The California Lumber Merchant - March 1954

Wc honcjir-- oni5r lirr: ior-. rlltrclr. Caljfornia umbcr--ki n-clriccl !ugdr orne, por.rcrcscr l-r nc urnitc fir, douqlos fir o|. incensc cedar-surfacecl c,r r,1;11il A phone ra TWX messdqe, or ic i ic r- w i l i h ('r'i'c \/.r

iirc r ruolii)' r','i'cn rti,,'rr-c in lii n drco ycu ordcr stariir-or-pcncl,:ros.r

ttDo'it')rourself" \{ave \{ill zoom yourWeldwood sales!

Growing enthusiosm for reol wood poneling in the home goes hqnd in hond with mounting "Do-il-yourself" trend.

The butcher, the baker, the tally sheet maker, they've all become week-end carpenters. Never before has there been such a marked trend to self-accomplished projects in the home.

There's a big swing to the use of wood paneling in the home, too, because more and more people are being sold on the fact that no other type of wall covering material can match the natural beauty and self-evident quality of real wood!

UPGRADE YOUR PROFITS. The situation presents a perfect opportunity for you to raise your profit per unit sale. In fact, when you sell Weldwood paneling

your profit very often exceeds the cost of other types of solid wall covering materials.

When you promote the sale of Weldwood hardwood paneling, yours becomes the prestige yard. You invite repeat business.

WETDWOOD HETPS YOU PROMOTE THE SALE. Weldwood advertisements appear month after month in Ieading consumer magazines which are read by millions of interested home owners. The beautiful Weldwood paneled interiors shown in the advertisements suggest new "do-it-yourself" ideas to these many readersyour potential customers.

CAtt YOUR WEI-DWOOD SATES REPRESENTATIVE NOW! The paneling is immediately available at any of the United States Plywood or U.S.-Mengel Plywoods distributine units shown below.

UNITED STATES PTYWOOD CORPORATION

Phoenix, Arizono

Alpine 4-3143

Son Diego, Colifornio

Moin 5O78

Los Angeles, Colifornio

lOson 8-3441

Son Froncisco, Colifornio

.ATwoter 2-1993

Fresno, Colifornio

FResno 2-3195

Socromenlo, Cqlifornio

Hunter 6-2891

Portlond, Oregon Broodwoy 0432

Seottle. Woshington Alder l414

Spokone, Woshington KEystone 9391

Ooklond, Colifornio

TWinooks 3-5544

Culver City, Colifornio

TExos 0-5666

Glendole, Colifornio

Cltrus 4-2133

trAKE YouR LUMBER yaro "Wood Paneline Headquarters'' for your neighborhood. Be sure you have adeguate ruppli"s of Weldwood paneling on hand or on order.

llE lN YOUR tOCAL ADvEnItStNG with Weldwood's national coverase. Free newslaper mats are available. Display proofs of Weldrrood full-color adlertisements.

wELDwooD HARDwooD PANEHNG is guaranteed for the life of the installation. The guarantee has tremendous sales appeal. Include the guarantee in your advertising.

OI.E MAY

THE CALIFQR}.IIA LUMBERMERCHANT

JackDiorne. fuilisllrru,

How Lumber looks

Ltrmber shipments of 524 mills reporting to the National Lumber Trade Barometer were 0.1 per cent below production for the week ended February 20,1954. In the same u-eeli new orders of these mills were 13.0 per cent above production. Unfillecl orders of the reporting mills amounted to 36 per cent of stocks. For the reporting softwood mills unfilled orclers lvere equivalent to 23 days' production at the current nrte, and gross stocks were equivalent to 60 days' productiorr.

For the year-to-date, shipments of reporting identical rnills r'vere 2.0 per cent above production; new orders were 8.3 per cent above production.

Compared to the average corresponding weeli in 1935-1939, production of reporting mills was 122.3 per cent above; shipnrents rnere 91.7 per cent above; new orders were 117.7 per cent above. Compared to the corresponding week in 1953, prodttction of reporting mills was 6.8 per cent belor,r.; shipn'rents \ ''ere 12.7 per cent below; and new orders were .5.2 per cent belorv.

The \\:estern Pine Association for the week ended February 13, 121 mills reporting, gave orders as 74,81J,000 feet, shipments 65, 357,000 feet, and production 60,724,000 feet. Orders on hand at the end of the week totaled 211,850,000 feet.

The California Redwood Association for the month of

Jantrary, 1954, 20 companies reporting, gave orders received as 53,587,000 feet, shipments 46,582,000 feet, an<l production 52,249,000 feet. Orders on hand at the end of the month totaled 62.869.000 feet.

The Southern Pine Association for the week ended February 27,83 units (103 mills) reporting, gave orders as 17,16,000 feet, shipments 16,650,000 feet, and production 15'649'000 (Continued on Page 4)

la llil ltua

How Lumber Looks Selling Lumber With c Vcgcrbond Editorials Cookbook, by Arthur W. Priaulx

My Fcrvorite Story

How Voltcire Used Direct Mcdl Advertising, <rn Editorial Whct Is Federcl Government's Role in Housing?

Frcnrk L Jordcm 48 Yecrrs in Los Angeles Mill Business Lumber and Plywood Industry Conlerence

Los Angeles Hoo-Hoo Club Dinner Dance

25 Yecus Ago

Fun, Fccts, Filosophy

The Old Lumbering Dcys in Strn Luis Obispo

Knob Cone Pine A Blessing to Burnt Forest Lcrnd

bcoqrorqt.d uder ttc lcwr ol Cqlilonic I. C. Diouc, Pres. od Trecg.; l. E. Martia, Vicc Preg.; M' Adqns, Secsctqryl Publisbed the lsi cnd lStb ol ecch month ct

Rooms 508-9-10, 108 Wegt Sixth Street, Los Angelee, CaliL, Telcphone VAndike 4565 Enlered ca Secoad-clcgg nctter Septcnbet ?5, 1922' ct thc Pogl OlEce al Lor .f,ageles, Calilonia, uader Act ol Mqrch 3, 1879

subscription Price, $3.00 per Yecr Los ANGELES 14. CALIFORNIA, NIARCH i5, 1954 Single Copies, 25 cente ecch

Adverliaing Bctee on lpplicction

I. E. MANTIN Editor cnd Mcacger

M. ADAMS larisiant McacAcr

Soutbern Cqlilornic News cnd Advertising

Selling Lumber With cl Cookbook

By Arthur W. Prioulx

\\"ho ever hearcl of promoting a raw commodity like lun.rber through the medium of a cookbook of famous western recipes ? No ()ne ever has before, but that doesn't deter the promotion-minded West Coast Luml>ermen's Ass<iciation from having a go at it.

The first printing of this beautifully lithographed, fullcolor 16-page cookbook was 200,000 copies, but that promises to be far short of the number rvhich u'ill be distributed in the next ferv months.

(Note to Retail Lumbermen: You can have these free in quantities for your customers by lvriting to WCLA at l4l0 S.\\'. Morrison Street, Portland 5, Oregon).

The cookbock contains a series of pictures of kitchens, fan'rilv rooms, dining and living rooms lr'here the four line rvoocls fronr the \\'est Coast region are used in exciting and attractive u'ays. These illustrations in no u'ay hinder the proper display of a varietv of famous recipes prepared by the I'ortland (Oregon) Journal's famed N[ary Cullen Cottage. The cookbook idea comes from the fertile brain of Robert llahaffay, advertising and promotion manager oi WCLA,

S<-rme full-color booklets of the many published by the association have been so successful they have gone to as man-\' as 750.000 copies.

Another nerv lumber promotion idea undeqtaken u,ithin the past feu' months by \\ICLA is in the field of television and motion pictures. A series of playlets, suitable for TV and in motion picture houses as trailers, were issued last fall. They have been so successful and used so u.idely lry retail lumbermen tl-rat a ne\v series is non' being prepared.

Lumber is a particularly difficult product to feature in the form it leaves the rnill, so WCI-A has declared the customer and ultimate consumer should see it in its furnished form in all its beauty in homes, churches, schools, farm buildings and industrial and commercial structures. All of the highly effective advertising published in the nation's ger-reral magazines is in full-color. The demand for home-building booklets offered in these advertisements has been tremendous. In some cases as many as 6,000 requests har-e been received in a single day.

Incider-rtally, if any retailer would like to have information on hou' to obtain the motion picture playlets u'hich run just a minute in legnth, he should n'rite direct to WCLA. These are miniature plays with live actors and shol' lumber in valious uses. Thev are most effective.

The board of directors of West Coast Lumbermen's Association decided at its fall meeting to increasq the advertising and promotion budget to include more sales material to help the retail lumberman and more national advertising in full coior. The enthusiasm of veteran lumber-

IWO COOKS ARE BETTER THAN ONE. Mixing lumber with cooking in o sporkling new cookbook "Fomous Recipes from West Coqst Kifchens" is the newesl promolion proiecl of the West Coost Lumbermen's Associotion. Here Robert Mohoffoy. odvertising ond promotion monoger of WCIA, shows Cotherine loughton, outhor of the cookbook's testad recipes, ond monoger of the Oregon Journol's ltlory Cullen Cottog€, how to use o 2x4 lo odvontcAe. rnen for these many nerl' lumber promotion ideas generated b1' the associaticin insures continued empl'rasis on lumbr:i merchandising on a national level by the entire industrv.

How lumber Looks (Continued

from

feet. Orders on hand at the end of feet.

I'age 2) the weeli totalerl 37,596,000

The \\'est Coast Lunlberme:r's Association for tlre weel; ended February 20, 179 mills reporting, gave orders as 133,389,000 feet, shipments 114,744,000 feet, and procluction 119,249,000 feet. Unfilled orders at the encl of the weelr totaled 499.O77.00O feet.

For the week ended February 27, these same rnills reporterl orders as 129,723,000 feet, shipments 727,509,000 feet, and production 122,854,000 feet. Unfilled orders at the end of the rveek totaled 501,290,000 feet.

Extro Uolue into PAICO

Architeetural Qualrty Redwood

-YET II COSTS YOU lIO IUIORE

Basically, the price of Redwood lumber-like everything else is determined by costs-and Palco Redwood wirh its extra Premium of high uniformity and qualiry is produced by the most modern methods and equipment in the industry. The extra quality value of Palco Archirectural Redwood is provided ar no exrra premium in price due to manufacturing savings and economies in our modernly equipped mills. So when you specify Palco Cerri6ed Dry Redwood you are assured of extra value at no exrra cosr.

PATCO Redwood is lopc in AIL these quolhies

l/ nign Dimensionol Siobility

/ low Swelling ond Shrinkogc

y' Finett Point R€tention

l/ GreotestDurobitity

l/ Gooa Workobility

;/ Glue-holding Ability

This column will be devoted to the remarkable set of prophecies regarding the future of the lumber and forest industry of America, wiitten by a lumberman named Lester J. Carr. *rrt

It has often been said-and no one has been foolish enough to deny-that the lumber industry has from its very inception been woefully lacking in foresight. Its entire history makes that declaration. And so, when we find a member of the fraternity stepping right up and predicting conditions in the industry fifty years hence, and we find those predictions to be original and impressive in the extreme, it seems right and proper that more than just passing notice be given an*t"

his thoughts.

L. J. Carr lives in Sacramento, California. He is president of L. J. Carr & Company, a concern that does a large business in wholesaling lumber, mouldings, millwork, doors, etc. He is chairman of the Promotion Committee of the Western Pine Association. He is vice president of the Forest Products Research Society, and presidentelect of that organization, which is a non-profit association with headquarters at Madison, Wisconsin, and is devoted to the furtherance of forest products research, development, production, marketing, and utilization. Mr. Carr is one of the foremost students and advocates of forestry improvement and development in the country, and is so recognized.

Recently Mr. Carr was invited to make a speech to a logging congress in California, and he accepted. Little did the officers of the organization dream that his address on "The Future of the Forest Industry," would be of such dynamic and thought-provoking character. So we shall, throughout this column, try to tell in boiled-down fashion the highlights of Mr. Carr's prophecies. He tells what he thinks will be going on in the lumber and timber industries in 2004, fifty years hence. And, after declarations that will startle every thinking lumberman, he backs up not a single step from his predictions.

"Don't take these tr,irrgJr i""l""ru with a grain of salt," he warns in conclusion. "ProgresS.is a thing of continual acceleration. It builds up momentum always. Medical men tell us, for example, that medical science has progressed more in the last 10 years than it did in the previous hundred. Surely progress in the forest industry has

BY JACK DIONNE

been the same. And . . it is easy to see that our industry is on the threshold of a tremendous growth and prosperity." And with this, let us see just what this crystal-bowl gazer of. the lumber industry*says he is sure is coming.

_ He says that scientists tell us about the various ages of the world, the first and second stone ages, the bronze, and iron, and machine age, and now the atomic age. And all the time man has been living continuously from the beginning until now, in the AGE OF WOOD. And in that age'man will always remain. Before prehistoric man began using an axe with a stone head and a wooden shaft, the wooden stick was nt"

his weapon.

"Since those days," says Mr. Carr, "the products of the forest have been serving man in ever increasing quantities and capacities. Now, hundreds of centuries later, we are all familiar with the part wood plays in our lives and the economy of our world here in 1954, early in the age of the atom. What changes will time bring in the methods of using wood, the form of wood used, its supply and demand?"

"Let's skip ahead," he continues, "to the year 2004 A.D. and imagine we are looking into the February issue of a magazine called, say, 'The Atomic Lumberman' for that year. What we will find there will seem fantastic, let me warn you. But, let us remember it is based on the thinking of some of the best men in this industry today who are looking far into the future."* *

So Mr. Carr thumbs through the pages of this future lumber journal, and finds that wood in its many forms is more firmly entrenched in the world's economy than ever before. Programs that were only anticipated in 1954 have become realities in 2004. The public has accepted trees as the only renewable resource in the world. Let that thought sink in, Dear Reader. Tree growing programs starting in the 1940's are providing,in 2004, a vast supply of trees that far surpass in every way the trees of 1954. The balancing of forest growth with forest withdrawal has been accomplished. There are trees and to spare for all mankind's needs' * * rr

So much for tree supply. And now let us skip through the list of Mr. Carr's prophecies, and boil down the startling facts, and things, and conditions that he says will prevail in 2004. Fire protection has been developed to a

Plywood has come a long way since the eady days of the industry. Here at Associated, in addition to standard, high quality Douglas fir plywood, we manufacture specialty panels. These products p."r"nt'rie* sales and profit oppoituniti* to yo.t. They aie:

SEA SWIRI decorative fir plywood. Interior and exterior, in 4'x8' panels (other sizes to order).

KNOITY SEA SWIRL decorative fir plywood. A companion prod' uct to select Sea Sutirl, and now being manufactured in response to steady requests.

BIRCH faced plywood with solid cores. In standard size panels, Yl" and' 7a" thickness.

PHIIIPPINE MAHOGANY faced plywood with solid cores. A companion product to Birch faced panels.

APMI quality plywood products are available at company warehouses, ""i tht''",igh selectied independent jobbers. You^r inquiries are welcomed.

BRANCH SAIES

WAREHOUSES:

4268IJtah St, St. Louis, Missouri

4aMBengal St., Dallas, Texas

4003 Coyle St., Houston' Texas

Raleigh, North Carolina

LO26 Jay St.,Charlotte, North Carolina

'Worley Road, Greenville, South Carolina

925 Toland St., San Francisco, California

Eugene, Oregon

Willamina, Oregon

SATES OFFICES:

31 State St., Boston, Massachusetts

595 E. Colorado St., Pasadena, California

ASgOCIAT ED PLYWOOD ntllS' lnc.

pcint where forests will go through an entire season without the loss of a tree. Radar tracking of fires, the use of heliccpters and chemicals make this possible. The forests are cleener because loggers will lcave ncthing on the ground to burn. By breeding stronger varieties of trees, insect and disease damage to the forests will be done away with. Through genetics the trees grown in 20O4 are stronger and healthier. They withstand heavy winds as trees in 1954 cannot do.

:F**

So, in 2004, trees are not weakened or lost before they are ready to harvest. With advance practices in breeding, the trees now grow from seed to maturity in one-third of the time required in 1954. Human lifs expectancy is much longer in 2004 than it was in 1954, yet three crops of trees may easily be grown and harvested in the span of a human life.

Many things are done ; ;. *ror.r, trees in 2004, while they still stand. Special hormone treatments give them wonderful qualities not dreamed of in 1951. A forester carries a hypodermic needle, instead of an ax. He can treat the trees with this needle to fit many desirable requirements. He can stain the fiber of the standing trees, desired colors and hues. He can treat the trees in a way that seasons the wood right on the stump. He can treat them so that the wood is stabilized and shrinking, checking, and expending after the trees become lumber, is eliminated.

Take logging, as *r. J"rJr"l, it ir, 2004. There is no similarity between logging now and in 1954. They no longer fall timber, or use axes or saws. The trees are pulled up by the roots by gigantic helicopters. Intricate electronic mechanisms set hooks and chokers from the air. The entire tree is lifted from the ground and carriedroots, limbs, trunk and all-to the mill of 2004. All the residue of the tree is brought in to be utilized in hundreds of different ways. An important feature of this type of logging is the nearly perfect elimination of fire hazards, and insect and disease breeding grounds. Remaining trees not ripe for use are allowed to develop and ripen in perfectly healthy surroundings. .*{<*

No damage is dore to the rest of the forest when such tree removal is accomplished. Formerly inaccessible areas are opened to the harvest, such as.steep mountain sides, deep canyons, and other ragged terrain where forests sometimes grow. The take in trees is thus increased. And everything useful and'valuable in the tree is saved and harvested. ***

The 2004 sawmill is not like that of 1954. The complete tree having been brought in by the helicopter is carried by remote control into the plant. First, the needles are stripped off by special methods, and carried away for special use. Then the limbs are bumped off and sent to naval store extraction and later to the pulping or hardboard departments. The roots are cut off and sent along with the limbs. The original tree goes to a debarker, and the bark is used in fertilizing processes.

Then, with X-ray showing the inner fiber of the log and television showing the outside, the sawyer is able to begin a precise, completely utilitarian division of the logfnstead of the old style saws and carriage the sawyer uses a powerful ray that cuts a beautifully fine line down through the log. There is no sawdust and no loss of kerf. The boards come off already smooth, edged, and dressed by the powerful, smooth bite of the superheated concentration of the cutting ray. This is the perfect lumber producing process. The lumber mill of Z}}4looks much like the atomic power plant of 1954, with its clean lines and laboratory-like working areas.

*X.*

The lumber is already stained, if staining is desired, already seasoned to exactly the condition desired. Most of the lumber is clear of knots and defects, due to the breeding processes. There have been wonderful advancement in glues, and wide boards are secured by perfect lamination processes. Atomic power operates the mill and all the mechanical processes.

*{.*

He finds that in 2004 they still cut much of the logs into boards and dimension. They have never been able to improve on such items for building. Houses are still built with wood framing, and structural lumber is in greater use than ever. No replacement has been found for beautiful wood paneling, so it is still in major use in 2004. Hardboard has become one of the greatest building items, being used for roofing, flooring, interiors, and exteriors of houses.

Construction is stream[".U. U"r,s of wood are almost entirely prefabricated, perhaps in the mill described a few paragraphs back. New rooms can be added to a home with little difficulty and expense. The paint and varnish industry have felt the hand of science also, and painted surfaces can be attained by one-coat that will seal, prime, and decorate. The wood has been treated perfectly while standing on the tree, as stated. It has likewise been made fire and disease resistant. Anything and everything that man wishes to be made from wood, can be had in ways that in 1954 would seem impossible, or at least miraculous. And so wood's ability to remain touchable even when exposed to high fire temperatures, is more definite and useful than ever.

So, Mr. Carr finds that in 2004, wood plays an infinitely greater part in the life of man than ever before. New uses for wood, new products undreamed of in 1954, are the order of the day in 2004. The end of mineral supplies of many kinds may be in sight in 2004, while the wood supply is continually growing, and is never-ending.

Years ago I heard . ,":o:in facetiously predict that the day would come when we would scientifically grow only square trees, and thus save waste that comes from sawing round logs into square boards; and that we would

"W&ffiWffi ffi

nfeahs the difftrence between ltlofitandIOI5S"

"Chubby" Co., Abilene, Tex. Bowmon Lum

develop machinery for straightening crooked logs, and removing knots from the log at the same time. Mr. Carr has even improved on those pipe-dreams in his predictions. And, as my grandson always says-"you know what?" I see no good reason why Mr. Carr's predictions could not all be fulfilled. I won't be here to prove them, which doesn't change the facts in the lea;t. * *

Greater changes and improvements have been made in the last ten years in the treatment of human diseases than even these changes that he has foreseen in lumber and timber. No longer do men die like fies from pneumonia, and blood poisoning, and scores of other things that have cursed the human race. Wonder drugs, and blood, and

Will Represent Hamocher Lumber Compony

West Coast Forest Products Company, Sherman Oaks, California, has been appointed general sales agents for the llamacher Lumber Company, of Medford, Oregon, according to Walter C. Bailey, manager of the Southern California concern. Hamacher Lumber Company have an unlimited output of Ponderosa and Sugar Pine, White Fir and Douglas Fir, according to Bailey, which will assure a steady flow of these species to this area.

