The California Lumber Merchant - February 1937

Paul Bunyan Service

FROMWESTWOOD....

Straight carr and nircd carr of productr manufactured at one point. Continuour ycar round production. Large dry kiln capacity.

FROMLOSANGELES....

Wholerale warehoure provider truck dcliverier. Shop facilitiee for cultomct'a rervice.

Hlen* lW I Greater Weather Protection with NEIII MDTHOD ROI.[ NOOIING ... A

PIONEEN-FLINTKOTE PRODUCT

New Method is the finest roofing money can buy. It is super-saturated for longer wear; it is of built-up constnrction, giving greater thickness and durability; and has Stabilized Coating for weather resistance.

New Method Roll Roofing will give your customers lOOTo greater water and weather protection than other roofing because the weakest part of ordinary roofings is the seams. They have but two-inch lap joints and are single cemented and nailed. New Method is applied with four-inch lap and is double cemented and double nailed. Comes in rolls of 116 sguare feet, allowing 16 square feet for four-inch lap joints.

Recommend it whercver a long-wearing roof, ftee from upkeep expensq is needed and be assured oI customer satisfaction and goodwill.

ONCE aNoyoDealer ALVATS

That is the constant goal ...the most guarded tradition of

NOYOi!::{{:3:

Dependable Quality Uniform Grades

FOR SOMB BACTOBY.T'LOOBS

plain dirt is O.K. Othets need concrete or hardwoods or Douglas Fir. But where a tough, resilient, long wearing surface, resistant to warp, splintering, rot and impact, is needed try common

Port Orford Oedar

Ask us about the experience of large Industrials who are using it. It is the same wood'that is making the best Venetian Blinds so popular.

Smith \(/ood-Products, Inc.

Largest Producers Band Sawn Port Orford Cedar Also Mfgrs. of Douglac Fir Lumber and Plywood coQUrLLE, OREGON

California Sales Agents

JAMES L. HALL

1026 Mills Blde. San Francigco

llt3 Dlerkr Bldr.

Main Officc Rabh L Smith Lmber Co.

Telephone Suttcr 1385 - Krnrs. Ctty, Mo.

ADVERTISERS },), D

Brady Lumber co., H. p. ------------------ --------------25 Kelty-smith co' Brookmire, rnc. -.------------, ----------26 Koehl & son' rnc" Jno' \v' Kuhl Lumber Co, Carl H. ------ ------- -------------25

Cadwallader-Gibson Co., Inc. ------------------------23 Lawrence-philips

Lumber Company -------- t

United States Plywood C,o., Inc.

Vendling-Nathan, Co. -------------12

Vest Coast Screen Co. ------------- 7

Vestern Door & Sash Co.

Weyerhaeuser Sales Company ---,--.---------------*

Vheeler Osgood Sales Corp. --------------------------19

White Brothers

Wilkinson and Buoy ---------------'--25

Willamette-Hyster Company ------------------------- 2l

Wood Conversion Company ---------------------14-15

Wood Lumber Co., E. K. -- -

Ziel 8c Co. --------,-------

THE CALIFOR}IIA LUMBERMERCHANT JaclcDionne,pfil*ttu

pcr Ycer Singlc Copier, 25 ccntr cach. LOS ANGEI F-s, CAL.,

How Lumber Looks

The ninety-eight day Pacific Coast maritime strike came to and end on February 5, and the men returned to work the following mornirig. The seven striking unions voted 35,906 to 5936 for acceptance of the tentative agreements.

With the opening of the ports,,cargoes formed the major problem of the shippers, for all the 237 ships tied up must be unloaded before new cargoes can be taken aboard. Warehousing facilities at the docks are overtaxed. It will probably be four to six weeks before normal shipping can be resumed.

14,000,000 feet of lumber was aboard ships tied up at Los Angeles harbor during the strike v/hich is being unloaded as fast as possible.

As we go to press, at Los Angeles harbor the teamsters' union is threatening to block the port to all except union tru,ck drivers. *

At the close of three months of curtailed produ,ction and shipments due to the marine tie-up oI 171 mills reported to the West Coast Lumbermen's Association for the week ending January 30, showing principal activity in 67,483,944 feet of lumber sold to the rail market, and shipments in the same market division of. 65,632,553 feet. No shipments were reported in the water markets for the week.

Production continues at low levels, the l7I mills reporting a total of 74,827,892 leet of lumber made during the week. The industry produced at 47.5 per cent of its average weekly cut during 1926-1929. Unfilled orders at these mills totals 874,728,276 f.eet.

The Western Pine Association for the week ended January 30, 107 mills reporting', gave orders as 67,0!4,000 feet, shipments 56,I24,W feet, and produ,ction 32,54O,000 feet. Orders were 105.9 per cent above production, and 19.4 per cent above shipments. Shipments were 72.4 per cent above

production. Unfilled orders at the end of the week stood at J31,283,000 feet.

The California Redwood Association for the week ended January 23, reported production of 13 mills as 9,302,000 feet, shipments 8,022,W feet, and new business 15,609,000 feet. Orders on hand at the end of the week totaled 80,666,000 feet. The 13 identi,cal mills reported production 31 per cent g'reater, and new business 75 pet,cent greater than for the same week last year.

Building permits reported by 83 of the leading cities in the West during January reflected an increase of. 35.97 per cent over January, 1936, according to the Western Monthly Building Survey prepared by H. R. Baker & Co., California investment banking firm.

The reports showed total permits of $15,985,363 during January compared with $11,756,277 in January, 1936.

Los Angeles retained first place in January. San Fran'cisco remained in second place, followed by San Diego, Seattle, Sacramento, Portland, Oakland, Long Beach, Glendale and rucson'

Heavy snows in the Fir and Pine regions have curtailed production and logging operations.

The Fir mills are loaded up with business. Prices are firm and it is hard to get quotations from the mills. There is a shortage of Fir logs and no change is expected in the logging situation for several weeks.

The Pine mills have big order files, stocks are low, and prices firm. There is a big demand for Ponderosa Pine and Sugar Pine from all sections of the country.

The Redwood market is strong and the mills report a good volume of business.

Hns /y'h.v/Vful. d ON HIS SNI.DS TONGD

Watch Mr. and Mrs. Atneric@ as thev look over a new home. Listen in and hear what they say when :iA:"; across the frst Sitnntite Windhu: ihey've

What! No weights to jam-no cords to breakno swellingo binding or rattling-no drafts or dust. Say-whatos happened to windows anyway? And they cut down fuel bille 2S/p-where have these windowe been all our lives? That's what Mr. and Mrs. America think.

But what Mr. and Mrs. America do is more important, for they are the home builders of tomorrow. And once theyove seen this Curtis window nothing elee will evei euit them again. What's the cost? Nothing to worry about-no more than any other moderno weatherstripped window. If there is a elight additional first cost, this is made up on time

and labor saved in installation, eo the finished cost is no more. And then thefe'e the fuel saving for the homeowner-up to 25/s!

That's one reason why the Curtis dealer will prosper in 1937. He hae a leader in the genuine Sileitite Window which will swing sales for all of his other lines. Architects specify this window because itoe the biggest improvement in 300 yeare. Builders order it becauee it saves installation time and laboeand because one Sil.entite home selle another. Anil the Curtis Dealer makes mnre nl,oney hanilling it. Pre-fit at the factory-all parts in cartonsaeven down to the hardwire-silentite ia easy to stocko easy to install, and easy to live with. Write us for all the facts. If your territory is open we shall be glad to discuss the Curtie eales plan with you.

Send, today, for amplae informaion on the adoantages of the Si,l,entite Windou:. The coupon is a eonoenient u)a.y to get the Jaas.

CURTIS BROS. & CO., CLINTON. IOWA

CURTIS & YALE CO., WAUSAU, WIS.

CURTIS SASH & DOOR CO., SIOUX CITY, IOWA

CURTIS DOOR & SASH CO., CHICAGO, ILL.

CURTIS-YALE-PURVIS CO., MINNEAPOLIS, MINN.

CURTIS COMPANIFJS INC., CLINTON, IOWA

CURTIS, TOWLE & PAINE CO., LINCOLN, NEBR., TOPEKA, KAN.

Curtie Woodwork is available through tho following dietributom: Allen A. Wilkineon Lumber Co.. Iudimaoolis. Ind.

Rust Suh & Dor Co.. Kansaa City, Mis:rcuri

Morrieon-Memill & Co., Salt lake City, Utab

Hallack & Howud Lumber Co.. Dcnver. Colqado

Campbell Coal Company, Atlanta, G@rgia

Jackrcnville Sash & D@r Co.. Jackmnvillo. Flqida

W. P. Fuller & Co., Boiee. Sacramonto, Portland, Settle, Tacoma, Spokane.

0THER CURTIS PR0DUGTS: Erterior md Intorior Dmre o Framc. Trim o Entrm€ o Moldinge PanelWork. KitchmCabinets r CabinetWork o Mantols StairwatE. Shutt€E o Screne r Stor Dmre and Windowa Gtrage Don Mitartit€ Dor and Window Trim

Cunrrs Couplnrrs Snnvrcp Bunnlu, DBpr. CL-2, Cunrrs Br,oe., Cr,rxror, Iowl

Qunns our4xrss Sravrcp Bunneu, Dept. CL ^2 Cutis Bldg., Clinton, Iowa ll Plere sond me further information on tho Curtie l_l Silentite PreFit Window Unit. l-'l For infomation on othsr Curtis products, u listed l-l above, chek here.

