riADurable Floorirg

That Looks Like Hardwood

'Weyerhaeuser Pacific Coast Hemlock

Flooring sells fast and repeats

A BRAND oI softwood llmring that gets praise lrom ,{ \ three such difrerent points oI view as that oI the speculative builderrthe carpenter and the homeowner makes a first-class specialty lor the lumber dealer.

Andilyouhave beenaccustomed to thinking oI solwood flooring as a routine item not open to much improvement, just talce a look at some oI this Weyerhaeuser Pacific Coast Hemlock Flooring.

It is improved flooring made on the highest type oI hardwood flooring machines, perlectly finished and so closely resembling hardwood in appearance that it is mistaken lor it by many.

Tothe man who doeffr't know any Hemlock but that lrom the Eastern states and the Lake region we say: Pacific Coast Hemlock is an entirely difrerent wood. The coast variety grows to great size. It produces a large amount oI tough, straight grained, fine, even textured wood. This wood is not harsh or splintery. It works readily to a square edge and it wears evenly.

The Weyerhaeuser improved methods oI seasoning render it immune to anytendency to \ilarp.

II you are looking for something different ae a leader, something better that will make satisfied cuetomers-inveEtigate this flooring now. It is available to dealers everywhere through the'Weyer' haeuser Representative.

'Wqcrhrcur Prci8c Co* llolck Florinr ir !t/16' thick by z X' Ircc. It om both rslth end meching rad utthout cad nrtchtng. Both typcr an nillcd with the hollow brck. Tha hi:hat gredc ol thir llmriag ir Lnom u "B rnd Bctter Edgc Gnil." For la xcrilg w or wherc e rtill lowcr priccd f,ooring ir untcd it ir rlo nrde in thc grrdcr ol "C !'litcd Grrin."

Thc ooorliig cona in a.il ecurc buadhr, crch oc bcdlg u'iltnctivc lebcl la colijn which tbow the mm..ih.W.ycrhrw Brud. &o grdc ulud tbc mdc-urL

Thtr lloorl4 ie muulecrrmd by WcyqhrcwTim' bq Compaay ud ir obtriaablc ia mind ar ordo diret Irom tho Wctcrbreld Milb rr Evcn, Wrhirgtoa, aad Sroqurlnic FeUr. Wrrrhiagrob, u lon eat oI thc thm Wcycrhrcwr Dindhd[g Phatr rt Baltinoa, Potorcuth.R.l., ud Mimtr Tnartrs, St PeuL

Vcycrbacasci Pacific Coast Hcmloch Flooing is anotbct feetarc of theVcynbaet sct

Phs-a baying adoantage tbal bmef*s eoery dcalera$o sscs ih .4sh tbe Vqrerbae*scr.*tatt

T7EYERHAEUSER SALES COMPANY, Distibuto* ofVeyethaeuserForest Products

MINNEAPOLIS

Bldr. PITTSBURGH

General Ofice: SPOKANE, VASHINGTON (Brencb Ofrcct ST.PAUL CHICAGO TOIIDO

2563 FranLlinAve. 2osSo. LrSrllc St. rrr3 Sccond Net. Arok Bldg.

PHIL/\DELPHIA I\TE'V'YORK BAI.TIMORX PORTSMOUTH

(Contnucd from pagc 16) tract thc sced thc moirhrrc must be drivcn off, then tlrc cone scalcr contract unclcr moisturc loc! and the recd can'bc easily txtractcd. Thc kiln is conrtructcd with a r:apacity of forty-two two by four rirc scrcen trayc, two inchcs dccp. Thc concs :rrc eprcad on thesc trayr in onc laycr and the trays arc put into thc Hln and the door tightly closcd. All vcnts arc closcd and the elcctric hcatcr startcd. Aftcr a fcw minutcs thc vcnt, or draft is opcncd and thc motor fan turncd on The.fan ir cightcen inches in diameter and blows a steady fow of air orrcr thc hcater which warms the air to a te;mperaturc not to exceed ninety degrees Fahrenheit. This typc of drying approaches a steady wind of a detcrmined tcmperature. If the Liln is charged in thc morning it rnay bc opencd trcnty-four hours later.

