The California Lumber Merchant - February 1959

Stop -Action Camera Study of Winton's Martell Mill

rfrHE cLIcK of the camera's shutter has stopped, I for a fleeting instant, the fluid motion on the busy log pond at \Tinton's sawmill at Martell. Even the charged atmosphere of whirring wheels and singing saws that permeates this pondside panorama emerges as a symphony of ragged., uirile beauty.

The big mill at Martell is an active place. $7ork goes on here the year round because the mill's extensive log decks arc jam-packed with enough raw material to keep the saws humming all winter long, when heavy snows prevent logging operations in the higher elevations of the tree farms.

$/inton's kiln drying facilities operate the year round, too, so that \VLN-DRI lumber is shipped 12 months a year. You can't find a more dependable source of high quality, kiln dried lumber.

For 69 years lVinton has been devoted to the production of high c1uality, dependably graded lumber. It is a product on which you can build. yoar busineJJ-now, and in the years to come.

SThy not get started with top quality \Tinton lumber now ? You'll find it pays. Give your friendly lVintonntan a call today.

SUGAR

THE CALIFORI\IA LT]MBER MERCHAI\T

Jack Dionne, Publisher

DIAMOND GARDNER RETAII STORES STAGE 2x8 SAIES DRM

The latest (December) issue of the interesting Diamond Gardner Digest reports on a recent sales promotion in the company's many California retail lumberyards. It was called a "2x8 Sales Drive," and the report says :

Bringing in 2,230 new accounts and ringing up a record sales month in August, the California Retail Division of Diamond Gardner Corporation showed one way to cure the recession-plagued lumber business.

Here's how the retailers' triple-threat treatment worked:

First, set a goal. Theirs was to make August the biggest sales-volume month in retail history. Sales goal was set at $2,000,000.

Actual sales fell short of the goal but the morith's volume was still good enough to break previous records.

Second, plan ahead. Employes were informed about the promotion in June and, by July, "2x8" had become a byword. The slogan stood for $2,000,000 in sales for August, the eighth month of the year.

Third, sell! Various media were used to acquaint the public with Diamond's time-payment plan and other services. Enthusiasm ran so high that 24 stores out of 56 exceeded their sales quotas-Martinez, Calif., by 56.3/c and Woodland, Calif., by 43.2/o.

J* JLu Joonn

(Editor's note: Diamond's Time-Payment plan works_ this slogan: "Lfse Diamond's Time-payment llan.-Nothing Down-Up to 93500-5 years topay.', The first of seven dinners.for company store empioyes of the 24 quota-topping retail yards iook place in Wobaland. Attgnding were personnel from five slores in Harold Schaeffcr's South Central district-Arbuckle. Fairfield. Winters, Woodland and Vacaville, Calif., including these store employes and Retail Division executive personnel: ___K-evin Jones, Ilarold Hillaker, Delbert Peiry, Don Wallace, Tony Martinez, Walter Allgaier, fuIarion Miller, John Green, Lester Motta, Harbld Schaeffer, Chester Hinshaw, Jadie Sullivan, Ervin PreimsL"rg"l Frank Durk, _Frank Pritchett, R. L. Wright, Tom Stowers, Lew Walker and William Harris.-

The staff of the Martinez, Calif., retail yard, which logped ijs August sales_goal by 56/o, includes Manager Julian- Cota, .Em_ery Montagne, Marlene Pighin, joe Rangel, Marvin McCamish and Frank Funkhauier. -

The Woodland, Calif., yard, the other highest quota- topper, which exceeded its goal by a3/c, ii staffid bv Manager Marion Miller, Tony Martinez, John Green, Darrell Howell, Charles Odneal, Ivan Martin, Don Wallace and Walter Allgaier.

Deqlers Enrolling in SCRLA'S 'Top Monogemenl Workshop'

The following retail lumber dealers and yard employes had signed up at press time for the Top Management Workshop of the Southern California Retail Lumber Association to be conducted by Arthur A. Hood at the Surf Rider Inn in Santa Monica, Calif., starting February 9 and running through the l3th. The $95 enrollment fee includes supplies and textbooks, with rooms available at additional rates in the new Inn. reDorts SCRLA Executive Vice-President Orrie W. Hamilton.

Bernard Anawalt, Jr., Hal Anawalt, Anawalt Lumber & Materials Co., Pacoima; W. G. Baldridge, R. T. Jones, Mason Lumber Co., Billings, Mont.; Guy Barnett, Leon Flynn, Rossman Mill & Lumber Co., Paramount; Bob Lynn, Rossman Mill & Lumber Co., San Pedro; M. F. O'Sullivan, Rossman Mill & Lumber Co., Long Beach; Russ Singer, Rossman Mill & Lumber Co., Wilmington; Carl E. Bauer, Bauer Lumber Co., Compton; J. Eric Beckstrom, Arcadia Lumber Co., Arcadia; H. F. "Red" Betts, Betts-Sine Lumber Co., Culver City; Russell P. Fritchey, Palm Avenue Lumber Co., Alhambra; John Golden, Flammond Lumber Co., Riverside; Doug Maple, Hammond Lumber Co., North Hollywood; W. N. Hathaway, Oceanside Lumber Co., Oceanside; R. H. Learned, Hal Newell, Learned Lumber, Hermosa Beach; Albert B. McKee, Jr., Kingston McKee, Forest Lumber Co., Pasadena; Herb J. Neville, Quesnel Supply Co., Ltd., Quesnel, B.C., Canada; James H. Nelson, Buena Park Lumber Co., Buena Park; Donald E. Pearson, Alsto Distributors, Ltd., Vancouver, B.C., Canada; Clifford Rose, San Jacinto Lumber Co., San Jacinto; Harold "Bud" Walling, .John W. Fisher Lumber Co., Santa Monica; Wayne Hull, Hull Bros. Lumber Co., Los Angeles; Wally Hull, Hull Bros. Lumber Co., Canoga Park; Norbert Bundschuh, Paul Forman, Myrtle Avenue Lumber Co., Monrovia, and George T. Wiley, Robert E. Marks, Richard Deininger, Jr., George T. Wiley Lumber Co., Long Beach; George Barr, Barr Lumber Co., Santa Ana; Robert Shaw, Gibson Lumber Co., Victorville; Art Van Roo, Gibson Lumber Co., San Bernardino; Ronald N. Spratling, Halladay Lumber & Hardware Co., Salt Lake City, Utah; Edward J. \Mood, Gibson Lumber Co., Albuquerque, N. M., and Dick Lang, Yosemite Builders Supply, Merced, Calif.

In this issue, we welcome these new advertisers into the family of California Lumber "Merchant-isers" :

65

LUMBER MER,CHANTS ASSOCIATION of

Northern California

will conduct a two-day

MANAGEMENT CONFERENCE

February 16th and lTth in Palo Alto

The following are among topics which will be discussed by outstanding practicing businessmen :

Financial Management-Depreciation

Construction trends-Insurance

Human Relations-Personnel

Merchandising-Advertisin g Sales-Taxes

Normcn P. Moson Succeeds Cole qs Housing Administrqfor

The White l{ouse has announced the resignation, effective at some future date, of Albert M. Cole, Housing and Home Finance Administrator, and the President has appointed Norman P. Mason, Federal Housing Commissioner, to succeed Cole, who will remain in Washington as executive vice-president of Reynolds Aluminum Service Corpora- tion, a construction contracting subsidiary of Reynolds Metals Company.

Norman P. Mason. formerlv a retail lumber dealer in Chelmsford, Mass., and former president of the National Retail Lumber Dealers Association, has been a very able commissioner of Federal llousing Administration. Under his administration of FHA, a number of important steps have been taken to make the mortgage insurance program available to all areas of the country, particularly in smaller communities. His appointment as administratcir of Housing ancl Home Finance is in recognition of the outstanding job he has done in FHA, said the NRLDA.

"Our industry has every reason to be proud of Norman P. Nfason's record and we all wish him rn'ell in his new undertaking," said H. R. Northup, executive vice-president, National Retail Lumber Dealers Association.

Notionql Wood Council Orgonizing Af Polm Springs, Feb. t2-13

New York, N. Y.-An organizational meeting will be held in Palm Springs, Calif., February 12-13, to start the National Wood Council to operate under the new Wood Promotion Program of the National Lumber Manufacturers Assn. The group was first discussed at the NLMAnnual last November, and the National-American Wholesale Lumber Assn. was one of the industry bodies agreeing to supply representation on and coooerate with such a Council. N-AWLA President Don R. Meredith will represent his association at the Palm Springs organizational sessions.

&^o* @@ C O}TTE IVI POR,AR,Y C E DAR,

Soft [ghts, music and a background of Lam-Loc Contemporary Cedar. mix this with an attractive price, a nice profit and multiply it times a million and you have an idea of the avalanche headed your way, especially if you're an approued Lam-Loc Character Wood dealer. It's important you know that hundreds of builders, architects, designers, interior decorators and the like have shown great interest in this newest of the new. Sorry, but space prevents us from giving you full details here. However we do tell all, including how you get approved, in a short six page document that's yours for the asking. Let us hear from you!

Ed Fountain Lumber Company, 6218 South Hooper Avenue, Los Angeles, California.

William Shakespeare wrote: Cypress black, as e'er the crow, Gloves as sweet as damask roses, Masks for faces and for noses; Bugle-bracelet, necklace amber, Perfume for a lady's chamber; Golden coifs and stomachers, For my lads to give their dears; Pins and poking sticks of steel, What maids lack from head to heel; Come buy of me, come buy, come buyBuy, lads, or else your lasses cry; Come buy!

Yes, the above is from Shakespeare's ,'The Winter's TaIe," and is a very high-class bit of advertising copy. He would have been a champion advertising writer had he lived in this advertising age. There are innumerable portions of his writings that testify to that fact.

In case you, dear reader, may be one who has been dragged against his best wishes to see and hear some starchy musical event, you may be interested in the following story. The little boy was in that fix, and when the orchestra leader waved his baton frantically and the stout soprano started her solo, he pulled at his father's coat-sleeve and whispered, "Papa, why is the man beating the fat lady with his stick?" The father said, ,,Hush! He isn't beating her." But the boy insisted: "Then why is the fat lady hollering?"

The little boy was of the same opinion as the drunk who was refused admission to a theatre where a symphony concert was just starting. The doorman said to him: ,,you can't get i1-you're drunk !" And the fellow said, ,.Sure Ilm drunk ! If I wasn't drunk I wouldn't want to get in here, would I ?"

A quiet little man named Calvin Cootidge was the author of many very memorable opinions. For instance, he uttered this classic: "We do not need more material development, we need more spiritual development. We do not need more intellectual power, we need more moral power. We do not need more knowledge, we need more character. We do not

BY JACK DIONNE

need more government, we need more culture. We do not need more law, we need more religion. We do not need more of the things that are seen, we need more of the things that are unseen. There is in the people themselves the power to put forth great men. There is in the soul of the nation a reserve for responding to the call of high ideals, to nobility of action which has never yet been put forth. There is no problem so great but that somewhere a man is being raised to meet it."

Hearing and reading of what the Russians have done and keep right on doing to keep free men worried and the free world in turmoil, brings back a speech that Winston Churchill made a few years ago. He recalled the fact that Europe was once threatened by the Mongol hordes under Genghis Khan, and the barbarians uron two great battles in the North and South, and Europe seemed to lay prostrate before him, and our civilization doomed. Then. said Churchill, "the great Khan died, and the Mongol armies trooped back on their ponies across the seven-thousand miles that separated them from their capital, in order to choose a successor. They never returnsd-" snd then Churchill added. "till now."

That Thomas Jefferson was a great man and a great patriot, no one will deny. But it must be admitted that, in some ways at least, he was a poor prophet. For Jefferson suggested that "our general government," as he called it, "should be reduced to a very simple organization and a very inexpensive one; a few plain duties to be performed by a few servants." And look at this plain, simple and inexpensive federal government today !

Since a bottle or *niJtey*r, i"nrrurrtly used as a gift between friends, especially in holiday seasons, the directions for discovering whether the stufr is good or not are contained in the following waggish bit of advice: "Pass an electric current through a quart of the stuff. If the current causes a precipitation of lye, tin, arsenic, iron slag and alum, you will know that the licker is just fair. But, on the other hand, if the booze hauls off and chases the current of electricity back into the generator-Mister, you've got yourself some good licker."

REDWOOD, like other commodities, can be bought at many prices. But, when you want the best you don't buy the cheapest. The BEST Redwood begins here, in company-owned and controlled timber.

MAILING ADDRESS: P.O. BOX 625 ARCATA, CATIFORNIA

TETEPHONE: VAndyke 2-2958 o

TELETYPE: ARC 27

REDWOOD

Deslers Vitol Port of Western Pine Assn. Promotion Progrom

The promotion of lumber factured by member mills of an important function of the over 30 years.

and lumber products malluthe western region has been Western Pine Association for

For the funds that are available we maintain an extremelv broad scope of activities. The goal to achieve the mosi promotion possible for each promotion dollar which will aid member mills to sell more of their products.

fn order to achieve our goal, you retail lumber dealers play a very important part. According to information recently received, 7l/o of. all lumber manufactured in this country in 1956 was used in building and construction exclusive of railroads. Of the more than two billion board feet of lumber manufactured in the WPA Region of California, 4-4/o stays within the state. You can readily see from these figures why you as retail lumber dealers ire considered a vital component of our promotion program.

Consumer advertising plays an imporfant role in our overall activity. This medium is used to tell as many people as possible.about the fine qualities of the species oi itri Rigion. Suggestions are made through illustrati,ons of the attraitive and effective ways lumber can be utilized to create a background for pleasant and comfortable living.

PeopJe are dreami4g, planning and purchasing lumber every day in the year. We deem it vital that we should app_e_ar as many times as funds will permit to tell our story. We feel continuity and repetition are essential in creating a demand for lumber from the Western Pine Region. With this object in mind, we primarily use half-page ads in black and white to achieve thfu purpoie.

'We are also selective irrthe magazines we use to tell our story. Our consumer magazines aie selected from the ones whose editorial content is basically devoted to the home and home improvement. Readers of -these magazines are the most likely prospects for the use of lumbei and thus ofier the greatest potential for sales by your yards.

Magazines-such as "Better Hoi"es and Gardens," "American Tfome," "Living," and "Building Manuals" of House and Garden and House Beautiful, andln the "How-to-do-itl' fi-e-ld, "Popular Mechanics" and 'iPopular Science," all have Western Pine Association ads with considerable frequency. All of these ads, in their copy, state the source of supply is the local retail lumber dealer.

Readership surveys of some of the magazines generally place our ads in the top 10 in the magaziie. Keyed inquiry returns corroborate this fact. That there is considerable interest b;r the public in building is indicated by the returns for 7957, which were up l8/o over the previous year. During this past year we averaged 400 inquiries each day from consumer magazine advertising. Persbnal interviewi with people who write in for further information as a result of this advertising indicate 56/o are definite prospects and can be readily sold. In California, 18 out of every 100 families, or.virtually one out of every five families, ieceive a mag- azine each month in whictr one of the Association's ads appears.

For the contractor and builder trade we use magazines such as "Practical Builder," "American Buildei, and :'N_4F_B Journal" to tell of the many fine qualities of the individual species in full-page ads eaCh month.

Architectural magazines are used to keep this profession informed. National and Regional lumber dealer iragazines are utilized to tell our story to you dealers. Here again, full pages are used for this purpose every month.

Altogether, 37 magazines having 354 ads with a circulation of over 100 million copies cairied the Association advertising. In 1958 this phase of our program was increased.

Two years ago we inaugurated a publicity program whereby editorial material is sent to all newspaperJ and projects.are developed which editors of consumef magazines feature in thcir editorial columns. We find this is a worthy supplement to our advertising since such material aids and abets our ads. It also brings tb the attention of readers who

By J.W.Sherar, Manager, Promotion Department

Joe Sharor delivcrcd the occomponying tolk of the 1958 convenfion of thc Soulhern Cqlifornio Rctoil Lumber Arsociolion.

The tqlk ic especiolly timely now in light of the iust-storting notionol promotion of lumber ond wood product3

might pass over our ads worthwhile information on our products.

Each article or project tells of some unique, economical or practical way our products are used to achieve an effect, to lower maintenance or to make more comfortable living for the individual. Like all programs at their inception, this one started slow but, as the editors become familiar with the material offered, we find the acceptance is increasing and more and more requests are'being received for additional material.

We have for years maintained an information service where we prepare and release news items, articles and other information pertinent to the Western Pine Region mills to rlewspapers, radio and television newscasters, trade magazines and others to keep you informed what is going on within the industry. We are also called on many times during the year to pi'epare feature or special articles for use by editors, authors and others.

Visual advertising through the use of l6mm. films is another phase of our promotion work. Through this medium we tell audiences throughout the country about tree farming and perpetuating the supply of timber, the manufacture of lumber along with general and specific suggestions as to usages and advantages of the product.

The two films we now have available, "The Bounty of the Forest" and "Operation Attic," are award-winning films. They are excellent for staff sales meetings, luncheon club programs, church socials, school students and other gatherings. Many lumber dealers make extensive use of these for the purpose cited above and we have had many compliments on their effectiveness.

Through a booking agency which specializes in television showings, we have been able to show both of these subiects to untold millions of television viewers. Virtually every day in the year, one or both of these movies will be shown iomewhere in the United States on television stations.

These showings are a benefit to all lumber dealers since they tell about a building material readily available at your yard. They also furnish you an opportunity to take spot annoullcements telling of your facilities to take care of the viewers' building needs.

Right _n9w we have in preparation lour Sft-minute segrnents which will be incorporated into 30-minute television programs along with other building material manufacturers. This program, titled "Building America," will be shown on

The ]lEW EXPENDABTE PAttET-

Anolher CAIAVERAS F I RST !

After months of testing in the field, Calaveras Cement Company proudly introduces a new expendable pallet for the shipment of sacked cement.

Now-lor the first time-youcan handle palletized cement without tying up working capital for conventional pallets, without the nuisance of pallet deposits, and ar ithout sack breakage from splinters or nails.

Warehouse your loads as long as you like, and when you ship them out don't worry about getting the pallets back. Calaueras expendable pallets com,e to you free!

Thke advantage of this patented Calaveras service. It's a service that only Calaveras can give, another in a long line of Calaveras "firsts".

CA1AVERAS CETIilT CO.

315 Montgomery 5t., Son Froncisco 4, Colifornio

Telephones DOuglos 2-4224

ond ENlerprise l-2315

CHICO FRESNO MODESTO OAKTAND REDDING RENO SACRAT\^ENTO SAN ANDREAS SAN FRANCISCO SAN JOSE SAN TEANDRO SANTA ROSA STOCKTON WATNUT CREEK

: Freight sovings of more thon holf o lon on every stondqrd flot-bed lood ore mode possible by the new Coloveros expendoble pollets, which weigh only five pounds eoch.

Stondord fork lift equipment is oll lhot's needed to hondle the new Coloveros expendoble pollets. Forks musl be ot leosl 36 inches long, ond set on 26 inch cenlers.

The new Coloveros expendoble pollets siock three-high, ond ore mode to corry 3l or 36sock loods. The bottom pollet in this stqck is corrying o lood of more lhon five lons.

Tree Forming Tops 46 Million Acres

Washington, D.C. (Special)The industry-sponsored American Tree Farm System of growing timber as a crop on talpaying lands passed the 46 millionacre mark at mid-year. An increase of I,28,752 acres since the beginning of 1958 brings the national total to 46,216,669 acres, according to J. C. McClellan, chief forester for American Forest Products Industries, sponsor of the American Tree Farm System. There were now 12,179 certified tree farmers-individuals and forest industries-a gain of 1,016 during the sixmonth period.

a minimum of 300 stations the first year. I am sure you will be hearing more about this program when it is ieleased.

Distribution of literature during the past year was the greate!t the Association has ever had. Even though production of lumber was dowr.r, it was quite apparent the cbnsumer was clefinitely interested in material that told about lumber.

Dissemination of information through the printed word and with illustrations in publications is an extremely importarrt selling tool. There is probably no better way to express to the consuming public ways and meatls lun-rber can be fabricatecl to achieve their needs and wishes. We receive many letters th.rougl.rout the year from people telling us how an idea or ideas suggested in some of oui publicatlons were of assistance to them in their building projects. Such letters are very gratifying and it is our aim to make our prrblications more effective and efficient as we go alor.rg.

Altogether,. we have 107 publications which iover many phases of builcling construction. They range from techr-ricjl aids to ser.ni-tecl-rnical publications to consumer items. Some are for dealer information, some of general interest ancl some for specific purposes. If you are not familiar with the various types available, it would be well to secure this information for mauy of them are designed to aid you in your business.

Write to the Association for a schedule of Publications to ascertain what we have. Secure items which will fit in with your merchandising program in quantity lots through the Association or, better yet, request them from the mill which is supplying yotl with lumber. When adaptable to your selling program, they will aid you to get more business. If they do not fit in u'ith your sales program, consider changes that might be rnade whicl-r will enable you to take aclvantige of the material available.

Personal contact in the field is one of the most successful tools in the l.rands of the Association. It is imoossible for sales managers of all the mills to visit each of thelr individual accounts. Thus the field men of the Association tend to compensate, for this. Nine men are employed for this purpose ancl make o,ver 10,000 calls in a year oir retail lumberyards, buyers, sellers, speciliers, designers and various govern- meutal agencies. Many a dissatisfaction has been siraight- ened out, many questions answered and many problims solvecl which have been of assistance in sale of our oroducts. Y.ty untold rough spots have been smoothed down among the industry's customers through the calls made by these men.

Though field representatives cannot take orders, they stimulate interest in Association literature, films and member mills' lumber items.

This, in an all too brief way, is a summarv of the manv methods and activities we use to increase ihe acceptance and sales of species manufactured in the Western Pine Region. Some of these are directed to you as dealers. Many more are directed toward the consrrmer so as to make it easier for you to sell these products. All of it is aimed toward maintaining and increasing demand and sales for lumber and lrrmber products.

I)ue to the composition of our organization and the restrictions under which we operate, it is not possible for us to engage in direct selling of the products manufactured by our mills. All we as an Association can do is to create a desire, presell and encourage prospects to favor lumber for their building requirements. We believe, feel and direct our elTorts torvard this end so much that we increased our budget 12/c this year to expand our activities.

To be effective, all our promotional efforts must have follow-up to get the order or our work has gone for naugl-rt. We have every confidence in the world that you as retail Iumber dealers will follow through and complete the sale.

Lumber is about the only item you sell which is generally available only through fellow lumbermen. Xllost other items you handle can be secured through other outlets such as rnail order houses, applicators and a variety of stores. Competition for the sale of lumber is usually among your fellow deal ers.

Recently I heard a prominent Northwest Architect, Mr. R. B. Price, who has developed quite a reputation for using wood construttion, state the reasons why he specified lumber for his products. Here they are :

"It is readily available.

"It is locally produced.

"It is competitively manufactured and competitively solcl bv manv distributors.

-

"Theie are competent trades and crafts available locally to fabricate stock items or specifically engineered compotrents for our every requirement.

"It is durable under all tvoes of conditions.

"lt is attractive in appearince.

"It is field proven."

These comments should be reviewed by each of us every working day. What other building product can claim so much, and where else but a retail lumber dealer can you obtain such a oroduct?

Big Western Pine Color Ads Hit Public in Februory togozines

A striking new concept in lumber merchandising-and a new approach to Western Pine industry promotion-will kickoff in February and March editions of carefully selected consumer magazlnes.

Color, plus its beauty and drama when combined in bright effects with the natural warmth of wood. is the kev to Westen.r Pine's new advertising slant. And to sell the idea, the \A'estenr Pine Association has gone full-tilt to the use of full-color consumer advertisements throuqh 1959.

Harold Ford, San Francisco, chairman of ihe Association promotion committee, noted the concept is a fresh one, though \A/estern Pine's campaign l-ras been punctuated with full-page, four-color advertisements from time to time in recent years. Some continuity was sacrificed to meet the extra costs of the expensive color program, but Ford said the impact of the color ads and the color-on-wood idea is hoped to more than offset this.

American Horne, Popular Mechanics ancl Popular Science magazines open the door on the new campaign in their February issues. The American llome ad will be a full-page, four-color insertion built around a sparkling living room scene, with lumber paneled walls stainecl in a brilliant "Fuego Flame" red, all against a black background.

The "mechanical" book advertisements will be two-page spreads, with one of the pages in full color.

March editions of Living for Young Homemakers and Better Homes & Gardens will wrap up the kickoff in the conslrmer line. House & llome, a builder-architect publication, will carry the color theme to its readership in a twopage color spread in March, and a followup single page color ad in April. Architectural Record will have a twopage spread featuring color in its special May edition Record Houses for 1959.

