FFLAMES

A reproduction of a page from "The Richardson Record," a monthly magazine published to the lumber trade, by the Richardson Company.

Please note, in the ten publications listed, there are TWO Lumber Journals, THE CALIFORNIA LUMBER MERCHANT, and THE GULF COAST LUMBERMAN.

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Practically alt of the pages of. this Itecord'would be taken up with columns, nafnes, dates and figures if we attempted to print the entire schedyle of Richardson advertising for 1924. In this article Mr. Griffes gives a brief transcript of it.

Outstanding features are not only the kind andquality of nation;rl rrragaz,ilr.es chosen for the work, the scale of the huge newspaper campaign, andthe helpfulness of the Resale Plan, but also the high quality of the advertising itself, and the very remarkable rate at which the whole campaign, scarcely started as this issue goes to press, is evennow coyering the desks of members of the advertising department with scores of d:rily inquiries.

Three of the color' plates taken from 1924 advertisements are shown on the covers of this Record.