Manufacturera of Douglar Fir and Port Orford Cedar Sawmille, Marchfield, Oregon

Dirtributing Plant BaY Point

Annual Production 200,000,fi)0 Feet

GENERAL oFFICES :'H,3*i:::'?li"

Loc Anseler Office, ff":t:t'i:BTf".

(Continued from Page 21) that is now being spent to advertise materials could be directed into a fund to advertise homes-if the lumber industry talked less of boards and more of the things that boards can do-then many of our problems of demand would vanish over night and there would immediately ensue a period of prosperity for the lumber business that would surpass any previous period in its history.

But a national consciousness of home ownership is never going to be possible by inducing other industries to cease iheir activities in the direction of creating demand for their own products in order that there may be less competition for the dollars of the consumer. Modern merchandising organizations aren't built that way !

The only way to meet the condition is to fight with the weapons that have brought the condition about. To generate a national consciousness on the subject that will direct the thought of mankind back onto the subject of home ownership and its untold advantages to family, comniunity, state and nation.

The Weyerhaeuser organization has, for a long time, felt that the lumber industry as a whole should champion the cause of home ownership. That the lumber industry should, without becoming in the least abusive, point an accusing finger to the man and woman who indulge in all the high priced luxuries of the day, who do not provide their family with a home-the first duty of every rightthinking American citizen. In short, that the lumber industry should go out and battle for the home-building dollars that are being lured into extravagances.

The Weyerhaeuser organization cannot undertake this task for the whole industry. It has, however, decided to start a vigorous newspaper campaign in a limited nuryber of cities in the hope that others may become awake to the necessity, and that in time lumber will again get its share of the nation's budget.

Some of these advertisements are reproduced in this issue of the Log but, of necessity, must be reduced to the point where reading the copy is more or less difficult. A portfolio of the first four advertisements will be mailed upon request to anyone who may be interested in the sub- ject. The advertisements we feel require no explanation or comment. They speak for themselves and will demand thoughtful attention in competition with any other appeal that is now being made for the American doliai.

..HOLDS AS MUCH INTEREST AS FIRST ISSUE''

Your publication still holds as much interest for me as its first issue did. I feel that some of your "preach- ing" is beginning to take efiect in a b6neficiil way.

May you live long to preach with unquenchable ardor qnti! you have carried the gospel to ihe hearts of all California lumberdom.

Cordially yours, H. C.