ttltts Amazing!"

Everv Lumber Dealer should know of this remarkable new sel[' ing seryice to increase profits.tt

So said Mt Freil H. Indwis of theMerritt Lumber Yotils dt Reoihing, Pa., and Ditector of thc Notional Retoil Lumber Dealqst Associotion fiTHER leading lumbermen who have V t""tt advance copies of the remark' able upron Blue Book, which lr a part of this aervice, have been juat ae enthu' ciaetic in thelr words of Praiec.

"The rUpron Blue Book and the (Jpron Blue Print Merchandiatng Service conrti' tute the moet amazlng rervlce ever offeted by a building'materlel manuflctuttrr" raya another dealer-

The cost of preparing this aereice hag orceeded $1oo'o0o.

4O comblcteDaaileil Blue Prints!

Thcy repteaent nearly three ycaret wodr on the pat of several of A"merlca'o kadfng architcctr and Uprcn cxecudver. They anower evcrT gueotion that can cone up in connectlon with thc proper appllcatlon of wallboard.

150 Pages Weight 15 lbs.

Any good cartrcnter' byfollowing the Upron Blue Prlnts, can build Upoonized noons unsurttaesed in beauty by the 6nert of lnteriora to be found anywhere.

Any doubt ar to the artlrtic poaetbtll' tiea of Upeon Board wallo and ceiltngr will be dtopelled by an examination of the ah pagea ofreproductionr of photo' graphr, rcme in actud color, of LJpronized lnteriorr.They ahow the most elaborate ar well ar the more dmplertyler of paneltng.

Horlu To Use This Renwd<a'ble Sewice

To make the tIPrcn Blue Book Pro' duce maximum lalel and profito for you, It mu.t b rsQd ProPerlY.

The Uprcn BluePrint Mcrchondising Serricc tellr you how to reap the glcet tt benefit fiom the lnrrcrlon of thfu won' dcrful book.

Be sure n rea.d tlw next tlwee Foges

WARNING!

Ttte Upson Blue,P_rint Service ie an upson Creation. It is fully protecred by copyrlght, Do not be misled by attempts which may be made to imitate this remarkable sirfrce.

Anscrrers eeqy problnn that cctn conrc up in conrwctian with thc application of Wallboard- shou,s horp Wallboatd cart be used in the fuwst of lwmcs

Every progreeeive wallboard dealer will want to have the Upson Blue Print Senice. It le the kind of a sen'ice whlch has been needed for years.

Becauee of the magnitude of the task of manufacturing such a mammoth book' the first edition is neceesarlly small. 'First come, firtt sened"t' Delay meant that you may have to wait weeks or months to get youro.

We Repeat-

Perplexing probleme continually come up in applytngwallboard. Until the introduction of the Upson Blue Print Sendce there hao been lro au. thoritative Bource towhich conttractors could turo quickly for reliable infornation on this eubject.

Now, howwer, evety poesible pnoblem con, nected with the prcpef, application of wallboard

We Repeat-

Upson Boand has long been recognized as thc nearest'perfect wdl and ceiling material for the fineet of homee as well as for tlie modest cottage"

Hun&eds of fine, Upeonized inetallations have been made bycontractors following indivfd, ual plans opecially prepared by the Upeon Alcht tcctural Sen'ice Depatmene

The accumulation of theoe years of xperl cnce hae now been incorporated in the tJpoon Blue Book. Imagine what this means to ttre Upeon Selling Associate who holds the Upeon Blue Print Service Franchice. He is able to

The fortunate dealers to obtain copiee of the first edition of the upson Blue Book will find themselves far in the lead of compedtors. Car' penterE and conrractors are going to ask if you have it. It costs you nothing to find out about this revolutionary service-how you can obtain the Upson Blue Print Senice Franchise. Mail the c,oupon on page 4 of this inserl is answered in oneor moreof the Blue Prints in the Llpeon Blue Book. The dealer who has the Upson Blue Print Seryice Franchise will be able to render a een"ice to contractors and catpentert which will be reflected in hfu sales and prcfita not only of wallboard but of other building materials as well. the render a seryice to contractoreandhome,ownerr whlch has never been available beforc, and which only an tJpson Selling Associate can give.

It is simply another selling advantage that ie hfting LJpeon Selling Associatos head and shoulders above competitort.

Upson Board is tnrly tlne rwarcst perfect material for walle and ceilingo in the fineet of homes. If there hae evef, been anydoubt in your mind as to the truth of this $atem€lrt' ?tt crlm, inationof the upsonBluePrintSewice will give you the most convincing evidence.