The California Lumber Merchant - February 1960

You Always benef it f rom these TWIN advantages when you do business with Twin-City Lumber Company' *

I. DEPENDABLE SOURCE OF SUPPLY

We distribute the output of leoding producers of West Coost forest producfs speciolizins in STUDS-DECKING-FACTORY TUMBER-STARTER BOARDS -ALL YARD ITEMS. *

2. PROMPT COURTEOUS SERVICE

We mointoin tlrree offices stofted with experienced personnel, to lcrke core of your lumber requirements.

HOGAN.SLIDE ALUffilNUflT WINDOWS

By RADCO

AN ATTRACTIVE TRADE AND PROFIT BUIIDER, because of its many appealing sales features. Goes with any architectural style-a true beauty for looks. Easy to install and to operate and keep clean. Also easy on your customer's pocketbook; a welcome and refreshing innovation these days. Outstanding is its complete weather protection feature. Hogan products have long been famous for enduring quality.

CAIL OUR, ftTETAT PRODUCTS DIVISION FOR PROFIT.'NAKERS AND VOTUiIE.BUITDERS

Our enlarged Metal Products Division carries complete stocks of building materials that retail lumber merchants can buy with conffdence-products that are wanted, that yield a satisfactory profft and build volume.

Hogan Wholesale is headquarters for Aluminum Casement

Sash, Horizontal Sliding Windows, Patio Doors, Jalousie Windows, Awning Windows and other equally ffne types of modern metal products for homes, industries and institutions. Windows are shop glazed at our plant-and aluminum beads installed. Complete units shipped to you, ready for your customers to install.

MARYSVIIIE BRANCH: | 427 Clrsnge !ti.

One block from l4th & F Sls.

Telephone: SHerwood 2-586O

THE CALIFORNIA LTJMBER MERCHAI\T

Jack Dionne, Publisher

CALENDAR OF COMING EVENTS

Februory

Western States Hardware Show, Brooks Exhibit Hall, Civic ('enter, San Francisco, Feb. 14-16.

San Francisco Hoo-Hoo Club 9 Wood Prornotion meeting, 6':29 p.rtt., Leopard cafe, San Francisco, Feb. 16; Al Bell, chairman.

Lumber Merchants Assn- of Northern California Clinic on Component Construction, Rickey's Studio Inn, Palo Alto, Feb. 16-17 (Members only).

Western Retail Lumbermen's Assn. (333 First West, Seattle 99, Wash.) annual convention, Davenport hotcl, Spokane, Wash., Feb. 16:18. (Exhibits.)

Black Bart Hoo-Hoo Club l8l evening meeting, Feb. 17.

Sacramento Hoo-Hoo Club 109 evening meeting, Sheru,-oo<1 roonr, Sacranrento, Feb. l7; Dick Merritt, chairman; Hosts: California Builders Supply Co., Diamond-National Corp.

Los Angeles Hoo-Hoo Club 2 n.reeting and golf tournanrent, Rio Hondo Country Club, Downey, Feb. 19.

Dubs, Ltd. monthly tournament, San Jose Country Club, Feb. 19; Host: Leo Cheim, Sr.

Southern California Retail Lumber Assn. "Management Workshop," conducted by Arthur A. Hood, Starlight Roof ancl Patio, Lafayette hotel, Long Beach, Calif., Feb. 2l-26; Enrollment by arrangement with the S.C.R.L.A., 111 West 7th St., Los Angeles 14, Calif.

Oakland Hoo-Hoo Club 39 annual Birthday Party Dinner-dance honoring past presidents, Empire room, Claremont hotel, Berkeley, Feb.26.

Humtroldt Hoo-Hoo Club 63 annual Ladies Night dinner-dance, 6:30 p.m., Baywood Golf & Country Club, Feb. 26. Entertainrnent starring DeCastro Sisters; Music by The Playboys.

Mqrch

Western Pine Association annual meeting, St. Francis hotcl, Sarr Francisco, March 2-5.

Southern California Lumber Seasoning Assn. tour of Becknran Lumber Service, 3:00 p.m.; i)inner: Crrrrie's Santa l;e, S1>caker: l)r. Robert Cockrell, School of Forestrl., Liniversit-v of C:tlifornia, March 2.

Montana Retail Lumbermen's Assn. (326 Fuller Ave., Helena), Finlen hotel, Butte, March 13-15: Exhibits: Butte Civic Center. California Redwood Association directors' nreetins. 576 Sacrarner-rto St., San Francisco. March 14.

THE NEW WEYER,FIAEUSER PR'OGRAM TI{AT FITS n,IGHT IN WITI{ YOUR OVIIN ADVERTISING, MERCI{ANDISING, AND SELLING ACTI\/ITIES!

Advertising

Starting in February, the millions of readers of Better Homes & Gardens and other home service publications will see a fresh new series of full color, full page ads that give them the ideas they're looking for to improve their homes ideasyou're looking for to build greater dollar volume. Through the year they'll see ideas for kitchens, built-ins, new homes, vacation homes, garages, patios, fences, indoor play space, storage space-fascinating ideas that answer the needs of 9 families out of 10. See the first ad in the February 1960 issue of Better Homes & Gardens.

Merchandising

advance of each full color, full

t?"?"1?:'""#l'ni'tT,?15rfi,:.t"1

I -' A--l Dealers will receive a complete |merchandising kit containing a mounted ad reprint, a supply of FascrNerrxc Iooa literature (with how-to-do-it sketches), reprints of tie-in id mats for use in the dealerts own advertising program, and a news service that combines advertising, merchandising, and selling ideas with clear, concise information on new Weyerhaeuser 4-Square products and their uses. This sales building kit is absolutely free to Weyerhaeuser 4-Square Lumber Dealers!

Wffi

BE SURE you hove complele informolion on ihis 1960 progrom for graoler soles! Ask your Weyerhoeuser Dislrict Represenl. otive for detoils or write lo Weyerhoeuser Componn First Noiionol Bonk Building, St Poul l, Minnesolo.

They're ready to buy. . .

$s

NATIONAL AD\/ERTISING GEARED TO GIVE THE EXTR,A PUSI{ TIIAT IIELPS START SALES, INCREASE SALES. "CLOSE'' SALEIS!

Working Plans ... and Gluality Products

Every Flscrxanrrqc Inna is backed up with free descriptive literature that shows how-to-do-it sketches or. in the case of homes, floor plans (as in the past, blueprints are available only on order from lfou). These plans enable your customers to go r{ght to work on their own or to consult with you ()n any needed modifications. You can assist them

in arranging expert building help, and give them the complete information they want on financing .-and, of course, help them select the Weyerhaeuser 4-Square Lumber, Plywood, and Lumber Products meeting their budget requirements and appearance demands.

You-as a 4-Square Lumber Dealer-are in the enviable position of being able to assure satisfaction through the use of top quality products from Weyerhaeuser, America's best known name in lumber. Whatever your customer's chief concern -appearance, durability, maintenance, costthere are Weyerhaeuser 4-Square products that will do the job well, open the door for you to sell additional jobs. Make sure you tie-in 100/6 with this exciting new business-building program. Check your own advertising, merchandising, and promotion plans. And be sure your inventory includes the quality products identified with the Weyerhaeuser 4-Square trademark.

.'A BOY IS THE ONLY THING GOD CAN USE TO ffIAKE A flIAN''

The above motto, adopted by Arizona Boy's Rancl-r at Queen Creek, Arizona, very vividly portrays the purposes of this organization. It started in 1951 rvith tl.re donation of 150 acres by Leo Ellsworth of Queen Creek and 30 acres by Jack Ilarnes of Chancller, rvitl-r one cottage ancl ten boys. It has nol' expancled to four cottages, :ur office, recreatiotral builcling, remeclial school, superintenclent, superintenclent's ofrfrce, ancl a very dilapiclatecl anci run-clort'n shop. An interfaith chapel and another cottage are lrow rrnder construction.

Under the able direction of \\'endell lt. Newe11, the superintencient, this worthwhile project for boys from broken homes is cloing a tremendous job. lJoys are not orderecl by court to Sio to Boy's Itanch, but are irrvited arrcl must wallt t() go. Accommoclations are provi<lecl in tl.re folkru'irrg rnanller : ten boys to a cottage with a mother-father atnrosphere. Tl-rese cottages have their own cooking ecluiprnent, clinir.rg room, ancl a living room. Two boys are assigned to each bedroom and each lad 1.ras assignecl chores to perfornr every day. The elementary scl.rocll grollp attend Higley arr<l Queen Creek schools ancl the olcler boys attend Char"rcller I{igh School, where their conduct and eclucational attainmel1ts have been classifiecl as among' the best.

\\/hile Arizona Boy's Itancl-r is a r.rorr-profit organization, sustainecl by private cor.rtributions, it is not charity. For that reason, the three Hoo-Hoo Clubs of Arizona (Flagsta1T, Pl.roenix and Trrcscrn) felt that sponsoring a project rttrcler these conditions worrl<1 be r.nost benelicial, not only to tl.re club members tl-rernselves, but also to the boys.

The meeting at the ranch on Tuesday, January 19, was the culmination of more than a year of study and hard work in developing this project, which will be a shop building 60x90 feet, fully equipped, and constructed entirely of wood. It should ultimately have a value of between $40,000 and $50,000 when it is completed. The Hoo-Hoo clubs will furnish all of the materials and much of the technical and supervisory work and the construction will be done by the boys. This will give them immediate vocational training.

After the shop is complete<l, the boys plan inrnrecliately to start making all of the pe.r'rrs, the altar, ancl other necessary furr.rishings for the chapel now un<1er corrstrtrctior.r. They also \\'ant to be in a position to make furniture for cottages as they are adclecl. It is ever-r hoped that, as this l)roe'raln arlvances, they u'ill be able to urake sonte other

items which have a market value. This will not onlv be excellent training for the boys but it 'ivill give hnanciai assistance to the rarrch.

There are llow 44 boys at the ranch, .rvith a large waiting list. The ne\v cottage rlow under construction will bring

Jock Rombough of Phoenix (top) entertoining with mogic; little girl is doughter of one of the house molhers. Typicol Home group (obove) ot one of the cottoges with house mother

Photo ot left (left ro right, bock of boys): Hoo-Hoo /vlembers (unless olherwise noted) Ace Moson, Scottsdole; Deon Droke, Tempe; Ed Flogg, Phoenix; Wendell R. Newell, Superintendent of Boys Ronch; King Polmer, Phoenix; Clyde English, Ronch vice.presidenl; George Ross, Phoenix; Roy Horper, Sr., president of Phoenix Hoo-Hoo club; Fronk See, Deputy Stote Snork, Flogstoff; Mortin Wist, Phoenix; Pele Von Voorhis, Phoenix; Berl Mcleon, Tucson; L. P. Hermes, president of Tucson Hoo-Hoo club, ond Arom Mordion, post presidenl of Phoenix Hoo-Hoo club

San Francisco. Nas Yr

GiEc|FIGiIA-PACrFrc

Douglas Fir

White Fir

Inland Fir and Larch

Western Hemlock

Ponderosa Pine

Sugar Pine

Engelmann Spruce

Western White Spruce

Sitka Spruce

Port Orford Cedar

Western Red Cedar

Incense Cedar

Dimension

Plank and Timbers

Studs

Shiplap and Boards

Shop and Factory Lumber

Industrial Items

Mining Timbers Paneling and Uppers

the student population immediately to 54 and it is hoped that the shop building will be finished in early September.

At tl-re meeting of January 19, Tucson Hoo-Hoo Club Number 110 was represented by L. P. Hermes, president; and Bert lVlclean, chairman of the committee. The Phoenix Club was represented by Roy Harper, president; Pete Van Voorhis, chairman of the committee and now a member of the board of Boy's Rancl.r ; Nlartin Wist, who coordiuated the three-club activity; Aram Mardian, past presiclent, and \,Valter Howard, in charge of publicity. Frank See, Deputy State Snark from Flagstaff, was also in attendatrce. Jim Gotcher, president of the Flagstaff club, rvas weatl.rered in and had to fly back to Flagstaff.

"Pete," one of the boys, accepted the plar.rs which rvere prepared by M. H. Starkweather, a Tucson architect, on behalf of the boys at the ranch and, in turn, presented thenr to Clyde English, vice-presicler.rt of the board of directors of the Ilanch. Mr. English actecl ir.r behalf of Andre Closset, president, who was out of state.

Hoo-Hoo is very proud of this undertaking and feels that it will be a continui'g program for

Johns-Mqnville Executive Sees 1959 As R.ecord Building Yeor

Industry figures for the first six rnonths of 1959 now in<licate that construction this year u'ill exceed the all-time records established in the building boom year of 1955, according to W. R. Wilkinson, vice-president of Johns-N{an- ville Corporation and general mar.rager of the company's 13uilding Products division.

"Dollar value of new collstruction in 1959 could reach aborrt $56 billion on the basis of information we no\\' have," he said. "This is arrother all-time recorcl. Add to this arr irrtlicated $22 billion worth of rnodernizatiott, maintenarrce au<1 repairs on existing structures and yorr get a $78 billion constructiorl year, about $8 billion more thall our 1958 year-end forecasts lecl us to expect. This is a construction recorcl never before achieved bv anv nation.

"Construction, now accounting for about l-57" 6f. all tlre goods and service produced by the rration, seems destinecl to contiuue as a strong bulrn'ark of our national €conomy'," lIr. \\rilkinson comnlented. "Orre out of nearly every six ()r sc\rerl workers in the United States is now employed irr tlre construction industry. Out of every l0 men now u'orking in the building trades, another dozen or so are ernl>kryecl in producing building rnaterials or construction equipn.rent. \A.Iith our population increasing about 3,000,000 peollle each year, it would appear that these workers r.r'ill be kept busy for a long time to cotne."

Burlingome Lumber Co. Cqn Move - lF lf Meefs Commissioners' Gonditions

The Burlingame Lumber Co. has received permission to lnove frorn Millbrae to a site orr Bavshore boulevarcl. brrt not without llumerous con<litions. -Tlte Brrrlingartre. Calif., plarrnir.rg commissioners stiprrlated that owner E,lmo Il. Phillips must lirnit his yard tc-r tl.re rear area of the acreage aucl a 35-foot driveway connecting to the street, proper fencing be erected to make the ba1 frontage as attractive as possible while fill operations are unclerway, lrrmber piles trot exceecl 2O feet, the setback be as far as possible, attractive planting and lanclscapir.rg be installecl on the entrance to the lrrmber yard, an existing slrecl be dernolished, ancl that tl-re entrance ancl building design be strbject to conrmission approval.

Phillips said the prrrchase of the acreage, part of which is under urater ancl must be filled. is subiect to a lease-back to the Holland Boat \rA'orks. u'hich has fhe Bayshore frontage. Concern for appearance ancl landscaping was voiced by representatives of a new l.rotel on tl-re rvest side of Ba_vshore^boulevard and by the orvner of a nerv office buildirig iust soutl-r of the hotel.

end this damage loss with Georgla' packq

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Footprints - One careless step costs you money!

Oiscoloration-Moisture, dirt, grime mar exposed surfaces

Poor figuring when you spoil this scratch pad. Pencil pressure mars. Surface marring can make this lumber hard to sell.

Diomond Nqtionql Shows Remodeling of Sonto Roso Yord

The California Retail Division of Diamond National Corporation, Chico, Calif., recently held Open House for the company's completely remodeled Santa Rosa Retail Lumber and Buil<ling Materials Store, 375 Sebastopol Road, Santa Rosa, Calif. The original store and yarcl facilities were built in 1917 and, in 1958, two "T"-tyDe lumber storage sheds 'were aclded ancl the entire 1'arcl -ri'as blacktoPpeo.

Tl-re remodeling of 1959, cornpleted for tl.re grand reopen-

ing which is offerecl to the trade cut-to-length and packaged to avoi<l damage in l-randling.

Santa Rosa custonlers are ir.rvited, in line rvith Diamoncl National ltetail yarcl policy, to make nse of I)iamoncl's "Time-payment Plan: Nothing Do\\'n-Up to 93500-5 Years to Pay." A Credit & Loarr ofllcer is a.sigrred to the

ir.rg on Novenrber 13-14, now provides 929 square feet of office space and 5,463 square feet of sales area featurir.rg self-service. The store's clisulavs are directecl towarcl tl.re do-it-yourself l.randynran ancl'the horne-modernizatiorr trade.

An outstan<ling f eature of the remocleled store is the Planning Center where all contractor trade, l-rome-builders

store to assist cnstomers ir.r establishirrg their creclit arrcl securing a loan.

Approxirnately 4,500 grlests rvent througli the store arr<l yard dtrring the2-day Open House, almost an unprece<lentecl number for such all event. There \vere given arvay $2,000 in attenclance awards, including a $313(r Thermarlor ovett an<l range as first prize. The visitors saw sttch moclern ne\\r retail lumbervard deDartments as the Horrseu'ares arrrl the Small Appliar.tces sections. Guests u,ere also impressed u'ith the store's new fixtures, decor arrcl disDlay installations. Friday night, tlre first night of tlre rioliening, was rlesignated as Contractors Night.

Bill Bortlett. experiencei Diomond Notionol solesmon, discusses wilh o cusiomer lhe moteriols ond supplies best-suited fo his needs in Plonning Center and do-it-yourselfers are invitecl to sit clown with the experienced salespeople to exar.nine an<1 cliscrrss the rrse of supplies arrd materials best-suited to their individual needs. Here, also, the customer has an opportunity to examirre the company's new ideas in home plar.rnirrg and modernization for wl-rich the Diamond National yards are becoming increasingly well-known.

One of the attractive featrrres ir-r the store rernodeling was the use of a new Diamond National product. "Satin \Arall Paneling," a p..-nn;.t-t

The yard will now stay open all clay Saturclay increasecl inventories for the modernization trade

Tom Fiori, formerly manager of tl-re Sebastopol

u'ith its yarcl, is nrarraging the new Santa Rosa store. The assistant rnauager is Nlyron \Arolverton.

Present from Diamond National Corp. (arrcl cloing sonre r'vork tl.rere, too) were Don Wilson, mercharrdisirrg martager; Hal Knecht, formerly the Santa Rosa manager but now in charge of wholesale sales at Chico ; Jack Grey. the North Central District manafJer at Red Bluff; Harry Stone, the Sonthern District manager at Stockton, arrd _Jack

(Continued on Page 74)

Credit ond Loon Officer A. J. Yorosh heodquorters ot the Sonto Roso siore

Front of the newly remodeled store on Open-House Doy

Slore Monoger Tom customer behind Fiori ond Agnes Wolverton discuss purchoses with o soles counler feoluring the pre-decorototed poneling

AMAZING GORNERS PREVENT RACKING

Amazing new LOK-tite process makes thc corners o{ these Rudiger-Lzrng screcn doors as rigid as if they had beern weldcd. There is absolutely no give at ali from twisting or uneven strainl Write

Tom Fox Named General Chairman of 1950 Exposition

Thomos J. Fox, president of the John W. Fisher lumber Co., Sonto Monico, Colif., is o posf president of the Soufhern Colifornio Retoil [umber Associotion, its Deoler-Director on lhe N.R.t.D.A. Boord since 1954, ond member of the Executive Commitiee. He is octive in his communily offoirs ond o populor mon omong his fellow lumber deqlers

Veteran Southern California lumberman Thomas J. Fox has been appointed General Chairman of the 7t1-r annual NRLDA Building Materials Exposition to be held in San Francisco, November 13-16. His acceptance of the post was revealed by President Paul V. DeVille following a meeting in Washington, D.C., of the Exposition advisory group and officers of National Retail Lumber Dealers Association.

As President of the John W. Fisher Lumber Company in Santa Monica, Dealer Fox now heads the firm in which he got-and liked-his first taste of the lumber bnsiness 25 years ago. His career reflects the almost-forgotten virtues of conscieuce and workmanship characterizecl by an earlier generation's Horatio Alger hero.

Irish-born and industrious. Fox ioined the Fisher l-umber Company as yardman in 1935.- Ten years later, ambition, ability and assiduous attention to business had put him behind the Manager's desk, and in another year he became President of the company. His steady rise in business was interrupted only briefly during \Vorld War II while he turned.l-ris tremendous personal energy in another direction. Volunteering for duty in the U. S. Nlarine Corps in 1942, he spent two years in active service.

Becoming interested in industry association work, N'Ir. Fox was elected a director of the Southern California Retail Lumber Association in 1948 and served as its President in 1949-51. He has represented the Southerr.r California association as Dealer-Director on the NRLDA Board since 1954, and is presently a member of the E,xecutive committee representing NRLDA District 7.

Mr. Fox describes his hobby as "preaching the gospel of NRLDA" and devotes much time and interest to his work orl national association committees. He servecl three years on the NRLDA Merchandising Committee; in 1958 he appeared with economist Walter Hoadley on the NRLDA Exposition program, "Retail Lumber, Inc., U.S.A.," Ancl in 1959 served as a member of the national Exposition committee.

In spite of his heavy schedule of business and association activities, Mr. Fox finds time for numerous civic ancl fraternal interests and works with many local civic developmellt grorlps. Santa Monica's nickr.rame, "The Nativity City," grerv ont of its annual Christmas project originated by Tom Fox as president of the Chamber of Commerce in 1953. He l-ras also held official posts in Elks, American Legion, Recl Cross, Community Chest ancl Salvation Arml'. His rnost clevotecl work has been with Rotary. hou'ever. of rvhich he is past-president. Under his leaclerihip. Fisher-

4O-Ft. Wqves Wreok Hqvoc On Cqlifornio Lumber Towns

The sudden, unexpected storm of February g wreaked widespread havoc on several Northern California and Oregon lumber towns, according to ffrst reports as this issue was going to press, As howling winds slammed sheets of rain or snow across the region, thousands were forced from flooded homes and several killed. High tides and 45-mph winds brought 30-ft, waves that undermined the S.P. tracks north of Monterey and boulders were surf-washed upon Highway I south of Carmel. The l7-mile Scenic Drive was also blocked by boulders fung out of the sea. A lumber raft was thrown ashore in front of the Ocean View hotel.

Highways were fooded, power lines knocked over, trees ripped from the ground and six to seven feet of water was standing in small Eel River Canyon lumber towns that had been badly damaged during the 1955 California-Oregon ffood that killed 6l persons, More than 750 residents left the tiny lumber and resort communities of Weott, Pepperwood and Myers FIat to fee to higher ground. The Red Cross declared the 3O-mile sector of l0l from Garberville to Pepperwood an emergency disaster area. Only rooftops were visible above the torrents of water there Iast week. Disaster workers were alerted along the banks of the Feather, Yuba, Klamath, Eel and Russian rivers.

Seas whipped by winds up to 110-mph wrecked a $100,000 dock at Port Orford, Oregon, and one million feet of lumber was hurled into the ocean. Waves smashed in a Coast Guard lighthouse high on a rock near Fort Bragg. Heavy wind did 9500,000 damage around Lake Tahoe; $150,000 damage in the Las Vegas area.

Lun.rber Company has received national recognition for "Outstanding Achievement in Public Relations."

Following the recent meetirlg at NRLDA Headquarters in Washington, Mr. Fox stated he was "delightecl with preliminary developments on the 1960 show.

"I have never before seen such anticipation and enthusiasm in evidence at all levels so far in advance of a convention," he commented. "Producing this industry's first nation-wide Exposition ever held in the West is a challenge to which I'm looking forward with a great deal of pleasure. With the help of an excellent Committee and progressive dealers throughout the United States, NRLDA will stage in San Franbisco next November the very finest Exposition the lumber and building materials industry has ever experienced."

Assisting Mr. Fox as co-chairmen for the San Francisco Exposition rvill be James C. O'Malley, Phoenix, Arizona, and W. H. Blackstock, Seattle, \A.ras1-rington. Others namecl by President De\rille to serve on the 19610 Exposition Committee include Attendance Chairman, Frank-Heard, Motroni-Heard Lumber Co., Woodlancl, Calif.; Exhibits Cl-rairman, Phil Creden, Edward Hines Lumber Co., Chicago, Ill., ar.rd Henry Hulett, North Bay Lurnber Co., Corte lVladera, Calif.; Jack Pomeroy, Lumber X{erchants Assn. of Northern California, and NRLDA Exposition Director Martin C. Dwyer.

Forest Receipts Top $l24 Million

National forest timber sales and other land uses, under multiple-use management, pushed Forest Service receipts in fiscal 1959 to a record $124,067,682, the U.S. Department of Agriculture announces. This was an increase of $30 million over the previous fiscal year's income.

As usual, the big income producer rn'as the sale of timber, rvhich accounted for $115,808,877 of the 1959 total. This reflectecl the all-time record harvest of 8.34 billion board feet.

Time, they say, tells on everyone. Especially too good a time.r***

Moderns may not endure martyrdom for a principle, but at least they have more fortitude than the martyrs of old; they'll suffer agonies before ln"tlt scratch in public.

Men who glory in their work, in the contest for greater heights of human endeavor, are the world's inspiration and its hope.

Treat everyone with politeness as you travel along, even those who may be deliberately rude. It is worth remembering that you are courteous to others, not because they are gentlemen, but because t*or 1tu. *

Stephen Girard, famous Philadelphian of other days and the founder of Girard College, was asked what he would do if he knew he would be dead tomorrow. He replied: "I would plant a tree." For planting, like plowing, is prayer.

A philosopher says r "lr.rri"r, ia""t" are like stars, you don't reach them, you just reach for them."

He loves his country l"ra*-frJ strives to make it best. He is the greatest patriot who has the greatest fear that something wrong will happen to his country.

An orator. In his -irrJ ,rrJru i] a """a of thought. In a moment the seed is a plant, the plant is in blossom and the fruit is given to the world.

Elbert Hubbard ,"ia ttlt tf;" ullitua States has produced two men who stand out so far beyond the most of mankind that they form a class by themselves-Thomas A. Edison and Ben Franklin. Both started poor and humble and, by working longer, harder and better than their fellows, they became immortal.

The poet Bobby e.rrrl, orl"" J"tu: "It becomes a man of sense to think for himself, particularly in a case where all men are equally interested, and where, indeed, they are all in the dark." *t<*

All humans do not look with the same degree of admiration at our modern American miracle workings. Years ago when a great Englishman, Lord Balfour, visited the United States, an enthusiastic guide pointed out to him one of the highest and most modern New York skyscrapers.

BY JACK DIONNE

Said the guide: "That mighty building is absolutely fireproof ! It couldn't possibly burn down." The calrn Englishman surveyed the building for a few moments, then remarked: "What a pity !" * * *

The great English thinker, Edmund Burke, once said of those who advocate.the socialistic state: "To them the will, the wish, the want, the liberty, the toil, the blood of individuals is as nothing. Individuality is left out of the scheme of things. The state ir "t1."

The Scotchman, so the story goes, had just listened to a rendition of that beautiful war song, "There'll Always Be an England," and was heard to remark: "Why, to be sure there'll always be an England. No true Scot can doot it. For what is England, anyway, but the southern tip o' Scotland. And, of course, everyone knows there'll always be a Scotland." {<**

A perfect illustration of what printing has done is Lincoln's Gettysburg Address. Today it is universally acclaimed to be one of the greatest utterances that ever fell from the lips of a man. Yet, we are told that, when he delivered it, it made little impression. The exalting inspiration that comes to you today as you read over those eternal words in cold print, was lacking in the minds of the crowd that heard Lincoln deliver it. There was no thrilled audience that listened, little knowing that what they were hearing would become immortalj They were not deeply moved. One of the all-time masterpieces of human thought and utterance had touched their ears, but they knew it not. It was only after the words had been printed and distributed that their immeasurable grandeur soared toward the sky, and glory showed through. Had it never been printed, it might have died a-borning-that miracle of word and thought. It took printing to give it to the world, and keep it there forever.

What, you may ask, is Leap Year? It's this way: The Gregorian calendar, which we use in computing time, consists not of 365 days in the year, but rather of 365 days, 5 hours, 48 minutes and 46 seconds in a year. So every four years we have an extra day in Febrirary to take care of that extra quarter-day left over in our computation of solar time. And we call it Leap Year.

SUGAR & WESTERN PINE AGENCY,Inc.

