The California Lumber Merchant - April 1962

IUMBER MERCHANT

IASC Moy Convenfion Generqles Big Interest

Advance reservations for exhibit space and general membership interest indicate that the 45th annnual convention of the Lumber Association of Southern California will be an unqualified success.

This year's business sessions and trade show will be held May 8-10 at the Lafayette Hotel in Long Beach.

Over 30 exhibitors, at this early date, have already signed up for space. There is ample room, however, for the many more who in these highly competitive times will wish to present

their sales pitch to the hundreds of retailers and buyers who will be present.

It is too early to report program scheduling in detail. However, we are advised that William H. Hunt will speak at Mrednesday's "Pioneers' Breakfast." Mr, Hunt, an executive of Georgia-Pacific, has an excellent reputation for delivering a forceful and down-to-earth presentation on industry problems.

Art Hood, for years one of the top figures in lumber, will address the Thursday luncheon which'ivill be sponsored by Los Angeles Hoo-Hoo Club 2.

Circle May 8-10 on your calendar now, and plan to be in attendance at I-ASC's great yearly meet.

I lO23 Wrighnrood Ploce, North Hollywood, Colif. POplor 2-634/l

Ben Gordiner elecled 9nork of los Angeles Hoo-Hoo Club 2 or Februory ma€ting. Ben is soles mqnoger for Worren-Southwesl, Los Angeles.

Men of high judgment in literary matters have pronounced Erasmus and Voltaire-a great Dutchman and a mighty Frenchman-the two greatest writers and thinkers in the last five hundred years.

E,rasmus, a Dutchman of the late fifteenth century, was raised in a monastery, became a monk, then took up writing and completed about 300 books. Finally he wrote some things that were not popular in Rome, so he got an invitation to visit the headquarters of powerful churchmen.

Knowing that such visits by others had ended tragically, he skipped to Switzerland, entered the printing buliness, and remained right there for the remainder of his life, the world's first great printer.

One of his writings which was responsible for his having to skip to Switzerland, was that "If I owned a monastery and Hell I'd sell the monastery and live in Hell." It is interesting to note that in after years two Civil War generals were credited with saying "If I owned Texas and Hell I'd sell Texas and live in Hell."

Both General Sherman and General Sheridan have been quoted as using that insulting remark during the Civil War, but one thing is certain: they had read Erasmus.

, With regard to printing, Erasmus wrote and used the first quality printing sales talk that history of the world h,as any.knowledge of, and prepared by the greatest printer the world has ever known.

He established a great printing establishment in Switzerland about the yeai 1500, and hl inaugurated for the first time on earth, quality printing. Many of the fundamental p_rinting rules for book printing that are in use today, were the ideas of this ex-monk.

Instead of small type, closely printed all over the page such as all readers had become accustomed to, he decided upon the beautifully typed page, proper width of columns, of margins, etc., and he preached use of fine paper on which to print fine thoughts.

He used a. slogan-"Compete in quality-not in prics"so the merchani of today ian understand lvhere that fine

New Series Scheduled For Lumber Merchqnt

-RenoV_ating, a series of technical articles by John Reno of The Pacific Lumber Company, made its hebut in the California Lumber l\{erchant, March l. 1962. The series. which is scheduled every other issue. will consist of 16 separate features on lumber covering such areas as sizes and short cuts in measuring and pricing to termite control.

Mr. Reno has received tremendous acclaim for his contributions to the industry, specifically in the east and middle west where his articles have appeared in various national journals.

The second in the series, "Trouble Free Siding" r,.i'ill appear in this issue.

BY JACK DIONNE

piece of business philosophy came from. And so he stayed in Switzerland the rest of his life, doing quality printing of books.

It has been truthfully said that all writers are thieves, some more, some less, But all thieves. Which is why Kip- ling wrote in the front of his book "Seven Seas" the follou'ing confession:

When 'omer tuned 'is bloomin' line, 'Eed 'eard rnen sing by land an' sea, And what'E thought 'E might require, 'E went an' took, the same as me. They knorved'e stole, 'E, knew they knowed, They didn't cry or make a fuss, Just winked at'Omer up the road, An 'e winked back-the same as us."

Which philosophy is probably true with regard to all writers except Shakespeare; that one who Ingersoll called "a mighty ocean that touches every shore of human thought." Shakespeare not only did not steal, but moreover he seemed entirely oblivious to the world around him, and the momentous events that must have come within his notice.

For instance, he lived in the era immediately following that of Copernicus, yet he never mentioned the man who taught us that the earth is only a grain of sand on the infinite shore of the universe : that everywhere we are surrounded.by shining worlds vastly greater than our own, all moving in unison, and in accordance with Law. Before him the earth was the center of the universe, and the sun and all the stars just company for this magnificent atom. Copernicus put the earth in its place, and taught us not only how it moved but how it revolved. He made the earth small. but he made God and His universe big.

What a book Shakespeare could have written about Copernicus, and that othei great astronomer, Galileo, maker of the first telescope. But he never mentioned tl-rem. Strange, isn't it ?

LA Hoo-Hoo Plons Big Doy

April 20 has been set for the golf tournament of I-os Angeles Hoo-Hoo Club #2, scene the Lakewood Country Club. Tee-off time at 10:59 a.m., per Don Gow, golf chairman.

Cocktails at 5:59 p.m., with dinner being served promptly at7:29 p.m., in order to make way for a complete vaudeville show u'hich will feature GIRLS, GIRLS AND MORE GIRLS !

Snark Joe Petrash has declared that this is the meeting of the Hoo-Hoo year. With ex-Snark Harold Cole in charge of entertainment, the shorv should be tops.

Be sure to set aside April 20 for a full day and evening of Hoo-Hoo goodfellou'ship.

BACKGROT ND FOR LIVING Sultan's palace or on the beach, Lam-Loc Pecky Cedar takes to the terrain like it was always thereIt does wonders for setting off a harem, nice background for those exotic dances, or for more routine living. Kids love Lam-Loc Pecky Cedar because they can treat it rough without retaliation. Mom and Dad dig it for quiet moments or for conversation when things get dull. r Dealers find Lam-Loc Pecky Cedar the liuingest, too. Nice profit. Easy to handle. One inventory goes both ways-inside or out. And there are a million uses, including Roman baths we hear. As you can plainly see, it makes great stereo cabinets and it's becoming a must for picture galleries. What other Iumber product can offer you all this? Get started on your palace today. We'll send blueprints for the asking. Ed Fountain Lumber Company, 6218 South Hooper Avenue, Los Angeles 1, California.

