In the light of what has recently happened politically in the United States, the status of young men in our present picture is of vast importance. All we have to do is read history, and there we will learn that this has always been a young man's world. For example:
Shakespeare wrote his immortal "flamlet" at the age of 33.
Thomas Jefferson wrote The Declaration of Independence at the age of 32.
At the age of 31, Daniel Webster was holding his own
with those giants of thought and word, Clay and Calhoun.
At 30 vears 6f aee. Lord Clive had conouered India.
At years age,
At 36, Lord Byron had won fame conquered India. won fame and fortune and was already dead.
At 33, Alexander had conquered the world and sighed for more worlds to conquer.
At 33, Jesus had accomplished His mission and been crucified.
And numerous others might be added to this list. This is the day of young man; and so it has always been. -
T able of Contents Will Be Found on Pa.ge 67 -
Nafl Assn. of Homo r*U53bfrh"lI""" convention-Exposition, new lakefront Convention-Exposition Hall, Chicago, itran. 29-Feb.
2. (Paul S. Van Auken, Natl. Assn. of Home Builders, 140 S. Dearborn St., Chicago 3, Ill.)
Mountaln Stat€s Lumber Dealere Assn. annual meeting, Denver Hilton hotel, Denver, Colo., Jan. 31-f'eb. 3.
Imported Ha.rdwood Pl5rwootl Assn. monthly luncheon, Commercial Club, San Francisco, Feb. 1.
L. A. Commlttee for Natl. Forest Products Week, Chamber of Commerce, Feb. 7; guest: Dean Presteman, N.L.M.A.
Los Angelee Hoo-Hoo-Ette Club No. 1 annual "Bosses Night," 5:30 p.m., Coral Room, Rodger Young auditorium, Los Angeles, Fob. 8.
knportod Hardwood Plywood Assn. annual convention of regular and associate members, Ojai Valley Inn, Ojai, Calif., Feb. 8-L0.
Santa Clara Valley Hoo-Hoo Club 170 dinner meeting, Chez Yvonne restaurant, Mountain View, Feb. 9.
Ifome fmprovement Products Show, Coliseum, New York City, Fob. 9-11.
San Francisco Peninsula Hoo-Iloo-Ette Club 8 dinner meeting, Chez Yvonne restaurant. Mountain View. Feb. 10.
Westorn Retatl Lumbermens Assn. (333 First West, Seattle 99, Wash.) 58th annual Convention & Building Material Exhibit, Memori'al Coliseum, Portland, Ore., Feb. 11-13.
Westorn States lfardwane-Ilousewareg Show, sponsored by California Retail Ilardware Assn., Brooks Hall, San F rancisco, Feb. 12-14. Convention headquarters: Jack Tar hotel. Speakers: Leonard F'arr, Coos Bay, Ore.; Stary Gange, Visalia, Calif.; Jack Mueller, Bemidji, Minn.; Paul Spiegle, S. F'. News-Call Bulletin.
Western Pine Assn. Dtstrict 9 meeting, 10:00 a.m., Westward Ho hotel, Phoenix, Feb. 13.
San Francisco lfoo-Hoo-Etto Club 3 dinner meeting, 5:29 p.m., Torino's restaurant, Feb. 14.
Western Plne Assn. Dlstrtct 12 meeting, 9:00 a.m., Cosmopolitan hotel, Denver, Feb. 14.
Sacramento Hoo-Hoo Club 109 dinner meeting, Sherwood Room, Robinhood Caterers, Feb. 15.
Western Pine Assn. Dlstrict 11 meeting, 10: a.m., Baker hotel, Baker, Ore., Feb. 15.
Western \ilooden Box Assn. annual winter meeting, Sir F'rancis Drake hotel, San Francisco, Feb. 15-16.
Humbolt Hoo-IIoo Club 68 dinner meeting, F''eb. 16.
Western Plne Assn. Dlstrlct 10 meeting, 10:00 a.m., Chinook hotel, Yakima, Wash., Feb. 16.
Slorra-Cascarle Logglng Conference 12th annual, El Dorado hotel, Sacramento, Feb. 16-18.
416th Terrlble Twenty Tournament, San Gabriel Country Club, Feb. 17.
Dubs, Ltd. monthly Tournament, Green Hills Country Club, Miffbrae, Feb. 17.
Ponderosa Pine Wooilwork annual meeting, Drake hotel, Chicago, Feb. 19-22.
Western Plne Assn. Dlstrlct 1 meeting, 10:00 a.m., Florence hotel, Missoula, Mont., Feb. 20.
Oakla,nil IIoo-IIoo Club 99 annual Past-Presidents' Night DinnerDance, Claremont hotel, Berkeley, Feb. 21; general chairman: Earle Bender.
Western Pine Assn. Districts 2 and 3 meeting, 10:00 a.m., Davenport hotel, Spokane, Feb. 21.
Westerrr \ilood-Preserving Operators Assn. annual meeting, F airmont hotel, San f,'rancisco, tr.eb.2l-22.
Northern Ilardwood & Pino Manufacturers Assn. annual meeting, Northland hotel, Green Bay, Wis., Feb.22-23.
San Joa4uin IIoo-Hoo Club 31 F'amily Weekend, Sierra Sky Ranch, Yosemite Natl. Park, Feb.25-26; leave F'resno, 3:59 p.m., 2/25; price: $32.99 couple. (Reservations: Bernie Barber, 1833 Broadway, Fresno, Calif.)
San Fra,nciso IIoo-Hoo Club I dinner meeting, 6:29 p.m., Leopard cafe, Feb. 28.
Los Angelos IIoo-Hoo Club 2 annual Dinner-Dance, 6:39 p.m., Glen-Aire Country Club, 3910 Stansbury St., Sherman Oaks, March 3; dinner, dancing, favors for the ladies and door prizes: $11 couple. Jerry Campbell and His Orchestra. (In cooperation with L. A. Hoo-Hoo-Ette Club No. 1.)
Hardwood Pl5rwood Instttute annual Membership meeting, Shoreharn hotel, Washington, D.C., March 8-10; President's reception and Buffet supper, HPI office and laboratory, Arlington, Va., by chartered buses.
Weetern Plne Associatlon annual meeting, San F'rancisco, March 8-11.
23rd annual Redwooil Region Logglng Conferene,e, 12th District Fairgrounds, Ukiah, Ma,rch 9-10; Conference president, John Yingst.
Natl. Assn. of Lumber Salesmerq Inc,, annual meeting', DuPont Plaza hotel, Miami, X'Ia., March 9-11.
IVest Coast Lumbermen's Assn. annual meeting, Multnomah hotel. Portland, March 21-22.
and demonstral\4erner's retail
"Cilcrrs of Values for FIome Os'ners Blg Do-It-yorrlself Circrrs
So Big We Have It Under a Huge Cit,cus Tent," so reacl the banne| on a big double-sptead ad in a recent issrrc of the D:rilv Palo Alto Times.
ft comes as no srllprise thrlt the fit'nt in qlrestion u'u.s promotion minded Merner Lrrmber. Conrpany. locttrted just ac|oss from the St:rnford lJniversity campus on El Cnmino Real in palo Alto.
Brrt let's go back lo thc beginning.
Bill Ross. genetal man:tgel, of Mer,ner"s. u'as planning a thlee_ dav Fall prontotion u'ith the printalv aint of giving his stor.c:rncl l'ernocleling sales a boost in the atnr.
Bill u'as n'rrrlling over the same olcl tired cliches ..Gr.:rncl Opening," "Do-It-Yotrrself Show." "Fall Hon-re Shon'," etc.. r,t,hen a srrpplier ftiend of his sug'gested. "\VhV not.Cilcrrs of Valrres ?"
That's uhr.rc tlre <.ir<'rrs tent t,irnre in. Wh1. not set up dcrnorr_ stration booths in a t,ir<,rrs tcnt :rnd gir.e flre l3-tl:r1. promotion :r real carnival zrtnros;lhere ?
One ctrll to Steu.alt Tent & A\\'nin6i Co. ta n.rajor srrpplier.of tonvention lntl partv equipment on a rental basist plovecl the (rilcus tent idea entitelt. feasible if not dorr,.ntight praclical. Onc of the largest opelatiolts of its tvpe on the F ()ninsrrla, Merner.,s is. nevertheless, using jrrst abotrt all ur-ailable space for its variorrs store ancl rcntodeling dep.rr.tments :rnd its big Yat,cl oper,:ttion.
So. the "Circus" u'as born. ancl u'hat a ..n:ltu1.al' thlt thentc latet p|over-i to be. App|oxinrltelr,' sir r"r'ecks before Lhe ,,cit.cus." Ross began feecling "te:lset.s" into ilre trr'o lot,irl papet.s:rncl, aborrt [he santc Lime, signs *'e'e c.nspic.olrslr- p.stecl a.ounrl the st.r.c and vur'<1. During the final u-eek plececiing the .,Cilc,rrs." Ross
Show. RIGHT:
b0ught on a trip blastetl the event rviLh :r big <iorrble-spt'e:1cl in the palo Alto newspaper', con'rbining this \4'ith thlee r.adio "spots" each clirv for the renlarnlng seven clavs before the opening.
Although possibll' not as important in semi-r'urirl areas. the dates of the Cilcrrs ( 9 16-18 ) \\.ere ver'1' r:ar.efully chosen so :ls not to conflict rvith the manl' diversions that affecl thc lives of me|r'opolitan suburbanites. Football scheclules n'ele consultecl to make srrle both Stanfot,d ancl the 49er''s rvele,,on the road": clates for the Califot'nia State F':rir .,','ere checkecl: and wh:,rt about ilre Gi:rnts? Can't chance a conflict q'ith a. home game 1..If w.e'd onll' knor'l'n then n'hat s'e knou. notr', \\'e sul.e \\'ortldn't have tvorr.ied :rborrt the Giants." sez Bill).
Ca|eful selection of the d:r_tes for. the ..Cir.cus" tFridar.. Strtur'dav ancl Srrncltu't paid off big. Over' 10,000 Peninsrrlites zrtLenclecl the event. and the tr,r-o fellorvs dir.ecting tt.affic :ln(l parking cltr.s in an impl'ovised 200-cal palking rtca back in the yarcl r.eitl11. h:rd theit' ha.nds full; ear:h estinaled that he eiLher clilectccl or pat ked 1500 atrtos a d:rv (',r'hich tallies pr.ettv n'ell rvith the "gt':rnd" old Anterican custom of "one to a ctrr.." u-hatl
Because of tlte size of the "Cilcus," Ross anti Wendell Scott. Vice-p|esiclcnl :rnd gene|al ntanager of both Merner an(l pt.ogtess Lrrmber Conrptrny in ncitlbv Redri-ood Citt'. clecictecl to go ..heavy" on the prizes. Of the sonte S3.000 in prize:r$-:r|ds. the iir.;st-prize n'innel cllinrecl a $2,00O r.emodeling job of his ou'n choic:e; second plrze \\-irs a nlne-inch Dclta Sau'complete q.ith n.rotor lincl stand: thild ptizc u-as a Stanle\. portitble electr.ic sl\\r; and forrllfr pt.ize, \\'as a (;E beciside cloc:k laclio.
B:rck in the "Big Top." irs ptontised un.let the banncr line of
SOtD
Quotations: Phone, torite, or usire-
Lam-Loc Timbers are straight, glued, laminated membersmade to order in any size and length.They never warp, twist or crack stay p erman en t ly b eau tifu I For heauy loads.. long spans. functional beauty specify Lam-LocTimbers.
The beautiful big Merner yard was completely remodeled back in the Fall of '54 (CLM, lL/l/54). That's the main showroom to the right; the retail lumber department at left rear. And notice the large, paved parking area
the big "Circus of Values" double-spread announcement, were "Thirty-two Different Demonstration Booths all fllled with ideas of interest to the do-it-yourself man (or woman?) . . builtin appliances, windows, paints, lumber, wall board, ceiling tile, roofing, hardware, power tools, fencing, fiberglass and many more."
Supplier-demonstrators were charged for their space in the "Big Top," just as in any show or convention. Ilowever, in many cases, the charge was more than offset by a "Circus Special" tag on their
Washington, D.C.-Eliot H. Jenkins, Eugene, Oreg.on, has been elected chairman for 1961 of the National Wood promotion Committee. The veteran lumberman is currently the president of the West Coast Lumbermen's Association. He has had extensive service as an officer, director and committee member in the National Lumber Manufacturers Association, Washington, D.C. He was president of the Booth-I(elly Lumber Company of Oregon before that flrm was sold to the Georgia-Pacific Corporation.
Harold
Harold J. Ford, San F rancisco, has been elected chairman of the Advertising-Merchandising Subcommittee of the National Wood Promotion Committee. F ord is vice-president of sales at Tarter, Webster and Johnson, Inc., 2740 Hyde Street, San Francisco. IIe has been active in the affairs of the National Lumber Manufacturers Association, serving on many of its committees dealing with wood promotion and building codes.
The National Wood Promotion Committee was established two
merchandise-a three-day "Circus Markdown Barg:ain" advertised well in advance in the papers and on the radio spots.
Merner's 55 employes, and Manag:er Ross in particular, are to be complimented on producing a flne, imaginative (and profitable l) Fall sales promotion.
With the "gray matter" behind such a promotion much in evidence in all departments at both Merner and Progress Lumber Company, the future, indeed, shines bright for these two Peninsula retail Iumber concerns.
years ago to organize and conduct a campaign for the increased use of wood and wood products. Its operating budget this year will be approximately g2 million. Advertising-Merchandising is one of its three principal functions. The others are Technical Promotion and Industry Relations.
Dosker to Head Industry Relations Unit
C. D. Dosker, Louisville, I(entucky, has been elected chairman of the Industry Relations Subcommittee of the National Wood Promotion Committee. The veteran lumberman is president of Gamble Brothers, Inc., Louisville. He has been active in the affairs of the National Lumber Manufacturers Association, as a directorat-large, a member of several committees, and as a director of the Timber Engineering Company, a wholly-owned subsidiary of the association.
Giustina, to Hea.d Technic.a,l Promotion Group
N. B. Giustina, Eugene, Oregon, has been elected chairman of the Technical Promotion Subcommittee of the National Wood promotion Committee. He is president of Giustina Brothers Lumber Company, of Eugene. He has been active in the affairs of the National Lumber Manufacturers Association, as a director and as a member of severai committees. He is also a member of the Economic Council of the Lumber Industrv.
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Among the many Holiday parties, many of which led to considerable soul-searching the follow.ing morning, one of the more enoyable (and certainly one of the more worthy) Christmas parties held in San F'rancisco wair the San Francisco Hoo-Hoo CtuU g annual Kiddies party for Sb.needy girls and boys from the San F rancisco Boys Club.
The party, a luncheon afrair, was held on December 20 at the Elks Club, with more than 125 lumbermen and lumbergals partici- pating in the fun. Early arrivals enjoyed a litile fellowship with the gang, but with the arrival of the junior citizens at noon,lt was their show from then on.
The program, as in previous years, included the traditional Christmas feast in the Elks Club main dining room, Christmas carols and group singing, a children's show featuring mag'ician Jan Ballin and Zingo the Clown and, of course-the best part of all, a personal chat with Santa Claus.
Through the cooperation of the S. F. Boys Club, and the
theredcoatandwhiskersanddo|edouithegiftswithoutcENTER:Nikie|'sbbl-e6nn';i,Huuliroejrjnnion(.e6.
ljilcwi!Lthe heip.of_Yvonne ]{a!gs a.nd-Myra Cassinelli. Raymer,
LEFT:.JarnesL'Ha|lco.partnersJ|mH-a||..andH€nriBarbe;Lumber..gang-Ha DickMcKannayandshir|eyAnderson.CENTERlTheRoundicraceuiauiiteoieiicia-trlttii.nic-tiriiltriii6;!;i;;iij;ieiei''caidwi
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erous response from the party's sponsors, each Toungster received exactly the toy that he had hoped and dreamed of receiving.
The "man behlntl the s€enes" handling thls colossal toy buying spree was Jim Hall, Jr., who also handled the gift-wrapplng and name tags-no mean leat ln ltself.
Besides "Journeyman Jim" the toy buyer, a special vote of thanks should go to Harry Hood, for handling the big job of finance; to Art Wall, who chairmanned the ticket committee; to Frank Billings, who lined up the entertainment; to Jack Pomeroy, Sti Stibeck and BilI McCubbin. who handled the music end of the affair; to Fred Ziese, who arranged for the transportation and accommodations for the kiddies; and to John Prime, Wendell Paquette and San Francisco Hoo-Hoo-Ette CIub 3 for the beautiful job of decorating the traditional tree and setting: up the table arrangements.
Most of all, thanks to the following 55 generous lumber concerns who made the most worthy event possible:
Robert P. Xilgor€
Lamon Lumber Co.
La3sen lumber Go.
Mc0loud Lumber Co.
J, .1. lrloore & Co.. Inc.
Pacific Coast CompanY
The Paciftc Lumter ComPanY
Paramino Lunbet Go.
nedwood Sales Co,
nolendo LumDer Co.
The annual Christmas party of Oakland Hoo-Hoo Club 39 this season was entirely different from years past. Chairman l'rank Timmers, Strable Lumber Co., canvassed the members and found them favorable to a charity project on the outside, and then a private Hoo-Hoo party with a Santa Claus, gifts and carols for just the members. This replaced the former custom of having 20 or 30 children up for dinner and then making a contribution to a local boys club.
This season the club's donation was to one of the most wonderful causes they have yet discovered, gifts for needy children from the California School for the Deaf who come from impoverished and destitute families, and who would be going home for the holidays to no Christmas at aII. Dr. Hugo Schunhoff, school superintendent, and his staff personally selected the kids who would receive a surprise gift on Christmas morning, no matter where they lived. The average cash donation from the CIub 39 membership was $5-$10 for some deaf ehild.
At the club's own party later, Dr. Schunhofi gave a short talk and case histories of needy, deaf children, reporting on the wonderful way CIub 39's donation was used. He described the problems of trying to teach the children to talk and educate those unable to hear a sound,
Agency, lnc,
Cal-Paeific Rgdwood Sales, InD,
Christenson LumDer Co.
The Robert Dollar Co.
R, H. Emmerson & Son
EYju Products Co., lnc.
Far West Fir Sales Co.
Gamerston & gleen Lumber Co.
B. n. Garci. Traffic Service
csorgia-Paciftc Corp.
colden Gate Lumber Co.
James L. Hall Co.
Hallinan Mackin Lumber Co.
Harbor Lumber Gompany
,. E. Higgins Lumber Co,
HobDs Watl lumber Co.
Rounds Lumber Co.
Sawmill Sales Co.
Service Lumber Co.
Louis sovey & co,
Strwart Lumber Sales
A. L, Stocfton Lumber Co.
Talbot Lumber Co.
Tarter. weister & ,ohnson, lnc,
Twin-City Lumber go,
Twin Harloas LumDel Co.
U. S. Ply*ood CorP,
Union Lumber Co.
Ven Arsdale-Harris Lumber Co.
Watd & Inapp
Wendling'Nathan Co.
West Coast Timter Producls
Westetn Pine Supply C0'
tnternati0nal Papor co" Long'Bell Divisron woodsidc LumDer compant
Some 50 lumbergals and guests attended the annual Christmas fling sponsored by San Francisco Hoo-Hoo-Ette Club 3 at Torrino's restaurant on December 13, with President Winnie Mentzer, of the James L. Hall Company, presiding.
Besides the usual Christmas cheer and banquet, surprise entertainment was provided in pantomime form by the club's past presi-
(Lett)-Ray Dolsen and Erila Longson of Twin-City Lumber; Josephine Galloway ct J. E. Higgins; Lee Egger and Nancy Dugan, H. B. Hansen & Son: Edith Nunes, MacBea'.h Hardwood, and Delores lohnson, J. E. Higgins Lumber.
(Center)-Hobbs Wall's Doris Belbei and her friend and guest. Eluc Bennett, really roused 'em with the sophie Tucker bit.
(Right)Helen Pearsall, Union Lumber: Bunnie Bidwell. Marin and Lumberr Julia McArthur. Dant & Warnock, with the club president, Win Mentzer of James L. Hall Co.
Club 39's own adult party was held at the Claremont hotel in Berkeley, December 19. The happy hour was 6:39, dinner 7:39, and Santa Claus 8:39 p.m. Every Hoo-Hoo was advised to bring some nonsensical gift of $1.50 maximum value or be assessed that amount for his dereliction; they were to be Christmas-wrapped but with no markings. Dave Jopes checked the gifts in and placed them under the tree.
The sponsors for the happy hour were Hobbs WaIl Lumber Co., J. W. Hendrick Lumber Co,, Lamon Lumber Co., and the E. L. Bruce Co.
Thanks to a lot of planning on the part of Chairman Timmers, the annual party came off with the usual huge success despite the un-usual 1960 format. President BiIl Johnson thanked the companies and, especially, the individuals, who donated money toward (Continued on Page 14)
dent, Doris Belber, and her good friend EIuc Bennett, whom the gals swore looked and acted more like Sophie Tucker than ol' "Soph" herself.
In addition to the entertainment part of the program, the gals also held their usual gift exchange, but with a new twist the gifts had to be wood.
As in previous years, the centerpieces were contributed to the San Francisco Recreation Center for the Handicapped, a l{ooHoo-Ette Club 3 project.
Tlre 77 wide-eyed youngsters from LeRoy Boys' Home in LaVerne, Calif., gave out with a big roar of appreciation when Santa Claus, in the person of Harvey Koll, Supreme Nine member of Hoo-Hoo International, presented gifts to all of them at the Los Angeles Hoo-Hoo Club 2 annual pre-Christmas party held December 16 at the Nikabob restaurant in Los Angeles.