PINEPONDEROSA PINEWHITE FIRDOUGLAS FIR _ CEDAR Door JombsKiln-dried Pine & Fir Mouldings, lineol or Cut-to-length, cleor or iointed

Rosoosn

..."MacMillan" is a very familiar name on the payroll of The Pa' ciftc Lumber Company. Among them, Duke, Emmett, and RaY MacMillan have 104 years of continuous service, more years than the company itself. They symbolize Paciftc in another way, too. As Trainmaster, Ray helps bring the huge redwood and ffr logs to the mill. Foreman Duke oversees their conversion into prime lumber-through the great hydraulic barker to the saws and sorting chains to the dry kiln and yards for seasoning. Finally, Emmett supervises order makeup, loading, and shipment to market.

More than in most industrial operations, the production of high quality redwood lumber depends upon trained skill and iudgment, born of aptitude, experience, and a "feel." for wood. Men like the MacMillans typify the people of Paciftcin the woods, the mills, and the field. Lumbering is their profession; constant reffnement of methods and product their dedication.

It is because of this, that Paciftc has maintained its position of leadership in the industry for more than 90 years. It assures you of a dependable supply of fuchitectural Quality Palco Reduood -the industryt standard of comparison.

I{eu: Prod,uct Profitips

CLAMP & LIFT ARM ATTACHMENT FOR HI-LIFTER

Another new attachment-a conrbination lift arm and hook, lift arm and pallet fork, aud vertical clamp arms-has been added to the line of fror-rt end units now available for the Hi-Lifter fork truck from Koehring Co.'s Kwik-Mix division, Port Washington, \\'is.

The new' combination attachment is hyclraulicalll. controlled. The vertical clamp arms consist of two welded steel plate arms to hold lumber and other matcrial securelv

on the {orks. Safety springs on each arnr prevent pressure damage to the fork. This attachment is also ideal for stacking and taking down bundled, baled and rolled mat e rial.

The lift arm and hook is designed to lift a 2,000-lb. load at its 10-ft. forward reach

Iinrco Specialtics, Inc., rnanulacturers, attnolrnce a new (l)o-It-Yourself ) compact dis- plal. package of woocl furniture legs that come srnoothly sancletl, rcady Ior finishing or finished in cbony black anrl are encased in polyethylenc, with a 2-color header with threc holes for hanging tlrc rlisplay on walls or racl<s. The tlisplay is also suitccl for Pegboar<l tlisplay usc:rnd for counters and shelves. For further information, contact: Emco Specialties, Inc., 300 New York Avenue, Des Moines, Iowa.

NEW CHANNEL RUSTIC REDWOOD SIDING CAN INCREASE DEALER SALES

In Channel Rustic re(lwood siding, there's :r groove which can increase 1'our sales, according to a recent data sheet of the California Redwood Association. The groove is a lft-inch labbet which givcs this siding a reverse board-and-batterr effect in one piece, and it is self-aligning so that it car-r be nailed up more rapidly and easily. Channel Rustic reclu'ood siding can be ordered from CRA rnember mills with either a snrooth planed or saw-textured face.

Elk, California

100 Bush St., San Francisco 4, Calif.

35 E. Wacker Dr., Chicago 1, lll.

and lift it 35 feet above the grouncl under the hook. The lift arm and hook is an outstanding pick and carry attachment for handling steel, motor blocks, crated rnaterial, etc. With hydraulic control of the mast, the load can be manipulated with extreme precision to minimize damage to fragile loads, to place loads through second-story windows, and to spot loads with ease and precision.

With the lift arm and pallet fork, it is possible to lift a 2,000-lb. load on a pallet to 35 feet. For building construction work, this attachment makes it possible to hoist a pallet exactly, with an extra measure of safety.

With the addition of the combination arm attachment, the Hi-Lifter enlarges its job versatility, permits even wider applications for the Hi-Lifter, the 6rst fork truck designed for outdoor job conditions.

Complete information on these and other Hi-Lifter attachments can be obtained from the Kwik-Mix Co., Port Washington, Wis.

The saw-textured facc has many advantages. It will hold finishes up to twice as long, is visually pleasing, has extremely good natural weathering qualities, and will sustain more abuse without visi,ble effects. If ordered in vertical grairr, it can serve as a double inventory, with sau'-textured channel rustic pattern on onc sitle and flush or V-joint shiplap on the other.

If you want nrore infornration on this product, the Dealer's Service Library, California Redwood Association, 576 Sacramento Street, San Francisco 11, California, will send you a copy of the CRA Channel Rustic Siding Data Sheet w'ithout charge. Ask for CRA Sheet 3A4-7. Quantity orders may be obtained through CRA rnember n'rills, or ordere<l at cost fronr the CRA.

NEW ALUMINUM PRODUCTS

Kaiser Aluminum & Chemical Sales. Inc. lras madc tlrlee new additions to its growing family of aluminum building materials. Thc new ploducts include aluminum gutters and dorvnspouts, foil insulation in 36-inch wide rolls of three types and nine more types of aluminum nails.

yOu can gatn

by dealing with members of WHOLESALE LUMBERMEN'S ASSOCIATION OF SOUTHERI{ CALIFORNIA

advantages

We're neighbors, that's an advantage and it's a good place to start.

We have a clear understanding of your Iumber needs.

Personal contact with you stimulates more effort by us.

You deal locally with us, not at long distance.

Since we do the scouting, your buying costs are minimized.

You save your time when we work for you.

Should any differences arise, they can be adjusted in person.

We keep our customers advised of local trends.

We keep our mills advised of this area's requirements.

You can check on our reputation if you should wish, quiekly, accurately and locally.

You have a pledge for efficient, ethical and reliable service when dealing with members of this association.

Members of the Wholesale [umbelmen's Association of Southern C alifornia:

Baugh Bros. & Co.

Carl W. Baugh

Los Angeles

Pasadena

Fairhurst Lumber Co. of California

Long Beach

.

Far West Fir Sales Co.

Beverly Hills

Forest Products Sales Company (dba Clay Lumber Company)

Inglewood

Ed Fountain Lumber Co.

Los Angeles

Fremont Forcst Products

Whittier

Gulf Paciffc Lumber Co.

Encino

Hexberg Lumber Sales, Inc.

Pasadena

A. L. Hoover Co.

San Marino

Inland Lumber Company

Rialto

Andy Jones Lumber Co.

Temple City

Herb Meier Lumber Company

Arcadia

James W. Newquist Company

Pasadena

Robert S. Osgood

Paciftc Fir Sales

Al Peirce Co.

Los Angeles

San Marino

Long Beach

Jim Richardson Lumber Company

Santa Ana

Roy Forest Products Company

Van Nuys

Smith-Robbins Lumber Corp.

Los Angeles

Tacoma Lumber Sales. Inc.

Arcadia

Tarter, Webster & johnson, Inc.

Los Angeles

Tarter, Webster & Johnson, Inc.

Van Nuys

Van Ide - Jordan Lumber Sales

Pasadena

Wholesale Forest Products Co.

Beverly Hills

Paul Wright Lumber Sales

North Hollvwood

The Arcadia ( Calif. ) Lumber Co. has Ions been one of Southern Califomia's most progressive retail yards. Here young "Andy" Beckstrom (L. A. Beckstrom, jr. ) was photographed recently standing amid some "Customer Courtesy Carts," according to that sign on one of them. And that definitely looks like one of the popular Berkot Lumber Carriers just behind the dealer. The sign on the post describes a 29c Special on Plastics. And, before you go, take a look at that neat pole-type storage shelter for the lumber on the far left.

This ottroclive Ad op. peored recently in the Home Mogozine section of the Sundoy los Angeles Times. The Tqrzono yord is operoied by Terry Mullin of the wellknown Los Angeles lumber fomily ond is by now notionolly known for the mony innovotions it hos siqried in retoil lumber merchondising

L.A. Hoo-Hoo Club 2 lo Esroblish Committee of 9

liecause the I-os Angeles area has grown so fast cluring thc past clecacle-and in orcler to keep in closer colrtact urith mer-nbers, nel\, Kittens aucl lun-rbermen confinecl on :rccoullt of illness-the Los Angeles Hoo-Hoo Club 2 rvill be divicled into Nine jurisclictions for tl're prlrpose of contlrrctitrg initiatiorrs as a Degree Tean.r ancl hanclle personal contacts. l'his iclea was approvecl at a nreeting of the Steerirrg conrnrittee last month ir.r orcler tc-r knit a closer fraternal attitucle of all Black Cats.

I larvey Koll, Supreme Nine rnember for Jrrrisdictiort \'I. u'ill orrtline the plan at an open meetirrg in the uear lrrtrrre ancl. accorcling to Harold Cole, Snark of Los Arrgcles Clrrb 2, the team will be narne<l early this Spring.

Tlre (ireater Los Angeles clistrict will l-rave complete c()verage frorn the San Fernan<lo Valley in a circle coverit.tg the l3ay cities, all of Orange courlty east to Pomona and C)rrterrio, it u'as saicl.

Nleetings rvill be l.relcl n'ronthly in one of the areas aucl, irr the conrse of the year, the,Juris<lictiorr u,'ill have covererl cach district in the territory serlecl by Hoo-Hoo Clrrb 2.

New Profit$ New Sales Ideas

(Tell them gou sau it in The California Lurnber Merchant)

NEW DISPENSER PACKAGE TO BE DISPLAYED AT S.C.R.L.A. CONVENTION

A colorful new dispenser package that allows builders to obtain a precisely-measured sheet of polyetliylene ro11 shecting as easily as a housewife can tear off a sheet of wax paper is now available from The Kordite Company. The dispenser package features a self-selling exterior illustrating various uses of polyethylene shecting. 'fhe edges of the rolls are marked every foot for easy measur:ement. Also available from Kordite is an attractive new display merchandiscr to help dealers boost sales of the company's roll sheeting. Seven sizes of sheeting can be displayed on a new merchandiser which features a colorful "stop & sell" sign that suggests possible uses for the product. A handy cutting bar is provided to facilitate sale of cut sizes. Occupying only 38 by 14 inches of slrace this compact display unit can be obtained free of charge from the Kordite Company, Macedon, N. Y.

Demand for a high-performance wood boat panel has lead Georgia-Pacific Corporation to develop and market an overlaid mahogany plywood called GPX Marine Green. Substantial improvements over ordinary marine plywood are clairned by G-P for the new product. The medium-density resin-fibre overlay gives a water-impervious surface which both climinates checking and provides an especially good paint surface. The combination of "super-paintable" overlaicl facc ancl rotary-sliced mahogany back is expected to prove popular with boat-buil<lers who neecl thc attractive appearance of natural harclwoorl interiors on their craft.

Structural advantage is claimed in the use of defect-free Philippine mahogany veneers. Pancl strength is assur-ed by use of Douglas fir cores.

GPX tr[arine Green will be offered in three combinations of faces to meet various requirements. 1) Overlay-both-faces for heavy wear antl wcathering areas; 2) Overlay-withmahogany-back for natural wood finish areas; 3) Over'lay-with-Douglas fir-back for non-weathering areas. Sizes will be standard, including five-foot widths and scarfed lengths. All standard thicknesses to fi-inch are available.

For descriptive literature and free san-rple, manuf acturers and dealers may write to Georgia-Pacific Corporation, Dept. GPX, Equitable Building, Portland 4, Oregon.

MAGIC ROUTER GUIDE FIVE TOOLS IN ONE

The magic guide is actually five tools in one. It can be used as a straight edge guide, slot and groove guide, radius edge guide, circular guide and edge plane. Ideal for the homecraftsman and professional, the attachment takes the guesswork out of routing for inlays, intricate designs and radii in cabinet or furniture making. For further information, write to Porter-Cable Machine Company, 107 Seneca Street, Syracuse, N, Y.

Both the new Dispenser Pack & Display Merchar-rdiser v'ill be exhibiterl at Kordite's "Wheel of Fortune" booth at the Southetn California Retail Lumber Show. April 19-21.

PREFINISHED MOLDING TO MATCH WOOD PANELING

Multi-purpose insulating roof slab, manufactured by The Celotex Corporation, is now available with a sound-quieting fissured surface as well as a linen ruhite finish. Fissurecl Roof Slab features a richly textured surface with true-white finish which will absorb up to 75/o of soun<l striking the ceiling. Both roof slabs meet FHA requirements for direct nailing of asphalt shingles on two-inch minimum slopes. The Vapor-Seal type has a continuous vapor barrier with a built-in rubber gasket on one long and one short etlge to seal all joints. The Celotex Corpora- tion, 120 South LaSalle Street, Chicago 3, Illinois.

Welsh Plywood Corporation now manufactures prefinished molding in eight finishes and ten basic patterns to match any type of wood paneling, prefinished or unfinished. This unique service offered by a panelirrg manufacturer benefits many. Dealers are able to quote on a complete paneling package, contractors save time and money normally spent on on-the-job matching and finishing, and the do-it-yourselfer gets professional results from the once-difficult task of installing molding. Welsh Plywood Corporation is a subsidiary of E. L. Bruce Company.

ACCORDION-FOLD DOORS ISSUES NEW CATALOG

A lGpage catalog carrying full details on four new folding doors gives complete information including detail drawings, construction and specifications on all four styles. Copies of the catalog may be obtained by writing on official letterhead to American Accordion-Fold Doors, Inc., Jamaica 32, N. Y.

Silver Streak, a new high-speed hand hacksaw blade said to have twice the cutting efficiency of other blades, is offered by Atkins Saw Division, Borg-Warner Corporation, Indianapolis. Atkins reports that High Speed Steel Silver Streak blades, in actual shop service, have outlasted competitive blades 2 to 1. The new blade is oftered at no increase in price.

To assist dealers, Atkins has also developed a compact new "self-service" hacksaw display. It carries an assortment of hacksaw frames and 150 blades.

(TellthemAou sau it in The California Lumber Merchant)

UNLIMITED SOURCE I I OF l' *arr** SUPPLY -:.;

. lmported clnd Domestic Hordwoods qnd Softwoods for Every Purpose

. All Species of Fine Gobinet Woods

o Interior Poneling-All Species

. Old-Growth Douglcs Fir from Ross lumber Mills, Medford' Oregon

. Door Gcsings ond Stops Pockcaed in Sets

o Speciol Selection for Speciol Requirements-Widrhs, Lengths, Colors

. Over Ten Yeqrs' Dependoble Service to Retcril Lumber Deqlers

. Modern New Fqcilities for F-A-S-T DEIIVERY ond PICK-UP

New Moulding Storoge Shed (right) Complete lnvenlory Stqndord Pqttern #55Double End TrimExcellenl Milled Srock.

l'lV 6]atoaik Storul aa

Bf le Sioaaa

Age not guqrqnteed-Some I hqve told for 20 yeors-Some less

A True Westerner

With Western stories so popular now on Television, there come to mind Western stories that were popular long ago.

-One in particular that used to get a sure-fire laugh was about Old Pete Mason, who was a driver on a freight wagon

MR. DEALER,:

train. Most of the men slept under their wagons at night, but not Pete. When the rest of them went under their wagons to bed, Pete would take his blanket and saddle and walk out under the open sky and lie down.

A newcomer on the wagon train witnessed this and said

"Why don't you sleep under your wagon like the other drivers do?"

And Pete replied: "Too confinin'."

$l5O,OOO Fire Domoges Associqted Molding Co.

Fire swept through a filled dry kiln at the Associated Molding Co. in Montebello, Calif., Jan.28, causing an estimated $150,000 damage. Some 100 firemen succeeded ir-r keeping the flames from spreacling to other stacked lumber. Fire authorities said the blaze may have been caused by a welder working on the roof of the 40x100-foot kih"r.

Vern Waller, superintendent of the Sf-acre yard at 7100 Telegraph Road, narrowly escaped being trapped in the building. He said he entered the building after someone shouted "Fire," to see what was burning. Someone else opened a door, causing a draft, and he was suddenly surrouncled by flames. He clarted through them to safety.

DFPA Membership Now | 30

Two more western plywood mills have joined the Doug- las Fir Plywood Association, bringing the number oi DFPA subscribers to 130.

The Van-Evan comDanv of production in late spring and poration, Grants Pass, Ore., April 1. Vancouver Plywood

Missoula, Mont., will start Rogue River Plywood Corwill be in operation about Co. will handle sales for Rogue River.

Frost Snyder is president of the Van-Evan mill. E. S. Evans, Don Plummer, Emery N{oore, Will Kilworth and C. J. Short make up the board of directors. Elmer H. Jacobson is president of Rogue River, B. L. Jacobson vicepresident and Louis F. Schultz secretary.

(Tell them Aou sau it in The California Lumber Merchant)

TWIX HARBORS 1UTBER COTPA]IY

Monufcrcturers

Aberdeen, Woshington

Son Frqncisco Hoo-Hoo Heor Who' Hoppen to the Gionts ond 49ers qt Jonuory Gothering

A "bang-up" Sports Nite feature headlined the regular monthly meeting of San Francisco Hoo-lloo Club 9 at the Leopard Cafe the evening of January 26. A couple of real "guns" from San Francisco's pro grid and plate-49ers guard Ted Connolly and former Giants hurler Gordon Jones (since traded to Baltimore)-put some real dessert on the dinner with the inside scoop on the same subject: 'What happened to the Giants?" "What happened to the Forty-Niners ?"

Jones an{ Connolly, who both appeared through the courtesy_of Falstaff Breweries, proved not only good speakers but darned good guys. Connolly's description of his first encounter with Baltimore's "Big Daddy" Lipscomb had the boys in stitches and Gordon's "3-and-2" mound experiences were real classics of humor.

restore the San Francisco lumber fraternity's somewhat battered faith afte.r the "sudden-death" ending of both the Giants and Forty-Niners in the '59 season.

The meeting got underway at its usual "loosening-up" time, 6:39 p.m. Looseners were with compliments of Union Lumber Company, Wendling-Nathan Co., and Tarter, Webster & Johnson. A full-course prime rib dinner followed the happy hour, with Prexy Ben Ward presiding in the head-table slot. Following dinner, introductions swelled the club treasury a bit and brought to light ther presence of a "stray cat" far from home-Jean L. Morin of J. Oscar Morin, Ltd., Montreal, a guest of Hallinan Mackin Lumber Company.

The meeting gave Club 9 a good strong start into the new year. Other Winter and Spring highlights will include Al Bell's Wood Promotion meeting, February 16; a tour of San Quentin ( !) arranged by Dave Davis ( ?) in March, and the club's annual Dinner-Dance chairmanned bv Charlie White in May.

The boys did themselves proud. and they did a tot to $qn

FfqnCiSCO HOO-HOO CIUb 9 To Hold Wood Promotion Night

The "Wood Promotion Night" scheduled by San Francisco Hoo-Hoo Club 9 for its February 16 meeting at the Leopard cafe will attempt to outline Hoo-lloo's place in the National Wood Promotion Program at the local level. The club is also inviting non-members because of the importance of the program and attendance of several leading lumbermen from other areas.

Chairman A. D. Bell, Jr., Hobbs Wall Lumber Co. and member of the Hoo-Hoo National Wood Promotion Committee, will introduce the club's program. Speaking for the National Lumber Manufacturers Assn., National Wood Promotion Program, National Wood Council, will be Jack Fairhurst of the Fairhurst Lumber Co. of Calif. and past president of the West Coast Lumbermen's Assn. For the California Redwood Assn. will be Phil Farnsworth, executive vice-president, and a member of the NLMA Advertising and Promotion committee. For the National-American Wholesale Lumber Assn. will be Don Andrews. western manager, Portland. For the National Retail Lumber Dealers Assn. will be Jack Pomeroy, executive vice-president, Lumber Merchants Assn. of Northern Calif., and for HooHoo International will be Jack Berry of the Jack Berry Lumber Co. and chairman of the Hoo-Hoo National Wood Promotion Committee.

On the local level, Chairman Dave Davis, Talbot Lumber Co. and past Snark of the Universe, will lead the discussion and mediate discussion from the floor of "FTow Can Local Clubs and Individuals Implement National Policy?"

The preliminaries start at 6:30 p.m., with dinner to be served at 7 :30 at a moderate $4.50-$5.00 price for everything.

NAHB Adds Rentql Housing Dept.

it, you guys! Trqining seqron'i iull qround lhe corner. From the Risht:

Prexy Bm

Wcd, fomer

Giqls hurler

Gordo Joner {now with Boltimorel , Perry Ad.ox, Borney Forell, 49ers guord Ted Cmolly, He Collinr qnd, ct tq left, (c@ght in the ocr by the CLtl condid cmerol q genuine freeloo&r (everyme w6 wond*ing who the guy wcll

Washington-John M. Dickerman, executive vice-president of the National Association of Home Builders, announces the establishment of a Rental Housing Department within the NAHB. "This deoartment has been created because of the increasing activity of many of the 40,000 members of NAHB in the field of rental housing," Dickerman said. "I believe this interest will continue to increase in an effort to bring rental housing to those areas where it is urgently needed for low and middle-income families."

At the same time, Dickerman announced the appointment of James F. Neville, a long-time expert in the field of residential construction and a former zone commissioner for the Federal Housing Administration, as director of the new department. Neville will maintain liaison with government agencies having to do with the development and financing of rental housing projects.

Part of CAL-PACIFIC'S 200.000 board feet per day, as it passes the first of several grading processes, under standards established bv C.R.A. CAL-PACIFIC produces uniform quality from its own timber, sawmill and remanufacturing plant. Write

Forest Products Reseorch Society Annuol ffleeting in S. F. Covers the Ground - Even Discusses the Deoler's Problems

An estimated 1,000 wood products research and technical experts from throughout the U. S. and Canada assembled in San Francisco last summer for the five-day, 13th annual meetTS of the Forest Products Research Society, held at the St. Francis hotel, and one o{ the highlights of 1959's industry gatherings.

"Research for Profit" was ttre theme of the FPRS meeting, and the 80 technical papers and panel discussions scheduled covered the wide range of studies undertaken by the wood indugqy to develop new and improved uses for forest products.

Highlights of the conference included a talk by the nbted San Francisco Architect, Henrv Hill. on "An Architect's Use of Wood," in a special session devoted to Industry-Education.

Lieutenant General James M. Gavin, USA (Ret.), executive vice-president of Arthur D. Little, Inc., research'institution, addressed FPRS delegates at the official luncheon.

One of the lumber industry's most pressing problems, Merchandising, was the topic of a panel discussion-titled "Woods Promotion-Whose Responsibility ?" It presented the views of lumber retailers, wholesalers and manufacturers. The manufacturer's -viewpoint was presented by S. A. Bishop, vicepresident for sales, Union Lunrber Company, San Francisco.

Another feature of the FPRS meetiltg was-a series of all-day torrrs of Northen-r California wood proclucts installations: to Michigan-California Lumber Co.'s pirie mill at Camino; Fibreboard Paper Products Corp., Antioch and University of California Forest Products l-aboratorv, Ricl-rnrond. Liter tours were scheduled to Union Lumber Cornpany's redwood nrill at Ft. Rragg: Masonite Corporation. Ukialr, ind l)iarnond-Gardner Company's plant at Red Bluff.

General chairman of the 1959 FPRS rleeting was Raymoncl H. .Berry of Scott_Lun-rber Company, I3urnev,-Calif. piogran-r chairman was E. S. Harrar, dean of the School of ForJstrv. Duke _University, who was also FPRS president-elect. Outgoing_FPRS.president was W. Jeter Ilason, Nickey Brothers, Inc., Memphis, Tenn. Arrar.rgel.r.rents for tlre convention were handled by the Northern California Chapter of the Society. Convenfion social activities were arrarrged by \\/illianr G. Van IJeckum of The Pacific Lunrber Conrparrv-. Sari Frarrcisco, chairman of t[e^Fospitality conrmittee, included a wine-tasting party and the FPRS Party, both at the St. Francis. A paul li*y.i, Cocktail Cruise on San.Francisco Bay was arranged by B1,"1ng Manson of Simpson Redwood Company.

A- special prograln for the wives of F'PRS <lelegates incluclecl conducted tours of San Francisco and its shoos.

New officers to head the 3,800-menrber Forest Products Relearch Society during the con-ring year were installecl at the S_ociety's 13th annual meeting. E. S.-"Scotty" Harrar succeeded W. Jeter Eason. New president-elect of the Society, who will serve as president during the 1960-1961 ternr, is Raynroncl H. Berry, Burney, California. Installed as vice-president for the coming year is D. K. Saunders, Westbrook, Maine.

Afrong lhose louring the Ri<hmond loborqtory were ( left to rightl Bo.lon Ecklund, J. Ellon !odevi ck (Weyerhoewer), Ovme Kendgq, (Dow) Willim ,rrli ler ond

Willim

G. Padghom (Fluorl

Confe.ring qt lhe Rlchmond Ldorotory ore E. l. Kolok (retiredl, Fred E. Dickinro ( lcrbcolory dire<lor) md E. Hobort Collint (Weyerheuler Cmponyl

Researcl-r papers exploring the cause of wood warping and the basis of woocl adhesion won first and second places in tl-re 1959 National Woocl Award competition for young scientists from the Ur-riversity of California and Yale lJniversity, presented at tl.re annual nreetitrg of the FPRS.

First place went to Arrro P. Schniewind, assistant specialist at the Uhiversity of California's Forest Products I{rboratory in Richn-rond. Second place wirrner was Harland G. Freeman, sracluate student in the Yale University School of Forestry. "

Schniewind's paper entitled "The Transverse Anisotrop,v of Wood as a Fuiction of Gross Anatouric Structure," deals with across-the-grain variatior.rs ir-r the shrinkage properties of woocl as these ire related to gross ar.ratomic structure. The exoerimental work was cottclucted at the U.C. Laboratory using Cajifornia black oak as a test material. Freet-tlau's paPer was "An Ar.ralysis of Sonte Irhysical and Chenrical Properties of Wood in Relation to Adhesion."

The l3th atrnual nreeting of the Forest Products Research Society "reaffirmed wood's position as tl.re perfect renewable natural resottrce," according to the Teunessee lumberman, W. Jeter Eason, the retiring presiclent of the FPRS. Easou saidihe diversity of technical papers preserltecl "proves that the Inmber ir.rdustry's interest in fort.r.ral research will enable it to realize its full econotnic potential."

Architect Hill told the clelegates that arcl.ritects "respect wootl and want to tlse it wisely ar.rd well." But he ernphasized that architects cauuot tolerate waste atrcl that some are going aheacl on their owu to simplify strttctural cletails and to cut down the complexities of specifications held over frot-t-t the past.

Another departure from the purely technical tone of the rnajority of papers given at the n-reeting was the panel discussion clevotecl to "Wood's Promotion-Wl-rose Responsibility?" Panelists were Lumber Dealer Albert B. Ratner, Forest City Material Co., Cleveland, Ohio; Lumber Wl-rolesaler L. J. Fitzpatrick, J. J. Fitzpatrick l-umber Co., Nfadison, \\ris., and Sherman A. Bishop, San Francisco, vice-president irr charge of sales for Unior.r Lurnber Co., who represetrtecl the lumber mall1lfacturer's viewpoint.

Speaking fof lumber retailers, Ratner declared that, "Because tl-re lunrber manufacturer alone stancls much bigger than anv ildiviclual wl.rolesaler or retailer, the majority of wood prorurotion ancl advertising nrust fall on l.rim." Ratner added, "I oersonallv feel that research is where the manufacturers have ;. .i .r talleo ure nrost.

Lumber Wholesaler Fitzpatrick said wood prourotion rvas the <luty of evervone who uakes his living from wood-not just the wholesaler arrd the retailer, but the equipment manufacturcrs, tin.rber operators and such as well. He also declared that lumber retailers should promote wood, emphatically, because that is the only exclusive item they carry.

Mr. Bishop acknowledged that the prime responsibility

of wood promotion rests with the manufacturer. However, he pointed out that the manufacturer's efforts are wasted if the retailer and the wholesaler fail to take advantage of these efforts.

New hooe for rclive Weslern hordwoodl moy be oliered by the procer <olled rolvent tesoing. In thi! expe.inenlol lmber drying unit trighl) ql the Univertily of Colifomiq's Forerl Produ.tt lcrborolory, Richnond, tmoqk sopwood lmber hc been procesred in or ihort q time qr 2I hourr with very few leq3oing defecti. Shown ir the Gqtrol Pdnel, the riclsgulqr exltqclol unit (2q, boord-fot copocifyl, blower for solvenl recovery, 3till ond <odenser, od lok! fol tolvenl rlolQe. WqtFn Feoring is the U. C. rereorcher mc*ing the le3lt.