"Bombay Beach" setting ot Pocific Oceon ParkAntone Dalu, NSID: d,esigner.

Lumber Merchants Association of Northern California 22nd Annual CONYtrl\TIOI\

Sundoy, April 8

9:00 q.m. Golf Tournqmenl qf Wowono Golf Course; Croig Gcffney, Bonninglon Lumber Co., Choirmon.

I2:00 m. Registrotion-Moin lobby-Ahwohnee Hotel.

6:00 p.m. Get-Acquointed Co€ktoil Porty-lndion Room.

7:30 p.m. lnformol Dinner.

9:30 p.m. "The Asceni of El Copiron" with o tolk ond films of the mon who did itRonger Woyne MoryMoin Lounge.

fUlondoy, April 9

9:30 o.m. Business Session-lndion Room; Elmer N. Rou, President LMA, presiding.

"How lo lmprove your Adverfising, Merchondising ond Cuslomer Relqlions."

Jock Doschsll\dysrlising Executive ond former heod of Operotion Home lmprovement.

Edmond Boles-Public Relotions Counsel.

Al Buckner-M & D Store Fixtures.

Joe Schrqm-Edifor, Building products Deoler.

12:00 m. l"un6fieon-l oin Dining Room.

Presidenl's Welcome-Elmer N. Rou, Modero Lumber & Hordwore Co., Modero.

"Boy, Am I Qe6fusscl"-Rev. Jim W. Brougher, Jr., Firsi Boptist Church, Glendole.

"The Lotest in World Forestry,,

"The Procee_dings of the Fifth World Forestry Congress" a 1,800 page, 3 volume compilation by 449 of 'the #orld's most esteemed foresters is now available in limited quan- tities- through advance orders placed prior to printing, March 1962.

The.-edition, which was compiled from the proceedings of the Fifth World Forestry Cohgress, fall of1960, Seittle, \A/ashington represents the effoits of men and women from 7l nations all devoted to the protection, management and use of our great natural resouice.

Cited as an invaluable addition to personal, public, industrial, and institutional libraries, the mamouth volumes include over _480 photographs, graphs, tables and maps, plus summaries of each of th; 449 pa.pers in Engliih, French and Spanish.

Included are papers and discussion on Multiple Use of Forest Lands and Multiple Use of Forest Lands as prac- ticed on p"!li" and private forest lands and reporti on Progress. in World Folestry in the seven world rigions.

Other_headings are: Silvitulture and Management", Gene- tics and Tree Improvements, Forest Prot6ction, Forest Economics and Policy, Education, Forest Products, Forest and Range \Matershed, Forest Recreation and Wildlife, Logging an-d Forest_Operations and Tropical Forestry. There will be no bookstore sales. Order forms -av be

Yosemite National Park

Ahwahnee Hotel

April 8-10, 1962

Presidenf Elmer N. Rqu who will preride or IMA meetings.

2:30 p.m. Business Session-lndion Room.

"\llfhere Does the Wholesoler. Distributor qnd Reloiler Stqnd Under the Woge]J{eup Lqur"-Eldon Corl, Generol Monoger, Colifornio Associolion of Employers.

3:30-4:00 p.m. Boord Busses for the IMA "Snofqri" ot Bodger Poss Ski Lodge. Cockioils, Dinner ond Spectoculor

Downhill qnd Slolom Roces by Yosemile Ski Professionols -followed by the fomous downhill torch ski. Bock to horel by 9:00 p.m. for doncing in the lndion Room.

Tuesdoy, April lO

8:00 o.m. Direclors Breqkfqst Meeting-Cqlifornio Room.

9:30 o.m. Direclors Wives' Breqkfqst-Solorium.

9:30 o.m. Business Session-lndion Room.

"How io Mqintqin o Sotisfoctory Profif'-Arlhur A. Hood, Former Editor of the Americon Lumbermqn.

l2:00 m. Lqdies luncheon qnd Entertoinment.

l2:00 m. Men's Lunchsen-lvtqin Dining Room.

"Breoking the Sound lqTyls/'-l{orry Swift, Notionolly known outhority on Monogemsnf-psls6nnel Problems.

2:30 p.m. IMA Round Tqble Moderoted by Arl Hood.

6:00 p.m. Industry Cocktqil Porfy-Moin Lounge.

7:30 p.m. Dinner Donce qnd Gqlq floor Show.

obtained from Dr. V. L. Harper, Chairman, Executive Committee, Fifth World Forestry Congress, c/oU. S. Forest Service, Washington 25, D. C.

L.A. Home Show Selects Temple Construction Gompony lo Build ltllodel Home

A prominent Southern California builder-Hugh Temple of Tarzana-has been selected to construct the first full scale model home to be displayed at the 17th annual Los Angeles llome Show at the Sports Arena.

This was announced today by W. Floyd Lovelace, Dept. of Water and Power executive and president of the Home Show which will run June 2l through July 1.

The particular home designated was "The Winterset," a Gold Medallion model designed by L. C. Major of Downey. Temple, president of the Young Home Builders Council and a member of the board of directors of the lfome Builders Association of Los Angeles, Orange and Ventura counties, heads 'Iemple Construction Co. A current project of his company is Devonshire Northridge, an B2-home community in West San Fernando Valley.

The "Winterset," is a 3-bedroom, two bath, convertible den home of 1350 square feet with an English Cottage exterior. Price range of the home is $19,950 to $21,900. Construction, adjacent to the Sports Arena, is expected to begin Monday, April23.

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The wholesolers give keen concentrction to the ponel discussion on'The Function of rhe Wholesoler in Relqfion io the Boy Areq lumber Markei." Top row, lcft: Hipshmon up front, Ben Wqrd of Word & Knopp, los Angeles wholesoler Sterling Wolfe and Hobbs Wcll's Bill Johnson. Top right: Dove Mockin, Hollinqn l/lockin; Chorlie Wilson, Woodside Lumber; Lionel Stott, Foirhursr; cnd Elmor Brock, fW&J, poy close ottention to ponelists.

