The California Lumber Merchant - April 1956

Boords, Dimension ond Timbers of Douglos fir, West Coost hemlock, Wesfern red cedor ond Sitko spruce now hove grode nomes insteod of numbers os shown below:

NO. f b..o-"s CONSTRUCTION

NO.2 ...... becomes STANDARD

NO.g... .. becornes UTILITY

NO. 4....... becornes ECONOMY

There is no chonge in the identificotion of Selecl Merchontoble Boords, Select Structurol Dimension ond Timbers, or verticol groin Cleors.

The top grode of flot groin Cleors becom.t C & Btf.

I MILL ?50 I

lE col{srl

|-jr,lrl-t ?50 |

l@ stuu I

l- MiLL?5o-l

l@ urt I

I l{rt rrrt.rrily I

I Grode Stomped I

lliiiffi=-l

I QEIcnBTR I

How Lumber Looks

National Lumber Manufacturers Assn. reported shipments of 509 mills in tl.re 'ir,eek ended Marcll 17 were 9.0/o above production and 7.2/o altove the previous week; orclers 10.3/o above and unfilled orders 4l/o of stocks. For the year to date, orders were 1.lo/o above production.

West Coast Lumbermen's Assn. reported for 166 mills (142 operating) in the week ended March 17: production, 103.243,238 feet; shipments 120,739,374 feet (16.9/o over production) ; orders, I19,573,233ft. (15.9% o.i'er production).

Western Pine Assn. reported for 114 mills in the r,veek err<led March 17: production, 79,798,000 feet; shipments, 8O,4b3,000 feet; orders, 88,,t35,000 feet (11(/c over production). Orders were 17.7% above the previous u'eek.

Douglas Fir Plywood Assn. reported orders of 87,645,000 feet in the u'eek ended March 17 dropped to the second lowest level this year but pickup s'as expected rvith improvement irr the..','eather; orders tt'ere 17/o under production of 105,96.5,0C)0 feet in the u'eek and ll/o belorv the previous t,eek. For the ye:rr to date, production u'as 8.8% above 1955 and orders 1\.ere 0.5% belor,. The numlter of plyrvood plants has increased to ill, compared to 97 at this time in 1955.

Total retail lumber stocks on January 31 rvere estimated to be 5,152 million board feet, 2.2 percent more than on December 31, and 1.9 percent above the level of January 1955. Retail lurnber sales, based on board foot volume of reporting vards, during January were 1.3 percent above December 1955, but 6.6 percent less than in January 1955. Three of the nine retail regiqns showed increases in sales, the largest gain of 10.4% taking place in the Pacific region.

ln This lssue

wErcoME !

In this issue, tve u,elcome these ner,v advertisbrs into the family cif California Lumber "Merchant-isqrs" :

Capitol Shake Company .Page 74

Durable Plywood Sales Co. page 54

Hallmark Lumber & Plywood Co. . Fage 45

Modernfold Doors, Inc. . Page 27

Valley Plywood Company .\age 29

Western Lumber Company ....Sage 80

This Womqn Specicllisr Proves Retcril Lumberyqrd WINDOW DISPLAYS Are the Best lnvestment

(Edr.tor's Note: I,I/hen Iohn Sulliz,an of San. Diego's LVest' crn Lutnber Company told the Fall Conf erence of the Soutlrcrtr. California Retail Lwntber Association. at Palm Springs last )troaember d,urutg the panel discussion tJt'at the company enr,lloye d a wonxan specialist to do nothing bwt create new windoz", displays at the stores of Western's lineyards every two weehs, The CALIFORNIA LLTMBER MERCHANT scented, a retl' hot nezas story to pass on to its subscribers. Here, then, is that story in the sltectalist's ozun zuords:)

By PHYttlS STOVER Disploy Monoger

Western Lumber Co., Sqn Diego

"Scheduled nronthly lvindor,v display changes."

Mr. Ed (M. E. Edmiston), idea-man extraordinary, :rpproached me with that unique idea more than two Christmases ago. It has worked for \\restern Lumber Company in San Diego.

It must be considered a unique idea because it has been n-ry observation that rvindorvs at most lumberyards are :t place to store that oversupply of garden hose that is not selling, and a catch-all for dead flies !

Display is the oldest form of advertising. It had its birth when some unknown genius placed a couple of spearheaf,s outside his cave to show that he had merchandise to barter. It is taking a long time to reach most of the rest of the retail lumber industry.

Windorv display is important at Western's four branch yards. Our merchandise is placed before the public eye properly timed, properly signed and properly dusted. (Jur displays do not stay in our windows for more than two rveeks. Our rvindows, items and installation dates are planned a full year in advance. Unusual ? We know rve are !

But CALIFORNIA LUMBER MERCHANT readers may not be aware of the fact, since formal display is ner,v to the building materials industry, that rvindows are proving to be a better investment of advertising dollars rvith the public than radio or newspapers. It definitely is INCREASING COUNTER SALES.

At the beginning of the year, after consulting the branch vard managers, and getting a good over-all picture of the months ahead, and having had a meeting with our radio commentator, "Mr. E,d" and I draw up the schedule for the year, allowing each yard two window changes a month.

Our windorvs, first of all, feature a particular item. I try to work in close coordination with the branch yard managers to discover what is important:

Is it a price item? Are we the only ones that carry it? Is it a new or superior item?

Upon that answer I base the main theme of the windows. I draw up sketches about 10 days in advance and lvork out some of the "bugs;" get the copy. to the sign man, and mail

(Continued on Page 44)

"WE CUI PI.YWOOD IO SIZE" soys sign in plywood window disploy ot Pocific 0eoch lumber Co. (rop photo). Power lools ore feqtured in window of Chulo Visto lumber Co. (center). Window of Coronodo Lumber Co. (bofom) pushes points. All siores dre yords of the Western Lumbar Compony, Son Diego

**16

-National Motorist.

A practical philosopher, answering the question as to why so many married women are working these days, says it is to help their husbands pay their income tax.

*8X<

"Money isn't everything," said the kindly philosopher. "No," replied the practical guy, "but it is at least three lengths ahead of whateve*r is running second."

Great advances have been made in plastic surgery, so they say, but no way has yet been found to keep our noses out of other folks'business.

The idea is preva,len. ;.;*;"ut the country that the climate throughout this land is definitely changing. You hear that remark everywhere you go. Lots of folks, trying to explain it, say that the explosion of nuclear bombs is probably back of the whole .1t"1.

Which caused the magazine, "Today's Health," to report that back in the early ages, one caveman said to another: "Say what you will, we never had this crazy weather untii they started using those bows and arrows." And Mr. Stonehatchet was probably just as near right as our moderrr weather

guessers'

The typical American, says a press report, is strictly an optimist. He believes that he can afford anything he can buy on credit. And, since he can buy just about everything on earth that way, b.usiness of all sorts booms.

Heard a political orator]a loJr"rr, give President Eisenhower fits because all of his important positions are not filled with people of great ability, and she pointed out several weak sisters who are in the very high ranks in the administration.

Personally, r agree that so;e l, ,0.'" appointees to high and important positions seem strange and unfitting. But in such cases my mind goes back many years to something I once heard a brilliant lumberman say on that very subject. The speaker was John Henry Kirby, of Houston, one of the brightest men of his day and *generation.

Someone was roundly condemning President Woodrow Wilson for appointing rnen to high position who seemed unfit to wear the robes he placed upon their shoulders. Mr. Kirby spoke up and uttered these, to me, never-to-be-forgotten words: "Remember, Mr. Wilson has only his finite

BY JACK DIONNE

mind to aid him in selecting his helpers, and he has had an army of selections to make.

tF**

"There has lived on this ealrth only one Man of Infinite Mind, and this Man selected just twelve men to aid Him, yet in spite of His Immortal intelligence, one-fourth of His selections failed Him. Thomas doubted Him; Peter repudiated Him, and Judas betrayed Him. So we should not expect too much of mortal mer1." Think that over, friends.

The late Carl Crow ., J"..L"J, a fifelong friend of mine, could flare up on occasion and throw verbal spitballs that fairly sizzled. It was back about 1925 that Carl wrote the following paragraph in his "Lumber Digest" (still published by his widow, Dorothy). "Late in the afternoon of the Sixth Day," wrote Carl, "When the Creator had made all good things there was still some dirty work to do, so He made the beasts and the reptiles a,nd poisonous insects. When He had finished He had some scraps left that were too bad to be put into the rattlesnake, the hyena, the scorpion, and the skunk. So He put all these together, covered it with meanness, wrapped it in selfishness, marked it with a yellow streak, and so produced the chuckling sap who darts into a parking space while the car ahead is preparing to back in." Not hard to guess what had recently happened to Carl, is it?

rt isn't everyone "rh" t;"; tlat ttis great and glorious country is setting a shining mark for all future ages to admire. Newsweek reports on a speech recently made to a New York audience by a Ca,lifornia literary professor at USC named Dr. Frank Baxter who said: "If would be difficult to maintain that our rich potential America has produced a great culture; only an idiot can pretend that America is literate."

Them's harsh word", "iorirol. Yet I should fea,r down cieep in my heart to attempt to disprove the truth of his remarks. I would simply point to one thing in defense of his opinion, that thing being the character and class of our award-winning books of recent years. Trash-tiresome and witless trash, I call them. I,n most of the award-winning literature we are producing, the covers of the books are too far apart; they should be glued together. ***

Someone wrote on Washington's recent birthday that they used to brag about George throwing a silver dollar across the Potomac; when we have arrived at a time when we throw billions of them across both oceans. tr*{<

One of the world's grea,t advertising and publicity men

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$2OO Million lmprovemenls

Ifomeowners in Los Angeles spend $200 million annually on home improvements and will top that in 1956, the Gas Appliance Manufacturers Assn. reports. The L. A. County expenditures are estimated at more than $500 million.

made a speech.recently on the subject of advertising, and uttered some terse thoughts that every thinking man should be interested in. He said: "I've never seen a piece of copy yet that I couldn't improve with a pair of scissors." Also: "I'm a great believer in women in our business. The three things most needed for success in the advertising business are a good secretary, a good doctor, and a good lawyer." Tlre speaker was Bruce Barton of New York, distinguished publicity man and splendid citizen who exemplifies everything that the*U.S. loves in a man.

The farm problem is second to none in this country today. But the farrner they speak of now is the top subsidy man of this world, not the old boy who used to rise at dawn and pull a line over the back of a hay burner until the dewey eve. No, this is a far differe"j *:t.

Bill Cunningham, Boston columnist and powerful TV speaker, says that diplomacy today is not like diplomacy in the old days whqn it simply meant to say, "Nice doggie, nice doggie," until..y.ou could find a club. Diplomacy has changed, too.

Someone has said that world conditions today look very much like a rat race, and it looks like the rats are winning out. But I continue to believe that pure and unadulterated Americanism without foreign isms can and will wipe out all red threats. When you face such a machine, you fa,ce one that is making a million revolutions a minute and hasn't even called up its reserves*yet. *

The tense situation in the Middle East makes all the headlines. The story goes that when the last fight took place in the region, the Arabs lost fifty camels and the Israelites lost ten Cadillacs and a Thunderbird.

Hqmmond Ncrmes Hormuth to New Yord; Bngous R.oised qt Son Fernqndo

William H. Hormuth, manager of Hammond Lumber Company at San Fernando, has been named to manage the company's nerv yard now uncler construction at West Santa Ana. After serving three years in the Air Corps, Ho?muth joined Hammond at San Fernando in 1947. He r'vas made manager there in 1952. A former Summer League baseball player, he rvas active in American Legion-sponsored boys bascball in San Fernando, rvhere he rvas a member of the Lions Club.

Harlan Bagaus rvill replace Hormuth as manager at San Fernando April 1. First employed by Harnmond in 1934, Bagaus left the ,company in 1942 and later managed the Cronin Lumber Company yard in Van Nuys. He returned to llammond at San Fernando in 1952.

'!7e're indepencientl r0(/e think our independence is a business asset. It means that we giui a freedom of choice in buying the 6nest available materials for each job, without any pressure from the big wheels. Of course, we're not soft-pedalling any of our top suppliers, our good mill sources or any of our good friends in the industry . . . but we're not giving any free rides either. Being independent not owned by some manufacturer we have freedom of choice in buying and selling. You have freedom of choice in buvine here. Your needs. olus ou choice buying needs, plus our chorce rn Duyrng nere. rouf neeos, Prus ouf unbiased selling, gives you the best. Our independence is your assurance of quality here's an asset you can measure on your cost sheets.

FAST SERVICE ON: The best in hardwood and softwood plywoods Simpson decorative Acoustical tile and insulating board Formica

Masonite Brand Products.

Iifornia

955 South Alameda Street Los Angeles, California TRinity 00i7

MrMsrn or NarroNar Prvwooo DrsrRrBUToRs AssocrarroN

It takes two for a tandem but we pedal all alone . .

TF TT'S ROCKPORT YOU KIIOW IT'S RTGHT

Our deqler friends qre the "Whoos-Hoo" ol lumber merchonis-best in fhe business. They know, iheir frode knows ond we know thot Rockport Redwood is olwoys right-olwoys well up to grsde. Dependoble quolity. And norhing surpqsses Rockport's Certified Dry Redwood Bevel Siding qnd Finish.

Rounds Lumber Company is ercfusive distributor for Rockporf Redwood cnd sofes ogenl for olfrer leoding Redwood rnills. Rounds olso represents producers of lop quality Douglas Fir, White Fit, Ponderosa Pine and Sugar Pine.

ROU]IDS lUftTBER COMPANY

PROOACTOF ROCKPORT REOWooo Co.

Ycrrd Mcrkes Fencing Eosy for rhe Do-h-Yourselfer

Hillsdqle Builders Supply Sells 5oo/o of Fencing Volume to Shoulder Trode

The terrific building boom in the San Francisco Peninsula has also created several by-products. One of the biggest of these new markets is fencing. As elsewhere in the country, subdivision living has left a little to be desired in

the rvay of privacy for the honteolvner. Fcncing has lteen the ans'n'er to the problem but a type of fencing that has some style and enhances the property.

Herb Crar'vford, aggressive manager of Hillsdale Builders Supply Cornpany in San Nfateo (CLM, 7/15/55), is really (Continued on Page 54)

BUITDITfi ilIATTBIAT$ HAADOUABTTBS:

For nqtionally adverlised producls mqnufqctured by:

o Bowers Mqnufqcturing Co.

. Gelolex Corporotion

. Golorodo Fuel & lron Corp.

. Heolilqlor, Inc.

o Henry Aspholr Compony

. Kqiser Aluminum

o Keyslone Steel & Wire Co.

a a

Mqsonile Corporotion

Nqtionol Gypsum Compony

(Wesco Products)

Protection Producls

Richkrofi Compony

Tension-Tire Window Screen Co.

U. S. Gypsum Compony

Wood Conversion Gompony

Yes. the H-E Man is on the mov to larger, more convenient, and better quarters in the Russ Building, San Francisco. The H-E Man is, of course, the symbol of Holmes Eureka Lumber Company and its quality Redwood products.

From these new quartets Blanche Schaefer and her sales stafi will sell H-E Brind Redwood in Northern California.

Ken Conwav and Tack Campbell will continue to serve Southern California from 772 Architects Building, Los Angeles. Telephone MUtual 9181. Teletype LA 441.

EUREKA LUMBER COMPANY

Manufacturers

ilV 4ornaik Stnlul

Bf /e Sawee

"Ag. not guaranteed---Somc I have told lor 20 years---Some Less

Advice to o Singer

Famous musicians are often called upon by friends to listen to and pass upon the singing abilities of a6piring newcomers in the music field.

A great tenor was asked by a close friend to give a certain young amateur a hearing; he understood the boy was good, and that he had developed his great voice by singing in the bath.

l.C.C. Increqses Freighf R.ote

The Interstate Commerce Commission grantecl a 6/c increase \,Iarch 2 in all basic freight rates with certain exceptions, including a maximum of 6 cents per 100 pouncls for lurlber anrl articles listed in tariffs taking lumber rates, anrl 7 cents for 100 pounds for building lr,oodwork and millwork. The rrew rates u,ent into effect \Iarch 7. The railroads had filed tariffs prr_rvicling for an increase of 7/, across-the-board. The Cornmission found such tariffs \.\'ere not just anrl reasonable, but founcl that because of increased operating costs some increases were just ancl reasonable as set out in the order.

So the great man agreed for friendship's sake to listen to the young man, and gave him a thoughtful audition.

Afterward the friend through whose influence the audition was arranged, called to get the verdict. Said the caustic tenor:

"Your young friend should bathe more."

Februory Building $58p3e ,621

Februarl' construction in I-os Angeles city and countv totaled $58,33'1,{121. The city's figure of $31,354,36O compares with $30,855,226 valuation in February 195.5. The county's2937 pennits added up to $26,980,261 , a substarrtial ir.rcrease over any other February.

The city's 195(r building to date this year is already more tharr $6 million o\rer the like 1955 period-$7l ,151,104 against $65.119,387. The city's 4460 pernrits included 1851 housing units. In the county, tract housing accounterl for 59/, oI the neu' du-elling units.

SENERAL OFFICE

Dennison

IEIEPHONE:

FAIRHURST MILLS al,opt ]IEW GRADE ]IAM ES tr.

Dealer

Ask for the new grode morks on your lumber. Your cuslomers will hove more confidence in lhem.

o greoter morketing focility

. dependoble grodes

. developmenl of wider mqrkels

. greqter utilizqtion of our nqturql forests

Black Cats n'ho failed to attend the big Leap Year dinnerdance held at the Clock Country Club in Wliittier, California, February 24, missed one of the rnost outstanding social events ever held by the Southern California fraternal order of lumbermen.

More than 150 Hoo-Hoo Club 2 members, their r,vives and friends, enjoyed an evening of outstanding fun, frolic and dancing until the early hours of Saturday morning. Each lady was presented rvith a beautiful door prize-the cuisine was excellent and the gala a{fair u,as held in an atmosphere of ultra modern decor. The nerv country ciub facilities and music were more than excellent for this annual affair.

Harry Boand, vice-president of the Los Angeles Hoo-Hoo Club 2, and Freeman Campbell, chairman of the entertainment committee, rn'ere official hosts for the evening and everybody, including the Hoo-Hoo-Ettes, had a real "ball."

Mr. and Mrs. Carl Gavotto and Nf r. and Mrs. Clif Roberts, prominent lumber folks from the San Diego club, u'ere guests of Don Bufkin of Hobbs Wall Lumber Co., and Mrs. Bufkin. Members throughout the Southland rvere in attendance and next year YOU shouldn't be disappointed by failing to bring the little lady to this annual social event.

Hoo-Hoo Educqtionol Commiftee Meets to Formulote Plqns

Los Angeles Hoo-Hoo Club 2 members, including Orrie Hamilton, Jim Forgie and Don Braley, met last month with Stark Sor'r,ers, deputy state Snark for Southern Cali-

los Angeles Hoo-Hoo Leop Yeqr

Dinner-Donce Whopping Success

fornia, and Doctor Wendell Close, of Riverside Junior College, to set up an extensive education program to lte starterl early this fall by the Los Angeles club. The meeting was held in Covina to discuss this activity rvith Doctor Close, who has been identified rvith the Riverside Hoo-Hoo Club educational project, rvhich has enjoyecl considerable success since it started in January. With the guidance of Jim Forgie, and the cooperation of the Southern California Retail Lumber Association through Orrie Hamiltor,, it is expected registration rvill start next month to enroll Los Angeles members for a comprel'rensive session to be sponsored jointly by the club and the SCRLA.

Hoo-Hoo club members r,vho are interested in these lumber education corlrses are urged to contact Don Braley, U. S. Plyrvood Corp., Los Angeles; Jim Forfie, of Robert S. Osgood Lurnber, Los Angeles, or Orrie Hamilton, vicepresident and general manager of the Southern California Retail Lumber Association. Every phase of lumlter production, grading, remanufacture and marketir-rg u'ill be covered by competent instructors identified rvith the industry and adult education.

(News of otlter HOO-HOO Activity on Page 48)

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The Lumber Merchants Association's Estimatir-rg Course was conducted in San Francisco, March 12 through 16. Twenty-four members or their employes ivho attended the '56 Course can attest to the continued success and high standards of these association activities.

John Hudson o{ the Merner f-umber Company, palo Alto, and author of a building material estimating correspondence course, conducted the sessions on lllue Print Reading, Construction and l-umlter Estimating. IJpon completion of the course, each one in attendance received all of the printed material and training aids of Fludson's course for their future use in furthering their estimating ability and for use in training programs among their fellorv company employes.

Additional subjects u'ere discussed in detail by specialists and included : Concrete E,stimating by J. E,. Jellick, Portland Cement Information Bureau; Gypsum Products, Frank I-eahy, U. S. Gypsum Company: Masonry Estimating, R. W. Harrington, Clay Brick & Tile Association; Millwork Estimating, Les Harter, Woodwork Institute of California; Hardware Estinrating, I','an N{acWhinney, Garehime & Boone; Truss Construction, W. D. E,pperson, Timber Engineering Co. of California; FHA Construction Financing, J. P. Wasserburger, Federal Housing Administration, and Pole Frame Construction, Jack Long, Kaiser Company, and Jerry O'Brien, J. FI. Baxter & Company.

A- .NAC The

On the field trip the group visited l)ave Wight, president of O'Neill Lumber Company. Sar.r Carlos, rvho-along n'ith his aides, Rudy Nfelesky and Ed Robinson, displal'ed and explained every detail of their pre-cutting operatior.r. They detailed every phase of their business, experience and procedure to the visiting lumbermen.

In addition to the inspection of the O'Neill Lunber Conrpany facilities, Dave \\right arranged for the group to r-isit several tracts in the area so that nerv and novel ideas in construction and rnaterial uses coulcl be vier,ved first hand. Before the "students" returned to San Francisco via their chartered bus, Dave and Rudy rvere hosts to the group for the serving of refreshments at their lLedrvood City yard.

A pleasant diversion from the u'ork schedule u.as the opportunity for the group to attend the S. l-. Hoo-l{oo Clult's meeting on Tuesday evening ancl the bancluet on Friday evening, at r,vhich Jack Pomeroy presentcd the guest speakers-lerry Donovan, president, and \Valter N'Iails, publicity director, of the nerv San Francisco Seals baseball club.

Those attending the lveek-long' c()rlrse \\:ere: Eugene Bell, Ckrvis Lumber Company, Clor-is; Nathan Cushard, Clrase Lumber Ciompany, San Jose; Larry Derr and Walt Robinson, J. M. Derr l-umber Companr', Illk Grove; Robert Fargo, Los llanos l-umber & Sales Compar-ry; 'Warren Hamilton and Don Upton, American Lumber Company, Modesto; J. \/\/. Holt, Bengston-Holt Lumber Companr-. Fresno; Roy Johnson, Santa Cruz Lumber Company; Norman Klehm, Builders Supply, Paradise; Richard Lang, Yosemite tsuilders Supply. Merced; Howard Mackechnie, Willard I-umber Company, Fresno; Robert Maize, E. H. Maize & Son, Willits; Donald McCann, Homer T. Ha1'u'ard I-umber Company, Watsonr,ille; Ralph Navarro, Yosemite Builders Supply, I\{erced; William Oberholser, Iracific Coast Lumber Company, San l.uis Obispo; Edwin Perkins and Charles Smith, Brev-Wright I-umber Company, l'orterville ; Delbert Quiram, I:)orterville I-umber Companv ; E. G. Robinson, O'Neill I-umber Con-rpany, San Carlos; Armin Speckert, Speckert Lumber Cornpany, Nlarysville; Leroy Ward, Home Lumber Compzrnv. Turlock. and Frank Winton, Davis I-umber C-'ompan_v. I)avis. Calif.

The Estimating Course rvas uncler the superr-ision and guidance of Don Wilson of the I-tfA stal}.

Neu, meml>ers rvelcom* t,.- the association by Presiclent Charles Shepard are Los Banos l-umber and Sales Company in Los Banos, managed b1' Robert Fargo; arrd Associate MemberWood Conr.ersiorr Company i John Godley, district *ur"*...*

* *

A neu' type of group insurance coverage has beer-r marlc zrvailable to all members of the I-umbcr N[erchants Ass,rciation, it r,r'as announced by Jack F. I,rrn-rero1., execntir.c vice-president. The coverage is all-risl< ir-rsurarrce for urr-

IMANC DEATERS crrivo by chortered bus (top) qr O,Neill lumber Co., Son Corlos, on field rrip to view pro-cutting work and development. Girder qnd foundotion detoils of 9qn Moteo home ore inspected by gioup (lower photo). ldenrified in foreground ore {kneeling) E. C. Robinson. O"N;iil tumber Co.; Virginio Borrctini qnd Paul Merrill (righr), f. J. Culligon Development Co.; D. D. Wighr (srondirg, in 3uir), O,Neili tbr. Cc.