Bishop also noted that, through associations, the small_ producer is-large, in answer to Ratner's claim that steel and aluminum production is more or less controlled by a few firms, while lumber and lumber products are being manufactured by thousands of sawmills throughout the U. S.

Topics of papers ranged from such technical_subjects as "Preparation bnd Properlies of Hydroxymethyl Furfural," by J. F. Harris,L.L.Zochand J. F. Saemon of the U. S. Forest Products Lab, Madison, \Mis., to more general subjects such as "salvage Logging," by John Miles, Simpson Redwood Company, Arcata, Calif., and "A Sawmill Man Looks at His Drying Operation," by E. P. Ivory, Dinuba, Calif., lumberman.

The flavor of French-Canadian internationalism will dominate the 1960 meeting of the Forest Products Research Society when delegates from the U.S. and Canada convene in Montrea-I, Quebec, this year, according to new Society President E. S.

"Scotty" Harrar. Announcement of the site for the June 5-9, 1960, meeting was made at the 13th annual meeting in San Francisco.

The Montreal gathering, scheduled for the Queen Elizabeth hotel, will be the first outside the continental United States, Harrar said. "We will attempt to stress the international aspects of forest products research and relate the application of product development to home-making and every-day living."

General meeting chairman will be Donald K. Saunders, of Saunders Bros., Westbrook, Maine. Program chairman will be Raymond H. Berry, Scott Lumber Co., Burney, Calif. With an international membership of nearly 4,000 individuals, Saunders anticipates that about a thousand delegates representing the 14 regional FPRS sections will attend the Canadian meeting.

FPRS Eastern Canada Section Chairman Robert DeGrace told delegates to the San Francisco meeting that reservations for the 1960 meeting at the Queen Elizabeth hotel were made in 1955, when structural steel was about at ground level in the new hotel.

Shermo A. Birhop (lefil of Union Lmber Compov pl€3enled lhe monutctuter'l view' poini in th-e ponel dirrurion on merchodiring.

Servicing Retqil Lumber Deolers ond Wholesqle Distribution Yqrds ONLY

fefephones: MUrroy Hlllcrest

Residentiql Construction Hit $157 Million in Colif. in Dec.

Once again the West is showing the way to the rest of the nation in maintaining building volume, with the dollar volume in December l0/o ahead of December 1958 in the 13 Western States, as reported by Western Building, light construction journal.

Actual number of permits was down slightly (l/o) Irom 56,577 to 55,908, as reported from 451 building areas. This indicates a, larger average value of permits for all building classifications. Dollar volume in these areas increased from $372,610,381 in December 1958 to $412,539,390 in December 1959, an increase of $40 million.

Residential building was down only slightly in dollar volume in December (from $221,789,757 a year ago to $219,W9,442" less than I/o) but with total number of residential permits issued down from 21,025 to 19,753-a drop of 67o.

A' study of residential permits indicates that average value of home permits in California has gone up from $10,665 to $11,324, an increase of 6.2/o over the year's period; while in the other 12 states a similar increase is from $10,279 to $10,688, or 4/o. Average increase for the 13 Western States is 5.5/. in cost per dwelling unit; up from $10,549 to $11,133 in December compared to a year ago.

Oregon, Hawaii, Utah, Montana and Wyoming were the consistent bright spots in December in all categories of increase, with plus marks in both number and dollar volume of all forms of construction including residential. Oregon and Hawaii were each up 50/a in total dollar volume of construction permits issued.

California, which accounts for over half of the \Mestern light construction, showed an increase in total dollar volume ftom $247 to $275 million, with residential construction nearly the same as a year ago at about $157 million. Utah nearly double'd building volume, up from $31 million to over $61.

In a study of building activity in the 25 leading cities and counties of the West, the following areas showed increases in December 1959 over both November 1959 and December 1958:

Albuquerque, New Mexico; Phoenix and Tucson, Ari-

zona; Sacramento, San Francisco and San Jose in Northern California; and Anaheim, Carlsbad, Huntington Beach, Los Angeles, San Diego County and Santa Barbara County in Southern California. San Francisco moved up from 10th to 3rd place among the 25 building leaders, Phoenix from 14th to 5th, and Albuquerque from 24th into 8th place.

(Tell them Vou sau it in The Californin Lumber Merchant)

The Hordwood Plywood lndustry Looks ot 1960

A majority of the producers of hardwood plywood look to business volume in 1960 ranging from "the same" to "as much as a 25/a increase," according to a year-end statement made January 14 by Clark E. NlcDonald, managing director of tl-re Hardrvood Plywood Institr.rte.

The industry spokesmarr based his statement upon a lumber-industry outlook srtrvey conducted by the National Lumber Manufacturers Association in late 1959 and oarticipated in by 25 hardwood plywood producers. "It shoulcl be a good year," said McDonald, "when we analyze that 13 companies expect an averag'e increase in gross sales of 11.8% for 1960 over 1959, while eigl-rt companies expect business to remain the same, and four expect a decrease irr sales."

Profits (after taxes) and costs were other subjects involved in the survey. Eleven companies reporteil profits

DOUGLAS FIR REDWOOD q nd FIR PTYWOOD

Studs, Boords

Dimension Lumber

Plqnks, Timbers

Roilrood Ties

Industriql Curfings

Young Deqler Hql Anowqlt Cires Some Prime Principles Of R.erqil Yord Conduct

The California Lumber Merchant regrets that in its brief reporting of the highlights of each of the many talks at the recent Palm Springs Conference of the Southern California Retail Lumber Assn., it may have done an injustice to one of the best of them in reporting it too briefly. A few of the most pungent paragraphs were not reported from the excellent talk, "Low Man on the Totem Pole?" by Hal Anawalt of the Anawalt Lumber & Materials Co., Pacoima, Calif., and so the words didn't come out in print just the way the young dealer delivered them so entertainingly at the meeting.

What this modern lumberman had to say makes good sense yesterday, today and tomorrow-in telling how the retail yard likes its salesmen to approach the customer. So, here, for the record, are the prime principles of good retail yard behavior followed by the Anawalt employes:

"Too n.rany lumber salesmen terrcl to rely on price 1o ge! the job. They believe the only .n,ay to larrd a job is to be the low man on the totern pole in price.

"Anarvalt Lumber & Materials Co. feels its salesnran should concentrate on selling himself, his company, and its method of operation . and the quality of materials. Then take the buyer on a tour of the yarcl and point out these sales points.

"If this is dor.re courteously ancl properll-, the price difference more than likely can be overcome and the job sold at a fair profit to the dealer."

sl-rould be up, eigl-rt expected them to be the same. and five looked at the profit picture as trendirrg dou'nward. On costs, 20 companies expect an increase, four tl-re same and one down.

Further data gathered in the survey of 1960's prospects comparecl with 1959 included : average nunber of en-rployes on the payroll; supplies of stumpage and/or logs ; expenditures on new plant ancl eqrripn.rer.rt; total lumber consumption ; nonfarm l-rousing starts ; the supply of mortgage molley and other pertinent industry data.

LONG BEACH o Suite 604 Ocecn Center Bldg. SPruce 5-2251 r HEmlock 5-8948

SAN RAFAEI, CAllF. . P. O. Box 569 Glenwood 4-2310, TWX SR 64

EUREKA, CAtlF. o (Generol Oftce) 630 J. Sr. Hlllside 3-7OOl, TWX EK 84

As a part of the survey the companies n'ere asked to list those factors rvitl-rin the inclustry that rvill affect the outlook for their business during 1960. A great majority listed "competing imports," as their greatest problem. This reflects a situation prevalent in the hardu'ood plylvood in<lustry in recent years.

In his year-end report to the Institute's members, IIcDonald stated progress is going foru'arcl with two of the HPI programs-contirruation of the Quality Control Program and pushing an extensive Quality-Verification Program for products made from HPI harchvood plywood.

A New Approoch to Advertising Froming Lumber

The problem: Advertise wood house framing to the builder, retailer and consumer all in the same ad. The finished product must be shown, plus a visual and understandable presentation of the "hidden value."

The solution: Feature a modern wood home as seen from the interior of a house in the framing stage next door.

In this wav. the West Coast Lumbermen's Association has launched its 1960 advertising campaign-a campaign to sell and promote UTILITY grade lumber (CLM, P. 11, 2/t/60).

The lead-off ad, appearing in all major shelter magazines, consists of a beautiful West Coast home framed (literally) in the window space of the house frame in the adjoi4ing lot.

For the first time in the history of WCLA national advertising, the message to the consumer deals primarily with the raw materials of home building-the studs, planks and rafters that make up the frame. The buyer is urged to consider the framing of the house before he buys, and to insist on wood framing.

This 1960 series of advertising will provide a major additional selling point for the builder. Economy with no loss of quality, ease of remodeling or expanding, superior insulation qualities-all these merits of wood framing will be

Thqr Brick's Been Around!

Washington, D.C.-A 5,000-year-old brick from the ancient Mesopotamian city of Ur was presented to the American Institute of Architects by the Structural Clay Products Institute, January 28, in brief ceremonies at The Octagon, AIA national headquarters. The molded flat brick came from the city of Ur in Chaldea in ancient Mesopotamia, now called Iraq. The brick bears the royal stamp of King Shulgi of the Third Dynasty of IJr, circa 3000 B.C.

A translation of the stamp reads: "The divine Shulgi, mighty man, King of IJr, King of Sumer and Akkad." It is one of several unearthed in 1926 by a joint expedition conducted by the lJniversity of Pennsylvania and the British Museum.

featured to help the builder prove his product superior. As the consumer becomes more actively concerned with the unseen aspects of his house, the retailer will naturally benefit. Another aspect of the campaign is to educate the builder in the uses of UTILITY grade lumber in framing. The combination of buyer-interest and builder-knowledge will move more framing lumber of UTILITY grade through the retail yards.

A highly-selective audience of over a half million will be reached in February by a full-page two-color ad placed in 33 leading national and regional trade magazines.

The ad itself can be used by architects, retailers and builders for determining spans in joists and rafters.

FHA span tables for UTILITY grade Douglas fir and West Coast hemlock are included, plus a line drawing of the various areas of the frame where UTILITY grade lumber is suggested. The ad also points out the savings to be had when UTILITY grade lumber is used in the frame and sheathing of today's modern home.

SUGAR PINE . WHITE FIR PONDEROSA PINE . CEDAR . CUSTOMER MILLING

In recent testimony before a Senate subcommittee, Joseph L. Fisher, Resources for the Future, Inc. associate director, stated, "Demand for lumber for housing will probably increase to 20 billion (board feet) by 1970. We believe the increase in lumber (demand) will tend to create a tight-supply situation, and that it may be difficult for residential construction to get all the lumber it could use."

The prediction, implying a healthy sellers' market in the future, is based on a population upsurge to occur in the next decade. WCLA, through its advertising and promotion program, is making a concerted effort to promote full utilization of all grades to all users.

UTILITY grade promotion, for example, will increase the market for low grade lumber in framing.

VICTORIA AVE. . tOS ANGELES 43 Pleosont 3-4321

TWX: A. 1500

Higher grade lumber will be advertised for use in exposed portions of the same buildings using UTILITY in the framing.

In a recent statement to WCLA members, H. V. Simpson, executive vice-president, warned, "The lumber industry must continue to promote and merchandise its products to the utmost, in order to maintain its present markets and protect them from the encroaching competition of steel, aluminum and plastics."

EeII them Aou sau it in The California Lumber Merchant)

R. J. "Bob" Gehring Now Sole Owner Of Service lumber Co., Sousolito

The sole ownershio of Service Lumber Co. in Sausalito was transferred to R. ;. "nob" Gehring on January 1, when Gehring purchased Partner Frank A. Egnell's interest in the business. Bob Strahle, another Service Lumber vet, will continue on as salesmanager but will be relieved of the responsibility of buying, which will be handled by Gehring himself. George Krings will take over the shipping departrnent and Harry Hill will continue in charge of the general office and credit functions, Gehring states.

Gehring and Egnell originally formed their partnership some 15 years ago when they opened Service Lumber & Supply Co., as it was then called, at 255 Bayshore Blvd. in San Francisco. Gehring, who had spent 25 years with Rolando Lumber Co. and its predecessor before forming

the partnership, and Egnell, a 2}-year man with the old Hammond Lumber Company, opeiated for 11 successful years in San Francisco but finally outgrew their Bayshore boulevard yard and moved to Saulalitoln January 3i, 1955.

Cqlifornio lumber Brothers Buy New Mexico Mill

Earl and Miller Benjamin, who have operated a logging and planing mill in Redway, Californiaf for eight !Ja.s-, have taken over the operation of the Socorro Lumber and Timber_Corp. in Socorro, New Mexico, formerly owned by Victor Lewis.

-1_tI9* employing seven people and turning out about 30,000 board feet of lumber a day, the Beniamin brothers expect to increase the Socorro ouiput and put a planer into operation early this year.

For Service and Dependability

Kite Areq Hoo-Hoo Ghonge Nome to Inlqnd Empire Club No. ll7

Riverside County Hoo-Hoo Club 117 members gati-rered at the Elks Club in Hemet, January 22, for one of that spot's exceller-rt steak dinrrers, a Concatenation of nine stalwart new Kittens. and some imltortarrt busirress.

Following a sincere discussion of several proposecl name changes to better identify this outstar.rclir.rg club, in which several names were put to an intelligent vote, it was voted by an overwhelming majority to charrge the name of the club to Inland E,mpire Hoo-Hoo Clrrb 117. The action must llow be approi'ecl b1' the Hoo-lloo International in X{ilwaukee.

The January 22 meeting was called to orcler by President Gordon Greenslade following the usual prelirninaries which this club provides with gusto. The fine dinrrer was digested and the guests introducecl. These includecl Harvey Koll, Cttstocatian of tl-re Supreme 9 from Jurisdiction VI ; Don Bufkin, a past Supreme 9 member, and l-ris cousin Al Bufkin, and Reed Porter, editor arrd manager of The California Lumber X,[erchant-all from Los Arrgeles Club 2, and Roy Guiver, tl.re assistarrt eclitor of the rnagazine.

Club 117 members next conclucted the sale of 1,000 aut<; bumper signs reading: "Lumber-Your Best l3uy." The attractive fluorescent signs were solcl at tl.rree for $1.00 and laft! Cdrroll Crqne lmber bmper

rign: (rightl ond f.iend.

Right: BeIt Holdren (leftl welcmes ,rler.hont EditoG Porter ond Guiver to lhe gothering.

Below: Dm Oqker (lefi) ond Bob Squcke, who t@k molt of the pholor on thit fid Poge 34.

Left: Frqft Lipi: olro:ell: sme bmper signi.

Right: John Dqlbroi, Do De6er, Dde Bsuchqine ond Hub Kronin show ultej lqck of cooPerqlion with lhe cffiermon.

CLUB ll7 OFFICERS (lett to rightt: Pr$ident Gordon Greenslode, Vice-Presidmt Bert Adms, Viriling Oflcer Howey Koll of L.A. CltS 2 ond Cqfocqtiq of the Suprme 9 for Ju.irdi.lion Vl, Se.ietqry Don De Arnond od Trecurer Tom Bqker business was brisk (the Cltrb has a supply if other clubs are interested). The signs were purchased from TacomaOlympia Club 89 and sold by a committee of Frank Lipis, chairman, and Carroll Crane, Percy Bakker, Don Greensellr rme to Ed Hodley

Ed Blunt

Ed Blunt brings Cloy Brown & Compony o voried bockground of lumbering educotion ond experience. He is o l95l groduote of the University of Coliforniq School of Forestry . . . ond put in his procticol "ofi hours" working for the Coliforniq Forest & Ronge Experiment Stotion, with summer vocotions spent in forest experimentol work neor their Blocks Mountoin Experiment Stotion in Lossen County. Following groduotion, Ed worked os o forester for the Elk Lumber Co. of Medford, Oregon. From 1953-58 he worked for Firco, Inc., on the morketing side, ond os soles monqger. He joined Cloy Brown in Morch 1958, os lumber buyer. Ed's o sporls fon, olwoys reody to bock up his opinions on the 49'ers or Son Froncisco Gionis. He's morried ond hqs two sons.

Ed Blunfs buying office is locoted in willits, colifornio. He ronges the Northern colifornio coostol oreo from son Froncisco to Crescent City, olwoys on the lookout for fop-quolity Douglos fir, redwood, cedor, spruce ond pine to offer you the besl possible buys on the lumber morkef.

slade, George Thompson, Gerry Westphal, Bill Rugg and Tom Baker.

The Concatenation came next under the able leadership of Dave Beauchaine, Don Oakes and Harley Hart. The Degree Team that served very efficiently w_1s Go-rdon Grelnslade, Snark; John McGrath, Senior Hoo-Hoo ; Stark Sowers, Junior Hoo-Hoo; Bob Saucke, Bojum ; Ilorner Wilson, Scrivenoter; Bert Holdren, Jabberwock; Bert Adams, Custocatian ; Caroll Crane, Arcanoper; Don Derbes, Gurdon, and Harvey Koll, Visiting Ofifrcer. The team were all senior lumbermen and past officers of Club 117, including mainly past presidentq.

The nine Kittens, who will soon know what an enterprising Hoo-Hoo club they now hold membership in, were:

Ross Wall and Terry Ware, Corona Lumber Co.; Ed Flearn, Jim Richardson Lumber Co.; Ron Pugh, Don Oakes Lumber Co.; Herman Franke, Sharp Builders Supply; Wayne Solesbee, Tarter, Webster & Johnson, Inc.; Bob Christensen, Dill Lumber Co., Arlington; John Golden, Suverkrup Lumber Co., San Bernardino, and Ted Cranford, Cranford Wholesale Co.

The final order of business was the vote ou changing the name of the club. The suggestion was introduced and discussed by the membership. Motion was then made by Caroll Crane that the name be changed to Inland Empire t{oo-Hoo Club No. 117 providing that International headquarters approves. At least two other name changes were proposed, after which Secretary Don De Armond seconded Member Crane's motion and the motion was carried by majority vote of 4O members present.

Looking ahead to Club 117's biggest event of the year,

President Gordon Greenslade appointed Bert Adams of San Bernardino and Don Derbes, the Palm Springs dealer (who better?) to act as co-chairmen and begin immediate planning for the annual Ladies Night in Palm Springs in May.

The Kittens were greeted as new members by the old Cats present and the action contintted until a late hour in the ciubrooms.

KITTENS (left to tightl to3t Woll. Rm Pugh, Terry -Wqre, Ed Heqrn, Hemm Froke, Bob Ch-ritlenren, Woyne Solabee, John Golden od led Crmford

Club I l7's Don Derbe, Bert Adqmr, Don Ookee ond Ingemund Stenenon sociolize with Club 2's Horuey Koll before the dinner

Hmer Wibon lleftl qnd thot ol'ohqrk Slo.k Sowe6 truso.led sme buriness before dinner

Per< Bokker, Rolph Whiteheod dd Wdte. Berlin od, on the toble, o pile of the Lmber bmper 5igns for sqle

KITTENS lo3t Chritlenren,

the Xitlent {teft lo righll Wqll, Pugh, Wqrs, Heqrn, Fronke, Chri:tarm, Solesbee,

"SERVICE ls Our Policy-Not Our Motto" Gibson Lumber Co. Opens One-Stop Store in Indio

George W. Gibson and Dungan Gibson of the Gibson Lumber Company, San Bernardino, Calif., sent out engraved invitations to the trade for tl-re recent opening of iheir neu' yard (the fourth in a booming, smartly managed chain) in Indio, Calif., December 9. The Gibson brothers have .good reason to be that proud of the latest of their line, a good-looking store and small but one of tl.re most comDact vards hereabouts. The Gibson Lumber Co. has been in business in San Bernardino since 1931.

The Indio store and yard is located at 83-700 Highway 99, on tl-re east side of the desert resort city of Indio, on property leased from the Southern Pacific R.R. The 5,000sq. ft. building which houses the showroom and office is located or.r a 1O-acre plot with 25,000-sq. ft. of storage space for the yard's building materials. Off-street parking area of 12.000-sir. ft. will acco-mmodate 40 to 50 vehiiles. The building was -designed by James M. Fox of Rivera and built by N'Ieredith and Simpson of Indio and Thermal.

The Indio yard of the Gibson Lumber Co., like their recent remodeling at Victorville, Calif., and present construction at San Bernardino following the recent fire there, is of the newest and most modern tilt-up construction' The Indio store rvas in the planning stage by the firm for about a year.

Al Heuer was named manag'er of the new retail yard by the Gibson brothers, for whom he enjoyed working the previous year at the San Bernardino yard _f,ollowing employment r'vith other leading retail yards. !e ,is making iris-home ir.r nearby La Quinta with his wife Norma and sons Mike, 16, and Nlarc, 14, until a home is bought or built in Indio.

Also on the Gibson staff at Indio are Bud King, the assistant mallag'er, and the yard crew: Collie Rodriguez and Tom Hudson. More will be added as the business needs, in addition to the clerical help.

"We rvill be handling all nationally advertised lines of building supplies," Manager Heuer told The California

Top of pdge: The Indio yord ritc beride highwqy.bvt provider plenty of porking

lelt: Monoger Al Heuer. The view through lhe window behind him lokr towqrd snow-copped momloint. Note ths store's woll ponelingr

Top Right: Wood species, poneling:, woll disploy: ond l:lod rq<k5 shown in this view loo&ing to teq of slore ond the "bak porch" de:<ribed elrewhere in story

Right: Cl05e-up of more disploy of the glore'. wood spe(ies md the sign desigrcting the Home Plmning Center

Lumber Merchant when its reporters toured the uncompleted store earlv in November. a few weeks before its |rand opening, during a side trip from the Palm Springs Conference of the Southern California Retail Lumber Association. "\Are just received a shipment of five carloacls of lumber and have a new pole shgd to keep everything out of the weather," he said.

Al Heuer is Chicago-born, gained his first retail yard experience in Iowa before starting a 7Z-year career in Southern California yards. lIe's civic-minded, like most successful lumber dealers, belongs to the Elks and one service club. He was sent on down to Indio by the Gibsons last

THE SPECTACU[AR

SPR"UG P MOTIO'U PACKAGE fl RO

flere's a "Promotion Package" that's hotter than anything that's come off the launching pad!

It includes thousands of your ousn imTtrinted 8 page tabloid (for neighborhood distribution), loaded with "How-to" stories and suggestions. It CREATES the desire of "House Husbands" to please Housewives by taking on various types of improvement projects.

Besides the "Dads FIXIT Times," there are brilliant banners, easel cards, price cards, newspaper mats, literature by the packets and a private bulletin (for vour eyes only) on how to get the most traffic, most sales and most profits from this BIG PACKAGE !

The cost? Ninety percent paid for by sponsoring manufacturers and by So-Call Costs you 10c on the Dollar!

LET YOUR SO-CAL MAN TELL YOU N,IORE! Deadline for participation is only a few short rveeks awal-!

October 7, had been supervising the installations in the shed and one stack shed. A fork-lift, two trucks and one store a month when interviewed, and still had a month and pickup will be employed. An attractive "back-porch" to two days to"go before the grand opening in December. the rear of the store, with exit and entrance from the store

Not keeping "union hours" (they used to be called "banker's hours"), Manager Heuer actually seemed to be enjoying being "on-the-job" from 10:00 a.m. to 11:00 p.m. those tlro months of preparatory labors. He spent the evenings seeing if the displays were going to be in just the right spots to render the owners the maximum profits from tl.re store. There were five other persons on the premises by November as the construction went into the homestretch. FIe expected to employ three sales personnel in the store when things got going, and four in the yard: the foreman, a boy and two drivers.

In case you had any doubts that the California desert areas were really booming, like they say, this uncompleted yard sold five (5) jobs while the store was still being built and supplies being installed.

Gibson Lumber Company plans the Indio yard as the ideal "One-Stop Store." Besides lumber, it will feature plumbing and electrical supplies, builders hardware, garden tools, paint, fixtures and all the rest. It will maintain "the well-balanced inventory."

tffiis$

night: lhe "B(k-por<h" showing entrmce inlo the tlore through door ot lefr. Thi! "onnex"

by the rear door, will handle the supplies of nuts, bolts :rnd bulky items, and such desert necessities as water heaters. This merchandise is all on shelves, however, and attractively displayed for the buyers who wander "out back." The porch is protected from the highway by a steel fence (shown in photo) but may be entered off the street,

The retail store is finished in the wood species and panelings it sells for an imposing display of the products on the walls. It has acoustical ceiling tile and resilient flooring of the latest materials in practical uses itself. The store is airconditioned, naturally, for the Coachella Valley summers, and expansive use ofbverhead glass throughout the 35xl0Oft. store provides a marvelous distribution of natural light 1nst(le.

The storage yards are 50x480 and 50x220 with one pole

fffm'ffi

Left: Clore-up of lhe store'r lclqnd disployr, well-bolqnced inventory 6d cse of overheqd glqrg to Provide mqimum nqlurol lighling. Shol lookt toword lhe fronl enlrqnce off porking ot.

wos iuet being built ot time of Photo.

Work progr*ser on the "Bck-porch" port of lhe rtqe where bulky itemt will be kept; in lhe rc{e, pointer is preporing more rhelves. Thir ir rhe inlerior of bqGk of rlo.e ieen through lence ot left of photo on oppo.ite poge, titting beride highwoy ond lom'! own "Welcme to Indio" rign. Al left of photo ctove qre reen freight <orl on yord'r roilrood siding

IffED CEilETI 7 ITT A ilARRY?

if the customer wishes to patronize that department alone, off the yard, or off the store. It's an ideal outdoor, typically California arrangement that many retail yards may wish to copy.

Incidentally, before we go any further, it should be reported that Earl Stevenson, manager of the Gibsons' Victorville yard, and Dungan Gibson laid out this whole Indio operation, including the retail store.

Manager Al Heuer believes in advertising the retail lumberyard, too. lle will take ads in the local newspapers; broadcast over the Indio radio station, KERO, and use some direct-mail approaches to his potential customers.

"But the personal contact is still the best way to reach the homeowner, remodeler, builder and handyman," he declares. "And we'll push the world out of good old-fashioned Service," he said, handing The Merchant his business card (Continued on Page 83)

N-AWLA Kicks Off Sqles-Troining Progrom of Son Froncisco llleet

In a nerv "grass-roots" approach, the National-American Wholesale Lumber Association staged its first regional meeting in San Fraucisco at the Commercial Club on January 20. The all-day session was one of several regional meetings scheduled for every major marketing area throughout tl.re country in an effort to "Brir.rg the Association Out to the Members," thereby increasing the Associatiou's influence and value to members in all marketing areas of the nation.

The meeting, which also devoted considerable time to the outlining of National-American's new "Sales-Training Program," was chairmanned by Lew Godard locally ancl presided over by N-AWLA's J. Ward Allen, of Vancouver, B.C. For President Allen and the Association's nervly elected executive vice-president, J. J. Mulrooney of New York City, it had been a busy week, what with a day-long session in Kansas City on January 14, a similar meeting in Portland on January 16, and still another meeting to come in Chicago a few days following the San Francisco gettogether.

The meeting was officially called to order at 10 a.m. by

Chairman Godard, who briefly outlined the purpose bel-rind the Association's "New Look." Godard tl.ren turned over the number-one speaking position to N-AWLA's Allen.

N{r. Allen, who is fast becoming "well-traveled" in his new role, quoted General Motors' venerable Chas. Kettering by way of explaining the purpose and drive behind the Association when he told the group : "If you're still doing business the way you were doing it l0 years ago . you're probably doing it wrong !"

Included in N-A\ArLA's organization are several longrange programs, Allen noted, among them (1) A build-rrp in membership to 750 legitimate wholesale firms ; (2) To establish regional offices in every major marketing area iu the country; (3) Closer relationship with other segments of the industry; (4) Continnous activity to give all members a voice in the Association.

On the part of tl-re Association, Allen continuecl , N-AWLA must perform tangible services, it must be brought to the membersl-rip, it must have a core of dedicatecl members active in everv Dart of the nation. and it must have a cledicated staff that'will "think like a member."