"This new source means we rvill distribute all Pacific Coast products in our sales territory, including our speciality 6/4 California Redwood," said Mr. Bailey.

el,oek oan seraiee t ...for time is tnoneu !

o You'll need o slop-wolch, brother, becouse our looding leoms don't mess qround with slow-motion horse-ploy. Everything's in high geor . . "on the double!"

o When you need moteriols, you woni 'em right now! Time soved in getting them is conslruclion lime soved poyroll time. We con sove it for You.

o Besl in plywoods of oll tyPes . . Simpson Insuloling Boord Mosonite Brond Products Tile . . Formico ...thebesl!

anaesthesia, and other scientific miracles have taken care of them. And Mr. Carr simply foresees that the same sort of intelligence and effort will in fifty years time completely rebuild the lumber and timber industry.

This writer salutes Mr. Carr as the makings of a true prophet. If we had had others of his thinking capacity fifty years ago, we might right now have all the things he predicts for fifty years hence. What said the poet: "Give us men to match our mountains, Give us men to match our Plains, Men with eras in their purpose, Men with epochs in their brains."

Toylor Succeeds Perry Culp

Ralph G. Taylor has been named assistant director of public relations for The Long-Bell Lumber Company with headquarters in Longview, company officials have announced. He replaces Perry Culp, Jr., who r'vill leave the company on March I to join the advertising firm of Cole & Weber in Tacdma, Wash.

Taylor, 'ivho has been rvith Long-Bell 30 years. has held various administrative positions with the company. He will edit the company magazine, The Log of Long-Bell. Culp joined the Long-Bell organization in 1945, and has edited the company rr'agazine. He has also been active in the community affairs of Longview.

955 Sourh Alomedo - TRinily 0057Los Angeler 54

il;i]51cKs

€onsider H.Willelt, Inc., monufocfurers of high grode mople ond wildwood cherry f urniture. Plonts in Louisville, Kentucky, ond New Albony, Indiono.

Three model PH-862-130 Lift Trucks.

The Gerlinger trucks ore used in both plonts fo unlood lumber from lrucks lo roilrood cors. They tronsporl ond stock Iumber in yord for oir drying period...lood kiln drying bunks...tronsport kilndried lumber lo dry sloroge building ond stock...qnd hqul from here lo (utting room.

Owner sloles ihot the odvonloges of using Gerlinger irucks "ore so mony ond voried os to olmost defy descriplion." He soys: "We feel thof the use of o Gerlinger Liff Truck, in eliminoting up to four individuol hondlings of eoch boord, should resull in sovings so greot thot the mochine will poy for itself in less thon o yeor-if the truck is kept busy iust one shifl per doy."

This owner uses his Gerlingers for multiple verticol ond horizonioltnoleriol hondling, inside the plont ond outside in the sloroge yords. On every iob lhey've hondled, the Gerlingers hove brought obout moteriolhondling sovings. They con do os much on your operolion, loo. Why not drop us o cord todoy for complete description of the five heovy-duty models of Gerlinger Lift Trucks. Owners in oll industries ore f inding the onswer lo (ost-cuiting moteriol hondling with these "toilored-to-thelob" mochines.

GERUI|GER CARRTER CO., DAtlAS, onEcotl

t?lV 6]@,to/,ife Shrul ao

By /a& Siaaaa

Age not guarantced---Somc I have told for 2O yeats-.-Some Less

Appeoronces

fle saw her at a dance. Never had he seen a girl with such charm, such angelic beauty, such daintiness in dress and manner.

He sought an introduction, they bowed, no words were spoken as she stepped into his arms, and they swept into the waltz. She danced as she lcoked-like an angel.

He was thrilled to the heart with this wonderful speci-

New Lumber Shipping Rqtes To Fqr Eqsl

On Marcl-r first the Pacific Westbound Conference in San Francisco announced special freight rates on lumber to the Far E,ast, Philippines, Japan, Hong Kong, Okinawa, Korea, Formosa, and Siam. The new contract rate is $35 M.R.1\,L or.r lumber and timbers, extending through June 31. 1954.

PRO'NPT SHIPMENTS FAIRHURST DOUGLAS FIR STUDS

. Dependoble Grqdes " Precision-Trimmed n Anti-stoin Treoted

. Eqsed Edges

Rsil or TruckShiprnentsol Rough or Surfoced Lumber,

Often Deceive

men of womanhood he held in his arms, and, unable to restrain his ardor, he said stirringly in her ear:

"Fairest of all earth's fair, tell me, tell me I pray, whatoh what-can I do to win your favor?"

And the deep contralto-voice in his ear, said: "Treat me rough-kid! Treat me rough!"

L. A. Experts Discuss Housing

The construction industries committee of the Los Angeles Chamber of Commerce held a meeting on February 24th in the Chamber of Commerce Building, and heard three of their members discuss the subject, "\\/hat is the housing outlook for 1954?" The speakers were Milton J. Drock, Arthur C. Wright, and Mark Thoreson.

l{ow aYailable to lumber dealers f rom our two California plants

\$/e now carry the following Baxco Pressure Tieated Foundation Lumber in stock at Alameda and Long Beach for imnred.iate sbipment to dealers:

Douglos Fir S4S AtS 2x4,2x6,2x8,2x1O, 3x4,3x6,4x4and4x6.

Special sizes will be purchased from local stocks and pressure treated without delay.

'We offer prompt custom treating service at both our Alameda and Long Beach plants. Your lumber can be delivered to us by truck or treated in ransit in carload quantities. Consult us for addirional information.

DtilT & Bl]$$ttt $iln$ c0.

Baxco Pressure Tteated Foundation Lumber is impreg. nated with preservative salts in accordance with Fed. Spec. TT-V-571c. k is approved by FHA, Uniform Building Code - P.C.B.O.C., State Architect for mudsills in School Construction. and U. S. Governmenr Specifications.

Orr&h l/l/rorqh uz aenz?etl Sala O(//b"

Douglos Fir - Redwood - Western Red Cedqr - Pine - Port Orford Gedor

Shingles

By SHIP-RAIL-BARGE

TRUCK AND IRAITER

Representing

Coos Boy Lumber Co., Coos Boy

Inmsn-Poulsen Lumber Co., Portlond

Coosl Pocific Lumber Co., Eureko

Honley Lumber Co., Eureko

High Sierro Pine Mills, Oroville snd olher

Norlhern Golifornic ond Oregon Mills

OFFICES

214 Front St. 812 Eost 59th St. SAN FRANCISCO T I tOS ANGETES 1 YUkon 6-4395 Adoms SlOl

WAREHOUSE STOCKS OF IUMBER, PTYWOOD AND DOORS ol

2625 Ayers Avenue tOS ANGEIES 22 ANgelus 2-0890

l57l So.28th 5t. sAN DIEGO 13 Frcnklin 7425

How Voltaire Used Direct Mail Advertising

Most of us know that Voltaire was one of the great names of French history, writer, philosopher, fighter for human rights and liberties; one of the great minds and characters of all history.

But probably few of us realize that he was also a business man of no small ability, and an advertising man of high success and accomplishments. Yet it is a fact.

When he was living at.Ferney he had an income equal to about $100,000_ a year in our money. Ferney was a miserable little village when Voltaire went there. The few hovels were wretched. and the marshy lands were unproductive. Voltaire reclaimed land, built houses, and established a weaving industry and a watch-making industry, both of which soon flourished under his touch of genius.

He gave sanctuary to some watch-makers driven from Geneva, and three years later he was exporting their wares to Spain, Italy, Algiers, Russia, Turkey, Morocco, Portugal, China, and yes, America.

Tn 1773 he sold, 4,000 fine watches for more than half a million francs.

At the same time his weaving industry was selling stockings to the ladies of France. FIe created all this business

through the writing of his marvelous letters. Not a letter on any subject left Ferney that did not mention the great products of the place.

Whether he wrote poetry, prose, the drama, the church, politics, he always inserted something about the watches dnd stockings they made in Ferney.

His direct mail letters brought responses and orders frofu much of the world, from the great and small alike. Catherine II of Russia ordered one thousand rubles worth of his watches at one time.

Letters from Voltaire and signed with his own hand went out by the thousand, and every letter mentioned watches or hosiery, or both. And thus the business grew. His personality-one of the admittedly most impressive personalities in all history-went into those letters. People took an interest in him, in his products, his ideas, his village, and the sage of Ferney.

He sent out no ordinary circular letters. Each one had something that the reader enjoyed, and remembered. And so thousands of them ordered his goods.

Thus one of the mightiest writers of all time, also proved himself to be an advertising man of genius.

Whcrf ls The Federol Government's Role In Housing?

By Albert M. Cole, Administrolor Housing ond Home Finonce Agency

The housing prograrx outlined by the President in his recent message to thc Cor-rgress is, I think, expressiv€ of this -\dmir-ristration's philosophy of gor,ernment in terms oi the social ancl economic n'elfarc of the Nation. Indeed, u.hen the President recently stated that this Administratior.r is lilreral in its concern for human values and conservative irr economic affairs, he accurately summarized the thinking that ri-ent into the formulation of thc housing progrilllr u'hich he affirmed in his Housing Nfessage.

\\'hat u'e are seeking in the field of l.ronsing is to advancc the l'ell being of the people through the strengthening ar.r<l effcctivc supl)()rt of onr ligorous free enterprise system. Af ter their intensive u'ork in drafting their report ancl recommendlrtions to the President, his Aclvisory Committcc olt Ilousing, comprisecl of business ancl public representatives, agreed unanimousl-v on this statement of policr.:

"It is thc convictior.r of this Clrnrmittee that thc constant improvcment ()f the lir-ing cor.r<litiorrs oi all the people is best acconrplishecl uncler ir strong, frec, cornpetitir.c economy, thut everv action taken lt1' Governntent in respect to housing shorrlcl be for tl're llurpose oI facilitating the olteratior.r ol that ecor-romy to provide adccluatc housilrg for lLll

thepeople..."

'l'hat is lurother l'ay of saying u'hat tlre ]'residclt hituself said u'ith respect to the liberal attitucle oi his Adn-rinistration in resolving human problems rvithin the framervork of a conservative economic policy. Ii n'e examinc thc housing proposals ir-r the light of that philosophr'. I belier-e u'c l'ill better understand their principles.

'I-hcse are lrrinciples that Americans believe in :u.rd tlrat har,e rooted themselves through our history into the fiber ar.rd being of our national life. I think the people of this countrv huve a right to expect their government to cont:errr ilself with their opportunities and.n'elfare. At the s;tnre tinte, l clon't think they rvant the government to rull tl.reir liles or business. \\te in the Administration have tried to enrbody that philosophy in our housing proposals.

Thcrc are. as I see it, three important nerv concepts unrlerl-r'ing this program, all three of l'hich are interdependent ancl arr cssential part of a compreherrsive and coordinateil nrolcment to better our housing and urban standards.

Bricflv, these neu' concepts are:

l. 'fo <lcal u'ith the causes as \\'ell as the consequences of urlxrl decay through a broad scale Urban Renewal program to conserve and rehabilitate gocid housing and neighborhoo<1s as u'ell as to clear slums.

2. To nrake the total housing suppll', cxisting as u'ell as ne\\', alailable on equal terms as a source of better housing f<-rr all people, instead of discriminating against older housing ancl nrill<ing it l11ore difficult for people of limited means to obtain it.

3. T() tre:rt the lovr'-income housing field as part of the

total h<>using rnarket, to lte served privatell. as far as possible ancl made arr integral part rif the community housing supply, not marked olT as a segment dependent on governrncrrt subsidy and control.

The first 1te\\r concept is that of a ltroad-scale Urban Iterrerval prog'ram to eliminate slums :rnd to prcvent their rccurrence through rehabilitation :ur<1 conservation-1.>.y repair and modernization-of those sound structures an<l rreighborhoods n hich rve nolv have. \\re ,knolv that large scctions clf our urban areas already have lteen economically <lcstrovecl through deterioration anrl ol>solescence and must lrc cleared. This clearance is not orrly necessary to prevent unl.realthy inhabitation of the rotten Arers, brrt also to prevent further ecr>nonric loss in taxation to thc cor-nmunity as a n'hole-a double loss createcl in one part by loss of potential tax revenue and in the other bv the disproportiorratelv l-rear.y cxpenditure of the tax rlollar on nrunicipal services to srlpport the blighted area. We kr.rou' that still nr()re irreas arc in danger <-rf sinking irrto the sarne quicks:rrrcls of expensive neglect if n'e let them. This is fundanrer.rtally a llroblem rvhich must lle dealt rvith through local resorlrces and organization. But the cleficits iu nrost metropolitan slum areas :rre already so huge that Federal firranci:rl aid an<1 support are inescapable. Correcting the cirrlses, as u'ell as curing the sore sp<tts, of these costly and shamcful lturdens of slums and ltlight is l>asic to any successful attack on orlr over-all housing problems, but getting ritl of the bad spr,its is only part of the job.

The second new concept embodied in the lrresident's housirrg recommendations is that in addition to a high level cif nen housing production rve must look also to the essentially sourrcl housing we already have as a dynamic sorlrce of satisfying the variable and changing housing reqrrirements of our people. We should and u'e can, .rvith the improvecl ai<ls providecl in the nelv proposals, maintairl an annual production of more than a million neu' hornes. But the exclusive emph:rsis that has heretofore been placed on nerv homes alone must be rectified. Accorclingly, rve are proposing that the same liberal terms u,hich apply to neu' horue financir.rg should, on a relative basis, be available for both the marketing-and the improvement-of existing du'ellings. I believe that this ne\,v approach u'ill greatll' reduce the development of neu' slums, and enhance thc opportunities and the choice of families seeking better homes. It will ltring about more improvement and greater marketability for older homes, and u'ill facilitate the movement of families, through their on n means, from blighted and slum areas into better homes.

By treating the improvement of houses and neighborhoods, and the clearance of slums, as a whole on the one hand, and the supplv of all types of housing, neu'and old, as a n'hole on the other hand, I think we establish the

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basic premises to enable families to improve their housing conditions and thus, for'cities to improve their standards.

But the free flow of families from undesirable into desirable houses and neighborhoods as they are made available presupposes that all these families are able to do just that. Most of our families can, of course, buy or rent adequate homes on the private market. But unfortunately there are still large numbers in all our cities who cannot do so. Their inconres are too low-and beyond that many, even with adequate incomes, are forbidden to do so because of racial exclusion.

These are the people'ivhose housing problems constitute one of the most serious roadblocks we have to the clearance and prevention of slums and to the renewal of our cities. Their problems must be solved, or we have just failed to solve the problems of slums and blight. Out of 123 slum clearance projects developed under Title I of the Housing Act of 1949, at least half of the families living in the project areas are unable under current conditions to afford decent minimum private housing. Nearly two-thirds -or 40,000 of these families living in these areas-are minority families, who face the added difficulty of finding housing open to them at any price.

If we expect to clear slums and renew our cities, the housing problems of these families must be squarely. faced and solved.

In the low-income housing field, the President's program also introduces a new concept. Basically, it treats the lowincome housing market as part of the total housing market, and endeavors to serve it through private means as far as possible. To that end rve will propose, as recommended by the President's Advisory Committee, a special type of low initial payment, long-term loan designed to produce, through private means, both new and modernized housing at low cost and rents. Such special aids would be used for those who are displaced by urban renewal and other public works projects.

We have also found it essential to recommend continuation of the public housing program at a moderate level of 3.5,000 units a year for the next four years. The new plans to assist low-income families to acquire good housing will need Congressional authorization and it rvill obviously be some time before this can be translated into actual homes for these families. In the meantime, it seems only'reasonable and necessary to the success of our total program to continue public housing.

Before speaking in detail concerning public housing problems, let me clear the air somewhat as to myself and my rn'ell known views on the subject: I have always been a critic of political housing; I have always been a critic of socialized housing; I have ahvays been a critic of any system of institutional housing which might contribute to the creation of a poor house class or classes among our people. However, if public housing is viewecl in the correct perspective, I recognize that it can serve as a helping hand extended to assist our people of low income at this stage in our housing efiort to bridge the gap now existing between the slums and either new low cost, or renovated older dwellings, which they can rent and, in time, perhaps, even buy in the American tradition. Public

housing cannot be considered an end in itself; it is a conduit through which people can move toward improved and permanent living conditions.

The proposals for low initial payment, long-term insured mortgages will broaden the opportunities for more louincome families to acquire good homes. But it is a ner,v measure and it will take time to perfect and get it into operation in any substantial degree. However, I am confident that in time it will greatly reduce the need for public housing. Out of these experiments and the continuing studies we are undertaking in this field, we are developing still other means for providing satisfactory housing for more of our lowest in,come families. It seems to me quite obvious, as we increase our supply of good lower cost housing through the efforts now being proposed, that we must also provide a good measure of older but still sound housing within the reach of lower incomes. It would seem to me far preferable to provide limited subsidy for low-cost private housing of these types than to continue indefinitely to build new, isolated housing projects, which inevitably make it more difficult to integr'ate low income families into a progressive and ever-growing nation.

In the meantime, however, it would be misleading to say that we can make anything like enough such low-cost private housing available for these people right now or in the immediate future-whether they be of minority groups or not. Yet we cannot afford to postpone any longer offering these families the opportunity to obtain homes. The solution to their problem is the immediate crux of our whole effort to clear slums. It is therefore essential to the success of the program as a whole that we adopt the President's recommendation for a limited level of public housing for the next few years during this period of experimentation and the development of new methods.

I want to say frankly, however, that regardless of rvhat measures are provided or developed to clear slums and meet low-income housing needs, the critical factor in the situation which must be met is the factor of racial exclusion from the greater and better part of our housing supply. I must tell you that no program of housing or urban improvement, however well conceived, well financed, or comprehensive can hope to make more than indifferent progress until rve open up adequate opportunities to minority families for decent housing.

We cannot do a real job of clearing slums until lve accomplish this. At least trvr.r-thirds of the slum families in many of our major cities are minority families who, regardless of income, would find it extremely diffrcult to get other housing. We cannot hope to meet the housing requirements of our low-income families-of which minorities consititute a disproportionately large number-until and unless \ve open the doors of an adequate supply of good private housing to them.

This is not, let me stress, a low-income pro,blem as such. Lou'-income simply ,complicates the problem of many minority families, but all face it-even those with relatively high incomes. A great many of these families are able and willing to pay for good housing, if they can find it. Their incomes have greatly improved over the past decade, and

the1. are ready to enter the market if the market u'ill receive them. Recent studies in a number of our large cities inclicate a very substantial l.aiting market for Negro housing ranging from $40 to $90 in rents and from $6500 to $15,000 for sales housing. u'ith a fair nunrber of n.rinoritv iamilies able to enter the luxnrv housing market.

It is vert- pcior business to ignore or-re-tenth of onr poltulation as a housing market. It is u-orse than bad business. \\re are simply not living up to the standards of a free economy and a clemoclatic society. For the housing economy has not been a free-economv for the Negr<>. If he u'ants to get out of a slum, his best hope usually has been to pay a premium price for a house in bacl condition in a deteriorating neighborhood. If he finds a house he can 1r.11., he mtlst pay more than the normal marl<et price for it-sinrlrly because he isn't free to c()nrPete on the market. If he is able and l.illing to pay the price, he has difficultv getting financing on reasonable or even eqrlal terms. Yet todav these minority families constitute a grou'ing and important part of our society. It is ironic that tl-rough they contribute through savings and inr-estments a very sultstantial part of our capital u'hich is needed to support the over-all housing and our other procluctive activities. they are the last in line rvhen jt crimes to borrou'ing nronev to build or buy a home.

This is not primarily a Federal problem. The Presiclent has n.rade it clear that to the extent that Federal policies can be so used, rve u'ill do all in our autl.rority to make housing and home finance available to minoritl' families

and 'lve certainly rvill not approve Federal assistance t<r any conrmunity unless the affected minoritv families are aderluatelv rehoused and are fairly treated. \\re are also concentrating the efforts of our Racial Relations Service on the task of u'orking rvith private builders and lenders to u,ork ()ut means of increasing the production of housing ar':r.iiable to our minority citizens. We are also in the process of tightening the Agency's procedures to make rloubly sure that all citizens, regardless of race, are given :rn even break.

But the real problem lies l'ith the citizens, the lrusiness r.nen-the l>rrilders, the lenders, the realtors-and the civic leaclers and officials n'ho u'ill have to face this problem ancl -u'clrking together-correct it. The blockade of custom ;rncl code. of unjustifiecl economic fears, must be l>reached, ancl the Negro family nrust be given access to goocl homes and goocl neighborl.roods. No citizen can afford to let this mir.rority. housing pressure continue to build up tci the cxplosion point, as it already has in some instances.

Iiederal help cannot dci the job by itself and it should not. It can onlv assist the communities to do their job-to extend a real helpir.rg-hand to those of our citizens u'ho need that help so as to live clecentl,v ancl raise their yotlng in healthr'' ancl crime-free environments. If yclu don't u'ant to clear your slums and reneu' your cities, then forget it. But if you do, then get busy. I am conirdent that the Congress will, on the basis of the President's proposals, provide an effective and comprehensive progranr that rvill give you the help you need.

We would like to extend our thonks ond oppreciotion for your mony courtesies during the post yeors.

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lumbermen's Annuql Meeting Will Be Held ot Los Angeles April 20-22

The Lumbermen's 37th Annual Meeting and Trade Shon', sponsored by the Southern California Retail Lumber Association, rvill be held at the Hotel Statler, Los Angeles, Calif., on Tuesday, and Wednesday and Thursday, April fr, 2l and 22, 1954.