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licensed vehicles or equipment belonging to members and, because it is designed specially for association memlters, it can effect a considerable saving to each dealer. This allrisk insurance covers unlicensed fork lifts, carriers, trucks, cement mixers, tools, etc., against fire, theft, flood, upset, explosion and all other hazards.

The other group insurance programs offered by the LMA are Workmen's Compensation, Accident-Medical-Life and Unemployment Compensation Disability.

IHPAA to Stort Promotion Progrqm; John Osgood Elected Vice-chqirmqn

The annual general meeting of the Imported Har<iwood Plywood Assn. of America .ivas held in San Francisco March 13, rvith members in attendance from all over the country representing a large percqntage of the plywood volume moving in from Japan and other countries. New officers elected \vere: Chairmar,-C.G. Gips, Grace & Co., San Francisco; Vice-chairman-John R. Osgood, Robert S. Osgood Con.rpany, Los Angeles; Secretary-Charles Schmitt, The Beton Company, San Francisco.

Ways and means of implementing the association's aims were discussed. Plans were laid to establish a central office in San Francisco and a program of promotion and advertising has been charted. The IHPAA reaffirmed at the meeting its policy of expansion of the market for imported plywood by conservative methods and with quality and service in which the American buyer can have comDlete confidence.

Rossmon Retoil Employes Get Bonus on $8 Million Volume

Long Beach, Calif.-Climaxing a year that showed a total of more than $8 million in volume, 60 sales and office employes of the Rossman Mill and Lumber Company, Ltd., received profit-sharing bonus checks at their banquet in the Lafayette hotel here last month. Highlighting the evening u,'as receipt of bonus checks amounting to 80/. of personnel's base salaries, a record for the three-yard group, according to VicePresident and General Manager Frank R. Hill, rvith 30/o of the net profit making up the employee participation plan.

From an approximate volume of $1,450,000 in 1946 and a sales and office force of 79, the company grew slowly for the next fiveyears, when the 1951 total sales shou'ed $2,670,000 and the sales-office group had increased to 26. The bonus plan really began to shape up, though, in the past three years, with a 20/o parcel set aside. Then in 1955, the compar-ry, headed by veteran lumbermen Frode B. Kilstofte, president, Frank Hill and Austin Bachelder, secretary for many years, voted to increase the fund to 30/o.

Today the retail yards, located in Long Beach, Wilmington and San Pedro, are planning further expansion, adding new advanced equipment, and recently opened a new accounting office in Wilmington. Among the employes present who have seen the phenomenal growth of the company were Flarvey Terry, Wilmington manager; Francis O'Sullivan, San Pedro manager, and Eugene W. Kellogg, purchasing departrnent head for the three yards-all of them having more than 20 years of continuous service.

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Sleady Growth Through Speciol Service

PROGRAM

39th Annual Convention and Trade Show

Southern California Retail Lumber Association

TUESDAY, APR.II ITTH

Officiating: WAYNE F. MULLIN. President

8:30 A.M.

BOARD OF DIRECTORS BREAKFAST

10:00 A.M.

REGISTRATION, Main Lobby

10:30 A.M.

TRADE SHOW, Embassy and Colonial Rooms

12:15 P.M.

KICK-OFF LUNCHEON, Embassy Room

Presiding: P. J. STILLWELL (Hagnmond Lumber Co., Los Angeles) INVOCATION

..OUR WOOD SUPPLY OF THE FUTURE'' by Dr. FRED E. DICKINSON, Director, Forest Products Laboratory, Richmond, California

..MODERN TRENDS IN MATERIALS HANDLING'' by WILLIAM J. (JAKE) SALMON Building Supply News

..YOUR ASSOCIATION MOVES FORWARD'' by WAYNE F. MULLIN, President (Mullin Lumber Co., Los Angeles)

Award of Attendance Prizes to Ladies and Gentlemen

EQUIPMENT AND PRODUCTS EXHIBIT

Embassy and Colonial Rooms

THE LITTLE THEATRE, Frenchette Room Motion Pictures

7:30 P.M.

OPEN HOUSE_TRADE SHOW

Exhibits will be fully manned by experts to give the dealers, their purchasing agents, their ladies-and invited guests an opportunity to examine and get firsthand information about new and improved products and equipment astute dealers will be using and selling to improve their services to the building public in thE months immediately ahead.

Presiding: STANLEY E. BROWN (Chandler Lumber Co., Van Nuys) REFRESHMENTS

ENTERTAINMENT:

Myron Florenfeatured accordionist with Lawrence Welk Champagne Orchestra

The Del Rubiosthose fabulous triplets

Award of Attendance Prizes to Ladies and Gentlemen

WEDNESDAY. APRIT I8IH

8:00 A.M.

CONFERENCE BREAKFAST

Presiding: REX CLARK (Sun Lumber Co., Wilmington, Calif.; ..WAYS TO CUT THE TAX LOAD''

by N. BRADFORD TRENHAM, Executive VicePresident, California Taxpayers Assn., L. A., Calif.

..HOW TO REDUCE BUILDING COSTS AND INCREASE DEALERS' MARGINS AND PROFITS IN THE CONSTRUCTION INDUSTRY''

by HERBERT MANN, Building Cost Engineer and Consulting ArchitectPasadena

..THE STORY OF NAILS'' by RALPH S. LITTRELL

(Littrell Hardware Lines, Los Angeles, Calif.)

..CAN WE AFFORD TO CONTINUE TO IGNORE PRE-EMPLOYMENT

PHYSICAL EXAMINATION ?'' by CLIFFORD L. GORCE

(Hammond Lumber Co., Los Angeles, Calif.)

10:30 A.M.

EQUIPMENT AND PRODUCTS EXHIBIT

12:15 P.M.

BUSINESS LUNCHEON, Embassy Room

Presiding:

C. GILMORE WARD, Director

(Ward & Harrington Lumber Co., Santa, Ana)

..THE LAW OF SUPPLY AND DEMAND HAS NOT BEEN REPEALED''

by J. HOWARD EDGERTON, President, California Federal Savings & Loan Association, L. A.

2:45 P.M.

EQUIPMENT AND PRODUCTS EXHIBIT

THE LITTLE THEATRE. Frenchette Room

7:30 P.M.

ANNUAL BANQUET

Presiding:

ROBERT R. JAMES (Macco Lumber Co., Paramount, Calif.)

(No Tables May Be Reserved)

Dinner Music

ENTERTAINMENT

IRENE RYAN, Star of Stage, Screen, Radio

BOB DOUGLAS, Singing Star of "Okla,homa!"

WEST & M,AZA, "So This fs Music?"

SHEPPARD BROS., Swiss Bell Ringers

JON & INZA ZERBY, Dance Stylists

PHIL ARDEN, Musical Conductor

Attendance Prizes for the Ladies

THUR,SDAY, APRIL I9TH

8:00 A.M.

EARLY BIRDS BREAKFAST

Presiding:

H. PARK ARNOLD, Director (Fox-Woodsum Lumber Co., Glendale)

HONORING The Active, Associate and Sustaining Members of Southern California Retail Lumber Association who have been continuously enga,ged in the lumber and allied products field forty or more years.

..IS IT POSSIBLE TO MERCHANDISE QUALITY BUILDING MATERIALS IN CAI,IFORNIA AND ARIZONA?''

by JAMES C. O'MALLEY, Secretary and Sales Mgr., The O'Malley Lumber Company, Phoenix, Arizona

(Continued on Page 79)

mbassador Hotel, Los Angeles

Sqnlo Fe lumber Compony R,etiresi Sqnto Fe Lumber,lnc., ls Born

A name synonymous rvith West Coast lumbering for Clair Bldg. lor 27 years and was tl.ren moved to the Drumm the past 50 years became no more on February 20,1956. Street address.

A. J. "Gus" Russell, u'ho had been identified with Santa Over the past ferv years, Santa Fe Lumber Company Fe Lumber Company since the very beginning, and who has been gradually liquidating its holdings and, at the sits among a select feu' at the head table of the West Coast time of its retirement from business, only the u'l.rolesale lumber industry, made the announcement of Santa Fe division remained active. During the latter part of 1954, Lumber Company's retirement from his San Francisco the Geneva Lumber Company mill had been sold to Hamoffices. But at the same time, Mr. Russell also announced mond Lumber Company and, on September l, 1955, the the birth of a nen' rvholesale lumber company Santa Santa Fe Lumber Company yards, with the exception of Fe Lumder, Inc., rvl-rich will continue to occupy the same Stockton Lumber Company, Inc., were sold to others. In offices at I Drumm Street, home of Santa Fe Lumber Com- addition, the distribution yard operated for 20 years at pany for the past 20 years. the Port of Stockton was discontinued this January 31.

Originally, u'hen the firm succeeded the Portland Lum- llowever, heading the new Santa Fe Lumber, Inc., operaber Company, it rvas located in San Francisco's old Rialto tion, lve once again find Gus Russell and John C. Saner, Building, which rvas destroyed in the quake and fire of Jr., at the helm. For Mr. Russell, who is secretary, the 1906. Santa Fe was then forced to take temporary quarters new corporation marks the beginning of what he hopes rvill in a stall on Berry street, later moving into the Alpha be another golden jubilee-bound business. Building when it rvas built at the corner of Sacramento Saner, who is president of the new corporation, recently and Drumm Street in San Francisco. The latter building completed his l3th year with Santa F'e Lumber Company. was built by Captain Simpson, who owned a fleet of lumber Prior to joining Santa Fe he l-rad been rvith the Quincrschooners and had a variety of lumber interests along the Lumber Company for six years. West Coast. For three generations the Saner family has been identified Santa Fe offices remained in the Alpha Building for two rvith the lumber business in Louisiana and East Texas. vears until shortly after the St. Clair Building at 16 Cali- It follorved that lohn would literally grow up in the busifornia Street rvas erected; headquarters were then moved ness. Saner spent his early years working at his granclto that point. The firm continued to operate from the St.

(Continued on page 46)

Up-to-dote sorting ond hondling of oll lumber on our chqin qssures uniform loqds in proper width qnd length qt o minimum of cost. This mechonicol operolion soves lime ond lobor for Coosl Kiln cuslomers -especiolly where speed with economy is desired.

Locoled in the heqrt of the Greqler los Angeles Industriol district-Adiocenl lo oll Freewoys

Completely AUTOTIAATIC Stocking ond {ticking soves TIME, TABOR qnd COST. Coosf Kiln is the first lo offer lhis feoture of mechonicql hondling of qll Hqrdwoods qnd Softwoods in Soulhern Coliforniq. fhis precision operolion meons your lumber will be FIATTER ond STRAIGHTER, whelher qir-dried or kiln-dried, when prepored by mochine process.

Copocity over one-million, lhreehundred lhousond boord feet per monlh. Trqined personnel prepqre, hqndle ond supervise oll species of lumber kiln-dried by Coost. Automoiic conlrols ond reversible crosscirculqlion eliminole much of fhe downfoll, worping or twisting when Coost experts prepqre ond dry your lumber. Becquse of these foclors, our insuronce rqles ore lhe lowesl coyerdge in this oreq. All mqteriql dried right-dried on lime.

Trode Journcrls

Honest now-did you ever hear of an editor of a Trade Journal who had really made a fortune at that job?

The man who will devote his time and energy and talent to publishing a trade journal these days, with the constantly increasing costs of paper and ink and labor and the unceasing ebullitions of the markets and the over-night chapges in merchandising policies and all the rest of it, isn't able to give much time to the commercial side of trade journalism.

Ye Ed doesn't cover white paper with black ink or pale pencil just to hold down a job-just to draw a salary or to cash in what is left of the receipts after the bills are paid.

He does it because he feels that he has a real message for his lsadsp5-a message that he has been appointed to deliver-and which he must deliver whether he starves or feeds.

He is doing it because it is his religion; because he believes it is his life's work; because he is convinced what he has to say will be of value to those who will read it. He is constantly in touch with the industry in a,ll parts of the state, the country and the world; he is conversant with the history of the industry and its progress and his position gives him a certain aloofness from the routine of actual business that he gains a clearer conception of the march of events than those who are on the actua,l battle line.

He acts as a clearing house for all of the informationfor a,ll of the new, modern, up-to-the-minute methods of the industry-and this information he passes on at a tiny

fraction of the cost in labor, thought and actua,l money it has been to him.

Necessarily the contents of each issue of the trade journal cover wider ground than is reached by the particular business of each reader-necessarily there will be a great deal of matter in its columns that will affect each reader but incidentally-but in each and every issue-for each and every reader-there is RIPE GRAIN FOR THE GATHERING.

If you should get but ONE good suggestion-if you should receive but ONE good idea-from your trade jourual in the course of a whole year's reading; if during the course of an entire twelve months you should get the germ of a single thought that resulted in improving your business in any way-you will have received a benefit tha,t will well repay all the time and trouble of all the rest of your reading.

In this line alone-in the clearing of ideas of valueyour trade journal merits your consistent and enthusiastic support. It merits your acting as an unofficial subscription agent, for every reader you add to its columns means another possible source from which the editor can draw experiences or ideas to pass on to you.

As an advertising medium, the trade journal concentrates in its pages the business notices of source of supply from which you draw your goods.

As a news medium, it eliminates all matter foreign to (C--ontinued on l'age 69)

Wtr.tt properly kiln dried, redwood has the lowest swelling and shrinkage of commercial woods. But air drying alone cannot be depended upon to reduce moisture content to that "point of no return" which assures permanent dimensional stability. That's why Palco* Architectural Quality Redwood always carries theCertified Dry label, your only assurance of controlled seasoning procedure and moisture content. Pacific's kiln capacity is ample to cure accurately and completely all that part of production which merits the uame Palco* Architectural Quality Redwood.

DEALE RS !

This is one of o series of qdvertisemenls telling the exclusive Polco* Architeclurol Quolity Redwood slory over 2,000,000 limes eoch yeor through the building ond orchitecturol publicotions your cuslomers reod. The bulletin described below is ovoilqble on request, ond is being mode o permonent reference for 18,000 leoding orchilecturol firms through Sweei's Architecturol File. This is porl of o long-ronge progrom to help .you build your Polco* premium quolily morket. r.5o,t

6 Following o period of oir seosoning, redwood on these kiln cors is shown entering one ol 25 modern dry kilns for curing under rigidly conirolled temperoture, humidity ond oir circulotion.

{ C.*it"a Dry Polco* Architecturol Quolity Redwood offers permonent ossuronce of minimum swelling, shrinkoge or other disforlion, even under severe condilions of exposure.

riltD roR THr rREr BullEilN

100 Bush St. Son Froncisco 4 *Trode lr{ork @

PACITIC I.UTBIN COTPAIIY

| 00 Bush St,, Sqn Froncisco 4, Colif. Pleosc rend no, withoui obligolion, the nsw bulletin oullining bosic redwood specificotion dolo, with chorfs showing rfqndord Polco* redwood pollerns, sizei, gfodes ond groins.

Northern Merchants Plan Biggest Convention

April 23-25

Plans and preparations for the 16th annual convention of the Lnmber Nfercl'rants Association are rapidly taking shape, rvith emphasis on "Selling at a Profit," according to Jack Pomeroy, executive vice-president of the Northern California dealers group. The annual meetir-rg of the retail lumber and building material merchants rvill be opened at Rickey's Studio Inn in Palo Alto at noon on Monday, Aprrl 23, by President Charles Shepard of the Friend and Terry Lumber Company, Sacramento. Follor,ving the president's r,r'elcome and the invocation, the delegates will be introduced to Bob Ringer, l'ho is considered one of the most dynamic, effective and entertaining speakers in America today. Ringer's keynote address is called "Operation Sell" and will set the theme for the convention.

Among the other outstanding personalitics to be featured on the program rvill be Al IRoltertson, knorvn as "The Will Rogers of Retailing." Roltertson, a retail dealer from Oklahoma City, presents "Six Ways to Lose Customers

DANT & RUSSELL, lnc.

SAN FRANCISCO. CALIFORNIA

FRESNO OFFICE

P. H. (PAr) TYNAN FRESNO 9-4959

rumBER DrvtstoN

. DOUGTAS FIR

O PONDEROSA PINE

. WESTERN RED CEDAR

. CEDAR SHINGTES

. REDWOOD

.

DOUGI.AS FIR PTYWOOD

. coos BAY

FrR-IEX DTV|S|ON

. FIR.TEX TItE-PIANK.BOARD

.

FIR.TEX ACOUSTICAL TItE

FIR.TEX HARDBOARD

O FIR-TEX ROOFDEK

. FIR.TEX SHEATHING

. DOUGTAS FIR PTYWOOD

HARDBOARD OVERTAY

SACRAfiIENTO OFFICE

HUGH CRABB

GArden 8-0520

ENIRANCE to Rickey's Studio Inn, Polo Alto, where the l6rh onnuol LMANConvention will be held April 23-25, shown top left, obove. One of the Inn's mony fower gordens ond bridge over swqn loke or righr. The twin swimming pools qre shown in lower photo.

and What to Do About It." His message is packecl u'ith ideas and positive steps that retail lumber rnerchauts can take home u'ith them for use in improving their own sales personnel. He combines these ideas .ivith a humor ar-rd rvit that has made hiln an outstanding speakcr ir.r thc ficlcl of retail selling.

"Flclrv to Make Your Entire Organization a Selling C)rganizalion" is the theme to be dertelopcd by Gates Fcrg'uson, director of advertising and merchanclising for thc Celotex Corporation, u'ho has put together the ideas, thoughts, and observations of actual case histories of this subject gathered over a period of years tif closc work and contact l.ith the retail lumber merchants thrciughout the natioir.

Holv retail lumber and builcling matcrial merchants can CASH IN-literally-on Operation Home fmpror.ement rvill be explained by R. V. Blackstock and Norris Nash. Ilob Blackstock is general nlanager of the H. W. Blackstock Lumber Company of Seattle, one of thc leacling rctail lumber and building m:rterial firms in that city. He is also chairman of the Greater Seattle Advisory Committec that made OHI a reality and scorcd the outstancling jolr ir.r the nation as a pilot city.

If retail dealers har.e ar-ry doubts :Lbout tl.rc cffcctivencss of OHI, let Bob Rlackstock tell of l'l,at this irrclustry-n'ide campaign has done for Seattle ar.r<l rvhrit it has <Llrc for his lrusiness. Norris Nash is vice-president of thc l{aiscr Compar,y and presiclent of the Oaklar-rd Cl'ran.rbcr of Conrnrerce. Oakland, too, is a pilot citl'for OIII, rLnd n'hat is bcing <lorre there t'il1 interest every dealer lrccausc it can lrc clone in any city or t()\\'11, regarcllcss of sizc.

Another outstanding feature of the LMA cor.rverrtion n'ill be a session devoted to increased sales through store modernization. Ed Young, sales manager'of Garehime and Boone, u.holesale hardrvare suppliers, rvill be the discussion leader and moderator. N[r. Young has specialized in the past fen' years ir-r lurnber and hardrvitre store layout and remodeling and has had completc cliarge in the moclernizlrtior-r of urany lumber :rnd building n.raterial stores in Northcrn California.

He u'ill sl.rorr' and discttss a scries of colored slides of rccently modernized lumber stores r'vith emphasis on aislc :rrrangement ar-rd traffic routes, interior ancl cxterior lighting arrangements, displays, parking facilities and color harnronies. Colored motion pictures of remodeled or modernized stores in actual operation rvill also be a part of the program.

Of interest to many dealers u'il1 be the 30 murals of s<lure of the most modern lumber stores ir-r the United States. -fhese photograplis, each measuring 3x4-feet, tvere selectecl as among the best frorn the 200 that werc displayed at the 1955 Expositior-r of the National ltetail Lttmber Dealers -\ssocialion in Cleveland last Octolter. The entire collecticln rvill be on display in the Iixecutivc Conference rootn of Itickey's for the three days of the conventirtn. Included in the collection t,ill be photographs r.r[ the strlres of fottr members of the association regardecl as excellent lly the NltLDA. They are the Central Lumlter Company in Hanforcl, Steve Ross; \\rillard Lumber Company in Fresno, Ed Schlotthauer; Nlerner Luurl>er Coml>any in Palo Alto, (Cor-rtinuerl on I'age 52)

DANT & RUSSELL, Inc.

LUMBER DIVISION

DOUGTAS FIR

O REDWOOD

. WESTERN RED CEDAR

O PORT ORFORD CEDAR

O PONDEROSA PINE

. CEDAR SHINGTES

. DOUGLAS FIR PTYWOOD

. COOS BAY HARDBOARD

.

FrR-TEX DrVlSlON

FIR-TEX TITE.PLANK.BOARD

FtR-TEX ACOUSTICAT TITE

FIR.TEX ROOFDEK

. FIR-TEX SHEATHING

. DOUGTAS FIR PTYWOOD

. CORATITE

. JAIOUSIES

O ROOFING

. TEXTOLITE PTASIIC SURFACING

FOR YOUR PROIECTIONCEIi|IENTS!

"BlueJeans..."

This story of the great sarvmill melodrama of the 1880s, as presented by a traveling company in Portland, belongs to Stel'r'art Holbrook. Why he has never include<l it in one of his books I can't imagine.

It happened, according to Hols, in Portland's Marquam Grand theatre, long since razed. It r,vas in a day when pictures of fat burlesque queens were to be found in every package of Sn'eet Caporal cigarettes.

In those days the drama was a thing of flesh and blood, and the blood n'as very red and often florved copiousll'. It rvas the heyday of melodrama, the high noon of "East I-ynne," of "Hazel Kirke" and, among countless others, "Blue Jeans." This u,as the great sa.,vmill drama of the time-the first in rvhich the villain conspired to sarv the trero in half, like a log. And at last the great and moving drama of "Blue Jeans" came to Portland, the city of big sarvmills and a population of mill men rvho knerv their stuff from bullchain to greenchain.

Haywire Plus. ..

The action of the shorv n'ent smoothly forrvard through tu'o acts, at the Marcluam Grand, but there rvas only passive interest in the audience. It u,'as apparent why folks hzrd come that night-it rvas to see the rvidely advertised "Great Sarvmill Scene -Mechanically Perfect in Every l)etail."

And at last rvhen the curtain arose on this scene, the crowd sat up in their seats, ears r,vide, eyes bugging. Then every man's jarvs rvent slack in astonishment, or some: thing mighty like it. There rvere whisperings, next, and ominous mutterings. And no u'onder.

Every step of the Calaveras manufacturing process is under carefiil laboratory control. The uniformity of the resulting high quality prod- uct.is your protection agarnst customer com- plaints. You take no chances with Calaveras Cements!

Orderthese fine cement products today from a single source: Calaveras regular, Calaveras plasfic and Calaveras white.

For the "mastodonic" sarvmill of "Blue Jeans" uras revealed by the searching glare of the footlights to be nothing more or less than a stage r.vhereon rested a very small savvmill carriage made chiefly of No. 4 (Economy) boards, and a pitifully small circular sar,v attachecl to a l'ery lvobbl). f rame.

The sarv n'as turning' so r.noderately that it rvas possible to count the teeth as it turned, and to note they looked right rusty and snaggled. The log on the alleged carriage was no "giant of the forest," as advertised, nor anything like a giant. It was a sickly, puny cull, approximately ten feet long and maybe 12 inches thick at the butt. There were no dogs. The crummv cull log just lay there on whar one man in the audience termed, audibly, "a mess of roller skates." A titter rippled through the theatre.

Nor were there any levers, pedals or pull ropes to be seen. Old sar'r'yers in the crorvd puckered their brorvs. How th'ell could that log be cut r,r'ithout no dogs and no log-turner or carriage controls ? The lads r,vith sar,vdust in their l-rair had never seen the like. A mlld bszz should have u'arned the "Blue Jeans" company that the "salvmill" r,vas in for a "Raus mit 'em !" or ll,orse, from all hands present. Anyhow, the action of the great third act .n'ent forrvard. In due time the handsome blond youth s.ot into the clutches

frtodernfolcl docDrs High-Profih

in the

nDo-h-Yourself'

Field

Modernfold is ready-made to bring more profits to you. Nationally advertised in "Better Homes & Gardens","American Home", "House Beautiful", "Living". and regionally advertised in the West's own "Sunset Magazine".

