Central Califorflia Lumb€rmen's Club Meeting

The monthly meeting of the Central California Lumbermen's Club was held at the Wolf Hotel, Stockton, on Saturday, March 13. Vice-President O. V. Wilson presided over the meeting.

W. H. Besecher, Tilden Lumber Co., Oakdale, was the Chairman of the day and the subject discussed was Advertising, as applied to the dealer in Building Materials." The speaker of the day was Lon Cleveland, who gave a very interesting and instructive talk on advertising. Following his address, there was a general discussion in which many of the dealers present expressed their ideas on the most effective ways for dealers advertising.

R. F. Hammatt, secretary-manager of the California Redwood Association, spoke on the Redwood Association advertising campaign especially as to Dealer Advertistng. and pointed out the results and benefits that the dealers obtain from their dealer advertising.

The following attended the meeting:

W. O. Maishik, United Lumber Yards, ,Inc.....Modesto o.' V. 'wir,.','b"",,"i l;;il; C;..'.'.'.'.'.'.

R. F. Hammatt, California Redwood Association......

Lon Cleveland, Cleveland Outdoor Advertising Co.

G. M. Kewin, United Lumber Yards, Inc.. . Modesto

H. T. Clark, United Lumber Yards, Inc.. . Oakdale

O. D. Ruse, Tilden Lumber & Mill Co.. Stockton

S. J. Irwin, Irwin Lumber Co.. Escalon

B. A. Nixon, Nixon Lumber Co....

J. M. Montgomery, Silver Falls Timber Co. Stockton

Clark Utteiback -

H. M. Isenhorver. Holmes-Eureka Lumber Co..Sacramento

Robt. Inglis, San Joaquin Lumber Co.......:...Stockton

B. R. DuVall, Ripon Lumber Co.... .Ripon

C. R.Bird, Stockton Lumber Co.... .....Stockton

W. H. Falconbury, Falconbury Lumber Co.....-.Stockton

C. D. LeMaster .. Sacramento

C). L..Russum, Chas. R. McCormick Lumber Co.. Stockton, R. F. Wells, West Turlock Lumber & Mill Co...Turlock:

R. P. Fuller, Home Lumber Co.... .Manteca'

C. N. Wood, Strable Hardwood Co.... .....Oakland; Lester Elliott, Valley Lumber Co.. . Lodi,

oRBAN PRouD oF NEw BoY

{ Paul Orban, genial assistant in the Coos Bay L'umbef Cornpany offrces, at Los Angeles, is wearing a happ.y grini over the arrival of a fine bov babv at his home. on March l6th.

Fischer Brothers' General Manager Visits California

Mr. George B. McGill, general manager for the F'ischer Bros. Lumber Company, Eugene, made a few days'visit in California last month.

Mr. McGill was on his return to Eugene, completing a seven weeks' trip through the middle west and southwest territories, where he made sales connections for his company rvith five large wholesale distributors in Texas, Oklahoma and Kansas.

The Fischer Bros. Lumber Company sells the products of six large mills in Oregon, and ships this lumber into all markets of the United States.