The California Lumber Merchant - March 1956

t|0ME IMPR0VEMEI{T YEAR

By governnrent proclomotion, I 956 hos been designoted H0A'4E IMPR0VEMENT YEAR. Thousonds of homeowners will redecorote crnd modernize. The luxury of decorotive hordwood interiors is now within the reqch of these homeowners Toke crdvonfcrge of this grecrt nolionwide promotion-cosh in on lhe sole of h crrdwoo ds.

PRE-FINISHED V-PLANK

A new high profit opporlunity!

Sales of pre-finished paneling are skyrocketing! And V-Plank is the fastest growing profit maker in the complete Weldwood pre-finished line.

It's o noturol! A beautiful random plank effect paneling, expertly pre-finished by experienced woodcraftsmen. Comes in big 4/ x 8/ panels that are a snap for any home handyman to put up.

Builders love the wav it ends expensive on-the-job finishing, makes model homes sell ! And when you're remodeling, Weldwood pre-finished paneling goes over old walls easily, it looks like a million !

lf's o trouble-free sole for you!

V-Plank-like all the Weldwood prefinished paneling-is not only guaranteed for life, but comes prepackaged for a clean, off-the-shelf sale. And it's a sale with that excellent Weldwood profit margin. Pre-finished paneling with quick delivery is always available at your United States Plywood Corporation branch office.

Conslstent odvertlslng is selling your customers on Weldwood pre-finished paneling. Stock it! Display it! Cash in on the pre-finished boom! *rrode Mork

Weldwood' V-PLANK.ffi

\/eldwood-The Best Known Name in plywood UNITED STATES PLYWOOD CORPORATION

THE CALIFOR}IIA LUMBERMERCHANT

How Lumber Looks

The Naitional Lumber Manufacturers Assn. reported shipments of 509 mills in the week ended February 25 were 5.9/o above production; orders were 1.3/o belorn and unfilled orders were 39/o of stocks.

The West Coast Lumbermen's Asqn. reported for 172 mills (153 operating) in the week ended March 3: production, ll2,2U),933 feet; shipments, I08,52+,829 feet; orders, 121,963,937 f.eet (8.7/o over production).

The Western Pine Assn. reported for 115 mills in the week ended February 25: production, 73,582,000 feet; shipments, 76,754,0n feet; orders, 66,DO,0W feet. The WPA reported lumber production in the 12-state Western pine region in January dropped almost l4/o below the December level but was nearly 4/o over January 1955. Shipments declined almost 2/o fuom December but were nearly 3/o over the same month last year.

The California Redwood Assn. reported January produc(Continued on Page 80)

WELCOME !

USE OF THE NEW West Coo3t grcde stomps will begin iicrch 15, Shown or righr ore lhe rtomps for Boord grodes: Con. 3truction, Srqndqrd ond Uriliry (formerly No. l, No.2 ond No. 3).

Dont & Russell Srock

Oprion to Blyrh & Co. in Huge Purchose

Portland, Ore.-B11.th & Co., the u'ell-knorvn investment house, has been granted permission to negotiate rvith the major stockholders of Dant & Russell, Inc., and Coos lJav Lumber Company for the purchase of their holdings in the trvo firms.

I)&R's u'orld-rvide business in lumber, plyrvood, hardboard, insulating board and shipping has been estimatecl at $100 million annually; The Oregon Journal estimates Coos Bay's annual sales at $25 million. The Coos Bay directors have offered to sell up to 42/o ol its stock to Blyth & Co. in addition to that 'ivhich u'ould be accluired through purchase of Dant & Russe1l, rvhich on'ns about 45/o of Coos Bay Lumber Co., the Journal said.

Checking a report that Blyth \\ras representing the \\'. R. Grace & Co., steamsl-rip line, the Journal r,vas told by the Grace office in Nerv York this was not correct.

In a front-page article February D, The Portland Oregonian said:

\{ajor stockholders of Dant & Russell, fnc., rvorld-rvide lurnber and shipping firm, and Coos Bay Lumber Con"rpan1., one of the Pacific coast's largest logging-lumber-plyu-oocl operations, have agreed to option their shares for purchase by the investment firn.r of Blyth & Co., Inc. The cleal inr-olves u'eli over $100,000,000.

Principals in the transaction are to meet X{arch 1 in San Francisco to formalize the option agreements u'hich rvill grant Blyth until June 28 to decide n'hether it rvill go ahead ri'ith its proposal. There appearcd little likelihood that arry hitches 'rvould develop in the closing.

The purchase u,ould be one of the largest recent corporate transactions affecting tl.re lurnber industrl'. The nervs ltroke

Uncle Som Bunyon

Logging booms in the federal forests are expected this year rvith Uncle Sam now willing to sell all the timber he can without endangering steady yield, reports The Wall Street Journal. In past years, cutting was kept rvell below this level. The fast-growing newsprint and lumber industries are gobbling up the bigger supply and the U. S. government may realize over $100 million from timber sales in the year ending June 30, up $30 million frorn as recently as 1949-50.

39th SCRTA Convention Will Climox Most Successful Yecrr

Ser-eral important ueu' features, an Llntlsually varied list of speakers, and some stimulating acldecl business sessiot.ts t'ill mark the 39th annual mecting and trade shou. of the Southern California Retail Lumber Association this spring. The SoCal dealers'big shou. of the year l,ill again be staged at the Ambassador hotel ; tl're dates : April 17, 18 ar-rd 19.

One of the added starters this year n.ill be a "Little Theatre" for the shon'ing of pictures featuring modern merchandising and handling equipment. Arrother n.ill bc a "Breakfast Clinic" for retailers ; this is in addition to the ever-popular "Oldtimers' Breakfast" and both rvill be devoted to dealer discussion; the "harn nnd--" sessions rvill be on separate mornings. The annual Open House for

as a surprise in the tracle u'here Dant ct liusscll, n,rn' 52 years old, and Coos JSay:rre among thc most rcspectecl lrttsi'ess operatior-rs' Dant Affirms plan

'Ihomas W. Dant, president of the Dant family-controlled firm founded by his father, the late Charles Ir). Dant, tolcl The Oregor-rian the optiou agreement cor-rtet'nplates sale r>[ entire holdings, the lumller merchandising organization which reaches to South Africa and Arrstralia and across thc United States, three shipping companies in l'orld trade ar.rcl all interests in u'holly or partly orvned subsidiaries such as Fir-Tex, Inc., and Coast Pacific Lumber Company.

Blyth's offer n.as clarified by James F. Miller, vice-president and resident manager for the invcstment house, or-re of the nation's largest. It had been presumed Blvth lvas buying control for another part|, but Miller said this u,as not true.

"If n'e buy Dant & Russell and the Coos Bay Lttmber Cornpany stock u'e'll buy it for oursclves," Miller told The Oregor-rian. He said Blyth might operate the properties or might later sell the stock. But he emphasized, "It is our intent to operate them ourselves."

This u'ould be a departure from the nnderrvriting cor.r.rpanv's past operations. Founded in San Francisco in 1914, it norv has olfices acr()ss the nzrtion and headquarters in Neu' York City and San !-rancisco ancl its principal interest has been undenvriting of bond issues.

Letter Breaks News

First details \\'ere revealed by G. It. Birklund, Chicago. chairman of the board for Coos llay, in a letter to his stockholders. He aclvised the minority interests-about l3/c of the outstanding shares-that Dant & Russell, tvhich hcids 45/o of the Coos Bay shares, and directors and associates of the coast lumber company ...rth 42/o. had entered into tl-re option agreement rvith Blyth. This contemplated acquisition of all or 80/o of the Coos Bay firm for $305 per share and the same percentage of Dant & Russell.

Details of the proposai to the Dant ct Itussell shareholders, principally the l)ant family, were not disclosed. The majoritv interest is held by the fonnder's n'indou', NIabelle Dant, and her three sons, Thomas W. and Jack IL. o[ Portlan<1. and llobert Ii., non' residing in California. A ferv shares arc also held lry some of thc 700 enrployes.

the clealers, their ptrrchzrsing agents, employes ancl invited guests to previel' tl're outstanclirrg cxhiltits u,ill bc tlre first er.ening, April 17.

In addition to these events, the jampacked convention program will include three luncheon meetings, the annual night banquet and dinner-dance and, of course, enough free time for the hospitality-room visits and study of the displays which offer Southland dealers plenty new profit-making opportunities.

The 1955-56 SCRLA president, Wayne F. N'Iullin; Executir.e Vice-President Orrie W. Hamilton, the oflicers ancl board of the association have gathered up a stellar stable of industry leaders to address the business sessions on which Nlanager Hamilton has been'il'orking many months for the success of the 39th convention. Thef include:

Dr. Fred Dickinson. director. Forest Proclrrcts Labora(Continuecl on Page 76)

STRAIGHT.OOSTRONG..'

SOID EXCTUSIVETY THROUGH tUN,IBER DEATERS

Tecbnical information: AxeI V. Ped.ersen, AX I-5494

Q,aotations: Pbone, urite, or utire-Ed. Fountain Lumber Co,

Lam-Loc Timbers are straight, glued, laminated members made to order in any size and length.They never warp, twist orcrack stay perrnanently b eautiful. For heaay loads.. long spans. .functional beauty specify Lam-LocTimbers. I

A unique and pleasing cffect is accomplished in this luxury residence where longitudinal support is supplied by a huge Lam-Loc Timber. The strength of these timbers plus an outstanding appearance allow the builder a wide latitude of design. Inherent qualities of Lam-Loc T'imbers offer investment value unequalled by other types of construction.

Not since Swan Alverdson wrote the rvorld's first lumber grading rule at Stockholm, Sweden, back in 1754 has a new grading rule caused as mugh comment as the lVest Coast Rule No. 15 rn'hich becomes effective March 15.

Three years in preparation, the newest lumber grading rules will cover Douglas fir, west coast hemlock, western red cedar and Sitka spruce produced in the rain belt of lvestern Washington, rvestern British Columbia, and northern California.

Not content with rervriting the rules r'vhich govern the production of nearly one-half of the nation's softrvood production, the west coast lumber industry invited four of Oregon's loveliest beauties (above) to publicize the change. Now it is not certain which is publicizing which, but it is a safe bet that the nation's 25,000 retail lumber merchants and many thousands of lumber distributors, as well as some millions more carpenters, homeowners and other lumber users, r,vill know something vital and important has happened out in the tall timber country of the far rvest.

The new rules will conform to modern, streamlined merchandising methods, will eliminate much of the misunderstood verbiage of past rules, and have been written so the lumber purchaser can understand what he is buying.

Basicallv all lumber is graded for its suitability for the use intended. There are two major divisions of grading; for appearance (clears, uppers and pattern grades) and for strength (cor..truction lumber, joists, timbers, dimension).

Major changes in the nerv rules, aside from the greatly simplified reduction of data to understandable terms, are the changes of former number designations of comrnon grades to NAMES. In the nerv rules, No. 1 comrlon be-

lumber Grade llames tlow la Elfect

COMING FROM THE SIUDS ro fell this corpenter (who wouldn'l trode jobs righr now with o fycoon) cnd the nalion's lumber users obout the grode NAME chonges in west coosl groding rules for Douglo: fir, weslern red cedor, west cocst hemlock ond Sitko epruce, effective Morch 15, ore these misse3 (oll hits!) dressed ro more neorly fit lumber's intended ures (righr ro left): Joyce lzzord, iiiss Con3huction; Pot Filer, Miss Slcndard; Potti Throop, Miss Urility, ond Judy Cheney, Miss Economy

comes Construction, No. 2 becotres Standard, No. 3 becomes Utility, and No. 4 becomes Economy. Each of these grades has specifrc values and uses throughout our construction industry and in everyday use. However, many people in the past couldn't visualize No. 3, for instance, as having fine construction uses.

Lumbermen finally awakened to the fagt they were putting a curse on some of their good lumber by poorly conceived grading designations.

Select Merchantable remains as the top grade in boards and Select Structural is the top dimension grade. The lettering system for finish, flooring, casing and other clear items is unchanged, excepting top grade of flat grain clears becomes C&Btr.

The fibre stress value of present 1450 grade has been increased to 1500f and 1100f has been increased to 1200f. The thickness of boards and finish items has been reduced from 25/32 to fi inch, because half of these items sold today are

(Continued on Page 3O)

Lorger SCRLA Member Yords Stqrt New Grqde Nqmes Procedures

As a means of acquainting the trade with the new Named Lumber Grades, the larger yards of the Southern California Retail Lumber Assn. will follow the procedure as described below when writing up their estin-iates and quotations. Commencing March 15, those yards will write up their estimates and quotations as usual except they will insert, in parenthesis, the grade or grades being figured, immediately after the old grade number. A typical example of dimension and small timber might be:

(Continued on Page 29)

HYSTER INDUSTRIAT TRUCKS

Even if you are now using lift trucks or have never used industrial trucks of any kind, your Hyster dealer can shou'you how you can quickly realize more profit from your operation with these multi-purpose utility tools. Your Hyster dealer knows materials handling. he is an expert on the problems and their solution. He can help you u'ith special techniques and cost reducing methods. Call him today...why not take advantage of his materials handling know-how?

HYSTER DEALERS

The ZA-80 hor tripled shed spoce in lhis operotion qs well or hondling oll in ond out looding of lumber tru(kt. Pictured above is one of many tyPical examples of how

$(IUTH BAY TUMBER G0... Santa'\ Monica\ .g.r @

Has joined the forward thinkLumber Manufacturers

ing of Long Beach

Ios Angeles Gounty. Their installation is the lSth $letson-Ross Planer and ilatcher in lhe area.

To better serve their customers with finished lumber of highest quality, the South Bay Lumber Company's new production line has been built around a new Stetson-Ross B-knife, 6-10.AI fully motorized, ball bearing planermatcher with built-in quick.change o'cartridge" profilers.

This quick-change machine, supported by the latest in Stetson-Ross handling equipment, gives the South Bay Lumber Company the vital advantage of a synchronized production line for producing quality lumber at low cost.

This installation adds to the production potential of Stetson-Ross motorized Planers and Matchers in the metropolitan Los Angeles Area, bringing it to a total of well over I,00O,OO0 board feet per B-hour shift.

Mop Number

th. South Boy lumber Compony plont is pictur.d ot rha loft. Nota lts locotion on th. mop.

Below is rhe kcy ro Slolson-Ross llochine locqtions in thc Los Angeles oreo:

l. Independent Building Moteriols Co., Inc.

2. South Boy Lumber Co,

3. Mutuol Moulding ond Lumber Co.

4, Huff Lumber Compony

5. Weyerhoeuser Timber Compony

6. OwensPorks Lumber Compony

7-8. Hommond Lumber Compony

9. Potten-Blinn Lumber Co.

10. We3tern Mill ond Lumber Co.

ll-12. Associqted Molding Compony

13. Consolidoted Lumber Compony

11. Hommond Lumber Compony

I5. Sun Lumber Compony

l8O HP to

230

HP,

8- or lGknile nodel 6-lGAl PlcnerMolcher, Double Profiler cnd EE Splilter. Feed rpeedr up to 35O ft. per minule, Output per :hifr of t|oM to l0OM boord feef. The 6-IGAI is o fully notorized bcll-beoring mochlne, with built-ln quick*honge "cortridge" profilers, Seoled-inoil feedworkr opelclos in o conlinuour both of clecn oll-crsuring low mqinfencnce cort. I\Aolorized hoi:ls o:rure more hourr per doy aclwl producfion. Cloce 48" coupllng-from cylinders lo profilers-meon3 better mqchine work, essier feeding, fewer breok-upr. Perfect for eored edge rpliffing or ripping.

You areinuited to submit your Planing Mill rnodernization problems to Stetson-Ross. No obligation!

Oh the poplars burn gold fn the sheen of the sun, And the little winds Whisper and sing, For a sparkle of dew As it catches the skies Is a twinkle of blue And it matches her eyes; Let the forests turn gold In the shee,n of the sun, In my heart it is springIt is spring.

Adam Smith once sa,id ,n"a ati. smallest men can, under proper circumstances, project elongated shadows against the wall and thus become giants.

Nearly 2,000 years "*o l"rl. i"u rr"r,a"d down this bit of advice to the Thessalonians: "And that ye study to be quiet and to do your own business and to work with your own hands."

tF{<*

Such advice was not needed then, but if Paul were around here today he would probably suggest that mankind do more walking and less riding, in addition to his other suggestions.

{<{<*

When the Ruskies in the United Nations tried to get Outer Mongolia into that strange assortment of nations, several writers suggested that they also admit Texas, as being just as wise and fair a move. ***

Right away I rvanted to vote for that. In my mind's eye I could see Texas represented on the floor of the UN by someone like Jim Bowie of early Texas fame.

Still in fancy I "o.rta ".1 J. ; those foul-mouthed Ruskies rise to his feet, as has been done so often on that foor, and start shouting insults at the United States of America. Need I tell you, dear friends, what would happen in that case? And wouldn't I like to be there to see it?

This country and ia" g.l.;*]rr. rru" been openly, deliberately, and shockingly insulted in the UN more times than in all of its other history combined. And we sat there and took it. Why? ***

Sir Walter Scott had Roderic Dhu say in his "Lady of the Lake": "I right such wrong where'er 'tis given, even tho it be in the court of heaven." I would have a lot more respect for the United Nations if some sound American had

BY JACK DIONNE

drug one of those Rusky insulters to the nearest door and kicked him down the steepest stairway.

It is the duty of every loyal American to protest till the heavens fall at everything our government does that seems to him to be wrong. The grea,t Henry David Thoreau protested the Federal government's tolerance of slavery by refusing to pay his poll tax. They put him in jail.

His friend and fellow philosopher, Emerson, came to the jail and exclaimed in surprise: "What are you doing in here?" And Thoreau, also acting surprised, replied: "And what are you doing out th*ere?" *

General George Washington issued the order that caused Thomas Paine's "American Crisis" to be read aloud to his army, in which Paine said: "Tyranny, like hell, is not easily conquered; yet we have this consolation with us, that the harder the conflict, the more *glorious the triumph."

Recently we celebrated Boy Scout Week, with the Scout theme, "Onward for God and Country." It was 48 years ago that the Boy Scouts were organizedby Lord Baden-Powell, in England, and it has spread over 53 nations since that time, building boys and future men. It is one of the great organizations of modern history, without a flaw in its purpose or its operation. We are a much better nation because of the Boy Scouts. Encourage them.

Recently our young Assistant Secretary of State, Herbert Hoover, Jr., made a most important speech that missed the headlines it deserved. He went to West Germany and there he made a speech in which he compared and contrasted East Germany, as it exists today under Soviet rule, and West Germany, a free nation under Western guardianship. He compared the hopeless, helpless people of the Eastern sphere, slaves of a sordid master, with the free and hopeful people of the West. No better defense of the free way of life, as opposed to the Soviet darkness, could be found than compaging those two divisions of former Germany. The people of the 'West are better dressed, better fed, better housed, better in every way, enjoying not only the comforts of freedom, but its privileges as well. It was a worthy speech, marvelously illustrated by the subjects hediscussed.

What an interesting spectacle we have been seeing in this country lately in the published and much discussed controversy between Harry Truman and General Douglas MacArthur. Was ever such a contrast? One of the world's most gifted speakers, writers, historians and thinkers, as well as a soldier a,nd patriot of world renown, against a

fueo.

TGEL DOORS c|re

TRADE.MARKED!

I T \'t/

I\OW you can know . for sure-when vou order Mengel Doors, you'll get Mengel Doors. The 'Mengel-Man' trade-mark is your assurance.

This famous symbol, in a distinctive, harmonizing wood dowel, is now built permanently into the stile of every Mengel Flush Door. Nationally advertised and recognized in Mengel Permanizecl Furniture, the'Mengel-Man' trade-mark assures unquestioned workmanship and finest rnaterials in Mengel Flush Doors. Assurance backed by Mengel, the world's largest maker of fine hardwood products. The 'Mengel-Man' trade-mark tells you now you're getting the quality you expect when you specify Mengel Flush Doors !

Look for this symbol. It leaves no room for doubt or disappointment. Door Department, The Mengel Company, Louisville 1, Ky.

