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-fHE most enthusiastic and the most valuable endorse- I ment of Pioneer Yosemite-Slate Surfaced Shingles comes from the roofer. He lcnows the strength and weaknesses, the advantages and disadvantages, of the different types and brands of roofing material. He knows how they Iay, how they perform and how they last.

The great preference among roofers for Pioneer YosemiteSlatJ Surfaced Shingles is due first of all to the fact that they go on right over the old wood shingles-sqving the rooflrt time ind the owner's money. The roofer is always glad to see Pioneer Yosemite Slate Surfaced Shingleslpecified on his jobs because he knows he will be a6le to lay a roof that will outlast the house-a roof he can point to with pride season after season.

But He Hadn't

Slowly and sadly we laid him down, And we spoke not a word of sorrow, He told us before he'd surely have, His brake bands fixed-tomorrow.

Sidetracking Barkisville

Barkisville is a little town ft matters not just where, Suffice to say you find the things Of other townships there. It has a factory or two, Likewise a string of stores, And rural traffic finds its way, Past all the village doors.

For fifty years or more, f guess, Old Barkisville has dozed, Has slept content on farming bent Its sleepy eyelids closed. The man who keeps the little store Counts up his monthly bit, And finds no penny added to, The same amount of it.

The Village never deemed it wise, To tell of what they had; Folks said: "Why should we advertise? The precedent is bad. Our products they are known to men Trade comes to us the same, This spending money for some type, Is just a City Game."

And that is why poor Barkisville

Remains a t'little place," ft dreams and snores the seasons through, Contented with its pace. Like Towns, some men and matters rest Within cocoons of dust; They never flourish with the times, Until they find they MUST.

(W. Livingston Larned.)

"r'r never r,", *\l9lT**,,,decrared the Berligerent Member of the country club as he stalked into the locker-room: "he's the meanest guy in the club."

"Tut, tut, man," spoke up the President sharply, ,,you forget yourself."

WHAT ARE YOUR BUSINESS MOTIVES?

The function of business is to provide for the material needs of mankind, and to increase the wealth of the world and the value and happiness of life. In order to perform its function it must ofier a sufficient opportunity for gain to compensate individuals who assume its risks, but the motives which lead individuals to engage in business are not to be confused with the function of business itself: When business enterprise is successfully carried on with constant and efficient endeavor to reduce the costs of production and distribution, to improve the quality of its products, and to give fair treatment to customers, capital, management and labor, it renders public service of the highest value. (The United States Chamber of Commerce.)

On The Selling Line

There isn't a place for a half-size man, fn the front of the selling line, It's a place for grit and tact and wit, Pluck that knows not when to quit, And a smile that sticks through the worst of it Out on the selling line.

There isn't a place for a half-sized brain, Out on the selling line, For the buyer's aware when you spout hot air And clutch for a fact that isn't there. Unless you've a thought or two to spare, Don't go on the selling line,.

There's plenty of room for men-real menOut on the selling line. Men with a vision of things to do Who set a mark to which to hew And then drive in and carry them throughTo the front of the selling line.

Well Named

_ George_ Pettingill was discussing advertising before the Rotary Club. "Untruthful advertising," hs declared, ,.is not profitable in the long-run_ because as soon as the public learns the truth it stops buying the goods.

"A case in point is Sambo, who bought a Wonder Watch.

"'Dat must be a great watch,' remarked a friend after admiring its shiny case. 'Dat watch must be a great watch to have a name like dat.'

"'Dat name am accurate,' answered Sam. 'but dat word wonder don't mean what youall an' what Ah done 'spect.'

" 'How come ?' his friend wanted to know.

" 'Well, it's dis way: Ah thought Wonder Watch meant a good watch, but dat ain't it a-tall, a-tall. De idea is this -dey calls it a Wonder Watch 'cause ebery time you look at it you wonder what time it is."'