It was sure enough a gala affair when more than 300 members of the lumber fraternity, their wives, and members of Hoo-HooEittes entertained these under-privileg'ed youngsters.for the fourth consecutive holiday dinnei party sponsored by the membership of Club 2, assisted by the "gals" of all Southern California Hoo-HooElttes, who play such a big and important part in making this party so outstandingly successful.
President John Osgood launched the show right on schedule. Immediately following a well-served dinner, the program got underway with six top, night-club vaudeville acts. The kids, both young and old, loved it.
Freddy Morgan opened with his comic banjo performance and kept everybody laughing with his splendid talent. Ventriloquist Russ Lewis was a real pleaser and the Kirkhams, with their mag'ic, kept everybody entertained, including participant Joe Petrash, for almost an hour. They had a most unusual delivery for a small stage-but they were wonderful. Accordionist Ann Mills did a marvelous job before, during and after the dinner show. And Don Rice, master of ceremonies, kept the show moving at a fast pace with his timely remarks.
Elverybody agreed that the Walter Trask Agency, as always, did an outstanding job by furnishing such a fine, entertaining program. Pianist Gil Powers was on hand during the entire performance to keep the musical part of the show moving with each act.
Santa Claus was assisted by Sallye Bissell, president of Los Angeles Hoo-Hoo-Ette Club No. 1. The ladies then handed out specially selected gifts to each boy from the home. They were all practical gifts, such as jeans, dress slacks and shirts, but each boy did receive a personal toy for his very own.
Yes, the kids, young and old alike, enjoyed the festivities which lasted until almost midnight.
Chairman Dee Essley of the Finance committee did a splendid Job raising the money to support this annual afrair. He was assisted by LeRoy Stanton, Sr., Bob Osgood, Ed Bauer, Don Braley, George Clough and Harvey Iloll.
John Osgood and his Steering committee worked long: and hard, along with Sallye Bissell and her assistants, to bring the Christmas program to a successful conclusion. They are to be congratu-
lf you ever had any doubts that the Hoo-Hoo Christmas charities do a mountain of good-look at the faces of these kids at the Club 2 1960 event
Al Peirce Co. 526 ocean center Bldg. b?lt"ii?'T'.'t.t?n'
Los Angele. lloo-lloo Glut 2
Att,! ll. G. EssleY
llear illr, Essleyr
We ere enclosing our chack in the ano0nt of t450.00 for the charitt tlnd 0f the Lenoy Bots' lloms, Wo do this in tho name ol our customers.
We uould Jile to orDres3 our gratitudo tor tte uort tolt and sons ot your frisnds have done in tting to male lito r little bit happier t01 thes0 !oys. lt must !c a source of gteat 3atisfaction t0 y0'.
tr. lf,illirm ,. llenel
Al Peirce Gompany 526 ocean Center Bldg. Long Beach 2, Callfornia
Dear Bill:
yours very truly, AL PEINCE COMPAT{Y t * , Ot willlan ,. Hanen
December lf, 1960
oyor the many years that I haye assisted in fund-raising progrems, I have had many thrills in acceDting gitt3 given trom the heart of the contributor. The roceipt todat h the mail ot tour n0n-solicltsd gltt t0 thQ LeRot Bots' Hone uas a great source 0t 3atisfaclion for me to tnow that we have in our ind[stry, nen of your genorosity and a devoted spirit to help in the rohatllitation 0t our youth. From the Dottom ot mt heart, Bill, I say thanl tou.
Sincorsty, llee Esslet
0. C, Essley & ron 7257 E. Telcgraph noad Los Angcles 22, Calil.
lated for their combined efrorts. Not only for the all-star performances of the entertainers but for the all-star performances of every member of their staffs.
"I truly want to thank everybody for their most generous support of this most worthy project," Prexy Osgood said.
Before the party ended, everybody in the place was singing Christmas carols, popular songs, and slapping each other on the
backs. Dee Essley lead the community sing before and after dinner. He was ably assisted in this department by a most popular member of the lumber fraternity, Joe Tardy, who came over from Phoenix to be with his many friends and to specially attend this
Christmas party for the boys. It was his birthday and he really had a ball with all those gals in attendance. It's a cinch he'll never g'row old until Christmas 2001.
It requires plenty of that "long green" to assure a successful
party and we list below the firms and individuals who, through their generosity, made the youngsters of the LeRoy Boys' Home happy during the holiday se€rsron just passed.
Anilalt Lumber Co,
Mr, & llrs, James Arnott
Bailey.Riggert Plywood, Inc.
Beckman Lumbsr Service
Bliss Lrmbor Co,
Eoand.Daly Lumbor Co,
Eohnhofi Lumber Co.
Erools-Scrnlon (Roy E. James)
E. 1,. Brucs Co.
Srlsh Industrlal Lunber Co,
Buena Palt Lunter Co.
Allan S. Butkin
Don Butlin
B||rn3 lumber Co.
Cal.Pacific R€drood Co. (Arcata)
California Panel & Veneer Go.
Jtck Campbell
ilr. & Mrs. Ralph [. Cardwell
Castelazo & Associates
Choren Trucking Co.
f. il. Cobb Co.
Consolldatcd lumDer Co, (r. W. Fitzpatrict)
Crofoot Lunber co.
W. il. oary Co.
Waller llou
D. C. E33lsy & Son
far West Fir Sales Co,
Forn Trucking Go.
,ohn lf. Fiiter Lumber Co.
Forest Products S.los Co.
lf,argalet E. cemnill
General Lumber & Supplt co. (Hans Wall)
Georgia.Pacific Cor!.
Brace f. Gurn€e
Bill Hanen
C. P. Henry Co.
Hotts wall Llmbor co. ([ew Godard)
A. L. Hoover Co.
Hyster Company
Indelendent Bldg. Mtls. Co.
lordan Sash & Door Co.
Frode B. lilslofte
Kochton Plywood & Veneer Co.
Harvey W. l(oll
Lee Transporl
Lerett Lumber C0.
John Lipani
Los-Cal Lumbor Co.
Gus Lrellwltz
H. C. Mcoonnell
CALL US FON LUMBER PRODUCTS AND NAME.BRAND BUILDING MATERHLS
Main Offce: COLTON - TRinity 7-2001
LOS ANGELES Branch officef95 S. Beverly Dr. (Suite 4lB), Beverly Hills BRadshaw 2-7371
SAN DIEGO Branch office-GRidley 41583
Distribution Yard: RIALTO P. 0. Box 325)
Curtom
The Magic act of The Kirkhams held the kids enthralled
Mrs. Harvey Koll (right) rvas an attentive hostess to her table of small-fry
Mccoy Planing mlll
llar Hardwood Co, to.gan.DaYldson LunDol Co, Ml|llin Lunber Company
nobort S. osgood co. orlnr.Parks Lumber Co.
fer oford Lumbsr Co.
Prclfic Uood Product3
l. C. Pascoe Co.
Al Peirce Comp.ny
PeFon Lumber Co.
clgelon a. Pouert Ray Hill Lunb'I Co.
E, !. Reltr Co. neady Hung Door tfg, Co. S&SLunlsrCo.
B. Floyd Scott Jrme3 R. Scott
Alan A. Shivelt
slrra nedwood Go.
Simnon3 ll.rduood Co.
Sl.tl.rt Hrrdwood Co.
Somsrrllle Plwood Co.
LoRot ll. St.nton Lumte.
E. ,. Stfiton & Son
L. A. Stovanr Lumber Go.
Los Angeles Hoo-Hoo-Ette Club No. 1 ended the 1960-61 holiday season with a great sense of satisfaction in several jobs well done. At t}te beginning of the year, the lumberwomen had decided to help as many unfortunates as possible, and it was a gratifying year in that respect.
The check donated to LeRoy Boys' Home at the L. A. Hoo-Hoo Club 2 Christmas party was but the beg'inning of the help HooHoo-Ette Club No. t has ofrered. As usual, Irene Ridgeway, the club's polio-victim member, was presented a gift. The Ramona Home for Girls was remembered with gifts of money, clothes and cosmetics to the emotionally disturbed children in need of outside help.
Aside from these three donations, the club adopted two destitute
"The Deoler's Suppliel-|rlsygl His Competilor"
It's becouse we'ye got products thqt we iusl hqve ro tell you obouflike DURAFTAKEq new por{icle boord thqt hqs q surfqce superior to ony product on lhe mqrket
*Persiste n, irromotionql
OVerbrook
5-740fJ
Moiling Address: P.O. Box 2383, Terminol Annex Los Angeles 54, Colifornio
families for Christmas food and clothing. A committee headed by President Sallye Bissell, with F aye Balmer, Phyllis Hawkins and Corrine Adams as assistants, delivered two carloads to one family, including many boxes of groceries, dresses, undergarments, shoes and other necessities. It was delivered to a widow with flve children all in need of everything.
So the club of Los Angeles lumberwomen start 1961 with a feeling of happiness as their reward and reaffirmed knowledge that it is better to give than to receive.
The funds for the club's many charities are annually raised through its holiday "sales" of prizes, and it is understood that one Hoo-Hoo-Ette alone this year sold 200 of the tickets distributed by Anne Murray. The Hoo-Hoo-Ettes are anxious to thank every member of the Southern California industry who so generously helped them this year through purchases of tickets.
The winners of the 1960 holiday prizes were F'red Losch, E. J. Stanton & Son; Wave Meyers, Owens Parks Lumber Co., and John Lipani, Weyerhaeuser Company.
The club's own Christmas party was pronounced "just wonderful." Jerry Howe of U. S. Plywood Corp. deserved some special
los Angeles Office: 6416 Eost Flolillq Street Los Angeles 22, Colifornio
collect $38 on their "money tree" to send to the above-mentioned Ramona Home for Girls.
Another happy Hoo-Hoo-Ette pre-Christmas gathering was the one at the home of Corrine Adams for the gift-wrapping of the purchases made for the youths of the LeRoy Boys' Home by Club 1's Anne Murray and Club 2's Larry Weiland, the A-Arrow dealer. The packages of clothing and toys were presented to the boys at the annual Hoo-Hoo Club 2 party at the Nikabob, reported elsewhere in the Christmas activities.
On the committee which met at Corrine Adams' home were Chairman Violet Neal, Stahl Lumber Co.; President Sallye Bissell, Weyerhaeuser Company; Ruth Armand, Betty Morrill, Mildred Abbott and Marjorie Taylor, all of E. J. Stanton & Son; Lena Galyean, Downey Dry Kiln, and Lyn Rose and Corrine Adams of H. M. Nelson Lumber Co.
The girls had a fine dinner, affable conversation, and dug into tJle work at hand-to make sure each LeRoy Boy had his proper
At the tableful of shirts and trousers (all sizes and colors): Lyn Rose Corrine Adams, Sallye Bissell, Mildred Abbott, Lena Galyean, Violet Neal, Marge Taylor, Betty Morrill and Ruth Armand
gift in the proper size. They packed the 69 gifts for the boys in gaily Christmas-decorated sacks. It was a pleasure for the boys to receive them (as the photos elsewhere attest), but even more pleasure for the lumberwomen to plan and prepare them, say the Hoo-Hoo-Ettes.
Cutting a wide swath at the tenth annual F'estival of Christmas Trees sponsored by Children's Hospital of the Elast Bay of Oakland, California, was an all-wood-and-wood-products entry from Strable Lumber Company of 255 Second Street, Oakland.
The F estival, which ran from December 9 through 15, transformed t}re rnezzanine of Berkeley's Hotel Claremont into a breathtaking forest of spectacular original trees. Over 200 Christmas trees-none topping four-feet-were admired by thousands of F estival visitors. The trees were the result of imagination and artistic craftmanship on the part of members of the branches of the women's auxiliary and other friends of the hospital.
To get to the pith of the matter, Mrs. Donald McDonald, whose husband is a member of Strable Lumber Company, began with a
lnland-redwood cones. oriental parasols and paper-ribbon bows resulted in this handsome "tree," entered by Strable Lumber Company of oakland in the tenth annual Festlval of Christmas Trees. Sponsored by Children's Hospital of the East Bay ot oakland, the Festival benefits the hospital's part-pay program which assists thousands of needy children. A total of 207 original miniature trees were displayed and sold during the Festival's run, December 9 through 15.
conical chicken-wire frame set on a round redwood base. To the wire frame, Mrs. McDonald attached inland-redwood cones which she had sprayed with gold paint. Colorful paper parasols, decorated in Oriental motif, were then added to the pine-cone "tree." Shiny gold paper-ribbon bows finished off the lumber company's striking entry.
Proceeds from the sale of Strable Lumber Company's tree and all the other trees and Christmas decorations in the X'estival, plus admissions, benefits the part-pay prog'ram at Children's Hospital of the East Bay.
The hospital's charitable program is designed to assist families which are unable to meet the full cost of their children's medical care. Thus, by making up the difference between the set portion the family must pay and the actual medical costs to the hospital, the part-pay program makes treatment possible for ttrousands of needy children. Approximately 3,500 branch members donate their time and efrort in earning funds for this program. The
F estival of Christmas Trees is one of the major projects undertaken in this respect.
(Contiwned, from Page 7 )
sponsoring the party and the Christmas gift, declaring that without their support the club could not hold this yearly activity.
fn the absence of John Pearson, who was vacationing in the east, Santa Claus bore a startling resemblance to the Gamerston & Green lumberman, Joe Pepetone, who had otherwise been scheduled to lend his "Irish tenor" in leading the group in Christmas carols.
Appointment of H. C. "Hal" Ellicott (right), advertising and sales promotion manager of Georgia-Pacific Corporation, as chairman of the Promotion committee of the American Hardboard Association has been announced following the recent annual meeting of the group in Chicago.
This appointment marks the second top-ranking position in the association to be filled by a Georgia-Pacific executive in the last few weeks. Walter C. WaIling, sales manager of the G-P hardboard division, was elected president.
Mr. Ellicott has been in various industry association affairs for the past few years, having served as a member on the Promotion committees of the Hardboard Association, the Douglas Fir Plywood Association and
the California Redwood Association. Other affiliations include membership in the Oregon Advertising Club; the Oregon Industrial Advertising Association and the Public Relations Roundtable of Portland.
Hove prolected Colifornio homes ior 4O or more yeqrs, ond still do so.
Hove been sold oll lhese yeors by
We cqn lood
Srroighr or mixed cors shingfes ond shokes con be fooded crs desired.
In the days of craft guilds, the service, quality and integrity of the guild members was embodied in the hallmark or seal of the guild. The right to use the guild mark was granted only to men whose skill, craftsmanship and artistry had been proven over years of experience and study.
The right to display the symbol of the Wholesale Lumbermen's Association of Southern California is granted only to men whose experience, reliability and integrity in the lumber industry has been proven.
The high caliber of these men, their knowledge of the industry and their proven capability make dealing with members of the association advantageous in terms of your time saved, your buying costs cut, your orders quickly and accurately f illed.
Baugh Bros. & Co.
ANgelus 8-2911, Los Angeles
Cal-Paciffc Redwood Sales, Inc.
HEmlock 5-1197, Long Beach
Fairhurst Lumber Co. of Califomia
FRontier 5-6444, Torrance
Far West Fir Sales Co.
BRadshaw 2-4353, BeverlY Hills
Forest Products Sales ComPanY
(dba Clay Lumber ComPanY)
Pleasant 3-f 141, Inglewood
Fremont Forest Products
RAymond 3-9917, Whittier
Gulf Paciftc Land & Lumber Co.
Dlckens 5-2897, T arzana
Hexberg Lumber Sales, Inc.
I\4Urray 1-6386, Pasadena
Hobbs Wall Lumber Co.
MUrray 2-3031, San Marino
Inland Lumber ComPanY
TRinity 7-2001, Rialto
Andy fones Lumber Co.
CUmberland 3-8261' TemPle CitY
H. E. Markstrom Lumber Sales
NEvada 6-0146, ComPton
Jas. W. Newquist Co.
MUrray 1-0646, Pasadena
Robert S. Osgood
DUnkirk 2-8278, Los Angeles
Al Peirce Co.
SPruce 5-3537, Long Beach
Roy Forest Products ComPanY
TRiangle 3-1857, Van NuYs
Tarter, Webster & Johnson, Inc.
ANgelus 9-723I, Los Angeles
Tarter, Webster & Johnson, Inc.
TRiangle 3-1348, Van NuYs
Ray Van Ide Lumber Sales
MUrray 1-4668, Pasadena
Warren Southwest, Inc.
FAirfax 8-3165, Torrance
Harry H. White Lumber Co., Inc.
SPruce 5-3409, Long Beach
Wholesale Forest Products Co.
Oleander 5-$f2, BeverlY Hills
Paul Wright Lumber Sales
TRiangle 7-3088, North HollYwood
Like ma,ny another propertSr owner' the three transcontinental railroads servlng Los Angeles County ma.rched up to the tax colloctor last month to ma,ke first-lns-tallment pa;rments on 1960-1961 taxes. Unllke other tra.nsporta,tion companies and most other taxpayers, however, the rallroads' ad valorem tax bill for the yea,r tota,ls a whopplng $7,366,180.10.
Of this sum, $341,513.60 is for taxes on the Los Angeles Unlon Passenger Termina,l, which is jointly owned and operated by the Southern Pa,clfic, Union Pa,cffic and Santa Fe.
Railroads are assessed taxes on track milea,ge and terminal, statlon and other propert5r, inctuding rolling stock a,nd other personal property. In add.ition, they a,lso pay income a,nd other excise taxes.
In California last year, the railroads patil $25,835,?71 in state a,nd local taxes. Payrolls for 1959 tota,led $328,000'000.
A runaway locomotive on the Camino, Placerville and Lake Tahoe Railroad lost its crew and its three boxcars last month, then stopped by itself, backed up and picked up the brakeman!
The only locomotive owned by the seven-mile historic railroad rescued itself but three cars carrying 360,000 pounds of wood chips plummeted off a downhill curve near Camino, at the east end of the line. It was just such a curve, and the necessary straightening of the tracks, that caused the Southern Pacific Company to turn down a free offer of the railroad six years ago.
The locomotive had just left the Sierra lumber town of Camino when the air brakes on its three cars failed. Unable to halt the train with the locomotive's brakes alone, engineer Jack Williams' 64, and switchman Curtis Pierce, 48, set the engine controls in reverse and bailed out as the train hit 50 miles an hour on the downhill slope. Some 600 feet farther on, the three cars spilled on a curve, but the engine stayed on the tracks and finally came to a stop, its drivers spinning in reverse.
From then on it was a matter of a rescue operation by all parties concerned: the engine came back up the hill to where both men were nursing shoulder injuries. Pierce jumped aboard and halted it, then helped engineer Williams into the cab, and together they set the errant engine into forward motion for the Placerville General Hospital at the other end of the line.
The Marmion Lumber Co., 825 North Todd Avenue, Azusa, was established in business January 17 to engag'e in the wholesale and retail sale of lumber and allied products. William H. Marmion, president and general manager (right), was formerlY with the San Gabriel ValleY Lumber CompanY. AfEliated with him are Pete Ives and John Kincaid.
BilI Marmion has been active in the retail lumber business in Southern California for over 30 years. His father, Frank Marmion, founded one of the flrst lumberyards in the San Gabriel Valley 57 Years ago.
Mr. Marmion is a vice-President of the Southern California Retail Lumber Assn., a member of the Lumber EmPloYers Council, and a member of the Lumber Grades Committee of the
Southern California Retail Lumber Assn. He is a Past President of the Arcadia Rotary Club. He served as a Group Combat Intelligence Officer during World War II.
The West Coast Wood Tank Association concluded its annual meeting Jan. 13 in San Francisco, principal office of the association. Liwrence D. Osborn of the Brooks Lumber Co', Bellingham' Wash., was elected president. The next meeting will be held in Bellingham, April 13-14, reports Fred Windeler of San Francisco'
(Tell them gou dnD it in Tle Calllomb Lumher Merchant)
An automatic set-up of two Delta 16-20 in. radial saws g'ives an Arizona roof truss manufacturer the flexibility and Epeed he needs for high-volume, economical opera- tion. Unitruss, Inc., of Tucson, Ariz. ofrers builders, through lumber dealers, a wide variety of pre-built roof trusses. To obtain versatility plus speed in cutting truss members, Unitruss has the two Delta saws set 28 ft. apart with cutting heads, columns and _arms on a special sliding track so they can be moved to cut pieces from two to B-0 ft. long. Material to be cut is held by air vises. The Delta tool is particularly suitable for this operation because of ii,s double overarm which facilitates positioning the tools and work.
+ 1961 forest products catalog in color, actually a series of four color booklets. had J_ust been published by Georgia-pacific Corp. for free distribution to [he trade. The four sections, available separately or as a group, are:
(1) Decorative Paneling: covers hardwoods and softwoods, domestic and im- ports, factory-finished, architecturallv Fatghed hardwoods, textured paneling iir both domestic and imported. factorv- finished moldings and speciatty-grade paneling.
Unitruss has welded 18 in, extensions to its Delta saw turret arms to increase cross- cut capacity to 45 in. Longer track rods were inserted into the track casting. To obtain a new track surface after weai. the track rods are simply rotated.
Air-feed devices have been added to the Delta saws and all the operator need do after the work is in place is press the but- ton which activates the clamps and saws. After the cut is made, the saw heads retura automatically.
For years dealers have wanted to order imprinted bags in small quantities but have been unable to do so, due to mill require- ments. A standard bag-making and printing machine will produce forty-thousand bags an hour. To change to a new name takes at least fifteen minutes. Ttris is 2ETo ot tllre production cost. For this reason, mills have been reluctant to take any orders under ten-thousand of a size.
(2) Siding, F ir Paneling, Sheathing and Combination Subfloor-underlayment: in- cludes factory-sealed redwood, overlaid GPX -pl;rwood, bmshed, striated, factory- coated, texture 1-11 and an expanded vaii9!y ot sizes, styles and textuies in many items.
