THE CALIFOR}IIA LUMBERMERCHANT JackDionne,prbtkher

Incorporcted under ihe laws oI Coliloniq

M. ADAMS Circulctioa Mcncaer

I. C. Dioane, Pres. cad treag.; I. E. Mtrrtin, Vice-Pres.; W. T. 8lqck, Sccretcry Publighed the lst qtd lSth ol eoch mntb ct 318-19-Zl Ceatrql Buildiag. 108 West Sixlh Stre€t, Log Angeles, Ccl., Telophme VAadile 4585 Eltcrcd qs Secoud-clceg nctter Septenbet 25,1922, ct the Pct-Officc ct Loa Angeles, Cclilonic, udor Act ol Mcrch 3, 1879

Sirbscription Price, $2.00 per Yecr Single Copies, 25 cents edch.

LOS ANGELES,

CAL., MARCH I. 1939

r-tow Lumber Looks

B-uilding permits-throughout the West Coast continued l1 by 4.16 softwood mills totalecl 17l,64l ,OW feet; ship- to show a substantial increase in January, 1939, with permits ments were174,435,00Ofeet;and production was 154,386,000 from 91 cities in the eleven Western states and British Co- feet. lum-bia, recorcling a gain of 18.84 per cent over January, Reports from 109 hardwood mills for the week gave new 1938, according to the Western Monthly Building Survey business as 11,208,000 feet; shipments 9,358,00O ieet; and prepared by H. R. Baker & Co., of San Francisco. 'production 10,802,000 feet.

These cities reported ll,612 permits issued during the month with a total value of $21,984,306, compared with 9,083 permits with a total of $18,498,618 in January, 1938.

Los Angeles continued in first place in January with building permits totaling $5,879,992, and San Francisco remained in second place rvith $1,490,394. Oakland was third with $1,336,635, Long Beach fourth with 91,D4,525. and Seattle was fifth with $1,008,510. Other major cities in building activity during the month were Burbank, Pasaclena, Sa.n Diego, Berkeley, Vancouver, B. C., and Sacrarnento, all of rvhich recorded permits in excess of $40O,000.

The lumber industry during the rveek ended Februarl' 11, 1939, stood at 51 per cent of the l9Dlveekly average of production and 58 per cent of average 1929 shipments. Production was about 67 per cent, shipments about 68 per cent, and new orders about 60 per cent of the corresponding week of 19D, according to the National Lumber Manufacturers Association.

Reported production, shipments and new business were all less than in the preceding week, production shorvi,ng a loss ,of 6 per cent, and shipments and new orders, each a decline of 13 per cent. New orders were one per cent below the corresponding week of 1938.

During the week e,ncled February ll, 538 mills produced 165,188,000 feet of softu'oods and hardwoods combined; shipped 183,793.000 feet; ancl bookecl orders of 182,849,000 feet.

A total of 143 down and operating mills in Washington and Oregon, which reported to the West Coast Lumbermen's Association for the \,veek ending February 11, produced n,744,947 feet; shipped 81,483,889 feet; and new business was 85,809,859 feet. The unfilled order file at these mills stood at 327,%9,688 feet.

At the rate of cutting at the reporting mills, the entire industry produced 52.5 per cent of its average weekly cut during 1926-19D.

The California Redrvood Association for the week endecl February 11 reported production of 13 mills as 5,961,000 feet; shipments 5,995,000 feet; and ner'v business 4,&9W feet. Week end orders on hand rvere 35.6,61.0@ feet.

The Western Pine Association for the week ended February 11, 114 mills reporting, gave orders as 44,911,000 feet; shipments 51,484,000 feet; and production 30,220,000 feet. Orders on hand at the end of the rveek totalecl 175.057.000 feet.

Orders rvere 48.6 per cent above production and 12.7 per cent below shipments. Shipments were 70.3 per cent above production.

The Southern Pine Association for ruary 11, 138 mills reporting, gave feet; shipments 30,811,000 feet; and feet. Orders on hand at the enrl of 523,00O feet.

the week e.nded Feborders as 30,752,N0 production 31,648,000 the rveek totaled 78,-

Now-- 2 Gomplete,Sto eks

We now carry complete stocks ol USG Wectherwood lor your convenience at both our Los Angeles cnd Scrn Pedro Ycrds

Insulcrting Boqrd-Tile-Plank-Lcth-Duplex Board

Asphclt Coated Shecthing-Hcrdbocrrds

Some people like publicity, It's great ! They don't deny it. Some win it through complicity While others try to buy it. But some declare it makes them mad To read of their own capers, Mere mention makes them feel so badTHEY BUY UP ALL THE PAPERS. ***

Too often a building material merchant who has tried and failed to sell some fellow townsman a building job, is inclined to feel unkindly toward the prospect, forgetting that the custorner is NOT in the buying business, but that the dealer is in the selling business, and should charge his failure to sell to his own account.

*:k:t trf*

Give us this day our daily bread, And the fuel with which to bake it. We'll run this yard just one more year, And then, for God's sake,-take it !

My idea of foolish "J";r;"e is for a good-tooking girl who rolls her stockings to pay more than three bucks for a hat. Who sees it?