Modernfold is backed with complete merchandising and promotional aids. Point-of-sale displays, newspaper ad mats, filmed TV spots with your name as sponsor are available.

Cash in on mole "Dolt-Yourself" business NOW. Get all the details on the Modernfold line T0DAY.

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of the mean devil with the silk hat, coaly mustache and riding crop. The luckless hero was tied to the cull on the carriage. The log rolled uneasily. The sarv continued to whirl, even if but moderately fast, and the log moved creepily in the general direction of the sarv. The silk-hatted desperado made one more shrewd-seeming adjustment to a wheel attached to the log-something new in the sawmill line-and laughed a sneering laugh at his brave but helpless victim. "Die like the dog that you are, you-" he began. And then, gentle and kind, but loud and penetrating, a slightly alcoholic voice rose from the audience:

"Set over your blocks, stranger ! You set over your blocks or you won't get NO CLEARS outa that log !"

This technical, professional and brotherly admonition

brought down the house. The Marquam Grand was all but shaken into collapse by the stomps, cheers, yells and catcalls. The manager of the "Blue Jeans" company lost little time in bringing down the curtain on the greatest sawmill drama ever staged.

It goes without saying that "Blue Jeans" was never staged again in Portland, Oregon, the old sawmill torvn.

lncreqse in Frome Consfrucfion

A recent Bureau of Labor Statistics survey shows singlefamily homes of wood frame construction increased 20/o in 1955's first quarter compared with 1954. The average U. S. home, the industry estimates, contains from 1,000 to 2,00O pieces of lumber.

"Then we put the four patented clips on the door jamb, before we prsh the door onto the clips."

"There it took 15 minutes just like the dealer said. Let's go back and get Modernfolds for every room in the house."

"The lilodernfold dool slides onto the track easily, too."

New 1956 Lu-Re-Co Home Designs

Three nen' hclmes have been designed for thc Lumber I)ealers ltesearcl.r Council by nationally knou,n Architects I-. Morgan Yost, George Fred Keck ancl Rertram Weber of Chicago. In engaging these three arctritects to rlesign the 19.5(j Lu-Re-Co homes, it u.as felt by the I-I)I{C that a step \\'as being macle in the forrvard directiorr that vuould actually act as demonstrations for other architects in thc small-house field and encourage them to design homes using the Lu-Re-Co modular principles a-nd adapt these principles to designs that are receiving the greatest atnount of acceptance in their particular locality.

Also, by adding these three new designs, the 950 franchised Lu-Re-Co lumber dealers of the nation will be able to offer a wider selection of homes to their customers.

All three homes u'ere designed 'rvith the family in mind so th:rt livability is one of the keynotes follo.rved throughout. Space utilization is another, and more livable space for the mollev rvhich the consuming public is demanding today. All homes can be built with orrvithout basements.

These plans are available from the Lumber Dealers Research Council's distributor: National I'lan Service, Inc.

THE YOST HOUSE {w-P-t6t

the galley kitchen. makes both of these rooms multi-purpose. For formal dining tl-re living room rvould become a living-dining area. For the familv, the dining facilities could be utilized in the family room. Both areas features large glass areas that open up on terraces to create a nr()re spaciorls livable feeling n'ithin the house. Outside storage is 1>rovided at the end of the carport n'hich also:rcts as ir priv:rcy screen for the area opening off of the familv room.

Note the comyractness of this plan and the space utilization in the bedroon'r section of tl.re house. Hall sllace is held to a minimum. The house features tn,o frrll ltaths u'ith anrl>le closet space to serve the ltedrooms.

One other feature that is outstancling and designed into the house by Mr. Yost is the openness betn'een the living room ancl the family room. u'hich, in essence, u'ith the location of

About the Architects:

L. Nftrrgan Yost, partuer. Yost & Taylor, Architects and Engineers. N{r. Yost is a member of the Americ:rn Ir-rstitrlte of Architects ancl rvas elevated to Fellon.ship in 1952 in recognition of excellence in architectrlra.l design. N[r. Yost is presently serving as chairman of the National A.i.A. Comnrittee on the Home Building Inclustry, irnd or1 the Industry Advisory committee of thc Federal l{ousing Administration. N1any large orgar-rizatior-rs such :rs Cr:rnc, Bendix, U. S. Gypsum and \\'est Coast l-umbermen's Association retain the firm of Yost & Taylor :rs consultants for development and research rr'ork in the hor.r.rc building field.

[ ----'-3t8319--a FAM|LYRooMI I i i I rr-e"xre'-ro"ili ii

KITCHEN lO'-O r8'-O'

CAR PORT l0'-8"x2Or0" ';

Itbactirc TERMS rhen dcsircd

Stcrrt on New Ambrose Yqrd

Santa Barbara.-Work is underway on Fairvier'v avenue in Goleta on the new lumberyard, building supplies and hardware store for Ambrose Mill and Lumber C<t. The site is next to the S. P. right-of-way, around the corner from the present Ambrose yard on Hollister avenue. R. T. Ambrose, president, said the nerv facilities rvill provide a modern retail outlet for the growth of the Goleta area in its 200foot frontage in a 36x80 building u'ith ample parking. A full-scale planing mill is planned later.

Ambrose also operates a yard in Buellton plus the n-rain vard and offices here. Operations n'ill cor-rtinue at the present Goleta location, rvhich lr'as sold to Earl Hayr,vard for $45,000 ancl then leased back for a year, until the ue'n' sitc is completed.

SCRTA Welcomes New Members

The Southern California Retail Lumber Assn. has recently enrolled several new active and associate members. Orrie W. Hamilton has enrolled the National Lumber Co., National 'City-George V. Johnson, president, as an active. C. Dungan Gibson has enrollecl Arrowhead Lumber Co., San BernardinoGeorge W. Gibson, president, as an associate member. Also as an associate member, Orrie Hamilton has enrolled the Robert H. Braun Co., Los Angeles-Robert H. Braun, president. As tlvo more associate members, SCRLA President Wayne F. Mullin enrolled Brown Timber Co., Beverly Hills-Clay Brown, president; and Orrie Hamilton enrolled National Paint ct Varnish Co., Los Angeles-Melvin Spellens, general manager.

WE MAINTAIN

The Largest and Most Yaried Stocks of PLYWO0D in this Area

COMPEI'TIVELY PR'CED

Whofesole Dislributor ol

HARDWOOD qnd SOFTWOOD PTYWOOD

SOFTWOOD qnd HARDWOOD MOIDINGS

HARDWOOD TUMBER tlnd PANELING for

RETAII YARDS ond INDUSTRIALS o

Feoluring

O PEttA WOOD FOTDING DOORS

O CURTITION FOTDING DOORS

O SCENERAMIC ALUMINUM SLIDING

GIASS DOORS

O AER.IITE STEET SLIDING GLASS DOORS

Willis R. Hones' Monoger

Bruce Cromer, Assistonl Mgr. Glenn Contrell' Sqles

W?lt.

14923 Oxnqrd Boulevcrrd

Von Nuys' Cqlifornicl

"In The Hesrt of Son Fernqndo Volley"

Here's How to Mqke r- clnd Sctye -- Money wifh Your own Mqtericrls Hondling Equipmenr

Latest labor-saving methods of unloading and handling gypsum board, lath and plaster n'ere demonstrated b1' the Gypsum Association as a feature of the Materials Handling clinic of the most recent National Retail Lumber Dealers Association 13uilding Products Exposition in Cleveland.

Using the railroad siding and dock area adjoining the exposition hall, up-to-date lift trucks perforn.red a number of varied operations u.hich n'ere designed to accluaint dealers lvith the most efficient methocls ancl ecluipment for the mechanical handling of building materials.

Three different operational methods highlighted the gypsum demonstrations. These include: hand truck and fork lift truck unloading of gypsum lath, and the palletizing of gypsum plaster for mechanical unloading frorrr a singledoor boxcar; tl.re use of easy-entry plates for fork lift unloading gypsum ltoard from a bulk-headed flat car, and the mechanical unloading of lor-rg length gypsum board from a double-door boxcar.

All cars used in the unloading operations were actual shipments and were loaded according to methods used in typical dealer orders.

In the first demonstration, hand lift trucks partially unload a mixed shipment of 15 tons of gypsum plaster, in multiwall plaster bags, and 6@ bundles of.16" by 48,, lath. The 30-minute demonstration, in which one-half of the 60,000 pound load lvas unloaded with less than three man-hours of work time required, illustrated the time-saving benefit of the unloading method. In more conventional handunloading operations, a comparable job might require up to 24 man-hours of work.

A standard hand truck rvas used for unloading approxirrrately l0 stacks ol 16" x 48" lath from the doorway of the car. After these had been removed, the plaster bags, u,.hicir had been loaded along opposite sides of the car, were placecl by hand on rvooden pallets and removed by lift truck to thc storage area. Bags n'ere stacked 30 to a pallet, five bags per layer, six high, placed in a ror.v pattern u'ith alternate layer criss-crossed for greater stability.

After the center area of the car had been cleared of lath and plaster, a lift truck entered and removecl 4, by 4, crossstacked lath units r,vhich u'ere located in the end sections.

Lift trucks used in both operations rvere gasoline powered 5,000 pound capacity at 21" load center, rvith the side shifts for maneuvering large sections of material through the 6foot doorrvay, and for freeing loads fron.r adjoining piles n.ithout danger of upset or collision.

Although a single-door boxcar rvas used in the demonstration, Gypsum Association representatives expressed the hope that more desirable double-door cars rvould soon be available in larger numbers.

In another demonstration, the effectiveness of the easyentry plate method for unloading and stacking gypsulll board r,vas clearly shotvn. Easy-entry plates lvere inserted between sections of gypsurtr u'all board loaded on a bulkheaded flat car. The forks of the lift truck rvere then able to slide between the easy-entry plates and the boards without damaging the load. The stack rvas then lifted and neatly placed in the desired location.

The average time required to unload a 90,000-pound load by this anethod is three man-hours, as compared to 36 man-hours by hand unloading.

A hand truck is used (lcfi) ro unlood 16"x48" lorh from the c€nler seclion of the cor. After the centcr orco hos bcen cleored of lath ond ploster (righr), rhe lift rruck enters ond eosily corries oul o lood ond proceeds to lha wolehou3e qteo

UNIOADING GYPSUM IAIH-

UNLOADING GYPSUM PI.ASTER (left)-Plasre? bogs orc stockcd by hond (lefr) on wooden pollcr which hos becn plcced in doorwoy of boxcor; o 5,000-lb. lifi rruck lhen removcs lhc looded poller (ccnter); simulot. ing :tccked pollets in o wor!hou:c (righr)

UNIOAD]NG GYPSU'IA WAII,. BOAXD (right) * A 90.00G1b. shipment of gyprum boord on o bulk-heoded fiotcqr (lefi) orrivec ot fhe dock oreo; ecsycnhy plofes ore inseded beiween unils of gypsum boord (righr), permiring forks of lift truck to slip between lhe units ond remove lhem from lhe car

During the demonstration, the Gypsum Association stressed the necessity of maintaining standard load heiglits of materials shipped on flat cars. Level loading is required for hea'i'y loading. Thus the association recommends slab heights of 60", either 60 bundles on a tf" basis, or 80 bundles on a 3/8" basis.

In another phase of the flat car clemonstration, dealers were shorvn hou' a ferv bundles can be removed from large stacks of gypsum boards for order picking by the use of rvedge blocks. The rvedges, 5" wide. 16" long an<l fully tapered on both sides from 1 5/8" to zero, \\rere casily inserted betr,veen the stacked boards. Easy-entry plates were then placed in position and lift equipment removed the smaller unit.

Wedges can also be used rvithout easy-entry plates-as demonstrated-by placing them into position and having them driven betu'een the bundles by the forks of the trucks.

A third unloading operation l,vas the mechanical unloading of long-length gypsum board from a double-door box-

For this operation, a 5,000-pound on 24" center lift truck \vas used. By utilizing its side-shifter, the lift truck was able to free the first stack ol 12" material from the adjoining piles and ease the 5,000-pound load through the l4-foot dooru'ay. The stacks placed in the center of the car were removed first to permit the lift-truck to enter the car and remove the cross-piles in the end sectiohs.

The labor and money-saving materials handling methods as demonstrated in Cleveland are a part of the Gypsum Association's program to develop increasingly efficient unloading procedures, which will mean greater profits to dealers through lorver handling costs.

Co-chairmen of the gypsum demonstration committee rvere Lloyd H. Yeager, general manager of the Gypsum Association, and F. C. Dansereau, National Gypsum Company. Special sub-committee members included H. E. Hart, Celotex Corporation; J. B. Roberts, U. S. Gypsum Co., and A. H. Tenelshof, Certair-r-Teed Products Corp.

'Wedge-and-Entry'

Method Recommended

The nation's gypsum producers, r,vho pioneered the system of unit loading in the building industry, announce that they are nou' strong'ly recommending the "rvedge-and-entry plate method" for mechanical handling of wallboard and similar products.

STEP ONE: Wedge blocks ore puthed between bundles seporcting 3tdck into smcller unils; light coating of wox or 3oqp will focilirqre entry. STEP fWO: Eosy-entry plotes cre ploced in position; upper plote should extend qbout 3 in. owoy from slock to permit fork-lruck operator lo come up under rhe lip before inseriing blades between units. SIEP THREE: Blodes of lift truck qre forced belween plotes ond smoller unit removed ..E SY.ENTRY PLATE''

The suggested method, developed by the gypsum industry, calls for using lvedge blocks to separate stacks of boards into smaller units, and metal plates to facilitate insertion of the forks of the unloader between the units.

Lloyd H. Yeager, general manager of the Gypsum Association, said the recommendation is "the result of considerable study by the association's materiais-handling committee," and that "this relatively new technique should do much to improve the mechanical unloading, warehousing and handling of u'allboard and other items by the dealers."

Though the l'edge blocks and "easy-entry plates" cost very little to make and are simple to use, the dealer, according to Yeager, l'ill find that the \^'edge-and-plate system offers many advantages.

1. Increases utility of fork-lift equipment. With this system, lift trucks with a capacity of 2,000 pounds and up

can be employed. Chisel-type full-taperecl forks are recommended.

2. Simplifies order picking in the warehouse or yard. Regardless of the size unit ir, rvhich the material lvas received, the dealer can maintain standard storage patterns. The rvedge-and-plate method permits order filling of any quantity of material.

3. Can also be used on other types of sheet building material.

4. Cuts lift truck travel between storage and loading points approximately 500/6. Specific quantities of gypsunr board can be picked up, using tl.re rvedge-and-plate method,

lW0

and carried to the point of loading by the liit truck n'ithout any further travel time.

5. Enables dealer to load delivery trucks mechanically and faster. Divider strips placed on the bed of the deliverltruck enable the lift-truck operatcir to deposit his load, 'rvithdralv the forks, and move right on tc another job.

6. Minimizes damage of the gypsum boa,rd edges. The tapered edges of the rvedge cleanly split the stack at the desired point, and the plates prevent the truck f<trks fronr scuffing any portion of the boarcl u'hile l>eing loadetl or unloaded.

7. Reduces required dunnage up to 75()b. ()rdinarill- 3 to -l

0AillfY IEADERS every store needs

The Originol Crystol Cleqr Plostic Spor-All purpose noturol finish in gloss or semi-gloss. Beoutiffes ond protects inside ond outside.

Perfecied REDWOOD FINISH-Now fortified with oddiiion of SRO-l0l for greoter durobility. Also mqde in cleqr qnd colored.

These Redwood Finishes ore best by fest. Contoins no Rosin. Mqde exclusively of heqt lreoted oils.

Buy dlrect ond sove on our comptefe fine of Quallty Palnts, E onefs and Srppfies

inches of dunnage dividers are requirecl for fork entry due tt-r the thickness of the forks. With the wedge and plate method, no diviclers are required except on the floor, thus there is less cleanup time required and the clealer is spared possible extra hauling charges.

8. Makes inventory taking easier. Since this method nrakes possibie uniform storage patterns u,ithout divider strips throughout the rvarehouse, inr-entories can lte taken iry merely measuring the height of the stocks.

Hou, to make the use of the rvedges and plates is sh<.rrvn in the accompanying illustrations. Tl-re wedges, rvhich the dealer can pr<iduce in his orvn shop. should be made from

oak, birch or other hardrvood. The plates, rvhich can be easily produced by most steel fabricating shops for about $1.25 to $2.00 each, are made from 10-gauge steel. A set of four plates is recluired per unit of rvallboard.

Februory Housing Storrs-78,OOO

The preliminary estimate of 78,000 nerv nonfarn"r dwelling units started in February is 11,900 units less than February last year. 1,200 units 'ivere public housing. A downward revision in the November figures brought the total prelinrinary estimated starts for 1955 dorvn to 1,327,9O0. This is 107.500 more than in 1954.

Plrlnnini snd t'Doing" Jor Tomorrow

Keeping up with the burgeoning western building industry takes a lot of high powered action .. and a heap of planning, too! For after today's emergency is past comes tomorrou!

I7inton Lumber is manufactured bv sawmill people who know their business.'Their modern, capably-manned mills, reflect their great perconal interett in the high quality of the product they manufacture. \$Tinton Lumber is as good as today's machinery and "Know how" can make it !

Services like WIN-MIX (Mixed Carload Shipments) and VIN-DRI (high quality dry lumber priced competitively) are typical of the ways in which S7inton is planning and doing for tomorrow today!

Your friendly STintonman will be glad to give you full particulars. Write or phone todav.

Sliding G/oss Door und Window lndustry Expects $50,000,000 Year in 1956

(Es pecially lVritten for The CALIFORNIA LUMBER MERCHANT)

The outdoor-indoor trend of living during the past decade has been responsible for a flourishing nerv industry-sliding glass doors and rvindorvs.

\\,'hile this innovation is being specified in a large percentage of nerv home construction, thousands of homeorvners rvho are remodeling are seeing their patios and scenic vistas for the first time from the inside looking out.

Figures released by the Sliding Glass Door and Window Institute, Los Angeles, disclose that the national industry reached a gross of $25,000,0O0 in 1955, and the expectation for 1956 is double that amount.

This is based on the estimate that from one to one-anda-half million new homes u'ill be built in the United Srates this year, and that a large percentage of tl-ris neu'constructior-r will contain one or more sliding glass doors.

Hou'ever, that is only one segment of n'hat u,ill happen cluring 1956. Home remodeling is increasing daily rvith

these jobs almost as nunlerous as new installations. Any home constructed from 1940 through the end of World War II is ready for modernization, and a sliding glass rloor has proven indispensible in these improvements.

In fact, the remodeling phase has grorvn to the extent that it has brought about the formation of remodeling corrstruction companies. Separate crews knock out u,-al1s, install the door, patch the plaster and rvoodn'ork, and refinish u'ithin a day's time u'ith the exception of the final touchup 'rvork.

Much of the remodeling is donc on srnall homes, and it is a revelation to see what happens "before and after." The conventional installation is betrveen the living roorn and patio, and converts the patio into an "outdoor roonl." The doors provide a feeling of spaciottsness to the intcrior and, figuratively, the dimensions of the living roorn take on the additional footage of the patio or outdoor area. Full-length pull draperies or hinged, incloor movable shrttters provide complete privacy'ivhen desired.

Architects and contractors have utilized sliding elass

VAN NUYS FIRM (top) uses sliding gloss doors for decor, lighr, eosy cccess; REI/IODEIED OPEN PORCH at Beverly Hills residence; sliding-door anrry (bonom)

HERBERT SHUlt, l€ft, newly elacted presideni of Sliding Gloss Door ond Window lnstitute, congrctuloted by Chorles Morearty, outgoing president. sr 1956 inrfollorion

1956 OFFICERS of rhe vice-president; Fronk B. Spence, recrelory, ond l9 Southern Colifornio

SGD&WI (lefr ro right) ore Williom Wotkins. honorory Miller, vie-presidenl; Herbert 5hull, president; Murrell Lsuro Bourlond, freosurer. The Institute now comprises monufoduring firms

doors as openings from every room in the house, including dens, bedrooms, kitchens and from batl-rrooms to sun decks

Although ner.r, residential constrrrction and remodeling lrill alrvays be the biggest factor in the industry, strides in the commercial field are steadily closing the gap. Architects are designing large hotels and apartments to inclucle large numbers of doors. Modern motels across the nation feature them. Las Vegas, noted for another :rctivity, is lr virtual city of glass. Other types of commercial installation includc hospitals, schools, office buildings, c()untry clubs and churches.

The nse of sliding glass doors originaterl in Southern California, rvhere temperatures are comparatively eveu thc vear round. Ilut, through improt emerrts in manufacturing and the perfection of double-glazing to .rvithstand both heat and cold, sliding glass doors are no\\r standardized for all parts of the corrntry. In the Neu' England states, for exatnple, owners of traditional Colonial homes have installed the doors leading t<t 1>atios and their heated srn'imming.pools.

With the amazing gror.vth of the industry since the rvar, it follou'ed that numerorls collrpanies would be establishecl in the Southern California area. ]irom a handful of em-

40 firms now actually engaged ir-r manufacturing.

With these rapid business strides, many company executives favored the fornration of an Institute for members to meet and discuss their general problents.

-Ihe Sliding Glass Door and Windorv Institute \,vas formally organized in 1954 n'ith Charles Morearty of Vista Sliding

MARII.YN BENE-

DICT

openr c sliding gloss door to enlar o hotel suita frorn o lsnci in lhe new Beverly Hilton Horel in Beverly Hills, Colif., which instolled more thqn 40O such doors in the "house of glass" - lorgest single gloss door instollotion in the counlry

BEFORE (lefi) and AFTER (obove) show rypicol remodeling on modercre-priced home; thir iob would cost from 9300-9350 in Sourhern Cqlifornio, slighrly nore in parts of counfry where double-glozing ir needad to combot weother problem ployes ten years ago, 22,000 persons are l1ow directly connected with designing, manufacturing, distributing and selling of sliding glass doors. They are rvorking for:

Door Company as president; Herbert Shull, Malibu Manufacturing Co., vice president; Frank Moore, Slidevierv

StlDlNG GI,ASS giver piclure vicws of Montcrcy Pork, Colif. (rop phoro); BEI-AIR llVlNG quoiler3 :hown from recr by rliding doorr, windowt (lowcr)

g,m JI[',I PONDIROSA P/Nr

Steel Door and Window Co., treasurer, and Frank ll. Miller, Frank B. Miller Manufacturing Co., Inc., secretary. The same slate was re-elected and held office until last l)ecember 7, rvhen a nominating committee prepared a slate {or 1956.

Their selections were nnanimouslv carried ar-rd the trerv officers are llerbert Shull, president; Frank Nfiller. r,icepresident; Murrell Spence of Nudor Nlanufacturing Co., secretary, and Lauro Bourland of llellevue Glass Sliding Door Company, treasurer. Instzrllation of these officers rvas

one of l0 woods from the WESITRN P/NE region

Straiglrt, close and uniform-grained, lightweight, light Golored, workable, nailable, paintable, Ponderosa Pine is the pick o'the pines! Suited for all residential and light construction use -for fine paneling, woodwork, windows and doorsfor furniture and specialty cuttings.

Ponderosa Pine comes in 3 select, 5 common,4 dimension, 4 factory grades. You can order it in straight or mixed cars-together with the other woods of the Western Pine region-from most Western Pine Association member mills!

thg

BR(IS. SATTA il(|TICA

Sonto Monica, EXbrook 4-3209

Yrrds 0nly

IIATEY

Redwood And Atrow-Custorn Milling

made at an annual dinner dance of the Institttte at the Ingleu'ood Country Club that evening.

In addition. \\/illiam C. Watkins of Steelbilt Sales Company, 'ivho is credited rvitl-r ciriginating and pioneering the sliding glass door industry, rvas elected an honorary vicepresident and presented u'ith a special trophy.

Functions of the Institute are to provide services to architect, builder and the general public irr the utatter of pertinent information.

Dealing directly rvith its orvn membcrs, thc h.rstittrtc has created a code of ethics and nomenclature, and other phases <rf standardiz-ati<tn. Nfany objectives for 1956 are currentlv rrnderu'a1', u'ith Institute committees'n'orking lvith the FHA to receive recognition for rloors to be included rr.r

building loans. Another committee is exploring present freight rates rvith the Interstate Commerce Commission. -\n extensive promotional campaign, aimed at both thc trade and the consumer. is also olanned for 1956.