_
(3) Overlaid and Standard Eir plywoods: includes residential, commercial. industrial and marine types, textured, factory-coated and maJry variations in face and back veneers and treatments, sizes and ttricknesses,
(4) Hardboards: covers standard and specialty items, factory-sealed, perforated, cabinet panels, underla5rment, channel anci square-scored, random plank, storage wall -liner, -tempered, pigment-sealed, panel and lap siding, Iaminated, ribbed and cbrrugated in varied sizes and thicknesses.
The four, which will be included in the _1961 Sweet's files, may be ordered separate- ly or as a group without charge by dealers, architects, builders, interior decorators. woodworkers and others working with for- est products by writing Dept. 6-60-11, Qeorgia-Pa.clffc Corp., Equitabte Bldg., Portla,nd 4. Ore.
Insulite Introduces Two New Pattern Celllng Tileboards
Insulite has just introduced two new-for1961_ pattern ceiling tileboards, Marriage Circle acoustical tileboard and Golden Trail decorative tileboard, in r7r, thickness, size 72" x 72,,, with coated bevels. Tiles have flanged, tongue-and-g?oove joint for fast, accurate applicationwith either staples or nails. Further details may be obtained by contacting your fnsulite representative or Insullte, 500 Investors Bulldlng, It[n- neapolis 2, Minnesota.
With th.is installation, Unitruss cuts both ends of the rop. cnord. 0f .a truss simultaneously. These same two unrrs nan-0te trimming operations on the compression webs anq scan cuts on bottom chords. The extrb caDacity of rne uerta radaat saws in the left-hand miter oositibn mikes mem particutarty. suitable for cutting the bottom chords. Ints exrra capacity is due t0 the swiveling of the turret arm l,\lntcn permits making all miter cuts at the center of the.table. Tension webs on the roof trusi6i'ire-idirite-d at the upper ends. They require three unlii. rjrie'at"ii" rower end.and two---each at a different anglLat the uo_ per erd. Unitruss wanted to handle this lob in a'sincle ope.rarton, s0 €n additional cuttinghead wai built into tii unr,r Dy mounting it in a special frame below the table. unrtruss used a Delta radial saw motor for the ,,undCi tabte saw" instead of a standard motor uCcaiiie oi"ttt-i uerr-a untr-s lg'fl ge.ag rise (flat bottom). This permits work as crose.to the. table as necessary. Up to four 2x4,s can oe cul..at one time on the Unitruss radial saw installation. as weil as rafters ranging up to 4x10.
The newly printed, Fall edition of the |fgtal l,ath News, a trade magazine pub- lished by the Metal Lath Manufactuiers Association, gives its entire issue over to the most modern applications of 2-inch solid partitions made of metal lath and gypsum plast-er. Architects, Specification fff"ite"s, Contractors, Builders and otfiers desiring a free copy of this well-illustrated maqazinE should write to the Metal Lath Maiufaclure_rg-Aqqgciatlon, Dnglneers Bldg., Cleve- lantl 14. Ohlo.
Now, with this new service, it is possible to order as few as a thousand minimum of one size vrith a total order of three-thousand. This means less inventory and a release of valuable storage space. AU types of ba-gs *". sysjllble, notion, heavy duty or nail bags. Nail bags are available in naf- ural kraft only. F or prices and information write to Inter-Arnerlcan Products. 161 W. Iluron St, Chlcago 10, Illlnols.
E. L. Bruee Co., world's larggst maker of hardwood floors for homes. is now marketing a heavy-duty, laminated oak flooring ma4e especially for use in transport vehicles. To be known as Bruce Duia-Wood Truck and Trailer F'looring, the new prod- uct is shipped pre-cut in full trailer or truck-length boards, and in widths to 12,,. Substantial savings result in installation, since cutting, matching and joining of random-length boards over stringers in the ve- hicles is eliminated. Produced by electronically gluing random-length oak strips to the desired length and width, the flooring has as edge-grain surface for extra dura-bility.
Complete information is available from the manufacturer, D. L. Bruce Co,. 1648 Thomas, Memphls l, Tennesseo.
Development of a weather-resistant con- tact animal repellent is announced by of- ficials of the Piennsalt Chemicals Corfora- tion. The repellent, containing thiram, is designed for use on forest nursery planting stock, etc. This specially formulated stable suspension was developed by pennsalt's agricultural chemicals division in coopera- tion with the Weyerhaeuser Compiny's forestry research center at Centralia, Waifrington, and has been fleld tested with successful results. For further information on this product, write to: Agricultural Chemicals Dlvlslon, Pennsalt Chemicals Corpora- tlon, 2901 Taylor Wa,y, Tacoma, \ilasiring- ton.
The story goes that when his doctor told him he was sound as a dollar, he immediately started getting his afiairs in order.
fn the geography class the teacher asked the boy what the capital of North Carolina was, and when the boy said
we moinloin_properly seo_ soned ond stored-the lorgest voriety ond volume of hordwoods wesf of Chicogo. Coll us for prompt delivery of ony quontiiy.
HAR0W(I(IDS . S(lFTW(l(lDS . ITALL BOARDS Plywoods . l(iln-Drying . Custom Millwork Wholcsolc Only
BY JACKDIONNEit was Pikeville the teacher gave him 85, because pikeville is just 15 miles from Raleigh. *<**
Football. A member of the college alumni was bawling out the football coach, and this was his beef : "With seventeen thousand students in this school, it looks like you ought to be able to get at least two to run ahead of the ball carrier!"
When wife, he sagging."
*
his friend'asked him why he was divorcing his said because she was "bragging, nagging and
Years ago when the "dust bowl" was at its worst, they used to tell about the rancher who got so used to the dust that one day when a drop of rain hit him in the face, he fainted. They had to throw two buckets of sand in his face to revive him.
In the Smithsonian Institute (so the story goes) there is the reconstructed skeleton of a flying monster of prehistoric days. It was more than a hundred feet long, and the most interesting thing about it is that it had two brains. There was a small brain in the front end that was used for steering, and a big brain in the rear that supplied the driving po$'er. Because the driving brain was ten times as big as the steering brain, this creature could fy ten times ds fast as it could steer. That's why it became extinct.
A nationally famous advertising man of a generation back used to tell the following story illustrating his advertising talk:
An Indian had heard much talk about the comfortable feather beds of the white men, so he decided to see for himself if the stories were true. So he got a handful of feathers, spread them on a rock, and laid down on them to sleep. Next morning he reported to his friends: "Heap big lie white men tell. Feather beds no good. Give Indian pain in
the neck." And that's the way, said this authority, lots of men try advertising. {< * *
The true test of temperance is when the drinks are free.
Years ago when the chief topic of debate in the United States was women's suffrage-should women be allowed to vote?-the famous old minstrel man, Lew Dockstader, said:
"Certainly let 'em vote ! We don't have to count 'em." *t<{<
Voltaire told of the two Athenians who were discussing Socrates, when one said:
"IIe is that atheist who believes there is only one God."
The civilized world ,r-,"rirri"orried right now about Africa, remembering that there are hundreds of millions of dark-skinned people who are only a few short years out of savagery, yet trying to keep step with nations and governments that have been civilized for thousands of years.
There is this new and lt*ti, biack perit, a slightly older and more dangerous yellow peril, and an even more threatening Communist red peril, forcing the older civiliza-
tions to tremble lest the very fabric of our civilization fall, crumbling to meaningless and formless dust; where oblivion broods, and even memory forgets. As someone has well said: "Anyone who isn't worried just isn't wellposted."
t<*16
Henry Clay was Irish, and hated the British with enthusiasm. He was probably the greatest mixer and friendmaker in the history of the great men of America. An admiring contemporary once wrote the following about Clay:
"To come within reach of the snare of his speech, was to love him. He was dramatic, emotional, impulsive, humorous, loving, courageous, reckless, convivial, and profane."
What a man !
Harvey Kollf Supreme Nine member of Hoo-Hoo from Jurisdietion VI, presented a beautiful trophy to Clint Halstead, Honolulu lumberman, for his hard work and effort in reactivating the Hawaiian organization. Koll called upon Dick Scott, past Snark of tlre lJniverse, who was in Honolulu for the winter, to make the presentation for him. Snark Scott followed through with the assignment and Brother Halstead now has the trophy on display as a permanent award.
A wonderful evening of fun and frolic is in store for dealers attending the 58th annual convention and building material exhibit, February 11-12-13, of the Western Retail Lumbermens Association at Portland, Oregon.
Ish Kabibble, Kay Kyser's inimitable stoog:e on the Ford and Lucky Strike TV shows, will act as master of ceremonies at the climax dinner, Monday evening at poriland's Hotel Benson. His
quips will have 'em rolling in the aisles-and may even make it necessary to provide pads to soften the shock of those falling out of their seats with merriment, according to Ross G. Kincaid, manag"ing director of the Association and spark-plug for the big event.
A troop of hillbillies-the Cooper Mountain Boys-will make sweet harmony with backwoods musical ( ?) instruments of their own contrivance.
Martez and Lucia, noted Mexican dance team, will perform unbelievable head-to-head stunts while whooping up the rhumba and the samba.
A Gay '90's Revue, with six curvaceous creatures, will kick the
audience.
Montreal's Hi-Liters, of TV and recording fame, will warble songs that are out of this world.
Plus ballroom dancing, a superb banquet, and an evening of fun for aII.
Sunday evening at 8 o'clock, Canada's famed Winnipeg Warriors will meet Portland's virile Buckaroos on Portland's ice arena at the Coliseum for an outstanding international match. The Association has booked 500 choice seats for sportsminded. fans attending.
Special entertainment will be provided for visiting ladies, including a demonstration of Polynesian and Continental cooking and serving by Trader Vic's maitre d'hotel, Waldo.
But the entertainment features are only the spice that will enliven a great show-what Ross l{incaid confidently predicts will be the greatest ever put on in the Association's more than a halfcentury existence.
By holding the convention over a weekend, only one day will have to be taken away from business. By using the superb facilities of Portland's new Memorial Coliseum, Iive demonstrations can be presented and space provided for larger and more varied displays of machinery, equipment, tools and materials.
A special feature will be a scale model of an ideal yard that can be adapted to the needs of individual dealers. Engineers of U.S. Gypsum Company will be on hand to advise those attending how to plan for more efficient operation in receiving, storing and moving materials to save labor and speed up deliveries to the job.
The most-up-to-date material handling equipment and methods will be presented under the personal direction of James V. Wright, materials handling director of the National Retail Lumber Dealers Association.
The panel of speakers is outstanding and will include such leaders as C. Armel Nutter, 1960 president of the National Association of Real Estate Boards, who will g"ive his views on the market today; Arthur A. Hood, who will talk on operating and marketing goals for dealers; Donald Jaenicke, special projects director for the Doug'las Fir Plywood Association, who will tell about the new opportunities in selling and financing the "second home," now being widely publicized for recreational cottages and lodges; and John M. Jewett, Seattle sales authority, who will report his flndings in researching yards incognito to get customer reactions and views.
Other features wiII include an illustrated presentation by J. G. Oldham, sales promotion and advertising' director of "Better Ilomes and Gardens," on remodeling' and home improvement; and
G-P tlR PtY'rt/00D
G-P TAMILY.PROOI PANETII{G
G-P TIXTURTD PLYWOOD
G.P HAROWOOD PTYWOOD
G.P HARDBOARO GP)( OVERLAIO PLYY{OOO
IMPORITO PLYI|IOOO
PARTICLE BOARD OOORS
a mock "Senate Investigation" by a group of talented Portland dealers dealing with distribution problems.
According to Kincaid, the convention and trade show and demonstrations have been tailored especially to help the retail lumber and material dealer to meet the problems of the Sixties.
"Attendance is the finest investment any dealer can possibly make this year and should yield worthwhile dividends in new ideas, fresh enthusiasm, broadened opportunities for profit and money-saving methods."
New Haven, Conn.-The 60th anniversary of the Yale University School of Forestry, whose alumni are deans and heads of half of the nation's forestry schools, was celebrated with a special two-day program November 10 and 11. One speaker was Arthur W. Greeley, forestry class of 1935, who acted as toastmaster. Mr. Greeley is assistant chief of the United States Forest Service and son of the late William B. Greeley, after whom Yale's new forest laboratory is named.
Official prog:ram for the 36th annual meeting of the National Association of Lumber Salesmen has been mailed to over 4,000 companies within the lumber industry. W. C. Mawhinney, CleveIand president of this organization of commission and wholesale salesmen, said the meeting will convene March 5 at the Dupont Plaza hotel, Miami, and will adjourn offrcially at noon, March 8.
In addition to industry guest speakers, panel discussions headed by NALS members will be featured during the business sessions. An "extra added" attraction will be displays of new products of lumber presently being marketed or to be marketed in the future.
Companies and associations which have accepted invitations to exhibit their innovations include California Redwood Association, Doug:las Fir Plywood Association, Georgia-Pacific Corp., Hammond, California, Redwood Division, and Southern Pine Association.
Taking advantage of the outstanding recreational facilities in Florida, the association has arranged an optional entertainment slate for those who '*'ish to combine a vacation with business.
TECO ANNOUNCES NDW
TYPD OF PLYWOOD CLIP
Timber Engineering Company announces that a new type of supporting clip for plywood decking is now available. Called Teco H-Clip, the product is available for Tg", Yz", 7s', and Vn" plywood thicknesses. Manufactured from 18 gauge galvanized sheet steel, H-Clips are desigrted to provide a tight, snug fit, thus lessening any possibil- ity of clips falling off during installation. A special feature of the H-Clip desigrt is a
ing. A recommended use calls for two HClips on 7a " plywood spans of 48" and one clip on %" plywood spans of 24".
Free samples of TECO H-Clips and price information may be obtained by writing Ttmber Englneering Compa,ny, 1319 18th Stroet, Northwest, Washlngton 6, D. C.
New Ualco Catalog Ready
New Ualco Aluminum Curtain WaIl systems are flexible enough to accommodate any sash in the Ualco Complete Line. These new curtain wall systems and Window WaIl systems are depicted in a colorful new 23page catalogue published by the manufacturer. Assembly details and specifications for each system are listed together with full-color and black and white photographs of several large buildings in which Ualco systems have been installed. Copies of this new catalogue are available free on request from Southern Sash Sales & Supply Co.' Inc., Sheffield, Alabama.
New Handbook of Cost-Cuttlng Materials-Handling Ideas
The Automatic Transportation Company, manufacturers of industrial lift trucks, has compiled a new 80 page-"Handbook of Cost-Cutting Materials-Handling Ideas." To obtain a free copy of the new 80 page "Handbook," write to theAutoma,tlc Transportatlon Company, 149 W. 8?th Street' Chlcago 20, Illinols.
Ring Blndors Available
to Serve All Southern Cqliforniq Deqlers
341 West G Street COLTON, Colifornio TAfbot 5-0672
t4348 Bessemer Street
VAN NUYS, Cqliforniq STonley 3-2935
738 Eost 59th Street
tOS ANGELES, Colifornio Pleqsqnt 2-3137
58O7 McKinley Avenue
"leveling arm" which adjoins twin support- ing tongues projecting from the center of the elip. This "arm" insures easy installation of the clip regardless of any variations that may exist in pl;rwood thicknesses. Implementing installation further, edges of the H-Clip are smooth and rounded so that there is no possibility of their snagging on the pl5rwood.
Teco advises that H-Clips are laboratory tested and meet F HA. Minimum Property Reouirements as substitutes for solid block-
Masonite Corporation is making available to its wholesalers and dealers at cost, regulation-size ring binders with Leatherwood covers in 7', [7"' or 2" thickness. A selection of binding colors is available, and imprinting with the wholesaler's or dealer's name is required. The minimum order is a carton of 24. Masonite clipboards also are available in lots of 24.
Rol-Away Folder Avallable
A new "Rol-Away" folder containing pictures and specifications of light-weight, aluminum alloy hand trucks, of particular interest to the lumber industry, are available from Rol-Away Truck Mfg. Co., Inc., 6143 S. E. Foster Road, Portla,nd 6, Ore.
LOS ANGEIES' Gqlifornio Plesssnt 2-3136
M(IRGAI{ D(l|lRS for Every Use
M-4110 lnterchangeable Panels
Entrance Doors-All Types
Architecturally Correct Stairways & Entrances
TTUSH D(|(|RL
ASH_MAHOGANY _BIRCH_
MAS(|l{IIE_BEECH
FIR PTYWIIODIAPANESE PTYWOOD
NORDCO DOORS
IOUVRE DOORS
3 PANEI DOORS F.3
FOUR PANET RAISED F-4lt
X.BUCK FRONT DOORS
sAsH DOORS F-13
RAISE PANET TOUVRE DOORS
SCREEN DOORS
FRENCH DOORS
DUTCH DOORS
FANCY FIR DOORS (ENTRANCE)
TOUVRE BTINDS
MONTEREY TYPE DOORS
"SOUTHERN AIR" DOOR
Roses are red, Violets are blueln addition to HARDW0ODS.
have SPECIALTIES. too!
a call to ANdover 1-1600 will bring a load to YOU!)
Established | 896
WHOIESAIE ONIY
l/lornbcr
Southrrn Gslifornia Door Inrtitutc
Inland Eimpire Hoo-Hoo Club 117 held its Concatenation on F riday the 13th of January following steak dinner at the Ellk's Club in Hemet, Calif.
Rialto Dealer Bert Holdren directed the formal initiation and
have since time immemorial during their grueling initiation, were (left to right in the photo):
rounded-up an excellent Degree Team consisting of Ilarvey Koll, Visiting Officer; Don Bufkin, Senior Hoo-Hoo-both up from Ircs Angeles Club 2; Don l)erboe, Junior Hoo-Hoo; Rod Wlson, Scrivenoter; ,ferr5r Wostphal, Bojum; Bert Adams, Snark; Scott McInt5ne, Jabberwock; Blll McDonald, Custocatian; Lee Harrls, Arcanoper, and "Elrtzz" Thatcher, Gurdon.
It was a business-like Team, easily understood, and functioning on all cylinders to put a class of six Kittens through the inspiring
Lee Harris Gight) of the Suverkrup Lumber Company, made the hit of the evening with his western necktie complete with the Hoo-Hoo insignia. The dealer declares it was made by a Navajo Indian chief in Window Rock, Arizona, and he can arrange to have them furnished for other interested Hoo-Hoo at tha modest, going Navajo price of $15
ceremonies. F''ollowing the initiation, Harvey Koll, the Custocatian of the Supreme 9 of the International, told the lumbermen of the Hoo-Hoo aims a^nd rules of g'ood conduct.
The fnitiation Team, which provided the necessary ingredients for a really rousing ceremony, was in the capable hands of
iltm itrackson, Weyerhaeuser Company (a reinstatement); atrtm Wlllia,ms, Arcadia (Calif.) Lumber Co.; Loren Griffiths, Adams Lumber Co., San Bernardino; AI Owen, John Suverkrup Lumber Co., San Bernardino; and GIen Carlton, Claud lVooten, Blll Van Noy (a reinstatement) and Robert J. Dunham-aU of the Georgia- Pacific Corp. warehouse at Riverside.
Following the excellent dinner and fun-fllled Concatenation. the Hoo-Hoo settled down to social pastimes and conversation.
-and giving the Initiation Team the benefit of their veteran experience were Jack Mccrath (left) and Walt Berlln
"En,oying their work" was the Initiation Team (left to right)! Perc Bakker ot the oakes yard in Hesperia, Warren Haskins of Inland Lumber Co.. and John Dal Broi of the Palm Springs Builders Supply
Perc Ba,kker, \ilarren Ilasldns and John Da.I Broi, with a veteran experienced assist from Jack McGirath and Walt Berlin. The new Inland Empire Hoo-Hoo, who reacted like Kittens
Mobile, Ala.-Burton W. Runkel, assistant g:eneral manager of International Paper's Wood-Preserving division, assumed duties of general manager, efrective January 1. He replaces C. V. Holbrook, who will continue as general m{rnager of the company's Southern Lumber Division, and wiil act in advisory capacity to the Wood-Preserving division.
Runkel is a veteran of 29 years in the wood-preserving' industry. He began his career with tlte Washington Wood Preserving Company in Spokane, in 1931. In 1939 he became manager of WoodPreserving Sales for the Western division of the Long-Bell Lumber Company and continued in that capacity when Long-Bell was merged with International Paper .in 1956. In 1958, when International's Wood-Preserving division was formed, Mr. Runkel became its Western District manaS:er.
The man was standing at a bar, meditating over a drink. A cat came walking along the bar, sniffed the glass, and stuck its paw into the liquid. The man's reverie was completely shattered and, as the cat proceeded down the bar, he called to the bartender.
"Bartender ! That cat just put its paw in my martini !"
"\Mell," said the bartender, "I'm s-orry, but that's not my cat. It belongs to the piano player."
At this point the man was highly indignant, and strode over to.the piano player. ."po you know," he said, ,,your cat put its paw in my martini?"
The piano player was silent for a moment, then looked Fp at. th_e-,man and said: "No, I don't know it, but if you,ll hum it, I'll try and pick it up."
SCHOOT STARTS
FEBR,UARY 6
Washington-A training course covering recent advances in wood technology and efrective lumber merchandising methods will be offered to local retail and wholesale lumber salesmen, countermen and estimators beginning F ebruary 6. Sponsored by the Washington chapter of the Hoo-Hoo Club, a lumber and wood products school will be conducted by technical and merchandising experts of the National Lumber Manufacturers Association.
Classes will be held each Monday, from ?:00 to 9:00 p.m., at the National Housing Center, 7625 L Street, N.W,, and the course will last eight to ten weeks. The program is desigrred to help lumbermen in the D.C. area improve their selling and merchandising techniques.