Middle row, left: Jim Knox cnd TW&J's Nework plont moncger Merl Tonner. lliddlc row, upper right: Al Hipshmon of M, S. Cowen, Jim Henderson of Weslern Pine Supply, ond Mike Fox, qn eostern cu3tomor qnd friend of Dcve

Ostin, Sccromento moulding operqior (for righr). illiddle row. lower right: CRA's Chuck Dickenson; Wendell Pqquette, Sowmill Soles; Seruice Lumber's Bob Slrohle; ond Fronk Bush, E. S. Brush & Sons.

Bottom row, lefi: Hugh Pessner (for righr), Wesr Cocst Timber Producfs, inroduces Jsck Pfeiffer (sronding) who presonted his views of the industry from o mcncgement consuhqnt's vqntoge poinl. Other ponelists included Mike Coonon, Chorlie Whire ond Cloverdqle msnufqclurer Glifi Srnoor. Bolfom right: WendlingNofhon's Goy Brodt. Don Andrews of NIMA ond Roger Mockin of Hqllinan Mockin,

Wholesalers' Role Discussed

By

San Francisco Lumbermen

San Francisco Hoo-Hoo Club t held an outstanding evening meeting at the Leopard Cafe on February 27, featuring a panel discussion on "The Function of the Wholesaler in Relation to the Bay Area Lumber Market." Panelists included club 9 prexy Charlie White, White l,umber Co., representing the retailer; Mike Coonan, Hobbs Wall Lumber Co., representing the wholesaler; Clif Smoot, Molalla Forest Products Co., representing the manufacturer; and

Jack Pfeiffer, a local management consultant and autl.ror of several articles dealing with the problems facing the lumber industry, articles we have had the pleasure of publishing in recent issues of CLM. Moderator of the panel session was Hugh Pessner, past president of club 9 and owner of West Coast Timber Products.

The problems facing today's lumber wholesaler are numerous, and for t'hat reason u'e reprint the following

excellent program which was supplied to the nearly 50 wholesalers, retailers and trade association officials prisent at the meeting.

A. What Is The Wholesaler's Service to Manufacturer?

l. Credit-assumes credit risk.

2. }Jas marketing know-how for his sales territory. Specialist in distribution.

3. Because he handles sales for several suppliers, he can sell in his area at lower cos.t than if the manufacturer used a salaried salesman.

4. Allows smaller accounting force.

B. What Additional Services Do Manufacturers Want?

1. More sales promotion and merchandising effort.

2. More helpful "feed-back" of marketing information from the fie1d.

C. How Can Wholesalers Develop a Closer Relationship With Their Manufacturers' Marketing Efforts?

l. More thorough knowledge of mill capabilities, products, and the manufacturers' rnarketing program.

D. What Are Wholesaler's Services to Retailers?

l. Extends credit to buyer.

2. He has know-how about lumber species, its grades, uses, characteristics, etc.

3. Knowledge of mill sources-their manufacturing capabilities, their quality status, their standards of service, etc. (What is available and where?)

4. Wholesaler may anticipate retailers requirements.

5. Usually prompt delivery.

6. Usually guarantees quality.

7. Gives advise and assistance.

8. Retailers can concentrate buyirrg and thus receive better service.

E. What Improvements Do Retailers Want?

1. Better rnerchandising assistance?

2. Sales Training assistarrce?

F. Can Wholesalers Develop The Capability to Sell Specialty Products?

l. The sales promotion and merchandising techniques?

2. How cover their promotion costs?

3. Storage problem.

4. Sell manufacturer's by-products.

G. Why Are Wholesalers Bypassed?

l. Fewer small dealers and small manufacturers?

2. Lack of service?

3. Desire by larger manufacturer for closer control over Droducts.

Lom-Loc Pecky Cedclr Eqrns lts Keep At Owens-Porks Lumber Co.

Ou'ens-Parks Lumber Company, Los Angeles, is an excellent example of what an aggressive building materials dealer can do rvith a good lumber specialty. lnstead of pushing the panic button and stocking a wide assortment of metal do-dads, Ou'ens-Parks has Jtuck to the lumber business and find they can still make a profit at it. One item that's paying its u'ay at Owens-Parks is Lam-Loc Pecky' Cedar, manufactured by Ed Fountain Lumber Company.

^ According to Sandy McDonald, General Manager, of Owens-Parks, "Fountain's Pecky Cedar is a naturalJor us. It doesn't compete or take away from any previous business, it just adds frosting to the cake. Since the product can be tr-qed inside or out, Lam-Loc Pecky Cedai gives us two chances to make a sale. It's rather unique in that respect."

_ Sandy also said that Fountain has made the selling easier through an aggressive promotion program that includes architectural and decorator coverage, trade shows, publicity in natignal magazines, backgrounds for TV shows-, a good advertising campaign and well thought-out point of purchase materials. "We have many people rvho show up with the four-color brochure in their hand. It depicts several inte.resting applications of the product and has some good selling copy, obviously."

Delivery is important to Owens-Parks, too. Since specified lengths and widths are stocked in depth at Fountaln, two days maximum delivery is the rule rather than the excep- tion. To be able to rely on immediate availability, certainiy eliminates the headaches usually encountered when selling a specialty product.

4. Desire for economy by manufacturer whether real or imagined.

5. Wish to supplement inadequate wholesale coverage.

6. Quantity purchases.

H. Should the Wholesaler's Functional Trade Discount Be nated in Favor of Other Methods of Compensation?

(Comments: Possibly 2-3% on straight loads of easily items; 7-8/o on slow moving, or "problem tory" items?)

Elimimoving inven-

The officers and directors of club 9 are to be complimented on their selection of talent for the panel and the tackling of the knotty problems facing every wholesaler today. We would also like to make reference to lack Pfeiffer's analvsis of the tug of war between the sawmill and wholesaler ("The Manufacturer versus The Wholesaler-and Vice Versa") which appeared in two parts in the December 1, 1961 and January l, 1962 issues of CLM. Now a partner in the firm of Strong, Wishart & Holt of San Francisco, Pfeiffer has not only shown keen insight into the problems facing today's wholesaler, but he has come up with several sound and possible solutions to these problems. After all, we all know what the problems are. What we want are the solutions !

"The lumber industry needs more products like Lam-Loc Pecky Cedar. With similar well organized marketing plans, lumber can regain its position of importance in the building industry. It's the only way to compete with the free-wheeling promotion of the other non-lumber products now being sold through building materials dealers."

