The California Lumber Merchant - April 1961

Page 1

lmzl oisrribur orre'$tf,[Effl l*"l0till Loe' Generql Box Distribuiors 49Ol Tidewofer Ave.joAKtAND. O STOCKTON r ifdb'nl'afi"flr" N EWARK Cedqr & Smith Ave. DIRECT CARI(IAD, TRUCK o FRESNO 1266 North Mople Ave. I tANCASTER - 405 West Newgrove Ave. .VAN NUYS vt5150 Erwin sr. r RIALTO O - 555 Wesr Riqlro Ave. - tos ANGEIES -- 42OO Bqndini Blvd. 3030 Eqsr Woshington Blvd. NATIONAL CITY Ol640 Tidelqnds Ave. For quolity West Coosl lumber products rook ro -TEir

THE CALIFORI\IA LT]MBER MERCHAI\T

J*k Dionne, Publisher

Per Ycar, 13; Two Ycan, Si

Godliness WilI Prevclil An Editorial

The basic weakness that must eventually destroy Communism is lack of spirituality-of religion.

A great and lasting nation of atheists is an impossibility. The basic principle must be selfishness, and from such a foundation no mighty or permanent structure will ever rise.

Hitler and the Kremlin gang are but incidents in the history of nations. But religion is the very life of those nations. Man, at heart, is a creature that requires sentiment, and religion is the deepest, most ineradicable sentiment in

*9, JLit -loonn

the human heart.

Strike out religon and you reduce a nation to the level of educated beasts. Annul the power that draws a people upward, and it sinks back to savagery. Where there is no Fatherhood of God, there can be no Brotherhood of Man.

The dictators may try as they will to erase religion from the human heart, but the effort will finally be in vain, and the adoration of a Supreme Power will remain the divine perfume of the soul.

Reed Porier Convqlesces

Reed Porter, for the past six years editor of The

and is now on the way to recovery. Upon his discharge

the hospital, Reed will be accompanied by his brother,

ou ,nAY l{oncgar
Irconponrrzo rtNDan rgE r4wg oF Crr.nomH Pwr.,rsnro rnr lst .rrcD l5Trr oF EAcrr MoNTrr ar 108 Wnsr 6rn Srnrrr Br,oc., Roorvr 508, Los Ar.rcrr-rs 14, Cer,rr.; hroNp: MAprsor.r 2-4565 SECOND.CII\SS POSTAGE PAID AT LOS ANGELES, CALIFORNIA DOt{ D|CK Edifor ItAllE D|GXSoN Advqtiring Produclion tAix cooK Publirhcr: R.pro3cnloliYc Adverliting & Ncwi 42O A{qrkct Str@l, Son Fronciro l l, Colif' fUkon 2-1797 IUTH NICHARDs Circulotlon Pl6.a Addrct! All Corrorpondcnce To Oftce of Publicoiion singlc Gcpics,-25 g-rnts; -- Los ANGELES 14, cALrF. o vor. 39 No. 19 o ApRrL r, 196r "tT'illLl?f:
Godliness Will Prevail-An Editorial ..--'-.---.-...-------------- I WRLA Makes History With Biggest Convention --------- 2 Vagabond Editorials ------- --- 4 'Westerners Plan Spring Conventions -----.-- 6 Southem California Retail Lumber Association 44th Annual Convention and Trade Show --.----.---- ---------- - ----------- 7 Lumber Merchants Association of Northern California2lst Annual Convention ----------.----------- 8 Arizona Retail Lumber and Builders Supply Associstisn-
---t-7th-A;nJCotl""tio......---.-----.--.-..-: ...-.--.-..-.-......10 California Lumber Merchant,
Kennedy Proposes Broad Housing Program -------------------16 serious illness was
Forest Products Research Society Will Hold -^-i+i^- rJ- ..-,{-*,,,--* .,,^^-..f,,1 o,,.-or., i- *i.l-t\fa,^h Northern california section spring IVteetinc --.-.--.-.........-.............20
He underwent successful
Looks Like the Oakland Bunch Had A wonderful Time -.-.---.-----.....-.23
..........................-.26 from
fohns-Manville
DFpA
Frarne component --..-.---.-..- .....-.....40 the speediest and most
:r:] Geor ge J. Silhern agel, Ine. Wholesole Distributors West Coqsl Lumber o lumber Products PONDEROSA & SUGAR PINE O WHITE & DOUGIAS FIR . REDWOOD 'IIOUTDINGS o DOOR JA'I,IBS O PANEIING . CUT STOCK O MILLWORI( 220 Monlgomery Streel YUkon 2-9282 TWX: SF-7O8 Son Frqncisco 4, Colif.
following many weeks of
forced by his health to resign from his
position'
surgery in mid-March
Twenty-Five Years Ago Today ------.---
Discloses New Construction System For Lower Cost Housing
perfects Delta
complete return to health.

WRLA Makes Hisrory with Biggest Convention

El'ect Bettis PresidentTlwong to Dgnamic Displog of Trade ErhibitsEoaluate Distribution Problenwand Leam of Neu Trends in Merclwnd,ising

1711 delegates from as far away as Alaska stormed the doors of Portland's new Memorial Coliseum when the Western Retail Lumbermen's Association met for its 58th annual convention and building materials exposition, February 11-13.

It was the greatest show this dynamic group has ever staged in its more than a half-century of service to the elpandin_g retail lumber and building materials industry of the Pacific Northwest, and the greatest trade exhibit-\iith over 125 booths-ever held in the area.

Thanks for the big success are due to the unflagging efforts of Ross G. Kincaid, managing director (elevatl-d to the rank of executive vice president at the annual election; the association's hard-working secretary, Alice Stewart; and the competent headquarters staff.

_ Qomprising the high command were president Raymond E. Morgan, co-chairmen Frank Davis and Newton A. King, the executi'i'e committee and the regional vice presidents and directors.

_ J, M. Bettis, Irrigators Lumber Company, Caldwell, Idaho, was elected president to succeed Ray Morgan Build(Conti.nued on Page 72)

ilc€D caneilT ilt e

CALIFORNIA TUIIBER'IiERCHANT
ilARRY? MAKE THE NEXT IOAD CATAVERASFOR SERVICE THAT CAN'T BE BEAT! A Division Monufocturers 315 Montgomery Street Son Frqncisco 4, Colifornio Tclephones DOuglcs 24224 ond ENterprise l-2315 Ar{Y&m,f"T-S"El![Sg. of Americo's Broodest Line of Building Products FOR QUICK SERUICE, CAll cHtco -Flre{de 2-5572 FRESNO -ADqmr 7-1831 iloDESIO -L\mb€rl 2-9031 OAKIAND ----------Glencourl I -7,(X) IEDDINO -CHesrnur 3-4434 RENO -FAirvbw 2-2893 SACRAMENTO --------Gl lberr 2-899 I sAN ANDREAS -sryline 4-3334 SAN FRANCISCO ond SAN IEANDR,O -DOuglat 2-1221 3AN JOSE ---CYpreo 5-3310 SANTA ROSA -Uberry 2-9503 STOCKTON -Ho'wad 6-7991 WALNUT CREEX -YEllowrronc 5-381| SPRINGFIETD, ORECOI{ -Rlv€rridc 6-7616 TISTEII TYERY STTUR||IY I0 IlrE c0lt$nufitoll ililtusTnY's v0tct 0lr TIE iln! l0ll0 Sr;trncisco 8:4llm. ISt0 SartrRrsr l2:lll.m. IFIV . Iodcsto . 12:150.n. lCll Srcnrorto 0:150.m. CAI.AVTR
Membars of the Executive Comrnittce, from left: Ross G. Kincqid, Execulive Vics Prerident; port president Roymond ilorgon; newly-electcd prcsident J. i/1. Bcnis; lst vice president Wm. F.Schorpf; ond W. Stewort Orr, Oregon di:trict director.

Naturally It's Different-That's why customers are dreaming up new uses every day. New construction, remodeling.. dens, living and. family rooms' kitchens and bathrooms.. inside, outside. all around the house. Smart dealers are dreaming,too... about the money they can make with this profit enriched product. Are you a dreamer?

Despite what you may have heard, we don't have 50,000 trained woodpeckers to create Lam-Loc Pecky Cedar. A natural tree fungus makes the pecks and stops the minute the tree is cut. We do have several other mystical things we do to it, however. It's all explained in our mystical manual. Write for one. Ed Fountain Lumber Company, 6218 South Hooper Ave., Los Angeles, Calif.

Iileo Proooker-For those who quali'fy as grade "A" ilrea,rners, we haae this grade "A" crlstorner stopper. It's !t'x6' o,nd sh.outs how Lam-Loc Peckg Cedar looks in the nntural color, as utell as, suggestiae stuined samples. A literature bou suppli,es euatorners attracthte 4 color brochures with oll details. There's no chorge f or this rnoney moker. Just osk.

&^* PEcnY
-
cr'D-*-t'
*Ks ot{&

Little Willie was kneeling at his mother's knee and lqying his evening prayers. He prayed for protection for his daddy, mama, sister, brother, and for ail other loved ones he could think of. And he concluded: "And, O Lord, please take care of Yourself, too, for if anything happened to You we'd all be sunk."

And what a simple *,;-o;o"u remark it was that came from the lips of an American fighting pilot in World War Two, who had just escaped deittr. Hii plane went into a spin and started for earth at enormous speed. He tried every trick he had been taught to pull her out of the spin. Straight down she went. So, finding he could do nothing, he let go of the controls and waited for what providenJe was bringing him. Suddenly the plane began straightening out, and the next thing he knew she wal on a level keel The peril was past. So he reached for the controls. and calmly remarked: "f'll take over now. God."

Patriotism sometimes gets badly scrambled. The old moonshiner in the Arkansas hills had been making illegal whiskey all his life, and always the revenuers hld bJen hounding -him. When war came his only son got caught in the draft, and when he saw his bov in unifoim ttre "ota ylrj:1."V--lker's chest swelled with pride and patriotism. Bidding -ht: _ro"- goodby, he said to trim: ,,Sdn, go out th.ere and fight for^your country, and when you m*eet up with -a-ny of them Germans or japs, shoot 'ern down, sori, just like you would a bunch of durn revenuers."

All wars are caused o;r"; "io"r, Hubbard called,,the s-:vgn hag sisters": fear, doubt, hate, jealousy, indifference, disdain and disease.

General von Mol calamity,whether'r:f;,::'rt;r".=rr*"rH"

j;J,^:it':ff

] lin, one of the world's all-time wise men, said: i.There never was a good war, or a bad peace." If you don't agree, take it up with Ben.

. Probably no famous remark in the history of the U.S. is more gene_11fly known, or has been more frequently guoted.than William Tecumseh Sherman's descriplion of war. His declaration that War is hell, is known to bne and all. It was at a convention in August, 1880, at Columbus, Ohio, that he said: "There is many a boy here to4ay who looks on war as all glory, but boys-wai is hell ! you can bear this warning voice to generations yet to come-I look upon war with horror." ***

It was Charles Sumner who was credited with writing one of the most beautifully worded thoughts in all literature] when he said: "Give me the money thal has.b_een^sperrt in war and I will clothe every inan, woman, and child in an attire of which kings and queens could be proud. I will build a school house in every valley over the whole earth. I will crown ewery hillside with a place of worship, consecrated to the gospel of peace."

When Abe Lincoln ran for the Legislature in Illinois, his platform contained just 27 wordi: ,,I believe in a United States bank; I believe in a protective tariff; I believe in a system of internal improvements; and f am agai4st human slavery."

One of the true stories of World War Two that per- fectly-illustrates how American soldiers fight, is about a battalion of our boys who were by-passed ind surrounded in Brittany.by a German countei-ittack, and fought for three days in that position. Food and ammunitioi were dropped to them from the air. But their case seemed hopeless, and a German officer under a flag of truce gave Capt. R. A. Kerley, a Texan, a demand to Jurrender blfore that night. Kerley replied: "Go to hell. I'll surrender when all our ammunition is gone, and all our bayonets are stick- ing in Ge,rman bellies." They were finilly relieved. A superior officer said to Capt. Kerley: .,you had a hell of a nerve to tell the German that." And Kerley replied: .,He had a hell of a nerve to make me that propbsiti,on."

CATIFORNIA TUMBER JVIERCHANT
{<**
Servicing
Lumber
Wholesole Distribution Yords ONLY Wqter - &';t Shipmentt TnE0MrA Lutlnr BEi R SntEi sj, ll Nr Er. & ***:j*Klirosrr **1 W 1045 West Huntington Drive Arcadiq, Colifornio Bronch OfFce lOlO G Street, Arcoto VAndyke 2€60l MUrroy Hlllcrest | -636r 6-3347 Telephones:
Retoil
Deslers ond

SELLGOOL SOIAR.BIOCK FIBERGLASS PANELS

Guaranteed 60% less

Heat Transmission

Gold Label ClualitY

Guarantee

Brand new Range ol Golors

Special Greenhouse panels

Gomplete line

Fast Delivery

for more profits and mofe safisfied customers

Cooperation with distributors is the watchword at Lasco Indus' tries. And it's one of the big reasons why more and more Iumber dealers are selling Lascolite. They like the completeness of the line! There's a ready acceptance for cool, cool Solar-Block and for its rich new architectural colors. Color tones that are unmatched by any other manufacturer, They like, too, Lascolite's new flat panes and rolls in colors and decorator design which have so many building applications. And they have found a big new market for Lasco Lite's new special whites and clear panels made especially for greenhouses. Are you missing some of this business? Then check into Lascolite right now. You'll be pleased at the cooperative spirit and quick shipment and fast deliveries from stock. Phone PArkway 8-0358 or OVerbrook 5-7960 now.

COMPLETE LASCOLITE LINE includes: Gommercial Standard panels: Solar-Block panes Flat panels and rolls r Decorator'desighed panes and rolls

For service, phone, write or wire today!

LASCO Industries, I56t Chapin Rd., Montebello, California.

APRtt I, l95l D@NUT StrtL H@T
f :l + + l. + +

Wesferners Pfan Spring Conventions

(6qTAY AT HONIE arrd beat tJ make ends meet, or conle to what successful operators are profits."

your brains out trying to the Conver.rtion and learn doing to improve their

We can think of no better reason for attendirlg your Association Convention than that given above whiih, we must admit, we have "lifted" from bne of the pre-convenlon publicity flyers mailed out by Orrie Hamilton of the Southern Cali{ornia Retail Lumber Association. Reading the convention programs of the Southern, Northern Cali-- fornia and Arizora groups, we are impressed with the diversity..of topics-to be discussed and tle great quantity and quality of information which will be-offereh. (Sei pages 7, 8 and 10 for complete programs).

Northern members will again journey to yosemite rvhere Executive ,Secretary_ Jack Pomeroy lias lined up a starstudded schedule which should keep all both 6usy ancl well entertained for their three-dav stav.

Southern conventioners will headquarier at Los Angeles, Ambassador Hotel, scene also of af extensive trade show. Exec.-Sec. Orrie Hamilton promises a top-quality program, and we expect that a big crowd will be -ot-r hani. ' -

Arizonians are gathering at the Stardust in yurna, their convention pl3L"i"g well in hand under the guiclance of veteran Gus Michaels.

Whether it's Yosemite, Yuma or Los Angeles, you can look forward to a great convention. We h6pe to -see you all there !

A Few of the Leaders at the Southern Meet

CA1IFORNIA TUMBER IAERCHANT
i
STANLEY G. McDONALD Presid.ent HOMER H. BURNABY Cbairman H. PARK ARNOLD Cbairman A. BRISTOW HOOD Featured Speaker EVERETT C. PARKER Master of Ceremonies
",*'"1
WAYNE F. MULLIN Cbairman

Southern California Retail lumber Assoeiation

44lth Annual Convention and Trade Show

Ambassador Hotel, Los AngelesApril 11-13

Tuesdoy, APril I t

8:00 a.m. Bocrrd of Directors Breokfost, Lido Room'

g,3O a.m. Registrotion qnd Reservqtions, Main t9b.bV'

9,00 a.m. EqJipment qnd Products Exhibir, Embassy Room.

lO:30 a.m. First Business Session' Frenchette Room' Theme -"Business Outlook for 1961." Chairman: H' Pqrk Ar' nold, President Emeritus, Southern California Reiail Lumber Association.

"The Outlook for Money Supply"-Joseph R' Jones, Vice President, Security-First'National Bank, Los Angeles' "Business and Industrial Activity"-Robert W. Anderson, Vice President, Willis & Christy, Inc., Investment Counselors, Los Angeles.

"Construction Expendilures and Their Credit Requirements"-Chqrles A. Wellmqn' President, Glendale Federal Savings & Loan Associalion, Glendale.

l2:15 p.m. SLcond Business Session, Embassy Room' Chairman: Homer R. Burnqby, President, Sun Lumber Company, San Pedro.

invocation-Woher F. Toylor, President, Walt Taylor Lumber Company, Anaheim.

"A Reporf on Asiociation Afiairs"-glonley G. frlcDonqld, President.

"Whaf's Ahead for Housing"-Roy Wenzlick, Economist and Real Estate Analyst, St. Louis.

3:00 p.m. Third Business Session, Frenchette Room. Chairman: Jerry H. Sullivcn, Vice President and General Manager, Wesibranch Lumber Company, National City'. "ieamwork for Profit"-J. G. "Jvny" Oldhsm, Sales Promotion and Advertising Manager, Western Rbgion, United States Gypsum Company, Los Angeles.

7:30 p.m. Open House ond Exposition, Embassy Room. "Family Night at the Trade Show." Architects, engineers, designers and builders will be the guesfs of exhibilors and dealers. Chairman: Jsck H. Milliken' Manager, Baldwin Park Lumber Company, Baldwin Park. "Spanish Fiesta" entertainment and refreshmenfs. Attendance awards.

WednesdoY APril 12

8:00 a.m. Founh Business Session. Pioneers' Breokfost, Venetian Room. Honoring the Lumbermen of Southern California who have completed 40 or more years of service in the lumber and allied products industry, and their ladies. Chairman: Hql Anowolt, Vice President, Anawalt Lumber & Materials Company, Pacoima' Master of Ceremonies: Everell C. Pqrker, President Emeritus, Southern California Retail Lumber Association, Laguna Beach. "How to Earn Your Way in fhe Sixties-J. W. "Jack" Po,rsholl, Vice President and Editor, Building Supply News, Chicago.

Fifth Business Session' Venetian Room. Theme-"Selling to the Home Remodeling and Repair Market." Chairman: Russell P. Fritchey, Secretary-treasurer, Palm Avenue Lumber Company, Alhambra.

"Lumber Dealers 4D Service"-Ted Krtl, West Coast Advertising Manager, Living for Young Homemakers Magazine, Los Angeles, and Charles H. Coffin, Advertising Di-

ORRIE \7. HAMILTON

The man ulto uill rnake yoilr conaention a success

rector, Living for Young Homemakers Magazine, New York City.

"Retail Sales Power for the Building Material Dealer"Vernon J. Anderson, West Coast Advertising Manager, Look Magazine, Los Angeles.

l2:15 p.m. Sixth Business Session, Emba.ssy Room' Ciairman: \ /qyne F. Mullin, President, Mullin Lumber Company, Los Angeles.

''Th6 Moscow Report"-Hsrold C. McGlellon' President, Old Colony Paint & Chemical Company.

3:30 p.m. Seventh Business Session, Frenchette Room' (irogram not definitely set at press time.-Editor.)

7:30 p.m. Annuql Bcnquel, Embassy .Room. (Program not definitely set at press time.-Editor.) All-star night clUb entertainment.

Thursdoy, April l3

I O:OO a.m. Eighth Business Session, Frenchetie Room' Chairman: C. Gilmore Wqrd, President, Ward & Harrington Lumber ComPanY, Santa Ana.

"Advantages and Rewards of Electronic Data Processing for the Small Dealer"-Williom F. Glovin' Marketing Manager, The Service Bureau Corporation, a subsidiary of lBM, Los Angeles.

12:00 m. Ninth Business Session, Embassy Room. Chairman: John R. Clsgood' President, Los Angeles Hoo'Hoo Club. Hoo-Hoo Luncheon ond Foshion Show, in cooperation with Hoo-Hoo-Ettes and Society of American Foresters.

"The Challenge of the '60's in Lumber Distribution"-A. Bristow Hood, President, Nafional Lumber Manufacturers Association, Washington, D'C.

Meeting returned to President Stcnley llcDonold. Instottcltion of Ofiicers ond Directors for Year 196l1962.

Equipment ond Product Exhibit. See page 3l for list of exhibitors.

Since, in order to meet press dates, this program <uas prepared several weeks before thi conttention, changes and, add,itions are inezi,tsble. H ow ez, er, no rnaj or chang es ar e anticip at etl.-E di't or.

APRrt l, l96t
,t i; .;l \|

lumber Merehants Assoeiation of l{orthern California 2lst Annual Convention

Ahuahnee Hotel, Yosemite National park - April 16-rg

Sundoy, April l6

l0:00 a.m. Golf Tournomenf at Wawona. Chairman: Wendell Scoti. Ed Nove, defending champion and perpetual trophy holder.

l2:00 m. Registrotion, Main Lobby.

6:00 p.m. Cocktqil Party,Indian Room.

7:30 p.m. lnformol Dinner.

llllondoy, April l7

8:30 a.m. Lumberiock Brenkfqst, Firefall Meadow. President's Welcome, Frqnk Heord.

l0:00 a.m. Buslness Session, Indian Room.

"How to Inspire Your Employees to Sell"-Eric Becksirom, Arcadia Lumber Company.

Current and Future Trends in the Money Market"-C. E. McGarthy, vice president real estate loan development, Bank of America.

l2:00 m. Lodies ond Men's Luncheon, Main Dining Room. Frank Heqrd presiding.

"Business-Humor and lnspiration"-Joseph E. Berger,

^ ^ _director of public relations, H. V. Nootbaar & Company.

2:30 p.m. Business Session, Indian Room.

"Turning Charge Sales into Cash Sales"-panel discussion.

Participating: llr. Keller, manager Allied Building Credits

-"Keep Your Money at Work"; Ilr. tlurdock, 0niversal

CfT-"Second Home and Farm Building Financing"; Eric Beckslrom, Arcadia_ Lumber Company-"Credit Cird Sys- tem"; and Wendell Scolt, Merner Lumber Company- "Revolving Credit System."

4:00 p.m. Individuol Discussions with each of the above panelists.

!:0Q n.m. Industry Cocktoil Pafiy, Main Lounge.

7245 p.m. tte Firefoll

8:00_ p.m. Dinner cnd light Entertcrinmenl, Main Dining Room.

Doncing, lndian Room.

