They Shout It Out Loud

Because They Want the Whole World to Hear

The merchant who has something real good to ofier for sale wants the whole world to know about it, because only by informing the public can he succe€d in business. And so he tells about it in the advertiring pages of the moc,t effective medium he can secure. Through that medium he shouts it out lord and the merits of his products are placed before the large volunre of trade which his voice cannot reach. Beware of the merchant who whispera abotrt his wares. There is something about his. goods he doesn't want the world to know. He is the one who doesn't advertire.

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