Some serious pondering of lhe proceedings wos evident ol thc Wholcaolers' Night stoged by Scn Froncisco Hoo-Hoo Club 9. From leh: CRA's Don Boll ond Borney Boles, Horbor lumber's Gene YounE ond Roy Tierney.

Joe Holl, Vice Presidcnt qnd Soles l/lcnogcr, Owcns-Po*r lumbcr Compony ol lefi, i: shown wirh Dic& lloyd, Id Fosntcln Lumber Co. during reccnt monfhly rales mreting qt Owens-Porkr, Lloyd presented fhe 1962 promotion progron ond rcviewed monufocturing cnd rpecifying techniqucr on Lom-loc Pecky Cedor ond Lom-loc limberr for roles, ofice ond ycrd personncl.

N-AWLA Men Meef in San Franctsco

A success{ul meeting of wholesalers and mill men was held at the St. Francis Hotel, San Francisco, on February 27, 1962, one day preceding the WPA annual session. Sponsored by the National-American \\' h o I e sal e Lumber Association, over 50 men participated in the all day meeting. Dennis Gilchrist, Pacific Fir Sales, San Marino, California, didi an excellent job as chairman of the meeting.

The first item discussed was terms of payment. Although there is some uniformity in terms to dealers, it was pointed out that, regardless of which ones were offered, it is most important

to strictly adhere to them after they have been set. Some wholesalers are successfully using a service charge of I/o per month on past due accounts, others are charging a straight 7/o interest, and have found that dealers generally understand that paying interest to wholesalers on past due accounts is no difierent than borrowing money from the bank.

Mace Tobin, current president of the National-American, explained how the Association is in the process of obtaining cost-of-doing business figures from wholesalers for tu'o purposes. (1) To be prepared for price controls if they

are ever put into effect, and (2) to factually sholv the cost of performing the wholesaler's functions. Because of its importance to wholesalers, Tobin urged all to support the Association's activities.

Mr. B. R. Garcia, NAWLA's newly appointed Traffic Consultant, was introdirced. Other subjects discussed during the day were functional discounts, prefabrication, and the use of manifests in each car to prevent misrepresentation of grade and tallies.

National-American's Annual Meeting will be held May 8th, 9th, and 10th, at the Edgervater Beach Hotel, Chicago, Illinois.

Wholesolers from Cclifornio gothered with othero from cll seclions of lhe country for Nstionql-Americon Wholesqle Lumber Associotion's Regionol Meeting ot the 5t. Frqncis Hotel on Februory 27,1962, Piclured in lhe front row obove qre directorc ond ofhcer of NAWIA, left to right, Director John J. Helm, Poillond; President Moce Tobin, Son Froncisco; 1,. J. Fitzpqtrick, lsr Vice-Presideni, Modison, Wis.,

Chos. E. Cloy, Jr.. 2nd Vice-President, lnglewood, Colif.; Direclor H' J. Kelly, Spokone, Wosh. ond Director Williom B' Johnson, Eugene. Ore. Members snd nln-members exomined problems focing wholesolerc todoy ond emphosized the imporionce of hoving o notional orgcnizotion ro sell rhe wholesoler's functions'

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Progress Paces Pine Meet

A revolution in the lumber industry -from marketing practices to grading and timber supply-was in evidence as the Western Pine Associaiton concluded its four-day annual meeting in San Francisco March 3.

Speakers before the group, largest of the nation's regional lumber trade organizations, pretty rvell established the meeting's mood.

Dr. Charles I. Mi Charles J. Miller, University of Washington marketing expert, urged more \Mestern Piners adopt the new "marketing conceot-orovide the risht concept-provide right oroducts and services at the rieht time, products right at the right place, packaged right, at the right price and at a profit."

Harmful Federal Policies

WPA Pres. J. B. Edens, Phoenix, Ariz., charged that federal timber supply policies were harming forest dependent communities throughout the West, and called for long term concepts for government timber sales, to help eliminate the "hand-to-mouth" existence of the forest economy.

And further progress in grade standardization was measured with the approval by Association directors of proposed universal grading rules, with some changes. These will not become effective until approved in final form by all parties concerned.

Added color was inserted into the meeting scene with full-scale presentation productions before the membership by the Association Promotion and Research Committees.

The trade promotion program, stressing specific products of the group's members, included a report on advertising and publicity activities during the past year, as rvell as revealing plans for the 1962 program glready underway. WPA promotion, as described by Committee Chairman

Monthly Lumber Focts

Harold J. Ford, San Francisco, coordinates the Association's 11-man field staff with space advertising and publicity placements. To back its merchandising activities during 1962, the Association board approved a budget of more than $920,000.

This included funds for the hiring of a Chicago market research firm, Seymour Kroll and Associates, to undertake market surveys to help expand sales and shape product development plans by the industry.

The Association research department unveiled a sophisticated electronic device created to automatically "see" and remove defects from lumber.

Using TV camera-like scanners and a complex electric "brain," it showed it could provide cut-to-length window lumber, clear of knots and other undesired charactet'istics. This was but one of many possible uses as described by H. B. McKean, research committee chairman from Lewiston, Idaho.

The production model ofa highspeed lumber strength testing machine, designed by the Association laboratory and readv for production bv TriState Machinery Co., Dallas, ie*a., was also on display.

Economic Stability Needed

The WPA directors decided to ask the forest service to imDrove economic stability of the hundr-eds of forestdeoendent communities in the West by having under contract at all times from three to five years of the allowable annual cut. Some areas subsist on as little as six-month advanced supply under present practices.

The directors voted to ask the forest service to abandon the controversial "quartile system" of timber appraisal

Douglas fir region sawmill production, orders and shipments for February have been reported by the West Coast Lumbermen's Association.

The weekly average of West Coast lumber production in February was 156,404,000 b.f. or 98.6% of the 1957-61 average. Orders averaged 154,503,000 b.f.; shipments 143,258,000 b.f.; revised weekly averages for January were production 134,259,0N b.f.;84.5% of the 1957-61 average; orders 749,129,000 b.f.; shipments 128,910,000 b.f.

Two months of the 1962 cumulative production 1,243,207,0N b.f.; two months ol 7961, 7,197,764,000 b.f.; two months of 1960, 1,416,865,000 b.f.