Tuesdcy, April l8

8:00 a.m. Direclors Breokfost Xleeting.

9:00 a.m. Direclors' Wives Breokfsst.-

9:30 a.rq. Business Session, Indian Room. "Bridging. the Gap within Our Industry,,-panel discussion. Panel will include a representative from'a lumber manu_

facturer, a building materials manufacturer, a wholesaler, a retail dealer and a consumer-user.

l2:00 m. Lodies funcheon, East Terrace.

fflen's Bufiet Luncheon, Main Dining Room. Elmer Rqu presiding. \

"Distribution Trends-Past, present and Future,,-Jock Pfeifier, McKinsey & Company, managemenl consultanfs.

2:30 p.m. lodies Enterloinment.

2:30 p.m. Men's Business Session, Indian Room. "What You Should Know about your Business,,-Woyne Hec, attorney and CPA specializing in tax law and esiate problems.

9,99 p... lndustry Cockrqil Party, Main Lounge.

7:30 p.m. Dinner ond Doncing.Introduction of Oficers and Directors. Presentation of Golf Trophies and prizes. Alf-star Floor Show and Convention "Wind-up', party.

CALIFORNIA TU'{8IR MENdHATII
Fronk Hccrd, prcrident, ond Jsck pomcroy, execulivc rccretory, urgc oll lo ott nd thc Northern Colifornio group,s 2lst onnuol convcnlion. Wendell Scott, choirmon of the golf lournoment, olto ponel podicipont in discussion, "furning chorge soles into cosh soler." fhc beoutiful Ahwcnhee Hotel, convention hcodquarters.

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,..A

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Docking oreq for two' or mole' lumber corgo borges & schooners.

More thon l5 yeors experience ond'tnow'how" in the efticient hondling of lumber corgo-using modern mobile equipmenl & merhods.

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APRI! l, 196l
.,,TAilBER
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fuizona Retail lumber & Builders Supply Assoeiation

27th Annual Convention

Stardust Hotel, Yuma - April IS-I5

Thursdoy, April 13

9:30 a.m. Golf Tournomenl, Yuma €ountry Club. Tee-off before 9:30 a.m. Best two-day score to count.

l:30 p.m. Business Session.

Appointment of Committees. Report of Association's Promotional Department-Wqlter

T. Howord, Director of Technical Promotion.

Styrofoam for Floatation. Of particular interest to dealers on or near lakes and streams.,

lriday, April l4

9:30 a.m. Golf fourn,cment, Yuma Country Club. Tee-ofi before 9:30 a.m. Best two-day score fo count.

|

2:00 m. Lsdles Luncheon, Yuma Country Club.

l:30 p.m. Business 9ession.

"Team Work for Profit"-J. G. Oldhom, manager, Sales Promotion and Advertising, United States Gypsum. Demonstrating how dealers can put on their own workshop meetings.

"Do You Have Problems in I 96l?" Thirty of Arizona,s dealers will discuss six of the problems most generally

Stogos onothor of the long line of

facing the industry today. Questions from the floor solicited. Lowrence llehren, vice president in charge of merchandising for the Valley National Bank system,-*ill serue as moderator.

7:00 p.m. Chuck Wogon Dinner, yuma,s new dog track. Informal.

(Continueil on page Jg)

That's the way we want it wete independent, free to handle the products we lanow will serve you best. If we were tied down to the distribution of one maker's materials, wed have to try to sell them to you, even though we knew some other brand might be better for your needs. We are responsible for our recommendations; so we stay free to serve our customers best.

l,' ' 1';;'t+f :r.;ti.]:'',Ui i :i':i.i cAutoRNrA rumrgn mndrexr
ruccertful Arizono'Conventions
ATONE? yes! all by ourselves!
PLYWOOD . . . FORMICA . . . SIMPSON BOARD . MASONITE BRAND PRODUCTS . ACOUSTICAL TILB 955 South Alameda Street Los Angeles, California MAdison 7-0057 Member of National Plguood Distdbutors Associdion lifornia

SAGINAW CEDAR SHINGTES

Hove protected Cqliforniq homes tor 4O or more y@rs, ond still do so.

SAGINAW CEDAR SHINGTES

Hove been sold oll lhese yeors by

We con lood

Red Cedar Bevel

ond

Siding

Cedar lumber in Mixed Gors

wirh rhe Shingle ond

SAGINAW SHINGTE COMPANY PRODUCES

Shqke items lisred #l Shingles #2 Shingles

Groy-Grooyed Shqkes

Unstoined Grooved Shokes

PrimedWhite or GroyGrooved Shokes

Plqin ShqkesSquoredRebutted

Ploin ShokesSquoredRebutfed

APRTL t, t95l
lg'-5/2 Undercoursing wide 18"-5/2-l /4" llndercoursing wide
16"-5/2 16',-5/2 lg'-5/2 16"-5/2 l6'-5/2 18"-5/2-l /4" lg"-5/2-l'/4" Shingles Shingles Shingles Hip & Ridge 6" Hip & Ridse d' #r #2 #3 #l #2 #r #2 24"4/2 24"4/2 or 7" oJ 7" r6,, r6,, 18,, 18,, r8,, r8,, 18,, 24' 24" 24" Straight or Shingles Shingfes ll4/14, 16/15 or 2Oi2O Pqck) #l Unstoined Grooved Shokes #l Primed-Whire or
#l
#l
#l Unstoined
#2 Unstoined
#l 3/4 to 5/4 Hand
#l | /2 ro 3/4 Hqnd Split Resown Shokes #l 3/4 to 5/4 Hond Split Resown Shokes #l 3/4 to 5/4 Hstrd Split Resown Hip ond Ridge mixed cors shingfes ond shokes ccrn
fooded
EARI CAR,ISON ffi
tUfrIBER, IilC. I DRUmftr ST., SAN FRANCTSCO I t, CALIF.
A. J. (Gusl RUSSEII
Split Resown Shokes
be
os desired. TWX: 5F392
SAilTA FE
Phones - EXbrook 2-2074, 2-2o.75

WRLA Mokes History

(Continued, from Page 2)

ers Supply, Inc., Walla Walla. Serving with him are first vice president William F. Scharpf, Scharpf's Twin Oaks Builders Supply Company of Albany, Oregon, and Carl A. Knoll, Knoll Lumber and Hardrvare Company, Seattle.

A new feature, which paid off handsomely in bumper attendance, was the selection of a weekend for the conveution sessions.

The convention offrcially opened at 9:00 a.m., Saturday, when the doors were opened to the handsornely-staged exhibit extravaganza. James V. Wright, NLNIA Materials Flandling Director of Washington, D.C., ably moderated the first o{ the three morning materials handling demonstrations.

WRLA vice president Richard T. Wasson, H. O. Seiffert Company, opened Saturday afternoon's first business session. The lirst speaker, J. G. Olclham, lxanager of sales promotion for U.S. Gypsum, western division, presented a stirring adclress on "Teamwork for Profit," and urged continued eftorts toward better cooueration between all segnrents of tlre building industry.

Keynote speaker C. Armel Nutter, 1960 presiclent of the National Association of Real Estate Boards, chose as his subject, "The Market Today," ancl called on l.ris listerrers to

work hard to make their business profitable, to satisfy the needs of their customers and to preserve the economic way of life that is peculiarly American by giving their best efforts to furthering it.

Nutter saicl, "It's the approach that counts-the \ /ay you approach the customer, his needs and his problems. You have to concentrate your efforts on the situation; you can't plorv in one directiorr and look in another."

A "\\restern Rouud-up Mixer" that er-enirrg providecl fun and relaxation for all.

Sunday's activities began at 10 :00 a.m. with the openirrg of the exhibits ancl a showing of DFPA's "Tomorro'w's Home Today," a fine film.

X{ore tl-ran 400 WRLA members gathered for the afternoon business session, presi<led over by 1960 prexy Raymor"rd Nforgar.r, Nforgan Builders Supply, Inc. "The Consumer's Side of the Story" was related by Ken Hudnall, advertising sales manager of Better llomes ancl Garclerts lnagazlne.

The second home market, until recently only recognizecl by a hanclful of enterprising clealers for its huge potential, was then coverecl by Don Jaenicke, special projects director for the Douglas Fir Plyrvoocl Association, speaking o1"r "How to Sell, Finance ancl Profit in the Seconcl Hotle Market."

(Continueil on Page 14)

Middle

Fred Sonders ond Horry Jones with Gronts Poss deoler, Chos, Kudloc, Volley [umber Compony, ot Georgio-Pocific's striking booth, Middle, prevue of the new "Her-Sof Ponel Router" wos o big drowing cqrd; il is similor in principle lo the Bennett Ponel Sow, Focfory reP Fred Herrmqnn of Atoscodero, Colifornio. exploins the inner workings to Bennett distributor Jerry De Cou. Right, Weyerhoeuser's "Nu-[oc" mqde.to-meosure lumber exhibit, W. A. Kissom, district rep, wilh Don Humffon, Potlolch Forests.

Bottom rowr left, ihree Eugenions comporing noles-Fronk Eofon, now wiih McDonold-Thompson; Moe Moyer, Eugene Ploning Mill; ond Arcoio Redwood's weslern soles chief, loyd Hecothorn. Middle, deoler Lorry Fresh, Dollos Lumber & Supply, Dollos, Oregon, thought he might turn in his Ford-provided Miss Hong Kong went olong with the "pockoge." Right, Portlond's John Bloir with John Monoco, soles monoger of M. Trumbo Compony, o distribulor of the Rylock line.

t2 CAIIFORNIA LUITIBER I/iERCHANT
ryN"lr.q M *,*€s,,k
Top row: left, beoutiful Celotex exhibit provides hoven for these lwo resf ing co nveniioneers. Middle, olmost swomped lhroughout the show, Mqsoniie's Gene Goeller exploins fhe focts of the compony's new Royolcoie cherry poneling to inleresfed deoler, Right, O.K. "Ole" Ruotsi of Portlond, o Diebold distributor, monned lhe ottroctive Corl Diebold Lumber Compony redwood booth. row: lefr, G-P's v&i
APRIL I, 196I
1*a"ao"*24" I sa,LEs pnoc:naM FctFt,rgel

GiEC|FIGiIA.PACIFTC

WRIA Mskes History

(Continued from Page 12)

.

John M. Jewett, Seattle, Washington life insurance salesman, called for "Quiet, Please-Your Customer Is Talking." Salesmanship is service, he said, and service is based upbn research analysis of customers' wants, problems and resources. "One must be constantly sales-minded," he concluded, "and ever alert to tl-re task of satisfying the customer."

The evening's entertainment was centered around a highly touted ice hockey game in the Memorial Coliseum Arena between the Portland Buckaroos and the underdog \Arinnipeg Warriors.

Retiring president Royrnond E. Morgon, left, honds govel to newly+lected president J, M. Beris.

Still going strong, the WRLA contir-rued its assault on the exhibit area during Monday's final activities.

With Ray Morgan again presiding, the \ IRI-A "Playhouse" started off the afternoon session with a skit on an ofiten-recurring sub ject-the distribution dilemma. The skit, "Senate Inquiry into Distribution Problems, or I Didn't Get the Question, Senator," was beautifully handled by a cast of lumbermen-actors.

The "Senators" Winston Pool, John Monaco, John Nelson and Robert Wiclesworth relentlessly pounded away at the "witnesses," and manufacturer "I. Will Makem" Werner Richen extolled the virtues of his status, pointing to the retailer and wholesaler for distribution oroblems. Wholesaler "H. O. Sales" Phillip W. Patterson similarly followed suit, blaming the manufacturer and the retailer for the distribution ills. Retailer "R. E. Taylor" Alan Knox blamed everyone-but himself, and fellow retailer "I. M. Broak" Casey Vermeulen from far-off Alaska took the "fifth" -right back to Alaska with him, that is, snowshoes and all.

In the wind-up slot, veteran lumber journal publisher and editor Arthur A. Hood spoke on "Operating and Marketing Goals." He discussed the new trend in merchandising-"The Packaging Shift"-wherein the successful retailer is now selling the "complete package" through creative selling.

Emphasizing the theme dominant throughout the convention, Hood told the overflow group that the industry was currently in the midst of a radical change, a change from distribution-oriented thinking to consumption-oriented thinking. As an example of a concern that has had tremendous success in merchandising from the consumer's point of view, Hood cited Sears Roebuck & Co. which of its 196O four and one-half billion gross racked up a whopping $700,000,000 volume selling the "complete package" in the building materials 6.eld, 47/o of this volume being on an installment basis.

Following the business sessions, the Association's 1961 president J. M. Bettis gaveled the convention to a close' (Continued" on Page 27)

CATIFORNIA ]UMBER MERCHANT
RAIL & WATERDOMESTIC & EXPORTTRUCK & TRAILER -
White Fir Inland Fir and Larch Western Hemlock Ponderosa
Sugar
Sitka
Incense
Dimension Plank and Timbers Studs Shiplap and Boards Shop and Factory Lumber Industrial Items Mining Timbers Paneling and Uppers G-P_PWF DOUGLAS FIR UPPERS . C.K.D. REDWOOD . SIDINGS . FINISH . PATTERN . MOULDINGSCalifomia Sales Offices903 S. Fair Oaks Ave. South Pasadena. Calif. 400 Montgomery St. San Francisco, Calif. MUrray 2-2ttg DOuglas 2-3388 rFlc GiEc'FIGiIA;PAC
o Douglas Fir
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Spruce Port Orford Cedar Western Red Cedar
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nouf

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Sugar Pine, Ponderosa Pine and Redwood: G-P has them all in dimension, uppers, industrial items... unseasoned and/or kiln-dried...and timbers in all sizes. One handy source for everything simplifies your operation, lets you give fast, complete service. G-P fills orders swiftly... offers important extras such as mixed-car shipments of dry, unseasoned, dimension and finish. To get on the receiving end, simply call G-P in Portland, Oregon: CApital 2-556L. 0r write Georgia-Pacific, Dept. CLM 461L, Equitable Bldg., Portland 4, Oregon.

G'ECIFIGITA PACIFIC

plywood lumber Iedwood' . hatdboatd pulp . papdr' chemicals

Atn& l, t96l
mDouglas Fir and Hemlock as wel! as White Fir, Larch,

Kennedy Proposes Broad Housing Program

DRESIDENT Kennedy in a special Presidential housing -f message to Congress (March 9) proposed a $3.25 billion offensive to revitalize the nation's housing industry, to provide better dwellings for low-income families and to stop urban blight.

In brief, his recommendations are:

1. Housing for moderate income families-presently limited FHA insurance of no-down-payment 40-year mortgages should be broadened temporarily to include any family; enactment of a new program of long-term, low interest rate loans for rental and cooperative housing.

2. Helping low-income families-removal of a limitation on use of remaining aathorization in the 1949 Housing Act for public housing, thus authorizing about 100,000 additional low-rent units; a program of demonstration grants for community experimentation in low-income housing.

3. Housing for the elderly-that Congress increase the present direct loan authorization for housing for the elderly from $50 million to $100 million; the administrator of the Housing and Home Finance Agency is directed to earmark 50,000 units of low-rent public housing for low-income elderly persons.

4. Revitalization of urban areas-Congress to give communities wider discretion to determine. urban renewal areas, to liberalize federal allowances for relocation payments to displaced businessmen. FHA has been directed to speed processing of applications for insurance on properties in urban renewal areas.

Mr. Kennedy recommended that Congress authorize FHA

to insure loans for home improvement, and authorize resale of existing houses in urban renewal areas at a realistic price for rehabilitation.

5. Land Reserves-the HHFA administrator and Secretary of the Interior are directed to develop a long-range program for orderly development of urban land. Congress should authorize $100 million to start a program to help public bodies finance reservation of land, and authorize urban renewal loans to finance acquisition of open space for public or private development.

6. Community Facilities and Urban TransportationKennedy will submit a bill to authorize an additional $50 million for public facilities loans; study of urban transportation problems to be made.

7. Rural Housing-the unused balance of farm housing loan authority, due to expire June 30, should be extended five years; the Secretary of Agriculture and others are directed to develop adequate credit for housing in rural communities; Congress should authorize farm improvement loans to be secured by other than mortgages.

8. Veterans Housing-Congress should extend loan guarantees and direct loan program and increase direct loan iuthority above the present $150 million.

9. Training and Research-Congress should appropriate sufficient funds to do research on housing and urban problems, to improve home-building techniques and lower costs.

10. A New Department-the President recommended establishment of 1 new cabinet-ranking department of housing and urban affairs.

$": :':/
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...a nationwide program long needed to give you the key to a larger share of the home modernization business.

...your sure-fire merchandising program which includes a Design Center display, attractive signs, direct mail material, Yellow Pages listing, listing of your name in national advertisements, home modernizing films, sales training, plus a host of other sales helps that will make gou THE mod,ernization center for gour community.

...a practical, down-to-earth business plan that is low in investment yet high in profit return.

Don't delay-find out how you can cash in on the vast home modernization market with Masonite's unique, new D.S.C. program.

Phone your Masonite representative or write for complete information NOW.

Masonite Corporation, lll Sutter St., Dept. CLM-41, San Francisco 4, California

Ar Art Hood Puts lt

Art Hood, now Chalrman of the Bulldlng Industry Marketlng Instltute at Purdue Universlty has thls to say about Masonlte's D.S.C, program: "At last the dealer hae a dynamic home improvement program which he can put to work tor increased sales and protits-regardless of the slze of his business or the population of hls mark€t. Thlg ls a splendid, advanced mark€tlng Innovatlon lor the industry."

APR|I t, 196l
4-a MASO N l-rE shows the way
Corporolion-mqnufoclurer of quolity ponel producis for building ond industry
@Mosonite

Forest Products Research Society Will Hold Northern California Section Spring Meeting

l\l EMBERS of the Northern California Section of the lVl f'61s51 Products Research Society will gather for their annual spring meeting at the Claremont Hotel in Berkeley, April 20-21

The meeting comes as a finale to a highly successful and active year under section chairman Victor Clausen, Simpson Lumber Company; vice chairman Vic Roth, Triangle Lumber Company; and secretary-treasurer Rod Black, Union Lumber Company.

Chairman of Thursday morning's opening Technical Session will be Phillip T. Farnsworth, exEcutive vice president,_ CRA. Speakers include Eliot H. Jenkins, presi- dent WCLA and chairman of the National Wood pfomotion Committee-"\Mood Merchandising and Promotion"; and Leslie Harter, State Division of Architects-'.Wood Today in State Construction." The NLMA film, ,.Comparative Fire Tests on Wood and Steel Roof Framing," will be presented by Nicholas V. Poletika, vice presidenl- research, Union Lumber Company.

Dr. Fred Dickinson, director of U.C.F.P.L., will chair Thursday afternoon's session which will include talks by Victor Clausen, chief of technical service of Simpson Timber-"Factory Coating Lumber Products"; William Van Beckum, vice president research and development, and Lawrence H. Price, production engineer, research and development, The Pacific Lumber Company-"Direct Mill Promotion and Merchandising to Customer"; and Arthur -L"b"y and_ Paul Fossum, Weyerhaeuser Company-('Mar- keting of Glued-up Lumber."

Following a business meeting, the social hour will begin

at 5 :30 p.m., dinner 1t 6:30 p.m. at the Claremont, presided over. .by Rayrnond ^Berry, Scott Lumber Company, and president of F.P.R.S.

Harvey S.mith, Pacifrc S.W. Forest and Range Experi- mental Station, is chairman of Friday morning'JTechnical Session. He will introduce speakers Vernon-C. Gardner, v_ic.e_president _General Box Distribuf6l5-"p1per Overlay" ; William R. Works of Crown Zellerback-npaper patkaging"; and Byron Oberg, Douglas Fir Plywood Associa- tion-" Plywood Components-Plomotion."

The afternoon session will include a tour of the prefjrb_ricate-d home .plant, National llomes Corporation- of California, located at Newark.

How to Choose the Insides of q House

Tips for home owners on how to add a distinctive decor to their homes while getting the most for their money are provided in three colorful brochures just published by the National Lumber Manufacturerj Asiociation. Washington, D.C.

. Colorfully illustrated, the brochures are part of a series describing the best uses for wood in various parts of the home.

The new publications tell why wood is best for cabinetwork a-nd built-ins, doors, and windows. Previous guides covered flooring, siding, paneling, and'framing and sheath- ing. Each booklet is written by experts, in language the layman can easily understand. -

CAIIFORNIA IUI,IBER TnERCHANT
HAIEY BROS. SANIA fiTOilICA P.O. Box 3t5 Monufocturers Stock and Deroil Flush Doors CRESCENI BAY With Microline DOORS Core THE IIIEST'S FINEST FTUSH DOORS Sold Through Jobbers to Lumber Yards Only "Wethink we make REAL 000RS-not just everyday d00rs. " INTANI) TUMBTR COMPANY CALL US FOR LUMBER PRODUCTS AND NAME.BRAND BUILDING MATERIALS Main Offce: COLTON - TRinity 7-2001 LOS ANGELES Branch officef95 S. Beverly Dr. (Suite 416), Beverly Hills BRadshaw 2-737L SAN DIEGO Branch office-GRidlev 4-1583 Distribution Yard' RIALTO (P. 0. Box 325) "The Deoler's Supplier-Never His Competitor"
oeo?/00 Old-Growth Douglos Fir Products For the Cuttings, very finest Boards ond in Speciol DimensionCall /aaa. S. ^4aod,enna.rc Wholesole Lumber Division 460l E. Anoheim Street Long Beoch 4, Colifornio SPruce 5-6331 o GEnevcr 9)-2177 Jim lindermon - Gil Longley - By Armstrong

WESTERN LUMBER COMPANY

Williom Dosr Addresses Associqtion Meeting

Members of the Southern California Lumber Seasoning Association gathered for dinner ar.rd a btrsiness session on March l at Curries Santa Fe Restaurant in Los Angeles. Aslociation president, Art Furcron chaired the meeting. Speaker for the evening was William A. Dost of the research department of the California Redwood Association, who covered a semi-technical summary of results of research accomplished by CRA. Some of the interesting and informative topics presented were End Checking, Air Drying, Yard Spacing, and Kiln schedules and their importance.

Son

Diegons To Hqve Bosses Nighf

_ Sq Diego Hoo-Hoo Club 3 will hold an open meeting Friday night, April 14 in the Atlas Room of tlie Town and Country Hotel. Cocktails will be iced for 6:59 p.m., dinner served at 7:59 p.m.

All Hoo-Hoo members and friends are invited to attend to hear Lee Moffett, Supervisor of Grades and N{anufac- ture for American Forest Products, speak on the subject, "The Art of Nlaking Lumber."

For reservations call Bill Evenson, BElmont 2-2081, or Bill Pumfrey, GRidley 7-4174.

