The California Lumber Merchant - February 1954

FINE CALIFORNIA LUMBER

Plocing qn order for top grode Cqlifornio Lumber wilh L. J. Corr & Co., is os convenient ond fost os lifting your telephone, sending q TWX messoge or dictoting q letter. And your shipment of kiln-dried sugor pine, ponderoso pine, white fir, douglos fir or incense cedor - surfoced or rough - is on its woy with equol disporch.

QUALITY MOULDINGS

You receive the some fine service ond quolity in ordering stondord series moulding potterns in kiln-dried fir or ponderoso pine.

Alwqys Good Grqding

Mill

OFFER YOUR TRADE

This No. I Cirade tr4ark. rvith its West Coast Lumbermen's Association stamp of endorsetnent, is a guarantee of top-value in finished lumberthe kind you are proud to sell.

Good grading, by P.t T standards, is an exacting process. Ttris linal mark indicates a perfect planed board ready for shipment on order. Your interests are protected all the s,ay through.

It palr to demand qualit1,. Let us knou lour requiremeuts. lYe can fll 'en.

How Lumber Looks

Lum,ber shipments of 5D mills reporting to the National Lumber Trade Barometer were 0.7 per cent below production for the week ended January 23, 1954. In the same week new orders of these mills were 5.8 per cent above production. Unfilled orders of the reporting mills amounted to 33 per cent of stocks. For the reporting softwood mills unfilled orders tvere equivalent to 2l days'production at the current rate, and gross stocks were equivalent to 6l days' production.

For the year-to-date, shipments of reporting identical mills were 0.5 per cent below production; new orders were 5.0 per cent above production.

Compared to the average ,corresponding week in 19351939, production of reporting mills was 110.2 per cent above; shipments were 87.2 per cent above; new orders were 70.9 per cent above. Compared to the corresponding week in 1953, production of reporting mills was 13.8 per cent belorv; shipments were 11.8 per cent below; and nerv orders rvere14.5 per cent below.

The \\,'estern Pine Association for the week ended January 23, ll8 mills reporting, gave orders as 64,947,UJ} feet, shipments 64,62,0(n feet, and production 54,359,00O feet. Orders on hand at tl.re end of the week totaled 209.213.000 feet.

The Southern Pine Asso,ciation for the week ended Tan-

uary 23, 96 units (120 mills) reporting, gave orders as 16,116,000 feet, shipments 13,829,000 feet, and production 17,612,0ffi feet. Orders on hand at the end of the week totaled 37.639.000 feet.

Association for the month of on Page 68)

!. 7/*t lurrc

Vcrgcrbond Editoricrls

Mf Fcrvorite Story

Greqt Industriclist Defines Recl Security

Born Sclesmen, Editoricl

Historic Scles ol Pine Timber in Ccliforniq

Pcrint Pcint Pcrint [n The Spring, Editoricl Hcrrdwood lnteriors For Homes Are No Drecmr, By Fred

S. Losch

The Ne.cesscry Foundciion, Editoricl

President Cclls on Public cnd Privcte Enterprise to Improve Nctioncl Housing

NAHB ElectS Hughes President

Fun, Fcrcts, Filosophy

Students OI Whittier High School Construct Model Home, by Ccrole Phillips

Announces New Line of Re-Styled Pcrnel Doors

25 Yecrs Ago

Get ready Now to cash in on"Weldwood's big March Promotion

Weldwood's big lwo-poge od in full color showing beoulifulwood poneling, will invite 26 million life reoders to visit you . .

It's your opportunity of a lifetime to cash in on one of the hardest hitting merchandising campaigns in lumber dealer history. When readers see the beautiful Weldwood interiors shown in Life they're going to take a hard look at their present walls. Then a lot of them will be heading in your diregtio4-so be ready !

HERE'S WHAT YOU CAN DO-contact your Weldwood sales

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hs. T

li moy look olike in the bundle, seem oll the some delivered on the iob. But, right there the difference begins: in how it ioins up for the floor loyer, how smooth it is ofter sonding, how it iokes seoler ond finish, how stobilized it stoys tlirough the yeors.

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supplies definite, offirmotive quolificotion in eoch instonce; with bundles prominently identified by outhentic grode ond registered trode morks; with engineered tongue ond groove, precision mochined to drow up

withoui forcing; with odvonced drying ond seosoning to sofeguord moximum stobility ond smoothness, free from cupping, buckling or shrinking; with texture of compleie offinity for finishes thot ossures enduring beouty.

When the best in hordwood flooring is o "must," you con deliver Royol Ook Flooring, confident thot these superiorities will hold in every instollotion, bocked by Crossett's long ond solid reputotion for highest quolity stondords.

For further informotion, oddress:

CROSS ETT LU M B ER CO M PANY

A DIVISION OF THE CROSSETT COMPANY CROSSETT. ARKANSAS

ACME'S new low Gost passageway door hardware designed for fast installation

Insert only four screws to install both hangers, then lift door onto track. That's all there is to it. No drilling, sawing, cutting, mortising or adjustments necessary. Cannot get out of adjustment.

No. 54 track made of heavy zinc coated steel.

UNIQUE TRACK DESIGN-PREVENTS DOORS FROM JUMPING TRACK

A specially designed ridge running half the length of the track prevents doors from jumping track in pocket. Doors can be lifted on and oft easily, before finish stops are installed.

No. 53 hangers, cadmium plated steel, large solid nylon wheel.

WHY NON.ADJUSTABLE HAROWARE ?

Pre-fit doors hung in precision manufactured frames rarely require adjustment. Acme's No. 53 nonadjustable hangers with large nylon wheels are designed for this type of installation. Adjustments, if needed, can be made with shims supplied.

"Long live the United States of America ! Filled with the free, magnanimous spirit, crowned by the wisdom, blessed by the moderation, hovered over by the guardian angel of Washington's example, may they be ever worthy in all things to be defended by the blood of the brave who know the rights of man, and shrink not from their assertion; may they be a column, and all together under the Constitution, a perpetual temple of peace, unshadowed by a Ceasar's palace, at whose altar may freely commune all those who seek the union of Liberty and Brotherhood. Long live our country! Oh, long through the undying ages may it stand, far removed in fact as in space F"ROM THE OLD WORLD'S FEUDS AND FOLLIES, alone in its grandeur and glory, itself the immortal monument to him whom Providence commissioned to teach man the power of Truth, and to prove to the nations that their Redeemer liveth !"

The above impassioned *JrU" of Americanism were uttered by Major John W. Daniel in his speech at the unveiling of the Washington monument. Put them in your scrapbook. That's where they belong.

*icit

Soon we shall celebrate the birthday of George Washington. And soon after that of Thomas Jefferson. Both of these mighty men warned this nation with words hard as cannon balls, and of a clarity that defied misunderstanding, to stay away from Europe in particular, and the Old World in general.

**t

On all hands we now listen to a fallacious opinion that what they said on the subject was temporary advice, based on the geography of the world at that time. We are told that the advice of those men no longer apply, because we live in an atom age, in an age of great speed, of the ability to cover great distances fast, that the golden words of warning uttered and written by those sages are no longer pertinent, and that this has become "one world" instead of the "one nation" of our early days. ***

I cling stoutly to the opinion that the answer to such ridiculous folderol can be fully contained in just one word: "NutS !" A great philsopher once remarked that many men express opinions, but few men think. These "one-worlders" bring that thought to mind.

rF**

It is likewise my opinion that an American who feels that his country is in danger, and fails to bring to bear every bit

BY JACK DIONNE

of force of whatever character he can muster against that danger, is in a state that borders on disloyalty. The freedom we love is based on two pillars-to have and to hold. Let those who love America rise in her defense, and delay not their rising. There is an old proverb that says that there are two certain signs of a weak mind; to speak when one should be silent, and to be silent when one should speak. It seems to me that the time has come when'every oldfashioned American must speak his mind, lest this fairest hope in all the history of the world should become but a regretful memory.

Here is what r.hi"k .;":J""rrirrg.orr; and in slightly lesser degree about Jefferson. f beteve that just as certainly as God called Moses to the mountain-top and handed him the Ten Commandments, just that certainly did God Almighty create George Washington, and ennoble both his mind and his tongue that he might with providential inspiration and direction, create this magnificent thing we call America, and direct and advise us in the way we should go, for all time to come. * * {<

And I am just as firmly convinced that the words that God put into the mouth of Washington were for all time, not just for a temporary list of directions. In fact I am well convinced the Father of our Country could see ahead into such times as we are now facing, and that his words were uttered to save and direct and warn us NOW, even more than they did in the days when they were spoken.

George Washington forgot more every morning before breakfast than any of the hbst of "one worlders" will ever know. I believe that the inspiration, the foresight, and the Providential direction of Washington with regard to this country, surpassed that of all the "one-worlders" combined. I believe as f believe in the rule of right, that it is the duty of every patriotic and loyal American right now to stick to Washington and his sublime advice, rather than to that of the multitude of small men who would tell us to forget the opinions of Washington. If we stand on the Washington rock, we are safe.

The words and advice r, *""n"*ton are just about as old-fashioned and out-of-date as the Ten Commandments, and the Sermon on the Mount. Tell those who would sell you the "one-world" idea that you perfer to stick to Washington, and Jefferson, and let them cling to the advice of the Lilliputians if they insist. At the head of this column you

Why toss noney owoy?

ilO TNORE

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PATCO Redwood ir lopr in ALI there quolitier

l/ nisf Dimcnsionql Sfobility

/ low Swelling ond Shrinkogc

Fincrt Point Rclcnlion

will notice that the patriotic orator whose eloquent words helped unveil the Washington monument, urged that we stand "far removed in fact as well as space from the Old World feuds and follies." And lest you may forget, or need them for reference, here are some of the words of Washington on that subject; and they will be followed by the oracular declarations of the man who wrote the Declaration of Independence, Thomas Jefferson. Their words are just as pertinent and true and dependable today as are the words of the Declaration' ,,.

Washington said: "The great rule of conduct for us in regard to foreign nationq is, in extending our commercial relations, TO HAVE THEM WITH AS LITTLE POLITICAL CONNECTION AS POSSIBLE. Europe has a set of primary interests which to us have none or very remote relation. Hence she must engage in frequent controversies, the causes of which are essentially foreign to our concerns. Hence, therefore, it must be unwise in us to implicate ourselves, by artificial ties in the ordinary vicissitudes of her politics, or the ordinary combinations and collusion of her friendships, or enmities.

(Washington, continued:) "Against the insidious wiles of foreign influence, I conjure ygu to believe me, fellow citizens, the jealousy of a free people ought to be.constantly awake; since history and experience prove that foreign infuence is one of the most baneful foes of republican government. Why forego the advantages of so peculiar a situation? Why quit our own to stand upon foreign ground? Why, by interweaving our destiny with that of any part of Europe, entangle our peace and prosperity in the toils of European ambition, rivalship, interest, humor, or caprice

Blockwell Joins Production Products

Frank X. Blackrvell has been named sales representative for Protection Products in California, Arizona, Nevada and Utah.

Protection Products Mfg. Company manufacturers Woodlife and other preservatives and water repelle4ts for wood, canvas, masonry and other fibrous materials. Factory and laboratories are in Kalamazoo, Michigan and branch plants are operated at Burbank, California and Waco, Texas to serve the great Southwest.

Thus spoke George Washington, that mighty man whom the hand of God created especially that this fair land might be founded and flourish, and might be advised as through Divine guidance. So, when some of the small fry who abound in these days of dwarfish talents, try to tell you to forget the advice of Washington, you can say to them as Cicero said about the Commentaries of Caesar: "Fools might attempt to improve on them, but wise men, never." Stick to Washington until some other inspired man comes along; and there are none in sight right now. ***

And listen to the great redhead, Thomas Jefferson, who wrote the Declaration of Independence: "OLIR FIRST AND FUNDAMENTAL MAXIM SHOULD BE NEVER TO ENTANGLE OURSELVES IN THE BROILS OF EUROPE. OUR SECOND, NEVER TO SUFFER EUROPE TO INTERMEDDLE WITH cis-ATLANTIC AFFAIRS." And please notice, friends, that Jdfferson said "NEVER!" He didn't say not to allow it NO\V! He said "NEVER !" Remember that when you hear the "one world" stuff being offered for sale ! And when you do, just stop for a minute and compare the speaker or writer with Thomas -fefferson, or George Washington, and then take YourPickt

And when the opportunity arises, repeat the words of those inspired men for the benefit of listeners who may not be properly informed, and thus lend your strength in the right direction, lest this fair earth be once again swept with fire and sword; lest the Four Horsemen of the Apocalypse ride again!

Dinner Doncing

A group of young lumbermen, prominent in Hoo-Hoo Club activities in Los Angeles, held a private dinner party January 23, when they took their wives to the El Paseo Club on Olvera Street for "A Night in Old Mexico."

Those who attended the gala affair included Mr. and Mrs. Phil Kelty, Mr. and Mrs. Joe Petrash, Mr. and Mrs. Jerry Essley, Mr. and Mrs. Bud Bach. Mr. and Mrs. Chuck Lember, Mr. and N{rs. Bill Beyfus, and Mr. and Mrs. Lin Caldwell.

'Tis our true policy to steer clear of permanent alliances with any portion of the foreign world." **tk

Dubs, Ltd., Hold 66th Golf Tournomenf

The 66th golf tournament of Dubs, Ltd., was held Friday, January 22 at the Burlingame Golf and Country Club. Al Bell, Hobbs Wall Lumber Company, was host for the day. There was a turnout of 16 members and 5 guests for lunch and golf, with 26 members and guests in attenadnce at the bancluet following the tournament. The winners were as follows.

First Flight, low gross, George Monnier with a 79; Iirst low net, Chet Dennis; and second low net tied at 71 betrveen Fred Ziese and Dor-r Kesseling.

Second Flight, low gross, Harry Hood with a 88; {irst low net, Bert Hasselberg; and second low net tied at 77 between Hank Needham and Leo Chime, Sr.

The low gross winner of the Guest Flight division rvas John Jenswold, manager of Bay Plywood, Oakland.

The next (67th) Dubs, Ltd., tournament will be held Friday, February 19th at the San Jose Country Club, which according to Ev Lewis and Fred Ziese, will be an excellent course for the event.

Fred S. Thompson, president, Inland Lumber Company, Bloomington, California, attended the National Association of Home Builders shorv in Chicago, Illinois, last month. \\rhile in the East he also attended the National Distributors meeting in Cleveland, Ohio, January 16, before returning to Southern California via Florida and the deep South.

rnalking tirne is for the bird,s... ( when tirne is rnoneA !)

o Whol's cuckoo oboul soving money? Thot's how nesls ore feothered . .

. At Col Ponel, you sove through Quolity; becouse prices ore righi . . selected stock is A-1. You sove through experl qssistonce 36 yeors of speciolized experience. You sove pickup lime qveroge truck looding lime: 15 minuies.

o Best in plywoods of oll types Simpson Insuloting Boord Mosonite Brond Products . . Tile . . . Formico ...thebest!

L. A. Building Permifs - Scrn Fernondo Volley Booming

Building permits issued in Los Angeles ancl surrounding unincorporated areas totaled $44,489,553 in January compared with $47,937,1A8 for the preceding month, citv and county reports show.

The total, not including smaller cities in Los Angeles County, r'vas slightly under the $44,79I.316 t'orth of building activity registered in January, 1953.

G. E. Morris city superintendent of building, reported Los Angeles builders took out 37O7 permits worth $26,188,278in January, compared with$27,138,341 a year ago, and $28,062,258 in December.

Of the Los Angeles city total, $14,130,028 in permits rvere issued by the San Fernando Valley branch ofifrce, compared with $8,161 ,525 a year ago in January.

January reports showed the completion of 1956 housing units compared with 1736 in December.

In the unincorporated areas, County E,ngineer \\lilliam J. Fox reportedf building permits totaling $18,301,275 during January compared with $17,652,975 a year ago, and $19,874,850 in December. The Bellflower district rt'as the most active with $5,243,260 worth of permits.

Ross Beall, Ilayfork Lumber Company, San Francisco, is currently on a business trip in the East. He plans to return to San Francisco around the end of this month.

profit more

l'lV 6]auoaifo Sfu,tl

BV l@eA Sdnac

Agc not guaranteed---Some I have told for 20 years---Some Less

Just In Time' Too

At the race track one day, a bettor went to the paddock to look over the entries for the next race, when he saw something that caught his attention. A priest went up to one of the horses and seemed to be whispering in its ear. It looked like a hunch to his horse-player, so he went and bet two hundred dollars on that horse.

The horse not only ran last in the race, but broke down

Bob Kahn, Forsyth Hardwood Company, San Francisco, and Mrs. Kahn, are presently looking forward with anticipation to a three month European tour. They will leave around the middle of March, by boat, from Nern, York bound for the Mediterranean. A two r,r'eek tour of Egypt l'ill be first on the itinerary 'ivith a one week stay in Greece following. From Greece, they plan to slou'ly travel through Italy, Su'itzerland, Germany, Denmark, Scotland and England. Around the middle of June, they rvill return to San Francisco directly from England by plane.

in the stretch. The horse-player looked up the priest, and said to him:

"I saw you talking to that horse, and I took it for granted you were giving him your blessing, so I bet two hundred bucks on him."

The priest said: "No, I wasn't giving him my blessing. I was giving him the LAST RITES'"

Max Barnette, sales manager for Hollow Tree Redwood Company, Long Beach, recently returned from a trip to the company sawmills at Ukiah, California. The trip was made from Long Beach to Ukiali via the company owned plane.

Dean Jones, sales representative for the Eureka Redwood Company, Long Beach, was a recent visitor to the home office at Eureka to discuss shipments for early spring delivery.

Grecrt lndustricrlist Defines Reol Security

Cran'ford H. Greenewalt is president of E. I. du Pont de Nemours & Company. He made a speech the other day before the Commonwealth Club of San Francisco, in which he ansl'ered the question often asked of a business man of his prominence-"floqv good or bad will business be in 1954?" And his reply was, "Let's Take The Long Vietl'." And at the conclusion of his very interesting and impressive talk, he defined "security" in a manner that every thinking American business man should consider.

His company, E. I. du Pont de Nemours & Company recently celebrated its 150th birthday. The first available du Pont balance sheet is for the year 1810, and in that year its assets totaled $109,000. A hundred years later, in 1910, its assets harl grown to $81 million, and today they are about trvo billions of dollars. During that 1SO-year period rve had five major wars, at least six dep'ressions of great magnitude, and all conceivable political changes. Yet this concern grew steadilv, and is till growing. Showing what can be done.

Said NIr. Greenewalt: "When these events are viewed against the pattern of our country's steady, long-term grou'th and prosperity, the bad times, so troublesome in their particular setting, fade first into unpleasant memories, and finally to unimportant historical items in dusty and forgotten archives."

With regard to depressions and recessions, he uttered these l'ise thoughts:

"-\ feu' centuries ago, people had felv luxuries and their preoccupation was mainly with keeping themselves fed, clothed. and sheltered. In those days, I suppose depressions u'ere influenced more by the weather and its effect on agriculture than by any other single factor. Even in this area forecasters u,ere notoriously inaccurate, as I am afraid they are todav, since rveather still seems frequently unpredictable.

"In mo<lern tin'res. hou'ever. the causes or recessiou are much more nebulous, since they depend not upon natural phenomena but upon human decision. Whether or not we rvill have a recession in 1954 will depend largely upon the direction of the national psychology and on decisions that are influenced less by rational economic reasoning than by simple confidence and optimism. Obviously this involves great numbers of people, and the governing decisions rvill be made not only in business offices and board rooms but :rround the dining room table in millions of American homes. \\rhat we call "buying power" is in this country no arbitrarv factor. For most of the things people buy are cleferable. The purchase of that new automobile can be put off until next year. The current television set or washing machine or refrigerator can be tolerated a while longer. The nerr. honse doesn't have to be built. If people in the rnass as consunlers and as businessmen feel that they rvish to defer a large percentage of their normal purchases, rve 'ivill surely have a recession. If they are confident, rvilling, and able to satisfy their desires, we will have a boom. In short. if l'e could find some rvay of climbing into the minds

of 160 million people, rve could tell very easilv horv good or bad business is going to be.

"No one has yet learned how to measure or how to influence people's confidence. A few things lve do know. We know, for example, that a depression, once started, accumulates momentum like a snowball rolling dorvn a hill, and that panic is a communicable disease Iar rvorse and far more rapid in its spread than any that affect us physically. It follows then that the business community must accept major responsibilitv for seeing that panic does not start. That it can do bv maintaining its confidence high and its economic temperature as near normal as possible' In this atmosphere, the corrections that will be applied will be small and not in themselves frightening.

Today, for example, business inventories are said to be high, perhaps substantially higher than can be justified by present or expected sales volume. If business people should suddenly decide to correct that situation all at once, panic and depression rvotlld almost surely ensue. If, on the other hand, the correction is made in small increments over a reasonable period of time, the problem shor.rld be manageable and confidence maintained.

"But above all else, industry must keep its eye firmly fixed upon the long-term upward trend-the amazing and dynamic industrial progress shown in this country over many years. For in the last analysis it is that upr'vard thrust in inventiveness and productivity that is the sure and tested tool that puts an end to any depression 'ivhether it is major or tninor."

All of Mr. Greenervalt's speech is rvise and heartening, but too long for reproduction here. But his final remarks on the subject of security, belong on everv business desk today. They are:

"It is essential as rve make our way through the squalls and alarms of 1954 that we keep our eye on the main goal, which is the continuation of our progress to greater productivity, to greater abundance, to ner'v products for the betterment and simplification of our lives.