/lleagel Doors eguol or exceed the requiremenfs of Bvreou ol Sfoadqrdr speciticorions CS200-55

Jtow you cern be

o o.

-F

little man o,n whose talking, writing and thinking fame has placed no prizes.

**t<

It was a French woman who said that "the strongest of all antipathies is that of a second-rate mind for a first-rate one." Truly, to mediocrity, genius is unforgivable. Seldom has this nation watched so completely unequal a conflict. ***

I have regretted exceedingly that this government has not used that mighty, Magnificent MacArthur during recent years. I wanted to see him play the important role for which he is fitted in our national life. If he did nothing else he could greatly improve our general use of the English language, and our recollections of pertinent history. A scholarly orator and writer such as MacArthur would materially raise the level of our talking and thinking. We have no orator worthy of the name in our active national life today, and no colorful personality like this towering man'

* t< t<

We need a man who can say, as MacArthur said: "While the hordes of death are mightR the battalions of life are mightier still. It is my hope that my son, when f am gone, will remember me not from the battles, but in the home, repeating with him our daily prayer, 'Our Father Who art in heaven'." ***

This nation needs inspiration badly. And the General possesses to a greater extent than probably any other living man the spiritual qualificaltions and personal prowess that

Deqlers Hqndle Own Poper

Lumbermen's fnvestment Corp. of Texas, a retail dealer-owned finance company, handled $5 million in VA and FHA home-building and home-ir.nprover.nent loans in 1955, its first year of operation. Lumber retailers offering wider credit in a move to combat tract building, prefabs, etc., are fast studying similar finance companies and setting up their own co-op financing in several areas. Among the states now having such units are Colorado, Indiana, Iowa, Minnesota, New \{exico, Ohio and Wyoming. In many areas, dealers being bypassed by the big builders and developers who purchase direct and offer to arrange complete financing for the home buyer, are offering the same financing and hope to meet the competition.

could lead this nation to a higher spiritual state. He might have been a "mighty draught for a mightier need" had we used him of late. Said he: "We all dream of the day when human conduct will be governed by the Decalogue and the Sermon on the Mount, but as yet it is only a dream."

40.,177 Home lmprovement Entries

Only a month after Better Homes and Gardens magazine announced its 1956 Home Improvement contest, 40,177 entries from homeowners and nearly 7,000 from trade dealers applying as contest headquarters, were received. The contest, designed to stimulate, recognize and rew'ard home improvement, nrns throughout 1956.

We qre reoctivoting our Son Frqncisco offl ce under the personol supervision of Nelson E. Jones, identified with the Pqcific Coost Hordwood Distribution Industry since 1913. The Son Froncisco office hos been unstoffed for the post two yeors ond our mony customers ond friends in ihot territory hove urged our octive porticipotion in the Northern Colifornio Hordwood ond Plywood consuming morket.

We will offer efficient ond economicol distribution of Domestic Hordwoods ond Plywoods, ond will speciolize in Joponese Ook, Ash ond Birch; Philippine Mohogony Plywood ond Lumber, ond Teok.

ttlV 4arnaik Sh,,u/ aa Br le baarc

Age not guaranteed---Some I have told for 20 years---Some Less

Different Viewpoints

A man thinks with his head. A woman thinks with her heart.

Here is a story that illustrates those di,fferent viewpoints: A young couple stood on opposite sides of the cradle in which lay their first-born baby son. They gazed long and earnestly at this pink and cooing wonder that had come into their lives. The mother spoke:

"John, do you know what I was thinking, looking down at our boy? I saw him in a beautiful young boyhood; then

Nqvel Wqrfore

Santa Ana, Calif.-With the phenomenal commercial and residential development of Orange County, California, 500,000 orange trees were destroyed during 1955, reported Orange county agricultural officials. More than 6,000 acres of oranges went out of production last year, bringing the total loss in orange production since 1949 to 18,000 acres. About 76% of the acreage was absorbed by subdivisions.

in a wonderful young manhood. I saw him graduate from college with high honors, and then go out into the world. I saw him make a greart success in business. I saw him enter politics. I saw him become Governor, Senator, and finally I saw him President of the United States. I saw all that,looking down at our boy What were you thinking, John?"

And John sard: "I was wondering how in the heck they could sell a swell cradle like that for just six dollars and eighty-five cents."

Fire Rqzes Two L. A. Yqrds

A $350,000 fire almost totally destroyed the Slattery Hardwood Company yard at 11615 Parmelee, Los Angeles, during the night of March l, raging 90 minutes through the block-long, three-acre yard before seven county and four city fire-fighting units controlled it. Firemen said the blaze apparently started in the yard's southeast corner near a planing mill leased to Western Mill & Moulding Co., operated by M. O. Parrick (CLM, 2/L5/56).

rtr7e're independent! Because we're independent we're free to handle many lines any line that's best able to do a better job for you.

'We're not so independent that we've forgotten our top suppliers, our good will sources and our friends in the industry, but we are independent enough so that we don't have to dance to any manufacturer's tune or to push only his brand. Thirty-eight years of specialized experience with local building conditions enables us to select without prejudice the 6nest quality materials suited to your individual needs. This experience is yours to proft by. IThy don't you give us a whirl ! FAST SERVICE ON: the best in Plywoods Simpson Board .Formica Masonite Brand products AcousticalTile.

9J5 South Alameda Street Los Angeles, California TRioity 00j7

Mrtrsrn or NltroNat Prvwooo DrsrRIBUToRs AssocrartoN

It takes two to tango but we step it alone . .

Mr.

Ask

Whire Brothers Expedites CustomerService wirh

TelAurogroph

Trons-Boy Telescriber System

-\ Bay area lunrber firm is cutting costs, speeding customer deliveries, and eliminating costly errors bv sending longhand messages beneath San I'-rancisco Bay.

The idea of sending handrvritten lnessages undertvater may sound odd to some businessmen, and perhaps a parodyon the once-famous ball-point pen story, l;ut it is r-ro joke to Don \\rhite, vice-president and general maltager of \\rhite Brothers, a $2,000,000-a-year lumber lrrm tr.hich long has 'been basecl in San Franciscci and Oaklancl.

-\ctually, \Yhite looks on the situatiorl as it harcl cash matter. He expects to reztlize savings of at least $10,000 lL vear bv using this nen' svstem, plus the vast intangibic benefits that u'ill result from iucreasecl customer good"l'ill brorrght :rbout bl' better service antl thc clit.uinatiorr o[ errors.

Recently, t1.re firm installed :L TelAtrtograph Telescribcr System to transmit a heavy traflic of sales orders and rlclir'ery instructions via cable betlteen its San Francisco aud Oakland offices. Previously, \\'hite Brothers had used toll telephone calis for such inter-office communications.

Nou-, for lvl.rat is believed to be the first such iustatrceand one of the longest, 15 miles-of an undern'ater hanclrvritten communications system, the lirm has realized substar.rtial economies from the saviugs of time of personnei u'ho fomrerly u,ere on the telephone constantly. N{or-rthly cost of the neu'ly installed telescriber system is about the same as the former cost of the toll calls (t'hich, of course, largelr' have been eliminated).

The real saving comes from man hours saved, r'ersus the

stance, the purchasing agent saves three hottrs :t {xl' ; trvo hotrrs are saved by the yarcl superintendent; lf b1' thc sales n-ranager; one to three hours:r day lry tl-rc clcrks. lLlrtl a half horrr a day bv the accottnting departnlent.

This totals at least nine hours a day saved under (Continued on Page 65)

STIDING GTASS DOORS

wirh No Fu55 - NO MUSS

qnd guqrqntee

TOP QUATITY PERFORMANCE

ll'ilh UNSURPASSED BEAUTY

T M. Cobb Company

Los Angeles - San Diego

Hogan STholesale

Oakland

Norco Dist. Company

Sactamento

Focused Advertising, Friendly ServiGar Knowledge of Mqteriqls Mqrk Outstqnding McGoy Yclrds

"!Ve discarded the hit-and-miss advertising program which was not ringing the cash register, and stepped up our schedule last year in our local Hemet News and, by concentrating on this weekly publication, our sales have shown a steady increase. Our copy dominates the same page each week and our customers' interest has jumped by leaps and bounds." So declares Russ McCoy, general manager of the

McCoy Lumbcr Company, operating retail yards in Hemet, San Jacinto and Idylhvild, California.

In building a firm advertising program, rvhich includes the company store in San Jacinto as rvell as Hemet, McCoy cmployed the Harper Mitchell Advertising Agency of Los Angeles to prepare weekly copy for the "island space" contracted for by the company. Now the townspeople, as well

THE HEMET YARD is shown in pictoriol ldyout ot the left, From left to right, ond top lo botlom, the scenes show: porl of stole ond worehouse; Russ lt/lcCoy, generol mancger of the three yords in front of Hemet 3tore; Mr. qnd Mrs. B. A. Bqcon, formers who come l4 miles fol some 2x4 ond building supplies for their ronch; inlerior shols of two deporimenfs of lhe slore; Ru3s McCoy (lefi) ond A. H. Arwedson pose behind the looding cort, new ideo in lumberyard operqtion lo sove time snd lqbor; ond (bottom row) T. W. Rhodes, leoCing contractor-builder of the Son Jocinto Volley with Monoger IVlcCoy; ond qnother shol of ottrqctive slore-fronl

CttFF ROSE, nonoger of the Ssn Jacinlo yord of the McCoY lumber Compony, is shown with Russ McCoy in top photo of pcnel on nexi poge. Second shot shows oggressive waY this yord of the compony promoles one of ils mony services' Monoger Rose is shown agoin ot right in rhird photo with three of the SanJoc personnel. Fourlh photo shows on lndion couple in the yord's cpplionce dePortment - regulor cuslomers from McCoy's big rurol lrode ores. lower piclure wqs token os The lilerchonl's comerqmon found Clifi Rose (right) rhowing Russ McCoy c new f,ooring pottern he'd iust qdded to lhe store's line

as the farmer, have learned that \,IcCoy specials can be found on the same page each rveek :rncl, As ovcr 80f6 of the McCoy Lumber Companv sales are dcveloped at the rural level, this is most important to the \,IcCoy operatior-r. I)r"rring 1956 the advertising budget u'ill be increased to take czrre of direct mail to farmers nheir vuriorrs specials are offered by the lumber yards.

It 'w'as just 18 years ago that Rrrss NIcCoy- ancl A. I{. ,'\rrvedson purchased tl.re three yards front H. H. Spalding, prominent Ifemet-San Jacinto Valley lumberman, who decided he rvanted to retire from active business. Arwedson was elected president of the then nerv concern and Russell H. McCoy became its general manager. Russ has bcen active in the lumber industry for the past quarter of a century and has gained his experience at both mill and retail level.

NRLDA Award as'Outstanding Rural Store'

Last year at the National Retail Lumber Dealers Association convention held in Cleveland, Ohio, the Hemet yard received a national award for being an Outstanding Rural Store in its class.

Attractive displays of hardware, paint, floor covering, appliances and hundreds of building supply items are mair-rtained in each of the company yards. Pleasant salesmen and yard employes anticipate the needs of clients ar-rd a friendly warm greeting alvaits the shopper.

lO0/o fr,nancing can be arranged, if desired, for everything the firm offers for sale, whether it be one item or material for a complete barn or house. A complete line of General E,lectric appliances is maintained both at the San Jacinto and Hemet stores.

The Idyllwild inventory is not as complete, as this location in the mountains largely has the patronage of the weekend visitor and cabin do-it-yourselfer. The line at the Idyllwild store includes glassrvare "and things the folks forget to bring from home," said McCoy. It is operated on the general rural store idea and serves the ranchers and lveekenders alike. This store can immediately draw on the Hemet location for any items not carried in stock when there is a demand.

The San Jacinto and Hemet stores are gradually being converted to self-service. It has been found that most of the farmer trade likes to pick and browse before making the actual purchase. Every sales help is offered, but not pushed, and the customer percolates 'round the establishment until the articles are selected and a pleasant. friendlv clerk completes the transaction.

Calls 'Market Analizer' Great Aid

"We find the Market Analizer, published by the Lumber Service Co. at Burbank, is a great aid to our sales force ir-r all locations. This complete library of materials, prices and mark-ups is in use in all of our stores," said Russ X{cCoy. "It is a guide to nerv items being offered and helps our staff to quickly serve and give the information requested by the customer. It keeps our selling personnel informed on articles rve don't stock but can obtain on request. The Market Analizer is one of the greatest selling assets lve har.e ever had," he declared.

Cliff Rose, veteran member of the McCoy Lumber Company organization, is r.nanager of the San Jacinto location. Mike Dunn, alert yorlng business executive, is head man

(Continued on Page 24)

He Knew the Secret of Friendship

An old friend of mine, a very successful salesman, used to say that the difference between a salesman and an engineer is, an engineer is ninety percent bull and ten percent slide rule, and a salesman knows nothing a,t all about a slide rule.

Be that as it may, and it was stated for a gag, of course, there is much to be said for selling as a science. And one of the most scientific things an ambitious salesman can develop in himself is his letter writing.

Just the other day I was reading about the personal characteristics of one of the world's great, and v,ras caught and held by this stateme,nt:

..HE KNEW THE SECRET OF FRIENDSHIP.''

It was Elbert Hubbard, that great philosopher of selling, who wrote those words about Eugene Field, one of the greatest letter writers of American history, and this is what Hubbard said also:

"He hqd a great heart. He was a friend. He lived every day so that he loved and was loved in return. And his greatest works of friendship were the letters he wrote his friends. This man's greatest claim to friend-making was based on the letters he frequently wrote. So, let us consider a description of those letters; for in letter writing, most men are woefully weak.

"His letters breathed kindness, appreciation, truth, understanding. A man lvho received one of those letters would no more part with it than he would with a portrait of his mother. Each letter bore an element of joy; a message of

wisdom; a jigger of wit to give the wisdom flavor. Every letter was short. When he was through, the letter ended. No postscripts. FIe never preached. His letters never "called you down"-they called you up. Up into the sunlight of friendly interest. His letters were all short messages of geniality and friendship. He never uttered a gloomy thought. Only happy thoughts should be perpetuated on paper. His letters made you pleased with yourself, with the world. He came right to the point; never hid a grain of kindness under a bushel of wordy chaff. A lot of loose words turn the milk of human kind,ness to clabber."

Thus vrrote Elbert Hubbard concerning the letter-writing of Eugene Field. True, we cannot all of us write such letters as Field wrote, but at least we can try for some of the points made in the above; try for better, happier, and more frequent letters to our friends. No limit to what that sort of thing could do for salesmen; and, after all, arqn't we all salesmen of something?

Jonucry Housing Stqrts 74,OOO

Washington, D.C.-Nonfarm housing starts in January totaied 74,4n units, l5f6 belorv thc extracirdinary January total last year but favorably comparing rvith most postwar January starts; onlv 1,000 units r".ere public housing.

A dor,vnrvard revisir,n in the October 1955 figures brings the preliminary estiriated 1955 starts dorvn ro 1,3-8,7ffi units, rvhich is still 108,300 units ahead of 1954; NovemberDecember figures are still being studied.

It's a clean cut case of superior fiber quality! Upson wall board edges sandpaper smooth to a glass-like finish. There's no fuzzing or ripping of board edges because Upson is made from wood fibers! Try the sandpaper test yourself.

You will discover all Upson wail boards (like 'jii" pictured above) assure a beautifui finished job, no waste, your customers save money all the way.

Upson wall boards are rugged and strong, too. Several thicknesses are laminated together under pressure to re-form fibers into a rugged, super strong board.

How about the surfaces? One side is softly pebbled, the other side is smooth. Both surfaces take paint beautifully. There's no soaking in. Your customers can save $5 to $10 per M on paint. There's good reason why so many dealers

recommend Upson wall boards- i)1t,", 1 :t", y6'to their customers. They are the best money can buy. Have stable price, repeat sales, good profit for you. Made by the world's largest manufacturer of laminated fiber boards . . . The Upson Company, Upson Point, Lockport, New York.

tPs

WALI. AND CEII.ING PRODUCTS SIDING, SHEATHING

99% wood fihers laminated for great

Intreosed Profits Greqter Volume ond with CATAVERAS CEMENTS

Bob Heckel, Snark of San Diego Hoo-Hoo Club 3, and the committee-including John Collins ar-rd Al Frost, Jr., \,vere responsible for one of the finest dinner-dance events ever held by the San Diego group. One-hundred and thirty Black Cats, their r'vives, sweethearts and friends, danced until the wee small hours of Sunday morning, Jantary 28, at Caspers Rar-rch, El Cajon, California. Sn.eet music rvas furnished by the Melody Aces dance orchestra.

In spite of the inclement r,veather, this annnal affair attracted a record attendance. Cocktail parties l,ere held by various members, and Mr. and Xfrs. Carl Gavotto entertained a group of visitors from Los Angeles, including NIr. and l\{rs. Don Bufkin and Ole May ancl u'ife Millie. Dick and Eddie Gavotto and Ed X{ansfield attended the partv with Betty, Bunny and Mary-Lou.

'fhe San Diego Hoo-Hoo Club Quartet entertained during the dinner hour u'ith the Melody Aces. John Nikkel, Perry Smith, Bill Seeley and Warren Peterson are really the "Cats" when it comes to furnishing srveet music. \\re understand they will sing at the San Francisco Hoo-Hoo International convention come September.

Beautiful door prizes were presented to the "lucky" ladies and the committee did a "bang-up" job of arrangement for this party, which was enjoyed by all who were lucky enough to attend.

Neu'homes in zoned areas of San 1955 totaled $948,868 in comparison Luis Obispo county in rvith $641,025 in 1954.

Pick yourself Gr WINNER!

Hundreds of lumber and building materials dealers are cashing in on the popularity of Calaveras quality cements. Calaveras gives you a full line of cements under one brand name, from a single source of supply:

l. Regulcr

2. Plostic

3. White MADE 'N IHE WESI

Top quality Calaveras prod- to*r-t", wEsT ucts give you another advantage-rapid delivery to all parts of Northern California (and in the case of Calaverae white, throughout the eleven Western states). Start stocking Calaveras today!

l3O Hoo-l{oo Set Attendqnce Record ot Son Diego Dinner-Dqnce

'.

A R0sT i'*neusHuSIrR

(goss 0F rHE cl{lcKs) CROWED LONG AND LOUD ABOUT HEDLUND STICKS. THEY MAKE THE BEST ROOSTS, AND CHICKEN COOPE TOO, tNFACL THERE'g NOTHING THEY.CAU,T OO!