More than 50 lumbermen have enrolled for the course, which will be tuition-free. Agenda includes such subjects as lumber and wood products handling; coatings for the protection of wood surfaces from weather, wear, and fire; merchandising and selling techniques; effects of building codes and flre insurance rates on wood use. Two subjects are scheduled for each evening, and time will be reserved at the end of every meeting for discussion. Technical literature will be available, and maximum use will be made of visual aids.
EUREKA, CAllF. o (Generol Ofice) 630 J. Sr. Hlllside 3-7001, TWX EK 84
Southern Cqliforniq office: FRontler 5$444 (P.O. Box | 356Torronce, Cqlif.)
Tacoma, Wash.-Weyerhaeuser Company announces that its lumber and plywood division has named Robert F. Myers, Jr., assistant trade promotion manager and Richard C. Allard assistant special projects manag:er. C. K. O'Rourke, lumber and plywood advertising and trade promotion manager, said the appointments are part of an expanding merchandising program to assist retail lumber dealers and Weyerhaeuser's distributing yards.
Myers and Allard formerly were employed in Seatile. Myers did retailer marketing work and advertising for acoustical and lumber divisions. Allard handled advertising for plywood and door and fabricated components divisions. Myers was also trade pro- motion manager for the Red Cedar Shingle Bureau.
We're never lonely, because we are free to choose our own company. "Captive" distributors are the lonesome ones; because they're confined to the lines that control them. We give you a choice of the right materials for each job, backed by over 42 yearc of specialized service in supplying Southern California builders.
Work was started on 72,700 housing units in December 1960, according to preliminary estimates of the Bureau of the Census, U. S. Department of Commerce, in comparison with the 95,600 units begun in November, and the 96,400 units in December 1959. Total starts in 1960 reached 1,281,400 units, compared with 1,553,500 in 1959.
Privately owned housing'starts totaled 66,200 units in December, representing a seasonally adjusted annual rate of 990,000, down \8Vo f.rom the estimated annual rate of 7,212,000 in November, and,32/o below the December 1959 seasonally adjusted annual rate of 1,451,000. Private starts numbered 1,240,000 in 1960 compared with 1,516,800 in 1959.
Nonfarm housing starts in December amounted to 72,100 units, d,own 247o from November and 23%o below December 1959. In 1960, nonfarm housing starts totaled 1,259,200 units, compared with 1,531,300 in 1959. Private nonfarm starts in December reached 65,600 units, representing a seadonally adjusted annual rate of 980,000 units, down L87o fuom the estimated November rate of
1,199,000 units and 30/o below the December 1959 estimated rate of 1,401,000. tr'or the full year, 1960 private nonfarm starts totaled 7,217,8O0 units, compared with 1,494,600 units in 1959. The sharpest declines from November to December in housing starts took place in the Northeast and North Central regions, while the Western states noted an increase in starts.
Los Angeles Hoo-Hoo-Ette Club No. t has its plans in readiness for the 1961 annual Bosses Night, upcoming early this month at Rodger Young auditoriurn, Los Angeles, on February 8 in the Coral Room. The social hour is scheduled for 5:59-6:59 p.m., with dinner to be served at 7:00 p.m. to allow ample time for the awarding of door prizes and the excellent entertainment that will be on tap. The tab is a modest $5 per person.
Lorraine Theetge is the general chairman for this year's event, and the planning committee had its initial meeting Jan. 5 at the home of President Sallye Bissell. Camellias will be featured in the floral decoration scheme.
It's a pretty dismal feeling to be shaken out at 5:00 a.m. and told your wholesale lumber yard and laminating facilities are ablaze, especially on December 30, just when a new year is dawning and the future looks bright.
On the way to view the holocaust, a thousand questions gallop through the mind: Did the fire wall work? Were our stacks far enough apart? How much of it is gone? How long will it take to get back on the road? Can we?
Resaw and planing tacilities seen from this view were protected by concrete fire wall, even though structure above, nearby, was d+ molished
,tranuary 3, 1961
Then, as Ed Fountain drove into his yard at 6218 So. Hooper Ave., Los Angeles, and saw flames shooting 200 ft. in the air, some of the questions had immediate answers.
It looked as if the whole planing mill and laminating plant were gone. E iremen were playing water on the stacks of lumber which hadn't caught fire. At least the lumber lids had paid off.
Lumber lids seen ln background, developed by Ed Fountain, permit stacklng with wide aisles, Firemen could play water on the lids from all sides to pre- vent fire-sDread wlthout damaging the stock. Stacks were also accessible for movement by lift-trucks to prevent fire-spread
Thousands of feet were saved because the firemen had wide aisles to work in. There wasn't an overall shed to spread the fire. fire ofrce was spared, too, because it was separate and a safe distalce from the potential hazard of lumber stacks.
Once the fire was contained, it became obvious that much of the laminating plant had been saved anrd only limited damage done to milling machinery, Concrete fire walls had protected most of the valuable equipment. A recently constructed fire door, sepa- rating sections of the laminating facilities, had spared at least half of the valuable presses. The door also stopped spread of fire to a scarfing shed which could have led to fire through hundreds of clustered residences nearby.
Careful planning by the local fire department was also signifi- cant in limiting damage. The Los Angeles County F ire Depa.rtment
Flre wall pre. vented tire from spreading to remainder of laminatlng plant and nearby residences. Heat of the fire tempered presses in forward section of the plant where timbers were still under compression. Timbers were merely chatred on the surface
To Our Customers and Frlends:
Frtilay mornlng, I)ecembor 30, 1960, & very hot ffre ilestloyed apprordmately one-half of our Lam-Loc plant anil a portlon of our lnventory. Clever work by the Los Angeles Sherlfls Arson Detall has establlshed the fact that lt was started by e plece of paper belng rlropped or ln some way getlng close to tho hot water hester used ln tho glue room.
Our oompotiltors ln tho la,mlnatlng buslnes have been very g:enerous ln ofierlng help, a,nd lt now appearn thst nono of our customers wlll be hconvonlenced. We can elther ffll the ordors ourselvoe, or oall on other lamlnators for help.
We do not bellove our wholosa.le lumber buglness wlll b€ affectod at a,ll. Our lnventory ls slmost entlrely lrrtact and wo h.ave m&de arramgements for a.ny nec€ssary dnhg untll our equlpmbnt is running agaln.
Wo havo a good stock of Lam-Loc pecky codar Panollng, and can fiIl ordors lmmediatrely. We antlclpato belng back ln productlon on tlris ltem before our stock le exh&usted.
We partlcularly wlsh to tha,lrk alf thoso who have offered thelr holp. ft has been proven aga.ln that lumbermen are a frlen<lly crowd, end we havo been lttorally snowed-under wlth ofrers of asslst&nce.
Whlle tho dameg:e ls great, it appears now that we wlll remaln ln opera,tlon tt&s usual.tt
has on file a disaster plan for every major facility in the area. This permitted fast a^nd effective action in placing trucks, hoses and fire crews.
The damage, estimated at $150,000, had been conffned to one section of laminating presses, a sawdust collecting and storing facility, various small tools, a stack of Lam-Loc pecky cedar and several stacks of clear dry Douglas fir.
Meanwhile, calls were received from dozens of lumbermen offering tleir facilities and assistance. A further check revealed that wholesale inventory was completely intact and it would be necessary to have only milling done by others. A good supply of Lam-Loc pecky cedar had not been affected by the fire. Laminating facilities could be back in limited operation within two weeks. The results could have been much worse. A complete business could have been wiped out. The cost might have been in the millions.
These same facts face every lumberman. Ttre investment in prevention is worthwhile. Planning in case of flre does pay ofr. Rigid rules of yard tidiness can avert a disaster.
Ed X'ountain will attest to each of these points with conviction.
F rances and Frl Bauer of Atlas Lumber Company, Los Angeles, got in some golf, sunshine and relaxation in Arizona for an early-JanuarSr week.
Rounds Lumber executives Hany Merlo and Frank Brown are attending the annual NAHB convention in Chicago, Jan. 29-Feb. 2, and then make sales calls in New York, Washington and other eastern areas till mid-F elruary.
Dlck Fenton, vice-president and manager of the Wholesale Lumbermen's Assn. of Southern California, was one of the thousands stranded in New York last month by the blizzard and transportation strikes but made it back to Wilshire boulevard by Jan.23.
O. D. Ruso. the veteran Stockton retailer who operates the Ruse Lumber Company with his son l)ale Buse, is now taking it easier at home on doctor's orders a^fter a recent heart attack.
Mrs. Carl (Mary) Gavotto, wife of the San Diego wholesaler (Cal-Mex Lumber Co.), took the jet route over the North Pole for Europe, Jan. 29, and will spend the balance of the Winter in Rome with her son Robert, studying for the priesthood. Carl will join her there in April for the flight home.
Hugh Pessner, wife Lu and the kids, plus the family dawg, traveled en masse to Palm Springs for some holiday sunshine and to tell Doc Whlte and his bride Florence how things were back at West Coast Timber Products in S.F, Doc recently bought a winter home in Desert Hot Springs and the former manager of Christenson Lumber Co. will be spending the first four months each year sunning there (far cry from Quint and Evans Sts., eh, Doc ? ).
TPL's western sales chief, Harry Hood, just barreled in from Hawaii, where he spent two weeks on company business and sat a spell with Pacific's former advertising and promotion director, illm Farley, who retired to Honolulu last August.
Lou Holla,nd, former Los Angeles and Yucca Valley lumber figure, is reported to be in the western-t54re clothing business now in Palm Springs.
Ttre well-known Peninsula wholesaler, Tlm Wood, was named salesmanager of the Al Thrasher Lumber Co. sawmill at Calpella last month, reports Owner Al Thrasher.
Jtm Knox, general salesmanager of Rounds Lumber CompaJxy, spent the second week of the new year drumming up redwood business in the Salt Lake, Denver and Phoenix areas (probably timed it that way to thaw out).
Barry Parkins, son of Art Parklns, manager of California Door Co. of Los Angeles' is recuperating from a broken leg incumed in a Whittier High basketball game last month, thus ending his season's play before Art ever g:ot to see his boy Barry in action.
Ilfax Rucker has been named manager of a newly established warehouse operation of the J. W. Wells Lumber Company at Milpitas, Calif. Headquarters of the hardwood lumber and flooring firrn is in Montgomery' Ala.
Jlm Forgte made a January swing through the north servicing some new accounts for Robert S. Osgood Co., Los Angeles.
Mrs. and Mlke Bemi spent the holidays vacationing in Portland, his home when he was witJr the Dtr'PA before he joined Western Pine Supply Co. in Elmeryville.
R. V. Pye, veteran Caldoor salesman in Los Angeles, was seen in Las Vegas last month helping to redistribute the wealth. itrsck Dollar of the Robert Dollar Company and South Pacific Airlines, and his wife spent the pre-holiday season thawing out at Palm Sgrings.
Bob Elilredge of the L. A. office of Tkin Harbors Lumber Co., and a sportsman, spent the January 21 weekend at Monterey attending tJ:e Bing Crosby golf tourney.
Bob Leonard, former manag'er of Bay Plywood, San Francisco, has taken on sales duties with CBS Plywood, Oakland, reports Manager Jack Favors.
Edward V. Bowen of Bowen-Duvall Company, New York City, was a recent visitor to southern California and the Robert S. Osgood Co., which his firm represents in the eastern states as well as handling doors, plywood and millwork.
Shlrley Anderson, secretary to Dlck McKannay at Mar-Mac Lurriber Co. and also the pretty publicity planter for S. F'. HooHoo-Eltte Club 3, has just returned from a holiday in Mexico complete with side trip to Acapulco.
Art Parklns, general manager of California Door Co. of Los Angeles, attended the board meeting of the firm's directors in San Francisco late in January.
A new Novoply service that makes its 137 branch warehouses throughout the nation virtually one-stop shopping centers for counter-top fabricators and contractors, has been introduced by United States Plywood Corporation. Consisting of sheets of precision-machined Novoply 3-ply resin-bonded flake board and correspondingly machined pine moldings, the new Novoply service provides all the necessary core components for high pressure laminate sink and counter tops for kitchens, bathrooms and other work surface areas.
Since the company's warehouses already stock Weldwood adhesives and Westinghouse Micarta, introduction of tlre new Novoply service will mark the flrst tlme contractors and fabricators will be able to acquire at one location all the necessary materials for counter-top installations.
T'he machined softwood moldings which complete the installation are available in standard backsplash, bullnose and corner forms, and are fully guaranteed by U. S. Plywood to fit the Novoply Panels.
A highly stable, smooth surfaced 3-ply panel eonsisting of two surface plies of resin-bonded wood flakes, heat and pressure bonded to a core of'specially-graded, resin-impregrrated wood chips,. Novoply does not split or splinter and Can trc easily worked with all conventional woodworking tools.
The lefr wall shows how the sapwood slreaks in "Aye" grade Redwood may be inlerspersed with All-heart, to provide a striking, decoralive effect. Right wall: saw-lexlured, V.ruslic, random widths with "albino" slain.
Rondom Width, Verticol; Bevel Siding, Horizontol
Random width, saw-lexlured, V-ruslic in Clear and "Aye" grades, mixed grain; with bevel siding, smooth side oul, below.
Also called "reverse board-and ' ballen." Saw-textured boards $ained in warm gray; batlens in brown.
An unusual effect was produced by running a porlable saw across lhe verlical groove pallern to produce a shallow horizontal line at reqular intervals. lhese-saw-lexfured boards were finished with gray rub'in, a2 afler "scoring."
Bevel siding was used vertically with the sawtexlured side out; can also be used smoofh side out. This was finished in a gray-green stain.
Here, the grooves follow the angle of the slairs, wilh 4"x4" posts used in contrasting verlical angle. The nalural Redwood finish is complimented with cool green carpeting. For interesting variations: use rubin stains on either wall or posts.
B. S. Galleher has opened a wholesale hardwood and flooring business at 438 Chamber of Commerce Bldg. in L.A. He has been in the hardwood field for many years, operating as the Reid-Galleher Company in Long Beach and Los Angeles. Associated with him is Rollins A. Brown
Starting Feb. 1, R. E. (Ed) Fountaln, who for several years was retail sales manager of Consolidated Lumber Co., will become associated with D. II. I)oud, who recently returned to southern California for exclusive representation of several northern mills
Jack Dionne's "Vagabond Editorials" this issue are concerned with the recent deaths of King George of England and Rudyard Kipling The Western Hardwood Lumber Co., Los Angeles, is operating its veneer saw for tlre first time in more than four years due to returning demand for sliced hardwoods.
Walter S. Found, formerly assistant manager, is now general manag:er of the Merced (Calif.) Lumber Co., succeeding the recently resigned Ralph Duncan Illartin Ulrich, formerly with California Door Co., has joined Western Door & Sash Co., Oakland
P. T. Burns, recently manager of the County Lumber Co., Bakersfield, has joined Hogan Lumber Co., Oakland, as a salesman . Another addition to the Hogan sales staff is A. G. Horner, formerly with Eureka Sash Door & Moulding Mills There were 150 in attendance at the Hotel Clark, Los Angeles, for the January 17 dinner meeting of t}te Lumber & Allied Products Institute. at which Jack Dlonne was tJ:e featured speaker. Secretary Kenneth Smith presided. He introduced Frank Curron, who was in the lumber business in Los Angeles for many years but is now operating retail yards at Santa Ana and Huntington Beach
Patten-Blinn and San Pedro Iumber companies have been appointed distributors for Timbercraft Shingle Corp.
F. G. Hanson, West Coast Screen Co., Los Angeles, reports a SOOVo increase in his 1935 business and is very optimistic over 1936 prospects . . . The PCWHDA is holding its 14th annual in Del Monte, Jan. 31Feb. 1 James L. HalI, San F'rancisco lumberman, reports much Port Orford cedar being used in irrigation projects The Red River Lumber Co., Westwood, has just heard from a former logging employee, Andrew Stokke, who has been holding a paycheck since 1890. It was cleared for payment by Salesmanager Loo G. Opsahl Paul Ra,bsahl, manag:er of the Pacific Beach Lumber Co., has been promoted to manager of the Chula Vista Lumber Co., succeeding O. G. Gra,y, resigned. Arthur Pratt, who had been in the sales department of Western Lumber Company, was transferred to the Pacific Beach management . . . Floyil W. Elltott and Chas. T. Gartln returned to the S. F, offices of Schafer Bros. after a 10day mill trip to Montesano and Aberdeen , E. D. Klngsley visited the ofrces of Wendling-Nathan Co. in San Francisco in behalf of West Oreg'on Lumber Co., Linnton. Chrls Totten, secretary of the Arizona Retail Lumber & Building Supply Assn., writes in that the present housing shortage must also have existed in biblical days because he reads in the Bible that "Abraham slept with his forefathers" A new com-
pany was formed in Los Angeles to manufacture the Buckle-Proof Lath Machine and shipped one of its first pieces of the equipment to C, D. Johnson Lumber Corp. in Toledo, Ore. . A. S. MurPhY of The Paciflc Lumber Co. was elected president of the Calif. Redwood Assn. at the annual meeting in San F rancisco, Jan. 28. Henry M. Htnk of Dolbeer & Carson was elected vice-president, and J. \il. Wtlliams secretary. Directors will also include L. C. Hammond, O. R. Johnson, W. H. Dalton, Stanley Pedder and J. Harris . Following its annual sales convention in New Orleans, The Celotex Corp. launehes its largest merchandising and advertising program since
1929, reports General Salesmanager llarold Knapp. One of its products, "Flexcell," is being used in the S. F.-Oakland Bay Bridge job P. W. Chantland and M. R. GiIl have returned to the L. A. offices of Sehafer Bros. after a trip to the Montesano mill The Charles Nelson Co., San Francisco, announces the appointment of A. H. Stlllgo as manager of Consolidated Lumber Co. to replace J. Walter I(elly, resigned. Consolidated announces the following personnel changes: A. iI. Macmlllan as general salesmanager, with Dudley Burns in charge of wholesale; R,ex Clark in charge of retail sales, replacing \ilm. Koller and R. E. Fountaln, resigned.
Pockoged Lots -- Truck-&-Trqiler Shipments
Dee Essley
Jerry Essley
Woyne Wilson
Ghuck lember
Distribution Yord: 7257 Easl Telegroph Rood, Los Angeles 22
PHOTOS AT RIGHT:
At the recent NRLDA Exposition in San Francisco, San Joaquln Hoo-Hoo Club 31 had on display at the booth one of the original paintings that served as an illustration in the popular bool, "our Daddy ls a Lumberman," a Club 31 proiect. Later, a drawing was held from names of firms that placed orders for the llttle book, and the palntlng was won by Homer Derr of the Derr Lumber Co., Elk Grove, Calif.
Top photo shows Les Doddington, Club 3l's traveling representative (left), presenting the handsome painting to Dealer Derr (riSht) and his son Gerald In the store of the Elk c.ove retall yard. The lower photo shows Gerald Derr (left) and Homer getting ready to cart the paintlng home for wall display (naturally).
PHoros fT LEFT,
The engaglng "our Daddy ls a Lumberman" book was produced in the oftices of Geo. W. Kennedy & Sons, Fresno. The top left photo shows Author Wally Kennedy (left) and hls nephew Don in front of the otfice of HooHoo Club 31 (Bernie Barber & Associates) alter he had received the first shipment of the books from the St. Louis printing firm.
The Center photo shows the smile on Wally's face (and Don's, too) as the orders for ihe book begin to pour ln.
--and_the Lower left photo shows Don doing lfif.",fjlf of one of the strikins iilustration;
DIRECT
Determined not to wait for the market to "bounce back" by itself, the Western Red Cedar Lumber industry took ofr its coat, rolled up its sleeves and sat down to do something about it in Bellingham, Washington, January 14. Close to 200 U. S. and Canadian representatives of the industry gathered for a day-long review of the Western Red Cedar industry, its market ancl its 1961 plans.
Called "Let's Take a Fresh Look at Western Red Cedar," the program was presented in clinic form by the Western Red Cedar Lumber Association. It was revealed that the industry's plars for the coming year will deal heavily with educating the people who buy, sell and build with cedar lumber through staging "Cedar Clinics." The Bellingham gathering was the first step.
Association Secretary-Manager Donald W. Pleier stated " if we are going to spend a year conducting Cedar Clinics across the country, in an effort to re-educate wholesalers, retailers, builders and architects, it follows that we first had to conduct a similar, but more intense clinic for ourselves."
A number of top people were on hand to present the day-long progTam:
C. C. Heritage, WRCLA research counsel, presented a refresher on "Properties and Characteristics of Western Red Cedar."
Robert V. Denby, WRCLA public relations manag:er, conducted a segment titled "Western Red Cedar vs. Competitive Products."
Donald W. Pleier reviewed "Western Red Cedar and Its Many IJses."
1961 WRCLA "Advertising Techniques and Procedures" came in the form of a practical demonstration as presented by Wil Chaussee of Chaussee Siding Company, Bellevue, Washington.
"Painting and Staining Western Red Cedar" was split into two separate sessions, with the paint section being handled by James V. Porter of Archer-Daniels-Midland, Minneapolis, Minnesota. Stains were handled by John Anderson, general manag'er of Olympic Stained Products, Seattle, Washington.
A talk on "F'inding a Fresh Sales Approach" by John Parker, Western Hotels, capped off tJre day's activities.
Gordon C. Douglas, president of the Western Red Cedar Lumber Association, said, "We needed this clinic. F or years, cedar Iumber has been without peer and practically without competition as well. More recently, our market has grown infinitely more complex and, with so many things developing so fast, it became ap- parent tiat it was time to take a new look at things. Emerging from the clinic we've learned that Western Red Cedar is still without peer and we've also settled on a number of things that we're going to do to secure a top position in the market.
"We face 1961 with a great deal of optimism. While we may not be able to control a number of important influences on the market such as 'tight' money or Federal aid to housing', there are
a number of factors that we can control and we're going to be going a^fter them with new vigor."