"I do not think this requires us to forsake the search for r'vhat we call security. It does require us to knorv precisely rvhat we mean s'henlve define security as our goal.

"In the early da1-s of the last century, there was a kind of security in the u'ell-established settlements of our Eastern seacoast. The pioneers rvho journeyed u.estward across harsh and inhospitable country were not unmindful of the blessings and comforts they had left behind. But they perceived that, in the long view, a greater security was to be found in the enterprise that led them west. And today, in accepting the risks and hazards implicit in industrial progress, rve reach for the only real se,curitv-the abundance that enterprise rvill bring.

"We must not accept a definition of security that merely preserves the status c1uo, for that will lead to stagnation and

(Continued on Page 16)

TWo MoRE FERlI sERVIcEs r2

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WE NOW HAVE

tocA

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TWO.WAY RADIO ON Att TRUCKS FOR

TIGHINING.FAST PICK UP ANOTHER FERN SERVICE TO

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TRUCKING CAR UNTOADING STORING OF ANY QUANTITY OF FOREST PRODUCTS TEN HEAVY.DUTY TRUCKS ond TRAILERS FOURTEEN 3-AXIE TRUCKS

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Born Salesman?

How often you hear it said of some go-getting chap that he is a "born salesman." It generally means that the fellow seems automatically to have the knack of disposing of his goods to other people in exchange for their money, and has distinguished himself along that line to such an extent that good old-time humanity jumps to the conclusion that he was born that way.

Simply another evidence in the prevailing belief in that infamous old law of limitation that has done so much to retard the development of the efficiency of the human race. Because the fact is that ninety-nine times out of a hundred that "born salesman" is personally responsible and deserves credit for what he is and what he can do.

It isn't heredity that enables him to bring home the bacon, it's determination; it isn't inspiration, it's prespiration; it isn't luck, it's pluck; it isn't magnetism, or'hypnotism or any other ism that helps him deliver the goods. It's good old contagious enthusiasm, and pep, and punch, and optimism, and common sense, and eternal STICKTOITMNESS. And that sort of stuff has the "born" kind backed up on the shelf with the cold pie every time, and don't you doubt it, you who are ambitious to be a real salesman.

There is nothing on earth that makes a thinking man so all-fired mad as to see some fine example of what brains

An Editorial

and courage, and enthusiasm can do for a man, and then have the short visioned folks stare at him in wonder and jump to the fool conclusion that he was born that way.

Every human has something to sell. We are all trying to "sell ourselves" to those with whom we come in contact in the best possible way. We want other folks to appreciate us,to understand us, to grasp the best possible opinions of us. Therefore it,is important for us to know that the best qualifications of salesmanship are not born, but are attainable to all who are willing to pay the price in e,ffort.

It may be a heritage, but if it is, it's a heritage of desire, and determination, and ambition, that all normal humans can fall heir to.

Defines Reql Securily

(Continued from Page 14)

son.rething like the dark ages of medieval history-that, you will recall, was a depression that lasted more than 800 years.

"If we are to avoid it, we must most of all keep alive that spirit of confidence and optimistic venture that has been so fruitful in the past. We must remember that America was built by people rt'ho u'ore rose-colored glasses. For them and for us the air is clear, the su.nshine is bright, and the horizons present exciting vistas."

WE HAVE MOVED TO OFFER A BETTER. SERVICE

TO OUR CUSTOMERS

All oot cors dt our millr will be looded occording lo rpeciGcalion3 qdoPtcd by thc Southern Gotifornio Reloil fumber Deolers Acsoci'rlion' ' ' ' SAVE llml -sAVl EXPEN3E-SAVE LABOR. We lood 'em exoclty like you wont'em' lhcy cqn be unloqdcd in o moller of minules.

GIUAIITY DOUGLAS FlR, WHITE FIR ond PINE

Dennir Gilchrisl, Scles ilcnoger

Sofuoods tool

l,:I.f1*t':fi1'"::

*4.' or I c&r-roau ' {hetnr" rust phone us ' ' ' PRospett 616l r{erds " n,,u^ -.:$.Ill-illl.=l"l,"i in stock in our

1\ ."..liispto?t"tir.tt'T.'::.:';ddtosetLining I\ brl"L.clas ttt- -^^illf Lulrruw'I\ Uo"'^.i"- RGo vo-irorn.ttt ""- ^a pL,l$osgs

oouetas riianO Pondetosa Pine

$[Ro$oos ttssR\ltg

$ESIPIITEL

$o\id HartiioO rtl au e anettine)

Historic Scrle Of Pine Timber ln Ccrlifornio

On January 27, 1954, rvhat u'as no doubt one of the l>iggest timber sales in history was closed in Los Angeles, California. The Fruit Growers Supply Company, which is the industrial end of "Sunkist," sold to the McCloud River Lumber Company, of McCloud, California, 1,500,000,00O feet of virgin pine timber on 82,000 acres of land in Shasta Count1., California from the famous Burney Tract.

The announcement of the transaction does not mention the money involved, but based on the present price of pine in that area, the total might well be one of the biggest, if not the biggest, money sales of standing timber in history.

There is likervise a large amount of standihg Fir timber on the same land rvhich is not involved in the sale, but renrains tl.re property of Fruit Grorvers Supply Company. This concern announces that it has under consideration the building of a plant at Burney, California, for the lnanu-

Albert H. Heller, manag'er, Hammond Lumber Company of Long Beach California, announced last month the expansion program of the Long Beach yard has been completed. The renovation included enlarged office space to adequately serve company customers. Complete inventories of building materials are maintained to take care of the demancl in the Long Beach area, according to Mr. Heller.

facture of a neu' type of container out of their Fir. This announcement is by H. A. Lynn, presider-rt of the compally.

Fruit Grovvers Sirpply Company orvns and operates three big sar,vrnills located at Susanville, Hilts. ar-rd \\restl'ood. California, and is reported to still have large stands of virgin timber behind all of these mills, u'hich they l'ill continue to operate.

McCloud River Lumber Company operates one of the biggest Pine mills in the 'country at N{cCloud, California, and Leonard Carpenter, president, states that they are verY happy to secure the nerv timber and thus "prolong our California operations for many years." It is said that the timber rvill actually give the NlcCloud mill a permanent timl>er supply. The Burney tract Pine has long been considered one of the highest-quality stands of Pine in California.

Hugh Pessner, \\rest Coast Timber l)roducts Agency, San Francisco, returned to San Francisco from Chicago on February 3. During his r'r'eek trip through the Cl-ricago area, he r,l'as accompanied by Bob Mosby, sales manager of the Ukiah Pine Lumber Company. Hugh's comment upon reaching his office in San Francisco: "So you think it's cold in San Francisco? Well. let me tell votr.......... !".

for inereased and customer satisfaction STOClt T]|E TOIIJER ORADES OF t'lEST COAST LUIY|BER

In these competitive times any savings you can pass along to your customers will bring you extra sales and customer satisfaction.

By selling the right grade for the right use... by selling the lower grades of lumber when they will meet the iob requirements, you can save your customers up to 25Vo. And as you point out the savings, remind your customers that FHA span tables list the appropriate use for No. 2 and No. 3 grades of West Coast lumber-as well as for No. 1 and Select Structural.

Complete your stock of lumber now! Carry all grades of West Coast lumber ...Douglas Fir, West Coast Hemlock, Western fied Cedar, Sitka Spruce.

WEST COAST LUMBER

nl,*&af *{e*/,".kLD.^*,*''R.€I edo* 5'*k* +,r^"i-

Predicts Even Greclter Plywood Sclles

The Douglas Fir Plywood Association, whi,ch makes its home in Tacoma, Washington, has issued a special blast to the trade, reporting on its record-breaking performance in selling in the past year, and outlining definite plans for even greater things in 1954. W. E. Difford, the farseeing and hustling Managing Director signs the literature, which also contains in booklet form their sales promotion progfam.

Douglas Fir Plywood, says Mr. Difford, sold 8,500 carloads more plywood in 1953 than in 1952, an increase of 20 per cent; certainly something to bragg about. And, he says, "the sales record of the past year was no accident. It rvas the stimulating result of a hard-hitting team of manufacturers' and distributors' sales forces joined more closely than ever before. Our part here at DEPA was to initiate and organize the sales-promotion programs; you distributors energized the promotions and carried the fir plywood sales story and sales aids to lumber dealers who sell the ultimate consumer.

"The greatest satisfaction of all to me was the way so many fir plywood jobbers and their salesmen took hold of the programs and fired up the dealers. To be sure, there were some rough spots time was short in some instances when we were shooting from the hip . . only about a third of the distributors made the most of the various programs we all learned some things and there's plenty of room for improvement.

"I'm tremendously enthused about the 1954 fir plywood program and anxious to give you a rather complete preview as the new year begins so you can plan your own full participation. I will keep you advised of the details throughout the year well in advance of the unfolding of the individual promotions.

"1954 Program. The meat of the 1954 fir plywood salespromotion program is first to create greater consumer acceptance and lead plyu''ood customers to retail lumber dealer yards. Second, rve vvill tell and show dealers why they will profit more by carrying complete stocks, including ample Exterior, to supply the greater customer demand.

"You and I know that for more than half of all the fir plywood sold, the lumber dealer is the first contact probably the only contact u'ith the consumer. The dealer is the X on the diagram n'here the sale is born or killed.

"Your job and ours in 1954 is to step up turnover of dealer stocks. So, the 1954 DFPA aclvertising-promotion program will give dealers strong support by hailing. consumers and repeating and repeating 'fir plyn'ood' and its uses so the term becomes a housel-rold r,r,ord. The program rvill give dealers sales tools and sales ideas, and point out the profit incentive in plywood. We are not going to neglect other plywood markets such as industrial and concrete form business, but the primary goal it to stimulate dealer sales."

TIIESE WIZAN,DS WITH WOOD

Get a well cleserved Trophy

For boosting the Busiuess

0f Browning & Brophy

Osklond, Gatif., Glcndqlc,

Deolers soy it's olmost mogicolthe woy oltthree of these United Stotes Plywood Products ore goining in populority.The first is Weldwood Glue...Americo's lorgest selling wood glire. The second is Firzite...q MUST for finishing fir plywood. The rhird is Sotinloc, which helps you cosh in on ihe big demond for noturol wood finishes. Eoch brings people into your slore... ond eoch poys you hondsome profits.

UNITED STATES PTYWOOD CORPORATION

lorgesl Selling Vlood Glue-

TUElDWOOD'

PrAsilc nEsN G 1U E

For making things or fixing things, recommend Weldwood Glue-for all wood-to-wood 'bonds and many other. uses. Makes joints stronger than the wirod itself. Mixes easilv with easily water. Stain-free. rot-nroof. hichlv water, Stain-free, rot-proof, highly water-resistsnt! For hobbyists, home owners. contractors, carpenters! In self-selling display cartons! l0c, l5c, 35c.65c. 95c; 5 lbs.. l0 lbs.. 25 lbs.

Blond or pickled eflectl coll for | 8ig demond for nolurol wood finishes, rells

WHITE FIRZITE" sliltlAc'

RecommendWHITE Firzite for magical woodsy effects on hardwood or soft. plywood or solid lumber, For light pastel tones, recommend WHITE Firzite

tinted with Colorsin-Oil. For soft wood and fir plvwood f,il. plywood inr jobs, recommend VHITE paint iohs, recommend w nt I l, Firzite as an undercoat, to help prevent grain raise or checking. (For soft wood or fir plywood sadn jobs, recomment CLEAR Firzite, to tame wild, unsightly grain. Over tlO million feet of fir plywood sold every week-what a market for Firzite!)

Thebigmodernstyle tr!

4E

natural wood finEE wood panelling and

ffi customers ask yo.u Wry wh-at t-o use, you'll .ry make friends bv re. commending SATINLAC. It biings

out and preserves the natural grain and color-beauty of any plywood or solid wood. Water-clear Satinlac avoids that "built-up" look. Easy to brush or spray; dries "dust-Iree" in 20 minutes, ready for next coat in 3 or 4 hours.

Colif., Porrlond, Orc.; Spokcne, Wosh., Frcsno, Cclif., Son Frcircirco, Cslif., Seorlle, Wcrh., lor Angclcs. Colif. Phoenix, Ariz., Culver Ciry, Colif., Son Dicgo, Colif., Socramcnto, Cqlif.

Paint,... Paint... ! Paint ln The Spring

The farmers of Kimberley, South Africia, had a terrible time trying to make a living growing crops in the rocky soil, and many of them gave up in despair, and moved along.

And all the time the "glittering stones" that their children were playing with in the yard, were DIAMONDS. But the farmers didn't know.

YOU are not still overlooking the diamonds of business in YOUR yard, are you, Mr. Lumber Merchant? Because the country is filled with those who ARE. And if you are still one of tfiose who just sell "lumber, shingles, cement, lime, and sash and doors," the chances are that you too, are in the class with the farmers of Kimberley.

This is the season when money is to be made from one of the biggest and best of these business "diamonds," PAINT. Of course, the old theory that paint was a spring and fall sideline strictly has been exploded long ago. The active merchant sells paint the year around; sells it for outdoor use in the spring and summer; for outdoor protection in the fall; and throughout the winter he sells it for indoor use, for brightening up everything within the home.

Yet spring-while it has ceased to be the ONLY good paint season-is still the BEST paint selling season, because it is naturally clean up, brighten up, and repair up, and polsh up and paint up time. Everyone gets the fever. The paint salesman simply ties onto the good old wheel, and helps keep it turning by furnishing paint suggestions, plans, ideas, and materials. That's all you have to do in the spring.

The house looks dingy, the fence ought to be burnished up, the yard furniture needs lots of green and white, the fliver shows signs of winter wear and needs brightening,

Smirh leoves FHA

the hen house needs a white surface the porch floor needs color and protection, everywhere you turn there is something that needs paint and varnish.

The lumber merchant who sells the lumber to make repairs, as well as build the new things, and who doesn't sell the paint and varnish also, is just a plain business "sucker," and that's all there is to it. There is just as much to be made in beautifying and protecting the surface of the lumber, the shingles, and the sash and plywood you sell, as there is in furnishing the stock itself. Th'ere isn't anyone else in on6half as good position to furnish the paint and varnish as the lumberman.

The paint specialists of the whole country have learned, and admit, that when the retail lumberman becomes a paint enthusiast, he is the very best of paint salesmen, and the most practical.

Stock paint and varnish, display it, boost it, tell your trade about it, offer some of it to every man who buys a board" stick it in your display window if you have one, display it in your office if you haven't a window, and get busy making people think of repairing, and painting, and brightening up.

For spring is here, and in the spring the young man, and the young wornan, and the middle aged, and the old-and the kids as well-like to see bright colors.

The poet may be right, and in the spring the young man's fancy lightly turns to thoughts of LOVE, but it SERIOUSLY turns to thoughts of BUILDING, and REPAIRING, and PAINTING, and that's where YOU get on, Mr. Lumber Merchant.

Personnel Ghonges

William }farrington, for the past seven years manager of The Diamond Match Co. yard at Quincy, Calif.. has been appointed assistant manager of the company's branch yard at Lodi. Robert Jamison of Valley Springs rvill succeed Mr. Harrington at Quincy.

William H. Smith, resigned today as Assistant Chief Appraiser of the Los Angeles office of the Federal Housing Administration, to accept a position as Appraiser with the Prudential Savings and Loan Association of San Gabriel.

INCENSE CEDAR

0ne from PINE REGION

Durob,le ond decoy-resistont light weight ond eosily worked receptive fo poinls ond sfoins of oll kinds this pleosonily frogronl softwood is in demond for o wide ronge of residentiol ond industriol construclion work.

This is bui one of ten fine softwoods from member mills of fhe Western Pine Associotion. All ore monufqciured, seosoned ond groded lo exocting Associofion dondords. Lumber deolers, builders, orchifecls qnd wood users hove found them dependoble ond besl for mony construclion uses.

IHESE ARE THE WESTERN PITIES

IDAHO WHITE PINE

PONDEROSA PINE SUGAR PINE

THESE ARE THE ASSOCIATED YIOODS

TARCH DOUGTAS.FIR

WHITE FIR ENGEIIiANN SPRUCE

INCENSE CEDAR RED CEDAR

TODGEPOTE PINE

Wrile lor lree illustraled

Focts Folder on lncense Cedor.

Address:

Weslern Pine Associofion, Yeon Building, Poillond 1, Oregon.

DAilT & Bl]$$til $Atil$ C0.

Douglos Fir - Redwood - Western Red

Cedqr - Pine - Poil Orford Gedqr

Shingles By

SHIP-R,AIL-BARGE

TRUCK AND TRAITER

Representing

Coos Boy Lumber Co., Coos Bay

Inmon-Poulsen.Lumber Co., Portlond

Coost Pocific Lumber Co., Eureka

Honley lumbcr Co., Eurcko

High Sierro Pine tlllls, Oroville snd olher

Nor'thern Colifornia ond Oregon lllllr

OFFICES

214 Fron0 Sl. sAN FRANCISCO II

YUkon 54395

812 Eost 59th St. I.O' ANGETES I Adoms 81Ol

WAR,EHOUSE STOCKS OF LUftIBER, PLYWOOD AND DOOR,s

2625 Ayers Avenue

TOS ANGETES 22

ANgelus 2-0890

l57l 5o.28rh 5r. SAN DIEGO 13

Frqnklin 7425

New Hqlf Million Dollqr Sowmill R.ecdy

The big, nerv, modern sau'mill plant of the Hansen Pacific Corporation at Fortuna, California, will be in operation on NIarch first, and will be one of the most up to date in the Fir industry. It will produce 40 million feet of lumber annually. and is being built at a cost of half a million dollars.

Says H. R. Hansen, president of the coroporation, the neu' mill contains the latest and most efficient type of heavy sau'mill machinery, will cut timbers up to 50 feet long, and u'ill specialize in Fir of all dimensions for the retail trade. He states also that tl-reir product will be sold through several rvell known California wholesalers, including their parent corporation, the Hansen Wholesale Lumber Corporation, of Detroit, rvhose California office at 1101 N. Bundy Drive, West Los Angeles, is managed by Edgar J. Irvine.

L.A. Hoo-Hoo Dinner Donce

John Lipani, president of the Los Angeles Hoo-Hoo club announced last week reservations are coming in fast for the annual dinner dance to be held in the Blossom Room of the Hollywood Roosevelt Hotel on the evening of February 19. "There are still a few choice tables available and rve hope the folks will call right av,'ay to assure success of this event," said John. Cocktail hour starts at 7:09 p.m. and dancing will continue until 2:00 a.m., said Jim Forgie, the clutr's secretary-treasurer. Make your reservations nor,l' by calling DUnkirk 2-7942.

Honor TOlh Binhdoy

Forty-five San Diego lumbermen and prominent civic leaders in Lemon Grove, California, held a luncheon party Tuesday, February 2, 1954, at Michael's Cafe in Lemon Grove to honor Steve Westover, pioneer Southern California lumber dealer, on the occasion of his 70th birthday. Max Goodwin, publisher of the Lemon Grove Review, was toastmaster. Mr. Westover is the oldest member of the San Diego luncheon club and has been identified with the lumber industry for over a half century.

Roberto Estudillo. owner of the Madereria-San Ysidro Lumber Company, Tia Juana, Mexico, attended and represented the many friends Mr. Westover has south of the border. A birthday cake featuring 7 candles was the paramount event of the luncheon and was presented to Mr. Westover by the group attending this gala affair.

Arch Kingsley Visirs €crlifornio

Arch Kingsley and wife, of Portland, Oregon, spent a two u,eeks vacation in the past month in California. They were at Coronado most of the time then stopped in Los Angeles and San Frar-rcisco on their way back home. In Los Angeles Mr. Kingsley rvas the guest of Gus lloover, and in San Francisco he visited with "Duke" Euphrat.

Mr. Kingsley is the owner and manager of the Kingsley Lumber Company, rvith a sawmill located at Linnton, Oregon, on the outskirts of Portland. He is the son of the late Ed Kingsley, a famous character in the Fir business in Oregon.

Cqrlow Gompony to Pioneer Production of New Door

Announcement was made February l, 1954 by Jack Carlow, of the Carlow Company, Los Angeles, manufacturer of doors, that his company is sponsoring the production of the 9/16" P G Sticking Door in cooperation rvith the Fir Door Institute. This will be stock sticking at no extra cost, according to Mr. Carlow, but will not conflict in any\vay with the regular production of other doors. At present Carlow Company schedule exceeds 10,000 doors weekly.

The Cutter Heads for this nslv production are being manufactured by the Tool Design and Engineering Company of Inglewood, California.

Srohl lumber Co., Inc., Ghonges Monogement

Announcement u'as made last month that the Stahl I-umber Company, Inc., Los Angeles u'holesale organization, had elected Dirk de Does president of the concern and Ken Tinkler to the post of general sales manager. lJoth men spent several years in the furniture manufacturir.rg l>usiness prior to taking over the Stahl organization.

Nlilan Michie and Bob Creelman rvill remain :rs salesmen for the re-organization firm rvhich specializes in the distribution of imported and domestic hard'n'oods ior the furniture manufacturing field. Offices and yard u-ill remain at 3855 East Washington Boulevard, Los Angeles. California.