Sala Reprcunndrcs for:

o BERRY LUMBER CO.-PINE GROVE, CALIF.-Hi.gh Altitude, Sofi Texlura Pine-Whiie Fir Roof Decking

OSCAR HEDLUND LUMBER CO._BIDWELL BAR. CALIF._ Kiln DriEd Pine Boards & Paneling-Douglas Fir Dimension, White rrr Koot ueckrng

MOSS LUMBER CO._BURNT RANCH. TRINITY COUNTY' CALIF.-Hi9h Quality Old Growth Douglas Fir Boards, Dimension & Timbers

. SIERRA MOUNTAIN MILLS_NORTH SAN JUAN. CALIF._ Kiln Dried Pine Boards-Shop & Uppers, Douglos Fir Dimension & White Fir Roof Decking

Shipped pronpti fu truch and ttdlcr anywherc in Qalilornia ., , or b1 rail to yar squt or siding ary' vhere in Amuico,

Blockfield Heods AHB

\rlt l:t.;nt,.i.,.,,. \\illi;rrrr Ill:rciil'ill,l. I'l,illjt)(.ltl 1,,t;rl l,rirlrlrr. tt;L- il.1,rllL',] ;1- 11r'rt l,t', -i,1,'ll ,,i lltr' .\..,ir't;tli'ri I l,,tttl littrl,l ( r-.. ll(. ;11 ;1' r-( r'( i)l lir--t i,,,;u', 1 rrltlrrrl. Il, lrlr- l,rtilt -.ttt lt t It,'rttt. in llr, ii;rr ;rr.,';r ;rrrri .lri'r'r,ur,litl- (,rurlri \. I li. ,1, rt 1,,1, rrrttl- tilr'lttrlt'ltt,, iil \lIrrf1;ritl \ tr'rr.,rr( ,;r('it itl :;r,t;ttttIttl,' lrl(] ( ,,rl ('{,t-rl. ;Lri,l t,,r,, irr \l;rIi| ,,,1ttrl\ : llr, ii|ir r. ttr-; trf -lr tttl ;r 1t;ltl .r,tt1lt ol' llr' ,'tlr' liriit. ;rrr,] ;r ,i( \(llt)rl( rt r(:Lr \iLrl l(;rl;i,'1. t t11111 ,,1lir'r.r',;Lr',.l(tr'ilLr i II jlr'-;ri,. r.ir'r.1rrr..r,ltrrr. ii,,ll:l 1.. \l,rr'r..1 t.. -((r(1:Lt-\. rrl,l .\1. I),,u!l;r-.(,'ttr'lr. trr',r'll{'r. I)rt'r','L',:'* tl llt, \IIIl ;rr', 1l,'r'1,,t't \. ( t,,, 1., 1. 1,,-,;,ir l.i,'lritr., I;;rrl. ( (,;illi, l:r'r',1 t,L.lj,r'r. \lir',,1 IlrLr-(r..i;i,i' \l I.r1,111;11r, (,r ,,t!r'li \l, Kt',,11. l,,irr l- \,,r;r1.. \r, l' .l . t,lrrrltt it.. Il,'rr, r'r \i,)1r \, )p ;1r,1 Ltrq,'1,' \ iqp;rtr. Ilr, ,r--, ,. rirtr,,l trlrt'(-irl' rrrrr'{ llr:r| ]1)t) ll;rr rr,';r Irttil,l(l lllr.Ili)(t-;,11,] ;r,,1r, ,,1 1it,' r,l,lt'-t rl tlrr',,,rllir\

Coliforniqn Appointed fo ACTION

.l:rrr, ' l l.;r.it. rr( \l (',);1,1 ,j11 1,1:rnl( t ;llt(i l,,tlr('i r'' 1r'rll ,,llltt( ltl ,,iti,'i;rl, it;t- 1,,, rr ;r1r1,,,tn1,',1 r'\( ( lttlr, ,ltr',., t,'r ,,t tl L \tttL t t,;rr ( ,,ttrt, ri '1,, l:rlrl,r\( r rLtr \r'rlltl,,,r'1t,,,,,1- |.:r-l lr,,lrttlt 't l\lll! :r- ,1ti, t ,,i llr,' \\('\l (,1;1rl rrll-iiL' ,,i ll;,r'l;rr,] ll;rt'lltolr,tltt'rr ;lil \'.,,r'i:ii,.. , itr 1,1:rttl||q r''!lt\lllliLIi littr rritlt lr,;l(iljLl,t]11l- |1 >;Lll 1 '-,,11,1.,,,. l't't,,1. 1(, llt:tl ir,. rr;r, ,lrr',, i,,r' ',i llrc l(,,1t r''1,,1)lt( 11 \illrir ,'t :lrlt l.r',rr, t-,,, \t I lt l\ rr:r- l:rrrrr,lrlrl l;rl,,in l'ra I 1,, \';rrl'\ 1,111 ;r r;lti.rr rrrrlr , jliu,'lr l,rr.L,l 1,1,)\t-;lll t,, r.lirnirr:r1,. .lulr.. 1, I i,l-( t \L .rrr,1 r,'lrtrl,ilii;rl, r ri-iiri lr,,lt-ilq. inl(l t() irr1,r-,,r1 lir i:ri 1.,,rr,liir,,rritr tti'i1Jtl,,,t.lto,r,l- ;tll,l ({)lrtiltl11tittL. tl|,'llg}t(}il1 iltr' ,',,111111 1

Mr. Lumber Desler:

Direct to YOU

Truck & Trqilers:

Ponderoso Pine

Sugor Pine

Douglos Fir

White Fir

Redwood

Mosonife

Plywood

We ore speciqlists .

Giving YOU Better Service -

Better StockBetter PricesAs we celebrofe our GOLDEN ANNIVERSARY

SEE YOUR NEAREST PLYST/OOD DISTRIBUTOR FOR FULL INFORMATION*

IMPORTED BY: THE BETON COMPANY, INC., San Francisco

579 Howard Sueet o Phone GArfield l-4294

NATIONAL SALES AGENTS:,MAthif , Haldwoods. Inc. Jensword

610 16th St., Oakland, Calif. Phone TEmplebar 2-0834

*If yoar d.istributor does not baoe inlormation baae birn contac, Matbis-lensuold for lull details.

Somethine New!

FIVE! beautiful new ideas in decorative plywood by NAKAMURA

PLY\flOOD CO. - Japan's Finest.

NOV/ AVAILABLE FOR IMMEDIATE SHIPMENTS IN SMALL OR LARGE QUANTITIES

(All items aoailable in /s,,,1A',,\',-pirst Quality)

CORONA WOOD (Embossed Philippine Mahogany)

ART SLICE THINLINE (New ribbon Philippine Mahogany)

SEN VEE GROOVE (Japanese \7hite Ash)

ART SLICE TTIDELINE (Striped Philippine Mahogany)

LAUAN VEE GROOVE (Rotary Philippine Mahogany)

McCoy 'Focused Advertising' Poys Off

(Continued from Page 17)

at the Idyllu'ild mountain yard. Along rvith these tu'o manag'ers, Russ McCoy and Arrvedson, it requires the service of 30 employes to handle the ever-increasing volume of business being developed by the \{cCoy lumber organization in the Hernet-San Jacinto \ralley.

T'rvo units of mcibile yard ecluipment are in oper:rtion at lroth yards and the mill at the Hemet yard is on a lO-hour schedule to keep abreast of the demand. Seven delivery and trvo pick-up trucks are in use at the three locations. For spot delivery, one o{ the trucks is equipped u'ith "split" rollers so that partial loads can be "spot" droppecl for the builders, thus eliminating extra handling of material follo'iving deliverv to the various jobs. A lorv-bed order cart is in tuse in the Hemet yard, rvhere most of the ltig orders are prepared and ther-r transferred to the delivery truck by a lift

ftrrk. This helps the persounel br,rild the ProPer lo:rtl ir.r a minimum of time.

Cciffee and refreshments are on hancl for the tracie iLll ciarlong. Cold drinks are available throughout the stllttnter nrcinths ar-rd the modern kitchen arrangement is for builders :rnd employes alike. A modern plan room is available for contractors' use and everv courtesy is extelrded to help procLrre exactly the material needed for each and er.ery job.

"Over 80/t of our trade is rural. All farmers are naturally Do-It-Yourself builders, so \\'e don't direct our program to this type of customer," said Russ N{cCoy. "We also enjoy a real volume of business from the contractor and builder throughout this area, so lve oper:rte all of our stores as service institntions," he pointed out.

In a IIcCoy store a customer rvill not onh' find the par-

A. H. ARWEDSON, left, presidenf, ond McCoy Lumber Compony, ore shown in the moin yord ot Hemet cs it oppeors

Russ McCoy, genercl monoger of the the photo ot the left. Scene obove is lo cuslomers coming fo trode

to customer needs.

Uniform displays are maintained in all stores, along rvith uni{orm billboards featuring materials available on a seasonal basis. Special items are marked for quick sale throughout the stores and yards, and everybody you meet in a McCoy store is bent on impressing you lvith the accomplishments of the progressive concern.

They have a slogan-"One Call for Every Building Nssd"-4nd they aim to live up to this slogan. This group of hard-hitting lumbermen are striving to give the best service available anywhere, and they are doing it, too.

Hoo-Hoo Golf Tourncrment qnd Bonquet qf Fox Hills Mqrch 23

Jim Forgie, Snark of Los Angeles Hoo-Hoo Club 2, announced the next club activity will be held Friday, March 23, at the popular Fox Hills Country Club. A full day of sports and fun has been planned by the committee, and Larry Weiland and Rex Oxford have done a bang-up job of securing color rnotion pictures to be shown during the evening following dinner.

Golf tee-off time has been set from lO:29 a.m., cocktails at 5:09 p.m., and dinner promptly at 7:29. Members are requested to make reservations immediately for this event by calling Freeman Campbell at Western Mill and Lumber Co., ANgelus 2-4148.

"We anticipate a good turnout as it will be the next to the last golf tournament to be held during this fiscal Hoo-Hoo year," said Snark Jim. "I want to urge every member to attend as we will have some serious business to discuss at the time," he declared.

Woodson Moves Offices fo Ooklqnd

Larue J. Woodson, wholesale millwork, moved his offices to Oakland on February 21; phone: Hlgate 4-4848. Formerly located in San Francisco, he handled such items as sash, doors and plywood; specialities include a soundproof door and a fire door. He also represents Chapman Hardboard. Prior to starting his own business three years ago, Woodson was manager of the Nicolai door firm in San Francisco for 20 yearc. Before that time, he was the California sales manager of the WheelerOsgood Company of Tacoma, Wash.

lnc.

ATTRACTIVE RUSTIC FRONI of the Son Jqcinto llounloin lumber Co., ldyllwild yard of rhe l\icCoy ycrds ticular article he needs but will find friendly, pleasant service throughorlt the organization because everybody is bent on giving Ihat IOO/o attention

DFPA Plywood Circus Opens tl&M lyons Plywood Division

N{ and M Wood Workir-rg Company officially opened its nerv Lyons Plyrvood Division at l-yons, Oregon, recently rvith an open house for its neighbors in the Santiarn Valley. While the plant r,vas in operation, approximately 3,00O interested people r,vere guided through to see horv plyrvood is

NEWTNEIGHBOR POfICY broughr 3,(X)0 Sonriom Volley folks to li/lolcrkey open housc. Kids throng Plywood Circus (lefi) made. Tours and initial exhibition of the Douglas Fir Plyu'ood Association's "plywood Circus" rvere held from 1 :30

IYONS PLYWOOD DlVlSloN Mon-oger Guy Hortle shows Ex-Governor Gharler Sprogue ond Oregon Congressmon Wotter Norblod (tefi ro righr) one of the prime peeler logs processed ot plont (left photo). Compony guidcr onswered thousonds of questions doing Open Hou3e tour3, like gluing proies: shown right

theSoles tealarcs

For The lumber Deqler o o o I{

Unreslricted View Areo

Ah.rminum Door Stiles

Boll Beoring Wheels

Nylon Rollers

Lifetime Weqtherstri pping

Strong Corner Brocing

All Aluminum Sill

Duroble Douglos Fir Jqmbs

All Aluminum Sliding Screens

Burglor-Proof Locking

CompleteNo Extros

No more lost Sqles. A Complete Pockoge: FRATIE-DOOR.GIASS

Where c concrete of high quality is desired in OIIE OR TWO DAYS

USD

VTGTOR HTGH EARI.Y STRTTIGTH PORTI.AIID CEIIITI{T TYPD IIl

THIS PRODUCT

Reduces construction costs by lcster working schedules cnd quicker re-use oI lorms.

Allows mcrked scvingrs to the concrete products mcrnulacturer by reducing curing time, curing spcce, cnrd inventories. Particularly cdvcrntageous in pouring trallic intersections, repcrirs in opercrting lcrctories crnd stores, mcchinery loundcrtions, tunnel liningrs, AM

AT,I, OTHIR COTISTRUCTIOT ACTIVITY WHTRT

\fe now carry the following Baxco Pressure Tieated Foundation Lumber in stock at Alameda and Long Beach for imrned.iate sbipment to dealers:

Douglcs Fir S4S ALS 2x4,2x6,2x 8,2 x 10, 3x4,3x6,4x4snd4x6.

Special sizes will be purchased from local stocks and pressure treated without delay.

We offer prompt cusrom treating service at both our Alameda and Long Beach plants. Your lumber can be delivered to us by truck or treated in transit in carload quantities. Consult us for additional information.

p.m. to 9 p.*. The plyr.r,ood division has a 75,000,000 scluarc feet-zr-year capacity.

Prior to tl.re open hottse, N{alarkey officials helcl a special lur-rcheon at Mar-Linn High school, Lyons, for officials from local communities, state, countv and government offici:rls zrnd net'spaper publishers. Vice-Irresident Iiberly Thompson told them, "When a new neighbor moves in next cloor, yorr rvoncler rvho he is, hou' rnany kids he has, u,hat he dcies for rvork and hou'much he makes, plus any number of other details. As a ner.v neighbor of yours r.e u'ant to remole these questions from your minds and to become krrou'n as a good neighbor."

Prizes for Lqdder Window Disploys

April and May are proclaimed as Ladder months, bl- the American Ladder Institute-the month selected depending upon the area and whether or not there is cooperation locally in each area rvith national campaigns. Regional prizes are to be offered in three areas. The object of the contest is to tell the consumer of the need and value of honor-made wooden ladders.

For those lvho enter this contest, there is a kit available consisting of special display rnaterial-streamers, leaflets, and a descriptive folder. The judging will be based upon horv 'ivell the rvindorv display attracts ir.rterest. Ladder month nray rviclen from March l5 to May 15 through extra push given the event in April. For further information. address: American L,adder Ir.rstitute. 666 l-ake Shore Drive. Chicago 11, Ill.

tant to BUY A GERTI]IGER LIFT TRUGII?

fsym5-f1qd6

Baxco Pressure Tieated Foundation Lumber is impreg. nated with preservative salts in accordance with Fed. Spec. TT-rW-571c. k is approved by FHA, Uniform Building Code - P.C.B.O.C., State Architect for mudsills in School Construction. and U. S. Governmenr Specifications.

Ifr[Raxtera(h,

Here is your chonce to get immediole delivery on o lole-model Gerlinger Lifi Truck ot o Consideroble Soving:

9o-doy Guqrqnlee on oll equipmenl. '51 qnd '52 models hove new molors ond completely overhouled. All equipmenl in perfecl condition ond hos been operoled less thon 40 hours per week qyerdge since new on our locol dock qnd rentql operolions.

llow aYailable to dealers from our California plants

I um ber two

SCRLA Yords Stort New Grqde Nqmes

(Continued from Page 4)

225-2x4-14 No. 1 (Standard-Construction) S4SD.F.

72-4x6-12 No. 1 (Standard-Construction) S4SD.F.

When listing srnall house "Stucls" they will show them lilie the example following:

3'72-2x4-7'-11" No. 2& Iltr Utility) s4sD.F.

"No. 3 Com & I3tr Sheathing arnple below:

3400 ft. B. NI. 1x6-No. 3 & Btr (Utility) S4SD.F.

1230 f.t. B. M. 1x8-No. 3 & Btr (Utility) S4SD.F.

This procedure is called sound, factual and educational. Therefore, the SCRLA strclngly recomnends that this pro-

ceclure be adopted and used by every lurnber dealer in the area, reflecting the name of the grade or grades being figured, until such a tirne as the new Name grades shall have been established. It is to be remembered that commencing March 15 there will be no such thing as numbered grades of Commou Douglas fir boards, dirnension or timber.

Builders Show on TV

"Home Improvement Conference" is a new TV series sponsored by the Modernizat\on chapter of the Building Contractors Assn. of California as part of the Operation Home Improvement program. Showings started Feb. 26 over KTTV, Los Angeles. Shorv 'ivill assist homeou'ners rvith remodeling problems.

ffi

HEART OF THE REDWOOD AND DOUGLAS FIR

You Too Can llepend

Hobbs ttall Redwood

Dealers eoeryubere count on Hobbs lVall for the best in Redwood. 90 years of know-how have made Hobbs Vall a source of satisfaction when it comes to Redwood.

New lumber Grqde NAMES Now in Effect (Continued from Page 4)

in the sl inch thickness. No. 15 rule provides that six inch material becomes 5f inches instead of Ssl. This already applies to rvider sizes, 7f,91, and lll inches. The new provision simply extends the practice to (i" nominal width and is in accordance with the American Lumber Standards.

This is a grading rule shaped for the buyer and user of lumber rather than for the professior-ral grader. The longtime user of lumber is not expected to encounter any difficulty in familiarizing himself rvith the new names: Construction, Standard, Utility and Economy.

Copies of rules lvere in the hands of retailers, specifiers and users rvell in advance of the effective date-March 15. _TtrEIM,

rf, stEyEns€

Growth of the Grades.

The first primitive effort at segregation of West Coast lumber into specific groups of grades was made at the Simpson sawmill, Gardiner, Oregon, in 1850. The grades were termed "flooring," "selects" and "refuse." The latter grade term was applied to dunnage lumber for the cargo ships in Pacific trade of that era.

In the period of 1849-1852 the great gold-rush boom brought up a variety of uncontrolled construction at San Francisco, and many fires. Five of the fires became major conflagrations. The last, in 1852, reduced 25 blocks of the nerv business district to ashes and burned docks by the mile.

Soon lumber was selling at $500 per thousand board feet. Sailing ships swarmed north from the Golden Gate for the Columbia River and Puget Sound.

Muley Sawing. .

By the end of 1853 the population along the Lower Columbia and Willamette rivers had increased threefold over the 1849 number. Portland was booming. There were 14 sawmills at rvork on the shores of Puget Sound, from Bellingham to Tumwater. Four were steam plants. One o{ these was the Yesler operation around rvhich Seattle grew.

Most of the lumber that vn'as dumped from the clippers, schooners and barks for the rebuilding of San Francisco in 1853-55 was a conglomeration of random lengths ar-rd rvidths, shapes and grades, all cut from primitive muley or sash saws, mainly porn'ered by'ivatern,heels.

Tapering boards and scantlings, planks rvith u'aves that would put the thickness at three inches in the middle and a half-inch at each end, with many ripples between bulges and tapers, left carpenters fit to be tied. The demand for lumber standards of manufacture that rose from the rebuilding of San Francisco was prolonged.

Mississippi \ralley and Wisconsin lumbermen r,vrote a set of grading rules in 1891, and three years later they were revised and adopted by manufacturers in the white and Norr,vay pines of the Lake States region.

The first lumber grade rules publication of the Puget Sound region was an eight-page booklet sponsored by the Seattle Lumber Manufacturers Exchange in 1902. The

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main region of ,\merican lumber production n'as then the Southern pine region, but its trencl u'as rLlready pointing tou.arcl the Douglas fir region of Oregon, \\'ashington, Northern California and British Columbia. New "Rule 15" . .

I.umber is a national procluct thzrt todav strcanrs intcr 31,000 U.S.A. retail lumberyards from 60,000 san'rnills in the nation's commercial forest regions. There :rre about 100 commercial tree species in the United States. Each species has its individual properties and characteristics. Through the years these qualities have been tested in forest products laboratories and in long-term 11se. Herbert lloover, l'hen Secretary of Commerce. carried through a campaign of product standards thich included the standardization of lumber sizes.

Nou' the \\'rest Coast lumber industry, through its trade and technical organizations, has started a giant nerv forrvard movement in lumber rnerchandising rules and practices that are of vital concern to consumers nation-l'ide.

For many years now the greater volume of \\''est Coast lumber production lvas graded and sold by number-#|, #2, #3, #4. On March 15, rvith the publication of nerr' "Rule 15" by the \Vest Coast Lumber Inspection Bureau, these four grades rvill begin to be sold by name:

No. 1 becomes CONSTRUCTION. No. 2 becomes STANDARD. No. 3 becomes UTILITY. No. 4 becomes ECONOMY.

the the Southern California-Arizona Representative: L. Dale \D7atson STATSON SALES CO. 4040 \Tilshire Blvd., Los Angeles DUnkirk 5-167r FRANCI Teletype: II, CALIF SCO SF 4'7

0ltltannAa

M. J. r'Ben" Byrnes

"Jlen" Rvrnes, one of the dearrs of the u'est coast lumber industry, died sudclenll' of a heart attaclt at his hor.ne in Sar-r Francisco, Februarv 2.1. Mr. Byrnes, u'ho was president of the Anderson \raller- Lurnber Cornpany, lvith offices in San Francisco, leaves his u-ife Lila, two sisters and a nephew. He was born in \{enclocino and eclucatecl in schools there ancl Ukiah. He startecl his lumber career sonre 50 years ago "slinging water" for bull teams in various uoods operations. NIr. l3yrnes started his selling career about 1910 r,vith the Albion Lur-nber Company. In l9l7 he joined Unior.r Lurnber Company at Fort Rragg and u-as later transferrecl to \'Iinneapolis to l.read Union's sales office tl-rere.