Those attending the clinic represented the 11 member flrms of the Western Red Cedar Lumber Association and collectively account for over 95/o of the world's total production of Western Red Cedar lumber.
(Tell them Aou saa it in The California Lumber Merchant)
The 12ti annual Sierra-Cascade Logging Conference will convene in Sacramento, Febrrrary 16, for a three-day show, the likes of which has never been seen in Califoraia's sedate capital city, according to press chairman Robert L. Jordan.
"We'll have six-bit loggers, snow-shoe loggers and even loggers
from the tall corn country of Iowa comparing notes in three formal sessions beginning Thursday afternoon, February 16," he noted.
"fn addition," Jordan pointed out, "Thursday morning will be taken up with the usual community amenities, including an invocation and greetings from local dignitaries. The annual neu's award Thursday morning should be of special interest to members of the 'F'ourth Estate,' and the Conference Keynoter will be talking about sky-car loggrng on some steep Oregon mountain slopes."
Ofrcial banner of the Conference, which will feature equipment demonstrations at the California State Fair Grounds and business sessions in the Governor's Hall there, will be: "Under the Gun in '61, Wood-Its Promotion, Costs and Competition."
President of the Siena-Cascade Logging Conference this year is Elmer Zimmerman, International Paper Co.-Long-Bell Division. Conference chairman is Lorren Hollenbeak, L. K. Hollenbeak Logging Co., Redding, California.
San E rancisco-The Imported Hardwood Plywood Assn., Inc., has scheduled its 1961 annual Membership meeting for Feb. 8-10 at the Ojai Valley Inn, Ojai, Calif. Each day's sessions will start at 9:00 a.m. Business will include the election of officers and directors, discussions by selected speakers on current topics, presentation of Committee recommendations, Open Forum discussions, and formulation of the year's program and policies.
Both regular and associate members are invited to attend the entire B-day convention. While the regular members are conducting the annual elections, Wednesday afternoon, the associate members wili be holding special committee meetings on recommendations to present to the entire membership Thursday morning. Wives, branch mallagers and other interested executives and associates will be welcome, reports Gordon D. Ingraham, manag'ing secretary, here.
Early in December, the National-American Wholesale Lumber Association announced that the Lumber Sales Training Program for manufacturers, wholesalers and commission men was open for enrollments for the Course beginning in F ebruary. In addition, an Advanced Course for those who participated in the 1960 Program is now available, covering new material and sharpening up the application of the Basic Principles of Selling, Enrollment will include aitendance at tlte three all-day seminars conducted in conjunction with the Basic Course. Enrollment F'ee is $35. Additipnal information may be obtained by writing National-American Wholesale Lurnber Assoclation, 3 East 44th Stroet. New York 1?. New York.
!5ALEIs
Corgo
DOUGLAS FIR, - PINE. PTYWOOD . ENGET'UIANN SPRUCI ftroutDtNcs & Ja16st
TRiongle 3-2663
TWX: Vqn Nuys 7576
Washington, D.C.-A group of the country's top real estate leaders have formed a national trade association to represent a new segment of American finance-real estate investment trusts operating with the same tax treatment as mutual funds.
Joseph W. Lund, prominent Boston realtor and a past-president of the National Association of Real Estate Boards, announced formation of the new organization, known as the National Association of Real Estate Investment Funds, with headquarters at 7737 De Sales Street, N. W., Washington, D.C. Mr. Lund was elected unanimously to the presidency of the new Association at an organizational meeting held in Boston.
Formation of the Association stems directly from the action of the 1960 Congress in amending the Internal Revenue Code of 1954 to give real estate investment trusts the same tax-exemption privileges already given to mutual trusts and regulated investment companies. As a result of that legislation, which became efrective on Jan. 1, 1961, real estate investment trusts which
distribute 90/o or more of their ordinary income are taxed only on their retained earnings. Ownership of such trusts must be held by 100 or more persons to qualify for this tax treatment.
| 5fh Anniversqry
Rialto, Calif.-Inland Lumber Company is celebrating its lbth anniversary at a birthday party----open house event, this Friday, February 3, from 10:00 a.m. to 4:00 p.m., according to president tr'red S. Thomson. The wholesale distribution firm will serve hot lunch at Noon to its invited friends and customers, and a tour of the modern, 30-acre plant is also on the schedule of events. Demonstrated at the Open House will be the new Super Microseal Process which gives wood products the new "Super Satin Surface." There will be a dozen or more other displays and demonstrations of new innovations in lumber and building materials, and members of the customers' staffs and customers' wives are also welcome to attend. Inland executives also suggest that their dealer customers also bring along their most active contractor friends.
Architecturql Woodwork Pollerns Accurotely Mqtched
Detcril Sticker Work. All Moldings up Io 4"X12"
Speciclizing in Hqrdwoods qnd Softwoods... BAND SAWING
We Stock "T" Aslrogols in the following Woods:
Douglos Fir - Sugor Pine - Philippine Mohogony - Domeslic AshDomestic Birch ond Wolnut
For Prompl, Eftcient ServiceFqst DeliveryCAL[:
The 1961 edition of the Where to Buy directory, lVest Coa^st Lumbermen's Association's complete buyer's .guide, is now available to retailers, wholesalers and specifiers thioughout the nation. This year, the Where to Buy is designed to perform double-duty. In addition to its primary function as a WCLA directory, listing mill addressea, pe$tonnel, species and manufactured items, the book features full-color front and back covers with detailed information on Utility grade West Coast lumber.
Suggested uses of Utility grade lumber are listed on the back cover, plus four maximum span tables for Utility gxade as found in the FHA Minimum Property Standards for One and Two Living Units. Ttre tables give acceptable spans for the trve major West Coast species-West Coast Douglas fir, West Coast hemlock, Western red cedar, Sitka spruce and White fir-when used as flat roof joists, ceiling joists, rafters for light roofing, anrd floor joists.
The 52-page booklet lists approximately 250 sawmills in the Douglas E ir Region, with their capacity, facilities, species produced and each mill's major a.nd specialty items. Elach mill's manufactured products are included in a column breakdown of 55 items' including such things as Window and Door Stock, Bevel Siding' Mouldings, Shop Lumber, Sash and F'rames, Log Cabin Siding a.nd Pickets.
This handy buyer's reference, published annually since 1938, also lists Timber-I'abricating Companies, Wood Pipe Menufacturers and Wood'Iteating Companies. A list of commonly used lumber abbreviations is found on the inside back cover.
Your copy of the Where to Buy illrectory may be had wlthout oharge from the West Coast Lumbermen's Adsoclatlon' 1410 S.W. Morrlson Street' Portlanil 5' Oregon.
Coalinga, Calif.-Johrx-Manville Corp. and tlre Kern County Land Company announce plans to put into commercial production a 1500-acre asbestos deposit northwest of here at 4000-ft. elevation. The two companies have forrned the Coalinga Asbestos Co. for that pur?ose, with J-M owning the majority interest in the subsidiary. A new asbestos mill will be built at the deposit.
ON THE LAUNCHING PAD-H. R. "Cotton" Northup (seated), NRLDA gxecutlv-e .viceDresident. wlth the t{ational's secreta.y, Edward H. Libbey (center), and Intra'lnqu{ry ilelations dlrector. Al Walsh, discusses the propellants that will be used t0 put tne ioint NRLDA-Fedeiated AssoClations membershlp drive In orbit. In this -case' tne brooellants will be the solld varlety-the solid benefits a dealer receives flom mem' ftiihit iii tris trade assoclatlonE. The theme of the drlve ls "G0UilTDowN'--an ?ction iolC-''of'the- spaie tge symbolizing the personal enumeration by dealers of the profit-bullding
Dean Prestema.n, National Lumber Manufacturers Association official, will make a trip to Los Angeles X'ebruary 7 to meet with the 1960 National Forest Products Week committee at tlre Chamber of Commerce. Plans will be made at this meeting to start the 1961 promotion which will celebrate the second anniversary of the event. Mr. Presteman will meet with prominent Southern California, lumbermen, including Wayne Muilin, 1960 chairman; Jim Forgie, Harvey Koll, Dee Elssley, Roy Stanton a"nd others.
"We feel highly honored tJlat Mr. Presteman is taking his valuable time to come and confer with us," said Mr. Mullin, "and we hope we can extend the eourtesy of a good turn-out for this auspicious occasion."
Old-Growth Band-sown REDWOOD from Boiock Lumber Co., Monchester
Old-Growth DOUGLAS FIR from Spocek Bros. Lumber Co., Mqnchester
Precision-lrimmd STUDSDouglos Flr o White Fir o Redwood
REDWOOD AIR-DRIED And KILN-DRIED
REDWOOD POSTS ond FENCING
Ukiah Ofice:
Gll Sissons
HOmesteod 2-tt438
T\lt/X: VK 57
Produdion & Home Oficel
Fred lfOtMHl/Corl'ORCE
P.O. Box 987 Fort Brcgg' Gollf.
fWX: Forl Brogg 49
Phone: YOrktown 4-4058
Wholesole Only
Fir & Redwood
Arcqta Ofice:
Fron Holmes
VAndyke 2-3657
TWX: ARC 39
Chicago, Ill.-F'inal winners have been selected in the Insulation Board fnstitute's 1960 Package Salesman Contest for retail building materials sales personnel, J. V. Jones, IBI president, reports.
Winner of the grand prize, 92,500 cash, was F.ra,ncis N. Smith, mamager, F. N. Smith & Son lumberyard, pontiac, Ill. Smith won the grand prize with his Package Salesman entry which told the story of how he made a remodeling sale which converted an oldfashioned, two-story farm house into a modern, one-story home. Smith reJated how he used the ,package-selling approach' to build a farmer's inquiry about dimension lumber into more than a $6,000 sale.
Winners in the third and final round of the package Salesman Contest include:
$500 First-Place winner: M. G. Delay, Lester-Wiley Lumber Co., Chatham, fU. Delay's entry told how he ,,parlayed" a request to fix a roof leak into a 91,711 remodeling sale which included a new roof, a new kitchen with an insulation board tile ceiling, and two storage .closets.
$250 Second-Place winner: Bernard J. Bush, Central Lumber & Supply Co., Inc., SeJrmour, Ind. Bush told the story of how he convin.gd a family they would be more money ahead if they remodeled their old home rather than buy a new home from a competitor. Bush successfully wrapped up a huge g14,24b package remodeling sale.
$100 Third-Place winner: E. C. Schoeneman, Brownson Lumber Co., Wenatchee, Wash. Schoeneman's entry in the package Salesman contest told how he successfully developed a method for insulating pre-fab steel buildings using insulation board sheathing as a key ingredient. Schoeneman sold the first building for g3g,blb for an apple cold storage warehouse and packing plant; then he followed up t}re first sale with four more just like it.
Runner-up winners, each of whom receive a g50 cash prize, include:
James C. Stewart, H. D. Gould Co., Middletown, N.y.; Jack Haugh, Barr-Thomas Lumber Co., Fairmont, W. Va.; L. T. powel, Hoppe Lumber Co., Grand fsland, Neb.; George S. Smart, South- port (Ind.) Lumber Co., and paul B. Lyon, G. S. Lyon & Sons Lumber & Mfg. Co., Decatur, Ill.
-_Dealer sales personnel from every state in the Union, except Hawaii, entered the contests to tell the story of their moit satisfying package sale. The entries covered an amazing variety of package sales that dealers made to residential, commercial. business and industrial customers. Values of the individual sales ranged from a 930 order for an insulation board acoustical ceiling tile package to a 940,000 sale of materials to a tract builder.
Senring \i/ith Art Hood on the judges panel were II. R. (Cotton)
Northup, executive vice-president, National Retail Lumber Dealers Association, and S. M, Van Kirk, general manager, National Building Materials Distributors Association.
IBf member companies, each of which shared in the sponsorship of the Packag:e SaJesrnan contest, include: The Celotex Corp., Chicago; The Flintkote Co., New York; Johns-Manville SaGs Corp., New York; Pioneer Div., The Flintkote Co., Los Ang'eles, Calif., and Wood Conversion Co., St. Paul, Minn.
One hundred publicalions-covering topics ranging from wood carving to lumber storag:e, from species studies to building designs--are listed in the Western Pine Association's "Publications File, 1961" just released to the lumber trade and consuming public. Contained in the unique reference file are merchandising, technical and educational materials especially prepared for use in con-
Junction with the lumber products of Western Pine Region mills.
The four-page piece is desigrred to fit neatly in standard file drawers, with an index tab constantly in view. At the same time, it can be easily folded to fit into letter-size (No. 10) envelopes.
The entire folder is an order form which can be completed and sent in. Many of the items listed are available free of charge for single copies, with quantity costs and other descriptive information listed.
For a free copy of "Publlcstlons Fllo, 1961," wrlte to Westorn Plne Associatlon, Dopt. PF-61, Yeon Bulldlng, Portlanil 4, Oregon,
San Joaquin Valley Hoo-Hoo Club 31 will add a new wrinkle to its program of activities for the year when the club will stage a family weekend on F'ebruary 25-26 at the Sierra Sky Ranch, located at the gateway to beautiful Yosemite National Park.
A chartered bus, the "Hoo-Hoo Special," will depart from Fig Garden Village at 3:59 p.m., Saturday, February 25, and cocktails will be served during the 50-mile ride to the Sierra Sky Ranch. Following arrival at the Sky Ranch and freshening up, a delicious Paul Bunyan steak dinner and dinner-dancing will be in store for the party-goers.
Golf on the Sky Ranch's well-kept g-hole course will await the early risers on Sunday morning, followed by a Paul Bunyan brunch aL 1ll29 p.m. The "Hoo-Hoo Special" will return to Fresno early Sunday afternoon.
The entire weekend of fun and fellowship carries a nominal price tag of $32.99 per couple-including transportation, meals, cocktails and lodging. Contact Bernie Barber, Bernie Barber & Associates, 1833 Broadway, F'resno, for your reservations because the trip is limited to 28 couples.
Scotia, Calif.-Nine new Redwood Reg:ion Tree F arms, totaling 3?,086 acres, were approved for certification by tlte CRA Tree Farm Committee at its November meeting in Scotia. Henry K. Trobitz, Arcata, acted as chairman of the group. Largest tree farm approved was the Ralph M. Rounds Tree Farm, 31,501 acres in Mendocino county near Rockport. This brings the total number of tree farms in the Redwood Region to 117 with a total of 634,140 acres.
1960 saw the largest growth since the start of the tree farm prog:ram in the Redwood Region in 1950: 27 ttee farms totaling 218,081 acres, The goal of the CRA Tree F arm Committee is one million acres by 1962.
Of the nine applications presented for approval at tlte November meeting, seven of the tree farms are managed by James E. Greig, (Cal-Pacific Forest Consultants) of Soquel, California'
Earney J. Thompson, owner-manager of the Thompson Lumber Co., Oxnard, Calif., has been elected president of the Oxnard Rotary Club and will succeed to the office this July 1. The election was h-eld earlier than usual this year because Rotary International will hold its convention in Tokyo in May an<i the club wants to give its president-elect time to arrange his attendance in the Orient. Mrs. Thompson will accompany the dealer to Japan' Ilonors seem to come naturally to Earney J. Thompson. In 1949 he was named Outstanding Citizen of Oxnard by The Press-Courier; that was the year he was also chairrnan of the committee for the celebration of the city's 50th anniversary.
Sacramento, Calif.-Self-assessed transactions subject to California's 3Vo retail sales and use taxes reached a record 1960 second-quarter high of $5,875,808,000, up 2'9/o ftorn those of the second quarter of 1959. Despite the record amount, the percent of increase over the corresponding quarter of the previous year
is the smallest since the 1958 recession ended.
The dollar sales volume reported by rotailers of builtling materia,ls was down 4.1/o. The contra,ctors anrl bulltllng materlals doalers cla,ss, whlch accounted for nearly 8/o of all taxable tra,nsactlons, reported sales that were 3.1/o under the second quarter of 1959.
In order to meet its present and future needs for rare and conventional woods, United States Plywood Corporation has appointed Bruce F. Lamb to the newly created post of foreign timber consultant, He will be responsible for the world-wide search for, and evaluation of, timber supplies for the wide variety of wood products produced by the plywood company. He will make his initial headquarters in Santurce, Puerto Rico.
Among the rare woods currently imported by U.S. Plywood for use in its hardwood wall panel line are Korina, DeMartine and Palisandro, from the Belgian Congo; and Brazilian Rosewood, Benak and Negrito, from South and Central America.
Three Elast Bay (Oakland) "promoters," who used bogus credit to set up an 987,700 lumber swindle, were indicted by the Alameda County Grand Jury last month.
Charged with 10 counts of g?and theft and eonspiracy are: A. R. Roy Coraelius, 48, 549 Lewis Ave., San Leandro, operator of the National Construetion Co. there; Clarence M. F.oley, 49, LO44r/2 Central Ave., Alameda, head of Alamed6. Building Materials, Inc., and Fred A. Pelham, 42,475 Gravatt Dr., Berkeley, a salesmanr for the now defunct Alameda Building Materials concern, Cornelius also was charged with having solicited another person (Pelham) to commit a crime. His bail was set at $26;000 and bail for the other two defendants was tagged at g1b,000 each.
District Atty. J, F'rank Coakley described the swindle as ..farreaching" and involving losses of 926,749.24 by Griswold Lumber Co. of Portland; 99,426.68 by Clemens F.orest products, philomath, 9_"^ug9r! S4,953.83 by Socomi Lumber Company, Brookings; g6,276.13 by Rogue Oregon Lumber, Ashtand; gg,104.g3 by-Hearin !g*l"I Company, Medford; $10,000 by Tim Wood Lumblr Sales; $4,430.30 by Drakes Bay Lumber Company, and g1,B6g.b8 by Combs Lumber Company, Garberville. ihese amounts are in addi_ tion to a $25,000 loss shared by Edwards Lumber Company, San tr'rancisco, and Clifton E. Davidson, Sr., a Castro Valley iumber broker.
_ Described as a "key" witness by Deputy District Atty. Eric Schnurmacher, the widely known and reputable broker, -peyton P. Maloney, president of Continental Lumber Sales of Clareniont. said that Cornelius introduced him to pelham, whom Cornelius identified as a Santa Maria dealer who was ..stuck" with a large quantity of lumber because of projects that folded at Vandenbeig Missile Base.
I-Ualoney was presented with what he believed to be legitimate bills of lading and invoices on the ..distressed" lumber. ilIalonev conducted 17 tra.nsactiors an a broker for tlre sales of shipmenti, but the growing piles of lumber and the demands for immediate 9-ash ol delivery by Cornelius and pelham made Maloney suspect the pair, so he broke of business relations during.lanuary fgO0-. fn that same month, A. E. Bliss, owner.of Western bedar Co.
of Sacramento, triggered the collapse of the operation. pressing for collection of 94,490.36, Bliss received a call from Los Angeles that his company's shakes, not ordinarily sold on the open market, were being offered "at a ridiculously low pricg." A haf hour later, he learaed by another call that Cornelius was selling the shakes, so Bliss immediately slapped a writ of attachment on Alameda Building Materials, which maintained a yard at the foot of bth Avenue in Oakland. This set off a chain reaction among' other sup- pliers and Alameda Building Materials went into bankruptcy, wi[h so many firms lined up that others were discouraged from effect- ing similar liens.
In the final stages, Pelhpm told the Grand Jury, Cornelius and F oley proposed Alameda Building Materials, Inc.,. as ..a front." The scheme was to pay on the frrst few orders and ,,gain confidence and get further credit." The payments to mills on expanded purchases would "never be paid in fuU."
Mea^nwhile, the lumber would be sold and turned into immediate cash, which "would be concealed from creditors."
.Pelham quoted Cornellus as saying he had worked the plan with success in the past, .,one time in fact when trere was $120,000 owing to creditors."
Pelham testified that Cornelius, .,system" was to get .,a front ma^n," let him order from the mills, balloon the credit and con- vert it to cash. Cornelius got a cut of the cash from the lumber.
Pelham added that Cornelius .,on several occasions" imper- sonated Foley when ordering from the mills .,since he was familiar with such orders."
In its "hey-day," the operation involved a ..secret', rented warehouse at 5 18th St., in Richmond, a ..secret', storage area in Danville, and a yard, Pacific Lumber Sales, in Santa Maria. The latter Iffg was managed by Pelham a^nd supplied by Alameda Buitding Materials. Inc.
Arcata, Calif.-Fremont F.orest Products closed its offiee in Eureka, Calif., January 18 and, on January 20, opened a new ofrce in Eugene, Ore., at 1200 High St., with the telephone number of Dfa^rnond 3-9267. The announcement was made for the firm by Art Milhaupt.
Earl Carlson, who was for many years with Santa Fe Lumber, Inc., San F rancisco, until his retirement a few years ag'o, has again entered the employ of the company, assuming the duties foranerly handled by W. Paul Clarke, who resigrred January 1. Earl Carlson, who found time hanging heavy on his hands in his retirement, is very well known to Northern California retailers and mills, and at one time had chalked up the greatest number of years of any representative traveling the San Joaquin Valley.
Portlard, Oregon-Local manag'ement for the Pilot Rock division of Georgia-Paciflc corporation will be Eugene I. Gentles (right), superintendent, formerly of Wetsal-Oviatt Lumber company, according to John S. Brandis, senior vice-president of manufacturing and timber. General Manager of Georgia-Pacific Pine Mills company, Vernon D. Chamberlen (left) of Feather F alls, California, will have overall responsibility for both the Pilot Rock and Feather River pine operations.
Gentles, a former Missourian, has been connected with western pine operations since 1936. He has been plant superintendent at the Wetsal-Oviatt Lumber company, Oroville, California, for 10 years and, prior to that, was 11 years with f,'eather River Pine MiUs at I'eather Falls, California.
