THE CALIFOR}.IIA 'LUMBERMERCHANT JackDionne,pfilishc"

LOS ANGELES, CAL, MARCH 15, 1927

Advcrtiring Retcr on Applicrtion

Spring Season Shows Improvement in California Situation

Tbe heavy rainr that have drenched California from San Diego to the Oregon line may not have been overpleasing to tarists, but its re*ultr on the buriness rituation in Cdifor' nia are already mking thernrelves felt in a way that promiree much for the year.

Thin$ AR"E a little better in the lumber business in every part of Californie. There ir no trernendous improv_ement, Lut there ir a very much better feeling in the rnarket, lumber IS being rold in better vohune than recentlS there ARE many men in the wholeeale lumber garne who will tell you gleefully that in the lart hpo weekr THEIR ralee have picked up worrderfully, and there IS a definite feeling that we have a good open searon ehead of ur.

Asriculturalv. economicdly, and indurtrhllv California looks good. Tterefore it rhould promire well for the building inilu*ry. And it DOES. The retail lumber buineee in the great Lor Angelec territory lookr better than it hac at atry iime in two years, and if the retail gam€ prospen in this territory, the lumber industry of the etete will prospef, gener- ally. Tbere is more harrnony among the dealerr of the L. A. district, and lerc viciour price.cutting than hat been seen in a long time. If every retailer in Southern Califormia will keep hir head and hir backbone, we will have a bully lumber year in this territory. Nonthern Californie looks good and promises well Much depends on Southerrr California- tf IT is demordized, 6e rtate is likewire, eo the preeent improved dtuation in the South makee everyone feel better.

Ar far ar tte wholenle Fir price ir concerned, there ir no great change, the chief difrs.ence betrreen the rituation norv and two weekr aSo beins that tbey ere getting t[eir asLing price for quite a nurnber of item^s, wherear in the recent past they have arked tte price, but could not sell. Take 2x4 No. 1, 1x6 No. 1, and rmall rough timberr for inrtance; allof there are etronger in demand and getting the arking price, rvhich isn't ro bad. No. 3 Common ir rcerce and rtrong, tte selling price behg up fully a dollar of late in Southern California. 1xl2 ii still plentiful and wavering in price.

There rhould be a better Fir market tihirty dayr fro,m now than today. Spring ir goiog to improve thir demand without a doubl

One of the intereeting pharer of the rituation is the fact thet $e Redwood folks who sell Southem California are all grinnins. We said in these columnr reveral times of late that thie war going to be a Redwood year. It IS. The de' mand for Redwood in Southern California ir going to be much greater thir year than any time in the last three yearr. Ar a matter of fest. Redwood rank in the trowh of thc wave in Cdifonria donrumption. It war hard purhed for rtanding room in itr own home territory. Bt* with the wildnets gone from the building garne, quality materialr again being given rerious consideration by builderr, and with thc renrewed efforts of tte Redwood folkr themrelver to reingtate them€lver in thh own home market, there ir e cwing back toward an improved Redwood dernand. Evcry rigtr pointr to it. One thing that b helping ir the €lrormout foreign demand for Redwood tier, which is taking a tremendour arnormt of comrnon lumber out of dornertic competition Australia, South America, and Central Anerica ere eating up Redwood ties.

Redwood, too, ehould improve in the ncxt thirty days.

A little braine, a litde ranity, a little co-operation, and we are going to have e grod lurnber year in California. LET'S ALL HELP.

Durins the month of Febrrnry, 61 cargoer of fir lumber anived at Southenr California ports carrying 99,130r(X)O feet. Cargo anivals for the sarne montt in 1926 ruere 1O5r760r(XX) feet Seventeen Redwood cargoes arrived in Southern Califomia durins February carrying l2r(XX)r(X)O feet, an increare of lr2(X)r(X)O feet over Febrrrary, 1926.

Loo Angeler building pernrits for Febrrrar5r were $7r574r354.OO, nearly e nillion dollarr below the Febrrnry 1926, figrner.

The amount of hmrber at San Pedro ir le* than f0r(XX)'(XX) feet, a litde lear than ha^r been at the doclc.

Telegraphic report from San Francirco rumr up the cargo market ar follorw: There ir a mush better tone to Commonr witrh not much change in Clearr. Inquiriee ere good, particularly indurtriab. There ir not much unrold hnb€r b€ing chipp€d. With the rail market, tfie weatter har held up building and ttc yarde have not been able to make delivericr of orden on their filel, but with ttre continrntion of the gpod weather of the part week thc martet rhould rhow gral in' proveln€o.L All yerdr are reported to have plcnty of brniners on tiheir bookr and an advance in price ir looked for on Commonr and hth.