Y[|U'LL LIKE OUR SERIJICE ..WE HURRY''

Our new DRY KILNS are now in operation and we have sufficient SHED CAPACITY to carry complete stocks for prompt shipments. Try us on SOFT

O'I-D GROWTH YELLO\T FIR CLEARS.

We canship in STRAIGHT or MIXED CARS immodiately: DOUGL.{S FIR-REDWOOHEDARWHITE and SUGAR PINE--SPRUCE.

REDWOOD and FIR

WE CARRY A I.ARGE WHOT.ESALE STOCK AT (X'R OAKLAND DISTRIBUTING YARDS WHICHENABITS US TO GIVE YOU PROMPT LOADING OF YARD AND SHED ITEMS IN BOTHREDW@D AND FIR.

and the fact thatthis does not always follow is hard to drive home

The present distribution of the company's products is through jobbers to dealers, and this distribution chain will be maintained. The company's regular sales force is explaining the advertising program to dealers, and this work has been supplemented with a visit by a specialty salesman who is covering the country, attempting to sell the jobb,ers, and through the dealers, on a tie-up which will help bring maximum results from the advertising.

A broadside, in advance of the advertising, w.as mailed to 15,000 well-rated lumber and millwork dealers, the broadside carrying with it a postcard whereby the dealer might ask for further details. The response from this mailing has been very satisfactory. The return cards are being referned to jobbers, who turn them over to salesmen covering the territory from which the inquiry came.

The consumer advertising and the advertising'in trade and industrial papers both carry offers of a booklet. Two different booklets have been prepared, the consumer book being naturally less technical than that which will go to architects and contractors.

As inquiries for these booklets are received and handled, the inquiries are segregated and those in the territory of the various jobbers will be referred to them once a week and by them to the dealer in the inquirer's home town. It is expected that the jobbers' salesmen, calling with definite inquiries as proof of the pull in the advertising, will be able to sell Woco products, and particularly Laminex doors, to dealers who have not hitherto handled the line.

Dealer h,elps, offered free, include mortised electros or mats for a local newspaper tie-up, attractive metal signs to identify the dealer as one who handles Laminex doors and other Woco products, and lantern slides for use in moving-picture shows. The newspaper advertisements permit the dealer to show his name, and they are a bit unusual in that they also permit him to list other nationally advertised products used in home construction, these including oak flooring, roofing shingles, cem,ent and lumber.

RICHARD c. JoNffEsflHilr FRoM NoRrH-

Richard C. Jones of theVan Arsdale-Harris Lumber Co., San Francisco has returned from a ten'days busihess trip where he visited the lumber mills in the Seattle, Puget Sound, Portland, Columbia River, Tillamook, and Coos Bay Districts.

Mr. Jones stated that he stopped off at Longview, Washington, to look over the Long-Bell Lumber Co. operations there, which he said were simply amazing. He said that he never saw such a mammoth affair before the mills were operating and cutting lumber I the toWn has a beautiful hotel, two banks, 4000 men are employed at the Long-Bell operations there and that the mills when operating will produce 2,000,000 feet of lumber per day. He stated that their mills would start operating next July and that the lumber produced here would fill the cut of the 10 Long-Bell southern pine mills which are nearing the end of their operatiohs in the south.

He said that some of the mills were shutting down and curtailing their cut as there was an over-supply of lumber on the market and that this step was necessary if the mills want to maintain market prices. The Japanese demand has also decreased, but he states that there is still a good demand for clear cedar logs.

Mr. Jones stated that there is considerable building going on throughout the Northwest and especially the smaller towns anil communities are showing a large and prosperous growth. GTOBE

IBISSFTL LBR. CO.

FIR LUMBER, CEDAR SHINGLES, LATH

Specialty: Okl Grooth Yellou Fh Clcss Southcrn R@rerentetivc

ATPINE LBR. C0. -,*"X*,""1&