Orders for tu'o months of 1962 break dorvn as follows: Rail and Truck 968,039,000 b.f. ; Domestic Cargo 236,107,000 b.f.; Export 52,084,000 b.f.; Local 47,777,000 b.f.

initiated in 1961, earlier in the current period of industry depression. The system sets a price on timber not based on the current market price, but on a "crystal ball" price predicted for the time when the timber isto be cut. Current problems are accentuated because price tags have been based on a predicted market upturn which actually became a decline, forcing timber prices far out of perspective. The result has been growing industry pressure against the system, which lumbermen say contributes to their red ink statistics during a period when they are battling for survival.

The directors determined to point outto the government that forest service estimates of road costs required in timber sales are generally below those actually experienced, and will ask that this be corrected.

Other forestry actions included the voting of contributions to the various Keep Green organizations in the 12' state Western Pine Region, and the arvarding of a gavel-laminated of 10 species of the region-to past Forest Conservation Committee Chairman Kenneth R. Walker, Atherton, Calif.

J. B. Edens lvas re-elected president of the Association, rvith John S. Richards, Coeur d'Alene, Idaho, and K. R. Walker as vice presidents. R. H. Rehfeld. Phoenix. was renamed treasurer.

Convention speakers included Arthur Temple, president of the National Lumber Manufacturers Association, and C. A. Gillet, managing director of the American Forest Products Industries, fnc., Washington, D.C.

The next WPA annual meeting was scheduled for San Francisco February 27-\[.arch 2, 1963. The Association semi-annual meeting is to be held in Portland, September 11-74, 1962.

Alling Reports on Terrible Tweniy

The 429th Terrible Twenty tournament rvas held at Hacienda Golf Club on Friday, February 23,1962, with Cliff Simpson making the arrangements. The course was soft but playable and the sky dry but threatening all afternoon. Dicli Maxwell and Cliff Simpson had net 70's but penalties gave the low net prize to Simpson, 78-6-72. In the high bracket Syd Alling and Vern Huck tied at 74's net and will play it off next month at Annandale. In the match play we have reached the semi-finals: Bauer vs Rekers, Maule vs King in the low bracket; Alling vs Field, Oliver vs Huck in the high bracket.

At our dinner meeting, Bauer distributed the beautiful new prizes brought by the new prize committee (Barter and Simpson). These should be popular rvith the distaff sidesilver hollow-ware, such as vegetable dishes and casseroles, engraved and all.

b.f.

The industry's unfilled order file stood at 557,052,000 b.f. at the end of February, lumber inventory at

The next tournament u'as held at Annandale. Details later.

with froaereTg=Fg&g'

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\^/RITE FOR CATALOG SHEET NO.4OOg

Hoo- Hoo Club 39 Lighfs Birthday Candles

Oakland Hoo-Hoo Club 39 staged its 37th Annual Rirthday Party on Wednesday, February 21, at the Claremont Hotel in Berkeley, and although there were a few familiar faces missing, the rest of the cast was great and the show a hit. Mulford Lumber's Bob Bieleck chairmanned the active afiair which held forth a little something for everyone -including a Twist Contest (handily won by Lew Godard) ' Although attendance rvas ofi somewhat from previo-us years, nearly 100 lumberrnen and their gals turned out for the fracas which u'as held in the Claremont's newly

decorated Empire Room. Official starting time was 7:39 p.m., cocktails followed by an excellent steak dinner and dancing to Deuton's "Bay Swingers" stretching the clock to 2:N a.m. & btr.

Besides chairman Bieleck, other backs deserving of a pat include those of John Lowe, California Pacific Sales Corp.; Oakland wholesaleman Earle Bender; TW&J's Dick Craft, Castro Valley dealer Ralph Boshion; Oakland wholesaler Jim Hendrick; Vic Roth of Triangle Lumber; Hobbs Wall's Bill Johnson; Jim Doherty, El Cerrito T.umber; Jack Koepl, Peerless Lumber; Bruce and Tom Jacobsen, Sun Valley Lumber Co., Lafayette.

Th6 next big production on Oakland's slate of activities will be the club's Annual Reveille, May 18 the date, and the Castlern'ood Country Club the place. See you there !

Johnson. Middle: Hill I'umbe/s Rclph ond Por Hill, Ann nnd Poul Word of Arcoto Redwood. Righl: Bufi Coonon wilh hubby's new Porlner' Eill Johnson qnd wife Polti. Middle, Lefi: llleqnwhile, bock ql the mohogony, wholesolerc Eorte Bender ond Fred Poyne enioy q book. Secondr Bqck to the heolth food stcnd ogoin we find Bricn qnd l/irc. Bonnington plocing their orders.

L. A. Home Show Opens Sqle of Spoce to Exhibirors

Completion of the floor plan for the 17th Annual Los Angeles Home Show at the Sports Arena has been announced by William Satterwhite, assistant manag'er, thus launching the sale of space to manufactu:'ers and exhibitors for the 1962 show which will be held June 21 through July 1.

Satterwhite, in charge of sales, predicted an increase this year "in the neighborhood of 1l percent" over the highest previous allotment of space. Satterwhite predicated his .estimate on advance reservations from' manufacturers throughout the nation.

Space can be purchased by contacting Satterwhite at

Lu Greens, Mrs.

prexy Fronk

ond his bride worming up for o big nite oheod. Itliddle: And here we hove c couple of pcst presidenfs

offices of the Home Show, 6399 Wilshire Blvd., Los Angeles 48, OL 3-8624 or OI- 3-8610.

IHPA Welcomes Vqnpori Inlernqtionql, Inc. trs Member

The Imported Hardrvood Plywood Association r,t'elcomed Vanport International, Inc., World Trade Center, San Francisco, into its growing membership last month. Vancouver Plywood Company, Vancouver, Washington, has closed out its plywood import activities and as a subsidiary corporation, on January 8, opened its ner,vly formed corporation in the World Trade Center, Vanport International, f nc., with John Vanguard as executive vicepresident.

fhe annuol Bi*hdoy pqrry of Hoo-Hoo Club 39, Ooklond, wos a lively ofroir, os teslified by the mony pqrly-goers here pictured. Upper, Left; Ar this toble we hqve Pot Avito, choirmon Bob (wotch rhe birdie) Bieleck, Mrs. Bieleck, Milt ond Helen Cook ond Bill

Third: Halen ond Milr Cook (Eostshore Mill & tumber) ond G & G's Joe Pepefone. Righr: Hunt-Dovell's Dqve Michel ond wife with Beover Lumber's Chuck Willioms. Lower, Lefl: The

Pepelone ond Club 39

Timmers

of note in the form of lew (the Twister) Godord ond Woisonvilll deqler Eorle Johnson enioying c ioke with their wives. Right: And look who's living ir up in this corner! Vic Rorh of Triongle lumbar receives spe' ciol ottenlion from wife Morie, Mrs. Jim McClintock ond Virginio McClintock.