New color ads will appear periodically in the con-

tr's DollARS rO DOUGH1|UTS

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SPECIFICATIONS

FACES

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DIMENSIONS

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sumer magazines throughout the year. The retail lumber dealer is always listed as the source of supply.

The traditionally strong trade-magazine campaign, including full-page black-and-white advertisements, will be maintained. Some of the special trade ads will promote the color idea, though the ads themselves will not always be in color.

The Western Pine Association also plans to back up its color campaign with new literature items, a strong newspaper and. magazine editorial publicity program and other promotional outlets.

N. W. Ayer & Son, Inc., Philadelphia, has been the Association's advertising agency since 1923.

Alder Veneer Tried Out

Tillamook, Ore.-Miami Veneer Co. is making trial runs of alder veneer at its plant here. If proven practical, it will doubtless find demand because of special virtues of this wood.

Just to Keep fhe Record Stroighr

A story in a recent issue of The CALIFORNIA LUMBER MERCHANT attributed a Tacoma forum last year on wood construction in schools to the Douglas Fir Plywood Association. The DFPA has asked us to set the record straight.

This was a panel discussion on the "Logic of Wood in Modern School Design." Some 240 architects, school officials and civic leaders participated. Aimed at making this region more conscious of the potentials of wood, the forum achieved national recognition.

The idea originated with the Tacoma Lumbermen's Club, and a special committee of club members headed by Henry Hewitt, Jr. of St. Paul & Tacoma Lumber Co. handled the entire execution of the project. The committee had the assistance of the personnel of several interested organizations, of which DFPA was only one.

The Tacoma Lumbermen's Club organized the project in the hope that it might set a pattern for similar forums that could be sponsored by organizations in other parts of the country interested in markets for wood products. The club has prepared a report on the mechanics of organization of a project of this type. Write Tacoma Lumbermen's Club, Box 757, Tacoma, Washington.

Generol Box Adds Don Beord

Kermit Noble, salesmanager of General Box Distributors, Lumber Division. announces the addition of Don Beard to his East Bay sales force. Beard goes to General Box from Kansas City, where he had spent eight years in the building materials and lumber distribution business. Besides Beard, General Box's lumber division is also reoresented bv Bob McPherson, a transfer from the Box diviiion, who services the San Francisco-Richmond area trade. Noble stated.

Deqler fo Auditor Job

Chico, Calif.-Richard A. Nygren has been named a traveling rruditor for the California Retail Division of Diamond Gardner Corp., with headquarters at Fair Oaks. Until his promotion, Nygren worked at the Livermore, Calif., retail store as a salesman. He joined the company in 1947 after seeing service with the army in the South Pacific during WWIL

Hogon Wholesqle Joins ttl,lANC

In the Bulletin to its members dated January 12, the Lumber Merchants Association of Northern California welcomed Hogan Wholesale Building Materials, of Oakland, to an Associate membership. Bob Hogan is president of the wholesale distributing firm.

most practic€d. eye is sound, firm wood fully up to grade with proven and tested glue line. Herein lie the seciet of .Long-Bell Plywood'e greater uniform strength. This is where "hidden qualit5r" really counts.

There's a Long-Bell Ptywood made especially for your job; paneling, sheathing or marine use . interior *a *t"Jo.

And, even though we think we have the best plywoods ever made, we're constanQy working to improve them.

That's why you're years and dollars ahead with Long-Bell Plywood the plywood with "hidden quality".

what you

@enilscc that rnokes

From 2? Modern PlantsLong-3ell ,Supplies These Quality Wood Products: ',:

LUMBER: West-Coast Fir, Henrlock and Cedar, Ponderosa Pins, California Douglas and WNte Fir. Southem Pine and Ha:dwfuds:, oAK TLOOnTNG ,:.

I,ONG-BELL FLAKEW@D@

I.ONG-BELL VEN-O-WOOD@.

MILLWORK & Plywgp{, Postq Poles i,riffiCj;'g'- * and Pilini pressure Fiidbtrtrs' Dougras g::j*"lTjl-95t"'

Fir and Ponderosg Pine Window and -Door Frames, Window Units, Sash and Doo*, Glazed Sash, Induetrial Cut Stock Pondetosa

Dut Stoclq Pondr Pine Box Shook, PLYW@D: Fir, Knottv ldaho White Pine ind Ponderosa Pine, FidTexture 1-11, Birch. Philippine Mahogany, Tlyron and other special iteme.

PRESERVATryE TREATtsD PRODUCTS: Lumber, Pentachlorophenol ("Penta") and Wolman Salts@

KTTCHEN CABINETS: Rift Grain Fir and Birch Fronts.

PREFABRTCATED TRUSSES ANDFRAMING, ] WORTIIWOOD'. End Grain Strip TIOC|RING.

The J. W. Copelond Yqrds

sO-Yqrd, 4-Stote Empire Cqrved in Lumber

(Rebrinted Courtesy of "This Earth"Kaiser Industries)

The year was 1895. The nation was beginning to flex'its economic rnuscles for the first time. Grover Cleveland was president and the first surges of the country's growing imperialistic sentiments were making themselves felt.

-F9r a youlg man in Fredericksburg, Iowa. it was a year of decision. His name was Joseph Copeland; the deciiion was to set rlp his own business-a retail lumber yard.

The results of that venture have spanned 63 years and been felt in seven states. Today the name Cope- land is affixed to one of the nation's largest retail lumber and building materials companies owned by one man.

It consists of 50 retail lumber yards spread over four statesOregon, Washington, California 1nd Nevada. A wholesale division, located at company headquarters in Portland, rounds out the picture.

The route by which one yard in Iowa grew to a halfhundred on the West Coast was a long and circuitous one. In 1912, after opening several more yaids, Joseph Copeland sold out and moved himself and family out to Idalio and finally to Montana, where he re-entereh the retail lumber business with a string of yards. In 1913 he moved onto the Oregon scene with incorporation there of Copeland Lumber Comoanv.

Soi 1. W "Joe" Copeland was put in as mallager of the company's first Oregon operation, the Lents yard on Portland's eastside. There the firm's present owner and president learned the business with stints as bookkeeper, yardman, even janitor. Soon he was ready to try his wirigs.

The senior Copeland helped his son start fis own companythe J. W. Copeland Yards. And the familiar story was again repeated : one yard led to two two to thre-e three to four . and in 1923 thg new firm was incorporated.

P:qth overtook Joseph Copeland in 1926. Young Joe quickly set to rvork consolidating the family interesti. He sold Copeland Lumber's Montana operations to Monarch Lumber Co. and made the remaining yards an affiliate organization of his J. W. Copeland Yards. Since then the only changes in the Copeland firm have been ones of steady growth.

Copeland Lumber today ranks as the oldest and biggest_lum_ber retailer in Oregon, among the largest in the Pacific Northwest. It employs nearly 300 employes, has assets in excess of $4,000,000.

_^Lum^be^r, naturally, is the biggest sale item . roughly 50,000,000 board feet a-year. Next biggest is wallboard, ptywood and the like . 20,000,000 feet a year (which includes a considerable volume of Kaiser Gypsum wallboard and insulating board plgducts). Third: hardware and paint.

The string of 50 yards (20 added since 1940)-is concen-

TOP IEFT PHOTO: Bob Chopmon (right), monoger of the Copelond Wholesole Co., with Bob Rondqll of Koirer Gypsum Soles.

IEFT: With 50 reloil lumboryords on the b@k3, you con imogine whol o behive of octivity the home offi<e is.

RIGHT: lvtodern equipm6nt. efRcienl operolion is the keynole in fronogemenl of eoch of the Copelond yords.

[EFT: The Hordwore section of th6 Mullnomoh, Oregon, reloil yord i3 typicol of lhe well-ordered, roomy slore., Jusl 3e tho59 well-looded islond disploy counleri, ond imogine lho lhou3onds ond thou.ond3 of ilemr in inventory.

RIGHT: lunber, 196!q6y61y- wherol Tho Copelond reloil yordt oro locoled on lhe booming Wast Coorl ond, noturolly, nol one of the smorlly monoged yord3 ir going lo be cought 5hort when o yord, of 'which thii one i! lypicol, gcii on ' ords.

J. W. "Joc" COPEIAND (risht! it ownq qnd prcridant of the Rrm founded by hi! fothq in 1895. Al for lcft in bqnk of phot6 qt laft i! BUDDY DUNBAR, tho Copctdnd ofRcc nqnqger qnd rcond - in - c@mond. Cenlq ir H. B. SHAFER, purchoring ogenl, qnd, right, Oqdit Mqnoger DON GRAHA^4, qnothar of th€ xoy mq in Copelond orgqnizolion

trated most heavily in Oregon, where there are 31. There are nine in California, seven in Washington, and three in Nevada. The city of Portland itself accorints for five of the Oregon total. The wholesale division, Copeland Wholesale Co., has its warehouse at company headquarters in downtown portland. 'l'he warehouse boasts 40,000 sq. ft. of storage area. Man_ ag_e-r of the rvholesale_company is goU Chapman.

DOUGTAS FIR REDWOOD ond FIR PLYWOOD

o Sluds, Boqrds

o Dimengion Lumber

o Plqnks, fimbers

o Rqilroqd Ties

o Industriol Cuilings

N2)

fflRil-llnsr W(2orhr?o,o,b

BEVERTY HILIS, CALIF. t95 S. Beverly Dr. Phone BRqdshow 2-0641

SAN RAFAEI, CAIIF. P. O. Box 569

Glenwood 4-2gl0, TWX SR 64

EUREKA, CAtlF. o (Generql Ofice) 630 J. Si.

Hlllside 2.3764, TWX EK 84

. Kly men in the J. _W. Qopeland Yards -- Copeland Lumber Co. combine are Mr. Copeland's right-hand'man. Buddv Dunbar, office manager; Don Grahaml credit manager; Biil Barnett and H. B. Shafer, purchasing agents, whJ handle Sjl.yara purchases other than those mide-through Copeland Wholesale.

Joe Copeland is an intent and active man who is always on ths move, visiting his most remote (he was jus_t in the California desert yards in January tOsO;, as well as nearby yards, and promoting the iumbei industry.

He's a past president (1951) of the Western Retail Lumbermen's Association, Seattle ; was elected dealer-director for the National Retail Lumber Dealers Association in l94g and served on its Executive committee for three years (1949-51). He has also served on the Lumber Dealeri Re_ search Council, a subsidiary of the NRLDA.

A graduate of the University of Minnesota, Dealer Cope- land has allied his current educational interests with Lewis and Clark College. where he serves on the board of trustees. His daughter, Helen Jo, however, enrolled at the University of Southern California.

A; _to th_e future, it looks like more of the same for Cope- land Lumber. There hasn't been a year since 1950 that'at least one new yard wasn't added to ihe chain. The three in Nevada were all opened since that time. Though the company has cccasionally found it necessary to closJsome yards because of fluctuating market conditions, the predominant pattern of profit and expansion should continue unabated ror many ,v"ears to come.

. Further expansion' of the Copeland company into Calilornra was made at the very start ol 1957, when f. W. Cope_ land Yards of Portland puichased the retail yards of the ota Hammond Lumber Company in Brawley and Holtville, in

l!0w! rcflGIYFE Handsplit Redwood Fencins

Polings - - Mortised posts - - Splir Roits

o Pleose Nofe Our NEW Address ond Phone Numbers:

625 South Fqir Oqks Ayenue, Posodenc, Cqlifornic RYan

l-6557

SYcsmore 3-3t69

Imperial county, from Georgia-pacific which had completed its purchase of the ings a few weeks before.

Corp., Portland, Hammond hold-

At -that time, it was announced that Leslie Marquard would continue as manager in Holtville, and \M. p. Ccirwin at Brawley, as reported ln The CALIFORNTa I_UMBER IvIERCHANT of lanuary lS,1957. ^

Since then, Coplland Ya_rds has expanded deeper into the Uolclen State wtth three later yard purchases J old Ham_ mond's last to be built, and moit modern, yard, the Sanla Ana one hard by Disneyland; the former Hammond varcl at Rosemead, and thenat the end of l95g and with pur_ chase just completed last month in the start of 1959_its latest California acquisition, still another old Hammond retail yard, the one at Arcata, which became one of the California J_, W, C-opeland yards and (at turt .ou"ij ii " company's 50th in four states.

The latest information available showed M. E. Treadeold as.manag_er of the Santa Ana yard; Cyril Carpenter rian_ aging in Rosemead.

ThS other four yards, most.of them original Copeland en_ te-rp_risj.1, and all now operating under the new srate name 9l.J. W, Copeland Yaids of -California, are in Bannins (t(rversldg county), managed by Keith White, who recentl| replaced Darryl R. Petrusha:Bishop (Inyo county), man_ 1g"9 f: George Snow; I,one Pine (inyo iounty), managed by E. F. Lasky. and the Copeland yird in Rosamond (K?rn county).

President-General l\{anager J._W. Copeland was quoted at the time of the California yard purchases jn l9S7 a, say_ ing that his company would operat-e the long-established oid

Hammond retail yards with the customer and service al_ ways uppe.{most in mind. The lineyards carry a complete line of builders hardware and roohng in adiition to the standard lumber items in all Copeland-California yards.

The First Greqt Quqlity Solesmon An Editorial

The first great creator of, and booster for quality printing that history"has any record of was Erasmus.

He operated a great printing establishment about the year 1500 in Switzerland-where he had skipped to avoid religious persecution-and he inaugurated for the first time in history, quality printing. He printed mostly bibles.

Instead of small type, closely printed all over the page such as the world had become accustomed to, Erasmus decided upon the beautifully typed page, using fine type and fine printing paper, with proper widths of columns, of margins, etc. Many of the fundamental rules of book print- ing in use today were conceptions of Erasmus.

And he used as his slogan-,,Compete in euality, not in pliss"-3nd history credits him with being the author of that merchandising thought. And he derided and con_ demned cheap printing, while boosting quality products.

And the business world today uses his ideas in discus_

sing quality products of all kinds. For this ex-monk was a very progressive fellow indeed.

USP Sales $t Million per Dqy

United States Plywood Corporation reports record sales and substantially improved earnings for the quarter and the six-months period ended Oct. 31, 1958. Consolidated net earnings_ be_fore taxes for the six-months period amounted t-o -$12r624,5Cf. Net earnings after taxes amounted to $7,702,0w.

Sales established record highs for any six-months period and any quarter in the company's histoiy. Sales for tlie six_ month period ended-9St-ob.t 31, 1958 were $115,297,0@ as compared with $107,226,A00 f.or the same period oi last year. For the quarter,e_n.ded_O-ctober 31, sales were $61,930,0601, compared with $54,835.,000 for the same period last year.

The month of October showed the hiqhest sales of anv month in the company's history-$23,40:6,000. It was th"e hrst month in the company's history in which sales aver_ aged over $1,000,000 fofeach working day.

'Good Service' Still Keynote In Completed Erponsion of Smith-Robbins Lumber Co.

Bill Smith, general manager of Smith-Robbins Lumber Corp., Los Angeles wholesale concern, brought the long-planned expansion and building program of the progressive, young distributing yard to successful ccinclusion last month when the bright new offices located at 6800 Victoria Ave. were completed.

The office building was the last structure of a remodeling schedule that included three new storage warehouses constructed by Empire Steel Building Corp., new and expanded mill facilities, and five units of mobile operations equipment. Although Smith-Robbins is one of the oioneer wholesale lumber firms in southwest Los Angeles, it is just during recent years that Bill Smith has been at the helm of administration and operations.

The face-lifting schedule also included streamlining the sales and service, remanufacturing division and general ofifrce personnel. "We started out several months ago to build a close-knit, hard-hitting group of lumber people and we believe we now have just that kind of a staff," said young Smith.

To accomplish the end product it was, of course, necessary to furnish the employes with the tools and the inventory. These they have in abundance. The fine new warehouses will accommodate in excess of two million board feet of lumber in undercover dry storage. The mill is geared to handle, in a fast, efficient manner, any load pull developed by the sales staff. And the offices have been planned for both beauty and comfort.

The interior decor- is a permanent displiy of the products sold by Smith-Robbins. The general offices house the clerical staff and this section of the building is finished in Pacific Coast

softwoods. Secretary-Treasurer David Robbins sports a beautiful new office in incense cedar. with a dark tone finish. The reception entrance companionway is also finished in cedar with a light, gay color. The sales staff have a soft, quiet tone in their office, which develops an atmosphere of harmony and efficient technique in the present-day, hard-hitting sales effort.

To enhance the modern features of the new building, all ceilings are finished in acoustical tile, which naturally develops greater efficiency in work accomplishment.

No 'Holes'in This Organization

In building the new plant, wHich is the last word in smooth operation and good housekeeping, Bill Smith also concentrated on building a young, progressive staff. Although his office is completed in beautiful wormy chestnut, there are no holes in the organization. His lieutenants are experienced in all phases of lumber procurement, remanufacture and sales.

Yard Superintendent Jack Eggars has been in lumber all of his life. He is thoroughly familiar with handling and operations at all levels. Under his management the operations force of 35 pulls as a unit in production and shipping. The yard is situated on a l?-car spur which facilitates incoming and outgoing shipments.

'ihe experienced sales stafi includes Dan Hilton, Dick "Ski" Voelzke and Al Weitz-all young men with sales vision and lumber experience. The order desk and statistics are in the capable hairds of a veteran lumberman, Earl Spargur. And last, but not least, Ruth Williams and Alice Holcomb are the capable "Girl Fridays" who keep the boys functioning efficiently.

Smith-Robbins Lumber Corporation appears to have all the tools, inventory and sources of supply. And, most of all, they have enthusiasm, youth, "know-how" and the will and energy to render good service-so necessary in this age of competition.

President Wm. T. Smith, Sr.

Vice-President "Bill" Smith, Jr. Secrelory-Treosurer Dovid Robbins

TOP ROW: ([eft) Solesmon Al Weirz. (Second, l. to r.) Solesmen "Ski" Voelzke, Don Hilton ond Order Daskmon Eorl Sporgur, (Third, L to r.) "Girls Fridoy" Ruth Wiflioms ond Alice Holcomb. (Righr) Yord Superinfendenl Jock Eggors. BOTTOM ROWr ([eft) The Smith-Robbinc lumber invanfory is well-protected from ony wmther in one of lhree huge Empire Steel Buildings erecled in record lime ot the dirlribufion yord. (Center) Sqwdust disposol unit. (Righr) Scene of busy mill

SAGINAW CEDAR SHINGLES

Hove prolected Colifornio homes for 40 or more yeors, ond still do so.

SAGINAW CEDAR SHINGLES

Hqve been sold oll lhese yeors by

SAGINAW SHINGTE COMPANY PRODUCES

16"-5/2 #t Shingles

16"-5/2 #2 Shingles

16"-5/2 #3 Shingles

16"-5/2 #l Hip & Ridge 6" ot 7"

24"412 #l Shingles

,4rr-412 #2 Shingles

16"-512 Undercoursing wide

18"-Sl2-1f 4" Undercoursing wide or 2Ol2O Pock)

tAV Olalollik Sh'u/ aa

Bf le \io',ae Age

He Liked Her Tolk

An old Irishman had collapsed in the street and a crowd gathered quickly, as crowds always will.

One woman, Maggie Riley, shouted:

"Give the poor man some whiskey."

Nobody paid any attention to her but each offered some

suggestion of his own. Again Maggie Riley shouted:

"Give the poor man some whiskey !"

Then the agonized voice of the collapsed Irishman rose high:

"Will the lot of ye hould yer tongues, and let Maggie Riley do the talking !"

IDRC Scles, Merchqndising Librcry To Help Deolers lmprove Soles

The Lumber Dealers Research Council announces the availability of another practical aid in its program of services to dealers-the L.D.R.C. Sales and Merchandising T-ibrary, y^hich consists of five volumes containing informa"tion sp-ecifically. designed to help dealers in thJ improve- ment of their sales effort.

GIUICK.DRYING SEAIER

This pole gloss cooting seols ond finishes wood surfoces. lt is fost-drying. woterproof . . . ond resistont io dir| ond grime, soop scrubbing ond hord weor. THIS lS A CUSTOMER PLEASER THAT CAN'T BE BEAT!

Cqll or Wriie us for Triql Order

We guorcnlee you won'f be disoppointed

SECURIIY PAIlfi

l62t No. Indiqnq Street, Los Angeles 63

Telephone: ANgelus l-0358

The five volumes cover Marketing, Salesmanship. Usins the l\Iodel Home, Advertising and-Public Relations, arrl The Lu-Re-Co Story. Everythlng from conducting market research in local areas to preparation of television scripts is covered in the five volumes. The analysis of "making a sale," the things to consider in site sel-ection, and hoise placem-ent with landscaping are important topics taken up in the LDRC booklets.

Price for the five-volume set is $19.50. with discounts oll purcl.rases of two or more sets. They are available from Lumber Dealers Research Council, Si;te SOZ-Ring Building, lSth and M Streets, N.W., Washinqton, D.C.-

L. A. Hoo-Hoo-Eftes to Fete Bosses Feb. 9 ot Rodger Young

This is the month, and February 9 is the date, for the annual fete of Los Angeles Hoo-Hoo-Ette Club No. 1. The lumbergirls Jetur]l to Rodger Young auditorium this year !o11he popular "Boss's Night" and it will get underway at 6:29 p.m. in the spot's new Coral Room.

..If the past three.years are any criterion, the conviviality, dinner and entertainment provided by the girls will again be without equal-so don'i make them havE to twist four arm when they urge you to attend the annual "B6ss's Night," Monday evening, February 9.

Notionol Retqil Deolers Assn.

To Offer

Solesmonship Study

ln Regionol Associotions

The National Retail Lumber Dealers Association last month announced to its federated associations the availability in February of its new Sales-Maker Program to provide to retail yard manag'ement a well rounded, instructive discussion of the principles of professional salesmanship, as they specifically apply to the building materials business. The first seminar, "Customers Are People," prepared in cooperation with the U.S. Gypsum Company, is to be made available to lumber dealers nationally through their state and regional associations.

It is designed to help yard management everywhere to lay before their employes the proven principles of

INTAI{D TUMBIR COMPANY

professional salesmanship. The program seryes as a reminder of valuable and basic selling techniques to those who have sold successfully for years, and emphasizes the basic principles of salesmanship for those who are just starting out in the industry.

The Program is planned specifically to meet two of the problems encountered in efforts to conduct comprehensive sales training in the retail lumber industry; namely, the shortage of trained instructors and the scattered location of employees to be trained. It gives to yard management all of the tools required to expose their sale.smen, yard men, truck drivers-in fact anyone in their organization who comes in contact with the public, an understanding of the basic principles of good selling.

"The single, most important action that can be taken to enable the retail lumber industry to take advantage of the forthcoming up-swing in general building activity is to better equip its employes now for the selling job that must be done." states NRLDA Executive Vice-President H. R. Northup.

Ooklqnd Hoo-Hoo Glub Reodying

Annuol Birrhdoy Porty - Feb. 20

Chairman "Sky" Lewis announces that plans are well formulated for the Oakland Hoo-Hoo club's annual Birthday Party Dinner-Dance, Friday night, February 20, at the Claremont hotel in Berkeley. The party will be held in the Empire room, the hotel's newest and most elegant room, with plenty of elbow room for a private bar, a fivepiece orchestra, seating room and dancing space lor 2OO lumbermen and their ladies.

The cocktail hour will commence at 7 ;39 p.m., with dinner following at 8:39 p.m. Tickets are now on sale ($6.50 per person) and may be obtained by calling Lewis at Gamerston & Green, Bill Johnson at Hobbs Wall Lumber Co., or Ticket Chairman Bruce Jacobsen at Sun Valley Lumber Co. in Lafayette.

HorryH.Whife Opens Offices in Long Beqch

llarrv H. White. veteran wholesale lumberman who for -"try y.ar. maintained offices in Los Angeles, has reopened his establishment in the Ocean Center building in Long Beach. California. White has been identified in wholesale lumber distribution in the Southern California area for the past several years and will handle direct shipments of all species of Pacific Coast products, including specialty items for the retail trade.

The telephone number of the new Harry H. White Wholesale Lumber Company is HEmlock 6-5249.

"We shall be representing quality mills in British Columbia, Washington, Oregon and Northern California and will offer all species on a direct-shipment basis," White s41cl.

For

d'ist'inct'iae panel'iyLg. . .

s,Irrrr?s, RED

CEDAR,-€}

for any 'interi,or decorat'ing theme - from Early Ameri,can to Modern

RED CEDAR-distinctive and practical. Distinctive because Red Cedar features beautiful coloring and grain. And practical because of its high insulation factor, as well as an exceptional resistance to swelling or shrinkage.

In either knotty or clear grades, Red Cedar takes paints, varnishes or stains readily with handsome results.