Two Associqtes Into SCRTA

Orrie Hamilton has enrolled two more .{ssociate nrember firms in the Southern California Retail Lttmller Assn. They are Roddiscraft, Inc., Los Angeles-Edrvard F. Halligan, manager plyrvood division, and Peter V. Speek, manager lumber division; and the Vollstedt Kerr Lumber Co., lleverly Hills, headed by Francis A. Vollstedt, president; Richard K. Vollstedt, vice-president, and Jack Finnegan, manager.

Direct Results

June Bride: "Dear, if I do the cooking for a whole year, what do I get?"

June Bridegroom: "My life insurance."

Pleo for q Fqllen Womqn

By Temple Houston

(Tcmple Howston,, son, of th.e great Teran, Sarn Howston, tuas a lazvyer zuith a great oift of eloquence. His m,ost fa,mows oration wa.t this one, zvhich. he deliztered spontaneowsly zefuen he offered himself as attorney for th,e defense of a fallen wlnxan who wus being tried in cou,rt before a breathless tlvong of people.)

GENTLEMEN OF THE JURY:

You have hbard with what cruelty the prosecution referred to the sins of this woman. as if her condition was of her own preference. The evidence has painted you a picture of her life and surroundings. Do you think that she willingly embraced a life so revolting and horrible? Oh no, gentlemen ! One of our sex was the author of her ruin, more to blame than she; then let us judge her ggntly. What could be more pathetic than the spectacle she presents: An immortal soul in ruins, where the star of purity, once glittering on her girlish brow, has set its seal forever. And only a moment ago they reproached her for the depths to which she had sunk, the company she kept and the life she led. Now what is left to her? Where can she go that her sin does not pursue her? Gentlemen, the very promises of God are denied her. He said, "Come unto Me all ye that labor and are heavy laden and I will give you rest."

She has indeed labored and is heavy laden, but if at this instant she were to kneel down before us all and confess her Redeemer and beseech His tender mercies, where is the Church that would receive her? And even if they accepted her when she passed the portals to worship and to claim her rest, scorn and mockery would greet her, and those she met would gather around them their skirts the more closely to avoid the pollution of her touch. Could you tell me a single employment where she could realize, "Give us this day our daily bread?" Our sex wrecked her once pure life. Her own sex shrinks from her as they would pestilence. Society has reared its relentless walls against her, and only in the friendly shelter of the grave can her betrayed and broken heart ever find the Redeemer's promised rest. They told you of her assumed nagnes, as fleeting as the shadows on the walls, of her sins, of her habits, but they never told you of her sorrows; and who shall tell what her hea,rt, sinful though it may be, now feels ! When the remembered voices of mother and sisters, whom she must see no more on this earth, fall again like music o,n her erring soul and she prays God that she could only return -but must not- no, not in this life, for the seducer has destroyed her soul.

You know the story of the prodigal son, but he was a

son. He was one of us, like her destroyer; but for the prodigal daughter there is no return. Were she with her wasted form and bleeding feet to drag herself back to her girlhood home, she, the fallen and the lost, what would be her welcome? Oh, consider this when you come to decide her guilt, for she is before us and we must judge her. They sneer and scoff at her. One should respect her grief, and I tell you that there reigns over her penitent and chastened spirit, a desolation now that no,ne-no, none but the Seacher of all Hearts-can ever know.

None of us are utterly evil, and I remember that when the saffron scourge swept over the city of Memphis in 1878, a courtesan opened wide the door of her gilded palace of sin to admit the sufferers; and when the scythe of the Reaper swung fast and pitiless, she was angelic in her ministering. Death called her in the midst of her mercies and she went to join those she had tried to save. She, like those the Lord forga,ve, was a sinner; and yet I believe in the day of her reckoning her judgment will be lighter than those who persecute and seek to drive off the earth such unfortunates as she whom you are to judge.

They wish to fi,ne this woman and make her leave. They wish to wring from the wages of her shame the price of this mediated injustice; to take from her the little money she might have, and God knows, Gentlemen of the Jury, it came hard enough ! The old Jewish law told you that neither the price of a dog nor the hire of such as she should come within the house of the Lord, and I say unto you thalt our Justice, fitly symbolized by woman's form, does not ask that you add aught to the woes of this unhappy one, who only asks at your hands the pitiful privilege of being let alone.

The Master while on earth, while He spake in wrath and rebuke to kings, and rulers, never reproached one of these. One He forgave, another He acquitted. You remember both, and looking on this friendless outcast, if any of us can say to her, "I am holier than thou," in that respect in which she is charged with sinning, who is he? The Jews who brought the woman before the Saviour have been held up to the execration of the world for two thousand years. I always respected them. A man who will yield to the reproaches of his conscience as they did, has an element of good in him, but the modern hypocrite has no such com,punctions. If the prosecutors of this woman whom you are trying, had but brought her before the Saviour, they would have accepted His challenge and each one gathered a rock and stoned her in the twinkling of 4n eye. No, Gentlemen of the Jury, do as your Master did twice under the very circumstances that surround you. Tell her to go in peace !

Another Kind

Customer (in drug store): "I want a little pink tablet."

Druggist: "What is your trouble?"

Customer: "I want to write a letter."

r ilProu ed cgaponad lullll0lD nt t'

UflSr

cGmeni floors, drives, wolks ond steps . . brick or stone wolls, romps & thresholds.

wolls wifh new lextures floors with colored cement. . worn ond broken stepi... cinderblock or concrele,

PAICilES ,tOlD . EDGES FEfinER

RESAnFACTilO Pn^$rCAL

Adhesivc trowelcd inlo the cerncnt mokes the {loor lougher, morc resilicnt. Prcvents dry-outs ond

durting.

Rough lextured plqsler, rqw concielc or brick cqn be given new beouly by opplying o light coot of plosler over Adhesive Cooting.

eosier to 3weep . . eogier to polish eosier to poinl

Adhesive Cooting ond Adhcsivs Mixcd-ln to thc morlor moker coppings, sillr ond trim rtrong ond Secure

FOR PAICHING RESUn;ACING

For Sm o,ll Mills or Big Mills

Do Economicol, Quoliry Drying

Even though your drying needs moy be qs smqll os o few lhousond feet of lumber per week, lhere is q Moore Kiln designed to fit your operotion.

lf you now hqve kilns thqt ore not producing solisfoctorily, you will be surprised how eosily they con be modernized to fhe Moore Automqticolly Controlled CrossCirculqtion Drying System.

It will cosl you nothing lo find out qbout the odvontoges of lhe Moore Syslem-se write todoy for informotion.

ACORN ADHESIVES CO., INC. lor Angclcr 31, 6lif. o Chlcogo 41, lll.

SIDING

lapped, grooved and plain styles Lasts longer, looks better!

BOAIS

Rugged P.T. boats are made of Harborite... ideal for all marine uses.

SOFFITS AND GABTES

Workability of Harborite makes easy to cut to irregular shapes.

INTERIOR PANEI.ING

For rooms that get hard wear. ldeal in dens, playrooms, clubs, etc.

HARBORITE

the miracle overlaid fir plywood-super-resistant t0 wear, tveather and tvater ---"1 \

SIGNS AND DISPTAYS

Tests orove Harborite suoerior to aluminum, steel, fiber-glass, etc.

CONCRETE FORMS

Lowest cost per-foot-per-use. Re-uses run 30 to 40 per panel.

KITCHEN CABINETS AND BUILT.INS

IFinishes beautifully for cabinets, built-ins, doors, paneling, etc.

INDUSTRIAT USES

Resistant to abrasion and chemicals. For truck bodies, freight cars, etc.

HARBORITE

AVAIlABlT IN UNlIMITED QUANTITIES... AND REDUCED 2OT* NOW COMPETITIVE WITH TINEST MARINE TYPE FIR PI.YWOODS

For fifteen years, production of Harborite, the lumber industry's first and finest overlaid fir plywood, has gone almost exclusiveiy to the United States Government for the production of P.T. boats and landing craft. Now, new production techniques makes Harborite available in unlirnited quantities for civilian use ...at a warehouse price reduced approximately 20c/c (prices vary slightly depending on area.) This super strong, light-weight, structural panel has miraculous weather-proof, split-proof, check-proof qualities.

*worehouse prices. vory slighrly in eoch morkel.

Harborite's hard, smootl.r, grainless face is the perfect paint-holding surface; grain-raise problems are minimized. Harborite is stronger than steel super-resistant to wear. and impervious to weather and moisture. Harborite will last a lifetime. These large, lightweight panels are easy to handle, wonderfully easy to work. Use of Harborite cuts time and labor cosrs ro the bone ! Cuts paint costs too ! Harborite's absorption-resistant surface uses less paint...yet paintfinish lasts ionger looks better !

The Government specifies vast quantities of Harhorite... here's why!

1. 0nly select D0uglas Fir veneers are used in Harborite.

2. Core veneer strips are machine-edged and butted tight.

3. All solid w00d-no core voids-no flaws.

4. Harbor-developed waterproof glue makes a permanent weld.

5. Core panels are rehumidified to minimize warping and grain-raise.

6. Harborite's resin-impregnated overlay makes a perfect paint-holding surface.

See yrtur lutttber dedler!

HARBORITE

frout llte Ro1,t1f pr,r',,'ly of Plyu,rt2d.r!

HARBOR PTYWOOD CORPORAIIOil, Aberdeen, Woshinston

Sales Offices and. subsid.iaries in...

ABEROEEN, Washington, P. 0. Box 940, Phone 221

ATIANTA, Georgia, l16l Ridge Ave., SW, LA 0215

CHICAG0, lllinois, 1444 W. Cermak Rd., CA 6-0134

Glt{ClllNATl, 0hio, 511 Baymiller St., MA l-2797

H0UST0ll, Texas,303 St. Emanuel St., CA 7-8241

lNDlAt{AP0LlS, Indiana, 1001 E. New York St., ME 7-3434

JACKS0NVILtE, Florida, 2355 Dennis Street, EL 45229

t()S ANGEI-ES, California,235 South Alameda St., Ml 1854

SAN FRANCISC0, California,3095 Third St., VA 6-2411

SEATTIE, Washington, North 34th & Fremont, EV 2228

IAMPA, Florida,802 No. Rome Ave., Phone 8-1868

Plywood Corporotion O1956, Horbor

Griebeler Quits DFPA for Hqrbor r

W. L. (Bill) Griebeler, Palo Alto, Calif, field promotion representative for the Douglas Fir Plywood Association since 1950, resigned March 1 to accept an executive position with Harbor Plywood Corporation, Aberdeen, Washington, where he will work from Harbor's general of fices.

H. W. Van Natta, director of sales, says that Harbor's expanded sales activities, principally of Harborite, the resin-impregnated overlay boat hull panel which is featured in recent national advertising, would probably require all of Griebeler's attention for the foreseeable future. As assistant sales manager, he will have complete charge of its further development and sales expansion through sales promotion representatives and distributors.

OLttuaaaa

Fronk M. Phillips

Frank M. Phillips, 74, retired midwestern lumber company owner, died February 29 in a Los Angeles hospital following major surgery. He had come west with his family for his health in 1944 after 44 years in the lun-rber and l-rardu'are business in Nebraska, where he owned retail stores in partnersl.rip in Hoskins, Norfolk and Platte Center, serving as presiclent of the firms. Born in Norfolk, Wayne county, in 1881, Mr. Phillips started as auditor with the old Edwards and Bradford Lumber Co., Sioux City, Iowa, which had many lineyards in Nebraska. He was a lifelong member of the Nebraska Lumber Nlerchants Association and is believed to l.rave been a {ormer president. Active in Masonry and cil'ic affairs, and on the school and village boards, the late lumberman enjoyed a host oI friends and 'ivas devoted to the guidance of youth. He leaves his r,r'ife, Virginia, of the bome at 2263 Overland Ave., West Los Angeles; a son, Frank J., and a sister. Follorving funeral serr'ices in Santa Monica, March 2, Nlr. Phillips rvas place in the mausoleum at Valhalla Memorial Park, Burbank.

AtL OF OUR RESOURCES are at your serwce

In oddition lo our own | 2 sowmills, TAiTt qre octively ensosed in rhe procurement qnd distribution of oll West Coqsl lumber products ond mointoin buying offices in producing qreqs to give the trode complete one-cqll bqlonced serYice.

J. A. Dovidson

J. A. "Dave" Davidson, 75, r.r'ho had beerr rvith Haley Bros. in Santa Monica as a salesman since 1934, died March 12. He callecl orr yards in the San Fernando Valley, Glendale, El Monte and the "Kite" area for the popular door manufacturing firm. Prior to joining Haley Bros. 22 years ago, "Dave" had been with Hammond Lumber Co. for many vears. He was one of the most popular and lvell knorvn sash-and-door salesmen in the trade and numbered hundreds of lumbermen among his personal friends. Mr. Davidson leaves his u,'ife of the home at ll20 E. Lomita Ave., Glendale ; a son and three daughters. He r,vas born in 1881 in Illinois and rvorked in the construction business in the northwest some years before coming to California.

In Memoriqm

Glenn H. Anderson, 46, lumber company clerk, died March 19 at his home, 12506 Pacific Ave., Los Angeles, leaving his rvife, a daughter and three sons; funeral and burial were irr Nerv Cambria, Kans. Alonzo Galloway Decker, 72, president and board chairman of Black & Decker Mfg. Co., and often called the father of the do-it-yourself movement, died March lS Cha,rles Oscar Ownens, executive offrcer of Carpenters lJnion Local 1913 and AFL business agent in Van Nuys, died March 14 . . Will R. Reno, pioneer developer in the Westu,ood area of Los Angeles, contractor and realtor, died N{arch 11. A 4l-year L. A. resident, he u'as active in l>uilding the lvestside.

THE PONY EXPRESS

April 3, 1860, the Pony Express was inaugurated. This was the first rapid-transit postal and express system across western United States, extending from St. Joseph, Mo., to Sacramento, California. Relays of riders and ponies carried the mail 1960 miles in 10 days. Today, we can fly 'round the world in less than that length of time. But the Pony Express was just one of the many factors that developed the west and made it possible for all of us to enjoy our present day economy. It helped to open up the gold and timber country, too.

Want to BUY A GERTI]IGER LIFT TRUCI(?

Jslms-f1qd6

Here is your chonce lo get immediote delivery on o lote-model Gerlinger Lift Truck ol o Consideroble

No. New Size

90-doy Guqrqntee on oll equipment. '51 ond '52 models hove new molors ond complelely overhouled. All equipment in perfect condition qnd hqs been operoted less thon 40 hours per week overoge since new on our locql dock ond rentql operolions.

lnlond lumber Ofiers

LCL, Cclrlocld, Truck ond Troiler Shipments

WHAT You Wqnt WHEN You Wont lt

Window Disploys Yord's Best Inveslment

(Continued from Page 2)

cards announcing my arrival date to the yards. The reminder postcarcls allou' replenishing of stocks and building of props Each yard builds its orvn props. I trim thc n'itrtlons at tu'o branch yards on one day :rnd, on the tollou-irrg clay, the other trvo.

An interesting example of the concetrtratiotr of one iclea t'as the urindou' featuring trash cans. Thc problem rvas to get across the idea-since the citr' harl set up restrictior-rs on the l'eights of trash containers-that the ones u'e had met lrll specificlrtiorrs.

Don't Call This Idea "Trashy"

I filled the t'indon' l,ith all of the sizes, arr:urging thcnr in n'ell-lralanced groups, and centered a cardboar<1 ctlt-()t1t oi a strong man. He held his hands over his heacl balarrcirrg a large container. This u-as l'ired from the ceilirrg but tl.rc effect u'as of his holdirig it in rnicl-air. He rvas llainte<l in a rather amusing fashion and, at his feet u1)on:t barlrcll, n.as the copy stating: "STRONG but light errorrgh to bc legal." Thus, at a glance, tl.re story n'as told.

Tools-perhaps an aln'ays-in-stock everyclay itcnr, r'ere given a lift'n'hen n'e injected a bit of humor irrto thc display of them.

In front cif a display of a varietr'of han<l tools u'c riggc<l a cartoon type cut-out of a small boy and his clad. The copy read: "Yes. son; even I)avv Crockett usecl tools, and i{ he could'uv, 1-re'd uv bought 'em here." The little boy u'as u'earing a I)avy Crockett suit and coonskin cap. Since the song \\.as the rage iLt that tinre, rve cashed in on the popu-

larity of it, causing heads to turn and feet to pause in front of the r,r'indorv.

Sometimes we "sell" service in our l'indorvs. Our copl' reads: "Let us help you r.vith your fencing problems." Or "We'll tell you how and rvhat to paint." Once we tried, "If rve don't have it, we'll tell you n'here to get it" "We can recommend an expert roofer" "We have a timepay plan on power tools," etc.

Our customers are more and more aware that we sell other things besides lumber. More and more customers want to "see the one in the window" and are reminded that they need a light bulb, or an electric cord, paint brush and a key made.-

\\re have seasonal u'indor'r's, too. T'he trlanned vearlv

schedule helps us avoid any ill-timed rvindow displays. Barbecues and gardening go in before and during the u'arrn wEather. Weatherstripping and roofing before we're due for rain and cold. Our Christmas gift windows and plyrvood plans, etc., go in the rveek before or after Thanksgiving.

WINDOWS-the smallest salaried employee in the store !

WINDOWS-never take a coffee break: never ask for a day off!

WINDOWS-Iet them rvork for YOU; they'll prove thc best investment you've ever made.

Change your windorv displays at least once iL month: once a week is better. Have professional help by all nreans. Do them yourself if you can't afford a professional displav

nliln. (E,ditor's note: Or this terrific \\.oman specialist.)

In a nervly completed study analysis of monies spetlt on :rl1 forr.ns of publicity, WINDOWS-given proper displal', signing zind trirn-have bv far the greatest pullirrg power of all forms of protnotiotr.

NOT raclio, NOT ne\\ispal)ers, but-\\'INl)O\\rS!

Use them !

Sontq Fe Lumber, Inc.' ls Formed

(Continued from Page 20)

father's mili, the \\r. G. Ragley Lumber Company, Lottisiana, ancl later at the Saner-Ragle,"* Lumber Company in .east Texas. The latter mill was oPeratecl by his father, gran<lfather and uncle, M. J. Ragley. Saner, Sr. also operated the Saner-Whiteman Lumber Company in east Texas.

Countless friends zvill be glad to learn that Gus Russell is not rctiring fronr, actir,:e business, ns lns becn rttmore d at times.

He has becn one of the Tcry nlost outstonding personalities in the wholesalc lwntber industry of the Coast for m,any decades, possessing a brilliant nind and a flashinq wit, in addition to ligh, busi,ness ability. He zuas th,e Augu.rt I. Riddell zuh,ont Petcr Ii. Kyne used to zwite about in ltis"Cappy Richs" stories. He toastmastered lwnbcr nr.eetings f or nt,any years all tllc zuay front, the Canad.ian border to Southcrn California. A man of many z,aried talenls, he led the succcssful battle ycor.r oqo to saae wooden shinqlcs zuhen tkere arose in le gislatiac circlcs an cffort to outlazt, thent in Cali.fornia. A strong mart, indccd, tlis A,[ r. Rwssell !

Lordsburg Yord info OHI

I-ordsburg, N. Nf.-Georgc l'. Jeffus, presidcr.rt of the \\r. F'. Ritter Lumber Company, announced that the vard rvill be tied into the OHI carr-rpaign during 1956.

Pick Young Builders Boord

IT PAYS TO SEIL THE BEST.KNOWN

BRAND OF HARDWOOD FTOORING

Bruce Strip Ook Floors

hove been used in more homes thon ony other brqnd of flooring

x Suruey by ttational architectural magazine. No brand or com|any name mentioned in suruett.

The Young lluilders Council, educational arm of the lfome Builders Institute, Los Angeles, l.ras elected a 14 rnember board for 1956 and installed new officers at a dinner-clance February 18 in Pasadena. New directors are Carroll Brock, Alan C. Ellis, Walter Keusder, Jr., Gene LaTour, Stuart Noble, Frank Parks, Jarnes Roberts, Calvin Sweet, Don Wells, Case Rradford, Jr., Bill Guyant, IJill N{urphy, Dan Saxon and Bob Rikel.

Kern County Building Increose

Iiakersfield.-Kern county constrttction acttivity reached $3,383,037 in January, exceeding the January 1955 figure by $1,137,097. This city set the pace for the month with $1,785,776. Tehachapi beat last year by $62,000.

Buys Hqrdwore Sfore

Riverside, Calif.Ho'ivard came here four months ago is the nelv owner-manager of Hardware Co. He pians an some rrerv lines.

Sdefs , ,.

B. Turck, rvho from Nfichigan, the Christensen expansion ancl

Tree farmers of n'estern ()regon and \\tashirrgton tvill receive a recorrl lJ.5 million 2-vearolcl seedlings from the industry's trec ntlrsery for plzrnting by March, 1956.

In 185.1 the Hudson's l3ay sarvn.rill in Nanaimo on Vancouver Island bought logs from Indians at the price of 8 for one blanket, none less than 15" at small end and 15 feet long.

Concrete railroad ties recently tested in Germany provecl unsatisfactory and a large scale return to rvood ties and crossings rvill uecessitate imports.

Severely bomb-damagecl St. I)avid's Cathedral in England has been rebuilt using seven laminated arches of Douglas fir.

We are prepared to supply your requirements right through the year

PONDEROSA PINE . SUGAR PINE

DOUGLAS FIR . WHITE FIR

INCENSE CEDAR

Mouldings and Interior Trim

Jambs . Frames . Incense Cedar

Venetian Blind Slats . Glued-up Panels

Cut Stock . Box Shook

||UR SPECIAITY . illIED CARS T0 IHE TRADE

Mills at Anderson, Red Bluff, Castella & Wildwood, California

YOU DOill I|AVETITO$I A,

TO KNOW YOU'RE R|GHT WHEN VOU RE|,Y ON US fOT l/'

PONDER.OSA PINE MOULDINGS

UNIFORfiI QUATITY - S'NOOTH FINISH - SOFT TEXTURE

UNtilWTED OUANTITY

WAR.EHOUSE STOCKS - PR,OMPT DELIVERY

Sales Office at Anderson, California

HOO,HOO ACTXVITItsS @

Log of the Snqrk - April | 956

Snark of the Universe and Simpson ltedu'ood Comp:rn1. s:rles manager, I)ave Davis, is again startirrpJ a lrusy month of cor-ering Hoo-Hoo fttnctions throughout the cotlntry. The Snitrk, u'ho has several more months to go before he u'ill get a u'ell-deserved rest, lras already loggcd 23,706 rliles in the line of Hoo-Hoo dutl'.

Snark Davis's ctlrrent appointn.renis are as follou's :

April 13--Ioint meeting at Fairfield, California, bet\\'een Sacramento Hoo-Hoo Club 109 and Redu'ood Empire Hoo-Hoo Club 65.

April 17-San Antonio. Texas-Texas Retail Lttmlter Dealers Convention.

April 19-I-. -\. Hoo-Hoo Club 2-n()()n-qottthern Califon-ria Retail Lumber 1)ealers Conventi<ln.

April 20-San I)iego Hoo-Hoo Lilub 3-evenirtg.

April 24-I'alo,\lto, California-l-N{ANC convention.

April 27-Yisalia. Calif., San Joacluin Hoo-Hoo Clttlr 31 (', rncatenatiott.

Son Joqquin Hoo-Hoo Hos lqdies Night

\\'ell over 10O lumlrermcn :rtrcl their ladies u'cre on haucl for the Sau Joacltrin Hoo-tloo Clult's [Jth Annrral I-zrdies Night at Fresno's Sunnyside Cotttttrv Club, March 3. The hall n-as beautifullv clecoratecl ir.t :i circtts theme. The affair startecl pronrptll. at'7:29 u'ith a 59-mir-rute cocktail periocl, follou'ed by a delicious prime rib rlinner rvith all the trimmings. Dancing \\'as to the music t.rf F'i:rnk ISailey and his orchestra and the entertainment 1)rograln r,as further highlighted by the music an<l u-it <if the Andrini Bros., direct from an engagement at l-as Vegas.

The door prize l'as l'on by I'resirlerrt Wally Iiennecly and the seconcl prize u'ent to Nfrs. N[aria l-oForti. A 17pouncl ham raffle prize u':rs u'on by Bob \\rright.