Meetings of Building Moferiols Men

The Board of Directors of the National Building Material Distributors -\ssociation, meeting in Chicago on January 18. approved two national meetings in 1954, a Spring r.r.reeting to be held at the Hotel Statler in Washington, D. C. on Mav 3 and4, and a Fall meeting to be held at the La Salle Hotel in Chicago, Illinois on November 15 and 16.

At both meetings the first da1' l'ill be devoted to the business of the Association. rvith the second day featuring national speakers and open to manufacturers and guests.

Evqns Holds Annuol Outing

In January, the Western Division of tl-re Evans Products Company, Coos Ba1-. L)regon, celebrated its 25th anniversary. Emplovees' families and friends u''ere invited to a plant Open House on January 29th, and all 2\-year employees were the special guests at tl.re Coos Bay Chamber of Commerce annual banqtlet on January 28th. A special banquet l'as also arranged by the company for the 25-vear employees.

Evans is the world's largest manuiacturer of autorfiotive battery separators and :rlso produces plywood and lurnber products ir.r a rvide range of sizes and grades at its three \\rest Coast plants.

Over Million Housing Stqrts in '53

Housing starts exceeded the million mark for the fifth consecutive year in 1953 u,hen 1,102,400 new permanent nonfarm du-elling units were put under construction, according to preliminary estimates of the U. S. Labor Department's Bureau of Labor Statistics. The total rvas only 2 per cent under the final estimate of 1,127,000 for 1952-the seconcl best housing year on record; virtuallv all of the 1952-53 decline was in public housing. The all-time peak of 1,396,000 starts occttrred in 1950.

,t 7fu&a&itc B lu E DrAfiio 1{ D CEMENT PAINT CO]OR CARD gives consumer information; coverage estimates, recommendations concerning surface decoration and waterproofi ng.

for Blue Diamond Color Cards for distribution among your customers.

1650 IOUTH ATAIIEDA STREEI lo3 lNGEltS 5a, CAITTORN|A

FROTI THE FOR.EST 'NARKETS OF THE PACIFIC COAST We Bring You (HOICE LUMBER FOR YOUR (USTOMERS !

EXCELLENT SOURCES OF SUPPLY

PONDEROSA PINE

DOUGTAS FIR

SUGAR PINE STUDS

INCENSE CEDAR

PINE MOUTDINGS WHITE FIR

Offering Efficient Distribution io Retoil Deolers

Direct Mill Shipments vio Roil - Truck ond Troiler

TIIDDLtrON & BEIR,NE IU'NBER CO.

tYtE M. BREWSTER Ilonoger

Southern Colifornio Sqles Ofice

127 Eosl,Dyer Rood, Sonlo Anq, Cqlifomiq

Phone: Klmberly 2-4717

TWX Sonio Ano 7135

W holessle. Lumber Distribation

Generql Oftces

lO24 Tehomo Slreel, P. O. Box 734

Redding, Coliforniq

Phone: 2940

TWX RG 49

THOru$ "rOM" ROLUNSON llonoger

Boy Areo Soles Ofice

l2O4 Burlingqme Ave.

Burlingome, Colifornio

Phone: Dlomond 3-3697

TWX Sqn lfloleo 33'

Kfo talter WhaI Ofrers Sar

lT's TltE G0RE Tll[T ilIIES THE St[B II(l|lR

\7e face our FAMOUS INTERLOCKING FULL-FLOAT' ING 10070 S(/OOD CORE with FORESTBOARD to Produce the leader in the ECONOMY price field.

A Saving on every step

Easier to paint-litewood

Easier to hang-works like wood

Easier on the purse-low cost

PLUS the same guaranteed high quality that is built into our Mahogany, Birch, Ash, and Gum doors.

Moisture controlled

Lumber Vented top and bottom

Union Made

OSTTIIIG

(tomlcr, Southcrn Colifornic Doot lntfitul.-all doorr guorantccd)

FLUSH DOORS

El tonte, Golifornio CUmberlotd 3-4276

TITAIIUTAGTURII{G GOMPATIY

2tlllo North Ghico Avcnuc FOrest o.2635

Riverside Hoo-Hoo Glub Holds Meering

The Riverside County Hoo-Hoo Club held a successful meeting on the evening of January 22, 1954 at the Fireside Inn, Highrvay 99, in Beaumont, California. Don Derbes, vice president of the organization pr'esided in the absence of President Stark Sowers. Forty members and their friends turned out for the event and heard an outstanding talk by B. D. Danchik of New York City on the "Fundamentals of Salesrnanship." It lvas a most constructive talk featuring present day rnarketing conditions and rvas enjoyed by all in attendance.

Members of the committee responsible for the entertainment and door prizes of ten-pound hams to the lucky members, included Warren Haskins, secretary-treasurer of Inland l-umber Company, Bill Davidson, Dill Lumber Company of Arlington, Harry Blylie, Arrou'head Lumber Companl'. San Bernardino and Frank Cooper, of the Vailey Lumber and Supply Company of Indio.

Horbor Plywood Gorp., Sqn Frqncisco, Adds FORMICA Line

George \\rhite, manager of Harbor Plywood Corporation, San Francisco, has announced that both Harbor Plyr,'r'ood Corporation in San Francisco and Oakland, have added a complete stock of patterns and sizes in the FORMICA "Sunrise" line and have already started to promote this line among the lumber dealers in Northern California. FOR\IICA comes in 31 new, beautiful colors and patterns, is st1'led by Raymond Loewy Associates and is aimed directly at the "Do-It-Yourself" market.

Joins Sqles Sroff

Ray Wiig, general sales manager Soutl-rern California Lumber Sales, Monrovia, California, announced last month his firm had increased its staff to take care of expanding customer service and sales.

Ed Mellinger has joined the firm as salesman to contact industrial and woodrvorking accounts in Southern California, Nevada and Arizona. He is well known in the industry having spent several years in the plywood and door business.

Paul Waters has been appointed auditor-accountant and Roberta Kinkade has been named secretary-office manager for the Monrovia office.

During tl-re latter part of January Ray Wiig and Ed Mellinger made a survey trip to the mills. Enroute home tl.rey contacted dealers and industrial accounts in Nevada, Arizona and Southern California.

Wolter Johnson Re-Elected

Walter S. Johnson r,vas reelected president of the American Forest Products Corp. at the board of directors'organizational meeting yesterday.

Directors also declared a dividend of 50 cents, payable March 12 to holders of record February 25.

Other offlcers elected yesterday were Charles T. Gray, executive vice president, and the following vice presidents: William tr. Arblaster, L. Rief Osburn, Harold J. Ford, Lawrence Wilsey. Elected secretary-treasurer rvas Joseph A. Be Maria.

WHOLESATE REDWOOD DISTRIBUTORS

Hobbs Woll hove been shipping Redwood lumber to reloil

Deqlers since 1865

Q""1. &sn Q""1. Jhll;ns

Snrnl"p Q""1, {u*bn,

You con depend on Weslern for QUAUTY REDWOOD-Uppers or Commons-Any.Grode, Size or Thickness qvqiloble for immediote delivery. Douglos Fir, Pondeross qnd Sugor Pine corried in stock for [.C.[. shipment from our Los Angeles Yqrd-in foct oll species of Pqcific Coqsf Lumber Products moy be obtoined in ony QUANTITY desired when you coll

AN gel us 2-4148

We speciolize in Cuslom qnd Detqil Milling-ond ln-Tronsit Milling. Modern Mochinery, Skilled Croflsmen ond Precision hondling meon fosler service ond greoler profits! lef us hondle your mill-work problems for you ond ossure cuglomer sotisfoclion.

WESTERN CUST'OM MILI,, fnc.

Direct Mlll

423O Bqndini Boulevqrd, Los Angeles 23, Colif. Truck and lraller WHOLESALE ONI,Y l,.C.l. Shlpments

Hcrrdwood lnteriors For The Home Are No Drecrm

(The follozuing article by Fred S. Losch of E. I. Stanton €r Son, Los Angeles, deals w,ith Stanton's "Stanwall" and otlt,er lmrdwood poneling, and is adtlressed to tlte lumbcr dealer.)

There is a tremendous untapped market for hardwood wall paneling. It is a market that has existed since the day that man first started to build dwellings of rvood. Throughout the centuries, however, beautiful paneled walls have been a luxury-many wanted them, but ferv could afford them. Many historic examples that exist today are to be found in the ancient castles and chateaux of the nobility, and in great old churches.

This picture began to change in 1935. At that time E. J. Stanton & Son began a development that l-ras placed all of the beauty and rich elegance of hardr,r'ood paneling within the reach of most home builders. Today it is possible for the builder to include hardwood walls in his house plans at a cost that 'compares favorably with painted or papered plaster rvalls. E. J. Stanton accomplished this with a "packaged" paneling called "Stanwall."

Formerly, solid hardwood paneling was considered too expensive for the average budget for a number of reasons. Every job rvas ordered individually, requiring special mill runs. The paneling was usually seleeted from the top grades oI lumber, milled to 3A" thickness and ordered on a specified width and length basis. Special run mouldings further added to the cost of the finished installation. As a result of these factors, few lumber dealers carried a stock of hardwood paneling in any species.

Stanton has solved most of these problems in the manu-

facture of Stanwall. They get tu'ice as much square footage of paneling by producing trvo /t" panels from the same ra\{'' lumber formerly used. Random u'idth and lengths make it possible to use almost the entire product of the tree, thereby lowering the price per square foot to the consumer. The much lolr'er costs of mass production are gleaned by producing many thousands of board feet of paneling at a single time.

These factors combined brought the price of the product do.ivn. Stanton & Son lr'ent further and designed a paneling that lowered the cost of installation, by making a paneling that almost anyone can install. It is end-matched, to provide a continuous wall. A long lock-joint nailing flange was developed, which effectively hides all nails. Finally it is sanded satin-smooth, so the user need only apply a finish.

Low cost and ease of installation have made it possible for almost every home builder to have solid hardu'ood n'all paneling-and almost every home owner rvants some. The potential market is tremendous. With over a million nelr' homes being built every year, and countless old ones being remodeled, it requires only proper merchandising to make hardwood paneling a part of every home. In order for the retail dealer to make the most of this boon.ring market, it is necessary to provide that all important "proper merchandising." through the follorving proven principles:

(Continued on Page 34)

Scclion of thc Bokcr Hordwood lumber wollr orc of hordwood poneling.

Ircd 5. torch

fhir ottroctivo rc:identiol living room is finishod in hordwood poneling.

Co. ofiice ot Son Diego. fhe inlerior

We now carry the following Baxco Pressure Theated Foundation Lumber in stock at Alameda and Long Beach for immed.i.ate sbiprnent to dealers: Douglos Fir 545 AIS 2x4,2x6,2x8,2x1O, 3x4,3x6,4x4snd4x6.

Special sizes will be purchased from local stocks and pressure treated without delay.

$?'e offer prompt custom treating service at both our Alameda and Long Beach plants. Your lumber can be delivered to us by truck or treated in transit in carload quantities. Consult us for additional information.

Baxco Pressure Tieated Foundation Lumber is impreg. nated with preservative salts in accordance with Fed. Spec. TT-tV-571c. It is approved by FHA, Uniform Building Code - P.C.B.O.C., State Architect for mudsills in School Construction, and U. S. Governmenr Specifications.

Orrlpr, t/4tu4+h ouh rie.'?e.tl 5"1"4 hlhcp

JflRaxtera(b,

Ifirnsul Blsnket Insulction

US.G. Insulcrtion kod.

Quietone Acoustical Tile

U.S.G. Structobocnd

7e" Firestop Bestqrcll

Hollywood Comb. Doors

Nudor Sliding Frqmes

Screen Doors

BUItDIl{G

Superior Scrsh Balcmces

Acme Scsh Balcmces

Palco Wool-Rock Wool

Gilbretrth Lurnber Seals

Woodlile Products

Booling Produc'ta

Building Pcpers

MATERIALS

Masonite Products

Celotex Products a Crypaurr Products

Upeon Products

Plyurood-Ncils

Sisclkrdt

l{ow aYailable dealers from California pla

to lumber 0ur two

Guorontee Plywood Prices

The largest producing firm in the Fir plyr,r,ood business, U. S. Plyrvood, has announced a guaranteed price for its product for all of 1954. Two smaller western concerns, one in Oregon and the other in Washington, set up guaranteed prices for the first quarter.

Spokesmen in the industry saw the move as one that "could be a very stabilizing factor." But they questioned whether any manufacturer could predict the cost of production to a degree where price guarantees could be set up for as long as a year.

S. W. Antoville, president of U. S. Plywood, announced that the mill prices above which the firm would not go, .short of "contingencies beyond its control," would be based on $85 per thousand square feet for the basic fu inch A-D grade. the current price.

The tvi'o companies following suit were the Vancouver Plyu'ood Co., producingTS million feet annually at its Vancouver, Wash., plant, which announced a guaranteed price to last until April 1, and the Evans Products Co., with two western Oregon plants, which took similar action recently.

Reason for its guarantee, U. S. Plywood said, was a desire to stabilize its prices for the "benefit of tl-re many industries using plywood and the 30,000 lumber dealers marketing it to contractors and the fast-growing 'do-it-yourself' market."

Douglas fir plywood prices have changed 39 times since 1949, a spokesman for the company said.

Horbor Lumber Compony, Son Froncisco, Exponds Soles Force

Isaac "fke" Zafrani, orvner of Harbor Lumber Company, Inc., Powell at Embarcadero, San Francisco, recently announced the addition of Tom Tomlinson and W. T. "Bill" Scanlon to the Harbor sales force. They will be active, along with Mr. Zafuani, in both buying nnd selling of Harbor's operation.

Tom Tomlinson is lvell knorvn in lumber circles in the San Francisco Bay Area and the Pacific Northwest. He formerly had been sales manager of \\rholesale Lumber Distributors, Inc., Oakland, for 12 years.

Bill Scanlon, p:ior to his present association, had for many years been with the Inspection Bureau of the U. S. Army Engineers.

Lou Hollond Joins Sroff Of Tqcomq Lumber Soles, Inc.

Art Penberthy, head of Tacoma Lumber Sales, Inc., Los Angeles, announced the first of this month that Lou Holland had joined their staff and 'w'ould cover the dealers and industrial users of Redwood, Fir and Plyrvood in this area. Mr. Holland is well known to the trade throughout Southern California, having spent several years rvith Western Hardwood Lumber Company, E. K. Wood Lumber Co. and Roddis California, Inc., before joining Mr. Penberthy and his organization.

BOARD

PRODUGTS El{GIl{EERED T(|R SPEGIFIG USE

TEMPER.TREATED

It is tough-not brittle. l,/8", 3/16",1/4";4'wide up to 16'long

FORALT

Satin-smooth both sides

Doorstock in thicknesses: 3/8",1/2",5/8",3/4"

TEE-N-GEE

Tongue and groove panel l/4" thick-t6"x&'

FORESTEX

Striated hardboard for exteriors and interiors. 1 / 4"-4'x8'

PUNCHED BOARD

Holes clean and accurate

Va" -4' x8' -Temper-Treated 3 / 16" diameter, l" center

BUDGET RACK

Convenient small pre-cut panels

Other Forest Boords

Standard F orest Board, l/8", 3/ 16" and l,/4" thicknesses in panels 4'wide up to 16'long.

Thriftwood, | /4", 4' x4', 6' and 8'.

U nderlayment, 7 /32" precision thickness in panels 4'x4'.

Hqrdwood Inferiors for fhe Home Are No Dreom

(Continued from l'age 30)

The dealers must l>e able to sell from an .ample stock of paneling and trim. \Ianv customers n.ill not u-ait for delivery, and if the panelirrg is not inrntediatelv available. the sale r,vill go to a less profitable wall coveritrg o:'lost entirely to a corllpetitive stocking <lealer. ,\ strggesterl quantity is 3,000 feet, ct-rmprisecl clf four species of hardu-ootl. These u'oods sh<,ruld be selected for a variance of ccllor and grain characteristics that u'ill enable vour cttstot.ner tcr choose a rvood suitable to his particular desires. The dealer cost on such a stock rvould approximate $650.0O.

The major value of solid hardu'ood paneling is its beauty. It must be seen to sell-and seen rvell if it is to sell r'vell. Permanent built in 'lr'all, or counter front displays are best to promote paneling sales. As shorvn in the photographs accompanying this article some successful dealers have special paneling display rooms, rvhich, of course, is ideal.

The average layman thinks in terms of high prices when solid hardwood paneling is mentioned. A quotation of "three hundred dollars per thousand" can sound like a high price to him-certainly higher than 30 cents per square foot. Quote by the foot to begin with, and then get the approximate dimensions of the area to be covered, so that you can calculate the ictual cost of the job. Take time to go over your customers' plans and offer suggestions that rvill give him the best possible installation-from a profit standpoint you will find it is time well spent. Often, if the economies of a hardlvood paneled r,vall, compared to the upkeep on painted or plastered walls, are pointed out to the customer additional rooms are often paneled. Hardrvood increases the value of any home.

The "do-it-yourself" user accounts for a major portion of building material sales today in all categories. Talk up the ease of applying hardwood paneling over plaster or other conventional rvalls. Additional care should be taken in instructing the home carpenter as to the application of the paneling for many fine jobs have been ruined by imprt-,per finishing.

Although residential construction accounts for the major paneling market, the dealer should not overlook the large, very profitable commercial jobs that are continualll- developing in his trading area. These jobs afford the dealer a chance to do a real selling job-one that u'ill pay hinr r'r'ell.

The building material dealer can create a new, added source of steady profits, by STOCKING, MERCHANDISING AND SELI-ING solid hardu,ood r,vall paneling.

Appoinred Soles Representqtive

Pete Speek, has been appointed lumber sales rep:esentative for the Humbolt Lun-rber Division of Roddis California. Inc., l-os Angeles, according to Ed Halligan, lnanager. Pete rvill cover the Southern California and Arizona territory for the firm. Speek has been identified itt lttmber sales in Southern California for many years and has a h<-rst o[ friends in the industry. He takes the place recer.rtly vacaterl by I-ou Holland, formerlY sales manager f.r IIunrllolt in tlris tcrritory.

Foresl Grove, Oregon

BEADY $tRvr

PTACE YOUR ORDER WITH OI'R SAIES REPNESENTATI\IE d INSUNE SATISFACTION WITH DEUVERY-SHIPPING RAIL cmd TRUCK WHOI^ESAI.ERS & EXCIUSNTE MItt AGENTS AIt OIIR SAI^ESMEN HANDLE Att OUN IJNES

TED WASSARD

8OI NINTH STREET SACRAMENTO GILBERT 3.I74I

WHO'S THR,OWING PARTIES

tN YOUR HOIIE?

Would you eant to p.y lor a PartY lile thid Tsnite! caa eaioY thcm' relves il your homFat yout e:PeDle -unlerr you bar them lor good with rot- ard terite-ptool Wolmanized' lumber.

Tte prerewative rdtr ilWolnarizod pururc-treatcd lumber are lorced d€ep into thc wood...aot iuat bnabed oa. Tbir giver ertra value in psotoq' 6on that will not diminigh with age.

Whel you uae Wolmanized lumber i! tbo t nit€ "Dauger Zone"-the lwct 20% ol your houatYou erioy p.nuoDt Prot€ction lor lere than 1l oI lhe cort ol your bome. And lfYol' manizcd luuber lr clear, odorler, paintrbl..

Arh your lunber dcaler to tell You all about Wol. maaizcd prcr. tura.troatcd lumber.Orwite lor ourlreo lold. cr, "lVhen you Build or Rcon-

rO^

/i"i,ri,A\E\ roor to. t^h uod.6o.L\,\!1 r Ld.arit.' gdu.. "wohonir.d"

\:j:/ Fa.t6.f,.6tod turt'..

f,rnerican Lrlrnber & Trearlrrg Go.

llll Wll.hlr.8lvd.

l.t Ang.l$ 17, C.llfornl.

Wolmanized

g r.essurrgflr"rerei"''" &sds##ffi#tr

You'll do them a reql fovor when you coll lheir ollenlion lo Wolmonized* prelsure.lrecled lumber.

More thqn 190,000 fqmilier in lhe greot Soulhwerlern morkel resd mer3cge3 such q. thir in SUNSET. fhey ore being odvised regulorly thot termit6 worrier end when Wolmqnized pro33ure-lreoled lumbcr ir used in home con3lruction.

They'll be q3king you obout Wolmonized lumber. Be certoin lhot you cdn tell them how qnd where it cqn be u3ed in lheir homes.

GLEN BUTTER 9928 99TH AVENI'E OAKLAND rocKHAvEN 2-4412

PONDEROSA d SUGAR PINE

HEMLOCK SPNUCE

HAt J. ROBER,TS

II4 ANITA COUNT NILES Phone: OAf,IAND f,ocKHAVEN 2-4412

DOUGI.AS FIN WHNE FIB

EWING STEWART 204 N. CONEIO STBEET rnoDEsro MODESTO 3-7126

JOE PETRASH 4230 BANDINT BLVD. LOS ANGELES ANGELUS 3-6951

Write for this free booklet,"Wolmanized PreggureTreated Lumber Keeps Ligbt Construction Strong" which givea the facts about Wolmanized pressure. treated lunber lor builders and contractors.

Wolmanized

# PREssuRE ff rrror# us?'' o' ffi.ffi

&*#sFs#ffitr

American [urnber & Treating Go.

lllS Wilshire Blvd.