..TEA FOR TWO'. .

But We Like It Alone

It's not that we don't like people, it's iust that we insist on being independent. After 45 years of dealing independently, we find that our freedom in bringing you only the top available materials for your particular job is essential to the success and happiness of both of us. This doesn't mean that we're not proud of our long association with the top suppliers and best mill sources serving Southern California. But our freedom from normal pressures allows us to buy and sell as we judge best. And then we can recommend to you the material that our long experience tells us will fit your particular needs. So you fill that other chair, and rve'll serve you some of our FAST SERVICE ON:

The best in softwood and hardwood Plgwood Formica \[onkegpod Plgwood and Masonite Brand, Hardboanl.

955 South Alameda Street Los Angeles, California MAdison 7-0057

Mrunnn oF NATroNAr, Pr-ywoop Drsrnrnurons AssocIATroN

Canadian lmports and the Northwest Lumber lndusfry

Canadian sawmills have pushed their share of the United States market for softwood lumber to 12 percent or close toit-and they are entirely capable of boosting this to 18 or 20 percent within 15 years.

British Columbia alone has the potential for shipping more than four billion board feet of lumber a year into this country, compared toits three billion feet which is proving troublesome today.

Canadian reports and planning show that lurnber exports to America are a long-term venture, with growth as a major goal, declares the West Coast Lumbermen's Association. Temporary measures to offset cost advantages enjoyed by the northland producers would not be adequate, in the opinion of WCLA officials.

Competition's Rapid Rise

Competition of Canadian lumber is nothing new. Its rapid rise from around 6f percent of the U.S. market ten years ago to nearly 12 percent, while total rrsage of softwood lumber has not risen, is the spark behind the industry's demand for governmental remedies.

tr{ost disturbing to Northwest proclucers has been the success of B.C. coastal mills in the Atlantic Coast market. For the first time, they forged ahead of Oregon and Washington in 1961, and by last November were selling nearly tu'ice as much lumber on the east coast as were the two states.

Up to a few years ago, West Coast mills sold a billion feet a year in that market; sales last year sagged by more than one-fourth. B.C.'s gains result mostly from an estimated $7 to $12 advantage per thousand board feet on \4,ater shipments.

Southern Colifornio Gonvention Will Honor Pioneers

The Pioneers of the Lumber Industry will be honored at a breakfast meeting, Wednesday, May 9, during the 45th Annual Convention and Trade Show of the Lumber Association of Southern California.

Place will be the Lafavette Hotel. Long Beach, scene of the- convention.

To qualify for this honor, the person must have been continuously engaged in some segment of the lumber and allied products industries for at least 40 years. He may or may not be retired, but he must have spent some of his qualifying time wbrking in Southern California.

Each Pioneer and his wife will be formallv introduced at the breakfast. where ?ioneer Lumbermen's Certificates will be oresented.

U.S. lumber going by water to any U.S. port must move in American ships, undei terrns of the Jones Act, and charges are that much higher than in foreign bottoms.

But as disturbing as British Columbia's gains are on the Atlantic Coast, the larger long-term threat to U.S. sawmills lies in that province's vast forests of the interior.

Its coastal and interior mills now are cutting about the same volume of lunrber, each around 2.2 billion feet a year. But the potential in the interior is a tremendous 11.7 billion feet a year, compared to six billion for the B.C. coast. The interior can produce more than the entire present lumber output of Oregon and Washington.

Closest market for the fast-growing industry in interior B.C. is the vast hinterland of the United States. Water shipping is not available to this huge new foreign source of lumber. A11 of the interior's output moves by rail.

B.C.'s world markets have declined recently, particularly in Europe and Great Britain, where lower-priced Russian lumber has made huge inroads. But even a revival of the Drovince's overseas trade may not bring any material relief from the huge flow of lumber which Interior B.C. will be ready and willing to export southward.

Cost advantages enjoyed by British Columbia producers have been explored many times since their exports started to hurt U.S. mills several years ago. These advantages over West Coast producers include lorver stumpage and wage costs, as well as sharply lower shipping costs and recently a profitable devaluation of the Canadian dollar.

Stumpage costs in the coastal area run to just about one-half those in western Oregon and Washington. The

R. Hogon Millwork Tqkes Over Old Albony Mill & Lumber Plont

Bob Hogan established a new Hogan enterprise, R. Hogan l\4illwork Co., a detail millwork and pre-hung door operation, in Richmond, California, on March 1. The new plant is located on the premises of the old Albany Mill & Ltrmber ooeration. 5620 Central Avenue, Richmond.

From the Hoo-Hoo-Ette No.8 Gropevine

Hoo-Hoo-Ette ClubNo.8, San Francisco, reports an active year beginning witha queen candidate at Forest Products' Day, State Fair in Sacramento, September 19, a cosmetic demonstration by the Dorothy Daley Charrn and Modeling School, work for pet charity "The Friendship Pro-

disparity is not as great between the B.C. interior and the western Pine region in the states, but there too the provincial regime keeps prices in line with economic conditions. Government owns all but 11 percent of the coastal timber and all but a mere 2.7 petcent in the interior.

Average Price Comparisons

Here are comparisons of average prices compiled for 1960 by species north and south of the border, the first figure being for British Columbia:

Coastal, Douglas fir, $15.10 versus $32.04: western hemlock, $5.58 versus $10.52 ; cedar, $5.20 versus $1 1.59 ; spruce, $5.67 versus $13.35. All species averaged $7.30 versus $22.13.

Interior, larch, $3.56 versus $7.19; spruce, $4.78 versus $6.54; all species, $5.27 versus $7.49.