N-AWLA's new Executive Vice-President Nlulroorrey. then took the "stand" to expand Allen's allproach. Nlrrlrooney, himself a rvholesaler in New York City for the past 22 years, accepted rrranagersl-rip of the Association following Sid Darling's retirement last December 3.

Mulrooney noted that besides the many intangible benefits of Association mernbership, inclucling the important exchange of ideas between members ancl itrclttstry prestige through government recognition, the tangible benefits included credit services, collection services, and transportation insurance. He also disclosed that at a recent meetir.rg it was decided to explore the possibilities of group insurance and pension programs.

Mulrooney then turned the meeting back to Lew Godard for a few words of tribute to such Association stalwarts and industry leaders as Bo Ahrens (continuous member since 1905), Chuck Clay and Jerry Bonnington. Chairmarr Lew then introduced sidekick Al Bell, rvho r.r'ill head National-American's new public relations committee, whicl-r

(1. ro R.)r Don Andrew:, tidney Edlund, J. Word Godord, J. J. ilulrmney ond Jqck Ford

Choirmon Lew

Borbe, Bob Middleton, Le3 Pqrtmore, Edlund Bonninglon; Andrew: ond

I Lloyd HGcothorn, "Bo" Ahrenr nd Rolph Pr*ty Al Bell, Hoc Collins, Wendell Poq*lle, ond redwood's Pfiil Fqnrworth

reA/,{W

-Trir-'-'

LaE PE.KY .EDA,R

"Lor,clv to livc rrithl' bcst cxprcsscs thc wurrlth urtcl dimcnsion . . thc "fecl" crcatccl bv Lanr-l-oc Pccky Ccdar. Its unusual tcxturcd surfrlce clur llcccnt or nrodullrtc . . bc bright or rcscrvccl to nurtch thc cxact moocl you rvish to creatc. Its high acoustical r"alucs surlgcst plavroonr. fanrily or nrusic roonl uses or Vu'hercvcr you want to cornbinc quict with natural bcautv. Hi-1i lrnd stcrco cnthusilLsts lincl it a

pcrfect cr-rrnpunion. Exccllcnt insulatins charactcristics. finc clinrcnsionll stlLbilitv and stcrn rcsistlrncc to dccav are strong rcconrrncndlttions frlr imaginirtive extcrior uscs. Accent rvalls. cirbanas. I'cnccs. nrountuin ancl bcirch ltouscs arc but a fcw <tl'thc lrpplications u'heri: [-lrrrr-l-oc I'e cky ('cdur cillr lcnd cnchantmcnt to natural surroundings.

l:it'; \rrr \rll!ji!

ffi@w

| , rs,tti!,' uttti i.l( ( t)t (lit

{.n \ltrrrctirc f)rglrnizt'r '\s r lrlr.:kgrolnri t()! iir\ t.ilrring lrr{ lrcii\ilrar\ ()r 1Or. ilrtcrc\ling gttrirfing ()f itLL!n1 lylrjg,:l:. l.lrrrr i-oc Pr'cki ( ecllit conliilitle\. l)ul tioesn l cnlltpetc. It's :r rlrr'r,n sirluti0n 1ir nrrnl tlesign pr'()blcll\.

.! h:r,rl,t St)tti)t! ui1(l ! tt;,ttlitt(.\

I nites Function :rnd Bcaull ('or,"rrncr,rilil Llcrigtrtr r have fotrnd I rLrn'l .oc l'eck1, (-edlri io lrc a practic:rl, ]o* cosl lln.\rr'ar w hcn a (lrtriirrla. rlce or atit c siri'f :rce nrlr\i trc c()ilririnitl $'i1h g(lotl ircolt\'Lie.!l:r11(l in\liiiil ing chrir,L''tcrisl ics.

I,),r' tl t t si t' t' Lr t tt t - L, tt',11 r r ti t t .f a r'l t t t'i i r 1 I' rr tr t'xs

l-ltnr-l.oc l)cckr' ('cclar corncs lr-orn thc ('lrlifornia arttl ()rcgon hir:h c()ulltrv trnci is ol thc rrortlrucsl inccl.tsc vltrietl,. Ils pcck rs thc rcsult ol lr nrrtrrnrl phcnonte rron it lrrn!t,.rs grou,tlt w lrich stol'rs tlrt nr()nrcnt thrr tr-cc is fcilcrl. Our cxclLrsivc rnanullrcturing proccss cloe-s ihc rcs1.

[:ir-st. nc sclcct oltlv ltourcls r'"ith an ovcrlrll Pcck to insur-c l lrrll niatcircil te rtulc. 'l hc ltcckv boarcls irrc thcn iulninutcrl bcttccn t*'r'r solirl cctllir'lroalds

". uring thc slrnrc irrocc\s lrs rrpprorcrl lirr- lurnin-

lrlcd slructural bcutt-rs..A srr* cut is lhcrt ntrclc thc lcngth of thc pcckv btlarcl. pr.otlrrcing tu,o Picccs of plrnciins. l-hc inciivirlulrl picccs lrrc thcn rcciLrccrl tt'r 't'r " tlrickrrcss br' pllinirrg thc birck irp bolrrrl lLrrrl thc srrrflrcc slLtrcl hjlstctl lo lcnrorc solt Illticlcs I'rorrr tirc pccks. l:inlrl stlrsc irt the ltloccss is 1'rioclucing thc tonguc rrncl !roolc ltncl cr"rtting to lcntth. ()trr nlrnullrcttrring tcchrriclrrc ntrkcs ln liilhlc luiqc rjurrntitie s trl thrs gctrttitrt t ttrttl lttrtrtlirlg llt lc\s cost thlln tnost rnr itlrtions.

I lri. ;rnLl ror e r rcritie rtrr (lc\ignr(l It,, I Lrniilrcr r:. ,\r'rtte l l,rrri [):tr i. .\relrilr:r'ls. (ilcrn \\ I un(il,crg. I)irtilor. (icorge \4Iilliirrrr.. BLriltlcl.

II()\\'I'() ()ltl)l-R I.lrr I ()c l)cckr'( ctllrr is rr\ilillible thr(){t!it \()tit' Ioclrl lttrrtbcr tlr,r]cr. \\'hcn tlt'tcrntinilr!l thc lrrcu lo l)c e()\rrfc(1. r.nrcnrbcr ii " l.lrnclin-r .i\'.-tiI l" lrntl Il" Irnclitrt 1 1". \irLrl tlc.ilcr ri jll l.c hll)lr\'to help lrrtr :clccl thc right lLnroLrnt. Hc clrrt lrlso.LiPnly

llrri.hirrl .1. tt. .rtrrl irt\l itt\'l i,,lt\

l-lutr-l-rrc I'cck1' ( ctlrrr is un ct:lttsir c l)r'rr(luet o1 [:ti J:oLtntltin [-rrrrbcr ( ()nrpiin\ 6] lti So. Hoo|e r ,\rc.. l-os .,\n-qe lcs. C'lrlil. .\lsrr

nrrrnrrIlrctrrrct-s 01 I-lLnr-l-rrc Bclrnrs.

John J. lvlulrooney lefi) exe(ulive vi(eplerident N-AWIA

J. Wqrd Allen { righr} pregident, NotionqlAmeri(dn Whole:ole Lumber Assn.

will involve a new direct-mail program as well as stepped up trade-press promotions.

Included in the program was the 3O-minute film, which was shown before acliournmellt {or lunch. "The Devil to Pay." The film, rvhich was producecl by tire National Association of Wholesalers, \A/ashingtor.r, D.C., was made available to N-AWLA tl-rrough its affiliation with NAW and stars film veteran Buster Keaton as the Devil u'ho brought down complete chaos on the country with these three "terrible" words: "Eliminate The Wholesaler." Wellacted and produced, the film is available to all service clubs, meetings and gatherings, alld sl.roulcl go a long uray to combat an altogether too popular cliche that "tl.re u'holesaler is just an inclrrstrv leech."

Highlighting the aftemoon sessiorl was a lengthy cliscussioll of the Association's new "Sales-Training Program" (outlined in the Feb. 1 issue o{ CLNt).

J. J. Mulrooney, iu noting a crying need for "creative sel1ing" in the industry, introduced Sidney Ed1unrl, rvho rvill administer the correspondence-type, 9-mor-rtl.rs course. Edlund, ex-president of Lifesavers, h1c., who, incidentally, still looks as if l-re cotlld move a few T&T's of them if so inclined, now operates Sidney Eclluncl Associates, a management-sales consultant firm hirecl by tl.re Association to l)resent tlre sales training corlrse.

In spending the last few months briefing himself on the Iumber iudustry, Edlund noted that he n as struck by several facts uniclue to the ir.rdustry, facts all too obvious to most of the lumber executives present. E,xpancling or.r the need for "creative selling" in the inclustry, Edlund l1oted, "You can't do creative selling unless yorl are selling rvith the end-use in mind. We will teach clevelopment of objectives, not subjects, as taught in most schools. We will accomplish this tl-rrough a cooperative program designecl to benefit all of us through our individual experierlces and solu tion s."

A few salient facts from his brief slrrvev of our ir-rdustrv: "The lumber industry seems to me to be ihe most complix . ancl confused. Not only does it have the usual internal

competition, but it is being constantly infringecl uporl by other inclustries.

"There seems to be greater opportllltity l-rere than in most any otl-rer industry I've seen, rlnexplorecl ar.rcl yet unknown markets that 'rvill soon become a reality through wood promotion and research."

Edlund had a pat o1r the back for the r.rlan or1 the {iring line, the man 'lvho moves tl-re u'ood :

"Almost more than a1ly man I know. the lun-rber salesman is in business for hiniself. Not only must he be a salesman ancl knou' his rvoorl. brrt he n.rust be a buver. a market analyst, a financier, a cliplomat and collectioir expert ancl all the other things tl-rat go into con.rpleting a sale."

(I{r. Ecllund might also have noted the need for a castiron stomach and the ability to reacl his competitors' iuvoices upside down while he was at it, too.)

Following Edlund's run-dor,r'n on the sales profJram, the meeting was turned over to the men.rbers for a spirite<l floor discussion regarding the program and other aisociation activities. N-AWLA's credit service cante under considerable discussion, as did tl-re moclernizatiort of membership standards.

Floor contributors included Tecl Talbot. Iicl Fountain. J erry Bonnington, Erv Bartel1, Sterling \\lolfe, Bob Middleton, Joe Shipman, A1 Bell ancl Lew Goclarcl.

It rvas a good meeting, one wl.rich accomplished its purpose : It brought the Associatior.r out to its members. It kicked off what should be a valuable sales-trainir.rg program specifically designed to 1-relp the salesman move nlore \\'ood...profitably.

Those attending the meeting included:

Hugh Rosaaen, Bo Ahrens, Jerry Griffin, Califomia Sugar and Western Pine Agency; Howard Libbey, Lloyd Hecathorn, Arcata Redwood Co.; Harry Hood, The Pacific Lumber Co.; Chet King, The Robert Dollar Co.; Chuck Clay, Jerry Kelly, Forest Products Sales Co., Inglewood; Ted Talbot, Joe Shipman, Dave Davis, Talbot Lumber Co.; Jack Fo,,rd, Ralph Prouty, Tarter, Webster & Johnson, Inc.; Ed Fountain, Frank Bader, Ed Fountain Lumber Co., Los Angeles; Wendell Paquette, Lumber Sales Co.; Bob Middleton. Redding; Leslie G. Passmore, Central Valley Lumber Co.; Bill Smith, Smith-Robbins Lurlber Corp., Los Angeles; Jerry Bonning-

Sterling Wolfe, frm los Angeler; Jerry Kelly ond Howwd Libbey

Ed Foentqin, Frqnk Bodor qnd Bill Smlth qll cme up trm Lor Angcler

Hdry Hood, Chet Kins, Jery Griff,n,llush.a?flpi.a,Hf Cloy4:o up frm Lor Anqller,

ton, Bonnington Lumber Co.; Henri Barbe, Larry Owens, Hallinan Mackin Lumber Co.; Sterling Wolfe, Marquart-Wolfe Lun.rber Co., Los Angeles; Hac Collins, Fred Turkheimer, Twin-City Lumber Co.; Ervin Bartell, Scott Lumber Co.; Al Bell, Lew Godard, Hob,bs Wall Lumber Co., and J. Ward Allen, president; Jack Mulrooney, executive vice-president, and Don Andrews, western managerNational-American Wholesale Lumber Assn.: Phil Farnsworth. ex-

INTANI) TUMBIR COMPANY

CALL US FOR LUMBER PRODUCTS AND NAME.BRAND BUILDING MATERIALS

Main Office: COLTON - TRinity 7-2001

LOS ANGELES Branch office195 S. Beverly Dr. (Suite 416), Beverly Hills BRadshaw 2-7371

SAN DIEGO Branch office-GRidlev 4-f583

Distribution Yard: RIALTO (P. 0. Box 325)

ecutive vice-president, The California Lumber California Reclwood Assn., and Max Cook, Merchant.

WTASC Bocks N-AWIA Progrom

The monthly meeting of the Wholesale Lumbermen's Association of Southern California in January was giverr over entirely to a discussion of promoting the NationalAmerican's program for selling more lumber. Charles Clay, WLASC president, indicated that the goal of the classes is simple to give tools to help sell more lumber and rvood products to dealers and industry.

The^ committee handling the National-American project is headed by Vice-President James Newquist. In explain- ing the program more thoroughly, Newquist outlined the elements to be covered during the year.

"The list of subjects does a selling job in itself," contended Newquist. "Just look at a few: Building a Clientele, Pricing, Markets, Competition, Various Selling Methods, Applying Practical Knowledge, Customer Relations, Terms, Credits, Collections, Purchasing and Sales Management, and these are only a sampling of the over-all project."

The program will be administered by Sidney Edlund Associates, management counselors, specializing in marketing problems, sales strategy and sales training. Basically, the project operates on a dual-basis, combining mailed work sheets and personal attendance at conference-type meetings. Newquist pointed out, however, that attendance in the meetings is by no means compulsory. If you miss a meeting, the written work will keep you up to date.

The program will get underway this month and is open to any lumber representative. Cost is $100.00 for the year.

D. R. Meredith, past president of National-American Wlrolesale Lumber Association, best summarized the project by saying, "In getting beliind this program and putting our experience into it, we all not only hope but have every rigl-rt to expect that all will profit. We expect that each of us will get back many times over the few dollars we will be putting ir.rto it."

Wholesqlers Awcrrd Sid Dorling Honorory Life Trusteeship

At the concluding luncheon of the annual meeting of the board of trustees of the National Association of Wholesalers held in New York, Jan. 14, Sid L. Darling, recently retired executive vice-president of the National-American

"The Deoler's Suppliel-Jrlsysl His Competitor"

l. Dorling ( rightl is prerented Honorqry Life Trwleerhip in N-AWLA by l.catee Don R. Meredith

Hollywood Jr. Twins Are All-Purpose Doors

Say goodbye forever to old fashioned screen, sash and storm doors. for here are two all purpose doors..,COMB|NAT|ON SCREEN AND METAL SASH DOORS that tit all types of wall construction and harmonrze with any interior styling.

Nole these 4-In-l ADI|ANTAGES

lf Comfort [f

Economy

-. a The Hollywood Jr. TwlN pcrmit morc -. a Sav* buying a Sash, Scr.en and light in litchen and s.ruice porch6. Storm Door. Hollywood JF. rrc all 3 a Giv€ adequlte easy v€ntilatlon. combined into I doot' o lnsect-tight, rustpiof screens. " t ::I::--on hardware, hanging and a sash class m.y be cle.ncd with eas.. a 3lll|";" expensiv. ,eptacemcnts.

/A, _ - a Saves sp!ce...The Hdlyw@d Jr.

7l ConvenignCe Twins miv be hung to swind in or out.

. No more detourins arcrn!

1_.:p:1fl:: *i:fii "*"1'il'"*fffj""f":"lJ,"rl"l:

ou3 extra door with an armtul ot . llliiSl; sassrng, nimsy rcrcen d@rs [f ronel or Flush which invit. intrudeF.a Hollyrood J.. Twins giE you tDur a Acts 13 an addltlonal protsction tor choie ol a panel or flush d@r to housgwit€, She may convc6G with out. h.rmonize wlth any stylc architsture side6 thrcugh !!rh opcning withoqt or Interior dcalgn. unlcllng thc d@r. a Flush d@6 svailablc In Philippinc a Burghr.pr@t A 3lmplc touch ot fin. Luaun, Oricntal Ash (SGn) q 8irch. ge6 lcks sash. a P.ncl do6 ayail.bl. in pinc only.

-illlfillL,'j;il:il1i

Wholesale Lumber Association, was awarded the office of, "Honorarv Trustee for Life." In making the presentatiou, Donal<l R. Meredith of Madison, Conn., one of the NAW trustees and long-time friend, praised Mr. Darling for giving unsparingly of his time, knowledge and energies to the founding and continuing staunch support of the Association and for his devoted service to the advancement and improvement of the nation's wholesaling industry.

NIr. Darling was electecl secretary-directing manager of tl-re National-American Wholesale Lumber Association in 1936 ancl has served the organization continuously since 1931. He u'as elected as the first executive vice-president of the National-American at Vancouver, B.C. in 1956.

John L. Mulrooney of New York succeeds Darling as executive vice-president of the National-American. Nlartin T. Wiegand of Washington, D.C., past president of the National-American, was elected as vice-presiderrt of the National Association of Wholesalers by the active rvhole-

sale members of NAW. The world premiere of the wholesaling motion picture, "The Devil to Pay," viewed the previous afternoon.

FHA Activcrles Agency Progrom

new was 7I l7 Eost Firestone Blvd. P.O. Box 324Downey, Colif. SPruce 3-4621 WAlnur 3-2175

PACKAGED PANELING-@[D @olonp AND lFfonetr cRADEs

Pole-type Buildings Golled "Hottest" ltem in Construction Field

(Reprinted from Wood Preserving News, Chicago, Il1.)

Pole-type buildings currently are about the "hottest" item in the entire construction field. Thev are todav's best answer to high building costs. They are versatile. Ma.ry new uses are being found for them.

Their history is interesting. Pole-type buildings got their start shortly before World War II in the farm field. Farmers who built them necessarily were the nation's most costconscious builders and buyers. Pole-type structures cost so much less than conventional barns and service buildings, went up so fast, were so useful, and lasted so long, that they quickly spread from coast to coast and border to border. A new crop of pole-type building designer-erectors mushroomed into being.

The next logical step was that commerce and industry borrowed from their country cousins and put up huge poletype warehouses, service buildings, sales rooms and even manufacturing facilities at unbelievably low costs. State and county highway departments stored idle, costly road machinery in pole-type buildings. Lumber dealers erected umbrella-type lumber sheds, open front and back, so that power fork trucks move in and out quickly and easily with palletized, or steel-strapped loads of lumber.

PINE-SPRUCE-CEDAR FIR - RED\TOOD

ALAN A. SHIVELY WHOTESALE

5-2O83

Each week brings new uses-a commercial photographic studio, an auction sales room where dances and bazaars are held between auctions, offices, restaurants, and other insulated, heated, lighted buildings. Currently, plans are available for small, do-it-yourself pole-type structures, such as carports for home owners, farm tool and machine sheds for farmers, summer houses, play houses, boat houses, and similar structures. AWPI currently is having designed a series o{ low-cost, pole-type hangars for private planes. Plans and material lists will be announced soon.

City councilmen and building officials are modifying their building codes to permit erection of pole-type buildings. Chambers of commerce encourage the move, so they can invite a manufacturer to erect a plant in the citl', with the added inducement that his auxiliary buildings can cost as little as $1.90 to 92.50 per sq. ft. of enclosed space.

The most recent development is a design trend that uses wood foundations for houses. It could enable the building industry to reactivate its low-cost, all-wood homes market. The movement hinges on the fact that pressure-preserved wood, used as a foundation, is good for 40 to 50 years and more in direct contact with the ground, even in areas of very heavy decay and termite exposure.

Work is being done with four types of wood foundations: (1) houses on pressure-preserved posts; (2) houses sup- ported by "underground studs"; (3) pole-type houses, in which superstructures are "hung" on pressure-preserved poles; (4) rigid-frame houses in which sawn timbers are used as foundations. The possibilities are very interesting, for, as one successful contractor stated it, "Pole construition is just beginning."

Wogner Visits HPI Heodquoilers

G. Corydon Wagner, Jr. of Tacoma, Washington, an executive of the St. Paul-Tacoma Lumber Company, Division of St. Regis Paper Company, and James Owens, director, Forest Products Division, Business & Defense Services Aclministration, U.S. Department of Commerce. recentlv visited the Hardwood Plywood Institute's Arlington, Viigina, office and laboratory to view the newly opened "President's Room," where pictures of the past presidents of the Institute are displayed.

960 Residentiql Permits Srort Big ln los Angeles City ond County

January 1960 building permits issued for tl-re city of Los Ar-rgeles included 1,465 for residential housing units, reports Gilbert E. Morris, superintendent, Department of Building & Safety. The Los Angeles County permits for resider.rtial l.rousing numbered 968, reported County Engineer I-an.rbie, bringing the total for the year's first month to 2,433 housing units.

Roil R.or" Chong. ott P|y*ood

The Imported Hardwood Plywood Assn., San Francisco, has receivecl notice that the amendment of Item 1945, Transcontir.rental Freight Bureau Tariff 30-I, as proposed and approved under TCFB Application 8255, will be published effective Feb. 15, 1960. This basically eliminates in transcontinental rail-freight rates on plywoocl some of the

New - original - striking designs give the most modest home the "decorator" effect.

Reproduced by Coralite's special process on famous long-life wall paneling with permanent "Coral-Coat" finish resistant to moisture, stain, scorch, hard wear. For details, colors, prices, call:

duplication in the rate change of Dec. 15, 1959, and will allow "domestication" of those species of imported plyr,voocl (other than very rare) to the domestic rates shown under this schedule. Shippers should check with their local rail freight agents for details of the change.

Deqlers Should Stort Adiusfing lnventories for New Regulotion

Dealers who sell lumber for FHA house construction. and rvho have not already done so, should start adiustins their stocks, if necessary, to comply with the gracle-markinI requirement !!at becomes effective April 1, 1960. by whicf, the Federal Housing Administration will require that all framing and board lumber used in FHA-insuied construction must be grade-marked, reports the National Retail Lumber Dealers Assn. It is reliably reported that there rvill be no extension of the requirement date.

z25l E. GoNDoR sT., Los ANGELES 22 o RAymond 3-8271

Brief

An Indian petitioned a judge of an Arizona court to give him a shorter name. "What is your name now?" asked the judge.

"Chief Screeching Train Whistle," said the Indian.

"And to what do you wish to shorten it?" asked the judge.

The Indian folded his arms majestically and grunted, ttToots.tt

Seeking Home

A restless breeze goes straying Across the landscape fair, It whispers in the tree tops, It searches here and there. It rustles through the grasses, It fees across the fen. It cannot rest until it finds The little homes of men.

-Adeline M. Conner.

Whot He Wqnted

The telephone operator said: "Here is your party. Deposit ten cents, please."

The drunk asked: "Whazzat?"

The operator repeated: "I have your party, so deposit ten cents."

Drunk: "Listen, girlie, what I want is a conversation with a friend, see, and not financial advice from a strange woman."

The Cold Both

What is so fine as an icy cold tub?

The kind you pop into and duck with a glub, Then hop lightly out of and start in to rub.

(So they say-so they say.)

Let women and children and folk feeble-souled Turn on the hot faucet, but give me the cold, The joy of the peppy, the bath of the bold !

(So they say-so they say.)

Cold water, I love it ! It fills me with zip. What's that? You don't like it? Say, boy, take my tip. ft's good for what ails you, cures spavins and pip.

(So they say-so they say.)

I've heard these here birds with their cold water rot. I've spied on'em, too, though perhaps I should not, And nine of ten times they've turned on the hot.

(Hey-hey ! Hey-hey !)

Von Dyke on Living

Henry Van Dyke wrote: "To be glad of life because it gives you the chance to love and to work and play and look up at the stars. To be satisfied with your possessions, but not to be content with yourself until you have made the best of them. To despise nothing in the world except falsehood and meanness, and to fear nothing except cowardice. To be governed by your admirations rather than your disgusts; to covet nothing that is your neighbor's, except his kindness of heart and gentleness of manners. To think seldom of your enemies, often of your friends and every day of Christ, and to spend as much time as you can with body and with spirit in God's out-of-doors. These are the guide-posts on the footpaths to peace."

Love Restroined

Believe me if all those endearing young charms, That I view with admiring dismay, Are going to rub ofr on the shoulders and arms Of this suit that was cleaned just todayThou wilt still be adored with my usual zeal, My sweetheart, my darling, my own, But I'll sternly repress the emotions I feel, I'll love you, but leave you alone.

'Tis not that your beauty is any the less, Or your cheeks unaccustomedly gay; They're lovely, indeed, as I gladly confess, And I think I should leave them that way. For the bloom of your lips isn't on very tight, And the powder rubs off of your nose, So my dream is platonic, my dear, for tonightFor these are my very best clothes.

Touche

A somewhat snobbish bachelor was invited to dinner by a lady, but did not accept. A few days later, seeing her at a social. gathering, he strolled over and said: "I believe you asked me to dine with you last week."

She looked at him thoughtfully and said: "Why yes, I believe I did. And did you come?"

A Sound Opinion

"Donal," said the minister, "why do you not get a wife?"

"Oh, Reverend," came the cautious reply, "I might get a bad one."

"Trust to Providence, Donal," said the clergyman, "Ye'll get a good one."

"I'm no' so sure, Minister," said Donal, "for ye ken Providence has to dispose of the bad as well as the good."

. of Profits when you order from the Full Line of Moson Supplies. We corry Complete Stocks of InsuliteBlue Diomond moteriolsSisolkrqft qnd mony more well-known brqnds for the Deoler Trode. We ore prepored ro fill your requirements . . . 5o iust coll us for AIL your Building Moteriol Needsevery doy in the yeor (including Februory 29).

To Be Home Builders

To be builders of homes, not merely sellers of building materials, is the God-given heritage of the lumber industry, and should be treasured as such. The dearest thing in the hearts of good people is the desire for a home.

REDUCE

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THERE IS A BERKOT UNIT OF EQUIPMENT TO FItt YOUR SPECIFIC NEEDS

BTRKOI TIA}IUFACIURII{G COfrIPAl{Y

5tlil4 Vinelqnd Ave.POplor

Coll or Wrlte for Brochure a

North Hollywood, Colif. 9-1747

ilODEU' AYAILAB1E IROT 365

RICCI & KRUSE TUfrIBER CO.

WHOLESALE - JOBBING

Speciolizing in

KItlI I'RIED IUIIBER

Ponderosq ond Sugor Pine

Cleor Fir ond Redwood

HAWES ST. & ARMSTRONG AVE. SAN FRANCISCO 24

Mlssion 7-2576

,It is a charm that creeps into the hearts of rich and poor alike. It is a bond of friendship between those who labor and those who are blessed with this world's goods.

The home builder is the nation-maker. You may safely judge a city, a state, or a nation by its homes. The ancient love of man for his shelter has gone down in song and story from ages that are now dim with the dusk of the past.

To be peddlers of boards is a little thing. To be home builders to a great nation is a title that knows no peer.

Somerhing's Goltq Be Done About Rqin Ar TIT-Second One in 33 Yeqrs

The 404th Terrible Twenty tournament was held at Hacienda Golf Club, January 22, alter a postponement from January 14th caused by a heavy rain. Our srlcond postponement for rain in thirty-three years, or 2 out of. 404! Man, alive, wl-rat premiums we saved by not buying Rain insurance I

A11 members who showed up on our first scheduled date had the privilege of playing a privately arranged match if they couldn't be present at the postponement date. Some have been played and some are to be played before our February 19 tournament at San Gabriel.

George Rodecker won the day's prize in the lower bracket (81-10-71), and there was a three-way tie in the upper bracket between Gartz, Bohnhoff and 'Huck. This will be played off at San Gabriel. George Rodeckqr had a ticket on himself and won the horserace, with Leishman and I(ing winning the place and show money.

Monthly prizes covering the period since last October were distributed and Frank Berger lived up to his reputation in selecting them--they were beautiful indeed.