CEDAR REDWOOD

Bea,r4fr \a) plus a, Big Bonrrs

Fu nit ure- Qvollty Wood W inbws look right for homes and theY are right. R'O'W offers the warm enduring beautY of wood in a full range of architectural styles. Modern R'O'Ws eliminate the problems of corrosion, rust and condensation'

Johns-Mqnvi Ile Reports Record Scrles

Nerv York, Jan. 27-In 1953, for the fourth successive year, Johns-Nlanville sales volume set a new high record, I-. NI. Cassidl', Chairman of the Board, told stockholders in tire companv's 95th anniversary report mailed tonight.

Sales were $252,642,136 in 1953, compared u'ith $244,707,54O in 1952.

Consolidated net earnings of Johns-X{anville Corporation in 1953 were $19,66I,112 or $6.20 per share of common stock compared with $22,b19,951 or $7.14 per share in 1952. The 1953 earnings u'ere equivalent to 7.8 cents in the sales dollar.

Dividends of $4.25 per share were paid on the common stock in 1953, the same amount as in 1952 and 1951. Dividends paid in 1953 amounted to $13.172,699. There v'ere 3,172.084 shares of common stock outstanding at the end of 1953, compared with 3.16f'544 at the end of 1952.

Before taxes of all kinds, 1953 earnings r,vere $40,397,510, which rvas $5,285,834 less than in 1952.

All taxes in 1953 amounted to $20,736,098, including $15,000,000 levied on United States and Canadian income. In 1952 taxes u'ere $23,063,393, including $17,110,000 levied on in.come. Excess profits taxes in 1953 were $370,000, compared u.ith a refund in 1952 of $580,000 of excess profits taxes due to a carrv back credit.

Neu' projects during the year includecl completion of nerv facilities for the manufacture of moulded packings at l\fanville, N. J., Flexboard and corrugataed Transite sheets at Pittsburg, Calif., and Transite pipe at Toronto, C)ntario; virtual completion of additional facilities for floor tile at Manville ; partial completion of equipment for nelr' types of inclustrial insulations at \\'atson. Calif.; ancl the start clf expansiorr of friction materials facilities at Waukegan, Ill.

Exclusive Palenled C.onslrucliolr permits quick removal. Springcushioned metal guides prevent I sticking or rattling-insure a j permanentyear-roundweather seal. Repeated checks find first R.O.Ws functioning perfectly after L2 years of service.

E. M. Andrews Joins Levinson

E. M. Andrews, formerlv manager of Capitol t'lvu'ood Co. of Sacramento has joined the sales clrganization of Benj. Levinsor.r & Co. oi Seattle. exclusive \\'estern sales representatives for nrarruiacturers of cloors, harclu,ood anrl softu'ood Dlvluoocls ancl relatecl rvood products.

"lrcl" as he is knorvn to his nranl iriends in \\;estern building supply circles. 'rvill heaclqu:rrtcr ir.r Denver from where he rvill call on the trade irr Colorado. \\'voming. Eastern Nlontarr:r. N,rth rrntl South l)akota and \\'esterrr. Nelrraska.

The Necessary Foundation

If you saw a blacksmith start making a horseshoe, and trying to pound one out of a cold piece of iron with his hammer, you'd think him a fool.

If a barber started shaving you without preparing your beard in any way for the operation, you'd want him locked uo for a half-wit.

Yet the world is filled with business men who haven't yet learned that when they send their men out to sell goods, without preparing their customers for their reception, it is just like such a blacksmith and such a barber. What heat is to that iron-what softening is to that beard-the warmth ,and{riendliness of intelligent customer preparation is to the selling business.

Long ago Bud Fisher pictured Mutt and Je,ff in prison, and -Ieff was cracking away at a big rock with a hammer. He hit it many times, but never even nicked it.

Then Mutt grabbed the hammer, gsve it a mighty swing, and smashed the rock into bits. ,,That was easy enough,', said Jeff "after I got it all softened up for you.',

Every man who has something to sell to the public, needs practically in his business something of what the fire does for the blacksmith's iron, the lathering does for the barber, and what Jeff did for Mutt.

He needs a foundation of acquaintance, of interest, of respect for his firm and his goods, before his salesmen call.

What are YOU doing?

A client of ours bought one of our best and most ex-

pensive advertising spaces. He used it three issues. Then he told us that while he likes the copy for the space, it was more expensive than his business justified, and he would 'drop out for the time being, and perhaps use smaller and less attractive and expensive space. He tried that ONE issue. Then he came in and signed a contract for the space he had previously used, explaining that his salesmen had complained in unison of their dropping from the attractive space, expressing the opinion that the initial advertising has placed them in a position they could not afford to jeopardize, and basing their; opinion on remarks from their trade.

This is an actual happening.

Our advertising has given them what we call "Customer preparation." Think this problem over, Mr. Manufacturer or distributor who questions the value of such publicity.

All-Wood Trucks Stond Tests

Washington-Ten months of rigorous testing over tortuous types of terrain at the Army's Aberdeen, Maryland, proving grounds have failed to halt the continuing high service performance by the three all-u'ood truck bodies developed and constructed at the laboratory of Timber Engineering Company, research affiiiate of National Lumber Manufacturers Association, according to C. A. Rishell, research director.

President Ccllls On Public qnd Privcrte Enterprise To lmprove Nqtionql Housing

\\rashington , Jan. 25-President Eisenhower today called for an overhaul of the nation's housing program, putting chief reliance on private enterprise but asking 140,000 new public housing unils in the next four years.

In his fifth special message to Congress, Eisenhower urged a "new and experimental" Iiberalization of Federal mortgage insurance to help wipe out slums and make home ou'nership possible for millions.

One nerv feature of the Eisenhower program was proposal for liberalized credit terms for the purchase of houses.

his old

He stressed twin goals: "Good housing in good neighborhoods for all Americans; and a continued "high level of housing construction" as a bulwark of prosperity..

Though he asked for 35,000 subsidized dwellings a year, compared with 20,00O now permitted, Eisenhower spoke against any program that rvould "make our citizens increasingly dependent upon the Federal Government to supply their housing needs."

He declared:

ior our people.

Ncvertheless he asked Congress to earmark $950,000,000

for grants and loans to help cities renovate slutns or eradicate them.

The long message also recommended:

Easier Federal Housing Authority (FHA) borrou'ing for repair and maintenance.

Liberalized credit on the purchase of old houses.

More flexible interest rates on FHA and GI home financing, to insure that mortgages remain an attractir-e investmeni.

A gradual withdrau'al of Government frotl its rt.rle.as a supporter of the mortgag'e money market.

The eight-point White House program was less specific than the December 15 report of the President's aclvisory comrnittee on housing, on which it was based.

The committee, headed by Housing administrator Albert M. Cole, called for this kind of experimental program rvhich, if successful, might eventually replace subsidized housing: No-down-payment, 40-years-to-pay mortgage insurance by the Federal Housing Administration on inexpensive homes.

This would be coupled 'n''ith a lease-and-purchase plan whereby FHA would help builders put up rental dn'ellings whos;e occupants, when financially able, could buy them withc,ut down payment, paying for them like rent.

Eisenhower's request was less radical. He asked "long-

can best be made by competitive economy and finan'cing homes The Dependoble Wlrolesoler W. f,, GooPER lilttottsalu Luurnn Gotuplnr PONDEROSA PINE DOUGHS TIR REDWOOD

term loans"-presumably longer than the 25 and 30 year repal/ments now permitted and "a low initial payment" on both neu, and old houses. Families displaced by slum clearance r'r,ould be eligible.

Not until these programs "have been fully tested and by actual performance have shown their success," he told Congress, should the nation drop public housing.

The message stressed slum clearance, slum prevention, and the rehabilitation of blighted neighborhoods. The President, noting that 19,00O,000 city dwellings are more than 30 years old, said:

"Our housing deficiencies continue to be serious. Millions of our people live in run-down, declining neighborhoods. The national interest demands the elimination of slunr conditions ."

He called for "early and favorable consideration of these proposals:

1. Slum clearance and neighborhood renovation:

Seven hundred million dollars in Federal loans and $250,000,000 in grants to cities to remove, corre,ct or prevent neighborhood blight.

FHA loan insurance to enable home owners to rehabilitate and modernize their houses with loans from banks.

A $5,000,000 appropriation to help smaller communities drar.r plans for slum prevention.

2, Conservation of existing housing.

Anrendments whereby buyers should be closely controlled.

Approval of these recommendations will correct the most serions defects of the present mortgage purchasing operations of the Federal Government and will authorize an effective secondary market facility, replying primarily on private financing. It will also provide flexible authority under which the Federal Government could directly purchase mortgages, should economic conditions and public intercst indicate the need for such action.

Lerreft Appoints Sqles Monoger

Joe Terrell, president of Lerrett Lumber Company, Los Angeles, announced last month his concern had established office and yard facilities at the southwest corner of Del Amo and Alameda Boulevard, Compton, California. The new location offers unlimited storage and milling facilities, he stated.

Don Muller has been appointed sales manager and will cover the Southern California and Arizona territory calling on retail lumber dealers and industrial users of Redwood.

Muller joins the company following l5 years' experience in the lumber industry and formerly handled sales for Lerrett lr'hen the company maintained yards in Los Angeles. He has many friends in the industry.

"We are going to distribute quality Redwood and Redwood siding at the wholesale level in L. C. L. shipments regardless of the quantity desired," said Terrell. "We have adequate inventory of all yard stock to take care of the retailer's needs quickly and efficiently," he continued.

Don Muller maintains residence with his family in Laguna Beach, California, and is prominently identified as a deep sea fisherman and sportsman.

Delayed deliveries can mean the difrerence between profit and loss in many a lumber or building -aterials yard. Calaveras keeps faith with its dealers by operating the largest company-owned transport fleet in northern California on split-second schedules to fill its delivery conimitments.

Take advantage of this unusual service. It will save customers and make money for you!

R.eioins Soles Sroff

Tom McShane has rejoined Blue Diamorld Corporation's sales staff after completing an overseas tour of duty n'ith the Army in Korea.

He u'ill be assigned to Blue Diamond's Northern California district sales office in Daly City, rvhere he u'ill u'ork l.ith District Manager William E. Chichester.

McShane served mainly with the 802 E,ngineers building airfields in Korea during his 2l months of active duty. He is a graduate of the Davis Campus of the University of California.

Prior to being called to active duty, McShane had represented Blue Diamond in the Fullerton-Norrvalk area of Southern California.

Ella Shelton and Jane Adams, charter members of the Los Angeles Hoo-Hoo-ettes, have compiled a complete historv of the club in book form so that the organizdtion will have a permanent record of all activities since its inception thr€e years ago. The Hoo-Hoo-ettes were established in 1951 bi' a group of Los Angeles women engaged in the lumber business and have the distinction of being the first club of its kind in the u'orld.

Celofex Reports Record Soles

Chicago-The Celotex Corporation reported the highest annual sales in company history in the year ended October 31, 1953, and O. S. Mansell, president, predicted a sustair.red market for the company's fibreboard and other building and acoustical products in the cnrrent year.

Net sales totaled $59.980.026. compared with $52,032,189 in thc preceding year rvhen a strike in the company's rnaiu plant adversely affectecl productiorr, sales and earnings.

Net earnings after all charges and income tax provisions were $3,024,844, as against $1,612,043 the year before. After pre{erred dividend recluirements, the latest year's earnings were equal to $3.05 a share on 905,472 shares of comrnon stock outstanding, as against $1.49 a share on the same number of shares in the preceding year.

Working capital at October 3l totaled $13,083,453, compared with $11/43,213 on the saure date a year before. Current assets ivere $18,794,999 and current liabilities $5.711.546. a ratio of 3.29 to 1.

"In our opinion, in 1954 the level of nerv building construction and repair and remodel activity rvill cor.rtinue at a ratc which will proved a sustained market for our products," Mansell said. "Also rve expect an increased use and consequent larger market for acoustical materials ar-rd greater as well as more diversified demand for our products developed to serve the non-building field. We therefore look forward with confidence to favorable operating resttlts for the coming year."

Tom l/lcShonc

Oqklond Hoo-Hoo Glub No. 39 Plqns Dinner Donce

Bob Hogan, Hogan Lumber Company and president of the Oakland Hoo-Hoo Club, has announced that Oakland Club's next event will be an annual birthday party for the past presidents, a dinner dance affair, to be held February 26 at the El Nido Rancho, between Orinda and Lafayette. Herb Farrell, Hogan Lumber Co., is general chairman for the party which is scheduled to get under u,ay at 6:39 p.m.

The ticket chairman is John Enright, Strable Lumber Co. and the assistant chairman is Chris Sechrist, Sun Valley Lumber Co., Lafayette. Tickets are also available from the following: Kermit Noble, American Forest Products Corp., Newark; Bill Friborg, Hill & Morton, Inc., Oakland; Ev Lewisl Gamerston & Green Lumber Co., Oakland; Bob Meyers, llome Lumber Co., San Lbandro; Bill N{cCubbin, Cords Lumber Co., San Francisco; and Hollis Jones, \\,'esttern Door & Sasl-r Co., Oakland.

Southern Goliforniq crnd Arizonq Visitor

Del Travis, president of Travco, In,c., San Jose, recently spent a week in Southern California visiting customers and Travco's Southern California sales representatives. He then visited Pheonix, Ariz., rvhere he called on the trade and vacationed for two weeks, sharpening up his golf game which is a warning to the members of Dubs Ltd. in Northern California.

According to Mr. Travis, trade accounts encountered during his visit expressed optimism for the year of 1954, and many are more active than they were at this time last 1'ear.

Allied Gredits Predicts Possible Building Boom

San Francisco-At a meeting of top management with local officers of Allied Building Credits, Inc., R. D. Syer, president of this nationwide organization with 35 offices, predicted increased business for those concerns which aggressively go after business rvith a definite plan and program.

Mr. Syer emphasized that a definite plan and a program of teaching personnel to merchandise materials and services on the easy selling level is an absolute essential to share in increased business. "With proper planning," Mr. Syer said, "the largest volume of modernization and repair business in history is possible this year for the light construction industry."

H. G. Keller, vice president and manager of Allied Building Credits, office at 1265 Market Street in San Francisco, announced after this first meeting that his office would be available to all Building Material Suppliers in this area to develop a plan and a program for them to meet business conditions during these changing times. Mr. Keller said that he would gladly send trained men to interested concerns to show their personnel how to make Time Sales on the easy selling level.

Maurice Phipps, yard superintendent, The Phipps Company, Los Angeles car unloading and milling company, is the proud parent of an 8 pound 4f oance baby boy. His 'ivife, Helen, presented him u,'ith Jeffrey Alan Phipps Tanuarv 22.

Sptcial Jooouncenrent 9o, ["ul

CARTOW COn^PANY, A Member of The Southern Colifornio Door Institule, is Hoppy To Co-Operote Wilh The Members of The Fir Door Instilute in Sponsoring lhe 9/16 inch P G Sticking Door. This Will Be Stock Sticking with the Corlow Compony Efieclive lmmediotely ot No Exrro COSTBEAD ond COVE STICKING Wltt ALSO BE AVAILABIE.

Phone

ADqms 4-Ot 59

The "Jel" 19/15" PGI

ls An Excellent Decorqlor Door

lf,embt Sogthern, Csllfiornio Door fnstltufe

Ask For The Corlow ttJel Doortt

Unlimifed Production Copocify

CARTOW CO'NPANY

Manuladurers & tobbers - Pine Doors, Millwork & Hardwood Flush Doors

Union Mode

738 Ecst 59rh Sreet, Loi Angeles l, Coliforniq

Wholesole Only

NAHB Elects Hughes Presidenl-

Mqnilow Firsr Vice President

The NAHB Convention, attended b1- a record cron'd of 20,000 persons from every section of the United States, also elected Nathan Manilorv of Chicago as first vice president for the 1954 term.

Hughes, a native of the Texas Panl-randle, makes his home and business headcluarters in Pampa, Texas, and builds several hundred low cost houses annually in the Texas-Oklahoma Panhandle area. As one of the largest project builders in the Southwest, he has manl' times u'on national recognition for his pioneering in neu' construction techinques and in the introduction of air conditioning for lorv cost homes.

He is president of the Hughes Development Co., Inc., in Pampa, and directs numerous other corporations and partnerships in addition to three West Texas radio stations.

NAHB's 1954 President has been a leading figure in the national association for many years. As NAHB's first vice president in 1953, he rvas a driving force behind the housing legislative programs which the hon.re building industry successfully advocated to Congress and I'resident E,isenholver selected him to serve on the special advisorv committee whicli drafted recommendations for the ^\dministration's new national housing program.

A graduate of West Texas State College. Hughes began

Reduces constnrction coats by lcrster working schedules od quicker re-use ol lorms. Allows mcnked scnringrs to the concrete products manulactruer by reducing curing time,. curing s.pgce, cnd inventorieg

Pcrrtictrlcrh cdvcurtcgeods'in pourfuig trcffic intersediona, repcrirs in opercting lcctories cErd btores, machinery loundcrtions, tunnel linings, AIID

Texas builder R. G. "Dick" Hughes r,vas elected president of the National Association of Home Builders at the NAHB's 1Oth annual convention-exposition in Chicago. The 48-year-old Texan, NAHB's first vice president during 1953 and a member of President Eisenhower's Housing

R, G. "Dick" Hugher Advisory Committee, succeeds Emmanuel New Brunsu'ick, N. J. and New York City nation-rvide builders' organization.

M. Spiegel of as head of the where

"

"Tffi-"01ffifl#Tr. desired in

his business career as an insurance man in White Deer, Texas. but moved soon afterward to l)ampa to enter the home building field. In 1937, he rvas cited by the National Junior Chamber o{ Commerce as the outstancling yotlng citizen of his community.

Prior to his election to the NAHB presidency, he had held a number o{ national offices .ivith the Association, including se,cretary, treasurer, chairman of the legislative and defense housing committees, and chairman of the regional vice presidents' council.

Manilow, rvho was born in Baltimore, Md., in 1898, moved 'rvith his family to Chicago in 1909 and later entered the building and development business. He developed and built the Jeffrey Manor community on Chicago's South Side, the larges single developrnent u'ithin the city's corporate limits, as well as the nationally-knorvn Park Forest project, r,vhich now houses nearly 20,000 persons south of Chicago in America's first completely planned private enterprise community. He also has built thousands of homes in other Illinois and Indiana areas surrounding Chicago.

Manilou. served as treasurer of NAHB from 1949 to 1952, \\'as a member of the Association's executive committee for an unprecedented eight years, and is Chairman of the Building Committee in charge of constructing NAHB's new National Housing Center in Washington. In addition, he rvas president of the Chicago Metropolitan Home Builders Association for two years and its treasurer for four years.

Other NAHII officials elected r','ere :

Second vice president, Paul Burkhard, Glendale, Calif.; treasurer, V. O. Stringfellou., Seattle, Wash. ; secretary, Franklin L. Burns, Denver, Colo.

Regional Vice Presidents: Arthur Oman, Boston, Mass.; Al Bartlett, Syracuse, N. Y.; Edgar Hegal, Pittsburgh, Pa.; Frank Calcara, Washington, D. C.; Lex Marsh, Charlotte, N. C.;.John l3eatty, Miami, Fla.;A. W. King, Detroit, Ntich. ; John \\rorthman, Ft. \\rayne, Ind. ; Elton Schultz, Nfihvaukee, \\'is. ; Stanley Cou'herd, Kansas City, N{o. ; Russell Shou'alter, Oklahoma City, Okla.; Lou Bettilyon, Salt Lake City ,Utah; Ralph Craner, Denver, Colo.; Delbert Belfoy, Tacoma. \\rash.; Mark Thoreson, Van Nuys, Calif.; John Good'ivin, Mempl.ris, Tenn.; John Matthe.rl's, Little Rock, Ark. ; Ralph Stagg, Phoenix, Ariz.; Andy Oddstad, San Francisco, Calif.; trmil Keen, Huntington, Long Island, N. Y.

Fluor Gorporotion Generous To Employees

The Fluor Corporation, Ltd., of Los Angeles, is the world's largest manufacturer and distributor of u'ooden cooling towers, doing business throughout the civilized r.vorld. It is also the r.orld's largest user of Redrvood tank stock. It employs .1,600 people in its Los Angeles plant.

Fluor is likeu'ise famous ior its profit-sharing deal n.ith its army of employees. J. R. Flrror, executive vice president. announces that the corltoration has just contributed $690,000 to the firm's benefit trust fund for. employees, to be divided proportionately an.rong the total number of employees eligible to participate. Each participant rvas credited nith 7.41 per cent of his eligible salary.

WE HANDlE PRACIICATlY,EVENY BRAND, INCIUDING II{I3 PARIIAI TtSI:

BETHTEHEM REINFORCING STEET

CERTAIN.TEED ROOFING

FIBERGLAS INSUTATION

GOID BOND ACOUSTAMATIC TIIE

GOTD BOND INSUTATION BOARD

HEATITATORS

PENN METAT I.ATH

REYNOTDS REFTECTIVE INSUTATION VAndike

732 DECATUR STREET

tOS ANGELES 2I, CALIFORNIA

Erik Flamer, u.holesaler of Long Beach, California, points rvith pardonable pride to a wonderful new hotel locatecl at Ensenada. Mexico, for which he furnished all the Iumber. A picture l-rerervith shows the pla'ce to be as beautiful as he says. It is the new Hotel Bahia, built and operated by Carlos Tavarez of Ensenada' The lumber lvas sold to the hotel by the Amer-Mex Building Materials Com1rany, Ensenada, rvhich is also owned by Mr. Tavatez.