Executive Vice President Orrie W. Hamilton states that an excellent program is being arranged and speakers of national prominence r,r'ill address the meetings.

The Association officers are: President, Ralph N. tsaker, Barr Lumber Co., Santa Ana; Vice Presidents, B. W. Bartles, Peoples Lumber Co., Ventura, and Wayne F. Mullin, Mullin Lumber Co., Los Angeles; Treasurer, C. Gilmore Ward, Ward & Harrington Lumber Co., Santa Ana; Executive Vice President and Secretary-N{anager, Orrie W. Hamilton, Los Angeles.

Appointed Soles Monoger

Joe Williams has been appointed sales manager for the Angelus Hardwood Co., 5700 S. Alameda Street, Los Angeles. Joe is widely known in Southern California lumber circles, and for the past 19 years was an outside salesman for E. J. Stanton & Son calling on the dealers in Ventura and Santa Barbara counties.

Angelus Hardwood Co., wholesale hardu'ood concern, carries a complete line of domestic and foreign hardwoods,

Roy Julien Wifh Gqrtin lumber Compony

Jim Gartin, Gartin Lumber Company, San Mateo, has announced that Ray Julien has joined the Gartin Lumber sales force and is nou' cor.ering industrial accounts in the Bay Area.

Ray is rvell knou'n throughout the lumber industry in California. He went with the E. K. Wood Lumber Cornpany in Los Angeles in 1923 remaining there as an outside salesman until 1942, at lvhich time he joined the lumber division of the. J. B. McNeil Construction Company at Pleasanton. Calif.. 'ivho at that time had the conttact for the construction of the Camp Parks base near Pleasanton. After completion oi the Camp Parks project, Ray tvent with Christenson Lumbcr Company, San Francisco, and was there until his present association. While with Christenson, Ray r'vas an oustide salesman and called on industrial accounts.

Southern Gqliforniq lumber Seqsoning Ass'n to Meet April I

The Southern California Lumber Seasoning Association will hold its next meeting at Rodger Young Auditorium, 936 W. Washington Blvd., Los Angeles, Thursday evening, April 1, 1954. Dinner rvill be served at 7:N p.m. and rvill be followed by a business session. President Al Wahl, Consolidated Lumber Co., Wilmington, rvill preside. The committee is arranging for a speaker to address the meeting, and a good turnout is expected. All lumbermen are invited to attend.

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By ordering direct from the mill ihor losds oll of your lumber occording to specificcrtions odopted by rhe Southern Colifornio Retcil Lumber Dealers Associsiion Ccll us for Rcrndorn, OR SPEClFrlED IENGTHS-we will follow rhrough for you.

Dennir Gilchrist, Soles Aionoger

lumber Merchont Ass'n Will Hold Annuqt Meeting of Yosemite April 26-27

Jack f'omeroy, execrltile vice-president, has announced that the annual convention of the Lumber Merchants Association of Northern California r,vill be held Monday and Tuesday, April 26 and 27, at the Ahrvahnee Hotel, yosemite National l,ark. There are also tentative arrangements for a golf tournament to be held Sunday, April 25th, at the \\iau'ona Hotel goli course, horvever, these plans are not vet definite.

Reservations are no\y available for the convention through the Lumber N{elchants Association of Northern L--alifornia olfice at 24 Caltlornia St., San Francisco, telephone YUkon 6-3705.

Appoinfed Assistqnt to Generol Sqles Monoger

Portland, Ore.-Appointment of Harold E. l,eterson, division manager of Plyl.ood, Inc. of Cleveland. Ohio, as assistant to the general sales manager of NI and M Wood Working companv has been announced by General Sales Manager Robert N. Kelly. He has already arrived in portland to assume his duties.

Tn'o years ago NIr. Peterson \\:as a member of the stafi of M and M'.s midrvest representative, operating in an eight-state territory. Prior to joining the midu'est office he had been a plyu'ood salesman {or Plyrvood. Inc. He is a native of Ohio, a graduate of Ohio State Unir.ersitv and a veteran of United States Armv Air Force.

Ooklond Hoo-Hoo Club No. 39 Holds Morch Meeting

IIThe Oakla"nd Hoo-Hoo Club l'ill hold its March meeting Monday, March 15. at Fisherman's Pier, foot of Franklin St., Oakland. The meeting rvill get undern'av l-ith the "Happ) l{our" at 6:39 p.m., compliments of Hill & NIorton, Inc., Oakland, and the Hill Luml>er Cotnpany, Albany. President Bob Hogan has announced that he lias lined up an extremely profound speaker for the occasion. nanrelv one Bernie Doyle of \\restern Pine Supply Company, Emervlille. President (St. Patrick's Daf') Hogan has also "suggested" that some forrn of greerr u.earing apparel rvould be advisable for this meeting, tl.re latter suggestion somet'hat snrelling of collusion bet'n'een President Hogarr and Al Kellv (the lamous Alameda Irishrnan).

Appoinfed Mqnqger of Sqles

Wirh the completion of the newesl ond most modern wollboord plont in the Wesl, Blue Diqmond is in q position lo mqke prompt shipments of gypsum wollboqrd of the uniform high quolity which hos chorqcterized Blue Diqmond products for 39 yeon.

Rich Robbins, president, Pacific \\restdrn I-umber Company, announced f,Iarch 1 the appointment of D. O. "I)oc" Cook, u'ell knol-n lumberman, to the positiorr of nranager of sales f qt Southern California territorr-. I'acific \\'estern Lnmber Comltanr- rlaintain gener;rl oflrces at 595 E. Colorarlr St., Pasaclena, Calif., and l>r-rr.ino offices in,\rcata, California.

Mqsonite Plqns Advertising

N[asonite Corporation's 195.+ advertising campaign, geared to pre-selling hardboard through dealer channels, t'ill carrr- a total of 100 million messages in 59 prrblicati()ns co\'ering gqnslal consumers. businessnren, lum'ber dealers, builders, architects, farmers. home craftsmen, engineers, display builclers and readers in other special fields, according to Bradley Ir. Williams, general n.rerchandise manager.

AFPI Annuql Report Stresses Service fo lndustry

Washington, D.C.-Service is the keynote an<l theme oi American Forest Products Industries' annual report for 19.53, copies of u'hich are being released this week.

"Iiorest inclustries, because they deal u'ith :r natural rc, sorlrce, irre irarticularll. r'ulnerable to pubiic opinior.r," AFPI presiclent l-eonard G. Carpenter points out in a forervord to the aunual report. "It is" he continued "m.ost iml)ortalrt that the forest industries make sure their motives :rncl objectives are at all times understood by the public :rnd thoroughlv iclentified u'ith tl.re national r,velfare."

N{r. Carpenter, president of the McCloud Lumber Co., poinled out that in 1953 the number of contpanies supporting -\Fl'I t'as at an all-time high. The annual report stressed the u'ork of AFPI's district managers in acceleratirrg and intensifying the rvood-using industries' educational cfforts at the state and community level.

As natior.ral coordinator of the Keep America Greer.r forest fire prevention program, AFPI lists 34 states rvitl.r active campaigns undern'ay. A Tree Farm progress repcrt lists 4.878 different certified units in 36 states with a total :rcreage of 3O,129,256. AFPI, in behalf of the 'rvood-using industries it represents, is national sponsor of thc American Tree Farm System.

Copies of the attractive. 16-page AFPI Annual Report for 19.53 are available on request from American Forest Products Industries, 1816 N Street, N.W., Washington 6. D.C.

4 New Cqliforniq Tree Fqrms

San Francisco, Calif-Four nerv privately-orvnetl tree farms totaling 3505 acres devoted to a continuous ,v'ield of forest products lrave becn certified by the California Redn'ood Ass<tciation, it is announcecl here.

Thi'ec of thc trce farnrs are located in Hurnboldt County, ancl one in SiLrrtiL Cruz County. The lattcr is the ljrst Redrvood llcgion tre c f:Lrm to lte certified soutl-r of San Francisco.

With the r-rerv additions, the California licdrvoorl Associatiolr has ccrtified 146,681 arcres as tree farnrs sincc tl-re first CRA certification in 1950.

Upon applicaticn of the ownel-s, prospective tree farms are inspectecl by the association forester and certified by action of the CllA tree farm committee. Any ou'ner of tirnberland in the region is eligible to apply to the association for certificetior-r, provided that the high standards of tree farm lll:rnag-ement zrre met. There is r-ro special tax advantage rrncler st:rte lalr' {or tree farrners, the association said.

Nerv tree farrns are: .Williford Tree Farn. 520 acres owned by Charles O. Williford, near Weott; Canyon Acre:; Tree Farm, 400 acres owned by Mr. and Mrs. Ernest D. Freeman, near Korbel; E. T. Robie l\{emorial Tree Farm.

2,452 acres owne<i by the Auburn Lttmber Con.rpany, Wendell T. Robie, president, northeast of Orrck; ancl the Raymar Tree Farm. 133 acres owned by Mr. and Mrs. Ray' mond Peterson, near Santa Cruz.

Robie is vice-chairman of the State Board of Forestry which guides the policy of the state in forestry matters.

Fir-Tex of Norlhern Gqliforniq Gloses Oqklond Wqrehouse

Ernie Bacon has announced that both he and his sales staff have moved' their quarters back to San Francisco effective March 15, 1954. They are now located in the Marine Building, 214 Front St. at California, and will continue to service Fir-Tex's many Northern California customers on carload lots. Warehouse services rendered in the past will be continued as before through the numerous Fir-Tex distributors in Northern California and Nevada.

Helms lumber Gompony Now At New loccrtion

The offices of Ifelms Lumber Company, formerly at 1 Drumm St., San Francisco, have been moved to more spacious quarters in the Matson Building, 215 Market St., San Francisco. Stan Heims and Frank Brown now make Room 530,215 Market St., their base of operations and the phone number remains the same as at their previous location-YUkon 2-0428.

Ben Cheney Visifs Los Angeles

Ben Cheney, of Tacoma, Washington, accompanied by Mrs. Cheney, spent a weeks vacation in Los Angeles early in March. Mr. Cheney is owner of the Cheney Lumber Company, which operates in California, Oregon, and Washington, and specializes in the production of great quantities of Fir studs.

t'Bqxco Ghemonite Forest Producls"A New 32-Poge Brochure

"Baxco Chemonited Forest Products" is the titie of a new 32-page brochure which tells :r. comprehensive story of pressure treated rvood, its value and uses in many fields of industry. Printed in trvo colors, 'ivith 125 illustrations, the booklet is available from its publisher, J. H. Baxter & Co., 200 Bush Street. San Francisco 4, California.

Appointed Monoger

Kenneth and Lorena Eckert have announced the appointment of Neal Chadbourne as manager of the Valley Lumber & Supply Co. of Indio and Palm Desert, Calif. For the past six years, Mr. Chadbourne has been manager of the hardware department and estimator of Sunland Lumber Co. at Sun Valley. He t'ill live at Indio.

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TRII\4IIIE IS AVAILABI.E IN 475 STOCK SIZES AND FITS AIJ, DOUBI.E HTING AND LOTII/RE TYPE WIIVDOWS. NO CENTER HOI.D DOWN CLIP IS NEEDED.

Fronk L. Jordcrn Celebrotes 48 Yeors ln los Angeles tnill Business

Frank L. Jordan, president of the F. L. Jordan Sash & Door Co., Los Angeles, came to Southern California from Cripple Creek, Colorado and started his millwork career with the City Mill & Manufacturing Co., Februarv 26, 1906. Follo.rving 14 years with City Mill and the W. P. Fuller Company, Frank took the big step in July, 1920, and established his own sash and door business, which has shown a steady grorvth during the past thirty four years.

Today, at 69 years of age, Frank has completed nearly a half century of active participation in the mill work industry and has no immediate plans for retirement. He has spent many years listing and figuring full mill bids, and he is considered one of the best cost analysts in the sash and door industry.

Frank designed and developed the Jordan Green Feather horizontal sliding sash unit which has been accepted by the building industry. Other developments eccredited to him include the Jordan Sliding Door Unit and the Ginger Ball screen door, all of which are manufactured and distributed by his firm throughout the West and are available to all retail lumber dealers. "When I started my business I established a poli'cy of manufacturing strictly quality items and it has paid off during the years," Frank stated.

Fronk L. Jordon disploy: the Ginger Boll Screen Door

FOR YOUR PROTECTIONCATAVERAS 'fl@Tessd CEMENTS!

New light on Russio's Timber

Washington, D.C.Neu' light rn.as shed or.r one of I{ussia's most important industries-forest products-bv a publication of the Naticinal Lumber Manufacturers Association.

The publication, Forest Products Research Guide, indicates that the Soviets are u'orking fer.erishlv to improve their forest products and techniques.

Russia is one of more than 50 major couutries u'hosr rese:rrch projects in the field of forest proclLlcts irre reported in the research guide. The latest edition, available fron-r the National Lumber Manufacturers Associatiorr, 1319 1Sth St., N.W., Wash., D.C., at $10 per copr-. iclentifies more than 17,Un research projects conducted bv nearlv 3,000 organizations in the U.S. and abroad.

Russia, accordine to projects listed in the guide, is directing nluch of its forest products research tou.ard pulp and paper. Other cellulose products, such as ravon and plasticg, also are receir.ing attention, possiltlv ltecause houseu,ives in the USSR are demanding more of the comforts enjoyed by their sisters in the \\,rest. Turpentine is anoiher forest product or-r lr'hich the Soviets are concentrating.

Because of the importance of the forests to Russia's ecoilomy, the Soviet cornmissars have ordered additional research designed to improve that country's logging ancl transp()rt operatiotrs. The Russians are re1;orted to be consideraltly behind the U.S. in the mechanizatior-r of thesc oper;rtions. A shoriage of skilled u,orkers is saicl to be a further obstacle to improving the efficiency ot' the Soviets' forest industries.

The 386-page Forest Products Research Guide notes more than 150 subjects on rvhich some 50 ager.rcies of Russia are conducting f orest products research. Also iclentilied are the research proiects of some of Russia's satellites.

Every step of the Calaveras manufacturing process is under careful laboratory control. The uniformity of the resulting high quality product is your protection against customer com- plaints. You take no chances with Calaveras Cements!

Orderthese fine cement products today from a single source: Calaveras regular, Calaveras plastic and Calaveras white.

Since a major share of the research projects listed in the guide rvere conducted in the U.S., the public:r.tion is regarded as an invaluable reference source for research laboratories, manufacturers, eclucators, students arrcl liltraries in this country.

It ccivers projects grouped according to majr.rr classificati<ins in research and utilization of u,o<td and other tree products. It also contains a contprehensive listing of research agencies, indexecl according to the specific projects thev have performttl or are rvorking or.r.

Wooden School Construction

School board members, parent-teacher organization ol'ficials, architects, engir-reers, and builders, u'ill find the booklet, "School Buildings Your Tax Dollar Carr Aiforcl." to be helpful in planniriq nen' facilities to cope u'ith the influx of :rdditional bnrollment stemming fr<>rn ltresent anrl future governnlent installations. The publication is ar.:rilable, x,ithout charge, on request to Timl>er Er.rgincering; Company, Dept. .{P-S, 1319-18th Street, N.\\-.. \\rashigton 6, D.C.

Troop Joins Teco lob Stoff

\\rashington-Beujamin S. Troop has joined the laboratciry staff of the Timber Engineering Company, affiiiate <.rf National Lumber l\{anufacturers Association, according to an announcement by Harry G. Uhl, company president.

,\ native of Connecticut, Mr. Troop, received his undergraduate degree in forestry from the University of l\{aine in 1941. During \Vorld War II, he served as a member of the U.S. Naval Reserve on anti-submarine craft ancl u'as released to inactive duty as a lieutenant in 194(r.

Subsequent to the rvar, N{r. Troop was employed as assistant to the research forester of the Nex- Hampshire Forestry and Recreation Commission. Then in 1947, he resumed his studies at the Yale Forest School, specializing in rvood technology ancl utilization, and participating as a part-time employee in the tropical r'r'oods research progranl sponsored by Yale and the Oflice of Naval Research. He received his master's degree from Yale in 1949.

Prior to joining the Timber Engineering Compar-ry, Mr. Troop was associated rvith the Llovd \\/. \Vise I-umber Co., lnc., u,holesale lumber firm of New York City. He is a member of the Societv of American Foresters.

Weyerhqeuser Plqns Wood Pclnel Plqnt

The Weyerhaeuser Timber Company, Spokane, Washington, announces that it rvill build a plant at North Bend, Oregon, to manufacture wood panels lrom sawmill shavings and sarvdust. It u'ill be located adjacent to their planing mill at that point, and will employ 40 men three shifts daily.

Another Fosf-Sef ling Producl For Your ttDo lt Yourself" Market

(IRATGEBURG FTtJ; PIPE

FOR Att NON.PRESSURE ourslDE usEs

O Won't crnck, corrode, breok

o withsronds lemPeroture chonges

O Resists qcids ond olkolies

Tight Topemeld Couplingr keep out rootr prevenl leoks permonently

Lightweighf 8' lengths insure ecsy installolion. No tools required.

speciot CUfS Wffi 5Al{

Your cuslomers will use Orangeburg Root-Proof Pipe for hourelo-slreel seweri house lo seplic lcnk or cesspool; conduclors from downspouls; slorm drarinsi rnony olher non-ptessute outside uses.

NOW AVAILABLE FROM

to 7;; wu/

Here is production potential that will serve you well during 1954 and the years to follow I Because of this volume, no order is too big or too complicated. You can place your order with NTinton ind know that it will be handled eficiently, and on tine!

'$7e specialize in Mixed Cmload Sbipntents: truck aria trailer for California and Oregon points; rail shipment els'ewhere. Saves time and money. Holds- down inventory and speeds up stock turnover. \7rite or phone today for full details on "Vin-Mix."

Sbipping TUMBER MOUTDING TRIM

20 Cali.tornia Oregon Mills

Lumber qnd Plywood Induslry Conference

Heavily increasing imports of plywood, doors, and flooring, are severely damaging United States producers, representatives of the lumber, plywood, and wood products industries said at a recent conference with the Secretary of Commerce and his staff of the Business and Defense Services Administration. U.S. Department of Commerce, held in Washington, D.C.

"Particularly damaging are the imports of hardwood plywood," industry spokesmen said. They attributed the heavy imports to the rn ide differential in labor costs, which favor the foreign plywood produ,cers.

The lumber pl1'wood, and wood products representatives were welcomed to the ,conference by Lothair Teetor, Assistant Secretary for Domestic Affairs, who presided. Mr. Teetor said the Commerce Department is working in partnership with business and that an exchange of ideas at such conferences will make such a working arrangement effective.

Charles F. Honeywell, BDSA Administrator, explained the agency's responsibilities in connection with business and also in relation to defense mobilization programs. Mr. Honeywell told the visitors that much reliance is placed by BDSA upon the assistance given by business men who are serving as Assistant Administrators and Industry Divi-

sion Directors u'ithout compensation under a rotating system.

Deputy BDSA Administrator H. B. McCoy told the conferences that a line of demar.cation will be drar,r,.n between the duties of the Commerce Department and the Agriculture Department in connection with the forest products industry.

Details of the organization and services of the Forest Products Division of BDSA were outlined by Bernard L. Orell, Director. IVIr. Orell cited several outstanding instances in which 'the Division has assisted industries in their relations lvith other Government agencies. He assured the lumber, plywood, and lr'ood products industriesrepresentatives that their problems will be given prompt and energetic attention by the Department.

Industry spokesmen told the Commer'ce Department officials that they are dissatisfied with the Government's methods of appraising stumpage on public lands, and also with existing methods of constructing roads which give access to timber on such lands. Mr. Orell said BDSA is now working with the Bureau of Public Roads in an effort to improve the forest highway situation.