On Friday,.\pril 13. San -Joacluit.t FI oo-Hoo C.lulr 31 u'ill holcl zt C.oncltt at the Johnsotr hotel irr Visalia. Iivenirrg actir,ities n'ill start Prontptlv at 6:29 u'ith a cocktail hour' I{ay Noble, \Iisalia l,umber ComPany. lrrrcl I}ob lteid, Reid & \\rriglit. are co-ch:rirtrten fttr the evenirlg. Arlyone rvith a Kitten for the initiatiorr should cont:tct Noblc <>r Reid in :rdv:rnce of the nrecting.

Redwood Empire Hoo-Hoo Meets qt Rqncho Rqfoel

Itedrl,ood Empire lloo-Hoo Club 65 hel<1 its atrnttal jurrket to Nlarin county at the Rancho Rafael in Igr-racio, March 9. The meeting featured the highlights of the San Francisco 49'er's 1955 season (also some "lorv-lites" in that season). Bert \\rheeler. Larkspur f-umlter Company, and N{ack Giles, Drakes Ray Lumber Companv. arranged the excellent program. The next meeting of the club rvill be jointly rvith Sacramento Hoo-Hoo C--lub 109 at Dicl<'s L'lace on Highu'ays ,10-99 near Fairfield. Friday, .{pril 13.

Club 39 Birrhdoy Annuol Smqsh Success

Oakland Hoo-Hoo Club 39 again scored a smash success with its annual dinner clance and birthday party for past presidents of the club. ()ver 160 people attencled the gala occasiou February 2l at the Claremont hotel in }3erkeley. Ralph Hill, general chairman of the party, and his sidekick, Hollis Jones, were congratulated on their fine job of taking care of the hotel arrangements, which included a private room for the party (the hotel's neu' L'Florizon room), an excellent roast beef dinner, and some real gone foot-stompin' to the Dubonnet Trio.

The traditional cake-cutting ceremony honoring past presiclents of the Oakland club was presided over by Past President Tom Hogan. It u''as later decided that the huge birthday cake would make a real hit with the kids at the Children's hospital of Oakland, so tl.re club donated the cake to tl'rat institution.

In addition to Tom Hogan, the following past presiclents took their bows before the crowd: Lee Le llreton, Norm Corrls (the oldest "living" past president there), Tour Jacobsen, Sr., Rob Hogan, Al Kelley, Iid LaFranchi, Ilv Lewis ancl I-u Green.

'Ilesides Ralph Hill and Hollis Jones, the Oaklancl club extends a special vote of thanks to Joe Pepetone, presi<lent of the club, and llill Johnson, ticket chairman, for their hard work to insure the success of the party.

Hoo-Hoo-Eftes Heqr Ferd Hqcrs

Los Angeles Hoo-Hoo-Ette Club No. 1 met Nlarch 12 at the Carolina Pines restaurant at 6:29 p.m. {or the mor-rthly meeting. The speaker \vas Ferd J. Hass of E. J. Stanton & Son, I-os Angeles, and his talk, "The \\rhy of Dimension," proved very interesting to the rvomen members of the lumber industry. The enlightenment which Nlr. Haas gave on this subject shou'ed that the educational seminar pianned by the club u'ill be rvelcome to many; that program, incidentally, is 's'ell under \vay. As a special treat, Program Chairman Alma Christian had asked the Nlonrovia High School choir to sing ancl their sever:il selections, clirected b1' Chet Ullum, rvere excellently receivecl.

The April meeting of the l{oo-Hoo-littes, to be held thc 9th at Rodger Young atlditoritlm, rvill be the first Conca,tenation for 1956. The next three morrthly meetings l'ill all be held at the auditoriunr. Sallye lJissell of \\reyerhaeuser, membership chairnran of the club, has been very successful in interesting more \\.omen rvithin the inclustry in the Hoo-Hoo-Ettes; there rvere 18 prospective Kittens u'elcomed at the Nlarch meeting.

Ooklqnd Hoo-Hoo Glub Reno-Bound

One of the most unusual programs in Hoo-Hoo history is now being arranged by Oakland Hoo-Hoo Club 39. The program u'ill consist of cocktails, dinner and a "Nite on tl-re To\\,n." But the tou'n 'n'on't be Oakland; no sir ! The tolvn u'ill be Reno, Nevada, no less !

Bob NIeyer, Home Lumber & Supply Co., and E,r. Leu'is, Gamerston & Green Lumber Co., have completed arrangements for the u''hole trip, which will include air transportation to and from Rer.ro via the club's own chartered plane,

T.tl . COBB CO'NPANY

"Tyco"

Gqsements Psrio

GTASS STIDING DOORS

ground transportation at Reno, cocktails and dinner at Reno Cal Neva Club, and $10 in script to start the ball rolling. The price for the rvhole trip? Just $2Ol

Chairman Bob Meyer expects a good response for this trip and now has a big 4-motor job all set in addition to some surprises enroute. Accommodatior.rs are not limited, but Chairman Meyer requests that reservations for the trip lte made prior to April 6, just in case the cl.rartering of another plane becomes necessary. The trip will start at 6:00 p.rn., April 16, at the Oakland airport and will return to the Oakland airport approximately 2:00 a.m., April 17.

Plon Northern Arizono Hoo-Hoo

Flagstaff, Ariz.-Formation of a northern Arizona clulr

<-rf the International Concatenated Order of Hoo-Hoo rvas

discussed at a dinner session here last month at the Hotel Monte Vista. llost was Nlickey Whiting of the Kaibal-r Lumber Co., Fredonia, Ariz. R. E. Gallagher, Albuquerque, N. N'I., current Supreme Gurdon in the International, and Pete Van Voorhis, Phoenix, state deputy Snark, were among officials attending. Membership applications rvere distribtrted and a meeting scheduled for April 2O, also at Flagstaff'

Others at the organizational meeting included Noble Johnston, McNary; Lee Kutch, Holbrook; Fred Nfills, \Villiams, and R. G. Babbitt, Jr., Flagstaff.

Arizona clubs at present include units at I'hoettix and Tucson. The northern club r,vould include memlters fron-t Flagstaff, Williams, Fredonia, Winslon', Holl>rook, Snorn'flake, McNary, Shou' I-ou' and other sites rvhere there is forest, sau'mill, rvholesale or retail lumber sales activity.

BBU$il INDU$TBIAL TI]IIBTB COil|PANY

llealers Uho SEtt FASTERIIISPHY IT BETTER !!

Bob Smith Goes io Twin-Giry

Partners Hac Collins and Bill Ramsay anlrounce the addition of Bob Smith to the sales staff of Twin-City Lumber Cornpany on March 19. In an effort to better serve the Northern California tracle, the Twin-City Lumber Company offrces were recently rnoved to San Rafael. The addition of liob Smith to the Northern California sales force is another step in offerir.rg increased service to Northern California lun.rber dealers, Collins and Ramsay stated.

Smith came to Twin-City Lumber from West Coast Timber Products Agency, where he had been associated with Hugh Pessner for the past three years. A University of California forestry graduate, he originally received his lumber training in several Northern California'sawmills, as well as a Bay area retail yard. He was a captain in the Marines during WW II and, after receiving his "reprieve," joined the sales force of Rounds Lumber Company in San Francisco. Several years later he left Rounds to become sales manager of Eastshore Lumber & Mill Co. in Oakland. He remained with that firm until joining \\rest Coast Timber Products Agency in San Francisco.

Deon Normon Joins Wesfern lumber

Western Lumber, Inc., Medforcl, Ore., announces tlt'o changes in company status ef fective March l: the addition to the staff of Dean Norman whose well-rouncled experience includes forestry, logging, sawmill, wholesale and retail lurnber (he carne to Nledford in 1953 as manager of the J. W. Copeland retail yard), and a move into new offices at the D'Anjou Building, 328 South Central in Medford. Mailing address

Jt't Alot tllonono

Wuh Ut

you need your lumber today!

EFFICIENT IU'IIBER CARGO HANDTING

EXPERIENCED PERSONNET

MODERN EOUIPMENT & FACILITIES

FAST IRUCK I.OADING ASSURED

STORAGE AREA OVER 1O NAILTION FEET

ADJACENI TO FREEWAYS FOR FAST TRANSPORT TO Att SOUTHIAND CITIES tust

Salf-:claction Powcr Tool Floor Dirploy Highly funaioncl.

6;*burt,, &ng $;*enrion,,

or other DOUGTAS FIR irems Coll

15

remains P. O. Box 28, telephone 3-3611, and teletype MF-09. This expansion will offer Western's suppliers and customers a more complete medium through which to market and procure their supplies of lumber. Western Lumber, Inc. distributes practically all grades and sizes of Douglas Fir, ponclerosa and Sugar Pine, Incense Cedar, and Port Orford Cedar. Shipments include retail yard items, industrial clears, plywood, crating, pallet stock, dunnage, and other items of industrial lumber.

Reinhordt to Wqshington

SCRLA Pushing Grode Nqmes

Erik Flamer, now with the Soutl.rern California ltetail Lumber Assn. to acquaint building officials, lenders, architects and others rvith the new Grading Rules No. 15, and Carl Ramstrom, local West Coast Lumbermen's Assn. representative, were guest speakers last month at a meeting of dealers in northern San Diego county. It r,vas also attended by building officials and inspectors from the Building Departrnents of Oceanside, Escondido and Carlsbad. Flamer rvill be available to attend dealers' meetings over Southern California if given sufficient notice through the SCRLA offices: TUcker 6108.

of the 6th Army Headquarters, Presidio, joined the timber management staff of in the U. S. Department of Agriculture SUGAR CEDAR PINE DOUGI.AS FIR Manufacturer and Distibutor PAUL BUNYAN TUTIBERCO. SUSANVIIIE, CALIFOR,NIA ANDERSON, CAIIFORNIA

(Tell them that you sau, it in The Calif ornia Lumber Merchant)

Trede Mrrl Regirtcrcd SATES OFFICE AT SUSANVILIE, CALIF.

1956 LMANGonvenlion Biggest Yel

(Continued from Page 25)

Paul Merner, and A. F. Stevens l-ur.r.rber Cornpany in Healdsburg, Russ Stevens.

Because of the increasing costs and complexities of all the various types of insurance a retail lumber merchant must carry, the association is presenting a complete and thorough discussion of the various insurance coverages during a Business Insurance Panel to be conducted by representatives of the well knorvn insurance consulting firm of Johnson and Higgins.

On the fun and relaxation side rvill be a ladies luncheon beside the beautiful srvinlming pool on the Inn's grottnds, a conducted tour for the ladies of the interesting and entertaining features of the Palo Alto and Peninsula area, ancl :r "Get Acquainted and Friendship Hour" cocktail party cach of the three evenings, either beside the pool or in the beautiful Rose Room.

There rvill be a dinner party on Tuesday evening followed by an outstanding shorv, and then on Wednesday evening is the annual dinner-dance and floor shorv rvhich will be headlined by The Sportsmer-r from the Jack Benny Show' The annual LNIA golf tollrnament rvill l;e held on Wednesday, April 25.

An honored guest of the Lumber Merchants Association rvho rvill appear on the convention program is E. G. (Dave) Davis, l{oo Hoo's Snark of the lJniverse and sales manager of the Simpson Redrvood ComPanY.

A tremendotls amount of dealer interest in this 1956 con-

Tlnililtwruft, llw. Lumber Soles Division

WEST COAST 1UMBER PRODUCTS

tOS ATGETES

Bob Eldredge

Pete Speek

LOgon 8-4031

2620 E. Vernon Ave.

vention has been aroused and, from all early indications, the attendance and participation r,vill be the highest yet. There isn't a lumber merchant in the territory rvho hasn't room for improvement in his selling r.;rganization, sales techniques and increasing his profitable sales. Attending the LMA cont'ention rvould be a big step torvard that im'nrovement.

Wesfern Door & Sosh Co. Inlroduces nWestern Gcrdenr''Silverqdo'

Following an extensive survey of the marketing and general home use of glass door walls in Northern California construction, Western Door & Sash Company, C'aklancl, has aclded the "Western Garden" and "Silverado" patio door lines to its di-

SAX FRAIIqSCO

Alwcter 2-l2OO

versified list of items distributed to Northern California lumber dealers.

Hollis Jones, general sales rnanager of Western Door & Sash Co., noted that the survey pointed out an ever-increasing usage of glass doors in modern home construction as the trend for greater vista, simple syn,etrical construction and outdoor living continues to gain in popularity. It is estimated by California homebuilders that 11 out of 12 homes built this year will have at least one slicling glass door in the construction.

lJpon completion of this "Ruilding Trend Stucly," Western Door & Sash Company investigated several patio door rllanufacturers with the thought in mind that the lumber clealer wants and needs a completely glazed package unit. Knoclt clown (K D.) aluminum or steel patio cloors have always presented

Specify DURABLE PLYWOOD

a product of Durable Plywood Co.-Arcata and Durable Fir Lumber and Plywood Co.-Calpella

the dealer with a problem of glass procurement, glazing and additional labor. Jones states that the "Western Garden" ancl "silveraclo" patio door lines, manufactured by Western Patio Door Company, completely eliminate this unnecessary expense.

The new 1956 Spring models for both doors are now available to Western Door & Sash customers fror.t.t the Oregon border to Bakersfield. A big feature of the new models is that the lumber dealer may now sell a patio door that is cornpletely assembled and ready for installation a complete glazed package, including frame ar.rd sill.

In addition, Western Door & Sash has also developed a method of packaging that prevents marring and scratching of the door unit during delivery.

"Since the lumber dealer in nine cases out of ten gets the first look at a set of home plans, there is no reasor.r why he shouldn't enjoy this lucrative plus business rvhich has been going to glass dealers," Jones pointed out.

Promotional material and selling aids on tlte new "Western Garden" and "Silverado" lines may now be obtained through any Western Door & Sash salesman or b1' contacting the Oakland heaclouarters.

Sell Fencing to the Shoulder Trqde

(Continucd from Page 8)

cashing in on this market with a fencing display idca that serves a trvofold purpose ; namely: :r larger area for his display, and a fence to close off his yard from the parking lot. The cornbination has greatly boosted Hillsdale's fencing business, and improved the appearance of the yard.

Fencing projects have proven popular with the do-it-

DURABLE FIR LUMBER and PLYWOOD CO.

S"rotrrg California dealers with a combined Annual Production of over 10O,OO0,O0O feet of Douglas fir INTERIOR and EXTERIOR plywood . . . Tbrough qualified, iobbers only.

Dpeciatizing in TRUCK & deliverv as well as Carload TRAILER* lots.

*All Truck and Trailer sbipments protected. by POLYETHYLENE coaering in ad.dition to tarpaalin,

CTEAN

Cleon, uniform sfock from enclosed .1. worehouses. . . products fhot build good will os well os repeof solest

FAST

Fost delivery from our: own worehouses or direci from monufocturers. Regulor delivery schedules in northern Colifornio.

True quolity meons ihot you will be well sqtisfied with every order you ploce wilh Western Pine Supply Compony.

yourself trade. The certain amount of basic engineering involved makes the job interesting :rnd creative, r,l,ith actual hard labor kept to a minimum by using materials cut to size by the lumber dealer.

A dozen big panels of the popular types of fencing allorv the customer a good visual idea of the types of fencing that rvould be best suited to his home, rather than try to make a decision on patterns from a catalogue, or a couple of pieces of fencing material out in the yard.

Crarvford has also tied in the new fencing display .ivith his direct mail advertising and the results have been gratifying. Hillsdale's direct-mail campaign explains the simplicity of ereciing a pre-cut fence and illustrates the various types of fenciirg available. The bottom of the brochure

urg'es: "See the fu1l-scale models on display in our yard."

In addition to pre-cut fencing, Hillsdale Builders Supply also offers free instruction and advice to the homeowner rvith a fence design of his own in mind.

In all, Crarvford estimates that his do-it-yourself fencing sales run in excess of 50/o of the total fencing volume. For the remainder- the man who "sub-contracts" his do-ityourself impulses, Hillsdale will supply the material and arrange for a contractor to drill the holes and erect the fencing to any stage desired by the homeorvner.

955 Inglewood Building of Peok

1955 construction in Inglewood, Calif., totaled $10,769,982.

By rail or truck

NBMDA Striving fo Effect Closer

A neu' format for the spring meeting of the National Building N{aterial Distributors Association, to be held at Chase hotel in St. Louis, April 29 through May 1, \Yas announced by S. M. Van Kirk, NBMDA general manager. For the first tinre, separate group discussiorls have been planned for each major product line. Among the lines to be discussed are roofing, insulation, metal specialties, nlilllvork and others.

Nearly 400 distributors are expected to attencl, Van Kirk said. Manufacturers also are inviterl to participate on April 29 and 3O. The May 1 session u'ill lle a closed nleeting oi members.

Another milestone in the road to create industry cooperlrtion and understanding 1'\ras the successful and novel dealerdistributor conference sponsored by the National Building Nlaterial Distributors Association in February at the Sheraton hotel, Chicago. The conference dren' 17 distributors and 16 retail dealers, selected to rePresent a cross-sectiorr of the -building materials industry at the tu'o distribution levels.

The purpose of the conference, according to S. M. Var Kirk, 'rvas "to uncover the real problems that underlie the apparent problems in N[anufacturer-Wholesaler-I)ealer relations." Round-table discussions were centered on ten oI the most serions problems facing u'holesalers, as determined from industry surveys, and ten of the retailers' most pressing problems.

NBMDA to Storf Trcrde Ads

The launching of a new advertising campaign saluting the building n.raterial wholesale distributor was announced by S. M. Van Kirk, general manager of the National Building Material Distributors Association. Planned as. an educational series pointing up the role of the wholesaler in the distribution pattern of the industry, the advertisements will be carried in publications primarily aimed at the retail dealer.

"The wholesale distributor has become the most important link in the chain of distribution," Van Kirk said. "Tl-rrough this advertising program and other promotional activities, we l-rope to gain more widespread recognition of this econorrlic fact." The advertising series will augment the recently inaugurated public relations program of the association.

So-Col Building Mqteriqls Gompony Nomed Disfributor for Heotilotor

Dick Freeman, vice-president in charge of sales for So-Cal Iluilding Materials Company, Inc., l-os Angeles, announces that his firm has been named exclusive clistributor for the popular Heatilator Fireplace line for Southern California.

"In order to properly serve the dealers in our area, u'e will carry an ample stock of all Heatilator unit sizes and accessories," said Freeman. "There are rrralty new improvements on this new specialty item that will make it easier for the clealers to sell, and I feel sure u'ill build satisfied customers," he pointed o11t.

( f ell thcm thot 'trott .saw it in Tlte Calif ornia Lumbcr M ercltant )

Representing Resp0nsible Mills

New Insuloting Bocrrd Plont crt Klcrmoth Folls Adds lo J-M Pocific Coost Exponsion

Johns-Manville will build a nerv insulating board plant near Klamath Falls, Oregon, as part of the company's $30,000,000 expansion program now underway in the Pacific Coast area, announced President A. R. Fisher March 12. Initial estimates indicate that the ultimate cost of the plant, and timberlands to be purchased, may reach $12,000,000. The plant is expected to be in operation by the middle of 1957.

Announcement of the Klamath Falls plant closely follows

nen's that Jol-rns-Manville will also begin construction of arr additional Transite asbestos-cement pipe plant at Stockton, California. The company's expansion in the rapidly growing Pacific Coast area was emphasized a month ago rvith the announcement that it had signed an option on a large gypsum deposit near Las Vegas, Nevada, and is considering entering the gypsum business. Other recent projects in that area include new production facilities for asbestos-cement structural sheet building materials at Pittsburg, California; new industrial insulation production facilities at Watson. California, and a new synthetic silicates plant at Lompoc, California, which is expected to begin production this month.

The Klamath Falls plant will use about 50,000 cords

Pnoo? on Tnn PUDrrrlvG - - -

Yes, mony deolers hove found thot they con depend on Fisk & Moson for lhe hqrd to get items in roofing. lel us prove thot we con serve you best on Wood Shingles, Hondsplit Shokes, Celotex & USG Aspholr roofing. -For q bundle or q corlood, Cqll-

BONNI1TGTOIT LI]DI BBB OO.

?Olokoa.k Ddohedaao

TO CATIFORNIA RETAIT YARDS

PHONE YUkon 6-5121

505-6-7 Morris Plon Bldg. 717 Market Si., Son Froncisco 3

agrnually of lodgepole or jack pine as raw materials. Although abundant in this part of Oregon, the JohnsManville plant will provide one of the first major commercial uses for this type of timber; thus making a significant co,ntribution to the economy of the area. It will utilize the ground wood process, not commonly used in pulpwood operation on the Pacific Coast.

Among the J-M insulating board prochlcts to be made from this type of timber rvill be natural finish building board, decorative ceiling panels and n'all plank, sheathing, acoustical panels, roof ir-rsulation and an entirely nerv product in the J-M line knou'n as "roof deck." This neu' product provides roof planking. roof insulation and inside finish for homes, all in one operation.

Zeesmon Cotolog Avoilqble

Zeesman Plyn'ood Corp., Los Angeles, Fresno and San Bernardino, no\\' has ready its neu, catalog shon'ing complete line of products currently available from all its rvarehouses-2316 S. Santa Fe Ave., L. A. (Ludlou. 7-5101) ; 1801 McKinley Ave.. Fresno (2-2161), md 207 South I St., S.B. (9-2731). The neu' catalog, in attractive scarlet binder, is designecl as a handv desk reference for busv lumber dealers.

Venfuro County Building Gqin

Santa Paula, Calif.-\rentura count)' added more than $13 rnillion to its 1954 building figure and set a new record with $45 million for the year 1955. More than 3,200 homes u,ere constructecl in the countr', against 2,469 in 7954.

Hrn,rrrAN A. S'rzttrH

Wl"ol" nl" {u*6", )lerchant

1 908 Cqnodq Boulevord

Glendole 8, Colifornio

o Douglqs Fir

r Ponderosq ond Sugor Pine

o Redwood

o Plywood

o Shingles ond lqth

Q UATITY rs ec0nomy

Oregon

E.J(. W(|(lD TUMBER C(l.

REIAII YARDS: Thermol . Von Nuys . Whittier Long Beoch Sierro Modre Son Pedro

OtD GROWTH DOUGTAS FIR.GREEN-AD-KD Corgo - Rqil - Truck&Troiler

mEDFoRD cffi& pooLED CARS, KD or GREEN DOUGTAS FlR, KD WHIIE FIR, PINE, INCENSE CEDAR V.G. UPPERS. ENGEIJITANN SPRUCE.BIRD'S.EYE PINE.

PERSONAT SERVICE ON HARD.TO.GET ITETVIS TI'I,IBERS TO FIFTY.FOOT TENGTHS

Represenling Oceqn View Lumber Co. El Dorodo Forest Products Co.

HERiTAN SftIITH CHcpmon 5-6145 Cltrus l-6661 PAUI WRIGHT

" Goods of the Woods"@

"Ore, Thtrty-Five Yeors Experience Morketing Western Forest Products"

DOUGLAS FIR I R,EDWOOD r PTYWOOD

PACXFIC FtrR SALES

Represenling

White Brothers, the rvest coast's oldest hardunood lumber distributors, nou,' in its B4th year, has elected John Kirk Keyser to the position of secretary-treasurer of the firm. Mr. Kevser has been the controller of the firm since the creation of its ner,v plywood division and the inception of the expansion program begun early last year. He is located in the new offices of White Brothers at 500 High St., Oakland. Mr. Keyser resides with his u,ife and son in Havward. Calif.

Gilbert Appointed Mqnoger of Coos Heod Lumber ond Plywood Co.

Philip B. "Phil" Gilbert, veteran west coast lun'rber executive, has been named manager for the Coos Head Lumber and Plywood Company, with of6ces, yard and warehouse facilities

John Kirk KEYSER Philip B. GILBERT

\yHoLEsALE T I M B E R S JoBBING

Douglas Fir in sizes to 24" x 24" t

Redwood in sizes to 12" x 12" - lengths to 24' t

Planer capacity for surfacing up to 24" x 24"

Rcmanufacturing facilities for resawing up to 34" x 34"

at Berth 156, Wilmington, Calif. The company, formerly knou'n as Coos Bay Wood Products Cornpany, will offer old growth Douglas Fir and Douglas Fir plywoods to retail lumber dealers of Southern California exclusively, according to NIr. Gilbert. A complete stock of materials, with lengths to 4O', will be maintained at the harbor for fast delivery to the Southland lumber market.