The lumber order consisted of several carloads of No. 1 and Better kiln dried Fir, shipped by the Herbert A. Templeton Lumber Company, of Portland, Oregon, and a carload of all heart Redwood bevel siding, shipped by the Cal-Pacific Redwood Company, Arcata, California. Erik Flamer bought and delivered the lumber to Ensenada.

Nomed Monoger of Middleton & Beirne lumbeer Co. ql Burlingome

Bob Middleton has announced that effective Januaty 25 Thornas "Tom" Rollinson became manager of their Bay Area sales office at 1204 Burlingame Ave., Burlingame, Clalifornia. The phone number there is Dlamond 3-3697 and the TWX is San I\{ateo 33.

Tom Rollinson is rvell knorvn to the Bay Area trade, formerly operating his orvn rvholesale business in Menlo I'ark. California, under the name of Thomas Lumber Sales. f'rior to that, he rvas sales manager of Gartin Lumber Company. San Mateo, coming to that position from Christenson Lumber Company in San Francisco. Before going with Christenson, Tom u,as in the export business, located in the Bav Area.

Erik Flqmer Sells

Hotel Bohio Lumber

The Hotel Bahia is a luxurious and glamorous 73 suite afiair covering an entire block on the famous beach at Ensenada, reported to be one of the most lush and bestappointed hotels in that area. There is a heated swimming pool for use the year around, a t$'o story glass windbreak to protect the guests in the pool, as well as the outdoor dining room 'n here a Marimba band supplies the music {or dancing. Every accommodation in the hotel is a fullyappointed suite, rvith living room, bedroom, and private patio. And the hotel specializes in American food and cooking. Frank W. Green was the architect.

Mr. Flamer recommends the nen' hotel as an ideal place to srvim, fish, ride, hunt, hike or just rest and bask in the sun.

Long-Bell Trqnsfers Juliqn Whire

Julian \\/hite, rvho has been connected with the LongBell Lumber Company, at Weed California, all his business life, has been transferred from the Weed Division o{ that companv to the Vaughn Division, where he is nor,l' assistant to general manager H. G. KeKelsey.

N{r. \\'hite has been assistant general manager at Weed. He is a graduate of the University of California, and also of a special course in Stanford University.

Tom Fox Concludes € of C Term

Thomas J. Fox, prominent retail lumberman has just conclucled a very successful year as president of the Santa Nlonica, California, Chamber of Conlmerce' He was elected treasurer for the year to come.

Another Good Building Year Predieted

our complele invenlory of roofing iiems will be oi your disposol so don'f turn owoy ony business on moleriqls not in your yords. Keep in mind the fine fomily of Olympic products designed to help you "gel more in 54"

SO. PASADENA YARD: SYcomore 9-1197

PYrqmid l-1197

855 El Gentro Street

Eureka, California

Phonc - Hlllside 3-0858

P. O. Box 770

Tcl*ype - EK 20

GARDENA YARD: Plymouth 6-l I 12 MEnlo +1196 t858 W. R.osecrons Ave.

Jim

School Doys

Still sits the schoolhouse by the road, A ragged beggar sunning, Around it still the sumachs grow, And blackberry vines are running.

Within, the master's desk is seen Deep scarred by raps official, The warping floor, the battered seats, The jacknife's carved initial.

The charcoal frescoes on its wall, Its doors worn sill, betraying The feet that, creeping slow to school, Went storming out to playing.

Long years ago a winter sun, Shone over it at setting, Lit up its western window panes, And low eves icy fretting.

It touched the tangled golden curls, And brown eyes full of grieving, Of one who still her steps delayed, When all the school was leaving.

For near her stood the littleboy Her childish favor singled, His cap pulled low upon a face Where pride and shame were mingled.

Pushing with restless feet the snow To right and left, he lingered, As restlessly her tiny hands The blue-checked apron fingered.

He saw her lift her eyes; he felt The soft hands light caressing, And heard the tremble of her vvoice, As if some fault confessing.

"I'm sorry that I spelt the word; I hate to go above you, Because," the brown eyes lower fell, "Becaus€, you see, I love you !"

Still memory to a gray-haired man That sweet child face is showing, Dear Girl ! the grasses on her grave Have forty years been growing.

He lives to learn, in life's hard school, How few who pass above him, Lament their triumph and his loss, Like her-because they love him.

-John Greenleaf Whittier

For lndeed

An Easterner was visiting a West Texas friend, who was showing him the country, and lying to him as any loyal Texan will, whenever it seemed necessary. It was hot summer and they were crossing a particularly unlovely stretch of mesquite-covered wasteland, when one of these longlegged road-runner birds broke cover and ran along the road. The visitor stared at the strange looking thing in amazement, and asked what on earth it was.

"Thata," said the West Texan, impressively, "is a Bird of Paradise."

The Easterner looked around. A vista of rock, and bushes, and dust, and shimmering heat met his eye. Then he stared solemnly at his guide.

"My friend," he said, "I've never seen NO-body, that was farther from home."

No Help Wonted

He was a green hand on a chicken farm, and when the farmer saw him one day killing a chicken snake with a club, he said to the colored boy:

"Mose, don't ever kill a chicken snake. That kind of snake kills the rats and other animals that eat up our small chickens, so it really helps us raise chickens. You understand? A chicken snake helps a chicken farmer."

The darky said: "Cap'n, if you say doan kill 'em, I won't kill 'em. But I'll tell you one thing Cap'n. Fur as I'm concerned, I doan nevah want no snake to he'p me do nuthin'."

Jusl Curious

The distinguished lady was attending the graduating exercises, sitting by the Dean. As a young man stepped up to get his diploma, the Dean said.

"There is a very unusual young man. He actually got up and left a college dinner the other night because he objected to the character of a story that was being told."

The distinguished lady showed deep interest.

"Ah! A noble youth," she said. "Tell me-what \VAS the story?"

An Eloquent Diory

BUT A COMBINATION of the Beiler Quqliries of qll Three, PtUS All Heorrwood Veneers, Mqchine Edge-Jointed Inner-Plies ond Re-Humidified.

Srudenls of Whittier, Cqliforniq, High School Constructing Model Home

By Corole Phillips Member of Public Relotions Closs, Whittier High School

For the second consecutive year members of Whittier have decided to enlarge upon their past plans. The 1953 High School's Vocational, Industrial, and Household Art home rvas built of the most economic materials and in an Classes in Whittier California, have begun the construction attractive, but conservative plan. The students now feel of a S-room model home, designed, built, and decorated by experienced to the point rvhere they are going to build the the students, with the aid of the community's Building present house of the finest materials and equipment, in order Contractors Association and Retail Lumber Dealers. to become acquainted with the most modern trends.

The idea of building the home originated from the desire Plans for this year's home include a Low Voltage Lightof the Vocational Arts instructors two years ago to give ing System, in u'hich all house lighting can be operated from their students enough practical experience to enter as an one srvitch if desired, an upholstered nook seat for the apprentice in their chosen trade upon graduation. kitchen. a built-in electric oven and range.

At the end of the last school year, the first project, a two- Rough lumber for the home was furnished by E. K. Wood bedroom home, u,as completed at the cost of $4156.80 and Lumber Company and Whittier Lumber Sales, approxisold at a slight profit. mately $2'000'00 worth.

Last year, 13 different classes took part in the over-all \\rindor,r's and doors were purchased from Richardson program. They ranged from Homemaking to Horticulture, Mill and Lumber Company of Pico, approximately $400.00' and in,cluded Architectural Drawing, Carpentry, Ele,ctrical Shakes for the roof were ordered from States Shingle Wiring, Math, Metal Shop, Art, Printing, Public Relations, Company, approximately $200.00. Bookkeeping, Senior Proltlerns, and Photography. All plywood came from Davidson Plyr,r'ood and Lumber

Profiting from last year's experience, the home-builders Company, approximately $100.00.

West Goasl Foresl Products

&*ber $ealer

Stroble hqs lhe biggest qnd best invenlory in 48 yeors . .

DRY FIR, REDWOOD, PONDEROSA PINE, SUGAR PINE, I'IAPORTED AND DO'YIESTIC HARDWOODS, PLYWOOD,'I,IASONITE, UPSON, MARLITE, CANEC & TRU.WOOD PANEIS

o

STRIBTE I.UMBDR GOilPATfT

2 Blocks West of Jock London Squore

537 FIRST ST. - OAKIAND 7, CALIFORNIA

TEmplebor 2-55A4

BUT Agoin We Repeot

It is not our desire to "Hound You" -but believe me we do wont you to know we hove PROPERLY MANUFACTURED REDWOOD ot Competitive prices.

Here qre FIVE GOOD REASONS why you should specily REDWOOD Irom ihe miil we represent:

1. PRECISION BANDSAWN

2. FULL SAWN tO 2X6 _ NO SCANT STOCK-EACH PIECE SALEABLE

3. OLD GROWTH HUMBOLDT REDwooD

4. EXCELLENT GRADES ONd TEXTURE

5, NO KJLNS AT THE MILL ossuring shipment will not be picked over lor light stock

When you ore in need of Pacilic Coqst Lumber-Douglos Fir, Ponderoscr qnd Sugor Pine-in foct onything you require, you ccrn depend on us to hondle your requirements ot competilive prices-just coll TOpoz 9-7614-our ellicient stcsil is ct your service.

GT(lUGH

7221 E. Firestone Blvd., Downey, Golifornia

TOPAZ 9-7514

roPAz 9-7712

Nofionol Forest Fires Drop

Man-caused fires on national forests dropped 14 per cent during 1953, from 7.001 in 1952 to 5.960 in 1953, the U. S. Department of Agriculture announces. The total number of fires on national forests remained about the same-l1,950 for 1953 as compared to 1 1,955 f or 1952.

The decrease in fires caused by human carelessness is commendable, Forest Service officials believe, because of the severe drought and extreme fire hazard during the past year in many parts of the country at times rn'hen many people were using the rvoods.

The decrease in man caused fires in 1953, the Forest Service says, was largely because of the nation's increased awareness of forest fire dangers, helped by the Smokey Bear forest fire prevention campaign conducted by State and Federal forest services under sponsorship of The Advertising Council, and the Keep Green programs conducted by forest industries and the States.

R.eidelboch Joins

Teco Stoff

Washingt J. A. Reidelbach. 27. structural engineer, has joined the engineering staff of Timber Engineering Company, it was announced today by Harry G. Uhl, president.

Mr. Reidelbach, a graduate civil engineer from George Washington University, previously served with the Corps of Engineers at Ft. Belvoir, then in Washington, D. C., district office. He came to Te,co from the Office of the Chief of Engineers.

Nodhwesfern Cqliforniq Lumbermen's Club Holds Lqdies' Night

The Sixth Annual Ladies' Night dinner and dance, sponsored by the Northwestern California Lumbermeh's Club, was held in Eureka at the Veterans Memorial Building, Saturday night, February 6, 1954, and rvas pronounced a great success by a near record attendance. Bob Fleming was g'eneral chairman for the event, u'hich rr'as strictly informal and got underway with the cocktail hour at 8 p.-. A group of San Francisco and Los Angeles entertainers, arranged for by program chairman Charley Xlurray' put on an entertaining show during dinner and the group tl-ren enjoyed dancing until Z a.m. with a bufiet dinner serr-ed torvards the end of the evening.

Terrible Twenty Golf Tournqment

The 332nd consecutive Terrible Tu'enty golf tournament was held at the Hacienda Golf Club, La Hallra, Thursday afternoon, January 21, with Dee Essley, Harry \\rittaker and George Ryness as hosts. Bob Falconer and George Ryness were tied for first prize, each turnir.rg ir-r a 69 r-ret score; they will play off the tie at the next t()tlrnament.

Dinner was served in the Clubhouse in the errening and Bob Osgood presided over the after dinner ceremonies substituting for Curt McFadden, Most Terrible, l'ho \\'as on an Eastern trip. The February tournament u'ill be held at the San Gabriel Country Clult, San Gabriel, t'ith George Gartz as host.

PIYTT()(ID PA]IEtS

PLYWOODS

When you neetr. plywood for ony purpose, coll P.C.A. for prompl, depenlloble, complele service.

"Thql's my husbond ollrighr...he's olwoys building something with

WE RRE HAPPY TO SERUE YOU WITH A WIDE UARIETY 0F TllE lllGHEsT - QUAUTY

Here's the finish home builders demondl Becquse Royol Dutch Plostic Spor is neorly woler while, il's the ideol finish for oll types of blona! woods ond olher surfoces, It keeps Pine, Fir, White Pine, Redwood ond Hordwoods neorer to their originol color thon ony olher Spor ftnish.

We guoronlee tull sofisfocfion. Call us lor lrial order.

SECURITY ROYAL DUTCH PAINT 'YIFG. CO. l52l No. tndisnq Slreet, Los Angeles 63

Telephone: ANgelus 1.0358

Sincc 1879

Manufacturcrs and Distributors

Soles Dept. for Yoncollq lumber Compony Yoncollo, Oregon Green Fir Dimension Boords Cutting

l4OO R. A. Long Bldg. TWX KC 484

Douglos Fir Ponderoso & Sugor Pine

Soulhern PineOok Flooring

Douglos Fir Plywood

Kqnsos Cily, Missouri Phone Victor 6560

Announces New Line of Re-Styled Pclnel Doors

In announcing a line of new re-styled panel doors, the \\rest Coast fir door industry has shown itself to be alert to sales trends. The new line is now making its appearance through door jobbers-in time to cash in on the Springtime building and, remodeling surge. In time, too, to take advantage of the huge market for replacement.

As early as three years ago the industry-through its trade association, the Fir Door Institute-was developing nerv door styles in keeping with changing trends in home design and decorating. The restyled fir panel doors fit

Mockups, in the smart new decorator colors, \,ere exhibited at trade shows throughout the country. The success of the design development was dramatically proved by the enthusiastic recention of these pilot models.

"This ready acceptance was really no surprise to us," explained James F. Fowler, managing director of the Fir Door Institute. "Panel doors have ahvays been recognized for their beauty and durability. All we had to do was to bring styling details up to date. The readiness with rvhich manufacturers went ahead with the necessary retooling

right into the move torvard more generous use of texture, color and dimensional depth in interior decorating. Designers and architects worked with the industry production people to develop patterns that would not only be acceptable, but would have long life. Three factors were kept in mind throughout the development stages-highstyled appearance that would be versatile enough for all applications; quality worthy of the industry's carefully built 30-year reputation; and competitive price.

snd color tl.otmanls mcdr po*iblo in thcsc ncw fir poncl doon odd int r.rt to overy room in lhc homc. llig ponclr fromcd by plcin widc molding mokr thcm rasy lo dccorolc... fun for thc imoginotivo homeowncrt.

demonstrates the industry's genuine desire to keep abreast of changing times. We're confident that this program is going to bring a profitable upsurge in the door selling picture."

The actual construction changes are simple. Old style ovolo and bead-and-cove molding has been replaced rvith flat bevel molding. The exposed width of the molding which frames panels has been in.creased about rf". Overall door dimensions are unchanged. At present the restyling

fhc wormth ond tcxturo of Eorly Amcrican furnirhingr orc occcnluclcd by color contrccti of thir ncw "piclura poncl" f,r door. Troditionql quollry of pond doon odd volrr ond rcLobiliry fo hom.s.

Shodow occcntr

2952 Gibbons Drive

is limited to the popular one, two and three panel doors. The wide molding becomes a natural frame for many treatments-by no means limited to paints. While color combinations through painting will be most used, the use of textured fabrics and wall papers, appliques and decals will provide fun for home-owner decorators with ideas of their own.

Designed to help build customer acceptance-and to bring customers to the dealer's counter-the Fir Door Institute has scheduled an aggressive program of advertising and merchandising. Colorful banners, inserts and oi:her sales tools have been prepared; consumer advertising is showing horv these new doors can bring hotnes up-to-date. National and regional trade publications are being used to inform builders and specifiers as well.

The Fir Door Institute is the trade association of 12 West Coast manufacturers who produce 95 per cent of fir doors sold. The Institute maintains its program of quality control through a system of indepentent inspection. Every door stamped with the FDI seal has been rigidly inspected to assure manufacture in accordance with stringent industry and U. S. Commercial Standards.

Gordon Monoiy Visits Soufh

Nfr. and Mrs. Gordon Manary, of Scotia, California, have been enjoying a two weeks vacation in Southern California, and Nevada. Mr. Manary is vice president of the Pacific Lumber Company, and resident manager of the great sawmill plant of the firm at Scotia.

DO]IOUER GO. IJIG.

Established l9O2 WHOLESALERS for oll West Coast Foresl Producls

California Represenfotives for:

Son Diego Hoo-Hoo Club Hold Dinner Donce

170 Southern California lumberman, their wives and friends gathered on the evening of January 3O at Casper's Guest Ranch in La Mesa Valley in San Diego County to celebrate their semi-annual dinner dance and a gala time was had by all those lucky enough to attend this outstanding event.

The lumber folks in attendance enjoyed a ranch style fried chicken, dinner and dancing to the music of Wesley Brown and his Band of Renown until 2 a.m. Beautiful door prizes were presented to the lucky ladies.

Don Bufkin, past Snark of the Los Angeles Hoo-Hoo

numbers.

Club, and Mrs. Bufkin, were present and he extended an invitation to the San Diego members to attend the February 19 dinner dan,ce to be held by the Los Angeles Hoo-Hoo Club at the world famous Hollywood Roosevelt Hotel. Herschell Larrick, Jr., Snark of the San l)iego Club. u,as toastmaster of the evening assisted by Chuck Hanrpshire retiring secretary-treasurer of the group. Dale Titterington will assume the office vacated by Hampshire effective this month.

In addition to llerschell Larrick. members of the committee handling the affairs of the successful dinner dance, included Bob Baker, Dale Titterington. Ernie X'{ead. Bob Heckel, Lamon Lightfoot and Chuck Hampshire.

2r I s. Beverty Drive, Beverly Hills, Gqlif. reletype BEvH

left lo right: Don Bufkin, Hcrrchcll Lqrrick Jr., Ccrl Gavollo. ond Clif Robeils.

Chuck Homp:hire prerenting door prizer to rhe lqdies holding rhe lucky

A Story of Progress Through Service

' The story of Fernando Negri, better known as Fern, to all his business friends and associates, is typically American. A small start and a steadily increasing growth, to one of the largest firms of its type in the industry.

Fern bought his first truck and drove it himself in 1933. He started hauling lumber for just one account but in order to filI his slack time he solicited additional business and acquired new ones.

Because he would come in late at night, or because an occasional delivery was refused, he started to roll off lumber

tablishment of large offrces right on Fern's lot at 4200 Bandini Blvd., occupied today by many wholesale lumber firms.

In 1946, Fern Trucking Company was Incorporated u'ith Fernando Negri, the original founder, as President and Don Ford as Vice President. The company grew until today a third lot, located at I2C0 Mines Ave., with an additional 12 acres of storage space for lumber products, has been made available to its many customers.

In addition to a new location, their latest service was to install two-way radio in all trucks so that arrangements could be made for pickups and deliveries in the quickest time possible.

With all their facilities, it is Fern's policy to stay out of the lumber industry itself. They do not sell lumber but do their utmost to promote a service that will best help their customers.

Predicts Populotion of l80 Million

Beyond question the biggest stimulant to the housing market is the birth rate, according to John M. Dickerman, executive director of the National Association of Home Builders.

on lumber setups in his backyard, hence the start of his first additional service the storing of lumber.

A short time later he bought another truck, hired a driver and rented a lot to store the ever increasing amounts of lumber for his customers. Occasionally Fern was asked if mill shipments could be made direct to his lot, so he moved to a place .lvith a spgr track where he could accommodate his customers. He added the service, not only of a spur track, but car unloading, sticking for air drying and storing the material until his customers were ready for him to deliver to ultimate designation.

In 1941, Fern bought out another small company, for whom Don Ford was then working. Don started right in with Fern, driving a truck and gradually progressed to Assistant Yard pelsrnan-Foreman-Dispatch Desk-to his present position of Vice President and General Manager.

In 1945, inquiries from customers for office space near his storage yards became quite frequent, which led to the es-

The post-war trend of younger marriages and more twoand three-children families has continued into the 1950's and it is now conceded that by 1960 the population of the United States may well reach 180,000,000, a rise of 30,000,000 from 1950. This factor alone will put a tremendous strain on the productive capacities of the housing industry in the next decade.

There are other demand factors that must be taken into account. One is the replacement of the 60,000 dwelling units that, according to the best estimates, are destroyed each year by fire,flood or other natural disaster or that are demolished to make way for some different land use.

The replacement of obsolete or ramshackle houses is yef another factor. The building industry thus far has barely kept pace with the demand'constituted by new families, and has barely scratched the surface of the replacement market.

Floyd Scott, president Western Custom Mill, rvholesale lumber distributors of Los Angeles, spent ten days during January calling on dealers throughout the State of Arizona. He reports business conditions are fine.

New lwo-woy rodio controllcd truck operoted by thc Fern frucking Compony of los Angclcr.

Rcgistcred

IU'NBER. SPECIATTY WOOD PRODUCTS

Southern Coliforniq lumber Scrles

815 5o. lvy Ave. Iflonrovio, Colifomiq Phone: Eltiott 8-l | 5l Wholesole

Bill Constons ls On Shelf Tempororily

Ken L. Bowes, boss man in the Winton Lumber Sales Company of Sacramento, writes that their good salesman Bill Constans is in the hospital for repairs and rn'ar-rts his friends to know about it to save iirquires about him. He is in Sutter Hospital, 2820 L Street, in Sacramento, they don't knorv for hor'v long.