Fun, Frolic qnd Good Cheer Af Big Ooklond Dinner-Dqnce

The eve of Washington's Birthday l\ras again alive with fun, frolic and good cheer as Oaklind Hoo-Hoo Club 39 glaged its 36th Annual Birtl-rclay Party at tl.re Claremont l{otel, February 2l the date. General chairman of the always-successful affair was Oakland wholesalesman Earle Bender, ably assisted by a hard-hitting ticket con.rmittee composed of : Bruce Jacobser.r, Milt Cook, Gordon Saunders, 9ill Johnson, Bob Beileck, John Lowe, Jim Hendrick, Charlie Beacom, Ralph Flill and Ralph Boshior"r.

Following the traditior.rally successful party pattern, the event kicked off at 6:39 p.rn. with libations aird the getacquainted hour. Thoroughly "acquaintecl," the big crowd then seated itself in the Claremont's big new En-rpire Room for a first-class charcoal-broiled steak or lobster bar.rouet intermingled with the dance music of Denten's "B"y Swingers"-who did just tirat until the waning mornent,s before the State Board of Eaualization crrrfew.

The 36th consecutive smash success, the Oaklarrd HooHoo Birthday Party goes hand-in-hand rvith another Club 39 "tradition"-1hg cominq Oakland Hoo-Hoo Club ^\nnual Reveille, May 19 the dati, and the Claremont Hotel the place.

FOR PIX OF OAKIAND CETEBRANTS, SEE ruGXT g

CAIIFORNIA I.UMBER MERCHANT
P.O. Box 3t55 DAIY CITY, CALIF. Phone Plozo 6-7111
TWX SF 940 Kurt Grunwqld
SHIPPERS OF QUATIIY WEST COASI TUfrTBER Mixed or Stroight Cars - - Roil, Corgo, Truck & Troiler DRY or GREEN - - Rough or Surfoced cAtt us toR TRAltstTs o TYE MAIIITAIN IIIYE]ITORY AT HARB(|R PACIFNC FXR SALESA CAL'FORN'A CORPORAT'ONWHEN YOU NEED GOOD LUI'IBER.PHONE THE NEAREST NUMBER: 2491 Mission Strsat 54 Wolfe Grade Kentfield, California G[enwood 6-551 0 San Marino, Calif. tlUrray 2.3369 SYcamore 9-1147 TWI: PASA CAt 7641 901 Fourth Streat Arcata, California YAndyke 2-2481 P.0. Bor 405 Eugene, 0regon Dlamond 5-0154 Represenling Some of fhe Finesl Mills in the Industry
Arrociotc Mombrr:

TOOKS IIKE THE OAKTAND BUNCH HAD A WONDER,FUT TIME

Jim Stewort ore giving Lu Green "ihe whot for"'

Second row, from lefl: Herb Forrell ond G&G's Joe Pepetone. Next: El Cerrifo Lumber's Jim ond Normo Hoheriy moke on otlroctive couple' Next: John Lowe ond Pete Hohn oi lhe "woiering hole."

Third row, from left: Andy Anderson ond Chuck Willioms of Beover Lumber, Johnny Prime.ond.,ihe missus. with Pretty Jeon Wjllioms' Nextr And Moc' Beoth Hordwood wos ihere, lool Dove Rose, pouline ond "Moc" MqcBeoth ond Dove's good-looking dofe, Next: wotsonville Lumber's Eqrle Johnson, Mrs' Johnson, Jerry Bonnington ond Gertrude Godord.

Boitom row. from left: El Werlmon checking the gouges on Weslern Dry Kiln's Bud Kinney. Next: Shirlee ond Bruce Jocobsen enioy themselves; he's fhe up.ond-coming scion of o prorp.r""r -tilo].tt i"oi"r-Srn Volley Lumber Compony. Next: Dove Rose with Dot MocBeoth pou:e for refre;hmsnlg'

23 APRIL l, 196l
t* **,;*i
Top row, from left: Jeon ond Gordon Sounders, wifh Betty Bender. Next:.Lew-Godord ond Mrs. Jerry Bonnington. Next: "And furthermore ' ' ' "-looks like Helen ond Corfer Lumber's

Norlhern Colifornio Hoo-Hoo-Ettes On "Quickie Trip" to Reno-But Only For Weekend "Divorce" from Worli

Saturday and Sunday, April 22 and 23, are the dates set aside for the First Annual Reno "Sashay,, for the lumber_ gals from the Hoo-Hoo-Ette Clubs of San Francisco, the Peninsula and Sacramento. Chartering a Greyhound bus for the occasiol, the gals (who will probably 6uy a piece of Keno,..too, rn the process) have arranged a ..package', trip, lnclucllng transportatlon, a cocktail party Saturday after_ noon, dinner, brunch th_e_ following day, -overnight'accom_ modations at the Pony !-xpress, fr*ee c-hips and "cocktails_ all for the price of 916.50 each.

The Reno tour will leave the S.F. peninsula at g:00 a.m., stop over to pick up the San Francisco contingent at 9:00 a.m., with another stop at 12 :00 noon at the -Sacramento Inn where the ranks will be filled in by the Sacramento Hoo-Hoo-Ettes. Tentative arrival date-in Reno will be approximately 4:00 p.m., departure time for home set for +:UU D.m. SUnClaV.

Co-thairmen 1'*o-.tr ?) of "The Sashay" will be Trrlia

McArthur, Dant & Warnock, Inc., representing the peninsula club: Shirley Anderson, Mar-Mac Lumber*ContDanv. f_or San Francisco; and Marcille Day for the Hoo-Hoo'-Etie Club of Sacramento.

Phil T,omanaco, O'Neill Lumber Company, will handle the ample_refreshments to be dispensed-on-the bus, Win Mentzer, James L. Hall Company, will distribute sons sheets arrd lead the community singing ( ?) and Heleri Pearsall and Min Wicklund, both of Union'Lumber Company, are in charge of getting out the notices and keeping all posted. Ann McKay,. Bonnell Lumber Company, G acting 35 f1g25111g1-Good Luck !

To Our Reqders-

The California Lumb,er Merchant is your publication- designed to help v9u in the promotion of y6ur bu3iness-and-to Reep you mtormed of current events. Therefore, let us hear from you-about your business activities, association ml.ti"Li. pgTson4 items. If you, don't like something in CLM, write ui j retter. It you do, we hope you will, too._Editor.

"SATISFIED CUSTOTNERS OUR GREATEST AsSET"

CAIIFORNIA TUMBER IiERCHANT fJiul;", s, ",,
Beouly AND Broins! From left, Shirley Anderson, Mor_ cille Doy ond Julio McArthur ora plonning rhe ,,Reno Soshoy" of the Northern Coliforniq Hoo-Hoo Erte Glubs.
,calae ,n lailgaR yeRA oRo€Rg TIfrIBERS . Douglqs Fir ond Redwood Kiln Dried Cleors
Ponderoso Pine
Plywoods - Sheetrock
ZttN. Gorso Hondlers -Rl=tzl & Whorfingers vCustom Milling COI{SOTIDATED tU[iBER CO. l%E. Anoheim Streer - W|LM|NGTON, Californicr Distributors of freoted fumber #ffiiY .:. J:! SPruce 5-3477 TErminol 4-26a7 Long Beoch: HErnlock 6-.7217
.
.

IM oNLy A cusToMEB I

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ff;,, ". ,'r' ,: f;, a, APRIL l, l96t
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TIi'ENTY.FII'E YEARS AGCD TCDI'AY

As Reported in The California Lumber Merchant, April lt 1936

Gus Tyler, formerly with the Barr Lumber Company, has opened a retail lumber yard in Whittier, California. His son, Monte, formerly with the Joslin Lumber Company at Lennox, will be associated with his father.

Leonard C. Hammond was elected president of Hammond Lumber Company at a stockholders' meeting held San Francisco on March 28. Son of founder A. B. Hammond, Leonard Hammond aided his father in the concern's management. He has been prominently identified with the Califorrria

Redwood Associates as a director ancl past president. During World War I he gained national distinction for his record as an Ace in the U. S. Air Service.

George M. Hammond, former vice president, secretary and general manager of the Bowerman Lumber Company, Ltd., at Glendale, California, has been elected by the board of directors to succeed the late Chas.

C. Bowerman as president, treasurer and general manager. Mr. Hammond has been associated with Mr. Bowerman in business for 17 years, having come to California from

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Meeting March l4 in San Luis Obispo for their seventh annual convention, members of tl're Coast Counties Lumbermen's Club elected W. H. Enlow. Han-rmond Lumber Cornpany of Watsonville, as their president. Serving with Enlow are George N. Ley, Santa Cruz, vice president; J. H. Kirk, San I-uis Obispo, treasurer; and Charles S, Tripler, Watsonville, re-elected secretary.

George A. Ryness purchased the interest of his partner, Howard Thornpson, in the Thompson-Ryness Hardwood Lumber Company, Los Angeles, and changed the firm name to Ryness Flooring Company.

Forsyth Hardwoocl Company of San Francisco has completed erection of additionai panel and lumber sheds and installed a new electric lighting systen for night use. P. R, "Bob" Kahn is general manager of the firm.

The Holmes Eureka Lunrber Company have been receiving many compliments on the way they are merchandising their lumber; their monthly llulletin to the tracle called the "H.E." Review presents a felv business-getting icleas each month.

J. & W. C. Shull, Inc., has built an attractive new sales office building at their yard at Bell, California. Ralph W. C. Shull is the firm's president.

G. H. Brown, Northern California sales representative of the Aberdeen Plywoocl Company, Aberdeen, Washington, moved his office to larger quarters in the Pacific Building in Oakland.

Reg Smith, Smith Lumber Company of Oakland, is expected back soon from a vacation trip to Tahiti. He sailed March 11 from San Francisco.

Filon Plostics Appoints Levinson PR. Director

Robert S. Levinson has been aopointed director of prrblic relations for Filon Plastics Corporation, Hawthorne, California, it was altnounced March 9 by David S. Perry, president.

In his new position, Levinson will report to Rene Merlander, advertising and publicity director of the fiberglasi reinforced plastic panel manufacturing concern. l{e also will assume the duties of technical and field services manager.

Levinson ioins Filon Plastics from the Los Angeles office of Harshe-Rotman, f nc., national public relations firm.

Prior to his Harshe-Rotman association, Levinson was nervs bureau chief in the San Gorgino Pass area for the Riverside Daily Press and Enterprise, and earlier spent three years with the Los Angeles Times ancl a year u'ith the Los Angeles Examiner.

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WRLA Mqkes History

(Continued, from Page 74)

That evening fun and entertainment took the spotlight in the Nlayfair Room of The Benson where a huge crowd of conveniioners gathered for the traditional dinner-dance, introduction of new officers and an all-star stage show. Did WRLA members like Portland? You bet they did, 'cause that's where they'Il be again next year-January 26-28, llemorial Coliseum, Portland, Oregon !

NEWTY ETECTED DIRECTORS-WRIA

IDAHO

Nompo-Coldwell

Ontorio (Oragon)

OREGON

McMinnville

Solem

Coos Boy

Oceonloke

Roseburg

Gronfs Poss-Medford

Klomoth Folls

LoGronde

WASHINGTON

Bellinghom-Mt, Vernon

Tocomq

Olympio-Groys Horbor

Voncouver

Moses Loke

Yokimo-Sunnyride

Tri-City

Wollo Wollo

AT TARGE

George Jocobsen

E. L. Bicknese

Forest O. Gorrigus

Comeron A. Kyle

Jomes F. Johnson

Joe Bennelt

Del B. Blonchord

W. Slewort Orr

Lou Kelliron

George W. Borgen

Robert D. Olson

Hermon Kleiner

T. C, Rowe

Chorles B. Young

Wolter B. Beckemeier

Ted Houbrick

Berl F. Kinzig

Gib Olinger

Winsfon S. Pool

Jerry Willioms

DOUGLAS FIR REDWOOD o nd FIR PLYWOOD

r Sludgr Boords

o Dimension Lumber

o plcnks, Timbcrs

Nompo Onlorio

McMinnville

Solem

Norlh Bend

Newport

Myrlle Creek

Gronts Poss

Bend

Boker

o Roilrood Tics

o lndustriol Cuftings

t9t9

Burlinglon Tocomo

Shelton

Voncouver

Quincy Union Cop Porco

Milton-Freewofer

Hillsboro Spokone

EUREKA, CAtlF. o (Generol Ofice) 630 J. Sr. Hlllside 3-7OOl, TWX EK 84

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Big Turnout for Morch Meering of IHPA - Son Froncisco Section

A fine turnout of 39 members and friends of IHPA attended the regular San Francisco luncheon at the Commercial Club on March 1. Hans Rainer, East Asiatic Company, chairmanned the meeting which was the first monthly luncheon under new president Tom Parker, M. S. Cowen Company, San Francisco.

A1 Ryken, Pacific Far East Line, brought the group up to date on recent actions by the freight ionference in thi reinstatement of OCP rates, and on what representations have been made to the freight conference in Japan to work out new freight rates on the basis of square footage.

Jim McJunkin, managing director of the Northern Calirnia Ports & Terminals Bureau. informed the prrouo of fornia info the group the new.regulations of the Trans-Continental Freight Bureau relative to off-dock storage of lumber and plywood.

George Tuttle, of Lawrence and Tuttle, related the latest status of the dutiable value of plywood from Japan. Japanese consul T. Nishiwake, and IHPA's Gord6n- Ingraham spoke on California State Senate Resolutions 10 and 77, Ingraham telling the group of the actions taken by the association with respect to these bills.

Bob Reid, Ziel & Co., informed those attending as to his committee's report at Ojai relative to the uniform grading of Japanese and Philippine plywood.

Immediate past president of IHPA, Charlie Schmitt, made an informative, short talk as to what had been done in regard to the IHPA Uniform Sales Contract. He said that of the nine members replying to the vote poll to date, all were in favor of adopting the new contract.

Instituted last year under the presidency of Charlie Schmitt, San Francisco-area IHPA members and guests meet once a month, always the frrst Wednesday of each month. at the Commercial Club in San Francisco.

Trode Groups Orgonize Western Building lndustries Council

_ Appointments to the new Western Building Industries Council are now being received by provisional chairman Warren Drive!, Los Angeles industrial building contrac- tor and past President of the Associated Genlral Contractors of America, Southern California Chapter. Formal organization of the Council is expected to gel under way later this month, with headquarters at 2216 South Hiil Street, Los Angeles.

According to Driver, the new organization will serve as an industry policy committee representing a crosssection of building material and construction association interests in the annual Western Building Industries Exposition.

Appoinlees to the Council are now being named by the National Building Material Distributors Association, Associated General Contractors, American Building Contractors Association, Associated Brick Manufacturers of Southern California, Associated Plumbing and Heating Contractors of l_d,aho, Associated Plumbing and Heating Contractors of Washington. Remodeling Contractors- Association, and the Wholesale Lumbermen's Association of Southern California. Each association is permitted a maximum of three representatives, with one serving on the Executive Committee for the 1961 Western Buililing Industries Exposition which will take place in Los Angeles October 7-10 at the Great Western Exhibit Center.

The Western Building Industries Exposition which the group of trade associations will sponsor is, according to Driver, the first major trade show to be produced on annual basis in and for the entire western constiuction market, and is the only one in the industry serving the industrial, commercial, and residential building fields in one combined event.

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L.A. Commiltee for Nqtionol Forest Products Week Holds Second Meeting

Chairman Wayne Mullin presided at the second meeting, held at the Los Angeles Chamber of Commerce, of the Los Angeles Committee for National Forest Products Week. The week is scheduled for October 15-21.

In attendance were: Elmer Osterman, California Division of Forestry; Harvey Koll, Hoo-Hoo International; George D. Scrim, Philippine Mahogany Association; James H. Forgie, Robert S. Osgood; Paul R. Hollenbeck, So. Calif. Retail Lumber Assn.; Richard Fenton, Wholesale Lumbermens' Assn. of So. Calif.; Ed Fountain, Ed Fountain Lumber Co.; Bill Hanen, Al Peirce Co.; Stella Roach, L.A. Home Furnishings Mart; and Wayne Mullin, Mullin Lumber Company.

Mr. Mullin reported that an invitation signed by the President of the L.A. Chamber had been sent to Secretary of Interior Udall asking him to be the featured speaker at the Forest Products Week luncheon.

Mr. Mullin announced the following Committee assignments:

Luncheon-L. R. Stanton, Sr. (Chairman), Darrel Henderson, James K. Mace, Don Brailey and Richard Fenton.

Finance-Dee Essley (Chairman).

Exhibits-Paul Hollenbeck (Chairrnan), Tom Fox, Ed Fountain and Elmer Osterman.

Publicity-Miss Stella Roach (Chairman), Jim Osterman, Fred Smales and Ole May.

Retail Relations-Stanley McDonald (Chairman), Miles son, Terry Mullin and Frode Kilstofte.

Allied Services-Bob Hannah (Chairman).

Dismond W Will Distribute Corolite

Appointment of Diamond W Supply Company, Los Angeles, as Southern California distributors of Coralite Wall Panelings and accessories to dealers is announced jointly by Coralite General Manager Harold F. Volgstadt and Diamond W Vice President and General Manager Ralph M. Singer Jr.

The new association will give Coralite the advantage of Diamond W's fast, efficient distribution system, states Volgstadt, and will permit the wall paneling firm to concentrate plant attention on new design and production.

Pleasure at their appointment is expressed. by Singer on behalf of his company, as he comments: "We are prepared to meet the rapidly-increasing 'calls for Coralite' by architects, builders, and remodelers and will keep complete stocks on hand as new designs in Coral-Scenics and other patterns are continuously brought out. We are now accepting orders by telephone at OVerbrook 5-7400 for distribution from our Flotilla Street warehouse."

-;!,.'I ft 'tn',F -Y:a ')t rc. .r 1i",",,,.r ' '; "r' GATI;ORNIA TUNBEN
Elmer
What frlakes ITIAilIOIID W 5o Unusual? ||PPLY CO. los Angeler Ofice: 6416 Eqst Florillo Streel los Angeles 22, Colifornio Moiling Addrsr: P.O. Box 2383, Terminql Anner Los Angeler 54, Colifornio @* SERVTITATTOTWhy not try Our Plon todoy? let us mqke Our worehouse Yours . . We'll Go Wirhout Sleep to Help You Moke More Profitoble Solesl " S eroic e -P LU S -l ma gination DtrilotfD$>$ 11/1"/,oo/n BniHr*v /Llutu,io/o OVerbrook 5-74o/o^
David-

@url iHirhnlil Tfrumhtr 6,x.

P.O. BOX 665

REDWOOD

RAIt

Henry M. Hink

I lO7 Merchqnts Exchonge Bldg. Sqn Froncisco, Cqlifornio

Phonel YUkon 6-5421

SALES OFFIGE: 928 H Streel

VAndyke 2-O3l I TWX: ARC 17

AR.CATA. CALIF.

DOUGTAS FIR

GIUATITY BAND . SAWN LUMBER, DEPENDABTE SERVICE

TRUCK & TR,AItER,

MILLS ond PLANING MILL Smith River, Coliforniq

The SCRIA frqde Show Exhibitors

Ambqssodor HotelLos Angeles

Spend Plenty o{ Time qt the You'll Find Them Well Worih

Ace Novehy Compony

Robert H. Broun ComponY

Corlow Compony

The Celotex Corporolion

Besi-Woll Gypsum Compony & Certoin-leed

Products Corporotion

Douglos Fir Plywood Associotion

Fiberglos Eng. & Supply Division, Owens-Corning

Fiberglos Corporotion

Ed Fountoin Lumber ComponY

ExhibirsYour While

Horbor Plywod Division, Aberdeen Plywood & Veneers, lm.

Hyster Compony

CARGO

For West Fir Soles Co.

2285o. Beverly Drive

Beverly Hills, Golif.

BRcdshcrw 2-4353

CRestview 5-6634

Independent Building Moleriols Compony, Inc.

Insulite Division, Minnesolo & Onforio Poper Co.

Johns-Monville Soles Corporolion

Koppers Co., lrrc.

Americon Moiorists Insuronce Co. & Mutuol Cosuolty Co.

NuTone, Incorporoted

Torler, Websler & Johnson, Inc.

E. A. Thompson Co., Inc,

United Stotes Gypsum Compony

Unif.d Siotes Plywood Corporotion

Universol C.l.T. Credit Corp.

U, S. Aluminum Siding Corp.-Koverlum Builders Supply Corp.

Virginio Hordwood Compony

West Coosf lumbermen's Associotion

Western Duo-Fosl, Inc.

Wesiern Pine Associotion

Weyerhoeuser Compony

',t APRtt l, 196l
Los Angeles Chicogo
Ooklond Pico-Riverq
Los Angeles Los Angeles Los Angeles los Angeles Torronce /vtinneopolis New York los Angeles Los Angeles Los Angeles Los Angeles Los Angeles Los Angeles los Angeles Los Angeles
Pork, lll. Monrovio Portlond Los Angeles Portlond Los Angeies wlt0tEsAt E LUA,TBER SPEC,AL'ZTHG 'N rRUCK AITD TRA'ITR SHIPTTENTS FRON ORTGOT TTD flo. CAI'FORNIA
Ardmore, Po, Tqcomo, Wosh.
Fronklin

Tom Fox, popular retail lumber dealer of Santa Monica, active in social and civic affairs in the bay city and a big wheel in SCRLA, is back on the job following a recent illness. His many friends wish him well.

Bob Heberle, manager Georgia-Pacific South Pasadena lumber division, returned last month from an extensive trip to Feather Falls, Portland and way points. On his return flight from Portland via jet it took less than an hour and a half.

Harvey Koll, Don Bufkin and Don Braley of Los Angeles Hoo-Hoo Club 2, attended the concat in San Diego March 10. The San Diego club was short on "kittens" but long on fun and everybody had a "ball." It was also reported that Snark John Osgood of Cfub 2 was there for the initiation.

ntl- enlona{,l

Speaking of John Osgood-he made a fast jet trip to the east coast and back last month in the interest of Robert S. Osgood importers and wholesalers of wood products.

Many Southland lumbermen attended the W P A convention in San Francisco last month. Seen covering the "nite spots" were Ed Dursteler, John Vertin, Ed Fountain, Jr., Jim Reynolds, John Hanson, Ed Karst, Horace Wolfe, George Cameron, Sterling Wolfe, Norm Winsor, Bill Smith, Lloyd Webb, Ernie Bacon, Ray Sedall and others. They combined business with pleasure.

Ray Van Ide, Pasadena wholesaler, cov-

ered the northern California and Oregon mill territory last month and reports things are on the up-grade.