Vagabond Editorials

By Jack Dionne

Speaking invitations are daily and almost hourly afiairs, but now and then I get one that warms me all up, like the one I just got from Ernest Woods, Secretary of the Southwestern Lumbermen's Association, at Kansas City. They have just finished their 1932 convention. which was their 49th, and they immediately sent me an invite to attend their 50th, next January, to be toastmaster, speaker, or what have you? I appreciate that sort of thoughtfulness, and if f'm not there it will be because there is a mountain that just cannot be "clumb." Great folks, those retailers in the Middle West. I've been attending their conventions every several years since they first put the water in the Missouri River, and I'm telling you there's a gang that will do to go fishing with.

The shadows of a lot * ,"-O"r"en who have gone, hang over the Southwestern Association, and none of them greater than that of the late Jim Moorehead, the big little man who preceded Ernest Woods as Secretary. Of him Douglas Malloch wrote:

He's richer now, because, somehow,

I know that over there

Where Jim has gone, the Lord looked on

When Jim came up the stair.

For, in his way, Jim day by day

In life remembered Him;

Now, when alone before the throne.

Now Christ remembered Jim.

The copy of a letter *;J o| .n". fireproofer. of wood, Mr. Ernest F. Hartman, of Kenilworth, N. J., to a fire chief in one of the Eastern States, contains some facts that should be very interesting to builders of wood. For in-

stance, he states that "since 1929 fireproofed wood doors have been available and have come more and more into use. Today such flush doors only Ls/ inches thick are an efficient one-hour fire barrier. They have been tested many times (Mr. Hartman is speaking particularly of basement doors to keep basement fi.res from spreading) and many are approved by the New York Building Department as onehour doors. Actually the New York State Multiple Dwelling Law requires one-hour apartment entrance doors. They have also been tested by the U. S. Bureau of Standards."

"A one-hour door," says the greenhorn, "is that much of a door?" Well, consider what Mr. Ilartman further states on the subject of metal doors, and get an idea. He says: "Possibly you appreciate the fact that Class A to C Doors of the National Board of underwriters, whether labeled or otherwise, give no information as to the time which such doors will serve as efficient fire barriers. From a very large number of tests of them made at Columbia University, Dr. George Strehan, a consulting engineer, and formerly Engineer of Tests of the New York Building Department, deduced that Class B labeled Underwriters doors were good for a fire resistance of 12 minutes, and a Class C labeled door for from 5 to 15 minutes, while a non-label Class C door would give a fire resistance of 4 to 5 minutes."

Compare those facts with the one-hour proven resistance of the fireproofed wooden doors mentioned above. "Also bear in mind," said Mr. Ilartman in his letter, "that larger door clearances are required for metal doors than for wood doors and that consequently the metal door passes smoke, while the wood door prevents such smoke passage. It is

(Continued on Page 8)

Profit to the Dealer, beauty and permanence to the owner of this modern stucco house

Hundreds of lumber dealers in California are taking advantage of the demand for small fire-safe stucco houses. by sellinf a factory prepared stucco made with Calaveras White portland cement, which produces beautiful and permanent exterlors.

Calaveras White portland cement is supplied fresh frorn our olant in California io stucco manufacturers' The price is low because shipping, handling and warehousing charges are at a rninimum.

For free booklet on

Stucco made with Calaveras White offers the homebuilder the following advantages:

l. Economy: Initial cost is low.

2. Color: Beautiful results can be obtained with a - factory prepared stucco made with Calaveras White.

3. Permanance: It is a thin wall of concrete, durable, strong and fireProof.

4. Texture: It can be applied in any pleasing texture' stucco wtite to

ffike^eL, o

Ask your jobber to show You this ]IEW IIOLLYWOOD LOUURE DOOR

For use as closed or ventilated door for dining rooms, living r(x)ms, dens, kitchens, bedrooms, children's roomsr bath rooms, etc' Endorsed by well.known architects ond sold through lurnber deolers

Distibuted through the following California jobbers: Red River Lumber Co.

Los Angeles

Door Co.

W. Koehl & Son

Angeles

Angeles Kerckhofi-Cuzner Mill & Lbr. Co.

\(/EST COAST SCREEN CO.

hardly necessary to mention the insulating value of wood doors. The heat transmission is very low, and such doors can be used as shields in fighting fire." Nice going, Mr. Hartman!

***

I find on my desk, from whose pen I know not, a bit of merchandising philosophy well worthy of publication at the present moment. It reads: "For years lumbermen have pondered the problem of why Americans buy automobiles instead of homes, but the answer is very simple. The automobile manufacturers' mode of thinking is entirely at variance with that of the lumber manufacturers, and, judging by results, it seems that the automobile manufacturers are right and that the others might take a few lessons from their merchandising methods.

***

"It would be impossible to conceive of an automobile manufacturer advancing prices 25 to 40 per cent just because the demand for cars taxes his factories to capacity. The automobile manufacturer would be more likely to lower prices, as the increased production would lower costs. A lumber manufacturer would advance prices as the demand increased until they reached a point where the consumer would refuse to buy. An automobile manufacturer knows that this sort of merchandising is not profitable.

***

"The stage is all set for a building boorn in 1937, but it seems that everything possible is being done to discourage prospective builders. Unio,n labor demands impossible things and the lumber manufacturers are raising prices, so that the consumer who is, in the end, the deciding factor, may declare a sit-down strike, and we may find that the automobile manufacturers in 1937 have garnered many dollars that should have gone into huilding hornes."

**'8

A warning of that sort is really timely. If the demand for lumber continues to increase, the price will unquestionably do likewise. The comparison between the auto and lumber manufacturers is NOT quite fair to the lumber folks, because the fundamentals of the two industries differ so greatly. Automobiles are all made by a few very large

units; lumber is manufactured by many thousands of small units. No unit of lumber manufacture has any possible control over the price of lumber, as have the large automobile units over THEIR prices. As demand increases, lumber prices go "inching" upward. They always have, back to the cutting of the first commercial tree.

Unfortunately there r";*"".r group of men who have the authority or the ability to say, "This high shall the price go, and no higher." So we cannot handle the problem of rising lumber prices in any sort of manner other than to try to rouse lumber opinion in the matter, and suggest to the individuals of the industry that it would be very, very unwise to let lumber prices get so high as to discourage the use of same. It is well to remember that the relatively high prices adopted by the codes under NRA effectively killed the demand. People were poor, the d.epression was at its worst, and there wasn't the money in the land to pay the code prices. And demand wilted, just at a time when it had shown definite signs of waxing lively.

It is both fair and wise to say to every man making and selling lumber: "Don't get your prices unreasonably high; don't raise the price of lumber just because you haven't got it; don't kill the golden-egg-laying-goose by creating fictitious prices." The entire history of lumber stretches out behind us to prove the wisdom of such advice. What the lumber industry needs is to secure a price for lumber that will give a satisfactory return on the business accomplished and, at the same time, serve to induce peo'ple to use more and more of the products of the trees. It needs business and lots of it. It needs a maximum of business at a fair price for a term of years; not a wild rush of lumber for a short time at maximum prices, followed by a long and weary spell of inactivity. The lumber industry has killed its own market by unwise price making many times in the memory of the writer; let us pray that it will not do so again in this afterdepression period that marks so hopeful a spot in the highway of lumber history.

As I said before, we have no group or organization that can issue commands in the matter' or even directly bring about desired ends. Individual straight thinking on the subject is the only weapon at our command. If each man directly and vitally interested will see to it in his daily activities that he considers the welfare of the industry in his operations, and not just the matter of the sales of that day, it will help the problem a lot.

The lumber industry for the next year will vitally need: new ideas for the use of wood products; better, more intelligent, and more forceful merchandising; sane prices. Those three are planks in the lumber platform which will have much to do with determining how much prosperity will come to the lumber industry in the after-depression period.

I have before me a letter from a lumber friend enthusiastically extolling and praising the work of FHA throughout its activities of the past two years, and particularly boosting the Small Homes Program which that governmental arm is now launching. I entirely and thoroughly agree with him. That FHA is far and away the most intelligent and practical thing the Federal Government has done toward helping restore prosperity is my often-expressed opinion. And the Small Homes Program is definitely hold-

ing out to the lumber and building industry a splendid helping hand toward a high tide of small home building in this and the years that are to immediately follow. Personally, I have found the lumbermen generally, whom I contact, stout boosters for FHA and ready and anxious to proclaim that it has been a great help to them in their business, and promises to be an even greater one. Yes sir, the Federal Housing Administration is O. K.

Add Salesmen to \(/holesale Staff

Ed'rvard F. Gould ancl Her'bert G. Dreu's are rlo1v connected rvith the rvholesale department of E. K. Wood Lumber Co. as sales representatives.

Mr. Gould rvill cover the territory north of Los Angeles, including Pasaclena, San Gabriel Valley to Pomona and the San Fernanrlo Valley. He rvas formerly rvith the L. W. Blinn l,umber Co.. and later represented "Gus" Hoover in the Southern California territory.

Mr. Drews will call on the retail tracle south of l,os Angeles, from Do'rvney south to Long Beach; Santa Monica, Inglewood and other cities in the Beacl.r territory. He rvas formerly r'vith tl-re Lumlter & Alliecl Prodncts Institute of Los Angeles,

CALIFORNIA VISITOR

Albert Schafer, vice-president, Schafer Bros. Lurnber & Shingle Co., Montesano, Wash., \\'as a recent visitor at their Los Angeles and San Francisco offices.

Belore making any move lor 1937 talk to the Certain-teed r€Presentative . . . let him explain the important features of The Certain-teed

Partnership Proposition.

