'thits,UIame 0n It

fI /ITH all the loose talk of recent years about the YY availabiliry of true White Pine, many buyers today question their ability to get the genuine article.

Dealers in many sections report a lack of confidence that is slowing up their sales of genuine'White Pine-one of the most dependable and profitable departments of their business.

To those dealers this announcement will be of special interest.

As the largest producers of genuine, old-fashioned 'White Pine, the 'Weyerhaeuser organization feels obligated to make known the facts, to build a new confidence in'White Pine and to share with you the reSponsibility of meeting your local demand for this wood.

To that end the Weyerhaeuser White Pine mills are now marking each piece of the better grades of 'White Pine with a species-mark "Genuine White Pine." From now on you can supply your customers with genuine'White Pine-guaranteed genuine at the source of production.

flere is a definite answer to the insidious whispering about the depletion of genuine White Pine. This service feature puts into your hands'White Pine of unquestioned origin and known qualities. It will allow you to handle your White Pine business on a more definite basis. It is a guarantee that protects you and your business.

]\ /TANY a dealer will see in this announcement a way M to open up his local pattern lumber market. You can promise.the pattern lumber buyer a definite supply of genuine White Pine for years to come. You can tell your customers that your \Mhite Pine is the genuine old{ashioned kindsoft, workab le, uniform, durable, and with the name stamped on every piece.

Your announcement of this White Pine ser' vicewill be just aswelcome to the contractors and home-Luilders who want $enuine White Pine for special outside uses.

The three big'Weyerhaeuser northern mills are manufactu;ing "rr"ty year millions of feet of the same identical species of true'White Pine that used to come from Michigan and farther east.

Idaho-a just as genuine as that from the Lake States ind NewEngland-has earned a splendidrep' utation throughout the Middle West and East. It iswelcomed everywhere as aworthy mem' ber of the true, five'needle White Pinefamily.

WeyerhaeuserWhite Pine holdings in both Minnesota and ldaho are adequate foryears to some. Here is definite assurance foryou and for your customers of a permanent and dglendable source of supply for genuine'White Pine.

TF YOU SELL White Pine locallv for pattern makI ing you will be interested in ourWhite Pine ad' vertising and service campaign appearing in such publicnrions-as the Saturdav Evenin{ Post. This campailFr lications as the Saturday Evenin$ io i-ro-.larl fn nrnmnfe lr,zzr.lncal seles of White Pine.

From now on Weyerhaeuser Idaho ehipments of gen' uine White Pine in all grades No. 3 Common and better eutfaced will be ep-cies'marked as shown in the illuetration at the top ofthe preceding page. From the 'Weyerhaeueer Minnesota mills all surfaced Selects and'Shop willbe species-marked and the species'mark is intended to promotegourlocalsales of White

It was prepared to helpgoa. Drop us a line requestin$ ^^^ioc nf fh.o. o.lwerfisemenfs- addressin{ Weyer-

The'Weyerhaeuser'White Pine produced in laho-a White Pine that is in every respect respect copies of these advertisements, addressing Weyer'

haeuser Forest Products, St. Paul, Minnesota.

The next time the'Weyerhaeuser representative calls talk over with him the subiect of White Pine. You will find him eager to help you put your local White Pine business ott a better, more definite basis.

will alsobe applied to all Cloquet shipments of No. 1 Qenmon and No. 2 Common surfaced all White Pine when so ordeted. Rough lumber in either Selectslor Shop ca- also be secrrred speciee,markedwhen so spec' ified from either of the above producing districtr. No extracharge will be made for this service.