One of the conferees felt that the present timber appraisal policies (of Government-owned stumpage) main-

iiLlr ;L i;Ll.L' lt'r,'l ,,i lr:lr -lttrnl';t{t l)l-i((:. 1);u'11\ rllt( t,, lltt i:Ltt t]r;it 1lr,'iot:ti;rllorrrrl,l,'('Lrl i\ r(,1 l,t'il{,,11r'r-t,1. Ilt .rrirl lrigir q,)\ ('r'rrrr'r I -lu)r1,, {( 1,ri, i': ;Lt-r' r';Lr-t'ir'rl lot' tr:Lt-,1 in1, llj-11 lrt-it r'- ,,1 ltttttl,r't ;tlril \\,,,,r1 1,t,,r]ttL 1.. 5titt'l;rrt,,i (,,rrnrrtct 5irellrir- \\,Lli.. !\l)l-('--((l lir( qi-ittitil(l(' ,,1' tlrt I)r'lrirt-lrtItrl 1,, llrt' \\('r)(] j)l-r,(lll(1: ill(il i,,r. r',)lttilt( 1,, lltt r'otll('l-('ll( (' it',,1t ;tll l);tl 1- ()l 1]t(' I rrit,,l \l:rt(': lr|,1 irtrrlt'r] llrt'r: l') (,)tr( 1,r tltt l)L'1,;rr'1il1(il1 \\lllr ;lrl\ l)l'i,l,lqrll. tllt'r rrlillll lt;tr r'. li!1)i('(rlt:rlirr': ,,l ,,1lrt t ;rqt tt, i, - ,1.'., r'rl,r',1 tlrt' irrtri li,,n,,t tlttil t(':l)(( lt\(' L)1{;tlrtl;Lli,rtt: l'1t,.,' irt'lttrlt',1 \r'llritt \. I:lt'lllrilr{. |)11'1'1 {.1 ( )llit'r' ,,i \l,,l,tlt,,;iti,,l; ( lltr'lL > 5 'l'lt,,rn;r.. \':i'1;rl1 \('( l', liti ) ,,i I )r'lL rr>r', \ilL1. ( ,t'tr. (,lcl I- l-,1!tr1,,n, \l;tnlLlirrq I)r'('.1()r'. l.r1,, rrt 1r11,,,1'q Il:rrrl'. Itr-. i-g1,,'r1 rlt'\ t-ttr. I-L',,r,,nrr, \,lir.,'r-. 1111('j'riLli,,rtLl Il;lrli i,,r' lit',',)lt-il'l1r'ii()ti lttt,l I )L r1l,,1,rttr'tll. Iilrlf it 'l'ti.r',,. I tL'l' u1\ I)it-t,t,rt-. ()lltr'r' ,,1- lr,rlu-tt'i:Ll lir'-,,11 ((-. l,,rctqtr I)1' ('t-;tli,)l: \,lrtirti:1t.lrli,l: .1. I ;rrl \\ ilii;rnt.,,n. ( lrit i. I'rrr. , ltiL.t llt';tr, lr. | 5. ( .r'lrs 'rl l.rrLrl, t'r'- irJl(l ( i rjl \l \\ il,lt'.. ( lrit'i. \\ ,,,,,1 l'r',,rlrtr't -. I itirL;Lrr i )l ( r'ri1r.. ( ru_r I ( ). I l',ll-r,l:Lr. ( r,rllti:-i ,r,r'r- ,rt tlrr' lir',lt.r';rJ I l.rr-rrr* \,j llli-lr'-rl j,)n. II,,it.rrg lrr,l Il(,rr(' Ijil,rrr'( .\q( r:r'\ lrr lr1r1;rillir( llr, ltttt'l,t'r' l,Lrr irg 1,,,lir'11. ,rl tltr' ( ',r'1,,,i l..rlrnL.t'r., u lrir'lr i- tlrt. ',rrrt llL.ir! ;rqcrrt ir,r .rll rlrl -t'l-rit't'>. \lr \\ illilLnr.,,r -;ti,l llr;ri ;Ll't('r lltt rL,lui-itr,rij ll;r: l,t t'll :L'l('('ll('(i i1)l' !l;l,lr'. -ilr' irltrl il-t 1rl lltr' ( r,r1t-,,1 ( rllr,, itt :1. l.otti:. lltr','lltL't'.;rl-('llt(l -(ltl li,,,ll! l,l lltc ilrt-Lr' l.rrrirrq ,,llrL'L'- lr >1. l-,,rri-. \tl:irt;1. (,;r ,t I',,t'll;Ll,l. ttr',' !,,1r IlI lLrlrltrl ilrirl lltttI t- tt,, r'L'-111,1;,,11,,1 llrt'Lr';L ll()tr \\lti,'lt l,t,l. ilt'r ttr\itr',1. r'rr'ri llt,,tiqlr tltt'lrttrin!,,r-rlt't i- 1,1;1,.,1 rr,,rrlr ,rrt ,,i tlrt ,,lltt'r'..

Ilt' ;r,l,lt',i llr;tt itt' (\lr(,1,,1 llti' -r'l-rtrr'- l,li\rrs rr lirr' lt(.\1 _\(iit \\r,rrl,l l'. ;Ll,,,rrL ](l l)(,T \( 11 nrrrlr't llrc til ll rtll ltl r| \lrr.|1 lit:l \ (';ll'. \lr'. 'l'r-irr',, r-( \ (;rlt',1 tlrlLt l ( ) \ r- ( 1,r11('rrl,lirtil! lrn;rrr, rtr1 tltr'1,ttl-t'ir'1r1'rrl SS5 rrtrlli.rr rr,)l'lil,'1 lttttrl,r'r't',t lltl 1..,,1,;11 i-r'('o|\ll-11('li(rll l)tr)qi-;tt|. 1,1rr- 52: ||llt,,| ,rl i,,g- ;1'r,l Slittt"l, i I,r, "L

New Mills Neor Cloverdole, Colif

I \\i) lrr'\\ rrrtll- i,ill l,, l,lrlt rri ,,r{ r' ir rlri ( l,,r, r',1;Llr' ;rt-r.;r ltr :()r,,lrl;i ( i,lrlri\. (:Llil,,trll:r. -l lrt'5,rll(,ll1ir I'1rrr,,,,,j ( ,,1111r;s111, ,,i .-,)tt()l:11i. irit ]r ll;1111;rr'lui'r'- 1,11 11,,,,,1 l,trl i,u-r. il\ \( n('( r-\ r']-( \\ lr('lL. :- l,l:ilrrrrri i,, i,rrr:,] rt- ,'ir rr \('rl('( r 1'1lLrl1 lrt tll:r 1,,rilll 1,, ,.lrr1,l,,t :tlrItil I't.tr 1,t',,1,1,'. '[ ]r, ( 11.,r'trl;rlr' 'l irrtl,t'r ( 1)rlri):tlr\ ,l ( 1,,r,'t',1;11,. l'(' r't'lllr r)l-!lili,/.(',1 l,r tlr, \l',lrLlltL l ,l'r'>l l't-,,ilttcl: ( r,1;11';1111. ,,t \1,,1;lll;1. ( )tt'1-r,ir. ;tttrl lltc Ii;tt,-l'r' l'r'r' ( ,)tlllr;ttt\. 'l \or-1lt l'l;rinr. t )t-('\,rr 1-;,r'11)ltl'tlt! 1,, l,rLil,l:r .it\\ltllll li(it! ( l,,rt.:,llrlr.. ,r llrr' \,,r'ihrr(-l(r'lr I'lr,'lir, li;rlrr;rr. lL rrrl i|;ilr11tir(lilr'r' liL,lrr,,,,,l. I), ,t]ll;i. l:lr'. ;tllLl I'l|1. 1,,1 ;111,! ;rl,,t litt irt'llt r I t, rt l,'lrlll( 1ll ( (,llli)illl\ i ll('\\ i,,!ltil! r',,:L,l 'l'lttt'L l. r'tlrrrt'lcrl i'r l,r';t l,rlli,'tt t.t'r't,,i rrlqtll iltr i,(1. ;Ll.rrq I lri- lrrrt

Oregon Lumber Compony Adds Hordboord -1 111 ()11q,,tt l.tttttlrt't (,)ltli';ill\.l)r',. (rlr<"tr l- lr:Ll\llril

;t ll('\\ ,,rl ltrrlrt|r'rl ll;r|rll,r:L:il llt ii. i,lq i,l;rtll. ttllrlt't' tlrt rtitlllc,,i \11rr,,,,,]'i'L'tlll,r'lt'rl I l;tt''lrr,','rl

<Q= '4:+ ry,ol rHrffioRLD'@a "-M

. Yessiv . . . at Fledlund r{ou qet Out:ot-This \lorld-" Iumb er'at' Doronto-Eayth'orices !!

K:0.,v.,, ^^^ PonAgw-ln purrc,,€v2nnp;,y'tt,, W$;fa $w, a,,\d' Do1^29aA bi)1, altte,prn" W"N+,ly*.ttu)da o,nd tha;!ilv utu#j$!ru nnretL4otu;a'...otu'..% N fu W*

A6.l^h' o4r A;A;/n+ omyrhltu, rn An nni.cu.

MILL R€.MANUFACTURING AND ORY KILNS AT BIDWELL BAR, CALIF.

LING qnd

OM KILN DRYING

lR, crnd EGIUITABtE

TUMBER DEATERS of TIFORNIA

These qre but q few of the mqny Feqtures offered by A. K. Wilson. When you need fqst, Efficient Service - Just Coll rhe orgcnizotion thot hos rhe Fqcilities qnd Know How to follow through on eqch qnd every Order. Unlimired Copocity

rd-$urlaced Modern Plant

When Gonvenient

Individuol Oftice Spoce Avqilqble

NEvodo 6-2353

Appoinred Director of Soles-Production Coordinotion for Simpson's Redwood Div.

Son Jooquin Hoo-Hoo Glub Will Hold Dinner Meeting qnd Goncot

The San Joaquin Hoo-Hoo Club No. 31 will hold a dinner meeting and concat at the Hotel Johnson, Visalia, Friday evening, March 19. Ray Noble is in charge of the arrang'ements. Membership blanks can be obtained from Bud Barber. A big turirout of the Black Cats is expected.

New Twin City Porrnership

John W. Rhodq

Arcata, Calif.-Appointment of John W. Rhoda as director of sales-production coordination for the Simpson Logging Company's Redwood Division is announced by Wm. E. Lawson, vice president and general manager of Redwood Division.

Rhoda, who has been manager of the Rounds and Kilpatrick Lumber Company at Cloverdale, Calif., since 1949, has spent more than 4O years in the redwood business. A native of San Francisco, he served as manager of the Hobbs Wall Lumber Company yard in San Francisco frotn 1923 to 1939. He will move to Arcata in his new position.

Simpson's Redwood Division operates logging, sawmilling and veneer plants at Klamath in Del Norte County and a redwood remanufacturing plant at Arcata.

J. W. Hunter, of San Francisco, is authority for the statement that the Twin City Lumber Company, operating in San Francisco and Los Angeles, has been reorganized as a partnership composed of: Howard A. Collins; W. W' Ramsay; Southwest Management Corporation of which M' A. Wooten is president; Franklin Supply Company of which J. W. Hunter is president.

The San Francisco offices are located at 593 Market Street, ancl tire Los Angeies offices are at 1100 So. Beverly Drive.

New Willioms Monoger

Fritz Martin is the new manager of the Williams Lumber Company lumber yard at \\''illiams, Attzona. He has been with the firm several years.

Ed lvory Visits Los Angeles

Ed lvory, Ivory Pine Company, of Dinuba, California, was a visitor in Los Angeles recently, where he was the guest of his business associate, Gus Luelhvitz. '

fiIIS PRODUCT

Reduces constnlction costs by lcster working schedules cnnd quicker re-use ol lorms. Allows mcrrked scningrs to the concrete products manuladurer by reducing curing time, curing spcce' and inventories Pcrticutqrh cdvcnrtcgeous in poruing trcffic inlersectioDs, repcirs in opercrting lcrctories cnd stores, mcchinery loundcrtions, tunnel liningrs, AllD

Where c concrete of higrh quality is desired in OIIE OR TWO DAYS

VICTOR HIGH EA$.T STRilGTH PORTT,ATID CITITDIIT TYPE lIT

Help Mqke Dinner Dqnce Successful Event

John Lipani, president of Los Angeles Hoo-Hoo Club No. 2, reports "the follou'ing Los Angeles lumber concerns rnade possible the ladies door prizes in connection u.ith the successful dinner dance held by the clul; on the evening of February 19 in the Blossom Room of the Hollywood Roosevelt Hotel and u'e hope you will make mention of the fact in your splendid publication so the membership l'ill be informed of this fine cooperation."

Atlas Lumber Company, Bohnhoff Lumber Company, Clough I-umber Company, Davidson Plyr,vood & Lumber Co., D. C. Essley & So,r, Fleming & Hightorver Lumber Co., F. L. Jordan Sash & Door Co., John \\/. Koehl & Son, Inc., Long-Bell Lumber Co., Los Angeles Millrrork Co., Los-Cal Lumber Co., Bob Osgood, Pine Box & Lumber Co., Ryness-Smith Co., Simmons Hardrvood Lumber Co., Southwest Sash & Door Co., E. J. Stanton & Son, Inc., U.S. Plywood Corp., Wall Dry Kiln Co. and \\reverhaeuser Sales Company.

Joins C&O Lumber Co. Sclles Srqff

Red Hetherington. for many years identified in lumber sales in Southern California, has joined the staff of C&S Lumber Company, Compton, California. He. rn'ill cover Los Angeles, Orange and San Diego counties, according to Bill Stover, general manager of the concern.

The New Door-ond-Frome Pockoged Unir

REAIIY IIUI{G DOORS

Almort 250,OOO leody Hung Doors hqve bean rold in lcrr thon 3 yra?3 ln Soulhern Californio DID YOU GET YOUR SHARE OF THESE PROFITS?

Aggrersive odverliring hq: creofed wide occeplcncc for READY HUNG DOORS-with bolh conIroclor3 ond the fosl growing "do-it-yourrelf" home-owner mqrket. Wrile or telephone u: for the full profit rtory.

READY HUNG DOOR MFG. CO. OF SOUTHERN CATIFORNIA

Vlctorio 9-320t

MASON SUPPIIES, Inc.

8U' LDING TAATER'AI5 W HOLESAT.E

WE HANDTE PRACTICAI. lY INCIUDING TH!S PARTIAI, EVERY BRAND, lttT:

BEAVER BOARD

BEST BROS. KEENES CEMENT

BESTWAIL PTASTERBOARD

FIRESTOP BESTWATI KEYSTONE NETTING, NAITS

K.tATH

KENMORE BOARD RED-E-CRETE

stERRA srucco NeirtNo

TRINITY WHITE CEMENT

VAndike O7O8

732 DECATUR STREET

tOS ANGETES 2I, CALIFORNIA

Bert Hosselberg Joins Conifer lumber Soles

l-lill l,'rese, Conifer l-umber Sales, Sacramento, has announced that efiective February 1, Bert Hasselberg has joinecl Conifer's sales iorce. Bert will make his he:rd(luarters in Sacramento at the Conifer office, P.O. Box 385, Torvn ancl Cottntry Br., Phone lVanhoe 9-7655, and u'ill travel the lSay Area arrd San Joacluin Valley.

Bert Hasselberg's lunrber career dates back to 1936, u'hen he began 'u'orking part time in thc r,r'oods rvhile he rvas :rttencling high school and college. He graduated. from the L.Iniversity of Washington in 1942. Bert then rvent lvith the A. M. Paulsor.r I-un-rber Agency in San Francisco, ar"rd they in turn sent him to the Scott l,umber Company, llurney, to learn the manufacture of lumber. Bert then rcturnecl to thc Paulsr-,rr sales force for one year and ir-r 1946 became :r partner ancl manager in a retail lumber yard in S:rn Carlos, California. rvhich he operated frlr trvr.r years. For the pzrst live years, llert has been at 'r,,'holesale lumber salesman and has been c:rlling on the retail yards througout the Bay Area. I)uring that time, he has also done Inrnber buying in Northern California.

Architects & Engineers Service Employed to Help Decrlers

Joseph Goldenberg, vice president Goldenberg Plyu''ood and Lumber Co., Los Angeles, announced last month his firm had employed the Architects & Engineers Service t<> rvork directly rn'ith retail lumber dealers and local arcl.ritects in an advisory capacity to aid in tl-re specification and application of Amerwood the pre-finished paneling distributed in the West by his concern.

Amerwood is an indestructible, 3-dimensional u'all sttrfacing which comes in a choice of five colors and has met with ready acceptance by dealers and builders alike, according to Mr. Goldenberg. He further stated dealerships are open in Northern California, Oregon, Nevada and Washington for Amerrvood which is used extensively in commer'cial, industrial and residential interiors.

Plqnt Mointenonce Show July l3-15

Concttrrent rvith the West's first Plant \{aitrteuance Shou' scheduled to be held in the Pan Pacific Auclitoriurn, I-os Angeles, July 13-14-15, will be a Plant l\4aintenance Clcinfetence. The conference will be under the clirection of l-. C. Morrow, consulting editor of Factory Nlanagement rrrrcl Maintenance \{agazine.

In the July show, exhibits and discttssions r.vill cover sanitation, replacement of parts, preservation of facilities and equipment, safety devices and meastlres' painting, polishing, rvaxing, industrial design, and supplies of every sort rvhich do not actually bectlme a part <lf the finished product.

The Plant I\[a.intenance Shou' is aimed at industrial efficiency for every type of manufacturing operation, large or small. Products, equipment and supplies-and methodsthat have an effect or-r lowering productiol-r costs rvill all be included in tl,e shorv.

Los Angeles Hoo-Hoo Club Dinner Donce

Over 200 lumbermen, their rvives and friends attended the sixth annual Hoo-Hoo dinner dance held on the evening of February 19, sponsored by the Los Angeles HooI'Ioo Club, in the beautiful Blossom Room of the Hollywood Roosevelt Hotel.

During the cocktail hour, which started at 7:@ p.m. the group was entertained by the sweet music of the Glee Gzrtes Trio and dancing to the society music of Hal Sandak and his band continued from 9:00 p.m. until the vl'ee small hours of the morning. The complete entertainment program was furnished through the Walter Trask Theatrical Agency o{ Los Angeles.

John Lipani, president of the Los Angeles Club and Jim

Forgie, secretary-treasurer, handled the arrangements for the annual affair which attracted Black Cats from all of Southern California. Mr. and Mrs. Carl Gavotto and Mr. and N[rs. Clif Roberts from San Diego represented the border city organization and Mrs. Gavotto rvas presented u'ith one of the door prizes for the ladies. Other rvinners included Phyllis Dodds, Marcella Stanton, Gloria Foreman and Mildled Campbell.

Nfany members of the Los Angeles Hoo-Hoo-Ettes attended this gala affair including Bessie Stewart, president, Pluma Mcleod, Lynn l{artin, Ann Murray ar,d ltollerta Kinkade. They represeltt a cross section of the milling, lumber and plywood business in the Los Angeles area'

Cqndid Camera Shors Token ot Los Angeles Hoo-Hoo Club Dinner Donce

Forest Pest R.eseqrch Drive Stqrted

A mighty effort to get the upper hand over destructive timber insects and diseases is shaping up in \\rashington and Oregon, where the Northr,l.est Forest Pest Action Committee has started organizing the most intensive pest research program ever undertaken in the West. Public and private groups, industries, colleges and individuals are being enlisted.

"Pests are costing the people of \\rashington and Oregon two billion feet of timber a year, or enough to build 200,000 new two-bedroom houses," said E. L. Kolbe, Portland, chairman of the committee and chief forester of the \\restern Pine Association. "We must make an all-out try at haulting this unbearable loss.

"We are behind in pest research. \\,'e'r'e been battling one emergency after another. In the past several years, for instance, we've spent $3,50O,0O0 on control of just one insect, the spruce budworm. \Are're also at grips with a vast horde of Douglas fir bark beetles. There are many others. It amounts to a situation where the pests are telling the forest managers and orn'ners 'rvhat to do. \\re must get at the roots of this problem."

The committee, first of its kind in Aurerica and representing 2l public and private organizations and agencies identified with forests and forest industries. has had a sub-committee at work for a year making a careful study of pest research needs. Headed by C. \Ar. Richen. Portland, chief forester of the Crown Zellerbach Corporation, this group recently brought in a report calling for major cooperative research campaign to get answers to many pressing forest pest problems.

The report pin-points research needs, names targets for immediate action and calls on industries, colleges, research foundations, chemical firms, spraying and dusting concerns and others to undertake study projects. It urges that organizations already engaged in forest insect research be strengthened.

To get such investigations into gear. 'committee members are making personal approaches to top-level executives of industries and organizations they hope will take a hand in the job. Already keen interest has been shown. Committee members point to Centralia, Wash., u'here the Weyerhaeuser Timber Co. is readying a full-fledged forest research center staffed with specialists. including tu'o entomologists. They likewise point to ne\\' state of Oregon research work, and operational tests lreing rlone by lumber and pulp companies in their rvoods.

World Flight Visiring Foreign Missions

Miss Sada E. Hamilton, retired auditor-office manager, E. J. Stanton & Son, Inc., Los Angeles, left NIarch 2 on a world flight with 22 Presbyterians to visit the Church's Missions. The party u'ill be gone two months on this tour of inspection to see ho',r' contributions are being spent and will make ports of call in every foreign country where a Presbyterian Missic;n is maintained. Miss Hamilton spent over a half century with the Los Angeles hardwood concern prior to her retirement in 1944. She lives in South Laguna Beach, California.

T\TENTY.FIVE YEARS AGO TODAY

As reported in The California Lumber Merchant March 15, 1929

M. M. Riner, of Kansas City, Mo., Snark of the lJniverse of Hoo-Hoo, will be guest of honor at Hoo-Hoo meetings in California. He will be at San Diego March 1Q, in Los Angeles March 20 and 21, in Stockton March 22, in San Francisco March 25 and 26. and at other points.

The Bayside Redr,'r'ood Company, Eureka, has sold its sawmill and all lumber and logging equipment to the Dessert Redwood Company, of which Howard L. Dessert, Jr., is the head. '-fhe latter concern is a non-operating compauy with large Redwood timber holdings in Humboldt Cour,ty. The new owner has organized an operating company, the Humboldt Redwood Company, to operate ,1t" nsu, proPerties. The Humboldt Redwood Company will buy timber from the Dessert Redwood Company.

The McCormick Steamship Company, San Franciscc'r, announces that it has purchased the steamers "Point Judith" and "Point Lobos" from Swayne & Hoyt. The boats, sister ships, have been placed in the coastwise trade.