Paul Bowen has resigned from the club-he is living up at Morro Bay and it's too far away to make the tournaments. We will miss Paul but he will be at our Monterey tournaments if Carsten Woll will invite him.-H. M. Alling.

Simpson-M&M Merger Gluesfioned

Charging that the 1956 merger of the Simpson Timber Co. of Seattle and the M&M Woodworking Co. of Portland tended to create a monopoly in the redwood industry, the Federal Trade Commission filed a complaint under the federal anti-merger law in January. The FTC said Simpson Timber, acting through a subsidiary, Simpson Redwood of Seattle, purchased M&M for a price totaling more than $50 million after having previously acquired the Northern Redwood Lumber Co. and the Sage Land & Lumber Co. The FTC does not challenge these two acquisitions, but seeks to break up the Simpson Timber and M&M consolidation.

Simpson President Thomas F. Gleed, in replying to the government's action, said that, in his opinion, facts did not support the FTC charges. He declared, "Owners who have sold to us were determined to depart from the industry and we have had nothing to do with their decision. e*cept to meet their price. We felt that this was common business practice, in accordance with proper ethical starrclards ancl the public good."

T. E. OLSEN CO.

specializing in the uholcsale distribution of Reduood Upper Grad,es

l.G.L. Shlpnrents-Your lruck-or-Our Delivery Dired ghiprnents Via Roil-or-Truck-&-lrciler

BRodshow 2-7943 o TWX: BV6654 FIR.PINE.REDWOOD

N.B.M.D.A. Adds lumber qnd Wood Products Committee

The boarcl of clirectors of the National Building Nlaterial Distributors Association, meeting in Chicago on January 19, approved the formation of a Lumber and Wood Prodrrcts Committee. This was one of three new committees recommenclecl at the eighth annual convention in November ancl rvill permit NBMDA to expancl its activities into fields of interest to the rapidly growing mernbership.

The Lumber and Wood Products committee will be comuosecl of members of NBMDA who are maior distributors in lurnber, millwork, and plywood. The objectives of the committee will be to investigate and review pertinent data relative to operational, marketing and merchandising data.

Initial committee membership will include Hallack & Horvard Lumber Co., Denver, Colorado; Morrison-Merrill & Co., Salt Lake City, Utah; Hammar-r Wholesale Lumber

& Supply Co., Phoenix, Arizona; Consolidated Lumber & Supplies, Inc., Denver, Colorado; Elliott Bay Lumber Co., Seattle, \Arash., and Inland Lumber Co., Rialto, Calif.

R. J. Douglas of Louisville Distributing Yard, Weyerhaeuser Company at Louisville, Kentucky, has been appointed cl.rairman of the committee. According to M. C. Blackstock of Lumber Supply & Warel-rouse Co., Seattle, Washington, and presider.rt of NBMDA, the committee vvill cooperate with other association groups. lumber manufacturers and other agencies interested in the promotion of wood products.

The other two new committees approved were the Specialty Wholesalers Committee and an Educational Committee (Merchandising-Marketing-Management).

The board of directors approved the location for NBMDA's annual Spring convention at tl-re Arlington hotel, Hot Springs, Arkansas, May 8-11.

New Weyerhqeuser Promotion Spoflights Lumber Deqlers

Retail lumber dealers get top billing in Weyerhaeuser Company's new "Fascinating Ideas" advertising

Every headline of the strong consumer campaign reads: "You'll Find Fascinating Ideas at Your Weyerhaeuser 4-Square Lumber Dealer." An all-year promotion, it features a familyplanned home and two striking remodeling ideas in each ad. Dealers are headlined as the one-stop source for everything necessary to build new homes or "idea" remodeling projects-for plans, materials, and construction and financing assistance when needed.

And the ad campaign is backed up by a brand new merchandising program that brings full sales kits to dealers almost every month.

Keved directlv to the "Fascinating Ideai" theme are a host of new point-ofpurchase materials to help Weyerhaeuser dealers tie-in locally to the national promotion. First. there is a new plan folder each month giving drawings and construction information for the three building ideas featured in the current ad. There is a oroof of the ad itself. There are ad mats and radio spots for dealer use. And copies of new sales kits will contain a new publication, "Dealer Merchandiser,"

to bring sales ideas, merchandising plans and prod-

uct information to dealers regularly.

And a new rotating'corlllter display will identify the dealer as the source for the featured building and remodeling ideas. The threesided stand displays the ad proof, the various plan folders and other plan books and oroduct sales literature availible to dealers.

The merchandising kits go free to all Weyerhaeuser 4-Square dealers; the counter stand is free upon request. For information, write to Weyerhaeuser Company, Lumber and Plywood Division, St. Paul 1, Minn.

Jqmes Boskins Nomed Buyer-Sqlesmqn For €loy Brown & Compon

James Baskins (right) of Red Bluff, California, has been assigned as buyer and salesman for Clay Brown & Company in Redding. He will buy lumber for all of the firm's California outlets, and will cover the Sacramento valley selling lumber from California and Pacific Northwest areas, direct-mill shipments of all species by rail or truck and trailer.

Baskins attended San Jose State, majoring in business administration. From 1948 to 1951 he was in charge of field offices for Westbrook and Pope Construction Company, and after that entered the lumber industry with the Wildwood

Lumber Company in Red Bluff. For the past six years he has been with the Redding Pine Mills, where he was assistant sales manager.

o Priced for oll home owners o Pool completely in ground o Mode entirely of Chemonile-treoled lumber (wrilten lO-yeor worronly) o Tough, hord-weoring Krene liner o Pre-cut for fost ossembly o Complete wilh filter ond underwoter lighi o Profitoble os either o do-it-yourself or instollqfion item.

Sacramento Dealers George Steiner and Jack Hackard (Steiner Lumber and Economy Lumber), friendly competitors and not to be outdone, boarded George's Cessna 310 and hopped down to Camia in Baja California early last month for a week's fishing. Successful in more ways than retailing, the boys not only pulled a sailfish and a dolphin from the o1'briny but, on an "unscheduled" stopover at Vegas on the way back, it's said they reversed the usual procedure ancl arrived back in Sacto with enough Nevada green to cover the trip.

Sterling Wolfe, salesmanager of MarquartWolfe Lumber Co., Hollywood, has returnecl from an extended trip to San Francisco and points north.

Wendling-Nathan's "Bud" Hill wound up a tight business schedule in the Southwest flat on his back after his return to San Francisco last month but an operation quickly corrected a pesky slipped disk and restored his speed.

Ben Ward braved the Hun-rboldt County elements during mid-January for a week's production survey of Ward & Knapp mill accounts.

Homer Burnaby of the Sun Lumber Co., San Pedro, plans to take in the opening of the Olympic Winter Games at Squaw Valley, Feb. 18.

Darned poor timing but a very blessed event for the Ray Kellners of Fresno, who are happily walking the floor with their number-one son, born two weeks after the New Year. Ray and his dad operate the Kellner Lumber Co. and are now looking forward to having a third partner about 1980.

"Ted" Talbot and Dave Davis teamed up Ior a Talbot Lumber Co. mill trip to Humboldt county last month.

John Northam, manager of the Harbor Plywood southern California warehouse, has returned to Los Angeles from a businesspleasure trip to San Francisco and the Pacific Northwest.

Harry Jordan, president of Jordan International Co., flew to Burma in mid-January for a Z-week conference with government and production officials on the governmentowned Teak production which his firm represerlts in the U.S.

William Wallace Mein, Jr., president of Calaveras Cement Co., and his wife were visitors in Los Angeles, Jan. 23, to attend the West Hills Hunt Club ball in the Crystal room of the Beverly Hills hotel. Mr. Mein is Master of Foxhounds of the Los Altos Hunt. Woodside. Calif.

Herschel Larrick, Sr., was an early-February visitor to Los Angeles friends and sup- pliers, preparing for the Spring influx of business at his Solano Beach retail yard.

Monty Montgomery represented TwinCity Lumber Co. on a 2-week trip to sup- pliers in Vancouver, B.C., Washington, Oregon and California last month.

B&M Lumber's Martyn Mason and the rnissus took the recent holiday season plus a week of the New Year for a well-deserved vacation in Hawaii.

Kathleen Hughes, girl Friday to Harry White, is back on the wholesale lumber job in Long Beach after two weeks in Saint Mary's hospital there.

Rounds Lumber Sales Chief Jim Knox took in the NAHB confab in Chicago, Jan. 18-22, and reports merchandising ideas ancl unsolicited uses of woocl galore by the assemblecl homebuilders. Jim returned to San Francisco via the "circuit," calling on cus-

Pnnoono/o

tomers and finding "cautious optimism" in most quarters.

Don White of White Bros.. Oakland. a vice-president of the National Hardwood Lumber Assn., attended the recent holiday season party and dinner of the NHLA held in the Missouri Athletic Club at St. Louis.

Ken Rose took a few Januayy weeks for some Palm Springs sunshine which quickly faded off at Pebble Beach on the way home during the cloudy Crosby tournament.

Bob Nikkel settled down to R. F. Nikkel business and Sierra snow when he planed in from New York City, Jan. 23, winding up six weeks in Rome with the Nikkel familv.

Bill Upton, president of Independent Building Materials Co., Torrance, and his party returned early this month from tl-re West Indies. Mr. and Mrs. Upton, accompanied by Mr. and Mrs. Jim Franke of the Twin Parks Lumber Co., Arcata, made the jet flight to Miami late in December to spend the holidays lazing and fishing in the Gulf and Atlantic waters.

Sacramento Dealer Bill Baird of the Arden Lumber Co. and his wife started the New Year in style with a few weeks in the Hawaiian Islands.

Lucie and Serge Matzley took a week off Matzley Corporation business last month for some sun, fun and frolic at Palm Springs.

Mary Ann Womack, better known in the southern California lumber industry as Mary Ozer, is back on the job after three months' leave to set married.

TWENTY.FTVE VEARS AGCD TODAY

As Reported in The California Lumber Merchant, February 15, 1955

Fred S. Palmer, Pine dept. rnanager of Sarr Francisco's Santa Fe l.umber Co., was back after three weeks iu New York, Chicago and other eastern cities . A. L. "Gus" Hoover, Los Angeles representative of The Pacihc Lumber Co., returnecl from a 10-day trip to the company's mill at Scotia and tl.re main office in San Francisco

Floyd Elliott, San Francisco manager of the Schafer Bros. Lttmber & Shingle Co., returned from a bttsiness trip to Los Ar-rgeles by plar.re-the clirect flight took two hours ancl seven mintrtes L. N. Ericksen, with the NLN,IA for seven years, became eastern trade promotion representative for

WPA . Col. W. B. Greeley, secretary-manager of the WCLA, 'w'as in a hospital in Olympia, \A/ash., in critical condition after being struck by a truck rvhile changing a tire on his car Chas. C. Adams, San Bernardirro lumberyard owner, was a l-os Angeles Rotary Club visitor The Nlerner l-umber Co. of Palo Alto, establishecl a branch yard in San Jose rvith Ed Galpin as manager.

C. M. Freeland resigned from tl.re Chas. R. McCormick I-umber Co. in Sar-r Francisco to be a partner with Art Penberthy in the Tacoma Lrrmber Sales Agency in Los Angeles .8. W. Lakin, general manager of the I'Ic-

Cloud River I-umber Co., returnecl from an eastem business trip. On the rn,ay he rvas met by cornpany representative L. S. Turnbull in Tucson and toured the Arizona trade J. Walter Kelly left the Chas. R. Xt;Cormick Lumber Co. in San Francisco to become tl.re ger.reral manager of the Consolidated Lumber Co. in \\rilmington, succeeding retiring Hal Baly . Weyerhaeuser representatives E. E. Arthur and William S. Freeman from San Francisco, W. H. Morrison from Sacramento ancl C. H. Miller fron-r Los Angeles returned to their districts frorn a sales conference in Tacoma.

W

lt 0uR ilRE RESISTA}t T

GYPSUTI WATLBOARD

Now, with Blue Diamond 5A" Fire-Halt special core wallboard, applicator craftsmen have a ftne handling and finishing gypsum wallboard with a one hour fire resistioe rating.

Fire Halt may be used in institutional, commercial, industrial, apartment and home construction-w\erever high quality interiors combining great strength with inueased fue resistance are desired or required by building codes.

Blue Diamond's Fire Halt data sheet will be sent you on request. It gives full information on how to use Fire Halt in one hour walls, partitions and ceilings, in accordance with Underwriters' Laboratories' fire resistive rating requirements.

Norman Vincent, J. H. Baxter & Co., San Francisco, was a visitor at tl.re company's L. A. office I-umberyarcl o\\rner Earl V. Smith of Salt l-ake City, Utal-r, visited the Hanrmonrl I-umber Co. in San Francisco E. W. Daniels, vice-presi<lent ancl sales nlanager of Harbor I'lywood Corp., orrtlined his compalr\-'s policies for reaclers of this issue C. P. Henry, Chas. lt. McCorrnick Lun-rber Co., Los Angeles, returned fror.n a tril> to Arizorra, where he lvas accompar.ried bv L. R. Chadbourne of Phoenix, visiting tlre retail trarle Axel H. Oxholm, chief of the Forest Proclucts divisi<-in. l)ept. of Commerce, tells of the opportur.rity for young men in the lumber export fielcl. In this issue he says that the U. S. has never hacl an adecuate srrppl_v of trainecl lunrber exporters

The NLX,IA publishecl the "l-rrmber Grade-Use Guide" after ten years' sturly and research Albert Schafer of Schafer Bros. Lumber & Shirrgle Co.. N{orltesano. returlrecl to San Francisco accompar-riecl by Rusty Gill of the Los Angelgs office The Prrget Sound Associated NIills of Seattle openecl a California department in l-os Ar.rgeles 'rvitl-r C. I. Klopfenstein in charge R. D. Mundell took charge o{ tl.re lumber and builcling rnaterials cxhibit at Riverside.

The NRA failure to aid in Lunrber Cocle enforcement occupied the spotlight at the NIRB general labor hearing in Washington Frank R. Adams of Chicago, eastern sales manager of The Pacific I-rrr.nber Co., spent 10 <lays at tl.re corilpany's mill in Scotia and a u'eek at the mair.r office in Sarr Francisco Glick Bros. Lrtmber Co. ourchasecl six acres on Soutl.r Alameda street ir.r Los Angeles for its nen' location. Oscar Glick is president arrrl Max Glick is getteral rnattager oi the company .H. F. Vincent, Sarr Frarrcisco, general mallager of tl-re E. I(. \\roocl Lurnber Co.. returned fron-r a brrsiness trip to the l-os .\nseles office.

T-I-M-E3-E-R-R-R-R I

fromtheVirginForests of the Greet Northuest

OTD.GROWTH DOUGTAS FIR IIMBERS qnd DIMENSION

by LUAABER CO.

RIDDLE, OREGON

SPECIFIED OR RANDOM TENGTHS

ANTI.STAIN TREATED SMOOTH END-TRIMMED CLOSE.GRAINED IONG TENGTHS END.STAMIPED GRADE.MARKED

E. N. "Ernie" WHITE Soles Manoger

TWX: RID 8088

Huinboldt Hoo-Hoo Club to Stoge

Annuql lqdies Nite Spectoculor

Ilrrnrboklt Hoo-lloo club ofhcers 'l'obe llochnkc, Iav (ianrsby antl Harol<l Iireclin. akrng u'itli |)ire ctors tid Cattili. (jlen Peterson, Hertry -f acobs, l)on i\letcalf, Phil l)ebalcli. .\rrrie lcl)selr, lthune r Atrclersotr, -\rt llilharrttt arr<l Bill Itogers, have prrt together an exceptional Iatlies iitc rlitrrrerrl:rnt:e Prog'ranr for Friclay er-enile'. Febrrrar,r' 26.

The annual affair n'ill again be heicl at the popular l3u).u'oocl Golf & Country Club, rvitl-r starting tinre for libatiorrs an<l socializing set fbr 6:J0 p.m. .\ cleliiious br.rtTet <lirruerservecl by Charlie Carlson (rvho perforn.red absolute culinar,r- miracles n.ith his bulTet at the club's last November Stag) n'ill be reacly and waitirrg fror.n 8:30 to 10:00 p.nr.

'lhe partl' n'ill really get going then u'ith :rn hour's eutert:rirrnrent b)' the f)e Castro Sisters, popular recorcling, radio

felephone: TR.oion 4-2241 (Riddle, Ore.)

:rrrcl televisioll stars. Dancins (linally) to thc nrrrsic .f tl.rc "Playboys," from ll:00 p.rn. to 2:0O a.m. plus. n.ill top ofi' *,hat shoulrl be ore of the club's finest clirrrier-clar-rc" ruiinl.. Only 175 tickets (orre per couple) rvere available. In case there 'rzrl- bc a fe*' left at this late clate, *'rite Htr'rbolclt lloo-Hoo Club (r3, P.O. Ilo-r 52'1, l,-ureka, Califonria. ,\ mere $15 per _corrple_is tle tariti ancl priority u,ill be gir-eu rnembers of I'loo-Hoo lnternational.

SCRTA Luncheon Heors Gerry Knighr

(ierry linight, secretary-treasllrer of the San Fernanclo Lunrber Co., rvho ma<le orre of tl-re uost interesting talks at the receltt P:rlnr Springs Conference, \vas the prlncipal speaker at the_ February 9 monthly luncheorr nleeting'of the Southern Califomia Retail Lun-rber Assn. at the iiiltn.rore hotel. The dealer's illustratecl talk lr,as ..Transition from (leneral to Specialty Trade."

WH(ITESATE DISTRIBUT(IRS DIRECT MItt SHIPXIENTS

TUMBER PLYWOOD

By Corlood

Truck

ond

Troiler DISTRIBUTION YAR,D

l33Ol Burbank Blvd.

Vcn Nuys, Galifornio

NEIAAAN REED LUftTBER COAAPANY

LARGE tOCAt INVENTORY - OVER. 2,OOO,OOO FEET UNDER COVER

Corporote Chong€s' New Tirles in Douglos Fir Plywood Associotion

The Douglas Fir Plywood Association announces au administrative reorganization under which officers who were formerly honorary are now active in the management of DFPA promotion policy. Previously, the Association was run by a separate Management committee.

EXIhA SERVICE or EXThA QAAUIY

UNITED OFFERS SPECIAL wtDTlts, LENGTHS & SPECIAT REOUIRE}IENTS

SELECTION OF TEXTUREIi lOR

r..c.r.. sHrPl,lENrs FRoM yARD srocr lhere is no substituta lor Service

The new ofifrcers include C' Henry Bacon, Jr., president, and J. H. Martinson, vi'ce-president. Harrison Clark has been-named DFPA secretary, and H. A. Peterson, treasurer. Both are DFPA employes and have been prominent in Association administration for many years.

W. E. Difford, formerly the Association's managing director, now carries the title of executive vice-president.

The following men have been elected as voting members of the Board of-Trustees: J. H. Martinson; George Rq\nes ; George Weyerhaeuser, iVeyerhaeuser Co-mp-any j. F-. L' FovaT, Inteinational Paper- Company; J. L. Buckley. Georgia-Pacific Corporati,on; Howard Lemons; Kenneth Fordl John Connori, and K. L. Morrow, United States Plywood Corporation.

New Forest-Fire Reseorch Lob lo Be Builr in Monlonq

A research laboratory will be built at I\{issoula,-Mot.t', bv the Forest Service to work on new and improved metho8s of controlling forest fires, the U. S. Department of Asriculture announces. The Northern Forest Fire Laborato"rv will be under the supervision of lack S. Barrows, chief of ihe Division of Forest Fire Research for the fntermountain Forest and Range Experiment Station of the Forest Service at Missoula. Th. 2-story U-shaped building 1v!ll-be on federal land at the site of tie Forest Service aerial fire depot at the Missoula airport, 7 miles west of the city,. and oeimit extensive use of aircraft and smokejumper facilities' ' The building will contain two wind tunnels, electric ovens. and ch"ambers with controlled temperature and humidity.

Woyne C. Ervine lnstqllqtions Of 2-Wqy Ponel Sqws lncreosed

Wayne C. Ervine, Sales & Service, Bennett 2-Way Panel Saw, ieports these recent installations of the popular product from his Atascadero, Calif', headquarters:

Pollv Sales. Long Beach; Joslin-Alexander Co', Inglewood i Building Sufply & Hjrdwar.- 9o., 9"t4.." 9tot:j Morr,'. Lumbei Co.l ^pi Monte; Roodhiver Trailer Co-', El frlo"t.; Olympia Enterprises., El Monte;,Simrnons Eut9*ood Co., bo*tl"y; Enierprise Lumber Co', Buena Park, and Hammond Bros., Anaheim. P.O.

WESTERN LUMBER COMPANY

Lumbermen Seek New iAqrket For Wood in Flooring Field

The lumber industry is taking steps to expand the market for wood-floor construction by up to one billion board feet of lumber annually. As a start in this direction, the Timber Engineering Co., of Washington, D.C., service agency of the lumber industry and affiliate of tl-re National Lumber Manufacturers Association, has awarded a $20,000 research contract to Washington State University at Pullman. The university is contributing an additional $10,000, since this new project will parallel ancl partially overlap an existing research program on wood-panel construction.

The contract awarded by the Timber Engineering Co. provides for a one-year study of promising' new methods of wood floor construction and for development of rrew designs fort field and laboratory testing.

Primary objective of the project will be to develop allwood flooring systems to capture a potential market for the use of about oner billion board feet of lumber ar.rnually as joists, sub-flooring and finishecl flooring.

William Scheick, vice-president of research for the Timber Engineering Co., said the project will explore "the full range of floor construction engineering from modifications of present methods to new approaches in design." Scheick explained: "Our studies may point the way to development of several new products by lumber and woocl flooring manufacturers or lead to new methods of floor frarning that ir-rcorporate plumbing, heating and insulatior.r."

Because reduction of on-site labor costs is a main target of home builders, the study will include an investigation of wood-flooring systems designed especially for rapid assembly and installation.

"llere, the objective would be to help builders lay the entire flooring system of a house, including joists, subfloor and finished floor, in a day or less," Scheick pointecl out.

"If results of the one-year program are as encouraging as we expect, we plan to begin experimental construction and field testing of new floor system designs in 1961," Scheick added.

Sponsors of the program include the Fairhurst Lumber Co., San Rafael, Calif.; Koppers Co., Pittsburgh; McCloud River Lumber Co., McCloud, Calif.; Weyerhaeuser Co., Tacoma, Wash., and the Southern Pine Association, New Orleans; National Oak Flooring Manufacturers Association, Memphis, Tenn., and Southern Hardwood Producers, Inc., Memphis.

First phase of the study will involve field surveys of basementless home construction in Los Angeles and other areas where large numbers of basementless homes are built. Officials of the National Association of Home Builders have promised the full cooperation of member builders throughout the country.

A Technical committee representing sponsors of the program includes C. H. Hoffman, Koppers Co.; G. A. Horstkotte, McCloud River Lumber Co., and Ed Williston, Weyerhaeuser Co.

lookee Where Vic Rorh Moved His Triongle lumber Co. in Kensington

After 12 years of bucking Oakland's downtown traffic on his way to the office from his Kensington (Berkeley) home, Vic Roth finally went semi-suburbanite, moved his Triangle Lumber Co. office, and is now probably the safest, best-protected wholesaler in Northern California. Vic's new ofifice, 264 Arlington Avenue, Kensington 7, is on the second floor over the local Police Department !

Commissioner Roth (Vic was appointed a Kensington Police Commissioner a few years back) can now mix sleuthing and lumber sales with equal ease. For lumber f 191 the facts, man !) call him at -LAndscape 4-9595 or TWX him at OA 262.

BRAE,E

Large diversifted stocks of foreign and domestic hardwoods -our yard.

o Prompt delivery by our trucks

o Immediate service on "will calls"

o Complete milling facilities

o New, modern dry kilns

o Competitively priced

NOIE PARSONS

Nahum Hendry (Nate) Parsons. 82. veteran Pasadena and Los Angeles lumbernran, diecl January 29 at l.ris home, 253 South Hoover St. He had beerr active in the business l-re loved until rluite recently, altl-rough the fine old gentleman hacl been in cle-clining health for the past rew years.

Nate Parsons was genuinely beloved by his friends and associates in the lumber ir.rdustry for his kindly nature atrcl understanding rvays. It was an industry in 'n'hich he remained active for 60 years. He was born in \\Iinr.rebago, I11., and operated his own retail lumber business in Rock{ord. Ill., starting at the turn of the century. He sold the Parsons Lumber Co. there in 1922 and moved 'l'r'est to Pasadena, starting auother successful career through association in variotts capacities rvith Southland lumber firms. He had been manager an<1 salesman with several rnaior retail and u,holesale firms. irrcluding the C. Ganahl Lumber Co., San Pedro Lumber Co. ar-rcl, the past ferv years, with the Standard Lumber Co.

Nate Parsons \\'as a life member of Los Angeles I{oo-Hoo Cln$ 2 ar.rd active

Williom J. EVANS

in it rrrrtil the last, he was a{filiatecl u'ith the Rockford Iiotary, the Los Angeles Altrtrsian Club ancl the E,lks Club. He u,as also a member of Sigrna Alpha Epsilon fraternity. He worshipped in the Pasadena Presbyterian church to r'vhich he belonged.

He leaves his son. N. Vincent Parsons, of 1003 East Cleveland St., Porterville : twin grandchildrer.r, Robert N. Parsor.rs of La Canacla and Mrs. Michael E. Austin of Austin, Texas ; a greatgrandson and a uiece. Funeral services were lield January 30 in the Memory Chapel of Ives & \Ararren Company, Pasaderra, and Mr. Parsotrs ttor,r' rests itr Mountain Vierv cernetery at Altadena.

William J. Evans, 77, o*'ner aucl tnatlager of tl-re-\Ar. J. Evatrs Lumber Co., Covirra, Calif., died December 29 from a l.reart attack. The well-known and respectecl retail lumberman was a past lnaster of the Covina Nlasor.ric lodge arrd was charter -president of the Covina l-ions club. He leaves his wife Mabel; a daughter, Mrs. Warner Seal, a schoolteacher; two grandclildren and one great-grandchild. Funeral services were held January I in a Covina mortttary. conducted by The llev. Williams of the Covir.ra First Presbyteriatr- church, followed by Ma'sonic gravesicle rites at Oakdale Nlemorial cemetery, Gler-rclora.

Thomos Allen BONNER.

Thomas Allen Bor.rner,73, died in Brtrlingame, .January 5, after several years of failing health. tle was one of the Bay area's veteran lumbermen. lIe was bortl irr Niles, Caili., and educatecl at Lowell High, where he became au outstanding track star and member of the teanr sent to compete af the St. Louis World's Fair. Shortly after his oracluation. Mr. Bonner chose lumber as his career ancl iook his first job with Pope & Talbot. During the next 40 vears. he helci sales and lxecutive positiorrs with Hobart 'tvl;tt., The Chas. Nelson Co., and Chapman I-umber Company. In more recent years, until illness forcecl his retire'rn.tit, h" operatecl his orvn brokerage busilress in Sarr Francisco. \{r. Bonner leaves his rvife Ethel. of Sar-r Mateo'

lT PAYS TO DEPEND ON Sinrua.

DISTRIBUTOR OF BEVEL SIDING

Si"rro Redwood Compony

ancl son, lJob llclnner, of Sacranrerrto. Furreral services u,ere held in San N{ateo, January 7.

George REITZER

Brief worcl has been received of the death early this vear of George Reitzer of the Clifton (Arizona) I-rrmber ionlpany. His ntany frieurls knerv the veteran dealer as a fine man of outstancling horrestv aurl a credit to tl're itrdtrstry. Survivors inclucle a claugl.rter, llrs. Pete Pollock, also of the Clifton yard.