Walter A. Remak, resident sales manager of the Anaheim, California, Distributing Yard, Weyerhaeuser Company, on March 2 showed the movie, "Tomorrow's Trees," produced by Weyerhaeuser, to a class of 120 carpenters ancl cabinetmakers at Orange Coast College who had been studying lumber and forestry. Lively interest was shown in the question-and-answer period which followed.

E. P. Ivory, for many years piesident and general manager of Ivory Pine Company, Dinuba, California, and chairman of the board during the last two ears, has announced that he has sold his interest therein and withdrawn from the company.

Donald R. Quilligan, United States Gypsum Company, has been appointed sales manager, Southeast Paint Division, with headquarters in Atlanta, Georgia. A graduate of Ohio State University, Quilligan joined United States Gypsum in 1955 in sales at Atlanta, and went to serve the Knoxville, Tennessee, area a year later. He returned to Atlanta in January, 1959, and became spe- cialty salesman in July.

Dale F. Galloway has been appointecl manager of the agricultural department of Masonite Corporation. He hacl been assistant nranager for two years.

Well grounded in farm ancl sales management, Galloway began l.ris business career as a farrn nlanager for Halderman Nfanage- ment Service, Wabash, Incliana, following his graduation from the agricultural department of Purdue University.

Mr. and Mrs. Carl Buchanan, who have operated a lumber yarcl at 1527 W. l{atcher Road, Phoenix, Arizona, for the past six months, have sold their business to Willard Bullock and Howard C. Beals, The Buchanans will concentrate on running their yard at 4151 W. Indian School Road.

Mrs. Frank M. Rawolle, wife of the "headman" of Mahogany Importing Co,, South Pasadena, California, was re-elected president of the Flintridge Guild of the Childrens Hospital at a nteeting held last month. Guild members held their annual cocktail party St. Patrick's Day, honoring their husbands, ancl Frank was there to aid Mrs. Rowelle greet the workers.

William V. Burke has been appointed to the newly-created post of Assistant Vice President in charge of Co-ordinated RailHighway Operations, Southern Railway System. He will headquarter in Washing- ton, D. C.

The railway said the new position reflects Southern's determination to make a strong bid to reverse the do-it-yourself trend in transportation where the shipper hauls his own freight. These private carriers now rnove an estimated 70/o of all intercity freight traffic.

Thomas Creekmore, Jr., United States Gypsum Company, has been appointed sales manager at Birmingham, Ala. He joined the company in 1950.

Mortimer P. Reed, United States Gypsum Company, has been appointed Manager, Putr' lications Department, at Chicago. A graduate of M.I.T., lie joined the firm in 1955.

32 CATIFORNIA I,UIIBER TIERCHANT
We Speciolize in DOUGTAS FIR ENGETI,IANN SPRUCE R,EDWOOD PINE and Orher Species
,l*(r 4frJi Direct Shipments vio R.oil Truck ond Troiler WHOTESALE ONtY Morquort-Wolfe Lumber Co. Horqce Wolfe -3i- Sterling Wolfe 168O North Vine 9treet-Los Angeles 28, Colif. HOflywood 4-7558 TWX: tA 1162

R.edwood logging Conference Ponders Problems-Solutions

The Redwood Region Logging Conference closed in Ukiah Friday, March 10 with resolutions relative to wilderness areas, U.S. Forest Service road standards, multiple use of government lands, county timber tax methods, bear depredation of _timber, recreational development of public lands, joint industry-government forest fiie control plan- ning, and industry safety programs. John Yingst of Klamlth presided over the meeting attended by 400 people.

Resolutions adopted by the conference' included- the following:

(1) Favoring preservation of carefully selected wilderness areas, but opposing enactment of legislation before the report of the National Outdoor Recreation Resources Re- view Commission is made public next year. Current legislation which would establish a "National Wilderness Preservation System" was opposed.

HOBBS WAtt REDWOOD SUPPTIES IHE UIIUSUAT

.

(2) Qpp"sition to excessive standards required of industry in construction of U.S. Forest Service timber sale roads.

-

(3) |upport for multiple use management of government forest lands.

-

(4) Commending efforts of county tax assessors in of methods of timber taxation more suited to timber ing than present laws.

search grow-

(5) Continuation of existing state legislation classifvine bear as a predatory animal in HumboldiCounty in recoenil tion of continuing damage to young timber stinds.

(6) Advocating prompt and full development of state park and national forest lands to meet inireasing recreation needs.

(7) Urging greater industry participation in joint federal, state, and private forest fire control planning.-

(8) Urging industry to continue and incr&se its efiorts to prevent accidents in all operations.

Eureka will be the site of the next Redwood Region Logging Conference on March 8-9, 1962. There will 6e a heavy equipment show with this conference, first one in rour years.

In closing conference sessions Robert Grundman of Fort Bra-gg-was elected president for the coming year. Grundman is chief forester for Union Lumber Company. Newlv-elected vice-president is Robert Johnson, timber'and land manager,- Weyefhaetr-ser Co., Arcata. Fred l-andenberger of Eureka was re-elected secretary-manager. New diiectors elected _for a- three-year term were Johnson, Sam Arness, 4umboldt_Fir, Inc., Ifoopa, and James Nicholson, F. M: Crawford Lumber, Inc., of Ukiah. -

J. R. Dqnt Signs $22 Million Contrqct For Two More Stqtes line Vessels

A $22 million contract has been signed in San Francisco for tvi'o l\Iarin_er-type freighters to-be built by National Steel and Shipbuilding Company of San Diego,'for States Steamshrp Company and the Federal Maritime Board. The Maritime Administration allowed the addition of $Zl.2g7 to the price of each ship to pay for national defense ieatures.

^ Present at the signing _were : J. R. Dant, president of _S1at9s Lines; Vice Admiral Raiph H. \,Vilson, Federal Maritime Board, Edgar F. Kaiser, chairman of ihe board of directors and pre_sident of National Steel and Shipbuild- ing Company; and E. A. Shurtleff, vice-president of ntyth & Company.

The two shi-ps constitute the second group of vessels to be contracted for by States Line within " v."r. A vear ago States ordered four similar cargo ships- to be built "at Newport News Shipbuilding and-Dry Dock Company.

(Tell them Aou sae it in The Lumber Merclmnt)

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MlC(l Brand (Philippine Mahogant)

Products for Building

BA0AC Brand (Apitong)

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Representdng; Nasipit Lumber Co., Bislig Bay Lumber Co. - Manila, Philippine Islands

"5hin-SleeYe" Session for IMA

The Lumber Merchants Association of Northern California kicked off its 1961 program of dealer meetings with a "shirt-sleeve" session on Credits, Merchandising and Tax Information at the Jack Tar Hotel on February 16.

Arranged and produced by LMA executive vice-president Jack Pomeroy, the program was designed to provide the

"straight dope" on problems and questions of extending credit, improving collections, company structure, tax advantages and disadvantages, credit merchandising, depreciation, expense accounts, estate planning and the many other phases of business management that affect the lumber dealer today.

Held in the Telegraph Hill Room of the Jack Tar Hotel, adjacent to LI\{A's new 1255 Post Street headquarters, the meeting attracted 58 LMA members, associate members and key personnel.

The day-long session was conducted by two outstanding specialists in the field of business management, William E. Loclce and Wayne Hea.

Locke, a credit consultant serving retail firms throughout the \Arest, explained his experience in the numerous credit systems he had established and supervised for his retail business clients, as well as numerous public relations and customer relations programs he had founded.

Hea, a San Francisco attorney and CPA, covered the field of tax law, an awesome thing at best, but a subject of paramount interest to any businessman today. A recognized iuthority on tax law subjects, Hea will also conduct a similar session at the coming Lumber Merchants Association Yosemite Conventior-r, April 16-18 by popular request.

Armslrong Cork Uses TV Promotion

Cleqr Oqk Thresholds

Rod qnd Spirol Dowels

PTYWOOD

Wood Finishes, Glues qnd Hordwood Speciqlties

Armstrong Cork Company has announced the addition of a new daytime television show to its Cushiontone advertising schedule for 1961.

The new show, called "Video Village," is an audienceparticipation type program, seen every weekday morning from 10:30 to 1l o'clock EST.

Cushiontone ceiling cotnmercials, specifically mentioning the lumber dealer as a source of supply, will appear on Video Village at regular intervals during the months of March, June, July, August, September, November and December. In addition, Armstrong will continue to advertise Cushiontone products on each bi-weekly presentation of "Armstrclng Circle Theatre."

Both Video Village and Circle Theatre are carried "live" over the CBS television network. Circle Theatre reaches 142 markets from coast to coast, rvhile. Video Village reaches 129.

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Rounds Lumber Compony Moves to New Ofiices Ar Rockport Redwood Cloverdole Plont

The San Francisco sales ofifrces of Rounds Lumber Company were moved to the headquarters of Rockport Redwood Company, Cloverdale, on April l, according to compatry officials. Effective April 1, the new address for Rounds Lumber Company will be P.O. Box 97, Cloverdale, California, phone TWinbrook 4-3362, or teletype CLVD.CAL 37.

Cqrl Gqvolto Honored Wirh Certicote of Appreciotion

Harvey Koll, Supreme Nine member of Hoo-Hoo for iurisdiction six, presented Carl Gavotto, past member of ih. Supr.*e Nine during the Lynn Boyd administration, with a certification of appreciation at the March 10th meeting of the San Diego club. _Carl has devoted mln-y years ti the promotion of Hoo-Hoo in San liego and- is prominent in civic, social and lumber affairs of the border iity. For the past 35 years he has be.en identified with lumber industry at all levels in the southland ci!I.

On March 28th at 11 :30 a.m. he will board an Air France Jet at Los Angeles International Airport for Rome,.Italy, where he will join Mrs. Gavotto who is in Europe visiting their son, Rob-ert, who is studying to be a priest. Late in April the Gavotto couple will return to their home in San Diego via the polar route.

WHOLESALE

PRospect 2-6568

"This move brings our production and sales offices together under one roof in the office building at our Cloverdale plant," general salesmanager Jim Knox states.

"And we believe the consolidation will enable us to improve our. service to you at this time..when service is of ever increasing importance to all of us," he noted.

APRI| r, 196l FIR . PINE . REDWOOD . SPRI'CE z Jtn o JF-22- {z H= zz e'; u>o66 U
Snn Frqncisco 24-1185 Boyshore Blvd. - Phone JUniper 1-6262 Los Angeles 23-1186 E. Bondini Blvd. ' Phone ANgelus 3'4161 ouR rntxED cARs & SPECIALTY EASTERN SHIPMENTS
View of the handsome new scle: o|Fces of Rounds lumber Compony, now locotcd ot the heodquorters of Rockporl Redwod Compcny in Clovcrdolc, Colif.
& Softwood Lumber Imported & Domestic LC L Shiprnants frorn Y atd. SPECIAL SERVICES FOR SPECIAL ORDERS Custorner Milling a Specialtg Grove
Hardwood
LUMBER CO.
South Walnut Street ANAIIEIM, California Don't Reod This Ad . . . IF YOU AR,E PAYING HICH PR,ICES ! ! G | :d e m o sle r POCKET StlDlNG DOOR FRAMES Don't Buy o Substitute When You Con Hove the BEST! Modef I OOA (Single Axle Wheel)-------- ------------2 / O thru 3 / f]7 -7O Model 42OB (Double Bolt-becring Wheel)- -----2/ O lhru 3/0-$8.50 WE WITL SHIP ANYWHERE Wholcsalc 0nly 11400 E. Garucy, El llontc, Galif. (P. 0. Bor 2235) eilbGrt &3237 o CUmbcrland $7533 BIG Btlll $ash & Dmr Go. Oms: tr. Slrtcr
Dan C. Hilton, Owner-Manager 4ll

Johns-Manville Discloses New Construction System for Lower Cost Housing

fOUXS-ffIANVILLE Corporation has taken the wraps J otr a new system of construction aimed at producing lower cost, quality housing.

Clinton B. Burnett, President and Chief Executive Officer, told stockholders at their annual meeting in Chicago on March 16 that the new products and methods of assembly for residential construction in the new system had been under scientific development at the company's Research and Engineering Center, Manville, N.J., for several years.

The newly developed system permits simultaneous erection of exterior and interior wall surfaces ready for final finishing, complete with vapor barrier and insulation, through use of prefabricated, modular panels. These new panels utilize an entirely new board product specially developed for these applications and a new adhesive joint compound.

The new products and new method of residential construction have been named The Flex-Ponent Svstem bv Johns-Manville. The new factory-assembled pinels ar-e unique in that they can be used to construct houses of almost any architectural design. Standard panel sizes are 4x8 feet but various other sizes will also be available.

The new Flex-Ponent System will be introduced shortly through regular Johns-Manville distribution channels in a limited area around St. Louis. Mo.. Mr. Burnett announced. He said the distribution area will be expanded as rapidly as public acceptance dictates.

Mr. Burnett told stockholders that Johns-Manville intends to make detailed information on The Flex-Ponent Svstem. accumulated through long scientific research and eiection of several "proof" l-rouses under company supervision, available to J-M jobber, dealer and fabiicator cirstomers. The company hopes that its development of this type of low cost, quality housing will perform a service not only for.Johns-Manville customers but for the whole economy, and ,put much-needed good housing within reach of moderate and low-income groups.

The industry has long been seeking more modernized erection methods and products that could utilize the advanced technologies. Johns-Manville officials believe The Flex-Ponent System represents a major technological "breakthrough" and could have far-reaching effects in lowering costs for quality homes.

"We recognize that to serve the rapidly evolving house market, a building materials manufacturer canno[ afford to concentrate scientific research exclusively on develop- ment of materials," Mr. Burnett said. "ft is also part of ou-r responsibility to find ways of improving quality and efficiency of their application, and reducing -appliiation costs. We believe the nelv Flex-Ponent Svstem could represent an important advance in construction of residential housing."

Johns-Manville has projects for further growth and cost reduction in the planning stage that could require capital

36 CAIIFORNIA IUIABER'IIER.CHANI
LUMBER CONPANY 99 BAYSHORE BOUIEVARD sAN FRANCISCO 19, CAIIF. . P. O. BOX 316l Phone: VAlenciq 4-8744
Hawaiian lslands.
Truck-qnd-Trailer oDirect Mill Shipmenrs o Ccr Lood LOS.CAI LUAABER COAAPANY Wholesale SUGAR P|NE Distribulors Cedor White Fir Speciol Detqils Dislribullns Yard and Mill 5024 Holmes Ave. Los Angeles 58, Colifornio Complele lnvenlory Pond. Pine Clenrs Ludlow 2-5311

FAST, EFFICTE,NT DELIVERY ! !

expenditures of around $25,000,000 in 1961, it was disclosed.

"We must be prepared for some revolutionary shifts in the fields we serfe,"-Mr. Burnett said, in discussing the immediate years ahead. "These shifts could come about tl-rrough technological advances, style changes and obsolescence. We have developed what we believe are some very solid programs to anticipate needs of our customers in home and industrial markets."

Results in 1960 did not live up to early optimistic forecasts, Mr. Burnett noted, although Johns-Manville had a good year and continued to sell products all year at the rate of a million-dollars-a-day. Earnings and sal-es were the second highest in company history although they did not measure up to the all-time records established in 1959. The total 1960 sales of $365,000,000 were off 3 percent, from the 1959 record, while earnings after taxes of $26,500,000 were off $5,000,000.

"Industrial production has been in a declining trend for

some months," Mr. Burnett said, "and new orders have continued to sag. Our sales in the first two months of 1961 were less than last year. It now seems clear that our first quarter sales and earnings will be off. We are hopeful that general _business _will shorv expected improvement by the end of th_e_ second quarter and that housing starts wili also pick up. If current forecasts by many birsiness leaders and economists are true, that business will improve during the se_cond__quarter_and for the balance of [he year, Johns- Manville should have a better year in 1961 than in 1960.

"I am sure that such problems as the higher costs of doing business, increased domestic and foreign competition, and the squeeze on profits will be with us the rest of this year and for many years to come," Mr. Burnett ._said::'lzBut several basic factors favor us. We have more av'ailable producing capacity. J-M research and developrhent activity has been intensified. Our population is growing rapidly and people have more money to spend."

APRI] t, 196l
. . . fo all of ihe soulhwest IAAPORTED & DOMESTIC HARDWOODS STANTINE MOUTDINGS ARMSTRONG BUITDING MATERIATS SOFTWOODS _ AtL SPECIES ACOUSTICAT & DECORATIVE WAtt AND CEILING IAATERIALS "Direct MilI Shipments" E. '. SrA]|roil &. soil, lilc. 5975 So. Alqmedq Slreet, P. O. Box 3816 Terminql Annex LUdlow 9-5581 "\ql r^d Lu,r rj'1.: oars6 :....",.,.)..i {""'l
PONDEROSA PINE a DOUGTAS FIR . WHITE FIR . REDWOOD RAIL AND TRUCK SHIPTIENTS SUGAR PINE Brqnch Oftce: P.O. Box 799 ARCATA, CALIF. VAndyke 2-2447
ARC 3l Lyle Brewster Security Building Posodeno, Colif. MUrroy l-3140
PqsqGsl7339 HEART]I
P.O. BOX 367 PHONE: SPring 2-5291
MF 76 MEDFORD, OREGON Direct Telefpe lines-All Offices-for immediqte Quotqlion ond Confirmotion of Orders Eqrle D. Bender 2559 Cqrlsen Oqklcnd 2, Cotif. ANdover l-7260
TWX:
TWX:
1UMBER COMPAilY
TWX:

Specialists in 0uality lmported Hardwood Plywood

IAUAN.SEN.BIRCH.SHINA

DEPENDABLE DELIVERY

Excht

ASIANC TRADING COilIPANY, INC.

ARIZONA CONVENTION

Now Avoiloble fo RETAIT TUMBER DEATERS

MOVABTE SHUTTER PANET

The Quoliry Do-lt-Yourself Economy line from Available for lmmediate Delivery to Retail Lumber Yards in a Complete Range of Proven Popular Sizes a

PAUL HEINLEY SHUTTERS are nationally recognized and accepted as the finest made anywhere a

Shutters are a "Hot" ltem , Shutter Sales add up to "Big-Ticket" purchases

Shutter Sales stimulate additional purchases of Hardware, Paints, Stains, Sandpaper, etc. a for completc informotion cnd priccs conlocl:

PAUt HEINTEY

Ma3tarcroft Producls 22ll llichigon Avonuc

SANIA llONtCA, Golifornia

UPton O-4895

GLod$one

(Continued trorn Page 70)

Soturdoy, April 15

9:30 a.m. Hoo-Hoo Golf Tournqment' Yuma Club. Tee-off before 9:30 a.m. Glen Johnson, Defending Champion.

l:30 p.m. Business Session.

"The Eternal Triangle"-a fhree-act play starring the dealerconsumer-supplier. Wives are invited.

"Your Fire Insurance"-John White, W. S. writing Company, Kansas City, Missouri.

"Why Group Insurance?"-Jarvis Hurd,

Epperson Undersional Group Manager, The Equitable Life ciety, Phoenix.

4:39 p.m. Annusl Hoo-Hoo Concqt, Stardust Hotel.

6:30 to

7:30 p.m. Annuol Cocktoil Pcrfy. Courtesy of Cement Company.

8:00 p.m. Annuol Bonquel, Yuma Country Club. to the music of Wally Kubiak's Band.

Williom Roddis Appointmenl Announced

Dancing

William H. Roddis has been appointed to the newly created post of hardwood specialist at Weyerhaeuser Company's technical center at Longview, Wash., it has been announced by A. S. Gregory, director of the research division.

Roddis has been technical director of Weyerhaeuser's Roddis division at Marshfield, \Misconsin, since 1959. Earlier he served as sales specialist, chief inspector and manager of the Marshfield plant. He attended Massachussetts Institute of Technology.

CO. LTD.

Pqcific Pqlisqdes

Owners & Developers of Weslridge Riviero-(q51sllq6more Meso qnd

Yorbo lindq Ronch & Country Club Estotes hove exponded ond now hos its bronch ofiices in Brentwood Villoge-hondling Reol Estote & Generol Brokeroge. DON R. PHILIPS, Sr., now ossociqled-with offices ot

149 Borringlon Ploce Los Angeles 49, Colif.

17315 Sunsel Blvd. BRqdshqw 2-5r53

CALIFORNIA IU'IIBER I$ERCHANT [; i" l:, 11:"
IMPORTERS: P.0. BOX 15405 o 944 W. 12th ST. o LOS ANGELES 15, CALIF. o PHONE: Rlchmond 7-7524 o Cable Address "PANASIA"
siae P an- Asia Boar d lm,p orter s PAN
Country Tucson- Assistant DiviAssurance So-
4-r83t GRonite 5-l991 GARDEI\ LAI\D

RE DERN oDs

Corl Broostod Appointed Production lYlonoger by Filon

PRODACTS of PROQRESS

No doubt obout it, iAOORE MODERN fiAETHODS hove mode lumber-drying focilities o most profitoble investment for ony mill, regordless of size or drying requirement. Moore Cross-Circulotion Kilns-products of the progress which hos generoted from modern methods-ore so perfected thot lumber drying is sofer, more economicol ond more profitoble thon ever beforel Why not osk o Moore Engineer obout kiln designs which could put on end to your drying problem. You con expect o prompt reply!

Dny Krr,n Corrpa,Ny

northern lumber mills and is in line with our steady DeBritz.

Appointment of Carl Braastad as production manager at Filon Plastics Corporation, Hawthorne, Calif., was announced March 7.

Braastad formerly was mill superintendent for Kalof Pulp & Paper Company, manufacturer of corrugated containers, in Port Hueneme, Calif.

He earlier spent 12 years with Corporation of America, advancing eral superintendent of production.

divisions of Container from foreman to gen-

Lumber Terminql, Inc. Opens New Horbor Focility

George DeBritz, president Lumber Terminal, Inc., Wilmington, California, announced last month his firm had acquired the Terminal Island dock and yard facilities formerly operated by the Ilammond Lumber Company located at berth 223. The new storage yard is located at 221 Ferry Street on Terminal Island adjacent to all freeways serving cities and communities in Southern California, it was said.

"We have been serving the harbor area for more than 15 years in the handling and storage of cargo from the

this new addition to our facilities expansion program," said owner

APR|! t, t96l
Moorc Crocs-Circulofion Kiln: ct Plqcerville Lumber Gompony, Plocerville, Colif. George DeBritz surveys his firm's naw dock ond ycrd facilities on Terminol lslond.
Moonu
Responsible Representation 0f Ouallty Mills All West Coast Species via Direct Shipment V, aa.k^ tuttlBER sAtEs ilUray 1-4558 (Roy Vcn lde or Eddie Seword) 234 E. Golorqdo Blvd., suire 5l3A o Posqdens, cqlif. o TWX: pssqcol 7343 Exclusive Southern Coliforniq Representotive: WOIF CREEK tUrllBER CO., Gronfs Pqss, Ore.