The Diamond Match Company, which recently purchased the Tilden Lumber Company, at Stockton, has

taken a 2}-year lease on the old Falconbury Lumber Company yard at that place. It will build a planing mill on the new property, and use the entire lease for lumber storage and handling. Ira 8,. Brink makes the announcement.

Clem Fraser, vice president and assistant general manager of the Loop Lumber & Mill Company, Alameda, has been appointed general manager of this concern, succeeding I\{errill Robinson, resigned.

A meeting of Southern California retail lumber dealers has been called to take place April 6, at the Alexandria Hotel. Paul Hallingby, of the Hammond Lumber Company, rvill preside. There will be a luncheon, then an afternoon meeting, followed by a dinner with the ladies present.

The San Jose and Peninsula lumber dealers and Peninsula Hoo-Hoo Club will have a joint meetipg at Hotel St. Clair, San Jose, on March 25.

the the

Charles S. Russell, president at his home in Portland, Oregon, of Dant & I{ussell, died March 11, at the age of 70.

Whittlin'

By Mark Whalon

At blacksmith shop and country store, I see no whittlers anymore; It makes me think, around these parts, That whittlin's one of those lost arts That rise and flourish, wane and pass, Like temperin' bronze, or Venice glass. I guess 'twas lost about the time That thinkin' got to be a crime.

When I say whittlin' f don't mean A-scrapin' wire or spark-plug clean, Nor makin' whistles in the spring; I mean a wholly different thing. I mean the whittlin'that was done In sober earnest-just for fun. They whittled not for what was wrought But rather as an aid to thought.

To figure close-to fix a trade

When some deciiions must be madeA good jack-knife and piece of pine And whittlin' shavin's from it fine Just soothed and smoothed and made things straight And helped when things was out of joint To whittle deep and to a point.

At politics they'd argufy, And how the words and chips would fly, An' you could tell where they had sat 'Some notching, haggling Democrat Outnumbered, in unequal strife, But fighting back with tongue and knife, All 'round was shavin's slick and slim, Republicans had heckled him.

In Washington I heard 'em say Beneath the White House, hid away, They found a room all set apart Devoted to the whittler's art. Some President the kinship knew 'Twixt whittlin' straight and thinkin' true. I do not choose to give him nameIt's whittled deep in Halls of Fame.

Now'days we take things on the run An' do a thing-because it's done. We never stop to calculate, To reason out or meditate.

Opinions, too, that's handed out, We swaller down without a doubt.

'Pears to me that it would pay ,sometimes to whittle a diff'rent way.

A Pig Story

The Manzanalo (Colorado) Sun tells one about the little city girl visiting the farm for the first time, who made a tour of the barny_ard and rushed in to her mother:

"Just think, I saw a whole bunch of little pigs throw a great big pig down and start cLewing off its vest buttons."

W:rh Bqnners

Although I am beaten, no one shall knowI'll wear defeat so proudly. I shall go About my business just as before; Only when I have safely closed the door Against you and all, shall I be free To bow my head-when none can see.

Tonight I'll shed my tears, but tomorrow when I walk with you, I will be gay again. Though I am beaten, no one shall guess, For I will walk as though I am Success.

Cresson

-Abagail

Physicol Troining

Train your mouth to smile when the day is dark; your tongue to speak for the advancement of humanity; your nose not to sniff at those beneath you; your ears to hear nothing but good of others; your eyes to see the needs of your fellow men; your hands to supply those needs, and your feet to walk always in the upward path, though stony and steep.

-Gerald Gray

Hoppiness

Happiness does not consist in the things themselves, but in the relish we have of them, and a man hath attained to it when he enjoys what he loves and desires himself, and not what other people think lovely and enjoyable.

-La Rochefoucauld

(That's a remark most of these folks who gurgle their love of grand opera, might well take home.)

A Shorr Skirr Trogedy

He was a little lawyer man

Who softly smiled as he began

Her dear, dead husband's will to scan.

And thinking of his coming fee

He said to her quite pleasantly;

"You have a nice fat legacy."

Next morning as he lay in bed

With bandages about his head, He wondered what on earth he'd said.

[. E. IIARRI$ TUMBER C(IfiIPA]IY

F|/R,

Not Just "Exlerlor", Not Just "Mqrine", BUT Not Just "Bool-Hull", A COIUIBINATION of rhe Berer Quoliries of oll Three,

All Heortwood Veneers, Mqchine' Edge-Jointed Inner.plies qnd Re.Humidified.

F. A. Horner Heqds Ponderoso Pine Woodwork

log Truckers Offer To Poy For Overlooding R,oqds

' At the recent Sierra-Cascade I-ogging Conference held at Redding California, where about 1,000 loggers, tirnbermen, and lumbermen met and discussed their problems, action u'as taken to solve the vexing problem of load-limits on the big trucks that haul Pine and Redwood logs out of the forests. The truckers ofiered to help pay for the maintenance of those sections of the highways used by the huge rigs, in exchange for permission to carry loads heavier than the legal limits.

A group of industry leaders met with members of the Assernbly Subcomnrittee on Transport and Commerce. Together, they drafted a request to the Legislature for an investigation by the State into how much of Califronia's highway system can be classified as "natural resource roatls" and so becorne available for a system of legal overloadir.rg fir-ranced by the timber industry.

Chicago, March 5-F. A. Horner (left). presiclent of Rockn'ell Sales Associates, Chicago, is congratulated bv R. H. N{orris, general manager of Ponderosa J'ine \\,'ooclrv<-lrk, on Mr. Horner's election as president o{ the associ;rtion.

Mr. Horner sltcceeds Arthur H. Mohring. vice-president of Edu'ard Hines Lumber Co., Chicago, u'ho served as association president during the past year. Nlembers of the association rvith headquarters in Chicago, are pr()ducers of ponderosa pine lumber and manufacturers of rvood u,indows, panel doors, cabinets, anrl other millu'ork n.rade of ponderosa pine.

Other officers elected at the annual meeting held in Chicago \yere I'aul \\r. Curtis of J. Neils Lurnber Co., Minneapolis, vice-president i J. I). Rou'land, r'ice-president cif the Andersen Corp., Bayport, Minn., treasurer; and Loyde S. l3lakely, Brooks-Scanion, Inc., Bend, Oregon, secretary.

1'hil Creden, director of public relations of the Edu'ard I{ines Lumber Company rvas appointed chairman c;f the advertising committee. N[r. Creden, u'ho ser\Ies as chairman of the public relations committee of the National Retail Lumber Dealers Association, n'ill direct the aclvertising prograr"n handled by the Buchen Company, Chicago advertising agency, and the pul>lic relations program conducted by Rider & Keister, Nerv York City.

"The production of logs to meet the demands of the public for lumber and other processed forest products has reached a critical stage because of inadequate roads," the group staternent declared.

Assemblymau Francis C. Linclsay (Rep.-Loon-ris) said current legal higliway load-limits are fixetl at 72,600 pounds for thc largest trucks. But big logging rigs, he saitl, are built to operate economicall-v with loads up to 100,000 pounds. Loggers, according to rnembers of the group, would be willing to pay a special fee to finance constructirln of high*'ays to lvithstanri punishrnent by extra-heavy hauls.

Lindsay suggested a possible assessrnent of 5 cents per 1000 boarcl feet per rrile, and saicl such a fee would permit transforming plesent two-lane roads in logging areas into heavill' ballasterl three- and four-lane highr,l'ays, over whicl.r log trucks could roll u,'ithottt tlarnage to the surface.

Tlrose rvho met rrn the problem toclay said i billion boarcl feet of lumber-u,crth more than $30,000,000 ancl accounting for one-fifth of the State's timber output-is u'asted every )/ear l)ecause roacls are not strong enough to carrv th'e tirnber coming out of the forests.

Hold Open House

The Vacaville Lumber Company l.ras openecl for business at its neu' lumber vard in Vacaville, California. The modern plant rvas shot'n to the public at an oPen house, presided over by the trvo o$rners, John Nlcllride and Tom Zazrity.

The Old Lumbering Doys in Scrn Luis Obispo

'\nnonncemeut 'lvas tnade in the last issue of THE (',\l-IF-()tiNIA LUNIIIER MERCHANT of the sale of the retail lun-rber yarcls of the Southern I'acific NIilling (.cinrpauy in San Luis C)bispo and Santa Nfaria, to the Pacific Coast l,un.rber Company of California. The ne\v ()\\.lrers have also operated vards in the tr,vo cities, and have n()\\' n1()ve(l to ti:e nen,ly purchased ).ards .,n account of lheir lretrer locations. The I'acific Coast Lumber Companr' lras been identified rvitl-r both transportation ancl building actir,ities in Sair Luis Obispo since 1870.

An interesting historv of the c()mpany lecerrtl.v ,,1,1r."..,1 in the San l-uis Obispo Countl' Telegrarlr-Trilrtrne. The storl' quotes J. C. Flusion, general man:rger o[ the comparry, ar-r<l his historical report on lnrnber :rntl llrrilcling^ in that area is most interesting. The stor-r'teads:

"There have bcen nranv changes and rlevelolruretts since t-he ol<1 days rr'hen luurber and building materials rvere sorelv r-reeclecl foi' construction in the area :trrrl thc only lneans of transpori l.as by coastwise vessels. 'flrey usecl tcr anchor olT Poir.rt Sal in the 1870s and throw their lumlicr cargo overboard to float it ashore. Then it rv:rs loacled iuto wagons and hauled into the back country. There were sornetinres as manJ/ as 30O wagons ancl teams linerl rrP orr a one-\\'a)' road rvaiting for materials.

"A railroad was clearly needed and in 1873 articles c,f incorooration were filed for thc San Luis Obispo llailroa<l colrl)any. First cor.rstrnction rlas ol1 a line 10 miles long from l)ort Harford (Ar.ila), but clue to a shortage of money it Pro,:eede<l \.ery slo'n'ly and the line <lid not actually rezrclr Sarr l,uis ()bispo trntil 1876. The ton'nsper>ple of San l,rris (.)lrispo sporisored a big excursion to Avila and barbccuc on Augnst 23, 1876 to celebrate conrpletirin of thc roa<I. 'fhe roail u'as extencle<l tr, Arroyo Grande in 1S81. Irr 1882 it rvas extended to Santa Nlaria (therr knol'n lrs ('entr:rl City) anrl l-os ,\lamos. 'fhe rvide streets in Clentr:rl City n'cre <lesigned so that riLr-rchers hauiing irr grairr an<1 lrc:rns to the railroa<l [or shipnrcnt could turrr six an<1 cight-horsr: teams in the streets t'ithout any bother.

"'fhc l'acific Coast Itailu'ay Co. successor to the c:irlicr cornpanv, \\':rs :t narr()\\- gauge line 3 feet rvide. It u'as the

orrly rail transportation in this part of the state until thc turn of the century. It hauled n'ool, shecp, turke-vs. hides, Irogs, beans and grain to the port for shipmertt to San Fretrrcisco markets. The company constructed a groul) o[ l'arehouses for the cleaning and storage oi lleans and grain 1>rior to sale and shipment over the line.

"l,umber yards rvere established at ltc,v poirtts irr tlre area. The site of the present yard at San Luis Obisptr rvas purchased {rom John Harford in 1876. These yarcls h;rve supplied building materials for manl' of the litrgc coustr-uction jobs contril-.uting to the grou'th of tlris region. Timbers were furnished for the earlr- rvttoclen clerricks in the Orcutt oil fields in 1904. The comltarly suPplied materials for the famous, old Ramona hotel in San Luis Obispo. More recently, the redu'oocl u'lttcr tauks ttsetl by ranchers in the area \vere supplied though the vard'' Sister's Ilospital in Santa Maria, thc olrl tou-tr ttI Niporlo. rvhich later burned clo.,vn, ancl a goocl shitt'c oI Arrovrr Grancic u.ere 'brrilt n'itl-r materials brorrght in l,)' tl.re c( )ml)iul-\-.

Los Angeles Hoo-Hoo Golf

Tournoment Mqrch | 9

Johrr Lipani, president oi I-tis Angeles Hoo-l{oo Clul.r No. 2. annotlnced last rveek arraltgements had lteen cttmpletecl to hold the first golf tournament of the vcar 19.:4. :rt I-akeu'ood Country Clulr, Friclay-, Nlarch 19.

Tee-off time has been set for 10:09 a.m.. acclrding trr I-larvey Koll, chairman of tl.re golf corutttittee. .l itt.r Iiorgie. secretary-treasurer has made arrangelllents ior clir.rner tcl be sen ed promptly at 7 :A9 p.m. An nnusual etrtertainment program has l>ecn set for the evening icillotving the gcili t()urn:lnrent au'ards.

"I-ake'"l clod is an excellent club for ottr tottrultt-uents. The golf course is good ancl the cuisine has als'als beerr \\'ay above par and lve expect a good tttrntlttt irtr this event," said John Lipani. Reservations for golf arrd dinner may lre obtained by calling l)Unkirk 2-7942.

OAK, BEECH, ond MAPLE FLOORING Brodley Unit Wood Block Flooring Higgins Lominoted Block FlooringOqk Threshold ond Sill Cedor Closel Lining

Body Lumber qnd 9lskes

Another Good Building Year Predicted

our complele invenlory of roofing items will be ot your disposol so don'l furn owoy ony business on mqleriols nol in your yords. Keep in mind the fine fomily of Olympic producls designed to help you "gel more in 54"

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PYrcrmid l-1197

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GARDENA YARD: PLymouth 6-1112

MEnlo 4-l196

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BIG, NEW PROFIT OPP(IRTUNITY !

THE AII-PURPOSE PANELS AND HANDY HOOKS DESIGNED TO HOLD AND DISPLAY THOUSANDS OF ITEMS

When customers qsk for "lhe boord with holes"-sell thern PERFORALL-ond profit! Perforqll panels keep things nect cnd orderly-moke decorotive furnilure, porlilions, wolls. Hondy Hooks cre ovoiloble to hold alrnosl ony size or shope. Sold in low cost ponels from 2'x3'upto4'x8'...

THERE'S MONEY IN PERFORAII STOCK IT! .DISPLAY IT! SEtt IT!

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WITH BUITDING MATERIAT YARDS IN PRINCIPAT CENTRAL AND NORTHERN CATIFORNIA CITIES

NU-WOOD BUITDING BOARD FIR, HE'IALOCK, OAK FTOORING OAK THRESHOLD DOORS

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BAtSArft WOOI INSUIATION

FINISH & STEPPING

rutrABER { DTRECT ffiltt SHrprflENTt

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SKyling 2-2040

whsre'' 22e5'-'%'ii, 1lli: .':iif:

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Hyster Announces New Lift Truck

A new 15,000 pound capacity lift truck has just been released according to an announcement of the Hyster Company. The neu' lift truck, the Nfodel RC-150, mounted on 8.25 x 20 pneumatic tires, is porvered by a heavy-duty rvatercooled industrial engine.

The RC-150 was functionally designed for appearance as l,vell as efficiency with the assistance of the u'ell-knorvn

Domoge to Wood Flighr Decks

industrial design firm of Henry Dreyfuss. Safety, serviceability, operator comfort and ease of operation are "bttilt in" the new truck, it is claimed. The RC-150 has a capacity of 15,000 pounds at 24-inch load centers.

Other features are high degree of visibility, fully roller mounted uprights, extreme braking area and brute-type body construction.

The lift truck is also available in capacities of 16,000 pounds at 24-inch load centers and 18,000 pounds atZ4-inch load centers.

The nel,v truck is manufactureci by Hyster Company whose plants are located in Danville and Peoria, Illinois; Portland, Oregon; and Nijmegen, The Netherlands. Literature and specifications are available at any Hyster dealer or by writing Hyster Company, Portland 8, Ore.

Stepped up harvest of timber in years of high demand is healthy economics becatrse more of the low grade timber is recovered and beetle killed and windthrown timber is salvageti.

Washington-Steps to increase the service life of lt'ood flight decks, on aircraft carriers, by minimizing damage caused by jet plane landings, have been recommended to the Navy's Bureau of Ships by officials of Timber Engineering Company, research affiliate of National Lumber Manufacturers Association.

More than 200 launchings and landings o{ jet planes on the carrier, USS Tarau'a, were observed recently by Timber Engineering's research director, C. A. Rishell, and its chief engineer, R. G. Kimbell, cluring their investigations of the cause, type apd extent of clamage inflicted on the wood decks by modern jets.

The Teco officials recommended to the Bureau of Ships: that higher density u'oods be used in the relatively small landing area of the decks; that a re-examination of the restraining hook's design be made for possible revisions that would lessen its impact on the deck; and that faster, more simple repair methods be developed.

In addition to urging further technical studies on a more comprehensive scope, Rishell and Kimbell recommended research laboratory tests that simulate jet landings on rvood carrier decks.

Nafurcl wood f,nirh of thc Poul Heinley thultcrs blcnds with rhe poneled wqlls cr cpplicd in the privotc ofiicr of Tom Fox, presidcnt, John W. Fishcr lumbcr Compony, Sontc llonics, Colif. fhe oftcer ore uscd for curlomcr displcy by rhc Fishcr orgonirclion in rclling lhe produlcs urcd in the otlroctiv. ruite.

GEORGE CTOUGH tU[IBER

Cqrl Anderson Leqds Northern Ioggers

Arcata, California: Carl Anderson. has been named secretary-manager of the Association of Northern California Loggers.

Anderson was employed as a heavy equipment salesman in this area prior to accepting his new post. His duties are numerous. He is to promote the u,elfare and public relations of independent loggers; to encourage proper and favorable relations of independent loggers; to encourage proper and favorable legislation pertaining to the logging industry; to urge and assist the fair administration of laws pertinent to the logging and association industries i to encourage better safety practices u'ithin the logging industry; to encourage better logging practice and promote and facilitate ner'*' ideas; to exchange representation rvith other allied organizations; to work for standardization of log scaling and grading rules; to seek favorable prices for peelers and saw logs; rvith the consent of the majority of the membership, to bargain with labor, unions, sarvmills, plyrvood plants, trucking organizations and to contact and meet contractual obligations ; to acquire, rent and lease necessary. properties.

Officers in the organizations, other than Anderson, are R. I. Wheeler, president. Robert Patten, vice-president, and Kenneth Pease. treasurer.

lou Weidner Retires

Lou Weidner, for the past fifteen years general superintendent of production for E. J. Stanton & Son, Inc., Los Angeles, Calif., wholesale hardu'ood lumber concern, retired from active business N{arch 5, according to Rov Stanton, Sr., president of the company. Al Sel1ers, formerly head of production for \A/estern Hardu'ood Lumber Company has beer-r appointed to succeed Weidner, Mr. Stanton continued.

"Al Sellers is no stranger to our organization as we brought him to Southern California over eight years ago from Louisiana as assistant to Lou," said Mr. Stanton. "He was al'ay from our organization for a ferv months and has rejoined our production department rvith a complete knou'ledge of our operation, customel' service, remanufacturing and milling problems and although rve dislike losing Lou Weidner, rve have a successor rvho has the experience and background to handle this important post," he declared.

Superior Quolity Doors-Moderotely Priced

Sroorco guaranteed flush doorg are precision built with all-wood con6truction throushout. Ventilated straight-grain, kiln-dried Western red cedar coree maintain dimensional stability.

Lou Weidner

D0lf ouER c0. llf G.

Wirh Wesfern Custom Mill

King G. Light, formerly rr'itl-r A. K. \\rilson Lumber Company. Los Angeles, has joinecl the sales staff of Western Custom Mil1, lumber dir.ision, accorcling to Floycl Scott, president of the concern. King .ivill call on lumlrer de:rlers in Southern California, Arizona and Nevada. He is well known in lumber circles throughorrt the southern area.

Emergency Repoirs to Domnged Wqtersheds

First aid to denuded lratersheds in Southerr-r California caused ltv the disastrous forest fires of this past summer has been accomplished thru speedy action by the Forest Service arrcl cooperating agencies by nsing contributed emergency iunds. materials and rnanpou'er.

Emergencv treatment consisted of sorving mustard and grass seed b,v airplanes and helicopters on more than 20,000 acres oi rugged mountainclus terrain. Seeding u'as done in time so the seed rvould germinate l'ith the first fall rains-and thus produce a legetative blanket to stabilize and protect the bare soils.

Areas so treated were : the Sulphur Springs l;urn on the Angelrrs National Forest; Arrou'head burn on the San Bernarclino Forest; Big Dalton burn on the Los Padres Forest; and the Rronco Flat burn on the Cleveland National Forest.

The ntagnitude of these seeding <tperations-extensive as they irre. represent only al>out 18/o of the area burned by these four fires. Unseeded portions of the burns rvere classified as not critical enough to warrant enlerge,lcy seeding.

ttlr. &*ber bealer

Increose YOUR soles with the mony unusuol, hord fo find items which we corry in stock to immediotely fill YOUR orders; For excmple

B & BTR. VERTICAL GRAIN SITKA SPRUCE

Sizes up lo

4" x 12" x 40 Ff. Long

Lorgest Stocks in fhe Wesl

STRAEI.E I.UI}TBDR COIITPAIIY

2 Blocks Wesi of Jock London Squore

537 FIRST ST. - OAKTAND 7, CAIIFORNIA TEmpfebor 2-5584

will meon crlro rovlngs In rhlpplng ond rtdnpowcr co3tr whcn you hove your Kiln

when you require most exacting technical or regular

HER,E'S HOW... MAKE A DESK TABTE

An extra table or exclusive working space for the student, whether he be in grade school, high school or college, is almost as important as the books or papers with which he works. Basic requirements are a broad flat surface, plenty of leg room and a handy drawer for pencils, papers, and other such materials..