Lower r,r'age rates are another oftcited factor in western Canada's lower lumber costs. Average hourly earnings in sawmills stacked up this waY in 1960, latest available comparison:

Ilritish Columbia coast, $2.15 versus $2.49 on the West Coast. Interior B.C., $2,00 versus $2.38 in the western pine reglon,

If production of 1,000 board feet of lurnber requires 12 man-hours in woods and sawmill, then the Canadians hold an advantage of as much as $4.20 per 1,000 feet on wages.

Lower stumpage and wage rates give British Columbia producers in both coastal and interior regions a strong advantage. Shipping costs also favor the Canadians currently. Their tremendous reserves of sawtimber, combined with favorable costs, threaten to make them a growing factor in the LT.S. lumber market, rather than a diminishing one.

gram," Sonoma State Hospital, the opening of an employment agency for members of the club and a cocktail party.

And they still find time every 3rd Thursday for meetings. Chez Yvonne welcomeh the entouiage January 25 when they presented Connie Redd, 3rd vice-president with a bon voyage present for het 2 month tripto Europe and Bonnie Snider, now Mrs. Wm. S. Carpenter a beautiful pink linen luncheon cloth set wedding present.

Leading this active group of HooHoo-Ettes is president Ruth Glenn; Mary Robinson, 1st vice-president; Amy Harrington, 2nd vice-president; Connie Reed, 3rd vice-president; secretary, Nancy Dugan; Marna Popovich, treasurer ; Pat Fraser, initiation; Bonnie Carpenter, publicity and Eliee Lewis, membership.

G0TORjC(|DED U ilITIIID $ililP TtlADS

Standardized steel-strapped DFPA plywood sheathing unit loads contain the following number of panels. The average unit is 30" tall, weighs 2,900 lbs.

Many manufacturers of DFPA-trademarked plywood norr/ offer another service to help increase your profits through lower handling costs and faster turnover. Besides reducing laboiand space costs, standardized plywood unit loads mean quicker,.damage-free orders, easy inventory, systemized storage and elimination of pilferage. Colorcoding simplifies identification, minimizes confusion between Exterior and Interior sheathing. Exterior unit loads are edge-stained red, Interior green. Ask your supplier to include DFPA plywood unit loads in your next order.

D0ucl,rs fln plnt00D [ss0cnT|0il/T[c0m 2, msiltilGTotl

ErrEnron, uxtT torDs Aig EDGE€TAIilEO NEO

Owens-Parks Lumber Reveals New Executives

Orvens-Parks Lumber Company announced the following changes in executive officers as result of their board of directors meeting, March 6, 1962. C. R. Melin is chairman of the board (executive officer), S. G. McDonald, president (general manager), J. B. "Joe" Hall, Jr., vice president (sales manager), Ralph D. Hill, secretary (credit manager) and John Stobbe, treasurer (comptroller & office managerJ.

President S. G. "Sandy" McDonald, born in Kirriemiur, Scotland, can recall 44 years in the lumber business --40 with Owens Parks. Starting his

Rotarv Club. Al Malaikah Shrine and on the board of directors of the Vernon Chamber of Commerce.

Native Angelino, J. B. "Joe" Hall, Jr. joined forces with Owens-Parks in 1933 in their hardwood department, unloading cars and stick pileing green hardwood lumber for air drying-he was also hardwood order and tallyman and part time counter sales.

Two years later Joe was in sales, calling on furniture manufacturers, cabinet shops and industrial users and in 1948, sales manager.

He has served on various committees of the Southern California Chapter, Associated General Contractors, and the Los Angeles Chapter, Building Contractors Association and is now serving on the grade rules committee of Lumber Association of Southern California, and is an active member of Hoo-Hoo.

Sectetary and credit manager, Ralph }jill, 46, has been with the firm in various administrative capacities since 1946. A background in the Union Bank, National Lead Companv. United States Army and as president-of the Building Material Dealers Credit Association makes him well qualified for this position.

John Slobbe, fteosuret ond recrelory Rqlph Hill' approximately 9l acres of ground. Their main source of supply is the Rainier Manufacturing Company located on the Columbia River, Rainier, Oregon.

Hoo-Hoo-Eile No. I Meets

The Tahitian Village in DowneY, California welcomed an entourage ot I{oo-Hoo-Ettes from Club #1, Monday, March 12, at 6:29 lor their monthly meeting.

President Peggy l\Iottola reports the meeting was open to introduce anY perspective members to the group in time for the May Concat.

Prc:ident McDonold with vice president Joe Hall. lumber career in 1918 with the Hamrnond Lumber Company, he came to Owens-Parks in 1922 as lumber estimator and was advanced to assistant sales manager in 1927, sales manager 1928, and. was vice president, assistant manager in,I946 until his present 1952 top promotlon.

U-e ls past president of the Lumber Associatibn of Southern California, on the executive board and also board of directors. a member of the Vernon

Selected by Owens-Parks to be its treasurer, comptroller and offrce manager, John F. Stobbe, 35, traces his background through the middle west, the Grand Island Business College and the U.S. Navy in two wars. He was formerly the firm's salesman in sash and doors and also worked extensively in accounting.

An active assistant secretary in the l-realth and welfare program of the Lumber Association of Southern California, John also finds time to work in the Vernon Kiwanis Club as director.

Owens-Parks is considered one of the volume yards in Southern California operating a retail yard at 2100 E. 38th Street. Vernon, California on

After concluding the business of the day the girls were allotted time to brorvse thiough the shops surrounding the restaurant.

Kirk lumber & Building Mqteriqls lo New Loccrtion

Toe Kirk. owner of Kirk Lumber & nuitding Materials Company, 800 W. Main Street, Santa Maria, has announced that he will move his operation to South Blosser Road in Santa \{aria around May or June of this year. The larger new location will feature a loading dock as rvell as allnew buildings, fixtures and greatly expanded showroom facilities and inventorles.

The Owens-porks Lumber Compony,s recenrly instofed top executive line up. Left: S. G. McDonotd, chcirmon of the bocrd. Noxt: J' B. "Joe" Holl. Jr., vice presidenl'

Next: Ralph D. Hill, secretory, Righr: John srobbe, lr€sutet.

Now more than ever . .

Your Dependable Source of Supply

P(II{DER{ISA PII{E . SUGAR PINE . TTHITE FIR

D(IUGLAS FIR . CAIIF(IRI{IA I]{CEilSE CEDAR

With vqst foresl resources, modern plont & fociliries, men wilh yeors of lumber experience ond now os o port of the outslonding pulp ond poper orgonizoiion Kimberly-Clork, we con supply you fhe lumber you wont when you wont it.