NEIiAANIREED

THE I6EASURE OF GOOD LUMBER LUftTBER COTIPAN

Thrifiy Retqilers Pick Up looded Wirh Plywood,

ol Corloqd Prices From Our Worehouse Hordboard, Pqrticle Boord ond Lumber

DFPA Perfects Delta Frame Component

A new, lightweight component designed for use in larger commerci-al and light industrial buildings has been perfected by Douglas Fir Plywood Association and is available

nationally.

Called the plywood box section which delta frame, the new component is a hollow beam bent in the form of a central A-frame rests on concrete piers and which can carry

cantilevered beams on one or both sides. It was developed to fill the need for a versatile. economical construction svstem suitable in a wide range of larger buildings.

The delta frame is tl-re most thoroughly engineered component ever produced by Douglas Fir Plywood Association. In addition to full-scale laboratory tests, the component has been proven in a prototype, an open play shelter built for

Green & Dry Uppers

Rough & ,t illed Commons

Mouldings-loth

Quolity &rl.*o"1.

less fho n Corlood Lots

Pcckoged lots -- Truck-&-Trqiter Shipments

D. C. ESSTEY and SON

Dee Essley

Jerry Essley

Wcyne Wilson

Ghuck lember

Distribution Yqrd: 7257 Eost Telegroph Rood, Los Angeles 22

RAytnond 3-1147

CATIFORNIA LUIIBil MERCHAIIT
IIISTRIBUTORS
o PIYWOC,D
}II1! SHIPMENTS oleo
TTH(ITESATE
IUfiIBER
DIRECT
ITAREII(lUSE and DISTR,IBUTION YARD
TWX: V NYS 5493 TRiongle 3-lO5O; STqte 5-8873
l33Ol BurbankBlvd. Von Nuys, Colif.
[EFT: Thc choroclerislic rhope of rhe delto frome wos evident well before fhe struclure wos completed. Here tha skeleton ond one flot roof is complete. Piers on lhic sfruclure ore S-feet, 4-inches, lower thon they will be in mony other opplicotions becouse Architcct Robert Woring wonted to keep the structure close to lhe requiremenls of the grode school children who will be using it.
RIGHT: The doy ofter the wing beom props wete removed, the delto frome wos bufieted by 50 miles on hour winds. There wos no hint of domoge. The completed slructure shown here shows ofi borh the colorful roof mosoic ond fhe contrqsty 0ome-ogoinsi-white of the ceiling side. Thc distonce from lhe ground to tronsfucent ploslic ridge skylight is obout 25 ieel; the dislonce from wing-fip to wing-tip, 82 feet. The four box beqm bents ore 16 feet on centeri the roofed oreq is 40 feet.

Park Lodge Elementary School in Lakewood, Washington.

The play shelter has the classic delta frame silhouette: A central A-frame section with a rise of 20 feet from concrete piers and a clear span of 40 feet, and two 2O-foot flat wing beams cantilevered from the legs of the A-frame. Four of the bents spaced on 16-fooi centers form the skeleton of the 82x56-foot structure.

_.Two experimental products were used in the prototype. These are .factory-prefinished panels which Weyerhaeuser !_omp_any produced by bonding duPont's synthetic rubber Hypalon to .fir plywood sheets; and Hypalon tape, a pressure-sensitive, waterproof tape produced by Minnesota Mining and Manufacturing Company from strips of Hypa- lon 8 to 10 mils thick. Neither the Hypalon tipe nor the Hypalon-overlaid plvwood is commeriially available at this time.

National Basis

A proprietary .item, the delta frame is being marketed through Plywood Fabricator Service. W. D. Pige, executive vice president of PFS reports that 28 licens& fabricators thro-ugho_ut the c.ountry are prepared to supply any of the standard 608 versions of the basit component-atrywhe.e in the continental United States.

With these 608 variations it is possible to produce an entire family of buildings ranging -from superirarkets, to restaurants, to churches, to shopping centers, to industrial plants.

All variations of the component have the central A-frame section with its 20 loot rise and 40 foot span. The height of the_ridge- is variable with the height of the concrete p-iers.

.Wi"g. b-eams car! be cantileverEd from one, or boti legs of the A-frame up to 28 feet in 4-foot increments so thit the widest bent in the cantileverd series is 96 feet.

When supported by a post, the wing beam can be tended to 4O feet, with an additional 6-foot overhang, an overall bent width of 132 feet.

exfor

. Using standard design information produced by DFpA, bents can be spaced on 12,16,20 or-24 foot..tt"..

"r.,i there is no limit to the number of bents that can be aligned in series.

Among the 608 variations of the component are desisns for live roof loads ol I0,20,30 or 40 pounds per square fJot. (Allowance is made for a l0 poutrd per square joot dead load as well as a 20 pound per square foot wind load.)

Standald. designs 99 ""-t call for specific roofing or'wall systems. Since the delta frame skeleton is structirally independent, non-loadbearing (curtain) walls can be p.orrid"d conventionaliy.

1"y conventional roofing system-including stressed skin panels, folded plates, vaulls or standard j"oists with plywood decking-is possible in combination with the delta rrames.

o Quqlity produch from the world's best Mills

o Dependoble service from quofotion fo finql delivery

o Over 50 yeors experience in fhe export-import field

o Prime imporlers serving the wholesole lumber trode exclusively

_

4ll.""g the _ advantages of the system, according to DFPA, are reduced on-iite labor reqtiirements, quick Erec- tion oJ large buildings, a way to achieve versatile, engi- neered structures economicall)' competitive with less'imalinative "low-cost" buildings. The delta frame has inhere"nt benefits of both the A-frame section with reasonable clear span and Sjiling clearance and the low-roofed wings with ethclent ottrce or storage space.

New Shapes Possible

Coll the Atkins, Krdll representotive neorest you for de. pendoble ond occurqfe informofion ond quofclions on oll imporfed wood producls:

DFPA Architect Robert B. Waring, who deprototype structure, said that half-bents could from one point to produce a circular or trianarea. Such bent arrangements, however, are for in the standard 608 variations available

While the classic delta frame structure covers a rectan- gular area, signed the be radiated gular-roofed not provided now.

Further information about the new component is availaPle-from Dougla.s Fir Plywood Association, Tacoma 2, Washington, or Plywood -Fabricator Service, 3500 Easf ll8th Street, Chicago 17, Illinois.

APn[ r, r96t
----r--rt---- r-lnfip()ll'l'lil) TRUTY DEPENDABTE SOURCE OF SUPPTY
rl-r------ -ri---l A Armn t &Co. lloin Oficc: 417 ilontEomery 5t., Son Froncitco, Colif. SUilel t-0318 N.EW.YO-NK, N.Y. POTTTAND, ORE. IO5 ANGEI.Es, CAIIF. 5OO Fifth Avenue 42f S,W. Sixth Avmue 417 Smth Hill OXford 5-4950 CApital 7-5431 MAdison 6-4757 _cHrcAc,o.-r4. FoRT WORTH, TEXAS RICHnOND 26, yA. Ilascall-Holliday F. W. Stelev. Ir. L B. Brarder Chicago Daily News Bldg. P.O. Box 1985 R. F. D, #2. Gukim Rd. ANdovs 3-2395 WAlnut 7-7117 ATlmtib 8-1476 xAt{sAs Glw, mo. Bob Becka 56i12 Roddrill Rd. Nlagara 8-2600 ATIANIA 5, GA. David B. Kitfteld 255 Eldm Dr, N.E. Bl.ackhm 5-0259

DOOR.HANGING MACHINERY

Now You can turn out Pre-hung Doors gulckly and accuratel! for your Contractor customers. Thc operator merely places both the door and iamb in the KVAI Routing-Boring Machine and does not have to shift them durinS the operations of boring, routing, and applying hinges. writo for the l$at Catalog describlng this machine and others for manufacturing and sizlng doors and plywood.

KVAtHEIil ilACHINERY C0.' Petaluma, California

OBlrUARY STUART DOUGLAS LANSING

PAINE, 51, chairman of the board of Thompson & I{olmes, Ltd., appliance wholesalers of San Francisco and the company's subsidiary, Davis Hardwood Company, died March 14 alter a long illness.

A native of New HamPshire and a Yale IJniversity graduate, Mr. Paine served as a volunteer for the second Byrd Antarctic Expedition in charge of the expedition's dog teams.

IIe subsequently wrote a book, "The Long Whip," about his experiences in the Antarctic for which he was awarded a Congressional citation.

Mr. Paine served during the war as a Navy officer and was attached to the American Embassy in l-ima, Peru, as an attache at the close of the war.

In addition to heading ThomPson & Holmes ancl Davis Hardwood, Mr. Paine was fountler and secretary of Paine Manufacturing Company of North Sacramento, vice president of Sunset Factory Service of South San Francisco, and vice president of the Northern California Electrical Bureau.

1\{r. Paine is survived by his wife, Mar-

garet, of Hillsborough; his son, Stuart, Jr.; and two daughters, Galen Sharrah and Merlyn.

FRANK MINARD, veteran retailer and retired president of the C. S. Pierce Lumber Company (now Pierce Lumber Company), Fresno, California, died March 4.

In his mid 70's at the time of his death, Mr. Minard had been connected with the retail end of the lumber indmstry his entire rvorking career, starting with C. S. Pierce Lumber Company right at the "ground level" and working his way up through the organization to the presidency some years ago.

Mr. Minard is survived by his wife, Ida, of Fresno, and a daughter, Mrs. Evelyn Snead, wife of "Doc" Snead, Fresno dealer, and now head of Pierce Lumber Company.

ARTHUR GEORGE HERTZ, 67, manager of Lounsberry & Harris Lumber Company, Los Angeles, died February 28.

Mr. Hertz is survived by his widow, Rose; a son, Robert; a daughter, Phyllis Osborne, and two grandchildren.

JACK BRODIE, 70, veteran woodworking man and executive of Southwest Sash &

Door Company, Los Angeles, died March 12.

A native of Denver, Colorado, Mr. Brodie came to Los Angeles in l9O5 and had been engaged in the millwork business ever since.

He is survived by his widow, Helen, a brother and a sister.

WILLIAM C. TALBOT, JR,42, heir to a San Francisco lumber and shipping fortune. was found dead the evening of March 15 in the swimming pool of his home in Palm Springs.

IVIr. Talbot's body was discovered lying on the bottom of the pool by his wife about 6 p.m. She telephoned for aid but emergency efforts to revive him were fruitless.

A native of San Francisco, Talbot was the son of the late millionaire lumberman and aviation enthiusiast, William Talbot, and a grandson of the late William H. Talbot, founder of the Pope & Talbot concern.

The younger Talbot was one of the heirs of a $3 million trust fund established by his late grandfather. A resident of Palm Springs for more than 15 years, he also owned extensive properties in Nevada.

In addition to his wife. Frances, Mr. Talbot leaves three children, two sons and a daughter, by his first wife.

CATIFORNIA LUIABEN iiERCHANI
STAHT Allgelus 3-6844 I.UMBER C(IMPA]IY IIIG. 3855 E. Woshington Blvd., Los Angeles 23 FOR Fine Domestic & lmported Hordwoods ton The Exqct Requirements of Retoil Lumber Declers
WHOI.ESATE ONI,Y t. c.l. & DfREcT cAR SHtPllEMS 'I'II,'AIG FACIL'TIES AVA'LABLE l|ttAr{ A. ililCHlE B. tt0Yll sc(ln [EilllETH W. Illlcl(tER
CAEIE ADDRESS "STATUA,T"

wooD DooRs

Soft-Sell Bookler Wirh Hord-Sell Focts

You'll sell the house if you sell the lady of the house, and a new Weyerhaeuser booklet titled "ABC's for the Lady of the House" is designed to help you do both.

Written from a woman's viewpoint and in non-technical language, it explains why lumber is kiln-dried and outlines the practical advantages that properly kiln-dried framing lumber contribute to house construction.

Most women are surprised to learn that kiln-dried framing lumber is actually stronger and that it holds nails better than unseasoned lumber.* Hitting closer to their pocketbook, however, is the fact that kiln-dried framing lumber reduces the chance of plaster cracks, squeaking floors, and sticking doors-defects in a house that result in expensive maintenance or lower resale value.

Dealers will find the booklet a source of potent selling

information for their builder and contractor customers, too. For a free copy, write to Weyerhaeuser Compairy, Lumber & Plywood Division, Tacoma 1, Washington.

*U.S. Dept. of Agriculture, Wood Handbook, 1955, pp. 85, 166.

Wolsh Heqds Mqrket Reseorch

Melvin R. Walsh has been appointed manager of the marketing research department of Masonite Corporation, it was announced by Paul B. Shoemaker, vice-president, marketing. He had been senior market analyst fbr Montgomery Ward for the past three years.

Previous affiliations included Kroehler Furniture Corp., for which he was research supervisor in marketing, the Crane Co. and the Illinois Bell Telephone Co.

APRI. l, 196l 1887
Panel Doors, Sash Doors & Front Doors Slab Doors . Store Ooors & Dutch Doors French Doors . Closet Units ffiardrobe) Detail Doors Glass Louver Doors Screen & Combination Doors Combination French Doors Wood Louver Doors Bel-Air Combination Doors METAL
& DOO RS Sliding Glass Patio DoorsAluminum Glass Louver Doors(Panel DoorSlab Doors) All-Aluminum Screen Doors Glass Combination Screen DoorsAll Aluminum Aluminum Sliding Windows . Louvre King Louver Windows FRAIIES Window&Door HARDBOARD PRODUCTS Masonite Brand 1961 wtNDows & sAsH Windows. . Odd Windows & Casements. Window Units Sash & Casements... Odd Sash. Sliding Sash Units Uni-Flex Window Units (Weather-stripped) Blinds Louvre King Louver Windows (Sun Sash) Aluminum Sliding Windows Aluminum Casements Reliance Steel Casements Aluminum Louver Windows (Stanley Model 1l) Aluminum Louver Windows (Stanley Model 16) Aluminum Sliding Windows (Stanley Model 28) ' ScreensFull Frame, Tension-Tite & Wood INSUTATION PRODUCTS FlintkoteCanec ptyWOOD Douglas Firlnterior & Exterior for Further lnformation and Prices . . . torite or call: THE CA1IFORTIA DOON COTPAilY 4940 District Boulevord OF tos ANGETES lUdlow 8-2141 los Angeles 58, Colifornio
SASH
,, H ! PS ANO SQUARES EVERYWHERE WqLL BE US/Nt 1,y4p1<11t/ souftlM€sT TERrvtrZE ANo Pp/-Ror PRdTE,TED Lt/lvlBER t'l ilARRErf fu11; 20934 5. Normcrndie Ave. SPruce 5-2491 Torronce, Colif. FAirfqx 8-3 | 65 Beotnik Temilu!*

A. IT. NETH LUlulBER

I5ALES

Don Philips, tr. Opens Ofiices In Pocific Polisqdes

Don Philips, Jr., prominent southern California lumberman of the pioneer Philips lumber family, has opened wholesale commission offices in Pacific Palisades. it was announced last month.

DIR,ECT SHIPIUTENTS

Gorgo - Roil - Truck & Troiler

DOUGLAS FIR,. PINE PTYWOOD ENGETTTANN SPR,UCI ttoutDtNcs & JAtlBs

TRiongle 3-2663

TWX: Vnys 5474

"We are going to offer an exclusive direct shipment service to southland retail lumber dealers via rail or truck and trailer." Don said. "We reDresent several quality mills in the north and at a later date will open a procurement buying office in Eureka, or Portland, Oregon," he continued. The telephone number at the new location is GLadstone 4-5018.

Olympic Stoined Products Exponds Representqiion

Olympic Stained Products Co., Seattle, has announced the appointment of three additional factory representative agencies, according to an announcement by George Oistad, Olympic sales manager,

Oistad said John C. Dennis & Co., Kansas City; Schubert & Co. Inc., Cleveland, and Paul J. Simpson, Chicago, have been appointed as sales representatives in their respective areas for Olympic stains and prestained woods.

Go.

Your big second inventory at Arrowhead is as close as your telephone Fast Seryice-no matter how mixed-up they are Phone or write an your orders Calls receiyed in the forenoon will be scheduled lor truck pick-up the same day.

l(eep slow moying items out of Y0UR inventory . leave the slow mouing itens ll{ Y0UR SEC|IND li{VEllTORY at ARR0WHIAII TUMBER C0. yard. 0uality-Dependabili$-Satisfaction{ervice. Storage in fransit-L C L and Direct Shipments

"fust Call Arrowhead-Arrowhead Lumber Company always has it."

Son Diego Hoo-HooGlub 3 Initiqtes Williqm Glqdden And Ed Lerum At Concotenqlion

Short on numbers but long on quality was the motto March 10 when members of San Diego Hoo-Hoo club 3 initiated William Gladden. \Mestern Lumber Company and Ed Lerum, American Products, Inc., into the mystery of the "Black Cat" organization in the border city.

The dinner and concatenation were held at beautiful Point Loma Inn right on San Diego bay and the spring meeting drew a full house, including prominent members from Los Angeles Hoo-Hoo club 2. Harvey Koll, Don Bufkin, John Osgood and Don Braley represented the Los Angeles fraternity and were members of the degree team. It was also past snark nite and John Stewart, Carl Gavotto, Syd Smith, Jim Smith, John Collins, Lysle Siebert, Al Frost, Jr., Eddie Glassen and Herschell Larrick, Jr., all turned out for the event.

4 cAuForNn uhEER rtERcHAilT
13525.C Venluro Boulevord, Shermon Ocks, Colifornio Southern Colifornio Representofive for Dont & Russell, Inc. DON PHIIIPS, JR.
ARRCDr,vHEAD TUMBER, CO'IAPANY 599 Wotermon Avenue Sqn Bernoldino, Colifomio
4-7511
ZD 8796 Speciclized Trucking for the TUTIBER INDUSTRY Common Corrier Gerfificqte los Angeles - Oronge Gounties IMMEDIATE PICKUP SPEEDY DETIVERY IU'IIBERHANDIING... IUMBERSTORAGE... Storoge Spoce lo leose -Adiccent to Sqnto Anc FreewoyRAymond 3-3691 FERN TRUCKING COMPANY MINES BANDINI, Inc. l2OO Mines Avenue o Monlebello, Colif. (On Union Pqcific Rqilrood Spur)
TUrner
. TWX:

-4lIIl!I9

OW TREE REDWOOD COMPANY

Exclusive Representolives for HOTLOW TREE LUMBER COMPANY Mills qt : UKIAH, ANNAPOIIS qnd GUALAIA, CAIFORNIA

sALES: p.0. Box 178_Ukiah, Catit. -

Homestead 2-3821 TWX: Ukiah gl

l,lV dla&otilh Sfoiq ' Bf

lcoh Siaaao

'

THE SWAPPING FROG

A Louisiana man found an inland lake, and went fishing. He took along a bottle of corn whiskey, a fresh made home product.

He had no more than settled down to fish when he heard the loud croaking of a frog, and saw a great big moccasin snake starting to swallow a great bullfrog. So, not liking snakes and thinking the frog would make good fish bait, he put a forked stick over the neck of the moccasin, pinned him down, and made him disgorge the frog. Then a new thought struck him, and putling out his bottle of corn licker, he poured it generously into the open mouth of the snake. Then he turned the snake loose, and watched it wiggle alvay. Then he went back to fishing.

A few minutes later he heard more agonized frog noise, close athand, and saw the same big moclasin, with-a much bigger- fr.oS-i1 his mouth, swimriing in friendly fashion aSou{ his fish line,, and holding the -big frog in his direction. He saw the point.

The snake wanted to trade the frog for another drink of that Louisiana corn.

25914 President Ave., Horbor Ciry, Colif. P.O. Box 667

DAvenport 64273

Telephones: SPruce 5-3461

TErminql3-6183

Monufocturers ond Jobbers of SASH AND DOORS

TO THE RETAIT TUMBER DEAIER

r t"'t ' APn[ l, 196r %t \\j ri:l ir!i : !' !,' j ir, /,/t x
:::ffi3
ll':i,,r::,.,::irrr,':?-"#l'3
' If,lF.'flTlffi
ltoDERN SAwlvltrts TO SER,YI YOU plor ilODETN HICH.SPEED PLANING MIt15
hov'hc rociri' cffiTlFlED
t!, oii. :.,
Supply
Paeifie Lumber Dealers
Inc.
PIIfE ond Fln SEt[GTS Speciolizing in Mixed-or-Stroight Direct Shipmenrr WESTERN FOREIST PRODUCTS C(O. Al{gelus 36138 . 8ob Theetge 4186 Bqndini Blvd., lor Angeles 23 o Cglrl Goodman o
or Rqll o TIYX: lAl899 fun Ndrcy
tnrck-&-ttuilcr

Nursery Rhymes Up To Dcrte

Old Mother Hubbard she went to the cupboard, To get her poor dog a banana, When she got there she couldn't find any sponge cake So the dog had to eat cheese.

old King Cole was " ,t Jrrr lru lorrr, And a merry old soul was he, He called for his pipe And he called for his bowl, But he really wanted Gypsy Rose Lee.

Little Miss Muffet sat oi " Jru.i

Eating her curds and whey, Along came a spider and sat down beside her, And said-"Hi, kid, is this seat taken?"

Hickory dickory dock, * * *

The mouse ran up the broom, Hickory dickory limberger cheese There's whiskers on the moon.

*{<*

Mary Mary quite contrary

How does your garden grow, With silver bells and cockel shells And not a doggoned petunia.

Mary had a little lime and likewise lots of gin, And everywhere that Mary went, she didn't know she'd been.

Whiskey

According to "The Vagabond," a little magazine of literature, the following remarkable paper on the subject of "Whiskey" was delivered to a Florida State Chamber of Commerce dinner by one W. R. (Billy) Matthews. It deserves the name of classic:

"Thank you for writing me about this controversial subject. I had not intended to discuss it at this particular time. However, I want you to know that I do not shun a controversy. On the contrary, I will take a stand on any issue at any time, regardless of how fraught with controversy it may be. You have asked me how I feel about whiskey. Here is how I stand on this question.

"If, when you say WHISKEY you mean the Devil's brew, the poison scourge, the bloody monster that defiles innocence, dethrones reason, destroys the home, creates misery and poverty, yea, literally takes the bread from the mouths of little children, if you mean the evil drink that topples the Christian man and woman from the pinnacles of righteous, gracious living into the bottomless pit of degradation and despair, shame and helplessness and hopelesssness, then certainly I am against it with all of my power.