In construction work, f.or siding, sheathing and, subfloorins, suggest Red Cedar. This strong, weather-resistant, even-textured wood is used wherever durability and non-warping are important. And it is carefully dried, assuring accurate sizing and improved working qualities, insuring lower maintenance costs.

Write for FREE illustrated Facts Folder about Red Cedar to: WESTERN PINE ASSOCIATION, Dept. 701-K, Yeon Building, Portland 4, Oregon.

Western Pine Association

membar mills monulaclure lhese woods to high stondords of seosoning, groding ond neasuremenl

ldaho White Pine. Ponderosa Pine Sugar Pine White Fir Incense Gedar Douglas Fir. Larch Red Gedar.Lodgepole Pine.Engelmann Spruce

Pine Tree Forming Guoronfees Lumber Tomorrow

Finqnciql Guorontee of NHIA Cerfificqle Now Covers Gertqin Stropped ond Seqled Shipmenls Previously Unprofected

Effectiveness of the National Hardwood Lumber Association's valuable financial protection on nationally graded hardwood shipments was enhanced starting the first of this year. Coming into operation on January 1 was a new provision under the Reinspection Guarantee which will extend the financial protection to shipments of hardwood lumber in strapped bundles. What is more, the Guarantee will apply on such strapped parcels, even though at time of original inspection they are "piled down" for later shipment. Up to now, the Guarantee was void on all "piled-down" inspections made at point of origin.

This significant action was authorized by the board of managers at their meeting during the convention in Chicago this past November. Ever alert in its responsibility to keep pace with changing conditions in the industry it is designed to serve, the Association has created this new service in recognition of the practice, now become quite extensive, of shipping lumber by truck.

The new procedure is established by revision of Article VIII of the National Reinspection Regulations and Guarantee, and the pertinent provision will be found in the 1959 Rules Book. Coverage is thereby extended to National Certificates which are marked "piled down and strapped" and sl-rowing official seal numbers. provided shipmenf is made within seven days after original inspection. In the event of later complaint, a shipment carrying this type of certificate will be eligible for the reinspection privilege subject to the basic provisions in the Reinspection Regulations with the added stipulation that warp, stain and checks shall not be considered defects in making a reinspection. The usual ten-day time limit will govern the filing of applications for reinspection.

Shippers must undertake the responsibility for strapping

bundles at the time of original inspection. This includes the supplying of steel strapping (at least two straps per bundle), labor, and equipment. National Inspectors have been furnished a supply of official seals, and will affix one seal to each parcel under the clip before the clip is tightened.

National Inspectors are authorized to provide this new type service only on specific request. Members who wish to avail themselves of the service are asked to insert their request in their written orders for original inspection.

Western Pine Associofion "Sources" Directory Out

A listing of some 400 Western Pine region lumber manufacturers and the products and product services they make available is contained in the 1959 directory for the \Arestern Pine Association, just published. The mill membership of the Association represents approximately 85/" of the total lumber production of the huge Western Pine Region.

The directory shows mill locations, sales offices, and such details as species, branding, kiln-drying facilities, staple products, special products, packaged paneling, and many more. Estimated capacity of each mill is also indicated.

The first full-color directory cover in the Association's history will not only provide it colorful identification, but will carry on the theme of the Western Pine industry's new full-color ionsumer advertising campaign which gets underway in 1959-the merchandising concept of selling the colorability and workability of \\restern Pine Region specles.

Copies of the directory may be obtained by writing to the \Vestern Pine Association, 510 Yeon Building, Portland 4, Oregon.

White Fir

Ponderosq Pine Engelmqnn

Spruce o Douglos Fir

Mixed or Stroight Truck & Troiler Shipments

From Quolity Mills in Arizonq - Colorqdo & Utoh

1(ATBAB LUMBER GCD.

Nevodo 6-1523 George Southern Coliforniq

Jonuory Fire Will Result in Finer New Equipmenf for €orolite

Chicago, San Francisco, and now Coralite-each went through a major fire to emerge bigger and better than ever. This is the upbeat viewpoint expressed by Dick West, Coralite Los Angeles sales manager, in reassuring cus-

Myers, Soles Representqtive Nevodq 5-1523

tomers who have expressed concern over the recent conflagration in which $200,000 worth of plant equipment was destroyed.

"Fortunately we had already moved our of6ces, personnel and all our stock to our new location at 7251 East Condor Street," says West. "The damage was done to production machinery which is being replaced as speedily as possible with new, modern and even more efficient equipment. This will enable us in the near future to fill orders even faster than ever. Meantime, we're very grateful for the patience shown by our good friends in bearing with some unavoidable-but, we hope, slight-delays in delivery."

Ironically, the fire occurred, West reports, just one week to the day before the wall paneling firm was scheduled to complete its move of equipment to the new, larger quarters. The fire, which leveled the old location at 812 East 59th Street, January 11, was believed to have been started by a welder's torch.

WALLBOARD APPIICATORS CONFER WITH MANUFACIURERS-A commillee from the newly orgonized Wqllboord Applicotors Associolion, choirmonned by Vic Prosneski, met recenlly wifh representotives of lhe wollboord monufocluring industry for dinrer ot Enoch's restouronf in Soufh Gote, Colif., to discuss vorious woys in which eoch group con serve the olher betler. Front row, left to right, Applicotors Jule Johnson, Joa Huggins, Joe Oldhom, ond Dick West of the Corolite Compony. Bock row, left to right, George Holstd of Bestile Mfg. Compony, Prosneski, Bill Crippen of Woodoll Industries, lnc., ond Rondy Ronsom of Mqrlire Woll Ponel Soles Co. A reries of similqr metings is plonned to preserve close liqison between mokers ond opplicotors for their mutuol benefit.

Alonufscturers of:

Door Fromes

Window Fromes

Doublc-Hung Windowc

Sliding Windows

Acme Sliding Door Fromas

All Aluminum Screenr

"lobor-Sqvcr Units"

OF LUMBER, PRODUCfl'

P. O. BOX t82

BALBOA ISLAND, CATIFORNIA

TELr NEWPORT BEACHORIOLE S7l3

Dependoble Servicelow Compefirive Frices

Speciolizing in Lumber Yqrd Orders Anywhere in Southern Cqliforniq

INTRODUCING-

The IABOR-SAVER Window Unit Completely Assembled-Reody lo Operote

-lncludes-

Window FromeWindowsSqsh BqloncesSqsh lock

Window StopFull Bound Aluminum Screen

Double-Hung UnitsSliding Units (Sliding Scsh Removoble) fttqnufqcfured in All Sizes

Jobberr of:

Bel-Air Doors

Fir Doors

Glide-All Unirs

Weiser Lock:

Golulnbiomqtic Screenc

l/tiscelloncous Hordwqre

$tsn!ur! lLumter @ompm?, llnt,

SUGAR, PINE INCENSE CEDAR

8544 Sunser Blvd. los Angeles 45, Calil. Oleonder 5-7151

Since l9Ol

PONDER,OSA PINE WHITE

FIR, Town & Gotrntry Vlllcae Palo Alto, Cstiforniq

DAvenport 6-9669

Represenfing Pickering Lumber Corp. ond Wesf Side Lumber Co. ond olher Reliobfe Sources

| 958 Wood Kitchen Gqbinet Soles Top 1957 Business By 16.40/o

Sales of factory-built wood kitchen cabinets in 1959 are expected to soar an average of 22.5/o over those for the record year of 1958, a group of leading cabinet manufacturers have reported in an industry survey. In reaching a new high in 1958, the producers topped their 1957 business

by an average of. 16.4/o, said Fred F. Montiegel, manager of the National Institute of Wood Kitchen Cabinets, which conducted the study.

The popularity of wood was mentioned most frequently among factors contributing to the volume increases of 1958. More than three-fourths of the firms listed it. Various trade sources report that wood cabinets are preferred by about nine out of 10 home owners.

Other factors mentioned prominently include the popularity of built-ins, new sales techniques, greater penetration of the new home market and the remodeling market, and new distribution policies.

Almost one-fourth of the companies predict greater use of darker wood finishes, while a like number expect sharper interest in natural wood finish in which the grain pattern is accented.

'Lqnd Plonning Mcrnuol' Revised

Washington-The National Association of Home Builders has published a second revised edition of its Land Planning Manual. NAHB President Nels G. Severin said, "Everyone concerned with land planning-developers, municipal officials involved with the regulation of builder operations, land planners and technical schools-will find the Land Planning Manual an invaluable handbook.

"As an active builder who is also a land developer, I can testify to the practical value of the Land Planning Manual, which I find to be up-to-date, comprehensive and authoritative," Severin, a Southern California home builder, commented. The Manual is available at $5 a copy through the National Association of Home Builders. 1625 L St.. N.W.. Washington 6, D.C.

Hqrbor Assigns Bob Shelver

Peninsulo Plywood Terrifory

Mal Hill, manager of Harbor Plywood's San Francisco warehouse, assigned Harbor's Peninsula territory to the former inside man, Bob Shelver, on January 1. Shelver, a native of Denver and a U.S. Navy veteran, received his lumber training with Hallack & Howard Lumber Co. in Denver. He joined Harbor at San Francisco six years ago and was office manager at the time of his new appointment. Shelver replaces Bill Meinhiet, who has been transferred to Harbor's East Bav territorv.

PObS]D]EIROSA PIt]NUE MOULDINGS

Higb quality mouldings, stocked in quantity*

Maple Bros., Inc. carries a complete stock of all standard Ponderosa Pine Moulding patterns all soft-textured and smooth-finished in unilorm quality. Special patterns will be milled to your specifications. Your order receives prompt attention and on-schedule delivery at Maple Bros', Inc.

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Dee Essley Sees Dreqm Come True

Prominent Southern California L,umberman D. C. Essley saw a dream of many years come true with the dedication January 11 of the new $3.7 million, 188-bed Presbyterian Intercommunity hospital in Whittier. Wholesaler Essley was a key figure in the ceremonies and was presented a set of special keys in his capacity as president of the hospital board of directors. He worked long and hard in the fund-raising campaign and on construction details. Several thousand persons saw the ceremonies in the hospital's parking lot and heard the blessing by Dr. Eugene Carson Blake, chief executive of the United Presbytbrian Church. The mayor, a supervisor and other civic leaders were in attendance. The four-story, ultramodern facility will serve Whittier, La Brea, Pico Rivera and Santa Fe Springs. The dedication ceremonies were pictured in The Los Angeles Tirnes.

Dee Essley, long the head of D. C. Essley & Son in Los An-

geles, started his lumber the industrv notablv for the old California Retail

career as a retailer and also served a long spell as secretary-manager of Lun-rber Association.

Sisqlkroft's Miller Retires

After 28 years with American Sisalkraft Corporation, Frank S. Miller, Southern California manager, announced his retirement January 5. Miller has spent his entire career in the California-Arizona building and industrial markets handling the sale of Sisalkraft papers and plastics.

As the pioneer Sisalkraft employee in the Southwest, he has seen American Sisalkraft grow from one representative to thirteen, and a new mill installed at Tracy, California, to service the western states. Miller says that other than enjoying the fishing near his Malibu Lake home, he has no special plans for the near future, reports Philip C. Pendleton, assistant nianager.

NEvqdo 6-0175

PHoNES: ME,"orf o-sg7s

TWX: Compton 512l

PR.OPOSED CHANGES IN PIYWOOD DESIGNED TO PROIECI PUBTIC STANDAR,DS INTER.EST

Trade buyers go on record this month on some of the most important changes in the Commercial Standard for fir plywood in recent years.

The changes are spelled out in two amendments to CS45-55 proposed by western plywood manufacturers last fall. On January 15 the Department of Commerce released the_proposals for an expression of opinion by manufacturers and other acceptors.

The amendments will:

1. Produce a more durable glueline in interior type fir pllwood by stiffening up testing and sampling procedures.

2. _Control the degree of while pocket-admitied in ply- wood with clearly defined grading rules. (White pockel is a drsease which attacks old growth timber. The fungus dies when the veneer is dried.)

White speck, also termed white pocket, (fomes pini) is a forrn of decay affecting to some degree an estimated 4O to 6N/o of old-growth fir in the so-called 'white pocket belt.?f White pocket is difierent from the type of decay commonly called dry rot and it ceas€s to expand, or it dies, when the tree is cut and the wood is dried. The fungus shows up in the wood first as a brown or even purple stain and later in the form of tiny pockets rimmed in white. In its early stages, the perforations are quite small and widely scattered. They have little or no effect on glueability or strengtb- In the most advanced stages of the disease, the perforations tend to run together in a lacelike pattern that seriously impairs the strength and glueability of the wood.

describes DFPA's sponsorship of the research as "a major contribution to the public interest."

_

3. Re.quire-that an independent testing agency certify the ,quality of plywood sold to meet the requirements of cs45-55.

_.According to A. W. Agnew, president of Douglas Fir Plywood Association and the official spokesman foi the industry, "Utilization of white pocket veneer under these new grading rules will NOT impair the strength or glueline durability of plywood in any way.

"Actually," he said, "the combined effect of the proposed amendments will be a real imDrovement in the over-all quality of the industry's output."

Two of the proposed changes grow out of an intensive two-year research project by the U.S. Forest Products Laboratory at Madison, Wis., the generally acknowledged "voice_of authority" in wood products research. The projlct cost about $50,000. It was financed on a ioint basis with Douglas Fir Plywood Association.

J. A. Hall, FPL's director and chief administrative of6cer,

Hall explained that the research will make it possible to use billions of feet of timber that would otherwise be left lying in the woods. But he also warned that this kind of timber requires adequate quality controls keyed to scientifically established structural and glueing properties.

"For years," Hall said, "there has been no adequate way to use the large quantities of publicly and privately held timber affected by this disease. We just didn't know enough about it. Now, our researth has established that a substantial volume of it can be used in plyurood consistent with a satisfactory utility value for the product.

"Indiscriminate or uninformed use could ruin public confidence in the quality of all fir plywood-a product now nationally accepted without question. And tl-rat might have happened if the manufacturers had plunged wholesale into production without first ascertaining the qualities and limi-

fhe Grnswer to plywood slorclge problems

Designed to eliminate all the troublesome headaches of plywood storage, Johnson & Flaherty "Plyracks" will handle as many as 220 different types of plywood-all fully accessible-in just 100 linear feet.

The secret of "Plyracks" convenience is their complete flexibility-stacks from lOtt to 6' may be stored with equal ease, up to 12 ft. in height. Adjustable hangers eliminate waste space. Slots in side-rails will accommodate removable hangers on 10" centers.

To end your lost space problems, use Johnson &Flaherty "Plyracks" and use IOO/o of your pllwood storage space -they're economical, too----<all or write for free quotations.

tations of white pocket veneer that can be intelligently used."

The industry estimates that up to 50/o of this material would be usable under the proposed amendments.

Despite the technical nature of the research, Hall said the general public has a big stake in the outcome of these developments. He explained it this way. Not all the infected material is usable in plywood. At the same time, plywood is used for key structural applications in millions of homes and thousands of larger buildings like schools and supermarkets.

"In view of all this," he said, "clearly-defined grading rules for white pocket veneer in plywood are vital to the protection of the public interest."

Agnew, speaking on behalf of DFPA's Management committee, asked trade buyers to support the amendment. He said:

"With the raw material currently available to the indus-

try, the maintenance of our historically high quality of finished product grows more complex. Despite these conditions, quality is this industry's number one objective.

"Over the past 2O years, our association's technical people have done an outstanding job of administering workable industry-wide quality controls.

"fn recent years, however, a substantial volume of poorly made plywood not subject to adequate quality control and testing has found its way into the construction market. A number of failures developed. Frequently they were traceable to the excessive and uncontrolled use of white pocket veneef.

"These failures have given the whole industry a black eye in some areas."

Agnew said that the great majority of plywood producers interpret the present standard, CS45-55, as barring white pocket (with minor technical reservations). And DFPA

rPtttTri6 Rty€R utTSER gerEg e0rrpeflr

Lfr\s393r

GEARy B[vD. sAN FRANcrsco 18, cALrF.

STAN DICK_BUD BYARD-FRAN HERON

does not permit white pocket in panels carrying DFPA stamps.

"The industry has taken this position," Agnew continued, "pending the development of known structural values and other data on white pocket veneer. We sponsored FPL's research to get that information on a scientific basis from an unimpeachable source.

"On the basis of this research we know that properly controlled white. pocket veneer can be used without impairing quality. But it is obvious that the present standard must b--e amended to admit this type of malerial.

"Ij ii equally obvious-that any grading rules observed by the.industry must specify the lihitation-on white pocket in such a way that there can be no question of rnjhat,s involved. The aim is a structurally uniiorm product that can be used anywhere plywood is recommended from box beams to subfloors.

"This is essential to the public interest, to the tracle buyer and to the builders who work with our products.,, _Agne.w reported that producers accounting firr over 70/o of production a.re on record as supporting" tne proposed amendments and that most trade buyii.s bacf this view.

Manufacturers accounting for about 90% of the industry's total output subscribe to the association for which Agnew speaks. I ast year their combined production was 6.2 blllion sq. ft. (3/8-inch basis) and estimates are that sales in 1959 will be close to 7 billion feet.

New FHA MPS's Bcrr Self-€ertificotion

Douglas Fir Plywood Association calls the. attention of trade buyell_ ?nd builders this month to an important change_in FHA's Minimum Property Standards thlt may affect their operations.

The new MPS, which becomes effective in Aoril. bars self-certified plywood from structural applications in homes carrying FHA-insured mortgages. Th-is means that ply- wood used in FHA homes must bear the stamp of an-ap- proved testing agency indicating conformance with the Commercial Standard for fir plywood, CS45-55.

A number of manufacturers have been labeling panels as in conformance with CS45-55. According to Neil- Connor, director of FHA's architectural standards division, this will t.to longer be satisfactory. He said FHA included this revision in the new MPSis because of the increasing number of failures encountered in low-grade plywood -in FHA housing over the past several yeais.

DFPA has been testing and inspecting fir plywood for more than 20 years. Its stampJ are pbsitivt assurance of conformanie with the reqdiremenis for plywood outlined in CS45-55 and in some instances DFpA's requirements are stiffer.

Mills subscribing to DFPA's testing and inspection ac-

ADDRESS "STAIUM''

PTYIyALL PROMOTION STT T0 ffO

When the ftrst full page, full color ad for Plgwall breaks in the Los Angeles Times Home Magazine on February 15, 1959 over 100 alert dealers will be included.

lrwitatian to P artbtpate

If you missed being included in that first ad, you can still make the second one due on March 29, 1959, if you act NOW. Plyuall is sure to build extra sales and profits for you. These pre-

finished panels come in I0 distinctive, perfectly matched, hardwood ftnishes, plain or grooved for random plank efiect at a price that makes them the greatest bargain in home decoration ever!

Get All the from Facts the Notts

Wholesale Distributors tor Plguall:

count for more than 90% ol total industry output which in 1958 was 6.2 blllion feet. The association licenses individual mills to use its stamps after a qualifying trial. The- stamps are removed if output does not measure up to DFPA's requirements.

To assure conformance, the association utilizes 'roundthe-clock random sampling backed by laboratory testing. Quality supervisors mlke a minimum of t-w-o production irn inipectlons per week. When results call for it, inspections are far moie frequent and in some cases are run daily until adequate quality control is achieved or the stamps

pending-a request for re-inspection'

Resident inspection was dropped in 1938 to free resident inspectorJ from the infuence of the mills iri which they were permanently stationed.

Certification by an approved testing agency will also be required in all piywood meeting the Commercial Standard

CS45-55 if proposals now pending before the Department oI Commerce are accePted.

Georgio-Pclcific Eornings Sosr 37o/o

Portland, Ore.Record earnings for the third -quarter and first nine months were reported Oct' 30 by GeorgiaPacific Corporation. Third quarter net -income after taxes was $2,788,877, compared wifh $2,031,5-48 in the co^r-r^esp-onding period ol 1957-an increase ol 37/.. The 1958 thirdq.t"a.i.t income figure was also up 34/o over the second quarter. Sales for ihis year's third quarter were $40,819,986, as against $34,532,600 ior the complrable period of. 1957.

For the nine months ended September 30, GeorgiaPacific's net profits were $6,791,935,-compared ryith $-p.!(,281ior the sihilar period last year. Sales of $112,810,789 for the nine-month perlod were also at a record-ligh-; sales for the comparable period last year were $108,055,587'

GII.EIID IN ||F G ||MIIIG EUEIITS

FEBRUARY

Western Pine Association District I meeting, 10:00 a.m., Florence hotel, Missoula, Montana, Feb. 3.

Western Pine Association District l0 meeting, 10:00 a.m., Chinook hotel, Yakima, Wash., Feb. 5.

Intermountain Lumber Dealers Assn. (432 S. Main St., Salt Lake City, Utah) annual Convention, Hotel Utah Motor Lodge, Salt Lake City, Feb. 5-2.

Western Pine Association Districts Z-3 meeting, 10:00 a.m., Davenport hotel, Spokane, Wash., Feb. 6.

Sierra-Cascade Logging Conference, Fairgrounds, Redding, Calif., Feb. 72-14.

Shasta-Cascade Hoo-Hoo Club 133 Concatenation in conjunction with Sierra-Cascade Logging Conference, 4:09 p.m., Feb. 12.

Dubs, r1td. monthly Tournament, Olympic Club (Lakeside course); Seth Butler, host; Feb. 13.

Redwood Empire Hoo-Hoo Club dinner meeting, Feb. 13.

Lumber Merchants Assn. of Northern California Management Con_ ference, Rickey's Studio Inn, Palo Alto, Feb. 16-17.

annual Ladies Nite DinnerClub, Fresno; Bob Wright, Los Angeles Hoo-Hoo-Ette Club No. I annual Boss's Night (with members and bosses from San Fernando Valley Hoo-Hoo-Ette 9lub -6), 6:29 p.m., Rodger Young auditorium, Los Angeles, Feb. 9.

San Joaquin Valley Hoo-Hoo Club 3l Dance, 7:29 p.m. Belmont Countrv chairman: Feb. 7.

Western Retail Lrrnbermen's Assn. (333 First Ave., West, Seattle 99, Wash.) annual Convention and Trade Show, Multnomah hotel, Portland, Ore., Feb. 17-19.

California State Council of Carpenters 3lst annual convention, IJ.S. Grant hotel, San Diego, Feb. 17-20.

Sacramento Hoo-Hoo Club l$) dinner meeting, Sherwood Room, Sacramento; Dick Merritt, chairman; Feb. 1g.

Southern California Retail Lumber Assn. ,,Management Workshop," Surf Rider Inn, Santa Monica, Feb. 9-13.

San Francisco Hoo-Hoo-Ette Club 3 dinner meeting, 5:29 p.m., Cali_ fornia hotel, San Francisco, Feb. 10.

Western Pine Association District 4 meeting, 9:00 a.m., pilot Butte Inn, Bend, Ore., Feb. 10.

Western Pine Association District 5 meeting, 10:00 a.m,, Medford hotel, Medford, Ore., Feb. 11.

Mountain States Lumber Dealers Assn. (217 Colorado Natl. Barrk Bldg., Denver, Colo.) annual Convention, Shirley-Savoy hotel, Denver, Feb. 1l-13.

Black Bart Hoo-Hoo Club l8l Concatenation, Blue Bonnet DriveInn, Ukiah, Feb. 18.

Oakland Hoo-Hoo Club 39 annual Birthday party and Dinner-dance, Empire room, Claremont hotel, Berkeley, Z:39 p.m., Feb. Z0; chairman: Sky Lewis.

Southern California Retail Lumber Assn. 4th annual Membership C^onference luncheon, open forum meeting and reception, starting 12:00 Noon, Statler-Hilton hotel, Los Angeles, f'eb. 23.

American Concrete Institute annual convention, Los Angeles, Feb.23-?.6.

San Francisco Hoo-Hoo Club 9 dinner meetin g, 6:29 p.m., Leopar<l 9afe; Bob Kilgore, ,program chairman-Filml ,,The jet Age,,'^and Speaker; Feb.24.

EFFTCIENT DTSTRIBUTION ri'EST COAIST LUIUIBER

RoilTruck ond Troiler Shipments

old-Growth Bond-sown REDwooD from Boiock lumber co., Monchester

old-Growth DouGtAS FIR from spocek Bros. Lumber co., lylonchester

Precision-lrimmed STUDSDouglos Fir o white Fir . Redwood

REDWOOD POSTS qnd FENCTNG

OFRED C. HOTMES LUMBER COMPANYO

specializing in Mixed shipments of Douglos Fir & Redwood

Prduction & Home Ofice:

Fred ]IOLMES/CarI FORCE

P. O. Box 987

Fort Brcgg, Colif.

