccssing rloesrr't savc l)er- sonnel, but it rloes give you invahral)le inform:rtitin."

Gil Ward: "\\j:rrd & Harrir.rgton lras becrr onc of tl.re firlt to install elcctronic comlruting eqrripment first rve wantcd sales anall'ses, for as a volunte operator, \\-e are on a small prolit n.rargin. As rr,e lrave three or forrr classilications of crrstonters, ne rvanted to knon- ultat rnarli-up coulrl appl1' to variorrs classcs lvc Itaven't Ict tried a llerpetual invcntor). systcrrl with our cqrriprncnt because of thc thor-rsands of itcms hekl in stock, and think this nriglrt be more cost ancl trouble than it is rvorth. --\ cost s1'stem tlrrorrgh data processing ntakcs nt:rnagers prolitconsciorrs, :lnd sirnilarll' salesmen."

Cosh ond Carry

"Horv to Creatc a Prohtable Cash and Carry Operation" wirs the next subject for discussion, moderated by IJob Sievers, Fisher Lrrn.rber Co. Panel members inch.rded ltuss Fritchey, Palm Avenlle I-umber' ]irank Crone, Terr1. Ltrrnber; \\'enclell Scott of Los Altos ; alrd Erl Stoner, -f r., Sarvtelle Lrrmber.

Ec1 Stoner slrowed a scries oi color slides of the Sarvtelle Lrrnrbcr opcration, and pointed orrt the valr:es of good disyrla-v, :rttractive packaging, and clear lrricing, as well as a large parking lot rvlrich is cssential.

Frank C'rone then prcsented a series of colorecl slicles of the 'ferry Lumber operatior.r, lvhich again dcnronstrated the merclrandising values inherent in attractivc, colorfrrl builclings and clisplays. IIe pointed rir.rt the "Bargain Shed"rvhich is stocked rl,'ith slrort items :rnd iten.rs not moving. The harrlu'ood panel display is set up so as to shorv do-it-1'ourself-ers "How to install then-r." On busy days, the Terry firm ruses a "trafllc director" to direct people to various stock arcas and cncourage them to wait on thenrselves.

Wendell Scott stated that no one in Soutl.rern California presentlv operates a "cash and carry" business as it is tlone in the Il:rst and Midwcst, where it is esscntialll' a discount operation, rvithout yards or trrrcl<s. An avcrage sale at one such ilIidwest operation, he said, was $60.00. "You can't ignore cash and carry," he conclrrded, "brrt 1.orr don't havc to fear it."

Russ lrritchel : "to try to take our firm out oi the lierccly cor-npctitive situation, $,e stress quality sometimes oLrr bids will be high, but because of the quality reputation of Pahr-r Avenuc Lumber we will gct thc bid.

Iirank Crone : "At Tcrry Lumber, \\.e carry' "orrt-oi-line" prorlucts to attract customers, ancl because thev enablc us 1o give ciur advertising a fresh slant.

Jld Stoner, rrrr atlvertising : "\\re den-oIe 7tl% of gross sales to arlvcrtising. We recontnren<l the "Yellow Pagcs" rve give the big bulk of our aclvertising to the nervspapers, llrt u'e keep it rvithin our tratle area."

Friday afternoon's sessioll centerecl, lirst, on "ll'he Econolnics of \rolnme versrls Consunrer Operations," mocleratecl by Ralph Ilaker, Barr l-umber

Co., with participarlts : Frode Kilstofe, Rossnrarr flill & Lumber: Donald X{cCoig, Tarzana Lunlber; I{uss Morgan, Ilorgan-l)aviclson I-urnber; Belton Love, Chandler Lumber; and Sarrdv XIcI)onald. O.rvelrs-Park I-umber.

Bricfl1', it scentcd to us tllal the opinions antl bclie[s exlrrcssed pretty much reflectetl thc kincl of brrsiness in rvhich the speaker was engagecl. It u-;Ls agree<l tlrat therc is no uniformitl,oi lrriciug irr thc industrv bccause of tlre various llpes of service, ctc., offcred by various yards, and becarrse of n.rarkct lLrctuations. It rvas also :rgreecl that volunre and consllmer opcrations c:ur go togetlrer-"but there are Jrroblems."

Frode Kilstofe said that thorrgh thel. did a largc volur.nc operation, thcy encouraged the tlrolr-in traclc.

(Continued, on Page 78)

Seaside's H & H Supply Has Cause For Celebration !

An awful lot of novelists have borrowed on Egyptian religion ("Out of the Ashes Springs the Phoenix") to describe the rebirth of cities and empires, and we just couldn't help but be reminded of the ancient myth during the three-day grand opening of H&H Supply in Seaside, November 30 through December 2.

On April 19th of this year, H&H Supply was reduced to ashes; but in this case the "Phoenix" is not the legendary and indestructible Egyptian bird that was consumed bv fire onlv to rise in youthful freshness irom its own ashes. The Phoenix here is Tom llandley's brand-spanking new store and warehouse which he built on the ashes of his old yard.

Young Handley is going all-out for the consumer business in the Monterey Peninsula area and just one look around his new operation rvill convince you that he's certainly got the artillery for the job ! Focal point of Handley's new operation is a brandnew combination showroom-warehouse building with a total enclosure of 22.120 sa. ft. Over one-third of this area, a ri,'alloping 8,210 sq. ft. to be exact, is showroom and office area.

The walls of the new store are Slumpstone block; the interior of the store is clear span, the roof supported by ffi' laminated beams (Standard Structures), and the roof decking is covered with accoustical plaster. The floor in the new store is vinyl asbestos tile throughout.

Construction of the new building

began during mid-August with the erection of the 14,000 sq. ft. Butler warehouse, solid slab floor throughout. The store was then built right up against the new warehouse, a large opening in the approximate center connecting the two buildings. (Fire conscious Handley also points out that the back wall of the store also doubles as a fire wall.)

Although it rained practically throughout the three-day opening, careful advance planning drew nearly 10,000 local residents into the store in spite of uncooperative weather. Dealer Handley contributes the success of his opening in large part to professional advance advertising handled by Howard Ossermar.r of the oublic relations firm of Howard Holiday in Monterey.

Osserman directed attention to the opening in a campaign that reached near saturation during the final two weeks. Backbone of the campaign was a big 16-page insert run in the Monterey Peninsula Herald (circulation 25,000) on Wednesday, November 29. Glidden Paint added a unique touch by supplying 25,000 Treasure Chest keys to be attached to the insert. "See if Your Key will open our Treasure Chest -Win one of 300 Prizes," Glidden advertised. (The job of attaching a key to each insert was done by four schoolboys who, we would imagine, probably don't care if they ever see another key again !)

Although this undoubtedly sounds expensive, of the total $2,400 cost for the inserts, $1,800 was returned to

H&H by paid advertising from participating suppliers.

In addition to the big insert section, H&H Supply also ran "teaser ads" in the paper each day during the final two weeks. This campaign was backed up by 150 radio "spots" on each of the area's three stations during the last five days before the opening. Not advertised was an invitational cocktail party on the evening before the grand opening. X{ore than 200 local architects, builders, the Mayor and other civic personnel attended this event.

Vital statistics of the opening? Some 5,000 ballons and 10,000 Cokes given out, untold thousands of cups of coffee dispensed, and $2,000 in prizes won by lucky ticket holders. Drawings for the grand prizes were held during a live broadcast from 3 p.m. to 6 p.m. over station KIDD, originating right in the store. Professional entertainment was provided by The Classic Chords of San Jose.

Major grand prizes included a 12 cu. ft. Space Age Freezer (Hotpoint) ; paneling for an 8' x 24' wall in either cherry or walnut (Weyerhaeuser) ; Armstrong Cushiontone tile for a 10 x 12' ceiling (Butler-Johnson) ; Flexible Oak Flooring for a 10 x 10 floor (Georgia-Pacific) ; enough paint for a complete repaint job for a three bedroom house, inside or out (Glidden) ;a Lascolite lV x20'patio (Lasco Industries) ; and a Model "200" Food Center (NuTone).

The son of a veteran Monterey Pen(Continuecl, on Page 44) '

lhc "Ullheels" behind rhe opening, PR non Howsrd Orsermqn snd owner Tom Hondlcy, exornine o l5-poge grond opening onnoun.emcnt whidr wss insErtsd in the "Monterey Peninsulc Herold." Pix wqs lqken in Tom's beoutiful new wolnul ponelcd ofice. Middle: the whole fomily pirched in for this operotion; here lom's preffy wife, Jonet, mokes with the helium on the bclloon deroil. Righr: cdding to the fertivitics of rha H&H Supply grond cpening were lhe 'tlossic Chords," o borbershop quortet recson for their oppeoronce is understondoble when you considcr fiot Hugh Sovoge (second from lefi) who sings leod is olso opplionce division mcnoger for H&H; orhers ore ler Doyle. Fronk Guy ond Wqlr Drozdiok.

fherc fellowr were juct too bury to gct lincd for o group rhot, so we iu:t took 'em or ilrey worfted behind the b3g new qqsh counLr (chorge raler handlcd or aopsrat€ countcr ond Gonlructor 301.3 at laporql. ofrcc in yod). From lefft rilorc mon.gcr Lou Abboft tolts to o cu3lomari ncxt: clork Clyde Crews wrilo up o rolo; ncxft ycrd rupedntendcnl lill Broc0eld; right clcrk llcc llcllcnsmin tokcr timo out to rignol u: o grccting.

Top left ond right: "out of the oshes springs the Phoenix." In the first picture o clomshell removes debris following April 19 fire which destroyed the moior port of H&H Supply qf Seqside. Second shot shows the beoutiful new 8,000 squore foot shcwroom with 184'street frontoge.

Second- row, left: ql the grond opening, Jerry Fernondez srofis Georgio-Pocific's prefinished woll poneling boorh. Middle: the Glidden Treusure Chest wos o big otlroction; holding one of the 25,000 keys ofiixed to speciol l6-poge section inseited in M:nierey Peninsulo Herqld, this young lody hirs rhe iockpot. Righr: yei this is o lumberyord, roo! H&H olso hos oddirionol yord sloroge ocross the streef. Ploning mill (no custom work) blocks view of ie* ,ho*roo--*or"hour" Lu;lding. Altogether, H&H hos over 50,000 squore feet of undercover oreo on four ond one-holf o.ie yord.

fhird row, left: Bill Armslrong mons lhe otlfoctive Celorex disploy. Middle: this pretty young miss spent ihe three-doy opening lrying to breok down the Vorothqne finish neor the slde entronce lo lhe slore (roller skoies didn't even scrotch the R"".). iight, t-op: this'is iust PART of rhe'new irore! Fixrures ore M&D, qll merchqn- dise is bin iogged ond individuolly price morked. Righi, bortom: delivery equipment includes two of these new four-wheel drive Internotionols, eoch equipped with GorWood scisscr beds which will lifr o loqd f4'ofi ihe ground; bed olio riirs'so loqds con be dropped wiihour domoge to stock. Enthusiostic obout ro"ings f.o- using these rigs, deoler Hondley plons to odd more ro his heer; he is olso instolling two-woy rodios on-his delivery rigs.

Botlom row, left: new 20' x 100' truck bed heighr locding dock. Middle: new store is connected to this brqnd-new 14,000 squore foot Butler worehouse used for bock-up stock, cnd sloroge of plywood, dry sto-ck, doors, sosh qnd reloted items. Rightr hightighr of the finol doy wos o three-hour live broodcost from store over

Monierey rodio stoiion KIDD. Announcer Bob Funnell receives some of the winning rickers Jrown for hundreds of prizes from Jqnet Hondley, wife of H&H,s owner, Tom. Nomes of oll prize winners were onnounced over lhe oir.

First Reports on "Journal" Support DFPA Program Buy

\\ZESTERN FiR plywood indus- W try's first venture into national television advertising with sponsorship of the new NBC "David Brinkley's Journal" has met with unprecedenfed response. First ratings indicate the show is getting to about seven million sets and that it is reaching abost 17 million people per show.

One television writer predicts it will be the first show of its type to crack the charmed circle of the ten top shows on television and NBC says it'igetting more letters than Tack Paar's show draws.

In a preliminary report released to the industry last month, Douglas Fir Plywood Association Advertising Director John Ritchie said, "the show has surpassed every requirement we established for a television advertising vehicle when our industry agreed to the program earlier this year.'t

Reflecting on the varied public response to the first five telecalts of the '[ournal,' Ritchie says, "I think we need to remind ourselrres that we are not in show business ; we are television advertisers. Therefore, we need to pay the most attention to those r.rpotis.t to the show which reflect on its abilitv to help sell plywood."