On opening thc kiln the conee instcad of rcdwood sccd. Ncvcr ba{orc has cuch an ordcr bcen fillcd and altho latc in rtarting their collection wor\ whcn thc last concs were harveated Dcc. lsth, 20,500 pornde had bccn gathercd. This large hanclt, of over ten tonl of conca netted appro:imatcly 2300 pounds of clean rcdwood secd.

What do you do with so much sced has been aeked? Two ycars ago wc rhippcd rcdwood secd to New Zealand to bc uscd in thcir afiorcetation mov€ment and this ycar vcry closc to a ton of sccd was necdcd to fill their program of plantings. Thc balance of thc seed is absorbcd at the Union Lumbcr Company Nursery, where in order to raiec 1,500,000 eecdlings pcr year ovcr 30,00Q0(X) secdr must bc sown

In late winter and early spring thc nurscry is a busy pliace, for in a bricf time the rccd that will producc the ncxt wintcr's crop.of trecc must be sown. The ground is deeply plowed and carefully worked so as to insure lct intcrvals. A rtandard rccdbed row h forty-eight fcet long and four fect widc, madc up of four twelvc foot bcda. A moulding of one by two inch matcrial is put arormd thc bottom of thc stakes and the eoil rurfacc raked. A scrapcr notched to run on thc moulding is pullcd along thc surfacc by tro mcn" ons at either end. Thia makcs thc surf,acc of thc gcedbed pcrfcctly lcvcl and thc operation of rowing is ready to procccd.

Knowing thc,rlumbcr of recds pcr poun4 numbcr qf viable rccdr to tte pound, with a sct numbcr of potential trees in rnind the nurserymcn wcigh a dctermincd weight of sccd to bc sown on this arca. The sccd is sown broadcast, just as a farmcr would sow wheat secd. Treatments of various kinds arc used to prcvcnt the appearancc of a serious fungus diseasc known as damping ofr; or to cradicate weeds certain ctrcmicds are udcd. Thcse solutions are sprinklcd on being a grccn col,or arc brown and hlvo opcned cgneidcrably. In opcning, the sccd, rhich ir found bctwccn thc cone rcdcs falls from thir position and is caught on the v'irc lcrccn, ttrc mcsh bcing so rmall that ru>nc fdl thru. In ordcr to gct all thc sccd fr,orn ttc concr thcy mult bc put in a *rakcr, a largc bor with four ridcs scrccncd and the cndr rolid, with e ehaft throuch thc middle. Vigorous rotation and abrupt rtopping of thc shakcr caugc tlrc concs to bc ioltlcd about" cauling .any sccd atill rcmaining bctrecn the conc scalcr to bccomc diglodgcd. All sced shakcn from the concs is caught in thc bottorn of thc dcvicc, bcittt carried tlrere by a natural slopc of canvaa rhapcd around thc shaker which acts as a funnel in divr:rting thc loose cccd to a common ccntcr.