IWX: Fort Brcag 49

Fhone: YOrktown 4-37OO

Ukiah Ofrce: Gil Sissons HOmesteqd 2-5438

Wholesole Only

Sonfhern Colilornis Ofice: Don Muller 7227 Telegrqph Rood Los Angeles 22, Cal. RAymond 3-9993

fWXt MlB7424

WH(IIESAIE DISTRIBUI(IRS DIRECT tl|LL SHIPTIENTS LUIIBER. PLYWOOD

By Corlocd Truck ond Trqiler

DISTRIBUTION YARD

f330l Burbsnk Blvd. Von Nuys, Colifornic

WHOIESAIERS SUPPORT SMAtt BUSINESS TAX PROGR,AM

Washington, D.C.-President James E. Allen of the National Association of Wholesalers, congratulated Congressmen and Senators on their introduction, in the llouse and Senate, of identical bills to provide a tax adjustment for small and medium-sized businesses based on earnings reinvested in the business.

Pledeine all-out support of the nation's 185,000 wholesalers f-or the Ikard bill H.R. 2, the Curtis bill H.R. 13 and the Sparkman-Humphrey-Ke{auver bill S. 59, Mr. Allen said, 'Tnactment of your bill(s) will not only give us a better chance to survive and grow but will place us in better position to assist our retail and industrial customers in meeting their problems of ever-increasing capital needs to better ierve the consuming public."

The bills would provide a tax adjustment, or credit deduction of up to $30,000 or 20/o of earnings, whichever-is the smaller, -for aggregate increases in investment in depreciable assets, inventory and accounts receivable. They would apply equally to incorporated and unincorporated businesses.

In a statement in the Congressional Record, Congressman Curtis said, "This is the seed corn philosophy upon which America has grown great. We plant one acre of corn, but we retain enough seed from the harvest to plant two acres next year Congressman Ikard's and my thelry of removing some of the tax on the seed corn is bound to produce more, not less, Federal revenues."

G-P Sqn Jose in Temporory Gluorters Pending Gonstruclion of Wnrehouse

Following the disastrous fire which leveled its warehouse on Sunol stleet in San Jose, the evening of November 26, Georgia-Pacific Corporation has temporarily relocated at 751 Martin Ave., Santa Clara, pending construction of a new company warehouse. Norm Rose, manager of the Santa Clari Valley operation, reports that he has completely replaced all fire-damaged stock and is in a position to,conlinue "business as usual" out of the 24,000-sq. ft. Santa Clara warehouse which will be G-P's home for the next six months.

The new warehouse, Manager Rose stated, will be located on four acres of company-owned property at ffi

East Gish Road, San Jose, where the Bayshore and Oakland freeways merge. Groundbreaking is scheduled for this month, weather permitting, and the new plant will include a 32-000-sq, ft. warehouse plus several pole-frpme buildings for lumber storage, including redwood from HammondCalifornia and pine from G-P's mill at Feather Falls, California.

PHILIPS BROS. LUAABER CO.

I IO WEST OCEAN BIVD., LONG BEACH 2, CAIIFORNIA

Douglos Fir - Redwood - white Fir - split Redwood - Gedor

R,AIL - TR,UCK - IRAIIER, - CARGO

HEmlock 5-8948

Gertified Agency Progrom Being Extended to Operote Nctionolly

Thom & Don

Federyrl H.ousing_Administration's Certified Agency program (CAP); which is aimed at providing the benefits of FHA mortgage insurance to the people in iommunities not easily served by field offices, will-be-expanded on a nationwide basis in the near future, Commissioner Norman p.

Coll us for PIIILIPPIilE ilIAIIOGAI|Y

You'll find greater quantity, better selection at the West's largest hardwood firm. More than 2,000,000 b.f. Philippine Mahogany is now on hairil-in alt thicknesses of AD and KD lum-

ber selected for lieht or red, flat or ribbon-erain. /e"x4", 6", and, 8" -T&G paneling; mouldings and wood. Order any quantity.

Also wall plv-

TWX: LB 5139

Mason announced. CAP will supplement present FHA programs. Fffective date of the CAP-expansion, which has been operated on an experimental basis in selected areas of the United States the past year, will be contingent upon Congress extending insurance authori zation, Mr. Maion said.

Under.the program, Authorized Agents are appointed in communities not reached by FHA fiild offices.^fhese certified agents process applicaiions and issue commitments for Tlortgage insurance under supervision of the field offices.

Commissioner Mason said that representatives from Wash- ington headquarters or zone Insurance program Advisors will visit each of the field offices for the purpo"se of orienting FHA personnel in CAP procedures.

In announcing plans to expand CAp, the commissioner said that the experimental phase of the program had proved highly successful.

"The purpose of CAP," he said, "is to make FHA-insured loans available to a greater segment of the American pgople. As rapidly as possible, CAP wi ;sible, will be made available to all FHA offrces, except Alaska, Hawaii and puerto Rico..Our. objective wi-11_!9 -to serve areas not now fully enjoying the benefits of FHA mortgage insurance becaus'e of geographical location and low .loo-iuir. of ootential brrsi- geogra ness whic of volume potential ness which makes effective service difficult.

Mr. Masou said this program will be used to offer FHA services to communities I,vith population of 20,000 or less as shown in the 1950 census.

"Like all other FHA programs, \4,e want to see that CAp is kept abreast of the needs of the American people, and further. expansi-ons or revisions may be possibie "ft.i th. $I.t phas.e; of operation are working^ smoothly," N{r. Nfason said.

Olin Mosher Tokes Over Oronge Cove Lumber Co.

Dinuba, Calif.The Orange Cove Lumber Company. which has been owned by the Jbhn Frane family since'1914, has been sold to Olin Moshei of parlier, Calii.. who took over the yard in Orange Cove, Calif.. January 1 The business was originally started by the late C. W. Updyke of Dinuba in l9-i.3.

Phone:

Dealer Mosher ha.s been. employed in, recent years by the ,Burnett, Spaulding and Pi;lei lumber companies as yaro loreman.

Faith in the Future...

Walter Hansen, Resourca Manager, Ralph L. Smith, President and A. B. Hood, Vice President and General Manager of Ralph L. Smith Lumber Company, at d.edication of Ralph L. Smith Tree Farrn of 137,137 acres in Trinity, Siskiyou and Shq.sta Countics, Calif ornia,

Abundont Forest Resourses, Modern Mills qnd Drying Fqciliries, op€rqted by men who know Lumber,

SUGAR PINE . PONDEROSA PINE DOUGLAS FIR WHITE FIR CALIFORNIA INCENSE CEDAR a

A mixed car can contain Standard Lumber items, plus Mouldings, Cut Stock, Glued Panels, Interior Trim, Window and Door Frames, Venetian Blind Slats and Furniture Parts. Experts at Finger Jointing

RR,IC Committees Nqmed

A program committee of leading timber industry logging superintendents and foresters has been appointed for the first time to plan program arrangements for the 1959 Redwood Region Logging Conference, according to William E. Baker of Fortuna, RRLC president. Dates of the 1959 conference at Santa Rosa are March 12 and 13, with two full days on Thursday and Friday, in order to allow more time for a worthwhile program, Baker explained.

Robert Johnson of Roddiscraft, Iqc., Arcata, will head tl-re new program committee, Baker said, with Robert Grundman of Union Lumber Co., Fort Bragg, co-chairman. Committee members from the northern part of the region include RRLC President Baker, Program Chairman Johnson, and John Yingst, Simpson Redwood Co., Klamath; Earl Shipley, Ilammond-California Redwood Co., Trinidad; I{arry Weir, Arcata Redwood Co., Orick; Henry Trobitz, Simpson Redwood Co., Korbel; Ted Carlson, The Pacific

ANDERSON, CALITORNIA

Members: Western Pine Associotion, West Coost Lumbarmen's Associotion Ponderosq Pine Woodwork

Lumber Co., Scotia; Eugene Pickett, Wolf Creek Logging Co., Orick, and Larry Marshall, forest consultant, Arcata.

The southern group includes Co-chairman Robert Grundman and William Van Sicklen, Union Lumber Co., Fort Bragg; Stewart Snyder, Paul B. Kelly Lbr. Co., Cloverdale; George Stoodley, The Pacific Coast Co., Willits; Roy Wagner and Jack Sweeley, Masonite Corp., Ukiah; S. J. Hall, Santa Rosa; Robert Ray, Hollow Tree Lbr. Co., Ukiah, and Jack Hyman, Fort Bragg. Conference Secretary-Manager Fred Landenberger of Eureka will assist with arrangements at both meetings.

Sheorhing Plqnt to Storl

Redcrest, Calif.Hampton Lumber Company's sheathing plant here was due to begin operation the week of February.

new first

FAMITY BItUi THAT TURN INTO IAX DEDUCTIONS

Don't hit the ceiling whenever your wife or one of your children presents you with a bill. Some of these 9i!l 1n"y turn out to be tax-savilg deductions on your 1958 income tax return. Several famitiar situations and the resultilg tax benefits are explained here by the American Institute of Certified public Accountants in cooperation with the Internal Revenue Service. - W!q" y^our son married last summer, you promised to help him.financially while_ he completed hjs senior year in college. His wife worked during the year, but her iniome of $1,000 did not begin to cover lheir expenses. your son. of course, had no income at all. Consequently, you had to pro- vide more than half of their support. Even'tirough your'son is married, is it possible for you to claim him as i dependent on your tax return ?

You certainly can. You may claim your son as a dependent as long as he is a full-time college student and y-ou provide more.than half of his support. No exemp- tion may be claimed for the daughter-in-law. Watih out, however. Make sure that his wife files a separate l9!qn. If they s-hould file a joint return, you loie the $600 exemption for your son. No doubt the dependency exemption will save you more tax than it would your daughter-in-law.

One of the raffle tickets you bought to help a local charitable org.anization contained the lucky number. you won a television set worth $300. Must you report the set as income on your tax return ? And if soj what is its value ?

While the raffle ticket may have been forced on you, the government considers that you made an effort to win.the prize when you opened your wallet. The fair market value of the television set ($300) must be reported as taxable income.

Under orders from the family doctor. you hired a full-

time maid to help your wife while she recuperated from an opera.tion. M9s1 of her time was spent cleaning and cooking, but the maid did tend to your wife's needs while she wa1 confined to bed. Can you deduct a part of the maid's wages as a medical expense on your tax return ?

Yes, you can. You can deduct the cost to you in wages of any time the maid spent performing nursing services. It is often better to hire a practical nurse in such a situation, for it then becomes easier to explain the medical deduction for nursing services.

You finally gave in and bought your son a second-hand car for his 17th birthday. You put it in your name, but impressed upon him that it was his to take care of. A few months ago the car was demolished in an accident in which, fortunately, no one was hurt. Who may claim a deduction for the loss suffered as a result of the accident?

In this situation you get the deductiqn-i1's actually your car. The measure of the deduction would be the change in fair market value. Presumably the car was smashed to bits, therefore the fair market value before the accident would be the loss. If the car had been reg- istered in the son's name, you would have been peimitted no deduction.

For a while there it seemed as if your daughter would need an operation. You had consultalions with a number of .doctors before you were sure her complaint did not require surgical care. Although several of the doctors did nothing more for your daughter than to give a quick examination-no drugs or treatment-can ybu deduct their fees as medical expEnses?

Yes, you can. Whether the doctors prescribed any drugs, or any form of treatment is not material for tax purposes. Your daughter went to the doctor for diagnosis, which is an ordinary medical expense. You can also deduct the cost of necessary transportation to receive medical care or treatment.

Last month you and your wife decided to pay off your

LOS.CAI TUMBER COTNPANY

Complete lnventorv Pond. Pine Glears Cedcr whlre Fir Specicl Detoils

social obligations by having a dinner party. Several of the guests you entertained were business friends. Are you permitted to deduct the cost of entertaining your business friends ?

Since wining and dining your business friends was incidental to having the dinner party, no deduction would be allouftd. The connection to your business is too slight.

Against your better judgment, your wife "loaned" her brother $200 last year He deposited it at a $2 win window, and there is no chance that the money will ever be repaid. Not that your wife ever thought he would pay it back. Can you deduct the $200 as a non-business bad debt?

Perhaps next time your wife will listen. Even though a non-business bad debt is deductible as a short term capital loss, it seems pretty clear that the "loan" to your brother-in-law was intended as a gift. It is doubtful that there was any expectation of repayment at the time the money was given. Under those circumstances, no debt arises and therefore, there is no bad debt deduction.

L. A. Hoo-Hoo-Ettes lo Stoge

Annuql 'Bosses Nife' Feb. 9

"Kelly's" on Washington and Atlantic Blvds. was the meeting place for Los Angeles Hoo-Hoo-Ette Club No. 1 for January. The highlight of the evening was the report made by Anne Murray, of Roy Forest Products Co., on the new Hoo-Hoo-Ette Club 6 in the San Fernando Valley. Anne and Ida Cunner, of Marquart-Wolfe Lbr. Co., were congratulated on forming such a fine club of enthusiastic lumberwomen.

Helen Rude, of Philips Bros. Lbr. Co., reported on "Bosses Night," which is to be held February 9th. The Hoo-Hoo-Ettes have been planning this event since last September, so come on, Bosses, a gala program has been planned just for you.

1959 NHIA Rules Committee

Hobart L. Manley, president of Reynolds & Manley Lumber Co., Savannah, Ga., has been selected to head the 1959 Rules Committee of the National Hardwood Lumber Association. The committee is entrusted with the important task of evaluating the various suggestions made by members in the industry regarding grading rules changes or modifications. It customarily meets in June and all recommended changes should be directed to the secretary's office in Chicago by May 15.

The committee, appointed by 1958-59 President Bernard Bock, is representative of all the various hardwood species, producing centers and principal markets. Provinces of Oniario and- Quebec are iepres-ented, and the growing hardwood industry in the Oregon, Washington and Britiph Columbia area. Also on the committee is L. R. Smith, L. R. Smith Hardwood Co., P.O. Box 398, Longview, Wash.

Paeifie lumber Dealers Supply

25914 President Ave., Horbor Ciiy, Colif. P. O. Box 667

Telephone DAvenport 6-6273

Monufqcturers qnd Jobbers of SASH AND DOORS

TO THE RETAIL IUMBER. DEALER,

:MAHocAr{Y

IMPORTII\G COMPAI{Y

RYan f -2801

Consfruction Acrivlty in | 958 Soqrs 2o/o Above 1957 Record

The dollar value of new construction put in place during 1958 totaled $49 billion, about 2/o above the record $48.1 billion spent in 1957, according to preliminary estimates prepared jointly by the Departments of Labor and Commerce. The $34 billion private total matched the alltime

lrigh of 1957, and. public outlays rose 6/o to a new peak of $15 billion.

Primarily because of the $1.1 billion drop in industrial building, 1958 was the first year since 1949 that the private total failed to show an over-the-year increase. Private spending reached new highs in 1958 for office buildings and warehouses, schools, and hospitals, and the rate of decline in store building was less than half that experienced in 1957. Construction of churches and related buildings held near tlre record level of 1957, as did outlays for privately owned public utilities.

Private residential construction, after declining in 1956 and 1957, rose 5/o in 1958 to $17.9 billion, but was still4/o below the 1955 peak. The value of work done on new dwelling units began to exceed year-earlier levels in June 1958, an<l tlre gains widened from 8/o in the third cluarter to 17/o in tl.re fourtl-r quarter. Despite this improvement, the 1958 total dollar volume for new dwelling units ($13.4 billion) rvas about $1.6 billion, or ll/o,less than the peak of 1955.

We ore interesled in REHABLE mill ofierings -fumf61 qnd ollied products-complete Southern Colifornio wholesqle distribulion.

Spending last year for additions and alterations to existirrg residences almost equaled the 1957 record,'and the value of work done on new hotels and motels reached a new l-righ.

Highway construction and housing (including Capehart projects for the armed services) contributed the major part of the $900 million expansion in the public total between 7957 and 1958. Highway construction advanced 8/o to a record $5.4 billion, largely because of work put in place on the new interstate highway system.

Relqil Lumber Sqles Hike Shown

Taxable sales of all retailers in California were less by only .6 of one percent than the dollar volume reported for tlre third quarter of 1957, during the similar quarter o{ 1958. 25 classes showed increases, ranging up to 16/o lor Iumber and building material dealers.

The building material retail group continued to lead in the upswing with an LL.Zo/o increase.

Lumber Srock Offering Subscribed

A check for $300,000, marking the first public sale of stock by the First Lumber Corporation, was delivered to Frank Malina, president and director, by Singer, Bean and Mackie. First Lumber operates mills in Washington, Oregon and California.

MlC(l Brand (Philippine Mahoganyl Products lor Building

BAGAC Brand (Apitong) Products for Industry

SHIPPERS

QUAIIIY WESI COASI IUI'IBER

long-Bell on TWX Network

Longview, Wash.-The Long-Bell Lumber division of Interr.rational Paper Co. now has its west-coast operations connected by a 12,000-mile speed private wire telegraph systern it leases from Western Union. It is the largest in the lumber industry and speeds communication between the Long-Bell mills, plants, sales offices and laboratories in the U. S. and Canada. Nlessages to and from all Long-Bell ofifices in Washington, Oregon and California now flash to nationwide points on the leased system. The installation at Longview, with its direct-wire connections to Pacific coast points, permits instantaneous, automatic transmission of messages'to all points on the private-wire network.

Long-Bell Lumber first put in a private-wire system in 1954 to 22 cities in 10 states. The new connection and ultra-modern transmission system now gives all Long-Bell offices instantaneous communication with company headquarters and plants.

The added speecl makes it possible for the Lumber division to act faster and more efficiently in transacting business and will result in better service to customers, reports A. M. Batliner, clistrict sales manager of the Long-Bell Lumber division, at Los Angeles.

Diqmond Gqrdner Ups Hqrris

Red Bluff, Calif.- William J. Harris has been promoted to assistant division manager of the California Reiail Division of Diamond Gardner Corp. He will be in charge of supervising sales, merchandising and purchasing for the division. After graduation from Heald's Busineis College in Sacramento. in 1930, Harris accepted a job as bookkEeper and sales clerk in the Red Bluff retail yard. He has since served in many capacities, most recently as merchandising, manager and director of purchasing.

(TetI them Aou saw lt l" flrt C"llt"*ta Lurnber Merchant)

Colifornio Wood Products Into New Sonto Roso Plont

Climaxing six years of rapid growth as one of the West's largest manufacturers of solid and grid core doors, folding doors and sliding doors, California Wood Products, Inc., moved in December to its new, completely modern plant in the Rohnert Industrial Park area near Santa Rosa, California. The Cal-Wood plant was one of the first buildings to be completed in this huge industrial park located in this rapidly growing industrial area north of San Francisco Bay.

With almost 50,000 square feet of production area, the plant will employ an average of 50 workmen and provide a daily production capacity of 2500 completed units. Anticipating a continuing and growing demand for home and commercial buildings throughout the country, the new CalWood plant is designed with knock-out wall panels to permit quick, easy expansion when the need arises.

NWP railroad spur track to the loading platforms and 101 State Freeway adjoining make possible better and faster shipping service to customers by rail or motor freight to all parts of the United States.

Cal-Wood was formed in 1952 by E. M. "Bud" Critchfield, who, with the aid of one helper, began producing a grid core door to supply the needs of local distributors. During the next few years, the young firm continued to grow and expand. It was in this period that much of the machinery, including a grid core assembly machine, was designed and built by Bud Critchfield and his employes. Many of these labor and time-saving machines are still unique in the industry.

In six years, the plant had spread to fill seven buildings of assorted shapes and sizes in the Sonoma County Airport area. A major portion of all types of doors for such projects as the Lakewood home tract development in Los Angeles, Fort Ord Units 1 and2. Travis. Beal and Klamath Falls Air

Force Bases have been supplied by the company out of those buildings.

The 15-mile move into the new, integrated manufacturing facility was accomplished with very little loss of production by following a tight schedule of pre-arranged partial shutdowns and quick moves.

After heavy stockpiles had been developed at the old plant, lumber production was stopped and that department moved to the new location to start stockpiling there. Lamination and finishing departments cohtinued operation at' the old plant until the lumber stockpile was exhausted. Careful timing then enabled the completion of the bompany move to the already created lumber stockpile in the new Iactory.

Productive time lost in the entire move was measurable in hours. All other related operations were scheduled to coincide with the two major movements without time loss.

The firm is now supplying all models of its doors to any part of the United States where a need exists for low-cost doors of exceptional quality in relation to price. Contractors and dealers are invited to visit the new California Wood Products plant and become familiar with the novel production methods that have more than doubled the company's volume each year for the past five.

1958 Gensus of Business

The 1958 Census of Business Form CB-52-1 will be sent to all lumber and building material dealers. Filing of this form is mandatory. The report is required by Act of Congress. Census Bureau advises that it is their intention to go back on any dealer who leaves out some of his figures as called for in the form.

Where the form calls for either a dollar figure, or a percentage figure, the dealer should fill in his best estimate if his records do not provide the exact amount, reports the Southern California Retail Lumber Association.

The designations "Lumber Yard" and "Building Material Dealers," as well as the lumber wholesaler without yard and lumber distributor with yard, are included among the several other classifications in paragraph 13 (a) "Kind of Business." So that dealers may more accurately describe this type of business, "Wallboards" and "Roofing Materials" have been included in the revised "Lumbei Yard" category No. 211. Formerly those classifications were under the Building Material Dealers (212) category.

In previous years, Census used the rule of "Over 50/o" to determine whether a firm was a lumber dealer or hard material dealer, based on the product he handled.

In view of shifting Wallboard and Roofing to the Lumber Yard category (while these items are not included with the forest products in Question 13 (b) (1)), if this figure should show up 35/o or more, the firm will be classified as a Lumber Yard.

Census Bureau expects to make a special analysis of this question to determine the number of dealers, in graduated percentage breakdowns, showing the percentage of lumber products handled in relation to other building materials.

NIMA Hqnd-Picks Hodges

Ralph Hodges, 38, industrial forester with 72 years' experience in forest management for lumber, plywood and pulp-paper companies in the West, has been appointed director of the Forestry and Economics division of the National Lumber Manufacturers Association, Washington, D. C. He succeeds A. Z. Nelson, named director of NLMA's Industry-Government Affairs division.

From 1946 to 1950, Hodges held forestry positions with R-ayonier, Inc., _Sapho, \Mash. ; the forest engineering firm of Porteous & Co., Seattle, and the Harbor Plywood Corp.,

Lewis River, Wash. He served as California District Forest engineer for the Western Pine Association, Portland, Ore., from 1950 to 1955 and since then has been employed as forester for the Wetsel-Oviatt Lumber Co. with opeiations in central and southern California. Hodges' background includes a broad knowledge of federal timber sales procedures. A veteran of World War II, he holds a bacfielor's degree in forestry from the University of California.

The Only POSITM Woy to DECAY & TERTNilE PREVENTIOl{

Colif. Redwood Associotion Honors George Nelson on R.etiremenf

George W. Nelson of Eureka, who has devoted more than half a century to the Redwood industry, was honored January 13 at a testimonial banquet attended.by Redwood Region and West Coast lumber and forestry leaders. The occlsion marked Nelson's retirement from the California Redwood Association, where he has held the post of Director of Quality Standards since 1955. He has been a member of the CRA staff for 26 years.

High point of the banquet was the presentation of a gold watcfi to Nelson by Philip T. Farnsworth, exeputive vicepresident of the California Redwood Association._"During the course of his career," said Farnsworth, "Nelson was

responsible for many improvements in the manufacture of conlistently high quality redwood products. Probably no other man'hasiontributid more to the growth of the Redwood industry."

*ln combinqtion with drromqted zinc qruenqiedpproved by city, counly, slsle ond Federol spacificcfions.

Nelson played a major role in the creation of the Redwood Inspection Service, operated for the industry by the CRA, and the development of its two most important functions-the standardization of Redwood grades, and the supervision of mill grading procedures. In the years following World War II. Nelson became noted for his work in the study of mill manufacturing processes to improve grading efficiency and to eliminate waste.

Born in Sweden in 1885, Nelson was brought to the U.S. when he was five years old by his parents, who settled-in Humboldt county.-When he was 18, Nelson began his 56year career in the redwood lumber industry, working- as Ldgerman for the E. J. Dodge Company of Newburg. 4t^tgt l5-years with the Dodge Company, Nelson moved in 1919 to The Pacific Lumber Company, where he became sorting table foreman, and in 7924 he went with the Bayside Redwood Company, where he became yard and shipping superintendent. In 1932 he joined the California Redwood Association staff, and in 1937 was named chief inspector'

During his career, Nelson has worked at every- job in the sawmill,-at one time or another, except that of sawyerand he has served as relief sawyer. Before the tremendous growth of the California redwood industry j1 t_he post-war fears, Nelson was credited by his friends- with- klowing, !y .rame or sight, every resident of the Redwood Region. On the profess-ional level, Nelson "earned the reputation for knowing more about redwood lumber and other redwood producti than any other living man," according to Mr. Farnsworth.