Ritchie bases his optimistic comments on reports from the various measuring devices used to test popular- ity and audience reaction to t;levision shows and commercials. These devices include commercial rating services (all- important to those insidJthe televiiion industry), measured audience reaction through cards, letters, telepl-rone calls and wires, and newspaper'and maga- zlne revlews.

Newspaper and magazine reviews, gn tle whole, have been very good. For the first two shows at least. reiurns from publication-clipping services show that about 650 papefs h-ave mentioned the show in their editorial columns. In addition, ninety per cent of the daily nertspapers carrying a 'preferred pro- gram' column are listing the .Journal' every Wednesday or the day tie show is seen if it's not Wednesciay.

"One of the most encouraging thines about this DFPA televisi6n "effort],, Ritchie points out, "is the very favorable reaction to the commerciais them-

selves. While the final proof rests in the sale of plywood in the months ahead," he says, "nearly everyone in the industry and the trade likes both the styling and content of the commercial thus far."

One of the goals set by the Western Iir plywood industry last spring was that a show be sponsored which would reach an audienc-e of at least 10 million persons. The first show on October 1l was seen by 14,400,000 people in 6 million homes according to the rating service provided by the A. C. Nielserr Company. Nielsen reports that the audience for the second show jumped to 16,800,000 persons in about 7-million nomes.

It is now estimated that the audiertce during December will climb to 17,409,600 people each week.

Another goal agreed upon this spring was that the show selected be one which would draw a quality audience, one which could be expected to influence the sale of plywood.

Los Angeles Hoo-Hoo No.2 Presents leRoy Boys' Home Wirh Xmas Check

The sum of $720.00 was presented to the LeRoy Boys' Home by the Los Angeles Hoo Hoo Club No. 2 as a result of their Steering Committee meeting, held December 11.

Included in the business were the following plans for '62; the election of ner,v officers, the lumbermen's placement bureau, bo'rvling tournament and the Las Vegas excursion.

The next meeting, February 2 at the Ingle'n'ood Golf Club .rn'ill be an open golf and concat. The next steeringJ committee rneeting, January 8.

(TeII them uou sau it in The Californin Lumber Merchant)

$

oudience luned in on the firsl five episodes of the new progron help iusrify rhe foirh of ihe wostorn plywood nonufocturers in selecting rhe NBC.fV progrom cs thc first industry-widc y.nlure into network tclavision.

Notionwide inlcresl in the Douglos Fir Plywood Associotion

sponsored "Dovid Brinkley's Journot" relevision program is re0ected by the lorge omount of fovoroble newspopor qltentior shown so for. Herc DFPA Advertising Director John D. Rirchie, righr, ond Publiciry Director fhomos C. Sios sift through rome of the clips of reviews qnd stories which oppeored in qbout 650 popers. The heovy rerponse fiom rhc notion's p?e$ ond the lorgc, enlhurioslic

REDWOOD qnd AtL SPECIES of PACIFIC COAST SOFTWOODS

Direct Shipments or LCL Yord Stocks ' From Relioble Mills

,WAISH TUTIBER CO.

Polm Springs Gonference

(Contr.nued from Page 73)

The Friday session concluded with a discussion on "Distribution Trends and How They Affect the Retailer," moderated by Stanley Brown, Chandler Lumber; participants : Norbert Bundschuh, Myrtle Avenue Lurnber; Charles Clay, Clay Lumber; Dick Freeman, So-Cal Bldg. Materials Co.; and Jim Maynard, Santa Ana Lumber. About this complex subject, perhaps rve can best sum it up by saying that it lvas in the end agreed that better cooperation and understanding between wholesaler and retailer are necessary for the orderly and established channels of business to survive.

Certainly there was a great deal of value to be gained from the two-day panel discussions ; however, we might observe that, in trying to present a top-drawer programwhich it ul1doubtedly perhaps too many subjects were presented in too short a time.

641 Morris Avenue West Covina, Colifornio

At any rate, after two days of hard work, members and guests on FridaY evening shelved the problems of business to enjoy the dinner-dance which was held in the Riviera's main dining roonr. On Saturday many took part in the golf tournament which was arranged by Ken Dietel and Norton Hathar.r'ay.

And, we expect, probably the discussions on holv to do business in the present day cor.rtinued on to the fairways and into the 19th hole.

FOR

PAI'VI SPRINGS PICruRES,

SEE PAGES 34 AND 38.

Wqlnut Associqtion snd Forest Service Teom Up in New Tree lmprovement PIqn

o Prompl, Sotisfoctory Service

EDgewood 7-6669

with the U.S. Department of Agriculture, has been atrnounced bY the American Walnut Nlanufacturers Association.

Financed in part by the association, the program has the primary objective of increasing the nation's walnut timber resources in both quality and quantity, according to Donald H. Gott, AWI\{A secretary-manager.

Extensive research and experimentation will be carried out by the Central States Forest Experiment Station at Columbus, Ohio, a part of the Forest Service, U.S. Department of Agriculture, according to R. D. Lane, director of the Experiment Station. Participating will be station field offices at Carbondale, Ill., Bedford, fttd., and Ames, Iowa.

adequate heritage CAL.PAK CAL.PAK RI DGE

A new tree improvement program, the first of its kind ever undertaken by a hardwood association in cooperation

#l #2 HEAVY RESAWN SHAKES LIGHT RESAWN SHAKES TAPER SPLIT SHAKES SHINGLES & SHAKES Direc] Shipmenfs virr Yqn & Roil HARRY H. WHITE SPruce 5-3409 HEmlock 6-5249 TWX:'IB 5025

Wholesole Lumber

Oceqn Center Building I lO Wesr Oceon Boulevqrd 'long Beoch, Colifornio

Golf lAndscqpe 6-6356

__ W_e re_por!,.4-i" our January 1 issue the appointment of R. V. "Pete" FJurd as manager of the Northein California offices of Standard Lumber eoropatty-location 973 Indian Rock Avenue, Berkeley. And becarise the typesetter hacl dropped a portion of the telephone rrumber. w-e took oarticrrlar pains to re-check the riunrber rvith Standarcl.

_Do.ggone, in the final printing, the numerals of the telephone number were still dropped, and we failed to catch the erro5!

Our apologies to Standard for our omission. and let now remind you that, for Standard Lumber service Northern California, call LAndscape 6-6356.

How Mony Houses Will Be Buih During fhe Coming Yeqr?

_ How many new houses will be built in 1962? Here is a quick run_ down on what some ol the Nation,s experts are forecasting::

F. W, P^^.4g" Corporation, 1,400,000 units; Fortune Magazine survey, 1,500,000_units; U. S. Savings and Loan League, 1,3i0,000 unit level in 7962's first half ; Economist Miles Coiean: ,;;idhi; reach 1,325,000 units; Wall Street Journal survey of 'mortiage bankers, approximately 1,350,000 unitJ; Bureau of Building l,l"if."et Research, 1,330,000 units; National Association of Homibuilders, 1,375,000 units.; American Builder, 1,400,000 units, National Gypsum Company, 1,350,000 units.

_ .Yomebuilding for all of this year, 1961, shoul(l total about 1,300,000 units.

tr4eanwhile, the National Associatio' of Real Estate Boards was told at its convention in Mia'ri Beacrr that the U. S. will need 17 rnillion new homes in the nert ten years and that they will have to be better liouses to match the rise in fan-rily incornes.

Taking a shorter look, the Federal Reserve Board consurner survey for october said 5.1 per cent of the families questioned indicated they plan to buy a house within the next 12 months. This compares with five per cent three ntonths earlier.

Large diversiffed stocks of foreign and domestic hardwoods -our yard.

o Prompt delivery by our trucks

o Immediate service on "will calls"

o Complete milling facilities

o Centrally located

o Competitively priced

Wolnut Associofion

(Conti.nued, lrom Page 78) wood," I!Ir. Gott reported. "Walnut historically has been the nation's most valued hardwood. It is the wood most widely used for fine furniture and cabinetry and the preferred material tulfilling all requirements for gunstocks, both sportsman and military.

"For more than thirty years, the association, through cooperation with state forestry divisions, has encouraged the planting of walnut trees. Because of this effort, and natural regeneratiou, today's walnut resources are adequate to meet the demands of increased domestic usage.

"The work to date has consisted mainly of collecting and making seed walnuts available and teaching land olvners where and how to plant them. The new program will be directed to developing sources of seeds and cuttings which will yield a maximum volume of high quality wood in the shortest oossible time in the Central States loialities that are suitable for growing walnut."

The improvement program will include research into methods of growing walnut for specific desired characteristics, such as color, straightness, and greater height and strength. This will entail selections based on relative growth rates, rvood quality, resistance to attacks by diseases and animals, and

adaptation to specific environments.

More than two-thirds of the nation's walnut sawtimber is located in the Central States, according to estimates by the Department of Agriculture. A systematic search will be made throughout these states for walnut varieties with outstanding characteristics. Eventually, it is contemplated, seedling orchards will be set up for transplanting in areas where superior walnut trees are known to exist or to have existed. Thus propagation will be designed to take place in the choice areas.

The seed nut collection program, in operation for 32 years, is being continued on an expanded scale, according to Mr. Gott. The goal for the fallwinter season of 196l-62, the highest on record, calls for collection of well over eigl-rt thousand bushels. F'ourteen states, also a record, are cooperating through their forestry stations. Their activities are being augmented by collections made by the majority of American walnut manufacturers.

'fhe participating states are Arkansas, Illinois, Indiana, Iorva, Kansas, I(entucky, Michigan, Nfissouri, Ohio, Nebraska, Tennessee, Virginia, West Virginia and Wisconsin.

Nuts are collected during the fall by Boy Scout troops and other organizations and sent to the state nurseries in the quantities requested by each. To assure maxlmum germination, the

seeds are stratilied over the winter' Some are planted and developed- into seedlings. Stratified nuts and seedlings then ari made available to land owners in the spring.

Collection of walnut seeds during the two years of 1959 and 1960 totaled more than 15 thousand bushels, Mr. Gott reported. This enabled state agencies - to distribute nearly a half m-illion seedlings and about one and one-third million stratified nuts.

The high prices paid for walnut timber make walnut stands an important source of profit for farmers and other land owners. Unlike some other commerciallv important trees, rvalnut fares better when^planted with other hardwoods than in all-walnut groves' Walnut can be planted in existing woodlands or on open land about the farm, such as areas too small or too rough for other crops, or along stream banks or open ditches. An important requiremenl is moist but well drained soil.

While the supply of walnut is adeouate for the immediate future, Mr. Gott pointed out that the growing popularity of the wood for furniture, wall paneling, kitchen cabinets, TV and hl-fi cabinets and other uses has accelerated the demand in recent years. This factor, plus the long-range needs of a growing nation, is the motivation for t-he association's continuing seed collection and tree imProvement proj ects.

"We wish a happy New Year to all and are looking forward to a prosperous 1962 for our customers, our suppliers and our employees," says Paul Sink, general manager of Mason Supplies, who sees continued growth for the entire industry in the years ahead.

i.,:l'N wHoLEsA;'o"L

P[NSONAI,S

United Lumber Yards announced the promotion of John Espinosa to manager of the company's Livingston branch on January 1. Until recently, Espinosa was nranager of ULY's old Merced operation.

Welcome back to veteran Stockton retailer, O, D. Ruse, who was hospitalized by a real ornery case of flu last month. February l, incidentally, Mr. Ruse will celebrate his 53rd year in lumber, the last 34 years in business for himself. Mr. Ruse and son Dale operate Ruse Lumber Company in Stockton. As Mr. Ruse in a recent note put it: "I have seen and handled about five million dollars in my time of course it belones to the other fellow. not me!"

Mac McWho,rter, Orange County wholesaler, and his wife Mary Fern, spent the holidays on the Navajo Indian reservation out of Winslow, Arizona. They spent Christmas week taking care of the needs of the Indians and all of the citizens of Orange County contributed to the cost of procurement of food and gifts.

More than 100 southland lumbermen. their wives and friends attended a oost-holidav champagne party held by Steriing Wolfe, Hollywood wholesaler distributor, and his pretty wife Loraine, on the afternoon of January 7th at their home in Sherman Oaks. Many of the folks attending are regulars as each year the popular couple holds open house after New Year. The annual event attracts friends from all sections of the state.

Pioneer lumberman Bob Forgie was a recent visitor in Southern California from Tracy. He spent the holidays with his son, Jim Forgie, who is prominent in southland .civic, social and lumber affairs. Bob has been identified in West Coast lumber production, sales and distribution since the turn of the century and has many friends throughout the industry.

Art Evans, San Francisco Plywood executive, and his wife fvalee, spent the holidays at Holiday Lodge in Pacific Grove, California. Along with a group of friends they

rented a chalet for the Christmas week deep in the wooded area adjacent to Monterey Bay-and they all had a wonderful time.