Thc sccd ii put thru tcrecns, rcmoving loreign materids and tlcn rtored in eir tight coateinerr, runally fivc gallon oil cena fittcd rith rcrcw topa Thir part tintcr thc Union Lunrbcr Conpany forcrtcrr .rerc c,otrfrqrtcd rith a Droblcra ncver bcfbrc cncountcrcddlcctim of tll ntt thousnd poundr of grccn concr from rhich drcy bopcd to Grtr.ct rlightly ovcs I ton of cl'een cood tilth. The reedbcdr arcas are laid tbc secd as it layr on thc goil surfacc. 6ut and stakes two reet long are drivcn at t"rll""i:::r*"8":"f;?Tf"*3,il::u"r$.i rcraDcr one fourtt of an inch narrower than thc hrst is uscd, pullcd by tro mcn and -a laycr of rand onc fourth of an inch thicL .ir cvcnly dirtributcd on ttc rccd. Sand plnyr an iniportant part in the germinetion of thc tcnder recdr, it prcvcnt! a caling and-hardcning of thc roit, brcals capillary risc of watci and her a rlight tcndcncy to incrcarc roil rarmth. Thc rccdbcd row! arc thcn covcred with lath lcracns !o at to cxcludc full sunlight. Thir approachcs morc cloecly the naural conditionr that lecdlings tould cncountcr in the woods. After thc rccdlingt are five or six monthr old thc strade frarncr arc: rGmoved, thc rcedlingc then rcceivc full sunlight; arc hardened by it and arc thcn. rcady to be takcn fronr thc rcedbedr end trrnlportcd to thc planting titc.

Shozting Reilwooil seeilling one lear olitr from secd. Note balance bctueen top grouth and root deoelopmcnt, an essextial characteristic brought out by frr.rser! practice. Redanood cones,and seed. Note size of concs and seed.

All productr of nehrrc vsy in vigor, nothing is dsndrrdizcd; ro it ir rith thc rccdlingr grorn rt e nuracry. Sornc arc abovc .ycr.gc in hcight end root dcvclopncnt, othcrr bclor norrnrl Lilting thc trccr fron (9ontinucd on p4gc 2i2)

(Continued from Page 14)

Every Worth-While Product Has ItS

RightfUl USe chaser WAN-T an auiomobile but how much is being done

Every_thing_is being done. to make the prospective pur-

One of a Series of Timely Talks on Sales and to make him want a home ? Everything that skilled financiers can devise is being worked out to make it easy, for Merchandising Methods ;h;p;haslr to buy an-automobile but what is being done

By \ltf. H. Upson, Jr.

to make it just as easy for the newly married couple or any ' \,/ OU wouldn't thank your doctor for one else to buy a home? I nrescrihino naric-crecn fne . ha.,r_

Jlrst tor marrreo coupre ' \,/ ou to buy a home?

^r,.^ha6 nrnrrirrpc f prescribing paris-green for a head-

As a merchandising possibility the sale of homes provides the most extensive ;{ il;;I#. i-"fa it"t .rvas evir avail_ ache just because some manufacturer abie to any industry, f"f rt"tistics show that up to the had told that doctor paris-green was good present time the suriace has not been siratched. for pain.W" frequently- talk about the "saturation point" h.aving It is almost as foolhardy for dealers to been reaclied in- lumber with 45 per cent of the population bbor under the delusion that they are living in rented homes ! We often blame other people for buying automobiles or .oJhe.r rnodern luxuries'while we just- sellin-g me,rchandise' Just mere back our own car out of the garage to drive down to the products like wallboards, roofing, cement, corner to get a cigar ! Have we forgotten that the other or lumber ! fellow is'going to do the same thing that we do-that he That conception is wrohg-not mere isn't any_ -difie;ent than we are-that the same influences products. That is not what we a1e ,sellthat.work on us are-w-orking on him and that if he wants ing at all, whether merchant or manufac_ a thing badly enough he will always find a u'ay to get_ it !.

And"ttrat is all thire is to this story of homi'o*nErship.

First of all it then merely becom6s necessary to make We must sell what these materials will do for the buyer. people WANT a home-to become conscious of its advan- Modern merchandising truly means Service in the fullest lages-to sgueeze the sentimental generalities out of the sense. question and get it right doyt-n. to u.nderstandable common ,,Service means that we must tell the buyer how and sense, hard pan facts so vivid and impressive that they will make the fellow who lives in a rented home constantly what the product will do for him-how.and where he should conscious of his a.n"ienciis "r " f"*ily *"" ""O a citileri. use it-what its qualities are-why he should buy it.