\(1est Coast Lumb ermen's Association Annual Meeting

The annual meeting of the West Coast Lumbermen's Association was held at the Hotel Winthrop, Tacoma, Wash., Friday, January D.

The following members of the Board of Trustees and Association officers f.or 1937 were unanimously elected by the District Trustees: President, T. V. Larsen, Noti, Oregon; Vice-President for Washington, J. H. Bloedel, Seattle; Vice-President for Oregon, G. T. Gerlinger, Dallas ; Treasurer, Hillman Lueddemann, Portland; Trustees at Large-Edmund Hayes, Portland, C. H. Ingram, Tacoma, and Corydon Wagner, Tacoma; Honorary Trustee, J. D. Tennant, Longview; Trustees representing small millsfor Oregon, W. B. Foster, Willamina, for Washington, J. C. Carlson, Bryn Marvr; Secretary-Manager, W. B. Greeley, Seattle.

The following were elected District Trustees Ior 1937 ; Northern District, H. A. LaPlant; Everett District, H. W. Stuchell; Seattle District, W. B. Nettleton: Tacoma District, W. Yale Henry; Chehalis-Olympia District, C. H. Kreienbaum; Willapa-Grays Harbor District, C. Stuart Polson; Columbia River District, C. H. Watzek; Portland District, W. W. Clark; Willamette Valley District, J. S. Magladry; Oregon Coast District, R. T. Moore.

President Larsen called the meeting to order at 9:30 A. M.

Secretary-Manager W. B. Greeley reviewed briefly the developments in Association work during 1936, and the strong market position of the industry at the present time. He also referred to the compilation of the booklet, "West Coast Lumber Facts," distributed at the meeting.

T. V. Larsen gave the President's address on "The Opportunity for Lumber in 1937." He spoke on the opportunity presented to lumber by the present upswing in residential building. and the importance of united action by the industry to take full advantage of its opportunity.

C. G. Kinney, chairman of the Committee on Grades and fnspection, reported for that committee. He outlined the u'ork of the Committee during the past year with particular reference to the provisions of Licenses to member mills for using the trade and grade marks of the Association. H. E. Morgan, member of the Committee, talked on the cooperative work of the Association and the Pacific Lumber Inspection Bureau for more uniformity in gracle interpretations, and referred to the course of instructions in lumber grades which the two agencies are now carrying on at Weyerhaeuser Timber Company at Longview, Wash.

E. W. Demarest, chairman of the Committee on Governmental Relations. spoke on the development of the Lumber Export and Import Service by the National l.umber Manufacturers Association.

W. S. Culbertson. Washington, D. C., counsel for Lumber Export and Import Service, National Lumber Manufacturers Association, addressed the meeting on the present national policy of reciprocal trade relations with foreign countries, and lumber's place in the picture.

L. E. Folce, president, Douglas Fir Exploitation and Export Company; J. P. Herber, Grays Harbor Exploitation Company; H. A. Hawthorne, National Trading & Lumber Company; H. E. Kerry, H. E. Kery & Company; R. F. M. Nicholson, Balfour-Guthrie & Company, and J. C. Cameron, Victorla, B. C., also addressed the meeting on the export question.

R. E. Seeley, chairman of the General Maritime Comrnittee, referred to the increase in the intersectional lumber rate from $12.50 to $13.0o, stating that while the increase was suspended for four months the Shipping Board Bureau of the Department of Commerce ruled that $13.00 is not a maximum larvful rate. He saicl that intercoastal shipping will require at least ninety days after resumption of service before shipments can move in their normal flow.

President Larsen presided at the afternoon session which reconvened at 1 :30 P. M.

Corydon Wagner, chairman of the Committee on Trade Promotion, outlined the rvork undertaken by the Committee since Trade Promotion tvas resumed in 1935. T. J. Torkelson, in charge of Hemlock promotion, talked on the opportunities to increase the sale of West Coast Hemlock.

"The Opportunity for Lumber in Lorv-Cost Housing," u'as discussed by W. B. Nettleton, president of the National Lttmber X{anufacturers Association. tvho told hor,v the National Association had determined to clemonstrate that three of the small homes approved by the Federal Housing Administration could be constructed within their cost estimates, and horv this project had been carriecl out at Bethesda, Marylancl, a surburb of Washington, D. C. A talking film on the Lorv-Cost Homes at Bethesda, was shown which brought out many points of good standard construction, and the condensed cost records of each house. Each house was completecl at a cost under $3,500.

Theodore E. Damm, chief of the Industries Section. Federal Housing Administration, Washington, D. C.. had for his subject "America's Great Need-The 'Small' House." He stated that 71 per cent of the American families should not put over $5,000 into a home, arrd to meet present requirements the United States should build annually at least 750,000 family units in the next ten years.

Mr. Damm endorsed the demonstration of low-cost, lumber-built houses by the National Lumber Mannfacturers Association at Bethesda, Maryland, and urged the lumber industry to multiply this demonstration a thousancl-fold in the next ferv months. He promised the support of the Federal Housing Administration in publicity and aclvertising to back up the home building efforts of the industry. He said the other construction materials were organizing to do the same thing and lumber would have plenty of competition.

Mr. Nettleton referred to the plan recently undertaken by the retail lumbermen of the United States to have individual dealers carry out the construction and sale of demonstration homes at a thousand points throughout the United

States with the cooperation and assistance of the Federal Housing Administration, rvho is furnishing technical bulletins, standard housing plans and estimates, retailer's "kits" containing all the material necessary to organize local campaigns for home demonstration and advertising.

W. C. Bell, manager of the lVestern Retail Lumbermen's Association, spoke on "What the Retail Lumber Dealers Are Ready to Do in the Demonstration of Lumber Homes." Mr. Bell said that trvo hundred small home demonstrations have already been underrvritten by various lumber dealers. The Montana dealers in his organization, he stated, were preparing to build fifty demonstration houses, and he expected the dealers in his group as a whole would build five hundred such demonstration homes in their own territory.

Carl Blackstock, Blackstock Lumber Company, Seattle; Morris Kleiner, Model Lumber Company, Tacoma; Nicholas Brace, Brace Lumber Company, Seattle, and Mr. Crawford of Walla Walla, also addressed the meeting on the demonstration small home program.

Corydon Wagner, chairman of the Trade Promotion Committee, placed before the meeting the recommendation unanimously adopted by the Board of Trustees at their meeting on January 14, that the members of the West Coast Lumbermen's Association be asked to subscribe an additional amount ol 2l cents each on log input andlor lumber shipments to be used exclusively for trade promotion. Mr. Tennant moved that the recommendation of the Board of Trustees be approved, and it was seconded by Mr. Nettleton. Mr. Wagner put the motion and it was unanimously approved.

C. G. Kinney presided over the discussion on GradeMarking.

Secretary-IVlanager W. B. Greeley outlined the present Association policy on grade-marking. He said that 125 mills are now licensed to use Association marks. and the Association recommends its use in highly competitive price markets where substitutions or mixture of low grades are practiced or r'vhere trends in building codes are adverse to lumber.

Kenneth Smith, secretary-manager of the Lumber & Allied Products Institute, Los Angeles, spoke on "Retailer and Consumer Viewpoints on Grade-Marking." Mr. Smith's address appears elsewhere in this issue.

President Larsen announced that a special meeting, or meetings, will be arranged in the near future to discuss the subject of grade-marking so that all manufacturers will have an opportunity to express their viewpoints on the subject.

The meeting adjourned at 5:15 P. M.

RETURNS TO CHICAGO

Frank R. Adams, Eastern sales manager of The Pacific Lumber Company, San Francisco, left for Chicago February 9 after spending three weeks in California. While on the Coast he made his headquarters at the main office in San Francisco and paid several visits to the company's mill at Scotia.

CALLED TO THE NORTHWEST

Ray Klots has returned from a trip to Spokane, Wash., where he spent a few weeks. He was called North due to the death of his father.

Altcto cAHFonlllA

BER G(l.

Officc and Storage Yard

6/;20 Avalon Boulevard LOS ANGELES

Telephone THornwall 3144

MY FAVORITE STORIES D )t

By Jock Dionne

Ag" not guarant€ed---Some I have told for 20 years---Some less

Couldn't Locate Him

The absent-minded old gentleman got off the street car at the corner, and as he walked up to the front door his wife was waiting for him.

"Where is your car?" she wanted to know.

"What do' you mean where is my car?" he countered, mildly.

"I mean that you drove your car to town this morning. What did you do with it?"

"I did?"

BACK FROM EASTERN TRIP

Carl Hornibrook, sales manager of the Er,r'auna Box Company, Klamath Falls, Ore., has returned from a month's trip in the East where he visited the lumber consuming centers. He spent a few days in Los Angeles and San Francisco while enroute to the mill. He reports that the eastern lumber demand is good.

PLYWOOD VENEERS WALLBOARD

Our well assorted stoclc, our well known dealer policy and our cencal location guarantee the kind of SERVICE you demand. For remodeling and modernizing they are reat economy.

"Certainly you did."

A look that showed a great light was dawning on him came over his countenance.

"That explains it," he said.

"Explains what?"

"Well," he said, "I recall that when I got to town this morning, I stepped out of the car, then turned around to thank the man for the ride-AND HE WAS GONE!"

SOJOURNS AT PALM SPRINGS

C. C. Barr, manager of the Barr Lumber Company, Whittier, has returnecl from a short sojourn at Pah.n Springs.

LOS ANGELES VISITOR

George Kellogg, rvho is ir.r charge of E. K. \\'Ioocl ber Co. interests at Hoquiam, Wash.. rvas a recent at the Los Angeles office.