New Year's greeting from Paul E. Kent of the Paul E Kent Lumber Company included, this year, a report on the many advantages to be derived from dealing with independent lumber wholesalers. Stressing the greater efficiency and economy for the buyer, Kent concluded, "We believe that the aggressive, independent wholesaler will not only maintain his vital link in the distribution pattern, but will continue to lead the way as more changes arise in the future."

Snark of the Universe, Harvey W. Koll returned home with glowing reports of his December 6 to 9 trip to Vancouver, B.C., and Eureka, California. The itinerary included the December 7th meeting of the Vancouver lloo-Ifoo at the Tennis Club. hosted by Dick Scott, and the Humbolt Hoo-Hoo Club f 63's Concat in Eureka.

Bill Stuart, well known West Coast lumberrnan. returned to Honolulu December flth following a Christmas holiday with friends and relatives. Bill represents several southern and northern California lurnber concerns in Hawaii, the 50th state.

Walter Stuermer, head man of Spe'ckert Lumber Company, Marysville, California, was a visitor in Southern California early in December. He enjoyed seeing his many lumber industry friends and business associates.

Sterling Wolfe, vice president-sales of Marquart-Wolfe Lumber Company, Los Angeles, seen rolling down Hollywood Boulevard in his new powder blue T,hunderbird. A Christmas present, we understand.

Gunter Silmar, of Silmarco, Inc., San Francisco, spent the Christmas holiday season vacationing down Mexico way with his wife and daughter.

(Confr,nued, on Page 41)

Completely pre-fabricated from kiln dried Douglas Fir lumber and plywood, pressure treated with Chemonite wood preservative (0.5 lbs. per cubic ft.) to give lasting protection against rot and termites in ground contact.

This low-cost shelter was designed for maximum fallout protection, as well as substantial resistance to heat and blast. Wood permanence is assured by pressure-preserving: all members with Chemonite. Shipments are made out of our Eugene, Oregon plant via truck or

rail.

Packag€d w€ltht per shelter: SO(X) pounds.

Two memberg of the Georgio-Pocific Corprootion,s Lo: Angcles stofi recaivc thcir ftvc-yccr service owords: llrs. Collecn Fox, sscrclory to Wc3lorn Rcgionol llonogcr Horold So4d, ond Jomrs Bucktcy, Jr., who workr on promotion for rpociotty products. Sccn admiilng thc owords orc, lcft. Hcbcrh, llonogrr, lumbcr Divition, ond for right, lill Holzcr, Brcnch llonogcr.

Hoo-Hoo-Elte Club Holds

Annuql Xmqs Porfy

The annual Christmas Party of Hoo-Hoo-Ette Club #1, Los Angeles, treld at the Chalan \'Iart Resturant, IVlonday evening, Dec. ll, brought to a triumphant close the year's activities.

Dinner, an exchange of white elephant gifts, the "Dollar Tree" which bore $45.00, Christmas songs and carols led by Vickie Rradley and her accompanist, Vernon Overmeier from Long Beach, and Christmas prizes were all part of the evening festivities. Christmas prize 'il'inners were Buddy Parnell, first prize, and F. Irving and

Rosalie Roberts, 2nd and 3rd.

Prominent among those guests in attendance rvas Mildred Rita Hill, who lvas formerly q'ith Westertr Hardwood Lurnber Company and who now resides in Salinas.

Thanks to the Weyerhaeuser Company fir boughs u'ere added to the clecor along witl-r the poinsettias provided by Sallye Bissell who rvas unable to-fl-reattend.

January meeting, to be held at X'[ichael's Restaurant, 6309 E. Washington Blvd., Los Angeles on the 8th r,r'ill be open with guests invited.

February 12, at the Hollywood Roosevelt Hotel marks the annual bosses night. According to NIildred Dut-

ton, Publicity Chairman, some very fine entertainers have been engaged and "we are sure our bosses will enjoy being honored."

Unired Lumber Remodeling Turlock Store

llnited Lumber Yards is currently in the process of remodeling its Turlock shor,vroom in the last phase of an all 'round modernization of the yard. Originally established as Turlock Lumber Company. United Lumber purchased the yard three years ago and has since completely remodeled the shecl and yard aiea, including paving for better handling of materials.

Top row. from left: Soloisr Vickie Brodley ond Accomponist Vernon Overmeier leod cqrots for Hoo-Hoo-Ette Club No. I ql onnuol Christmqs porry. Middle: Exomining *hir. eiephonr gifts ore interested club members. Righr: Lilliqn Coscioppe ond President Peggy Mottolo portoke in ofter-dinner discussion. Bollom row, fron left: Hoo-i{oo-E6es relox with merrie ofter-dinner chofilr. Middle: A group of rlre old crowd from Western Hordwood, represenling 160 yeors of service in one compony; (lefi) Fsye Bolmen, Anne iturrcy, Onindo Hozen, Mildrld iuron, Esretle Seerncyer, Mildred Hill, Rose Buckley qnd Volerio RuPP. Righr: (lefr) Rosemory Hefien, Helen Rude, Peggy ftlqrold, Mabel Askins, Alice Anderson ond Dorothy Yonn.

A "Full" Moon

Pat iiad been out on a big party. Along about four ir.r the morning he rvas staggering home. Coming to a bri<lge he halted in the exact cetrter atrd sal' the mootr reflected in the u'ater. Just about that tirle a policemarl canle along'

"What is tl-rat dorvn there in the 'ivater?" aske<l Pat.

"Mrhv. that's the n1oon."

"\nreil, horv did I get up here?"

A Lirerql Religionisr

"Nfother, l.rou' did that beautiful rainbot'get in tlre sky?"

"\{y dear, that is just a lovely picture that God painte<l for all of us."

"Ma, lTe did an au'ful goorl job u'ith I-Iis left hancl, diclrr't He?"

"His left 1-rand, son ?"

"Yes, X'Iother. You know rr'e read in Sunclay School that Jesus sits on His right hancl."

An Americon Pledge

By Hubert Harrison

"I will keep nryself fit ph1-sicalll', to be ready for any crisis. arrd to strength.

rrr err tall-v, sl,iritrrall;' disciplirre myself for

"I will go about rny business u'ith a clear eye, a cool head, ancl a stout heart, neither scared by u'ild r11nlors nor deluded by false security.

"I lvill do nr1- particular job-in c-rffice, store, shop, mill or farln-bettei than it u'as ever <lone before, cleclicating m1' skill to my country's service.

-"I u,i11 take at'r active interest itr govertlureut-itl to'wn, scirool, clistrict, cotttrty, state and tration-atld make it n'ry business to uuclerstarrcl public affairs, lau's atrcl llolicies.

"I r.ill help brril<l rny town as :r u'holesonle. balaucecl community, becattse if all the cotnmunities are sotttrd, Ar.nerica u'i11 be sout.rcl.

"I rvill vote in every election, appreciating tlie right of the ballot 1ro$' denied iu many lancls.

"I rvill sttpport billions to luitr a \\'ar, bttt trot one cent I0r \\'aste.

"I rvill rvork for unity amoug all our people and oppose etforts to create hatrecl based ott race, creed or color.

"I rvill encollrage cittr boys and girls to revere aud respect orrr An-rerican traclitions.

';I ..r'il1 keep faith n'ith rn1'self, my coutrtrY, atrcl my Gt-rcl."

Just q Hoqrder?

The nran n'hci r\,as being examinecl by the Ps1'choanalyst seemecl as sottncl and saue as anybo<ly. Tl-re cloctor's clttestions rvere all atrswerecl promptly ancl intelligentll-.

"\\Ihy clid you come to me?" askecl tl-re cloctor'

"lfy farnily settt nte," the rnan sai<l.

"Why dicl they seucl you to me?"

"They tl-rink tl-rere's something 1\'rol1g rvith rne. but vott carl see that there's not."

Adjustable self locking "steps" are held securely by gravily tension ._. supporting and separaling plywood stacks oI other material as deep and as high as desired.

The doctor said: "You seem all right to me. What did they think was \,vrong with you ?"

The man said: "It had something to do with buckweat cakes. I like them."

"So do I," replied the doctor.

"Sure enough?" asked the man. Then you must come out to the house. I've got the back bathroom full of them !"

Hell"

They say sometimes, "It's cold as llell."

Sometimes they say, "It's hot as Hell."

When it rains hard, "It'i 'Hell !" they cry;

It's also Hell when it is drv.

They hate like Hell to see it snow; '

It's a Hell of a wind when it starts to blow :

Now how in Hell can anyone tell

What in Hell they mean by this word "Hell"?

This married life is "llell," they say;

]Mh"q they come home late, there's Hell to pay.

It's Hell when the kid you have to tote :

When he starts to bawl, it's Hell of a note.

It's Hell when the doctor sends his bills.

For a Hell of a lot of trips and pills.

When you get this you'll know full well

Just what is meant by this word "llell."

Hell yes ! Hell no ! And, Oh Hell ! too;

The I{ell you don't ! The Hell you do !

What in t-he Hell? The Hell itisl

The ilell with yours ! The Hell with his !

Now who in the Hell? and Oh Hell. where?

And what in the Hell do you think I care?

But the Hell of it is, it sure is Hell

To find out what in the Hell is Hell !!

Deqr Hoo.Hoo Brothers:

Jcnucry sth,1962

An eminent Hoo-Hoo Member has declared that no man has any right to be a Hoo-Hoo Nlember unless he has endeavored to put into practice some of the teachings of our frateinity. It is not necessary, he asserted, to go to meetings to practice and adhere to our Code of Ethics. The place to practice HooHoo is in our business and in the busy marts of the world, where men meet each other in their daily affairs and where human kindness and helpfulness and honesty are so much needed.

A man's value to the world is in direct proportions to the unselfish service he renders. I think in the heart of eyery true Hoo-Hoo Member there is something, call it instinct, principle, or what you may, that doesn't permit him to be so well satisfied with those things he does for himself" as with those he does for others. That is rvhy all members of Hoo-Hoo now living or those shall five, should devote as rnuch of their time as possible to the prin. ciples of Hoo-Hoo.

Sinccrcly ond frot.rnolly, Howcy W. Kolt, 46016 Sncrk of tho Univcrrr

Big Show Planned For February

Coming again in 1962-the Western States Hardware-Housewares-Paint & G4rden Supply Show, one of the largest and most complete shows ever produced in the West, will be held February Il-12-13 at Brooks Hall in San Francisco. The Show is sponsored by the California Retail Hardware Association.

Exhibits will open at Brooks Hall on to _ Sunday, February 11, from 12:00 noon

noon to 6:00 p.m., and on Tuesday C, ' 3:00 to 10:30 p.m. Store employees will

, be invited to view exhibits on Tuesday

evening to acquaint themselves with

new products and merchandising aids

ing for store-employees.

To assist retailers in making greater sales and rneeting the ever increasing demands of the industry, the nation's leading manufacturers will exhibit their newest lines soon to enter the market, together with merchandising aids and techniques in 100,000 square feet of exhibit space. During the show rnany exhibitors will offer money saving specials to buyers who attend, and exciting prizes will be given away daily climaxed by a grand prize 10-day trip for two to Hawaii.

Displays will cover a wide variety of products, including hardware, housewares, giftwares and sporting goods, paints and garden equipment. The lum-

Son Diego Hoo-Hoo Attrocts Big Growd For Annuol Ghrisrmos Porfy

Our San Diego reporter, Carl Gavotto, informs us 110 lumbermen and "Black Cats," along with their friends attended the big vaudeville and Christmas show on the evening of December l, 7961. The dinner was wonderful and Smith, prominent the show was full of pretty girls. Perry promi San Diego lfoo-Ffoo, u'as in charge of the big event'andhe lego wag assisted by Dick (Bar Whiskey) Bell, Flo Tschogl,

ber industry will be featured in exhibits of wood products and uses for home and building, project plans, sealers, stains and adhesives, power and hand woodworking and woodcutting tools.

A special feature of the show will be a 40 x 80' model store presented by Streater Store Eixtures- Attractively designed for utmost utility, the store will contain the latest fixtures and merchandisers and will be manned by experts in the field to counsel and advise store owners.

The beautiful l1ew Del Webb's TowneHouse, conveniently located one block from Brooks Hall in the Civic Center, will be the headquarters hotel.

Harold Broecker and Byron King.

Visiting Cats from Los Angeles included Don Bufkin, Don Mueller, Bob Bufkin and Bob Huston.

Entertainment continued on through to the wee small hours of the morning and rvas enjoyed by everyone.

Redwood tanks were in use in the Philippines after 20 years in an area where the use of most other woods for permanent structures is unthinkable. The All-Heart grades of redwood are naturallv resistant to termites and decay.