Wilhold Glues, Inc., 678 Clover St,, Los Angeles 31, has signed-up to exhibit its outstanding products at a number of annual dealer conventions this winter and spring. On the immediate calendar are the Mountain States Lumber Dealers Assn. (Booth 63), Denver; the Western States Hardware Show (Booth 127), San F'rancisco; and the Tri-State Hardware & Implement Assn. Show (Booth 20), Amarillo, Texas.
The firm will stage its Wilhold Adhesive Clinic, which it calls the "Glu-Answer Bar" at its bootf,r. In the Clinic, Wilhold offers free analysis of specific gluing problems from the benefit of its long experience in all types of adhesive used under actual operat- ing conditions, based on its lab test and field experience. Wilhold's help is available at the convenfions and in the field on request. The flrm will also have some "show speeials', and dealer prizes, with live demonstrations going on constantly of its New Space-Age Eipoxies.
Polyethylene-wrqpped Pottern Stock ond Poneling.
Our Stock includes 43 potterns of Siding ond Pqneling Plus 2l Moulding ltems qnd All Sizes qnd Grodes of Commons
Green Redwood studs, loth, splif polings, posts, etc.
C.R.A. stomped Sop Common ond Better.
The sagging market in new home constrrrction is causing many builders to take a closer look at the remodeling business. Morris C. Hoven, president of the Insulating Siding Association, urged the members of his organization at their recent annual meeting to capitalize on this trend.
Now Avqiloble to RETAIT TU'IABER DEATERS
MOVABTE SHUTTER PANET
The Quoliry Do-lt-Yourself Economy Line from A"A4,K
Available for lmmediate Delivery to Retail Lumber Yards in a Complete Range of Proven Popular Sizes a
PAUL HEINLEY SHUTTERS are nationally recognized and accepted as the finest made anywhere a Shutters are a "Hot" ltem Shutter Sales add up to "Big-Ticket" purchases Shutter Sales stimulate additional purchases of Hardware, Paints, Stains, Sandpaper, etc. a for complete infornclion ond prices conlqcl:
PAUt HEINTEY
Moslercroft Productr 22ll llichigon Avcnue SANTA IliONlCA, Colifornio UPton O-4895
Through the Association, members of the insulating siding industry ,are planning €rn aggressive publicity program during 1961 aimed at this market. This program will continue to be focused on daily and weekly newspapers, radio stations, etc.
Mr. Hoven, Gordon C. Estes and Arthur O. Edwards were re-elected as president, vice-president and treasurer, respectively, for 1961.
During the meeting, plans were considered for the development of an industry-sponsored financing program. Mr. Hoven reports that there is some concern that due to the low cost (under the $1,200 FHA minimum requirement for 60-month financing) of many insulating remodeling jobs, it has been difficult to get 5-year paper on loans for installation of this product. After due consideration of the project, the concensus was that the industry would be ill advised at this time to become involved in the financing business.
The Association is managed by R, G. Breeden and Associates, Inc., 1201 Waukegan Road, clenview, Illinois.
"How to Get the Most Out of Your Sawmill" will be the theme of a new series of sawmilling clinics to be sponsored jointly during February and March by the U. S. Forest Service, the Western Forest Industries Association, and the Northwest Hardwood Association, announces Harry O. Mitchell, secretary-manager of the latter group.
"This subject," he said, "so vital to mill owners in keeping abreast of competition, cutting costs and turning out better products, will be dealt with realistically by experts. Practical training for newcomers and refresher courses for older hands will be provided. The two-day clinics will help to make better men out of good ones. They will be open to all interested persons with locations convenient to mills throughout Washington, Oreg:on, southern British Columbia. northern California and Idaho."
Dates and places have been scheduled as follows:
February 13-14-Medford, Oregon (Medford hotel); February 16-17-Eugene, Ore. (Eugene hotel); February 20-21-Klamath F'alls, Ore._(Willard hotel) ; February 23-24-Bverett, Washington (Snohomish County P.U.D.); February 27-28-Longtiew, Wash. (Cowlitz County P. U. D.); March 2-3-LaGrande, Ore. (Sacajawea hotel).
A reg'istration fee of $7.50 per person attending each clinic has been established to underwrite expenses. Those registering for the Oregon clinics should apply to the Western F-orest Industries Association, 2319 Lloyd Center, Portland 12, Oregon; and for the Everett and Longview clinics: Northwest Hardwood Association, 3253 Comm-odore Way, Seattle 99, Wash. (Telephone: ATwater 2-5554) , with payment in advance.
4arly registration is urged, Mitchell stated, because classes
BOX 665
SATES OFFICE: 928 H Street
VAndyke 2-O3l I
TWX: ARC 17
ARCATA, CALIF.
DOUGTAS FIR
Henry M. Hink
I l07 Merchqnls Exchqnge Bldg.
Son Frqncisco, Colifornio
Phone: YUkon 6-5421
MIILS ond PIAN|NG i,ltu. Smith River, Colifornio
will be limited to give each person attending the best possible instruction. Once full attendance at each clinic is reached, enrollments will be closed-"flrst come, first served," he said.
The stafr of experts who will conduct the clinics will include Hiram Hallock, sawmill technologist, and Fred Malcolm, in charge sawmilling studies, of the U.S. Forest Products Laboratory, Madison, Wisconsin; and Harold E. Worth, wood technologist, and John B. Grantham, chief, Division of Forest Research Utilization, pacific Northwest Forest & Range Experiment Station, poriland, with tdchnical advisors from saw and mill machinery manufacturers. Subjects will embrace sawing practices, care and maintenance of saws, trouble-shooting, tolerances, mill and yard layout, log and lumber-handling methods, planning equipment, seasoning, and visits to nearby mills.
Richard Elliott, Potsdam, N.Y., has been appointed to head the 1961 Rules Committee of the National Hardwood Lumber Association. Hobart L. Manley of Savannah, Ga., wiU serve as vicechairman.
Fsr West Fir Soles Co. 2285o. Beverly Drive
Beverly Hills, Golif.
BRodshqw 2-4353 CRestview 5-6634'
Two forest fires were burning o-irt of control late in January on lands protected by the California Division of !.orestry. A 200-acre fire pushed by 20 to 25-mile-per-hour winds near San Juan Capis- trano in southwest Orange county was expected to burn into the city limits of San Clemente before it could be controlled. Three California Division of Forestry crews were on the fire, more being sent in and the California Disaster Office was asked for assistance-. There was no immediate threat to lives or structures.
Another wildfire near Point Sur in Monterey County (about 25 miles south of Carmel) burned over 800 acres in heavy fuel. F.or_ esters expected this blaze to be under control late January 19.
State F orester Francis H. Raymond reports that all State forest firefighters were terminated after the heavy rains late last year. The present fires were being fought by year-long personnel who normally.constitute the trained nucleus around which the summer firefighting teams are built, and inmates from Conservation Camps. RaSrmond further reports that the extended dry spell this winter, the longest in almost 75 years, had created a very dangerous fire potential throughout most of the state.
Fay Madison, president of Pacific-Madison Lumber Co', Downey, announces that his firm on January 3, 1961, purchased all assets, patents -and operating rights of the S & S Lumber Co.' including all leases of its 19-acre industrial property, mill and pla^nt located on East x'irestone boulevard in the gteater Los Angeles Industrial District.
Mr. Madison assumes administration of the new wholesale lumber concern following many years in the lumber industry at all levels, including logging, manufacturing, shipping and sales. IIe has spent all of his life in the tall timber country and is prominent in lumber circles throughout Northern California and the Paciffc Northwest.
o Quqlity producfs from fie world's best Mills
o Dependoble service from quototion to finql delivery
o Over 50 yeon experience in the export-import field
o Prime importers serving the wholesqle lumber trode exclusively
Coll lhe Atkins, Kr6ll represenlolive ncorest you for de. pcndoble ond occurqle informolion ond quofotionr on oll ' imported wood producls:
i/loin Ctfice: 4t7 llontgornery 3t., San Froncisco, Colif. ' SUfier l'O3I8 NEW YOnK, N.Y. POITLAND, ORE.
Gene Burnett, vice-president and general manager of the new concern. has been identified in lumber sales and distribution in Southern California for more than 15 years. He is well known to atl dealers and is prominent in Hoo-Hoo.
"AlI employes of the former company have been retained," said Mr. Burnett, "and Dean Jones, an executive in the old organization, w'ill remain with Pacific-Madison."
Pacific-Madison Lumber Company conducts an LCL and direct shipment of redwood products, including local and national distribution of its "swirlwood" redwood fencing, interior and exterior paneling.
"Our wholesa^le or8:anization is geared to service the retail dealer exclusively with redwood products for his trade and ours functions as a team with more than L50 malr years of lumber production' remanufacturing, procurement and sales," said president Madison.
"Our plans for the 60's call for continual expansion of sales and service to reach all southwest dealers and we intend to offer the best, on the grade, redwood obtainable and give that type of prompt attention to every order second to none," declared manag'er Gene Burnett.
Henry Myers, veteran southland wholesale lumberman, was the first addition to the sales stafr the first week in January. Hank is well known to alt dealers in Los Angeles, Riverside, Orange and San Diego counties and will cover a regular territory for PacificMadison. it was said.
Oakland wholesaler Earle Bender,.who will chairman this year's big Oakland Hoo-Hoo Club 39 Past Presidents' Nite Dinner-Dance at the Claremont hotel on February 21, announces that the martinis will be cold and the steak sizzling hot for what should be a record party and fun for all.
The popular annual event, which generally draws an attendance of from 90 to better than 100 Bay area couples, will get underway in the Claremont's Empire Room at 7:39 p.m. with a no-host cocktail party. Dinner is slated for 8:39 p.m. with dancing to Linden Denton's " Bay Swingers" from 9 to ( ?)'
Price tag for the entire package is a nominal $6.50 each a.nd the ducats may now be obtained from the following committee:
Bruco Jacobsen (AT 3-8211), Milt Cook (LO 2-5541)' Gordon Saunders (YV 2-4376), Blll Johnson (Ff 6-6000)' Bob Belleck (Fi,L7-3221), John Lowe (SK 7-2351), Jirn Henilrlck (HI 4-0633)' Ch.as. Bea,com (LA 5-3846), Ratph Hill (LA 5-1000), or Ralph Boshion (OL 6-1222).
West Coast Lumberrnen's Association will devote the bulk of its 1961 advertising budget to trade publications in the coming year.
In addition to the more than 9300,000 slated for advertising in architectural, builder, retailer and farm publications, an additional $120,000 is scheduled for promotion literature and 928,000 for exhibits and motion pictures.
Full-page, four-color ads will be placed in major shelter book annuals such as Living's New Guide, New Homes Guide, House Beautiful Building Manual and House & Garden Book of Building. The campaigrr for retail lumber dealers involves several insertions in major national and reg"ional retail trade publications, fea-
turing the 1961 theme of "Trendselling for Profit." A series of retailer ads relates actual profit-making experiences of prominent retailers throughout the country, who have built virtually their entire business selling Utility grade West Coast lumber.
As tho ads appear showing Utility grade ln use, the lndivldual dealers wlll bo offered free of charge a llne drawlng and newspaper mat of the same subjeet, for use ln thelr own newspaper advertising campalp.s. A ffnanclng schedulo and ma,terial broak-rlovyn wlll bo lncluded ln tho packago, gir{ng the dealer a tleffnite tle-ln to
\ilCLA's national advertlslng, antl helplng hlm promote and sell more Utility grade lumber.
Home builders will learn how they can save up to 9250 a house, with no sacrifice in quality, by using Utility grade West Coast lumber. The builder campaign will feature several success stories, pointing out the savings made in various light-construction projects.
Architectural advertising makes use of full color, double-spread inserts, picturing outstanding structures built with West Coast Douglas flr, West Coast Hemlock, Western red cedar, Sitka spruce or White fir. Copy will relate how West Coast lumber was used to successfully achieve a specific design objective.
tr'arm magazines and building code publications will carry WCLA ads, reaching still other markets and rounding out the total campaign. AII advertising will be followed up with several new publications, merchandising and sales helps, personal technical assistance and a color motion picture on Utility grade lumber.
A total of 38 different ads comprise WCLA'S campaign, all showing the many outstanding advantages of using West Coast lum- ber-versatility in design, profit-making in retail sales and cost savings to the light construction builder.
An eminent surgeon attended the unveiling of a bust of himself at a Southern University. After the ceremony a beautiful young woman approached him and said:
"Doctah, Ah hope you-all appreciate the fact that Ah've come fifty miles in a station wagon to see youah bust unveiled."
And the gallant old doctor replied: "Madam, I would gladly return the compliment."
He checked in a little sooner than the others in the shop (And he got himself in trouble with the Union); He. stayed a little later when the whistle ordered "stop" (And he found himself in trouble with the Union); He worked a little harder and he talked a little less, IIe concentrated on his job; you can imagine his distress When, instead of a promotion or a pay raise more or less(He got himself kicked plumb out of the Union !)
Magnolia: "When Mandy went an' got married, us girls done give her a shower."
Pansy: "Dat sho' was nice. Ah'll bet her husban' was glad to git her all nice an' clean."
To the Government ond Sqid
U. S. Treasury Department
Washington, D.C.
Dear Secretary:
The enclosed form, on which I am asked to make a report of my income for the last fiscal year, is returned to you with my respects and deepest appreciation of this subtle form of flattery. I am particularly impressed by its resurrections of old forms and figures of English speech, such as t'Compensation from outside sources," "net profit received," "income from rents," "interest on bank deposits, etc."
One question I got a great laugh,out of was, "Were you during the taxable period supporting in your household one or more persons closely related to you?" Boy, that's a honey !
Say, Mr. Secretary, you would be surprised. There are so many persons closely related to me staying at my house
that I am what you would call surrounded. Only the other day, three more distant cousins of my wife's blew in, making a new high for the moment, and one of them brought a friend.
For the last four years my house has been full of strangers, all claiming to be my cousins or aunts or something. I can't identify half of them, and what burned me up was when my wife's Uncle Jerry, who had been living with us a year, slapped me on the back the other day and asked, "Ilaven't I seen you some place before?"
The blank says it will allow me $600 for each dependent relative and I would say the Government is overpricing them, as I would trade the entire lot for $11.00 and throw in a pair of bicycle pants and a magic lantern. (Two of my wife's aunts you can have for the asking.)
Heigh-ho and lackaday ! The blank also asks me to "describe your business as provided in ltem 2,t' and I am glad to answer, "Lousy, Mr. Secretary," and it asks me to "Entei on Line I of Schedule A my total receipts for 1960."
I wish you would stop joking, Mr. Secretary. Fun is fun, but enough is enough, and you can carry anything too far.
Then you say something about an allowance for "obsolescence, depreciation and depletion." That's where I come in. As an American businessman, I am a study in obsolescence. I am depleted, deflated, depressed, denatured, denounced, deranged and dejected. And ""
The local church was making a drive for funds, and two colored sisters were bearing down hard on Uncle Rastus.
"Ah cain't give nuthin'," exclaimed the old negro. "Ah owes nearly everybody in this heah ole town already !"
"But," said the collectors, "don't you think you owes the Lawd somethin'too?"
"Ah does indeed, sistuh," said the old man, "but fle ain't pushin' me like my other creditors is !"
"When I was a young man," said a father to his indolent son, "I worked twelve hours a day."
"I admire your youthful energy," declared the son. "But I must likewise compliment you highly upon quitting so foolish a routine."
Wqrehouse qnd Office
1960 was a year of expansion and progress for Neiman-Reed Company, Van Nuys, California, wholesale lumber distributors. Beautiful new administrative and sales offices were completed to house the general ofrce staff and another all-steel panel ware-
Common Corrier Certificqte
los Angeles - Oronge Counties
IMMEDIATE PICKUP
SPEEDY DETIVERY
IUXIBERHANDIING...
LUTIBERSTORAGE...
Storcge Spoce to Leose
-Adiccent to Sqntq Ano Freewoy-
house (below) was placed in operation for storage of hardboards, plywoods and allied products for distribution to southland dealers.
Pictured here in the new executive ofrce is Bob Neiman (upper left), co-owner of the concern, and his partner Bob Reed (upper right). Also Pi Bliss (below), wholesale salesmanager, for the firm.
The modern new ofrce building is a permanent monument to progress. Each of the five large, comfortable ofrces is finished in the various species of fine hardwood wall surfacing sold by the firm and is a beautiful display of domestic Black Walnut; Pecan, Birch and Ash. The decor is ultra-modern in every detail with pleasant and comfortable working conditions being paramount in the mind of the desigxer.
Complete stocks of west coast lumber, panels, hardwood and wall surfacings are maintained for fast delivery (right) or pick-up for the trade, along with hard-to-get allied items, it was said.
The progxessive San Fernando valley organization has shown a steady growth during the past decade and the operation facilities
l2OO Mines Avenue o Montebello, Cqlif. (On Union Pacific Roilrood Spur)
Members:
Wcstern Pine Associotion
Wsst Coosf Lumbermen's Associqtion
Pondcrosq Pine Woodwork
Our lorge timber resources ond thoroughly modern plonls enoble you lo get the lumber you wonl when you wont it.
Stondord lumber ilems, mouldings, cut stock, glued ponels, interior trim, window ond door frqmes, yenetion blind slots ond furniture ports.
Expert finger iointing . . Fost service on mixed cors.
Cooperoting fully wirh the Notionol Wood Promotion Progrom
have grown to the point where more than g07o of all inventory is stored uilder-cover (above) in the four, easy to work, dry, warehouses.
"We have grown with the valley during the past 14 years and
our long'range plans indicate continued expansion during 1961," said Bob Neiman.
"We shall continue to offer the demand items for our LCL trade and quality materials for direct shipment," said salesmanager Bliss.
TO CATIFORNIA RETAIT YARDS
43O 40th SlreelOAKTAND
(Moiling oddress: P.O. Box 3041, Ooklond, Colif.
PHONE: Olympic 8-2881 . TWX: OA-410
o Douglqs Fir
o Ponderosq qnd Sugor Pine
o Redwood
o Plywood
o Shingles ond lqth
Carrying on a five-year tradition of foreign forestry students invited to "study in the redwoods" as guests of the Eureka Rotary Club is Helmut Muscheid of Kassel, Germany, now a student at Humboldt State College. Back at his studies in HSC is Sam I{unkle, who last year studied with Helmut at Goettingen University in West Germany-near Muscheid's home town. Both owe their travels to college forestry scholarships provided by the , Eureka Rotary Club in cooperation with the Rotary glubs of foreign cities. Fred Landenberger, forester for the Cblifornia Redwood Association, is chairman of the Overseas Student committee.
Forestry students from Guatemala, Iceland and India have also
been honored with visiting scholarships at Humboldt State College's School of F orestry, and an approach has been made to a Rotary Club in Brazil for selection of a student from that country for next year's scholarship.
The next session of the Redwood Reg:ion Logging Conference will be held at the 12th District Fair Grounds. Ukiah, on March 9-10, according: to John Yingst, conference president, of Klamath. It will be the 23rd session of the conference since its founding in 1936.
A split program of Management and Operational Divisions will be employed during part of the next conference program, Yingst said, for the first time in the history of the conference. This technique, used in many other meetings, will have two different discussion meeting's operating' simultaneously during part of the conference.
The Management division will discuss keeping lands productive and other related problems of forestry arrd land management. Results of old selective cutting in the region, problems of brush encroachment, anima-l damage to young seedlings, and other forest regeneration problems will be discussed in this panel.
The Operational division will have two main panels, on road construction problems, and yarding methods and equipment. The panels will include logging equipment representatives as well as loggers, and will discuss latest methods and equipment in their respective fields.
There will be no equipment show in connection with the conference this year, Yingst explained, but a strong program of interest to logging equipment dealers as well as loggers is being planned to encourage a good attendance.
One portion of the conference prog:ram will consist of a normal general session with everyone in attendance to hear a special panel on public relations problems of the industry. The forest industry has its own peculiar relations problems in dealing with natural resources, and the redwood region in particular has its own distinctive public relations problems. A special ladies program for wives of loggers and equipment dealers is also being planned. An equipment dealers committee will handle arrangements for
professional entertainment at the annual loggers banquet on March 10 and the Sawdust BowI cocktail hour preceding.
Other Conference officers in addition to Yingst are Robert Grundman, Union Lumber Co., Fort Bragg, vice-president; Emanuel Fritz of Berkeley, Conference founder and honorary vice-president, and Fred Landenberger of Eureka, secretary-man. ager.
Conference directors are Robert E. Johnson, Arcata; Earl H. Maize, Jr., Willits; Eugene Pickett, Arcata; Darrell H. Schroeder, Crescent City; Earl Shipley, Trinidad; Stewart M. Snyder, Cloverdale, and Walker B. Tilley, Ukiah, past president.
Manufacturers' and distributors' inventories were reduced $400 million during October, after seasonal allowances, the Office of Business Economics, U.S. Department of Commerce, announces. This compared with liquidations of $200 million and 9100 million, respectively, during September and August.
During October the major decrease-$400 million-occurred in manufacturing, where most durable goods industries effected cutbacks in book values. Retailers' inventories were reduced by 9100 million, seasonally adjusted, with widespread lowering of nondurable g:oods stocks more than ofr-setting moderate increases in holdings by automotive and lumber-hardware-building materials stores. Wholesalers' stocks rose $100 million during October. At the end of October, total inventories held by manufacturing and trade establishments were valued at $93.7 billion, almost g4tui billion higher than a year earlier.
Retail sales rose 212/6 from September to October, after seasonal adjustment. Most lines of trade contributed to the advance, with the gains particularly notable at automotive, lumber-hardware, and department stores. October sales of manufacturers and wholesalers each were down LVo from September seasonally adjusted rates.
A new monthly service to members of the National Building Material Distributors Association is announced by M. L. McCreery, president of NBMDA. Because of the growing number of members of NBMDA selling lumber, millwork and plywood, ,'Lumber and Millwork Distributors Information" is planned to keep the 70Yo ot members handling these products advised of current conditions and problems in distributing these commodities.