Leoncrrd A. HARDIE

l-eonarcl A. Hardie, 72. one of the most orltstarrclirrg Southern California brrilclers ancl residential tlevelooeri. died January 31 after a long illness in his liome at l'040i Ashlanrl Ave., I-<-rs Angeles. N,Ir. Hardie \\ras a lifetime clirector of the Home Rrrilders Ir-rstitute active irr Los Arrgeles and Orange counties, and instrumental irr builcling some of the largest housing projects in tl-re Southlancl. As general manager of the Charles B. Hopper Co. frcinr 19112- .[5, he cleveloped 4,500 lots for homes in tlie I-akeu'oorl :rrea. From 192942, he was general salesmanager for the Santa Monica Land and \\:ater Co., cleveloping tlie Pacific Palisades residential area. He was gelreral salesnranager for otl-rer residential projects in La Habra Heights ancl North \\rhittier Heights, ancl later <levelopecl Atlantic Scluare, the huge shopping cellter near Nlonterey Park. He also spent two years cleveloping lar-r<l in the In.rperial \ralley ancl turned 1,000 acres into small farms ir.r Sarr Berr"rardino county. He was active in builcling projects irr Tu'enty-nine Palms. He was a Texan who rn'ent to Los Arrgeles in 1917 aud rode tl.re real estate boonr to a successful and helpful home-builcling career.

Cloverdqle Plant Closed in Drqke's Boy Reorgqnizqtion

On Janrrary 15, the Cloverdale branch of l)rake's lliry I-unrbcr Co.. Itrc., 'ir,as closed ancl all sales aurl purclrasirrg cons<rliclated at 711 "D" Street, Szrrr ltzrfael. \\ritli the closing of the Clover<lale branch, Art Bond and llrrck l.llnrorc u'ill rro longer be associated rvith the firm. :rccorrlirrg t<r Ilacl< Giles, head of Drake's Bay Lumber Co.

Shortly follou'irrg the consoliclation, on Febmary 1, Giles :rlso antrouncecl the aclclitiorr of the well-knou'rr l)etalrrm:r u'holesaler, Jol.rn Polach. to the Drake's l3ay stalT. I'olach,

[ornrer p:rrtner in i\d:rnrs Piilach I-rrnrber Co.. has harl consirlerable pirre experieuce u,ith \\'estern ['ine Supply Co. arrrl Heron l,umber Co. ir.r the past arrcl u'ill heatl I)rake's lliry's pine <livision, Giles stated.

lrr atlclitiorr to Giles aud Polach, the Drake's l3ay I-unrber stall' continrres to irrclude \\ralt Fl iort. ISutruv Ricln'ell :urd lcarr Sterrz.

"For Beffer RED\tr7OODBetrer Call Sierra"

CHICAGO DEPARTMENT STORES DISPTAY WINDOWS OF WOOD

A new trend in picture windows seems to be developing in, of all places, Chicago's famous Loop.

A picture window is one thing when you're looking out. That's the kind suburbanites houses. But there's another kind. It's designed into, not out of. It's in this type of window trend is developing.

on the inside put in their to be looked that the new

Displaying merchandise is an important phase of the department store business. Successful merchants pay high salaries to the people who think up new ways to make their goods look irresistibly attractive.

Recently the display specialists for three of Chicago's largest Loop stores-by what was obviously sheer coincidence-came up almost simultaneously with the same new idea for "picture window" backgrounds in their respective establishments. And, while the idea is new, the material they're using is as old as Man himself.

They're using-wood !

Chicago shoppers got their first glimpse of this new use of wood as a decorative material when Marshall Field & Company unveiled, in the king-size double window at the northwest corner of'their main building, an array ol 1959 fashions.

Here were the usual fetching figures in the usual chic clothes-but this time they were posed among an assortment of the strangest trees that ever grew on State street. In lieu of roots, wooden blocks served as bases. The trunks were narrow planks of varying heights and thicknesses, tapered toward the top. The branches of each tree were paper-thin slices of wood, fanned out from the top of the trunk and arching in graceful curves.

Pert wooden birds perched here and there on the branches, and wooden squirrels clung to the tree trunks. And because an ordinary fl961-sv6n a wooden floorwould have looked out of place in such a setting, the regular

flooring of the window had been covered with an inch-thick layer of fine sawdust, almost the color and texture of snow but still managing to convey the warmth of wood.

After recovering from the surprise of this big display, Loop shoppers noted that wood was being used as backgrounds in various other show windows, not only in the Marshall Field store, but at Carson, Pirie, Scott & Company, its neighbor, and, still another block to the south, at Madel Brothers.

At the latter store, Display Director Carl V. James has designed backgrounds, employing wood, that give him a two-in-one effect. Here's his explanation of how it works in the windows where men's furnishings are displayed:

"We felt that the warmth of wood paneling associated well with the traditional masculine feeling necessary for our permanent backgrounds. The entire stretch of ten windows has been covered with walnut plywood, random routed

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vertically. To make the arrangement more flexibl<', doublehinged louvered screens, stained walnut, were fittcd. When these louvers are opened, the paneling is exposed, or a special display panel can be substituted."

Select Building Mqteriols Decrlers For Brqnd-Nqme Awqrds Compefifion

Tl.rrougl-rout the year, thousands of stores have submittecl entries as contenders for honors in the annual "Bran<l Name Retailer-of-the-Year" competitior.r, sponsored by Brand Names Foundation, Inc. From this grotrp, covering 26 retail classifications, the Foundation announces that 57I firms have been chosen to compete in the finals, including 29 building materials dealers.

Competing in the Building Material Dealers category for top honors are Bestway Building Center, Kennewick, Wash. ; Casper Lumber, Inc., Casper, \Myoming; Cheim Lumber Co., San Jose, Calif.; Ketchum Builders Supply, Salt Lake City, Utah, and Napa Lumber Co., Napa, Calif. These merchants will submit full exhibit books covering their 1959 brand advertising, sales training and promotional activities. Judging these presentations will be a panel comprised of chief executives of stores winning top-honor plaques last year, and ineligible to compete for the next five years. This Judging Panel will meet in mid-March to assess the exhibits submitted. Chairman of the Judges will be C. Ed Flandro of Pocatello. Idaho. winner of the Automobile Dealer award in last year's Competition.

With the announcement, the Competition began a phase that will be climaxed at the Awards ceremonv. to be held in the Waldorf's Grand Ballroom on Friday. May 6, before an audience of nearly 1500 business leaders.

L.A.'s PttiA Members Honor Jqck Ziel

John G. Ziel, president of Ziel & Co., Inc. of San Francisco, and also president of the Philippine Mahogany Association, Inc., recently visited Los Angeles for a luncheon meeting, given by the local members of the Philippine Mahogany Association in Mr. Ziel's honor.

Mr. Ziel discussed with the local members various phases of the Association's current program. He also announced that the 1960 annual meeting of the PMA will be held July 10 to July 13 at the \Mentworth hotel, Portsmouth, New Hampshire.

Wesf Coost species

United Stqtes Plywood Contrqcts For Bohemio lumber Co. Ouipur

United States Plywood Corp. will market the Douglas fir plywood sheathing output of the Bohemia Lumber Co., under terms of a new contract announced by Gene C. Brewer, president of United States Plywood. Bohemia Lumber Co. is located at Culp Creek, Oregon. Its sheathing plant has a capacity of 4,000,000 square feet per morrth.

RRCC Fire-Prevention €ommittee Reviews 1959 Forest Discrsfers

The Fire Prever.rtion Comn.rittee of the Reclwoocl ltegiou Conservation Corrncil met in Eureka. lanuarv 8. to reviel,v fire losses for 1959 and plan a p.ogiarn to-combat mancaused rvildfires in 1960. Over 35 loggers, lumbermen. ranchers ancl public fire agency personrrel attended.

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Wirh building moleriol yords in principol centrol ond norlhern Colifornio cilies

Genersl Oftcesr 400 Alobqma St.eet, San Frsncisco Klondike 2'1515 doug.

According to a report by C. W. Fairbank, deputy state forester, California State Division of Forestry, 39,837 acres in the north Coast counties burned during 1959, requiring 250,000 man-hours of labor for suppression. He complimented the RRCC and timber operators for their coopera- tion and prevention efforts, stressing that extreme fire weather had great bearing on the increase in acreage burned over the past three year's averages.

George Ramstad, fire control officer, Six Rivers National Forest, U. S. Forest Service, indicated an increase irr fires on national forest lands in Humboldt, Del Norte, and Meuclocino counties. Incendiary fires were a major cause for the increase, he noted, adding that the disastrous Mine fire near Orleans in Humboldt county accounted for much of the total acreage burned.

Douglas F. Roy and Craig' C. Chandler, both of the Pacific Southwest Forest ancl Range Experiment Station, Berkeley, outlined a proposed study of logging slash, to be cor.rductecl by the station and of which they will be project leaders. Roy pointecl out that slash, as a disadvantage, increases fire hazard, interferes with multiple use of land after logging ancl rnakes replanting difficult. On the other hand, slash protects the land fror.n erosion, lowers soil temperatures and helps protect tree seedlings front sun and damage by animal grazing. The proposed research is aimecl at finding what treatment of slash u'ill proclucc thc most favorable balance between advantages and disa<lvarrtages and still be economical for the loggirrg operator.

Anywoy, Something Went On crt Jonuory l5 Dubs Gcthering

Herervith the results at Mer-rlo Country Club, January 15. I)ubs, Lt<l.:

Lovr Nets : Bert Hasselberg, 63 ; Hugo \'tiller, 63: Bill Gilmore, 63; Bill Wray, 66; Joe Finilla, 67; Gran Geisert, 67 : Bob Kilgore, (l8; Hank Neeclham, 68; Bob Crosby, 68; Chacl Clark, 68; Geo. Monnier, 69; Doc \Vhite, 69.

Gaboury presided at dinner. As a result of the clirectors' meeting at Contra Costa Country Club in l)ecen.rber. it was announcecl that the annual outing will retunr to Pasatiempo Country Club in Santa Cruz this year in June.

I think some other things wel1t on but tl-ris reporter became slightly ( ?) over-stimulated in the rareified Nlenlo Park altitude as a result of l.ris extremely poor golf game ar-rcl trying to collect and count the money in his condition. So possibly some other business went over his head. There \\'as son.rething about Tom Jacobsen-a hole-in-one or sor.nething-but I was out of the room at the time. You can call Paul. Somebody bought some champagne-think it rvas the Dubs. I swear to do better next time. Please keep me on the "payroll." Thanks and Amerr.-Wendell Paquette.

Phillips Flooring Supply Co. Stqrted

A new wholesale hardwood flooring supply concern, operating as Phillips Flooring Supply Co., Inc., has been established at 713 Lincoln Ave. in San Jose. The business is operated by James Phillips and will wholesale a complete line of hardwood flooring and accessories, irrcluding hardu'ood block flooring, base and trim.

(Tell them Aou sau it in The California Lumber Merchant\

"ilIY STAII{ SATES ARE SOARIilG"

says Frank Dauis, of the Hillsboro (Oregon) Lumber Yard, who selk the COMPLETB line of

OH|llPI sTf,|n

"My Olympic sales are way up over last year, and I expect them to go highermuch higher ! Olympic is a top product and is really easy to sell." Why? Stain costs much less than paint, goes on faster and easier and lasts longer. And it won't crack, peel or blister. It's the perfect finish. and the perfect line for fast-growing dealer profits.

Big Hoo-Hoo Event Scheduled for Club 2 Morch l8 or lokewood

N{arch 1.S u,ill be a recl-letter clal'for all Black Cats irr tire Club 2 jurisdiction n'hen they conr.ene at l-akervoo<l Cour.rtry Clrrb, Long Beach, for a full cla,r' of sports actir-ity. frur and frolic.

, The golfers r,r'ill start their cornpetition pron.rptly at l0 :09 a.m. n'hen the da1'-long tortrnameltt u'ill get unclern'ay. A big Concat is scheduled for 6:09 p.m., and John Osgood, chairman of the Initiation comrniftee. says more tlran 25 Kittens rvill be Concatenated before clinner. Cocktails vgill be servecl at the initiation cerenlorlv in order to keep the action in one roonr, it rvas saicl.

Following a prime rib dinner, servecl in the usual Lakeu'ood manner. a complete vancleville show of seven actsu'ith plenty of girls^and furr-will be presentecl for tl-re )-oung ancl olcl "Cats" alike.

"This rvill be arr all-out cleal." said Snark l{arolcl Cole. "']'otn Burden has arranged a top-per{ornlance program and we knolv the boys will enjor. the shot'," the Snark declarecl. The comnrittee in charge of this gala affair, ir-r aclditior-r to Tonr lJur<len, inclucles l)on Gor,r', I-larr,ey l(oll, Ilex \\Iall, Don Bufkin, Jol.rrr Osgoorl, -firrr I)1-e. Ilex O.rfor<l and Chrrck Ler.nber. They all rleclare they n,ill give this big everrt the "all-out" treatnrent. Don Gou' is irr charge of the Concat, Harvey Koll the eolf, arrcl T{arold Cole the srlpretnc chef.

FHA Lists Groding Agencies

A list of 26 U. S. and Canaclian agerrcies eligible to graclemark board arrcl framing lumber usecl in FHA-approvecl home building has beerr publishecl by FHA Comrnissioner Julian Zimmerman. Srrch gra<lc'-markirrg u'i1l be recluire<l beginning April 1.

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Construction Confrocls Set New R.ecord in | 959

One to Tuto MILLION FOOTAGE Und.er Cooer RAymond 3-3301

New York, January 28-Construction contracts in the United States (excluding Alaska and Hawaii) in 1959 set an all-time record of $36.3 billion, according to F. W. Dodge Corporation, despite declines in the last five months of

the year. The total for the year was 3/o ahead of 1958, the previous record year, Dodge reported.

DEcember contracts totaled $2,224,060,000, down 3% from December of 1958. Dodge Vice-President and Chief Economist George Cline Smith said that the December figures showed encouraging strength, despite the 3/o drop.

"llousing was particularly encouraging," he said. "Despite the general pessimism about the effects of highinterest rafes on housing, dollar volume of contracts for residential building, at $993,185,000, set a new record for any December, one percent ahead of December 1958. It is true that the number of dwelling units covered by the contracts was down 3/o lrom a year ago, but this was a very moderate decline, all things considered. Greater average floor area and cost of units account for the increase in dollar volume while units were declinins."

For 1959 as a whole. residerrtial buiidirrg. at $17,149,577,000, was up I7/o.

Lqunch Pcrlo Alro Lumber Co.

John Tietjen and three former associates at McElroy Lumber Company took over a 3-acre yard site formerly operated by Traynor & Silver at 4173 El Camino Real in Palo Alto and officially opened for business as Palo Alto Lumber Co. on January 18. In addition to the acreage, facilities also include a large warehouse for dry storage and a mill.

Tietjen's partners, all former McElroy men, include Bill Gretz, a l0-year man with McElroy; Francis Murphy, who had logged 2I years with the firm, and Al Hill, with five years to his credit. Dealer Tietjen, himself, l.rad spent over 2l years with McElroy and was purchasing agent when he retired last Spring.

New NHLA Inspector in L.A.

The National Hardwood Lumber Assn. has appointed Joe P. Johnson of Memphis, Tenn., the new deputy inspector in charge of the Los Angeles, Calif., District. He replaces E. G. Caudill, Jr., r'r'ho left the NHLA for private emplovment effective Tanuarv 1. Members were requested to send their orders for inspection to the Chicago office until Mr. Johnson established residence in Los Angeles.

ASSOCIATION-eraded plywoods are just one of oul specialties!

we distribule

Tietien, Gretz, Murphy ond Hill

people, places and producfs . .

Skil Corporation, Chicago power tool manufacturer, has opened the first factory sales and service branch ever established in the San Diego area, according to Paul K. Jones, western coast regional sales manager. Jones also saicl that Earl L. Wolfe has been appointed service manager of tl.re branch. J. P. (Pat) Cannon is the company's sales representative for this area. The expanding industrial and residential growth in and around San Diego, Jones statecl, influenced tl-re company's decision to open a branch here. Equipped with repair facilities, it will also carry a complete stock of factory parts and accessories for servicing the firm's line of heavy-duty industrial and homeowner type tools. In addition to the new San Diego branch, Tones said the company has factory branches in Los Angelei and San Francisco, while authorized service stations are maintainecl in Sacramento, Stockton, Fresno, Bakersfield, Santa Barbara and Oxnard.

Raymond T. Heilpern was electecl secretary ancl general counsel of United States Plywood Corp., succeeding Kenneth Wulff, who was elected treasurer, at a directors meeting in New York. Mr. Wulff will also continue as comptroller.

Robert J. Weston has been named sales manager of Bellwood Company of California, a division of Pickard Bell llectronics, announces Allen H. Suard, general manager. He was formerly with Davidson-Western Plywood Co., _Plywood, Inc., United States Plywood Corp., Douglas Fir Plywood Assn. ancl M & M \Aroodworking- Co., all of Los Angeles.

The appointment of Thomas F. Cole as a senior sales representative in eastern Oregon and southern Idaho for The Celotex Corp. was announced in Chicago by E. E. Dierking, general line sales manager.

_ Tgo promotions in the traffic department of GeorgiaPacific Corp. advance John H. King to Western traf;frc manager and Gene C. Uhl to district traffic manager, replacing King. General Traffic Manager Wilton Cole siid both men rvould make their headquarters in Portland.

Neil Anderson has been appointed regional sales manager for the Seattle division of Filon Plastics Corp., announces President David S. Perry. He was formerly with Fiberboard, Inc., Pabco Div., in San Francisco.

The Philip Carey Mfg. Company, Cincinnati, Ohio, has announced the addition of George C. Cheap as national accounts representative for California and Arizona, with he.adquarters at Carey's Los Angeles district ofifice. He joined Philip Carey 1n 1954 as indlstrial sales representa- tive and insulation specialist in the California district. A graduate of the l]niversity of Southern California. he resides at Whittier, Calif.

-A_ppgintment_ of Robert Missey as advertising manager of. the Wright Saw and Sprayit divisions of Thoiras Indirstries, Inc., is announced by Frederick Keller, president.

Edward H. Kendall has been appointed -general sales manager of Permanente Cement Company, announces l_ame,s K._Beatty, vice-president in charge-of sales. Born in Eureka, California, Kendall had his early schooling in the San Francisco Bay area, and is an alumnus of the"University of Oregon. He will headquarter in the Oakland, California, home ofifice of Permanente.

E. L. Bruce Company of Texas is the newest member of the Hardwood Plywood Institute. The company is a subsidiary of E. L. Iiruce Company, world's laigesi maker of hardwood floors.

George E. Bailie has been appointed director of New Products Planning for Visking Company, Division of Union Carbide Corporati,on, Chicago'.

Phoenix-Southwest Lumber Mills has effectecl a consolidation with three Los Angeles paper products companies as part of its current large-scale explnsion program, announces J. B. Edens, president of Southwest.

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nt yEeRs oil

CEUFORilN SnREET

LETTERS

Seattle 99, Washington

3253 Commodore Wav

The California Lumber Merchant

108 West 6th Street

Los Angeles 14, California

N4r. Harrv Mitchell. our Northrvest Hardwood Association rnirnager, his sent to me a c<lpv of vour December issue which fentures the storv on Northwest hardwoods. Needless to savI was very pleased and impressed with it and I want to thank you for the wonderful and effective publicity our Associirtion is receiving.

Your verv truly,

Paul A. Barber, President

*Northwest Hardwocld Associati<xr

1507 2lst Street

Sacramento, .California January 30, 1960

'l-he California Lumber Merchant

l(E West 6th Street

Los Angeles 14, California

Thanks for your kind reference to my Christmas card in your last issue, and thanks for all of your support and attention to the well-being of Hoo-Hoo and its activities in your fine mngazine.

Norv is the time to lay the groundwork for a successful, allout "National Forest Products Week" FOR and BY the industry. Hoo-Hoo is sparking the program but, for the maximum benefits, it needs the active support of everyone in the industry.

We will rrppreciate your efiorts in sprerrding the news and rdins editorial leadershiD to our nationwide program. It lending leader rvill help immeasurably.

leadership nat program. It

Cordially,

Jack S. Berry

Pamphlet Press

P.O. Box 732

Brooklyn t, N. Y,

The Carliforniir Lurnber Nlercl.rtrr.rt

108 West 6th Street

Los Angeles 14, Calif.

If you have ever entertrrined irnv doubts as to the thoroughness with which your subscribers read California Lumber Merchant, I can dispel them. We have already received several interesting irrquiries from your readers who saw the item in youl publication entitled "The Best Brains in Selling," based on our recent news release. I gather that the piece appeared in a December issue.

Would it be possible, I rvonder, to obtain either a copy of the issue or a tearsheet for our files? We would be glad to l:ry f1v. it. Please have it sent to -t O1t""l*attention.

Ted Poliock

* ,F * PamPhlet Press

U023 White Oak Ave. Granada Hills, Calif.

January 24, 1960

The Crrlif<lrnin Lumber

108 West 6th Street

N,Ierchant

Los Angeles 14, California

I will have to ask you to please let my subscription expire rrs I am moving to Oregon. I have enjoyed reading The California Lumber Merchant since 1924, and even since I retired from the lumber business in 1956. But now the names in the issues are becoming nearly all strangers to me. I hope you will keep up the good publication.

Sincerelv. Geo. !1.'Hammond

Represencing in Southern California:The PACIFIC LUMBER COMPANY

A.L.lloo\U/Etl c(D.

32,OOO Aftend 1960 NAHB Convention-Exposition in Chicogo

Nearly 32,000 attended the National Assn. of Home Builders convention-exposition in Chicago, Jan. 17-21, to learn better metl-rods and improve their operations through the use of new materials and techniques, better busineis management and better merchandising. Nlartin L. Bartling, Jr., Knoxville, Tenn., was elected NAHB president. succeeding Carl T. Mitnick. William Blackfielcl of San Francisco and Honolulu was named secretary.

The policy statement adopted by the -boarcl of clirectors u'as directed in large part to proposals for bringing to the homebuilcling industry an equitable supply of mbrtgage creclit. In addition to proposing that Congress take-im- mediate steps to provide adequate legislation, the statement recommended representation in the President's cabiuet for housing and related matters.

In sctting out the NAHB position, its new president appeared before the House Subcommittee on Housing, whiih is considering the "Emergency tlome Ownership Act." President Bartling supported provisions in the bilt ttrat u'oulcl provicle FHA with authority to insure mortgage loans made by individuals, require FNMA for one year to buy any FHA or GI mortgage offered to it, reduce FHA's insurance premium to ,/+% for one year and recluire FNX'IA to reduce its secondary market stock purclrase requirement to l/r.

Among the regional vice-presiclents elected at the Chicago convention were Clarence S. Simn.rons, Layton, Utah: Ed L. Northway, Denver, Colo.; John A. Mcleod, Portland, Ore.; J. R. Shattuck, San Diego, Calif.; Fred Busby. Tucsor.r, Ariz., and M. Douglass Couch, Palo Alto, Calif.

fighr Money Shows Signs of Eosing

The first signs of an easing in the tight mortgage-molley market of the past several months were reported by Houiing and lIome Finar.rce Administrator Norrnan Mason, addressing the recent NAHB convention in Chicago. An "irnproving" finance picture is brightening home coirstruction prospects, l-re declarecl. The hysteria which gripped some lenclers last Fall has worn itself out arrd the squeeze olr mortgage money shows definite prornise of easing shortly. he added, and he sees no need for emergency housing legislatiorr durir.rg tl-re present session of Congress.

In a related development, FHA liberalized its regulations on housing trade-ins by increasing the amount of government-backed mortgage a borrower may obtain on a house he doesn't plan to occupy. The impact of tight money rvas pointed up by a Veterans Administration report that requests for appraisals on proposed GI homes declinecl in December for the sixth straight month.

Bob Hoover

Stuort Jones

Dick Hoover

2185 Huntinglon Drive, Sqn Morino 9, Colifomio

Building Supply Deqlers Supporr Increqse in Interest Rqtes for long-Term Government Bonds

Washington, January 27-'lhe uation's br.rilcling supply dealers have thrown their support betrind tl-re Eisenhow'er administration's bid to remove the ceiling ou interest rates for long-term g'overnmeut bonds. In a letter to Rep. Wilbur D. Mills (D-Ark.), chairman of the House Ways aud Means committee, H. R. Northup, executive vice-presi<lent of the National Retail Lumber Dealers Association, said the boost in interest rates "is essential to maintaining a strong ancl active market for home mortgages." The association of lumber ancl building material clealers supply much of the materials for home cotrstntctiott.

Mr. Nortl-rup pointed out that the statutory ceiling on long-term bond interest rates forces the Treasury to turn to sl-rort-term bond issues to borrow the mol.rey it must have. The Treasury must pay a relatively high rate for short-term loans, with the result tl-rat thousands of individuals have withdrawn their savings from institutions primarily catering to the mortgage market to buy _.!9.t ierm Treasury issues. In addition, many millions of dollars that would normally have goue into these institutions as savings have been diverted to the purchase of these shortterm lssues. This, according to Mr. Northup, was a major

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factor contributing to the present tight-money situation in the mortgage market.

"The distortion in the relationship betlveetr short atrd long-term interest rates has had other aclverse effects on home building," Mr. Nortl-rup said. "It is frequently advisable for mortgage companies to bridge the irregularities in the allocation of long-term institutional funds by carrying an inventory of mortgages financed b1 short-term bank credit, a practice known as 'mortgage warehousir.rg'. Present conditions make this imoractical because it costs more than it retunls. Builders aie thus deprived of a service needed to assure availability of fur.rds a1 the seasons o{ the year when they are most needed.

"Furthermore," he added, "the clistortecl ler-el of shortterm rates unduly increases the cost of cotrstrtrction mouey ancl adcls directly to the cost of housing."

Oregon-Pocific Adds Merchondisers To Expond Disfribution Fociliries

Oregon-Pacific Lumber Company of Portland, Oregon, has added three men to its lumber merchandising staff in order to expand its facilities for carload distribution of West Coast lumber throughout the country, according to Jack Saltzman, president.

E,xpansion of the staff was accompaniecl by a reorganization in which each member has been assigr.red a specific distribution territory, so that he will become acquainted rvith individual customers and their uarticular reouirements irr that territory. lrr addition to saies arrd distribirtion duties, each man also works directly with a group of n-rills for whom Oregon-Pacific regularly markets lumber.

Tony Klobas and Bruce Neitling are llew staffers who r,r'ill join Darrell Robinson in serving parts of the East coast, the N,Iidwest, and Southrvest, including Texas ancl California. Klobas, a native of Bend, has had nine years' experience in the logging and lumber business. He is a University of Oregon graduate, and an air corps veteran of World \\:ar II. Neitling, one of the youngest men on the Oregon-Pacilic merchandising staff, has ha<l several years background in various types of lumber sales. Anson O. Baker was namecl to work with Malcohn Herd in dealing rvith trade outlets in the westeru North Cer.rtral states, tl.re Nliddle ancl South Atlantic seaboards. Baker was oreviouslv sales manager at l{ampton Lumber Compat.ry in Portlanci.

Oregon-Pacific is a carload distributor of lumber ancl plywood tl.rrougl.rout the United States. The firm's modern heaclquarters is in Portland and, in addition, it maintair-rs full-tirne sales offices in Denver ancl Los Angeles, and a four-man staff in Kamloops, B.C., to serr-e the procluction of interior Canadian mills.

Osborne qnd Morkhom Form Compony

Two former officials of Claremont Woocl Products Co., A. Lou'ell "Al" Osborne and S. NI. "Bucl" \Iarkham, have anrrouncecl formation of the Bidwell Manufacturing Company, to be located in Chico. Osborne and Markharr.r ar.rticipate opening'on or near April 1, it was clisclosed.

Los Osos Yqrd Joins TMANC

Tl-re Lumber Merchants Assn. of Northerr-r California, San Frar.rcisco, has welcomed it-tto neu' membership this montl.r the Cascade Lumber Sales yarcl at Los Osos, Calif. Tom Cher"roweth is managing partner of the retail yarcl.

ftrt,.. of Home Owners

Arp77q &oy*g ynt/?

.Ir-r

TIT TXTRUDED AruNNUN SCRTIf{ DOORS

A}ID AIL.WEATHER CO'{YTRIIBIE DOORS

. COMPTETE-PRE.DRILLED_READ TO INSTATL!

o DOUBIE REINFORCED CORNER SECIION!

o ADJUSTABTE HEIGHT AND WIDTH!

o PACKAGED ONE TO A CARTON! Manufactured by:

YANCEY COMPANY, Aluminum Products Div. Sacramenlo, California

R.oy Von lde Firm Joins WTASC

Ray Van Icle Lumber Sales of Pasaclena was accepted into membership by the Wholesale Lumbermen's Assn. of Southern California at the January meeting under the name of Van Icle-Jordan Lumber Sales. The firm is just over a year old but-has progressecl rapiclly in its field \i'ith its service policies ancl sources of supply.