I5 YEARS RETIABLE SERVICE TO THE SOUTHERN CATIFORNIA TRADE

Hollywood Jr. showinS .djust.blc m.tal sa3h,

Hollywood Jr. Twins Are All.Purpose Doors

Say goodbye forever to old fashioned screen, sash and storm doors... for here are two all purpose doors..,COMB|NAT|ON SCREEN AND METAL SASH DOORS that fit all types of wall construction and harmonrze with any interior styling.

Note these4-ln-t ADVANTAGES

Comfod

a Tho Hollywood Jn Twlm Dermlt moro light In litchen end scdicc porcha€.

a GIYG ldequate aasy vantil.tlon.

a lnscct tight, rust.pr@f screrns.

a Sa3h cl.ss matr br clclnGd wlth ease.

Convenience

a No more detourlng around r 3upcrtluous cxtra dooa with !r rrmtul ol bundl$.

a No more stgglng, ,limrtf scren d6rs whlch invitc intrudaE.

a Act5 rs an rddiilonsl Drotection tor housewitc. Sha may @nte6e with out sideF thrcugh slrh openlng without unlGking thr d@r.

a Burgla..pr@f. A simph touch of fin. 916 lck3 s8h.

t\ $l

Economy

a Sav6 buying a S.sh. Scrcn lnd Sto.m Dor. Holltilrood Jr. rrc rll 3 comblncd inio I dd. a Slv€s on h..dwara. hanging and painting.

a Saves on cxpcnslvc rcplacematr. a Savq space. ., Tha Hollywood J..

m.y be hung to swing In d @t Lcrvcs availablc flq sD.cG uhlch t3 usu.lly lct in litchcn br cnt4r wry.

Wilte lor lree illustroled literdtvrc

WEST GOAST SGREEN GO.

MANU'ACTUTERS OF SCRGEN DOORS, TOUVI€ DOORS & SHIjTIErS ,I: ll27 Eqsl 63rd Street. Los Angeles, Colifornic ADoms l-1108

* All Welt Coosl Ptoducts orc dishibvted by rcputoble dcolers notionwidc f

rn ilre forests of coastal British Columbia, the giant Red Cedar often survives centuries of time, wind and weather. Little wonder, then, that lumber cut from this naturally timeless wood will beautify and protect homes in the most severe climates for decades more.

ITS BEA(ITY IS AGED -IN-THE -IVOOP'

CATINDAR OT COMINff IYTNTS

JANUARY

Woodwork Institute of California-January 16. Regular area meeting to be held at the Rodger Young Auditorium, Los Angeles. Program to be presented by Dunn & Bradstreet, subject: "The Conduct of Small Business-Financing, Credit, Collections, etc'" Bernard B. Barber, Jr., secretary, 1833 Broadway, Fresno.

Hillside Homes Architectural Design Competition-January 16-31. Special Exhibition, Building Exhibition Center, Los Angeles.

American Institute of Architects, Sout-hern California Chapter-January 1?. Women's Architectural League, geneial meeting, 10:30 a.m. and luncheon. Building Exhibition Center, Los Angeles.

Sacramento Hoo-Hoo Club l09-January 19. Concat and Past Presidents Night. 6:29 p.m. in the Comstock Room, Sacramento Inn.

Lumber Merchants Association of Northern California-January 1819-20. Two and one-half day component management and sales clinic, in co-sponsorship with The Lumber Dealers Research Council. To be held at the Jack Tar Hotel, San Francisco'

Black Bart Hoo-Hoo Club l8l-January 19. Pine Beach, Fort Bragg.

Dubs, Ltd.-January 19. Monthly Tournament, Sequoia Country Club, Oakland, Bill Johnson host.

Santa Clara Valley Hoo-Hoo Club l7&-January 20. Annual Dinner Dance. Place to be announced.

Mechanical Engineers Association-January 23. General meeting, dinner, 6:30 p.m. Building Exhibition Center, Los Angeles.

Association of Women in Architecture-January 24. Business meeting, 7:30 p.m. Building Exhibition Center, Los Angeles.

Redwood Region Conservation Council-January 26. Annual meeting at the Eureka (California) Inn. Fred Landenberger, secretary-manager;224 Rosenberg Bldg., Santa Rosa.

Western Retail Lumbermens Association-January 26-27'28. Convention and exhibits. Headquarters, Multnomah Hotel, Portland, Oregon; exhibits, Memorial Cotiseum. Ross G. Kincaid, Association Managing Director, 333 First Avenue West, Seattle 99, Wash.

San Francisco Hoo-Hoo Club 9-January 30. Beer Bust and Dinner, Sky Blue Waters Room, Hamm's Brewery, San Francisco, 6:39 p.m.

HIP Show (Home Improvement Products Show)-January 3lFebruary l-2, Trade exhibit and convention sessions. Cobo Hall, Detroit.,

FEBRUAR,Y

Special Exhibition, Austin, Field and Fry, A.I.A.-February l-15. Building Exhibition Center, Los Angeles.

Mountain States Lumber Dealers Association-February 6-7-8. Convention and exhibits. Headquarters and exhibits, Riviera Hotel, Las Vegas, Nevada. C. W. Nortz, Executive secretary, 432 S. Main St., Salt Lake City 1, Utah.

IHPA Annual Meeting-February 7-8-9. Annual membership meeting and election of officers and directors. Desi Arnaz' Indian Wells Hotel, Palm Springs, California.

Los Angeles Hoo-Hoo-Ette Club #l-February 12. Annual bosses night. Hollywood Roosevelt Hotel.

Lumber Merchants Association of Northern California-February 18-20. Components Parts Clinic (LuReCo), El Dorado Room, Jack Tarr Hotel, San Francisco.

Manufactured bv: BRITISH C0LUMBIA F0REST PR0DUCTS tlMlIED, . YAIICOUVER, B.C.

Sales Agents: MacMlL[Al{, Bt0EDEt & P0WEtt RIVER, [I0., vAilc0uvER. B.c.

Reptesentotioe: F0RREST W. WltS 011

P.O. Box L74 San Mailno, Californin SYcamore 4-7835

Western Pine Association-February 28-March 3. Annual meeting, St. Francis Hotel, San Francisco.

,YIARCH

Montana Retail Lumbermen's Association-March 10-13. Convention and exhibits. Headquarters, Northern Hotel, Billings; exhibits, Shrine Auditorium. Mrs. H. Agnes Zrpperian, secretary, P.O. Box 214, Helena.

(Continueil on Page 44)

Oalslunding Service For Wholesalers

Cor Unlooding Aip Drying Tollying Storoge

Plus-Prompr euolity Kiln Drying

We'll help you Increose your Soles with our olwoys dependoble service

Offered by

1. A. DRY KI1X e,

Dee Essley, Pres.

STORAGS,

4261 Sheilo 5f., Los Angeles 23, Colif.

ANgelus 3-6273

ltc.

John Willioms, Supt.

roves llilE,..sdvet

WORK...sovet n0ilEYt

Biggest Sales Potential in Years! Solana's new SSS Cedar Paneling is satin-smooth machine pre-finished in depth to cut finishing costs up to 8oo/o! Actually reduces the 6 finishing steps formerly required to oie single finish coat! Luxury wood paneling at huge savings to help your customers build more house for less mone1il Solana Brand Super Satin Surface Cedar Paneling means sales for you!

Big Sales Development Program ls Pre-Selling Your Gustonrers! Solana's Ed. Hearne is conducting a full-time sales development program with architects, designers. builders and contractors in the Los Angeles area. All sales are through established local retail lumber dealers only.

FOR THE FULL SUPER SATIN SURFACE STORYIn the Los Angeles area, call Ed. Hearne, REdwood T-ffil, Corona. . In San Diego & lmperial Counties, phone Solane Cedar & /llilling Co-, BElmont 2-7684 or SKyline $9364

"Solana Brand" is the trademark of genuine Super Satin Surface Cedar Paocli6g manufactured by:

SOLANA CEDAR & MILLING COMPANY

lL2 E. Plaza Solana Beach Califomia

ASSOCIAIED REDWOOD TilTTS

SHIPftIENTg

Bill Brouning

TWX: ARC43

Phone: VAndyke 2-?4-16

Direcl: VAndyke 2-2202

Downey, Golif.

SPruce 3"{6121

WAlnut 3-2176

2.401 PLYW00D FL00RING

EDGES SEALED . SHIPMEIIIS DIRECT TO DISIRIBUTORS

|I|TERSTATE C0NTA|I{ER C0RP0RATI0N

I

IHTIffRN 'ALTF'RNTA '0NTACT:

P.0. Box 790, RED BLUFF, CALIF. r Phone: LAwrence 74343 | 10771 Allen Drive r Garden Grove,

Hit of the Show

A green-dyed miniature French Poodle was the "hit of the show" at the recent NRLDA eighth annual exposition held in Chicago. The tiny dog, a four-month-old pedigreed male named lfalle', drew attention during the fourday convention to the Modern Merchandising display booth co-sponsored by Hallinan Lumber Co., Portland, Ore; Coquille Valley Plywood Corp., Albany, Ore.; and Jackson Shake Co., Moclips, Wash.

At the end of the exposition, the dog was awarded to Mrs. C. E. Benson, wife of the executive vice president of the Ohio Association of -Retail Lumber Dealers, Kettering, Ohio, who made the closest guess as to the number of pieces of lumber sold by Hallinan Lumber Co. during the NRLDA show. Mrs. Benson's new pet was presented to her on a special NRLDA closed circuit television network program.

The booth where the dog was exhibited featured a number of merchandising innovations introduced by the three West Coast firms, including Hallinan's exclusive "Strappack" and "Lumberpack" unitized, strapped and wrapped lumber; Coquille Valley's color coded plywood : and Jackson's "Shakepack" unitized shakes shipped in boxcar with pneumatic dunnage.

In addition to the exposition booth, participating firms also sponsored a yard tour of Moser Lumber Co., where visitors were shown double door box c-ar loading of Hallinan's "Strappack," floating flat car loads of Hallinan's "Bagpack," and double door boxcars of Coquille Valley's "Plypack" colorcoded plvwood.

Hallinan Lumber Co. was also selected by the NRLDA and editors of HOUSE & HOME magazine as an exhibitor in the Better Building Center where nelv products, new tools, new methods and new handling equipment !o "build better for less" were shown. Exhibitors in this special display section were selected on the baiis of interest and importance by a panel of outstanding research specialists and architects. Hallinan Lumber Co. was honor-

ed for its work in lumber packaging, including "Strappack," "Lumberpack" and "Shakepack."

Representatives of the three Western firms attending the convention were John Hallinan, president of Hallinan

2 Edges

4 Edges

Iongue Tongue

& Groove & Groove

California o Phone: JE 4-6768

Lumber Co.; Noble Chowning Jr. and lildon Chowning representing Coquille Valley Plywood Corp., and Al Marschke of the Red Cedar Shake Assn. representing Jim Jackson, president o{ .lackson Shake Co.

AITENIION-GETIER AT THE NR1DA Exposition in Chicago eorly in November wos lhe Modern llerchondising booth co-sponsored by Hollincn Lumber Co., Portlond, Ore.; Coquille Valley Plywood Corp., Albony, Ore. ond Jqckson Shoke Co., tloclips, Wosh, ln oddition to lumber items, the booth feolured o greenJyed white miniolure French Poodle given qwoy ql the end of the show, Shown here in the boorh wirh rhc dog (right foreground) ore Jim Wright, choirmsn of lhe NRLDA motericls handling commiftee; Aliss Jeon M. King, Cuchuloin Associctes, lnc.. Portlond, Ore., who hondles publicity ond prcmotion for Hollinon lumber Co,, ond John Hollinon, president of Hollinon lumber Co., Podland.

Mohogony in Furniture Design

Reproductions or adaptations of fine lSth century styles, especially of Early American Colonial, are overwhelmingly in the majority in entries for the N[ahogany Association's Third Antrual Furniture Design Competition.

This points up a trend strongly. apparent durng fall market shorvings, aud exoected to be even more so bv Tanuary, reports Teel Williams, exeiutive director of the Mahogany Association.

A number of firms have notified the association of their intention to bring out new groups in Colonial or adaptations of traditional design for January introduction-groups too late, however, for entering the current Furniture Design Competition. By the rules of the competition, these had to have been

shorvn at the fall markets.

Along with the swing to traditional has been a swing to Nfahogany, the overwhelming favorite for Colonial and original 1Sth century designs. Williams said several manufacturers are, or will be, using Mahogany for tl.re'first time.