Lumvisitor

C().

Annual Orangc Show at San Bernardino

The 27th annual National Orange Show will be held in San Bernardino February 18 to 28.

This year they have selected the theme "Gay Hollywood," and around it will be built a decorative design more elaborate and costly than ever before, with an atmosphere of motion picture enchantment and many screen personalities will take part.

Featured again this year will be a complete citrus packing plant in operation. There rvill also be a splendid display of "By-Products" showing the many things made from citrus fruit.

It is expected commercial displays will reach an all time high, as, by February l, over 65 per cent of space was sold.

It has been promised that the entertainment would surpass that of any past year, many leading singers and dancers have been engaged to take part. The "Midway" zone is being planned with added attractions.

18 cities, counties, chambers of commerce and other organizations will be represented in the feature exhibit and all space for this department has been allotted.

A. J. Macmillan Heads Consolidated

A. J. Macmillan, salesmanager of Consolidated Lumber Company, Wilmington and Los Angeles, has been appointed general manager, effective February 1, succeeding A. H. Silligo, who has resigned.

Forsyth

A CERTIFIED TREATED LUMBER FOR DEALER DISTRIBUTION

"WOLMANIZED LUMBER," identified by the trademark shown above, is sold only through the established channels of lumber distribution.

"ITOLMANIZED LUMBER" is a certified, quality product of well-established merit, and one that adds prestige to the dealer's line.

Lumber dealers who recommend and sell pressure-treated qilTOLMANIZF,D LUMBER" offer more than just "treated v7qsd"-6[rey sell a well-known, nationally advertised, branded product.

TRADE. MARKED TREATMENT

The "WOLMANIZED" trade-mark is a warranty of character and reliability that safeguards the consumer as well as the dealer against imitations and substitutes. Recommend and sell "I7OLMANIZED LUMBER"-3hg trademarked lumber pressure-treated for protection against decay and termites.

TVhen dealers lilie you in towns like yours can make profit records like these-itts tirne for you to sit up and take notice!

Canyoumatch a record Iike one of these inany one of your departments? The Wood Conversion Cornpany line will rnake rnoney for you-just as it has for hundreds of other dealers. The individuality of the line has tahen it out of the cornpetitive class-has reduced sales resistance. To keep up-to-date on orders from dealers who are selling Balsarn-Wool and Nu-Wood, Wood Conversion Cornpany has increased its plaut capacity three tirrres in two years.

NU.WOOD

Nu-Wood sought specific rnarkets-combined advantages of insulation. decoration and noise quieting to the lurnber dealeros custorners-jumped away frorn competition with color and terture to become the preferred finish for walls and ceilingst and always carried a full profit on every job for every dealer who sold it.

BAr.SnM-WOOI

Balsam-Wool, a pioneer of straight thinking in insulation, is Sealed Insulation. It is today the only attic insulation sold under a rnoney-back grrarantee of satisfaction. Balsarn-Wool has jobproved the necessity for rnoisture and wind protection in insulation. ft was the first insulation to feature the need for secure application. Now cornpetition adrnits these requirernents by atternpting to duplicate sorne of these outstanding qualities which have been advantages of Balsarn-Wool since its introduction.

With these outstanding salable advantagese Balsarn-Wool and Nu-Wood created new rnarkets for the dealers who sold thern. Backed by the ageold Weyerhaeuser pblicy 6'rnade by lurnbermen for sale by retail lurnber dealersl" they today ofrer an opportunity that no forward-looking lumber dealer can afrord to rniss.

The records of Balsarn-Wool and Nu-Wood speak for thernselves. What other rnanufacturer can match them? Mail the coupon-it will bring you complete information.

Spokane Paper & Stationery Co"

WOOD CONVERSION COMPANY Room 125, First National Bank Bldg.' Saint Paul, Minnesota

Gentlemen: How can Balsam-Wool and Nu-Wood increase my profits f.or 1937? Please send me samples of Balsam'Vool and Nu-Vood Sheathing.

Narne

Spokae, Wrh. Lumber Supply & Warehoc Co. Seattle, Wash.

JOBBERS IN YOUR TERRITORY J. G. Dcrr, Boise' Idaho Nicolai-Nep,pach Co., Portland, Oregon Van ArsdaLe-Hanis Lumber Co., San Frarcisco

E. K. Wood Lumber Co. Le Angeles, Calif. J. S. Schirm Co. San Diego, Calif.

o\CTURS ]rffis5 A. J. Koll

A. J. Koll, president of A. J. Koll Planing Mill, Ltd., Los Angeles, died in a Madera, Calif., hospital at 7 :45 P. M., Thursday, January 28, of injuries received in an automobile accident at 2:ffi P. M. that afternoon. He was 77 years of age.

Mr. Koll was on his way to Modesto on a business trip,, and his ten-year old grandniece, Betty De La Motte, who was accompanying him was only slightly injured. His chauffeur, who was driving the car, escaped with minor injuries.

Mr. Koll was the oldest planing mill operator in Los Angeles, having been in the business there for half a century. Ife was born in Germany and came to the United States in 1875. He first located in Chicago, and after working there a few years, came to Los Angeles, in 1883.

Upon his arrival in Los Angeles, he went to work for the Mechanics' Mill on Alameda Street, near First Street, and remained there from 1883 to 1888. He started in the planing mill business for himself in 1888 at Second and Los Angeles Streets, and in 1890 built a mill on Second Street, between San Pedro Street and Central Avenue. He moved to the company's present location at 421 Colyton Street in I9I2.

He was a member of Southgate Lodge, F. and A. M., of the Knights Templar and White Shrine, past worthy patron of Southgate Lodge, O. E. S., and past royal patron of the Order of Southgate Court, Order of Jamarangh. He was the last living charter member of the Good Will Odd Fellow's Lodge.

He is survived by three sons, Milton L. and Walter A., associated with their father in the business, and Harvey W. Koll, who is connected with the Anglo California Lumber Co.; a daughter, Mrs. J. T. Wright, all of Los Angeles; a sister, Anna Millesteadt, and a brother, John Koll, of Chicago.

Funeral services were held Monday noon, February I., at the Little Church of the Flowers, Forest Lawn, Glendale.

PARTNERSHIP DISSOLVED

Announcement was recently made in San Jose that, effective January 2I,7937, the co-partnership of James H. McElroy and Leo C. Cheim, doing business under the name and style of McElroy-Cheim Lumber Company, had been dissolved by mutual consent of the partners, and that henceforth Mr. McElroy will conduct the business formerly owned by the co-partnership at Los Gatos, Palo Alto, San Mateo, and Centerville, under his individual name, and that Mr. Cheim will conduct the business formerly conducted by the co-partnership at San Jose, under his individual name.

A. l. Koll

Ohio Dealers Visit Redwood Region

San Francisco, Februarv 9.-Despitc their cucountering the u,orst stonn of the scason on the southet'n Oregon and northern California coast. more than 10o Ohio lumber dealers ancl guests arrivecl in Errreka, January 31. as guests of the Clalifornia Redrvoocl Association.

The tour \\'as sponsored by the Ohio Association of Retail Lumber Dealers ancl inclttclecl guests frotn five surrouncling states. Findlel' N[. .Torrence, eclitor of Wood Construction, managecl the tour.

Arriving in E,ureka b1' bus the tour members were entertained at a reception ancl informal dinner. The next morning the entire party 'rvas taken by bus ancl private automobile to the great reclu'ood state parks 45 miles south oI Eureka. rvhere the n'orlcl's tallest tree rises to a height of 364 feet and many others exceed 300 feet high, and 15 to 20 feet in diameter.

Returning to Scotia, home of The Pacific Lumber Com1lany, the gttests rvere entertainecl at a lur-rcheon ar.rcl later taken on an inspection tour of the sarvmill and mauufacturing operations. The plant of The Pacific Lumber Compauy was selectecl as a typical Red'lvood operation, r,vith representatives of all other Reclt'oocl companies assisting in conclttcting the inspection tour.

Follor,ving another informal dinner rvith the California Rechvood Association as hosts, the touring party boarded a special train for San Francisco. Arriving in that city, the Ohioans were greeted by N{ayor Angelo J. Rossi ancl escorted up Nlarket Street by a police motorcycle squadron.

The tour left California. Februarl' 5, after visiting in l-os Angeles for trvo days.

Mrs. Bea Leaver

l.'uneral serr,ices for l\[rs. ]Jea Lear-er, 63 1'ears of age, rvere held at Los Angeles on January 28. She r'vas born in Ontario, Canacla, and haci been a resiclent of Los Angeles for forty years.

She rvas the u'i{e of It. J. Leaver, rvho l.ras beeu connectecl rvith tl-re retail lttrnber bnsiness in Los Angeles for lnany years, 'ivhere he forrnerly operated the Advance Lumber Co. Besides her husband. she is survived by a daughter, N{arie Gladys, and three sons, Raytnoncl J., Leon E., anrl Clarence F. Leaver.

SAVES $60 A YEAR

I-arue Woodson, San Flancisco sales representatil'e for Wheeler Osgood Sales Corp. for California, Arizona and Nevada, was one of the first automobile owners to buy a commutation ticket rvhen the San Francisco-Oakland Bay bridge was opened to traffic November 11.

He rvas seen rvearing a broad smile on February 1, when the commutation rate was slashed irom $22.50 per month to $17.50. Larue says he can use the five per saved by the cut, and believes increased traffic will eventually justify a further leduction.