W & W lmporting Co. Stqrted

William C. Breiner announces tl-re opening of the W &W Importing Co. in Los Angeles. with officis on Wilshire boulevard. Breiner had been assistant to Fred Smales, regional vice-president in Los Angeles of United States Ply- lvood Corp., for the past several years and among his cluties was the supervision of the importing activities locally. Breiner's work with USP l,vent back to the time be-

TOPS 'EM ALL 'N

PROFITS... IYIERCHAN DISI NG... CONSUMER, ACCEPTANCE I

ADVERTISED EVER,Y NNONTH IN SUNSET MAGAZINE !

Model B-f Screen Door

Retail$29.95

Model B-2 Screen Door

Retail $39.95

ModelB-3 Convertible All-Weather Door

Rerail $49.95

fore imported plywood was being brought into the country in any great volume and he has been a part of the growth of this facet of the industry.

W & W Importing Co. ivill functiorr as specialists in importing plyu'ood serving the jobber and wholesale trade throughout the U. S.

Ghico Moulding Acquires Cloremont

_ _Dql Middleton, president and general manager of Chico Moulding-Co., announces acquisition of the corporation and plant of Claremont Wood Products Co. on lanirary 1. Both Chico Moulding and Claremont are located at tie Chico Airoort.

Nearly fir region shingles, $2,000,000,00o is from the sale of doors and other .realized annuallv in the Douglas lumbrr, plyrvood, pulp and paper, wooo Drooucts.

CENTR,AL CATIFOR,NIA DR.Y KILN CLUB HOTDS MEETING AT HUGHES BR,OS.

X'Ieeting at the Hughes Bros. Lumber Co. in Forestl-ril1, Calif., on Nor.. 20, the Central California Dry Kiln Club spent the uroruitrg touring the planing mill and drying facilities of the host plar.rt. Lutnber from the Hughes Bros. sawn.rill, seven miles away, is air-clriecl and tl.re pine finally kiln-clriecl in three NIoore kilns. Sorting at the planing mill is rnade into small cars set on rails. Luncheon rvas hosted by Joe Hrrgl.res of Hughes Bros.

The afternoorl was devotecl to a business ancl technical meeting. After the reading of the r.ninutes and the treasurer's report, the president requested member companies to indicate the clate tl.rey r.vishecl to host club meetings for the coming year. These offers r,vere received-

I\'{arch, Placerville I-urnber Co ; N[ay, annual rneeting of Western l(iln Clubs, \lissoula, Xlontana ; July, Associated Lumber & Box Co., North Fork; Sept., Setzer Forest Prod-

olr5lsTEnT ERFORhRNCE

Phone:

CApifol 2-1934

Teletype:

PD.3E5

f!R CEDAR HEMIOCK REDwOoD SPRUCE. lDAllO, SUGAN AND PONDEROSA PINE

We Solicit Your Inquiries lor Wolnanized and Creosoterl Lunber, Tinbers, Poles arrl Pililg

ucts, Inc., Sacramento; Nov., Scott Lumber Co., Burney, ancl Jan., 1961, U. S. Plywood, Anclerson. A joint meeting in November at Burney u'ith the Southern Oregon-Northern Califomia Dry Kiln Club was proposecl.

It u'as also suggested that the club contribrrte a pal)er, on the use of moisture sentry as appliecl by several member mills to measurement of rnoisture collterlt on the clry chairr, to the annual meeting of tl-re \Vestertr Dry Kiht Clubs.

Les Lane of The Pacilic Lumber Co.. Scotia. irr his discussion of "Handling and Drying Proceclures in the Reclrn'ood Industry," described the ezrrly u'ork on the developrnent of segregatior.r in reclwoocl in 1928. The systent, therr, r\ras ver)' rnnch the same as is in use totlay.

Reclu''ood is segregated, on the basis of color, 'iveight and rvater streaks, into three categories-light, medium anrl heavy. Light segregation can be kiln driecl to Sfi from greeu in 8 clays, 4x.l stock. N{edium ancl hear.y are always air-clriecl to approximately 4O/o moistnre colltent before kiln-drying. Air-clrying time for meclinm 4x4 stock is six rnonths, arrcl l0 to 12 months for heavv. after which seven to eight clays is required for kiln-drfing. I\Iost drying is clone on time schedules, as moisture meters har-e not been foutrcl satisfactory for redu'ood.

N{r. Lane saicl that the success of clrying reclwood clepended.largely on the effectiveness of segrEgation on the green cnall].

All lumber is dried to 8/a rnoisture content. Face-checking of redwood is not a drying problern although somc enclchecking occurs. Splitting of birdseye ancl occurrence of collapse are the major reasorls l,l'l-ry fast <lrying schedrrles are not used, he said.

Those members attendir-rg the all-day meetirrg were llay Hampson and James W. Jacobsen, Ralph L. Smith Lumber Co.; Joe Gibson, Placerville Lttn.rber Co.; L. W. I-ar.re, Pacific I-umber Co. ; C. R. Keeling, U. S. Plywood; N,Ierl S. Kennedy, Ostrom Lumber Co.; I\{onclo L. Lang, R. Lee Rhodes, Francis D. Lang, T. A. \Vheeler and Joe C. Hughes, Hugl'res Bros. Lumber Co.; Connie Nlack, C. XI. Lovsted & Co.; Willarcl Bean and John Silva, Hudson Lurnber Co. ; Flavel D. Grrrbb, Scott Lurnber Co.; Douglas Skrin.rager, Associated Lumber & Box Co.; Herrry J. Nleyer and Ray Brown, Stockton Box Co.; Eldon R. Baker and Lee Miller, Cal-Ida Lumber Co.; Richard Cyr, Dorris Lun-rber & Moulcling Co., and Eric L. Ellwood, B. A. Ecklund, A. P. Schniewincl and R. \ r. Ericksor.r. U. C. Forest Proclucts Laboratory.

Seqsoning Assn. fo Tour Beckmqn's, Dine ond Heqr Dr. Cockrell, Msr. 2

The Southem California Lumber Seasor.ring Association, rvill meet \Atednesday, March 2, at the Beckman Lumber Service yard, Long Beach, tour the yard and its facilities,

l[ffin oRDr,R -il;;t

ourn truck fleet!

then take tinte out for dinner at Currie's Satrta Fe restaurant, and continue the meeting there.

The members and guests will l-rave tl.re pleasure of hear- ing Dr. Robert Cockrell of the School oi Forestry. Uni- versity of California, Berkeley. The popular speaker ,,1,i11 give his excellent talk on "siructure- ol Woocl," a livelv and provocative discourse. It is the famecl talk he gave cluiing the recent Lumber-Drying Course at tl.re Forest pro<lucts Laboratory and the SCLSA members are senuirrelv privilegecl to be hearirrg it \{arch 2. Dr. Cockrell'iells thi.* story so that all can unclerstand.

/8" 7-Ply Plywood Approved For Sub-Flooring by [.A. City

The Board of Building and Safety Comrnissioners o{ the City of Los Arrgeles reaf,provecl onjanuary 2l fir;;;ri;.l g.t three years the use o{ Douglas Fir plyrvoocl Assrr-.2..4.1 Dotrglas Fir. l)(,,7-ply plyr,r,ood in lieu o( 2*6,,to,lg.r"-"r.,a_ groove lunrber as sub-flooring,and underlay with"girclers ancl framing members spaced 48,, o.c., or rvhJre tongrie_ancl_ g.roo\ e e.dges. are prol'idecl on longitudinal eclgei, or orl sicles ancl ends.of panels. The XXi solicl blocking at ,1g,, o.c. may be o_mitted. A11 sheets must bear the DFpA grarl_ i1$ stamp. No diaphragm action or value is assigne-rl to tlils constructloll.

Residentiql Vqcqncies Chonge liftle

A sample survey by the U. S. Dept. of Con-rmerce shows that tlre rental vacancy rate in thi country is 6.4c/c anrl the home-orvrler vacancy rate is l1%. A comparisorr'of the last tu'o years shows an increase in the supply of rental vacancies but virtually no change in tl.re supptf of r-acant units available for sale.

sAl{FoRD - IUSSIER, Il{C.

DISTRIBUTORS AND WHOTESALERS

Oqk Srqir Treqds - Thresholds

Door Sills - Hqrdwood Mouldings snd Panel-Wqll

qnd Domestic - Philippine - Japonese Hqrdwoods

Wsrehouse Delivery or Carload Shipments

610I SO. VAN NESS AVENUE

Los Angeles 47, Cslll Axminster 2-glgl

ll90 tlNCOtN AVE. (Room t) . SAN JOSE 25, CAUFORNTA . Cypress 7-go7l Inspecfion Services-DC)UGtAS FtR o REDWOOD . ptNE Mill Supervision-Trqnsient Inspection-Speciol Services Los Anseres Inspeoor: N3lil:lj} i:i6ll (ofter 5:00 p.m.)

INVENIORY PROBLEIIIS?

Why overstock your Yord with unneeded items when mixed species, truck & trqiler, ore qvoilqble for fost shiPmenl on our own frucks!

Direct rqil or truck & frcriler shipmenfs from leoding s<rw' mills quolity lumber qt the right price, including:

REDWOOD . KD.AD-GREEN

All Pqtterns - Rough - Timbers

DOUGLAS qnd WHITE FIR

KD-GREEN Sheothing - Dimension

- Cleqrs - Timbers

SUGAR or PONDEROSA PINE-KD 4/4, 5 /4, 6/4, 8/4 or thicker

Commons - Decking -

Shop - Cleqrs

| 5 yeors in the sqme loccrtion

- try vs!

BOIDT-BEACOM TUMBTR CO. #2 WEST CUTTING BLVD.

RICHMOND, CAL. TWX RICH 23IO

LAndscope 5-3846 BEocon 4-2355

Sonlq Rosq Open House Drcrws 4,5OO (('orrtirruc:d frorn I'ltgc fi)

I lrrglrt's. tht' \\'t':tt'r'rr liegiort I)istrict lll:tllztgtr. u lriclr irrt'lrrrlr'. the S:Lnt:L l{o::i :tttre.

'l'lrt' l)irLrrrorrrl \;Lti,tr:t1 ert't'rtti\ ('s ()lt lr:rrrcl irtclrrrlcrl Vict'I'r'csirlt'nt I lt'ttslr:Ltr'. lJill I l;trris :trtr'l I-t'. ]lott:t. lrotll ltssistirlt .l )iVisioil \l:Ltt:Lgt'r. : Nttt I',t'r'rtliIll. c()1lll)1r, rllt'r, :ttttl I l:rrrlt'r- Jlorst'. rvcst colLst l'rrlriicitr I)irect()1'.

Al Boldt

Chorlie Beocom

Oscor Green

Jock 5i. Mortin

&o( U. ?aaVl

WHOTESATE TUMBER

Serving the Pocilic Southwesf Bob MoIe

3848 E. Colorodo St., Posodeno, Colif. MUrroy l-6382 o SYcqmore 6-2525

Hlllcrest 6-3818 o TWX: PqsoCql 7392

Gqins in Redwood Production, Shipments Recorded in 1959

Xloderately strong gains in redwood procluction and ship- ments u'ere recorded by the California reclwoocl inclustiv clnrirrg 1959, according to the California Rechvoocl Associj- tion.

Reclrvood Production by the major nrills reporting to the Califonria Redwood Association totalecl 60.1.026.00b boarrl feet, _a_ 23.5% gain over 1958 procluction of 489,211,000 boarcl feet.

Offering the Products of MEIIF||ND G||NP||NITI||I{

the annu:rl Sau,drrst Bowl ancl banquet entertainment. ancl irr otl.rer rvays host tl-re Conference. '

Other Conference officers, in a<lclition to Tilley, are John Ying1, Simpson lledrvood Co., Klarnath, vice-presiient, ancl Fred Lar-rclenberger, Eureka, secretary-mar-rager. E,manuel Fritz of Rerkeley, Conference secreiary_maniger for many years, is honorary vice-Dresident.

_

Shipments of redwood for the year totalecl 560,750,000 boarcl feet, compared. to 498,920,000 for 1958. Both produc- tion and shiprnents hit the highest annual totals sinie 1956. lleclwoocl Orders Received during 1959 totaled 563,723,000 boarcl feet, more than l)o/c over 1958 orders of 511,858,000.

At the start of 1960, the major redrvood mills helcl a backlog of redwood orders amounting to 62,842,000 boarcl feet. This was 2c/o over the 61 ,225p06 boarcl feet of orclers on lrarrcl at the start of _last y!1r: ancl nearly 32/o higher than tlre nnfillecl order file of 47,856,000 at the beginnirig of 1958.

During the month of December, redwoocl procluction totalecl 12,589,000 board feet, and shipments *e.e28,7J6,000.

22nd Annuol RRIC of Eureko, Mcrrch 17-18, Under Gene Pickerf

The 22nd annual session of the Redwood Region Loe- ging Conference will be held at Redwood Aires Falr Grounds, Egqeka, California, on March 17-18, according to Walker B. Tilley of Ukiah, Conference president. progiant is under the direction of Gene Pickett of Arcata. pro[ram subjects will include log trucking problems, l-rancllingf ancl storag.e of lo-gs, contract vs. company logging, timbei'sales -public and priv.ate, maintenance ilop proiedures, chain saw operation and maintenance, l1ew teihniques in fire con- trol, anrl the effect of the coming pulp and paper inclustrv. Pickett .reported. A ladie_s'.progrim'for rvives of loggeis arrcl equiprnent dealers is being arranged.

There will be no orgarized heavy equipment show at th.e.Conference this y.ear, Tilley said, but equipment clealers will be participating in the program. fhey i,viti also sponsor

RAII CARG TRUCK & TRAIIER

Shipments from Relioble Sowmills of DOUGTAS FtR o ptNE

L.C.L. REDWOOD from yord

ENGELilTANN SPRUCE

WHOLESATE

FOREST PROIIUCTS CllMPANY

87Ol Wilshire Boulevord (Suite 2OO) Beverly Hills, Colifornio

Phone: Oleqnder 5-6312

Rolph DAIES, Buyer Ghqn

MAHoNEY

$2,OOO,OOO Lightning-Fire loss Hits Chicogo Lumber Compqny

The $2,000,000 lighting-fire loss suffered recently by one of the nation's leading lumber and building supply dealers dramatically illustrates a most significant fact, says the Lightning Protection Institute, 53 West Jackson Blvd., Chicago 4, Illinois.

fn the increasingly complex business of dealing in lumber and building materials, protection of investment against a natural force-lightning-is becoming more and more a must.

The lightning-caused loss was at the Gee Lumber Company, on Chicago's south side. A bolt of lightning struck a transformer at the rear of the company's one-story brick building housing lumber, home supplies, building materials and garden equipment. This building was completely destroyed, and only the fact that one-third of the city of Chicago's fire-fighting equipment was on hand to control the

WOOD TANKS

blaze prevented the flames from touching ofi adjacent lumber storage sheds.

The $2,000,000 figure made the Gee fire one of the most expensive in the history of Chicago; and by the chief cause of lumberyard fires-lightning.

As sound as it is large, the Gee Lumber Company has reopened and is recovering from its loss. A lesser management and staff might have found it impossible to continue.

The Reasons Why:

The Gee fire and many other lumberyard fires of similar origin underline the reasons why a lightning protection svstem is essential for such establishments.

-

1. Lightning is No. 1 cause for all lumberyard fires, being responsible in 18.2/o of such losses. In comparison,, defective wiring causes t3.l% and defective heating equipment r2.0%.

2. In contrast to many other causes of fire, lightning strikes often occur at night, and the fire may be out of control by the time it is discovered and fire fighting equipment arnves.

3. As full protection against the biggest cause of lumberyard fires, a lightning rod system is relatively cheap inltlance. Over the years, the cost of such a system-which is practically maintenance-free-is insignificant in relation to the value of the property it protects.

4. As in the case of Gee Lumber Company and others, records and other irreplaceable Papers are lost, t[us making insufficient even 100/o insurance coverage (and this is seldom the case). Ensuing losses in sales during reconstruction and mental anxiety are only two of the additional factors that make "preventive insurance" necessary, along with 'nafter-the-tragedy insurance." Thus, lightning protection does not duplicate an insurance policy, but is an insurance safeguard.

5. With public opinion in many areas pinpointing lumberyards as potential fire hazards to the entire community, luniber dealers should take every means available to hold down the frequency of fires, especially known causes like lightning.

6. Today's "great American exodus" of homes, shopping facilities and lumberyards away from larger cities to "Suburbia" and outlying country living areas, is placing more people and more property within danger of lightningcause{ fire and other losses than ever before.

Cause and Efrect:

Lightning is a gigantic electric spark containing hundreds of millions of volts and often terrific amperage-from 1,000 to 340,000 amperes. It can smash a major building to bits, or it may merely cause structural or surface damage. It is probably more likely to cause fire than not.

Lightning is the result of an overpowering attraction between opposite electrical charges in the ground and in storm clouds. This explains why lightning usually hits the highest object in the area, and also why air terminal points

are_used as the upper-most extensions of lightning rods. A Safe Path:

The lightning ror1, invented by Benjarnin Franklir.r after the famous kite and key test, has been described as the world's nrost perfect inventior.r. Correctly installed and coltnected to properly clesigned roof and grouncl conductors, the lightning rod rarely, if ever, fails io safely collvey a lightning stroke into the ground, or dissipate it-harn-rleisly in the air.

There is no r.r,orkable formula for determining lightnir.rg's behavior, or to preclict its "dallger-point." Hoivever, a till building will almost aln'ays be hit- before a low building adjacent to it. The Empire State Building is hit by lightning on an average of 48 times a year. During one storm it rvai hit 42 times in a few hours.

. A one.-story brrilding or group of plant structures covertttg a wide area can be expected to suffer many strokes in its life-time, too, because of area-exposure iather than height. Here's a possible guide :

The average number oi lightning strikes for any single area across the country is 4O to 60 per square mile per year, based orr an a\-erage of 40 area thundeistorrn. nnnr't"ily.

-A property that is 650 ft. by 900 ft. is equal to about i/45 of a square mile. This convefts into the fict that this prop- erty might be hit by lightning on an average of at least onie per year.

Three Types of Rod Installations

Generally, there are three types of ligl-rtning rocl installat.ions available today: (l) Exposed, (2) Semi-ior-rcealed, ancl

(3) Concealed systems.

I.:J 1" Exposed system, the cables are inconspicuously installed on the exterior-of.tl-re_existing building by taking aclvantage of placement behind downspots and-other building features. Longer air terminals are often preferred, witir ornamentation such as weather vanes includid.

A Semi-concealed system has low air terminals that are barely visible and inconspicuous .conductors. A Fullv-concealed_ system is installed during new constructionl with only the neutral-colored l0-inch-high points showing.

Design of rodding and grounding system varies ivith the type of building. heigllt of points,and, of course, the type of system. A "Master Label" service by ljnderwriters Laboratories is available for new and existing lightning protec- tion systems. This is a protection for thi oivner, iompliecl with by all responsible- lightning rod manufaciurers'and installers.

Detailed information on installing for speci6c types of buildings: lumber yards, home, farm, industrial, commercial, are available free. For full information an<l free literature on Lightning Protection and the "Big Business Opportunities in Installing Lightning Protection Systems" write to : Lightning Protection Institute, 53 \\/est Jackson Boulevard, Chicago 4, Illinois.

Flu Epidemic Strikes Club 2 Dinner-Donce But the Show Goes On With High Spirits

-\ltlrorrg-lr tlr<'r:tttli: tri tlre i:Litlrirrl l't'l't':iLrllv rlt'citttlLlt'rl lr-r' tlrc i,iiltt"',,r,, t'lrirlerrrit' tltt'tt 1rt-t'r;tl('rrt irt I -,,. .\rr1r'lr'*. tlrr';LtuturLl I)irtrrt'r I);ttrt't'oi lloo ll,ri ('lrrlr 2 still rtr:trr:r{t'r1 t() ;rttrtrct l.i0 rrrt'rnlrt't-s, tlrt'il tvir t'.. gll('5ts ;L:trl it-it'ttrl. 1,, (-lLrrrllt'n,,o11 (',urrtt'_r ('lrrl; irr \\ lrittier. .l:Lrrrr:Lr',r I 5.

'l'lrc clLslr ('ust()ll('l-s crln('l)r'('l)lrtt'rl 1,, irolic to tlrt'tttttsit' oi.lt,rr,r't-:rnrlrbt'll:Lrrrl lris trio ltul tlr:Lt lr:rrl l, u:tit till tlrc

('lrrtrllt'u,iorl ('lrrlr nl:trl:te('trt('tlt Ilrt;Lll-r :('1'\((l :L lttlit'u:Lrttt rlirntr- tri tlrc lrLg!iltg Ilrio-l loo :rt l():()() P.rrr., :tll(l irl :t t'(){)ltl ()tlr('r' tlriur tlr:it s lriclr lr:L11 lrct'tr l)r-()lrris('(1 [or tlrt' ('\'('llt. 'l',, t',,nr1,,)ur)(l tlr( c()rrilr:i()rr.'l'ottr llttrrlt'rt. lrt':tt'I,,I tltt' I'.nt('r't;riln)('nt ('()nrlritt('('. \\:t: ltorrtt' ill irt lris lrt'<l :Lrrrl. t,I ( ()11r-5('. c()nsl)i('111)lls lrr lris illli()l-ltlllil.t(' ;tl)5('llc(' rvitlr rVlricll tlro.r' I loo I lr)() :tlr(':l(l\. r('('()\'('r('(1 ir-ottt tltt'ir ()\\'ll :ttt:tcli: ,,i l"ltt c()ui(l s-\ nrl):Ltlrtzt. 'l lt, trtttttl,, l'. (l('sigllittt'rl to st'll 1 iclit't: \\ ('r'(' :rl:( ) irll ( )tlt \\ itll tll(' ('l)i(l('1llir. .\t tlri: lroirrt tltt' c(,rrirl:r()rr t'( iglt('i1 sttl)r('ttl('. 'l'ltt ,,t'cltt'strlt (li(ln t 1r1:r,r. nolrorl-\'\\ir.s s('llitlg ticl<t'1.. itll(l tll('l<ilclrt'rr cr('\\' lriL(l .lout'rl rl,,rrr to :i rlt';Ltl lr:rlt. "()lrl li:ritltirrl" ('lrucli I-t'rrrlrt'r-. \\'lr():rl\\';r\s nliISt('rrlril)(1: tltt'lLulLrtlirtg oi

The Don Philipses (elebrqled. The Arl Evonses ond Rex Wolls Bob McDcnnell ond the wife.

l. The Eill Brodleys, Don Broleys.

2. Recent-Weds Borboro ond Bill 5mith.

3. The Miller porty hod o good time, loo

l The Horvey Kolls ond Horry Boonds.

2. Young Mr. ond Mrs. Jerry Lopin.

3. Iorrcine ond 5terling Wolfe funning

2. Helen ond Don Eufkin, Horoce Wolfe

3. Phil Gilbert ond wife enioved it.

L Snork liorold Cole ond the Mrssus

LEFT: The Roy Stonlons ond the Dee Essleys, pillors of strenglh these mony yeors in [.A- Hoo-Hoo Club 2.

RIGHT: The Jim Lindermon, Gil l-ongley ond "By" Armslrong couples cme up from Long Beoch.

IEFT: ldo Cunner, Mrs. Horoce Wolfe, Mrs. Moc McWhorler (in foregroundl; Mrs. ond Ken Conwoy, Mr. Mcwhorle..

RIGHT: Don Bufkin, Horoce Wolfe, Moc M(Whorte. ond Ken Conwoy move in for s (lose-up for <ondid

For t01{G Dimension and Timhrs

Select Slruclurol & Construclion & Brr Cuttings

Direct Mill Shipmenl viq Woter qnd Rail from Woshington - Oregon - Cqlifornio Mills

Stocks ol fos Angeles Hsrbor

Wilmington & Terminol lsfond Docfrs

ENGETTIANN SPRUCE HEMLOCK o RED CEDAR

. DOUGIAS FIR

WE SEtt ONIY TO RFTAIL LUIABER YARDS AND TUAABER WHOTESATERS

the cloor prizes, lvas also home in becl l'ith the e1>iclemicarrd the prizes with lrim.

Flowever, the refreshr.nents departnrent rvas hittirrg on all cylinders in au effort to u'ar<l off frrrtl'rer attacks of the irrfluenza, ancl it did a lancloffice brrsiness to save tl-re evening until the arrivals of Snark Harolcl Cole and l'reasrrrer Biii Smith to get the shor,v back on the roacl arrd sell tl-re tickets. respectively.

'I'his they clicl!Ancl by 10:00 p.nr. (just the shank of a Friday evening, really) those who hach.r't yet starved rvere being fed, the trumpet player finally sorrrriled tlre beat, the party movecl into high gear and a goocl tin.re u,as actuall). hacl by most until the early morning hours.

Don Philips, Sr., who l-ras been arouncl these parts for

nigh onto four clecacles, used this occasion to celebrate his birthclay. Ivalee and Art livans of Phoenix were on hand to renew auld accluaintallce and make new friendships like all the rest of the goodly crowd. Anne Murray, founder of I-. A. Hoo-Hoo-Ette Club No. 1, rvas tl.rere boosting the girls'annual "I3osses Night," February 10, and Harvey Koll, the Jtrrisdiction VI member on the Srrpreme 9, was work-

Yord Slocks

Engelmonn Spruce

Cedor o Redwood

Pine r Hemlock

Cedor

Member Los Angefes Chornber of Commerce

Associote lylemder So. Colif. Retoif lumber Assn. O

The George Cloughr, Do Philipr, Sr. ond friendr

ing hard for l-ris boys. The ladies missecl their usual hanclsome rloor prizes and had to go home empty-hallclecl this year but, of course, could genuirrely sympathize 'ivith the absent rnet.uber in charge of that clepartment who u':rs itt his sickbecl.

In spite of the clisnral start, tl're party hrtisl.recl fast antl noisy, 'il'ith everyone euterit.tg into the spirit of the occasion for a happy evenitrg. The Nlerchaut's car.rclid camerarnan. who dichr't contract his olvn case of the inflttenza ur.rtil covering a conventior-r at Palm Springs (of all places !) later in the morrth. rnade ttictttres till the film rau ottt atrcl l.rereu'ith lris results.

L. A. Furniture Mqnufocturer Files

's Creclit Association reports that Pacihc Arrgeles has file<l a volrirrtary l)etiti()n ilr

M#l#*d; tffii'ffii

D. C. Essley & Son Purchoses Lerrett Lumber Inventory for Increose in Deqler Services

Jerry Essley an<1 \Arayr.re \\rilson, officials of D. C. Essley & Son, wl-rolesale lumber clistributing corrcenr of Los Angeles, anr-rounce that tl-re reclwoocl inventory aud customer service formerly hanclled by Lerrett Lumber Company has been assumecl by the lissley organization, ef{ective February 1, 1960.

"With this adcled operating area atrcl adclitional ctlstomer poterrtial in accluiring the Lerrett plaut, rve expect to expancl our organization to take care of the irrcreasecl sales ancl service to Southland dealers, irrclucling Arizor-ra and Nevacla areas," saicl Jerry Essley. "\Ve shall also have a u'icler sotlrce of supply of specialty reclrvood iterns, including less-than-carloacl lots fror.r.r yar<l, ancl direct-mill shipments via rail or tmck-&-trailer." he continuetl.

The pioneer lissley & Son orgar-rizatiotr has beetr iclentified in lun.rber sales and clistribution in California for almost 50 years atrd has reliable sotlrces of supply of rechvoocl in package<l lots, n.rouklings. lath, green aud clry ttppers, and rorrgh and millecl comnlons for exclusive <listribution to retail clealers only.

lerrett lumber Compony ]o Continue Direct Shipments

.Joe Terrell, president of Lerrett I-urnber Co., \Iontebel1o, California, reports that his firm n'ill cor.rtinue in the n'holesale distribution of Reclwoocl dry clears from Northcrn Cali{orrria clirect to dealers ir.r the Sar.r Frarrcisco Bay area, San Joacluin Valley, Sacraurento \ralley arrcl all of Southerrr California, inclucling cities in Arizotra arrd Nevada, via rail arrcl truck-ancl-trailer.