Among the Furnitttre I)esign Competition entries, otrly "Triune," .f)rexel Furnitttre company's twotime rvinner of the competition's "Best of Show" award and an entry again this year, and an office furniture group by Flarvey Probber, Inc. are not outand-out traditional in design. Even "Triune," though considered contemporary or transitional, has marked overtones of traditional in its styling. The handsome Probber grorlp is alone irr being wholly modern in design.

ClllFoRNrA Lumsrn InsprcnoN SrnvtcE

New Packaged Lumber By Weyerhaeuser at NRLDA Show

Introduced at the National Retail Lumber Dealers materials-handling demonstration, Weyerhaeuser Com-

pany now ts construction cut costs in unitizing and wrapping lumber to help dealers unloading, handling and

storing the primary building material.

"Initial shipments are being made on a test basis to make certain the units, which are in NRLDA standard sizes, are handled easily by even small lift trucks and to demonstrate the protection of the new extra-durable paper

covering," Alan T. Smith, manager of softwood lumber products for Weyerhaeuser with Tacoma, Wash., headquarters, announced. "So far, we offer the wrapped material only from our Aberdeen, Wash., mill," he added.

Shipment of the wrapped lumber

usually is on railroad flatcars, rather than inside boxcars.

The bundles were easily jockeyed about by the newest materials-handling equipment at the lumber dealers' eighth annual exposition. They were of kiln-dried hemlock and fir framing in the standard NRLDA units, these about2A'high and 45" wide. The demonstration included bundles of various lengths, the average-size unit of lumber 14 feet long weighing about 3,700 oounds, -

Wrapping of the Weyerhaeuser lumber is with a laminated paper reinforced for strength and layered with asphalt for added durability. Strapping, with two bands for each unit otrtside the wrapping, is with fu-inch wide .025 flat steel straps.

The wrapping provides protection during shipment on a railroad flatcar

Hondle big units of lumber qnd building msteriols with mechonirol horsepower rother thon monpower ond cul op.raling cosls. Thql was the messoge corried to deqlers atfending the rnoteriols-hondling demonstrotion of the Notionol Retoil lumber Declers exposition in Chiccgo. Pockoge shown is Weyerhoeuser kilndried froming lumber in new prolectiye wropping lhct permits shipment on railrood 0olcors ond even t€mporqry ouldoor slorqge.

as well as during storage at the'ilealer's yard or at the. building site,,,Siggest cost saving comes from fast.mechanical unloading of thg flatcar, oftgn frqrp botho_sides, rather. th:ih piece-by-piece hand unloading of boxcars.' There's labor savings also from easy movement and storage in the dealer's yard and easy, economical trucking to the job slte.

"Savings in handling cost, of course, ultimately contribute to lower building costs," Smith explained. "Also important, the wrapping protects the lumber all the way from the sawmill to the construction site to contribute to better construction."

E. L. Bruce Co.r Lesder in Hordwood Floor Industry, Cited for Growfh Prospects

A sharply upward profit trend is forecast for E. L. Bruce Co., the largest company in the hardwood flooring industry, according to a study by McDonnell & Co., Incorporated, I20 Broadway, New York, investment brokers specializing in the growth concept of security ownership.

"Imaginative and driving management has transformed Bruce from a lack-luster building products supplier to a strong and perceptive merchandisitg organization geared to profit growth," the McDonnell report says.

"Since 1958, when Edward Gilbert, current president of Bruce, took control after a bitter proxy fight, sales have moved from $26.6 million to an estimated $42 million in 1961, profits have jumped from $169.@0 to ap-' proximately $1,000,000. Our analysis of the company's prospects indicates that E. L. Bruce has an unusual growth potential, in an industry known for its cpmpetitive as well as cyclical characteristics. f n summary. we are foreiasting (1) a doubling in sales and (2) a four fold gain in profits by 1965-66 (3) a resumption of cash dividends in 1962. Therefore, the common stock represents a fine speculation for capital gains plus eventual income.

"Between 1958and 1961. Mr. Gilbert. utilizing the finest independent management and research consulting talent, made a thorough examination of all of Bruce's operations. The result has been a flow of new products; judicious acquisitions; greater plant efficiency; reorganized marketing methods; and tighter management. Continued diversification from hardwood flooring is being actively pursued, for the company had already entered the fields of pest control (Terminix), furniture manufacture (Dimension), plywood (Welsh), and household cleaning and waxing agents (Household Products). In addition, considerable profit potential is inherent in (1) laminated flooring

for trucks and railroad cars ; (2) the swimming pool and fall-out shelter marketing program with the Coraloc Company (Bruce owns 20/o. of Coralco and has an option to purchase up to 89% (3) Bruce's 50/o interest in American fnternational, a home construction firm operating in South America."

Los Angeles Hoo-Hoo Club 2 Nominoting Committee Selects 1962-53 9lote

At a special meeting called January 2 by Joe Petrash, president of Dos Angeles Hoo-Hoo Club 2, the nominating committee of the fraternal organization headed by Snark of the IJniiverse, Harvey Koll, placed, the following names in nomination to manage the club affairs during the fiscal year 1962-63: Ben Gardiner, Snark and President; Ole May, 1st vice piesident; Don Gow, 2nd vice president; Wally Lingo, 3rd vice president; and Phil Kelty, secretary-treasurer.

This slate will be presented to the membership for action at the regulai meeting February 2, 1962 to be held at Inglewood Country Club when the elections rvill take place. All members are urged to be present in order to take an active part in guiding the future activities of the lumber fraternal organization.

Porticiponts in rhe Polm Springs Conference of the

Lumber Associqtion

of Southern ColifornioAdditioncrl Photos on Poge 38.

SEEN AT THE PAnt SPRINCS CONFERENCE OF IHE IUMBER ASSOCIAIION OF SOUTHERN CALIFORNIA. Top row, left: Russell Mullin cnd son, ferry, wfto ir Associotion president. N€xt: Jednette Shore of lhe Associqlion stqfi. Next: Rolph Rus:all of Consoli{gred, Righr: Donold Sonds qnd Norlon Holhcwoy. Sacmd row, left: ISrs. Ken Diebl and lVlrs, Poul Hollenbeck. Next: Williom 5. Russell of Whifiier. Next: the ever-geniol Woyne i/lullin. Righr: Poul Hollenbeck, A:sociotion €xecutivo vice preridenl ond Al Childs.

Third row, left: Roy Pstercon ond 1. W. Johnron, vice president ond president, respectively, of long Beoch's Hommond lumber. Nexl: Mrs. l/lory Eosterly cnd filr. Ino lllcGahey..Righr: Herschcll lorrick, Jr,, ond Fronk Horringlon.

Bottom row, left: Russ Fritchey. Next: Bob Sicvcr. Nrxl: Stove Hcthqwcy. Righr: fhose well known lumbcrmen from Long Bccch, A, t. Borcheldcr ond Frode Kilsfofc.

Lo, (o' Lr*.

letters

Ole May, Manager California Lumber Merchant

Dear Ole:

The article by Jack Pfeiffer carrying the title, The MANUFACTURER versus the WHOLESALER (and vice versa) which appeared in your December First issue was very interesting to me and I am looking forward to his article that is to appear in your January First issue. It will certainly be of much interest to your readers.

I note that you have referred to it in your December l5th issue and that comments are invited. Presumably it is intended that the comments will come from strictly MANUFACTURERS andlor WHOLESALERS. Since it is extremely difficult to determine just who and what a wholesaler in our modern methods of distribution is, I am sending in my comments which will more than likely further confuse a confused situation that has developed into full bloom today, as I view our industry from where we operate. In my opinion our company is without a single classification as to operation, since we are RETAIL, WHOLESALE, and without intent have become a hnancing institution for many of our accounts.

You may recall an item appearing in your September fifteenth 1955 issue of The California Lumber Merchant, page ten, "OPEN FORUM." I have had occasion to re-read this particular letter for the sole purpose of trying to determine what progress had been made towards straightening out what I thought was a confused situation in our industry at that time.

Surely we can correctly say that a certain degree of progress has come about, if only in the matter of grade marking. It has not been a cure all for what was intended, but I shudder to think of where we might have been if grade marking requirements had not been made mandatory in many places, and particularly in my own trading area, Kern County. Providence has not supplied a MOSES to return us to the prosperity of the good old days, long forgotten, nor will prosperity. return, except an industry is willing to establish some rules for the guidance and adherence of those who expect to prosper by so doing.

How can any degree of prosperity, in a highly competitive market such as ours, come about, when the MANUFACTURER allows his representatives to suggest that the consuming buyer will be able to purchase his prod- uct with a TWO, THREE, FOUR or FIVE percent gross markup be added to. the carload

cost of merchandise, out of which the dealer must pay his operating costs? It just cannot be done, yet, IT IS BEING DONE, as some have so sadly learned during the past year.

Any well financed dealer, whether he is wholesale or retail, will take low margin deals, but when questionable credit must be extended and even the minimum of sales and book work are required, there seldom is anything left except the possible, and most probable, prospect of the route to bankruptcy.

I will not venture an answer to the plight we have gotten ourselves into, in an effort to make that extra dollar. There is no segment of our industry that can point an accusing finger at the others, lest he in turn be brought out into the open for just what he is, but had hoped few, if any, had yet learned. It is my opinion, and probably a quite antiquated one, I presume, that MANUFACTURERS, WHOLESALERS, AND RETAILERS cannot hope for a profitable operation where each claims the customer, through the guise of it being an industrial account. There are many large industrial users about whom no one should quarrel as to how or where they should buy, but the piddling accounts that have been classed as an industrial account have really gotten deep into small retail business. Much of this industrial re-classification has been made by some of our largest and fine manufacturers to the detriment of all in the industry.

The old axiom, A BIRD IN THE HAND IS WORTH TWO IN THE BUSH, has been overworked. I believe. anC with much regret in the lumber industry. Anyone taking a look through the reccrds of The CHICAGO RED BOOK, or DUN & BRADSTREET, noting the paying habits of many in our line of business, can only conclude that we must be operating a very sick business, if profit is the motive.

Basically I believe the lumberman's trouble started with World War Two, when materials in our lines were difficult, if not impossible to buy. The small retailer, and that is just what we were, found himself in the position that he could no longer buy his materials through the few wholesalers that had been supplying him with his materials, and possibly wth a too long line of credit. To him, no source of sup- ply existed. He was not known at any level, except possibly the credit reporting agencies, and heaven help him if he did not show a discount rating. His plight was worsened as the war extended into years instead of months. He could not buy in the small market available for he lacked the government points as

well as the under table payment required when you were really out on the proverbial limb. It also developed that many of his wholesale sources either owned or controled certain retail yards and there was no choice except to protect their investment and keep those doors open, while their loyal retail accounts dwindled down to a one or two man operation, or completely closed up shop.

Eventually, as it turned out, the retailer in his search 'for lumber and building materials found that he was traveling side by side with his o1d established wholesale supplier, each searching for the same car of lumber.

I was no exception along with the thousands of others trying to remain in the only business we knew. The alternative, go back into the military service, surely was now lacking in appeal as most o.f us had taken about all of this that a good civilian had bargained for. The sources of supply ferreted out by the more agressive dealers turned out to be the only life blood injected into a nearly lifeless business which had been neglected by the sources of yester-years, The friends that were made were valued not only in a business way, but in a personal way and have long been continued.

I-et's not point an accusing finger at anyone for developing this particular business MONSTER, more vicious in a competitive way than any lumberman. whether he be MANUFACTURER. WHOLESALER or RETAILER could conceive, and now all are at a loss as to what the next step should be. Certainly we cannot look towards our federal government in Washington for comfort in time of trouble, for it now appears a still more vicious MONSTER is, I believe, scrutinizing your operations more carefully than they have done in the past. This MONSTER not only devours your profits, but is attempting to learn by just what devious routes you travel in order to make them and to then determine if you shall be allowed to continue your operatiorrs without his interference.

I do not advocate that we openly, or secretly, violate the Sherman Anti Trust Law, or any other, but it would seem to me that if good common practices in business are a violation of the existing laws, that a very prompt change should be in order. The most likely alternative is that the one time proud owners of our many small, and some not so small businesses, will be listening to the bankruptcy proceedings when his name is called in court.

Fortunately many of these small businesses are very sound financially, but they are sick, very

Servicing Retoil Lumber Deolers ond Wholesqle Distribution Yords ONLY

TnEl oMtA LuNn gEi R

Water - &';t Shipmentt tO45 West Huntington Drive Arcodio, Coliforniq

sick, for lack of a reasonable volunre on which to operate, and in a complete coma in so far as thinking of the profit part of business.