CANADIAN AGENT VISITS SCOTIA

I-ouis Rollar-rcl, agent at N ontreal for The Pacific I-umber Company. San Francisco, arrived in San Francicso l'ebrtrary 7 for a u'eek's visit to the cornpany's main office ancl mill operation at Scotia.

VnPORSEnLIi"X'#l NB

Ends l*Ioislute Problems,,, Gives 7 Prolit-Ilfaking Advanlages

I It is integrally taterproofeFthen furthet ptotected- I azainst moisture by a cmtinuous surface coating ol sreciZl asphab-and additionally sealed against rdpor on the frimetorh side by a special aluminum compound ! Jl Orisinal Celotex insulating value is maintained be' 3 cause the seals ate all on the surface!

Vaporseal is standard, *atetptoofed Celotex sealed against moisture by a contimtous surface coating of sP ecial asP halt onboth sides and all edges

! St ong ond "tif--ptotides great brucing sttength!

I Not an uatra"-replaces ordinary matoials of the I same thickness-2'/ 32" ! Cuts vithout paste!

E Marked for nailing to asture ptoPet applicatioa and ! fast installatioefits tight and stops *itd inf lnation.

6 tr:!::,;i:f ist tetmites and drv rct b7 the patente d

I It k bached by the Celota Vtinen Guatantee! *

*Thc C.lor.F Writtcn Lif.-of'Builating Gtalantec' uhcn issued, abllies only tuithin th. botndalies ol Contituttol Uniled Slates,

919 North Michigon Avenue r Chicogo, lllinois

One side is treateil Yith asbecial ahminum com' poind os an additional vafor seal. And becatse thi seak are on the sut' face- not in tegra l- full insulating value is main' tained.

TRUE THEN-TRUE TODAY

Cherish the spirit of our people and keep alive their attention. Do not be too severe upon their errors, but reclaim them by enlightening them. If once they become inattentive to public affairs, you and I, and Congress and Assemblies, judges an{ governors, shall all become wolves. It seems to be the law of our general nature, in spite of individual exceptions; and experience declares that man is the only animal which devours his own kind; for I can apply no milder term to the governments of Europe, and to the general prey of the rich on the poor-Thomas Jefferson.

rHE REr;; ;rRrEous

A polite motorist, passing thiough a Western village, wishing to show proper respect for the village ordinances, accosted a street corner policeman.

"What is the speed law here, please?"

"Ain't got none," replied the cop, "you fellers cain't get get through here any too fast fer us."

Good luck is the gayest of all gay girls, Long in one place she will not stay, Back from your brow she strokes the curls, Kisses you quick and fies away.

But Madame Bad Luck soberly comes And stays-no fancy has she for flittingSnatches of true love-songs she hums, And sits by your bed, and brings her knitting

"Rastus, I'm sorry to hear that you've buried your wife."

"Yassuh, boss, ah just had teshe was daid !"

CHANGE

"f hear Dimwit's wife left him without reason."

"Left him as she found him, eh?"

THAT SHOULD ROCK HIM

lle: "I suppose I'm only a little pebble on the beach of your life?"

She: "Yes, you might stand a chance if you were a little boulder."

srMPL; to*o,roo"

A precocious five-year old son of a professor asked his father what the exact meaning was of the verse beginning, "Jack Spratt could eat no fat."

"In simple terms," said the professor, "it means that Jack Spratt could assimilate no adipose tissue. His wife, on the contrary, possessed an aversion for the more muscular portions of the epithelium. And so, between them both, you see, they removed or did away with all the foreign substances from the surface of the utilitarian utensil, commonly called a platter. Does that make it clear, my son?"

"Perfectly clear," ejaculated the son. "The lack of lucidity in these alleged Mother Goose rhymes is amazingly apparent to one with an intellect above the moronic grade."

*t"".to*

His treasure are the aubades of the birds. His pence the cricket aves to the moon; The wind in trees, the talking leaves are surds That thrill his ears like strings that are in tune.

Shared by the woodfolk, at a vista's end, On a long hill he keeps his pot of gold, His strongbox needs no key that he may spend, One cannot spend more coins that can be told.

Spring's greening capital, the dividends Of summer. and the miser's aureate store Of autum; every season to him lends Until his bulging coffers can hold no more. Alex. R. Schmidt in the Lantern.

Reprercnting in Southern Californla: The Paciftc Lumber Company-Wendling-Ncthan Co.

A. L.33GUS'' HOOVER

"the

Arizona Dealers Entertain Ohio Party

The Ohio retail lumber dealers and their guestS following their tour of the Northwest, Redwood region, San Francisco and Los Angeles, left for Phoenix, Arizona, the evening of February 5, where they spent the following day, and were entertained by the Arizona Retail Lumber & Builders Supply Association. E. V. O'Malley, O'Malley Lumber Co., Phoenix, was chairman of the Reception Committee which included a large number of the Arizona lumber and building material dealers. One of the highlights of their Phoenix visit was a trip to the Roosevelt Dam.

The party left Phoenix that evening for San Antonio, Texas, and they will then visit Nerv Orleans for the Mardi Gras.

A beautiful booklet on Arizona written by Chris Totten, secretary of the Association, was presented to the members of the party.

RETURN FROM NEVADA TRIP

D. H. Gates, retail sales manager, and Percy Merithew, rvholesale sales manager, E. K. Wood Lumber Co., Los Angeles, have returned from a business trip to Las Vegas. 'They were the guests of Ed Von Tobel, Ed Von Tobel Lumber Co., who conducted them on an inspection trip of Boulder Dam.

OTTO F. ORTHEL CONVALESCING

Otto F. Orthel, Head Lumber Company, Prescott, Arizona, is now convalescing following an operation at the Good Samaritan Hospital in Los Angeles. He returned to Prescott on February 11. Mrs. Orthel accompanied him to Los Angeles.

WARREN B. WOOD VISITING MILL

Warren B. Wood, Los Angeles, vice-president of E. K. Wood Lumber Co., and in charge of operations in Southern California, is on a visit to the company's mill at Anacortes, Wash.

VISITING SOUTHLAND

L. D. MacFarland, MacFarland Cedar Co., Idaho, is on his annual visit to Los Angeles spends several weeks every winter.'

BIG TREE Brand

-

Point No. I in \THeeLER OscooD lo-fuio1 Doors Smooth, Perfectly Sanded Finish

LAMINEX and WOCO Doors are backed bv l0 definite points of superiority, equalled in total by no others.

The 10-10 Sales Plan is a smooth-working, profitable busizess builder. Write for complele details-no obligation.

C. D. Johnson Lumber Corporation

HEAD SALES OFFICE, PORTLAND, ORE,

Sandpoint, where he

Certifi,ed CALIFORNIA NDIDWOOID SHINGLDS

A cornplete stock of air-seasoned or kilndried shingles ready for irnrnediate delivery.

W. P. MoINTYR,D & SON Fortanut Ca,lifornia

This airplane view .conveys some idea of the size aud extent of our plant-with the largest capacity, namely, 47M per hour, of any car-andcargo mill in Oregon, We hope it will give an impression to you of our complete modern facilities for giving prompt and satisfying service to wholesalers and dealers on their requirements for Soft Old Growth Yellow Douglas Fir and Sitka Spruce. Cargo and rail shipments' Weekly sailings to California ports; packaged lumber stowed even longthr and widths. Write the Portland office for list oI "specials" issued weekly ----oftentimes you will find real bargains in surplus items that are available for either water shipment or all rail.

BRANCH STILES OFFICES:

Sen Fruclsco

A. B. Grtrwol4 Mgr. Ncwhall BIdg.

2dl Caltfonia St. Phce GArficld fl5ll

Ic Angel*

R. T. Glccn' Mgn A. J. PetHethairytc Sc Bklg. Ph@ PRaD.ct 1116

California Building Permits for January

I-os Angeles $

*West Los Angeles

San Francisco

Los Angeles county unincorporated area

San Dlego

*Hollyrvood

Sacramento

Oakland

*North Hollyt'oocl

Long Beach ....

Hamlin F. McCormick

Hamlin F. McCormick of St. Helens, Oregon, one of the outstanding figures of the Pacific Coast lumber and shipping industries, died at the Good Samaritan Hospital, Portland, on February 6, after a brief illness which started with an attack of influenza.

Mr. McCormick was president of the St. Helens Wood Products Company, and chairman of the board of directors of the St. Helens Pulp & Paper Co. at the time of his death. IIe was formerly manager of the Chas. R. McCormick Lumber Co. operations at St. Helens for many years.

He is survived by his widow and his brother, Charles R. McCormick, president of McCormick Supply Co. of San Francisco.

Shlp Strike Cost to Paciftc Coast

San Francisco, Feb. 4.-A daily loss ofat least 7 million dollars resulted from the maritime strike, the San Francisco Shipping Merchants' Association estimated today, or the staggering total of 686 million dollars'

The 4O,O0O strikers themselves lost more than $14,235,000 in wages at pre-strike pay rates.

Sawmill workers in the northwest likewise suffered' The West Coast Lumbermen's Association estimated the payroll loss for the first 11 weeks of the strike was $3,800,000'

lssues Revised Membership Directory

Portland, Oregon, February 2, 7937The Western Pine Association has published a revised Directory of Membership corrected .to February 1st and ieplaces the one issued last August. One hundred and forty-two member mills, which are located in eleven western states, are listed in alphabetical order by states and sho-w the location of individual plants and sales offices, annual capacity and production (by percentage)-- of Ponderosa Pine, Idaho White Pine, Sugar Pine and associated species. The standard and factory products and spe-cialties manufactured at each mill are also shown. A new classification has been added in the latest Directory to indicate those mills which furnish knotty pine paneling. The information on each mill is arranged in concise and convenient tabular form for ready reference.