"But, if, when you say WHISKEY, you mean the oil of conversation, the philosophic wine, the ale that is consumed when good fellows get together, that puts a song in their hearts and laughter on their lips and the warm glow of contentment in their eyes; if you mean Christmas cheer; if you mean the stimulating drink that puts the spring in the old gentleman's step on a frosty morning; if you mean the drink that enables a man to magnify his joy, and his happiness and to forget, if only for a little while, life's great tragedies and heartbreaks and sorrows; if you mean that drink, the sale of which pours into our treasuries untold millions of dollars, which are used to provide tender care for our little crippled children, our blind, our deaf, our dumb, our pitiful aged and infirm, to build highways, hospitals and schools, then, certainly, I am in favor of it.

"This is my stand, and I will not compromise."

Don Philips, Sr. Joins Gorden Lond Compony

Garden Land Company, Ltd., aunounced an expansion of its real estate and brokerage activities with the opening of new offices in Brentwood, California, at 149 Barrington Place, Los Angeles, and the affiliation of pioneer lumberman Don Philips, Sr. with the firm. Mr. Philips has been active in the growth of southern California for more than a quarter of a century and a leader in the lumber industry in production, sales and shipping for many, many years. He is the owner of Lawrence-Philips wholesale lumber concern which is inactive while he is engaged in the land developing and real estate business in beautiful Brentwood, Westridge Riviera, Bel Air, Mandeville Canyon and West Los Angeles.

SPECIAIISTS lN FOREIGN clnd DO'MESTIC HAR.DWOODS ond SOFTWOODS for every dealer requirement LCL ftom Yard StocksDirect Car Shipments or Truck & Trailer

OUR MOTTO: Quality rnd Quantity GUARANTEED

CATIFORNIA U"VIBER MENCHANT
INDUSTRIAT TUMBIR COMPANY AT YOUR SERVICE 7653 Telegraph Road, Montebello, California One to Tuto MILLION FOOTAGE Und'er Coaer RAymond 3-33OL RAymond 3-33oL
BRUSH
APRtt l, l95l o 3l Y[AR$ of PR0MPT $tRUlGt and G0URT[0U$ IRIAIMINT o Domestic, lmported qnd FOR YOUR. Pqcific Goost Hordwoods EVER,Y NEED *" *. a.ntinuing ,. a.-, . I Full Line of rhe Highest Gluolity I of AtL Hordwoods, and Mcrintoin Complefe Represeniotion in the I r:lld in order to Properly I Service Your Account ANGELUS HARDWOOD COMPANIY, INC. lUdfow 7-61 6700 South Alsmedo Street-Los Angeles l, Golifornia 68 Wholesole ASSOCIAIE MEMBER 703 Mqrket Street Son Frqncisco 3 Phone: YUkon 2-44t76 Teletypez SF 67 ffiffiwffiffiffi

Cable Address: MERMENTO

Edword Prcrtt Heqds Cente/s Boord

Edward W. (Ted) Pratt, Royal Oak, Michigan, has been elected Chairman of the National Housing Center's Board of Trustees, succeeding Carl T. Mitnick, Merchantville, New Jersey. The Housing Center, in Washington, D.C., is headquarters of the National Association of Home Builders, and is the focal point for the programs and activities of the 42,000-member housing industry trade association.

In announcing the election of Mr. Pratt, by the Center's Board of Trustees, E. J. Burke, Jr., President of the National Association of Home Builders, described Pratt as "one of the country's top authorities on ways and means to develop better construction techniques."

Pratt has served nine years as a trustee of NAHB's Research Institute and was chairman of the Institute in 1956. He has been in the forefront of efforts to lower the cost of building houses, to provide more value, and to improve construction methods. Pratt also served as Treasurer of NAHB.

During the past year, Pratt has been Vice Chairman of the National Housing Center's Board of Trustees and Chairman of the Center's Industry Advisory Committee -a top level group of the Nation's leading manufacturers of building products. The committee has recently launched an important nationlvide motivation survey designed to

help builders and manufacturers sumer needs in housing.

Pratt is owner of the firm of Co., now building "IJniversity homes in Rochester, Michigan, Detroit area.

U. S Gypsum flllcrrkets New Bond Adhesive

to keep pace with con-

Wake-Pratt Construction Hills," a community of a suburb of the Greater

SHEETROCK Brand Contact Bond Adhesive, a new instant-bonding product that laminates SHEETROCK Gypsum Wallboard to gypsum backing board without the need for temporary nailing, has been marketed by United States Gypsum Company.

The specially-formulated adhesive is applied to both surfaces and allowed to dry for a short period. As soon as the face panel is placed over the backing board and impacted, joint treatment may proceed.

One gallon of SHEETROCK Brand Contact Bond Adhesive, available in 1-ga1., S-gal. and 53-gal. containers, covers about 150-180 sq. ft. It is tinted a light red coloq for easy identification.

It is recommended this "new adhesive be Contact Bond Solvent.

that brushes and rollers used with cleaned with SHEETROCK Brand

LARGEST STOCK OF DOUGTAS FIR in Southern Colifornio

WAXED

i',13i":'";,,:;'r", t. id ll'.r'r {r",i lrji:: ':i,,., :1" j .:rl ] ''r;,ru ,' r,:'-i .; 4',, , CAT|FONN|A LUMIER 1 TTNGI|AII'
lMrl,tEDlATELY AVAIIABIESPECIFIED TENGTHSAll SizesAII Grodes YllU Can Reduce Your Investment and Increase Your Turnover By Letting US Carry Your Inventory! A1{Tt-STAnl TREATED FAST SERVICE NfiEIRVIN
NfitrNTf@- rt?otrEr
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Ro
P.O.
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Phone: WHireclifi
E}IDS
T(l tEl{GTH Wholesofe Only an Drllcr cc. Bl[! HANEN, ilgr. 526 Ooern Genicr lulldng o long Bcoch 2, Collfornlo 5-5&7 o SPruce 5.3537 Phoncsr HEmloc* Telctypcl LB 5ll3
PACKAGED

Gionts vs. Philodelphio Gsme ln Store for Clqklqnd

Hoo-Hoo Glub-April t4

For its April meeting, Oakland HooHoo Club 39 will cross the "pond" to San Francisco to take in the GiantsPhiladelphia ball game at Candlestick Park slated for the evening of April 14. Bob Beileck, chairman of the outing, has arranged dinner accommodations at the Channel Inn.900 - 3rd Street in San Francisco, and from there it'll be game time with Alvin Dark's Golden Gate Clouters. For tickets. contact: Frank Billings, Georgia Pacific Corporation, Paul Gaboury, Golden Gate

- Wholesale TIMBEn S hbbhtg

o Douglss Fir in sizes 24" x24"

o Pfqner copocity for surfocing lo24'x24" . .*:Fi; Re-Mfg. fociliries for resowing lo 34" x34" we cdn'tfind it .we'll make it

Lumber Company, Mulford Lumber Leandro.

or Bob Beileck,Company, San

Sixty Csts ond "Kiltens" Attend Formqtion of Peninsulo

Hoo;Hoo-Efie Glub 8

Peninsula Hoo-Hoo-Ette Club 8 held its first Concatenation ceremony on Friday evening, February 10, at the Chez Yvonne in Mountain View, California. Ceremonies were conducted by a combined group consisting of Ann Murray, founder of Hoo-Hoo-Ettes, of Los Angeles, Winn Mentzer, president

of Hoo-Hoo-Ette Club 3 of San Francisco, Merl Tanner, president of Santa Clara Valley Hoo-Hoo Club 170, Bill Johnson, president of Oakland HooHoo Club 39, Gay Bradt, president of San Francisco Hoo-Hoo Club 9, Ralph Hill, Bob Buckley and Jim Kincaid. Also participating were Hugh Pessner, Deputy Snark for Northern California and Marilon Sidenour, of Sacramento Hoo-Hoo-Ette CIub 5.

TEII. THEM YOU SAW IT ADVERTISED IN THE CATIFORNIA I.UMBER MERCHANT

Maple Bros., Inc. carries a complete stock of all standard Ponderosa Pine Moulding patterns ..,all soft-textured and srnooth-finished in uniform qual@. Special patterns will be milled to your specifications. Your order receives prompt attention and on-schedule delivery at Maple Bros., fnc.

i ''ir:r
stNcE r898
Brocdwoy qt the Estuory ALAIIEDA, CA1IFORNIA Phone LAkehurst 3-5550
PON]D]EIRCSA
Higb qualit! mouldings, stocked in quantity
PNN]E MOULDINGS
Maple Bros., lnc. 527 West Pulnom Drive ' Whittier, Cqlifornio ' OXbow 8-2536 877 Vernon Woy ' ElCoion, Colifornio ' Hlckory 2-8895 b!

You CAN'T Punch q Hole in Duroble's 2. 4'|

Striving to add another "first" to the production and merchandising of T&G 2.4.1 0%n plywood combined subfloorunderlayment), I)urable Plywood has taken the lead in supplying 2.4.1 with a solid crossband under the face, giving the product a f.uIl 5/16" of solid wood throughout the panel. ' Dedicated to producing the best possible product, Durable Plywood Sales Company salesmanager, Rolf Stolesen, noted that Durable has chalked up several "firsts" in the development of 2.4.I. The first volume producer of 2.4.1, Durable was the first to convert exclusively to hot press 2.4.1, the first to voluntarily produce the product with a "C" crossband (adopted by the DFPA in cooperation with Durable last summer), and the first to treat the edges of their 2.4.1 panels rvith Lubricant Sealer which protects the edges during shipment, and eliminates any possibility of squeeks in the floor after installation.

Image Second to None

"Our main interest is to create a 2.4,1 'image' second to none," Stolesen declared. "By incorporating a solid crossband under the face of our Danels. even the remote our panels, remc 'Little Bertha' with spi possibility that a grand piano or spike high heels might poke a dent in 2.4.1 ("C" crossband allows one-inch open knot holes under the face) has been eliminated," he said.

Manufacturing only one grade-"Premium Q1ads"Durable Plywood has been producing up to 44/o of. the

plywood industry's total production of 2.4.1, Stolesen noted.

"Besides the development of a product second to none," Stolesen said, "we also attribute a good portion..of our success in the 2.4.1 fr,eld to our DFPA-prepared front cover advertising in THE CALIFORNIA LUMBER MERCHANT and our 'jobbers only' policy throughout the Nation."

According to figures prepared by the DFPA for the first three quarters of 1960, Durable Plywood produced and sold 68/o of all the 2.4.1 used in the Los Angeles area, and 57/o of the market in the Greater Bav Area.

LEFT: Duroble Plywood rolesmonogcr, Rolf Stolesen, with plonr supervisor, Jock Clorke, exomining o unil of Durqble's Punclure-Proof "Pramium Grqde" T&G 2.1,1. ln producing. only one grode-"Premium"-Duroble's policy is ref,ecled by Stolesen who notes lhol'/Thare ore too mony distribulors todoy who continue to buy o lot of trouble for o $5 bill ,. usuolly the difierencc between supplying their trode with o Premium product----or one fhot is,merely morginol.,, RIGHT: Duroble's speciolly designed multi-purpose grooving mochine nol only pcrforms lhe precision tongue ond grooving operolion, bur will olso perform the grooving operolion on T-l I l.
TRiongle 7-3088 PAUL ri'FIIGHT LI,IU|BER SALES Forest Producls From Beller Mqnufq6fulsls -Mixed & Srroight Shipments 10761 Builank Boulevard, llorth Hollywootl, Calif. P.0. Box 751 Wholesole Only "ltlore
TWX NHOT . " 7666 | *s'li
A fully integroted operofion, Duroble operoles five big highwoy rigs. These rigs ore used for cuslomer deliveries, os well qs bockhouls of glue ond inter. compony veneer fronsfers belween the Arcoto plont ond lhe compony's Dins. more peeler ploni.
lhsn a Qoorter-Ccntuty Expcdencc tarketlng Western Forest Prod.tcts"

ln the Spring, q young mon's, or olmosl onyone's, foncy lightly turns to thoughis of . . . building or remodeling.

We qre prepored to help you serve your cuslomers, wishes_ploin or foncy.

. HARDWOODS

. DOWELS

. CLEAR OAK IHRESHOTDS

. PLYWOODS

HARDWOOD |I^OUIDINGS

tilling Focilities ond Dry Kilns

U.S. Forest Service Boosts "Paula" as Safety Symbol

The U.S. Forest Service recently announced plans for promoting Paula Bunyan, its new safety symbol (and "daughter" of the celebrated woodsman, Paul Bunyan) as a servicewide personality approach to safety. At the present time Paula-Official Guardian of Forest Service Safety-is represented on the national level onlv bv Ruth Ann Shenk of the'Foiest Service.

4 Ccrrlow Compcrnv

Wcrrehouses

lo Serve All Southern Cqliforniq Deqlers

341 West G Street COITON, Ccliforniq TAlbor 5-(J672

7862 Burnett Street

VAN NUY$ Coliforniq TRicngle 5-0672

738 Ecst 59th Street

LOS ANGEIES, Coliforniq Pleqsqnt 2-3137

68O7 McKinley Avenue

tOS ANGEtE9, Cqlifornio Pleosqnt 2-3136

25lO N. Chico Street

Et XfONTE, Colifornio Gflbert 3-7345

5OO

Whlricr - Collfornic - Arcolcr

Recently Paula made her debut at a servicewide meeting of Forest Service safety officers, and was granted an enthusiastic reception. Paula has proved very adaptable as a safety symbol. In addition to her personal appearances, her picture is used on various promotional materials.

It has been suggested that Paula may expand her activities beyond the Forest Service-perhaps to be adopted by the lumber industry or any other industries related to forests and soil.

For further information you may write to Seth Jackson or Jack Heintzelman, U.S. Forest Service, Washington 25, D.C. Mr. Jackson and Mr. Heintzelman will welcome ideas for additional uses of the "Paula Bunyan" safety theme, and will be glad to help you adapt this symbol for use in other industries.

it0RcAlt ltooRs for Every Use .

M-4110 Interchangeable Panels

Entrance Doors-All Types

Architecturally Correct Stairways & Entrances

FLUSH DO(IRSASII-MAHOGA]IY

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HR PLYW00DJAPAT{ESE PTYW|IOD

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TOUVRE DOORS

3 PANET DOORS F.3

FOUR PANEI RAISED F-,(4

X-BUCK FRONT DOORS

sAsH DOORS F-l3

RAISE PANET TOUVRE DOORS

SCREEN DOORS

FRENCH DOORS

DUTCH DOORS

FANCY FIR DOORS (ENTRANCE)

TOUVRE BTINDS

MONTEREY TYPE DOORS

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Estoblished 1896

WHOTESALE ONIY

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APRn l, t96r
stnce
FINE FOREIGN ond DOilESTIC HARDWOODS
1872 a Whofcsofe Distrlbulors o Phone: ANdover l-1600
High Streel OAKLAND l, Colif.
Poulo, in lumbermqn's shirt ond HARDBOIIED cop, poses ogoinst her domoin-the forests ond hills of Americo.

CALENDAR CDF GCDtulING Et'ENTS

April

Special Exhibition in the Architectural Gallery: William L. Pereira, F.A.I.A., and Associates-April l-30. Builcling Exhibit Center, Los Angeles.

IHPA Monthly Luncheon-April 5. Commercial Club, San Francisco.

Night-and-Day Home Furnishings Market-April 6-7. '1:30-10 p.m., Thursclay; 9 a.m.-5 p.m., Friday. Los Angeles Home Furnishings Mart.

Northwest Hardwood Association spring meeting and panel discussion between furniture manufacturers and Western hardwood producers. Shelton Hotel, Shelton, Wash. For information: 3253 Commodore Way, Seattle 99, Wash. Phone: AT 2-5554. April 7-8.

Los Angeles Hoo-Hoo-Ette Club l-April 10. Meeting and concatenation at Anrlersorr's Cuisine, 5729 Atlantic Blvcl., N{aywoo<1. Price of roast beef dinner is $2.80.

San Francisco Hoo-Hoo-Ette Club 3-April 11. Dinner meeting and special program, featuring R. D. Auerbach, in charge of San Francisco FBI division. Torrino's Restaurant. Lunrbermen invited.

Santa Clara Valley Hoo-Hoo Club 170-April 13. Dinner meeting at Chez Yvonne, Mt. View.

Southern California Retail Lumber Association 44th annual meeting and trade shov'. Ambassador Hotel, Los Angeles. April 11-12-13.

NWPC Intra-Industry Cooperation-April 13. Information & Development Meetings. Medford, Oregon.

Arizona Retail Lumber & Builders Supply Association-April 13-15. Stardust Hotel in Yuma.

Oakland Hoo-Hoo Club 39 "Baseball Night"-April 14. Dinner at Channel Inn and game at Candlestick Park (Giants vs. Philadelphia).

NWPC Intra-Industry Cooperation-April l+. Information & Development Meetings. Eugene, Oregon.

Redwood Empire Hoo-Hoo Club 65 and Sacramento Hoo-Hoo Club 109-April 14. Joint dinner meeting at Walker's Prime Rib in Napa. Co-chairmen: Jim Patton and Casey l\foore, Noyes Lumber Company, and Rod Huston, Vallejo Lumber Company.

San Diego Hoo-Hoo Club 3-April 14. Open meeting in tl.re Atlas Room of tl.re Town and Country Hotel. Cocktails at 6:59 p.m., clinr.rer at 7:59 p.m. For leservations call Bill Evenson, BElmont 2-2081, or Bill Pumfrel', GRidley 7-4174.

Lumber Merchants Association of Northern California-April 16-18. 21st Annual Convention. Ahwahnee Hotel. Yosemite National Park.

NWPC Intra-Industry Cooperation-April l7-18, Information & Development Meetings. Eureka, Calif.

Black Bart Hoo-Hoo Club f8l-April 19. Dinner meeting.

NWPC Intra-Industry Cooperation-April l9-20. Information & Development lfeetings. Redding, Calif.

Northern California Section of Forest Products Research Society- April 20-21. Annual sprirrg meeting at the Claremont Hotel in i3 erkeley.

Dubs, Ltd., Monthly Tourniment-April 21. Silverado Country Club, four miles east of Napa. Paul Gaboury, host.

San Francisco Hoo-Hoo Club 9-April 25. Dinner meeting and NLIVIA-night. Leopard Cafe.

Mqy

FOR IMPORTED TUMBER

FOR EXPORT SHIPMENT

The only shipside dry kiln in California! This modern facility is located directly adjacent to Encinal Terminal's Berth 6,

Alameda, California. lt offers importers, exporters and processors of lumber and plywood all these services at one advantageous location loading, unloading, storage, drying, planing and processing of lumber; grooving, processing and storage of plywood-and on{he-spot rail, truck and ship connections.

lnquiries Regarding Rates and Charges Should be Made to the

NBMDA 9th Annual Spring Convention-May 1-3. Biltmore Hotel, New York City.

Night-and-Day Home Furnishings Market-May 4-5. zl:30-10 p.m., Thursday; 9 a.m.-5 p.m., Friday. Los Angeles Honre Furnisl.rings \[art.

Home Furnishings Industry Luncheon-May 12. Sponsored b1House lleautiful trIagazinc. 12 noon in thc Auditorium of Los Angeles Hon-re Furnishings trdart.

American Institute of Timber Construction-May 15-19. Annual N{eeting. Desert Inn Hotel, Las Vegas, Nevada.

NWPC Intra-Industry Cooperation-May 16-17. Information & Development Meetings. Phoenix, Arizona.

Oakland Hoo-Hoo Club Annual Reveille-May 19. Golf at Mira Vista, dinner and show at Claremont Hotel. Ralph Hill, chairman.

NWPC Intra-Industry Cooperation-May 24-25. Information & Development Meetings. Portland, O.regqt.

52 CATIFORNIA IUTVIBER'I'IERCHANT A
to Lumber Dealers and Industrial Users of Hardwoods - Any Kind
ARIZONA HARDWOODS, I NC. Telephone: ALpine 2-3428
Apitong tlooring for Truck Body o pssly Cypress Paneling o Stanwall Paneling ol Many Species o Tennessee Cedar Closet lining o and Lumber-You llamc lt!
New Business to Serve Phoenix and 0ther Arizona Cities-Wholesale
1545 W. Watkins Road Phoenix, Arizona
WHOLESAI,E ONIY

6;*brrt Long Dimension

Rough Dimension

Other Douglos Fir ltems

HUFF LUffTBER COTAPANY

Sonlo fu Springs division: 13535 Eqst Rosecrons (Eost off Rosecrqns Turnoff, Sqntq Anq Freewoy)

los Angeles: 116 Wesr ll6th Street (Eqst off lmperiol Turnoff, Horbor Freewoy) FOR

Forestry Exchonge Students In North Goost College Aid Internqtioncrl Relotions

Eureka, Calif.-Forestry in California's Redwood country and the Rotary Club in Eureka have teamed up to aid the United States, in diplomatic relations on a grand scale, according to Fred Landenberger, California Redwood Assn. forester and a Eureka Rotarian.

Five college forestry scholarships for five students from five different countries in five successive years have been provided by Eureka Rotary in cooperation with Rotary clubs and students from over the world.

Guatemala and the Guatemala City Rotary Club sent the first student, Arnaldo Castellanos of the Guatemala Forest Service, to the School of Forestry at Humboldt State College'in Arcata in 1956.

Rotary in Reykjavik, fceland, was next with Agust Arnason, who also studied forestry at Humboldt State in 1957. He was followed by Parmi Dhillon from Madras, India, who continued his studies in forestry at the northern California school.

Next in the student exchange program was Sam Kunkle, a junior forestry major at l{umboldt, who was selected to go for a year's study at Goettingen University near Kassel, in West Germany.

While in Germany, Kunkle persuaded the Kassel Rotary to assist the Eureka club in selecting a German student to come to the United States for a year. During August of 1960. Helmut Muscheid was selected and is now at Humboldt State under sponsorship of Eureka Rotary.

APRTL l, t96l
YOUR REQUIREMENTSCoIl Plymouth 6-8191
SUPPORT YOUR COMMUNITY RED CROSS CAMPAIGN ffnousArE o]ny l(t* DRIED & GREEn FoREsr pRoDucrs 682 Xlonodnock Bldg., Sqn Froncisco 5 Phone GArfield '|-184O-TWX SF 15
BEN WARDH. M. "llike" tfllCHAE!

CnRFTENSoN LUTTBER Co.

Wholesole - Jobbing T IIAB ERS A SP ECI ALTY !

