Buy By Signature

T!. men rvho signed the Declaration of Independence had faith in it. Its success meant fame-its failuie. death. But they had faith-they identified themselves u'ith itthey signed.

So with the manufacturer who trade-marks and advertises his goods. His trade-mark name is his signature to the pledge-"I back this article, its quality, itsvalue and its service to the public. I am responsible ior it; the praise or blame belongs to me."

He has faith.

"Caveat emptor!" said the Roman5-"f,s1 the btryer lrcware !"

But what of such products as tooth brushes, hats, kitchen utensils and collars? There is no government specifica- tions-of quality there! What protection have you-in buy- ing these and the thousand other things you use in daiiy life ?

You have the trade-mark name of established reputatior.r. Remember that a manufacturer's advertised trade-mark name is to an article of merchandise what a signature is to a letter. It is a symbol rvith rvhich he says-,.I made this article and I'm proud of it.

-

"BoI by the trade-mark name !" we say today-"Let the buyer be rvise !"

_ Today if a man makes a product that is good enough to be proud of, he trade-marks and advertiseJit, that all the w-orld may know him as the author. This mark is his pledge of quality----of his responsibility----of his word of honor -[o you that he backs his product to the limit. Anrl if a rnanufacturer does these things, let the. buyer be .n'ise-let him look for the trade-mark name arrcl bur' .rvith his nr()nev :l pledged commodity.

But if a manufacturer avoids or neglects these things- if he makes and sells a procluct rvithout mark, namd rrr sponsor-"Caveat emptor!"

The government specifies that silverrvare must contain 925-1000 of the virgin metal before it can bear the mark "Sterling." This is for your protectiorr.

0h, It's a Goin'to Rain Some Mo', Soms Met-

in spite of what the popular song says-and blow and freeze and maybe, rnow. But you should worryif you've got a Filson Cruising Coat of water-repellant, wind-proof, almost wear-proof "Shedpel" khaki.

It's a wonderful coat for the fellow who works or plays in the great out-of-doors. Cut generous for freedom of movement; all the protection in the world yet light enough for mild weather, too. You nccd it!

Order one inch larger than white collar size.

Send {or Catalog H of our Complete Line of Better Outdoor Clothes.

C. C. FILSON Co.

f005-f007 Firrt Avc. Seattlc, Warhington

An un-trade-mark article is like an anonymous letter- it may be trustworthy, but .rvho knorvs ? Ii the manufacturer knows, his trade-mark isn't there to prove it. It is a pig in a poke-a doubtful quantity.

It is for all of us to spend our nroney as tve see fit. It is for the wisest of us to get the utmost of quality ancl r.alue for our money-and in this category come the consisteht purchases of standard trade-marked goods.

An advertised, trade-marked article has the l0O per cent backing of the man who macle it. If it is an estiblishecl product, it is only such because it has passed the acid test of public's use. If it is nerv, the trade-mark is the manufae,turer's pledge to stand behind the article and see it make good<r make good for it. But it is his-he wants you to know it, and he tells you rvith his trade-mark name.-

An established trade-mark name protects you. For safetl' and economy buy trade-marked goods of knorvn value.From Patton's Mohthly.

Rail

,,];ILSON CLOTHES for the Man LI/ho Knows."