"\\'e shall specialize il Dry Clears frot'u ottr orvn kih.rs ancl rlrying lots irr the r"rorth ancl intend to be in a positior.r to accept rirclers next month for early sprir.rg clelivery. Ours shall be a specialty business catering to the clealer who clesires redr,r'c-rocl from better rnills." saicl XIr. Terrell.

Sue Peter, veterall office manager for Lerrett L,umber Co., r.vill be in charge of admir.ristration of affairs in the rle\\' general oftice location at 1629 BlutT Road irr Xlorrtebello. it u'as said.

New lumber Firm in Torrqnce

The l3ay Cerrtral Lumber Co., at 2:197 \\'est Sepulveda Blvcl. in Torrance, opened its doors Jan. 21. Ownecl by George Higi and managed by "Nick" Nicl-rolson, the yard rvill specialize irt paneling aucl woocl fencing ancl claims to l-rave the largest lumber selection in tl-re area. Featttring free delivery anywhere in Torrauce, the yard n'ill remain ol)en or1 Snndays lrom 9 to 2.

The Lun.rbermen Wooclcraft of Los barrkruptcl'.

PICKERING LUMBER CORPORATION

PONDEROSA PINE

SUGAR PINE WHITE FIR INCENSE CEDAR

MANUFACTURERS

ITYFOREST PRODUCTS

I

ro nlllltoN MOUTDINGS

Phone: (Sonoro) JEfferson 2-7141

(Tuolumne) WAlnut 8-4213

Ed LcrFronchi - Wholesqle lumber, Newest Ocrklond Wholesqle Enfry

E,d LaFranchi, one-time partner in Pacilic F'orest Products, Inc., of Oakland, has re-enterecl the wholesale business or1 his ou'n and u'ill be operating uncler his own name luitl-r heaclclrlarters irr his newly purchasecl home, 2000 Asilomar Drir.e in Oakland. Ecl. a past Drexy of Oaklan<l Hoo-Hoo Clrrb 39 ancl lorrg actir-e irr the tiay Area inrlrrstry. had been representing Clay Bron'n & Company in Oaklancl since Pacific F'orest Prodttcts, Iuc., u'as clissolvecl in April \957.

He has spent his entire career, u'ith the exception of Navy duty <luring \\-\\'II, in the lttn.rber game. A rrative of Sonoma Courrty, Ed first got his feet wet in tl-re bttsiness cluring 1935 rvith Willard Lumber & Supply Co. in Fresno. After three years learning the retail side of the business, he joined Hill & N'Iorton, Inc., of Oakland, remaining there until 1947 u''hen he and his brothers formed Pacific Forest Prodncts, Inc.

Bcy Areo R.esidentiol Building Slowed for Februqqf Week

San Francisco.-Bay area residential building activity slor,ved do'"r'n somern'hat again in tl-re week ending February 6, with all counties reflecting the decrease from the previous n'eek and same period a month earlier. Figures issued by the Daily Pacific Builder showecl Alamecla county lr.ith l09 permits issuecl in the week, compared to 116 the previous u,eek and 127 in the corresponding January week; Ccrntra Costa county with 18 permits, compared to 129, and 53 ; Marin county with 20, to 21, and 13 ; San Francisco corlrlty with 51, to 68, and 9;San Mateo county with 38, to 134, and l14, and Santa Clara couuty with 183 comparecl to 334 in the previous n'eek and 96 in the first week o{ Tarruarv.

Hqrbor Plywood Sets Oqklond Force

Romie Hanning, manager of Harbor Plywoocl's tteu' Oakland lvarehouse at 1000 l9th Avenue, annoullces adclitional outsicle sales and sales desk appoirrtments, anlong" them Bob Smith to inside sales, E. S. Zittleman ancl Norm Herring to sales, Carl Larsen and Dick Kiclcler to outside sales, and Chuck I'unkhouser to promotional sales clevelopment. Smith had formerly been itith Harbor Plyrvoocl for

three years in Indiana. Both Larsen and Kiclcler are transfers from llarbor Plyu'ood in San Francisco, and Funkhouser has had fir.e years' promotional exoerience with Harbor irr the Northwest. ;Zit" Zitttenran'and Herring were formerly associatecl rvith White Brothers, Zittleman a 30-year veteran rvith that firm.

- The Oakland warehouse will also serve as heaclcluarters for \[al Hill, recently elevatecl to clistrict manaser.

.

.

REx OXFORD IUMBER CO. Wholesale Lumber 4068 Crenshqw Blvd., Los Angeles 8, Golifornio AXminster 3-6238 O

ClltSlFlED lDvEnllsllfPorition W.ilrd t1.00 plr linr, nhlmun 12.00; llclp Wrnt.d lnd oths?r tt.50 isr linc, rlnlnun t3.00. Tuo lin.3 ot rddlca3 0ro0r rtld?sra or our lor nrmbcD co[il rr cn! llna.

Closlng d.t!. tor coF , 5th rnd 20th

WANI ADS

ilames of Advertisers in this Dcpartment usl4 . Brr llumler cannot !r divulgcd. lll inquirirs rnd nplirs should be addrussed to Bor shown in thr advcrtiscmmt

Successful Men Still Look for Work After They Find a Job

-HEI.P WANIED-

YOUNG MAN with knowledge of Domestic Hardwood to take phone orders, check credits, type delivery tickets and act as shipping clerk by new distribution warehouse just opened by lS-year company. Have own domestic hardwood timber and manufacturing facilities. This is a Ground-Floor Deal with opportunity plus.

Address Box C-2965, California Lu,mber Merchant

l0B West 6th St., Room 508, Los Angeles ld Calif.

EXPERIENCED

SALESMAN for long-established Bay Area

Jobber-Plywood, Pine, Hardwoods. Prefer experienced "merchant" fully gualified to handle iolumc sales operation. Salary, commission and expenses. All replies confidential.

Address Box C-2962, California Lumber Merchant

108 W. 6th St., Room 508, Ircs Angeles 14, Calif.

SALESMAN under 35, alert, energetic, well-grounded in fitting customer's needs to a fully supplemented stock of Redwood, Pine & Fir. L. A. & Orangc counties arca. No frills but unlimited op. portunity. Car furnished.

WESTERN MILL & LUMBER.CO.

4230 Bandini Blvd., Los Angeles 23, ANgelus 2-4tr8

GENERAL MANAGER for building rnaterial wholesaler. Complete line other than lumber. Largely Central Valley business at preient. Must have management experience,

Address Box C-2966, California Lumber Merchant

lG West 6th St., Room 508, Los Angeles 14, Calif.

WOMAN F/C BOOKKEEPER-Lumber experience essential. Pcrmanent- position with wholcsale concern. Bev6rly Hills area.

Address Box C-2928, California Lumber Merchant

lOE West 6th St., Room 508, Los Angeles 14, Calif.

-POSITIONS WANTED-

SPECIALIST of 30 years' lumber experience, good health, retirement age, with excellent references. Just completed as general manager the liquidation of firm with 14 lumberyards, selling stocks, real estate and accounts; now available for 3 to 6 months' assignment.

Address Box C-2969, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

LUMBERM AN3311 years' experience with Detroit lumber company. Purchasing, pricing tickets, estimating, counter sales, outside sales & servicing jobs. Special millwork, doors & windows. Good Health. Will relocate anywhere in So. Calif.

Address Box C-2953. California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

HARDWOOD & SOFTWOOD Lumberman of mature judgment, eQtripped for Administrative duties, Sales, Sales Management, Purchasing, desires connection with established Wholesalei or Distributor wishing to expand or diversify, Prefer SoCal. Confidential.

Address Box C-2968, California Lumber Merchant

l0B West 6th St., Room 508, Los Angeles 14, Calif.

LUMBER EXECUTM available. Thoroughly e:iperienced. More than 25 years in wholesale lumber, purchasing, sales and admlnistration; also remanufacturing and milling in transit. Certified dry-kiln operating engineer.

Address Box C-2964, California Lumber Merchant. 108 West 6th St., Room 508, Los Angeles 14, Calif.

ACCOUNTANT, capable, age 47, with lumber experience, seeks responsible position with Retailer, Line-yard firm or Wholesaler.

W. E. CLARK 6206 Hazeltine, Van Nuys, Calif.

-YARDS and SITES FOR SALE/LEASL

Small, Attractive Yard in RMRSIDE with good building materials trade. Sales for the past three years have averaged $159,000 per year. Living quarters for manager above, Will cost $63,000. Property might be leased.

If you want to sell your yard, Give us a ring - TWOHY LUMBER CO.

Lumberyard and Sawmill brokers for over 40 years o

714 West Olympic Blvd., Los Angeles 15; R'Ichmond 9-8746

SPACE FOR LEASF-Offices, Yard, Covered Storage. Ideal arrangements for Wholesale Lumber Operation. Adjacent to Santa Ana Fwy. Complete Milling Facilities with 2 Spur Tracks Available. ASSOCIATED MOLDING COMPANY

7125 Telegraph Road, Los Angeles 22; RAymond 3-322t

PRMTELY OWNED lumber yard establishcd since 19[5 by same o\rn€r. Located in fast-growing Santa Clara Valley. Land on lease from Southern Pacific at reasonable rate. Owner must sell because of ill health due to accident.

Addrese Box C-2967, California Lumber Merchant

l0B West 6th St., Room 508, Los Angeles 14, Calif.

CENTRAL NEVADA Lumber & complete Building Supply store. Good farming & industrial area Excellent Hunting, Fishing & Boating. Warm dry climate. Gross over $100,0q) in 1959. Favorable lease, clean inventory. $20,000 will handle.

BOX 182_YERINGTON, NEVADA

AVAILABLE TO Lease-storage area of approx. one acre. Located in Central Industrial District adjacent to Long Beach & Santa Ana Freeways. Unloading & spur-track facilities.

PHONE: RAymond 3-1147 (Los Angeles)

FOR LEASE, RENT OR SALE-2 acres plus-M2. Includes dry kilns, storage sheds, etc. Custom milling & [rackage available.

PHONE: RAymond 3-,1874

7ll9 Telegraph Road, Los Angeles 22, Calit.

-WANTED-

WANTEDSite for "Do-It-Youraelf" Yard in Northern California. Territory must have poteirtial. With or without building, stock. E. E. PHILLIPS P.O. Box 553Millbrae, Calif.

MACHINERY WANTED

37-inch_ o-r rrrider, !lan9r, single or double. Twin-band Rip. Any High-Production MachineryCondition not important. VIKING MACHINERY

1000 Foothill Blvd., La Verne; Phone: LYcoming 13021

-EOTIIPMEM FOR SAI.L

1945 Hyster Straddle-Carrier Model MH6878. ........Sf200

1953 GMC Trwklft-Ton Flat Bed... .......$1000 Will sell lor lAo/6 down with payments GOLDEN STATE LUMBER CO.

ll00 Colorado Blvd., Santa Monica, Calif, EXbrook 5-3275UPton 0-5,t64

LUMBER TRAILER with Air Brakes-9980 TERRY LUMBER COMPANY

18300 Parthenia St., Northridge, Calif. Dlckens 3-1968 or TRiangle 3-2296

HYSTER LUMBER CARRIER_GOOD CONDITION_WILL SELL CHEAP.

P.O. BOX 83, San Pedro, Calif., o,r Call TErminal 2-4504 A

Gibson Opens New Yqrd qt Indio

(Continue<l from Page 39) which reacls: "Service Is Our POLICY N'[otto."

Not Otrr

These memo-tally cards will be handed out with lists of materials, etc. and contain the manager's name, the yard's address and phone.

"rr\re'll r"'ork closely lvith the contractor ctlstomers, too, ancl latcl.r onto the expansion of this wl.role booming clesert area," 'ivere llanager Heuer's parting worcls as The X'Ierchant clrove off for Paln.r Springs to l.rear otl.rer worcls o{ 'il'isdom from Orrie Hamilton's other enterprising member clealers back at the Conference.

-A- Allied Moulding Co..,-,.,.-.,-...--,,.. *

American Hardwood Co.--,,--,,---*

American Sisalkraft Co.---.--.,--.,---*

Angelus Hardwood Co.-.--..--..---*

Arcata Redwood Co..................... *

Arrowhead Iumber Co.-.,,.--.,,--..,*

Arlesia Door Co., Inc.--..-...-...---*

Associated Redwood Mills.---..----47

Atkins, Kroll & Co.......-............... *

Atlas Lumber Co......-....-.........--...-29

Avram Lumber Co,-.,-.--.-..--,--,---.,,.69

-B- Bee and Dee Sales Co.--.--,---.---... *

Back Co., J. William..-.....-.......-...53

Baugh Bros. & Co..-...---..........-.--.. *

Baugh, Carl W.--..-,....-.-,-..-.-..-..-..75

Baxter & Co., J. H.--....-..-..---.....35

Bender Iumber Sales, Earle,---.---75

Benneit 2-Way Panel Saw----...--.61

Berkot'.|/lanufacturing Co,--..-.-.--52

Berry Lumber Sales, Jack-.-------.-*

Big Ben Sash & Door Co.--.-.-.----*

Black Diamond Co..........-.-..........-. *

Bliss Lumber Co., Inc......-....-.......63

Blue Diamond Company-.........-...56

Bohnhoff Lumber Co..--...,...-..,--..-. *

Boldt-Beacom Lumber Co.-....----.74

Bonnington Lumber Co..-----.-...--..*

B. C. Forest Products, Lid.--.-....-. "

Broyles Lumber Co. (J. J. Rea).. *

Brooks-Scanlon, Inc..--.-..-..-.---.--....48

Brush lndustrial Lumber Co...-..-66

Butler Co., Glen.---.--...,--,...-.,..-..... *

-c- C & D Lumber Co...-..-....-.....-...-...57

Cal-Pacific Redwood Sales.....-,...23

Calaveras Cement Co.--..-..-..--.,--..39

Calif. lbr. Inspection Service-.....73

California Lumber Sales.---.-..---...70

California Panel & Veneer Co..... "

Calif. Sugar & West. Pine Agcy..-'12

Calif. Wood Producis..-.---.--..---*

Cascade Pacific Lumber Co...-.....72

Celotex Corporation, The.,-..-...-.. *

Christenson Lumber Co.,--.---.-.-.-*

Clay Brown & Co.-......-.-..---....---..33

Clay Lumber Co..-.....-................,, *

Cobb Company, T. M.-...............62

Consolidated Lumber Co..-,,.,...... *

Continental Lumber Sales,--,--,,-...39

Continental Moulding Co...........25

Cook, Inc., D. O............-.....-...-....79

Coos Head Lbr. & Plywood........ *

Coralite Co.. The-,,--,-,.--,,,-,,,.,----,,49

ADr'ERTISERS INDEX

*Advertiling oppeorr in allernote lr.uer (Tell them gou sae it in The Calilomia Lumber Merchant)

Hoover Co., A. t..-....,,..,.,,,.-. Huff Lumber Co.-,-.--..--..-------. Hunter Woodworks---.---.-------.

Independent atag. Mrlr. Co. Indusirial Lumber Co..,,......,,. Inland Lumber Co.,-,,,,-.,,-,...... _ t_ Johns-Manville Products.,,.---.

5l Johnson-Flaherty, Inc.--.------...... J;;;-i,;rb"; t.., A;Jt Jordan Sash & Door Co., F. 1.....

Nelson Lumber.. -........-.....-...-.-......77

Nelson Lumber Co.. H. M.--..--., *

Neth Lumber Sa!es, A. W..--.--.. *

Newquisf, James W.----------.----.--.. *

Norco Distribulins Co.--.-.-.-.--.---. *

-o-

Oasis Swimming Pool Co.--....--54

Of sen Company, I. E...................52

Olympic Srained Producrs Co..,.65

Oregon-Pacific Lumber Co.--...,,,,, " Osgood, Roberf S..,,..,-.,..,-,,,--.--.65

Osrling Mfg. Co..-..,.,-.....,...,......-. *

Ostrom Lumber Co...,,-,.,.,.,,,,.,-.... *

-F- Fairhurst Lumber Co. 28

Farris Lumber Co.---.-------.---------.-*

Fern Trucking Co.------.---------------.. *

Fisk & Mason-...

Fountain Lumber Co., Ed--,-..--41-44

Freeman Co., Stephen G.-------,-*

Fremont Foresl Products---....--....*

Galleher Hardwood Co......--.-,----49

Gamersion & Green Lbr, Co.---*

Georgia-Pacific Corp.........-.......6, 7

Georgia-Pacific Warehouses.-......1 |

Globe Inrl. of Calif., Inc....-...,..-. *

Golden Gate Lumber Co.--....-.---*

Gosslin-Hardinq Lumber Co.-....-77

Grace & Co., W. R..---...........-....59

Gfeat Bay Lumber Sales.......-..-. *

Great Western Lumber Corp.--,-79

Gulf Pacific Land & lbr. Co.....70

-K- Kaibab Lumber Co.------..----........,. * Kelley, Albert A..-.......-..--.....-...--.72 Kent, Paul E...-.-..,-..-.--.,-.......,..,.,,63 Kilgore, Robert P..-.-.-..-...............27 Koppers Company, Inc.........-...---* Kvalheim Machinery Co.----.---..-.61

Oxford Lumber Co., Rex,-,-,-..-...81

Simmons Hardwood Lbr...-.-....-..19

smith Hardwood Co., L. R....----.69

Smith Lumber Co., Ralph 1...,,.,.. *

Smifh-Robbins Lumber Corp.---.30

So-Cal Building Materials Co.,-,-37

Sourh Bay Lumber Co.......-.-....,-, *

Southern Calif. Lumber Sa'es--.-.-38

St. Regis Paper Co.

Stahl Lumber Co.,,,,.., -,.,,, .,......"

Standard Lumber Co., Inc.,,,,,-..,.80

Stanton & Son, E. J.--....-,,.-,-....--, *

Strable Lumber Company....---.----2O

Straif Door & Plvwood..........-..-.- t

-T-

Tacoma Lumber Sales, 1nc......,-,,27

Ta:bot Lumber Co.-...,--,..,.,,,,..,,-,.-31

Tarter, Websler & Johnson.------- | 3

Triangie Lumber Co.---...------.-.----.48

Trinity River Lbr. Sales Co....-...- "

Twin-Citv Lumber Co........,Cover I

Twin-Harbors Lumber Co............2O

-P-

Pacific Cement & Aggregates..-,64

Pacific Fir Sales.--.,.--..--.--,-,-,-.-----*

Pacific Lumber Co., The.-.-.--.14-15

Pacific Lumber Dealers Supply---*

Pacific Western Lumber Co,........ *

-u- U. S. Plywood Co.-............,.,........ * Union Lumber Co,-.-.--....-------.------ 5 unired whs!e. Lbr. co..--.....-...-.-.58

-v- Van lde [umber Sales, Ray-.---. * Visador Co., The.-.-----..............--.*

-t-

L. A. Dry Kiln & Storage, Inc.....32

Lamon lumber Co..-.-...................- r

Lawrence"Philips Lumber Co.---,.. *

Linderman Wholesale Lumber.-.*

Long-Bell Div.-lnt'l Paper Co... *

Looo [umber & Mill Co............. *

Los-Cal Lumber Co.---.---...........-.54

Lumber Sales Company--.............. *

-M-

MacBeath Hardwood Co.

Macmillan and Bloedel.-..,,,,.,,,--.*

Mahogany lmporting Co...-........*

Maple Bros.,------,

Marksfrom Lumber Sales, H. E.,,81

Marquart-Wolfe Lumber Co.....-...55

Pacific Wood Products..,,---,,-...--,-. *

Padula Lumber Co., E. A...........76

Pan Asiatic Trading Co.------.,-..... *

Paramount Pole Const. Co........-

Paul Bunvan Lumber Co,....,.-..--. *

Peerless Lumber €o.....---,.-....-.---. t

Penberthy Lumber Co...-...-.-.--.--.60

Perry lnternational Corp.--.-........ *

Pickering Lumber Corp..--...,.,,.,--81

Peirce Co.. Al..-,---,-..,..-.-..-.....,...... *

Placerville Lumber Co..-...,-...--.-..46

-w- Ward & Knapp..

Wells Custom Millwork..,...--...--. *

Wendling-Nathan Co.-..,..---..-,..,..26

Wesf Coast Lumbermen's Assn... r

Wesl Coast Screen Co........-....-.--47

West Coast Timber Products....-.46

Western Door & Sash Co.......----.*

Wesfern Dry Kiln-.--.--.--..-...-----.---*

Western Foresi Products of S,F. 3O

Western Forest Products Co.-.--.. *

Western Lumber Co...-..,,--.-,,.....,58

-H-

Hafey Bros.-.----...........-..-......-..-....27

Hall Co., James 1..--...-----.--.,-------*

Hallinan Mackin Lumber Co.-----. *

Hallmark lumber & Plywood----.. *

Hansen Foresl Products Co.-------*

Hearin Iumber Company----.....,-, "

Hedlund Iumber Sales, Inc......,--73

Hendrick Co., J. W....-,.--...........*

Hexberg Lumber Sales----------------66

Higgins Lumber Co., J. E...--..-. *

Hill & Morton, Inc.----..........----.-.-3'l

Mason Supplies, lnc.--,--,------........51

Masonile Corporation-.--............-*

Max Hardwood Company............ *

McCloud Lumber Co.-,--,-----...--.....80

McCormick & Baxler

Creosoting Co,.,---..,-,,,.-..-...-...-. *

Meier Lumber Co., Herb....---.---.-. *

Mento, Mervin R.,------.-------.--------.. *

Mercurv Hardwood Lbr. Co.----.. *

Mines Bandini, Inc.-................--.., "

Moore Drv Kiln Co....----..,.,----...,., "

-R-

Ready Maid Kifchens, Inc..,..-.,-.*

Red Cedar Shingle Bureau---.--.. *

Regal Door Company---.-..-Cover 3

Ricci & Kruse Lumber Co.,,,,,-....52

Rounds Lumber Co...-,-,,.,-,,Cover 4

Roy Forest Products Co,.

Rudiger-Lang Co.--..--.-.--..

Ry-Lock Company, Lrd.-..-.-.-,--.--.. "

9

Western Mill & [umber Co.-.-.----51

Wesfern Pine Association----.-,---.*

Western Pine Supply Co.-----.-----*

Weyerhaeuser Company------------..2-3

White, Harry H.....-...--................77

Wholesale Forest Products Co.--75

Whsle. Lumbermen's Assn. So. Ca 1if..,.,..-...,,.,,,.............- I 6-l 7

Wilhold Glues, Inc...-.,.,....-,.,,.-.... *

-s-

S & S Lumber Co.,--.-.----.-.---.------. "

San Anlonio Pole Const. Co..-,,.. *

Sanford-Lussier, Inc.-----..-.-...---,,--73

Santa Fe Lumber, lnc.,-.-,-,,,----..*

Scarburgh Co,, Inc..,,,,--,.--,-.-.-----*

Windeier Co., Ltd., George-.-----.76

Wood Conversion Co..

Woodside Lumber Co.. 64

Wright Lumber Sales, Paul.-..--,.-*

Hobbs Wall Lumber Co.,.-.,-.,-,--67

Mutual Moulding, Lumber Co....*

Security Painf Mfg. Co.------------.*

-Y- Yancey Company -.......-.-...-.-.--...-..71

Dant & Russell. lnc.-.....,-.----..-.,---. *

Crane & Co., Car Unloaders-------*D-

Danl and Warnock, lnc.---.-------*

Hogan Whsle. Bldg. Mtls. Cover 2 Hollow Tree Redwood Co.-,--,--* Holmes [umber Co., Fred C.-----*

-N-

Neeiey Nelson Lumber Co.....,. - |

Neiman-Reed Lumber Co.,,-,---.----58

Shively, Alan A.....-,......-.-.-.........48

Sierra Lumber & Plywood----..----71

Sierra Redwood Co..-------..--........-.61

-z- Ziel & Co., Inc.---,-.-.-......-..--....---.68

Monoger Al Heuer behind the check-out qnd sqles counler (obove). Close-up oi left of shelves by which he is stonding shows coiologs ond reference books, of course, but olso (ot for left) on unusuol rock in which work orders ore kept by definite doys of lhe week

BUYER'S GUIDE O

Los Angeles

Forell Produdr Co.........,--.,.Olwnder 5-6312

Wil.6, Fo.rest W..------------,-----.-----------.-.5Ycmore 9-5788 (lvlcMillqn & Bloedell; B. C, Folest Produ.tsl

Wiight Lhber 5oles, Poul--,-....-.....-....-.-TRiongle 7-3088

TREATED IUMBER-POI.ES-PItING_TIES

Eqxter & Co., J. H.-.....-.,,----,...-..-..,-,,..----DUnkirk

Anlonio Pole Const. Co.--------.,,--,-.UNderhill 5-I245

sAsH-DOORS---Mt t tWOnK-5CRE EN5A4O{,tD ING_BU TDING'VIATERIATS

Allied Moulding Co...-.....,,.---,.....-,.........-.-FAculty I-2092

Arleiio Door Co., In<..,--.--.--.,............--,,UNderhill 5-1233

Bi9 Ben 56h E Door Co......-----......--Cumberlnd 3-3505

Blue

SAN BERNARDINO. RIVERSIDE

IU'IIBER_8U ILDI NG IAATERIAI.S

Arrowheod Lwber Compmy....--....-.....-.....TUrner 4-7511 Dry Pine ilouldingr E lllillwork................YUkon 4-19O3

Geo.gio-Pocie< Worehoure.--.-.---.--.-.-..-.--OVerlond 4-5353

Inlqnd Lmbe. Compoy..........................--Tliniry 7-20OI

tqrler, Webrter & Johnron....-...--..-.-.--....TRiongle 5155O

SAN DIEGO

IUTTBER AND IUIABEN PRODUCTS

Inlond lmber Cmpny--........---..-..-.....,---GRidley,Ll583

South 3oy Lmber Co. (Los Angelerl..........ZEnirh 2261

Tqrter, Webrter E Johnron.-...--.......-..-..-.-.GRidley 8-4I74

Weyerheurer Cmpoy.........,.-...-.-.-..----GLen(ourt 9-1756

BUII.DING IAATEIIATS

Cobb Compony, T. 1...---,-----..----..----,-,-...BElmonf 3-6673

Unifed stote5 Plywood Corp..-----...,...--.....BElmont 2-5178

SACR.A'VTENTO LUIIBET

Berry Lumber Cmpony, Jock----.-....-..-.--.--Gllbert 3-2087

Blqck Dimond lumber Co..-..-,--..,,..---.Gl.odstone l-6571

Butler Co., Glen--------.,--....----------......-...----Hlckory 6-4917

Clqy Brown & Co. lReddingl..----.-,--.----CHeslNt l-5124

Hedlund Lmber Sqles----.----.-.-..-..-..-...--.----GArden 8-9O2O

Bay Areo

.

ATL POPAUN EPECIES . ATT ETZES

... the all new "VENTAIRE"

AtL DOORS ARE HOT PRESSED with Type 2 Ureq Resin ond Belt Sonded. Core conslruction is qn qll'wood grid, with 29 horizontol Ribs qnd 2 conlinuous Verficcls, spocing between Ribs is 2Vq". End roils qre 2V2", Sliles sre l3/t" qnd lock Block qrecr is 4x21". All doors qre guorqnfeed for one yeqr ogoinst delqminotion or defects in mqlerhl qnd workmqnship, ond will be reploced lN THE WHITE ONLY. Doors must be properly hondled, stored qnd seqled. All doors qre monufnctured in complionce with qll Commerciol Stondqrds requesfed.

...

Regol "RESPEC"

Commerciql Stqndqrds complied wilh ore: CS l7l-5O qnd CS 35-49, plus modern revisions.

The new, improved REDWOOD SIDING

BEVELOCK

A product of ROCKPORT R,EDWOOD COMPANY

Extraordinary features of BEVELOCK are its high adaptability to single wall constructionthe way this rabbeted siding interlocks automaticallygreater weathersealingfast applicatl6n-a55u1sd alignment.

illustrates interlocking f eature