Phonc VAlenciq 4-5832

Socromento Volley Lumbermen Will Visit Russiq

Evons Aye. ot Quint 9t. Tclctypo gF lO83U SAN FRANGISCO 24

The lumber industry will have two members of a delega- tion of twenty five industry and business executives of N.orthern California when Wendell Robie of Auburn and Leroy Miller of Sacramento are on the trip to the Soviet IJnion where the delegation will be guests of the USSR Chamber of Commerce and the Soviet Foreign Trade organization.

Miller is President of Burnett & Sons Planing 1\4ill and Lumber Company, of Sacramento. Robie was Chairman of the California State Board of Forestry and representa- tive of timber ownership on the Board during eighteen years. He is the executive officer of Auburn Lumber Company and president of several lumber companies in the Sacramento Valley. He is also, president of the Central

California Federal Savings and Loan Association with offices in Auburn, Davis and Vacaville. Miller is a director of Senator Savings and Loan Association in Sacramento.

They state the Soviet Uni,on is much more interested in the lumber industry than in such savings and thrift institutions for a nation where family home ownership is not encouraged. Although Russia has large forests, the over-all shortage of timber and lumber is so great that their effort in recent forest planting over great regions has been given a top priority in the economic program of the Soviet Union.

The delegation will leave Sacramento April 25th for a briefing session in Washington the next morning by the United States f)epartment of State and for introductions at the Russian Embassv. Thev will arrive in Moscow bv airline the next afternooir, folloiving a brief stop in Brusseli. Host introductions, industry observations, sightseeing, personal contacts, and entertainment will occupy the several

SUGAR, PINE. PONDER,OSA PINE DOUGTAS FIR,. WHITE FIR, CATIFORNIA INCENSE CEDAR,

Our lorge limber resources ond thoroughly modern plqnts enqble you to get fie lumber you wqnl when you wqnt it.

Stondord lumber items, mouldings, cul stock, glued ponels, interior trim, window ond door frqmes, yenetion blind slots ond furniiure ports.

Expert finger iointing . . Fost service on mixed cors.

5{
lAembcrr:
Cooperoting fully wirh the Nqtionol Wood Promofion Progrom AN DERSON, CAII FORN IA
Wa3tcrn Pinr Asrociqlion Wcrl Coorl Lumbcrmcn'r Arociqtion Pondororq Pina Woodwork

days before the May Day celebration of the Soviet Union.

The entire day of May first will be occupied in viewing the million people in the annual May Day Parade which attempts to portray in Moscow all facets of Soviet life in a famous day-long spectacle.

Other industrial and business tours of the delegation and host attaches will follow in Leningrad, Kiev, and in Budapest and Prague of the satellite nations of Hungary and Czechoslovakia. The delegation will continue on to Berlin and Paris before the end of May.

Plywood Constructed From freqted Veneer Using A Resin Glue

Procedureq for producing treated plywood from veneers that have been preservatively treated before gluing are described in a report of Government research just released to science and industry through the Offrce of Technical Services, Business and Defense Services Administration, U.S. Department of Commerce, Washington 25, D.C.

Also available from OTS is another report of a joint research project by the Agriculture and Navy Departments on the deflection characteristics of laminated wood. The two reports are described below.

Bonding Preservative'Treated Veneers. Forest Products Laboratory, U.S. Department of Agriculture, and Bureau of Ships, Navy Department. January 1961. 10 pages. Order PB 171 167 ftom OTS, U.S. Department of Commerce, Washington 25, D.C.,50 cents.

Defection Characteristics of a 20-foot-diameter Laminated Wood Ring Subjected to Compressive Loading Along a Diameter. F. Werren and R. Ethington, Forest Proilucts Laboratory, U.S. Department of Agriculture, and Bureau of Ships, Navy Department. January 1961. 30 pages. Order PB 171 165 from OTS, U.S. Department of Commerce, Washington 25, D.C.,75 cents.

PETTIBOIIE.MERCURY F(IRK I.IFT TRUCI$

Feotured ot the NRLDA Exposiiion in Son Froncisco, Colifornio

p.. i" APRIL I, I'6I
EXC LUSIVE DISIRIBU
TOR Complete THERE IS NOTHING BETTER THAN "so-PLY" HARDWOOD PTYWOOD P.O. Box 269 r @ronts Pcss, Oregon Phone: GReenwood 6-6681 Forktift We Buy Rent Repair and Straddle Iruck Service 1ATESI DESIGNED SUPER 7 522Essl We,berAvenue Complon, Colifornio Material Handling Equipment gf, J{. gepen/reU {F 9an, 9^r. SOUTHERN OREGON PIYWOOD, INC. NEwmark l-8269 ]lEvada 6-1783

t-Z'gtDe

IATB DATDY 1UHBER

CO., lnc.

$5O million More Alloiled For Form Building Loons

Dealers who operate in farm markets can expect some boost in farm construction opportunities, due to the release of an additional $50 million between now and June 1961, through the USDA Farmers Home Administration.

Thele funds are available to eligible farmers from the local county offices of the USDA Farmers Home Administration to repair, alter, modernize, or erect new dwellings, storage facilities and service buildings. Thirty-three year loans at 4 percent interest are only available, however, to farmers w6o are unable to obtain adequate credit from other lenders.

The White House announcement that an additional $50 million is being made available for the period ending June 30, 1961, could help dealer volume in farm areas' since the demand for this type loan generally increases during the spring and summer months.

Audio-Visuol Film on Door Monufqcturing

A full-color sound and slide film on door manufacturing has been prepared for presentation to Architects, Contractors and Dealers by California Wood Products, Inc., Santa Rosa, California. The film is titled "The Story Behind A Cal-Wood Door." Viewers are instructed in all operations which occur in manufacturing grid core doors, soli-d core doors, folding doors and specialty flush doors. Special emphasis is given a newly developed process for manufaciurins prefrnished doors. Mr. Andy Guy, Merchandising tactuflng pre

Managei of Cal-Wood, said "This llm was created to show door Euyers and specihers some of the things they should specifiers

I i a , l -,-1,- ,, Ll- --^^ look for in doors before ordering them.

' i .'.,:iir* "..'r i.l: ^lr:;r;,:,,'l i,r cAuFo${tA ruism':ti*crmn' 6.4'0.- .t.Z ro lNsrAtlPOCrEt SrtDtNG OOOR FRAmESWARDROBE BY-PASSII{G DOOR ]RATESSLIDINO DOON HARDWANEOUATITY INTERIOR JAflI SETS For oll lyp* wall dru.tur$Odd bollr & .p€clqlly .t.Z ro ADJusr OUR ISTh YEAR OF CO]{3I5TENT QUA]IIY AND RAPID, COUNTEOUS SENVIGE .t Z ro BUY
Sliding Door Frame Co. to!r42 EAST SCHI^|D' ROAD EL ilONIE, CAIIFORN|A CUmberlqnd 3.2Of6
Only Gl lbcrr 8-1605
Wholesqle
Speciolizing in DF Interior ond Exterior Jombs ond Cut Slock Also lumber - Wholesole Only Sugar Pine Ponderosa Pine Spruce For F-A-S-T ANd DEPEI{DABIE SERVICE
RAymond 3-5557 White tir Vern Poquette Eugene (Gene) Dou$as Fir Redwood Courchoine 7125 Telegroph Rood los Angeles 22, Colifornio
GA[L:
tAil 0tFlGE Erroblirhed 1905 tfO Spear Street San Francisco 5 EXbrook 2-0180 t(ls A}IGEIES OFFICE 1052 West 6th Steet Los Angeles 17 HUnilcy 2-8011

EFFTGTENT DISTRIBUTION WEST COAST LUIU|BER

vItT

RJTIT OR 13UCK -& TR}III"ER SHIPMENTS

old-Growrh Bond-sown REDwooD from Boiock lumber co.,Iflonchester

old-Growrh DouGtAS FIR from Spocek Bros. Lumber co., Mqnchester

Precision-lrimmed STUDSDouglos Fir . White Fir . Redwood

REDWOOD AIR-DRIED And KllN-DRtED

REDWOOD POSTS ond FENCING

OFRED C. HOTMES TUMBER COMPANY o

speciofizing in Mixed shipmenfs of Douglas Fir & Redwood

Ukioh Ofice: Gil Sissons

HOmesleqd 2-5438

TWX: UK 57

Herschell Lorick, Sr., Announces Retirement

o

Herschell G. I-arrick, Sr., in March announced his retirement as chairman of the board of Solana Lumber and Builders Suo- ply Company, Solana Beach, California.

Mr. and Mrs. Larrick plan to mark his retirement with an extensive tour of Civil War country, visiting battlefields and national monuments in line with his hobby as a Civil War student.

Engaged in the lumber business his entire life, Mr._ Larrick began as a ,,pick-up" boy with a San Francisco firm. As a youth hL worked with the famed Benson Lumber Company of San Diego, and during this time, at 16 years, he lost a leg in a streetcar accident.

Working under this handicap, he became a salesman and sales manager with Benson, then in 1928 founded the Lumber and Builders Supply Company in Solana Beach. Beginning with a single employe, the firm has expanded to a stafi of around 70, with a branch in San Diego.

For over 30 years Mr. Larrick has been a civic and business leader in the San Dieguito

Produdion & Horne Ofice: Fred HOhIES/Ccrl FORCE P.O. Box 987 Fort Brcgg, Cslif. IWX: Fort Brogg 49 Phone: Y()rktown 4-4058

Wholesole Only

o

Arcata Ofice: Fron Holmes VAndyke 2-3657

fWX: ARC 39

problems, and he served for many years as a member of the Santa Fe Irrigation District Board. Chiefly through his efforts, the district has a firm supply of water.

Mr. and Mrs. Larrick have four childrenHerschell, Jr., now president of Solana Lumber; Charles, director of public works for the city of Escondido; Walter, an executive with Shell Oil in Ojai, and Mrs. Martha Kalivas of Van Nuys.

Nol Our Error!

You'll see an ad in this issue that is up-side-down. To forestall any rude comments, may we explain that the advertiser wanted it that way! So-the customer being always right (well, almost)-that's the wav he got it.

area. He helped to start San Dieeuito Union High School and served m.ny l""rs as a member of the board of trustees, and was instrumental in assisting Bing Crosby with the founding of Del Mar Turf Club. He devoted much energy to the activities and building program of St. Peter's Episcopal Church in Del Mar.

One of his major interests was in water

Try reading it while doing your morning head stands-then, with the blood still in your head, rush out and place a big, fat order !-Editor.

(Tell them aou salD it in The California Lumber Merchant)

APRI! l, t96l
ffi @ EXCLUSIVE REPRESENTATIVE: I NEETEy-NErsoNrurBERconpANy { ftledford, Oregon 2959 CARTSEN SfREEf, OAKTAND 2 . ANdover l-726trl

BONNIITGTON LT]TIBBB OO.

%l.aleoale Dcoathtuo

TO CATIFORNIA RETAII YARDS

43O 40rh SheetOAKTAND

(Moiling oddress, P.O. Box 3041, Ooklond, Colif.

PHONE: Olympic 8-288t ' TWX: OA-4|O

Pnroono/o

Sterling Wolfe, sales manager MarquartWolfe Lumber Co., Hollywood, made a fast trip via "Jet" to the Pacific Northwest on a procurement trip last month. IIe reports conditions are much better at the mill level.

Chan Hart, Pacific Wood Products executive, Los Angeles, and Mrs. Hart, are on an extensive tour of the Orient visiting Japan, Hongkong and the.Philippines.

Representing Southern California Lumber Sales. Monrovia, at the Western Pine Association annual meeting in San Francisco (March 8-10) were Frosty Foster and Ray Lizotte.

Also in attendance from Ivory Pirre Company vr'ere Grant B. Potter, Bert Dennis arrd Terry Connolly.

William K. OpDyke, an experienced research and mSrketing analyst, has been appointed research manager of the Los Angeles Chamber of Commerce. He will be responsible for direction of the Chamber's broad research programs and will serve as secretary of the organization's committee.

OpDyke served as director of market research and sales analysis for the Phoenix "Republic" and "Gazette" from 1957 until late 1959, when he became engaged in marketing and sales promotional activities for several publishers in the L. A. area. In the past he has held various key positions with governmental agencies and private organizations.

John L. Paxton, vice-president of the Frank Paxton Lumber Company of Fort Worth, visited the City By The Golden Gate last month and called on several of his suppliers and customers in the Bay Area environs.

Henry Alsaker and Bruce Walton toured the Eastern Territory on State Box Company business last month.

Eric Wagner, Del Valle, Kahman & Company, is slated to return to his San Francisco headquarters mid-April after '6 weeks in the Far East on business.

Palo Alto wholesalesman, Knute Weidman, who opened his own "shop" recently, flew to Portland for the WCLA Annual last month.

Mike Coonan, salesmanager of TW&J, Newark, and Buft Coonan did the bright lights bit at Las Vegas for a week last month.

Larry Owen, now associated with Dyken Lumber Company, has set up West Coast offices for the Chicago concern at 681 Market Street, San Francisco.

Charles D. Fratt has assumed the newlycreated executive position of Operations Manaser for the warehouse division, Portland, -Oregon, of Georgia-Pacific Corporation. A veteran G-P employee, Fratt has served since 1955 as assistant to Stewart W' White, division vice-president, and has been instrumental in the planning and development of the nationwide system of distribution warehouses operated by G-P.

Williram C. (Bill) Burk of Topeka, .Kansas' has been named manager of p'ublic relations for Santa Fe Railway with Chicago

o Douglor Fir

o Ponderocq qnd Sugor Pine

o Redwood

o Plywood

o Shingles ond lqth

headquarters, effective March 1. He succeeds George J. Handzik, resigned.

Following military service, Bill Burk ioined the lailroad in 7946 as system phoiographer in Los Angeles. He was appointed spEciil representative at Chicago in 1947, and in 1953 was promoted to a similar post at Topeka. In his new position he will be responsible for public relations throughout Santa Fe's 13,000-mile system, as well as ofi-line points.

Lynn & Brooks, manufacturers' representatives, has been appointed as exclusive West Coast agents for Speedway and Thor SpeedTool products. Headquartering in Los Angeles, the firm is headed by Wallace Lynn and Kenneth Brooks, and maintains branch sales offices in San Francisco and Seattle'

Bestwqll Gypsum lntroduces Twin Ploster On West Coost

Bestwall Gypsum Company, of Ardmore, Pennsylvania in February announced the introduction of "Twin" plaster on the west coast.

The new neat plaster is designed for either hand or machine application. It will be marketed in an eleven state area.

Twin plaster is the first dual purpose plaster to be introduced by Bestwall Gypsum Company.

Arnold L. Meyer, Sales Manager, said the product will be available in March.

CATIFORNIA IUMIER IIERCI{AIIT
cuslom ilttilltG.DErAlt il 0utDlllGs - Kltil DRYlllG Serving All Southern Colifornia Lumber Yqrds - Gqbinct ShopsFu rniture Manufocturers qnd Wholemle Lumber Distributors IN.TR.ANSIT TIITLING A SPEGIATTY rltutual Moulding and Lumber Co. SINCE 1928 - QUATIFIED BY EXPERIEhIGE TO BE OF SR,VrcE DAvis 4-4SSl 621 West l52nd Slreel, Gqr'dcnq, Colifornio John Q. Brewer FAculty l-o87:'

Pocific Coost R,eports | 960 Operotions Loss

Pacific Coast Company, the San Francisco holding company that recently, compromised an incipient proxy fight, in March announced a 196O net loss from bper-atio-ns of $40,000, compared with a 1959 loss of $25,000. -

loss, however, was offset by a $2,093,000 gain from the sale of the company's Mendoiino county tim-ber -p_roperties, which resulted in a net gain for the year of $2,053,000.

Chairman and president Hugh J. Jacks said Chicago industrialist Delbert W. Colem*itr, -*lio led the fight f"or control of the company, and his attorney, Hammond E. Chafretz, will be nominated to Pacific eoast's board of directors at the annual meeting May 10. Richard Fuite, another member of the insurgent group, has already been elected to the board.

aPRtt l, 196l
^^T!l^!!60 opgrations
llhat Ilo You Do tTith A "Slim lim" Column like This? + You Can Urge Members To Attend Their Annual ConventionsSouthern California's, l{orthern California's, Arizona's, Among 0thersAre Coming Up In April. + You Can Urge Industry Members To Belong To And Support Hoo-Hoo. + And You Can Urge All To Read And Subscribe To The California Lumber ilerchant! Since 1952 WHOLESALE FOREST PRODUCTS Mills Dependoble Service DIRE€T MItt SHIPMENTS o A// Species o Wholesole & Commission Serving All Sourhlond Retoil lumber Deolers D01{ PHIUPS, JR. Wholesale lumber Glqdstone 4-5Ol8 P. O. Box 127 -Pqclfic Poliscdes, Colif. 8261 San Leandro St,0akland 2l Phone l0ckhaven B.gZg4 Spur Tracl for ln Transit Drying Quolity IASHLEY lUmBER, lnc. . }I/HOI.ESALE LUMBER. o ,,.:;,:I;" '* llUrroy l -6342 'A'ADENA, Gorir. TWX PosGol 7A6g Wcl? Gocrl Wholcsalc ond |f,lll n pr.r.ntotivc . AI.I 9PEGIES o rumBER -- ptywooD --ALUED WOOD pRODt CtSVIa Dircet ShipmcntRAII.. CARGO TRUCK.&-TRAIIER

Timbers o Redwood

LMA's New Von Ness'Post Cenler Heodquorters in Heclrt of Growing City

Downtown traffic in San Francisco plainly heading for the worse in spite of the City's "No Trucks Ran," the Lumber Merchants Association of Northern California has joined the fast-growing parade of businesses leaving.the cong-ested downtolv=n a.ei iot the fringe areas. In this case, T MA didn't have to move far from its old 24 California headquarters to find iust what it needed: ample parking for 'uisito.s and dealer conferences, a choice of several conference rooms in the adjacent new Jack Tar Hotel (a little "city" in itself) and a more central location at the heart of San Francisco's freeway system.

The Association's new headquarters is now located in the Van Ness-Post Center, 1255 Post Street, San Francisco, located adjacent to the City's newest multi-million dollar

volue serviGe dependobility

LMA exe<utive vicepresident, Jqck Pomeroy, selllel down in the Associotion's new Von Nesr-Post Cenler oficer to the big business ot hqndnomely thc coming LMA Yosemite Annuol ol rhe Ahwohnee Hotel, April l& lS...whilelongtime LMA "gol Fridoy," Cloire Zimmermcn, slorls cronking out lhe tremendout qmounl of corto3pondence necessory for eoch onnuol convenfion.

hostelry-the Jack Tar Hotel. Located on the 9th floor of the Van Ness-Post Center, the offices may be reached by elevator directly from the hotel garage, from the Jack -Tar lobby, or from the Post Street building entrance. Members and - associates are urged to correct their listing fpr LMA headquarters, including the new telephone PRospect 1-1891.

Lumber Production R.eport for Jonucry

The Nation's sawmill produced a total ol 2,263,000,000 board feet of lumber during January 1961, according to estimates of the National Lumber Manufacturers Association. This was the lorvest January production since 1949. The January output was one percent above December 1960, but i6 perc-ent less than in January of last-year. Softwood lumber-production amounted to 1,863,000,000 board Jeet in January- 1961 while 400,000,000 board feet of hardwoods were produced.

Tot-al shipments of softwood lumber from the mills during January equalled the volume of production, while softwood new orderi were four percent greater than the output. For hardwoods, meanwhile, shipments exceeded production by three percent, and the volume of incoming, orders was ten percenl greater than the month's hardwood output.

Compared with the beginning month of 1960, new orde^rs for soffwood lumber this year were off eight percent, while shipments were down twelve percent. Hardwood lumber orders dropped l7 percent from January l96f, while shipments showed a 21 percent decline from last year.

Unfilled orders for both softwood and hardwoods increased eight percent during January but at the end of the month w{re 29 percent below year ago levels. Gross mill inventories of lumber at the end of january 1961 totaled 10,243,000,000 board feet, approximately the same, ?! a month earlier but up six percint over Jinuary 31, 1960.

CAI,IFORNIA IU'IiBER'IiERCHANI
t\\ {\i WHOtESAtE
JOBBING
Douglos &
Plywood Ponderoso & Sugor Pine 1605 Solano Avenue Berkeley, California Phone LAndscape 4-95OO It'llil$ sro OF HILL tn iillll,,iiiril #-"1i,$ffi Fiill]tffi l'qiiiii*'r$ii*iiill TUMBER & !::::tIi HARDWARE CO., INC.
-
White Fir
TUMBER & IUfIABER PRODUCTS for SOUTHERN CALIFORNIA ONd NATIONAT DISTRIBUTION BAUGH LUMBER SATES C(I., INC. wholesofe lumber & fumber producfs DIRECT 'YIILL SALES ANgelus 8-29 1| BAUGH BRI|S. & C[l. W hole sole Di st ributi on Y o rd DEATER ond INDUSTRIAI TRADE 2926 Slerro Pine Ave., Los Angeles 23, C'r,|,l. fWX: LA 1884 Since 1938 (Tetl
it in The Califomia Lumber Merchant)
them gou sao

JAMt$ [. HAI-L C0.

Hqrold Houser Joins Viking

Viking Forest Products Inc., Medford, Oregon, has announced that Harold L. Houser is a new associate in charge of the firm's cutting department.

A veteran of 20 years experience in the lumber business, llouser specializes in Douglas Fir and Hemlock timbers, planks, stringers, bridge material, highway and railroad cuttings, cross arms and industrial clears. For 13 years he was associated with Wheeler I-umber, Bridge and Supply Co., Des Moines, fowa as its West Coast buyer located in Eugene.

Partners of the Medford wholesale company, Paul H. Sparso and Charles R. Nlickelson, pointed out that expansion of this specialty line would provide wider diversificalion in meeting the requirements of its customers.

"tlfty Rooms" Provides Low-Cost Storoge for Lumber, Equipmenf

Chicago, Ill.-Complete weather protection and easy maintenance of new "Jiffy Rooms" makes the utility struiture ideal for storage of lumber, tools and equipment, according to the manufacturer, the L. S. Wilson Manufacturing Co., Chicago.

The portable, all-aluminum "Jiffy Rooms" also serve to free needed rvork areas by accommodating mobile equipment, large tools, employees' tool boxes and work clothing.

The sturdy, five-sectioned "Jiffy Rooms" can be assembled or dismantled in a matter of minutes, using only a screwdriver and pliers. Construction of ribbed, diamondembossed aluminum panels renders the structure fireproof and impervious to rust, rot and warp. Fully weatherproofed and equipped with air vents, the "Jiffy Rooms" may be safely heated or cooled as required.