During tl-re earlv tu-enties, Ben l3yrnes spent some time in South America promoting the use of redu'ood for A. F. Thane ct Companl'. Upon returning to San Francisco, he joinecl the sales staff of Dant ct llussell, Inc., anrl a feu. years later forrnecl his own u'holesale lnmber business, continuing in it until 1946, rvhen he organized ancl became president of the Anclerson \,-alley Lun.rber Compan.r., rl,ith mills at I)hilo, Calif., and headquarters in San Francisco.

Wqlter F. Hordwick

Worcl has been received of the recent tleath of Waltcr F. Harrlwick, 76, in Cottage hospital, Santa Rarbara, following a stroke. The retired lumberyarcl owner harl been a resirlent of Dinuba, Calif., since 1922. lIe was a native of Nova Scotia and started in the luurber business in Janiaica, Iowa, in 1915 with Dalbel'ancl Harclu'ick. \\'ith his u,'ife ancl son Jacl<, Mr. Hardwick came to California h 1922 loolting for a retail 1ocation. The next 1'ear they settled in Dir.ruba ancl started the Dinuba Lumber Companv, lvhich X'[r. Flarchvick managecl for 28 years. He sold the yard in 1951 to sorxe of the partners of the Citizens Lurnber Company but it remains in operation under the Dinuba name.

Walter Hardn'ick u'as rvell l<nown arnollg the central San Joaquin Valley lumberlnen and had many friends among the older salesn.ren ancl the rvholesale companies in San Francisco an<l Fresno. He alu,a)'s attended the olcl-tinters' clinners when they were helcl in Fresno and enjoyed rneeting mauy ol<1 frien<ls. He leaves his wife, Nelle, the son having bcen l<illecl in an auto accident in 1935.

Grosby Holl Shevlin

Crosby Hall Shevlin, 59, died at his hon.re in llelveclere, Calif., February 25. He rvas a native of Oregon and of the Shevlin farnily interests in the Shevlin-Hixon Company of Jlencl, Oregon. Mr. Shevlin also forr.nerly operatecl the Marin Lumber Corrrpany in San Rafael until he sol<1 that yard two years ago. He leaves his wife, Louise; il son, John Il. Shevlin of l3end, Cregon; a claughter, ]Irs. Cynthia Ii. Rorlriguez of Los Angeles, ancl four granclchildren.

Hoyword Sells Coclchellq Yqrd

Indio, Calif.-Standard Oil Co. has l;ought the Hayu,ard I-umber Company's vard at Coachella, Calif., at tl-re corner of Main and Cantaloupe streets, one of tlre olclest businesses is town, reports The Indio Date Iralm. Standard u,ill erect a $12,000 building there shortlr., the ne\\.spaper saicl last month.

Are you fooking for o Book Mqtched 3'4" by 13/q" Birch Solid Core Door? WE[l, WE HAVE lI lN STOCK . . ond in both 6/8 and 7/0 heighrs!

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Southern Coliforniq Door lnstitute Foces lts Problems

Southern California door manufacturers and distributors are moving into the heavy house-building season with one eye on the weather and the other on a rather sorry last-quarter profit picture. Local distributors, particularly, are wondering if the "worst is over" and if some semblance of business stability can be expected in the near future, declares John Eells (left), vice-president in charge, Davidson Plywood and Lumber Co., Los Angeles, and former officer of the Southern California Door Institute.

The past 60 to 90 days have seen a downward spiral in prices that appeared to represent a more serious decline than the recent labor dispute and subsequent rainy season would justify. In the face of a market demand that indicates a full-scale utilization of doors beyond the capacity of local manufacturers to provide, sorne distributors have taken another look at their "hole card" with the idea that perhaps the sales effort is not worth it, Eells believes.

This condition presents a business phenomenon inasmuch as other fields within the building industry ap-

SCDI Heod Sees Good Yeqr

Louis Fidler, 1956 president of the Southern California Door Institute and manager of the Inglewood operation of Fidler's Manufacturing Co., who is a wellknown pioneer woodworking executive, said:

"I feel that this year will go down in history as one of the greatest production years ever enjoyed in the door manufacturing business. It will not only be an excellent year for all of u"s, but I feel sure we in the industry shall work together to measure up to the standards of the Institute and help the growth of this great state of ours. We fellorv members of the Southern California Door Institute will have an excellent opportunity to cooperate and join hands for the good of the fraternity and of ourselves," declares President Fidler.

pear to be enjoying good volume and reasonable profits. ft is not unlikely that if profits during the next quarter do not improve some distributors will withdraw from this intensely competitive ma,rket, he said.

Local information indicates that capacity to produce doors locally is growing. These doors are of the hollou-core type utilizing imported plywood for door faces. There is no indication that the market cannot absorb some increased production. lfowever, there are unmistakable indications that house-building production is gaining on demand, said Mr. Eells.

An entirely difierent picture exists in the institutional field. Here the demand for doors, of architectural specifications is

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We qre equipped to produce CUSTOM designed doors of oll kinds. Our SPECIAITY depcrtment is ot YOUR SERVtCE.

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Osrling r The Quqlity Flush Door

&en"l, fu Eeautrlnl

Beech is nof only bequtiful, it is o slrong wood with o high degree of ruggedness.

It hqs s bequtiful, close, hqrd groin thqt cqn be finished nofurol or poinfed.

lf is kind to the purse.

It permits you to give your customer qn excellent flush door qt qn excitingly low price.

Ostling Mclnufqcturing Co.

strong and is supporting reasonably fair profits to the rnanufacturer and distributor alike. \\rith the far-reaching plans for school work, public building and industry expansion, the future looks substantial and secrlre. Distributors of this type door have enjoyed a steady and consistent volume of business that shows no appearance of abating for some time.

The preference for the flush type door continues to gain at the expense of the stile and rail door in all types of building. This u,ill continue unless the quality of the low-priced flush rloor falls below an acceptable standard as a result of price pressure. Architectural specifications will protect the quality of the institutional type rloor.

As alu'ays since the beginning of our industry, responsibility and dependability in the product r.nnst prevail in the end, Nfr. Ilells concludes.

Builders Hcil New Stqndqrd For Hollow-Gore FlushDoors

The recently announced new commercial standard for hardwood veneered hollow-core flush cloors is being hailed by industry leaders as "a prime aid to lumber distributors and dealers, builders, architects and home buyers," according to Ormie C. l-ance, manager of the National Wooclwork Manufacturers Association. The standard, CS 200-55, promulgated recently by the U. S. Department of Comrnerce, sets basic requirements for hollow-core cloors, relating them to the NWMA grade labeling system. It also covers inspection, methods of test, nomenclature and definitions. It supersedes and updates those portions of CS l7l-50 which clealt with such doors.

The three grades, applying to both interior :rn<l exterior (Continued on Page 46)

SIilART BUITDERS EUERYITHERE I]ISIST

MANUFACTURED FOR WHOLESAIE TRADE IN THE WEST'S LARGEST - MODERN PTANT

Sclecfed Kiln-dried Fir lumbar Complete Line ol FrenchDoors

PRODUCER.S OF THE FOLTOWING SPECIES OF HAR,DWOOD PIYWOODS: Domestic Ash - Birch - ook - wolnuf crnd Knotty Pine Ribbon Srripe Philippine ond Africon Mohogony

Limbq Rotoly Birch Counter-fronls

Nqtionql Woodwork Mqnufqcturers Vofe

The Dth annual meeting of the National Woodrvork \Ianufacturers Association rvas held at the Hotel Ambassador, Chicago, February 15-16. The meeting was attended by 61 representatives of 32 nrember companies and 8 guests. Three rvell-attended business sessions l'ere held as follorvs : Hardn'ood Door Sectior.r, rnorning, February 15; Joint Ifeeting of Hardu.ood and Soft.ivood l)roducts Sections, Februarv 15, and Softrvood Products Section, February 16.

The officers elected b1' the board February 16 are as follorvs :

President: James G. Boden, Nlalta Mfg. Coml>any, -\ther.rs. Ohio; Vice-President : George NI. Curtis, Curtis Companies, Inc., Clinton, f orva; Treasurer : L. C. paislev, Farley & Loetscher Mfg. Co., Dnbuclue, for,va; Secretarv : O. C. Lance, National \\roodrvork Nlanufacturers Assn.. Chicago, Ill.

Action Taken at Meeting

Softn'ood Products Section:

1. Design research project for wood combination doors. IJpon recomrnendation of NWN,IA,s product Development committee, the boarcl of directors approved a design and market research project for wood combination doors by Raymond Loervy Associates of Chicago, and appropriatecl a maximum of approximately $17,000 therefor if needed. purpose and meth_ od of operation rvill be explair-red in detail in a special NWMA bulletin.

2. Revision of shop lumber grading rules. Follor,r,ing a

fo Further Door Reseqrch report of progress to date by N\\,'XIA's Lumber Grades committee, the rnembers authorized the cornmittee to continue negotiations n,ith the Western Pine Association, for further inrprovement in shop lumber grades.

3. Water-repellent treating r,esearch project. IJpon recommendation of NWMA's Ilrcscrvzrtive Star-rdards committee, the board of directors approved a research project bv the Forest llrodrrcts l-aboratory, Maclison. Wisconsin, to discover the most effective method of evaluating the r,vater repellency of treating solutions. An appropriation of approximately $20,000 from Seal of Approval funds was made to cover the cost in case it is continued for the estimated five years reouired to reach a final conclusion.

Hardu'ood Door Section :

1. Revision of CS 200-55-hollow core doors. Requested all members to write N\\INIA re stlggested changes in CS 200-55 with respect to adhesive requirements for exterior doors and a few other construction require_ ments; and authorized NWMA's l)oor Standarcls committee to draft proposed modifications based upon the suggestions of members, and submit to all mem_ bers for approval or commellt.

2. Fire tests of solid core doors. In the belieI that results of tests at Forest Products Laboratory inclicate that solid r,vood doors are highly flame resistant, the n-rembers referred this subject to NW\{A's Firc llcsistant (Continued on page 46)

P.O. Box 385

Mqnufqcturers

Stock

Phones: fexos 0-4831

Ssnto Monico, EXbrook 4-32019

Uholesale to lumber Yards 0nly

Japcnese Plywood Business Growfh Due to Door lndustry Demqnd

Postwar activity in Japanese plywood began about the end of 1950. From a modest beginning tl.re business has grown to a tremendous volume, and Japanese plyr,r'oocl is an extremely important part of the hardrvood plywoo<l picture in the Unitecl States. The Japanese material is well lnanufactured, attractive looking and modestly priced. This corrbination has resulted in an ever-increasing clemand for the nraterial.

Japanese plywood is composed of the several species of beautiful Japanese hardwoods such as Ash, Oak. Birch ancl Shina (Basswood). The largest factor, holvever, is the huge footage of Philippine N,Iahogany (Lauan) plywoocl, which is made from logs imported into Japan from tlie Philippines.

'By far the largest volume has been in door skins for the flush door industry all through the country, and the fantastic growth of the Japanese plywood business is due largely to the door industry's demand for the product. Stock panels in all thicknesses are also a,n important part of the business.

For several years all the importers went their- inclividual n':rys with no central group or association. At the time there was no need, but in 1954 it became urgently necessary to form an association.

The Imported Hardwood Plywood Association of America, composed of the major importers of Japanese plywood into the United States, was formed for the purpose of offering combined and organized resistance to the charges of the domestic hardwood plywood proclucers that irnported pl1'n'ood was

(Continued on Page 44)

For the Door Manufacturing Industry

MODERNIZATION OF IHE FIDIER Monufccturing Co. plonl at Inglewood hos bcen comPletod to mrol lho prescnt work schedule of l5,OO0 doors pcr weck in the door compony's succesrful progrcss. Monufacluring sccnes ond invenlory, cnd customers lrucks being loqded orc rhown in the scones ot left and cbovr. ffice: of thc firm orc shown below, ql left. loui3 tidler, sccrefory of Fidler'r l/tonufocturing Co., ond currcnl prcrident of the Southern Colifornic Door Inrtitutc, ir shown immediqtely below.

Fidler's Completes

$5o,ooo Plont Foce-lifring; t5,ooo Doors o Week

Fidlers' Xlanufacturing Co., Inc., Inglewood, California, completed its plant remodeling last month, according to Harry A. Perry, president of the cloor concern. Over $50,000 was spent on new machinery and a complete conveyor system for the 100,000-square-foot plant, which is presently turning out all types of flush doors in addition to plastic tops for school desks.

The r.nodernization work took over six months to complete but the addition of the laminated division, where stock for solid core doors is produced, increased the production at the Inglewood plant over 2A/o, said l,ouis Fidler, secretary of the firm.

Fidler's is presently stocking over 30,000 door units for the

Botle

tracle in the working inventory warehouse, where immediate delivery of any type or size door may be obtained. It requires the services of 60 skilled employes at the modern plant, where the present schedule calls for 15,000 doors per week. Films of the plant under production are available for showing to service, fraternal and social clubs, Mr. Fidler declared, and may be obtained for the asking.

Rqe Gets New Arlos Plywood Post

John X{. Rae has been appointed director of management services for Atlas Plywood Corporation, announced Robert A. Muller, the firm's president. Rae was formerly a sales manager on a nation-wide basis for the Mengel Company.

Soulhern Cqliforniq Door Institute

Manufactured in the West A 'NODER,N NEW PTANT TO SER,VE YOU Complete stock of Flush Doors at Competitive Prices

Production Capacity 3000 Doors Per Shift

I OO,OOO Squcre Feet of Monufccturing Areq

We comply wirh all Gofir- x illErcorE Doors merciql sfqndqrds of the woodworking industry. AII doors guqrqnl€€d-in white -for one yeor.

WHOLESATE MANUFACTURERS ond DISTRIBUTORS

MANUFACTURERS ond DISTRIBUTORS

Kambercore Flush Doors

Ash, Shinq, Birch, Rotory qnd Ribbon

Groin Mohogcny Hcrdwood Flush Doorsqnd The Finest Hordboqrd Flush Door . . .'

Coll us for lowesl compelilive prices on llolion White Poplor Doors.

Unlimited inventory ossures qvoiloble stock ql lowest mqrkel prices-prompt delivery- fost looding.

wHorEsALE olilgsouth victorv

Davies Door Compo ny, El Monte, Sold fo Sfoit clnd Osrling

The Davies l)oor Co., El N onte, California, was acquired last rnonth by Dick Ostling and Chas. Strait, owners and operators of the f)stling Manufacturing Company, also just east of the I-os Angeles industrial district. For the past seven years Ostling has been engaged in the manufactttre of cloors and sliding door frames for the ever-expanding Southlantl building marl<et.

Under the guiding hand of Dicl< Ostling ancl the sales direction of Chas. Strait, thc Ostling Manufacturing Company iras shown a steady growth antl continltous expansion since 1949. This progressve firm will now be :rble to produce over 2000 doors per shift ancl present plans call for additional expansion just as soon as the demand warrauts.

"The new plant, forl.nerly operated by Mr. Davies, It'ill bc known as Thc Strait l)oor Nlanufacturing Co. and rvill be

operated as a separate unit," said Presitlent C. ll' Strait. The present personnel will be maintained ttncler the supervision of Roy Lanning, office manager, and Rucly' Delgado, plant superintendent, he continued. "We will also continue to procluce hardr,vood doors, as the Davies organization \\'as one of the largest manufacturers of this type of cloor in Southern California," declared Strait.

Officers of the new door company inclu<le Cl-ras. E,- Strait, president; Dick Ostling, vice-president. and Doug Fasl'rempour, secretary-treasurer. "We have a close-knit organization and our new cornpany will fit right iuto the Ostling operatiou," said Dick Ostling. "This will assure fast service to all Southern California building n-raterials dealers," he said.

The combined companies notv orvned ltutl operated by the Ostling grouP cover ()\'cr 50,000 square feet of manufacturing and l'ztrchouse facilities in modern up-to-date plants and employ over 100 Southlancl citizer.rs turning out every type of door presently userl irr the vast building program uou' ttucleru'ay itr the southern part of the state

"The excellent reputzrtiorr for qltality enjoyed by the Davies Dot.rr Company during the past fe'rv years rn'ill be maintained and improved upon," promisetl l)resident Strait.

Doors Boom Joponese PlYwood

(Continued from Page 40) causing injury to the domestic industry and that the foreign plywood r,vas being "dumped" or sold in this country at a price less than fair value.

These charges were heard befbre the United States Tariff Commissior, in \\rashington in March of 1955 and the authorities ruled that the domestic plywood industrv u'as not being harrned. Consequently, nci action to restrict the importation of plyn'oocl rvas taker.r.

For ihe PLYWOOD you need when you need il moke it yourhabll to -

Last December it rvas offrcially found by the Treasury Department that Japanese plyu'ood is being sold at fair value and that the charges of "dumping" were groundless.

Stimulated by its success in this primary purpose. the Imported Hardrvood Plyu'ood Association is now rvorking out a program to further promote the demand for Japanese Plywood along the lines of other plyr'vood associations in America. Contact rvith the Japanese associations is maintained and problems of all types rvill be worked out so that the Americarr consrlmer of Japanese plyu'ood can contintte to have full confidence in his purchase of Japanese plyrvood from every standpoint, includirg rluality, dependability of service, and stable. orthodox market conditions and char-rnels of distribution.

In due course an advertising program tvill be instituted u'hich rvill undoubtedly increase the demand for Japanese plyn'ood at the ultimate consumer level.

WESTERN c0rries 0 plywood inventory corefully selected to meet yruI needs domestic imported speciolties

j{ow!

With the Acquisition by The OSTLING MANUFACTURING CO.

oI The DAVIES DOOR COMPAI{Y, El Monte, California

To Be Known As

STRAIT DOOR MAIIUFACTURING GO.

Our Combined Production Will Exceed 2,000 Door Units Per Shift

Additioncl Wcrehousing Fcrcilities lor 24,000 Doors Now Avcilcrble ToGive Y O U BETTER SERVICE

We Now Stock Douglcs Fir Front Doors in Both Flqt qnd Raised Panels-Recdylor Immedicte Delivery

OSTITING MANUFACTURING CO.

FOrest 0-2635 2430 North Chico, El Monte, Californicr CUmberlcnd 3-4276

OSTIJNG SIJDING DOOR FRAME CO.

2446 North Chico

El Monte, Cclilornic

FOrest 8-6655

*ENGINEERED FOR QUATITY

STBAIT DOOR MANI'FACTURING CO.

1224 North Tyler Avenue

El Monte, Cclifornicr

FOrest 0-2951 CUmberlcnrd 3-5488

cnd PRICED TO IVIEET COMPETITION"

NWMA Votes for Door Reseorch

(Continued from Page 38)

Door committee for preparation of a publicity release accenting the-fire resistance of rrood doors.

3. Second4ry boycotts in New York area. Members t'ere alerted to the 'ivarning from the laltor unions that rvood doors rvhich do not carrv the union label rvill not be hung in the Nerv York area. Special bulletir-r lvill be sent all members on this subject.

4. Spring meeting. Suggestions u'ere made as to place and date for spring meeting of hardr,vood door section. Month oi May was suggested and NWMA n'as instructed to ask the members to advise their preference as to place.

Hollow-Core Door Stondord Hoiled

(Continued from Page 36)

hollow-core doors, are Premium, Good and Paint. Interior doors are stamped u'ith the proper grade in green and exterior doors in red. 'fhe grade marks appear on the upper or lower edges of the doors. The standard contains general requirements for hollow-core doors, covering such important factors as materials, adhesives, sanding, tolerances, thicknesses, cores, edge strips, stiles and rails, lock blocks antl face panels.

Copies of CS 200-55 can be obtainectr at 10 cents each from the Superintendent of Documents, \A'asl.rington, D. C., or from the National Woodwork Manufacturers Association, 332 South \tichigan Avenue, Chicago 4, 1ll.