Could it be that a re-establishment of channels of distribution should be made along the lines of dealer and wholesale distribution ? That the businesses that have been set up in certain localities solely as a FENCE to dispose of materials for the MA N U FA C'JlLr R E, R and / or WHOLtrSALER at ruinous prices for the industry, should be discontinuecl in the hopes of discovering an avenue to a profitable distribution for the in-

dustry? Or perhaps, as I view the situation, that we should CALL IT A DAY, CLOSE UP SHOP, lay off the loyal enrployees, and hope that a business of which we are proud, whcn placed on the auction block will produce sufficient money to take us to the end of an old lumberrnen's journey?

I'll end my conrnrents by believing there nrust be a few in our industry that are looking to an alternative othcr than TAXES and DEATH.

Sincerely, "Larry" King, King-tr{arshall Lumber Co., Inc. Bakersfield, Calif.

And We Appreciote Mr. Bqker's Thoughtf ulness

Mr. Jack Dionne

C--alifornia Luml>er Ilerchant

Dear Mr. Dionnc:

Congratulations on your Christmas Editorial. I am sure that many people feel as i did when I read it. We as a people, and as a nation, r.reecl nrore of the thoughts expressed therein to be a vital part of our Cl-rristmases which are in darrger of lrecoming engulf ed in commercialisnr and materialism.

I read the editorial to a cl.rurch choir which I happen to clirect, and they urged me to write a letter of appreciation to you.-

Fred Baker, Manager Lumber Division, Weyerhaeuser Company, Arcata Branch, Arcata, California.

Ad Got Results

California Lumber Merchant (,entlemen:

1'lrank you for running our advcrtiment in the classifiecl section of the California Lu.mber Merchant issues of November 15, I)ecember l and 15. The responsc has been excellent which we are real happy about. We will not need to have the ad run bcvonrl the currerrt issue.Oscar L. Gibbs, Gibbs Lum,ber Co., Analreinr, California.

.

o An Eflicient Preservative for EYERY PURPOSE

KOP-R-KURE is light,green in color qnd hqs exlroordinory penetrotive properlies ond impregnqtes the cellulose fibers of ALL Woods

SEEN AT THE PATM SPRINGS CONFERENCE OF THE I.UMBER ASSOCIATION OF SOUTHERN CATIFORNIA. Top row, Ieft: DonqId McCoig, E. T. NEwKiTK, D|CK Freemon, Belfon Love ond Stonley Brown. Nexl: Ben Bqriels. Right: Sluqrt Horris qnd Slim Hightower.

Second row, left: the grocious Mrs. Woyne Mullin. Nexi: o view of the grounds of the Riviero Holel, conference heodquorlers. Right: Chuck Cloy ond Tom Fox.

Third row, left: Eric Beckstrom. Nexf: Norbert Bundschu. Next: Associotion pqsl president 5ondy McDonold. Right: Ken Dietel of Pomono. Bottom row, lefr: lloyd Olson on rhe righr with (sorry) unidentifted member. Next: Gil Word. Righr: ihe Cqrl Loughlins, Jr. ond 5r.

TH'S LUMBER CARR'ER SAYES TIME -- LABOR -- E DOLLARS'

A scientificolly designed cail for oll types of yord work

Bolonced for ecse of hondling Especiolly odoptoble for ftlling cugfomer orders

BERKOT WttL CUSTO'II BUILD TO 'IT YOUR NEEDS Coll or Wrltc lot Ftcc Brochvte ond lcl ur provo thir lr thc Gart for you

Allows fully looded corf lo roll or lurn eosily in norrow oisles. One person ccn eosily conlrol fully looded corr in norrow spoces. 5434 Vinelond Ave.POplcr North Hollywood, Gglif. 9-r747

BTRKOI ffIANUTACIURI]IG COTNPAilV

For t01{G Dimension and limbers

Select Structufol & Conslruclion & Btr Cultings

Direct mill Shipment vio Woter ond Roil from Woshington - Oregon - Colifornio Mills

Mamber losAn_gefe_s Chamber oI Commerca

Associote llember 5o. Cofif. Reloif fumber Assn.

ENGETXIIWN SPRUCE ' !{E'NLOCK O RED CEDAR ' DOUG!/AS

LUA,IBER COftTPANY

Thriffy Retoilers Pick Up ot Corloqd Prices From Our Wqrehouse Loqded With Plywood, Hordboqrd, Porticle Boqrd qnd Lumber

llV 6]ato,ik Shr,+

By Jock Dionne o

lr Reolly Must Hqve looked Thot Woy

A big, powerful-looking rnan was standing on the depot platform waiting for a train, when he spied on the platform one of those spring scales where you drop a coin into the slot and the arm on the face of the scales points to your weight.

The big man stepped on the scales, fished out a coin and dropped it in the slot, and the arm swung up. But the scale was out of order, and the arm got to where it pointed to 30 pounds, and there it stuck.

There were two little newsboys on the platform, and one

of them happened to be looking to see how much the big guy weighed. lArhen he saw the big man standing on the scale and the indicator only showing thirty pounds, he shouted excitedly to his pal:

"H.y, Jimmy ! Pipe the big stiff ! He must be hollow !"

Terrible Twenty Smitten by Polm Springs

Palm Springs at its best, warm and clear, played host to the 42TthTerrible Twenty tournament, Friday, December 15 at the Thunderbird Country Club.

"The tournament was so enjoyable," reports H. M. Alling, secretarv. "that it will orobablv become an annual affair and possibly a two day jaunl with guests will be included."

Bob Pierce, host for the event, Tom Fleming and Dr. Rekers, all had net 73's to tie in the low handicao bracket. and Bill Hipple with a net 73 won the high brackit. The tie will be played off next month ;rt Red Hill.

NOW AVAILABLE!

Personqls

(Continueil trom Page 27)

Three lumber daughters of the Bay Area (not to be confused with "lumbering daughters") won honors in the recent Cen- tral Pacific Figure Skating Championships. Michele Monnier, daughter of George Monnier (Immediate Past President of "Dubs"), successfully defended her Senior Lady's title; Sharon Bates, daughter of Barney Bates of California Redwood Association, won the Junior Lady's title; and Vicky Schuyler, daughter of Roger Schuyler of GeorgiaPacific's S.F. Sales Office, won a Silver Medal in the Juvenile Class. Michele and Sharon will go to the Pacific Coast Figure Skating Championships in Great Falls, Montana (January 4-6) as qualifying competition

for the U.S. Figure Skating Championships in Boston during February. All of these strictly amateur competitions are sponsored by the U. S. Figure Skating Association, of which all three girls are members in good standing.

Gene Courchaine and family spent the holidays in Washington State and reported a fine time, even unto enjoying the snow, tyith but one exception: Gene bagged a deer the hard way-in collision with his auto! It happened about 5:30 p.m. on the highway about 30 miles north of Mt. Shasta, and shook the occupants of the car considerably; fortunately, aside from several hundred dollars' damage to the car, no more serious consequences occurred to the Courchaine family. Gene is a member of the Jamb Dandy Lumber Company firm of Whittier, California.

OBITUABITS

Robert \M. Ramsay, 6Q longtime lumber salesman, died December 22,1961. He was a resident of Burbank. California.

Mr. Ramsay had been associated with the Penberthy Lumber Company of Los Angeles since 1941 as a salesman for the Southern California area.

A World War II veteran, Mr. Ramsay was a past commander of American Legion Post 251, and was a past master of Masonic Lodge No.482.

He is survived by his wife, Ruby; son, Robert, Jr., Burbank; his mother, sister, brother and two grandchildren.

Timberlodge Division of California Pacific Sales Corp. Appoints Jack Gibson Sales Manager

The Timberlodge Division of California Pacific Sales Corp., San Francisco, has anounced appointment of Tack G. Gibson as West Coast sales manager. Mr. Gibson, a native Californian, rvill headquarter in Merced. He brings a wealth of construction and building supply sales experience to his new' asignment including service as field director for the National Retail Lumbermens Association Dealer Research Council; owner and operator of a. retail yard; and component constructron company.

According TimberLodge all Redvl'ood be assembled time.

JACK GIBSON

to the anllotlncement, is a completely precut, vacation cabin that can by two men in 16 hours

Timberlodge Exhibit at San Francisco Sports and Boat Show in February

Mr. Gibson stated that 1952 promotion plans, already well under way, will get a special kick-off at the Annual San Francisco National Soorts ancl Boat Show. February 2-Il it the San Francisco Cow Palace. A comoletelv furnished TimberLodge, orle of itrirtyfir'e models available, will be on display.

Timberlodge features i n c I u d e tongue and g'roove Redwood logs; sturdy pregrooved Redwood corner posts; prefitted Redwood window frames ; and precision cut Redwood rafters, predrilled for easy bolt-together. Exteriorwalls are the only loadbearir.rg r.valls so there is complete freedom of interior design and partitioning.

Furtl-rer information on distributor opportunities can be obtained by corrtactin'$" Jack Gibson during the Sports Shovv in San Francisco, or in Merced.

lmports of Hqrdwood Plywood

From Koreq Show Upswing

Flardwood plywood imports from Korea in 1960 totaled an almost negligible 158 thousand square feet. A trend in imports from Korea appears to be developing. While imports from Korea through May of 1961 totaled only 332 thousand square feet, imports in June, July, and August were, respective ly, .891, 1.273, and 3.005 million square {ect, totaling for the 8 month period 5.5 million square feet. While this rept:esents iess than one-half of one per cent of total annual plywood imports, this 3-month trend is of interest.

be displcyed by lhe Timbertodgc Sport: ond Boot Show, FebruorY

A view of the Timberlodge, one of 35 models qvoilable, which will Division of Cqlifornio Pocific Soles Corp. ot the onnuol Son Frqncisco 2-ll, ot the Cow Poloce.

All West Coast Species

l35O Howard

AYe.

LUMBER

Represenfing leoding Colilornia cnd Oregon /llilfs piling, a-arr Poles, IIIJ. Treqred Products

CHARLIE WITSON

Dlqmond 3-5644 Burlingome

CARI DAVIES TuMBER PRoDucTs

CHopmon 5-4242

Pine - Whire Fir - Cedor Vio Roil - Truck & Trailer

GIENDA!E, CATIFORNTA

birect Sh.ipmentt 9;, Fin" ,lloldingb anl. Spe"iol betail

3806 W. Avenue 4l Los Angeles 65, Cqlif.

GLinfon 4-3921

TWX LA 816

P.O. Box 65555 (Glcssell Stotion, t. A. 65)

IWIT HARBORS 1UMBER COilPAlIY

525 Boqrd of Trode Bldg.

PORTTAND 4. OREGON

Phone CApirol 8-4142

Aberdeen, Woshington

451 South G Street ARCATA. CALIFORNIA

Manufocfurers ond Distributors of west coosr Forest products -Colifornio Represenlatives

MENTO PARK Jim Froser-Dick Merritt 1618 El Comino Reol O

DAvenport 4-2525

EN. l-0036 (Boy Areo, Son Jose)

C0ST ESI lInAI0 R ffiHftffiJili'6oiiil'nlo,J'fiulT,prE

COMPIIED AFTER l8 YEARS OF SUCCESSFUT EXPERIENCE lN REMODELING ond BUIIDING INCOME UNITS

Involuqble informotion for Builderc & Contrqctors, Home Orrners intend' ing to do their own work, etc. Accurole Cosl from $2(X) qddition to o $g0,OOO Aporfment House.

Your Cosf Single Copy $5.00 eoch

fn lots of 12 $4.00 "

t' " ' 25 $3.75 tt " 't " 50 $3.50 " " " " 100 $3.00 tt

Seaside's H&H Supply

(Continueil on Page 14)

insula dealer, I. O. Handley, Tom Handley grew up in the retail lumber business with his dad, owner of Carmel Builders Supply and former partner with Elmer Hansen in H&H which was established 1n 1947. During 1956, Tom purchased H&H from his dad and Hansen. At that time H&H had five employees and operated one fork lift and two trucks. Today, young Handley has 14 full time employees and operates one carrier, three fork lifts, four delivery trucks and three big highway rigs-all a part of what is now the

Monterey Peninsula's largest appliance, hardware and building materials center.

Pickering Lumber Box Plqni Domoged by Fire

The Pickering Lumber Company lox plant at Standard, California, was badly damaged by fire on November 3.

Torifi Commission Rules Agoinst Portuguese Cement

The U. S. Tariff Commission ruled recently that imports of Portland cement from Portugal are causing injury to the U.S. industry under terms of the "anti-dumping" act.

The commission held that such imports are being sold at less than fair value, forcing lower prices on the U.S. industry in order to compete.

As a result of the commission's ruling, all Portuguese portland cement imported in the future must meet fair value specifications as determined by the U.S. Treasury Department.

The commission said that while the price of Portuguese cement was sold at prices prevailing in the U.S. market, U.S. prices had previously been depressed by importation, also at "less than fair value," of cement flom other countries.

