Building a Personal Service for Present and Future Orders

IGHT years ago the affiliated WeyerhaeuserCompanies organized the Weyerhaeuser Sales Company and through this one company placed at the disposal of retailers a source of supply which included the entireproduction and distribution facilities of all the Weyer' haeuser mills.

This new method of selling was merely the outcome ofthe'Weyerhaeuser policy to keep pace with changing conditions and the demands of the trade. ft recognized the value of direct and permanmt trade connections and it included a plan for even better service to the lar$e number of satisfied purchasers who buy consis' tently from Weyerhaeuser mills.

Today this improved service is a reality. In fact, enoughprogress had been made shortly after it went into effect to win the enthusiastic approval and steady patronage of scores ofbuyers. Each succeeding year sees higher perfection at' tained and greater satisfaction delivered. New crane sheds have been built for storage of vast quantitiesof dressed lumber to facilitate shipment of mixed cars. Bnormous storage sheds have been constructed so that Fir lumber could be planed and stored after seasoning instead of before. New distributing plants have been acquired for handling rush and emergency shipments. Others are being built now. New mills have been laid out and built-others are in prospect.

Just as the plan of serving permanent customers is the ideal solution to many of the retailer's own problems, so is the Weyerhaeuser organizatron the ideal one to carry out a similar plan for serving the retail dealer. I{ere are ample timberand financial resources; 17 mills cutting 15 species and ship- pin$ from 19 large stocks; thoroughly modern equipment; and a corps of experienced lumbermen, many of whom have been decades at the business of producing Weyerhaeuser lumber. Most importantofall is the desire on the part of. eaeryna,n in the organization to see the job done ri,ght-to see the customer satisfi,ed and making a success of. his business. llere is an interesting sight.

Theplan works because it is based on a human understanding of the dealer's own problems and because it is elastic and personal enough to meet conditions as they change.

TYPICAL of this organiza- I tion's desire to keep abreast of the times was the purchase of freigiht carryingi vessels to assure ample stocks at the Baltimore service plant for meeting the routine and emergency needs of the Eastern trade. Today the retailers in this section are never "out"ofyard stock because Baltimore has the €oods and ships on 24-hour notice.

Forretailers in the middle west a similar24-hour shipping service is being rendered by the Twin City plantat MinnesotaTransfer.

A primary rule of the Permanent Customer Plan is that the customer must be entirely satisfied with every transaction. Immediate quotations, strict adherence to accepted orders, and speedy adjustments should any be necessary-these are insistedupon.

The best way to prove the advantages and profit for you in this service is to try it out the nexttime you are in the market. The'Weyerhaeuser rep-' resentative is prepared to quote prices.

It shorvs l.rou' the dealers in Southern California are "eating up" Schumacher Wall Board, stocking up to meet the huge <lenrands made by their trade for this popular and u'ell adr.ertised product.

Just recently, Patten & Davies, a large line yard concern operating in a number of Southern California cities, sent seven good sized trucks to the Schttmacher {actorr'. to be loaclecl for some of their plants.

Joe Schumacher ancl Earl Schnriclt. of the Scl-run.racher

Companl-, thought the sight of interest and they sent for a photographer. They stated, however, that it is not a particularly unusual sight, that the same scene may be rvitnessed a numl)er of times throughout the year.

The exact number of feet loaded on these trucks lvas not stated, but it is a good many, enough to build a lot of partitions ancl other things.

John Schumacher, Jr., manager of the newly installed Seattle plant, left Los Angeles just the other day, after a lengthy holiday visit 'with his relatives. He states that the northern plant i-s progressing beyond all their l-ropes.