All this can be provided by the home craftsman with a very minimum of tools-hammer, saw, chisel, screrv driver, and plane-and with easy-to-work wood.

First step in the construction is to provide a frame for the structure as shown in two steps in Drawings B and C.

The frame section shown in Balso provides the sides for the finished table and the guides for the drawer. All the joints are butt joints requiring no special carpentry skill. These should be both glued and screwed together for greater rigidity, since the drawer guides will have to remain true to permit easy sliding of the drawer. Material for this section is all 1 x 4 stock.

The next section of the frame is all I x 2 stock, as shown in Drawing C. A bit more carpentry is required here, but not much more. The corners are cut out to accommodate the legs. This is a simple cut, removing a I x 4 inch piece from each end of the 45-inch frame pieces, and a 1 x 3 inch piece from each end of the Z5-inch frame pieces. The other "fancy" bit of carpentry is making the slot for inserting the two drawer rails. These slots are placed 11 inches in from the end of the frame, and are 1 inch deep and 2 inches wide. Each slot is made by making two saw cuts 1 inch deep and 2 inches apart carefully removing the piece with a wood chisel. The 25-inch drawer rails fit into these slots, and when the frame section shown in B is placed on top of the frame section shown in C, the drawer rail and drawer guide will come together properly to form a "seat" for the drawer.

The frame section shorvn in C should be glued and screwed together. Then Section B is glued on Section C and drawn tightly together with screws from the bottom of Section C.

The legs, which are of 3 x 3 material, 29 inches long, are then inserted into the assembled frame. Drawings C, D, and F show the detail. The legs are held in place with glue and screws, and drawn up tightly to produce a rigid construction.

Top l/lew of Frame Oeh.t7(coroer)

The table-desk top measures 3O by 48 inches, which provides ll inches overhang on all sides, and may be of 1 or 2-inch material. If this is made of two 12-inch boards and one 6-inch board, each 48-inches long, there will be only two joints in the top to be filled with wood filler before finishing.

The table-desk may be screwed to the outer edge of the frame, or it may be fastened to the frame from belon with right-angle brackets.

The drarver is ol ft-inch material, except for the draw'er front rn'hich is made of l-inch stock. Wooden or metal drawer handles are obtainable from building supply dealers.

The choice of the wood for the table-desk rvill depend in large part upon the surroundings in which it is to be placed. Ideally it should match the other furniture in the room. Natural finishes preserve the beauty of the w'ood grain. Your local lumber dealer will be able to assist you in the selection of the material and give you advice on finishes.

Joins R.oioh Lumber Go., lnc.

Phil Kelty, u'ell known Southern California lumber salesman, has joined the staff of the Rajah Lumber Company, f nc., rvholesale lumber concern, 898 East Green Street, Pasadena, Calif. Yard operations are maintained for distribution purposes at 7157 Anaheim-Telegraph Road, Los Angeles 22, Calif.

HAR,DBOARD PTYWOOD INSULATION i

2935 South Fcirlcrx Ave.

Los Angeles 16, Calil.

Wholeul" Sifirihutort

R. S. PLYWOOD CO'NPANY

Son Frcrncisco Hoo-Hoo Club To Hold Dinner Donce

Presiclent Bob Bonner has announcecl that the San Francisco Hoo-Hoo Club's next event will be a dinner dance. to be held Friday evening, Aprtl 2, 1954, at tl-re California Golf and Country Club, on El Camino Real ir.r South San Francisco. The social hour-and-a-half prior to dinner will bc presentecl with compliments of Simpson Logging Co., Hedlund Lurnber Sales, Inc. and Hobbs Wall Lumber Companl'. General Chairrnan, Jim Hall, Jr., has assured the best in the way of entertainment, with dancing 'til the u'ee hours to one of San Francisco's finest bands.

Predicts Prosperous Air Gondirion,ing lndusfry

Accorcling to a recent business visitor in Los Angeles, Carl E. Buchholzer, president of the Airtemp Division of Chrysler Corporation, it will be another six vears before the air conditioning industry can hope to even scratch the surface of its American market potential. He declared it to be a depression-proof industry, grou,ing every day throrrgh its supplying of human needs. \{r. Buchholzer was accompanied by J. F. Knopf, vice president in charge of sales of his corporation.

Thev hosted a gigantic dinner meeting at the Ambassador Hotel in Los Angeles while here, 'n.ith 800 dealers present. Ashburn Supply Company, Culver Cit)', California, has been appointed exclusive sales representatives in Southern California for their air conditionir.rg products.

NEED 614 REDWOOD?

We speciolize in t.C.t. Shipments from Our Gordeno Yqrd Atso

Direct CqrsMixed or Stroight - ond Truck ond Troiler shipments

. FROM R,EIIABLE fiIItTS

DOUGTAS FIR, WHITE FIR PONDEROSA PINE SUGAR, PINE ond

CATIFORNIA R,EDWOOD

stAtE 9-t588

Burns of Bunker Hill

A great American, Fritz Burns, builder of homes, is winning a ner,r, Ilattle of Bunker Hill. An olcl residential district of Los Angeles has borne the name of Boston's historic hi-ll since the 1870's. The best homes of the sleepy little city of Los Angeles of that time were built in the Bunker Ilill district. Today it is a "blighted" neighborhoocl, but rrany of the old homes are as staunch rrnder lvalls Irom 'ivhich the paint is gone as they were in the 1890'sfor they were framed with Douglas fir :rnd were handsorrely dressed in Western red cedar siding.

liritz B. Burns has been rvell au'are of the durability oi these r,l'oods throughout his career as a California builder. Now Chairman of the Build Ameiica Better Council of the National r\ssociation of Real Estate Iloards, Builder llurns is an active leader in the building industry's crusade ior the rehabilitatiun of old neighborhoods.

Last year, as a practical private er.rterprise builder, he moved into the Old Bunker Hill district of faded and worn lrouses and, r'r'ith his son, put money. time and talent into an expert trial run on the problem. N<trv specific results are in evidence. They are more than goocl. They holcl inspiring promise.

The Facts Ma'am

During the last lvar and for some time after it I regularly rvrote columns on the ten nrillion and more hon-res that had been built before 1901 and u.hich were yet in use. I\'ly story was that in most so-callecl blightc<l neighborhoods there rvere literally millions of houses thirt u'ere sound of frame and could economically be remodelecl into apa.rtnrcnts rvith rnodern equiprlreirt and be rentecl at moclest rates to make a fair profit.

L. A. Builder Fritz Burns nou,'has the facts, ma'am, the facts on the case. Here are a few of the important ones.

As reported in the Los Angeles m:rg:rziue, "Westerrt Housing," Mr. Bnrns last year purchased three adjoinirrg' honses iLt 240 and 242 N. Hope Street. Al1 three hacl been

$uilt,atriout'1885."'.Gheir basic"'ccinst+uctisn .ivas sound. Th e frame and the wood underpinnings remained as good as ever through 68 years. Says the report, "The exterior rvoo<l siding was in good shape . . . The tvood, n'hich had been seasoned for three quarters of a centnry, took paint like a dream The floors rvere sancled zrnrl re-covered ll'ith linoleum and cork."

So the job rvent, all the way through. The heavy costs were for modern plumbing fixtures and kitchen installations, not for structural rebuilding. A couple of immense old closets \\''ere converted into bathrooms. "Double-hung rvindows needed no repair, other than a little glazing here ancl there, and still function perfectly well," s:rys the rel)ort. Good r,vood again !

TheCost...

The one old house that has been expertly rernodeled cost Mr. Burns $6,000 at the start. Nearly $8,0CI \\'as spent making it into tr.vo completely equipped modern apartment homes of trvo bedrooms gash-61 tu,o homes at :r total cost of $14,0@.

In addition to the pair of bedrooms, each apartnrent has one living room, one bath, one kitchen and one dining room, covering 1,000 square feet per aparturent. He expects to rent each apartment for from $85 to $100 per month.

Comments "\\restern Housing," "Using the old rule c,f thumb of one per cent per month of the total investrnent:rs a profitable rental figure, the ansrver to this experiment is obviously'good economics'."

Southern Coliforniq Visifor

Hubert Heying, president of Timberline, Inc.. c.,f Kansa:i City, Missouri, and Mrs. Heying, spent tu'o n.eeks during Februzrry in I'alnr Springs and Laguna Beach as gr-rests of I)ee and Nfrs. Essley, \\rhittier, California. On a combinerl l;usiness and pleasure trip through the South and far \\rest for his firm, n'hich distriltutes plyu,ood, motrldings and doors in the middle u'est, Mr. Heyling r.isiterl business associates in Louisiana, Texas, Nerv Nfexico. .\rizona and California. He reported that business cr-ir-rclitions in the buiiding industry rvere good in the South and a general uptrend u'as indicated every. place he and his rvif e visited. Ntr. and Mrs.. He1.ling departed frorn Palnr S1>rings February 23 on their return trip to Kansas Citv.

IU,NBER. SPECIATTY WOOD PRODUCTS

Southern Ccrlifornio lumber Seiles

815 So. lvy Ave.

l/lonrovio, Cqlifornio

Wholesole Only

The Recreqtion Room

Tl.re "anything goes" room is a close second to the kitchen in more and more American homes.

The range of usefulness in the "anything goes" roonr (scirnetimes called a party or plav room) runs from ir center for chil<lren's games ancl clothes drying on rainl' days to family TV vien'ing, hobby roonr and gala party gir.ing center. Such concentrated and diverse use clemand.; careful choice of construction materials for u'alls, ceilings,

Phone: EUioft 8-l t 5l

snack bar and other built-ins to fill the requirem.ent of informal lteauty as well as essential durability.

Such a versatile material is the new decorative, easy to apply plyrvood, Sea Srvirl, which captures a three dimensional effect through a special manufacturing process which removes the soft growth from highest quality Douglas fir plyrvood. The resulting textured pattern of deeply defined srvirls and contours retains and emphasizes the natural beauty of the wood and gains in practicality because the bumps and scratches inevitable in a much-used room do not shou' up as on plain surfaces.

Sea Sn irl can be used in natural tones, metallic finishes or a n'ide variety of pastel colors. It comes in standard 4' x 8' panels, 5/16" thick or in special sizes on order.

A booklet illustrating the many uses of Sea Sr,virl in a number of actual home installations is available upon recluest from the manufacturer Associated Plyrvood Mill.s. Inc., P. C). Box 672, Eugene, Oregon.

Appoinfed Sqles Monoger

Jack Stahle has joine<i the staff of West Coast Fcrest l'roducts Company it rvas announced last month. Jack c()mes to his new position following a complete background in advertising and sales promotion in Southern Califr_irnia and is a graduate of Long Beach City College.

According to Walter C. Bailey, manag'er of the luml:er concern, Jack has been appointed sales manager and rvill call on the retail dealers and industrial users of lumber in California. Arizona and Nevada. The company plans to 'r'iden the sales area to include Texas and the Southern States early this spring.

South Seo setiing in the recreolion room of o modern American Swirl decorslive Douglos fir piywood is used on the bor ond w:lis.

Knob Cone Pine A Blessing To Burnf Forest Lond

Hidden away like a s.ylvan retreat and reached only by the old one-lane dirt toll road to I\It. Wilson, is the Los Angeles County Forestry Nursery at Henninger Flats, the only one of its kind in Southern California. Some 60,000 seedlings of various types of Fir trees are produced here each year, destined to be used in re-planting burued-over forest regions. The same men u'ho battled the forest ancl brush fires are the ones rvho do the planting and tree gro'iving.

If the money and manpo\\'er \\rere available, Scluthern California could readily use the total tree outpttt of four camps like Henninger Flats.

More than 70,000 acres of r,vatershed were blackened this season, posing an ominous flood threat to foothill cities.

R. M. Van Wagner, assistant county forester, sums up the uphill battle by saying:

"The acreage burned over in 1952 could swallor.v up 1,000,000 of our seedlings-and then you'd probably never see them."

Van Wagner says that burned areas must be plantecl to trees rvithin tr,vo years, or it's too late. By then, brush takes over and the trees can't gain a foothold.

' Then they are put out in selectecl burned areas and alor.rg highways, to survive as best thel'can in nature. Foresters estimate that 60 to 70 per cent of them survive, which is considered excellent.

Their natural enemies are man\--drought, heavy sno\\', slides, and the depredations of rodents ar,d deer.

One of the most curiotts operatious at Hennirrger Flats is the "cooking" treatment given t{) cc)lres of the native "knob cone" pine.

Cones are immersed in hot rvater for several tlinutes until they open, so their seeds u-ill be free to drop out.

Unlike most conifers, the knob cone pine never drops its 6eng5-and won't release its seeds until heated.

The knob cone therefore thrir-es on forest fires. Foresters say it won't reproduce in nature until a fire comes.

The nursery also supplies thousands of seedlings each year to the city schools, for the forestry education program, and to youth groups snch as the Boy Scouts.

In this way, the foresters hope to encourage a new generation taught to love and respect their scenic forests, and protect their woodland heritage.

But it takes trvo years to grow a seedling for planting. Contrary to general belief this knob cone pine is found This means there just aren't enough seedlings to do the along the costal areas far up into C)regon, where, having no job ahead. timber value, it is regarded b1- lumbermen as a liability.

E,very tree planted is a real achievement in halting ero- This is an asset when considered from the viewpoint of sion of the denuded mountainsides, for each develops a the degradation following man-made forest and brush fires. root system capable of holding several tons of earth' The Frankenstein of flood-control costs towering over

The planting cycle begins in the fall, when the pine cones the industrial empire developing in Southern California can ripen. Crews range the forest, hacking down the cones that only be driven out by t1'pes of gror,vth that bind the soil are heavy with seeds. and which when scourged b1' repeat fires over periods of

They must harvest the seeds in the brief period of ripen- time, can reproduce themseh-es as intended by nature. ing before they open, or their competitors the rnountain Thus reproduction is not lost, as in other species. squirrels, will beat them to it'

The Mexican tecate cypress has the same quality. More

Cones that have fallen by themselves are worthless, for susceptible to cold, it has a more limited use. The knob they have already sent their seeds floating on the winds. cone pine and the Bishop pine are found over hundreds

The seedlings are pampered by the foresters, who plant of thousands of acres far up into the Smith River country them in neat rows and water them ,carefully. After a of Northern California and Southern Oregon. year's growth, the new trees are transplanted for another Its marked efiect on diminishing flood run-off is well year. known, having recorded differences of as much as 40 feet

torch 15, llllt

under similar conditions of rainfall.

Pasadena's first Mayor and California's first fordster, Lukens-being one and the same, was responsible for thc knob cone pine's recognition following John Muir's mention of it in his books on the Sierra.

Muir predicted its priceless benediction over the areas where it was found "bringing beauty for ashes."

One area of the Smith River section in Del Norte County, completely blasted by a fire that swept away 100,000 acres in 1917, is now possessed by the knob cone pine which has taken over as a result of the fire. Other areas are found in Riverside County, San Bernardino County, Santa Barbara and San Luis Obispo. Sowing of the seed should follow immediately after the fire has passed through. The fresh ashes appear to have an effect on the germination of the seed due to the lye and absence of competition. This permits the young tree to benefit by the winter rains as the fires usuallv occur in the months preceding.

Attempts to transplant from nursery stock to the watersheds are not so successful due to the disturbance of the root system. The tree has an unusually long root system and seeks the water through the summer months when trees with shorter root systems would not survive. For every inch that the little knob cone pine tree puts above the surface, it produces nearly 12 inches below the ground surface.

Dubs, Lfd., Holds 67]h Golf Tournoment

The battling Dubs met for the 6Tth time Friday, February l9th at the San Jose Golf and Country Club, lvith perfect golf weather prevailing. The hosts for the day were Del Travis, Travco, Inc., San Jose, and the Cheim Boys-"young, younger and youngest." There was a good turnout of 45 members and guests for the tournament with 41 remaining for the dinner. Presentation of the prizes was made by Jim Rossman, prize committee chairman, and in addition to the regular Dubs prizes, Joe Rogers, frequent Dubs guest from Salinas, donated 12 goll balls as additional prizes. Winners of the tournament were:

First Flight, lorv net. Bob Cl-reim 63; second low net, Louis Larsen 65; low gross \\ras tied at 77 betrveen Del Travis and George Monnier.

Second Flight, low net, Bob Bonner 64, second lon' net, Tom Jacobsen 67; and third lorv net, Lloyd Swiger at 68.

The lorv net winner of the Guest Flight division rvas Elsworth Keane rvith a 70, and in addition, Dubs also presented a trophy to the high gross 'winner', a fellorv wht-r took rr. mighty 120 blorvs to complete the course and rvho still has Eddie l)uino (the Pro) muttering to himself, Boir Meyers.

The 68th meeting of Dubs, Ltd., will be held at the California Country Club. off El Camino Real in South San Francisco, Friday, March 19th. Russ Fryberg u'ill be host for the day at that event.

Howard Libbey, president of pany, Arcata, spent the last u,eek sales office in San Francisco.

Arcata ltedwood Comof February in Arcata's

Here's the finish home builders demqnd! Becouse Royol Dutch Plqstic Spor is neorly woler whife, il's the ideql finish for oll types of bloncl woods qnd olher surfqces.

It keeps Pine, Fir, White Pine, Redwood qnd Hordwoods neqrer to their originol color lhqn ony other Spor finish.

We guaranlee lull sstisJagtion. Coll us lor trial order.

RIVERBANK SOUND INSULATING DOORS

,IIANUFACTURED, UNDER PATENT LICENSE, BY HARD\TOOD PRODUCTS CORPORATION

WHOI.FSAI^E LT'MBER

Pcrcilic Bldg., 610-l6th Street, Ocklcrnd 12, Cclilornic Phone T.Emplebcn 2-5855

Teletype OA 262

Doiled while line indicotes plo.11f.,.q4{ition ol A$ociated Plywood ft,lills, Inc., Eugene, Oregon.

lion of proiect will result in laluQQo rq.'ff. under one roof. Annuol plywood

ot rhe APMI Eugene plont is 72 million sq. fi. 3fr" bqsis. fhe compony plywood plonl cf Willsmino, C)regon, hos o similor copocity

Exparrsion of plant facilities at the Eugene, Oregon. plant of Associated Plyr,r.ood Mills, Inc. to permit additional t,orking space for the manufacture of Texture One Eleven. Select Sea Swirl, Knotty Sea Swirl and other plylr.ood specialtics, has been announced by Leonard Nystrorn, APN{I president.

A 30 ft. by 4O0 ft. addition to the main plant is under

construction. Special sawing and packaging machinerv for Texture One Eleven and other specialties is scheduled for early delivery, and completion of the project is set for April 1.

At the same time that plant facilities are being increased, the Associated general offices are being enlarged in order to provide the Plywoocl and Lumber sales division more room.

Comple-

produciion

According to Ecl B:rll:rntine, ltresiclent of the Signal Lumber Con.rpany, Long Beacl.r, Calif., the Lakeu.oocl Plaza tract development of 509 Redu'ood hornes is nearing completion and or.er seventy per cent of the dtvellings arc presently c.rccupied lty the o\\rners.

These nel' homes are referred to bv the Alckrn Construction Company, brrilclers of the tract, as "The Redr,r,ood I(ing Size Series" because each unit has four beclrooms. tvvo baths, tu.o-car garages and all Redn'ood exteriors. The living area is 1350 s<1uare feet inside the house and they are priced at $13,000 each. These are the largest all Itedu'ood siding homes ever l>uilt in volume in Southern California, according to NIr. Ballantine.

Al1 lumber for this tract of 509 homes, plus an additional 32r[ units in San Fernando Valler-, u.as furnished by thc Signal Lumber Companv through regular channels. The Redwood u,as furnished to the retail firm by the Eurkee Redu'ood Lumber Conroerny. Compton, ar-rd all processing was completecl at the mill of the A. K. \\rilson Lumber Co., at the same location.

The Signal l-umber Crimpanr- u'as estabiished in Long Reach in 1931 to handle lumber an<l building materials at the retail level. During the past six rnonths over 3 million feet of l{edn-ood for the Alclon tract has l>een ordc.'ed ancl delivered from the E,ureka Redu'ood Company to bring these homes to completion. This retail firrn has furnished a considerable amount of all the luml;er that has been used

5O9 Redwood Dwellings Neoring Completion AI Lokewood Plozq

in the construction of over 15,000 houses by the Aldon people including not only rough and finished lumber, but interior tongue and groove hardlvood wall surfacing, rnoulcling, sash and trim. A11 of 'these selected items n.ere secured through local r,r'holesale firms. "With a staff of ten people .n'e do a volume measured in millions. but n-e

also farm out lty contract a. consideraltle arnount of hauling. labor and handling, lr'hich lorvers our cost of operation,', said Nfr. llallantine. For over ttvc decades the companr. iras operated frorn the same location at 3140 Cherrv Avenue, I-ong Ileach, California, and has played an important part in the development of the nation's nen'est and fastesi grou'ing city of homes.

Aeriol View of the Lokewood Plozo Development.

Redwood Siding Adds Beoufy to Lokewood plozq Homes

0llhaaat,

Bror G. Dohlberg

Bror Gustav Dahlberg, founder, former president and retired chairman of the board of The Celotex Corporatioir, died Feb. 2O ol a heart attack in his home at Miami Beach, Fla. His age was 73.