Phil Gilbert has been engaged in lumber production ancl sales for over 40 years. He formerly held the post of presiclent ancl general manager of the Coos Bay Logging Co., Coos Bay, C)regon, and has spent most of his life in the Pacific Northwest timberlands. He also operated the Gilbert Lumber Company and the Gilbert-Carlson lumber firm. He is a graduate o{ Long Beach Poly High and Oregon State College, graduating as a

logging engineer. He is a Californian returned to his native state and has a family of three ciaughters and a son rvho is a pilot in the U. S. Air Forces.

"Lurnber has been my life," said Phil, "and we'll do a good job for the retail dealers in this area."

Cfub 9 Plons April 27 Dlnner-Dqnce

A1 Bell, president of San Francisco Hoo-Hoo Club 9, and Bob Bonner', general chairman of the meeting, have announced that plans are no\\r underway for the 9 Club's big annual dinner-dance, to be held this year at the California Golf Club in South San Francisco. The d:rte to circle on your calendar is April 27, and come early for an er-ening <-lf fun.

Father Goose

Solvong Yord Joins SCRTA

The Solvang (Calif.) Mill & I-umber Yard ha:; been enrolled in the Southern California Retail Lumber Assn. as an active member by Orrie Hamilton, association manager. The retail yard at 1781 Mission l)rive in Solvang is owned by Hans F. Skytt and Evald R. Skytt, partners.

Mill on lndion Reservqtion

Tulare, Calif.-Tribal Leader Marcus Hunter announced that Indians on the Tule River Reservation had voted 37 to ll in favor of amending the tribe's constitution to allow long-term land leases, which would clear the way for negotiations with the Mount Whitney Lumber Co. for locating a sa\vmill on the reservation.

Plon los Vegos Shopping Genter

Las Vegas, Nev.-Plans have been drawn for a 50acre, $8 million shopping center here to start construction during this summer on a 9-month building schedule. Parking for 3,000 cars is included in the plans drawn by Pereira & Luckman, Los Angeles.

Gluits FHA

San Diego.-Walter I-. Forward, Jr., Federal Housing Administration director for San Diego and Imperial counties s i n c e 1954, resigned last month to enter orivate business.

les ley Elecfed

Les Ley has been elected vice-president of the Santa Cruz city redevelopment agency.

Speciolists Speok lo lorge Meeting Of S. C. Seosoning Associcrtion

The regular monthly nreeting of the Southerr-r Californi:r Lumber Seasoning Association r.vas called to order by President Herb Geisenheyner at 8:40 p.m. in the Rodg.:r Young auditorium, Los Angeles, March B. President Herlr introduced the first speaker, Arthur l(oehler, consultant, r'vho spoke on "Causes of I.umber Warping." Mr. Koehler displayed slides shou'ing graphs depicting the points he u.ished to stress. He spoke of the following terms :

Compression wood-A term given to softwoods taken from trees rvhich had grou,n at an angle instead of straight up'lvards, rvhich causes the grain on the lor,ver side to become compressed. Compression rl,ood shrinks along the grain more than normally grolvn r,vood, rvhich means that such lvood borvs tou,ard the compression side. In order tc'r determine rvhether lumber is of compression wood, one may cut a cross-section about If8" or 3/16" thick, then, holding it up before a very bright light, the summerrvood bands u'ill show as very dark.

Tension wood-A term used in hardu'oods, corresponding to compression rvood in softr,voods, but tension in a hardr'vood tree is from the higher side of the tree which greu' at an angle. This 'il'ood is difhcult to dress. In the case c,f fast-grot'ing trees rvith u'ide grorvth rings in the cent:r, the pith side u'ill shrink more than the sap side. and rvill shrink more rvith the grain than do trees of normal gror'vth.

Case Hardening-Case hardened rvood has a tendency to

MANUFACTUR,ERS ond DISTRIBUIORS

Kqmbercore Flush Doors

Ash, Shino, Birch, Rotory qnd Ribbon

Grqin Mqhogony Hqrdwood Flush Doorsqnd The Finest Hqrdboord Flush Door l

Cqll us for lowest competitive prices on llolion White poplor Doors.

Unlimited invenlory ossures ovqitoble stock ot lovrest morkel prices-prompt detivery- fost looding.

warp and bou- as it has considerable stress built into the boards.

Improper sticking-Lumber rvhich has been improperly stuck is apt to become .rvarped when the top side of the boards get wet, thus absorbing more moisture than the bottom side; the rvet side expands and causes the warping. As the top side dries, it tends to straighten, but it rrill never return to its original form.

Secretary-Treasurer Bob Inglis introcluced the second speaker, Les Harter, technical consultant for the Woocl_ work Institute of California, rvhose office is in Fresno. He came to Los Angeles especially for this meeting and ac_ quainted the SCLSA u'ith his organization, rvhose member_ ship consists of manufacturers, architects, builders. etc.

The main purpose of this particular organization is to become a liaison among the manufacturer, the architect and the builder.

Mr. llarter mentioned a number of problems that have arisen in the organization, which actually are problems such as lve encounter in our rvork with lumber, such as the improper seasoning and the improper handling of u.ellseasoned lumber. He offered a challenge-seeking to have the Lumber Seasoning Association disseminate certain information to the W.I.C. as the SCLSA is considered spec- ialists in this line. He also stated that, in return, the \\roodrvork Institute of California rvill assist the SCLSA in getting this information to the architects as rvell as to the manufactureqs and builders. Nfr-. Harter gave the rnem-

DO]IOUER GO. I]IG.

Esrablished t9O2

WHOTESALERS for oll West Coqst Forest products

Soulhern Colilornia Represenfotives Jor:

J-: NEIts IUMBER co' tibby, Monrono - KD ENGELMANN spRucE WILLAPA CEDAR SAIES CO., Roymond, Worffi Porllqnd, ot". 'ffio

KINZUA coRp., Kinzuq, Ore. - KD poNDERosA ptN---

BRqdshqw 2-6367

CRestview 4-7278

357 Sourh Robertson Boulevqrd

Beverly Hills, Ccrlifornicr

Gerard "Ysn" Brynke

bers much to think of and it

The meeting adjourned included:

Earl Simon-Hammond Lbr. Co.

R. H. Bennett-C. \I. Lovsted & Co.

INSECT WIRE SCREENING

J. H. Van Patten-Van Patten Dry

Kilns

Harland Walters Penberthy Lbr. Co,

Bob Franks-Cal-Pacific Lbr. Co.

Cort Mason-Downey Kiln

Herb Geisenheyner-Coast Kiln

Milt Pag*-Cal-Pacific Lbr. Co.

Charles Bckman-Beckman Lbr. Serv"

ice

B. L. Laursen-Consolidated Lbr. Co.

A. W. Furcron-Consolidated l-br. Co.

Don Saurenman -Iloulding Service

Arthur Koehler-Consultant

Les I{arter-Wodwork Inst. of Cal.

Bernard B. Barher, Jr-Wmdwork Inst. of Cal.

A. H. Wahl-Consolidated Lbr. Co.

Harry Robinson Patten-Blinn Lbr. Co.

Eugene Dy*Western Mill & Lbr. Co.

Jack Williamson-Western Mill & Lbr.

LO.

,,DURO,, BRONZE

"DUROID" Electro Galvanized "DURALUM" Cladded Aluminum

Dorothy Jqcobson

uras very rvell received. at 10:20 p.m. Those present

George W. ForemanWestern trIill & Lbr.

Richard W. Gardner Tropical & Western Lbr.

W. L. Williams-Parfax Co.

John Kurzhals-Sun Lumber Co.

Frank Denski Asso. Molding Co.

Bill Bloxham-Bloxham Engineering

G. Wilford-Tropical & Western Lbr.

Oscar Bark-Coast Kiln Co.

John C. Walsh-Tropical & Western Lbr.

Russ Swift-Tropical & Western Lbr.

N. Nash-Eastern Lbr. Co., Glen Falls, N. Y.

Louis Kunart-Tropical & Western Lbr.

Flarold Cole-Bohnhoff l-umber Co.

Kiyobui Ukai Sumstomo Shoji Kaisher

R. E. Cratty-Tropical & Western Lbr.

J. lV. C)stern-Tropical & Western I-br-

David J, Barnsby-Tropical & \d'esterrt

Lbr.

Hal Von Breton-Tropical & lVestern

Lbr.

Bob Inglis-Asso. \Ioltling Co.

The Forest Products Laboratory, Madison, \,Vis., tvill again conduct a kiln-drying demonstration there April 1627. Since 1946, rnore than 800 men interested in kiln drying of lumber have attended these clinics. This year the attendance rvill be limited to 35 men, and Southern Calilornia Lumber Seasoning Assn. members rvishing to enroll may contact for an application : Bob Inglis, Associated N{olding Co., 7125 Telegraph Road, Los Angeles 22.

The annual conference at Berkeley, Calif., rvill be Nlay 3-4 this year.

The February 9 meeting of the Southern California Lumber Seasoning Assn. was called to order by Presider.rt Herb Geisenheyner at 8:30 p.m. at the Rodger Young auditorium. Secre-

Servlee ls 0ar Stoelc ln Trade

A. H. Tilley

Coqst Forest Products

tary-Treasurer Bob Inglis outlined for the group his cliscussion with Arthur Koehler in regards to the panel which this association will present at the Berkeley Conference. The group was asked by the president whom tliey wished to work with Mr. Koehler, and present it at the conference.

Harry Robinson attended this meeting, the first since his illness, and all were very happy to have him back and well.

Rex Clqrk Discusses Grqde Nomes

The March 13 meeting of the Southen-r California Retail Lumber Assn. was attended by I22 active and associate members in the Galeria room of the Biltmore hotel, Los Angeles, to discuss the new Grading and Dressing Rules No. 15. Rex Clark, Sun Lumber Co., and chairman of the

association's Grading committee, was the principal speaker and considerable progress was made.

Wesfern Mill ond Moulding Co. Operoting From New locqfion

Western Nlill and Moulding Companv, pioneer Los Angeles remanufacturing concern destroyed by fire last month, has relocated its offices and plant and is doing "business as usual," according to M. O. Parrick, owner of the concern. The nerv mailing address for Western Nfill is P. O. Box 86, Gardena, California, and the new telephone number is FAculty l-2477. "We shall continue to render the same good service as in the past and will distribute the same details of fine moulding," said Mr. Parrick.

Poutuala.

\ lirrl, lrrnrl,, r r,;rr tjenjamin Patrl Rcmak. ; 11 '.. : ", l,,rt i| lrr- :r1,1)(:lt.:lr(( rl;ir, lt I I l,rrr -, ;rr -11,,,.1- |,' 11 ,lrrlLri,)r,rl,\\;rr',1 tlr, l,;1-111q--. r;r\- lli- i;Llir,r Waltel A. Remak, l- \lqr.lr'- ,li.tli, t l( lrtr'-( rl,1lr\' \\ L'r, t.lr;r, i,-, )trlL- ( 1,nt1);tl\ \\;LJtr'r ;r1,1 llllq;r lrltl;L]' -,,tlt,r 1,1,,-'1 \ .rlL \liri;rrrr .i,,r .- ;Lr ,l l;rr I l,,rr;rr,i

Not'nlan Zee:;tllatr 1, ,4(!\tlt;| I'lr rr',,,,i t,'r1,. L, '- \r qr'lr's, 1r,ttt-trl llt, rnill- I lll, >(':rltl, l,r,,,rtllr \lr',li.i,i :rtr';r l;r-l l|,)ltl1l.

Bob Baker ,, tlr, >;rrr l)rr'!, ll ,, Il ,, 'r lr,, t i-tl,',i rlr, litr,'t-i,i,' I i',, I | ',, rrrt lrtr:l \l;rr, tt l,' ,, ,'i l,,ri ,rl ,,11111 :;1t l)t,1,, ltr'iltl)(lr l-1,,t\ tr, ill,' t,,.. I t\\ll( r. r, i,r,r'l- llr:rt tlr, - ]t , ll ,- l,,,,rr;rq i,- ;ttrrti;tl Ir,,r ,Li' \ilitr \l,rtl lt ) ,Lll,l tr ,Lt ,, ir( I 11r',1'' lt; ',' l).irrrrrll;L1tir,i .lack l);rvirls,,tt. I : , i t- ,,r ,Lr ,..t, r:,1, ,1 ltrli ll11L,ri\J:rt : I ,, I r,,: i. i,il':lrt :tr,l ll;',, Lt il, I , :-, lr, t1,tr. it- |.,,- \'!,l,- \l;r:l(t ((tl1(r ir, :r ir ,,- : rlrr,f lr- ,,i l]ll* ;,l lltl,r -:ll',,\ ,rll,L 1,t,, tll,'rrl, jl illl, , l,,l('irlr \r.r,ri 1 t,,,1rr, t- I' r r- i l;r.. l':r, tlt, \\' ,',,i i'r,,,irr, l\lr. ;rrr,l \lr- Frcll Lamott i1 ,li 1i r111, ,, \;rrr i l rtr, I',, I r( -(r',,1,1 rrLil' ,,1 \r,ril tti,tti :, -,rlll \;1,:iil,,r 'lil, \1, rr,,, ( rlr. \,.ri,trl,,,:rrrrl (;ll:rl1rlr,Ll,L l lrt,, l)Tr,lrrtl r l rlr,lr\r -1(l i lrllrl,( rtl ( | N. O. Sr'.'alls,,rl. l., r,irqlr \ ll;ir, r - l',;Lr -,tr r rti \l',. . I'rrarll< Fitzgel'altl. \1, \ilr.tL r- l riuqlt;rl,l \\ rLt, r'r rll,' l'.;rr- ,rriri Atllott K

WeSth. i..:urr;r- I rlr :it,, , ri ,, r'.r'\ \\r'tr' i ,rlri,,t I ,i-l

Weldell Poquette "Chuck" Williqm,s John Prime

CNnFTENSoN LumBER Co.

Wholesole - Jobbing

tors during February and returned home early in N{arch after Palm Springs vacations.

Larry Weiland of the A-Arrou' Lumber Co., Los Angeles, and Jim Forgie, local Snark, attended the Riverside Hoo-Hoo meeting April 16. In the prize drawing, Larry won a ham (a HAM !!) but his rvife Elaine let it (and him) remain overnight before giving it to a worthy charity.

Lynne Martin, the Phipps Company, Huntington Park, one of the staunchest members of L. A. Hoo-Hoo-Ette Club No. l, made the surprise announcement at the March 12 meeting that she l'ill be married April 7 to a retired Marine officer.

"Ffote" Houghton, North-Robbins Plyrvood, Inc., Menlr Park, spent part o{ March on business in southern California.

Bob Middleton u'as a recent visitor in southern California to see Herb Meier, Arcadia u'holesaler n'ho handles his northern outpnt.

Floyd Scott, president. Stahl I-umber Co., Los Ar-rgeles, spent several rveeks in the Arizona sunshine recently on business and pleasure. Milan Michie, partr-rer in Stahl Lnmber, has returnecl from a srlrvey trip in the Pacific Northwest.

"Del" Pugh, o\vner of Sierra-Nevada Pine Co., spent .L recent rveek in Los Angeles on business r.vhile his righthand man, Howard Bradbury, helcl dorvn the Sacranrento fort.

Roberta Kinkade, Regal Docir Co., Los Angeles, has a daughter in the l\{onrovia-I)uarte High School Choir rvhich entertained the I-. A. Hoo-Hoo-Ilttcs Nlzrrch 12.

L. W. tlcrcDonald Co.

U/4olpAnk -eluil,lten anl S/4i("ftirr?

Represenfing

Trimble Lumber Corporotion, Bricelond, Cqlif. Los Gqtos Lumber Products Co., Inc., Scol'ts Volley, Colif.

Douglas Fir and Redwood

Dry Ponderosa Pine

444 N. Bedford Drive, Room 2OlBeverly Hills, Colifornio

Telephones: BRodshow 2-5101CRestview 6-2414

Jomes W. MocDonqld Bill Eogon Dove Loshley

OHI Now Rolling Coost-to-Coqsf

QUALITY

lmported snd Domestlc HARDWOOD PLYWOOD

Singie PIy

DOUGTAS FIR & WHITE PINE PLYWOOD

Hordboard

Cefolex - Foresf Hardboard

Nlore than 50 U.S. cities ar-rd communities from coast to coast, and as far away as Hawaii and Alaska, have norv l;iuncl.red local-level Operation lIome fmprovement drives, according to John R. Doscher, executive director of the huge private-industry campaign to repair and modernize 20,000.000 of the nation's older dwellings. \Vith over 1000 letters of inquiry a rveek pouring into OHI headquarters at 10 Rockefeller Plaza, New York, N.Y., Doscher predicts that n.rost of the country's larger cities and many smaller ones'n.ill soon have their o'rvn OHI activities underrvay.

Local chambers of commerce are spearheading community-rvide OHI programs throughout the country rvith the help of building interests, manufacturers, arcl.ritects, bankers, lenders, dealers and retailers. Among major cities in rvhich Operation Home Improvement movements have alleady started are Los Angeles, San Francisco, Seattle, Oakland, Denver and Tucson.

In Seattle, one of OHI's four pilot cities, R. V. Blackstock, lumber dealer and chairman of the Operation Home fmprovement committee, has announced a tentative budget of $100,0ff) for his city's campaign, to be undenvritten by local businessmen.

Los Angeles has named a woman civic leader, Mrs. Winifred Pike, as chairman of the local OHI program.

l4O5l

In daily newspaper advertisements, 'ivindolv displays and promotional materials of all types, thousands of lumber dealers, plumbing and heating contractors, savings and loan associations and building supply and appliance dealers are

OFfERIIIG A COMPI.ETE I.UMBIR SERVIGE!

regularly featuring the OHI seal, bearing the slogan, ,, ,56_. the Year to Fix."

Government housing officials predict that $15 billion$3 billion more than last year-will be spent on home repairs and improvements during 1956.

Trqde Journqls

[n Editoriol

(Continued f.rom Page 22) your industry and gives you the selected news of your fellow-merchants and manufacturers and of the industry at large.

-

As a thought-maker, the editorial preachments of its editor a,re based on a thoughtful, careful, authoritative study of conditions and can be held as sane and safe presentations of the trend of events on which the readers may base their own activities.

As an industrial amalgamator, the trade journal acts as a gathering place for the ideas of the industry and assists in no small degree in tightening the bonds of common interest that hold together those engaged in the same line of business.

As a mouth-piece for the industry, the trade journal holds a position second only to that of the regularly organized associations in the industry, and as a record of action takes precedence even over the published associatiqnal reports. Read your trade journal regularly; paps it on to your fellow merchant Who is a non-subscriber; give your editor the news of your section, the ideas that have helped you succeed, and in turn receive the best thought of the combined brains of the industry.

4u, BeJfpr, llrfootlil,i'np an[ B"Jt?/,Senu*n

FAcurty r-2477 COll FAcurry r-2477

wl. O. Pqrrick

Western Mill and Moulding Co.

715 West | 52nd Sfreel, Los Angeles, Cqlifornicr

,,rheFinestrr".,.Yll;i"#:"r""8!*^.,ncatirorniq,,

Merchondising Aid Progrom

lcrunched by Mohogony Group

A ner,r' n.rerchar.rdising aid program to furnitttre manuiacturers ancl retailers u,as launched during the January Markets by the X'fahoganv Association, Inc. Pror.rtotional material cousisting of booklets, n.rats, films, certificate, and point-of-displav easels comprise the "package" of available "selling tools." A new booklet for manufacturers and retailers, "Tags and l-abels That Tell & Sell," outlines the fuuctions of tl-re Mahogany tags and labels to manufacturers ancl retailers. w'ho tnav obtain quanlity copies on request.

Insulite Line to Rice Supply

Rice Supply, Inc., branch operations at Santa Rosa an<l Eureka, California, h:rve bcen appointecl rvholesale clistributors of Insulite building proclucts, accortlir.rg to J. B. Rice, presitlent of the fimr. Heatlcluarters for Rice Supply, Inc., is at San Rafael. It rvill hanclle the Insulite line, including structttral, decorative antl acottstical insulation board and hardboarcl, antl rvill service builcling nraterial clealers in Northern California coastal counties from u-areh()uses at Eurek:r and Santa Itosa.

RCSB Nqmes Promotion Monqger

Robert l'. \{y.ers, Jr. and R. Douglas Ross have been naurt:rl lrv the I{ed Cedar Shingle Bureiru its tratle I)r{)llt{rti.l1 lllitltager and midn-est lield representative. respectit'eiy, accorcling to \rirgil G. I'eterson, secretar\'-manager of the Bureatt. Xlyers rvill be responsible for publicitv and promotion of the Bureau's Certigrade shir-rgles. Ce rtigroove machinegroovecl shakes ancl Certi-Split handsplit shakes.

tOS.CAt TUMBER CO.

WH(}IESAI.E DISTRIBUTORS DIRECT IIItt SHIPftTENTS IU'IABER . PLYWOOD

By Ccrrlood Truck qnd Troiler

PROINPT SERVTCE QUAHTY sAYrltGS

DISTRIBUTION YARD

l33OZ Burbonk Blvd.

Von Nuys, Gqliforniq

Slote 5-8873 o STonley 7-1129

ATWAYS

OtD GROWTH K. D. LUMBER

Ponderoso, Sugor, Lodgepole ond ldqho White Pine o Engelmonn Spruce While Fir Cedqr . Hemlock

TARGE tOCAt INVENTORY

Over 2,OOO,OOO Feet Under Cover Att SPECIES

Softwood Plywoods

Kiln Dried Lumber

STOCK

BEAUTIFUT SPECIAITY PLYWOODS

Cleqr ond Knotly Pine . Cleqr qnd Knofty Cedor . Douglos Fir

NBItr{AIT.IBBBII LUMBDB OO.

Penlatoall

Alden Bafl, plant operations manag.er, Eureka Redr,r,ood Lumber Co., Eureka, \\ras a recent L. A. visitor on a sLlrvey for spring shipments and conferred for 10 days u,ith Dean Jones, manager for E,ureka Redu'ood in the south, calling on clients and users of redu'ood. Dean Jones is spending the first n'eek of April in Neu' Mexico on business and pleasure and u.ill return April 9 in a nerv Thunderbird he's picking up.

Jack Matteson, l'ell knou'n in southern California luml.ler circles, has joined Sand Door and Plyu'ood Co. or-r the sales staff and tvill cover Orange county and parts of the San Gabriel Valley', according to N{anager Jim Barron.

Lew Ward, Bercut-Richards Lumber Co., Sacramento, returned March 10 from a 3-rl'eek srving through southern California on business.

Bill Tobin, Long Beach rvholesale distributor, is back from an extended trip through northern California.

Ray Wiig, sales manager of Southern California Lumber Sales, \{onrovia, spent several days last nionth in Ner-ada and Arizona.

Jim Hall, Jr. of the James L. Hall Con-rpany returned to the San Francisco offices N{arch 19 from a procurement trip to Portland and other Oregon parts.

Paul Wright of the Herman A. Smith l,r'holesale lumber firm in Glendale spent some time in northern California last month, covering the \Vestern Pine Assn. annual irr San Francisco in companv u.ith Roy Harrison, sales man:rger of Berry Bros. I-urnber Co., Pine Grove, Calif.

EtnSCO is your best ber!

Doors, Flush ond Ponel

Douglos Fir Plywood

Hordwood Plywood

Oregonbord

Hondy-Hooks

Decorotive Ponels

Hercules Utility Tobles

Atlos Folding Legs

Woodlife ond Por

Borden's Glue

Cholkboords ond Bulletin Boords

&irinro Combination boort Avoiloble

1956 lllenbershfp Dlrectory o *":il!;,/]f,:"'

ACI'IE SCREEN CO., San DiegeE. B. Seabock, William Turpie, Ira J. Kinney, partDers.

AMERICAN HARDWOOD CO.. Los Angeles-C. I{.'l'aenzer, president.

AMERICAN SCREEN PI{ODUCTS CO., El Monte- John F. Keitel, regional sales manager.

A. W. ANDERBERG MFG., CO.' Los Angeles A. W. Anderberg, president.

ANDERSEN CORPORATION, Bay- port, IIinn.-James D. Rowland, vice pres. Calif. Reps: Howard L. Hanson, Redwood City, James D. Rowland, Jr., Palo Alto.

JOHN M. ANSLINGER & SON, INC., Pasadena-John M. Anslinger, Sr., owner.

THE ARMSTRONG CO., RichmondRobert E. Mclntosh, branch manager.

ARROW SASH AND DOOR CO., Sun Valley-Jay C. Walker, manager.

ATKINSON MILL & MFG., CO., Oakland-Robert & Harold Atkinson, partj ners.