Low in cost and ideal for housing utility installations, the structures are available in four function-al stock sizes ranging from 4'3" square to 8'x 16'; standard height is 6l feet. Also offered is a choice of seven baked-on enamel finishes of "locked-in" decorator colors or natural aluminum.

Optional accessories are available to adapt "Jiffy Rooms" for individual requirements. These include plywood floors, windows, counter aluminum anchors, tool hangers, awnings and roof extensions. "Jiffy Rooms" may also be ordered with partitions and ott. oi two doors.

Oceonside Lumber Fire

An explosive-type blaze broke out at the St. IIalo Lumber Company, Oceanside, California on March 11. It is reported that the fire started in the molding shed and spread to adjoining buildings.

Firemen called from Carlsbad and Camp pendleton assisted in the fire fighting. It is reported one volunteer fireman was killed bv falling electrical wires.

LUMBER CORPORATION

PONDEROSA PINE

SUGAR PINE

WHITE FIR

INCENSE CEDAR

TWX: SONORA ll6-U

Phone: (Sonoro) JEfierson 2-7141

(Tuolumne) WAlnut 8-4213

APRIL I, 196I
STAD'UTT SEA''NC SPEC'AT'S's PORT ORFOTD CEDAR + ATASKA (yeilow) CEDAR i lLt SHIPITAENTS ond LOCAT INVENTORY o Phone SUtter l-752O . TWX S.F. 864 .lO42 Mills Bldg. SAN FRANCISCO 4
PICKERIN
N'TANUFACTUR,ER, OF ANNUAT
FOREST PRODUCTS I l o ltiltuoN MOUTDINGS CUT STOCK BOX SHOOK PATTERN STOCK $0rD Pr-v PTYWt|t|D frlills: Stondord, Calif., ond Tuolumne, Colif.

GllSSlFlED tDYEfflslilHo.ltlon Uilt.d f1.00 D.r lln., nlnlnun lil.Ol; llolp Wanted rnd 0thu3 t1.50 prr line, nlnlnrn 31.00. Tro linrt 0f rddru3r (tou addrr33 o? out lor numbar) clunt aa onr linc.

Closlng d.tG for ccDt, lth md 20th

ISuccessful Men Still Look for Work After They Find a Job I

-HEI.P WANTED-

BUILD 'N SAVE needs lumber salesmen, lumber cashiers, full time or part-time. Young or old. Obtain aDplication from PBX o'erator'

BUTLD,N sAvE

4007 Paramount Blvd., Lakewood, Calif.

MAJOR REDWOOD PRODUCER has opening for aggressive salesrnan, fully qualified in mill sales, principally green commons, to the West Coast market. Must be mature, stable producer with proven record of sales ability. Opening is permanent position with assured future and all company benefits. Please enclose firll resume in first letter, including telephone number, and be assured that all correspondence will be treated in strict confidence,

Address Box C-3073, The Cdifornia Lurnber Merchant

108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

EXPERIENCED GIRL for Wholesale lumber office by June first or SOONER.

FAR WEST FIR SALES CO.

9171 Wilshire Blvd., Beverly Hills, California, BRadshaw 2-4353

AGGRESSM RETAIL Lumber Salesman to cover West San Fernando Valley and Ventura County.

Address Box C-3069, The California Lumber Merchant

108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

EXPERIENCED SENIOR CITIZEN with lumber background for general office and adninistrative work with progressive wholesale lumber comp:rny. In Los Angeles area. Call: Mr. Hanson or Mr. Karst Dlckens 5-2897 for appt.

-YARDS cmd SITES FOR SAIJ/LEASE-

LUMBER YARD. Good Location for Wholesale or Retail. Terms if desired.

Address Box C-3071, The California Lumber Merchant 108 West 6th St. Bldg., Room 508, Los Angeles 14,

. DRY DOUGLAS FIR VENEER

Core Stock (4')

All grodes ovoiloble in corlood quontifies. Custom peeled ond dried lo your specificolions. Our moteriol widely used in both softwood ond hordwood induslries.

Fot pcrmoncnt .ourc. ol wpply a wtilc or call:

VENEER PRODUCTS, INC.

P.O. Box 556, Gronts Poss, Ore. Phone: GReenwood 6-447 4

TWX: GTS P 6159-U

-POSMONS WANTED-

LUMBERMAN with L2 vears'mill and wholesale experiencc, fully acquainted with Redwood, Pine, Fir, Cedar- and Pin-e M-ot{$ing.s' would like buying or selling spot with good aggressive California Firm. Can furnish best of referenceg.

Address Box C-3O74. The California Lumber Merchant 108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

LUMBERMAN reccntly sold interest in large retail yard. Dcsires challenginc msition with retail or wholesale lumber organization. Expcrielcidin production as well as rctail and wholesale lcvels. Free to relocate.

Address Bor C-3043. The California Lumber Mercbant 108 W*t 6th St. Bld!., Roorn 508, Los Angeles 14, Calif.

-EQT'IPMENT FOR SAI.E-

HEAVY FORK-LIFT TRUCKS RENTALS AND SALES

MacKAY MILL STRVICE

8n - 69th Avenue o NEptunc &9{28 o Oakland 21, Calit.

1954 Hyster Model RC-f60-16,(n0 lb. capacity . .S5,750

May be seen at: MORGAN-DAVIDSON LUMBER CO.

11401 S. Lakewood Blvd., Downey, Calif.; WAlnut 3-4571

1953 GERLINGER FORK-LIFT Model 5-16. Used leas than 2500 hours. Likenew... ,.....i7,250

S & S Lumbcr Co., TOpaz l-6701 or SPrucc 3-2292

...5PACE FOR. TEASE...

C)filceg' Yord' Covered Storcgeldeol Arrongements for Wholesole Lumber Operotion

- Adjacent to Sonfo Ana Freeway -

COilPIETE tlLLlNO ond KIIN-DRYINO FAGILITIES wlrh 2 Spur Trackr Avolloblo

Associated frlolding Company

RAymond g-9221 i.'iiJ$i.','"r1) ffi,f

wA 1{ I A D
s i'nlnl#fili,.,:*lfliJ,frilffi.lrH
Calif.
7l2S Telegraph Road-Los Angelcs 72, Calif. co. o RAymond 3-3221
r CAR STAKES O ASSOCIATED MOLDING
o
Colifornis lumber lt/lerchont I I I I I I Streer City Tone-State--Payment Enclosed-Send Bill Rill Compaoy Comgany One (r) Year $3.00 Two (2) Years $5.00 :":fg':'i19T:.i Room 508 108 lfest 6th St. Los Aageles 14, C.li.t.
SUBSCRIPTION COUPON The

Defeoi ond Pessimism

(Compliments of John Pearson, Pearson Lumber Co. and Elditor of the Oakland Hoo-Hoo Club 39 "Meow")

"In our every day, day-to-day business contacts, I seem to find more and more predominate feelings of defeat and pessimism in the lumber and building materials industry.

"Salesmen come in with a tale of poor business, recession, unemplo5rment, mills closing down, low prices, and intense

competition for available business.

"This is CATCHING and BAD. Instead of crying the blues how about doing something constructive to promote business, merchandise the product, or create demand for our products?

"Let's take a POSITM attitude rather than a negative attitude. Maybe this could be catching too?"-Editor

2.4,1PLYWlltlD FLtlllRING

J.

VI/. HENDRICK CO.

"Serving the Calilornia Lumber Indvstry"

I IXED SHIPi ENTSRAlt or TRUCK AND TRAIIER

American Hardwood Co...--.------*

Angefus Hardwood Co.--.-..----..--.-17

Arcata Redwood Co..-.---.,--.-----.--*

Arizona Hardwoods, Inc...-.-----.----52

Arrowhead Lumber Co..-..----..------.,44

Arlesia Door Co., Inc.-----.-----..-----25

Associaied Molding Co.................62

Associafed Redwood Mills......----.. *

Arkins, Kroll & Co.-...-.........---.-.-...41

Atlas Lumber Co..-.-----.---......-..-.-.-

Avram Lumber Co.-----.---.--.--.--.--.-. r

ADr'ERTIISERIS INDEX

tlAdyerriring oppaq in ollcrnote lt:wt (Tell them gou sarD it in The Calilotnb Lumbet Merchant)

Douglas Fir Plywood Assn.----...... *

Durable Plywood Sales......Cover I

Emsco Plywood----.----..,-.-..-.--.-.-..... *

Essley & Son, D. C..-.-.--.--...---......40

E-Z-Glide ....-.........-.-.......................56

Fairhursi Lumber Co.....-----.......--.-27

Fern Trucking Co...-...-...................44

Filon Plastics Corp........................*

Fountain Lumber Co., Ed.........-.- 3

Freeman Co., Stephen G...--.......- r

Fremont Forest Products-.....--......51

Galleher Hardwood Co..-..............'

Garden land Co., 1fd.....--..........38

Georgia-Pacific Corp.----.------...-.1 4-l 5

Georgia-Pacific Warahouses.......... 3

Golden Gate Lumber Co...-.........59

Gosslin-Harding Lumber Co.----.... *

Grace & Co., W. R.-----.----..---....... *

Great Wesiern Lumber Coro....- r

Greenfield & Son, H. M...........55

Gro'Ve Wholesale Lumber Co...-...35

Haley 8ros,-----.-.....---.--....-..--..-.---....20

Hall Co., .lames L.-----.--.-...---.-.-...-61

Hallinan Mackin Lumber Co.-.-.-...35

Hansen Forest Products Co.-..-----63

Harbor Kiln €ompany-.---.---.------..52

Harbor Lumber Co., Inc.-.--..-------. *

Hearin Iumber Company----..-.--....37

Hedlund Lumber Sales, Inc......... *

Heinley Mastercraft Products......38

Heird Lumber Co., lnc..---..----...... *

Hendrick Co., J. W.-....-.--.----..-.-.63

Hexberg Lumber Sales-...-...--......-*

Higgins Lumber Co., J. E. ---.......36

Hill & A orton, Inc..---..---.-.-.-.-.---. *

Hill Whsle. Lbr. & Supply Co.....60

Hobbs Wall Lumber Co..-............33

Hollow Tree Redwood Co.....----...-45

Holmes lumber Co., Fred C..--.57

Hoover Co., A. L.-.-.-.---....---......-*

Huft lumber Co.............................53

Independent Building Malerials Company.....-..--Cover 3 Industfial Lumber Co.--................-. * Inland Lumber Co..--.---...-----.-.-..-..20

Inlerslate Container Corp...-.-..-.-..63

Jamb Dandy Lumber Co....--..-....56

Johns-Manville Johnson-Flaherty, Inc.....--.-...-.-..--, Jordan Sash & Door Co,, F. L.-.-. r

Kelley, Alberr A........................... r Kilgore, Robert P....-....-......-...-...- r

Kvalheim Machinery Co...----.--.-...42

[. A. Dry Kiln & Storage, Inc..... * Lamon Lumber Co.........-.....-.......17 Lasco Industries-...,--...-..-.-.......-.--.-. 5 Lashley Lumber, lnc.---.-.-----------.59

Linderman Wholesale Lumber-----.21

Long-Bell Div.-lnt'l Paper Co.-.-* Loop lumber & Mill Co.............49

Los-Cal Lumber Co.---...----..--..-..--.36

Lumber Cenler Milling Co.-.........27

Lumber Terminal, Inc...-.............-... 9

MacBeath Hardwood Co.------------34

Macmillan and Bloedel---.-..--.---.---*

Mahogany lmporting Co.--.-.-------34

Maple Bros....--.....-.-.-.---.-----.----.-----49

Marinland Lumber Co.--.-.---.---..----42

Aiarksirom Lumber Sales, H. E.-*

Marquart-Wolfe Lumber Co.-....---32

Marshall Shingle Co.,---.-------.----*

Mason Supplies, Inc.-.......-.-..-......'

Masanile Corporation-.----..--.-..18-19

Max Hardwood Company..-.-......*

McCloud Lumber Co......---...--.---.-*

McCormick & Baxter Creosoting Co,---.-----....------

Mento, rvlervin R..-....-------.----.--..-.-48

Mines Bandini, Inc,.---...----.-----.---.--44

Moore Dry Kiln Co.--......-----.--------39

Mutual Moulding, Lumber Co...-.58

P.O.

H.

South Bay Lumber Co...--..------------34

Soulhern Calif. Lumber Sales------30

Soulhern Oregon Plywood. Inc.--55

Stahl Lumber Co.--...--.-----.-------.-...--42

Standard Lumber Co., Inc.-----.--.- '

Stanton & Son. E. J..--.-.----,-----.,---.37

Strable Lumber Company.-----.------. *

Strait Door & Plywood---.-.--Cover 4

Nieman-Reed Lumber Co..--.-.--....40

Nelson Lumber Co., H. M....-..--..61

Neth Lumber Sales, A. W...........44

Nikkel Lumber Co., R. F...........-*

Norco Distributing Co.-........-...--*

Oliver J. Olson & Co.....-..-..----.. *

Oregon Pacific Forest Products-... *

Osgood, Robert S...............--....-*

Oxford Lumber Co., Rex-....-.---.. *

Pacific Fir Sales..-.-...........-...--........22

Pacific Lumber Co., The.--........-.. *

Pacific Lumber Dealers Supply..45

Pacific-Madison Lumber Co......-..29

Paci{ic Wood Producfs...---.......... *

Pan Asiatic Trading Co., Inc,-.-...38

Parmco ..-..--......-....-........-......-.........1 7

Paul Bunyan Lumber Co.---.-----.-*

Peerless Lumber Co...-..-...--.----.-.. *

Peirce Co.. Al.--...-.........-.......-.-.---.48

Penberthy Iumber Co.....-.......-.-*

Pernell Lumber Co.-...-...-.-..--...---*

Perry International Corp.-.......,-.. *

Philips Whsle. Lumber, Don Jr...59

Pickering Lumber. Corp.---.-------.--61

Placerville Lumber Co..--.---....-----.*

Regal Door Company-.--------------..-*

Ricci & Kruse Lumber Co.--..----.*

Rounds Lumber Co.....---......-..--.. *

Roy Forest Producls Co.-.--...---..31

San Antonio Pole Const. Co.---. *

Sanford-Lussier, Inc.---------.-.....---*

Sania Fe Lumber, Inc.----..---.-----.--ll

Shively, Alan A..---..----..---------.-*

Sierra Lumber & Plywood..--..-----. *

Sierra Redwood Co...---..--...--.-.. *

Silbernagel, Inc., George J......... I

Simmons Hardwood [br.-............*

Smith Lumber Co., Ralph t..--.-.-.54

Smith-Robbins Lumber Coro.-.--..--28

So-Cal Building /llaterials Co....*

Solana Cedar & Milling Co...--.... *

Tacoma Lumber Sales, lnc..---..-. 4

Talboi Lumber Co.----..-...-...-.--...--- t

Tarler, Webster & Johnson..Cover 2

Triangle Lumber Co.-.--..--.--.---.-..- r

Twin Harbors Lumber Co...-,.--.....'

U. S. Plywood Corp.--....--..-..---.--- r

Union Lumber Company-.....-.....--'

Unired whsle. Lbr. co.-.......--...-.- r

Vancouver Plywood Co...--.--..-..--'

Van lde Lumber Sales, Ray--------.-39

Veneer Products. Inc...-..-.-..........62

Walsh Lumber Co.--.-.--.--.--.-.-.--..-.-.'

Ward & Knapp..-.....-...-......--...-.....53

Warren Soulhwe3t, Inc.----........--..43

Wells Custom Millwork....-....----...27

Wendling-Nathan Company.-----..-. l6

West €oast Lumbermen's Assn...'

Wesf Coast Screen Co.--.--.--------.... *

West Coait Timber Products.--.---- r

Western Dry Kiln--.--...--..-.--..--..-...59

Western Forest Product3 of S.F... *

Western Forest Products Co.---..---45

Western Lumber Co.-..-..--.--..--.--..22

Western Mill & Lumber Co.---.---- r

Western Pine Association----...-----.*

Western Pine Supply Co....----..--*

Weyerhaeuser Company----.---.--.-*

Whiie Brothers---.----.----.,-----.------.--..51

Wholesale Forest Products Co.---*

Whsle. Lumbermen's Assn.----.-----' r

Wilhold Glues, Inc..--.-..--------------. *

Windeler Co., [td., George---.---- r

Wood Conversion Co.-.--.------.------ r

Woodside Lumber Co.-..-.---..-..----- r

Wrighr Lumber Sales. Paul-.--.-.-..50

Yancey Company---.-..--...-----...-------*

Ziel & Co., Inc...---...-....-..-...--..---- r

Zwarl & Company, H,---.---.--.-.... r

r.:E:-'l:i:,;:: '-'i. f- r" j .: 't:t",.ti t--ren=t'|Et:r fii
florefi Frol.uctt
Q+ 4645
NUYS BwD. SHERilAN
WHOTESAIERS OF WEST COAST TUMBER Lock Bethune Lynn Honsen STote 8-708O TRiqngle 3-4O91
J{anten
Cornpony a"""*"&
VAN
OAKS, CALlF.
EDGES SEATED I]{TERSTATE C(}I{TAINER P.0. Box 790, RED BLUFF, CALIF. . . FACE FUttY SAI{DED C(lRP(lRATItll{ Phone: LAwrence 74343
Edges Tongue & Groove
Edges Tongue & Groove . SHIPMEIIIS DIRECT TO DISIRIBUIORS IN SOUTHERN CALIFORNIA CONTACT: H. G. "BUS" illcl{Ell 5223 No. Leaf Ave. . Azusa, California . Phone: EDgewood 48706
2
4
New Phone.. Hlgcte 4-0533
Box
OAKLAND
Hcndrick
515
4 Jim
W. "Honk" Aldrich WHOLESALE LAMBER
from Yirgin Timher . . , through ibmc llonds. . . Io YOAOur Customer INDEPENDENT BUILDING MATERIALS CO., INC. Maln office and Wostern Sales ofrco: P.O. BOX 2065, Torrance, Callf. FAlrfax 8-3540 T\MX TNC 4286 Northern Callfornia Sales Office: s,nd Distributors of Reduood Products 400 Fortteth Street, Suite 103 | OAKLAI\ID I, Callfornia Ol5rmpic 4-7071 Eastern Sales office: 165 West Wacker Drive, Chicago 1, Ill. IiAnilolph 6-5881; T\{IX CG 729 Sawmllls: Arcata, Ca[f.; Crescent Cit5r, Calif. Manufacturers

HAYE YOU EXAIII NED OUR DOORS tATE LY?

lF YOU HAVE, you undoubtedly hove discovered how EXTRA SMOOTH the Stile Corners ond Edges of ALt Strqit Flush Doors hove become.

OUR NEW Mereen Johnson #600 Double-end Tenoner Door-Trimmer (pictured ot the right) is responsible for this Smoothness.

STIIE CORNERS ore slightly eosed ond STIIE EDGES ore belt-sonded when trimmedAUTOMATICATIY. ln oddition, doors con olso be trimmed on o bevel ond eosed ond sonded on the degree of the bevel itselflN ONE OPERATION.

STRAIT DOOR & P|YWOOD CORPORATION is the first Flush Door Monufocturer in this oreo to use this revolutionory Door-Trimmer. The lnstollotion of this new mochine is iust onolher slep token by us lo produce Top-Quolity Doors for Our Customers.

THE NEXT TIME YOU SEE A STRAIT FTUSH DOOR, EXAMINE THE STITES AND EDGES THEY WILL SPEAK FOR THEMSETVES. NOTHING IS TOO GOOD FOR OUR CUSTOMERS!

AtL STRAIT DOORS Are I OOo/o Lumber ond Monufoctured with the Lqtesl Equipment ond Mochinery for TOP QUAIITY

Monufoctured by Stroit . to Stoy Stroightl

QUATITY FTUSH DOORS PRODUCED IN THE WEST FOR WESTERN USERS!

Core Wholesole to Deolers Only STRATT DOOR E P1YWOOD CORP. | 224 North Tyler Avenue . El Monte, Cqlifornio CUmbeiland 3-8125 o Gllbert 4-4541

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LUMBER CORPORATION

2min
pages 63-65

JAMt$ [. HAI-L C0.

1min
page 63

BONNIITGTON LT]TIBBB OO.

5min
pages 60-62

OFRED C. HOTMES TUMBER COMPANY o

1min
page 59

IATB DATDY 1UHBER

1min
page 58

CnRFTENSoN LUTTBER Co.

2min
pages 56-58

6;*brrt Long Dimension

1min
page 55

CALENDAR CDF GCDtulING Et'ENTS

2min
page 54

- Wholesale TIMBEn S hbbhtg

2min
pages 51-53

'

5min
pages 47-50

A. IT. NETH LUlulBER I5ALES

1min
pages 46-47

DOOR.HANGING MACHINERY

3min
pages 44-45

Quolity &rl.*o"1.

2min
pages 42-43

NEIiAANIREED

1min
page 42

Dny Krr,n Corrpa,Ny

1min
page 41

ASIANC TRADING COilIPANY, INC.

1min
page 40

FAST, EFFICTE,NT DELIVERY ! !

1min
page 39

HALLI NAN MACKIN tuilBER CoilPAllY,

2min
pages 37-38

MmrocANY InnpoRTING COnnpAIrY

1min
page 36

HOBBS WAtt REDWOOD SUPPTIES IHE UIIUSUAT

1min
page 35

ntl- enlona{,l

2min
pages 34-35

DOUGLAS FIR REDWOOD o nd FIR PLYWOOD

4min
pages 29-32

tire Hqlt Gypsun Wqllboqrd OIIE HOUR 1700'[ TIRE RESISTAilCE

1min
pages 28-29

TIi'ENTY.FII'E YEARS AGCD TCDI'AY

1min
page 28

WESTERN LUMBER COMPANY

4min
pages 24-27

Forest Products Research Society Will Hold Northern California Section Spring Meeting

1min
pages 22-23

you profitable modernization headquarters

1min
page 21

Kennedy Proposes Broad Housing Program

1min
page 18

GiEC|FIGiIA.PACIFTC

1min
page 16

fuizona Retail lumber & Builders Supply Assoeiation

3min
pages 12-15

lumber Merehants Assoeiation of l{orthern California 2lst Annual Convention

1min
pages 10-11

Southern California Retail lumber Assoeiation 44lth Annual Convention and Trade Show

2min
page 9

Wesferners Pfan Spring Conventions

1min
page 8

SELLGOOL SOIAR.BIOCK FIBERGLASS PANELS

1min
page 7

ilc€D caneilT ilt e

3min
pages 4-6

WRLA Makes Hisrory with Biggest Convention

1min
page 4

THE CALIFORI\IA LT]MBER MERCHAI\T

1min
page 3
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