Just the moment he finds out that he-is being set'apart as' Modern merchandising, in fact, means selling'contenia renter, that he and his family are missing some of _the ment, happiness, and consumpr-satisfaction. really big things. in life, that home ownership entitles him For the consumer gets his profit from the satisfaction he to take on a position in the minds of other men such as he never occupied before, that it influences almost every hu- gets out of the product just as the dealer makes his profit man contact, ,..rr." 'ptJ"r.tt".r t"r nim i":itr. *ly .;t out of the difference between cost and selling price. So business, credit, friendships, employment and civic con- neither you as a dealer-nor your consumer buyers-are tacts-just that moment he is going to step out and begin interested in wallboard, cement, or plaster as cold and fg m.ake arra.lg.gmglts to buy a home and it rvon't take technical products. They are interested in what the pro- him long to do it either !

If the-automobile people had been content to permit the ducts will do- for ,!hem' WAllf to a.""rop oi lti o*r, accord how many iars would Every worth-while product has some uses for which it is have been registe'red in 1925? If the industry'stopped ad.- particularly well adaptbd. If it has ho good uses, the prodvertising today how many new cars would be sold in 1926! uct has no value. If all efiorts to create d-emand were eliminated how long

The dealer should kn<yn, these rightful uses. He should could the present-day automobile production continue ? Generate the same amount of energy around the subject have the courage to recommend one brand or product over of HoMES ! Build the same kind oila background-keep another for specific uses evcn though the manufacturer may it up as continuously-blanket the nation i'ittr it-tceei "claim the universe" for his products. The dealer cannot it before the eyes of every person as constantly and as in- plead ignorance of the qualities or uses. For customers telligently as automobiles are presented today and try to presume the dealer to know, just as the patient presumes figyreoutwhatwouldhappen'-- ?. i. . i, thedoctortokhowthatparis-greenisnotagoodcurefor Attack the nation's renters with a barrase of indisputable facts such as are available on the suulect?n'i;; p;;;;ly headache' rekindle one of the deep-rooted instincts of every noi-it Moreover, the dealer must not forget that the people of man and woman-the desire for a home. Not 6nly that his town have confidence in him. He therefore owes a duty but you will immediately influence just as many home own- to his customers ! ers, wh.o. are already familiar with the long_ list of home- He cannot afford to sell any pro{uct for some use when lfl"ii:.1".,b^1ttl:^f:^"if: "!1lr the most casual there is another product in his store better adapted for that size-up of the situation discloses the fact that the field for o.* tio*." i; il;;; fertile among those who already own use. He must realize that "every worth-while product has their own as ii is "*orr! tft. OSffi,OOO-i"ople who do not. its rightful use" and sell the right product for the specified

And so in these hectic days of continually decreasing de. use. mand for lumber-when the industry- is pledged to an in- For example, the Upsoh Company can unhesitatingly say tensive trade extension program-peihap-s -there is a pos,s-i- that they know of nothing better than Upsop Board for bility that this all important question of home ownership will come back into its own. And when it does we shall walls, ceilings, or partitions' It is a splendid insulator' rt not worry, fot:m"try Jrears to come, over the question of can be used in the manufacture of many different products. demandandresultant-profits.Ifalltheforces.interest€dItiswelladaptedforreclaimingwastespace. in the subject of home -building could be marshalled into There are legitimate ahd rightful uses, among others, for one immense army-if but a small portion of the money Upson Board and deaterS are justified in recommbndipg it

(Continued on Page /7) for those uses.

(Continucd from pagb 20) the sccdbcds is accomplirhed by ure of rhovcb, lootening thc dirt from the roots and thc trccr pulled out by hand. They arc taken to the sorting shcd where thc trecs are gortcd into tso clasrer; trccs having good top growth and a dcnse latcral root Eystcm arc sortcd from thc weaker oncs. Thc rccdling are put up in bundlco of fifty, thc largc trccs rcnt to ttc planting ritcs and tfic small tree! transplantcd in the nursery. Aftcr thc sccond ycar thcec tranrplants attain suficient size and root growth to be scnt to tte field.