Nfr. Dahlberg'was born in Srveden, coming to this country rvhen 10 years old. He started out as an elevator operator, became chief clerk of a railroad system in 1906, engaged in furniture manufacturing and tl-ren became a traffic and railroad rate counselor.

In 1916 he *'as named vice-president of a paper manufacturing company. He continued in this position until 1921, u'hen he organized The Celotex Corporation. With a group of Minnesota business men and engineers he had developed a process of making structural insulating board from bagasse, the fibrous residue remaining after the juice is extracted from sugar cane. The Celotex Corporation rvas established for manufacture of tl-ris nelv board and rose srviftly to its present position as one of the nation's foremost producers of general building materials.

Mr. Dahlberg retired as president of Celotex in 1948 and as board chairman in 1951. He continued as a director of the corporation.

He also was a foundel and former board chairman of Celotex, Ltd., English subsidiary in London. He organized and headed the South Shore Oil and Development Company and the South Coast Corporation.

Mr. Dahlberg was a member of the advisory board of the Proclucers Council. a director of the National Housing Company and a mcmber of the Chicago Housing Council. A co-founder of the Damon Runyon Cancer Fund, he was a leader in various civic enterprises.

His homes were in Chicago and Miami Beach. Surviving are his widow, Gilda, a daughter, Mrs. Richard McCauley of North Holly'lvood, Calif. ; a son, Craig, and two sisters, Mrs. Robert Lilley and Mrs. Ruth Elmsquist of St. Paul, N{inn.

New R.ig for Trussed Rqfter Construction

\Arashington-{ nslv and practical fabricating bench, on rvhich all four basic members of modern Teco trussed rafters may be cut and grooved, with precision that assures accurate assembly and efflcient performance, has been designed by Timber Engineering Company, research af.filiate of National Lumber Manufacturers Association.

The nerv fabricating bench rvas introduced by Teco at the 1954 exposition of the National Association of Home Builders, in Chicago, where plans for its simple construction were distributed.

Aithough many builders have their trussed rafters prefabricated and delivered to the job by established prefabricating firms, there are others who prefer to fabricate rafters at the job site. The trend to Teco trussed rafters is being augmented by the simplicity of their construction, using standard lumber items found in most lumber yards,

S. S. Mirchell

Skeffington Samuel Mitchell, 90, passed arvay at Eureka, Calif., on February 22. Mr. Mitchell was a native of St. Stephens, New Brunswick, and came to Eureka in 1883 from Canada to work in the Dolbeer Carson Lumber Co. mill founded by his uncle, the late William Carson. He went to Alaska and was ihere at the beginning of the gold rush, returning later to Eureka.

He was a rnentber of various Masonic orders, Elks Lodge, Flureka Rotary Club and a former president of the Alaska-Yukon Sourdough Society.

He is survived by his widorv, Wilhelmina, and three sons, S. Carson Mitchell, Sonoma; John G. Mitchell, Seattle, and Samuel F. Mitchell, Eureka. Fttneral services were lreld at Eureka on Februarv 24

George 5. Hoys

George S. Hays, 75, retired division manager of The l-ong-Bell Lumber Company, passed a*'ay Feb. 15 at San Fernando, Calif. He retired on Jan. l, 1952, after 51 years with Long-Bell. He rvas a member of the management staff at mills in Nevv Willard and Lufkirr, Tex., before rrroving to Longvier,.,, in 7924 as assistant general manager of the company's Real E,state division. He took an active part in the construction of the city of Longview. In 1940, he returnecl to the manufacturing department and was named manager of the Long-Bell mills at Klamath Falls, Ore., and Dorris, Calif. When the Vaughn, Ore., mill and timber rvas purchased from the Snellstrom interests in 1945, he became manager.

He is survived by one son, Lo1.al B. Hays, Encino. Calif. Mrs. Hays passed away in May of 1953.

Private funeral services rvere held on Feb. 18 followed by interment in Forest Lan'n N{emorial Parrk, Glendale, Calif.

Mrs. O. H. Barr

Funeral services for Mrs. O. H. Barr were conducted at 10:00 a.m. on Monday, March 8, in the Smith & Tuthill Mortuary, Santa Ana.

Mrs. Barr had lived in Santa Ana for 33 years and previously in Whittier, where her l-rusband, the late O. H. Barr, founded the Barr Lurnber Company. She is survived by a son, Wilbur Barr, president of the Rarr Lumber Company, Santa Ana, and two daughters, Mrs. D. W. Atherton of 'Lemon Heights and I\frs. Horace Mickley of San Marino.

and ease of assembly with u'edge-fit timber connectors.

Whether delivered to the job, ready for erection, or produced there on the suggested nerv rig, trussed rafters continue to be an important factor in the economical construction of homes, one-story 'tvood school buildings, recreation and community structures, and commercial and industrial buildings.

Scale drawings of the fabricating bench layout, and copies of the new booklet, "Hotr to Build Wood Frame Teco Trussed Rafters ," are available without charge to builders, architects and engineers, on request to Timber Engineering Companv, Dept. FB, 1319-18th St. N.W., \\rashington 6, D.C.

Phil Gcrrlin

GOSSIIII.HARDTTG 1UMBER CO.

fow*oae

Americqn Stondclrds for Softwood Lumber Now Avoiloble

Printed copies of Simplified Practice Recommendation

R16-53, American Lumber Standards for Softwood Lumber, are now available,.the Commodity Standards Division, Office of Technical Services, U. S. Department of Commerce, reported.

This recommendation ivhich r,vas originally issued in 1924 covers the basic standards used for the grading, measurement, and inspection of softr,r'ood lumber. It has been necessary to previously revise these standards five times, in order to keep them abreast of conditions and improvements made in the field of lumber standardization and simplification.

This revision was very carefully developed by the American Lumber Standards Committee over a three-year period. The changes pertain primarily to the administrative procedure and functions of the American Lumber Standards Committee and the Board of Review.

Printed copies of Simplified Practice Recommendation

R16-53, American Lumber Standards for Softwood Lumber, may be obtained fiom the Superintendent of Documents, Government Printing Office, Washington 25, D. C., for 15 cents per ,copy. A discount of 25 per cent will be allowed on orders of 100 or more copies.

FHA Officiol Joins NAHB

Washington, Feb. 18-R. G. "Dick" Hughes, president of the National Associatic.,n of Home Builders, today announced the appointment of Hugh Askew, former Assistant Commissioner of Fielcl Operations of the Federal Housing Administratiorr, as Director of NAHB's Mortgage Finance Department.

His resignation from FHA ltecame efiective March 3. He came to Washington in 1952 lrom Oklahoma City, where he had served for six vears as Director of the FHA f nsuring Office there. Askerv, a past Oklahoma State Commander of the American Legion, has served on the Legion's National Executile Committee and Legislative Commission.

Sell Hordwood By The Yord

"Sell hardwood flooring by the yard," is the slogan rvhich the National Oak Manufacturers Association rvill employ throughout its 1954 series of sales training clinics, which will be staged throrigl-rout the country.

La rs€n r Merriliel d, I n s.

Brush Industrial Lumber Co.

Whol e s al e Di stri butors

Hardwoods and Softwoods

1500 So. Greenwood Ave.

Montebello, Calif.

RAymond 3-3301

Ten Thousand Dollor Rurcll lmprovemenl Contest

Lumber dealers throughout the nation are cooperating in a $10,000 Rural Home Improvement Contest designed to help offset any drop in new house construction.

Sponsored by the National T umber Manufacture:s Association and Country Gentleman magazine, the contest is tailored to the dealer's best opportunity for business in 1954-remodeling and renovating.

The contest also dovetails u'ith the building industry's recognition that creative selling by the dealers themselves is the key to continued high consumption of the Nation's increased productive capacity.

The contest for the most ingenious home improvements offers five grand pri2es to be arvarded nationally and alscr guarantees prizes for tr,vo families in every one of the 48 states. The improvement projects must lte started in 195'l and completed before August 1 of this year.

Announcement of the contest in the February issue of Country Gentleman t.as the signal for lumber dealers tl-rroughout the country to tie in rvith material furnished by the magazine in kits rvhich contained posters, handbills and advertising mats.

Prospective contestants are urged in the announcement to "see your local lumber dealer-ask him for useful information and advice on your home improvement project."

Virtually everything the building material dealer sells is covered by the contest, for an1' type of permanent home improvement can qualify. While 'n ood must be one of the materials used, any other type of building product can also be incorpo:ated. In addition to big volume items such as framing lumber, millwork, n'ood flooring and siding, the dealer can sell windows, doors, roofing, wall materials, paints and other finishes. The contest also opens up opportunity fo; sales of floor coverings, electrical fixtures and household appliances, tools and hardware.

Dealers serving the five national cash prize winners rn'ill receive Distinguished Dealer Au'ards, accompanied by valuable national publicity among'suppliers and the trade and lccal publicity among people in the dealer's communities.

The contest is backed by national publicity, beginning with a full page announcement in the February issue of Country Gentleman out January 27, and news stories to lccal papers an radio stations. During succeeding months, Country Gentleman rvill continue to promote the contest.

(Reprerenting some of lhe berf folkr in the lumber gome. Good conncclions-good rnillr-cnd cr will to pleore.)

NORTHERN REl|WtltlD TUMBER Ctl. &,elrool. onl. Songlot 1ir {u*lrt,

Fred A. Schiel, president of the S & S Lumber Company, 7053 East Firestone Blvd., Downey, California, advises that drre to their present large order file and potential future business, it has become necessary to slor,v up on their custom milling business. The company's neu' policy rviil be to primarily specialize in Redwood of all grades and sizes and they expect eventually to carry large inventories for this purpose, u.hich rvill be milled in their orvn fully moclernized mill and plant.

-\rrangements have been made rvith the Soutl.rern Lumber Company u'hereby they rvill handle all future purchases of lumber for the S & S Lumber Conrpany. Aside from such purchase activities ltoth companies .lvill continue to operate tl.reir olvn separate operations. The Southenr Lumber Companv has opened an office at the S & S Lumber Companl. to har.rdle this phase gf their blsiness activities. Thev rvill retain their other office at 412 \\test 6th St. irr Los Angeles,

14r. Schiel's opinion is that the last three quarters of the crrrrent year s,ill be an exceptionally goocl period for the entire industrl-. and that the next year rvill probably exceed all past records so far as the lun.rber industry is concerned.

Enfertqins lumber Group

Nelson Jones. Jones I-umber Company, Santa Ana, California,was host February 26 to the Santa Ar.ra anrl Orar-rge County lumber group at the new and beautiful Irvinc Coast Country Club, Cor-ona Del I\Iar. Those present included \\'ilbur Barr, I{alph Baker, James Nlartindale, Horvard Curran, Jcihn Nloyer, Charles Larvrence, Arthur C. Hutcl.rinson and Robert Rror,vn; all prominent Orange Corrrrt v lrrmber executir es.

Operoting Retoil lumber Yord

Jim O'Neill, former manager of J. W. Copeland yard at I3anning, California, has establiehecl his o.rvn retail lurnber concern located on the highrvay between Beaumont and Banning under the firm name of Jim O'Neill Lumber & Plyrvood Company. Jim is u,ell known in Southern California retail lumber circles.

B. R. Garcia Trallic Service

llonodnock

Telerype SF lOSO

For 26 yecrs we hcrve specicrlized exclusively in the trcrllic qnd transportction problems ol the lumber industry.

We oller crccurcte crnd prompt lreight rcrte quotcrtions, both rcril crnd truck.

Freight Biffs Audired

s[1] F0Rlt - [usslER, I ltc.

DISTRIBUTORS AND WHOLESATERS

Ook Stoir Treods-Thresholds

Door Sills-Hordwood Floorings

ond Domestic Hordwood Lumber

WANT ADS

Rote-Position wqrrted $2110 per colurilr inch

All others, $3.00 per column incb Cloeing dcter lor copy, Stb cad 20O

CAR UNLOADING CONTRACTORS

FREE f9$-54 printed price list mailed upon request. Our elevent} year, furnishing cxpcrienced labor to unload and sort lumber cars. One-day service.

l4r7 E. t2th st.

CRANE & COMPANY Los Angeles, Cal.

ACTIVE ASSOCIATE WANTED

To operate Lumber and Building Material Yard in Garden Grove, Calif. S6,000 investment required for half interest in yard. Fully secured. Phone evenings.

LAmbert 5-3882, Fullerton, Calif. Car Unloading, Lumber Moving and Fork Lift Rental.

FOR SALE

Uscd Gerlinger Carrier Highway Model 786GN, 6-in. bolstcrs. 30,0fi) pound capacity. Excellent condition-low price.

BURNABY and WILLIAMS Van Nuys, Calif.

Phone STatc 56561

LEATHER LUMBER APRONS

Sturdy lumbermen's aprons madc of top qudity reclaimed leathcr, furnished in both single and double ply, approx. L8(, x2{' with or without belt and buckle. Special discounts to jobbcrs.

HENDRIE BELTING & RUBBER CO. ,105 Townc Avc., Lor Angeles 13, Calif. Phone TRinity 7786

FOR SALE

I XL Moldmaster

Flex sander, knives, footage meter, blower attachment with XL 15" ripper Serial No. 351-all in excellent condition, nearly new, $5,{XX}.00

I Berlin Invincible 36" drum sander, good' condition. S1,500.00

I American 36" band saw, good condition, .$250.00 Can be seen at 899 Vertin Avenue, Salinas, Calif., or phone Salinas 4888

POSITION WITH FUTURE

Wanted: By a well rated hardwood industrial lumber company in Southern California a salesman \rith clientele in hardwoods, Ponderosa, & Sugar Pine. Must have knowledge of thcse woods. For right man we ofier a promising future. All correspondence confidential.

Address Box C-2173, California Lumber Merchant 1@ West 6th St., Room 508, Los Angeles 14, Calif.

FOR SALE

Lurnber and Building Materials business including Hardware and Paints. Situated on main highway south of San Francisco. Approximate inventory fifty thousand dollars. Modern retail store. Small planing mill. Same owner for thirty years. Will lease property and buildings.

Addrcss Box C-2232, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

lloncr of Advrrtirn ln lhir Deporlmrnl orlng o bXrJ sddro:r conno0 bc dtvolgcd. All inquiricr ond roph rhould br oddrcrrcd lo kcy rhown in thr odvodlromrlrl

FOR SALE

Lumber and Builders Hardware business-l952 sales S250,000.0L 1953 will bc ovcr $300,000.00. Fastest growing community in Orange Cowrty. Three trucks, On*7rl-ton 1951 Hyster-power sawmodern store building built in 1951-lumber sheds. A real going business. Buitdings and cquipment $25,000.00, plus inventory at our cost.

Address Box C-2201, California Lumber Merchant lOE West 6th St., Room 5(8, Los Angeles f4, Calif.

POSITION WANTED

Forestry graduate, 2 y.ears experience in Redwood logging and remanufacture. Desires progressive opportunity in production or sales work. Married, age 26. References and details on request.

Address Box C-723t, Cali{ornia Lumber Merchant 108 West 6th St., Room 50E, Los, Angeles 14, Calif.

FOR SALE

Wholesale lumber yard and mill, fully equipped, doing custom mill work for over 50 retail lumber yards in the San Gabricl Valley.

Addrcss Box, C-2177, California Lumber Merchant 108 W. 6th Strcet, Los Angeles 14, Calif.

B UY-SEL L-REPA IR-S ERVIC E

Fork Lifts and Straddlc Trucks. Complete shop and field service. Portable Welding, Special Fabrication, Steam Cleaning and Painting. Service Available 7 Days a Week. All work guaranteed. COMMERCIAL REPAIRS AND SERVICE

1115 North Alameda Street, Compton, Calif.

Phones: NEwmark l-8269, NEvada 6-4805

WANTS BUYING OR SELLING CONNECTION,

Experienced lumbcr man desires buying or selling connection with established firm. Wide range of Pine and Fir mill and remanufacturing connections. Oregon, Northern California and Nevada. Top industrial cut stock production sources. Adequate trade and bank rcferenccs. Will travel.

Address Box C-2225, California Lumber Merchant 108 Wcst 6th Street, Room 508, Los Angeles 14, Calif,

LUMBER YARD FOR SALE

Located about 80 miles from Los Angeles, Ground (acre), buildings (90(X) sq. ft.) ,Equipment, etc. $36,250. Trucks extra, Inventory (about $80,fiX) to $90,000) at market plus 5%. Sales have averagcd over $4{X},0(X}.d) annually the last three years. This yard has made over $200,fi)0.00 AFTER TAXES the last sixteen years. No bonus asked. Books open to qualified parties.

TWOHY LUMBER CO.

LUMBER YARD AND SAWMILL BROKERS

714 W. Olympic Blvd., Los Angeles 15, Calif. PRospect 8746

TR. 69?3

\TANT ADS

WOODWORKING MACHINES F'OR SALE

VONNEGUT 12" ALL ELECTRIC FOUR.SIDE MOULDE,R, latest type and pcrfect; 30 HP top head, 15 bottom arrd 7r/2 HP sides; multi speed; with extra heads, jointers, etc., ready for usc; In stock.

VONNEGUT 6" ALL ELECTRIC FOUR SIDE MOULDER, lateet type and perfect; 8 knife hcads jointers, etc. In stock.

ORTON 36"xE" ENDLESS BED CABINET PLANER, latest type; with automatic lcrife grindcr; automatic lubrication.

DOZENS OF OTHER MODERN WOODWORKING MACHINES IN STOCK.

ALFRED S. KNESBY

1937 So. Santa Fe Avenue, Los Angeles 2f, Calif. TRinity 2847

"Woodworking Machinery Exclusively Since 1915"

SALESMEN WANTED

Large wholesaler in Southern California needs two agressive and experienced salesmen. One in the Los Angeles Metropolitan area and one in the outlying afea. Excellent opportunity for the right men. All correspondence confidential.

Address Box C-2234, California Lumber Merchant

108 West 6th St., Room 5G, Los Angeles 14, Cdif.

FOR SALE

Used large Model Ross Carrier-66" bolster spreads-10,000 pounds capacity-condition good and ready fbr use. 91000.

LOUNSBDRRY & HARRIS

3132 San Fernando Road, Los Angeles 65, Calif.

Telephone Cleveland 7-7511

POSITION WANTED

- Vete-r,an-with 15 years retail lumber e:iperience desires po Available immedately.

Address Box C-2235, California Lumber Merchant

108 West 6th Street, Room 508, Los Angeles f4, Calif,

FOR SALE

Planer & Matcher, 6x15 S.A. Woods No. 27 Good operating condition. Will deliver from our northern mill anywhere in California 91,000

WEITCHPEC LUMBER. CO. INC. 6067 Distict tli*#'rfil"eles 22, Calif.

FOR LEASE

Lumber yard in rapidly growing southwest Los Angeles, in the midst of a shopping center to be erected soon. Machinery, truck $5,0fi). Presently very low inventory at cost.

Address Box C-2238, California Lumber Merchant r 108 West 6th Street, Room 508, Los Angeles 14, Calif.

LUMBER LOCATIONS FOR LEASE

10806 E. Live Oak, Tcmple City. Over 4fi)0 sq. ft. modern masoni5r bldgs. & she4 rest paved. Estab. location. Main blvd. Master-lessee could sub-let pa.rt and have rest for Sl25 month.

ALSO

5646 McCulloch, Tcmple City., Calif. Approx. 1E,000 sq. ft. level ground with 2 sheds, 1/z-horce DeWalt combination saw. Good Jpot for wholesale yard,Znd hand, woodworking, etc. Lease reason' able. Owner, DOuglas 7-1301.

POSITION WANTED

1l years experience in retail building materials (lumbet, roofing, millwbrk, paint, hardware, etc.). Experience cove-rs -yard management, inii8e arid outside' sales, collections, purchasin-g' estimates from'blueprints. Have worked in small count-ry yards arrd large metropolitin yards. Presently employed. Wi[ing to relocate in Western State; with job that offers return for reliable conscientious work. Can contact - former employers for references Age 33, family.

Address Box C-2236, California Lumber Merchant 108 West 6th Street, Room 508, Los Angeles 14, Calif.

FOR SALE

Cash-Terms or Trade

1941 Ross Carrier Model 90-7968 N Reconditioned Continental Motor 15 Ton Package 64"x67" s7250.00

Golden S.tate Lumber ComPanY 2436 Santa Monica Boulevard Santa Monica, California TExas 0-4608 EXbrook 5-3275

WANTED POSITION

Plvwood and door warehouse manager and/or sales. You19 top 'catiUie, agressive, very well known in Southern California'

Address Box C'2237, California Lumber Merchant 108 West 6th Street, Room 508, Los Angeles 14' Calif.

F'OR SALE

150 Hyster Fork Lift Truck. 7/z tons, Good condition.

CRENSHAW MILL & LUMBER COMPANY 3213 El Segundo Blvd., Hawthorne, California Phone O'Regon &5011

CAR UNLOADING-HAUIING

Lumber and Freight

RAY.HOW CO.

7,+06 S. Main St. PL &6853 Los Angelee 3 PL 1-3210

Becutiful Hordwood Pywood Book

The story of hardwood plywood and its manifold uses is told in a new 2O-page booklet just published by the Hardrvood Plyr,vood Institute. Entitled "A Treasury of Hardvuood Plywood" it is the first complete compendium of essential information ever put out on that product.