Joe Tardy, Los Angeles wholesale lumber distributor, prominent in Hoo-Hoo affairs, attended the Salt River Valley Hoo-Hoo Club of Phoenix concatenation January 15 at the rvorld famous San Marcos Hotel, Chandler, Arizona. He reported a splendid turn-out for both the golf tournament and initiation.

Olsen-Corpenter Lumber Compony Moves to Lorger Quqrters

Herb Olsen, Olsen-Carpenter Lumber Company of Ber'erly Hills, announced February I his firm had moved to larger and more spacious quarters directly across the street from the new Hilton Hotel on Santa Monica Boulevard. Although the address of the firm has been ,changed to 9935 Santa Monica Boulevard, Beverly Hills, California, the telephone number remains the same-BRadshaw 2-6651. The Company specializes in the wholesale distribution of Douglas Fir, Redwood and Pine.

Scholorship Winner Joins

Teco Loborolory Sroff

Washington-James T. Micklewright, 28, graduate of Iowa State College and recipient of one of the lumber industry's scholarship awards, has joined the research iaboratory staff of Timber Engineering Company, according to Carl A. Rishell, director of research.

Mr. Micklewright received ten weeks of specialized training at the Teco laboratory, during 1952, under a scholarship awarded to him by the National Lumber Manufacturers Association on his outstanding scholastic record and personal achievements. One of four top-ranking students selected from those nomimated by the nation's leading forestry schools, Mr. Micklewright was nominated by Iowa State College from which he received his forestry degree just prior to starting his studies at the laboratory.

His training at the Teco laboratory provided active participation in research projects for both private industrr' and the military. He assisted in producing the first laminated cross-ties developed by Teco research for the Association of American Railroads, and conducted many tests of marine laminated ship timbers for the Navy's n'ood minesweepers.

Returning to the Teco laboratory after a year at the IJ.S. Forest Products Laboratory, Madison, \A/isconsin, Mr. Micklervright assumed his duties, as wood technologist. with fire resistance tests on wood products in Teco's ne'n' fire chamber just completed.

Leroy McCormick, assistar,t sales manager of Simpson Logging Company's redwood division in San Francisco. and Tom Gleed, Jr., from the Simpson plant in Arcata, returned February 1O from a two week busir-ress trip calling on Simpson's distributors throughout the Texas area.

Moves Soles Office To Mill Ar tledford, Ore.

Dennis Gilchrist

The Angelus Fir and Pine Sales Company, of San )Iarino, California, has moved to Medford, Oregon, and the name of the firm has now been changed to Ross Lumber Sales, according to the announcement made last month by Dennis Gilchrist, general sales manager for the rvholesale lumber concern.

"This move rvas madc to offer a more complete supervised service to our customers by being located right at the production center of operation," said Mr. Gilchrist. "\\re u'ant to see that all shipments are packaged to specification of our clients right at the mill, so that a minimum of labor, time and expense of handling will be incurred when Ross Lumber shipments are received," he continued.

According to Mr. Gilchrist, the Ross Lumber Sales is exclusive sales agents for Ross Lumber Co., Inc., and the

Olson-Ross Lumber Company of Meclford, Oregon, with a combined daily production in excess of 300,00O feet of Douglas Fir, White Fir and Pine.

The officers of the new organizations are all prominent in Pacific Coast lumber milling and sales. They are Thomas G. Ross, president and general manager, Frank T. Olson and Richard E. Larvyer, all of Southern California and L. C. Burt of Medford. The company specializes in direct car shipments-mixed or straight-to the California market. The new address is P. O. Box 847, Medford, Oregon.

Sqn Froncisco Hoo-Hoo Club ro Hold Monthly Meeting

President Bob Bonner has announced that the next meeting of the Sarr Francisco Hoo-Hoo Club No. 9 will be held at noon, February 23, at Ri,ckey's Red Chimney, 3 Stonestor,vn, San Francisco. The lunch will get underway about 12:09 and there u'ill be a guest speaker for the occasion.

Nomed Vice President

Arthur Ronten, who has served as assistant manager of the West Side Lumber Co. at Tuolnmne, Calif., for the past six years, has been promoted to the position of vice president of the company. Mr. Ronten became associated with the company in 1928, and has remained in administrative positions for the past 25 years.

Don Ford, vice president and general manager, Fern Trucking Company, Los Angeles, returned the end of January from a business trip to the Middle West and East.

.elunlter, Ea/ril 7orrcjat ^eoa/pd Uiil4ur4f Selal 4a

OAK, BEECH, ond MAPLE FLOORING

Brcdley Unit Wood Block Flooring

Higgins lominoted Block Flooring

Ook Threshold ond Sill

Gedor Closet Lining

Truck Body lumber and 9toltes

GAIIEHER HAR,DWOOD CO. WHOTEliALE

Phones: PL 2-3796 TH 0183

T\TENTY-FIVE YEARS AGO TODAY

A, reported in The Cahfornia Lumber Merchant February 15, 1929

The new, modern, and attra'ctive office building of the Martinez Lumber Company, Martinez, California, was opened to the public recently, under the management of Clarence Elslvorth.

J. P. and J. S. Cronin have purchased the Alley Bros' Lumber Company retail yards at North Hollyrvood and Van Nuys, and will continue their operation.

The Pickering Lumber Company announces that it has moved its general sales office from Kansas City, Mo., to San Francisco, where Burton W. Adams is in charge.

Announcement is California will hold ancl 23 at Stockton.

made that the Millwork Institute a tri-annual conference on March of 22

The San Francisco l{oo-Hoo Club is holding and interesting meetings under the leadership of Fred Roth.

frequent President

The Pacific National Lumber Company, Los Angeles, has purchased the lumber yard and business of the Brown &. Derry Lumber Company, which adjoins the Pacific plant.

Harry A. Lake, president of the California I{etail Lumbermen's Association, is touring California visiting various retail lumber groups and district meetings, stirring up interest in the state organization.

The Southern California Lumbermen's Golf Tournament rvas held at the Fox Hills Country Club, Los Angeles, February 8. Harry A. Graha,m, of Long Beach, won the low gross trophy, and the following list of lumber notables played in the tournament: Ted Lawrence, Paul Hill, Pick Maule, E. R. Maule, Clint Laughlin, Bob Osgood, T. B. llatten, Gus Hoover, Frank Burnaby, Harry Vincent, Geo. Nicholson, Roy Stanton, Percy Dixon, Ed Martin, Ed Culnam, John Olson, W. B. Wickersham, Clint Bergstrom, Harvey Bowles, D. D. McCallum, Don Philips, Glenn Fogleman, Al Koehl, Art Penberthy, Andy f)onovan, Henry Swafford, E. I\'L Taenzer, A. C. Merryman, Ed Seward, Fred GoldinC, Ed Houghton, Cap Harris, Geo. Lockwood, Mel Coe, and others.

Mark W. Lillard, Inc., Los Angeles, is norr' sales agent for Cadwallader-Gibson Company, in Southern California, and in all the state of Arizona.

Les Cody and Robert Parker, principals, l-rave recently completed the installation of dry kiln facilities on property adjacent to the Red Bluff Moulding Company and operates as the Rarvson Kiln Corporation.

Facilities consist of one Moore Cross-Circulalion 3A7,, X 72' do:uble track double end stem heated kiln, automatic low pressure Gabriel Boiler, and cooling shed.

The Rawson Kiln Corporation handle kiln dr{'ing of stock for the Red Bluff I\{oulding Co. and other lumber manufacturers in the Red Blufi area.

The Red Bluff Moulding Co., long knorvn in the moulding field as producers of quality mouldings, were instrumental in the formation of this new company and now will have stock dried to any specific moisture ,content for specialty application as well as the normal air seasoned or kiln seasoned mouldings required.

Tamco Engineers of San Francisco engineered and sold the Gabriel Boiler which is located in a masonry building alongside the kiln building. The boiler is of the package Scotch Marine type not requiring a dutch oven as the boiler is fired with heavy oil and standby provision for light oil. Operating at 14 PSI and capable of developing 150 HP, the boiler is fully automatic and capable of producing sulficient steam for an additional kiln.

Construction of the building was supervised by Mr. Jesse Kenney of Portland ivith the Basalt block kiln walls laid by Koch and Crawford of Chico, Calif. The kiln equipment

Rowson Kiln Corporotion lnstolls Kiln

itself was supervised by H. W. Hansen of Nfoore Dry Kiln Co., North Portland, Oregon. The kiln building has concrete foundation and rail ribbons, with reinforced concrete door fronts and wood layered roof.

A Jumbo flood system furnished by Moore Dry Kiln Company provides protection in case of fire as it will flood the kiln vvith live steam, shut off the fans and sound an alarm.

The equipment is of the standard modern Moore design and includes :

1. Nine (9) 72" diameter fans operating from one 30 h.p. motor equipped with Moore automatic fan reversal.

2. 2" Welded steel fin pipe for maximum radiation on low pressure steam.

3. Steel roof trusses and center posts for supporting the kiln roof and equipment.

4. Full control of heat and humidity thru Moore Master Autographic Controller which operates and controls kiln heating coils, roof ventilators and steam spray line.

Mr. Sam Cannon is kiln Foreman and handles the operation of the Kiln as r,vell as yard.foreman for tl-re Red Bluff Moulding Co.

Frank Jordan, F. L. Jordan Sash & Door geles, and Mrs. Jordan, have returned from to Honolulu.

New liloore Cross-Circslation Kiln heqted wifh oulomotic oil burning low. pressure boiler ot Rawson Kiln Corporction, Red Blufi, Colif. Inset: les Cody (lefi) ond Roherr porker. I

J. E. t'Eddiett Peggs

J. E. "Eddie" Peggs, J. E. Peggs Lumber Co., San Francisco, died Jantary 20, 1954, fol' lorving a lengthy illness. Mr. Peggs was first confined to St. Mary's Hospital on May 25,1953, and was dismissed a few months later after several operations and was thought on his lvay to recovery. He was confined to the sane hospital again on November 1, 1953, when a recurrance of his illness developed, and remained tl-rere until his death on January 20th. Requiem Mass was conducted at St. Stephen's Catholi'c Church and interment was at Holy Cross Mausoleum.

llr. Peggs \vas a World War I veteran and graduated {rom St. Mary's College, at u'hich time he became associated r,r'ith the W. R. Chamberlin Co', who were in the wholesale lumber and shipping business. When this concern discontinued their lumber department and confined their operations to shipping, Mr. Peggs took over the lumber end of the business, representing in Northern California, the Dempsey Lumber Co., Defiance Lumber Co., Anderson & Middleton Lumber Co. and Irwin & Lyons Lumber Company. Later Mr. Peggs devoted his entire time to the Irwin & Lyons Lumber Co., handling their sales for California and Hawaii, and at the same time taking over the management of the Rolando Lumber Co. of San Francisco'

Mr. Peggs is survived bv his wife, Mrs' Madeline Peggs' 68 Broadmoore Drive. San Francisco, a daughter, Mrs. Gloria Christian and a son, James Edwin Peggs, Jr. and also tu,o grandchildren.

He was a member of the Lakeside Olympic Club, the Commercial Club and the Propeller Club.

Williqm A. Stewort

William A. Stewart, superintendent of Arcata Redwood Company's mill operations since 1939, died at the Eureka Hospital, January 9, 1954, following a lingering illness. Funeral services were held at the Cooper Mortuary, Eureka, on January 13.

N{r. Stewart had been associated with the redwood business his entire career, getting his start in 1916 with The Little River Redwood Co. at Crannell, under Harry \\r. Cole, r'vho was then vi'ce-president and general manager. Nlr. Stervart remained at The Little River Redwood Co. until its merger with the Hammond Lumber Company in 1931, and during that time became a close friend of Howard A. Libbey, today president of Arcata Redwood Co' Between 1931 and 1934, Mr. Stewart did inspecting for CRA and Redrvood Export Company, and in 1934 lie went rn''ith

Bernord'B. Borber

Bernard B. Barber, 56, founder and head of Bernie Barber & Associates, market analysts for the lumber industry, passed away at his home in Fresno on February 2 alter an illness of several months.

Mr. Barber had lived in Fresno since 1934, except for a period of about tr'vo years when he rvas a resident of Visalia and the general manager of the W. R. Spalding Lumber Company there.

When he first came to Fresno he \vas secretary of the San Joaquin Lumbermen's Club. In 1937 he founded the present business under the name of the Building Service Bureau, a predecessor,of the present firm. In 1939, he was instrumental in organizing the Lumber Merchants Association of Northern California and was appointed its executive vice president. He was a member of the lumber industry's advisorv committee on price ceilings and priority regulations during and after World War II. He sold the service bureau in 1946 rvhen he moved to Visalia, and purchased it again in 19,18 rvhen he moved back to Fresno. At that time he gave it the name it now bears.

N'Ir. Barber rvas born in Eldorado Springs, Mo., and moved u'ith his parents to Yakima, Wash., rvhen he r,vas a srnall boy. He served in the army during World War I and moved to Seattle after he was discharged. In 1924 he moved to Berkeley and entered the lumber business.

He u'as a member of the Fresno Rotary Club, the Fresno Nlasonic Lodge No.247, the Scottish Rite of Fresno, the Tehran Temple of the Shrine and the Temple Jesters and. Hoo-Hoo. His hobby was the breeding and training of Tennessee lyalking horses and he was a vice president of the Tennessee \\ralking Horse Breeders Association of California.

He is survived by his widow, Mrs. Louise Barber; a son, Bernard B. (Bud) Barber, who is associated with Bernie Barber & Associates; a daughter, Mrs. Bernardine Doddington of Walnut Creek; a sister, Mrs. Margaret Lathrop of San Pedro, and four grandsons.

Funeral services were held at the Lisle Funeral Home in Fresno. Thursday, February 4, with Dean James M. Malloch of St. James Episcopal Cathedral officiating.

Hou'ard Libbey to the Hobbs Wall Lumber Company mill in Crescent City as plant superintendent.

Mr. Stewart was an experienced lumberman, well knolvn throughout the redwood industry and held in high esteen.t by all who knew him.

J. E. "Eddie" Pesgr

Barnard B. Borbcr

Will Build Experimentol Will Hold 2-Week Demonstrotion Air-Conditioned Subdivision On Kiln, Drying of Wood

Chicago-A unique experiment to determine the effectiveness and cost of air conditioning for the average home will get underway shortly in Austin,Texas, where a completely air conditioned subdivision is to be built next Spring.

This was disclosed in Chicago at the recent ConventionExposition of the National Association of Home Builders.

The project is a joint research endeavor undertaken by the National Association of Home Builders, representatives of the air conditioning industry, and the University of Texas. ft promises a wealth of practical dividends for builders who are considering air conditioning for their own construction and for home owners who want this added living comfort at the lowest possible cost.

Cooperative studies sponsored by NAHB's Research Institute and various industry groups already have produced valuable information'on design, installation, operating and maintenance factors of air conditioning systems in medium and small house construction readily available for homes in modest price brackets, and the Austin proiect is intended to meet this need.

Final plans and specifications for the 14 homes to be built in the research village by members of the Austin Ifome Builders Association will be fixed immediately after NAHB's Convention meeting, but the target date for completion of the houses has been tentatively set for May 1.

All 14 homes will sell for approximately g12,000, plus land, and will contain 110O square feet of floor area. They will include a wide range of housing styles to provide as much data as possible for the research investigators. The project will have single and split level homes, using both wood frame and masonry construction.

By agreement with the families who are buying these homes, the air conditioned dwellings will be subjected to 12 months of exhaustive tests under actual living conditions. Representatives of the Air Conditioning and Refrigerating Institute, the National Warm Air Heating and Air Conditioning Association, and the University of Texas rvill join with NAHB researchers in conducting the tests.

The investigators will try to obtain p,recise data on operating costs of various types and sizes of home air ,conditioners, noise levels and design problems.

Madison, Wis.-A practical training demonstration on the kiln drying of wood will be held at the U. S. Forest Products Laboratory here March 29 to April 9. Applications for the Z-week demonstration are now being accepted at the Laboratory, a,ccording to Raymond C. Rietz, chief of the Laboratory's division of timber physics.

"Enrollment will be limited to 30 men,,, Rietz said, ,.so, that we can give individual attention to each class member.,'

Since 1946 more than 700 men have learned ways to conserve lumber, increase kiln output, and reduce drying costs in a series of demonstrations by the staff of the Laboratory. They include dry-kiln operators, seasoning supervisors, engineers, and other officials from woodworking plants in the United States, Canada, and Latin America. Some companies have sent a number of their employees to these demonstrations.

The fee for the demonstration is $2@ per man. This covers Laboratory expenses for the actual time of the specialists in charge, and the costs of materials and publications used as texts. It does not cover travel or living expenses. A firm may enroll as many representatives as it wishes.

Subjects to be covered include basic principles of air drying and kiln drying, types of dry kilns. kiln equipment, kiln operation, kiln tune-up, and moisture control during storage and production.

"ff a man can do simple arithmetic, he can easily master the work" said E. F. Rasmussen, dry-kiln resi:arch engineer in charge of the demonstration.

The men enrolled in the demonstration r,vill operaie kilns under the supervision of,Laboratory specialists. They witl also u'ork practical problems on the use of balances, scales, ovens, moisture meters,. thermometers, recording-controling instruments, and otier dry-kiln equipment.

"Special emphasis will be placed on new, accelerated schedules developed at the Laboratory," Rasmussen said. "These modern schedules can reduce drying time 20 to 35 percent in many cases.

"We will also spend some time briefly discussing such subjects as gluing, machining, preservation, control of stain and decay, and strength properties," he said.

Enrollment blanks can be obtained from the Laboratory at Madison. Wis.

COTIFER 1UMBER SA1E3

lmproving FHA Insured Homes

\[est Coast Softwoods Idaho Pine Spruce

Douglas Fir Plywood Direct

B. R. Gucia Trallic Service

Monodnock Bldg., Son Frcncirco 5, YUkon 64509

Teletype SF lO8O

For 26 yecrs we have specialized exclusively in the trdlic qnd transportction problems ol the lumber industry.

We ofler cccurcte crnd prompt height rcrte quotcrtions, both rail cnd truck.

Frelght Eills Audired

Home owners whose mortgages are insured by the FHA should be permitted to finance major improvements or additions by open-ending their mortgages, as recommended by President Eisenhorver's Committee on Housing, according to Henry J. Munnerlvn, president of the National Retail Lumber Dealers Association.

"Adding the cost of the improvements to the unpaid principal amount of the mortgage enables the owner to pay for the labor and materials gradually over the remaining life of the rnortgage, instead of having to repay the full cost in three years or less," Mr' Munnerlyn said.

"In addition, the interest rate specified in the mortgage usually is less than can be obtained when the modernization or repair rvork is financed by other rnethods.

"Take a home o\\'ner rvhose unpaid principal l-ras been reduced from $10,000 don'n to $7,500 and rvho wants to spend $2,000 modernizing a kitchen and adding a garage.

"If the mortgage still has 10 years to run, the $2,000 can be repaid at the rate of only $21.22 per month, assuming the rate of interest on the rnortgage to be 5 Per cent, provided the funds are obtained by open-ending the mortgage.

"In other u,ords, the unpaid llalance lvould be increased to $9,500 and the monthly payments over the remaining 10year period rn'ould be increased by onlv $21.22' or about one-third as much as rvith most other t1'pes of modernization loans.

"The plan rvorks the same even if the amount advanced for nrodernization makes the principal amount higher than it rvas when the original loan rvas made or if the remaining life of the mortgage is extended so as to give the owner a longer period oler s'hi'ch to stretch his payments."

Ed Halligan, general manager, - Sottthu'est Roddis California. Inc.. u,ill return this rveek from and Milu'aukee 'n'here he has been for the past on a business survev trip for his firm. \\'hile visited micldle \\'estern sales offices of the plvu'ood concern.

terrltory, Chicago ten days arvay he and door

D. D. "Duane" Eckard, \\re1 erhaeuser Sales Company, Los Angeles, has been assigned to the Industrial Sales Department, Southern Cali{ornia Hardboard Division, according to Frank Click. Southern California manager for Weyerhaeuser.

La rsefr r Merriliel d, I nc.

TEIETYPE: BEY H ?289

Forest'Service Annuql Report Points To Effect of Forests on Americqn Life

The vast resource of the national forests aid their efiect on the success of business enterprises and the economic and social well-being of thousands of American citizens and communities was pointed out today by Richard E. McArdle, chief of the Forest Service, in his 1953 annual report to Secretary of Agriculture Ezra Taft Benson.

A large part of his discussion of these resources is devoted to the management of the grazing resource because the agricultural economy of the West is inseparably linked with national forest rang'es, Mr. McArdle explained. They embrace the headlvaters of major streams used for irrigation, hydroelectric porver, domestic and industrial purposes. They also provide an important part of the summer forage, thereby forming a vital link in the year-round operation of the rancher.

The report also covers the accomplishments of the year in managing the water, timber, recreation and wildlife resources on the national forests. Cash receipts from these and the grazing resources of the national forests reached an all-time high of $76 million, exceeding operating and capital expenditures by nearly $12 million.

The report describes highlights of the cooperative programs carried on through the states and with private land owners, designed to encourage and facilitate more good forest practices on private lands. It also covers research activities conducted by the Forest Service, most of them in cooperation with the State agricultural experiment stations, forest schools, and forest industries.

