The Service Room

The modern lumber merchant's service room should be built with three obiects in view: COMFORT, BEAUTY, UTILITY.

The object of comfort should be attained because it is the first step towards making your customer feel at home. The chairs, tables, a.td general restful atmosphere of the room will give this.

Beauty is hecessary because the customer wants to feel without being told that his prospective home will .h.ave bearrty, and the dealer catr do ihis by mak- ing his room finish of such quality that the prospect

RUSS STEVENS A"BAY DISTRICT VISITOR

Russ Stevens, A. F. Stevens Lumber Co., Healdsburg, was a recent San Francisco visitor, where he spent a few days calling on the lumber trade and looking over lumber market conditions in the Bay District. He also journeyed down to Palo Alto to see the basketball game between the Olympic Club and Stanford on Saturday evening, January 31. "Russ" is a graduate of Stanford and still keeps up his interest in college sports and is generally on the side lines cheering for his Alma Mater at all their major athletic contests. In speaking of business conditions in his section, he states that the lumber demand at present is satisfactory and that the lumber dealers are looking forward for a good steady volume of business during 192=5.

rvill know that you can be dependeil upon to put the same materials and construction and finish and workrnanship into HIS construction.

The woodwork should be the reflection of the ac- tual stock that you carry, and the finish that you slggest. The window trim, the doors, the paneling, the walls, every detail should give a sugge.lion ant a promlse. 'fhe utility of the service room is in its pictures and suggestions of homes, and the accompanying plans and plan books. lf the dealer can back- up ttti comfort and beauty r:f suggestion with actual delails, the only. thing still necessary in the equipment of the room will be ORDER BLANKS.

Will Have Largest Carrier On Coast

.The largest lumber-carrying vessel on the pacific Coast will be the M. J. Scanlon- wh-en she enters the service of the Hammond Lumber Company after being overhauled and renamed at Philadelphia. She was recent-iy purchased by the Hammond company to be added to th6 Large fleet of lumber carriers. She has a total capacity of 3,600,000 feet. Her tonnage is 6502, length 362.3 feet, -beam 51.2'and depth 32.2.

W. E. LANDRAM LOOKS OVER BAY DISTRICT CONDITIONS

- W._ E. I an_dram, Merced Lumber Co., Mercecl. spent a ferv days in San },'rancisco around the first of the month. lvhere he called on the lumber trade and looked over lumber market conditions in the Bay District.