(Tell thent that you, saw it in The Calif ornia Luntber )[erchant)

Horbor Plywood Corp. of Colif. Believes Selling Retoil Is rhe DEALER'S Business

f,

"We do not sell retail-that's YOUR business !"

With Harbor Plywood Corporation of California, this is an established policy of selling through retail lumber dealers and is a oart of the comDany's creed.

dealer policy, rvhich is Harbor sales oftices.

Today, as Harbor embarks on the biggest advertising campaign in its history, this slogan has proven its value, according to Mal Hill (left), manager of the Harbor firm rvith offices and n'arehouse located at 3@5 Third St. in San Francisco. Since 1937, t'hen Harbor at San Frarrcisco \\'as itrcorporated, it has gro\\'n to become one of the major distributors of plyn'ood products in Northern California. Much ot its grorvth can be attributetl to thc retailalso rigidly adhered to by other

Harbor Plyrvood Corporatior-r, s'hose home offlces are located in Aberdeen, Washington, is oue of the largest mantlfacturers and distributors of plyu'ood proclucts in the country. In addition to San Francisco and Los Angeles, Ilarbor has 1O other sales rvarehouses throughout the country. Mal I{ill became manager cif the S:tn Francisco rvarehouse last April following his transfer from Chicago. In addition to its plyrvood lines, Harbor oI San Francisco distributes other rvell-kno'ivn products throughout the northern half of the state from Visalia north to the Oregon ltorder, and from the Pacific eastward to Reuo, Nevada.

"In keeping r'vith our desire to lend every aid possible to assist the retail dealer, our current extensive advertising campaign is a good example," stated Hill. "It is a tremendous effort on behalf of HARBORITE, the best knorvn overlaid fir plyr'vood on the market today'

Our advertising explains the product's uses to potential users, preselling it for the dealer, and features the lumller dealer as the place to buy it. The promotion has developecl a tremendous demand in all fields for a reasonablv priced overlaid fir plyrvood."

In addition to HARBORITE, the company is well known for trvo other superior ply'ivood products, Super-Harbord marine type fir and Harborwave sculptured plyu'ood.

Known for Its Name Brands

The San Francisco sales 'ivarehouse is t'ell knou'n for stocking tl-re best name brands in the building material line. In addition to carrying some 625 sizes, types and grades of plyu'ood, they are jobbers for the follorving famous products: Celotex insulzrtion prodttcts, Mengel flush doors and St. Regis Panelyte.

Of recent origin, Harbor has been chosen by the Masonite Corporation to distribute its complete hardboard line. This choice carne about as a result of the quest by Nlasonite for a jobl>er rvith a policy of sales and service to the retail lumber dealer.

Also carried in stock in San Francisco are flush from California \Vood Products of Santa Rosa, complete lineof hardn'ood plvu'oods by rvell manufacturers.

doors and a knor'vn is the

HARBOR. WAREHOUSE (top) or 3rd ond Atmy is olso served by rpur bchind buildingl Foremcn Frcnk Wollner (second photo) wEnt with Hqrbor in S.F. 18 yeors ogo ofter retoil lumber work in Boy oreo. Locding dock scene qnd worahoute intcrior reflect "good housekeeping" policy

addition of Ced-O-Bord, a composition chip board manufactured by a subsidiary of the Eagle Pencil Company u'hich is used extensively as an underlayment by the sink top fabricating industry.

Representing Harbor on the road are some men lvell known to the dealers of Northern California. Covering the city zrnd north through Marin county is John Thompson, u'hile the E,ast ltav and Napa county are ably traveled by Bill Meinheit. A nervcomer to the Harbor sales force, who takes care of the needs of the Peninsula dealers, is Bob Young, while the Sacramento and the San Joaquin Valleys are servicecl b-v Dick Kidder. Bob Shelver travels the Redrvood High\\'av up to Crescent City, in addition to his duties-which take most of his time, running the Harbor order department.

Offers Free Delivery Service

The company oIlers free delivery service into almost all areas of Northern California and direct shipments from California mills. utilizing Harbor's orvn truck service. They operate three full-time trucks, i.e. trvo tractor-trailer rigs and one smaller ts'o-axle rig, for clrrick service into the Bay area. The San Francisco u'arehonse offers 24-hour service in the entire East bay area and the l)eninsnla to San Jose.

Harbor at San l.-rancisccr plans to continually expand ancl offer more lines of quality products to its customers. Thc sales policy is a proven one and tvill stay n'ith Harbor.

"We are I'ell arvare," said N{anager NIal llill, "that in many cases the distribution of plyrvood to the builder tends to circnmvent the retail lumber dealer; horvever, .r,ve intend to string along n.ith our friends in the retail lumber business. \\'-e sincerely believe that lvhen the present boom oI principaliy nel' construction l.ras run its course, those same builders n.ho once bought direct will turn to the dealer for all of their building materials. The present situation of tightened credit is.a forerunner that bears out the truth of the philosophv."

"Builders Who Now Buy Direct Will Refurn to the Decler for All of Their Building Moferiols," Declqres Monoger Hill

SUPER-HARBORD Morine Plywood, one of Harbor,s speciolty iiems, shown in photo oi lop of poge, is monufoctured in Aberdeen in 4'x24, sheets; ffve men support the ponel on compony truck which lists brond ncmes corried in the wqrehouse inventory, Panel of pix or righr show (top) Hcrbor Ply's NoCcl soles force in rore moment when they were oll together, left ro right: Bill Meinheir, Bob Shelver, John Thomp_ son, Bob Young ond Dick Kidder; looding docks which qc_ commodote four lrucks ot time; Foremon Wollner and Ordernen Pqul Shustofi, Roy Borhom

fW0 0AAIllY IEADERS eyery

store needs

The Origincl Crystol Cleor Plqstic Spor-All purpose noturol ffnish in gloss or semi-gloss. Beoutifies ond protecis inside qnd outside.

Perfected REDWOOD FINISH-Now fortified wifh oddition of SRO-l0l for greoter durobility. Also mode in cleor ond colored.

These Redwood Finishes ore best by test. Contqins no Rosin. Mode exclusively of heot treoted oils.

Securily RoyclDuich Poini Mfg. Co.

162l No. Indiano 51., Los AnEeles 63 Phonc ANgeles 1.0358 "Royof In Qsqflfy-Dutcfi in Price"

Cqlqvercrs Promoles Lovegreen

The appointment of Harold A. Lovegreen as assistant sales manager of Calaveras Cement Company is, announced by Mel J. London, Calaveras vice-president in charge of marketing. Lovegreen will n'orlt directly with London and Williarn G. Jeffrey, Jr., dealer sales manager, headquartered in the company's San Francisco office. Lovegreen joinecl Calaveras irr February 1953 anrl, until recently, was stationed in l.os Angeles as white cement sales representative for Southern California, western Nevada, Arizona and Utah. He received an engineering degree from the University of California in 1948.

Horry Willicrms Buys Yqrd

Harry T. Williams, in the lumber business in Santa X{onica since 1920, has resigned his position with the Golden State Lumber Co. to open his own yard in Torrance. With N{rs. Williams, who is associated with him in the business, he will rnove his residence May 1 to Torrance, where he l.ras purchased the Torrance Lumber Company, taking over January 15. and renamed it the Harry T. Williams Lumber Co. as of February 1. He will feature do-it-yourself materials, hardrvare, lumber, fencing, insulation and plywood. Williams has been very active in Santa Monica civic, building and fraternal affairs for manv vears.

It is our pleasure to announce tbat ue baue iust been appointed. as a distributor of tbe popular Heatilator Fireplace Line. To promptly and adequately seroe yoa, ue utill be carryi.ng an ample stock ol all Heatilator unit sizes and. accessories at all tirnes.

Everyone recognizes the Heatilator unir as Ametica's Leading Fireplaceand with its many new improvements the Heatilator is easier for you to sell now than ever before. Most important, the Heatilator Fireplace is a high-profit specialty for you to handle, and you are assured of satisfied customers on every sale. r$Ze'll welcome your orders and your cooperation.

Big Housing Boom Forecqst for l95Os

Redding, Calif.-A housing construction boon.r dwarfing the one of the past 10 years is due to start in the early 1960's, W. E. Griffee, Portland, assistant secretary-manager of the Western Pine Association, told the annual Sierra-Cascade Logging Conference here Feb. 16.

"When the wartime babies now crot'ding our schools begin to nlarry, our country ahnost certainly will have to build 2,000,000 houses a year," Griffee declared. By way of comparison, he explained that post-war home building hit a peak of 1,395,000 starts in 1950 and reached about 1,330,000 units in 1955.

Griffee said residential construction "really calls the tune for the lumber industry," a6rd on that basis lumber business prospects for the 1960's are excellent.

The 12-state Western Pine region, now producing one-fourth

of the nation's softwood lumber, is in a position to rneet increased future demands, Griffee indicated, because timber supplies are ample.

California is already the nurnber two tin.rber volume st;rte irr the nation, and Griffee pointed out tl-rat the new Tirnber Resources Review announced last Fall by the U. S. Forest Service showed the state had half again as rnuch tirnber as lrad been counted in the last appraisal in 1945.

He said the new estimates show "36/o rnore pine, 70/o more Douglas fir, 106/o rnore white fir, and an overall 56/o n.rore timber of all kinds" than in the official estimate of a decade earlier.

Much of California's timber backlog is or,ermature, and the forester-lurrberman indicated a need for action on the part of government agencies now and in the future to "open up their overmature stands faster and to permit as large a cut as the backlog of stumpage and the growing capacitv of the lands u'ill i usti fr'."

IWood Preservers Elecf

IRalph F. Dreitzler rvas re-elected president of the \\Iestern Wood Preservir.rg Operators' Association at the group's annual rneeting January 3l at San Francisco. He is vice-president ancl general manager of \\rest Coast Wood Preserving Co., Seattle. Other officers name<l ir.rclude James R. McGregor, NlcCorrnick an<l Ilaxter Creosoting Co., Portlancl, r-icc-president; V. C. I\'Ionahan, Cascacle Pole Co., Tacoma, treasurer, and Clrarles Craig, .I. H. Baxter Co., Portland, secretary. W. R. Bond oi Portland lvas re-appointed Pacific Northu-est field engineer.

USP Hosts Gobinet-mqkers

Don Braley, lvest coast manager, was host for the evening, Febrnary 20, when United States Plyvroocl Corp. entertained more than 100 members of the Southern California Assn. of Cabinet \{anufacturers for dinner and refreshments at an open l.rouse in USP's, Southern California headquarters, 4480 Pacific Blvd., Vernon. U. S. Plyrvood is an associate member of the SCACf{.

F,*F'B

Blue Diomond's uniform quolity chqrqclerislics ore importont to crqflsmen os well os owners.

UNIFORM CORE in hqndling ond noiling

UNIFORM TAPER in ioinl lreqlment

UNlFORl,l SURFACE in decorqlion

All odd up to improved opplicotion qnd betier wolls qnd ceilings.

Ambrose Sforts Golefs Plqnf

Ground has been broken at Goleta, Cali f., for a new plant for the Ambrose X'Iill & Lurnber Co. of Santa Barbara. The yard bought four pieces of property to obtain a 200-ft. frontage on Fairvieu' avenue between the SP traclts and lfollistcr avenue.

Pqcific Mfg. €o. Moves

Pacific Nlanufacturing Cornpany has reniovecl its offices and r,varehouse from the forrner \IcKinley avenue location to a nerv site on Leonis boulevard.

705 surr,ivors of the ill-fated Titanic on'ed their lives to 13 \\'restern recl cedar planked lifeboats.

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Servlng fhe Lumber lndustry Since 1946

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This is our 63rd, Uear of Reliable Sertr?,ce

W. E. Gooper Wholesale Lumber Company, Inc.

357th Tff Wos 'Just Perfect'

The 357th Terrible Twenty tournament was held at San Gabriel Country Club, February 17. George Gartz ran the af fair; he ran it perfectly. This remark is just courtesy to George-he wasn't responsible for the perfect weather, the beautifully kept course, the good caddies, the friendly spirit of the employes, the comfortable club house, and the deliciously flavored tender steaks. Carsten Woll and Dr. Sorey tied for low net, 76-8-68 and 84-16-68, and will play it of f this month. Osgood and Bowen won their matches in the upper bracket, and Berger and Sorey in the lower bracket, and will play the finals of the second six months match play tournament this month.

Doug Disney's cut toe prevents him from playing golf and

he has requested a year's suspended membership. This was approved by the members. Torn Fleming was appointed to thr: board of directors to replace him, with the thought that l-re could do some work for the club in payment of all the silverware he has won in the past year or so.

Our next tournament is at Annandale, Tuesday, March 20, with Tom Fleming doing the work. He has threatened to wear his. pink pants, so bring your dark glasses.-H. M. Alling.

Cqscr Grqnde Yord in OHI

Casa Grande, Ariz.-L. T. Larson, manager of the O'Malley Lumber Company's yard here, has tied his yard with Cperation llome Improvement and was quoted recer.rtly in The Dispatch promoting "'56-the Year to Fix."

Deoler Aid on rGqrden Redwood'

"Garden Redwood from California" is the theme of a new promotional campaign of the California Redwood Association, which gets under way this month with the distribution of an attractive mailing piece to dealers of redwood throughout the country. This brochure, detailing the story of the growing trend to "Outdoor Living"-which had its inception in California-offers window streamers, display cards, envelope stuffers, newspaper ad mats, informative data sheets, and a new l6-page boolilet, "Garden Ideas from California," with many illustrations in full color as a means of selling the grades for the jobs it can do best. Garden Redrvood is not a new grade, but a further definition of the CRA grades which are best suited to use in garden structures. California dealers have now learned that this is a prime market for the "Construction" ancl "Shop" grades.

Houghton Esfqblishes Office

L. D. "Hote" Houghton, representing North-Robbins plywood Sales, Inc., Seattle, has established permanent sales offices in Menlo Park, Calif. His territory covers California, Arizona and Nevada. Houghton lvas forrrerly rlanager of a large wholesale jobbing warehouse in Eugene, Cre.

6,000 qt Hordwore Convention

More than 6,000 persons registered for the 34tl-r annual convention of the Southwest Hardware Assn. at the Wilton hotel in Long Beach last month. Jack Walsh, merchandising director for the National Retail Hardware Assn., addressecl the opening breakfast meeting. Exhibits u'ere in the n-runicipal auditorium.

Moc-Young Lumber Co.

Universol Srud Co.

lor premium quolity studs

Hulbert & Muffly Co., Inc. for C.R.A. Redwood

Mqthews Lumber Co.

Plumqs Pine Co.

Sond Creek Lumber Co. for belter Sugor & Ponderoso pine

Peqrson Moulding & lumber Co. for quality mouldings o

Pattern and. fnish; green or dty in botb Reduood and Pine -

We Bet on the Fishing

Old Zeph Dorgan sat on a log near the bridge one Sunday morning, casting anxious glances at an uncertain sky. His willow fish-pole and can of bait lay a't his feet. Before he had quite decided on the weather, the minister came by, having taken a short cut owing to the fear of a sudden shower.

"Well, brother Zeph," he said, "Is yo gwine to chu'ch or is yo' gwine fishin'?"

"Ah dunno yit," replied Zeph, "Ah'm jest a-wrastlin'wif ma conscience."

A lllemory System

Forget each kind,ness that you do, As soon as you have done it; Forget the praise that falls on you, The moment you have won it; Forget the slander that you hear, Before you can repeat it; Forget each slight, each spite, each sneer, Wherever you may meet it.

Remember every kindness done To you, whate'er its measure;

Remember praise by others won, And pass it on with pleasure;

Remember every promise made, And keep it to the letter;

Remember those who lend you aid, And be a grateful debtor.

Youthful Ambish

"Jimmie," said the teacher, "What is your greatest ambition ?"

Jimmie considered thoughtfully.

"I think," he said, "it is to wash mother's ears."

The Truly Poor Mqn

A Man is poor when he gets out of tune with his environments, when his friends have lost confidence in him, when he has but dark pictures qn the walls of his inner life, when his character is diseased and dishonest tricks of evasion dominate his heart and soul. He is indeed poor when he puts something over on his friends at the expense of his character, when the Golden Rule ceases to direct his thoughts and his everyday actions. When a man's character is spotted by dirty tricks of his own conceivingi, he is facing the most abject poverty. A man is not necessarily poor because he has little of this world's possessions. If he maintains his integrity, keeps his character unblemished and square to the world, he is not poor, even though hunger is staring him in the face and he has no place to lay his head.

-Frank McDonnell.

A Turtle

I'd like to be a turtle. A lazy, lousy turtle, With nothing in the world to do But lay around the whole day through, To sit upon a mossy 1og, And gossip idly with a frog, To dwell amid the rushes cool, Or swim a little in a pool, To know no martter what befell, I simply crawl into my shell And let the whole world go to hellI'd love to be a turtle.

Sqlesmonship Plus

"Did you ever have any real exciting experience?" I asked a traveling salesman.

"About twenty years ago," he replied, "I was ordered out of Wyoming by a notorious two-gun badman who didn't like the suit of clothes I wore."

"Well, I suppose you lost no time in getting away?"

"No, sir. I bought him a couple of drinks and then sold him the suit."

The Difference When Ma Is Sick

When Ma is sick, she pegs away; She's quiet, though, not much to say; She goes right on a-doin' things, And sometimes laughs, or even sings. She says she do,n't feel extra well, But then it's just a kind o' sPell. She'll be alright tomorrow, sure, A good sleep will be the cure.

An' Pa he sniffs an' makes no kick, For women folks is always sick.

An' Mag she smiles, lets on she's gladWhen Ma is sick it,,hin't so bad.

When Pa Is Sick

When Par is sick he's scared to death, An' Ma an' us just holds our breath; He crawls in bed, and puffs and grunts, And does all kinds of crazy stu,nts, FIe wants "Doc" Brown, an'mighty quick, For when Pa's ill he's awful sick.

He gasps an' groans, an' sort o' sighs, He talks so queer, ar{ rolls his eyes, Ma jumps an' runs, an' all of us, An' all the house is in a fuss.

An' peace an' joy is mighty skeerceWhen Pa is sick it's something fierce. _Exchange

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MITTING

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Our Customers Lilte...

Mixed Car Shipments. After you add your savings in quicker tarnooer and louer intentory, yow'll be a WIN-MIX booster, too ! Shipments by truck and trailer to California and Oregon poinis; rail elsewhcre. Write or phone for full details. Sbipping

trom 20 Cahfornia and Orcgon Mills

Jqck Butler to Heod Fir-Tex, Hcrrdboord, Pqnel-Shoke Division of Dqnt & Russell

Gcorge M. Syversen, general sales manager of Dant & ing Board products, insulating sidings, hardboards ancl millRussell, fnc., announces the appointment of J. S. Butler u-ork. General sales o€frces are in Portland, Oregon. as manager of the Fir-Tex, Hardboard, Panel-Shake division.

Butler, in turn, has appointed Harold G. Frank as manager of the Fir-Tex department, George Lavey as manager of the Panel-Shake department, and Walter C. Walling as manager of the Hardboard department.

Mr. Syversen also has appointed Orvie N{. Johnson as assistant to the general sales manager.

Dant & Russell is one of the largest factors in the lumber industrv, distributing lumber, frames, mouldings, plyu'oods, doors. sidings, battery separators, Fir-Tex Insulat-

SCRTA Electing Direcfors

Meetings are being arranged by the current directors of the Southern California Retail Lumber Assn. to elect one or more directors for the association from among its active and sustaining members to repres€nt area yards for the coming year. Under by-laws adopted at the recent Palm Springs Conference, any group of ten or more active members for the purpose o{ choosing a director to represent them on the board, ancl in an area where there is no organized group of retail lumber merchants, will have the right to elect one or more directors as the total membership held by the group is divisible by 20.