McCreery stated that this is part of an augmented national program to keep the 700 warehouses represented by NBMDA better informed through one central office of changes taking place in the industry. He also announeed that NBMDA's Ninth Annual Spring Convention would be held at the Biltmore hotel in New York City, May 1-2-3, and that an attendance of 700 persons was anticipated.
Barstow, Calif.-The Thompson Lumber Co., 1b-year-old firm which has had a yard here for 13 years, early in January opened a new downtown office at 506 E. Main St. Its building activities include many tract homes, notably the present Irwin Estates now under construction. Thompson Lumber Co. is reputed to be the largest "on-your-lot builder" in the Barstow Valley, which takes in Hinkley, Yermo, Daggett and Lenwood. Tony Martinez is in charge of the local office.
Portland-The following report for the fourth quarter, 1960, production and shipments of Western Pine region lumber products and estimate of probable first quarter, 1961' shipments was issued by W. E. Griffee, secretary-manager of the Western Pine Association:
"Lumber production by the Western Pine industry during the fourth quarter of 1960 tell 23Vo behind the- fourth quarter of 1959' Nevertheless, the year's production, now estimated at 8581 million feet, was only 8.7/o below the all-time peak in 1959 and the third highest on record. It was so high that during much of the year it upset the normal supply-demand relationship.
"shipments of 1802 million feet in the fourth quarter were t7.27o below 1959. The full year's shipments were 8324 million feet, down ]l.2Va.
"stocks of. 2O7B million feet are 257 million feet above those of a year ago but much of the increase is in the factory grades which have moved slowly for the past six or eight months. Actually the recent trend of stocks is encouraging to manufacturers. Normally, stocks increase about 80 million feet during the fourth quarter but this year they were reduced 25 million feet.
"The long-promised increase in housing construction still has not materialized. Figures for the flrst 11 months indicate that a total of just under 1,300,000 housing units were started in 1960. This is down abottt lTVo from 1959. While an improvement in 1961 is generally predicted, it is not apt to make much headway in the first quarter.
few weeks indicates that the large stock millwork plants must have their excess stocks of lumber liquidated to the point where they again will buy lumber about as fast as they use'it. This will be very helpful to the mills, even though there may be no early pickup in housing construction.
"The use of wooden boxes in California in 1960 was down abouL 9Va from 1959, while fruit and vegetable shipments were ofr L1%. These figures show that wooden boxes held their own or even gained a little in competition with other containers. If weather and crops are more nearly normal in 1961, the use of wooden boxes should increase. Since the sale of low grade pine is one of the industry's most difrcult problems, the retention of the half-a-billion-foot market for shook is very important.
"The first quarter of the year always is an uncertain period because demand may be afrected so much by severe weather in eastern consuming areas. That weather certainly has not been good the past several weeks. However, the relationship of production to shipments now is much healthier than it was last summer.
"Based upon the above factors and all other available information upon prospective demand, it seems probable that, during the flrst quarter of 1961, shipments (consumption) of lumber from the Western Pine region will approximate 1800 million feet, or about 70Vo below those of the first quarter of 1960."
New York-Domestic sales of Diamond National Corporation in 1961 should show an increase over 1960 sales, which amounted to $230,000,000, according to a recent statement by William H. Walters, president. Earnings for 1960 should exceed those attained in 1959 by approximately 25%, said Mr. Walters in a yearend statement. Mr. Walters attributed the rise in proflts to major reorganization of the operating divisions, reductions in overhead and heavier emphasis on sales and merchandising.
Referring to the market for lumber and building materials, in which Diamond National is an important factor, Mr. Walters observed that industry statistics give hope for slight increases over today's low price levels. Elstimates from reliable public and industry sources indicate a I'ood possibility of more activity in private home building. These estimates put the increase at between IEo and 4/o over 1960 levels.
A diversification program at Diamond National, long a key supplier of lumber, matches and woodenware, has made the company a major producer of packaging, containers, paperboard, printing and advertising materials. Five years ago lumber and matches made up two-thirds of the company's product mix; they accounted for only 28/o of the 1960 volume.
. HARDWOOD MOULDINGS
"A distinct pickup in shipments of factory grades the past WL"/"0"/" Zabrlnto,
. Cleqr Ock Threcholds
Rod qnd Spirol Dowels
. PLYWOOD
. Wood Finishes, Glues qnd Hordwood Speciqlties
known for: QUA]ITY DEPENDABIIIIY o SERVIGE
Corona, Calif.-Hayward Lumber Company last month completed escrow proceedings o4 20 acres of land at the southeast corner of Main street and Parkridge, it was revealed January 16 by Manager llomer Elmmerton. When the Riverside F reeway went in, Hayward was forced to sell its yard and buildings at Main and First to the state. At present, the lumber firm has a 2-year lease on the property and hopes to negotiate another 2-year lease later. However, when it does become necessary to move, the newly purchased land at Main and Parkridge will then be utilized.
It is not expected that the state will require the present Hayward property until the proposed Norco F reeway goes in. When the lumberyard does move, it will require only five to seven acres of the 20 it has purchased further north, with disposition of the remainder of the property still undecided.
Samoa, Calif.-E. G. "Dave" Davis, recently named sales production coordinator of Georg'ia-Pacific's redwood operation here (CLM, 1/15/61), reports that he will be assisted in the position by Charles G. Schober, capable and well-liked official of the former Hammond Lumber Company operations here.
Victor Wolf, owner of Western F.orest products of San F.rancisco, announces the association of the well-known Bay Area lumberman, Brice Stokes, with the firm on January B. For the past two years, Stokes had been associated with Western Lumber Company of Daly City.
A native Californian, Stokes began his lumber career back in'22 in the West Coast ofrce of The Germain Company of pittsburg. This office became the Kent Lumber Company during L925, ;t which time Stokes beeame a partner with Kent and C. p. O'Connor, who was later to become a partner with Stokes during lgBZ when the flrm was renamed the C. p. O'Connor Lumber Company,
During 1941, Stokes purchased the late Mr. O'Connor's interest in the business from his estate and, shorily afterward, was joined by Ralph Steele, with the business then renamed Stokes & Steele. During 1946, the partnership was dissolved, Stokes continuing busi_ ness under his own name. More recenuy, Stokes wiU be remem-
bered by the trade from his association with the old Pacific Forest Products Company in Oakland.
F'resno, CaIif.-On January 1, the name of the Bengston-Holt Lumber Co. at 355 F ulton St. here was changed to Holt Lumber, Inc., following the deaths of the retail yard's founders, Victor B. Bengston and John E. Holt, during 1960. Holt Lumber, Inc., in making the announcement, said it will continue the sound credit policies of the founders and generally operate the business in a sound and conservative manner. The yard personnel will remain unchanged.
Officers of Holt Lumber, Inc., are Bill Holt, president; Dick Holt, vice-president, and Mary Nilmeier, secretary-treasurer.
Carl Davies, well-known, well-liked Glendale lumber wholesaler and many years in the Soutfiern California industry, is moving to Sacramento to establish connections at the mill level.
Washington, D.C.-Ralph H. Gloss has been named vice-president and secretary of the National Lumber Manufacturers Association. He will continue in his present post as vice-president and secretary of the Timber Engineering Company, a wholly owned subsidiary of the association. He joined Timber Engineering Company in 1943, was named secretary in 1950 and vice-president in 1957. In nearly 18 years with Teco, he has carried out many cooperative assignments with NLMA, in engineering, sales and administration.
In addition to his administration of TECO's nationwide productsales organization, Gloss is responsible for the construction of the company's new eight-story, $1.6 million Forest Industries Building, now under construction on famed Massachusetts avenue in the nation's capital. In his new position with National Lumber Manufacturers Association, Gloss will head the Business Management division, responsible for accounting and financial matters, budgets, expenditures, arrangements for meetings, and general ofrce functions.
NLMA, through its 16 federated regional associations, represents every segment of the lumber industry in the United States.
Texan Elected First Vlco-Presldent of NLMA
Arthur Temple, Jr., president of the Southern Pine Lumber Company, Diboll, Texas, has been elected first vice-president of the Nationat Lumber Manufacturers Association. He succeeds A. Bristow Hood, vice-president and general manager of the Ralph L. Smith Lumber Company, Anderson, California, who was elected president of NLMA, which is composed of 16 federated regional
associations representing 1,350 companies in the nation's lumber industry.
As the head of the most diversified forest products industry in Texas, Temple directs the operations of mills at Diboll and'Pineland, and of 38 retail yards of the Temple Lumber Company' Southern Pine Lumber Company was a founder and is a principal owner of the Southland Paper Mills, in Lufkin. Temple is also the president of the Diboll Development Company, with real estate holdings in Texas which include a principal interest in a new $10 million shopping center and subdivision in Waco.
Prango Named Vlce-Preeldent of NLMA
Gerald F. Prange has been named a vice-president of the National Lumber Manufacturers Association. He continues in his post as director of Technical Services of NLMA. His first position was with Johns-Manville in 1950 ast a research technologist. He began his lumber-industry career as a wood technologist in 1951, witJl the Timber Engineering Company. In 1953 he joined the NLMA stafr as assistant to the vice-president in the Technical Services division.
Ward Mayer, chairman of the board of Timber Structures, Inc., Portland, Oregon, was elected chairman of the National Wood Council at the recent meeting of the Council. George Curtis, chair' man of the board of the Curtis Companies, Clinton, Iowa, was elected vice-chairanan. Named to the post of secretary was Glen Simon, merchandising and promotion manager of the National Lumber Manufacturers Association, Washington.
Mayer replaces John D. Leland, vice-president of International Paper Company's Long-Bell Division, at Longview, Washington, who served from the first organization of the Council in F'ebruary 1959. Long active in forest products afrairs, Mayer was one of the organizers and is currently the president of the American Institute of Timber Construction.
The 416th Terrible Twenty Tournament was held at Hacienda Golf Club Thursday, January 12. Harry Whittaker was M. C. and he "M.C.'d" it good. ft was a warm day, clear and dry-a new experience for some of us at that course. Several holes are being rebuilt this winter and the layout will be something when flnished' Let's hope the oil keeps flowing.
Cliff Simpson, with his new "Executive" clubs, won the lower bracket (81-9-72) beating Pierce, Osgood and Iling with lower nets but with penalty strokes for previous wins. Emil Lugwon the upper bracket, 88-17-71-his first win since joining our group.
Elmer Vivian played his first round as a member, and with his 22 handicap should give some of us old hackers a battle in future tournaments.
San Gabriel tournament, Friday, February 17, with old George fussing about the late arrivals messing up his foursome sheet as always.-H. M. Atling.
Johns-Manville Corporation, New York, has agreed to purchase two asphalt roofing plants at Cleveland, Ohio, and Madison, Illinois, and a dry felt mill at Avery, Ohio, from The Celotex Corporation, Chicago, it was announced in a joint statement by both companies. Details of the purchase have been submitted to the U.S. Department of Justice, the statement said. Henry W. Collins, president of The Celotex Corporation, said his company would continue in the asphalt roofing business on the West Coast, where it has a large, integrated asphalt roofing and felt mill at Los Angeles. The decision to dispose of its asphalt roofing business in the eastern part of the United States was made by The Celotex Corporation so as to concentrate more company effort on its main product lines, including insulation board, acoustical materials and gypsum, Mr. Collins said. In addition, The Celotex Corporation is looking toward expansion in other fields in the building industry, either through acquisition or the building of new facilities.
Higb quality mouldings, stocked in quantitl
Maple Bros., Inc. carries a complete stock of all standard Ponderosa Pine Moulding patterns all solt-textured and smooth-finished in unilorm quality. Special patterns will be milled to your specifications. Your order receives prompt attention and on-schedule delivery at Maple Bros., Inc.
Executive ofrcers representing major wood-treating companies in Oreg:on, Washington, California and Montana will convene at the Fairmont hotel in San Francisco, February 27 and 22, for the annual meeting of the Western Wood-Preserving Operators Association, according to association president Don Bowman, general manager of Cascade PoIe Company, of Tacoma, Washington. The major topic will be the further development of a more effective industry-wide educational campaign, emphasizing advantages of preservative treatment for lumber and piling.
Other ofrcers currently serving the association are: Vice-President-Richard N. Stanley, Koppers Company, Seattle; TreasurerR. A. Thurston, Baxter-Wyckoff Company, Seattle, and Secretary -James Zeigler, McCormick & Baxter Creosoting Co., Portland, Oregon.
Member companies of the Western Wood-Preserving Operators Association produce more than fifty-million dollars annually in pressure-treated forest products.
PONDEROSA PINE DOUGTAS
RETAIIUFACTURED COIIilTIEIIIAT E]IGIIIES for FORK LIFTS
ctAnKrowmoToR - RoSs - HYgTER
O ITIIMEDIATE DETIVENIES '
"Rcpco" Engina orc told on m Exchongc l6ir. lmnediqta Dellvcry frcm rlocl o oll modelt of Cortinentol short enginc otmblies.
O NO I/TORE DOWN.TIME '
With Our s!rylcc. dryn-timc on your Fo.k-Lift ir of thc very minimm. Ordcr rhc Engim rcqulred lwhich will reah you lhq very next doytpull vM old d' our*d jffl-t"r.,'ll, ;[ff"r:*t o "Repco" Guormfsed'
LOW COMPETTIIVE PntCES
You poy no pr€miun for thit Fort Scryic6. All "Repco" EnEinct orc cmpetitivsly priced, _ WRITE OR PHONE FOR PRICES
REPCO INDUSTRIES, INC.
12324 Centcr Strcct, Hollydolo, Colifornic l{Evada 6-9711 lrlEtcatf &1555
WHITE FIR, FIR INCENSE
ANNUAI. PRODUCflON 50 M'LLTON
High Altiiude, Solt fextured Growth
MODERN MOORE DESIGNED DRY KILNS
Monufoclurer ond Distributor
sUGAR PINE CEDAR,
SATES OFFfCE ql Anderson, Colif.-EMercon 5-2771; TWX: ANDCA1-O77
The nation's most comprehensive survey of consumer home buying habits and motivations recently was initiated for the Housing Industry Promotional Operation, which hopes to increase new home sales 250,000 units a year by 1970. Sponsors of the HI-PO prog:ram are the National Association of Homebuilders, leading manufacturers of building materials and equipment, and other organizations in the building industry.
Planned and directed by F uller & Smith & Ross, New York, the $50,000 study reached 2,200 people in 1,500 households at 300 key market locations throughout the country between December 9 and 17. The distribution of households in each location was proportional to population and other social and economic characteristics, so that the sample approached the accuracy of Census information on a national basis. Over two million different pieces of information were collected by 168 field interviewers and were recorded on punch cards for tabulation.
FSR's .market research department is coordinating its efforts closely with the survey results in developing basic creative appeals ,for a national sales promotion-advertising campaign in the near future.
Complete results of consumer research will be issued in a final report by April 1. However, preliminary findings and interpretations were to be presented to the NAHB convention in Chicago on January 30.
To supplement its consumer study, tr'SR is conducting a mail inquiry among' a representative sample of NAHB member builders. Purpose is to survey marketing-selling practices and needs
to effectively project the national I{I-PO prog:ram to the regional and local levels.
Initial creative phases of the program being prepared by FSR include advertising approaches for a national advertising catnpaig'n, and complete local tie-in plans for builders, manufacturers and allied industries.
Portland, Oregon-Edwin H. Mclntosh (right), formerly vicepresident and general manager of Blagen Mill Company, Hoquiam, Washington, has joined Georg:ia-Paciffc Corporation as general manager of its western lumber mills. announces Senior Vice-President John S. Brandis, Mclntosh will be responsible for eight fir and pine mills in Oregon and California.
The new manag:er has 36 years' experience in the lumber business, commencing in 1924 at Gray's Harbor Lumber Company, Hoquiam. IIe has also held positions with Davies Johnson Lumber CompanY, Calpine, California; Blagen Lumber Company, White Pine, California; Portland Lumber Mills, Portland, and was general manager of Brownsville Lumber Company, Brownsville, Oregon, be-
fore going to Blagen Mill in 1950.
At the present time Mclntosh will make Toledo, Oregon, his headquarters. IIe attended Menlo Junior College, Menlo Park, California and Oregon State College.
The annual party for the building industry, celebrating the third anniversary of the Building Exhibition Center, was held at the Center, ?933 West 3rd St., Los Angeles, January 5. The garden supper featuring Mexican cuisine, and strolling Mexican musicians for entertainment, was attended by over 1,000 architects, interior decorators, landscape architects, manufacturers and other prominent members of the building industry.
New and unusual materials for buildings, including Keva Singa, a rare wood from Africa, were introduced here for the flrst time, as well as new designs in decorative tile and flooring, screen wall blocks, onyx from Mexico, face brick and new metal alloys'
Donors of door prizes included: Arcadia Metal Products, Samuel Cabot, Inc.. California Zonolite Co., Crown Zellerbach Corp., f,'ormica Corporation, Ed F'ountain Lumber Co., Marsh Wall Products, Inc., Parkwood Laminates, Inc., Pittsburgh Plate Glass, Paint Div., Pomona Tile Mfg. Co., Rez Wood-Tones, Inc', Schlage Lock Co., Weyerhaeuser Company, YaIe & Towne Mfg. Co', and Nordahl ManufacturinE Co.
Six Masonite building products salesmen who call on California and other western lumber dealers qualified for the 1960 Sales Merit club on the basis of their sales and overall performance, according to I'. O. Marion, vice-president, sales. All but one has been a member of this club in previous years. They are:
W. G. Jenrich and Henry A. Kindness, both of Whittier; C. A. Mower of Sacramento, and R. D. Haack of Denver-three times; R. H. Knight, Phoenix-twice. H. D. Sholin, Lafayette, Calif., enrolled for the first time, received a gold lapel pin and membership certificate.
25914 President Ave., Horbor City, Colif.
P.O. Box 667
DAvenport 64273
Telephones: SPruce 5-346t TErminql3-6183
Monufoclurers ond Jobbers of SASH AND DOORS
TO THE RETAIT TUMBER DEATER
o WHOIESALE LUMBER .
924 E. Green St. suireB
PASADENA, Golif.
West Coost Wftolesole ond lf,ill Represortdt;ve
o ALL SPECIES .
IU'NBER PTYWOOD -- AII.IED WOOD PRODUCTS
Via Direc] SftipnrcntRAII - CARGO.. TRUCK.&.TRAIIER
J. Floyd (Frank) Price became superintendent of the Longview factory of International Paper's Long-Bell Division Januaiy 1, following the retirement of Factory Superintendent Howard F. Ballard, who retired December 81 after 2g years in the factory where he started as fabrication foreman. Ballard now has a hom-e fronting on the Columbia River at prescott, Oregon, and plans to spend much of his retirement enjoying boating on the iiver.
Price first worked for the company in the factory part_time in 7927 while attending high school in Longview. In addition to his responsibilities as factory superintendent, price also is in charge of all lumber and plywood operations on the Long"view plant site as of January 1, Theo A. Deal, Longview branch gen_ eral manager, reported.
Deal also announced that Newell F. Chambers, who has worked in the factory for 25 years, has been named assistant to the factory superintendent.
Wooden kitchen cabinets, door and window frames, and end_ grain fir flooring are manufactured in the Longview factory.
PETTIBIII{E.MERCURY
San F'rancisco-Roger and Dave Mackin announce the addition of F. J. "Ferg" Poole last month to the sales staff of Hallinan Mackin Lumber Co. He will assist the eastern sales chief, Larry Owen. Poole was born and reared in British Columbia and has had many years of eastern sales experience with coast and inland mills of the Pacific Northwest.
Ed Olsen, prominent in Southern California wholesale lumber for the past decade, has joined the staff of Lashley Lumber,,Inc., Pasadena, to manage the new redwood department recently established by Dave Lashley. Redwood sales have been Olsen's specialty for several years, it was said.
Par-Tlle Appolnts Frank Murphy
Pacific Plywood Co., Dillard, Oregon, has appointed Frank Murphy as assistant sales manager, Par-Tile, wood block flooring division.
More than 22,000 people have visited the "Ilouse of Wood" in Bethesda, Maryland, since it was opened to the public November 25, it was reported Jan. 23.
Sponsored by Washington, D.C,, lumbermen (Hoo-Hoo Club No. 99), the house is desigrred to illustrate the beauty and practicality of wood construction and to demonstrate the unique effects of wood inside and out. The 4500 square foot, 11-room, two-level house fiamed with Douglas fir and Southern pine will be on public display until mid-F'ebruary.
Although basically the house employs a conventional wood-frame system, originality and beauty of desigar have been achieved by unusual treatments. F'or example, the upper level of the house projects over the first floor, providing a wide overhang protecting ground level openings from sun and weather. The architect has cleverly blended unique design techniques with the many texture and color variations found in building products of wood to create an intricate and pleasant rhythm in the over-all design of the house. The wide strong spacing of columns, the close intricate pattern of the battens on the walls, the planks on the porch deck, and the projecting roof beams at the rake of the roof all contribute to produce this effect.
Maintaining this rhythm with the exactness called for in the architects' plans offered the greatest challenge to the contractor, Robert Lowe. well-known custom builder of Bethesda'
Another example of how wood was functionally and aesthetically used is the unique "floating roof," especially designed for the House of Wood. Over the sheathing (tongue and groove V-iointed Douglas fir, exposed at the covered porches and eaves) layers of mopped-on, sisal-reinforced, asphalt-impreglrated building paper were placed, the upper surface of which was formed of a thin sheet of reflective metal. Furring strips, 1x4 inches, were then attached over each rafter and 2x3-inch cedar nailing strips were placed perpendicular to the funing strips to receive the Western red cedar shakes. Thus, the shingles, in effect, "float" above the roof like a parasol of wood.