In discussing national forest ranges, N{r. McArdle reports that about 4.1 million cattle and sheep graze western national forests under paid permit. These are owned by some 20,000 permittees who paid fees in 1953 totalinC $4.4 million.

J. B. Power, general manager of tl-re Vancouver plywood Company, Vancouver, Washington, and Mrs. power were Southern California visitors during the month of January. During their stay they were entertained by Mr. and Mrs. D. C. Essley at their Laguna Beach hacienda. Mr. power also conferred with R. B. Stiger, a member of his firm who resides in Southern California.

TEtEpH0ltE$: BRAOSHAW Z.2tgt - CRESTUIEW 0.gilg

S[1] F0Rll - LU SSI ER; I JlG.

DISTRIBUTORS AND WHOI.ESALERS

Ook Sroir lreqds-Thresholds

Door Sills-Hqrdwood Floorings

ond Domestic Hardwood lumber

Warehouse Delivery or Carload Shipmcnlr 6101 50. VAN NESS AVENUE

los Angeles 47, Goilil.

Phone AXminster 2-9tOl

RIGGI & IIRUSE IU]IIBER G(l.

WHOTESALE -.IOBBING

. Spcciolizing in Ifltlt ltRtED

Ponderosa qnd Sugor pine

Gleqr Fir and Redwood

9t2 SHOTWELL 5T., SAN FRANCTSCO tO, CAUF. TETEPHONE iilSStON 7_2576

TARllfxxmi:"Hi::

TRY ME - PLEASE

(Representing some of the beat folks in the lumber gorne. Good connecfions-good mills-and o wiil to pleose.)

RIVERBANK SOUND INSULATING DOORS

TTANUFACTURED, UNDER PATENT LICENSE, BY

PRODUCTS CORPORATION

Promofes Educotioncrl Progrtom ln Son Froncisco Schools

F. VY. Elliott

1500 So. Greenwood Ave. Montebello, Calif.

RAymond 3'3301

The old story of a lot of extra work and persistence recently paid off for Miss Ada Lou Wheeler, secretary to both Ben Allen and Dave Way in the Conservation Division at the California Redwood Association in San Francisco' She had noticed that the California Redwood Association and Redwood Region Conservation Council had extensive education programs in schools throughout the Redwood Region, but had never sponsored such programs for the San Francisco schools. She then began to wonder if a similar program rvould be acceptable in San Francisco' Fortunaiely, Miss Wheeler has a wide acquaintance of friends who teach in San Francisco, and after talking with them about an educational program similar to that which the CRA and RRCC sponsored in the redwood region, became firmly convinced that such a program would be in order. The next step was to drum up invitations from some of her teacher friends and write to the principal of each San Francisco grammar and junior high school' The response was immediate and enthusiastic. Miss Wheeler then armed herself with five films: "Trees To Lumber," "Trees To Paper," "Trees For Tomorrow," "Sempirvirens" and "Forests For The Future," the latter being a favorite of the five films, and began showing the films at the various schools u'hich requested the program. Following presentation of the film, she gives a talk on Redwood, conservation and fire prevention, and also illustrates her talk with illustrated material and wood samPles.

Miss \\rheeler's "one womah" educational program has been adopted wholeheartedly by both the RRCC and CRA, and there have been so many invitations coming in from the San Francisco schools that it looks as if Ben and Dave might lose a good secretary and the CRA gain one fine addition to their public relations department.

Pocific Promoles Smith ond MonorY

At the annual meeting of the Board of Directors of the Pacific Lumber Company held in the company offices in San Francisco on January 27, Kenneth Smith and Gordon Manary rvere elected vice presidents of the corporation' Mr. Smith has been assistant to President Stan Murphy for the past several years, and Mr. Manary is resident manager of the big plant at Scotia, California.

R. IIIT. DATTON & GO. WHOLESAI.E I.UIUBER

475 Huntington Drive

Sor lvlcnino 9, Catit.-PY l-2I27

Peaaa,ah

Ed La Franchi, Pacific Forest products, Inc., Oakland, recently returned from a business trip through Northern California and Southern Oregon. lle was accompanied by his brother, R. E. "Dick" La Franchi, of pacific Forest Products' Los Angeles Office.

H. Clay Chisolm, for many years manager of the Bell Lurnber Company of Wellton, Arizona, has joined the sales staff of A-Arrow Building Supply and Lumber Company, Los Angeles, according to Larry Weiland owner of the concern. Clay comes to A-Arrow r,vith a background of fifteen years of experience in the lumber business.

C. \V. Galley, district sales manager of the McCloud Lumber Company. San Francisco, and Leon Holyfield, resi_ dent sales manager of the McCloud River Lumber Com_ pany, McCloud, California, returned home February g, from a one r,veek sales meeting at McCloud's district office in Chicago.

Earl Davis, Eureka Mill & Lumber Company, Oakland, is nou. ltack at work tvith an operation and convalescence period now behind him. He was released from Merritt Hos_ pital, Oakland, on January 24.

R. E. "Russ" Sharp, formerly buyer for Inland Lumber Company, Arcata, California, has joined the purchasing and sales division of Tacoma Lumber Sales, Inc., Los Angeles. Russ started his career in the lumber industry ,.rr..rt..., vears ago when he went tcl work for the Hayward Lumber Company in Bloomington, California, following graduation from school. His experience covers all departments of iumber sales and manufacture.

Ernest Rudolph, formerly ,*,ith Back panel Company, has joined the sales staff of the Al Derry wl-rolesale lumber organization of Los Angeles, California. Rudolph will cover dealers in the greater Los Angeles and San Fernando Vallev area.

Pccific

Luhrs Building-Phoenix, Arizonq Lcrry Grilfith-Phone 3-ll2l

Your lumber Order ls An |if|'VESTNEilT

Our Job ls To Moke lt Poy You

DIVIDENDS

Redwood Fir Pine Colf YUkon 2-0945 or Tel SF 53O

West Coast Timber Products Agency

HUGH PESSNER 420 Morket St., Son Froncisco | |

Wholesale lo Lumber Yards 0nly

Windows, Doors, Plywood, Moulding

We hove Stock Sosh, Doors, Frqmes Prompt service

Defqil Free delivery

ilAtEI Bn0S. - sAilrA it0iltGA

Phones: Texos 0-4831

Sontq llonico, EXbrook 4-g20g

Wholesale Distributors

WANT ADS

Rate-Poeition wcmted $2.00 per columa incb

All othere, $3.00 per column inch ClosinE dcter lor copy, Sth and 20tb

FOR SALE

Lumber and Builders Hardware busincss-l952 sales $250,000.001953 will be over $300,000.00. Fastest growing community in Orange County. Three trucks, Orli*-7$-ton 1951 Hy-ster-power- sarrmodern store building buitt in 1951-lumber sheds. A real going business. Buildings and equipment $25'000.00, plus inventory at our cost.

Address Box C-201, California Lumber Merchant

108 West 6th St., Room .508, Los Angeles 14, Calif.

B UY-.SELL-REPAIR_S ERVICE

Fork Lifts and Straddle Trucks. Complete shop and field service. Portable Welding, Special Fabrication, Steam Cleaning and Painting. Service Available ? Days a Wcek. All work guaranteed.

COMMERCIAL REPAIRS AND SERVICE

1115 North Alameda Street, Compton, Calif.

Phones: NEwmark l-8269, NEvada 6-4805

WANTED TO BUY

Good used late model lift truck, capacity 15,0@ lbs. with hydraulic steering. Please write giving full particulars including price, age, condition, etc., to

J. W. Collins

Gamerston & Green Lumber Co.

535 Tunnel Ave., San Francisco 24, Calif.

Phone: JUniper 5-6083

POSITION WANTED

Sales Manager for Southern California available. Hardwood and softwood lumber, plywood and doors. Have directed sales to over 2,0@ dealers and industrial users. Volume potential limited only by available captial.

Address Box C-22L6, California Lumber Mcrchant 108 West 6th Street, Room 50E, Los Angeles 14, Calif.

WANTED

Lady for lumber office in Beverly Hills. Age 25 to 45. Genera,l office work. Must be good typist with lumber cxperience. 5-day week

Address Box C-2218, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

LEATHER LUMBER APRONS

Sturdy lumbermen's aprons made of top quality reclaimed leather' lnrnished in both single and double ply, appro:. L8t'x24" with or wrthout belt and buckle. Special discounts to jobbers.

HENDRIE BELTING & RUBBER CO.

rt05 Towne Ave., Los Angeles 13, Calif.

Phone TRinity 77E6

CAR UNLOADING_HAULING

Lumber and Freight RAY-HOW CO.

llcrnc of A&rrliron In lhb Drportmrnl urlng o blrd oddrrrr connol bc dvulgcd. All inquirio ond ropllr rhould bc oddrc:sed fo kcy shown in thr cdvorthomont

SMALL LUMBER YARD FOR SALE

(Do-it-Yourself -trade)

Good 2-man operation in fast-growing suburban area 10 miles from-centei & ios Anieles ott it"itt B-lvd. Over 2700 sq' fJ'.of ;oi;; ;;d.y -uoitaiigt, paved parking, allev at rear'. Price $1000 for Dodge roller lumber truck, elec. power -saw' .Jornter' counter and misc. equipment plus inventory qt our wholesale cost' iho"e O*ner, Mr. Rowley, diys 10 a.m' !o 4 pm. at- EYan l-8188' write 34 North Raymond, Pasadena l, Calif. Eves and Sunday only' phone DOuglas 7-1301.

LUMBER BUYER AVAILABLE

Reliable established buyer with excellent mill connections would like to contact wholesaler who would bc interested in direct mill buying representation in Oregon and Northern California'

Address Box C'22L4, California Lumber Merchant 10E West 6th Street' Los Angeles 14, Calif.

CAR UNLOADING CONTRACTORS

FREE 1953-54 printed price list mailed upon request.. Our.eleventh year, furnishing experienced labor to unload and sort lumber cars' One-day scrvice.

r4t7 E. lzth st.

CRANE & COMPANY

Los Angeles, Cal. TR. 6973

FOR SALE

Wholesale lumber yard and mill,Iully gSuippeE doing clstom mill work for over 50 retiil lumber yards tn the San Gabriel Valley'

Address Box C-2L?7, California Lumbcr Mcrchant f08 W.6th Street, Los Angeles 14' Cdif.

YARD MAN

If you are a top notch yard man-with- Redwood experierrce and are l6oking for a spot with plenty of work, see or call Al Grinage-r "t W.rt.t-tt Custom MilL 4230 Bandini, Phone-ANgelus 2-4148'

FOR SALE

Used Gerlinger Carrier Highway Model 7866-N, 6Gin. bolsters. 30,000 pound capacity. Excellent condition-low price.

BURNABY ANd WILLIAMS

Van Nuys, Calif.

Phone STate 5-6561

SALESMAN WANTED

Wholesale Lumber Company wants high calibre man to take over sales. Please state experience and age.

Address Box C-228, California Lumber Merchant 108 West 6th Street, Room 508, Los Angeles 14' Calif.

LUMBER YARD FOR SALE

Located about 80 miles from Los Angeles. Ground (acre), buildincs (9000 sq. ft.) ,Equipment, etc. $36,250. Trucks extra. Inventory ta-uorit $Eo,060 t6 $s0,00b1 at market plus 5olo. Sales have averaged d,.'.t $+rb,doo.fi) annually'the last three years. This yard -h-as-made over $2@,0O0.0O AF'TER TAXES the last sixteen years. No bonus asked. Books open to qualified parties.

TWOHY LUMBER CO.

LUMBER YARD AND SAWMILL BROKERS

714 W. Olympic Blvd., Los Angeles 15, Calif. PRospect 8746

\TANT ADS

NEW WOOD SASH_TENSION-TITE SCREENS

_ Oakland area yard. has overstock of cut-up sash-pairs and singles. Larger siz-es four lights high, smaller sizes three lights highl If you are_ selling wood sash in your area you will makE a kiliing oh these. Inventory- most popular sizes Teniion-Tite Screens. In o-riti- nal boxes, excellent condition, no dogs. please send for list aid details.

Address Box C-2220. California Lumber Merchant

108 West 6th Street, Room 508, Los Angeles 14, Calif.

FO.R SALE

I XL Moldmaster

Flex sander, knives, footage meter, blower attachment with XL l5'- ri-pper rScrial No. 351-all in excellent conditio,n, nearly new, $5,00O.O0

t Berlin Invincible 36" drum sander, good condition. g1,500.00

I American 36" band saw, good conditionl .9250.00

Can be seen at E99 Vertin Avenue, Salinas, Calif., or phone Salinas 4888

WANTED

Superintendent for large redwood remanufacturing plant. Must be competent in all phases of green lumber through siding proauction. (irve age, recent experience and references in first reply.

Address Box C-2221, California Lumber Merchant

108 West 6th Street, Room 50g, Los Angeles 14, Calif.

USED MACHINERY FOR SALE

One-42 inch Turner Twin Band Resaw, ball bearing band wheels driven by 25 H.P. motor. 3 H,p. veri-drive on feed ,itt.. -'------

One-Hyster Fork Lift Truck, l}-Ioot lift, capacity 7ft tons. One-8-inch Stetson-Ross Electric Moulder c-ompiete -wittl yotes, set up stand, some heads.

IRVING LUMBER & MOULDING, INC.

6106 Walker Ave., Maywood, Calif. Phone LOgan 5-5144

KILN DRYING TIME AVAILABLE

Douglas Fir, Pine and Redwood SO.CAL DRY KILN CO.

3200 Bandini Blvd., Los Angeles 23, Calif.

Phone ANgelus 4238-Bernie Feigin

POSITION WANTED

. U_nive-rsity graduate-age 33-17 vears experience wholesale lumber rn Southern California ag_d San Francisco Bay area, desires sales connection with mill or distributor

Address Box C-2224, California Lumber Merchant

108 West 6th Street, Room 508, Los Angeles 14, Calif.

WANTS BUYING OR SELLING CONNECTION

Experienced lumber man desires buying or selling connection with established firm. Wide range of ptne and Fir mii and remanufac_ turing connections. Oreg-on, Northern California a"a tte"aai. iop industrial cqt_.stock production sources, Adequate trade and bani references, Will travel.

Address Box C-2225, California Lumber Merchant

108 West 6th Street, Room 508, Los Angeles 14, Calif.

SALESMAN WANTED

_ Los Angeles territory. L.C.L. in Redwood and Fir. Wholesale. Call on retail lumber yards and industrial accounts" protected terri_ tory. Minimum plus commission.

Address Box C-2226, California Lumber Merchant

108 West 6th Street, Room 508, Los Angeles 14, Calif.

FOR SALE

Used Ross Carrier Highway Model 7968 N, 66 inch bolsters, 3Qffi0 pound capacity. Excellent condition and. reasonable.

Address Box C-2222, California Lumber Merchant

108 West 6th Street, Room 508, Los Angeles 14, Calif.

LUMBER YARD FOR SALE

Retail lumber, builders hardware, etc., within 60 miles of Los Angeles,-on qain highway, ole of California's most outstanding re- t?il- yards. Modern store, all buildings new. Very nice volirme. Unlimited opporturrity for expanding. About S40,C01.00 required.

Address Box C-2223, California Lumber Merchant

108 West 6th Street, Room 508, Los Angeles f4, Calif.

FOR LEASE

Lumber yard in rapidly growing southwest Los Angeles, in the midst of a shopping center to be erected soon. Machinery, truck $5,000.00. Presently very low inventory at cost.

Address Box C-2227, California Lumber Merchant

108 West 6th Street, Room 508, Los Angeles 14, Calif.

SALESMAN AVAILABLE

With -7 years-experience in building materials including hardwoods, qlyyoodp, hardboards and insulation building boirdi. Uort-frern California preferred. Married, age 29, one child.

Address Box C-7229, California Lumber Merchant

108 West 6th Street, Room 508, Los Angeles 14, Calif.

HER,E'S HOW...

BUILD A CIOSET UNDER BASE'IAENT STATRS

Storage space under the basement stairs can be pro- vided by using the c,rrrstiuc- tion already in place. With a minimum of additional fram- ing and paneling, a neat and attractive ',extra room" is added.

A frame of 2 x 4's is made to fit berreath the stairs as s.hown in the drawing. The dJmensions will depend upon the height of the basemenr and stair landing. hut these are typical.

_Bv building the frame flush with the .outside edge of the statr. stringer, the stringer. rnay be used to hold the wood paneling. Closet frame mem.

trer-s are_toe-nailed to the joists and stair framins, .-Tongue and gro-oved brlards, if .used f.or paneling, will pro- vlde a dustproof closet. Or. if plain boards are used, the closet may be lined. As a'fur. ther precaution against dust. unevenness between the stairs and landing and the hasemenr wall should be caulked. At the lower end of the stairs, the closet should be B0 inches high. The space beqween this end and th-e bottom s-tep may be used as a small closet, with its own door, or left open for miscellaneous {torage.

ADVERTISERS INDEX

ttsowmill Sonotqtt

(The following jingle comes from Philip M. Dubaldi, of the J & W Lumber Company, Orick, California, and was written b-v Mrs. Dubaldi.)

I thing that I shall never see A thing as lovely as a tree ! A tree whose hungry mouth is pressed Against a loggers yearning breast !

Eruce Co., E. L. -,-.....---.-....-..-.-.--.-.--.-..---.. I

Brvrh lndurtriql Lumber Co. ........-'.---..-----'64

Burnr Lumber Co. -.------..--.....-..-.-'.-.-..-."-.--.'- tt

Golweror Cemenl Co' -...-...-....---.-..----..--'.39 Collfmriq

Chrlrlen!ff Lumber Co,

Cobb Compoy, T. ,rt' .....-'..--..-.'--------..--.- 36

Glork Equipment CmPqnY

Clough,'Gdorge -.-'.'-----.-"50

Coniiei Lmbir Soler -........'.-.-...----.--'-..---..-62

Con.olidoted lumber Co. ..-------.--.-.-----...-.. *

Gooper Wholerole tmber Co., W. E.-.---.-.38

corJ: Lmber Co. -..------'------'...-.--'.--.--...58

Cro.rell Lunber Go. -...------.--.-------.--------.--4

Dqlton, R. W. & Co. ....------.-..------..----------..65

Dqnt & Rcrreff 3ole, Inc. ------.-..----..------"29

Diqmond W. Suppply Co. .-..'----'.---.--'...-.-.31

Dollc Co., Roblii .-......,.....--.-------------'-..---56

Dolly VorJen Lmber Co. .--.-.-.-.--..----.-...-.*

Donover Co., Inc' -.-.-.--..--.----------..-..---....-..--54

Douglor Fir Plywood Attociqtion'..--..-'..--.ll

Drck1: Boy Lunber Co. -'-----...'----.-.----.-.-...-5t

Eqlrhore Lumber & ilill Co. ---'-'..-.-..----- I

Ecktrom Plywood & Dor Co. ---.-----.---."44

Edwordr Lumber A flfg. Go. .-..'----..-..-...--" i

Elfloil, F. W. ..-.,-.-..--....-...-------.----------..-.--.-u

Emrco Plywood ..-.---..---'*

Erlev & 5on, D. C. -...-----.......-........-----..'.'- 'l

Eureko Redwood Lmber Co'

Exchonge Smills Sqler Co. ..-.-.''.'..----.'.-51

Foirhurrt lumber Co. of Coliforniq ..--.-....-I2

Fern TruGking Co. ..-...----...-...-..-.....-----'----.---15

Fidfer'r llonulcturing Co. -....-.--..-.-----.-----25

Fl?-lex ----.----,.----- .-'.--.----*

Fir Tex ot Southen Goliforniq -......---'------' *

N6wqcitl, Jqmer W.

Nonhcm Redwood Lunber Co. -....-. ....-....-62

Nudor liig. Corp. .--..-.-,,.-..,--..........-..-.--.----. *

Olren-Corpenter Lmber Co. .--..-..--.'----.--*

Orgood, ioberr 5. -.-------.-.-....-.--.....,,--.--.---. *

O3ilins Mfu. Co. ...........-...........-..--.-..-..-.-2f

PociiiCocr Aggregoter, In<. .....-'.--..----.''.5O

Potiflc Fir Soles --..--......-.....-.--..--.-------..-----t

Poci6c Forest Productr, Int. ....--.--.----.---.--. 'l

Pocific Lunber Co., the .-...--.--.-.,..-.-.----.----- 7

Pociec lmber Dcolerr Supply, Inc. --..-----*

Pocinc Western Lumber Co' -...--.-..-.-...--.--.--

Porifi< Wire Prcdcctr Co.

Pol lunyon lumber

Penberthy lwber €o.

Perry Door Co.

Popi & Tolbor, Inc.,

Red Cedqr lhingle lureou

Ricci t Krurc Lunber

to<kport Redwood Co.

Ro:s' Lumber Sqler

Roy Foiort Produdt Co.

R. 5. Plywood Co.

Smpron Gompoy

Soto Fe Lumber Co.

Sqnfod-Lur:ier, Int.

Security Royol Dutch Point lttfg. Co.

St. Paul t Tocono lumber Co.

Shivefy, Alm

Slmmonr Hordwood Lumber Co.

Simpton Logging Co.

si!;lkrqtr Co., ttre

mill Co.

A loaded truck with tree, todaY; If only on that truck it'd staY ! ! But, at the sawmill it must stoP, And then be dumped-kerplunk-kerplop !