California lurnber dealers

\We invite Southern California lumber dealers to visir our Malarkey Redwood Service Center in Downey. \IZe carry a cornplete redwood lumber inventory of assorted grades and sizes. There is no need for you to carry a large, expensive inventory.'We are close at hand and provide prompt, convenient loading for your pickup in less than carload lots-or we'll gladly deliver. Your carload orders can also be filled by direct mill shipment.

mMake us your Redwood l-umber Information and Supply Center. Come in or call us for quotations-"Jt's the spot to stop for quality and service."

send for

Informative, helDful grodc slreels in full color. They fully explain all grades and point out suggested uses. You will find these a help in talking to or mailing to architects, builders, cabinet shops and home owners, Write for Jour free coPies loday.

Jock BUTIER Hqrold G. FRANK George 1AVEY Wolter C. WAtl.lNG Oryie M. JOHNSON

\

.z', ji-----r,' t'r).'- - r',,\ sd{.0tng $Ogtr.""n

.rs:;,

CHICKAMAUGA RED CEDAR CLOSET LIN ING

Guaranleed to be lhe lasl word in aromalic red cedar closet lining, manufactured in the finest cedar closet plant in America, we are mainfaining our reputalion of years pasi {or {urnishing lhe besl only. Located in ihe heart of fhe cedar country, only the hiqhest quality logs are selecled from which lo make our lininq. Available in two sizes, 2t/2" and 3t/r" wide and 3/e" lhicl, paclagei50 board feel, wrapped in heavy kraff paper.

We are also manufaclurers of soft-texlured, precision-milled, qualify-made Chickamauga Appalachian oak flooring. Every board that goes inlo our flooring musl meel exacling requiremenls and every board is seasoned for a minimum of lhree monlhs.

Large stocks, promp] shipmen?s.

CHICKAMAUGA CEDAR COMPANY, INC. o Stevenson, Alqbomq o

frcrde Ads to Push Gedqr Glosets

Cedar closets will be spotlighted in a trade journal advertising program soon to be launched by the Aromatic Red Cedar Closet Lining Manufacturers Association. Purpose of the program is to build big-volume sales of arornatic red cedar closet lining for lumber dealers. Targets of the industry's advertising will be architects, builders and contractors to include cedarlined closets in new homes. The advertisements point out that cedar lined closets "add colorful eye-appeal and fragrance" to closets. "They attract buyers and sell homes faster. In most original construction, home builders report that installation of aromatic red cedarlined closets add little or no additional costs .yet add at least $100 in appraisal value."

Mqrtens Joins Mqrfin in lumber Sqles

Orval Paul, general manager of The Martin Brothers Box Company wholesale lumber division, announces that Allen N{artens has joined the wholesale sales division. He started his lumber career at the mill level in Cloverdale and came south following World War II. He spent seven years in the U. S. Marine Corps in the Pacific area island hopping from Australia to Japan. He formerly was employed by the Ed Fountain Lumber Company, Los Angeles, where he spent six years selling lumber to the dealer trade. According to George Myers, sales manager for Martin Box Company, Allen will cover Orange, Riverside, San Bernardino and Imperial counties calling on the trade.

AIJBERT A. KEIJI.IEY Ahohrah,euil"r,

A Medford Gorporation Representative

P. O. Box 240

89fh Dubs Tournoment qt Olympic

The 89th Dubs, Ltd. tournament and get-together was held February 17 at the Olympic Country Club. Wayne Rawlings, San Francisco plywood wholesaler, was spollsor of the wellattended event. Some 35 Dubs members ancl guests took a fast 18 on the beautiful lake course and then moved incloors to complete the tournament over libations ancl an excellent banquet.

George Monnier registered the low gross for the touruament, and followingare the net score winners for the day (no figures because sornebotly made off with the score sheet . . his score was that bad?): Jim Rossman, Rill Bonnell, Ben Ward, John Jenswolcl, Fred Ziese, Paul Gaboury, Bob Cheim, Tom Gray, Bill Johnson, \\rendell Paclttette, Bill Ingrarl and Bucl Hubbarcl.

Andy Jones Joins Herb Meier

Andy Jones, formerly rvith Dant & Russeil Sales. Los Angeles, has joined the Herb Meier Lumber Co., rvholesale clistributing firm, Arcadia, and r,vill handle southern corlntv sales, according to Herb Meier, owner of the concern.

Andy rvas raised in the sawmill country up Portland, Oregon, rvay and follor,ving his discharge from the service at the close of World War II, enterecl the production end of the business at the mill level. Nine years ago he joined the sales staff of Dant & Russell in Portland, an<l five years ago rvas transferred to Los Angeles to the sales clepartment nnder Art Neth. He attended the University of Oregon prior to entering the service and returnecl for a fell, months follor'ving the ckrse of the 'rvar. llut the call of the timber

WWSTKR.N TVggg-L & LWMWWR CQ.

Eecaute

got him, so he u'orked in a san mill olvned by his father for a couple of years to gain experience for the work ahead.

Jones (abor.e) is rvell known through Southern California lumber circles, a member of Hoo-Hoo Club 2, and resides in West Covina n'ith his wife N{ary and three children.

"We rvill sell a full line of Pacific Coast softwoods and plywoods to dealers and qualified industries," said Herb Meier, "and Andv rvill start immediately to make calls on the trade offering materials from qualified mills,"

Sontq Bqrborc Reolty Jump

Realty sales in Santa Barbara county jurnped $45,580,000 last vear, a gain of 30/c over 195,1 sales were $3.569.000

to a recorcl December

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YOU GET tnttl c/t

IIFT IOTS AT NEARLY BIG PRICES

When Looking For REDWOOD - -

Alfgelus 2-4148

Our Precision Custom Milling Assures Complele Cuslomer Sotisfoction-Repeot Business -- Greoter Profits

L.C.L.--CAR.IOAD--DIR,ECT MILI SHIPMENTS viq TRUCK ond TRAILER or RAIL WESTWWT{ WWT.L & LIJMWWW C&. 423O Bondini Boulevsrd, Los Angeles 23, rwx tA t846 WHOLESALE

He's a big lumber dealer from San Diego. Made it all selling fir plywood. DFPA grademarked, of course!

*fn combinofion with chromated zinc srcenale-opproved by cily, county, stdte

Eorle Bender Joins Lomon

Earle Bender (left), long-time Pacific Coast lumberman, joined the sales staff of Lamon Lumber Company on February 27, announce Fred Lamon and his son Ralph. Bender will headquarter in the firm's San Francisco offices and will be servicing the retail dealers in the Sacramento Valley region and the San Francisco Bay area. In addition to working with Fred and Ralph Lamon, Earl will once again have the opportunity of teaming up with Gordon Saunders of the I-amon sales staff, who at one time was associated with Bender in the wholesale lumber business.

Bender's lumber experience includes both extensive sawmill and sales know-how. He at one time worked for several Northern California and Oregon sawmills and, after World War II, he operated his own wholesale lumber business for five years. For the past two years Bender had been in charge of Northern California sales for Pacific Western Lumber Company in Palo Alto.

Dqvidson Solf Lqke Shifr

Salt Lake City.-David A. Durkee, Jr. manager of Davidson Plywood & Lumber Eells, Los Angeles, executive of the firm.

has been named Co. here by John

INTRODTJCING

G00$

HEAII tUtllBER and PLYW0(III C0MPAI|Y

(formerly Coos Bay $Zood Products Company)

* TXCTUSIVELY SERVING THE RETAIL LUMBER YARDS oF SoUTHERN cALIFoRNIA

Ofering -

* Otd-Ctowth Douglas Fir (Lengths to 4o')

* Douglas Fir Plywood

* Representing COOS HEAD TIMBER COMPANY, Coos Bay, Oregon, manufacturers of Old-Growth Douglas Fir Lumber and Plywood-which needs no introduction to the trade.

C00S HEAII tUttBER and PtYtt00ll C0tHPAllY

pHrL GTLBERT

Noyo Soil Booster Mqkes Bow in 'Sunsef'

The Noyo Chemical & Fibre division of Union Lumber Company introduces its new product, Noyo Soil Booster, in a large color ad in the April issue of Sunset Magazine, reaching a half million California garden fans. With Noyo Soil Booster already available in a number of lumberyards, the Sunset series of ads and merchandising push is expected to greatly broaden distribution as well as substantially increase demand.

A product of redwood research at Union Lumber's Chemical and Fibre plant at Fort Bragg, Noyo Soil Booster is a conditioner rather than a fertilizer, according to Sherman A. Bishop, vice-president in charge of sales. The bark is washed, factionated and chemically processed to give the properties desirable for effective and lasting soil conditioning.

Applied lightly around root systems or mixed with the top soil, Noyo Soil Booster improves friability, moisture retention, soil aeration and reduces water bills. Unlike peat moss, which requires frequent replacement, Noyo Soil Booster, in addition to providing immediate workability, is gradually converted toi long life humus. The exclusive Noyo chemical process pene-j trates each particle which assures nutritional values for yearsr to come. Bishop points out that pound for pound, the productt in one of the most economical soil conditioners available.

Sqn Berdoo FHA Office Moved

The San Bernardino office of the Federal Housing Administration has moved to a new location at 1110 E. St.

New

Booling SolesAids Boom Plywood Profirs

A nerl' merchar-rdising kit clesigr-recl to hclp retail lumber clealers catch their share oI America's lrig boom in boating is ncil' availzible from Douglas Fir I'l-vrr,oocl Association.

1t is complcte, ready-to-usc sale packlLgc t:iilored to help sell fir plyt'ood and <ither mzLterials to cio-it-r'ourself boat builders. The basic packrtge consists cif a good-looking counter displav cont:rining 60 do-it-yoursclf 1-rlans for eight nerv plyu,ood boat designs donc by lcacling marine architects.

Just open the package, prrt it on the counter and you're ready to share in the boom. The sales helps available with tl.re program are based on lr tremendons potential market for exterior fir plyri'oocl. According to the association, therc are 30 million boating entl-rusiasts and the figure is growing every day. Already more than 5l rnrllion pleasure boats are in use. Next year 750,000 outboard mr,itors rvill be purchased and most of them u'ill require a boat.

The association offers its sales helps in two sectiorlq-one a basic merchandising kit and the other a list of optional extras. Here's a rundo'ivn on what's available.

The basic kit contains plans for these nerv, experienceproven boats: a7-foot,9-inch pram dinghy; an 1l-foot,3inch outboard runabout; a 13-foot, 4-inch outboard, a 13foot, 9-inch shallorv water punt for duck hunters and fisher-

rnen;a roomy 15-foot outboard runabout, a l5-foot, 1l-inch outboard speedboat, an lS-foot family dav cruiser and a 20-foot cabin cruiser.

Some 60 plans for these boats are contained in the counter display which measures l3x18x4 inches. Also included are ad mats, display ideas, raclio commercials and a dealer sales guide.

This basic package is available from Douglas Fir Pl1'wood Association for only $2.75. Actual cost is $7. The association recommends that dealers sell tl,e plans for 25 cents each, which should produce $15 income so the display more than pays its way.

The association also claims that the plans are the finest things available of their kind. That's becattse they include exploded views, step-by-step photos, fully simplified instructions for laying do'ivn lines and complete, fully tried, step-by-step building instructions.

The optional extras include the follor'ving:

1. A big and colorful rvindow banner that ties in u'ith the counter display-tu,o for 15 cents.

2. A display mobile to hang from the ceiling, light or

In q triql run of DFPA's new bool Promotion Progrom in Seottle, the Alki Lumbcr Co. ron q smoll onnouncemeni ad in rhe newtPoper qnd over 150 boorconscious pcople ccme in the next doy. ln this picture. Monoger Bill Sweeney (righr) ot Alki shows oft the new plon3 to q cuslomer. Note the counler dis' ploy thot holds rhe boot plons, ond the eyc-cotching bsnner. Sweeney, who sold the plons for 25c or gove them owcy with plywood purchcrer, soid. "lt's thc bcst promolion we ever hod."

BRU$II INDU$TBIAI, TUilIBAB COil|PAilY

a shelf. It moves about to catch attention-3S cents each.

3. Envelope stuffer suitable for mailing or handout that lists and describes each boat in the fleet, pointing out the advantages of plywood construction-$1.50 per hundred.

4."IIowTo" Booklet-a l2-page reprint from Boats Magazine that explains in detail how to build plywood boats. An invaluable guide for anyone using plywood in boats-$7.50 per hundred.

Interested dealers should write Merchandising Department, Douglas Fir Plywood Association, 1119 "A" Street, Tacoma 2, Wash. Ask for the announcement folder on the boat program for more complete details or order the materials you want from the information above. Dealers will be billed at time of shipment.

Whire Bros.Speeds Up Lumber Service

(Continued from Page 14)

the new TelAutograph inter-communications system. By way of contrast, Don White points out that the time involved on telephone calls now has already been reduced to about one hour a day.

Previously, when telephones were used, personnel calling individuals at the other office frequently had to rvait on the line or call back, since the person at the other end was busy. This delay has been eliminated. The person at the other end is no longer interrupted, for the telescriber automatically receives the written message for him, whether he is busy or away from his desk.

White Brothers also have found other advantages in the electronic longhand message system installed by TelAuto-

MARQUART.W0LIE

G0MPAI|Y DIRECT SH IPIVIENTS-

LUMBER

DIfGDLMAIftf SPRUCE o D0UGIAS fIR o R[I!W0OD and PIIfE Rqil or Truck-ond-Troiler

Horqce WolfeR. J. (DicH MorquortSterling Wolfe

1680 Norrh Vine Slreel, los Angeles 28, Colifornio

HOllywood 4-7558

DAvenporr 3-1149

TWX LA 1162

1436 El Comino Reql(P.O. Box 2361- Menlo Pork, Colif.

TWX: Pqlo Alro Col I O8

graph. The telescriber rnachines pinpoint respor.rsibility and redrrce errors, benefitting both customers and the company. As an example, nines are not mistaken lor hves, as had previously happened r,hen messages lvere sent l>1- telephone and transferred to charge tags. This has elininated the costly and unhappy results of u'rong iten-rs and inaccurate quantities being delir.ered to customers.

Another advantage is in the virtual disappearance of idle conversation, as personnel tend to streamline their messaiges to the bare essentials.

Sell REDWOOD TANKs for Economicql Storoge

Aulomotic Wcter Sy:fems do foil, ond then wqter is cl a premium. Rcdwood Storoge Tonks or. the mo.t economicql. Initiol cost is lower, ond lhey have o longcr life. Redwood hos high insulotion volue; keeps wcter cool. Redwood is resistont to fungi and insect oltqck. Furthermore, we con give immediote delivery.

Complete Your Line wirh REDWOOD TANKS

The lumber company also reports that bv decreasing inter-office communication time, 'rvith the use oI the TelAutograph Telescriber System, more time is devoted to handling customer telephone calls. The seven trunk lines \\,ere so constantly busy that customers had difficulty getting a call in. With the same number of persons handling telephones, White Ilrothers can now give its customers more efficient and virtually instantaneous service.

Being "first" u,ith an ir-rnovation or a new idea is nothing novel for White Brothers. E,stablished in San F'rancisco in 1872, the firm rvas among' the first to install telephones in the early days. It \\ras one of the first companies to import Pliilippine lumber into the U.S. and built up one of the lirst inventories here of Douglas Fir plywood.

The TelAutograph system used in the Whitc Brothers installation is an electronic communication iustrument which instantaneously transmits messages u'ritten in the sender's or,vn handr,l'riting to remotely located stations in various parts of the facility, whether it be an office building, plant or r,varehouse. Messages are u'ritten l'ith a stylus ore

a metal plate. The sender sees it reproduced in facsimile form as it appears at receiving stations selected for reception bv the sender.

Frqnk Heqds TelAufogroph Sqles

Jerry S. Frank has been named general manager of the TelAutograph Division, TelAutograph Corporation of Los Angeles, announced Louis R. Kurtin, chairr-nan of the board and president. Frank has served as director of rnarketing and also supervised the sales and leasing of TelAutograph Tele-scriber Systems for "Electronic Longhand." The firn-r, listed on the Nerv York Stock Exchange, is transferring its principal operations to Los Angeles, rvhere Frank is based.

We've "tost Face" AGAIN!

(But noi beccuse we didn't secure thct Knotty Peckerwood.)

Decrlers know we furnish on-the-grcde lumber - - ccrd the other dcry cr shipment got by without proper identilicction - -

But stcrrting todcry we will be using the new WBST COAST GRADING RI'IES crnd you ccrr depend on us Ior those 'Just right mcrterials."

Westock REDWOOD,TOO!

Jonuory Awqrds qt Record High

F. W. Dodge Corporation's reports of contract awards forfuture construction in the 37 eastern states set a nerv high record for January at $1,858,2 ,000. This was 25/o ahead of the previous January record set last year.

Awards for residential building totalled $694,392,Am, reversing a declining tendency whicl-r appeared late in 1955 and rising to a new record high,3/o above the record set in January of last year. This marks the fourth successive year in which new January residential records have been set.

Oronge Building Continues High

Santa- Ana- Orange county building this January topped December by I35/o and January 1955 by 76/o for not only the largest lanuary but also the largest single monthly building permit total in the county history. This year's January figure was $16,592,273, compared to $9,445,583 the same month last year.

Shosfcr Mills Sued

llenoanh'

Morris Tyre, president, Bel-Air Door Co., Alhambra, and Mrs. Tyre are on a combined business-pleasure trip to the Orient, having sailed last month on the S.S. President Cleveland for Honolulu, Japan, Hong Kong and the Philippines to visit business associates in Tokyo and Manila and arrange summer and fall shipments of materials for his manufacturing plant. They are expected back late in April or early May.

Frank H. Martell, San Francisco, was a recent visitor at the CLM office in Los Angeles. He represents the J. E. Higgins Lumber Co. as plant superintendent and was engaged in securing some additional machinery equipment. He reports that Higgins continues to spread out ir-r various directions and plays a bigger part in the hardwood trade of the Pacific Coast than ever before.

Bert Cole, vice-president in charge of product sales for Atlas Plywood Corp., Boston, was a recent southern California visitor in company with Robert A. Muller, president of the plywood firm, on a swing around the U.S. While in the west they visited Davidson Plywood and Lumber Company plants with John Eells, vice-president in charge, in both San Francisco and San Diego. Following a Los Angeles stay, they returned via the Pacific Northwest where they visited plywood producing mills.

Sherman Bishop, sales manager, lJnion Lumber Co., returned to his San Francisco offices the first of March follorving an extensive trip through the east and midwest.

Ilorace Wolfe, president of Marquart-Wolfe Lumber Co.,

Iust Ccll

OUR NIIMBER When You Need GOOD TIIMBER

Heron Mills, Inc. and Rocky Mount Mfg. Co., two Shasta county lumber mills seized by the Internal Revenue bureau for $50,000 alleged back taxes, have been sued by 51 employes who claim $18,148 in back wages due. Suit asks a lien on 2 million b.f. of logs and lumber owned by the mills.

7221 E. Firestone Blvd., Downey, Gqliforniq

TOpaz l-1281

LOgon 8-6659

A PROFITABLE DO IT YOURSELF VOTUIVIE

By the fime you reqd this the biggest home improvement promotion in history will hqve stqrted rolling. Throughout the yeor you'll reod fhis slogonOHI - '56 .. the yeor to FIX!

We'd like to tell you how to lie in with products like these:

tCA

Dtadea &aq ^4urn/ren &, WholenleI

Phonc:

Los Angeles, attended the Western Pine Assn. annual meeting in San Francisco March 7-9. He stopped at the Sheraton-Palace headquarters hotel for the event. With Mrs. Wolfe, Horace planned to leave March 16 on a business-pleasure jaunt to Miami and also visit the Bal-rama Islands to meet with associates from Pittsburgh. They will return the middle of April. Sterling Wolfe, sales manager of the Marquart-Wolfe Hollywood offices, and his wife spent the first two weeks of March in northern California, where he also attended the WPA convention with his father.

Duke Morrison of Morrison-Jackson and his wife recently spent a week in the San Francisco bay arca visiting friends. The M-J operation at Myers Flat, which was flooded in the year-end deluge, is now reported back in business.

Ken Conway, southern California sales manager of Holmes Eureka Lumber Co., spent the latter part of February in northern California and southern Oregon.

Don Bufkin and a group of building industry friends made the extra final trip from Owneyo to Laws, Calif., on the narrow-gauge Keeler Branch line of the S. P. on Washington's Birthday.