The roof also supplements the ground floor's protective framing by spreading three feet beyond the house to shelter the walls, porches, windows, and doors. According to architect Don Lethbridge of Keyes, Lethbridge, and Condon, Washington, D'C., "This
type of. roofing not only protects the house from sun and weather but allows air to circulate freely over and under the surface of the shingles. This helps keep the house cool in the summer and will extend the life of the roof by many years."
A four-inch-thick blanket of reflective-surfaced balsam wool between each of the rafters and in the sidewalls helps keep the house wann in the winter and cool in the summer.
The siding, battens, and fascia of the house are of clear heart redwood, chosen for its durability and ease of maintenance.
Inside the house many different kinds of wood are used. The floors of the dining room and study are pegged, random-width, quarter-sawn white oak plank; the bedroom wing has white oak strip flooring. On the ground floor hardwood-block flooring is set in mastic over concrete.
Wood paneung is effectively and tastefully used throughout the house witJ: warrn pre-finished Douglas fir in the recreation room, mellow birch plywood in the living, dining and entry areas, and rich Honduras mahogany in the study and kitchen. The kitchen cabinets are also of Honduras mahogany.
Ceilings in the house have received an unusual and striking treatment. They are also finished in wood. Idaho white pine for the living area and Southern pine in the bedrooms.
Although the house is in the higher price ($85,000) category, the average home buyer and builder has not been forgotten; many of the features-both decorative and functional-can be incorporated into a modest home being built or remodeled, according to the architects. Says Architect Lethbridge:
"Today butliltng materla,ls from all over the Untted Statee are no farther away than the local lumber yards and mllls of the lum-
ber dealers and bulliling products suppliers. Redwood, cedar, fir, and whito pino from the western states and hardwoods and yellow pine from the East and South are ava,llable for construction to be used as imaginatrlvely and as effectively a,s the skill and experienco of tho a,rchitect may dlctate."
Furnishings in the showcase house are by Knoll Associates.
To Serve on Legislotion Commi?tees
fn response to an urg'ent request from Executive Vice-president Orrie W. Hamilton of the Southern California Retail Lumber Assn., the following member yards have indicated a willingrress to serve on National and/ot State legislation committees in the present trying times of increasing "big-government" spending, heavy Union labor pressures and other steps toward ..socialism'i:
Barr Lumber Co., Santa Ana; Chino (Calif.) Lumber Co.; Crown City Lumber & Mill, Pasadena; Davis Lumber Co., pasadena; Diclenson Lumber Co., t.a Habra; Dixieline Lumber Co., San Diego; Gibbs Lumber Co., Anaheim; Golden State Lumber Co., Santa Monica; Learned Lumber, Ilermosa Beach; Lumber & Builders Supply Co., Solana Beach; Mullin Lumber Company, Los Angeles; Myrtle Avenue Lumber Co., Monrovia; Orban Lumber Co., Pasadena; San Fernando (Calif.) Lumber Co.: Sawtelle
Lumber Co,, West Los Angeles; Walt Taylor Lumber Co., Anaheim, and Thompson Lumber Co., Oxnard.
Ruth Dodge, of Wisnom Lumber Co. and president of the newly formed S. F. Peninsula Hoo-Hoo-Ette Club 8, has set F.ebruarJr 10 as the date for the club's regular monthly dinner meeting at the Chez Yvonnd restaurant in Mountain View.
Speciolizing in DF Inlerior ond Exterior Jqmbs qnd Cut Stock
Also Lumber - Wholesole Only
Flrst wholesale lumberman to complete the California Redwood Association's 99rl9!p-0nd.en9e course, -,,Lumb€r _Technology tor the Salesman," is Schell Harmon (c.ellerl-0t-tne.Patmer c. Lewis Company, Seatfle. Harmon receives his diDloma from G[o.en L, uswa_td_(t), member of CRA board of directors for Simpson Timber ComDany. rrotessor .David P. Tlomas (r) of School of Forestry, University of Washinctoil. is aulnor..0i tne course. .Some 380 redwood salesmen, including one fr6m New South- Wdles. rysllalla, na\re stgned up .for the ten-tesson .course since its initial offering in Aprii or r9b0. Intormation about the course may be obtained from the californit Redwbod Association, 576 Sacramento Street, San Francisio -fi,- Ciiitornia.
G!|ss|F]ED ADvEnllsltlc+o3ltion Wilt.d t1,00 Der lin , frliq[t,"|i.tir]j.t[i]",?l.11,=5'i_;,4ir.;i'r'iu;
tlancs rf Adwrtisrrs in thh llcpartmlnt utlng . Lr llumDcr cannot bc divulgcd. lll inquirios and ruplic should Dc addressed to Bor shown In thc advrrtiscmcnt
Old established retail line yard lumber company in Southern California needs a high-class, experienced Purchasing Agent; also needs first-class Yard Manager to manage medium-sized yard. Please furnish full data: age, experience, past salary, etc.
Address Box C-3059, The California Lumber Merchant
l(ts West 6th St. Bldg., Room 508, Los Angeles 14, Calif.
LUMBER CLERK Wanted.. Young, not afraid of work. Good yard and atmosphere, San Mateo, Calif.
Address Box C-3057, The California Lumber Merchant
108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.
POSITION OPEN for Outside Lumber Salesman, car furnished, salary and bonus open. Write for appointment in your handwriting'
LUMBER & BUILDERS SUPPLY COMPANY
P. O. Box 37 Solana Beach, Calif.
LUMBERMAN-MANUFACTURING, 12 Years Manager Milling-In-Transit Operator. Thoroughly experienced in Plant opera- tions, Traffic, Sales, Credits and Certified Dry-Kiln Operator. Previous experience Wholesale and Retail. Excellent refefences.
Address Box C-3005. The California Lumber Merchant
l0€ West 6th St. Bldg., Roo'rn 508, Los Angeles 14, Calif.
AMBITIOUS LUMBERMAN with l0 years' experience in sawmill sales, pine and fir, as assistant salesmanager & salesmanager. Prefer Pine region. Married-family, and can provide best of ieferences.
Address Box C-3053, The California Lumber Merchant
108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.
LUMBER SALESMAN with 12 successful years selling to retail yards in Mid-west and one year mill experience in Oregon.
ROBERT GOLDING
2133 East Ocean, Balboa, Calif.; ORiole 3-4409
Offlces, Yqrd, Covered 9torogeldeol Arrongements for Wholesole Lumber Operotion
- Adjacent to Ssnfo Ana Freeway -
COilPIETE lllLLlNG ond KIIN.DRYING FAGIIIIIES with 2 Spur Trocks Avoiloble
Associated frlolding Company
LUMBERMAN recentlv sold interest in large retail yard' Desires challeneins oosition wi{h retail or wholesale lumber,organizatlon. ExperidncJdin production as well as retail and wholesale levels' Free to relocate.
Address Box C-3043. The California Lumber Merchant
i-0e-west 6tii St. Bid!., Room sog, I.os Aneeles r+' Calif'
Have money to invest in medium-size Lumber and Building Material Yard. New-venture or existing, San Francisco Peninsula; inactive participation. ' Adaiess Box C-3058, The California Lumber Merchant tOS WJst 6th St. Bld'g.,'Room 508, Los Angeles 14' Calif' HAVE small. efficient band mill and source of logs. Need market for green Alder lumber, iddtess Box C-3054, The California Lumber Merchant 108 West 6th St. Bldg., Room 508, Los Angeles 14' Calif.
WHOLESALE HARDWOOD DISTRIBUTION FIRM' longestabiished in Northern Cdifornia area, at book value. Sale includes valuable franchises. Clean and current inventory and extremely attractive leasehold arrangement.
Address Box C-3056, The California Lumber Merchant 108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.
We are eettins some Inquirics about Southern California Yards that are For -Sale. -If you want to sell your yard, we'll be slad to- hear from you. 5% Commission and a 60-day listing on an exclusive right-to-sell.
TWOHY LUMBER CO.
o Lumberyard and Sawmill brokers for over,4o yeSr!_'---
714 West Oiympic Blvd., Los Angeles 15; Rlchmond 9-8746
l-Ross Carrier, Model 80
l-Ross Fork-Lift, Model 15 SH
l-Ross Fork-Lift, Model 15 HT
l-Gerlinger Fork-Lift, Model PH E62
l-Hvster Fork-Lift. Model 75
z-Hyster Fork-Lifts, Model RT l5o
l-Westcoaster S-Ton Fork-Lift
May be seenlat MacKAY MILL SERVICE
822 - 69th Ave., Oakland' 2L, CaliI'; NEptune 8-9428
YATES AMERICAN PLANER, Model 177-Round Head-Babbitt Beirines-Two IS-H.P. Motors and Knives included. Used very little after iomplete rebuilding. $1,150 complete.
Phone: ANgelus 9-7425; The Islands Timb-er.€ompany
5165 Triggs St., Los Angeles 22, Calif.
STICKERAMERICAN 2f10". I/"-H.P. on Top Head and ls-H.P. Sides & Bottom Head. Can be seen in opcration-Sl'200. THE WOOD1VORKERS
15810 Walton Way, Loa Gatos, Calif.; Elgato 6-4640
All grodes ovoiloble in corlood quonfilies. Cuslom peeled ond dried lo your specificotions. Our mqteriol widely used in both softwood ond hordwood industries.
For pcrmoncnl soutce ol svpply a Wfite or Colf:
P.O. Box 556, Gronts Poss, Ore.
Phone: GReenwood 6-447 4
TWX: GTS P 6159-U
MILL SERVICE
822-@th Avenue . NEptune &9*28 o Oakland 21, Calif..
4" Paulson Motorized Moulder, extra heads and knives.
54" Berlin Re-saw with 40-H.P. motor & switchboxes. MRS. SIMS P. O. Box l'$84, Oroville, Calif.
_O"p RT 150 Hyster, excellent tires. Hydraulic system, motor, clutch, brakes have. just had a complete major overhaul. New paint job. .Drop us a line or give us a call.
Harbor Kiln Co. o P.O. Box L42, Alameda o Ph. LAndscape 2-ZSl2
CAR STAKES . ASSOCIATED MOLDING CO.
7125 Telegraph Road-Los Angeles 22, Calif. o RAymond 3-3221
Would you like to meet our star reporter? Well, walk to the nearest mirror and shake hands with yourself. YOU are the one who can best report to The CALIFORNIA LUMBER MERCHANT what is happening to you and the many daily events in your area and, as our Top Reporter, we are counting on you. Because we are all in the same business, with the same problems and goals, we would like to get together with you every lst and 15th to swap experiences. Let us know what new merchandising or promotion have been successful for you; tell us what expansion activity you plan, what ideas you may have for better business and increased sales; what unusual or amusing things may have happened lately. We'd like to hear about your familyr /our employes and, if available, we'd like to see the photos you may take, too. Please send your news to us at Room 508, 108 West 6th St., Los Angeles 14, Calif.
Arlesia Door Co., Inc,.___.----_,,---...-. 5
Associated Molding Co.......---.....66
Associated Redwood Mills..-......... *
Atkins, Kroll & Co...-.,...............,,..50
Atlas Lumber Co..---..-...-----.-.----,,., *
Avram Lumber Co........,-._...-......__. *
-B- B & J Door Jamb Co.--,-__._.,-..___.. *
Back Co., J. William-....,..._........._ *
Baugh Bros. & Co..-..-,-............._,..57
Baxler & Co., J. H.........-.......----..37
Bellwooci Door Co...--..--........----.... "
Bender Lumber Sales, Earle-.......-.44
Bennett 2-Way Panel Saw............ *
Berkot Manufacturins Co.........-...53
Big Ben Sash & Door Co.............45
Bliss Lumber Co., Inc......-._..-....-.. r
Blue Diamond Company.............--*
Boldt-Beacom Lumber Co.......-..... *
Bohnhoff Lumber Co........_.........,.. r
Bonnell Lumber Co.........--..--..-..-,*
Bonnington Lumber Co...-.....,_.---.-55
B. C. Forest Products, lrd.._..-...., *
Brush Industrial Lumber Co.----...*
SUBSCRIPTION COUPON
Iust Clip {-r MailCompony
*Advertising oppeorr in olternqte lleue3
(Tell them Aou sau) it in The Califomia Lumber Merchant)
Hoover Co., A. L.----........-..,.--,-.---*
Huff Lumber Co...............-..,....--..-.64
-t- Independent Building Maferials Company.....-....€over 3 Industrial Lumber Co..--.-.--....--..., * Inland Lumber Co.----.-.---.......----,--10
-J- Jamb Dandy Lumber Co.-----....-..-.65
Johns-Manville
Johnson.Flaherty, Inc.-...-,..-,-..,-..... t
Jordan Sash & Door Co., F. 1,.---. * -K- Kaibab Lumber Co.......-....-..-......... *
Kelley, Albert A..........-.........-...... *
Kilgore, Robert P.--.--.......-.-.-.-----. *
KinTon Lumber Co.-....,..-,.---....-...,, *
-N-Neiman-Reed Lumber Co.-..,..--..-.39
Nelson Lumber..--
Nelson Lumber Co., H. M.----..------60
Neth Lumber Sales, A. W.--.-......._40
Norby & Palmer Lbr. Sales......,-.*
Norco Distributing Co..........,_...--._31
So-Cal Building Materials Co.-.-. i
Solana Cedar & Millinq Co.--..--.. *
South Bay !umber Co.I......--.....-..62
Southern Calif. Lumber Sa'es-_.-21
Southern Oregon Plywood, tnc.-.53
Sfahl Lumber Co........................-..62
Standard Lumber Co., Inc.__.___,,-*
Stanton & Son, E. J.------......--_,----.-19
Sfafe Box Company----......------..--.... *
Strable Iumber Company.---...-....-*
Strait Door & Plywood........Cover 4
-T- Tacoma Lumber Sales. Inc......._.-.43
Talbot Lumber Co..--,------..---.--.___._ r
Tarter, Webster & Johnson--Cover 2
Triangle Lumber Co...-.---..._.._....-. *
Twin Harbors Lumber Co....-.....,.. r
-u- U. S. Plywood Corp.......,..........*
Building Material Di3tributors...* -c-
Kvalheim Machinery Co.......-.-.-...47 -t- l-. A. Dry Kiln & Storage, Inc... "
Lsmon Lumber Co.....-.----.----........,41
C & D Lumber Co..--..,._._...._....,., *
Cal-Pacific Redwood Co...........33-36
Calaveras Cemenr Co..-....--....----..i4
California Door Co. of 1.A., The,.4O
Calif. Ibr. Inspecrion Service..-*
California Lumber Sales----......--._-- "
California Panel & Veneer Co.-.--29
Calif. Su_gar & West. Pine Agcy. "
Lanow Lompany....-.-......-_-......----..25
Celotex Corporation--....-......----.-... *
Central Valley Box & Lbr. Co...-_ *
Christenson Lumber Co.._-__--_-...--.-44
Clay Brown & Co.----....-,--__-----.._-, *
Clay Lumber Company..--..--.......--. -
Cobb Company, T. M...--........-----. *
Consolidated Lumber Co......-...---24
Continental Mouldinq Co.-......---.. "
Cook, Inc., D. O.....-.............._.....
Coralite Co., The----..---_..--..-..--_-.--.. *
Crane & Co., Car Unloaders.-.---66
Lashley Lumber, Inc.----.---......-,..,-63
Linderman Wholesale Lumber....l3
Long-Bell Div.-lnr'l Paper Co.--.. * loop Lumber & Mill Co.......,--.-,65
Los-Cal Lumber Co...-..-..-..--..--,-.----17
Lumber Center Milling Co.--......10 -ll-
MacBeath Hardwood Co.......-.,,----58
Macmillan and Bloedel--.....--.-,.----- "
Mahogany mporting Co...---.--.-....49
Maple Bros.--.-...----.---........---..-....-..61
Marinland Lumber Co.-.-----.--.-..-_--40
Markslrom Lumber Sales, H. E,-. "
Marquart-Wolfe [umber Co.-------*
Marshall Shingle Co...----....-.-.,.-.-*
Mason Supplies, Inc.----......-...-.--.- "
Masonite Corporation..........------.... *
Max Hardwood Company--.-........ *
McCloud Lumber Co.--..---.----......-*
McCormick & Baxter
Creosoting Co......-.---..-..-....-.------ r
Menlo, Mervin R.---.--.---...--.---..-_..-.-60
-o-
Oliver J. Olson & Co...-...........,.-. *
Oregon Pacific Forest Pfoducts,. *
Osgood, Robert S.,---..............-...., *
Oxford Lumber Co., Rex.-....._..-. *
-P-
Pacifi c Fir Sales.,-..........,............._..21
Pacific Lumber Co., The...-....--.... *
Pacific Lumber Deaiers Suooty...-63
Pacific-Madison Iumber Co..---....27
Pacific Wood Products---.-...,....-_.-. *
Pan Asiatic Tradinq Co..............-.. *
Paul Bunyan Lumbir Co..--...........61
Peerless Lumber Co.....-...-........-..--63
Peirce Co., Al.---......,,,.-.---...-.._.._.--4b
Penberlhy Lumber Co.,.-.------____., *
Pernell Lumber Co.---...,.............,-.*
Pickering Lumber Corp.---........-----51
Placerville Lumber Cb...........--.... *
-R-
Regal Door Company.--.-.--.-........-. *
Repco Industries, tnc.......-........--...61
Ricci & Kruse Lumber Co..-,.-------- I
Rounds Lumber Co.----..-.......----.._. *
Roy Foresi Producfs Co.----.......,-.48
-5-
San Antonio Pole Const. Co.__....,. *
Sanford-Lussier, Inc.-...--.---.---...-.-.. "
Santa Fe Lumber, Inc,-----.--.....-----15
Scarburgh Co., Inc.......--..-.-.--....-*
Security Paint Mfg. Co.-..........-.- "
Shively, Alan A..........................*
Sierra Lumber & Plywood...----.--.*
Sierra Redwood Co.-.--......--.---...... *
Silbernagel, lnc., George J......---ll
Simmons Hardwood 1br.........-..... *
Union Lumber Company....,-.----.---. r unired whsle. Lbr. co......._.......-* -v-
Vancouver Plywood Co.,--.-----..... *
Van lde Lumber Sales, Rav........58
Veneer Products, Inc.-.--......,-.--.....66
-w- Walsh Lumber Co..--..--.............---. *
Ward & Knapp....-..-.....-................-.51
Warren Soulhwest, Inc.-.--_.-.-.....52
Wells Custom Millwork-..............,41
Wendling.Nathan Company.....,.---I2
West Coast Lumbermen's Assn,.. r
West Coasf Screen Co.,,-------.-.-... r
West Coast Timber Products.----*
Wesiern Dry Kiln.----------.--...,..-.,---53
Western Foresf Products of S.F. *
Western Forest Products Co.---...--48
Western Lumber Co.-.-.--.--,------..---.65
Western Mill & Lumber Co...-.-.. '
Western Pine Association-----.--..,*
Western Pine Supply Co.........-.---*
Weyerhaeuser Company-...--..-------*
White Brothers--............--..--...-----..25
White, Harry H,----.--.-.--..----,---.----*
Wholesale Forest Products Co.-...'
Whsle. Lumbermen's Assn...--16, l7
Wilhold Glues, Inc.--,-------..----....-*
Windeler Co., Lfd., George........ "
Wood Conversion Co...........--....-*
Woodside Lumber Co...---.--.---------'
Wright Lumber Sales. Paul..-.---..-20
-Y-
Dant & Warnock, Inc.-.........--...-.*
Curly's Iumber Co.--..-._.--......_---_. * -D-
Davies Lumber, Carl--.--.-.....-._--.--..54
Del Valle, Kahman & Co.-.._-.-.....57
Mines Bandini, lnc.---..-.-..--.----..-.-.,54
Moore Dry Kiln Co....-.-..-.-.--........45
Mutual Moulding, Lumber Co...-.28
Smith Hardwood Co., .1. R.--..-... *
Smith Lumber Co., Ralph 1.........55
Smith-Robbins Iumber Corp.---.....43
r
Main office and Western Sa.les offioe:
P.O. BOX 2065, Torrance, Callf.
FAlrfax 8-3540 TW)( TNC 4286
Northern Callfornla Sales Office:
4{X} Fortlotlr Street, Sutte 103
OAI{LAND 9, Callfornla
OlSrmplc 4-?071
Eastern Soles office: 165 West Wacker Drive, Chlcago 1, Ill.
RAnilolph 6-5E81; TWX CG 729
Sawmllls:
Arcata, Collf.; Crescent City, Callf.
lF YOU HAVE, you undoubtedly hove discovered EXTRA SMOOTH the Stile Corners ond Edges of Slrqit Flush Doors hove become.
OUR NEW Mereen Johnson #600 Double-end Tenoner Door-Trimmer (pictured ot the righl) is responsible for this Smoothness.
STILE CORNERS qre slightly eosed ond STIIE EDGES ore belt-sonded when trimmed -. AUTOMATICAIIY. In oddition, doors con olso be trimmed on o bevel ond eosed ond sonded on the degree of the bevel itselflN ONE OPERATION.
STRAIT DOOR & PTYWOOD CORPORATION is the first Flush Door Monufocturer in this oreo to use this revolutionory Door-Trimmer. The lnstollotion of this new mochine is iust onother step token by us to produce Top-Quolity Doors for Our Cuslomers.
THE NEXT TIME YOU SEE A STRAIT FTUSH DOOR, EXAMINE THE STILES AND EDGES . . . THEY WITT SPEAK FOR THEM. SETVES. NOTHING IS TOO GOOD FOR OUR CUSTOIAERS!
AIt STRAIT DOORS Are looo/o Lumber ond Monufoctured with fhe lotest Equipment ond Mochinery for TOP QUALITY
toStoyStroighrl
QUATITY FTUSH DOORS PRODUCED IN THE WEST FOR WESTERN USERS!