F. Il,l. Hughes Elecled

F. M. "Tod" Hughes, general manager of Forest Fiber Products Co., Foresi Grove, Oregon, was elected vice-president of the National Hardboard Association during the annual convention in Chicago, November 5-6. The association, composed of all leading fiardboard producers in the United States, was formed six years ago to establish uniform technical standards for the industry and create a public awareness of all types of hardboard on a promotional level. Much of the phenomenal growth and expansion of the hardboard market can be attributed to the promotional efforts of this association.

GEORGE NETSON (left ccnterl gets hir gold'wqlch tribufr Pra.ldsnt Philip T. Forncworth. Fqcing comsrq qro Sclwyn J. Shqrp' lcft, CRA tccrrforylrco3urcr; Tsrry lrtccoycrn, sscond from righl, ratircd productign mqnogq of Thc Pociftc lumber to., ond Eln€r Abrohomson, Georgio-Pqcific, Sqn@.-Frcd lqndanborgcr pholo.

Orgonizing Committee to Plsn FifthWorld Forestry Gongress

The Organizing Cornmittee for the Fifth World Forestry Corrgress met Jan. 12-13 in Washington, D.C., to cliscuss plans for the Congress wl-ricl.r is to be held at Seattle, Wash., in the summer of 1960. Dr. I. T. Haig, executive secretary of the committee, said the United States is expected to be lrost to 1,200 to 2,000 foresters from some 50 nations. Organizing Committee sessions will be held in the Internation:rl Conferences Suite, 11th floor, U.S. Information Agerrcy, 1776 Pennsylvania Avenue N.W., Washington, D.C.

The Organizing Committee, appointed by the U.S. Department of State, consists of 44 members active in American forestry and forest products manufacture. Dr. R. E. McArdle, chief of the Forest Service, U.S. Department of Agriculture, is chairman. The committee will draft the congress program, make plans for forestry tours, and arrange

for housing. The University of Washington will be the site of the forestry congress. The entire campus and facilities of tl-re university will be placed at the disposal of the congress.

Dr. McArdle said that "Multiple-Use Forest Manage- ment" will be the theme of the cong'ress. The program witt spotiight the world-wide dependence of all nations and all p.eoples on the fglgl.t. and their related resources including timber, water, wildlife, recreation, and {orage.

Joe Tordy Moving to Phoenix

Joe Tardy, veteran Southern California wholesale lumber salesman, expects to move his home and office to Phoenix early this Spring to better service his many customers in the Southr.vest trade area. Joe is no stranger to Arizona and Texas, having cut his teeth quite a few years ago in tfe business in the Panhandle.

Colifornio Redwood Tokes Big Plunge lnto the Swimming Pool Business

One of the. biggest product splashes in recent times comes about with California redwood moving into the swimming pool business-in a big way-in place of the traditionally used reinforced concrete. The splash accompanied the introduction of the "Esther Williams Living Pool" by International Swimming Pool Corporation, in a multi-million-dollar combination of national advertising, publicity and promotion.

"This is the first time, to my knowledge," said Philip T. Farnsworth, executive vice-president of the California Redwood Association, "that any lumber species has gone out to challenge a concrete market. I'd say that California redwood is definitely on the march."

Principal feature of the new Esther Williams pools is the use of California redwood in place of concrete, enabling the pools to be built above ground to avoid excavation work and making it easy to combine them with patios or penthouse sundecks. Sports Illustrated magazine said in a feature article. "Redwood withstands weather and water indefinitely, needs no special finish and, most important, can be prefabricated on an assembly-line basis."

First announcement of the new redwood pools was the magazine article. It was followed (January 18) by Miss Williams' personal appearance on the Steve Allen Show on network television. During the course of the hour-long show (telecast in color), the redwood structure was the major piece of scenery.

Don Pruess, chairman of the board of the swimming pool company, said the new redwood pool will be featured in the near future on three additional network television shows, in news and magazine advertising and feature articles, and through special promotional programs. Pruess also has announced plans to sponsor a nationwide TV show during the Spring.

The basic new pool, termed the "Penthouse Pool," is 16 by 20 feet. It is built above ground, of California redwood with steel bracing. The redwood structure also serves to fence in the pool, as a safety precaution. Entrance to the podl area is gained through louvered doors-which can be locked as a safety precaution. A redwood deck, wide enough for lounging and sun-bathing, surrounds the pool. Other features: the pool can be expanded-to 16 by 32 feet, by adding redwood panels and a larger vinyl pool liner-and it can be roofed over (again with redwood and vinyl) for complete protection from the weather.

Another important feature is that the redwood pooi structure can be taken down easily and reassembled quickly, if the family moves.

The pools are not expensive. "Although the average family no longer thinks o{ all swimming pools in terms of the very rich," said Esther Williams, "until now a quality pool

was still an expensive proposition. Aside from the cost of cement ancl steel, most pool companies had to buy materials from dozens of dilTerent manufacturers.

"With all these middlemen," Esther adds, "a good pool had to cost money for the builder to make any profit himself. As far as we were concerned, there was only one logical way arouud this-standardize swimming pools and then mass-produce all the parts ourselves."

Miss Williams, well-known swim and screen star, is president of International Swimming Pool Corp. Redwood lumber for the Esther William Living Pool is being prefabricated at Arcata, Calif. Peter Johnson, former technical representative for the California Redwood Association, is in-charge of this phase of the pool's production for International Sr.vimming Pool. A subsidiary firm, International Wood Products Corp., of Arcata, was created to handle pre-fabbing details.

Some 2,750 board feet of redwood himber is specified for the L6'by 32'pool, according to Johnson, as well as some redwood plywood. About half of the redwood used is upper grade stockClear All Heart and A-grade, treated with a pigmented water repellent.

Witl-r International Swimming Pools aiming at a network of 3,000 distributors, the company's first-year volume of Living Pools is expected to reach 400-500 monthly.

Design Gonference Feb. 2

Engineers, architects, builders and community planners will meet on February 2 and 3 at the University of California, Los Angeles, for a joint conference on Designing the Indoor Environment. SpecialiSts will discuss the thermal, atmospheric, acoustical,-luminous, aesthetic, structural and mechanical factors which will assure maximum indoor comfort and efficiency in future homes, office buildings, shopping centers, and airplanes. Complete conference information may be obtained from Dr. Sam Houston, Engineering Building 3116, University of California, Los Angeles 24.

Wood Window Stondords Revised

Recommended revisions of three Commercial Standards for standard stock wood windows were submitted on November 72 to the wood'uvorking industry for consideration, according to the Commodity Standards Division of the U. S. Department of Commercp. The three standards involved are: CS190-53, Double-Hung Wood Window Units; C5204-56, Wood Awning Window Units, and Projected Awning and Stationary Sash Units; and CS205-56, Wood Casement Window Units.

The revisions were requested by the National Woodwork Manufacturers Association, Inc. to embody changes in the weatherstripping, bracing, and glazing requirements, and to make provision for the use of new automatic fastening devices.

A limited number of copies of the recommended revision are available without charge upon request to Wm. H. Furcolow, Commodity Standards Division, U. S. Department of Commerce, Washington 25, D.C.

3x H= Zx 4= u>646

Word & Knopp New Firm Nome

Ward & Knapp, Wholesale Lumber, is the new name for the established lumber concern formerly doing business as Bonnell, Ward & Knapp at 698 Monadnock Euilding, San Francisco. The change of name became effective January 1 following Bill Bonnell's withdrawal from the firm,-accord--

NAN MA

TUTIBER COIhPA}IY,

rorer Reddins oreo buver for ing to Partners V. D. "Ben" Ward and J. E. "Jim" Knapp.

Outside of tl-re change of name, Ward & Knapp will continue as before, maintaining the same offices, phone and teletype service, and representing quality Northern Califon.ria and Oregon manufacturers of \Arest Coast forest products. 'Il-re three-way partnership had been established Jar-ruary l, 1954.

Ben Ward is a graduate of Oregon State College School of Forestry, class oI 1937. His experience includes more tl.ran a year as a rigger in the woods, two years' sawmill duty, a forrr-year hitch in the Navy during WWII, three years with United Lumber Yards at Modesto, six years with E. K. Wood Lumber Co. at Los Angeles and Porfland, and two years with Lamon Lumber Co. in San Francisco.

Jim Knapp has had a long and successful business career dating back to the late 1890s. At that time he was working for the Hazel Gold Mining Company in Shasta county, and at the same time was operating a small sawmill cutting mining timbers. He then entered the Joshua Hendy Iron Works (now Westinghouse at Sunnyvale) and soon became vice-president of that firm. Knapp then organized the J. E. Knapp Co. in San Francisco. Later, he became president of Western Knapp Engineering Company, also San Francisco, and president of the Pacific Brewing and Malting Company with headquarters in San Franciscq. and plant at San lose. Knapp then went on to head the Spruce Creek Mining Cgmpany, Yukon Territory, and, prior to establishing BW&K, the Calso Water Company of San Francisco.

WARD & KNAPP Principolr Ben (cent€.) ond Jin (righf) with Perry Adcox, who went to W&K olter four yeors with Crowford lumbgr Co., Ukioh. The Louisionqn ltorted wifh Soulhwo3i Lunber Mil13, fhen wos four yeors on Air Forco Novigotor, orlgrwqrd5 becqmo mourding foremon fo' Foroit t'fi0.i;l:,?';*lotil,"t1i:;,,11t

r3-

"The Price is Rightthe Service Superb"

OSTLI NG MAN U FACTURI NG CO.

Poneling's "Line" Feqture of New Western Pine Publicolions

A new booklet just published by the Western Pine Association features the linearity and versatility of sawn lumber paneling. Entitled "About Lumber Paneling," the 8-page, full-color booklet shows the vast scope of possibility for making use of the lines formed by the edges of boards in creating special effects for interior wall construction. It also gives some details as to the use of sawn lumber paneling, grades, sizes, paneling patterns and even surface textures which are available or may be attained.

Among the ideas shown are use of panctins^,:[1l1q;

man, the builder, craftsman and the designer, offering ideas to all.

It will make an excellent counter-piece for retail lumber vards. and will offer valuable information to retail cusiomers as a dealer "give-away" or special mailer. A small imprint space is provided where company or dealer names may be imprinted at extra-low cost. Handstamped imprinting may be handled by the user.

Single copies of "About Lumber Paneling" are available free of charge from the Western Pine Association, 510 Yeon building, Portland 4, Ore. Extra copies cost five cents each. Quantity rates are available.

long-Bell Modernizes plywood plqnt

bone, horizontal, vertical, radial, angle, "round-and-round,," board-and-batt, board-and-gap, board-on-board, contrast Weed, Calif.-The Long-Bell Lumber Division of Interpaneling, and combinations. Textures and colors are also national Paper Co. is completing modernization of its plycovered. The SfuxIl-inch booklet is designed for the lay- wood plant here.

Lumber Trucking r Custom fttilling Kiln Drying

Jim Overcqst Sfqrts 3lsr Yeqr At Helm of Stroble lumber Co.

_ This is James B. "Jim" Overcast, general manager of Strable Lumber Company in Oakland, pictured here hard at work starting his 31st year with the organization. Strable is currently celebrating its 53rd year of doing business in Oakland-including two years this month in its new $450,000 buildins at 255 Secorld Street. Looking back briefiy. and then forward, General Manager Jim noted at the beginning of his 31st year that "We are continuing to register real growth, thanks to the confidence of the lumber dealers of Northern California. We also feel that our consistent advertising schedule throughout the years in The CALIFORNIA LUMBER MERCHANT has

greatly helped us to tell the story that we have one of the largest and most complete stocks of Hardwoods, Softwoods and Building Materials this side of the Rockies, and that our 53 years of experience means Better Service to Dealers."

Weyerhoeuser Exponds Field Forces

In a major expansion of marketing and product promotion forces, Weyerhaeuser Sales Co. has created a new market research and sales programming group and is increasing its field promotion stalT, announces Executive Vice-President R. S. Douglas at the company's St. Paul, Minn., headquarters. ^

"These important organizational changes are being made to better serve our customers, our 15 supplying mills and our 10 wholesale distributing yards, arrd to further stimulate creative selling of lumber and allied wood products among specifiers and lumber users," Douglas commented.

He named Arthur Lahey, 2S-year Weyerhaeuser veteran long associated with product development, to head a new market research and sales programming group. Others in the new group include Seymour Kroll, manager of market research; William N. Owen, manag'er of sales programming, and Ortie E. LaVoy as manag'er of product lines, the position formerlv held bv Lahev.

This new coordinating gioup is to bring to Weyerhaeuser greater use of market research, more extensive market and product field testing, and more comprehensive sales programmlng.

Concurrently, the firm is realigning and enlarging its field promotion force under the general supervision of Theo. Smetana, manager of product promotion. The company will soon have product promotion men assigned to each of its nine sales districts to work with the 150 district representatives throughout the nation and to promote its products among specifiers, builders, dealers and users.

Federol Aid Projects . .

New Mexico Normal University, Las Vegas, received CFApproval of a $295,0@ loan to finance construction of a 3-story apartment building to house 32 student families. Refer: President Dr. Thomas C. Donnelly; Project No. N.M. 29-CH-13 (D).

Commissioner John C. Hazeltine approved a $114,178 CFAdvance to finance preliminary planning for the completion of a junior college plant at. Norwalk, Calif., by the Cerritos Junior College District of Los Angeles county. Project will cost $8,538,446 and include buildings, halls, li'brary, shops, gymnasium, auditorium, stadium and two pools, with construction expected to start by 1961. Refer: Henry F. Korsmeier, vice-president, 11442 E. Alondra Blvd., Norwalk, Calif.; Project No. Calif. 4-P-32ffi.

HHFAdministrator Albert M. Cole recertified the workable program under which Fresno, Calif., is moving to eradicate its slums and blight and guide its orderly growth and development. The rapidly growing city of 150,000 in the San Joaquin valley has two urban renewal projects in advanced planning stages and has implemented adoption of a uniform housing code. The city has 4,000 substandard structures and seeks to enforce a repair and improvement program. A central Relocation officb would be established to relocate families displaced in urban renewal actions, and Section Z2l FHA mortgage insurance would supplement resources for low-cost homes.

Los Angeles College of rOptometry received CFApproval of an $82,000 loan to finance construction of a dormitory to house 32 men students. Refer: James F. English, comptroller; Project No. Calif. 4-CH-54 (D).

Lane County, Oregon, received HHFApproval of its workable program to eliminate slums and blight in the unincorporated Willakenzie area and guide its orderly growth and development. The area is within the Eugene metropolitan region but separated by the rivers and Springfied, Ore. County Housing Authority and Urban Renewal Agency have made PHApplication for an allocation of low-rent units to be erected in Willakenzie.

HH'FAdministrator Albert M. Cole has approved use of FHA Section 221 mortgage insurance in Tucson, Arizona, to assist in financing up to 200 units of low-ccst private housing to help relocate families displaced rby urban renewal projects, code enforcement or other governmental action.

The following Region VI colleges have applied to the Community Facilities Administration for loans in the noted amounts with which to build housing and related facilities: Saint Mary's college, Saint Mary's College, Calif., $3500@; Whittielcollege, Whittier, Calif., $a50,000; Northwest Nazarene college, Nampa, Idaho, $425'000; The College of Idaho, Caldwell, Ida., $120,000; College of Southern Utah, Cedar City, Utah, $260,000, and Northern Montana college, Havre, Mont., $415,000.

San Pablo, Contra Costa county, Calif., 17 miles from San Francisco, received HHFApproval of its workable program to eliminate slums and blight. The 123-year-o1d, community began in 1823 when Don Francisco Maria 'Castro, father-in-law of Juan Batista Alvarado, California's first native-'born governor, received a grant of 19,934 acres of grazing land on San Francisco Bay. It was ,incor'porated as a city in 1948 and an Ur'ban Redevelopment Agency was set up last year. The Northgate Urban Renewal project includes an area to be cleared and redeveloped for residential reuse. Except for subdivisions developed since 1948, 23/o of the 5,257 dwellings in the 1950 census were reported to be substandard. Completion of the neighborhood analyses element of the program is set for 1960.

Cascade County School District I received a $35,228 CFAdvance for the complete planning of an elementary school to be built at Great Falls, Montana, at estimated $808,305 costs. Construction is expected to begin by June 1960. Refer: Asst. Supt. W. Ted Barkhurst; Project No. Mont. 24-P-3050.

Phoenix, Arizona, has received HHFA recertification until August 1, 1959, of its workable program for the elimination of slums and blight. Two designated urban renewal projects are in planning stages in the city, which once counted 11,000 substandard dwellings among its 60,000 homes. Its population of 170,000 increased 62/o since 1950. The city will assume responsibility for relocating families displaced through urban renewal actions and construction of the Phoenix Expressway. The Housing Authority has 1,088 public low-rent units under management and contracts were advertised in October for construction of an additional 200 units.

Saint Martin's college, Olympia, Wash., received CFApproval of a $550000 federal loan to be used with $125,000 of its own funds to build a dormitory for 65 faculty and two guests. Refer: President Damian Gleen;Project No. Wash. 45-CH-32 (D).

South Pasadena, Calif., received HHFA recertification until August 1, 1959, of its workable program to eliminate slums and trlight. One urban renewal project, the Monterey Hills Area, is in the planning stage.

o Quolity products from the world's best Mills

o Dependoble service from quototion to finol delivery

o Over 50 yeors exPerience in the exporf-im' port field

o Prime imporlers serving fhe wholesqle lumber frode exclusively

Coll the pendoble imported

Atkins, Kroll rePresenlolive neorest you for de' ond occurole informotion ond quototions on oll wood producls:

ArmNs &Co.

c'.nt L'SS,EIII

GENERAL OFFIGE: PORTLAND l, OREGON

Merchandisers o, oll Pacifiic Coosf Foresf Producls

Domesfic and lmported Lumber and Plywoods

DOMESTIC EXPORT ond IMPORT . RAIL qnd WATER

Cqloveros Gement Compony Expendoble Pollets Expected fo Revolutionize Shipping Procfices

Expendable pallets for shipping sack cement have been introduced bv Calaveras Cement Company after exhaustive tests in the field. Developed by the San Francisco company's own staff, the new pallets are expected to revolutionize shipping practices not only in the cement industry but in other industries as well. The company has ap- plied for patents and is planning to distribute the pallets through its recently organized subsidiary, Calco Supply Co.

Extremely light in construction, the five-pound pallets are made of woodreinforced corrugated paper board. Carrying 31 to 36 sacks of cement weighing 94 pounds each, they are recommended for stacking three-high. Thus the bottom pallet carries a maximum load of mori than five tons.

Mel J. London, Calaveras vice-president in charge of marketing. announces that the company will provide the pallets without charge on all shipments of sack cement, freeing buyers from the industry custom of furnishing their own heavy conventional pallets for every load.

He said the changeover will increase freight savings and pay load by eliminating more than half a ton of wooden

pallet dead weight on every standard flat-bed haul. Also eliminated will be expenses for pallet repairs and sack breakage due to splinters or protruding nalls.

The expendable pallets will enable cement dealers to pick up, store, and deliver sack cement without having to maintain pallets of their own, and without the need for demanding pallet de-

posits from their customers, London declared.

He pointed out that although the pallets were designed to meet a speci- fic industry need, they are equally adaptable to any other industry which ships sacked. bagged, or carton goods. Standard fork lift equipment is used in handling the pallets, London said.

The new pallets were developed by Harold A. Lovegreen, Calaveras assistant sales manager, with the assistance of Pack-House Foreman lack V ettorazzi, Trucking Foreman Chirles Evans, and Purchasing Agent B. B. Woodward. Ir.

lee Millwork Promotion Honors lumber Indusfries

A unique advertising campaign by Lee Millwork Corp., Fair Lawn, N. J., honors the lumber and forest industries. In order to call attention to their new "Lee-Bow" window. which is now available nationally for immediate shipment in ten standard sizes. Lee mailed introductory literature to interested members of the building trade, in spe- cially designed envelopes. Printed in two colors, the attractive envelopes depict an evergreen forest behind the T ee-Bow window, and carry the legend, "Good Forestry Is Good Business for IJs All."

The letters were shipped, unstamped,

A. W. NETH TUXTBER SALES

13625-C Venturo Blvd.

Shermqn Oqks, Cqlif.

Phone: STcnley 3-2663

TllllX: Von Nuys 7576

to Tucson, Arizona, where the Tucson Post Office affixed the new 4c forest conservation stamp, and a "first day of issue" cancellation mark,

Because "first day of issue" cachets are collected throughout the world, and become more valuable with the passing years, Lee Millwork has assured itself and the forestry industries a place in history and in the albums of the world's philatelists with this mailing.

The new stamp used on the Lee Millwork mailing was issued on October 27th in conjunction with the 100th anniversary of the American Forestry Association. It honors the lumber industries and the centennial of the birth of Theodore Roosevelt.

Experienced in the Field Since l9O4

DANI & RUSSEII, lNC.

Medicql Arrs Bldg. Eurekq, Cqlif.

Phone: Hlllside 3-456t

TWX: Eureko 63

W. H. WINFR.EE

2717 N. Moin St. Wqlnut Creek, Colif.

(P.O. Box 331)

YEllowstone 5-l4OO

Millwork Corp., in cooperation with Advertising Campaigns, Inc., Paramus, New lersev.

An avid philatelist, Mr. Lee is founder and executive secretary of the American First Day-Cover Society, which lias members throughout the United States and 40 foreign countries.

Symbolic of forest conservation, the beautiful three-color stamp depicts a woodland scene of spruce trees. Because "Lee-Bow" windows are manufactured of spruce wood, the tie-in was tailor-made.

This unusual mailing was originated by Norman Lee, vice-president of Lee

BURGLARS BREAK INTO PORTERVILLE LUMBER YARD

Porterville, CalifThe Porterville Lumber & Material Co. had a burglar at the 1255 N. Main St. yard over the Jan. 3 weekend. It was discovered by Earl Hodgson, salesman for the firm, and an inventory was immediately started to determine the loss.

ltOORE Cross- Circulotion Kl[NS-for PROFIIABIE Seasoning !

Before investing in cny rype of equipmenl, mill owners must be reosonobly sure thqt q definite profit con be expected. Dry Kiln fqciliriesmore specificolly, MOORE Cross-Circulotion KIINSmqy be the invesfmenl with the "qssured relurn" your mill needs. And remember the mosl modern seosoning meihods in MOORE Kilns like lhe ones shown ond equipment qvoilqble qre incorporoted obove qt Plqcerville Lumber Compony, Plocerville, Colif. Why nol wrile todoy ond osk how the qddition of kiln focilities con improve your mill?

You cqn depend on MOORE-where for over 75 yedrs, Quqlity in lumber-seosoning equipment hos been unsurpossedl

Hoo-Hoo-Ette Glub 6 Stqrts

Wirh | 9 Son Fernondo Kittens

There were 28 lumberwomen at a bancuet in North Hollywood, Calif., the evening of January 7'for the official start of San Fernando Vallev Hoo-Hoo-Ette Club No. 6. Under the guidance of Anne-Murray, one of the founders of !h_e clubs and a prime mover in furthering new chapters, ald Jeanne^Serviss, 1958-59 president of Loi Angeles HooHoo-Ette Club 1, there were 19 members initiatJd into the newest Hoo-Hoo-Ette club following the dinner.

Assisting in the Concatenation weie Ida Cunner, immediate past president of the No. 1 club, and tl.rese Club 1 Hoo-

During the election part of the proceedings, Claire LaVine of Sierra Lumber & Plywood Co. wai elected Club 6's first president. Millicent Moore was elected secretary-

Hoo-Ettes: Ruth Armand, Jessie Culbertson, Margaret Gladish, P.ggy Haskins, Rinda Hazen, Margaret Mo-ttola and Barbara Speth. They formed the Nine of the Degree Team.

treasurer. Ethel Burnham wad named Reservations chairman, and Dru Samiof holds the Membership chairman post.