Lumber buyers, distributors and salesmen will find this revised Directory a handy reference for locating sources of supply of various items of Western Pine lumber, factory products and specialties that are obtainable from Western Pine Association mills. The Directory of Membership is an 8-page folder, gr/2"xll" in size, punched for a three-ring binder, which may be easily folded for mailing or pocket use. Copies will be sent without cliarge by addressing the Western Pine Association, Yeon Building, Portland, Oregon.

RFC AUTHORIZES LOAN

Kansas City, Jan. 28.-The reotganization management of the Pickering Lumber Company announced here today it had received a formal Reconstruction Finance Corporation resolution authorizing the $2,500,000 loan requested to carry out the reorganization Plan.

H. E. Crawford

Herbert Eugene Crawford died in San Francisco on January 26. Mr. Crawford was born in Vinton, Iowa, 60 years ago. He graduated from the lJniversity of Michigan in 1901, and was a veteran of the Spanish-American war, holding the rank of First Lieutenant in the regular army.

He was associated with The Pacific Lumber Company f.or 2l years, starting with the company at Field's Landing, Humboldt County and going later to Scotia, where he worked up to the position of vice-president and general manager. For the past several years he has been in charge of the San Francisco office of the 'Western Pine Association.

He is survived by his widow, Mrs. Mary H. Crawford, trvo sons, Herbert E., Jt., and Hugh William, and two rlaughters, Rowena and Barbara Crawford.

F. \(/. Kaenzle

Frederick W. Kienzle of Chicago, general sales manager of the Oregon-Washington Plywood Company, died of pneumonia at Portland, Oregon, Sunday, January 24, while on a business trip to the Northwest. FIe was a native of Kellogg, Iowa.

He is survived by a brother, E. H. Kienzle of Los Angeles, and a sister, Miss Emma Kienzle of Kansas City.

Built lor load sizes ranging lrom 36'x36" to 66"xg4" any length of load. Also special typcs for spccial necds.

Retailer and Consumer Vie*points on Grade-Marking

By Kenneth Smith Secretary-Manuger, Lumber a Allied Products lnstitute, Los Angeles

Address Delivered at the Annual Meeting of the West Coast Lumbermen's Associotion, Tocomo, Wosh., January 99,1937

In 1930 the progressive retail lumber merchants of Los Angeles embarked jointly with you (as your licensees) upon a great adventure in merchandis;ng. We needed desperately to end substitution of No. 3 for "Common" in order to overcome the price chaos that was destroying the established businesses built and carried on for the previous 60 years on the basis of selling just one grade of construction lumber-"Common". You needed just as badly to restore the confidence of the public in lumber in that great metropolitan market.

We carried the torch for you through the depression even after you were forced to discontinue your trade promotion work. Then, in 1936, we really "went to town" with "'W. C. L. A." officially grade-marked Douglas Fir Boards, Dimension and Timbers.

It is a happy privilege to be here today to report on the achievements of our joint enterprise and I hope, by giving you a picture of that experience, to bring you something that will be helpful to you, not only in cooperation with us in pushing forward to greater achievements in the selling of your products, but in the reestablishment of confidence in Douglas Fir in all of your markets to an even greater degree than we have so far achieved in Los Angeles.

Grade-marking was mothered by necessity. It was adopted by the lumber industry as an essential measure to arrest the growing public disgust with lumber grades and merchandising practices; to prevent sub-standard lumber being sold as standard; to prevent grade substitution and

lessen product substitution; to safeguard the integrity of the industry's standards; and restore the age old confidence of the public in wood.

Necessity, needless to say, kicked us into a realization that we must do what had long been advocated as both ideal and practical, that is: Quit selling unmarked lumber ourselves and then "take the mystery out of lumber" by telling the public why we were no longer going to sell Douglas Fir Boards, Dimension and Timbers unless each piece bore the official grade-mark of the West Coast Lumbermen's Association.

Depression emphasis on "price" had brought us by 1935 to the point where lumber was being sold on price alone again almost to as great an extent as was the case in 1928 and 1929 when we first began to seek some way to preventing our market from becoming strictly a low-grade "price" market and destroying the asset value of businesses which had been built on quality merchandising.

We had learned from experience that just offering grademarked lumber was not enough. Realization had come too, from looking a desperate situation in the face, that so long as we continued to countenance the selling of unmarked Douglas Fir for construction purposes, contractors would buy No. 3 and substitute it for No. 1. Worse, that the price at which No. 1 and No. 2 could be sold would cont;nue to be set by the dealer who carried nothing except No. 3.

So, when our leading dealers, comprising a group doing more than 75% of the business in Los Angeles, decided last year to quit selling unmarked Douglas Fir and spend $12,000 to correct that condition, their primary motive, very frankly, was to keep their own business from being destroyed by uninformed and unprincipled competition; but we had the added incentive to serve the public honestly

Kenneth Smith

and to build future good will for our industry and prevent further inroads of substitute competition by seeing to it, as far as we possibly could, that the lumber industry made no further contribution to the gypping of the public by jerry builders.

As evidence that I am not in any way exaggerating the seriousness of the situation which confronted us, I would like to quote you from a signed editorial published three rveeks ago in the Los Angeles Times:

"Early this year . a vigorous new campaign was launched to put the quietus on gyp building. Giving great impetus to this worthy campaign have been the efforts of the Lumber and Allied Products Institute of Los Angeles, the building requirements for F. H. A. insured loans and the proper building demands made by smart lenders. In a metropolis of such rapid growth as this such vigorous campaign is essential. Bitter experiences of the past emphasize that fact.

"In past very active building years here there were horrible examples of construction. There were houses put up of such flimsy construction that one could almost push his elbow through the walls.

"When the anti-gyp-builder campaign was announced this year,, it immediately took its place as one of the most important influences in making this not only one of the most active construction years Los Angeles has ever known, but also one of the best from the standpoint of good building.

"It is the kind of campaign that must go on and the promise is that it will. The movement that any such good and valuable efforts lets down, even to a slight degree, gyp builders crawl back into construction activities."

As that question from the Times evidences, our program has been astoundingly successful.

We have not discovered anything new and we have not done anything sensational. All we did was to quit selling unidentifiable grades and then use proven and established advertising principles to let the public know we had reformed.

We got enthusiastic about it. We made a fuss about it. We treated it as a great fundamental change in our business. (And it was). We gloated over the fact that we were no longer doing cracker barrel peddling. We got lenders to demand it. (Most of them are glad to do it because it is added insurance on their loan.) We convinced the specification writer that he protects himself and his client by <iemanding it. (Most of them were already doing it.) We convinced the sp'eculative builder that he gave himself a superb sales advantage by using it and then bragging he had.

We advertised to the home owner. We advertised to the casual consumer. We advertised to the purchasing agent, the speculative builder, the architect, the engineer and the contractor. We advertised to the lender.

We spend most of our money for 3 or 4-column ads that dominate the page. We blow one up occasionally to use as a poster in our yards and I have brought along a couple of these to show you more graphically than is possible by words just how we are handling this advertising campaign.

In the 10 months we have been running it we have used about 25 different ads but mostly they have been telling the

TRADE.MARKED SELECTED FIRM TEXTURBD

BATAAN--.LAMA()... BAGAC

Philippine Mahogany Philippine Hardwood

CADWALLADER GIBSON CO., INC.

Los Angeles, Calif.

Ctric. M. Wininger Manager and Sole Owner

Telephone Glencourt 4293

WHITE PINE, SUGAR PINE, REDWOOD, OREGON PINB, PLYWOOD PANELS, SHINGLES, LATH, ETC.

"Not the cheapest---Just thc best"

PYRAMID LUMBER SALES CO.

\THOLESALE LUMBER PRODUCTS

Room 415 Pacific Building Oakland, California

DEALERS

WHO HANDLE ANGIER BUILDING PAPERS DO NOT HAVE TO GO OUT OF THE LINE TO COMPETE ON PRICE OR QUALITY.

THE ONLY COMPLETE LINE

SHEATHING PAPERS PLAIN-TREATED-REINFORCED-R,ESILIENT ANCOVER_BROWNSKIN-ECONOMY BROWNSKIN CONCRETE CURING PAPERS

HEAVILY REINFORCED WITH COR"DS AND BURLAP ANSULATE-STATITE_PROTECTOMAT CATALOGUE AND PRICE LIS? ON REQUEST.

ANGIER CORPORATION

Framingham, Mass.

35O So. Anderson St. 562 Howard St. Los Angeles San Francisco

Uholesale to Lumber Yards

guararutee -

lf[tEY BR0S. - SAIIII lrl|llllGl

Lor Angeler Phone-REpubllc 0802

same story on about two themes in different language.

The lst: "IS ALL LUMBER JUST LUMBER TO YOU?" calculated to try and take the mystery out of the lumber business and to help the consuming public find out the grade best suited for the use they are making of it.

The 2nd: To sell the idea that the way to get what they buy is to specify W. C. L. A. officially grade-marked Douglas Fir Boards, Dimension and Timbers.

We have harped on the theme that grade-marking of lumber is not an advertising device; that it is a commercial practice to safeguard the integrity of standard products; that it is not a means of exploiting proprietary products; that it is an Association undertaking to secure adherence to recognized standard grading rules for their-and our own-protection.