Packing of the trecr for ficld rbipmcnt is an opcration rhich must bc attendcd with carc and skill. Two ropcr, nailcd to two cleats twclvc incher apart is firrt put in thc packing frame and a stout piece of burlap thirty inches widc and rix fcct long laid on thcm. A laycr of mors is tfren put in osr which thc burdlcs of trccr arc placcd. Thc bundles arc 8o arrangcd ttat thc topa arc turncd out and thc roots turncd toward tbc ccnt€r. Moss ir chinkcd in bctrccn thc bundlec, excluding air end giving the rootr the necded moirturc to prcvcnt thcir drying. Thc bundlc is built up in thir manncr until (Continued on pr1ge 24)

THE BIGGEST VALUES IN HARDWOOD FLOORINGS

RIGHT FROM START TO FINISH

Timben Clrcfully SelcctedRough Lunber Air-Curcd One YcarThcn Thoroughly Kiln DricdScicntifically Manufactured,-

It Protects Buildings From tfie Dampness and Cold of Winter

An investment in a few rolls of Moistite will give you some very valuable selling points and enable you to meet cornpetition of other insulating papers that are now on the market.

Architects and builders realize the many advantages afiorded in the use of Moistite for building and lining purposes.

It is exceptionally strong and is uaed in large quantity for ingulating buildings against sound, moisture, cold of wintcr and heat of summer.

Moietite ie easily applied to all exterior finishesundcr stucco, under brick, under shingles, and under rustic.

It Insulates Against Sound and Keeps Out the Heat of Summer

It does not gtick to the roll. lt bends readily around sharp angles and is otherwise eaeily handled.

The sound-deadening qualities of Moigtite make it an ideal paper for sheathing and lining purposes under hardwood floors.

Invest in a few rolls of Moistite. Keep these few rolls turning and you will have a very fine and profitable commodity.

Moistite is a recognized insulation for building and lining purposes. Any of our divisiona will be only too glad to furnish you with complete merchandieing and advertising dealer helps.

(Continucd ftom p.gc 72) thc dcsircd number of trces, usually 1000 or 2(X)O is reachcd. Thc two ends of burl,ap, projecting over thc sidcs of the packing framc arc brought togcther and wtappcd around a binding clcag e piecc of onc by two by 30 inch pinc. Thir tightens the bundlc, but not suficiently to kcep ttrc trces in place ro thc binding clcat is inierted into a notched block attachcd to a lons lcver. By turning t'hie levcr the binding clJat continues wrapping thc burlap, causing enough strarn to paft the structurc of the burlap if thc opcrator does not use good judgmint. When tte dcsircd strain iB rcached thc cnds of thc rope are brought together and tied and the bundle is rcady to bc removcd from thc packing frarne. The resulting bundle of 10O0 or 2(XX) trces has the tops in cithcr di- rection with the roots in the center with su6cient rnosr arourid them to prevent dry- ing for a pcriod of two or thrcc-wcckc.

Planting crews rcceive thcsc bundles of treee rithin two or thre day* A crcw usually conrirts of twclvc mcn, equippcd with e planting bag, capablc of holding 200 to 400 trecs and a planting mattoc& with a bladc geven inchee long and three inchct ryrdc. Bcginning at tht bottom of a gulch thc men are cight feet apart, or appiori- mately so. A line is dctcrmined, usually run by compasr and this linc one man follows. planting a trce approrimately every cighi fcct. The man to his right continucs up ttrc hill pl,anting his trees evcry cight fec[ and cight feet from the first man. Numbcr thrce man continues as numbcr two. At no timc is the man on the right ahcad of thc plantcr on his left. This causcs a diagonal align- mcnt up the hill and prcvcnts the man from thc extreme right crowding to his lcft, which keeps thc linec fairly etraigbu