The commission held the Portuguese case to be "one of a series" in which the U.S. industry has been afiected by imports fronr other countries.

Colendqr of Goming Events

(Continued, on Page 28)

Woodwork Institute of California-March 30. General membership meeting. Los Angeles. To feature a display of exhibits of millwork and related products; millwork seminar to which architects, specification writers, etc., are invited. Further details to be announced.

APRIL

Lumber Merchants Association of Northern California-April 8-10. Annual convention at Ahwahnee Hotel, Yosemite Nationa'^ Park. Jack Pomeroy, Executive vice president, 1255 Post St., Room 911, San Francisco, California.

MAY

Lumber Association of Southern California-45th Annual Meeting and Trade Show-May &9-10. Lafayette Hotel, Long Beach.

Ens Building Supplyr Reedley

Vern and Don Ens, Ens Building Supply, 9707 South Englehart, Reeclley, have just completed an expansion and remodeling of their store to better accommodate the retatl trade in tfie area. Included in the expansion was the addition of new inventorv of builders hardware and allied lines.

Henry Cohen Opens Plywood Mort in Sqn Frqncisco

Henry Cohen, recently representing Diamond Lumber Co., Tifiamook, Oregon,-has'establishid a new-reiail plywood and building Jpecialties outlet at Army & Shotwell Streets in San Francisco. The new firm, which operates as The Plyrvood Mart, celebrated its grand opening on January 12.

"Qualily Wesf Coost Lumber lor Every Pvrposc"

LOS

BUYER'!5 GUIDE

Solono Cedcr & Milling Co............-..REdwood 7-658I

South Boy Lumber Co...------..-.......-.-..ORegon 8-2258

Southwest Plywood Corp.......NE 6-9891-NE 8-0508

Stohl Lumber Co.....-.-.......-.............---.ANgelus 3-6844

Stondord Lumber Co., Inc,-.-...---.-.-.Oleonder 5-7151

2-2801

Morksirom Lumber Soles, H. E.-.......NEvoda 6-0145

Morquort-Wolfe Lumber Co...-.-...HOllywood 4-7558

Mox Hordwood Cornpony-.-......-......-.NEvodo 6-1009

McCloud Lumber Co.-----..-...-.-...-....----VErmont 8-4963

Mutuol Moulding ond Lumber Co...-.-.FAculry I-0877

Neimon-Recd Lumber Co...---..-'.-.-.....TRiongl€ 3-1050

Nelson Lumber Co., H. M...-.-.-...--..--RAymond 3-0243

Neth Lumber Soles, A. W..-.-..........-.TRisngle 3-2663

Oliver Lumber Co.--.--....-.-.--.........--..RAymond 3-0053

Olsen Co., T. E........--..-.--....---....-.-...BRodshow 2-7943

Oregon-Pocific Forest Prod. Corp.....PArkwoy 2-152O

Osgood, Robert S.-.-..---.--..----.....-........DUnkirk 2-8278

Oxford Lumber Co., Rex---..--.--.-.---AXminster 3-6238

Pocific Fir Soles.---.--....---...--.-.......-.......MUrrdy 2-3369

Pocific Lumber Co., The.----....-...-..CUmberlond 3-9078

Pqcific-Mqdison Lumber Co,.......-----------SPruca 3-2292

Pocific Wood Products.-..-...---.-.--..-..---l{Adison 8-7261

Pqn Asiolic Troding Co., Inc..........-Rlchmond 7-7521

Penbcrthy Lumber Co.....-..-.--.........-...tUdlow 3-4511

Philipr Whsle. Lumber, Don Jr.....GLodstone 4-5018

Rcitz Co., E. t...----......----...-------.-...--......ORiole 3-1270

Roy Foresl Products Co.----.-..-.-.-....-..TRiongle 3-1857

Rygel [umber Soles....---.---..--..-.-.-..........SPruce 5-321 I

Sqnford-Lussier, Inc,-----.-----.-------..---AXminster 2-9181

Shivcly, Alon A..................--..-..-.-.....CHspmon 5-2083

Sicrro Lumber & Plywood, Inc.........TRiongle 3-21l/

Sicrro Redwood Comoony--...-...-..-.....NEvcdo 5-0139

Simmons Hordwood Lumber Co.-.....--SPruce 3-1910

Smith Hordwood Co., L. R...................SPruce 3-0337

Smith-Robbins Lumber Corp.............PLeqsoni 3-4321

Norlhern Coliforniq

BUYER'S GUIDE

SAN FRANCISCO

TU'IABER AND TUMBER PRODUCTS

Arcoto Redwood Co....-.........-..-,.--.-..-....YUkon 6-2067

Arkins, Kroll & Co...-----......--.....--..---..--...SUtier l-03I8

Bonnell !umber Co..-......-.-.....-.-..--.....Dlqmond 2-1451

Colifornio Pocific Soles Corp.-.-..-.-..------YUkon l-8620

Christenson Lumber Co,-.-----..-"---.---..VAlencia 1-5832

Del Volle, Kohmqn & Co...---.-..--.....EXbrook 2-0180

Diebold Lumbar Co. (Henry Hink).-..-.--YUkon 5-5421

Duroble Plywood Solas Co.-.--.--.-.DAvenpori 4-2525

Georgio-Pocific Corp.-.........-.-.-.-..-....-.DOuglos 2-3388

Gilbreoth Chemicol Co..-...-....-.-..-.--.-.-.SUner l-7537

Holf Co., Jqmes 1..-.....-...--.-.-..-.-.....-------SU|i,er

sAsH-DOORS-WtNDOWS-'\iOUTDtNGS BUITDING IAATERIAIS

Blue Diomond Co.--.-.--..-....-.................YUkon l-l0ll Cofoveros Cement Co..-......-...--......-.-.DOuglas 2-4221

TREATED I.UiTBER_POTES

BAY AREA

McCloud lumber Co...-...--...---.--....--...-.EXbrook 2-7011

Mento, Mervin 8......-.-......-.-..--.-...-.-_WHiteclifi 8-0418

Pocific [umber Co., The-...-..-...--...--.-..GArfield I-3717

Ricci & Kruse Lumbgr,Co,--..-....-.-----.-.--li.lssion 7-2576

Sqwmill Soles Co....-..,..:-...-......-.--.-.DElowqre

Sfondord

Torler,.Webster

Un;ted

Wsrd &

l-1840

Wendling-Nothon Co.........-......--.-..-.....-.-SUiler l-5363

Wesl Coqst Timber Producfs....._.-..GRoysione 4-3931

Western Forest Products of S.F,.-..--..[Ombard 4-976O

Western Iumber Compony.--.--._---_--...--.-_pLozo 6_7Il I

\reyerhoeuser Compony-......_------.----..-----pl,ozo 5_6791

Woodside lumber Co.......--....._--.-....-.Dlomond 3-5644

Ziel & Co., Inc.-......------.-..-...-..---.-_.-....-.-.yUkon l-0210

ADr'ERTISERS INDEX

{tAdveriiring oppecr In qllemqte ltrues

(TeU them goil satD it in The Califomia Lumber Merchant)

Downey Kiln Compony.---.-----.----.-- t

Duroble Plywood Sotes-.-..-.-..--...--- *

Esrlcy & Son, D. C.-.--.-....-.-..-.---

E-Z-Gtide.......,..._..._....__ ._|

F & D Sotes C"... .. - |

Foirhurrl l,unber Co.---------.------...--.

Fern Trucking Co.....-------.-.---.-.------ t

Fountoin Ibr. Co., Ed-.------....--.-..-.

Froemon Co., Stephen G....------.-*

Fremont Forell Prodoct3.-.--.--..---.-- t

Golleher Hqrdwood Co.----..----,-....3'l

Geofgio-Pocific Corp..-.---.-...--,--..-*

Gelrg ip.Pocifi c W<irchourcs-...-

Oi tUridrtr Chenicot-.-.---.-.---.-.----.---.-

Glenbrook Iumber Co...-..--...--.......

Globe lntcrnotionol-----...--.-....--.-..--

Golden Gote Iumber Co,---.-.---....-

Gorslin-Hording Lumbcr Co...--...

Grsql Worlorn Iumber Corp.-.----..43

Greenffeld & Son, H. M..-..-----.---. t

Grovq Wholerole lumber Co.-..*

Gulf Pqciic [ond & Lbr.--------.-...---i{3

Hqley Bro5-.-.------...-..--..--.-.--.-.--......i|1

Hqll Co,, Jomes [,-.-..--.-.-...-..-.--. *

Hollinon Lunber Co.-.------..--........ *

Hollinon Mockin Iumber Co..----... *

Honron Fo.6sf Productr Co.....---, *

Horbor Kiln Compony---.-------..--..--*

Horbor Iumber Co,, Inc.---.....-....- t

Heqrin Iumb€r Compqny--.-..-..-----29

Hedlund [umber Sqlet, Inc,..----16

Heird Iumber Co.,--.--,-----.-----.-----.-il0

Hendrick Co., J. W.--.------.--....-.-.

Hexberg lumber Solcs-.-----.-.--...-----17

Higginr Iumber Co,, J. E,.-......---- I

Hill & llorton, Inc.-.----------..-...-...--23

Hill Whtls. Lbr. & Supply Co._,-*

Hobbr Woll Iunbcr Co.----.-Cover 2

Hollow Trlc Rcdwod Co..-.---..--.- t

Holmer Iunber Co., Fred C.---*

Hoover Co., A. t,.-.-.--.-.----.----.-.-.12

Hou.ton Woferproofing r{fg. Co..- * Huff tumber Co...--------.---..--.--.---... *

Independcnl Building l{oleriolr Compqny---..---------Industriol Lunber Co..-----..----.----- I Inlqnd Lumbsr Co.-....-.------...--......-.35

Inter3ldte Contoind Coro.--------..-.30

Jqckpot Iumber Co..--.--.----....-.....- I

Jqnb Dqndy Lumber Co.----.......-..-.33

Jewelt Lumber Solo5--....--..--..-..-..-*

John!-MonYille-----

Johnson-Floherty, lnc.---.--------.....-21

Johnron lunber Co.--....-.-..--...--,--.-*

Jordon Inlernolionol Co...-.....-.---- t

Jordon Sqch & Door Co., t. L.---*

Kcll6y, Alberf A.-..-.-------..---.------39

Keni Whrle. Iumber, Pqul E...-.-.-* Kilgore, Robe.l P...-------.-...-...,---.-45

Kin Ton Lumber Co.------...--.--.-.,--.-3t Kr'ng'r River lumbsr Corp.--..-.---- r

l. A. Dry Kiln & Storoge, Inc..--.29 [qmon lumber Co.---.-----.-..-.--.--_-.- t lo3(o I ndu5tri€.. lorhlcy Lumber, Inc.--..--------,--------- | Iee Lumber Houling..----.....--.--.---45 Ioop Iumbcr & ,{ill Co........,-,-,-. r [o:-Col lumber Co.-.-..--.....-------.-.36 lunbgr Cenlq Milling Co.--...-.-.* lunba. Deqleri Aloleriols Co..--..-.-27 Lumbc. Terminol, Inc...-.-----.------ t

[{ocEooth Hqrdwood Co.-....--..-.--* I,,{ocMillon. Blogdel & Powell River, lld..-.-.-----Mohogony lmporting Co,.,---..--.--.- I ,r{qplc Broi.-.-.--..-

,rlqrinlond Lumber Co.---.-.---------.-.-* llqrkstrom Lumbcr Solcr, H. E..-.- t ,r{qrquort-Wolf. lumbcr Co.....--..13 Monholl Shingle Co,.-......--...-.-----35 lrtqron Supplies, Inc,..-.--.--...-------..-20

,i{oronilc Corporolion..--.-..-...-....---.- t

[{cCloud tumber Co...---,........-.-..-.- 9

|{cCqmick & Bortor Gs3oting Com pony---,---.--...-

|{enlo, Merviln R..-.........-..-----.-----* A{iner Bondini. Inc...-..--.--.--.---....

l{oro Dry Kiln Co.-,-.-..-.....--....-.... *

l{utuql t{ouldings, [umbcr Co....*

Nolionol Wholerol"----.-..-.-.----.--...'

Neimon-Reed Lumber Co,-------.......40

Nclion Lumber Co., H. M,-.--.-.... '

Ncth lumbar Sqles, A. W.---..---.. I

Nikkel lumber Co., R. F.--....--.--.32

Norco Distribuling Co.....-...-.-.-....-'

Oliver Iumbqr Co..-.---..-.----------------22

Ofrcn Co.. l. E.-.-----.--.-------..-.-...--12

Oregon-Pociffc Forest Ptoducll-.-.