The San Fernando club's charter members, of whom p?_ny .are from the Valley's retail lumberyards, are the following l9:

Miriam Aplin, Anawalt Lumber Co., Pacoima; Ellie Borror, Reid's Canoga Building Center, Tarzana; Minnie Brown, Cal-Pacific Building Material Co., Tarzana; Betty Bryan, _Golden West Plywood Corp., North Hollywood; Ethel Burnham, Robert Worth Cabinets, Sun Valley; Donna Dean, Tarter, \Arebster & Johnson, Van Nuys; Geriy

FOR TTUTARY . FON TilDUSTRIA1S . FOR DEA1ERS

M. Hammer, Neiman-Reed Lumber Co., Van Nuys; Marga W. Jablonski, Neiman-Reed Lumber Co.; Lois Jones, Burbank Lumber Co., Burbank; Claire LaVine, Sierra Lumber & Plywood Co., Van Nuys; Maude Lever, North Hollywood Lumber Co., North Hollywood; Evelyn Mackelprang, Neiman-Reed Lumber Co.; Monica Martin, North Hollywood Lumber Co.; Millicent Moore, L. M. Hofiman Cabinets, Inc., Van Nuys; Dru Samiof, Commercial Wood Products, North Hollywood; Belia Sarmiento, NeimanReed Lumber Co.; Betty D. Shoener, Van Nuys Plywood Co., Van Nuys; Ethel Sly, Burbank Lumber Co.; Donie Jean Welton, Neiman-Reed Lumber Co.

Anne Murray, the officers and members of Los Angeles Hoo-Hoo-lltte Club No. I are to be commended for the physical help and wise counsel they have given in expanding the Hoo-Hoo-Ette order to Eugene, Oregon; CIub 2, San Francisco Club 3, San Diego Club 4, Sacramento Club 5, and now San Fernando Valley Club 6.

Ted Roy of Roy Forest Products Corp., Van Nuys, is having a special Walnut gavel made for the new Club 6 and it will be presented at the February meeting, announced President Claire LaVine.

The new Club 6 Hoo-Hoo-Ettes have also been cordially invited to bring their bosses and join with L. A. Hoo-HooEtte Club 1 in the annual "Boss's Night," to be held February 9 this year at Rodger Young auditorium in the city.

George Gilker Buys Sunnyvole Yqrd of Hubbord & Johnson

George Cilker, long associated with Hubbard & Johnson Lumber Co., purchased Hubbard & Johnson's Sunnyvale yard at 204 East Evelyn Ave., January 13. The yard, which has been renamed Pine Cone Lumber Company, will be managed by Cilker and Assistant Manager Pete Esteban.

C)ur Sfock in lrodG . .

QUATITY TUMBER

HONEST DEATING PR,OMPT SERVICE

* L.C.L. from Yord or Direct Shipmenrs f

Sugcrr Pine - Ponderoscr Pine White Fir - Cedcrr

For 101{G Dimension and limhrs

Select Slruclurol & Construction & Brr Cuttings

Direct ftflll Shipment viq Woter ond R.oil from Woshington - Oregon - Cqlifornia tlills

Member f,os Angcles Chamber sJ Commerce

Associote liember 5o. Colif. Retoil fumber Assn.

,- Slocks ot los Anglefes Harbot u Wilmington &larmlnal lsland Doclrs

E}IO:TIIANN SPRUCE . HE'NIOCK O RED CEDAR ' DOUGIAS FIR

WE SEI.I ONLY TO RETAIT IU,IIBER YARDS AND IUI'IBER WHOTESATERS

Hoo-Hoo to Hold Concot With Sierro-Coscode Logging Conference

Possibly for the first time, Hoo-Hoo, the fraternal order of lumbermen, will hold a Concatenation in coniunction with a logging conference, according to Bill Reuther of B.lplr L. Smith Lumber Co., and vicEgerent snark for the Redding area.

The occasion is the big annual meeting of the Sierra-

Quality l-t Dependability !-! Service

Cascade Logging Conference, to be held in Redding on February 12, 13 and 14. The Concatenation will be held at 4:09 p.m. February 12, at the close of the first day's program, and will be sponsored and conducted by the Redding club, Shasta-Cascade Hoo-Hoo Club 133. Eligible lumbermen, foresters and loggers from all areas of Northern California and Southern Oregon will be initiated.

The Degree Team will include Vicegerent Snark Reuther; Timothy Mclndoo, Main Lumber Co., president of the Shasta-Ciscade Club; Lock Bethune, iledding Pine Mills, Club 133 vice-president; Carl Thomsen, Zamboni Lumber Co., Club secretary; Hugh Pessner, West Coast Timber Products, Deputy Snark for Northern California; and Sacramento wholesaler Jack S. Berry, Supreme Custocatian of Jririsdiction VI.

Snark of the Universe Bob Gallagher, of Albuquerque, New Mexico, has been invited to participate as Visiting Officer, Reuther announced, and it is hoped that he will be able to accept. If so, it is expected that his message will be one of great importance to the lumber industry.

President of the Logging Conference is Harry Russell, U. S. Plywood Corp., Mapleton, Oregon. Secretary is L. D. Wambold, Lakeview Logging Co., Lakeview, Oregon.

The Sierra-Cascade Logging Conference is expected to draw well over 1500 loggers, lumbermen and representatives of allied industries from the lumber producing areas of California and southern Oregon.

Corl Wofts to Menlo Pqrk

Veteran Bay Area Wholesale Lumberman Carl W. Watts moved his office to Menlo Park on January 15, close by his Palo Alto home. Watts, who had been located in Oakland for the past several years, has set up his new Menlo Park headquarters at 651.4. Oak Grove Avenue (new phone: DAvenport l-2262).

Hubbord-Johnson Promotes Wroy

S. W. "Bill" Wray has been promoted to general manager of Hubbard & Johnson Lumber Co., Mountain View, Calif., according to Partners Bud Hubbard and Chet Johnson. Other promotions include Hank Brown to salesmanager and Bob Raymer to purchasing agent.

AND . . . the cbility to lurnish mqtericls thcrt will plecrse your

Ourl Btrhtrlil

P.O. BOX 665

R EDWOOD

SATES OFFICE:

928 H Street

ARGATA, Cqlif.

Fhone: VAndyke 2-031 |

TWX: ARC 17

ARCATA. CALIF.

DOUGtAS FIR

GTUATITY BAND . SAWN TUMBER DEPENDABTE SERVICE

TRUCK & TRAILER

MILIS

I lO7 Merchqnts Exchqnge Bldg. Sqn Frqncisco, Colifornlq

Phone: YUkon 6-5421

NATIONAL PLAN SERVICE OFFERS NEW 'CHOICE HOMES' BOOK

Completely new and different from the attractive die-cut cover through the 48 pages of modern living ideas and home clesigns the new "Choice Homes for your selection" is a carefully planned presentation that will help tlie retail lumber dealer effectively sell the idea of home ownership in his community. Prospect interest can be readily created by placing copies of this sales-maker in such well-selected locations as building and loan associations, beauty parlors, doctors' and dentists' offices, realtors, libraries, clubs, lodges, hospitals and reception rooms.

These are only a few of the many distribution centers in which this service will obtain the readership to ibuild goodwill and more sales for the aggressive dealer.

Cornplete information and prices of this impressive and colorf ul "Choice Honres" book may be obtained by writing to National Plan Service, Inc., 1700 West Hubbard St., Chicago 22, Ill.

Woyne Mullin Elecfed C. of C. Vice-President

\\'ayne F. N,Iullin, president of the N{ullin Lumber Company yards, was elected a vice-president of the Los Angeles Chamber of Commerce in the annual elections last montl-r and will be installed with other rlew officers at the 68tl.r annual banquet in the Ambassador hotel, Feb. ,t. Besides the well-kr.rown lumber dealer. wl-ro is also the immediate past president of the Southern California Retail Lumber Assn., also electecl a C. of C. vice-president was H. C. N'lcClellan. Dresident of Old Colony Paint arrd Chemical Co.

Henry M. Hink

AGO

TWENTY.FIVE YEARS AG(

As Reported in The California Lumber Merchant

Directors of the Southern California Lumber Code Administrative Authority met in Los Angeles Jan. 23. The Executive committee revealed that the modal overhead cost on lumber for selling and administrative expense was fixed by the NRA at 23/o of cost at the yard plus a handling and delivery cost of $5.60 for the Los Angeles wage area and $5.20 or $4.80 in others. The modal minimum on building materials not sold by the 1,000 foot was fixed at 42/c of cost at the yard John G. Ziel announces that following dissolution of Barg, Ziel & Co. he will organize a new ftrm, Ziel & Co., to carry on in the old offices at 16 California St.. San Francisco. Mr. Ziel has many fine hardwood import connections Harry J. Graham was appointed Pacific Coast sales director for PioneerFlintkote.

Dealers representing their districts at the Jan. 18 meeting in Scotia, Calif., with directors of the Humboldt Split Products Assn. included W. N. Shifflett, Napa Lumber Co.; W. O. Mashek, United Lumber Yards: W. K. Kendrick, Valley Lumber Co., and H. J.

'

Ford . . . George A. Pope was elected president of the Chas. R. McCormick I.umber Co., San Francisco Harbor Plywood transferred H. B. Wiscomb to Chicago and added the Southern California area to the sales itinerary of C. W. Buckner, the Northern California man Jack Cooper was named manager of the Crockett (Calif.) Lumber Co. yard.

The'San Joaquin Lumbermen's Club met in Fresno, Jan. 27. Officers are George Burnett, Tulare; S. P. Ross, lfanford, and H. J. Ford, Fresno

The Bohnhoff Lumber Co. moved to its new site at South Alameda and 15 Sts., location formerly occupied by C. W. Bohnhoff, president of the firm. Clarence C. Bohnhoff is vice-president, and Sidney N. Simmons is secretarytreasurer . . P. T. Burns of the Kern County Lumber Co. yard at Bakersfield was named manager of the Vallejo (Calif.) Lumber Co. . . . George Troth, former secretary, was a guest at the Jan. 15 mee(ing of East Bay Hoo-Hoo Club 39.

Andrew B. Hammond, lumber industry leader and one of the West's last

great business pioneers, died Jan. l5 at his home in San Francisco at the age of 85. He was intensively active in the management of the Hammond Lumber Company properties until his recent illness. At his bedside were his son Leonard C. Hammond, vice-president and general manager of the company, and his daughters Mrs. Frank B. King and Mrs. W. S. Burnett. He also leaves two other daughters, Miss Daisy E. Hammond and Mrs. Florence Whiteside. Private funeral services were held at the family residence. Mr. Hammond was born in New Brunswick in 1848 and went to western Montana at the age of l9 and organized the Missoula Mercantile Co., the First National Bank and the Blackfoot Mill Co. He also built two railroads which went into the N.P.R.R. He became associated in 1895 with Collis P. Huntington and the Mark Hopkins estate in a railroad to the Hammond mills in Oregon. One of his last big mergers was that of the Hammond with the Little River Redwood Co. in 1931. Mr. Hammond is given credit for the modernization of the redwood industry and regarded

as its dean-introducing large steel steamers to replace the small wooden lumber carriers, and developing the practice of manufacturing at the mill the highly finished redwood products such as sash. doors. etc. At the time of his death, Hammond Lumber Company included the redwood mills, two fir mills, vast California-Oregon timberlands with railroad equipment and logging systems, the wholesale yard at Terminal Island, distributing and millwork plants in Los Angeles, and numerous retail yards throughout California.

Santa Fe Lumber Co., San Francisco, was appointed a distributor by Kesterson Lumber Corp. of Klamath Falls. Frederic S. Palmer manages Santa Fe's pine department . . Spencer E. Slade, pioneer lumberman, died at his Palo Alto home. lan. 26. He started with the late E. i(. Wood in Stanton, Mich. in 1878 and came to the Pacific coast in 1885, forming the Slade Lumber Co. at San Francisco with Mr. Wood. His two sons, Russell and Franklin, are also in the industry . . C. H. Griffen, Jr., resigned as gen- eral manager of the California Redwood Assn., Ian. 15, to join the Monterey Bay Redwood Co. at Santa Cruz. lTe was formerly superintendent of the Homer T. Hayward Lumber Co. retail lineyards.

Members of the Retail Lumber and

Building Material Code Authority attending a meeting in the Palace hotel, San Francisco, Jan. 23, included Chairman Ralph Duncan, Ira E. Brink, Warren Tillson, Mead Clark, C. T. Lund, F. McNulty, Lester Elliott, C. G. Bird, F. Dean Prescott, Elmore King, C. I. Speer, J. H. Kirk, John Tyson, J. H. Shepard, H. F. Vincent, E. T. Robie, Tom Hubbard, F. L. Dettman and D. C. Essley, secretary. Also present were Sterling Truitt, W. K. Kendrick, C. S. Tripler, C. D. LeMaster, C. R. Buchanan, S. J. Hauge, Ifarold Ford, Merle D. Bishop, Ed Larson and Elmer trllis.

The U.S. Supreme Court ruled Jan. E that Ponderosa pine could not be included in the white pines classification C. R. Johnson, Union Lumber Co., and H. W. Cole, president of the California Redwood Assn., attended a meeting of the Redwood division of the Lumber Code Authority in Washington, Jan. 20 . . . Northern California dealers recently visiting in San Francisco included Carl Hagge, Sacramento; George Good, Pacific Grove; J. O. Handley and M. J. Murphy, Carmel, Chas. Garrison, Two Rock, and Isador Cheim, Marysville R. S. (Bob) Osgood, sales manag'er for the Cadwallader-Gibson Co., left on sales trip to the southern states.

The Betts-Sine Lumber Co. took

over the J. K. Sine Lumber Co. in Culver City, Calif., Jan. 24. W. F. Betts, one of the owners ancl formerly manager of the Patten-Blinn yard there, will manage the yarcl . . Floyd Dernier of the Lumbe;:men's Service Assn., Los Angeles, wrotc l-ouis Howe, seiretary to President Roosevelt, urging that Federal Home Loan Banks start functioning . . B. W. Lakin, general manager of the l\{cCloud River Lumber Co., McCloud, Calif.. attended the Code Authority meeting in Washington Henry S. Patten of the PattenBlinn Lumber Co., Los Angeles, returnecl from Code meetings in the capi- tal Frank J. O'Connor, president of the California Wholesale Lumber Assn., and Louis C. Stewart also returned from the Code hearings.

H. H. Barg announces that the partnership with J. G. Ziel in Barg, Ziel & Co. was being liquidated Jan. 1 and he would continue as the Barg Lumber Co. at 16 California St. . The new 1934 calendar of the California Redwood Assn. was called the most beautiful one yet . . . There are two long spe- cial articles in this issue on the workings of the new Lumber Code Authority . . President Alex Masson, Fortuna, and Secretary Warren E. Innes called a meeting of the state's split products manufacturers at Fort Bragg, Jan.14.

S/,J' S/,0 Co, IMPt1NTEHS

NOW OFFERING JAPANESE HARDBOARD

. Smooth or

Punched*

. | /8"-31 16"-l /

4"

lhicknesses

. Stqndqrd qnd Tempered

*Somplcr Avoilablc Upon R.qu.rt

Rolph L. Smirh lumber Gompony Completes Monster Stornge Shed

Anderson, Calif.-Workmen have put the finishing touches on a monster shed that will store uD to 5 million board feet at the Ralph L. Smith Lumber Compahy plant here. A. B. Hood, generafmanager of the Anderson operation, said the 144x105x 65-foot shed was already being used to store lumber while paint-

Distributed through Quofified Jobbers only

1355 Morket 3t. SAN FRANGISCO

phone: Klondlke 2-2311

ers were applying a white coat to the interior in December. The building cost $189,718 and was started last July by a Redding construction firm.

The building, as previously reported in these columns, was constructed entirely of wood except for steel roof-supporting beams, a concrete foundation and a steel track supporting a giant hoist that rolls from end to end of the shed on a track 50 feet above the floor and shifts decks of lumber to any corner in the shed, stacking it much higher than is possible in other Smith Plants. Mr. Hood said that storage facilities were being taxed in the company's four Northern California mills before the shed was built. It also houses a sorting chain for lumber from the dry kilns.

Obitucrry

Hql M. ATKINSON

Hal M. Atkinson, 72, veteran East Bay millman and owner of the Atkinson Mill & Mfg. Co., Oakland, died January 3 in Ross General hospital after a brief illness. He had been identified with Atkinson Mill & Mfg. for practically his entire working career. Mr. Atkinson was a 43-year member of Oakland Rotary (33 years with IN/o consecutive attendance), of the San Francisco Yacht Club, of the Windjammers, and of Oakland Hoo-Hoo Club 39. lIe was a native of California. He leaves his wife Ruth, a daughter, Mrs. Janet Bowman, and a brother Robert of Piedmont. Funeral services in Oakland, January 6, were well attended by Bay Area lumbermen and millmen.

Jomes W. McIEOD

James Wilson Mcleod, 66, one of the early members of the Philippine Mahogany industry, died January 22 at his home in San Marino, Calif. He was born in 1893 in Winnipeg, Manitoba, Canada, and served in World War I with the army from I9l7-19. Starting as a young man with the Cadwallader-Gibson Company in 1925, he had spent more than 30 years in the business before his retirement last year from the Mahogany Importing Company, Pasadena. Following 18 years with Cadwallader-Gibson, 1925-1943, in which he rose to treasurer of the company, Mr. Mcleod was affiliated for three years, 1943-46, with Precision Kiln Drying Co., in which he was partner and co-owner. His last activity was 12 years in Mahogany,Importing Company, 1946-7958, and he was president of the firm on his retire-

pnSER yeRA oRo€Rg ilMBERS

. Douglqs Fir qnd Redwood Kiln Dried Gleqrs

. Ponderosq Pine - Plywoods

. Simpson Products - Sheetrock

,,SATISFIED CUSTO.'YIERS OUR GREATEST ASSET"

TUTIIBER CO.

ment January 1, 1958. Although out of any active capacity, he had remained with the company as -chairman bf t6e board of directors, in an advisory- capacity. said F. M. Rawolle. now president-of Mahogany Imporiing Company. During his one year of retirement,- Mr.-Mcl-e"od eniovecl excellent health and was happily engaged in his own personal activities. His death came is a shdck, since he had ap- parently no_illnesses of any kind during the past few year-s, and. he will be greatly missed by hii many friendl ancl business associates. Mr. Mcleod ieaves his wife Mary E. of the home at 2320 Coniston Place. San Marino. and'two sons, Allan Duncan and Capt. James'Robert McLeod.

In Memoriom

William Grace Holloway, 72, honorarv board chairman of W. R. Grace & Co., died Ianuarv 7 at his home in Old Westbury, N. Y. . r A. T] ,.Art'; Walton, 41, Simpson Logging Co., was killed recently in an automobile accident

between Shelton, Wash., and Portland. Both Mr. Walton and his research work were highly regarded both in the comDanv and throughout the industry Henry Stoneson, 63, b;ilder and president of Stoneson Development Co., San Francisco, died in Hahnemann hospital, December 30, after a brief illness. He had recently built Stonesto$,n, near San Francisco, and was said to have been responsible for as many as 25,M homes in the Bay area. He was president of Associated Builders of San Francisco and a director of the Intl. Assn. of Home Builders. Broadmoor. Winston Manor and Avalon Park were among his other residential developments. He was born in Victoria, B.C., and moved to San Francisco in 1920, where he and a now deceased brother began building homes with their own hands Robert Miller, 21, former Barstow, Calif., lumberyard worker, was shot to death near Coalinga, January 7,'and. an 18year-old farm laborer admitted to Fresno law authorities that he had killed Miller during an argument.

PTDMTSS TUMBTR CO.

Specioli:ing in oll grodes of Dry & Green

EXHIBITORS

TUMBERMEN'S 42nd ANNUAT MEETING qnd Of rhe Southern Coliforniq Refoil lumber TRADE SHOW Association

Ambossqdor Hotel, Los Angeles, April 7-9

This is the first listing of of the S.C.R.L.A.:

Alsynite Company of America

San Diego, Calif.

Aluminum Company of America

Los Angeles, Calif.

Brown Company

San Francisco. Calif.

The Celotex Corporation

Chicago, Il1.

Exhibitors who have signed Douglas Fir Plywood Assn.

Tacoma, Wash.

Great Books

Los Angeles, Calif.

Harbor Plywood Corporation

Los Angeles, Calif.

Insulite Division-Mando

Minneapolis, Minn.

Johns-Manville Sales Corp.

New York City, N. Y.

2-Way Ponel Sow's Ervine Soys:

'Business looks Fine Jor'59'

Declaring that "Business Looks Fine for '59," Bennett 2-Way Panel Saw's Dealer & Service. Wavne C. Ervine. Atascadero, Calif., reports installations of severai more pieces of the lumberyard equipment. Recent sales have included the Prescott I-umber Co., Sanger, Calif. ; Sequoia Lumber Co., Visalia, Calif.; Ambrose Mill & Lumber Co., Santa Barbara; Tri-State Distributing Co., Los Angeles (its second unit buy) ; Learned Lumbef Co., Hermosa Beach; Steiner Lumber Co., Sacramento (its third unit bought) ; Larsen Lumber Co,., Red pluff, a_ndhold onto your hats !-Montgomery Ward & Co., Oakland, for the shipping and crating dept. (its second unit bought).

Dealir Eivine adds that he's been so. busy lately supplying the Z-Way Panel Saw that he's fallen a little behind on his demon-

for Booth Display space at the 1959 Convention and Trade Show

Hyster Company

Los Angeles, Calif.

Kaibab Lumber Company

Flagstaff, Ariz.

Koppers Co., Inc.

Los Angeles, Calif.

Moisture Register ComPany

Alhambra, Calif.

Porter-Cable Machine Co.

Los Angeles, Calif.

Putty Stik, Inc.

Seattle, Wash.

West Coast Lumbermen's Assn.

Portland, Ore.

Western Pine Association

Portland, Ore.

Southwest Plywood Corp.

Compton, Calif.

Weyerhaeuser Sales Co.

Los Angeles, Calif.

strations but expects to catch up shortly with new deliveries from the Bennett manufacturing plant.

John Beckslrom Returns fo S. F.

John Beckstrom, head of Beckstrom & Compauy, Portland, moved his business to Menlo Park on January 5. Beckstrom & Company is the California, Nevada and Arizona representative for Nicolai Door Manufacturing Co. of Portland, well-known manufacturers of quality doors and fir olvwood. Beckstrom. who services the iobber trade, returns to the Peninsula after a 3tf-year abience, having represented Northwest Door Co. of Tacoma in San Mateo until August 1955. Beckstrom & Company's new mailing address is P. O. Box247; phone, DAvenport l-2012.

PACIFIC HARDWOOD SATBS CO.

lqbor Repoiled Reody to Seek Big Election Viclory Benefits

Sacramento, Calif.-Organized labor in California, which claims to have successfully backed 78 legislators for election last November, now is reported moving to collect big gains. Thomas L. Pitts, California labor's top man and president of the AFLCIO, has stated that a number of bills calling for at least eight major gains by labor were in the hands of legislators for introduction. Their program is said to include:

1. Set a minimum wage of $1.50 per hour to cover agriculture, domestic and other workers not now covered by minimum wage law.

2. Increase weekly employment insurance benefits from a $40 maximum to at least $65.

3. Boost Workmen's Compensation for on-the-job injuries to at least $70 a week.

4. Jump disability insurance benefits for off-the-job injuries from $50 to at least $65 a week. and extend them from 26 to 39 weeks.

5. Add $5 a week for dependent spouse in all categories, and $2.50 a week extra for each dependent child under 18.

6. Extend unemployment insurance, workmen's compensation and disability insurance to all workers not now covered.

A11 of these measures, of course, would have to be added to the employer's cost of operation.

Febrvory 7 Set for Son Jooquin

Volley Hoo-Hoo Dinner-Dqnce

The San Joaquin Valley Hoo-Hoo Club will stage its annual Ladies Night Dinner-Dance event at the Belmont Country Club in Fresno, February 7, according to General Chairman Bob Wright. Starting time is 7:29 p.m. and reservations ($5.50 per) should be called in immediately to Bob Wright (AM 4-6519) or Bud Barber (AD 7-7134). Dinner will be prime rib with all the trimmings, and music will be supplied by none other than Fresno dealer and LMA president Ham Knott's son-Bob Knott and his Dixieland Band.

Tox Tips to lumber Deqlers

Lumber dealers are nowfeceiving their annual Statement of Charges to Employer's Reserve Account (Form DE-428) from the Dept. of Employment relating to California Unemployment Insurance taxes. The Lumber Merchants Assn. of Northern California, San Francisco, suggests that mem-

bers carefully audit these statements for possible error, as erroneous ctrarges have been made in the past for an individual whom you have not hired (changes in name through marriage and divorce often cause confusion) and in some cases the irccount may be charged although the employer has not been advised of a claim by the Department. Protests may be made to the local Audit District Office of the Department.

WOODSIDE ADDS BILL HOEY TO STAFF

Charlie Wilson, president of Woodside Lumber Co.. I Drumm St., San Francisco, has added Bill Hoev to his staff to cover Woodside's East Bay and Valley territories. Although born in Portland, Bill Hoey grew up and attended local schools in Eugene, Oregon, where he gained a good all-around lumber background by working for several different sawmill and local logging opera- tors. He joins Woodside Lumber following his recent graduation from ihe University of California at Berkeley.