This is the home .n"*.olrrn o*n. This is the home so clean and neat That adds so much to the looks of the street That makes the strangers wish that they Could take it along when they go awayAnd the neighbors are glad that everyone hadA hand in the home the town built.

Disaster must have come to three customers of a retail lumber friend of mine. One of them said to him: "I'll pay you Saturday, if f [ve." He must be dead. Another said: "f'll see you tomorrow about that money f owe." He must be blind. A third said: "If f don't pay this week, I hope I go to Hell." He must be gone. 't**

The first skilled worker in wood that we have any record of was a guy named Bezaleel. Moses got him to build the Tabernacle of the Hebrews, which was made from gold, silver, and wood. Exodus says that the Lord filled Bezaleel with "wisdom and skill in lumber carving." !t,t*

A great man adds to the sum of human knowledge, extends the horizon of human thought, releases souls from the bastile of fear, crosses unknown and mysterious seas, gives new islands and new continents to the domain of thought, and new constellations to the firmament of mind.

The optimist looks at an American coin and says: "In God We Trust." The pessimist looks at the same coin and says: "I hope that thy redeemer liveth."

The optimist looks at his bottle of licker, and says: "It's still half full." The pessimist looks at the same bottle and says: "It's already half empty."

Some critical Englishm"" * .*Uned \pith saying: "Funny peoplg these Americans. They speak a language which they erroneously call English, and drink liquor which they erroneously call Scotch."

*rf:f

Big men never pose. They leave that weakness to little men who want to be thought big.

"r scratch the ground ;nJ;, feet" said the hen. "rf I do not find anything with one foot, I certainly shall with the other." *** rf**

I like the old story about Adam, although I do not vouch for its authenticity. The Bible says that the Lord brought all the animals He had created past Adam, and Adam named them all. A certain lumbering brute came by, and Adam promptly said: "f name thee elephant." And the Lord asked: "Why do you name him elephant?" And Adam replied: "Because he looks more like an elephant than any other animal that's been past here."

Said Elbert Hubbard: "You should use your reason to separate the good from the bad, the false from the true, the useful from the useless. Be yourself and think for yourself. And while your conclusions may not be infallible, (Continued on Page 8)

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(Continued from Page 6) they will be nearer right than any conclusions forced upon you by others. You grow through the exercise of your faculties, and if you do not reason you will never advance. We are all sons of God and it doth not yet appear what we shall be."

Broad-minded men -; ;. lor"*., for the benefit of the industry, understanding that eventually their affairs are irrevocably intermixed with the prosperity of the industry. Co-operation means enlightened self-interest, a broad, intelligent interest that brings about great good. To some extent we should work toward that end which discovers that in the end we are brothers, and that eventually the Golden Rule will become the rule of business. because everything else will have failed.

"My right and le{t *" "-""n"U. I am attacking in the center." This was the terse message of Foch to Haig at the Battle of the Marne which turned that battle of the ages from defeat to victory. In the present period of readjustment and revitalization, confidence will help more than all the possible artificial means, to hasten this country back to safe levels. Confidence will enable the building industry to carry its share of rebuilding prosperity. Confidence is the magic potion that changes rent payers into home o,wners.

Faint heart never won ,"O Ut**ds. The man who wonders if he CAN+eldom DOES. Self-confidence is the general manager, the pusher, the director, the master r-nind. It decides the thing that CAN be done, and spurs, and inspires, and drives the man to do it. It is the breeder of courage, the foundation of resolve, the stimulator of energy and o,f genius. It revels in competition, sneers at gifts, "pooh-poohs" the insurmountable; just goes along bullheadedly and does the things that fo'lks say can't be done. Ten fingers, one whole mind, one doubtrproof heart, and one good backbone, is all that man ever needed to do anything. Yesterdays are never as wonderful as tomorrows.

Much ado in tt " ,r.*"pln"l" iooo. the renewed effort to pass a federal chain store tax. It is a generally accepted fact that the chain stores flourish, but the real reason why is not so well understood. Most fo'lks think that mass purchasing makes for low retail prices that undersell competitors. fnstead, stock turnover is likely to be the big answer. Statistics show, for instance, that the average chain drug store turns its stock twelve times a year, while the average independent turns its stock only 2,3 times per year. With the same capital invested and the same mark-up, the chain makes more than five times as much as its individual competitor on this item alone. They can cut their prices well below those of the individual, and still make a good return on the investment.

The biggest lessons *" *"r" stores have taught this country are the virtues of turnover and cash discount. If a man carries a $5;000 stock, and sells $50,000 annually, he has turned his stock ten times and can beat the man with $10,000 stock who sells $50,0fi) a year, and absolutely murder the man with $25,000 stock who sells $50,000 a year, all using the same mark-up. He saves the interest on the difference in investment: saves insurance on the difference in stocks carried; saves taxesl and saves by having less deterioration of stocks. Besides, he always gives the custo,mer fresher goods.

He can murder nr, "or;n";tol, uy cash discount alone. If he turns his stock ten times a year and takes 27o cash discount each time, he finds at the end of the year that he has made 2O7o on cash discounts alone. It is said that in many cases where there are price wars, the man with a fast turnover and a brain for cash discounts has often sold for cost and gotten by, while his less agile competitors suffered sadly.