We have gotten, in addition to the publicity which we sought, an astounding amount of editorial support. Our drive against jerry building found a very responsive chord in almost every org'anization in the city which is concerned with the construction industry and with the good to the public generally from a social and economic standpoint of having sound, satisfactory and economical housing. We have had the support of the Associated General Contractors, Building Contractors' Association of Southern California, the Apartment Association of Los Angeles County, the Federal Housing Administration, most of the builders, and practically every engineer and architect in the city.

And then we have had the support of, astounding as it may seem to you, some of the jerry builders in the city, not because we wanted it but because they recognized that the public was sold on grade-marked lumber and wholly for the benefit to them in merchandising their gyp houses, they discontinued using unmarked No. 3 and dunnage and began using grade-marked No. 2, in some cases even using No. 1 in order to use that as a means of convincing the unwary buyer that all of their construction was on a quality basis. Three different organizations in the city are working on other angles for controlling the jerry building in an endeavor to make it possible for the man of low and moderate income to safely buy a home and we are confident that, before 1937 is out, we are going to have the jerry builrlers definitely on the run in Los Angeles.

No Lumber Shorta ge or Price Squeeze, Says Vilson Compton

Washington, D. C., February 1-Noting with satisfaction the apparent settlement of the last remnants of the maritime strike, on the Pacific Coast, Wilson Compton, manager of the National Lumber Manufacturers Association, said today that there is no likelihood of a lumber shortage in any part of the United States, and that the current trade talk of an impending "lumber famine" is unwarranted. He criticized it as "scarehead salesmanship."

The steady increase over a period of many months in the consumption of lumber, combined recently with labor difficulties, especially on the West Coast, has led to much speculation regarding the supply of lumber. This is so particularly in view of the increased demands which appear certain in view of the success of the small homes demonstration drive now underway in every important section of the country.

Dr. Compton stated that the lumber industry will be amply able to meet all 1937 requirements for lumber. "Of course, the maritime strike," he said, "the tremendous floods in the Mississippi and Ohio valleys, and adverse weather conditions have caused many important temporary dislocations. But the industry has reserve capacity which is equal to any demand emergency."

Dr. Compton further explained that there had been a good deal of interested propaganda regarding an alleged prospective "lumber famine." He added that there is no reason why all the building plans in contemplation should not go ahead. No doubt, temporary difficulties here and there would present local problems of some magnitude; and a condition of lumber over-supply had become so chronic during the depression that it was easy, although inaccurate, to interpret a moderate increase in prices or a delay in deliveries as a serious lumber shortage, if not indeed a "famine."

Regarding prices, the lumber executive said that there have been some substantial increases throughout the country over prices in October, the last pre-strike month. The price spurts have been for the most part in markets ordinarily dependent substantially upon sources of lumber supply recently most affected by strikes and adverse weather. The present floods in the Ohio and Mississippi Valleys will not seriously obstruct the production of construction

Shevlin Pine Sales Gompany

SPEOES

NORTHERN

SUGAR

lumber. The lumber operators are said to be meeting the situation with restraint and will be able to prevent any run-away market which might result from undue advantage being taken by speculative buyers of repeated official predictions that about 460,000 non-farm residence units will be built in the United States this year.

"Higher prices for lumber generally," said Dr Compton, "are, I think, inevitable, at least if costs increase, and perhaps they are desirable in some cases, but certainly not to the extent of impeding the restoration of large volume.: consumption of lumber and timber products. Price advances brought about artificially and founded on nothing more substantial than propaganda of 'lumber famine' will do much more harm than good.

"Last week's wire reports from the regional associations on current lumber production and lumber movement show current operations of the reporting mills less than 5A7o of the weekly average for the year l9D, which in turn was only 75/o of their so-called 'capacity' at that time. This includes mills operating and other mills ready and wanting to operate but prevented by strikes or temporarily by weather. In the face of these facts any talk about a general 'lumber famine' as distinguished from the obvious temporary shortages of particular items, grades and species, is not warranted."

Transferred to Arizona

Jack Dodson, wholesale lumber salesman for the E. K. Wood Lumber Co., Los Angeles, has been transferred to the company's office at Phoenix where he will assist Francis W. Pool, Arizona representative, calling on the retail yards. The Phoenix office is in the Title & Trust Building.

Jack has been connected with the E. K. Wood Lumber Co. for the past several years, and has been calling on the retail trade in the Pasadena, San Gabriel, and San Fernando Valley territory.

Sampson-lngle

Miss Mary Virginia Ingle of Los Angeles and John W. Sampson of Pasadena were married in Saint Mary of the Angels Church, Los Angeles, on February 4. Following the ceremony they spent their honeymoon on a two weeks' automobile trip.

Mr. Sampson is secretary of the Sampson Company of Pasadena, and is associated in the business with his father, Bill Sampson.

Appointed Manager ol \(/estern Office

The National Lumber Manufacturers Association announces the appointment of J. E. Mackie, civil engineer, as manager of their Western office at San Francisco.

The past year Mr. Mackie was manager of the Western Red Cedar Lumber Trade Promotion Campaign, and prior to that was manager of the National Lumber Manufacturers Association office at Portland, Ore. He was formerly associated with the building industry on the Pacific Coast, having served as secretary-manager of the Pacific Coast Building Officials Conference, and before that was Chief Building fnspector for the City of Long Beach.

EXPERIENCED LUMBERMAN WANTS POSITION

Experienced lumber and building material man, wholesale and retail, would like position with well established lumber company in Los Angeles or vicinity. Married man. Has had experience in all branches of the industry and has managed retail yards doing large volume of business. Address Box C-646, California Lumber Merchant.

A REAL OPPORTUNITY

For sale-established lumber yard on the Coast, in fastest growing community in Southern California. Location of property not suited to present owner. Will sell stock and equipment to bona fide buyer. Principals only. Will lease property. $8,000 to $10,000 capital will handle. Address Box C-644, California Lumber Merchant.

WANTED

Young man with practical retail experience to sell over counter and in yard with a well established firm who has a large pick-up trade. Must be capable of selling and measuring up jobs for Built-fn-Fixtures, etc. Must have some knowledge of builders hardware and paint. Unless you are interested in a good steady position do not answer this ad. Yard located in Central Coast section. Replies confidential. Address Box C-652, California Lumber Merchant.

cfbe

BROOKTilRE FORECASTER for 1937 is now reqdy

Tl) TAKE advantage of developments as I they occur, the o-utlook aheail must be analyzed in all its many complicated phasbs. Among the probleris facirig the investor in 1937 are these: Tfiill the advance continue. .. along what lines...which industries will pr-ofit most . what about monev and cre'dit-all of which are important ii making sound investnent decisibns.

srND ron rHt l93t tnoorttm tonKrsllR

The Brookmire Forecaster for the coming year is iust out. Its interpretation of the econohic and business situation- ahead is definite and specific. You can get a copy by sending us your name and address with S t. Accompanying the Forecaster are three other current Brookmire Bulletins which cover specific subiects in detail: including the Brookmire List of Approved Stocks.. the situation on Trade Commoditji6s. a proiection of the trend of National Income...and a prirsram of industrial diversification for Investmelnt -Portfolios. Make sure of getting these Bulletins promptly...clip this advertisement now, attach $1, and mail today.

RETAIL YARD FOR SALE

Located in San Bernardino Valley, doing good volume at good prices. Established on cash basis over 90/s cash sales. Finest location in valley, no city taxes, no city license. Especially low lease. Good buildings and equipment, small mill. Address Box C-650 California Lumber Merchant.

POSITION \^/ANTED

Experienced man, 33 years of age, desires position as accountant, bookkeeper, cashier, clerk, salesman with retail lumber, building materials, building hardware or planing mill business, being thotoughly familiar with all details appertaining to the above lines. Will go anywhere. Address box C-653, California Lumber Merchant.

L. A. YARD FOR SALE

Los Angeles yard, established 20 years, leased ground, stock $3,100. Everything else-sheds, office and fixtures, mill and machinery, truck and all other equipment only $1,750. A steal. Twohy Lumber Co., Lumber Yard Brokers, 549 Petroleum Securities Bldg., Los Angeles. Telephone PRospect 8746.

WANTS POSITION

Experienced in all departments of retail lumber business. Have managed yards. Several years experience in Los Angeles territory. Married. \Vill go any place. Address Box C-654, California Lumber Merchant.

FOR SALE

Cash and Carry lumber yard on Boulevard near Los Angeles. Improvements and equipment $1,200. Stock $3,000Leased ground. Also other yards for sale. Twohy Lumber Co., Lumber Yard Brokers, 549 Petroleum Securities Bldg.' Los Angeles. Telephone PRospect 8746.

PLANING MILL FOR SALE OR LEASE

FOR SALE OR TO LEASE PLANING MILL' FULLY EQUIPPED AND WITH RAIL FACILITIES, CENTRALLY LOCATED IN SAN FRAN. CISCO. RENT REASONABLE. ADDRESS BOX C-651, CALIFORNIA LUMBER MERCHANT.

EASTERN LUMBERMAN VISITS LOS ANGELES

C. H. King, King Lumber Co., Detroit, Mich', is spending a few months in Los Angeles. Mr. King operates a wholesale lumber business in Detroit.

POOL WINNERS

The winners of the football pool held by the East Bay Hoo Hoo Club on the Washington-Pittsburgh game at Pasadena Rose Bowl were William Stover, mill foreman at Loop Lumber & Mill Co., Alameda, who won first prize of $30.00, and M. L. "Hirschy" Hirschfeld, Bay City Lumber Co., Oakland, who won the second prize of $5.00.