SPACE-AGE LOGGING IS SIERRA-CASCADE CONFERENCE THEME

Bull-whackers, whistlepunks, ink-slingers and other men with other equally descriptive titles will convene in Redding, Calif., February 12-74, during the tenth annual Sierra - Cascade Logging Conference. Theme of the 1959 conference is "Log- ging-From Ox Team to Jet Stream," according to Conference Chairman Ralph Andre, forester with the U.S. Plywood Corporation, Anderson, Calif.

BREY-WRIGHT YARD WINS CHRISTMAS MENTION

Porterville, Calif.'The Brey-Wright Lumber Company here won Honorable Mention (equivalent to 4th prize) in the Christmas decoration contest sponsored by the Porterville Garden Club. It was an ancient Paul Bunyan statue, transformed into a Santa Claus and entered by a local motel, that won thl 1st prize.

Controcfors Sue for Losses As Domoge Suits Hir Alcoo Over lts Aluminum Houses

"Building and selling aluminum homes isn't a completely carefree business," says Crow's Lumber Digest in its January 15, 1959, issue. "In fact, Alcoa's 1957 promotion of 'Care-Free' homes has had an aftermath of damage suits aggregating more than $1 million against the Aluminum Company of America, according to The Minneapolis Star," quotes Crow's.

A clipping of the story was sent The Digest by Glen B. Gore of the M. A. Gore Lumber Company at Minneapolis. One of the plaintiffs listed is Associated Contractors, Inc., of Minneapolis, a firm which built one of the aluminum houses. In his letter to The Digest, Gore said:

"For six months I have seen this Alcoa house built by Associated Contractors stand empty with few, if any, viewers. There was an initial interest after an extensive and expensive advertising campaign.

"Too many people in this area are experiencing the grief of living with aluminum windows to go overboard for an aluminum house. Mr. Price may sell many such homes in other sections of the country, but we wonder, after seeing the number of contractors suing Alcoa all over the country."

The Minneapolis Star story reported that "Damage suits aggregating more than a million dollars, which charge the Aluminum Company of America with fraudulent sales misrepresentations, were filed in Minneapolis federal court today (January 3,1959) by eight contracting firms, including Associated Contractors, Inc.

"Associated Contracfors, fnc., alleged that ALCOA induced Associated to build a pre-fabricated aluminum home on false representations that the house would cost between $32,000 and $34,000 and that it could be sold for approxim'ately $16,000 profit.

"Instead, the complaint alleged, the house cost Associated

W3,6I2 to build and the highest price Associated could get was $32,419.

"The suit asked $131,193 damages to cover actual loss, costs of advertising and loss to the firm's reputation.

"The other plaintiffs and amounts of damages sought, based on the same general allegations, are Hollin Hills Co., Alexandria, Va., $128,000; Martin Brothers, Inc., Miami, Fla., $125,000; Fred P. DeBlase, Rochester, N. Y., $148,579; Cambridge Village, Inc., Cleveland, Ohio, $124,000.

"KeittiF. Pratt, Grand Rapids, Mich., $121,457; Gustav H. Feldtmann, Toledo, Ohio, $136,00O; Kayhoe Construction Corp., Richmond, Va., $146,000."

| 959 Olympic Stoin Gontesl fo Awqrd Los Vegos Trip

Some lucky distributor-salesman will win a weekend trip for two to Las Vegas or Hollywood by opening the greatest number of new major dealers for Olympic Stain by February 15, according to the manufacturer, Olympic Stained Products Company of Seattle. The contest is a part of Olympic's concerted effort to broaden distribution for the complete and expanded line of Olympic stains and wood blends, according to President Philip W. Bailey.

In 1958, 432 new Olympic Stain dealers were added. In the same year, sales of Olympic Stain increased.4l/o. Olympic Stain is sold nationally through paint, hardware and building supply stores. The company also manufactures and distributes nationally a broad line of pre-stained wood products.

Ernie Thomqs Plonning to Retire

Veteran Santa Monica Dealer Ernie Thomas is reported planning to retire from the retail field early this Spring. He says he plans to sell the Dudley-Thomas Lumber Co. in the Bay area and all inventory.

solid PHILIPPINE MAHOGANY

SGD&WI ELECTS MURREL SPENCE

1959 PRESIDENT

Murrel Spence, president of the Nudor Mfg. Corp., North Hollywood, was elected 1959 president of the Sliding Glass Door & Window Institute, Los Angeles, at the recent annual Institute election meeting in Rodger Young auditorium. Other new officers are George Radford, Radford Supply Co., Santa Maria: Charles Walker, T. V. Walker & Son Mfg. Co., Burbank, and Chuck Munson, Ador Sales, Inc., Fullerton.

The SGD&WI completed 1958 with six new members, a doubled manufacturing membership, and a total of 29 active and associate firms on the member roster. The Institute also made its first official participation in the recent convention of the National Association of Home Builders at Chicago, Jat. 18-22.

WEYERHAEUSER ENTERS FLAKE BOARD FIELD

Memphis, Tenn.-Weyerhaeuser Timber Co.. Tacoma, Wash., has bought the United Wood Corp. of West Memphis, Ark., for an undisclosed purchase price. The Pacific Northwest manufacturer is said to be planning immediate expansion and modernization of its new holding to mark its entry into the flake board field.

NATIONAL CITY FIRM SEEKS

N.H.L.A. LISTING

The Carousel Hardwood Softwood Lumber Co., Inc., National City, Calif., has applied for membership into' the National Hardwood Lumber Assn. and been given tentative approval subject to final action by the Executive committee at its next meeting.

FOREST PRODUCTS SALES JOINS

L. A. C. OF C.

A R R 0 w H E A P t D Y w 0 0 D

Compfete Stocks of Quofiry "ILCO" Mahogany SIDING O PANELING O MOUIDINGs' TRI}I

Executive Dealer Frode B. Kilstofte of the Rossman Mill & Lumber Co., Wilming- ton, Calif., very civic-minded retail lumberman, was pictured in The Los Angeles Times, Jan. 20, with Architect Welton Becket going over floor plan and seating arrangements of the Sports Arena in Exposi- tion Park, site of the 19,60 D'emocratic national convention. Kilstofte is also on the Coliseum Commission in addition to other civic offices frequently mentioned in these columns-

pnroono/o

who showered him with cards and notes and took the time to call about him during his recent severe ilhress. And he reDorts that K. W. Van Wig, secretary of the company, clid a fine job "minding the store."

Jack Dollar, vice-president of The Robert l)ollar Co., has been nominated to serve on the board of governors of the Propellor Club in San Francisco.

Bob Heberle spent the last of January in Arizona and the Southwest callins on Georgia-Pacific accounts and enjoying a warm change from the Los Angeles "overcas t. "

Mack Giles and Walt Hjort called on Drake's Bay Lumber Co. mill connections in the Humboldt county area the week of Jan.72.

"Fritz" Hutcheson, executive of Great Western Lumber Co., Glendale, and his wife left Jan. 31 for Mexico City on a businesspleasure trip. They will spend time in Mazatlan, Acapulco, Durango and Perall visitine lurrrber plorluction nrills.

Charles T. Gray (above), president of American Forest Products Cor,p., has been re-elected to the 1959 board of directors of the San Francisco Chamber of Commerce.

Jack Davidson of Pacific Wood Products Co., Los Angeles, representing the Imported Flardwood Plywood Assn., San Francisco, and Fred Smales, vice-president and regional director, Western region, U.S. Plywood Corp., Los Angeles, were both speakers at the Southern regional meeting of the National Plywood Distributors Assn. in the Roosevelt hotel, New Orleans, Jan. 23.

Rounds Lumber Co. Salesmanager Harry Merlo called on a few midwest accounts and took in the NAHB convention in Chicago the week of Jan. 18.

A. E. Rogers, president and manager of the Hyde Park Lumber Co., is now back at his Los Angeles yard two to four hours a day following his heart attack last Oct. 11. The veteran dealer's doctor has him on walkine exercises so that he can soon ,be putting in his normal workday again at the retail yard, and also continue his work in the Peooles Federal Savings & Loan of Inglewood, of which he has been a director 33 years, and his civic activity on the Park and Recreation Commission, on which he has served many years. Mr. Rogers asks The'Merchant to especially thank the many lumber friends

"Woody" Yates of F. S. Buckley Door Co., and Chas. di Cristina, head of J. di Cristina & Son in San Francisco, spent a few days duck-hunting around Colusa during the recent holidays.

Bachelor Bill Smith of Smith-Robbins Lumber Co., Los Angeles, reveals he'll be a benedict next month. The social event and wedding to Barbara Beretich is scheduled in Saint Catherine's church in Riverside. March 21.

Congrats to Arcata Redwood's Southlancl representative, Pete Kepon, and his bride on their January 10 boy baby, an experimental model going into full production soon, according to Pete. Incidentally, accorcling to oul records, January l0 is also the birtlr date of Arcata Redwood President H. A. Libbey. Now, you don't suppose ?

Winnie and Lou Weidner, former ,,bull of the woods" at E. J. Stanton & Son, spent their first anniversary last month in Sar-r Francisco, sort of a second honeyrnoon visit- ing the wharf and dining rby the Golden Gate.

Associated Redwood Mills Representative John Driscoll spent the last semester of January at its Arcata head office.

The Zook Todds of Western Door & Sash and the Jack Favors of C,BS plywood were holiday houseguests of Kay and Rolf Stolesen at Squaw Valley over New year,s.

More than 100 lumrber-industry friends attended the gala sailing of the Matsonia last

Woller Slucrmer, AArr. Wotfe, |{rs. Sleurmor, Horoce Wolfe month when a group of southern Californians sailed for Hawaii. In the party were Dealer George Pike and his wife (who didn't sail but planned to join the group later), Mr. and Mrs. Horace Wolfe, MarquartWolfe Lumber Co.; Jean and Norman Winsor, Great Western Lumber Corp.; Mr. and Mrs. Ed Dursteler, Sierra Lumber & Plywood Co., and Mr. and Mrs. Walter Stuermer of Marysville, a partner in the Sierra Lumber firm who also handles its procurement in the big-timber country. Visitors and guests wanted to float the boat from Wilmington to Honolulu but the whistle blew. Following their extended stay in Alohaland, the lumbermen planned td fly back from the Islands late in January.

Hugh Pessner, West Coast Timber Prod-

o Dougfqs Fir in sizes 24" x24"

o Pfqner cqpacity for surfocing lo 24" x 24"

. Remnont focilities for resowing Io 34" x 34"

M.r. Pike, Dmler Pike, ship's mote, Norm

Ed ond Mrs. Dursteler ond lovcly doughters, Rolph Steftsn, Jeon Winsor ond friends

lI we can't find it we'li make it

Estqblished Wholesolers of PACIFIC COAST FOREST PRODUCTS

'rll rerepnone

YUkon 2-437 6

ucts, SlLn F-tancisc,,, :tnri Ili'lrrcst'trtlrtivt' Bob Mosby 1lr.,r t,, -\rizi,na ilt:t tttorttlt ott irttsi1less.

Bill Hanen, nrrn:rqt'r'r,f -\l l'circc ('ri., l,,rng llr:rclr, rtturnt'tl fr,,nt:t rortltt'rtt sLtr\c.v tril' ("lrll'1, litr! irll,tttr(llt{ lrl. i,l .t stearl-r, r,r st']rcrlttlc 11,,11 ,,f lrtntlrcr fol tlre ttrr-rrr's u lrr,ltsirl(' ;rcc()tlnts i1ttrirrrr tlrc Spring Iurl Srttnnrt r trotttlts.

lricrkt'lcl l-rrnrlrrlrr:ur Paul Gaboury, ol'ncl o[ (iolclcrr (i:rtc I-urrr]rtr L'o., atrri lris ianril-r-r'ac:Ltiorrtcl in thc Soutlrlancl for:r l-ccl< , rvcr Nt'lr' \'t':rr's. I'aul sa,r's high lrrrint oi tlrc trip rr':rs a rl:r,r''s visit in l)isncl'lirncl anil it's:l lossrrlr ivhetlrer he or thc kirls got 11rr: biggrr kick.

Bruce Walton, r,icc-prcsiclent :rrrcl grner:r) rn:rrlirg('r of 'l'alroc trlill'"r'ork Cr,., Sacr:rrlcnl(), l)r'()llrinent northet'n California prr,rluctr :rrrtl rcrrr:rnufacturcr, spcnt a. lorg J:rrr-

703 Market Street

tt:Lr,r' 9 u cckencl :rt the tteu Strri llitltr Irrtr at S:rnta -\lortica. It is sni,l lrt n ill lre lrt st ruaur :rt the \1:rrch nulitials li s,rtttlrcrrt (':rliIornia's Bill Smith of Srrith li,,lrlritr. I-trrrr lrcr.

l':rlbot [-urtt]rer (.o. I'artrttr Joe Shipman sircnt t\\'o tveelis of ,llrtttt:tr-r' r'isitirts ()rtgort rnill cottttt:ctiotts u illr 'l':Lllrot's Dick LaFranchi.

Julian Cheatham, (icorgia I'lrcilrc's gctttr:t1 srrlrrn:rturgt'r, l,tttrlrcr rlivisii,rr, I'ortlatrrl. s'as a rrc( rt sotttltctrt (':rli[ornilL visitor u itlr Bob Heberle, c,rrrrlr:rrr,r''s Sotrthlanrl n)an:rger, c,rrrit'rr-irg,irr l().59 s:tlt's protttotit,tr ntttl :rr1lt'rtisirtg,.

'l'rrrclit't' I)t:rlcr Charlie Cross, Sr., presirlerrt ,,[ 'l nrc]irc'l'lrlr,t' l,urrlrer Co., lcft thtr Sitrrir srr,,u'c()urltr\- far lrelrincl itr nricl-Jatru:rrr Ii,r- :r 7-u t't'l< r'ltc:rtion trek tht'ciuglr

(ilr:Ll Ilrit:rir, Sr:otlattd anil (1'ott cucssccl it ! ) llrc Iirrrt'r:rl<l Islt.

Perley Fisher, wcstcrrr rcpt'tsetltativt' ior Sirrlrsorr llctl*,oorl, stol.rlrccl ,tver itt l,os -\ttg('l('s ('nr()111c back 1rt !lltre'l<:r. F{c .:tit' t:xt'ctttivcs of'l'acotna I-utttlrer Salt:s irl -\rc:Ltli:r rirrrl tor,l< in tltc raccs u ith Art Penberthy, Jr., ancl s1)cnt zt *'eekctrtl u'itlr \l:rr-r' :tlrrl George Clough .rt th('ir I)orvrtc-r' lr,rrttt'. 'l'llt'1' have to gct ttp currlr- 1o lrt'at l'erlt,r.

Bill Fallert, crecLttivc of Socollti l-tttttlrt t' Sale., Rrot,liiIrgs, Ort'.. r' i:r it c tl s ott t ll c r tt ( aliforrria la:t Irtotttlt :ttttl ct,ttfcrrctt uitlr Jim Linderman, l.llg I:lr:rclr <listributor.

'l'lrt: ('l-\l tttisstil ttt o ttortlrcrtt (l;rliforrli:l cli::rltrs in it.'. iistins,ri tlr'ltglLtts to tltc t'et:etrt \ lt l-l)-\ cottt t'tttiott irr Clric:rgo. 'l'llcv u ert: tlrt Gehring lrrr-r s-R. J. :Lrrrl Bob rii Scrvice l-rrrnlr. r' L, '. i:r 5;rtt-:rlit,,

The Glory of Woshington

George William Curtis wrote concerning George Washington:

"To lead a people in revolution, wisely and successfully, without ambition and without crime, demands indeed lofty genius and unbending virtue. But to build their state amid the angry confict of passion and prejudice, to peacefully inaugurate a complete and satisfactory government, this is F.., _ the very grehtest service that a man can render to manl,' kind. This is also the glory of Washington.

, "\,Vith the sure sagacity of a leader of men, he selected at once for the three highest stations, the three chief Americans. Hamilton was the head, Jefferson was the heart, and John Hay the conscience of his administration. Washington's just and serene ascendancy was the lambent fame in which these beneficent powers were fused; and nothing else than that asgendancy could have ridden the whirlwind, and directed the storm that burst about him. Party spirit blazed into fury. John Hay was hung in effigy; Hamilton was stoned; insurrection raised its head in the West. Washington himself was denounced but the great soul was undismayed.

"Without a beacon, without a chart, but with unwavering eye and steady hand, he guided his country safe through darkness and through storm. He held his steadfast way like the sun across the firmament, giving life and health and strength to the new nation. And, upon a searching survey of his administration, there is no great act which his country would annul; no word uttered, no line written, no deed done by him which justice would reverse or wisdom deplore."

Coreless

See for Themselves

The story goes that at a famous army training center, they installed a lot of big mirrors near the parade grounds so that the marching rookies could see themselves go by. And the big sergeant just stood there and smiled as they did Squads Right in front of the mirrors, and frequently remarked:

"Now you big apes, see for yourself."

Whor ro Edf

Dr. Harvey W. Wiley, eminent food authority, said: "Simple,.wholesome wheatbread and porridge, an ibundance of fruit in season, succulent vegetables-particularly the potato, spinach and asparagus, with a generous supply of pure, fresh, clean, tuberculin-tested milk, will give the citizen a diet that is wholesome, nutritious and full of vitamins. To this may be added a moderate supply of good meat and eggs. Let me prescribe the diet of the country, and I care not who makes the laws."

Wrong Store

A woman returned a smart pair of shoes to the exclusive shop where she hid bought them, declaring she simply could not walk in them.

"Madam," said the clerk, looking down his nose, "People who have to walk do not shop here."

Intolerqnce

"This little globe," wrote Voltaire, "which is but a mere speck, travels through space with its fellows lost in immensity. Man, a creature about five feet tall, is certainly a tiny thing as compared to the universe. Yet one of these imperceptible beings declares to his neighbor: 'Hearken unto me. The God of all these worlds speaks with my voice. There are billions of .us wee ants upon this earth, but only my ant hole is preiious in God's sight. AU others are eternally damned by Him. Mine alone is blessed'."

A Good Trick

At a naval training station, a doctor was preparing to fingerprint a recruit. "Wash your hands," said the doctor. "Both of them?" asked the recruit. The Doc hesitated for a moment, then said: "No. Just one. f want to see how you do it."

Greot Memories

According to history, Cyrus could call every soldier in his vast army by name. Themistocles called by name every one of the thirty-thousand citizens of Athens. Laurez could recite from memory all the words of Saint Augustine. Scaliger is reported to have committed to memory in one month both the Iliad and the Odyssey of Homer.

But Seneca, the great Roman philosopher, was probably .the best of all the memory experts. It is written that he could repeat two-thousand disconnected words after having heard them once, and in precisely the same order as given.

Brevity

An English cub reporter had been soundly lectured by the city editor for relating too many details rin his news stories, and,warned to be brief in the future. The next day he handed in this story:

"Shooting afrair last night. Sir Dwight Hopeless, a guest at Lady P,anmore's ball, complained of being depressed. He took a highball, his hat, his coat, his departure, no notice of his friends, a taxi, a pistol, and finally his life. Nice chap. Regrets and all that. "

A reckless young lady from Delaware, Of the high cost of living was welaware; She said, f suppose I could save on my clothes, For I don't care a cuss what the helaware.

CCDKC Tours Pickering Plont

The last regular 1958 meeting of the Central California Dry Kiln Club was held at the Pickering Lumber Company, Standard, California, November 7. Frank Payne, dry kiin superintendent, and Hank Abraham, res. mgr. of the host company, conducted the tour of sawmill, kilns, yard, dry sorting and storage, and of the re-manufacturing plant.

Of particular interest to the visiting kiln operators was the vertical piling of lumber for drying in the large battery of external-blower kilns. Also, this is one of the few remaining yards where lumber is piled by hand. The large piles with slope from front to back and forward pitch are according to good practice of many years standing.

After a fine lunch as guests of the Pickering Lumber Company, a technical meeting and a short business meeting were held.

In the absence of the regular offrcers, Paul Carlson of the Snider Lumber Products Company, Turlock, presided over the meeting. He introduced Frank Payne, who in turn introduced Frank Momyer, president and general manager of the Pickering Lumber Company; Mr. Abraham, and other members Dresent from both the Standard and the Tuolumne plants.

Dr. Eric Ellwood, in charge of lumber drying studies at the California Forest Products Laboratory, presented a very informative talk on "Air Circulation in Dry Kilns."

A motion was made by Wilbur Preston and seconded by J. F. McAlister that the next directory of the Club be issued to cover the years 1959 and 1960. The motion passed. A motion was mide by Frank Payne requesting the secretary to keep the membership informed of the plans for the program of the Wood Drying Section of the F.P.R.S. at their annual meeting, scheduled for June 29-July 3, 1959 in San Francisco. The motion was seconded by Joe Hughes and passed.

The next regular Kiln Club was to be lock, Jan. 9.

meeting of the Central California Dry at the Snider Lbr. Products Co., Tur-

HARVEY H. SMITH. Sec.-Treas.. CCDKC

Tips on | 958 Census Forms:

The 1958 Census of Business forms (CB-52-l), required by law to be filed, are now being mailed to lumber dealers by the U.S. Dept. of Commerce. The Lumber Merchants Assn. of Northern California, San Francisco, has offered its

TOO MUCH!

The Federal government owns 700 substantial corporations,.19,900 small businesses of all kinds and many service organizations employing 2,323,947 civilian workers. These corporations lose about $10 billion per year but, instead of going out of business, they simply chalk up a deficit and continue to operate on tax money. Pay for the government's 2.3 million civilian employes in 1957 was $11 billion-equal to about one-third the total tax bill of all Federal individual income tax payers. That's a lot of employes, a lot of government, and an awful lot of taxes. \Are should tell our Consressmen it is too much of all three.-From the Bulletin of the Southern California Retail Lumber Assn., Jan. 7, 1959.

members several valuable suggestions on the filing. These include :

(l) Where the form asks for either a dollar or a percentage figure, dealers should fill in their best estimates if records do not provide exact figures. (2) Question 13a of the form relates to type of business and merchandise lines; for Census purposes it is recommended that member-dealers check the block that reads "21l-Lumber Yard." The "21^2-Building Materials Dealer" is restricted to firms primarily engaged in retail sales of such material as brick and tile, cement, sand, gravel, etc.

Recrder's Digest Picked to Promote Nu-Wood Tile

Wood Conversion Company of St. Paul. Minnesota. has become the first manufacturei of buildirrg proclucts to promote ceiling tile in the nation's most widely read magazine, the Reader's Digest. Starting a four-color, two-page spread in the February issue, Wood Conversion Company will run a series of ads promoting its line of Nu-Wood acoustical tiles Micro-Perf, Constellation, Random pattern and regular pattern.

The Reader's Digest has been voted the general magazine "read most and believed most" bv lumber dealers. The Nu-Wood acoustical tile ads will be seet.t by an estimated 35 million people each issue, the biggest-rnagazine audience ever assembled.

PItfE rnd Fln SEIEGTS specicrizinstilh:li','"tl::t::t".lrctshipments

EXECUTIVE AVAILABLE

Presently employed in the Los Angeles area but seeking position as Gen. Mgr,f Aist, Mgr' or Sales Mgr. for manufacturer or wholesaler in CJlifbrnia or Oregon. 12 yrs.' executive experience in production and volume sales of transits and mill shipments. Age 35. Married. Energetic, good health, personality. Interview on request.

Address Boz C-2826. California Lumber Merchant 108 West 6th St., Rdom 508, Los Angeles 14, Calif.

SALESMAN AVAILABLE

Experienced Lumber & Plywood salesman available for SoCal area. Have contractor contacts for Retail and also straight Wholesale selline experience. Ilave been identified with the woodworking industrt, at-all levels, for mo,re than 25 years, If you are in need of a man with "Know-Ilow":

Address Box C-2834, California Lum er Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

WANTED _ IMMEDIATELY

Experienced Plywood Salesman for Loo Angeles area. Excellent opportunity for the RIGHT MAN to represent progressive warehouse.

Address Box C-2831, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

HARDWARE MAN WANTED

Excellent opportunity witlr established, progressive Tucson, Arizona, lumber yard, Requisites are experience in contract hardware, tracts, estimating and purchasing. This is key position and applicant should have gooii sales record and personality. Compensation open. Send complete information.

LUMBER DISTRIBUTORS, INC.

970 S. Cherry Ave., Tucson; or Phone: f. Manspeaker, I{Ain 4-4451

-POSIIIONS WANTED-

EXPERIENCED IN RETAIL LUMBE.R

Yo'ung, Aggressive, Dependable family man desires position with respectable retail firm. Experienced in ALL PHASES of Retail Lumber business, Presently employed. References.