Back on the job following a two-week bout with the mumps isBillAult of the A. F. Stevens Lumber Co.

Marshall Meyer, southern California sales representative for Wood Conversion Co., attended the conference of company officials in St. Paul, Minn., during February. While in the midwest he visited the company mill at Cloquet, Minn., and discussed sales and distribution campaigns to be launched nationally this spring.

I West Goast ' Doresl Producls DEITA-WOOD

A new and exciting architectural material for fences, windbreaks, car ports, etc. All lumber needed for 8 ft. of fence included in one handy bundle. Cedar or Redwood. Dealer Itryuiries Invited

Side-looding Moore Kilns Solve Restricred Ground-cr€d Problem qt Penberrhy lumber Compony

'I-he I'enberthv l-umber Cornpar.ry in I-os -\ngeles has just completed the installation of trvo Moore Cross-Circuiation design, side-loading, steam-heated kilns. Limited ground area and need of tu'o units for flexibility s'ere the tn'o factors that led to the selection of the side-loadinq kilns.

The tu'o kilns back np to the proirerty line and the control room of both units is houserl <lirectly above the compact fire-proof boiler roont, l'hich is on ground level. The single overhead control rclom contains the instruments, ieed connections, dr:rin connections, air compressor and stairrvav to tl're roof for both kilns and the motor for driving the longitudinal fan svstem for one kiln. The notor and drir.e for the second kiln is on a prefabricated steel bracket on the opposite end of the kilns from the boiler room.

Large diameter fans and a single motor drive keep maintenance costs to a minimum and yet provide air velocities through the lumber in excess o{ 40CX per minttte.

The kilns are of the most modern design and include autonratic fan reversal ,2 steel fin pipe, complete automatic control of heat, steam spray and roof ventilators and rvell-

baffled lumber load through the use of ttretal ceiling ancl end baffles.

Steam at 10-15 PSI is supplied by a Scotch-Nfarine automatic package boiler. Natural gas is the primary fuel but oil standby service has been provided. The boiler installation s'as under the supervision of Tamco Engineers of Sar-r Francisco and Thermal Engineering & E,quipment Company of Los Angeles.

The Penberthy Lumber Company has speciaiized in qr.rality hardrvoods and softrvoods and the recent kiln installation 1>rovides facilities for seasoning lumber for exacting recluirements. A railroad spur and fleet of trucks and other modern lumber handling ecluipment allow prompt processing and shipment of lumber to Penberthy customers.

A visitor to the Penberthy plant is immediatell' surprisecl rvith a large sign mounted 60 feet in the air orr packages of stickerecl lumber, as u'ell as the neatness and cleanliness of the entire operation rvhich speaks of a "rvell-org:rnizcd anrl efificient honsehold."

Diqmond Motch Net Up

New York City.-Net earnings

1955 were a record $9,108,000-an

l9o/o

of Diamoncl X{atch Co. in increase of l9o/a over 1954.

CONTROT ROOM of the Moore Cross-Circulofion, SidcJooding kilns ot Penbedhy yord. Motor qnd drive for the second kiln is ot the for end of fhe room nol shown in this photo

TWO ,llOORE CROSS-CIRCUIATION SideJooding kilns ct Penberthy lumber Compony, Los Angeles, Both kilns ore 26' deep; one is 20' wide ond the other 28'. Automqtic low-pressure, gos-fired boiler is housed ot side of kiln qnd conirol room overheod. Sow-filing room is qt right of picture

3-3454

Pennaalt

George Clough, popular ancl prorninent southern California lumberman and Hoo-Hoo, and Miss Mary Grant nrere married February 25 at the Wilshire Nlethodist church, Los Angeles. A reception and cocktail party n'ere held follol'ing the ceremony at Fraker's Acres irr North Hollyrvood, rvhere more than 100 friends gatherecl to n,ish them happiness. George and Mary embarked on a short honeymoon later that evening and are norv at home in their La Brea Torvers penthouse apartment.

"Had loads of fun; could stay forever" reports Dodie Pease of Davidsor-r Plyl,vood, San Diego, u'ho returned fron.r a trvo-u'eek siesta in Honolulu. Dodie rvas a charter member of Los Angeles Hoo-Hoo-Ette Club No. 1 and founder ancl first president of San Diego Hoo-Hoo-Ette Club 4.

Lou Holland, Continental Lumber executive, San Marino, is on a procurelnent trip to Medford, Ore., and northern California.

Don Lindsay, forrnerly u.ith Plylvood Los Angeles, is nou' covering the Orange county beat for Kochton Plywood and Veneer. He is rvell knorvn in SoCal plywood sales and a veteran of WWII naval aviation for four years.

Bill Bower, formerly rvith O'Neill Lumber Co., San Carlos, is norv in charge of inventory control at Hubbard & Johnson Lumber Co., Mountain View, Calif.

Jim Barron, general manager of Sand Door & Lumber, Los Angeles, spent a week touring the San Joaquin Valley last month. His duties keep him on the hop from onc end of the state to the other.

CATIFORNIA BUITDING PERMITS FOR JANUARY

F. L. HEARIN. lUTIBER

Pean rnh.

John Osgood, prominent Los Angeles lumberman, made an extended tour to Seattle, Tacoma, Portland and way points earlier this month.

Ralph Lamon, Lamon Lumber Co., San Francisco, spent the first two March weeks calling on Oregon mill connections.

Art Evans, Industrial Lumber executive, Glendale, spent 10 days of February visiting mill operators in Arcata, Reclding and Eureka. According to Art, the situation in northern California is gradually reaching normal and, from all indications, business will be very good during the spring and summer months.

Snark of the lfniverse Dave Davis was recently paid another tribute when he rvas elected president of the Meador,v Club in Fairfax for the coming year.

Tom Marquart, executive of Marquart-Wolfe Lumber Co., Oshkosh, Wis., attended the Western Pine Association annual meeting in San Francisco last week. Enroute home he stopped over a few days in Los Angeles to visit members of the firm there.

Charles Cross, Jr., Homer T. Haylvard Lumber Co., pacific Grove, and Hal lfartness, Hayward Lumber Co., Salinas, took in the Johns-Manville siding and roofing course at the Casa Munras in Monterey during the early part of March.

John Eells, l.read man on the Pacific coast for Davidson Plywood & Lumber Co., returned from an extendecl survey of western sales warehouses of the concern.

A. L. sscttstt HOOYER CO.

Frqnk Jordon's Sons Help Him Celebrcrte His 5O Yeors in Woodworking Industry

Frank L. Jordan, president of the F. L. Jordan Sash & Door Co., Los Angeles, arrived from Cripple Creek, Colorado, and started his woodworking career just fifty years ago February 26. It was on that date in 1906 that Frank joined up rvith the City Mill & Manufacturing Company and stayed 14 years before he established liis own sash and door business.

Now 71 years old, Frank Jordan has rounded out a hali century of active management and production in the millu,ork inclustry and has no plans for retirement anytime irl the near futttre.

For the past 3O years his son Spud has been actively identified in the sales and managelnent of the firm rvhere he learned the business from the ground up. It rn'as 21 years ago that the tu'o Jordans 'ivere joined in this enterprise by Kenny Price, stepson of Frank, rvho also has been associated u'ith thc company in every capacity including production. management and sales.

"We urake a good team-the boys and l-ancl rve intencl to be together for many years to come, manufact-uring cluality items for the trade throughout Southern California," said Frank Jordan rvhen they all got togethers'ith a fel' friends to celebrate the big Golden Anniversary event.

Womcrn Heqds L. A. OHI

Mrs. Winifred Pike, civic and construction industry leader, has been named chairman of the local Operation Home Improvement by the Los Angeles OHI committee. As assistant to Fritz Burns, real estate and construction executive, she is the only w-orran in the U. S. to serve as an area chairmarl in the 1956 OHI program. Mrs. Pike said local trade associations are giving vigorous support to the national prograrn.

2185 Huntingron Drivc, Son llarino 9, Colif.

FRANK t. JORDAN (lefr in rhe photos) is srill o good desk iockey ofler 5O yeors in woodworking. In the picture ot lhe right he slonds balween his sonr, Spud Jordon, left, cnd Kenny Price

CONTINENTAT TUMBER SAIES. INC.

2455 HUNTINGTON DR|VE, SAN ,riARtNO, CAL|F.

R,Yon l-5681

Wholesqle lumber vic RAII - CARGO - TRUCK & TRATLER

L. J. "LOU" HOILAND P. P. "PEYT" MAIONEY

T\TENTY.FIVE YEARS AGO TODAY

As reported in The California Lumber Merchant March 15,19g1

The turing years.

Hipolito Company screen doors and Herman and Leo

announces it has been manufac'ivindows in Los Angeles lor 32 Rosenberg are the proprietors.

W. C. Miller, Columbus Lumber Wash., has been elected president of Lumbermen's Association.

Company, Seattle, the Western Retail

The Dominion of Canada lumber productior-r for the year 1930 is announced as 3,787,162,000 feet, a considererble falling off from 1929.

Arthur E. Twohy, of Los Angeles, appears in person at the wheel of one of his famous old automobiles ir.r a moving picture, "Cimarron," which is a story of early days in Oklahoma. Mr. Twohy drives a l9O7 Buick.

The Pacific Coast Division of the National Association of Wooden Box Manufacturers held a convention Feb. 18 ancl 19 at the Sir Francis Drake Hotel in San Francisco. J. N{. White, Long-Bell Lumber Company, Weed, California, presided at the meeting.

The Diamond Match Company retail yard managers held a two-day convention at the company's office in Chico, California, Feb.21 and22. \,'. B. Dean was in charge, and I. E. Brink, superintendent of yards, presided at the business sessions. Mr. Dean was toastmaster of the banquet held in the Hotel Oaks, Chico. The entire 47 yards of the company lvere represented.

Bookstaver-Burns Lumber Company, Los Angeles, aunounces it has become exclusive sales agents in Southern California for the Humboldt Redrvood Company, Eureka. W. B. Bookstaver and L. G. "Bob" Burns make uo the concern.

The United States Government announces the beginning

of a "share-the-rvork" help the unemployment program througl.rout the natirtr.r to situation.

Bloomberg Joins WR.CIA

Ray Bloornberg has been named the Western Red Cedar l-umber director of information Association. tor

Brondeberry Williom "Eill" Buettner

A"ffiiq THD a.&8. LUInBBB saLDSe rNC.

Wftofesofe Distribulors -- Wesf Coosf Foresr Products

SCRTA Plqns Biggesr €onvention

(Continued from Page 2)

R.W. llAtToll & c0. Wholesclle Lumber

475 Huntington Drive Sqn Mcrrino 9' Cqlif. PYrqmid l-2127

Sales Representatives in Arizona and New Mexico

\[est Coast Softwoods Idaho Pine Spruce Douglas Fir Plywood

tory, IJC, Richmond; Jack Salmon, associate editor' Building Supply News, Chicago-mechanical handling equipment specialist; Brad Trenham, California Taxpayers Assn' -"Vy'ays to Cut the Tax Load;" Herbert Mann, Pasadena architect and KFI radio artist"Reducing Building Costs;" Howard Edgerton, California Federal Savings and Loan; Al Robinson, Westinghouse Appliansg5-r'$i)< Ways to Lose Customers," and others.

One of the break{ast sessions is expected to include a local industry panel on pressing dealer problems, and James P. O'Malley, Phoenix, of the well-known O'Malley retail lineyard concern in Arizona, who is also an officer of the NRLDA this year, will highlight the Oldtimers' Breakfast rvith his talk, "fsIt Impossible to Merchandise Quality Materials in Arizona and California?"

This year Orrie Hamilton is inviting ALL Southern California Hoo-Hoo clubs (including the very active San Diego and Riverside groups) to attend the usual luncheon meeting dedicated to the fraternal lumber organizations along with L. A. Hoo-Hoo Club 2 andHoo-Hoo-Ette Club No. 1.

The 39th convention will climax the most successful membership and dealer-helpful year the association has ever had. It has achieved more of its goals and enlisted more dealers in its forging ranks since its 38th gathering last spring than at any time in its progressive history.

'Curly' Gook Esfoblishes New Wholesqle lumber Firm

Curly Cook, veteran Southern California lumber salesman, established a new wholesale lumber concern last month and is presently handling Douglas Fir, Redwood and Pine via direct mill shipment, or L. C. L. from yard stocks, at offices' and concentration yard which have been opened at7155/2 Telegraph Road, Los Angeles, for the convenience of dealers in the southeast area. "We are right on the Santa Ana Freeway, which means we can offer quick service throughout the greater Los Angeles area," Ctrly declared.

Mill facilities are available for special orders and the firm will be known as Curly's Lumber Co. Cook has been identified in the woodworking business for many years and was with the S. A. Troxel Lumber Co., Los Angeles, for over sEven years. He is well known throughout southland lumber circles.

March 15, 1956

Rate-Position wanted $2.00 per column inch

All others, $3.00 per column inch

Closing dqtes lor copy, Sth aad 20th

s.o.s.-s.o.s._s.o.s.

WANT ADS

\[anted exlerienced hardwood salesman for San Diego area. Salary and.commission.

Address Box C-2475, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

WANTED: SALES MANAGER

Age 34-42, by Phoenix wholesale hardwood lumber and millwork concern. Some travel in Midwest. Salary, expenses. MUST have good appearance, education, intelligence. -pernianent. Excellent iu- ture if you are RIGHT MAN. Write full history past earnings.

Address Box C-2485, California Lum er Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

POSITION OPEN

Executive Secre,tary wanted. Exce,llent working conditions.

Call Mr. Sinclair PENBERTHYWL8U#fiER CO.

CALLING ALL GOOD HARDWOOD MEN:

We- have a good job for a good hardwood lumber salesman, For such a man we have a good deal covering Southern California terri_ tory for one of -the pioneer l-os Ange,les hardwood concerns, ff you are a worker-let us hear from you.

Address Box C-2482, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

WANTED

Plywood salesman by a Los Angeles plywood corporation. Must have experience. Correspondence confidential.

Address Box C-2446, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

POSITION WANTED: SALESMAN-SALES MANAGER

Building materials. Age 31, 8 years' experience in p,lywood, doors, plastics, etc. Good following in Central and Northern California.

Address Box C-2483, California Lumber Merchant

1O8 West 6th St., Room 508, Los Angeles 14, Calif.

CAN I HELP Y-O-U ?

Responsible_lumberman, more than 10 years with one fine firm; now running buying office in Northern C.-alifornia, will be available to buy in this territory for a Southern California account on either commission or salary basis. OR-can accept a job in sales dept. of a wholesqle company or, preferably, a mill producing either Pine or Douglas Fir. f have extensive experience buying and selting both these woods and will refer you to niy present Lmfloyer on riy aUititv ai siteimanager of Pine dept. and T-&-T shipments of Fir to -the SoCal market. Know retail yards in San Joaquin Valley and north coast and their needs. Willing to travel and go anywhere for right position but prefer to live in California.

Address Box C-2486. California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

POSITION WANTED

Ten years of top lumber, door and millwork manufacturing exper- ience. Accourrting and office management background. Presently employed in Loa Angeles area- Excellent references. Desire position requiring good judgment and management ability.

Address Box C-2472, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

Nomes of Adverlisers in thi3 D€portment using o blind oddress cannol be divutged. Atl inquirier cnd replicr should be oddressed lo key shown in the odverticclnont

TOP MILLWORK SUPERINTENDENT AVAILABLE

Experience-qgall{9d_t9 take.full charge special millwork plant. Fine record of RESULTS at (and refeiences from) Kansis Citv (i years), A!h"13, Ga.. (3_yrs.;, Vdle3o; war recoid including duair planing.mill (8 yrs.), ,Mountain View and Fresno (2 yrs.), Glendale (7 -yrs.).--.Prime middle-.age, millwork cost graduaie;'lstimating and detailing. Prefer Arizona or west coast. ?resently in SoCaI

Address Box C-2476, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

EXPERIENCED WOMAN DESIRES POSITION

12 years 'lumber and lumber products. Ttroroughly familiar with co.sting an-d plicing, credits, payroll & taxes, insuianig inventory & all office detail. Los Angete- area-preferably West.

Phone: WEbster 3-6036

MILL REPRESENTATIVE

Will sell your lumber (Fir or Redwood) in Southern California Formerly_associated for 20 years with highly rated Los Angeles lumber wholesaler. Desire direct mill reprisehtation. Interview in North or Los Angeles.

Address Box C-2416, California Lumber Merchant 108 West 6th St., Room 508r Los Angeles 14, Calif.

SMALL RETAIL YARD FOR SALE

9yn.r .wrslles to liquidate small retail lumber yard, Mt. Shasta, California. Inventory ipprox. 920,000; land and Luitdings, $12,500: trucks and equipment,_$5,QO0, Approx. annual volume, $101,'0OO; hig6 profit area. Contact the Owner:

BRUCE BAUER LUMBER COMPANY

1565 South Riverside, Medford, Oregon

NEVADA RETAIL YARD FOR SALE

For sale at cost of inventory & equipmcnt, approx. $35,000, a retail lumber yard and general building supplies. Lbcated in one of the fastest-going areas in Nevada. Doing ipprox. $200,000. Owner will carry land and buildings on ten-year contract or lease.

P. O. Box 661, Fallon, Nevada

FOR SALE

Owner wishes to retire and must sell three (3) Retail Lu,rnber Yards FOR COST OF INVENTORY (approx. $-g0pOO). These yards are more than 90 miles from Los Angeles, doing $600,000 per jrear with $38,000 profit for 1955, and never earned leis than $30,000. Owner will carry equipment, buildings and land on a ten or more years contract to suit buyer. May take IMMEDIATE POSSESSION.

Address Box C-2442, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif. (CoNTTNUED ON NEXT PAGE)

PURCHASING AGENT NEEDED

By lorge Los Angeles lumber compcmy. Must hcrve hecvy Los Angeles experience. Write fully crbout yourself, includinq sqlcrry requirements. Replies will be treoted in confidence. Our orgronizotion knows of this ad.

Address Box C-2480, Cclilomicr Lumber Merchcnt 108 West 6th St., Room 508, Los Angeles 14, Calil.

GOSSTIN.HARDIIIG TUMBER CO.

REDWOOD AND DOUGLAS FIR TUIABER

Phil Gorclin Phone-Yellowslone 4-877 4

CALIFORNIA LUMBER YARDS FOR SALE

l-Code "San Joaquin"-Two southern San Joaquin Valley yards, long established. One yard on RR Lease, the other on owned ground; will not sell separately. Both yards have made money every year for last ten years. Books will be open. General Appraisal Co. report will be shown. Price for both yards, $37,000 plus inventory of about $50,000. Would like purchaser to take over accounts receivable on guaranteed basis.

2-Code "HARRY"-Located in San Gabriel valley; established over thirty years ago. Ground about 30;000 sq.ft. Very good office bldg. and one-story sheds; paved yard. Price for ground and buildings S40,0fi); inventory about $3O000. Might consider leasing at $350 monthly plus taxes. Sales last year $175,00O; fine opportunity for "Do-It-Yourself" trade.

3-Butte County, Calif., woodworking plant; 4-side planer, rip saw, cutofi saw, burner, truck with rollers; two acres. Owner buys rough lumber from various sawmills in that area; then rips and resaws it to order. Price for everything $f0,000; plus small inventory of about $2,0fi).

,l-Code 'FERNANDO"-Located in San Fernando Valley on main through street. One owner twelve years. RAILROAD LEASE only $12 per month. Ground 125x392 ft. More available. PRICE $9,000 for buildings, improvements and truck; Inventory about $6,0@. This is a steal.

S-Code "VALLEY"-Fine San Fernando Valley yard; well established. Operating on three acres; spur track on property. Will lease at $1,000 monthly, with renewal privilege. Lots of sheds; mill building; fine modern store and office building. Automotive equipment for sale at appraisal. Inventory about $740ffi. Sales for full year 1955 about a half-million dollars. Marshall & Stevens appraisal available.

