Shevlin Pine Sales Gompany

Reveilfe Will Draw Big Crowd

Advance ticket sales and other indications point to the possibility of a new high being scored in attendance at the 8th annual Reveille of Central and Northern California lumbermen to be held at Hotel Oakland, Oakland, on Friday, April 12.

Dinner will be served at 6:30 on Friday evening. Tickets for dinner and entertainment are $2.00.

The entertainment will be in the form of a musical farce, entitled "Knotty-Naughty," the entire action of which takes place in the notorious "Timber Line Hotel and Bar" of pioneer days. Picturesque characters gathered there will present many famous acts of the American theatre and night clubs. The show's press agent states that "The sholv has speed, action, music, comedy and beautiful dancing girls."

Reservations for the golf tournament to be held on Saturday morning, April 13, at the Sequoyah Country Club, should be made with the chairman of the golf committee, Ed La Franchi, Hill & Morton, Inc., Dennison Street Wharf, Oakland. Telephone ANdover 1077. Green fees and one golf ball are $1.75. Many valuable prizes will be given.

The Reveille is sponsored by East Bay Hoo-Hoo Club No. 39. Henry M. Hink is general chairman and Carl R. Moore is secretary-treasurer.

Lumberman's Son Raiseg Pfize Poultry

Bryant Longwell has a profitable hobby and for several years he has been raising dark Cornish fowl, an English breed, and exhibiting entries at various poultry shows. His father, Robson Longwell, operates the Longwell Lumber Company at Mar Vista, Calif.

Bryant has won several cups, about two dozen ribbons, and several medals and plaques. Two of the cups were won at the Poultry Industries Exposition of Los Angeles at the Union Stock Yards. One was for the champion hen of the show, where there were 5400 entries from 28 states, Canada and Australia; the other was for the best Cornish entry, and a male he entered was the winner.

A corner of his father's lumber yard at Mar Vista is where he raises his prize fowl. The dark Cornish fowl, from Cornwall, England, has been a show bird there for many years,

Bryant is seventeen years old and is a senior at the Beverly Hills High School. He will enter Oregon State Agricultural College next fall.

NE\,t/ MANAGER AT PETALUMA YARD

John Beck has been appointed manager of the Sterling Lumber Company's yard at Petaluma, Calif. He has been with the company since they took over the yard of Camm & Hedges of which he was manager for many years.

Our Ncrils are pqcked in E-Z Open Sclety Kegs and qre manulactured in California by the Columbic Steel Company. Plcry scle and pqtronize home industry.

A wholesqle source ol supply lor every Ncil need.

Distributors oI United Stctes Steel Products.

Spring has came

Winter his went

It was not did by accident

The birds have flew

As you have saw

And spring has came To Arkansaw. ***

Yes, and spring has came to the lumber business, bringing with it new avenues of hope and advantage, new opportunities for sales and building service. ***

Mornin', Mr. Dealer: Ffave you taken the census of your sales territory yet this spring? I mean the census of buildings that need repairing, repainting, or ranodeling?

Remember that{' *

Some paint and some boards and a lot of fight, Will make a town look new and bright. ***

Blessed is the dealer who is a community builder, for verily he shall have his reward. ***

Blessed is the dealer who offers his trade nothing but raw materials, for verily he shall have much leisure.

Blessed is the dealer who taketh himself too seriously, for verily he shall create much amusement.'

Blessed is the dealer ;r: ;"rs slows down when times get dull, for verily times will generally be dull with him.

Blessed is the dealer who runs his business "like father used to do" for verily if his father could see him he would be ashamed of him, since progress is the law of life.

XOOBI NEYEAAIELI CRO88 CTRGULATION KILNS

Bcacr qualiry drying on low tcopcratures rith e fast rcvcnibrc circulation.

Lowcr ctacking costs-just solid edge-to-edge stacking in the rimplest fonn.

The Good Book tells about the old prophet who went out into the garden and sat down under a fig tree, and said: "Now is my tirne corne to die, for behold, I am no better than my fathers."

*rF*

A dealer's proposition in higher mathematics: An obtuse contractor is more stupid than an obtuse architect but less stupid than two obtuse carPenters.

!F**

Now is the season of the fdar when live lumber dealers can exchange good selling ideds to advantage. RememberIf you know a thoufht haPpy'

Pass i

One that's short quick and snappy-

If it helped

Let the Let him it on. some tininit-then let himPass it on. !t**

This column gets continual pats on the back from its readers for its efforts to "keep 'em grinning." Fine. To give my friends something to be happy about is itself a mission of usefulness. Because, you see***

It doesn't do a bit of harm

To grin.

It never causes much alarm

To smile.

Men have been known to laugh while at their work, Yet win-

With cheerfulness to do their tasks, nor shirk

The while.

Moorekiln Paint Products for weatherproofing your dry kiln and mill roofs.

Looks like we've got a rhyming streak on this occasion. The other day a dealer asked for a copy of our rhyme, printed previously in these columns, "The Yard Office Towel." We like it, so we'll print it again:

When I think of the towel, the old-fashioned towel, That used to hang up by the yard office door, I think that nobody in these days of shoddy, Could hammer out iron to wear as it wore.

*t<{<

The teamsters abused it, the yard men all used it, The bookkeeper tried it when others were gone; The shed man, the foreman, the customes-poor manEach rubbed some grime off as he put a heap on.

***

It grew thicker, and rougher, and harder, and tougher, And each day it put on an inkier hue, Until one windy morning, without any warning, IT FELL TO THE FLOOR AND WAS BROKEN IN TWO.

{.{.t

Twenty years ago I made a January first address to a chamber of commerce, and took for my text-"Business, this year, will be what you make it." I enlarged on that topic and philosophy. When I got through a gentleman rose and asked how my philosophy applied to him. I asked what his business was and he said he was an obstetrician. He had me ! All I could do was tell him that exceptions only serve to prove the rule.

*tl.*

Business means human service. It means betterment. Business only succeeds when it makes progress; progress in better helping and serving its customers. It usually succeeds in exactly the ratio by which it adds to hu,man happiness ("war babies" not included).

{.. {. {<

Business means just what it sounds like. In the beginning in early England there sprung up a class who were neither army nor clergy but interested in economics and finance and industry in a small way. They called it "busyness." Later it became busines* A busy person is generally a happy one. Daily, useful work is man's greatest blessing. Business in its modern sense me:rns scientific efiort to improve products, improve their service and distribution, improve the living conditions of human beings.

Men of enterprise, of business' made this nation what it is; gave it all of its power and greatness. Without such men we would swing toward chaos today. There has been found no substitute in our daily lives for honest labor; and there has been found no substitute in our national life for men of business enterprise. We have been trying for years to substitute politicians for business enterprisers. And see what has happened.

A great tragedy *"rt.l an" ***" of the world since this column was written two weeks ago; the fall of brave little Finland. The fall of that gallant David before repulsive Goliath, proved that what is true of individuals, does NOT hold good wifh nations. I refer to a time-honored axiom known to all men in the Southern States, and one that has always intrigued me. It says: "When the Good Master made the world, He made some men big and some small, some strong and some weak; He made them very unequal; and then along came Mister Colt, and made them all the same size."

A French general, ia"".lr:";.*" to me, gets the prize for the best remark of the season. The story goes that they were discussing the possible entry of Italy into the European war, and this general was asked what he thought about it. He said it did not make any great difference, in his opinion, which side Italy decided to take. "If Italy joins Germany," he is alleged to have said, "it will take fifteen divisions to whip her; and if she enters on the French side, it will take fifteen divisions to protect her; so it's about even either way."