Then into mill it rolls away, While saws do sing, and men do say; "Roll out the chain-make motors hum ! A sawmills work is never done !"'

And sawdust flies into the air, To land on each man's scalp and hair. The men are full of sweat filled pores; And their wiyes are second to two by fours !

'Cause who on earth would try to cor-npete With whirrs and clangs, and running feet ? Green chains are "swell"; the burner's a "beaut", Machines are "colossal". but never cute.

The lift truck's a "dandy" ; the carrier, a "dream" Wives listen to this 'till most of them scream. But; I've learned a good LESSON IN 7 years long That a "sawniillers" work is a "sawmillers" song !

Fl.k E m6q -.-'..'.----------45

Lumber Co., Rolph

Flmer, Erik -.-.-.-.-...------'*

Fordyce Lmber Co. -.-.---...--....--.....----.-----.--'i

Foreir Fiber Productr Co. ..-.-----.--....--"--.-----34

Forelt Produclt Soler Co. -..-----..'-.-----...----- I

Fountoin tmbel Co., Ed. ....---...--..-'.--'-.---*

Fremm & Co., StePhan G.

Gollehs Hqrdwood Co. --.-.-..-.

* 58

Gmerlon & Grcen Lumber Co. ---'-.--'.---*

Ga.io Tr.tfic 5qwic., B. R. --'.----------.------.62

Gedinger Conier Co. .-...-....--------.'.-----..'-.'-"49

Gilbrcoth Chenicql Co. -,-.-------.-..-----''---.--.- t

Goldobeg Plyurood & Imber Co. ..--.--' *

Golden Gqte fmber Co.

Gerlin-Hcdlng tunber Co. ---..-...-----...---.-63

Greol Boy Lunber Soler .----"....----.----.-.-..-.45

Shingle Co.,

5o. Cqy Building ilsleriolr Co', Inc'

Southem Colifornio Lunber Solet

Soufhem Lunber Co.

Soulhwert PlYwod CorP.

Sdlhwetlern Porllqnd Cmenl Co.

5pringf,eld lllills Co'

Siqntin & 3on,

Strobfe Lwber Co.

!uperior Lmber Solet

Tocmo Lunber 5qler,

And I know when my husband arrives home at night Whether things have gone wrong or everything's right, And I try not to care, as he gazes at me, That I'm being compared with a "sway-backed tree !

Hqll -Co., Jomer L, ..---.-..-----....-.----.....-'-..'-.. *

Holey Bror, -.--..---.--..-...--65

Hqllinon llqchin Lunber Co., In<' '.-..--'..-' *

Horbor Plywood Corp. of Colifornio -.-.'---18

Hmmond'Lmbcr c;. --.-.---..----.--'.--.-.-.O.B.C.

Hcbor Plywod Corp. of 5o. Cqlilomla 47

Hordwood' Fl6h Ds Co. --.-..---..--...-.-.---.'.57

Hqrdwood Productr Corp' --... "...'.64

llovfork Lmber Co. ....----..'.-.......... -.-....'-*

Hcilund lumber Scler, Int. ---.......-...-....-- D

Higgir! lumber Co., J. E.

Hiiitumber Co'. Rov -.-..-.----..--.-'...'..-...-"'-' *

Hffl & itorfon, Inc.,-...-.--.-.-....-.-..--.-...-------21

Hobbr Wqf l Lmber €o. .-..-... --.------'--24

Hoqqn Lumber Co. ---..--.-.....-.---.--.-.-..-.-.-'...*

Holiow lrce Redwood Cmpqny .-...-...-------'t

Holner Eurcko tumbcr Co. .-'...---.......-''-..-*

Hoover Co., A. t. ----.-...-..............'.-.--'.-.-.--64

Hyrte. Cmpony .-.---.-..." l'

lnlond Lmber Co., .-...-'..---.-...-..'.-...-----..-13

lnrulite Co. --.-.....-.--.---'.*

Jqmird Lmber t Shingle Co. ....-----.---.----33

Johnr-llanville CorPorolion -.-.-.'..-----.--.----'*

Johnron Lumbcr Corp., D. C. .-------..-------- :|

Jordon 5osh ! Door Co., F. L. ----.--.-------..*

Kelley, Albcrl A. .,......------....-.-.---.-..---...-.--.53

Kendoll Lunbcr Di3trlbulor3 -.------------..--..-I

Keht & tm, Inc., John W' --.-.--'..--.-''--...*

Kuhl Lmbet Co., Cqrl H. ..-.-'.-'.------.---.-.--.64

t. A. Dry Kiln t Slorage, Inc. -'.---'.------...*

lmon tmber Go. ---..--..----,--.-..-.--..-.-'-..-...- |

Lmen-llcrriield, 1nc -.--..-------------------'..-.'-63

f.orocc-Phillpr Lumber Co. --..----..--..-..--.52

U. t. Plyrood Corp. -...-......-----.--.--- ......3-21

Vollsstdt-Kcer Imber Co., The -.----.-..-..... * Vogt, Donold Lmber Co.

Woding-Nothon Co. -.-.-.-...--.....-.'....-..-.....'20

W6r C;ort Forcrt Ptodu.lt Co. -.-.--'.-...-...33

Welt Coort Lmbamen'r Arrn. -.----'..--..-.-l9

Wert Co6l 9(ren Co.,--.-.------.-'...-.----.-'..-.-5t

Wett C@tt Tlmbet Ptoductt Agency..-.--..65

Wert Orlgon Lmber Co. ----,-.-..'-....-..-.--'.- |

We.te?n Cston ilill, Inc. -...--...--.-....--...--29

Werlern Dry Kiln ------..-.----...-..-.--.....-.--'---... *

Werlcrn Hqidwood Lumbcr Co. ..-..-...---...-.-17

Wertern !umber, Inc.

Werlern Pine 5upply

Watem Pine Arrociqtlon

Weyerhocurer Soler Co.

Whielo<k, Inc., E. U.

WhitG Broth.r

Jim Knox, Rockport Redwood Company, San Francisco, returned to the office January 25 af.tet a two week business trip through Southern California.

How Lumber Looks (Continued

from Page 2)

December, 1953, 19 companies reporting, gave orders reaeived as 46,503,000 feet, shipm ents 44;425,000 feet, and production 51,784,000 feet. Orders on hand at the end of the month totaled 54.098,000 feet.

The West Coast Lumbermen's Association for the rveek ended January 16, 175 mills reporting, gave orders as 129,497,0m feet, shipments 122,572,000 feet, and production 117.854.000 feet. Unfilled orde,rs at the end of the rveek totaled 454,828,000 feet.

For the week ended January 23, these same mills reported orders as |07,8D,NO feet, shipments 99,778,0n feet, and production 105,343,000 feet. Unfilled orders at the end of the week totaled 462,879,N0 feet. Zcermm Plywod

Bonnell-Wqrd d Kncpp. ..GArlield l-18{Z

noEBiDgton Lumber Co.. YUkon 5-5721

Cbriglengon Lumbcr Co...... ....VAlencic l-5832

UYER'S GUID

SAN FRANCISCO

Tho Long-Boll Lumbcr Co.. ........EXbrook 2-8696

Lunbcr Salcr Co. ...VAlclcic 6-4970

McCloud Lumbgr Co. ...EXbroo} 2-7041

Mcrtircz Co., L. W,. .....EXbrook2-364{

Middletoa d Beirne Lumber Co. (Burliagcme) ........Dlomond3-3697

Milae, Lloyd D........ ....Slryline 2-ll8,t

Pscific Lunber Co., Thc. .GArlield l-3717

Pqdulc Lunber Compcny, E. A, ..EXbrook 2-5524

Popc 6 Tclboi, Inc,,-Luirbor Divirion DOuglas 2-561

Ricci d Erur Lunbrr Co...........Mlgion ?-2576

nockpori Redwood Conpcny ......YU[on 6-0912

Sclq Fc Lunber Co.. ....EXbrciok 2-207;l

Tcrlcr, Wcbglcr 6 lohnroa, Inc.. .DOuglcs 2-21160

Trinity Biver Lumber Sqles Co.....Skyliae 2-20{0

Twin-Cita Lumber Co. ..SUticr l-0191

Twia Hcrbort Lunbrr Co. (Frcnl J, O'Couor). ..GArlirld I-581{

4-8744

Hobbs Wqll Lumber Co.. .GArtield l-7751

Holmcr Eurckq Lunbor Co........GArliold l-1921

Lcmon Lumbrr Co...... ....YULoa 2-(176

LUI\ilEER

Cclilonic Lumbcr Sclos. KEUog {-100{

Easlghore Lunber cnd Mitl Co.....KEUogg 3-2121

Fcirhunt Lumber Co. ol Cqlil.. ...Twinocks 3-2939

Gomorston 6 Grcea Lumber Co.....KEllog {-6{6{

Goldea Gcie Lumber Co. (Walaut Creek) ..YEllowslone {-4{15

Gosslin-Hcrdiag Lumber Co. (Wclnut Creek) ..YEllowstone {-8774

Hill d Morion, lnc...... .ANdovrr l-107?

Kclly. Albert A. (Alcmcdc). .Lclrhurrt 2-275{

LUMDEN

Anderson Wholeeale Lunber Sqlee (Pcscdcnc) .....RYcq l-7559 Syccnore 5-2755

Arcqts Rcdwood Co. (1. l.8rc) ..WYomiag ll09

Atlcntic Lumbcr Co. (C. P. Honry 6 Co.) PRosp.ct 652,1

Atlcr Lunbcr Co. .....Tniaity 2325

8ougb, Ccrl W. (Pcrodoac) ....BYon l-5382 SYccmorc 6-2525

Bliss 6 Gctos Lumber Co,.RAymond 3-1681-3-3{5{

Brugb Industrial Lumber Co,.....RAymond 3-3301

Euror Lunbor Conpcoy .WEbrlrr 3-5861

Cqrr d Co., L. t. (W. D. Dunning) PRorpcct 88{3

Chantlaad cad Asocictor. P. W, AXninirtor 5296

Uaioa Lunbor Conpcay.. .....SUltrr l-6170

Wradliag-Nqthca Co. ....SUttrr l-5363

Loop Lumber 6 Mill Compcay (Alcmeda)

LI'MBEN_POLES_

PILINGI_TIES

Lunbor 6 Tr.ctilg Co.....SUttcr l-102g fcLtrr_, l. H._6 Co. ................ .tuko; t-4i00 ncu, rcn.l L........ ......SUltor l_?520 Popc 6 Tclbot, Inc,, Lunbor Divfuion, wrndtias-Ncrhcn co. o"tirlt"j ?:3131

Strcble Lunber Conpqnv Whit. Eloth.n .......'. Wholccale Lumbcr Distributors, Inc.

Pf, NELI'-DOONS_SASH_SCREENS PLYIilOOD_MILLWONK

Enrco Plywoodr....... ..f,Elog6-1733

......TEmplebcr 2-5584 ........ANdovcr l-1600 .Twiaocks 3-515 ltANDWOODS

Brucr Co.. E, L.... f,Ellog 3-5577

LOS ANGELES

MccDoncld Co., L. W. McCloud Lunbcr Co...

McCoy Plcning Mill

BBcdrhcw 2-5101 .......VEmont 8.{963 ... ANgelus 9-8216

Middleton C Beime Lunber Co. (Sotq Anc) .....Klnberly 2-1717

Mount Whilnry Lumbcr Co., lnc. ..ANgrlue 0l7l

Jcmcs Newquist Lumber Sclcr (Pcsodenc) ......BYon l-8486 SYccmorc 5-13{0

Oboa-Ccrpontcr Lunbcr Co- (Brvorly Hilb) .BBadrhqw 2-8551

Orgood, Robrrt S. .......DUaLirk 2-!278

Pqcific Fir Sclos (Porcdcac) ....SYcqnorr 6-13t8 BYo l-8103

Pccilic Lunbcr Co., Thr ...BYaa l-9321 SYcanorc 5-1319

noEdE Lumbcr Coapqny ........Gtr.cacourt l_696t uailod stnt.3 plywood Corp. .Tlf,inoclrr !-S5{l

HtnDwooDs

lnrricqn Hordwood Co. .........pRorpcct 1235

Ltlor Lunbor Co. .... .TRiaity 2it25

Bohaboll Lunbor Co., tac. ........plorpoct !tl5

!rocr Co., E L. .plocrqat 3-[01

Brugh ladurlricl Lunbcr Go. ....RAymoad 3_3901

Gclloher Hcrdwood Co, Praborthy Luubrr Co.

Saalord-Lusrior, hc.

.Plcocnt 2-3795 .......f,Imbcll 5lll ..AXminirtrr 2-9181

Simmong Hcrdwood 6 Lbr. Co.......LOrain g-?125

Stcntoa 6 Son, E. f. ...ADur {-921t

Tropiccl d Wortrn Lumbrr Co. .LOgcn B-2:tZ5

George Clough

Conrolidctrd Lunbrr Co. TOpcz 9-7614 - 9-7712 .Elchaoad 2lll (Wilnilsrto!) ......NE. 6-1881 Wil6. Tot. l-2887

Cooprr Wboloclo Lmbrr Co., W. E. ..YOrL 82118

Dcltoa G Co., B. W. (9ca Mcriao)PYrcmid l-2127

Dcnt 6 Bwrll, Scll Co. -IDcnr 8l0l

Donovor Co., hc.. .....CRegtvirw l-5103 Brc&hcw 2-4167

Ereloy. D. C. G Soa ....BAymond 3-1147

Eurekc Redwood Lunbcr Co. (Long lecch) ...L'B. 40-9901

Foirburrt Lunbor Co. o{ Cclil. (Lor Aagolrr Lunbor , Iac,). .MAdiroa 5-913{

Fial 6 Mtrron (So. Pcrqdoac) ....PYrcmid l-ll9 SYccmorc 9-267,1

Eril Flomcr (Loag Eoqch)..L.8. 6-52117; NE 6-272,1

Forort Produclr Sclor Co. (lnglowood) Plrcsqnt 3-ll{l

Frcomqa d Co., Strphrn G. (Bclboc) Hqtbor Zt21

Ed. Fourtoin Lunbrr Co. .Lggoa 8-2331

Hallino Mcclir Lumber Co.. .ANgclus 3-{16I

Hqmnond Lumbcr Conpcly ..PBospect 7l7l

Hrborlo 6 Co,, B. J. (Conpton) ..NEvcdc 6-495

Hill 6 Mortol, lnc. ............BBq&bqw 2-1375

CRcaiview 6-3164

Hill Lumber Co., Boy ...Plecscnt 3-3221

Hollow Trcc Bedwood Co, (Long Beccb) .........LB 7-2781

NEvcdc 6-4056

Holmos Eurohq Lumber Co. MUtucl 9l8l

Hobbs Wcll Lunber Co. ......CUmberlcnd 3-4902

A. L. Hoovcr Co. (Son Mqriao)......BYcn l-9&ll

lcmison Lunber 6 Shingle Co. (cndall Lunbcr Dirtributors (uhl Lsnber Co., Ccrl H. f,. S, Osgood

Lorsen-Merrifield, Inc.

Lcwrence-Philips Lumber Co.

Lerrelt Lumber Compcry

SYccnore 5-{3t$

.RAymond 3-4134

.PBoepect 53ll

....TBiaity 8225

CBestview 6-9149

EBa&bcz 2-{37

.NEwmork l-8651

NEvqdc 6-2323

Thr Loag-Bell Lumber Co, ......DUnkirk 7-13{?

Lor Algolcr Dry Xila 6 Slorcgc, Inc.

Lor Angobt Lumbcr, lac.

Lor-Ccl Lunber Co.

Lumbrr lrtrll 6 Supply Co,

ANgelur 3-6273

MA 5-9131

lEllergor 6234

ANgrlsr 3-7503

Pqcilic Forcrt Productt, Iac. (Dich ""tillflirrr'

Pccifc Woetcn Luabor Co. oI Calil., Iac. (Pcrcdcac) SYcqaoro 5-8869-L.4. RYcr l-ll2il

Popr d Tclbot. lnc., Lunbcr Divirioa PRorprct 8231

E. L. Brilz Co., Oceqa Contcr 8tdg, (Long Bcccb) ......Loag Ecacb 5-96{7

Boy Forrrt Productr Co. (Vcn Nuyt) Slcto 5-ll&

Alcn A. Shively (Glendcb) ....CHcpmoa 5-2083

Southe ra Cqlilomic Lunbor Sclor (Monrovic)

Soulhcrn Lumbrr Co. Elliott 8-ll5l ...Tninity 037{ Stanto!, E, I. 6 Soa .tDanr l-&lll

Tcconc Lumbcr Sqbs, lac. ......MAdiron 6-6!3t

Tcrdy, lor .....WEbotrr 3-&!?

Tqrtcr, Wrbster 6 Johnsoa, tnc, ...ANgdur 9-7Ztl

Taube d Eergstron ..BRqdshaw 2-8235

Timber Sales Inc. (Dowaey)........TOpc2 2-6512

Tobin Forest Products (Long lecch) L.B...91t6-3S8

Tropiccl d Wcrtcn Luabrr Co.....LOgo i-2it75

Twia-City Lubor Co.

W.rtoru Hcrdwood Lunbrr Co. ....PBorpoct 616l

STSH_DOONS_MILLWORK_SCAEETS

PLYWOOD_INONNG BOANDS

Associctsd Molding Co. .Rlynond 3-3221

Cclilonic Ponol 6 Vrnrr Co. ......TRirity 00S?

Ccrlow Compcny ...ADcu {-0t59

Cobb Co., T. M. ... .....ADcu f -ltl?

Dicnoad lf, Supply Co. (Vrrnon) ..;Ettorroa 2288

Eclrtron Pltryood 6 Door Co. .ADcmr 3-ll28

Fidlrr'r Maaulcclurilg Co. ......Plocrcat 3-ltl2

Fir-Tox ot So. Cclil... ....-..ADonr 8l0l

F. L. Iordon Sqeb 6 Door Co,....Pleqsont 8-{168

Goldenbcrg Plywood 6 Lunbcr Co. ...CApirol 5-13[

Hcby Bror. (Scrlc Moaicc) ........TExqr 0-1831

Hordwood Flurh Door Co,, Inc.. ...LOgcn 8-2228

Horbor Plywood Corp. ot Southern Cqlilornic

Bncdrhcw 2-167{ Kocht, Joha W 6 Soa Mlcbigcn 185{ ....Al{grlur 9-8191

Twin Hqrbon Lurbrr Co. (C. P, Hrary d Co,) ..PBorpccr 6521

Union Luabcr Conpcly ...TBinity 2Z8Z

Doacld P, Vogt Lunber Scles (Wilmingtoa) .NEvcdc 5-1532

wcudliaE-Ncthcu co' sr;;llT l:13?l

Wcyorbccuser Sclgs Co. .Elcbnond 7-0S0S

Westera Hqrdwood Lumbcr Co.....PBo:pect 616l

West Cosst Frrest Products Co.......STcte g-1588

Wesl Oregon Lunbor Co. (Dcvcrty Hilb) BRcdsbqw 2-4353

Wheelock, E. U.

Wilsou Lumber Co,, A. K.

Wbito Lumbcr Co., Hcrry H.

E. K. Wood Lunber Co.

Mlcbigqa 2137

NEmcrL l-8551

NEvcda 6-2363

..Elcbnond 5309

...lEffcnoa 3lll

CBESOTED LUI\,BEn-POLES-PILING-TEIi

Americon Lumbcr 6 Tr.otiag Co.. .MAdison 5-5818

Bcxter l. H. d Co. .DUn}irL 8-95'Jl

Pope 6 Tclbot, Inc., Lumbor Divirion PBorpect 8231

Mcpb lror. (Wbittior) ...Wbifiirr {-{003

Mcrtia Plywood Co. .RAynord 3-3661

Mutual Mouldhg d Lumber Co..PLymouth 5-6630

Nudor Mtg. Corp.... .STontcy 7-3723

oartins Moautocrurins co cu;b:r?;i g:i8l3

Pccilic Lunbor Dcclorr Supply Co,, lnc. (Hcrbor Cltt) ....ZEoirb 1156; Lonitq 1156

Perry Door Co,, Iac. (Burboah)..lOclwoll g-2{51

B, S. Plywood Conpcay. .f,Inbcrly 2-3595

Sonpron Compcny .........BYan l-693g

Sinpron Loggiag Co. .DUakirL.S-06Ss

Soutbworl Plvwood Coro. (laglowood) .OBcsoa 8-{058

Stdtoa C Son, E. J. .ADcnr {-92u

UDitsd Slal.3 Pllvood Corp. ......LOgoa 8-3lll

Uuiled Stqtes Plywood Corp. (Glcndclo Arcc) ..................Clrrur l-2133

West Cocrl Scrcra Co, .ADcnr l-ll0l

Westera Custom Mill, Inc. ........ANgelus 2-4t48

Wertcn Mill 6 Moulding Co. ..LOraia 6-0193

Wilkinson. W, W. (Lomita).. DAvenport 6.6442

Zrrsca Plywccd Co. L^tey.tt.ol?t

Cqlifornio Redwood hcrs mony uses in the potio, such qs vorious sfyles of R.edwood fencing.

Woven Redwood fencingr os illustroted, provides long losting beouty ond durobility.

For speciol work or generol use there is o Hommond grode of R.edwood porticulorly suited to thqt purpose. No mcrfter whot rhe iob - Diqmond H Redwood lumber cqn do if.