Orgood, Robsri S..-...-.-..----......-.-. 2

Oilron Lumb€r Co.-..--..-..------....-*

Oxford [umber Co., Rex,------...--..-.43

Pqcific Fir Sqles-...-..,--..---.---..-.---,- r

Pocific Iumber Co., The---,--.......--- 3

Pociffc lunber Deolerr Supply.-.*

Pociffc-llodison l-umber Co.-..-.-..-- r

Pqciffc Wood Product3.-.-------....------31

Podulo Lumber Co., E. A.-.....---..*

Pon A5iotic Troding Co,, Inc..----*

Poul Bunvqn Iumber Co.......-.------ t

Peerlslr Iumb6r Co..--------...---.--.... *

Peirce Co., Al-..-.....-.--.-.--......-.--..-. *

Penbcrthy lumbar Co.-,---.--...-.....-.-'19

Pernoll Iumber Co.-...-...-......--......- r

Philipr Whrlc. lumbsr, Don Jr.-, *

Picko.ing Iunbcr Corp.-......-----.,,-.*

Plocerville lumber Co.....-.-,--.-----45

Reody Hung Door Mfg. Co.......,....- 5

Regol Door Compqny.-.-........Cover 3

Ricci & Kruto lunber Co.-.----.----.--45

Robertr Co,, The.--.--...-.-.-..--....--.- :

Rockport Rcdwood Co.-.-..-.---Cover I

Roy Fo..!t Producls Co.-.-..-------..-- |

Rygol Lumbsr Soler.-..-...-.--.........-16

Son Antonio Poie Conrt. Co.-.....-*

Sonford-[ursicr, lnc.---..--.-----.------..45

Sqnfq Fe Iumber, Inc....---....-....-- t

Sqwmill Solsr Co.--..--...-....--...-..---- r

Sscurity Pqinl r'{fg. Co.,---.-.-----.-..37

Shively, Alon A..-..-.--....-.---..----.-...26

Sierrq Iumbcr & Plywood, lnc.--..32

Sierro Redwood Co....-.-..-.-----..----.--39

Simmont Hqrdwood Ibr.-,-.-----.---.---- 9

Smifh lunber Co., Rolph t..-...--- '

Snith Hqrdwood, t. R.-------.---.---. " I

Smith-Robbins Lunber Corp....----*

Snellsfrom Iumber Co.--.----------.---*

So.Col Building Motariols Co.----.-12

Solono Cedqr & Milling Co..--.--.---29

South 8oy Lumber Co...-------..-.------*

Southern Oregon Plywood....-...-....- +

Southwert Plywood.---.-.-------.---------'

Stohl Iunbsr Co....------.......---.--.--- I

Slondord Lunber Co,, lnc.------.---31

Stdnton & Son. E. J.---,-.----...,..------'

Strqble Iumbd Compqny.---..------..37

Strqil Door & Plywood.-.-...----.------'

Suttlc & Kellcr Iumbsr Co.-------.35

Tqcomq !unbqr Soles, Inc...------..37

Tqrlor, Web.lor & Johnton.-..------.- '

Trionglc lunb€r Co.--.------...---------.26

Twin Horbort Iumber Co..-.-.----..-43

U. S. Plywod Corp.--....-.....------.--.-. t

Ulrich, Hermon H.-------.----.-.-----------/44

Union lumbsr Compqny.-,-..---.----.-19

United Whelo. Lbr. Co.-.-.--.----.-.--44

Voncouyer Plywood Co.-.-------------- t

Vqn lde Iunber Solcr, Roy---..--- |

Wqlth Lumbor Co.....-...-----,..--.....-18 \rrolton-Snifh&Co.....--.-----------..-.r :. \r/ord & Knopp.-.. *

Wqrren Soulhwegl, Inc,-.---.----..- t

Wendling-Nothon Compony----.-.---12

Wctt C{!t Lumberncn'r Assn.--.*

Wcat Coott Saen Co,.--.-----.--....--27

Wa:t Coc:t Timbcr Producls....-.-. t

Wsrlern Dry Kiln...-.--..------.---.-.----'

rffertern Foreri Producls of S.F..-45

V/c5lgrn For€3f Products Co.-.-----. t '

W6tern lumber Co..-----------....--.--- * -l \y'/ertcrn [{ill & lumbqr Co.-..------- t

Weilern Pine Arrociotion--.-----.--- r

Wertsrn Pine Supply Co.-.----.------- * 't

WeycrhoeurerCompony.-.---.--.----.---i'"!f

Whita Erolhdr.-.-.-...---.-----...-----.-- I

Whila, Horry H.------,-----,------------.,-18

Wholerolc Forarl Produclr Co.----23

Wh:lc. Iunberncn'! Arrn.-...-.------ |

Wilhold Gluct, Inc.-..-..---...----.----.26

Wibon, forrcrt W.--.----...-.----........3:l

Woodride lumbcr Co..--.--..-.-----.--43

Wright Iumbcr Sqlcr, Pqsl---------- I

Zicl & Co., Inc...........,.-......-..-..-.-.-25

CLASSIFIED ADVERT|SlNHositlon Wrntod $1.50 prr line, mlnlmum $3.00; Help Wanted and othcrs $2.00 per llne, mlnlmum $4.00. Two llnes of address (your address or our 8or number) count as one line. Closing dstes fo, copy. sth and 20th.

HEIP WANTED

CTASSIFIED ADVERTISEMEl{TS

AMAITIOUS YOUNG MAN-with some experience for Yard Superintendent. Location: S. F. Bay area. Excellent opportunity for aggressive, alert man. Box C-49, The California Lumber Merchant, 108 West Sixth Street Bldg., Room 508, Los Angeles 14, Calif.

TXPERIENCED SOLICITOR to sell homeowners on commission basis for well established building material yard in San Joaquin Valley. Write Box C-57, The California Lumber Merchant, 108 West Sixth Street Bldg.. Room 508, Los Angeles 14, CaliI.

IMPORT PLYWOOD MANAGER-Are you stuck? If present situation seems limited, we ofier excellent position where advancement geared directly to ability. Manage sal'es of Portland,based national importer with established sales stafi. Good pay and future. Write giving background and particulars. Box C-54, T,he California Lumber Merchant, 108 West ,Sixth Street Bldg., Room 508, Los Angeles 14, Calit.

PLYWOOD SALES MANAGER-Portland, Oregon warehouse distributor has opening for man capable of creative and agressive sales admin,istration for established organization. We need experienced and arnbitious man who wants to better himself and earn good money. Advise experience and other particulars. Replies confidential. Box C-53, The California Lum'ber Merchant, 108 West Sixth Street Bldg., Room 508, Los Angeles 14, Calif.

BAY AREA WHLSL. LBR. & PLYWOOD FIRM-wants aggressive mgr. & slsmn, with selling-buying experience, profit sharing, Con'fidential, Box C-39, California Lumber Merchant, Rm. 508, 108 W. 6th St., Los Angeles 14, Calif.

Do You Need Quality Representation

Ihat Will Cost You Less ?

WE-NEED MORE 'Wtts TO REPRESENT IN SOUTHERN CATIFO'RNIA & ARIZONA

Speciolizing for the post 20 yeors in lhe efficienf dislnibution of Douglos fir, white fir, redwood, mixed species, dimension ond sluds.

TRUCK & TRAITER _ RAII. OR CARGO TRANSITS & DIRECT TI/IITI SHIP'IAENTS

We hove more thon 160 retoil ond induslriol qccounfs thof ore dclive, ond 325 Polentiol customers on our moiling list.

WE CAN-qnd WILL-furnish excellent references os lo our experience ond obility to perform, if you will write

lox G-59

The Ccrliforniq Lumber tflerchant Room lO& lO8 W.6th Strcct lct Angclct 14, Golilornic

Names of Advertisers in this Department using a Box Number cannot be diwlged. All inquiries and replies should be addressed to Box shown in the advertisement.

SALESMAN-wholesale plywood company, softwood and hardwood plywood to call on industrials and dealers in Los Angeles area. Contact George Wilson, Ray Hill Lumber Co., 2510 Hyde Park Blvd., Los Angeles 43, Calil.., Pleasant 3-3221.

EXCELLENT OPPORTUNITY FOR EXPERIENCED IN. DUSTRIAL LUMBER SALESMAN-in local area. Long established company expanding. Flease state qualifications. Box C-55, The California Lumber Merchant, 108 West Sixth Street Bldg., Room 508, Los Angeles 14, Calif.

SALESMEN calling on retail lumber or hardware stores. All Western States open on commission basis. Write Mouldings Unlimited, 8649 Firestone, Downey, Calif.

POSITION WANTED

SECRETARY-20 YEARS LUMBER EXPERIENCE-excellent shorthand and typing, manual typewriter. Call Marie Olson, FRontier 3-2356.

EXPERIENCED MILL SUPERINTENDENT desires change for more challenging position in remanufacturing, millwork or casegoods. Write Box C-58, The California Lirmber Merchant, 108 West Sixth Street Bldg., Room 508, Los Angeles 14, Calif.

EQUIPMENT FOR, SAIE

R.C. 150 HYSTER WITH SIDE SHIFT-EXCELLENT CONDITIONT-+8,000. Wall Dry Kiln Co., Inc., Call NEvada 6-3488. FOR SALE OR TRADE-Two 2U Flat Beds, with rolls-matched set. One Ross carrier, 66" blocks. One International lumber truck. Call or write, Eichrome Building Materials, 302 Middlefield Rd., Redwood City, Calif., Phone EMerson 8-1377.

Copelond Yords in Exponsion

J. W. Copeland Yards, a retail lumber and building supply organization headquartered in Portland, Ore., co,ntinues to be one of the largest on the West Coast. On December 2, Copeland purchased eight yards in Washington from the Columbia Valley Lumber company, Bellingham.

The transaction involved approximately $1,000,000, according to J. W. Copeland, president and general manager. The new acquisition boosts the number of Copeland Yards to 67, plus a wholesale company. Yards are located in Oregon, Washington, California and Nevada.

The yards purchased from the Columbia Valley Lumber company, a wholly-owned subsidiary of the Puget Sound Pulp and Timber company, Bellingham, are located at Blaine, Lynden, Ferndale, Everson, Anacortes, Oak Harbor, Arlington and Skagit Valley, near Mount Vernon.

Copeland said there will be no yard management changes and that eventually the new yards will be painted in the familiar Copeland colors of orange and black, with the big black cat insignia prominently displayed.

The Columbia Valley Lumber company is approximately 50 years old. For many years the company was owned by a group of Northern Washington lumbermen. Puget Sound Pulp and Timber company acquired the retail yards one and a half years ago. The retail yard at Bellingham uras not involved in the transaction.

Some of the J. W. Copeland retail yards are located as far away as the Imperial Valley in Southern California. The first Copeland yard was established in Portland nearly 50 years ago.

And then, of course, there was the absent-minded politician who kissed the pretty mother and then handed her baby a cigar. Or-wait a minute-was he really absentminded ?

.ALI POPAUN SPECTES

.ALt STZES

... the all new "VENT-AIR"

Att DOORS ARE HOT PRESSED wifh Type 2 Ureq Resin qnd Belr Sqnded. Core conslruction is qn qll-wood grid, wirh 29 horizontol Ribs ond 2 conlinuous Verlicols, spocing belween Ribs is 2Yc". End rqils qre 2V2", Stiles sre l3/q" ond lock Block oreq is 4x21". All doors ore guoronleed for one yeqr caoinsl delominqtion or defects in mqleriql qnd workmanship, ond will be reploced lN THE WHITE ON[Y. Doors must be properly hondled, slored ond seoled. All doors qre mqnufqctured in complionce wifh oll Commerciol Stqndqrds requested.

Regol "RESPE C"

o Hot o5 Pressedor 7-Ply Bonded Core Construction

"Regol Announces"

..BOJ{DED BIRCH

s1{0w00D D00Rs"

COirtPtETE[Y PREFIN ISHED

UNIFORM WHITE

WATERPROOFED STITES & RArts

DOMESTIC BIRCH

EXCEEDS C.S. t7t-58

SEVEN PIY BIRCH SKINS

"REGA["

QUAHTY CoRE

INDIVIDUATTY WRAPPED

Somples ovoiloble upon requesl.

Gomperitively priced.

\ t.l.c. sPEclFlcATloNs .. plus Modern Revisions +++

CUmberland 3-7538

EDgewood 5-1258

"Personolized Service"

QAALTTY is Our |llost lmportont Product !

"For o few cenfs more... You con Hsve s NEGAT DOON'' (Union Mqde)

"That f inal touclt" can often make order to make sure it is properly loaded and nrotected Orrr snrrr track accommodates twelve

for loading under cover. All

of diversified rail and truck shipments. rhey give individuar attention to every

shipment a very special shipment. Member California Redwood Association