A striking feature of the booklet is a "color u-heel" showing in their natural colors the wide range of fine hardwoods available in plywood form. On the cover are full color "slatches" of the six most popular hardu.ood plywoods-birch, gum, mahogany, maple, oak and walnut.

The book contains a photo layout or, the tnanufacturing

process and technical data on the physical properties of hardwood plywood and methods of using it. Included are strength-weight ratios, tables of flexural strength properties and bending properties, and building code data.

The Flardwood Plyrvood Institute's new label, rvhich certifies that panels have conformed to the Institute's rigid quality standards, is described and companies qualified to use it are listed.

The book is intended both for reference use and as an introduction to a material which is gaining increasing usage in homes and industry.

ADVERTISER,S INDEX

'iAdyerliainE qppeon In olternqtr irtuel

Acme Applioce mfg. Co. .-..-,---,--------.-..-- '3

.A<m J4$ Bctme €o. ---.-....---.-.....-...-.---

Americo Hqrdwood Co,

Ambticon lmber & lleqfing Co. ....-.-..-..23

Anderon Wholerqle Lmber Sqler .--.-.-. * Arcqlq nedwood Co. ---.--........-,....--..-.--.---'*

Alociofed Molding Co. .----.....---.....--..---.--43

Asrociqled Plywood Mills, In<. .....-.._--. 7

Allo lumbet Co,

Penanah

loren<e-Philipr Lmber Co. ..---.----.--...-.53

Long Bell Lmber Co, ----,----.....-.-.-....-..-.-- 't

Le.rell Lumber Co. .-..-.-.....-.--.-.-....--------.-..39

Ioop-Lumber & lAill Co. * Lor Angefer Lmber, Inc. -...--.-....-...--.-...- 2

Lo:-Col Lumber

'Dave Davis, saies inanager; James Perry, production manager; and John Rhoda, director of sales, production and co-ordination; all from the redrvood division of Simpson Logging Co., are cllrrently on a business trip back East. They plan to visit l\{inneapolis, Chicago ancl New York along the way ancl will return to the \\rest Coast around March 20th.

Middleton & Beirne Lunber Co. .-----....-.--31

Illilne, l,loyd D. .-...--..---.--.-......-..-.".-.........-.'t

,loore Dry Kiln Co. ---.-..-..-_------_-_-.....--..,-*

Mocnt Whitney Lunber Co., Inc. -,--.---..,*

Mufuol Moulding & Lumber Co, --..--_-----__61

Newquitt, Jmer W. .-.....--..-.-...,--..-......,-._ *

Northem ledwood Lumber Co. -.......,,..--61

Oben-Cqrpenter Lumber Co. -.....--,-.-----.,..'i

Orgood, Robed S. .--.........--,...-.-..-......-----* Ottling Mfg, Co. .-.........-..,,_......-......._.-....21

Pq.iR( Coq.t Aggregote!, lnz. .--.-.......29-45

Pocific Fir Sqler ....-....-.-............-..........-...*

Pciic Forerl Produclr, Inc. .--......-_._-------.*

PciC< Lunber Co.. The .,_-.......-...-..------.. 5

P*ific l,mber Deolen Suoply, Inc. *

P*ific Wertern Iwber Co. .......-............37

Dolton, l. W. t Co. ........................_.......60

Donf t nuirell Sqler, lnc. -....-------..-.....--13

Dimond W. Supply Co. ....-............-.......-26

Dollor Co., lobert ----.-....-...,-...--.--......--..-,30

Dolly Vorden Lumber Co. ......---,---...-....-.-

Donover Co., Inc. .-....-.-.-...-..--._.........-...49

Douglor Fir

Porific Wlre Productr Co.

Pon-Ariollc Troding Co.

Pomco, In<.

Povf Bunyon Lmber Co. -------.----_...--....-..-41

Penberthy umber Co. -----..-.---......--------....-. *

Perry Door Co. -....-----..........,,-......-.-,--.----.*

Pope & Tolbof, Inc., Lcmber Div. .,..1.F.C.

Reody Hung Door ltlfqr. Co. of So. Cqlil 35

Red Cedqr Shingle Bureou -...----_--_--....:.-*

Ricci t Krure Lumber Co. _----.......-....-._....56

Rockpo.t Redwood Co. ----.-.....--_--.......-.-..17

Rorr Lumber 5qler

Roy Foretl Productr Co.

R. 5, Plywood Co.

Larry Weilend, A-Arrou' Building Supply & Lumber Co., Los Angeles, and Mrs. Weiland, were recent guests at Wilbur Clark's Desert Inn in Las Vegas.

Frank Bader, salesman for the Ed Fountain Lurnber Co., Los Angeles, recently called on the sawmills in the Sierra district in Northern California.

Mack Giles, Drakes Bay tumber Company, San llafael, took a one week trip the latter part of February, and called on mill connections in the North. On the way back, Nlack visited a few of his accounts in the Upper San Joacluin Valley.

W. E. "Ernie" Moss, well knorvn Southern California lumberman, has established his orvn wholesale lumber business in Los Angeles and rvill represent Northern California and Oregon mills in this area. His present telephone number is ORchard 7-5311.

Ray Wiig, and Ed Mellinger, Southern California Lumber Sales, Monrovia, spent the last u'eek of Februarl' calling on mills in Eureka and Redding, Calif. Enroute to Southern Caliiornia they stopped at the company ()\\-ned mill at Dinuba, Calif.

Tqcomo Lumber 5cle:, ln:. ...-.-.-..--.--------.42

*

Hollinon l Gkin Lumber Co,, Inc. *

Homond Lumber Co. ---.-.....---.-_......OB.C

Honcen Whol$ole lumber Corp. -.......----,i

Horbor Plywood Corp. of Cqlifornio ..-... *

Hqrbor Plvwood Corp. of 5o, Cqlifornlq----41

Hordwood Flurh Door Co. -------.-...-_,.......-*

Hordwood Producls Coro. .--_-_......--.---....--56

Horric Lumber Co., [. E. __------_-_-..-,-.--....-.41

Hovfork Lumbel Co. --_..-_-.--.,-----_._.,..._......_ *

Hedlund Lmber 5oles, Inc, .-_._....-.----..31

Hiogin: Lmber Co , J. E. .-.--..,,_--.....-..,,-. *

Hill Lmber Co., Roy --.---.---.-,-,-,-......,.,_.*

Hiff & Morton, Int.,.,-.-....-._,-,.-.-....-_..,----_27

Hobbc Wqf f Lumber Co. -----,---.-.---..-..._.-._.27

Horon Lumber Co. -,---..-..-.,-----......-.------_.--'t

Hollow Tree Redwood Compony......--.-_--- '|

Holmer Eurekq Lumber Co. ..-.-.,-,.--.-...--.,. '|

Holmec Lunber Co., FreC C. --.--.....--,---,-.. *

Hoover Co,, A. t. .-......,-..---.---.-..._-,_----_.-.59

Hyrfer Cmpqny .--......,.-.-------......----------.... *

Inldid Iunber Co. ....-.-----,,-.-.-..----_.-__-----35

lh3ulite Co. ._..,-__.--..... *

Jmison Iumber & 3h'ngle Co. .--------.-,----I9

Johns-Mmville Corporqlion -......--.--.----....*

Johnson lumber €orp , Q. D ......-,-------.-- rt

Jordon So:h & Door Co., F. l. ,---.-....-.--.- '|

Kellev, Alberl A. ........-.--..........-...-.-.......51

l(endqll Lumber Distlibuto.i .--..-.-..--.-........ lt

Kehl & 5o, Inc., John W.....-...-.----.-.... '|

l(uhl Lumber Co., Corl H. -...--.-..---,--......59

L. A. Drv Kiln I Storoge, ln<. -----_.......... *

lmon Lmber Co. --.---.--.......-..-.-..--.---....-.

Tordy, Joe ...-..,___---.--.--64 forter, Webllej & Johnsor, Inc..-..._,...,-.. r Tdube & Berg3lrom .-----.,-.--..--.....-.,-,..--...-5( Three 5ror Doorc -.......,-,--.----...-...,--.--_--_.....5. Timber 5oler, Inr. ......,-..,--..._..-..,------_--.-.. *

Tobin Forert Producls

Triongle Lonber Co. .---..-....-_-,--......-......-...56

lrinify Rlver Lmber Sqler Co -----.------....a5 Tropicol & Weslern Lumber Co. ----_-........4r Twin Horbors Lumber Co. ......-.------........-_4t Union Lumber Co. .-.......-..---...-....-----..----.-.. * U. 5. Plnrod Corp. ----.-.....-,.,-,----.--.......... I

Vogt, Donold P. Lunber Soler --,,-..,-.--..--25

Mayme Sue Peter, formerly with Western Custt.rm Mill. has joined the office staff of Lerrett Lumber Conrpany in Compton. Miss Peter will have charge of the oflrce and is no stranger to the Lerrett organization having \,vorked for the company many years \\.hen omces \\rere maintained in South Gate and Los Angeles. She is also prorninerlt irl FIoo-Hoo-Ette affairs.

Bill Stover, general manager of the C. & S. Lumber Company, Compton, California, announced last month he hacl placed Alice Fetsch in charge of the office and that Georgi:r Connell had been appointed her assistant. Miss Fetsch has l-rad many years experience in the lumber business in Southern California and is u,ell known in both rvholesale and retail circles.

Leslie Landon, Landon Lumber Company, Florin, California, spent several days in Southern California during the latter part of February calling on various wholesale lurnber concerns in the Los Angeles area. He represent:; Northern California mills in the Sacramento Valley and intends to widen his territorv to include the south.

7^^rron Plywood €orp.

E L

Arcqtc

Bonnell-Wqrd 6 Kncpp.

Boaaiagton Lunber Co'

Chrisleagon

Cords Lunbcr Compcny......

Dcut d Ruseell Sales Co'

Dolly Vcrden Lunber Compcny (Scn Mcteo)

Drckes

Thc

Edwqrds Lunber 6 Mlg. Co.........SUttcr l-6650

Elliott, F. W,...... EXbrorol 2-ll5l

Gcmcrston 6 Grcon Lunber Co....JUaiprr 5'6083

Hcll Co., Jcnes L' ........SUtirr l'7520

Hqllincn Mcqkin Lumber Co'......DOuglqa 2-I9{l

Hcnnoad Lunber Co.. .DOuglcs 2-3388

Hcvlork Luuber Co.. ..LOmbqd 4-5611

i.1. Higei!" Lumber Co' .......VAlencic {-8744

ii"rl"-rftlii1"-ber Co.. GArlietd l-7752

iiori.s S"iclt Lunbrr Co. GArlicld l-I921

iiiliil-"-rji co...... ....YUtron 2'1376

Middletoa & Seirue Lumber Co. (Burlingane) .........Dlcmord 3-3697

Miiae, lloyd D....... .....Skyline 2'1184

Pccfic Lunber Co., The GArlicld l-3717

Pcdulc Lumber CompqnY, E. A. EXbrook 2-5524

Pope 6 Tclbot, Iuc., Lumbcr Division Douglas 2-2561

Ricci d Erugc Luber Co...........Mlssioa 7-2576

Bockport Redwood Compcny ......YUkon 6-0912

Scntc Fc Lumber Co.. EXbrcioh 2-207'l

Tcrlcr, W.bttor d lohnsor, Inc.. .DOuglcs 2-2060

Trinily River Lumber Sqles Co.....Skyline 2-2040

Twir-City Lunber Co. .....SUttet l-0191

Twia Hcrborr Lumbcr Co' (Fraal J. O'Couor). GArlield l'5644

Uaion Lumbcr Conpcay. SUtter l-6170

Wendliag-Nctbcn Co. ....SUttor l-5363

Wri Colrt Tinber Products Agsncy YULoa 2-0945

OAKTAND - BERKETEY -

3-5550 Whitc Brotb.rs

Hiu d Morron, rnc...... ..:::iff;;:; i-10?t i:i":Jiiil;i1.'?irqicdc)......il,'i.r,i*i i-iiSt Brucr Co., E. L.... KEuos 3-66?? ulited stat.t Ptvwood Corp. ....Tlf,iiaoaks 3-55{l

LI'MEEB

Andcrgon Wbolesole L'umber Scles --lF"s-"d.""i .. RYaa l-7559 Syccmore 5-2755

Arcqic Rcdwood Co. (I. l. 8oc) .WYoming ll0ll

Atlcnlic Lunber Co. (C. P. Hoary 6 Co') PRorPcct 5524

Attqr Lumbrr Co. T8iaitv 1126

b-"-"cu.-Cl" W. (Parsdrac) Sy;$"? l:nt3

8lis8 4 Gctos Lumber Co..RAvmond 3-1681-3-3{5{

sriif tiJ;"t;"I L"nult Go. .RAvnond 9-!,391

;;;; Lunl; ConpcaY .wEbtt'r 3-s861

a;;;-6' C;:, t. I. (w. D' Dunning) -PRorP€ct 88'13

c;;;u""d qnd ieiocictl, P. W. AXminirior 5296 Cli.ig" Ct.n!r-............ Topcz g-7sr4 - 9'7712

Coarolidatrd Lunbor Co' ...... Rlcbmond 2lll -lwiuioaroa) .NE' 6-1881 Wiln. tet l-2687c;;;;;w6;la;"lc Lunbrr Co.. W. E. Yort q{q

c.- d S. i"-t"' compcny, t"". ,o},j;Lli 3:llll

Dclton 6 Co., B. W. (Sca Mcrino)rrrcmid l-2127

LOS ANGELES

MccDoncld Co., L. W. McCloud Lumbcr Co..

McCoy Plcning Mill

BRcdshqw 2-5101 .VErmolt 8-'[963 .ANgelus 9-8215

Middleton d Beirne Lunber Co. (Sqntc Anc) .Klnberly 2'4ill7

Moult Whitloy Lunber Co., Inc' ..ANgclus 0l7l

lcmes Newquist Lumber Sqles (Pcscdeuq) ......RYcu l-8486 SYccmore 5-1340

Ols.n-CcmcDter Lunber Co. (Bcvrrtf Hillr) Bncdsbow 2-6651

Osgood, Robcrt S. ..DUnkirL 2-8278

Pccilic Fir Solo: (Pcrcdenc) .SYcqmr: !:3?33

Pccilic Lumber Co., Thc ...RYcn l-9321 SYccmorc 5-43i19

Pccilic Forol Producls, lac, (DicI t"?ai3,ilj,rr., Pccilic Wcrtcn Lumbcr Co. ol Cclil., Iuc. (Pcscdcuc) SYcqaorc 6-8869-L.A' RYcn l'8123

Popr 6 Tclbot. Inc., Lubcr Divirion PBospecl 8231

Americqn

Hcrdwood

c"..--i;,.. g?::li:X

Dcar 6 Rusoll, Sclrr Co' 'ADol, 8l0l p"-ii".i

*il3l

Egslov, D. C.6 Son .RAYmond 3-ll{7

Euretiq Redwood Lumber Co' - Gi-pG"l . NEwmqrk 8-4138 NEvcdc 5-2201

E, L. Reitz Co,, Oceca Ccnter Bldg' (Long Bqacb) ......Loag Becch 6-96{7

Roy Forrat Products Co. (Vaa Nuyg) STctc 5-ll{r

Alon A. Shively (Gleudale) ....CHapmcn 5-2083

southeru Cclilomic Lumbcr Soles (Yiil:,:I5-lr'

Southern Lumbcr Co. ......TRinity 0374

Stqlloa, E. I. d Sou ......ADcas {-9211

Erih Flcmcr (Lorg Bocch) .L.8. 6-5237; NE 6-272{

Fcirhurct Lunbcr Co. ol Cslil. -(i"i t"gitr iunbcr , !ac.) . MAdiss 5-913{ riir. 6 Moi"" (so. Pccdoc) "i*mli l:ll9i

Forcet Productr Scll Co, (logl.*opoflo"oot 3_lI4l

Frecnca 6 Co., Sicphra G. (Ealboc) Harbor 2024

Ed. Fouatcin Lunbor Co. .LOgcr 8-Zl3l

Hcllincu Mcct<in Lumber Co. ..ANgolus 3-'ll5l

Hcmmond Lunber Compcay -......P8ospect 7l7l

Hquen Wholescle Lunber CorP. (Studio City) STcaleY 7-7041

Hrborh 6 Co', B. l. (Complon) .NEvcdc 6-2595

Hil 6 Mo'to!. Iac. 11".til;?-jifi

Hill Lumber Co., Rcy ...Pleascnt 3-3221

Hollow Tree Redwood Go. (Loqg Becch) .........L8 7-2781 NEvcds 6'4056

Holmes Eurckc Lumbcr Co. MUtusl 9l8l

Hobbs Wcll Lumber Co. ......CUmberlqnd 3'4902

A. L. Hoover Co. (Scu Mciao). S'""L|T l:?3?l

Jcmigon Lumber 6 Shingle Co. ..BAynond 3-413'l

Kcndoll Lumber Distributors .PRospect 53{}

tuhl Lumber Co., Cqrl H.

R. S. Osgood ..TRinitY 8225

Lcrsen-Merrilield, Inc. ..........CRestview 5-9149

Lcwrerce-Philips Lunbcr Co. ..BBqdgbc'r 2-437?

Lerrelt Lumber Compcny ........NEwmqrk l-8651 NEvqdc 6-2323

The Long-Bell Lumber Co, .DUakirk 7'13{7

Los Angelee Dry f,iln d Slorage, lnc. ANgelus 3-6273

Lor Angrles Lunbcr, Iac, .MA 6-9134

Los-Col Lumber Co. .lEllerson 523{

Lunbrr l'fill d Supply Co. ...ANgdus 3-7503

Tqcomq Lumber Sqles, Ilc. ......1'LAdison 6-6831 fcrdy, loe .....WEbstcr3-Glil?

Toiler, Webstor 6 Johnson, Iac' ...ANgelus 9'72i11

TcubE d Eergstrom ...BRcdshcw 2-8235

Timber Sqles Inc. (Domey)........TOpo2 2'6512

Tobin ForeEt Producls (Long Becch) L.B'..906-358

Tropicol 6 Wqsten Lunbor Co.....LOgo 8-2175

Twiu-City Luaber Co. .BRodshow 2-167'!

Twia Harbon Lunbrr Co. (C. P. Hanry C Co.) ..PBoapect 652'l

Uniou Lumber Conpcny ...TBinity 2282

Donqld P, Vogt Lunber Scles (Wilmington)

Wendling-Nctbca Co.

Western Custom Mill, Inc.

Weyerhoeuser Scles Co.

..NEvcdq 6-1532 ....BYcn l-9321

SYqomore 5-4349 .ANgelus 2-4148

Slchmood 7-0505

WesletD Hordwood Lumber Co.....PBoapect 616l

West Coqst Forest Products Co. .STqie 9-1588

West Oregon Lumbcr Co. (Beverly Hills)

BRcdshqw 2-4353

Wheelock, E, U. .......Mlchiqan 2137

Wilson Lumber Co,, A. K. ......NEwmork l-8651

NEvcdq 6-2363

White Lumbcr Co., Hcrry H.......Rlchmosd 5309

E. K. Wood Lumber Co. .lEllersoa 3l I I CRESOTED LUMBEN_POLES_PILING-TIEIi

Americqn Lumber d Treciing Co'. .MAdison 6'5818

Baxier J. H. d Co. -.

DUnkirk

Pope d Tclbot, lnc., Lumber Division

PBoapect 8231

Mcrtia Pllwood Co. .BAlmond 3-3661

lvlutual Moulding & Lumbet Co..PLymouth 5-6630

Nudor Mlg. Corp.... ......STcnley 7-3723

CU_b|r?:"J

3:?!|8

Pscilic Lumber Dcalcrs SuPPIY Co., Inc. (Harbor Citv) .....ZEaith 1156; Lomitq 1156

Pcn isiqtic Trcding Co. Inc' .Rlchmond 7-7524

Pqrmco, Inc, (Ontorio) .. YUkon 6-5824

Perry Door Co., tnc. (Burbqnk)..BOckwell 9'2451

Recdy Hung Door Co. ol So. Cqlit. - -fsr'tbarki Vlctoric 9-320I

B. S, Plywood Company. '... Klmberly 2-3595

Sompson Conpcny BYan I-6939

Simpson Logging Co. .DUnLirL'8-0855

Southwesl Plywood CorP. -1I;;L-;;;e') ... oResou 8-{058

StqDto! 6 Son, E. I. ADams {-9211 uDited stcte8 Plywood Corp' ' Loqrcn 8-3{{l United Slates PlYwood CorP. --ie];"e;l;A-;) .......:... ..cltrug {-2133

West Cocsl Screen Co. .ADcms l'1108

Weglera MiU 6 Moulding Co. ..LOrqin 5-0193

Wilkimon, W. W. (Lomita). DAvenport 6-5{42

Zeesrqa Plywood Co. LAlcydro 017!

The use of short lengths of Cqliforniq Redwood in bofh Upper ond Common grcdes is well illustrqfed in rhis picfure.

For long losting beoufy ond performqnce specify Hommond Diomond H Redwood.

FINISH SIDING PATTER,N

For speciol work or generol use there is o Hommond grode of Redwood pcrticulorly suited to fhot purpose. No motler whot the iob - Diomond H Redwood lumber con do it.