ATI-AS LUMBER CO., Los Angeles- E. M- Bauer, vice-president,

PAUL G. AUSTIN CO.. Duarte-Paul G. Austin owner.

CARL W. BAUGH. WHOLESALE LUMBER, Pasadena-Carl W. Baugh, owner.

BEAVER LUMBER CO., San Leandro

-Francis B. Winkel, manager.

RLAIR BROTHERS LUMBER CO., Placerville-E. C. Smith, M. G. Blair, A. E. Rlair, partners,BLACKSTONE PLANING MILL, FresneA. G. Beck & H. J. 'lolladay, Jtartners.

BOHNHOFF LUMBER CO., INC., Los Angeles-C. C. Bohnhof[, vice-pres.

F. S. BUCKLEY DOOR CO., San Francisco-E. W. Yeates, partnermanager.

RURNETI' & SONS, Sacramentele-

Roy J. Miller, owner.

RYLES-JAMISON LUT{BER CO,, Fresnell. B. Jamison, partier.

CALIFORNLd CABINETS, n Carlos

CRESMER MFG.. CO.. RiversideHomer J. Wilson, rnanager, CROSS LUMBEI{ CO., Merced-M. B. Cross, president.

DA,VIDSON I'LYWOOD & LUMBER CO., Los Angeles-I{ichard Bartlett, president.

DEATS SASH & DOOR CO., Los Angeles-L. S. Deats, John S. Deats, partners.

E. D. DELANEY, INC., InglewoodEdwin D. Delaney, owner.

DE X{ARCO CABINET SALES CO., Los Angeles-Philip A. De trlarco, prestdent.

J. di CRISTINA & SON, San FrancisceCharles di Cristina, partnermanager.

DUPLEX, INC., Los Angeles-Fred Bmth, Jr., general manager.

DURAND DOOR & SUPPLY, Los Angeles-Gilbert E. Durand, owner.

EL CERRITO LUMBER CO., El Cerrite E. J. Freethy, owner, FAIRI"AX LUMBER CO., Fair{ax- Frank W. Boileau, president.

FELLES PLANING MILL. Fresne

'f. J. Felles, partner. FINK AND SCHINDLER CO., San FlrancisceC. F. Stauffacher, lresident. FOLGER LUMBER CO., Berkeley-R. D. Lapham, president.

W. C. FRANKS. Fresno.

FRESNO PLANING MILL CO., Fresno

-A. W. Rernhauer, president.

GENERAL VENEER MFG., CO., South Gate-Elmer Vivian, general mauager. GEROLD MFG. CO.. INC.. Hawthorne

-Phil Gerold, president.

GILBITEA'I'H CHEMICAL CO., SAN FrancisceR. I. Gilbreath. owner.

GRAND RAPIDS HARDWARE CO., Grand Rapids, Mich.,; Western Div. : Los Angeles-W. F. Blakemore, sales manager; No. Calif. Rep.: M. A. Hardin, Martinez. HALEY BROTHERS. Santa MonicaFrancis Haley, R, G, Haley, partners. HAYWARD MILL & LUMBER, Hay. ward-Nels E. Nelsen, president.

DEIT GLASS AND MILL, INC., SAN Jose-J. P. Le Deit, manager. LOS ANGELES }IILLWORK CO,, LOS Angeles Adolph Warvarovsky, president; director W.I.C. LOS-CAL LUMBEIT CO., Los Anlgeles

J. E. Frutchey, president.

I,L:NDGItEN WOOD PRODUCTS, Hayward-George Wm. Lundgren, owner.

MATHENY MILL & BUILDING SUPPLY CO., Oakland-tr{. C. Matheny, owner.

McCOY PLANING MILL, Yuba City -Ross A. McCoy, owner.

McFARLAND WOOD PRODUCTS, Long Beach-Don Buehner, manager.

MINTON LUMBER CO., Mountaia View-Owens Minton, president.

MOTRONI PLANING MILL. Woodland-R. L. 1'ozzi, manager.

MULIIALL CABINET & MILLWORK, INC., Gardena-Lyle Mulhall, president.

MURRAY MILL & MFG., National City-John E. Murray, owner.

OSTLING MFG. CO., El MonteRichard J. Ostling, president; C. E. Strait, vice-president.

E. J. S'|'ANTON & SON, rNC., I-os Angeles-LeRoy Stanton, exec. vicrDresident. O. w. srEwAR'f PLYwooD co., Norwalk-{rval W. Stewart, owner.

A. L. STOCKTON LUMBEI{ CO., Daly City A. H. St@kton, vice president. STOCKTON BOX CO., Stockton-C. 'l-. Gray, president, SULLIVAN HARDWOOD LUN{BER CO., San DiegeJames W. Sullivan, v ice- president.

TARTER, WEBSTER & ]OHNSON, INC., Los Angeles-Eric M. Hexberg, resloent manager.

TAYLOR MILLWORK & S'I'AIR CO., Los Angeles-Byron 'f aylor, manager; president W.I.C.

UNION PLANING MILL, StocktonJ. R. Little, president; director W.I.C. UNION PLANING MILL, Sacramento

-James R. Hillgrove, Jr., manager. UNIOUE BALANCE CO., INC., New York City; Calif. Rep. : V. J. lVolff Los Angeles.

UNIOUE CARINET & FIXTURE CO., Long Beach J. F. Aronson, co-owner. UNITED PLANING MILL, I odestoA. S. Read, general manager..

UNITED STATES PLYWOOD CORP,: Fresno Branch-George W. Allen, manager; Oakland branch-Don L. Kesselring, manager; Los Angeles branchDon L, Braley, nanager; Sacramento branch-William A. Haskins, manager.

VALLEY PLANING I,IILL OF VAN

NUYS, INC., Van Nuys W. H. Carpenter, president.

VALLEY SASFI & DOOR CO., Van Nuy-Jack Flodge, owner.

VAI-LEY SCREEN CO.. BurbankNevin W. Hipolito, president; Fred H. 'fhompson, secretary-treasurer.

VALI,EY SHOWCASE & FIXTURE CO.. Stockton-Georse [-echich, owner. 'r. V. WALKER & SON, INC., 3urbank-Charles V. Walker, vice-president.

WATSON-DREPS MILL & CABINE'I' CO., El Monte-Ray Dreps, partner. WENDLING-NA1'HAN CO., San FrancisceM, L, Euphrat, president.

CALIFORNIA MFG.. CO.. Sacramento

-Joseph J. Ziganto. owner.

-C. E. Morrison, general manager; director, W.LC.

CALIFORNIA PANEL & VENEEIT

CO., Los Angeles-W. F. Fahs, general manager. CALIFORNIA WOOD PRODUCTS. INC.,- Santa Rosa-E. M. Critchfield, orestoent.

CAPITAL CITY PLANIT_G MILL.

SacramcntrPaul L. Bernardis, Jr.. general manager.

CHAPMAN CHEMICAL CO.. Memphis, Tenn.; Calif. Rep.: J. M. Smalling, Sacramento.

CHASE LUMBER CO., San JoseLoren J. Wilson, manager.

CHEIM LUMBER CO., San Jose-Leo

F. Cheim. owner.

CLINTON MILL & I[FG., CO., Oakland-E. F. Atkinson, director, W. I. C.,

A, G. F. Wiedmann, partners.

C. l{. IIILI-WORK CO., Arcadia-O.

A. Maule, owner,

T. M. CORII CO., Los Angeles-'f. M. Cobb, owner.

CONDOR SUPPLY CO., PasadenaRohert W. Yerkes, owner.

HEJLIK CABINET & MILLWORK, Gardena-Raymmd J. Hejlik, owner.

HENDERSON MFG. CO., Los Angeles

-Karl Knetsch, general manager.

J. E. HIGGINS LUMBER CO., San Francisco-J. E. Higgins, Jr., president.

HODGES WOOD PRODUCTS CO., Van Nuys-Edward T. Hodges, owner.

HOGAN LUMBER CO., OaklandThomas P. Ilogan, general manager, Robert Hogan, manager wholesale division: director'W.J.C.

HOLCOMB CABINET I{FG. CO., Lemon Grove-C. L. Holcomb, owner. HOLLENL] ECK-BUSH PLANING tr{ILL, FresnrF. Rex Sporleder, manager-owner; treasurer W.I.C. INLAND SHOWCASE & FIXTURE CO,. F-resnel. II. Terzian. owner.

FRANK E. JONES MACHINERY CORP., Los Angeles-H. W. Jones, secret ary - t reasu fer.

l'. L. JORDAN SASH & DOOR CO., Los Angeles-F. L. Jordan, partner.

JOHN W. KOEHI- & SON, INC., Los Angeles Harry M. Libbv, president; director W.LC.

THEODORE KORNWEIBEL, Arcatlia

*'l'heodore Kornweibel, owner.

PACIFIC FOREST PRODUCTS. INC.. Oakland-E. J. LaFranchi, manager. PACIFIC LUMBER DEALERS SUP. PLY, INC., Harbor City-R. L. Young, manager; director WI.C. PACIFIC MFG., CO., Santa CIara-J. L. Pierce, president; first vice.president w.I.c. PAINE LUMRER CO., LTD., Oshkosh, Wis.; Calif. Rep.: Henry trI. Alsaker, Sacramento, PARAMOUNT BUILT.IN FIXTURES CO., Oakland-Charles G. Murra, presicent. PINE LOGGING CO., Fresnellobert Grimmett, manager, PORTOLA PL.A,NINc MILL, San FrancisceS. Riancalana, owner, H.- A. PULASKI, Azusa-Harry A. PulasRl, owner, RODDISCRAFT. INC.. San Francisco -Dave Rishop, manager, RUMPLE, INC., Los Angeles-Wm. Brockwav, president & nanager. SAIIPSON COMPANY, Pasadena-J.

W. Sampson, partner. SAND DOOR & LUIIBER. Los Angeles--Robert C. Sand, owner-president. SAN PEDRO BOAT WORKS (MiII Division), San PedreJ. Mcl-ennan, manager.

SANTA BARBARA MILL & LU\{BER CO., Santa Barbara-E. G. Ludwick, vice-president and general manager; director W.I.C. SEWALL BOAT CO., Harbor City-A. R. Sewall, owner.

SIERRA MILL & LLTMBER CO., SacramentrStanley Gustafson, mana. ger; director W.I.C. SOUTH CITY LUMBER & SUPPLY CO.,. Fouth San Franciscelra Horton, pres ldent.

SOUTHERN CALIFORNIA ASSN. OF CABINET MANUFACTUITERS, Los Angeles-F. W. Daluiso, secretary.

SOUTHERN CAI,IFORNIA SASH & DOOR CO., El Monte-R. G. Hill & S. A. Hill, owners.

STANDARD LUMBER CO., INC,, I-nglewood-D. H. Steinnretz III, president.

WEST COAST DOOR MANUFACTURERS, Mountain View-H. J. Espedal, presidenl.

WEST COAST SCREEN CO., Los Angeles-Francis G. Hanson, president.

WESTERN DOOR & SASH CO., Oakland J. Z. 'Iodd. president.

WESTERN LUMBER CO., San Diego -W'. Perry Acuff, mill superintendent; second vice-president \A'.I.C. WESTERN PINE SLiPPLY CO., Emeryville-Philip J. trIcCoy, president; director W.I.C. WHITE BROTHERS, San Francisce

D. F. White, manager.

WINTON LTTMRER SALES CO..

Sacramente-Iohn Rosenberry, general manager.

WILSON MILL & CABINET CO., Costa Mesa C, S, Wilson, owner. E. K. WOOD LUMRER CO., \['hittier -O. R. Hall. manager.

WOOD PRODUCTS CO.. North Sacramento-William Ii. McCallunr, president. LARUE l. WOODSON, San Francisco. THE WOITK MII-I. & CARINET CO., INC., Monterey-'fom A. Work, Jr., owner: director W.I.C. ZEESMAN PLYWOOD CORP.. I-os Angeles-Norman Zeesman, olvner.

MANUFACTURER ond JOBBER: HARDWOOD FTUSH DOORSFIR PTYWOOD - HOLIYWOOD, JR.

MATARKEY TOUVER DOORS ond COMBINATION SCREEN DOORS

AAATARKEY REDWOOD PTYWOOD

Speciofizing in Shipments vio Roil From Coqsf fo Coqsf

You Cqn Depend on

CARLOW COMPANY

738 Eost 59rh Sireel ADqms 4-0159

Los Angeles l, Coliforniq

Esroblished 1896

Member Southern Coliforniq Door tn3titute

6807 McKinley Ave Pleqsqnt 2€t3;

miliar "Mengel-Nlan" syrnbol, permanently inserted into the stile of every Nlengel door.

Speaking for the company, Door Department Manager Fay Kulmer state<l, "The idea of trade-marking dates back to the artisans and craft lvorkers of history. The Mengel identification dowel will be distinctive, yet will harmonize gracefully u'ith the wood of the door itself. It is our feeling here at X,Iengel that a cloor is not only a part of the house, but, in a sense, like fine furniture.

"Mengel doors, as a product of the world's largest manufacturer of quality hardwood products, ber-refit from the cornpany's unusual technical resources and skills not only in the manufacture of doors but as well in the crafting and construction of Mengel Permanized Furniture. This naturally reflects in extra value for the consumer. The permanent 'Mengel-Man' tradernark is the home-buyer's assurance that he is getting genuine Nlengel doors-his source of pride and protection.

"It's lil<e seeing the famous hallmark of quality, Sterling, on silver," says N[r. Kulmer. "The Mengel trade-mark-dowel assures good value backed up by Mengel's reputation for quality products."

For 1956, the door department anticipates production in excess of that achieved in 1955.

Mengel Now Trqde-Morking All Eoors With Fqmous 'Mengel-Mon'

Official announcement was made Nlarch 12 that all produced by The Nfengel Company are now being marked. The trade-mark is a wood clorvel, containine

Mulford Forestry Building Nomed

tradetl.re f a-

Berkeley-Regents of the University of California have named the School of Forestry building in honor of the late Walter Mulford, first dean of the school, who died September 7, 1955, at the age of 78.

JAMDS L. HALL OO.

South Boy Lumber Compony Adds Stetson-Ross Mcrtcher

HAROID FRODSHAM, president ond genarol mqnqgar of Sourh Boy Lumber Compony, is shown in foreground of photo or left beside rhe new StetsomRoss molcher ol the ploning mill

The South Bay Lumber Company, Southern California wholesale Redwoocl distributors, recently installed this new Stetson-Ross electric Matcher in the llawthorne, California, plant of the firm, according to Harold Frodsham, president and general manager.

This latest autorratic machine has tripled the capacity oI millwork by South }3ay and is presently operating on a two-

!

shift schedule turning out better than 100,000 board feet of lumber per shift.

Custom milling is norn' available, according to Mr' Frodsham, and the company is in a position to handle a considerable volume of outside millwork, he said. "We will put on the third shift should the demand warrant such action," he declared.

New Phone for Cqrl Wqtfs

Carl W. Watts, Oakland u'holesale lumberman, fied the trade of his ner'v phone listing.-Olympic in the conversion to dial phones by the teiephone for faster service on certain E,ast Bay listings.

has noti8-4288compan)'

SdSi

Stahl -eailel, eornTznry, !oi,'EADDRESS

T\TENTY.FIVE YEARS AGO TODAY

As reported in The California Lumber Merchant April 1,1931

Interviews rvith various lumltermeir and others reported in this issue all express the opinion that the depression is practicall;. over, and business is inprovir-rg. (They only missed their guess by 5 to 8 years.)

C'onfession: THE CALIFORNIA LUX'IBER MERCHANT editorials mad,e the same mistakc, trying to chcer ttf its rcuders. It adztised the lu.m,ber and building industr\ to qct ready for a great reaiztal of building, ad not to be lilee the Dodo Bird, which, is ertinct because he always flezu baclewards, di,dn't giae a cuss zulrcre he was goi,ng, but loz.,ed to looh bacle at u,here lt,e'd. becn.

The official opening of the nerv offices of the California Redwood Association, March 11, in the Financial Center Building, 405 1\Iontgomery Street, San Francisco, was a big event, attended by hundreds of lumbermen. Flowers from a rnultitude of friends filled the rooms. Fred V. Holmes is president, and A. S. Murphy is vice-president.

John F. Mullin, pioneer lumber dealer, died at his home in Los Angeles, NIarch 16 at the age of 71. He was president of several lumber concerns in adclition to the Burbank Lumber Company and the Nfullin I-umber Company, o[ Los Angeles, rvhich are operated by his sons, Wayne F.

Nlullin and Russell B. Mullin. He has another son, Jc;hn S. N{ullin, and one daughter. His wife survives him. He was retired from active business at the time of his death.

The b'.rilding material dealers of Ventura County, California, have organized a nerv association called the Building N{aterial Dealers Club of Ventura County, with Walter Riley, Oxnard, Dresident, and O. D. Ad:rms, secretary.

Max E. Cook, head of the Redrvood Farm Structures Bureau, San Francisco, has been appointed by the Federal government to the position of Farmstead Engineer with the Bureau of Reclamation, in a consulting capacity. He has also been appointed chairman of the Committee of the American Society of Agricultural En.g'ineers, working on standardization of farm irrigation structures.

W. D. "Bill" Dunning, formerly sales manager for the Little River Redrvood Company, has been transferred to Los Angeles, where he has opened a sales office for the Hammond & Little River Redwood Company, Ltd.

The San Joaquin Valley Lumbermen's Club has been reorganized and changed from a social to a business organization. This rvas done on the suggestion of a special committee. George C. Burnett of Tulare is the first president of the nerv organization.

REX OXFORD LUTIBER CO.

For Quality Shipments

Harry Whittemore, general manager, I-os Angeles Lumber, Inc., announces some personnel changes there: IIoward Ray, formerly with Dant & Russell and the San Peclro Lumber Co., Los Angeles, has been narned to the sales staff succeeding Chris Miller, who has resigned; Vic Harbaugh has left to take a position with Roy Forest Products Co. in Van Nuys.

Jim Kirby, formerly in southern California lumber, is now making his home in Ukiah, Calif., rvhere he is connected with Jal-Mar Forest Products, Inc.

Paul Gaboury, orvner of Golden Gate Lumlier Co., Walnut Creek, spent a rveek in March calling on mill connections through northern California.

FRED C. HOLMES LUMBER C(l.

Roif Shipmenfs

Fred Holmes / Corl Force

Russ Shorp Box 987 P.O. Box 55 Fort Brogg, Colif. Altodeno, Colif. Phone:7681 RYon 1-0079

John B. Bishop has been named branch manager of Weyerhaeuser Timber Co., Klamath Falls, to succeed David S. Troy, who died March 3. Bishop has been n'ith WTC 27 years as assistant sales manager, salesmanager and assistant branch manager there. WTC Vice-President and General l\{anager Charles H. Ingram announced the appointment.

Charlie Lakeman, newly elected vice-president of the Southern California Lumber Seasor-rins Assn., is well on the way to complete recovery from his recent illness and operation and is expected back at tlie SCLSA monthly meetings soon.

Paul Euphrat returned to Wendling-Nathan Co. San Francisco headquarters March 12 af.ter a- week in northern California at the mill connections.

I. S. Brown and Art Evans, executives of Industrial I-umber, Glendale, returned to their home base after an extended trip through the northern coast area and attendance at the Western Pine Assn. annual. They visited Eureka and Arcata.

Carl W. Watts, Oakland rvholesale lumberman, visited his rnill connections in the north for a mid-March u'eek.

Carl Gavotto, San Diego lumberman, visited Mexico recently accompanying the California Lumber Merchant reporter on a tour of retail yards in Baja California (you will see the results in an early issue).

John Driscoll, the 11 Western States man for Simpson Redrvood Company, spent 1O days in nfa,rch covering the Arizona territory.

Rcte-Position wcrnted $2.00 per column inch

All others, $3.00 per column inch

Closing dqtes lor copy, Sth cnd 20th

WANTED_REDWOOD SALESMAN

WANT ADs

If YOU are a good wholesale R,EDWOOD SALESMAN we have just the job for you-Unlimited sales support-Unlimited inventory and protected territory. \Me want a ,man who really wants to make money. The best salary and commission de,al in Southern California.

Address Box C-2491, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

..TAKE-OFF" MAN NEEDED

We need a man capable of "take-ofr" and listing Millwork from plans, taking measurements in the field for custom millwork, and maintaining liaison between job and shop. So,me knowledge of mill detail very helpful. Excellent opportunity for future. Give full details and state minimum salary acceptable to:

P.O. BOX 1572. SANTA BARBARA, CALIFORNIA

WANTED: WOMAN BOOKKEEPER,

We need a wotnan bookkeeper-typist with lumber experience for wholesale distribution yard in Vernon area. Must have own transportation. Write giving full particulars.

Address Box C-2488, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

POSITION WANTED

By Forestry sraduate in lumber industry, sales or buying. 28 yeats oft, family -min. Lumber and plywood experience. Desires work in Northern- California. Contact for detailed experience.

Address Box C-2490, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

LUMBERMAN AVAILABLE

Previous owner and manager of Lumber Yards, looking- for permanent oosition. Throush an unfortunate investment, it is necessary that I must find someihins to do. Can fulfill any office position with many ye:us of successful experience through logging' sawmilling and retaii fiom bottom up. Complete references and record on request.

Address Box C-2489, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

MILL REPRESENTATIVE

Will sell your lumber (Fir or Redwood)- in Southern California" Foimirly issociated for-20 years with highly rated los Angeles i"t"t"i irt otisaler. Desire direct mill represeirtation' Interview in North or Los Angeles.

Address Box C-2416, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

WILL INVEST

Experienced lumberman with excellent distribution connections will inv-est for part ownership in good sawmill \rith timber. Will exchange references.

Address Box C-2377, California Lurnber Merchant 16 West 6th St., Room 508, Los Angeles 14' Calif.

FOR SALE

One of the most successful, outstanding coastal retail yards, ideal location near L. A. and well known throughout the lumber trade. Over $60Q000 in sales last year, at no sales effort. It is new and has ever5rthing, in a district that will afrord every opportunity to expand sales far beyond present volume, if wanted, This business can support several principals. About $150,fi)0 cash required. Owner would retain inactive portion if buyers qualify, It's a money-maker.

Address Box C-2471, California Lumber Merchant 108 W. 6th St., Room 508, Los Angeles 14, Calif.

Namcr of Advertisgrs in this Depcrtment uring c blind oddregs connot be divulgcd. All inquirier cnd rcplior should be oddressed to key shown in the odvertircmcnt

FINE LUMBERYARDS FOR SALE

WE have some fine lumberyards for sale and will be glad to give you fi'll information Call us if you want upto-the-rninute listings or refer to our ad in the March 15 issue of this magazine. If YOU want t_o_ sell YOU_R yard, give us a ring and we'll go right to work on it. We Know Our Business . OuiBusiness Is Yariis For Sale.

TWOHY LUMBER CO.-Lumberyard and Sawmill Brokers

7L4 W. Olympic Blvd., Los Angeles 15, Calif., Rlchmond 9-8?46

NEVADA RETAIL YARD FOR SALE

For sale at cost of inventory & equipment, approx. $35,000, a retail lumber yard and general building supplies. Located in one of the yard general supplies. in the fastest-going areas in Nevada. Doing approx, $200,@0. Owner will carry land and buildings on ten-year contract or lease. or P. O. Box 661, Fallon, Nevada

FOR SALE

Owner wishes to retire and must sell three (3) Retail Lumber Yards FOR COST OF INVENTORY (apprort. $90,000). These yards are more than 90 miles from Los Angeles, doing $600,000 per year with $38,000 profit for 1955, and never earned less than $30,000. Owner will carry equipment, buildings and land on a ten or more years contract to suit buyer. May take IMMEDIATE POSSESSION.

Address Box C-2442, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

I WILL BUY

Your 2x,S-5', 6' & 10', all grades, all species. Give tally, species and price wanted "on trucks," F.O.B. your yard.

Address Box C-2,184, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

FOR SALE

21' Chris-Craft Express Cruiser. Fully equipped and completely refinished. All extras. Priced for quick sale. -

Call DON at Klmberly 2-3595; Los Angeles

ff# ..GIPO" LUMBER HANDLING

Labor available for Car Unloading, Sorting, Sticking. "Free" 1956 Printed Price List. Arrangements made foi Lift oiCarrier Hauls from any public team tracks.