LCode 'ARROYO"-Located in Pasadena on rnain boulevard. R.R. lease $150 monthly; S.P. spur. All improvernents $10,000. Will sell with or without inventory. Established 25 years. Retiring. If you want to sell your yard; let us know, we will do our best TWOHY LUMBER CO.

7t4 W. Olympic Blvd., Los Angeles 15; Rlchmond 9-8746 Lumber yard brokers for over forty years

5AVE! FOR.K.IIFT BAR,GAINS 5AVE!

trt Dls.ourts on ltfaw lurplus Parls lot All llakes and l,,odels ol Fqkll''c

Used Good, Reconditioned or Rebuiit & Grd. 2,000-15,00O lb. cop.

Hyrter 150... 15,000 lb. cop., rebuilt & guqrqnleed

Clork . 6,000 lb. cop., rebuill & guqrqnieed

CIARK 2,000 lb. <op., w/hydroulic Cotton Grqbs, recondilioned -.---..-.--

GERIINGER FORK-UFT, 1 2,000 lb. cop.---.-.-..--.-...-...$3lOO

Pcrls for CcterpillorlnternolionolLe Tourneou

loroin - BuckeyeEuclidNorthwe3tetc.

New 3-lon Ghoin Hoists Spur GeoredlO ft. Ghoin Fall.--

JOSDPH & S0NS'INC. ESTABLTSHED'leo6

I2324 CENTER STREET HOTLYDAIE, SOUTH GATE, CATIF

LUMBER YARD FOR LEASE

Large fenced-in grounds, 2 sheds, 7/2-hotse DeWalt combination saw] small furnis6ed houie with bath, kitchen facilities-ideal office s1 1'-person house. Ideal location for new/used lumber & do-it-yourself nickuo trade. Center of San Gabriel valley, 9 miles Northeast of L'. A.; graduated lease-$55 per month to start' References' OWNER, 5646 McCulloch, Temple City' See, or phone for appt' DOuglas 7-1301.

FOR SALE

One of the most successful, outstanding coastal retail yards, ideal location near L. A. and well known throughout the lumber trade' Over $600,000 in sales last year, at no sales efiort. It is new and has everything, in a district that will afford every opportunity to expand sales far beyond present volume, iI wanted. This business can support several principals. About $150,000 cash required. Owner would retain inactive portion if buyers qualify. It's a money-maker'

Address Box C-2471, California Lurnber Merchant fOB W. 6th St., Room 508, Los Angeles 14, Calif.

WILL INVEST

Experienced lumberman with excellent distribution connections will invist for part ownership in good sawmill with timber. Will exchange references.

Address Box C-2377, Catifornia Lumber Merchant l0B West 6th St., Room 508, Los Angeles 14, Calif.

SAWMILL WANTED

Los Angeles distributor will buy one-half of smaller Redwood or Redwood-and-Fir sawmill. Replies confidential.

Address Box C-2473, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

FOR RENT

Wholesale Lumber office space. Just a few minutes to both Harbors and Harbor Freeways. $37.50 per month.

W. H. DAVIDSON

1901 Temple Avenue, Long Beach 4 HEmlock 8-1341

FOR LEASE

We.ll-eouiooed Mouldine and Cut-Up Plant. Kiln facilities available. Transit- Rail Rates. Cl6se to lumb6r supply. Good Labor Market.

Address Box C-2462, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14' Calif.

FOR SALE

21' Chris-Craft Express Cruiser. Fully equipped and completely refinished. All extras. Priced for quick sale.

Call DON at Klmberly 2-35951

Ponderosa & Sugqr Pine

Redwood & Incense Cedqr

White & Douglqs Fir

Box 459

Oroville, Cslifornio

feletypa OROVIIIE

***rt 'GIPO' LUMBER HANDLING

Labor available for Car Unloading, Sorting, Sticking. .,Free', 1956

Printed Price List. ArrangementJ'made fji f-it or-Carrier ffauli from any public team trackl.

CRANE & CO.

cA.2-8143

5143 Alhambra Avenue Los Angeles 32, Calif..

I WILL BUY

Your 2x4--5', 6' & l0', all-glades, all species, Give tally, species and price wanted 'bn trucks," F.O.B. youi yard.

Address Box C-2484, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

FOR SALE

Late model Linderman edge-gluer. Will handte boards 12,, to lO,O,, lo!F, %" -to 3" thick, tyz: ro- 12" wide, RO or surfaced. Complete with- heads,_ three sets of knives. Hoods, motors, switches, lcrifi- grinder and straight-line rip saw, if desired. Excellent condition, Used very little since purchased new. Does perfect work.

Address Box C-2481, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

FOR SALE or TRADE

1941 Ross Straddle Carrier-$1750. Or will trade for Lumber, Truck, Merchandise, etc.

GOLDEN STATE LUMBER CO.

2436 Santa Monica Blvd., Santa Monica

Phones: TExas 0-4608-EXbrook 5-3275

FOR SALE

Hyster Carrier, 15,000-pound capacity, 1943 model condition, $2,000. May be seen at our yard.

MODESTO BUILDERS' SUPPLY CO,. 601 South 99 Highway, Modesto, Calif. Phone: LA 2-3223

FOR SALE

in excellent INC.

One 1946 Model 90 Ross Carrier, 30,000 lb. capacity, 66" arms-in good operating condition.

GEORGE WINDELER CO.. INC.

2211 Jerrold Aver San Francisco 24 VAlencia 4-1841

MACHINERY FOR SALE

Sash & Door Sticke.r-3motor-24 heads..

Tenoner-S motors

V/hitney Shaper-wet frequency

Belt Sander

Incinerator 12' 6" x 50'

L. Solbe'rg, 1000 Foothill Blvd., La Verne Phone: LYcoming 4-4020

B UY_SELL_REPAIR_SERVICE

Fork Lifts and Straddle Trucks. Complete shop and field service. Portable Welding, Special Fabrication, Steam Cleaning and Painting. Service Available 7 Days a Week. All work guaranteed.

COMMERCIAL REPAIRS AND SERVICE

1115 North Alameda Street, Compton, Calif.

Phones: NEwmark l-8269, NEvada 6-4805

How lumber Looks

(Continued from Page 1)

tion of 20 mills was 43,060,000 feet, an increase of 1,253,000 feet over January 1955. Shipments of 25,100,000 feet were a decrease of 19,435,000 feet from the same month last year due to continued disruption of rail and highway facilities by the heavy December floods. Orders on hand January 31 were 108,468,000 feet, compared to 74,520,W feet on the same date in 1955; stocks of. 346,492,Affi feet compared to 346,623,000.

The Southern Pine Assn. reported for 108 mills in the week ended February 25 : production, 19,410,000 feet; shipments, 20,994,N0 feet; orders, 20,501,000 feet.

The Douglas Fir Plywood Asgn. reported for member mills in the week ended March 3: production, 104,671,000 feet; orders,I06,754,W feet. Orders were higher than production for the first time this year.

Several r".ts

b.caie:ffffi::i."trt;bled

in reporting the item about L. Dale Watson's recent connection with Ziel & Co. in the February 15 issue. The article should have read as follows in this corrected version:

Bob Reid of. Ziel & Co., fnc., pioneer San Francisco lumber importing firm, announces that L. Dale Watson of Watson Sales Co., Los Angeles, has been appointed Southern California and Arizona sales representative for the century-old concern. For the past seven years, Watson has been engaged in the sale of lumber and allied products in Los Angeles. His firm represents various nationally known organizations manufacturing softwoods for the trade but this is the first time his concern has offered a line of imports from Asia and the Far East. L. Dale Watson has been prominent in Los Angeles civic and fraternal af fairs for the past 20 years. He maintains offices at 4040 Wilshire Blvd.

ADVER,TISERS INDEX

Aneticn Sirolkrqft co.' The -.-......--.--...-..-. * E$ley ond Son, D. c. ------.-...-..-,-.,-__--

* Lumber Cqrrier Service, Inc, -.--....-.--.....-.--.55 Andgrton-HonsonCo.-...--.-........-.....'..1

Ar.owheqd Lumber co. ....-.-.... --.--.-.:--.--... * Fqirhurrf Lumber co. of Goliforniq -..-..-,--13 Lumber Teminol, Inc' "--"'-""""-- - ----------*Fl.k E llqson * llople 6ror. ......,--.-...--...-.-.....-.----.-...._-_------_- {. 8ock'J.Wi||imCo............................1?FoUn|oin,Ed|.umberco......-..--.......-..-'....

Blicr & Gotec Lumber Co. .- .- -----.--.--..-.-.-zi

Co' """""-----------------' *

Bturh Indultridl Lunber co' ---'-""""" " "'65 iiiiil""i'miilii Lumber co-, i".. --.... * Moenr whirney Lumber co.. Inc. --...-.-...* €ol Dilfributlng Co. .-...-.------.---....--...-.-..--31 Hqnmond l-umbei Co. -....-..-.-.-...---.---..-O.B.C.

Horbor lcmber Co.. lnc. .-..-...----. * Nqtl,-Americqn Wh:le. Lmbr. Accn. .--------. *

Col-pqciflc Luniber Co.

Gol-Pocif,c Redwood 5ol*, Inc.--,------------- * Hqbor !lywood co.p. of cqliforniq --... - '* Neimqn-Reed co. -------,--.-----------.-----,--------.--. 't

Gqlweror Cenent Co. .-,.-----.--.-----------------.-ZO Horbor Plywood Corp. of 5o. Colif, .--...-. 't Nelson Lumber .,--......----..--.--.--.....-..----.....-'-50

Ccliforniq Door Go, oi'1. A. -.-------------.---,46 Heorin, F. 1,. Lumber.-,.-.....--.-....-.-...---.-..---73 Newquist, Jomes W. .---.---..--,--------.-----,-.-*

Cqfiforniq lumber Sqle: ------.--.---.--------..------80 Hedlund Lumber 5oler, Inc. ..-......-.,.-........22 Nikkel, R. F., Lumber Co. .--.-,.--..---.--.------65

Cqlifornio pqnel & Veneer --...-.---_--_--------.-12 Higgin3 lumber Co,, J. E. * Nodh stor Timbet Corp, -..-----.---.-...-----.-.. *

CmeronTrucking,|nt.-..-...-...-.....'..'.........53ill,&{94.o!,

Lcnber Co. .- -------...-. -..3t Hollow Tree RsdwooJ Co. --..--.--'...-.-..-.-- - 't Osg-ood, lobert S' '---------"----"----""--------''-'40 Geiorqcorpoiorion,rr'e..'................'.-iHolme!LUmberCo.,Fredc.........-.--.-....'.*olin9Mf9. CenrrclVo|leyBox.&Lunberci..'..zE

Chrislen:on- Lumber Co. --.-.--.----..--.....-...-.... :t Huff Lumber Co. ---.-.,.....,.-.--.-...-.--.-..-------.--* Po.ific Folert Producfr, Inc. .....---..-----.,-.,.- 'l Cobb.Compony,J.M...............1|n|ondgmber consofidoted Lumber co' -l iiiirirriJ'i".u", --------..---.-----,-.--....-....-....73 Pqcifii Lumber Deoiers supply, ln<. * Continenlol tumber Sole: ..........................75 Gooper whorescre rumber co., w. E...--..54 Johnc-Monvi[e colpororion . t l::il: Wi::"'L"tfllr"t5."'. i Coos Heqd Lumber & Plywood Co. .-,,-.,--.53 Jolly Giqnt lumber Co. ---.-----------..-..-.-.......77 GordsLmberco........'......'.......................2oJonesHqrdwood&Plywoodcq.-........-'---.l!l::o;.'Y..''l!1

Dont li Russetl, Inc.-...--...--,..-.-.-..---......-.24-25 Kochion Plywod & Veneer Co., Inc.....----"- ,* Penberfiy lumber Co. ....'--.--...-.------.-----.---*

Dqvidron Ptywood E Lumber Co. -,--,,-,,...39 Koll Ploning'l ill, W. A. ..-----...--...-.......-.-67 Phippr Co', Il!" " ='- -"''"""" -'-" ''"""'- * Pine Tree Products Co. ...........-........-.----...-57

Diqmond w Supplv co' -- :: L. A. Dry Kirn & srorsge, Inc, *

Dollor Co,, The Robert .---..---,---

Douglos Fir 'plyvood Ar:ociotlri -- --_.--_oi Lilren<-e-Philips Lumber Co. ----.--,---.-...-'..3I Red Cedqr Stingle Bureou ---.--.--- ------------:t

tong-Bell Lumber Co. .-..-----.---.---....,-..-,..-.. * Rockport Redwood €o. ----.---..-.---------"---'--'-- 'r

EckrlronP|ywoodEDoorCo........-'...'.-''.36Loop|.unber&li||Go.

Edwqrdc[umberond|ifg.Co.....-..-........-.*to5:cql|.unberco..-........-.......-..'..'...........{.RoyFore!lProdu<tsco........-''-.'''...-..'..''..'.

Sierrq Nevqdo Pine Co. --...-.--.---.----.--.-------*

Sierrq Redwood Co. -------.------..--.--.--..----------60

Simmonr Hqrdwood lumber Co. .-,----.....-. * Simp3on Rcdwood Co. --------------------...-...-.... *

5mith, Hermqn A. ---.-----..-..-...-.------.---.--..... t

Smith Lumber Co., Rolph L. .--.-.--......-......- 'l

So-Col Building Moteriqls Co., lnc. -...-.--51 Sommer Co., A. J. --....-.----...-.----..-.--...-..-.... I

South Boy Icmber €o. ---...---.---.------...-.......- 7

Southern Cqliforniq Lumber Scler -.--.-.-.-.-34

Southwesl Plywood Corp. ..------.-----...-....-.- I

Southw6tern Portlond Cenent Co. ------..-. -27 stohl Lumber Co. --.-..--------...----.---.----.-...- .*

9lqndqrd Lumber Co., Inc. ------..-...-..-.- -. -*

Stonton & 5on, E, J. ....----..--....---.-.--..-.."...-29

Sterling Industries, Inc. ..-..-...---.-.....-....----.. I

Sletson-Ross Mochine Co., Inc. --...........-... 6

Stewqrt Plywood Co., O. W. -.-.-----.---,-.-. *

Strobfe Ivmber Co. -------.-..------..-....-.--..-.22

Stroit Door Mfg., Co. -.--..-.-.--.-------,--.,-..-.45

Sunset Floor Covering: Co. .----.-.--.--,,-.-...-..68

5uperior Lumber 9qler Co. --.-----..-.,-.--.---.-...t1

5weger-Krirhun Co. ....-.----------.-..-,-..,,..-....-*

Tocomq tumber 5qler, Inc, ------.--...--.....-....14

Tordy, Joe .-.-....-.-......-..-*

Torter, Webrter & John3on, Inc. -.-.-.....--*

Tqube, Roberl t, .-...---..--.--.-.-.-----------.-- -..---79

Timber Engineering Co, of Golif. .-.... -..53

Trqvco. Inc. -.-,---,-.--....:lt

Triongle lumber Co. --...-.----.-.--.--,---....-..-..-78

Trinity River lumber Soler Co. --..........---.-.67

Tropicol & Wetern lumber Co. --..--.--.-------- ,*

Twin-Cify Lumber Co, -.----.--..-..---.-...--.-..--.-55

Twin Horborr Iumber Co. .----.-.---.,...-,..-.....65

Uniled Sfqtes Lumber Corp. ----.-.--.--...-..-.-. *

U. 5. Plywood Corp. -.------------...-----------l.F.C.

U. S. Whole:qle Supply Co. ---------------------3I

Union Iumber Co. -.,.---..-----...-..-.-.-..,--.. .- l'

Upson Compcny. The --------..--.--.....-...--.. .....19

Wqlker & Son, T. V,, Inc.---.---,--.--------- . - ...1 5

Worren Souihwest, Inc, .---..-----.---,--...-......,62

Wqtlr, Cqrl W. ---..--...--.-..---.-------.----...--.--74

Wendling-Nothon Co. -.-.----.---.--.....-.-. .-..- lO

We5l Cod3l Lumbermen's Arsn. ---- -..-..-*

West Coo3t Screen Co. -----.---...--.-. --.......6G

Wesl Coo.l Timber Produ€ts Agen.y ..79

Weslern Door & Sqsh Co. -....... .27

Weslern Dry Kiln -.-.-.---...--------...-.--....... .,.-- a

Weitern Mill & Lumber Co. --......-...........-...61

Western Mill & Moulding Co. --........-.........59

Western Pine A3sociotion .----..-.---.-------....-.'i

Weslern Pine Supply Co. -.-...---...-.-.........-32

Western Stqfes Plywood Corp. .-..-.-.-...-...-...44

Weyerhoeuser Soles Co, .--.--..----.-------.-.-,-.--.'t

White Brotherr -.-----.----.- t Windeler Co., Lfd., George .-....-..----.-..-....66

Winton Lunber Sqle! Co. ----.--.-..-.--..--...57

Wood Lumber Co., E. K. ..-.-.-....-.-..-----.-,-.

BUYER'S GUTDE

LUMBEN

A. G B. Lunber Sales, Inc., Tbe....YUkon 2-{5ll

Arcctc Redwood Co.... ....YUkon 6-2067

Bounell-Wqrd d f,acpp .GArlield l-1840

Bonninglon Lumber Co. ...YUkon 6-5721

Cql-Pccilic Lumber Co.. Glenwood d-52{5

Christenson Lunber Co.... ..... .VAlencic 4-5832

Dcnt d Russell, Inc.

LUMBEN

Colilorlic Lunber Scles. .KElloc 4_1004

Cords Lunber Compoy... . Otv;;i; d-siii (iqmerston 6 Green Lunber Co.....KEUog 4-6464

Goldea Gcte Lumber Co.

_(Wclnqt Creek) ..yEllowstone 4_4d16

Gosslin-Hcrding Lumber Co.

__-(Wqluut Crock) ..YEltowstone 4-g?74

Hill d Morton, Inc...... tNJ;;;; i_ioii

Kelley, Albert A. (Alcmedc). tAkri;r;i ,-ii8i

Loop- Lumber 6 Mill Compcny (Alcmedc) .' .LAkehurst 3_5550

LUMBER

AndErson-Hqnson ....SUaset l-6179 (Studio Ciry) Sr""r.v i-iiii

Srccrc -Bc-dw_o-od Co. (I. I. R"")...W!'"r.; i,_ii69 ro.row_rl'rtlt sonpatry ....ANgelus g_0S21

Auqs LunDet uo...... ......TRinity 2326

Avnm Lumber Co...... . ..Ry; i-si5i (La cancdc) Syi;; 0_5ii5

!ack,- l. llilicm Lumber .ADcms l-436I

Baush, Ccrl W. (Pcscdenc) .ni;; i_65ii

Big Tom Lunber Inc.

Bliss d Gctes Lumber Co,.RAvmond S-l6el:-S-iiS;

Brewgte:, Lglq G tr$ocictes..... ...pU"tiik g_Siii

Drom Irbet CoEpqDy....... .BRcdshaw 2-071g

Brush Industriql Luhbe-r Co_ (Moniebello) .........RAymond 3-3301

Bung Lumber Compcny. . ......WnU"i* i-Se6i

Carr d Co., L. J. , (W. D. Duuins). .Rlchmoud 9_8843 Gecge Cl.ough ..TOpaz

(uomey, LOgcn

Kib Compcny .LOgcn

coa_sordcted Lu6bei co.. .......RI"i;;*i 8-tiai (Wifnington) ......NE. 6-1881 Witm. fer. 4-ZBAi

LOS ANGETES

SPECIFY HAMMOND CERTIFIED KIIN DRY REDI|I|OOD

One of the most exocting operotions in lhe mcrnufqcfure of Redwood lumber is the kiln drying process. Such must be cqrefully supervised during the entire drying period of ecrch kiln chcrge. Frequent moislure conlenl checks ore mode wirh lumber somples from eoch chorge in smqll ovens such qs lhese.

Quolify control in qll phoses of our mqnufqcfure guorontee our cuslomers o superior product.

FINISH SIDING PATTERN

There is no substitute for sound, properly groded Cerrified Kiln Dried Redwood, ond Hommond's Diqmond H Brqnd fulfills oll milling ond grcding stondqrds.