Address Box C-2fXl5. California Lumber Merchant . 108 West 6th St., Room 508, Los Angeles 14, Calif.

HERE IS YOUR MAN

LUMBERMAN-COLLEGE GRADUATE-fO years' experience in Purchasing & Sales in Retail & Wholesale. Presently employed. Alert, Ambitious & Aggressive. Prefer Southern CaliforniaAddrees Box C-2819, California Lumber Merchant 16 West 6th St., Room 508, l,os Angeles 14, Calif.

_COI{T.IECTIONS WANTEDDESIRE WORKING RE.LATIONSHIP

Established Arcata, Calif., Lumber-Buying Firm desires active workins relationship with well-rated Wholesale Distribution firms in the following area3: San Francisco Bay, Central (off-cargo) Calif., Los Angeles and San Diego. We have developed excellent working arrangements with quality mills in Southern Oregon & Northern California for Cargo, Rail or T&T shipments. Our,volume in 1958 was substantial. Credentials gladly exchanged.

Address Box C-2836, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Cali.f.

-YABDS and SITES FOR SAJ.E/IEASF.-

EXCELLENT CALIFORNIA LUMBERYARDS FOR SALE

VlIe have a few listings on some very profitable, going lumber operations in Southern California. If you want to buy a yard or site and start the New Year right in this satisfying business, please let us hear from you.

TWOHY LUMBER CO.Lumberyard and Sawmill Brokers 714 W. Olympic Blvd., Los Angeles 15; Rlchmond 9-8746 FOR RENT

STORAGE SPACE FOR RENT_INSIDE & OUTSIDE. DIESEL TRUCK & TRAILER RENTTRIP BASIS. Have excellent equipment. Will take lu,mber on consignment basis. AIRPORT PLYWOOD SALES 604 San Bernardino Road, El Monte, California Phones: Gllbert 4-9233-CUmberland 3-4991

WANT ADS Continued on Next Poge

FOR LEASE

3-6110 acres improved, fenced; includes modern 2Ox40 office bu,ildine. 10,0fr) sq. ft. storage sheds. Steel buildings Zrl-years old. Spur tracE. Located near intersection Lakewood and Firestone Blvds. For information call o,r write:

WINTON LUMBER SALES. INC.

8713 Cleta St., Downey, Calif.; Phonez'TOpaz 2-2186

-EOTIIPMEM FOR SAI.E,-

-Subject to Prior SaIe. All Items Sold As is. Cash or TermsAmerican MouLlder No. 34, 40-HP with Starter .......$ S00 Berlin No. 777 Planer,8xl0, l-side, 3-Knifehead, 30 HP, Ballbearing, with Starter

Towers Double-end Trim Saw 9 ft., l0 HP .. 300

Pike Trailer 3-Axle, l2-Wheel, Lumber Rollers 1500

Hyster Straddle Carrier MHC 6378 2OO0

GOLDEN STATE LUMBER CO.

1100 Colorado Ave., Santa Monica, Calif.; EXbrook 5-3275

FOR SALE

H:TVpS_ Moulder Heads. Seven six-kniiie, 6". Like new. Half new price, Various Milled-to-pdttern knives and sleeves included.

KLAMATH MOULDING MILL

P.O. Box 237 Yreka. Calif.

FOR SALE

Hyster Lift Truck-Model RC-150

LIKE NEW_ONE OWNER

Small Lumber Yard

$6.900

Address Box C-2833, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

WE'RE INDEPENDENT... AND WE LIKE IT THAT WAY!

We don't ioin 'em so we never ever hove to lick 'em. We believe in complete qnd obsolute independence to recommend for eoch customer's individuol needs. We olwoys put the right brond in iust the right ploce, never ploy fovorites, never lurn our selling gome into o tug of wor. Nolurolly, ofter 40 yeors of deoling with the yords ond fobricqtors of Southern Colifornio, we've developed top suppliers, good mill sources, qnd o lof of friends. But it's our speciolized experience, combined wilh our independent position in the mqrkel, lhol poys off in double ossels on your cosl sheets.

SERVICE (INDEPENDENI AND. I'VTIAEDIATE)

On the beri in plywood, Simpson boord. Formico, Mqronife, Brond Producls, Acourlicol lile. 955

Iifornia

HEAVY FOR,K.IIFT TR,UCKS

RENTALS AND SALES

MacKav Mill Service oakrand 21, calif.

E22 - 6ltth Avenue sweetwood g-942g

FOR SALE

Industrial fncinerator. Air-Pollution Control Approved. 2(X)0 lb. per hour capacity with Storage Silo.

SUMMERBELL ROOF STRUCTURES

825 East 29th Street, Los Angeles ll Phone ADams 2-6166

RE.SAWS

36-inch to S2-inch single and twin.

VIKING MACHINERY

1000 Foothill Blvd., La Verne, Calif. Phone: LYcoming 3-3021

-SPECIAL SERVICES-

BUYSELLREPAIRSERVICE

Fork Lifts and Straddle Trucks. Complctc shop and field rervicc. Portable Welding, Special Fabrication, Steam ClCaning and Painting. Servicc Available 7 Days a Weck All work guaranteed.

COMMERCIAL REPAIRS AND SERVICE

1ll5 North Alameda Strcct, Compton, Calif.

Phones: NEwmark l-8269, NEvada G48O5

BONNINGTON LI]DIBBB OO.

?Otalaak Daafutqo TO CAI.IFORNIA RETAIT YARDS

Moin Ofrice:

Phone YUkon 6-5721

505-6-7 Morris Plon Bldg. 717 Morkel St., Son Froncisco 3

Ht1W LUMBEH Lt]tlKS

"Bubbling with confidence," reports Crow's Lumber Market News Service for the period ending January 16, "Oregon's green fir mills have enjoyed a 'frothy' market this week at rising prices. The strength has continued to come from California, as a result of the reduced freight rates which have enabled s'outhern Oregon mills to enjoy part of that big market." Buying from the Midwest and East has been irbout what would be expected at this season, following snow and cold in the nation's mid-section, continues Crow's Standard and Better grade green fir dimension for California was bringing the southern Oregon mills a tidy amount over what eastern

buyers were willing to pay. Utility continued strong, also studs. Boards moverl up pricewise in the California market. The kiln-drying mills were also in a strong position. Low-grade 2x4 was active, and wider widths of Utility dimension began to move better. This segment was not as zippy as the green department because California does not buy as much kiln-dried lumber as green, Crow's said. Strength continued in No. 3 ponderosa pine boards. Plywood, both sanded and rough, was very firm in the period.

Posts and beams of California redr,r'ood used bv the Franciscan missionaries in the construction of Mission houses at San lose and San Francisco in 1776 are still sound.

ADr'ETITISERS TNDEX

'iAdve.titing oppeo.r in qllernqle ltsuet (Tell them gou sau it in The Califomia Lumber Merchant)

Dollqr Co., Thc Robcrt --------..--....41

Donovcr Co,, Inc. -..........-...--.-- '

Homq.olc Conpqny --.--.-.-.-..-..--.... I

Hoover Co., A. L. .-.-.-.--..--.-..-....-.'

Smith Co., C. B. .-...-....--..............57

Smith Hordwood Co., [. R..-........ *

Smilh lumber Co., Rolph t.......--.-..35

lmith-Robbins Iumber Corp. ....----53

So-Col Buildins Moteriolr Co. -...31

South Bqy Iumber Co. -......---..--.-.-56

Souihern Colif. Lumber Soles .--- |

Redwod Mill: ...-.--.-*

Allot lunber Co. ..............-..-.---.t

Atkinr, Kroll & Co. .--.-....--..-.-.-....49

Avrom lumbor Co. .--..............----r

-8- Brq ond Deo Soler Co. -.-.-...---..-.. I

B & M Iumber Co, --,,.--.-..-.-..-..... I

Bqck Co., J. Williqm

Bough 8ror. & Co. -...-.....-....-......41

Bough, Cqrl W. --..--.--.-------.-..,-.-..-53

Bqxfcr & Co., J. H.

8ig Bcn Sorh & Door Co. ...---------25

Bennclt 2.Woy Ponel Sow ---.----.-..10

Borga Solcr Cr,, l. .-...-..--.-..-.--....65

Elir tumbcr Co., Inc. .--...-...-..-.... t

Eluc Diomond Corporotion

Bohnhofi Lumber Co.-..-.--,-.-.-..--.-..- r

Bonninglon lunba Co...-.-..-.-.-......71

B. C. forcrt Productt, lt. -.-.---*

Erurh Indurtriol.Lumbq Co. ..-.....16

Dooley & Co. .-..--.---..-.--........--....'

Douglq! Flr Plywood Arrn.

Droke's Boy lumbcr Co.,1nc..... r

Duroblc Plywood Solcr Co...-.--.... *

-E- Enpire St6l Bldgr. Co.....Cover 3

Emrco Plywood

Errley & Son, D. C. .-...-...............-61

Eubqnk & Son, L. H.

-F-

Fqirhurif Iumber Co. ....--..-...-.-.....14

Forris Lumber Co. ---...-.--.........--.46

Fern Trucking Co. ......-...--....--.-....62

Fidlcr'3 Mfs. Co., In<. ............----.-15

Firk & Moson --.-.---..-.......-..-,.....---ll

Flcurcllc's ([ou Weidncr)

Fountoin lumbcr Co., Ed ....-.-.-.-- 3

Fremon Co., Stephon G. -.-.-.......67

F,omonl Fore.l Product! ...-.-....--..58

Hufi [umbcr Co. ..--.--.-.-......-.-........52

Hyrtor Compony

-t- Indepcndenl Bldg. Mlls, Co. -.......17

lndurtriol [umbcr Co.

f nlqnd lumber Co. .-.-.--.-.-.-.-..-....--22

-J-

John3-Mqnville Corp. -------...--.....--"

Johnson.Flohqrty, Inc. .---.-......----28

Jordqn Sorh & Door Co., f. [. -... I

-K-

Koibqb lumber Co. -----..-.--..-.--.--..25

Kelley, Albcrt A. ....-.-.------.-.-----...*

Kont, Pqul E. -.......--.-.--.------....--.... *

-t--

t. A. Dry Kiln & Storqgc, lnc. -... 2

Lomon Lumber Co. -.----.,...-.--.-.--..-.65

Iind.rmqn Wholorole Lumbcr .-----21

Lons-Bell Div.-lnt'l Pqper Co. ----l I

Ncwquist, Jqmer W, ....---....--,-.-.-.55

Nikksf Lumber Co., R. F. ---.-.------39

Norco Distribuiing Co. ---.----.---..-*

-o-

Ol.en Compqny, T. E.....-

Olron & Co., Oliver, J.

Orgood. Robert S. ......-....

Ostling Monufo<turing Co.

Ottrom Iumber Co, .---...---.

Oxford lumber Co., Rsx.-...

-P-

Pocific Cemeni & Agg169olca.-----'

Pociffc Fir Sqles ----..........-...----.---..39

Poci0c Hordwood Soles Co. .....-.."-61

Pqcific Lumber Co., The ---.---.--.-.... '

Pqcin€ Lumber Deolers Supply ----37

Pqcific Wirc Producls Co. --.---------26

Paciic Wod Products .....----.-.-..-.-43

Podulo [umber Co., E. A, .-...--- '

Porqmount PolG Const. Co,.....-.- t

Poul Bunyon Lumber Co. ....---..-----22

Parler Lumber Co. -......---.......-.-..59

Southwerlern Porllond Cement .-,-.t St. Regii Poper Co.

Sfohl Lumber Co. ------.-.----.------,.--30

Stqndord Lumber Co,, Inc. ..,,....26

Stonlon & Son, E. J. -----.,----.------13

Stroble [umber Compony

Stroit Door Mfg. Co. ------Cover 4

-T-

Toconq Iumber Soles, Inc. .--.----36

Tohoe Millwork Co. ---------.--..-..t

Tolbot lumber Co. ----.......-....-.,,-. I

Torts. Wsbsler & Johnron ---,---t

Triongle Lumber Co. ----.-....--.--.-*

Trinity Riyer Lbr. Sqler Co. ----,-30

Twin-Citv Lumbcr Co. --.--------.--,----*

Twin Horbort lumber Co. -...Cover I -u- U. S. Plywod Corp...-...--.-.-.--.--.* Union lumbq Co, -...--........--.-.-,. *

Uniled Whsle. Ibr, Co...........---- *

-w- Word & Knqpp -------.,.--.----.......-..--.45

Wqrren Soulhwe3t, lnc. ---.---.----.---12

-c-

Col-Pqcific Redwood Sole: -----..-.. 5

Cqloycror Ccncnt Co. --------,-.--.-- 7

Cqlifqnio Doq Co, of L. A. -.-.---*

Colifornio tunbcr Sqlcr

Cqfifornio Poncl & Voncer Co.------70

Colif. Sugor & Wort. Pinc dgcy. 4

Corlow Compony ....,..-.....--.-.---....-..10

Corodc Pocif,c lumbor Co. -.-.-.-.'

Cclot.x Cqporollon. Thc ------.-...*

Centrol Volley Box & lunbsr -.-.'

Chrirfcn30n [umbcr Co. .-..-...--..-..-35

Cloy Brown & Co. ..-..-..-..--.-.---..*

Cloy Lumber Co. -.-..-...---.-.---.-.--.-.--,13

Cmrl Lumbcr, lnc. ------.-----,-----------27

Con.olidoted Lumbor Co. .-.--..-.---59

Contincntol Iunbcr Solct --.-.------.58

Cook, Inc., D, O. .....-.---.....-.-----.,54

Cdqlirc Co.. The ..-...-...-.-..---...... *

-D-

Dont & Ru.r.ll, Inc. ...-.-....-..-.-50-51

Dqvir Hordwood Co. ---......-.-..-..-..-.63

Dovicr Lunbcr, Corl ....--.--..--...-...-.38

Dcf Voffr. Kohnqn & Co. ------------57

Dirbold Iunber Co., Cqrl --.--.....-.55

Gollohcr Hordwood Co. ........-.....-I

-G-

Gqmd.lon & Green lumbcr Co. -.6'l

Globr lntl. of Colif., Inc. ....-.-. t

Goldcn Golc Lumber Co. ...........-68

Gordon-|{ocBeoth Hdwd. Co. -... r

W. R. Grocc & Co. ..-.-......-.....-....'

Grcqt 8oy lumber Solsr

Graol W.rlorn lumber Corp, ........26

LooD [umber & Mill Co. .--------------.61

Log Angelcr Lumbar Co. ..-.-.-..--..-.34

Lo!-Cql lunbcr Co. ...-.-..-....----.---.37

Lumber Scler Co. .-..-.-.--.-...----..-----37

Pisrco Co., Al .---.--.-------,-..-.--.--.--.40

Ponberthy lumber Co,

Philip! Bror. Lumber Co. -----.-----.34

Phippr Co., lhe .--.-.-------.-..--,--.--...,18

Pickoring Lunbcr Corp. ..-.-..--------, r

Wells Curlom Millwork ........--------33

Wend ling -Nothon Co. -,----..,----- ---,-. -,29

West Coo.t Lumbermen's Arrn.---- |

W6rt Coo.f ScrFn Co.

Weit Coost Timbor Prodlcts..-..-'

-r{-

/r{ & l{ tumbcr Solcr....,..--,..-.....'

lilocBeoth Hordwood Co. ...----.--.---54

,rlohogqny lnporting Co. ..-.--..-....-38

Mqpfc Brq. -.....-....----------------------.27

-R- Red Cedor Shinglc Bur*u.-.-'----. *

Ri.ci & Krure lumbcr Co.

Rolenberry-Bullsr Lbr. Soles -.---,.-41

We,lsrn Door & Sosh Co.

Wortorn Dry Kiln ----..----..-..-..-.-.--45

Weltqrn Fo.o3f Products of S. F. *

Weslcrn Foresl Productr Co...-----,.-69

-H-

Holey Bror. .--....------.---......-....--....-,33

Holl Co., Jomer L. -...-.---.--.--.----,-68

Hollinon Mqckin lunber Co, --..-.46

Hollnork lumba & Plywood --.....-53

Hon3an Foratl Productr Co. --.---....54

Horbor lumbcr Co., lnc, -.-.--,---------17

Harin Lunbq Compony..--...........- I

Hedlund lumbcr Solcr, Inc. --...'

HcndriGk Co., J. W.-......--..-....--......21

Hexbcrg Lumbcr Sol€r ...--......-.--'

Higginr tunbor Co., J. E. ------------31

Hill & Morton, ln<. -...-...-.--------...-21

Hobbs Woll lumber Co.

Hogon Whole.olc Bldg, Mtk,.... r

Hollow Trcc Rcdwood Co. -----------.11

Holner lumbor Co., Frcd C. ----.---32

Mortin Plywood Co. -...-....-....----....29

t'lqrquqrt-Wolf€ Lumber Co. .-..--,-.. * [{oron Supplies, In<. -.....-.-.-..---....'

Motonilo Corporolion

Molzlcy Corpdolion ----.-...,--...-.-.--. I

Mox Hordwood Compony .---..........16

M€loud lunber Co. --,---....----...- |

Meicr lumbor Co., Herb

Minot Bdndini, Inc. -.-.---.-.--...----..,62

Mooro Dry Kiln Co. ------..----...--..,..--51

Mount Whitncy Lsmbcr Co. -.......60

Mutuol |{oulding, Lumbcr Co,.--.....69

-N-

Neimqn-Rod Lumber Co. .-......--.,33

Neth Iunbor Sqlcr, A. W. ..-.....-.50

Rounds Lumber Co. .,..-,-.----.-.-.--...'

Roy Fore.t Productr Co. -..--..-------31

-s-

S & S Lumber Co. .............---....-.-.

Son Antonio Pole Const. Co, .---....

Sonfqd-[usrier, Inc. --...-...---.-.--.--..

Sonto Fe Iumbrr, Inc. ...-......---.---.

Scorburgh Co., Inc.

Scurity Point Mfg. Co

,t8 t9

Shively, Alon 4. ..--.------,.....--,.---."

Sierrq lumber & Plywood

Sierro Redwood Co. .-...--.--,....-.-.-."

Simnons Hordwood lunber -.---.-. *

Simpron Redwood Co. ..-..-..-.------ '

Slqde Soles Co. ....---.-..-..-..-..----.-58

Wcstqn Lumber Co. ------.--.---...-..... I

Weslern Mill & [umber Co.....---, *

Wcst€rn Pin€ Associolion ............23

Weslsrn Pine Supply Co.

Weverhocuscr Soles Co.

Whito, Horry H. -.-.-----........-..--....-.38

Wholerolc fore3l Product3 Co. -.-. *

Wickcrrhom, H. H. -..-..-------.-.--.-..25

\y'y'indeler Co., Itd,, Geotge ..,.--.-.'

Winfre, W. H. -...--.------------....-----50

Winton [umber Soles Co. --,,Cover 2

Wod Converrion Co. --------.,--..--,. *

Woodride lumber Co.

-z-

Ziel & Co., Inc. -...--......--.-------,-,... '

Phone Olympic 5-3629

TWX: OA 445 40d) Broodwoy

Jim Hendrick r Wqrren Alliron

OBUYER'S GUTDE

r0s A1{GErts

TNEATED LU'II8ER_POI.E5_PI IING_IIES

Boxter & Co., J. H. ...,,....-..,..--.-..----.-....-DUnkirk 8-959I

Long-Bell Div.-lnfl. Pops Co. -.--.-.-..-Hllbbqd

SAII FRAl{CISCO

Fidler'r Mfg., In<. ..---...--.......-.......-...-.....-ORegd 8-8991

Fisk E Mson ..-.......--..-,,RYo l-6657

Hqley Broe. (5oro llonico) -..-.-.-...-...--.------TExc G483I

Jordqn 3Gh & Dos .--...........--.---..---..---Plecot 8-4168

Long-Bell Div.-lntl. Poper Co. .-....-.....HUbbqd 3-0363

$oso Supplie, Inc. .--....----..-....--...-..-....ANgelw 9-O657

Ostling Mfg. Co. .-..,,--.-................-..,-.CUmberlod 3-4276

Pqciflc Lmber D*lerr Supply Co. --.--.----------ZEnith I | 56

SeGol 8ldg. llqteriolr ...-....--.....--..---....--llAdiro 7-53O4

Srnlt Dq Arfu Co. ........................clrmber|od 3-8t 25

Swettqn Portlod Cmert Co. ................Hunt|sy 2-7630

Wd13 C6tm lrlillwork -.......-....-..---...--.-----FAculry l-2398

Wetl Cct Screen Co. ADmr l -l I O8

Conversion Co. ...-...-,.,.---.------. --....-..Hlllct6l 7-7874

PAINTS AND FINISHES

l,lATERlAtS HANDIING EQUIPMENT

Hyeter Cmp6y -------RAymond

SAN BERNARDINO - RIVERSIDE

, LU'VBER..+UII.DINGIAATERIAT5 Arrowhcod Lmber Compoy ---.--.,----....--.-lUrcr tL75I I Arrowheqd Plywood' Compoy ....................lumer +751 I

Lmber Cmpony -......--..---..---.--..-.--TRinity 7-2001

SAN DIEGO

IUMBER AND I.UMEER PRODUCTS

BUITDING MATERIAIS

Unlted Stotes Plywood Corp. -..----.---.----,-.,BElrcnt 2-5178

iAAIERIATS HANDIING EOUIPIAENT Hyster Compoy .-.---..-.BElmont 9-4343

SACRAMENTO IUMBER

A. & B. lmber Sqler..,.........--..------,---Grcr Volley 2300

B & M Lumber Co. ...-......-....---.-..--..-.-...-Gllbert 3-5783

Goado-lAocBeoth Hdwd. Co. --.-.----.--Glodrtoc

Bay Area

For maximum construction value at minimum cost-at mill or yard-look to Empire, designers of the most versatile steel buildings ever custom-engineered to the specifications of saw mills and lumber yards.

Empire buildings are adaptable to the most rugged timber sites, yet flexible enough for 'thowroom" use for the "do-it-yourself' yard market.

Protect your investment. An Empire building will cover your lumber and machinery-giving you more clear span floor area for increased accessibility, plus more display space for sales.

Research-perfected, Empire-sealed panels absolutelg lock out dust, wind, rain and snow-are climate-proof for long years of complete protection.

Economical construction cost is only one of the advantages you get when you call in Empire. Each building is designed for easy, low-cost modernization and expansion-designed to grow with your business. Build with experience build with Empire!

Just l0 per cent down will put o custom-designed Empire steel building on your site, poid for or nol. You sove your working copitql when you specify Empire. When you buy, buy quolity it eosts no rnore. For'complete informotion, telephone TODAY . or moil fhe hondy coupon now.

-"qv ilt. wiitney Lumbar conpant of springville, Calilomla, reduced their annual insurance costs by $25,000 when they selected thls structurel steel mill, englneered and bullt by Emplre.

AND CONCRETE CONSTRUCTION-TURNKEY JOBS

QuoliU Flush Doors Produced in fthe West for Weslern Users

All Strait Doors Are 1007" Lumber Core And Pressed Under Heat

IN OUR MODERN PLANT

Gore Specificofions for FIUSH Doors in:

Philippine Mohogony ([ouon) 2-Ply ond Hordbocrd

(5-P!y Constructlon) .+]_h

So/id Sti/es of l7a" will trim to I s/a

ONE - PIECE End Rai/s of 2th" will trim to 2t/2" to allow I" cut down for 6/6 Doors.

Ribs of 3/e" spaced 4" aparta// of so/id Lumber.

Cenfer Rail of 3/e"

21" long Lock B/ocks on Bofh sides and are 4t/e" wide.

Ash, BIRCH qnd Beech, Philippine Mohogony (Lquqn) 3-Ply qn.d Hqrdboqrd

(7-Pty Construction)

All 3/O x 6/8 x l3/q H.C. Exterior Doors are with 6s/e" wide lock B/ocks lo accommodale 5" sef backs.

AII Lumber used is Kiln-dried to a maximum of l0 Percent moisfure contenf.

Our New Germon Hot Press with 5 Openings ond Our New Worehouse Focilities Assure Prompt Delivery From Stock of All Stondord Sizes os Well os On Any Speciol Sizes.

Our sister compony, the Stroit Plywood Monufocfuring Co., now produces 60,000 Louon Door Skins Monlhly to supply Stroit Doors

Also Stroit Glide-A-Fold Wordrobe Doors Avoiloble for Every Decor WE NOW STOCK FIR DOORSGLAZED OR UNGTAZED

1224 North Tyler Avenue, El Monle, Coliforniq

3-8125 Gllbert 4-4541

Wholesole Only