CRANE & CO.

cA.2-8143

5143 Alhambra Avenue Los Angeles 32, Calif.

This Space Is Reserved for Y O U

To Fill Your WANTS-To Supply Your Needs

FOR SALE MERRY-GO-ROUND

Filer & Stowell type design, 1951. All-steel package unit with complete sets of gear motors and all air lifts on transfer rolls, chains and drives. 24" inleed rolls. 36" outfeed. Infeed & outfeed each 44' long, 98 overall. Can handle ?5,0(X) feet per day for rernanufacturing of cants. Is being used for sawing Clears into vertical grain Fir, Spruce, Cedar, etc., for minesweeper program. Excellent for making siding strips in VG for Redwood or Cedar mill, also manufacturing such items as ladder stock, pole stock and spar and mast grades, etc. Can be seen in operation. Write for blueprint. Price, $10,750 net, F.O.B. cars Chicago, without resaw

HUSS LUMBER COMPANY

f350 W. Ful'lerton Avenue, Chicago 14, Illinois

(CoNTTNUED ON NEXT PAGE)

ARROWHEAD TUMBER COTNPANY

599 Wqtermon AYe.

Sqn Bernqrdino

L.c.L. WHOIESAIE DISTR.IBUTION CAR,tOAD

Redwood, Plywood Douglos Fir, Pine

WANT (Continued from ADS Preceding Page) FOR SALE

One XL Ripper, Model RS4-f, Serial #123, with main drive from US 10 HP 3-phase motor and feed drive from US f-motor, com' plete with 10" arbor rolls and blades, switches. One XL Moldmatcher with cabinet base and 3-HP and lr/2-IJP 3-phase motors, complete with extra heads, knives, switch€s, and, l-HP feed motor. Both machines $1,675 F.O.B.

C. L. HOLCOMB CABINE.T MFG., CO.

7268 BroadwaS Lemon Grove, Calif.

FOR SALE

Late model Linderman edge-gluer. Wilt handle boards 12" to l0'0" long, f" to 3" thick, L/2" to 12" wide, RO or surfaced.- Complete with ireads, three sets 'of knives. Hoods, motors, switches, knifegrinder and straight-line rip saw, if desired. Excellent condition, Used very little since purchased new. Does perfect work.

Address Box C-2481, California Lumber Merchant 10E West 6th St., Room 508, Los Angeles 14, Calif.

SAVEI FOR,K.LIFT BARGAINS SAVE!

Btg Dttcovnls otr Nsw SutPrut Porrs

Telephone 87511 tw* zD 8796

FOR SALE-One Wood Welder

Model 200O, 3O-watt, 300-500 MA in NEW Condition: $395. Our cost $795. Only two months old.

BIELEC LUMBER COMPANY

13074 East Va'lley Boulevard

Edgewood 6-5911 PUENTE, Calif. Edgewood 6-2684

FOR QUICK SALE

CIRC. SAW BLADES: one 40", orre 44" ins. teeth; one 24", three 32" solid teeth. All for only $225.

Address Box C-2487, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

FOR SALE_USED LIFT TRUCKS

One, Gerlinger, 8-ton capacity; One Hyster, 7fu-ton capacity, and One Ross, 9-ton capacity. These machines are in good operating condition.

BURNABY ANd WILLIAMS Van Nuys, Calif. 6lo2 SePulveda Blvd' srate 5-6561

FOR SALE

One 1946 Model 90 Ross Carrier, 30,000 lb. capacity, 66" arms-in good operating condition.

GEORGE WINDELER CO,, INC.

2211 Jerrold Ave,. San Francisco 24 VAlencia 4-1841

BUY_SELL-REPAIR-SERVICE

Fork Lifts and Straddle Trucks. Complete shop and field scrvice. Portable Wclding, Spccial Fabrication, Steam Clcaning and Painqing. Service Available 7 Days a Week. All work guaranteed.

COMMERCIAL REPAIRS AND SERVICE

I 2324 'CENTER STREET HOTtYDAtE, SOUTH GATE, CALIF

1115 North Alameda Street, Compton, Calif.

Phones: NEwmark l-8269, NEvada 6-4805

MACHINERY FOR SALE

Sash & Door Sticker-3 motor-24 heads. -. $ 650 Tenoner-S motors .$1500 Whitney Shaper-wet frequency .......$f800 Belt Sander ....... ....$ 300

Incinerator 12'6" x 50/ -... ....Cheap

L. Solberg, l00O Foothill Blvd., La Verne Phone: LYcoming 4-4020

They're Looking for YOUR Ad

When you advertise in the Classified Columns of the Lumber Merchant-

25 Cctifornlo Strccl SUtter l'6642

Scn Frcncirco ll, €olif. IWX St 1069

PHONE: FORESTHILL 2r ot.22

Thousands of people every issue turn to the CLM Classified Ads to satisfy their wants and their needs' They want to llire or Buy. . or Rent. or Sell; theyneed some Help . or they need a Position. And they turn to the Merchant listing that Classifies their Wants.

39rh Annuql SCRTA Convenfion

(Continued from Page 19)

..ARE WE NEGLECTING OUR BUSINESS AS CITIZENS?"

by

HAL A. BROWN, Vice-President (Woodhead Lumber Co., Los Angeles, Ca,lif.)

10:45 A.M.

EQUIPMENT AND PRODUCTS EXHIBIT

Embassy and Colonial Rooms

12:15 P.M.

HOO-HOO LUNCHEON, Embassy Room

HONORING the Hoo-Hoo Clubs of Southern California

Presiding: JOHN D. SULLMN

(San Diego Lumbermen's Assn., San Diego, Calif.) and JAMES H. FORGIE, Snark

(Los Angeles Hoo-Hoo Club No. 2)

, FASHION SHO\^/

by Emmeline Snively

Blue Book Models

Clothes and Accessories by Lucy's Honoring the Lumber Ladies and Hoo-Hoo-Ettes

..NINE WAYS TO CLOSE A SALE" by AL ROBERTSON

a successful appliagrce dealer, Oklahoma City, Okla.

..TRAINING OUR LUMBER PERSONNE.L''

by DR. WENDELL C. CLOSE, Co-ordinator and Moderator of Retail Lumber Training Institute

2:45 P.M.

EQUIPMENT AND PRODUCTS EXHIBIT

3:30 P.M.

Award of Attendance Prizes by Exhibitors

7:30 P.M.

DINNER DANCE

Cocoanut GroveReserved Section

Presiding:

L. A. "Andy" BECKSTROM, Jr.

(Arcadia Lumber Co., Arcadia, Calif.)

Dance lllusic by RUSS MORGAN and His Orchestra Floor Show

JANE FROMAN MURIO & SHEILA, Dancers

(Convention Program Subject to Change)

Pacific Lumher lfsalors $upply hc.

25914 Presidenl Ave., Horbor Clty, Collf. P. O. Box 667

Telephone DAvenporf 6-6273

ftlonufacturers ond Jobbers of SASH AND DOOR,g

TO THE R,ETAII tUftIBER DEATER

cornmerciol lurnbc-r DrYin-g.ln

;:Til;;;r-crrcurorine $

Door Co., Inc.

Arsociqled

Allqc

Avrom Lumber Co.

Bock, J. Willim Co. .......-..

Eaxter & Co., J. H. -..-.-....--.,

Behr, Joreph E Sons, In<...--

Bel-Air Door Co.

Beton Compqny, The

Big Town Lumber, In<.

Blqck Dimond Co.

Blir: & Gqte: Lumber

Slue Dimond Corporqlion

Bohnhoff Lumber Co.

Bonnell-Word & Knopp,-...,

Bonnington Lumber Co,

Brew5le., Lyle & A:soriotes

Erown Timber Co.

Bruce Co., E. L. ---.-.-.-..---.---.-

Brurh Industriol lsmber Co.

Col Dirlributing Co. -.-,..--,,,.--

Col-Pociftc lumber Co. ----.--.

Cql:Pocifit Redwood 5oles, Inc. --..--.-,-.,-. *

Cofoveros Cemenf Co. .----.-.--...-----......,.----25

Cqlifornio Builders Supply Co. .-..-.-..---.-.-..73

Coliforniq Door Co. oI L, A. --,,--,-...---.,..-... *

Colifornio Lumber 5oles .-,..-.--.---.-..-....--..,- :t

Cqlifornio Pqnel & Veneer ....--..-.---.....--.-.... 6

Cmeron Trwking, In(. ----.---------....--.--..--.-:i

Copitof 5hoke Co. .....-,,...-...-......................74

Cqrfow Co. -.--..-.-......--..-73

Corr E Co., t. J. --,.-.,-...-.,-...,.,,..,.,.-,-...-.,,-*

Coscqde Pqcific Iumber Co. .-,,...--...,--...--. *

Celolex Coiporolion, fhe ----------------.-..--.,-. *

Centrol Volley Box E Lumber Co. -.----,,..-- '*

Chickomougo Cedor Co., Inc. ..--..,.,...,.--.. *

Christen:on Iunber Co. ..........--.......-.......-..67

ADVERTISERS INDEX

ItAdvertiling oppeqrs in ollemqte issuer

Emsco Pfywood --.---..---.--71 to:-Cql Lvnber Co. --------,,...-..-.--........-.....7O

Essley ond Son, D. C.

Foirhurrt Lumber Co, of Cqlilornio

Fem Trucking Co.

Fidler's Mqnufocluring

Morfin Bro:. Box Co. .---.-.-..--..-.--.....-..-..--.22

5qn Frqncisco Glqgs Co. ---------.-.------,------*

5onford-Lusrier, In<. -...--.-...-----....-.,.----.----*

Sontq Fe Lumber Co. .-...,..-.....-.--..--....---..-.. 3

Securily Royql Dutch Point Mfg. Co..,.,..32

Shively, Alon A. ......-.....-...-...--.-.....-......-... *

Sierrq Lumber & Plywood, In<. .-----,-.,---*

Sierro Nevodo Pine Co. .-,...,.-.--........-.......76

5ierro Redwood Co. .--..-..-.-----.------.---.--.--.... :l

Simmon3 Hordwood Lumber Co. ---,--,,..--..-.18

Simpson Redwood Co. *

Smilh, He.m6 A. ---,-......-....-..-.-..---.-.--...59

5mith Lumber Co., Rqlph L. ..----.-...-.--..----.47

So-Col Building Moteriqk Co., ln(. ------ 8

Sommer Co., A, J. ----.-.....-.-.....-..-.......--.-.-61

South Boy Lumber Co. ....-.....-..-...-..-.....--.-37

Southern Coliforniq lumber Soles --..--..--...*

Southwesf Plywood Corp.

Sfqndqrd Lumber Co., Inc.

*

Gqlleher Hqrdwood Co.

Gmerilon & Green Lumber Co.

Holey Bro:. ....,,-.,-..-......-36 Hof f Co., Jqmes L. .---.-.-------..--.....-..--..--..----74

Hollino Mqckin Lumber Co., In<. -......---60

Hqllmqrk Lumber & Plywood Co. ..----,-------45

Hmmond Lumber Co. .....-......---------.---------. *

Hsbor Lumber Co., Inc. .----,,-.,--.,---,-,----..-.53

Horbor Plywood Corp. of Colifornio 40,4I

Ho6or Plywood Corp. of 5o. Colif.40.4l

Hqrris, L. E. Iumber Co. -...-.----.-----..---.----,*

Heorin, F. [. Lumber .-.--.-...---,------,,--------.-.*

Hedlund Lumber 5qles, lnc. .-------,--.-...--.-.. *

Higgins Lumber Co., J. E. ----,---------,-.....---69

Hill & ilorlon, ln<. ---.-----------,-.-.-.,-.--..-..--.-lO

Hobbs Wqll Lsmber Co. ---.---,-.-...--.-.......----*

Hogon Wholesole Bldg. iioteriols Co. ---.t*

Hollow Tree Redwood Co. .-...-.------,---,--,.-.20

Holme: Eurekq Lumber Co. -------,-...-.-.-.--.- 9

Holmes Lumber Co., Fred C. --..---.-.--.-..--76

Homqole Compony .-...----....-----,,--,--.-.-...-..*

Hoover Co., A, L.

Huff Lumber Co.

Hughei Brotheie

Hysler Compqny

lnfond Lunber Co. ..............-------,-...--.-..---.--44

lndu!iriql Lumber ---.---....-.--.--.-....--..--..---.--'l

John:-lloville Corporotion -..-.--.,-..,.-.--..-.-*

Jolly Giont Lumber Co. .---...--..-.--.-...--.-.--.-*

Jordon Sqrh & Door Co., F. t. ....-..--..-.....-67

Dollon, n. W. E Co. .........,....-.........,.....---*

Dot t Rurell, In<. .......-........-...-.....-...24-25

Dqvir Hordwood Co. ...............-......,,..-..--. *

Dwidcon Plywood & Lumber Co. -.....--,.--16

Dlmond W Supply Co. .-....-.,,.....-.,.-.,..,. *

Dollqr Co., lhe Robert .----,.--....,..-.,-.....,-.-.44

Donover Co., Inc. .,-...---.--,--.-,-........,..--.,,..63

Douglc Fir Plywood Ario<iqlion -.,.--.-..--.. *

Droker Boy Lmber Co. -.-.---.,-----..-.-.--..--.. *

Duroble Plywood Sqler Co.

Dyer Lumber Sole: --..--.-..--.....

Eckrfrom Plywood & Door Co.

Edword: Lumber ond llfg. Co. -,,.,,.,..--..,.78

Kelley, Albed A. .-........-....-.-...............-.-.*

Kendqll Lumber DiJlrlbutorr -...-..-....--....-...56

Kochton Plywood & Veneer Co., Inc. .....-.- rt

Koehl E Son, John W. -....-.-....,..---.....-.-..-.60

Koll Ploning l,lill, W. A. -....-.-,,..,.-.-.-..-.... *

L. A. Dry Kiln & Storoge, Inc. ---.---,--.--,--64

Lomon Lumber Co. .-,-------.-......,.....-.,...-.-.-.65

Lowrenre-Philips Lumber Co.

Lerrelt Lumbet Co.

Like Alqnufqcturing Co.

Long-Bell Lumber Co.

llo.iin Plywood Co. .-...-------.,-..---....------..--..66

Mqrlinez Co., L. W, .--------.-,-,-,--.------.--..--,*

Itloson Supplier, lnc. ---.---...------.-...-..--..-.--32

l/losonile Corporotion -.-.-..,...-......-.......-.-..*

Mothis-Jenrwold Hqdwoods, lnc. ..--.----,..17

McCloud Lumber Co. ..-.........-.----.....---.-.---.*

Meier, Herb Lumber Co. --...-..-.--.--.--.--.------79

Itlengel Co., The -.-.-----..---.--------..-...-.---.-.. *

liillwo* liorl, Inc. -.......-----,...,---,-,------,- {.

Modernfofd Doors, Inc. ------------.-----.------.----27

Moore Dry Kiln Co. .---..---.-------.-....-.-----.---39

llount Whitney Lumber Co., Inc. --..---,----67

Nqtl.-Anericqn Whlse. lmbr. Assn. ---,--,*

Neimfi-Reed Co. --...-..--..-...----,.--.--..-..-.---...71

Nelson Lmber --------..---*

New, Horofd A. -.-,--,,..-------,------.-.--..-----------77

Newquiit, Jomes W. --------,--------------.----.---.-25

Nikkel, R. F., Lumber Co..-----,-------..---.-.-- *

North sto. Timber Corp. ..-.---.......-....-........64

Northern Redwood Lumber Co. .--------.-..,-. *

Olsen-Ccpenter Lumber Co. .-

Osgood, Robert 5. -.-,..-...-.----..,,

Orlling llfg, Co, ------.-------------

Oetling Sliding Door Frome Co.

Oxford Lumber Co., Rex

Pocific Coorl Aggregqle., In<. ---.---.--.-...... *

Pocific Fir Soler -....-.---....-----.--.-..-.....-....--.--50

Po.inc Fo.ert Producti, In(. -.-..-..-.---...---.71

Pociic Lcmber Co., lhe -----,..--.---..............23

Pociec Iumber Deolerr Supply, l^<,......79

Pociic Wellern Lvmber Co. .-..----...-.,,,-...15

Pciic Wire Product! Co. ---.---.-----..-.--...---,64

Pocific Wood Products Co. ..-.--.--......-.-...----*

Pqn Arioti. lroding Co. -,,......-....-...-.,-.-:*

Poul Bunyo tcmber Co. --..-,-.,..-.,-.--..,...--..51

Penberthy Lunber Co. --,.....-..-..-....-.....-..-.43

Perry Door Co. ..-..----.--------.-.-..--....-..---.,.,.-..63

Phippr Co., The -....-..................................69

Pine Tree Productr Co. .--------.,,-.,..-..,-..-...---- :a

Stewqt Pl) /ood Co., O. W, ,,-.,,.,-.-.,.,...-68

Sfroble lumber Co, -......--..--...-, ..-..........-* Stroit Door Mfg. Co. .-,,..,,..-,-.,.--..-.----..-.-*

Sunsel Floor Coverings Co. .-.-...--..-......--...- :i

5uperiol Lumber 5qls Co. -..----,..-,.,...,-,..-*

Sweger-Krirhun Co. ...-....-....-........-.,,..,-...,.. t

Tocomo Lumber 5oler, lh<. -.-.-.-.--...-..-....-37

Tordy, Joe .-..---.---.-...---.--76

Torler. Webrter & Johnson, Inc. -,,,..--,,-,.-43

Toube, Robe.t t. .-...-......--.,...,-.-.,.,,----..-...-* Timber Engineering Co. of Colif. --.--..--.-.--29

Trqvco, fnc. -----.-.--.-..-..-79

Triongle Iumber Co. ---.-----.------.-.--.-,....--,,-. *

Trinity River Lumber Sole: Co. tt

Tropicol & Western Lumber Co.,-,...,.......,f

Twin-City Iumber Co. -.-.-...-.---.--.---...-...... I

Twin Horbors Lumber Co. -.....---..-.-..-...--.... :l

United Stoles Iumber Corp. .-........-....----.--45

U. 3. Plywood Corp. ---.-----.--,---.--..-.----.---l-. *

U.3. Wholesqle Supply Co, ------.-------.-...* Union Lsmber Co. ----------.-----...--..,.,.-,.,,---.-*

Upson Compony, The --------.-.-..-.-.-...----....-- a

Volley Plywood Co. .--..-

Wqlker & Son, T. V., Inc. -.,....,...,..,.-......-*

Wo.ren Soulhwest, ln.. --..--..-.....,.--....--..-*

Wottr, Cqrl W. .-..--------.---..---.,..--...-.----.-..---. *

Wendling-Nothon Co. ....--.-----...--.-...---.....--l 5

Wert Coct Lumbermen'! A:sn. --..--.-..-.1.F.C.

Weit Coort S<reen Co. ---.----------..--..-.-,..-... *

Well Coqrt Timber Productr Agen.y......,.:1.

Werlern Door & Sqh Co. .--------.--......----.--*

Weltern Dry Kiln -,-.-.---.--..--..-.-.....--.....-....79

Werlern Lcmber Co. .-----....---.-.-.--.-.-.-.--..--80

Wertern Mill & Lcriber Co, .--..-....-..-...-.-...*

Weitern rtilill & Moulding Co.

Wertern Pine Associqtion -.,---.. ..._70 ....36 _.-__.. * o.F.c.

BUYER'S GUTDE

OAKLAND

BERKETEY -

Lumber Co, (Wclnui Creek) .YEllowstone 4-8774

Hill d Morton. Inc...... .ANdover I-1077

Kelley, Albert A. (AlcmEdc).....LAkehurst 2-2754

Loop Lumber 6 Mill Compcnv (Alcmedc) .LAkehursr 3-5550

LUMBER

Anderson-Hcnson ....SUnset l-6178 (Studio City) STcnley T-4721

Arcclc Bedwo-od Co. (I. I. nec)...WEbste; 9-t109

Arrow Mill Conpcny ...ANgelus 9-0521

Allqg Lumber Co.. .. ..TRinitv 2326

Avrqm Lumber Co...... ..nYcn i-8733 (Lc Cqncdc) SYlvon 0-55{5

Back, J. Willicn Lumber .... ..... .ADcms l-{361

Baugh, Ccrl W. (Pcscdenc) ...RYsn l-6382 SYccmoro 6-2525

Big Towa Lunber lnc.

ATAMEDA

Pcci{ic Fir Sqles... ....TEmplebcr 6-1313

Pcciliq Forest Producls. Inc.. .TWiaoqks 3-9866

Strcble Lumber Compcny.......TEmplebcr 2-55!!

Triqnqle Lumber Co-.. TEmblebcr 2-5855

Ccrl W. Wqtts Olynpic S-4288

Western Dry Kiln Co- .. ....LOckhqven 8-328{

Western PinL Supply Co. .........Olympic 3-7711

\igiaton Lumber Sitls Co. .......Glencort l-7057

HANDWOODS

Gordon-MccBecth .. .LOckhqven 8-2578

Bruce Co., E. L... .KEltoq 3-6677

MqcBEcth Hardwood Co. .THornwcll 3-{390

LOS ANGETES

Mcrquort-Wolle Lunber Co.. HOllywood tl-7558

Mcrlin Bros. Box Co. (Luqber Div.) (Compton).....NEwmcrk l-8651, NEvcda 6-2363

McClouil Lumber Co.... .VEvmont8-4963

Meier, Harb Lunber Co. (Arccdic). ...RYcn l-8181

Mount Whitnov Lumber Co., Inc. ANgelus 0l7l

Neincn-Beed Lumber Co,..........STcnlev 7-1129 (Vcn Nuve) STcte 5-8873

Nelson Lunber (Monrovic).........Ellioti 9-5421

Hc'old A. New-\lllhlse. Lbr. ........RYcn l-8829 (Pcscdena) ........SYccmore5-3192

Jcmes Newguisl Lumber Scles (Pascdena) .RYan l-8486 SYccmore 5-1340

North Star Timber Corp. .......BRcdshqw 2-6367

Olssn-Cqrponler Lumber Co. (Beverlv Hills) , ...,. .BRcdshcw 2-6551

Oxlord, Rex Lumber Co.-.......AXninster 3-6238

Osgood, Robert S.. ...,...DUnkirk 2-8278

Pccilic Fir Sqles (Pcsqdeno).

E: L. Reitz Co., Oceqn Center BldE, (Lons Becch) ... Long BEcch 6-9647

Boddiscrall. Inc., Lumber Scles Div. .....LOgcn 8-{031

Roy Foresl Products Co. (Vcn Nuvrl STcle 5-ll4l

Alcn A. Shively (Glendcle) CHcpncn 5-2083

Sierrc Redwood' Comncnv ......PArliview 8-7379

Smith, Hemcn A. .:. ..........CHcpno 5-61{5

South Bcy Lunber Co.. ..O.borne 6-2261 (Hcwthonc) ..ORagoa 8-2268

Southern Cclilornic Lumber Sqles $iirli$1r'

Eurekc Bedwood Lumber Co, (Dowrey) .....LOgcn 8-3339 TOpcz 9-0993

Fqirhurst Lumber Co. oI Calil. (Los Angeles Lumber, Inc.).....MAdison 6-913{

Fisk d Mqson (So. Pcsadenc)....PYrcmid l-1197 SYccmore 9-1197

Foresl Producls Scles Co" (I"gl"ttoroo1)oot 3-rt1l

Fouutcia, Ed,, Lumber Co..........LOgcn 8-2331

Freemqn 6 Co., Stephea G. (Newport Becch) . ........Harbor 2024

Hctlinca MccLin Lumber Co,. .ANgelus 3-4161

Hallmork Lunber 6 Plywood Co. ....STqte 6-4112

Hcmmond Lumber Compcny.... .Rlchmond 9-7171

Hcrris, L. E, Lumber Co-. ..-.....BRqdshqw 2-1023

Hill d Morton, Inc.... .. .BRadshaw 2-4375 (Beverly Hitls) .. .CBeetview 6-3164

Hobbs Wcll Lumber Co. (Alhqmbrc) ..ATlcnric 2'5779

Holnes Lumbar Co,, FrEd C. ... ....RYcn l-0079

A. L. Hoover Co. (Scn Mcrino)......RYon l-9321

Syccnore 5-t1349

Stcndcrd Lumber Co., Inc, (lnglewood) ..OReqou 8-2141

Slanton, E. I. C Son............ ADcms 4-9211

Tcconc Lumber Sales, Inc........MAdison 5-6831

Tcrdy, Joe ......LUdlow l-0778

Tarter, Webster d lohnson, Inc,....ANgelus 9-723I

Robert L. Taube (Loag Becch).