Whcn thc crcst of thc hill ir reachcd numbcr twelvc man acts ad guidg following a linc cight fcct from thc rbw lie plantcd ae he camc up ttrc hill Thir rcvcrrcJthc dign- mcnt so the men to hir lcft should ncvcr gct ahead of hirn lcst thcy have a tcndency to crowd, ttrus causing jogr in the plantinC arrangement,

Rcdwood has the ability-it is one of thc fcw conifers whiclr has-to reproduce by sprout or sucker growth. Invariibly wheo i tree-is,choppcd thc parent stump produces hundreds of sprouts. By natural growth thc weaker slrrouts arc killcd and a iew of ttre

(Continued on pagc 26)

Redutood cut oaer land about sir years after logging, Nature is trging to repair but is not entiT,ely-complete. Seidliigs are plant- ed so as.to supplement tlte fail areas and mabe the area support the marimum ht the sltortest ftossible time.

For 22 Yearc

..CHICKASAW BRAND'' OAK FLOORING her beccn a rtandard of Gmde{uality-Manufacture

Manufectued By

llemphis Hardwood

Floori ng Go. trtemphis, renn.

Wert Coart Reprecoltativee

C. J. LAUGHLIN

627 Petroleum Securities Bldg. Loo .dngelet

GEO. C. CORNITIUS

Amer. NatL Bank Btdg. San Francirco

SAMUEL R. NORTON Hcnry Building

Portland

II(ITBEER & GANS(lil

Qualtty

REDWOOD stilcE t863

SAN FRANCISCO

Mcrchentr E:changc Building

Kcarny 5l)Z

LOS ANGELES

Prcific Muturl Building

VAndiLc E792 - TUckcr Z6Bt

EUREKA lYhcu in Humboldt Countn Virit Our Mitl Sccond rnd M Strcctr, EurcLr

Metnbers Californio Reduood Associo,tion

H. P. Dixon Presldent, Millwork Instltute of California

election of officers in this organization proCeeds like an Alphonse and Gaston party.

Three years'ago th€ South insisted on having a San Francisco man as president, persisted to the extent of getting all wrought up over the afrair. They had their. way about it, too, and their choice, Harry Gaetjen of 'thc Empire Planing Mill, San Francisco, proved a wise selection. He had the millwork industry back of him to a man and his progressive work puts the organization into Mr. H. P. Dixon's hands in shape to do great things.

The North and South combined in the choice of a president to lead the Millwork fnstitute of California at the convention held in San Francisco Nov. 19th and 2fth when H. P. Dixon was elected to hold this position for the coming year. Politicians of thd state may differ in choosing officials from their own locality, but not millmen. In fact

(Continued from page 24) vigorous ones survive this competition and will producc merchantablc trces after fifty or sixty years. Thcn why rcforcst? Thc arca never did support all thc trccs it was capable of growing. Actual count of thc number of redwood stumps per acre show fiftcen clumps of sprouts. There arc broad spaccs bctween these clumps supporting only grass and hcrbaceous growth. These are thc places whcrc thc tiny-rcdwood scedlings arc pLantcd, with the idca in mind that in fifw or sirty ycars therc will be porsibly 20'0 treei lrcr acrc. Straight arithmctic ihows us that if thc area werc free of any crowth it would be nccecsary to plant 680 irdcs pcr acrc, whilc with naturc arsisting with lhc sprouts alrcady on thc ground man plante about 500 trces pcr acre.

-Mr. Dixon is an old hand in association work and we can expect things to happen in the millwork game under his leadership. Just what his initials, H. P., stand for has caused considerable comment for he is called so many pet names that his real given names are known only to his confessor, if he has one. His associates call him High Power Dixon, because they know; his erring competitors interpret H. P. to stand for High Price, because he seems to get the business on that basis; but his buddies call him Percy. Imagine it ! They call him Percy because the fat boy is called 'Slim."

The best wishes of all millmen are with Mr. Dixon; and their support, too. Do as well in the future as you have in the past, Percn and the millwork industry will remember you always.