BI]YBB'S GT]TDD SAN FBANOISOO

LUMBER

Cbmberlin & Co.' W. R"

-- ith Fl-t, Fif; Blds"...........Douglae 5r?0

Dant & Rus*ll' Inc.' - - i Front St.' :...........,,........Sutter t654

Dolber & Canm Lumber Co.,

-- zSO ltt*l-tr Exchangc Bldg.......Sutter 7450

Goman Lumber Qo.,

--- IAC Catitomi. St.- ..............GAr6e1d 5lX4

Hall, James L., - ioze Mitl" 'BIds. ..............'....sUtter l3t5

"Tfrif,*;t;'S' trr:l:........Dousras 33Er

Holmes Eureka Lumber Co. ---rSoi fi"""tlal Ccnter Btdg.......GArfreld f92r

"' ?;o'*?ff1",!"81,::.]:T:. GArnerd 625s

MacDonatd & Hanington Ltd.' "-- ri -C"ff*U Stre-et. .GArfield llil93

Moce Mlll & Lmber Co.'

-- SzS Uiit it Stret '.. ...... ..EXbrook l7{5

Pacific Lumber Co. Thc - --im E;t Strui.......... "..'""'GArficld rltl

LUMBER

LUMBER

Red River Lumber Co. 3r5 Mmdnck B1ds.........'.....GArfield 0022

Santa Fe Luber Cr10 Califmia Stret............KEanv 207'l

Schafer Bru. Luber & Shiugtc Co.' I Drumm st. ..........."..""""Sutter l7'l

Shevlin Pine Sales Co., 1030 Mmdnock BtdC. ...........KEamv 70ll

Suddea & Christenson, tlO Sume Streit...............'GArfield zt16

Union Lumbcr Co.' Crocker Buitdina ....'........ "..'..Sutter 6U0

Wendlingl-Nathan Co., ll0 Markct Street '.....Sutter 5:163

E. K. W@d Lumber Co, I Drumm Street....................KEamy 3710 Wwerbaeuger Sales Co. irc califmi" strei...............GArfield ttTl

Zel & Co.' 16 California Stret ...'.........EXbruk 514r

OAIILANID

Hill & Morto, lnc., ""'D;;i;;;- 3L -iihl't "" """"ANdcs rcz

Hocan Lumber ComPuY' "--it T- irfiL -st'Lt.-.. ".'... .'.' Glaort sttl

Pvranld Lumber Salea Co', "' ;il'-P*l-d;-b"iia"g'.. " "' "'Gl*o"@rt tztt

E. K. Wood Lumber Co. -' ?;"tfi'tk &-King sti"" "" "' "Fruitvale 0ll2

HARDWOODS

Strabte Hardwod Cor -" :;; iil; siret.........'......'TErplebar 55u

White Brcthett, ""'soi titsh-Sire"t ........"" """ANdccr l6cr

LUMAER

Anclo Califrnla Lumber Co.

HARDWOODS AND PANELS

Fonyth Hardwood Co, 355 Bayrhrc Blvd. ......,........ATwrtc ll5l

White Brothers. Fifth and Brannan Streets .........SUtter llli

SASH_DOORS_PLYWOOD

Niolai Dor Sals Co., m45 lttb Strect ................,...M!es|@ 7920

Oregon-Washington Plywmd Co., 55 New Motgomery Street...,...GArficB ?e$

United States Plywmd Co., lnc., ll9 Kans* Street ....,.............MArket l6E2

Wbeeler-Oagod Sales Corporatloo, 3lX5 19th St. ..............,......,VA|encia 22{l

CREOSOI]ED LUMBER-POLES_PILINGTIES

Amricm Lumber & Treating Co., ll0 New Montgomery St. .....Sutter 1225

Buter, J. H. & Co., :Il3 Montgmery St. ...,..........DOuglas 36&t

Hall, J"-es L., 1020 Mill. Blds. ...................Suttrr lllS

PAIIEIIT-DOORS.-SASH

Califmia Buil&n Supply Cc, 7O 6th Avc. ......Hlgatc Oll

Westcm Dry & Suh Cq, stb & Cypr.t! Sti..............LA|toi& !,llo

BUILT.IN FIXTURES

Paramilnt Built-In Fixture Co. lgl7 East l&h St. .........,...ANdover it46,l

LOS ANGBLBS

-*riio-Ii"i"lJB-1"d: --. THmwall 3l{{

dooketavr-Bune Lumber Co-

---iio Cttt-t"t of Co*"t". Bldg" 'PRdPat 'zll

LUMBER

MrcDqutd & Hanington, Ltd-'- -'- slz P.trcl"um Smritiec Bld8....PRdFct !r?

Pacific Lmber Co. Tbe ?d, llo Lr Bru Ave. ......'.....'...YOrk lllt

Pattcn-Bllnn lambcr Co.

HARDW(X)DS

Cadwallader-Gibson Co., Inc., 3@t Eagt Olympic Blvd. ........ANgefu3 UlCl

Perletion Oak Florbg Co. t20 E. dlth St. .......,...............ADamg 3A,t

---il; w. trinir'st. ....-.........'...vAndlke 06rG

Chamberlin & Co., W. R.'

Dant & Rusell, Inc.' -- urs E. itr 3t. ..'..................'TRinity 6757

Dolbeer & Canon Lumber Co., -- goi Fiarlity BIds. .'..............vAndike E?92

Hanmond Redwod CmPanY' --- iori S". Bmdway "..PRcpect 2966

Hemmings, E. W., ----?01 S". Spring- St. ' .TRiDitv 0E2r

Holmes Eureka Lumber Co., --- i1l-ttz Arcbltect! Btd8.' ..........Mutua| trtr

Hover, A. L'. --Zoe So. Ia'Brea Ave. ...,.,.,........YOrk ll6t

C. D. Johnm Lumber CorP. 601 PetrcIeum Securities Bldg....PRdFct 1165

Kellv-Snith Coizt-azz earfreld Btds. .,.... Mlchigu t02l

Kuhl Lumber CompanY, Carl H.' ,l3t Chamber of Commerce Bldg...PRdFct 913c

Lawnce-Philipg Lumber Co633 Petroleum Seerities Bldg...'PRocpect tl?4

MacDonald & Bergstm, Inc., ?t3 Petrolem Sccuritiee Bldg'...PRcpect 7l9{

52t E. srh st. ........,......,.,..vAndike Zl2l

Rcd Rlvo Luber Cq'

?O! E, Slauru .CEnturY 29071

Reltz Co., E. L, 333 Pitruteum Securidee Bldg. ..PRosp€ct 2109

Santa Fe Lubtr Co.'

3ll Finucial Cmtcr Bldg.......VAndike l{71

Scbafer Brc. Lumber & Shtrsls Co.

fZ26 Tlr. M. Garland Bldg.'..-....TRi!itv aztl

Shevlin Pine Sales Co.'

32E Petrcleum Seorities Bldg. PRcp€ct 0615

Sudden & Chrktensm, 630 B6rd of Tn& Btdg. ........TRinltv tt4{

Tama Lumber Sales, {23 Petrolem Seorities Bldg...PRospect lf0t

Union Lurber Co.

923 W. M. Gailand Bldg...........TRinitv 22t2

Wendling-Nathu Co-

7tI| 5c ta Brca Avc. ..............YOrL ll6t

Wilkiren and Buoy, 31S w. oth st. -.,.................. TUcker l43l

E. K. W@d Lumber Co., 4701 Senta Fa Aw. ..............JEfroBo 3Ul

Werrerhaeuss Salee Co., -t20 W. M. Garland Bldg.........Mlchigen tE51

Starto, E. J., & Son, 2050 Eut 36tb Strcet............CEntury :D2ll

SASH_DOORS-MILLWORK PANEI.S AND PLYWOOD

Calilmia Paml & Veecr Co., t55 So. Almeda St.................TRidty ||St Haley Brc., Snta Mnica Ic Angeles Phone ....,.........REpublic 0tll7

Kehl, Jnq W. & Sd, 352 Sc Myen St. ..,.............ANg.|u3 lltl

Oregon-W*hingtm Plywod Co., 3lt W'6t Ninth Stret ....,........TUcker 1a3l

Red River Luber Co., 702 E. Slauld ..CEntury lldll

United Stat* Plywod Co., Inc., 1930 East lsth St. .............PRospect 3013

Itr/est Cest Screen ColUS E. 03rd Stret .............'.".ADms lllllt

Wheler-Osgood Sales Corpmtioo'

a53 Saam€Dto St. ...............TUchor,1101

CREOSOTED LUMBER-POLES-PILINGTIES

Ameriu Lumber & Treating Co.' l03l So. Brmdmy ...,.........'PRocpect 555E

Buten J. H. & Co.. dtl- West 5tb St. '....'. ..Mlchrgao gr

4rl,mICO

MIXED$NS QuyouzOrnzh.od,

REDI$(/OOD LUMBER ALL DIMENSIONS a PALCO REDITOOD ScclionalSEPTIC TANKS

A TYPICAL SH I PIIENT OF PALGO R,EDWOOD

PALCO REDSTOOD CERTIFIEDSHINGLES a PALCO REDlrOOD MONTEREY SHAKES a PALCO REDS/OOD RUFF-RIFT SHINGLES

\7'ith the multipliciry of items carried by the modern retail yard, maintaining adequate stocks and at the same time profitable turn-over, is a real problem.

MIXED CARS are helping pALCO Dealers to meet this problem.

Reasons uthy more Retail Yards br!,,, BR/!\ilD