'7here's nothing in rhe woild like wood' Jor

Home Construclion ' Interior Trim Ponels . Box Shook qnd

,Consumer Products from Wood Fiber

NDERSON, CAIIFORNI

Menbers:

Weslern Pine Asrociofion

Wesl Coosl lurnber Asociofion

Ponderoso Pine Woodwork

Nolionol Wood Promolian Progrom

vI}T RJTIT OR TRUCK .& TRAII.ER SHIPMENTS

Old-Growth Bond-sown REDWOOD from Boiock Lumber Co., Monchester

Old-Growlh DOUGTAS FIR from Spocek Bros. Lumber Co., Monchester

Precision-trimmed STUDSDouglos Fir . White Fir . Redwood

REDWOOD AIR-DRIED And KILN-DRIED

REDWOOD POSTS ond FENCING

Specializing in Mixed Shipmenfs of Douglas Fir & Redwood

ukiah ofice: Production & Home Clfice:

Area: Arcata Ofice: 6AR1ON WARD Fred HOLllES/Carl FORCE/Jim BUCKNER HOmesreod O P.o. Box 987

UK 57

Lumber Entrepreneur Announces New Firm

Prominent urest coast lumber executive, Carl Poyner, disclosed last month that he and a group of associates had established the llueneme Handling Co., Port Hueneme, California. The new cor,npany, which will offer the southland lumber industry a complete wharfinger service, is located at dock number 1 at the coastal Ventura County shipping and receiving facility.

"Hueneme Handling Company 'vvill service the lumber comoanies in Santa Barbara, Ventura. Kern, Los Angeles, Riverside, San Bernardino, Imperial and Sqtr Diego counties carloading and storage service, Poyner revealed.

"The new concern will specialize in the efficient handling of lumber, plywood and forest products only within its trade area," he concluded.

Responsible for the success of the llew venture are a group of well-seasonecl lumber people-headed by Carl Poyner, owner-president, they include: Bob Pallor.v, sales; John Tranberg, procurement and purchasing; Hoyt Bishop, auditor and Lynne Isgar, girl friday.

His more than 26 years in the business have gained for Carl Poyner a lvicle variety of experience in all aspects of the lumber industry. He has

CARI

been associated with sales, purchasing and shipping and in the executive capacity, president of the Wholesale Forest Products Company for the past four years.

Now head man for the two lumberitg enterprises, Wholesale Forest Products and the new Hueneme IIandling Company, Povner plans, nevertheless, to continue his many social and civic activities of which he is rvell-known, including Hoo-Hoo International Lrrmber Fraternity.

Quite proud of his three years in "Seabees," WW II, Poyner saw action rvith five brothers.

Bob Pallow, although a relative novice in the lumbering game compared to Poyner, 5 years, greets the future of Hueneme Handling with great gusto. He will be in charge of sales.

A veteran of the war, Pallow is also ex-F-BI, Clay Brown and Company and 3 years Wholesale Forest Products Company.

John Tranberg, traces his background to 1938 when he on the green and planer chain a dogger on the mill carriage

Procurement and Purchasing agent, Iumber

worked and as for the

Trans-Pacific Lumber Company.

Seventeen years later after a stint rvith Uncle Sam, the Sutherlin Timber Products Company, Gardiner Lumber Company andthe Siuslaw Forest Products Company, he became yard and shipping foreman and assistant sales manager for the Ntt. Baldy Lumber Company. In January l, 1962, he joined forces with Hueneme Handling.

Auditor, Hoyt Bishop claims a direct line to Dixie by virtue of his university, Emory, located in Georgia.

FIe traversed the globe, compliments of the US Navy, taught governmental accounting in Arizona for one year, obtained his CPA here in California and worked for the Union Bank until he became associated with Hueneme Handling Company as auditor.

Lynne Isgar, girl f riday, for the trio, has spent many vears in the timber country, living in a logging camp.

She attended high school at Lennox High, class of 1960, has been lvorking q'ith the firm 6 months and likes it very much.

Port llueneme with its heavy ship- ment of lumber and anticiPated grovvth is an ideal site for the new enterprise-and with a team like this -the future looks great !

How to Right rhe Antioch

The tugboat Antioch, after hitting foul weather on her intended trip to Los Angeles and San Diego, trudged slowly into San Francisco, February 16, with part of the two million board feet of lumber she was towing about to slide into the water.

Skipper George Ducich attributed the mirage and its 35-degree list to a storm which hit the barge almost immediately after leaving Coos B^y, Oregon.

The tug and its battered load was tied uoat the Oakland Dock and Wareh-ouse Company. The tug's owners, the Oregon Coast Towing Company, said the barge was the property of the Puget Sound Tug and Barge Co.

The new Hueneme Hondling Compony feom reody for oction ore from Top: Left: Bob Pcllow, soles. Nexf: John Tronberg, proculemenl ond purchosing ogent. Right: Hoyl Bishop,.oudilor. Botlom lefl: lynne lsgor, girl fridoy. Righr: Bob Pcllow, John Tranberg ond Cqrl Poyne], lho nucleus of the new orgonizotion,

POYNER

Have Been Sold For 0Yer 40 Years

By The Same Reliable Company?

Have Protected California Homes For 40 or More Years, And Still Do?

You tell us

The Shingle and Shake sizes

You ileed and we will fill your order to Perfection

We can load Red Cedar Bevel Siding and Cedar Lumber in Mixed Cars with Shingle and Shake ltems Srroighr

The Pictures Tell The Story

Shown here crre som e ol the 85 persons who qttendedtheJirst qnnval dinner-dsnce of the Sqn Fernondo Volley Hoo-Hoo Club No. 2O9, held February 23 at Knollwood Country Club. Bill Bright of Yo,n Nuys is Sncrrk oJ this up-and-coming club which mqde ifs oppeqrsnce fess fhcln d yeo,r qgo.

Everyone hod o greol time qt the Son Fernando Volley Hoo-Hoo Dinner Donce, os evidenced by these photos. Top row, left: seen ot the heod rcble, Hcruey Koll, Snork of the Universa. ond Mrs. Koll; Bill Erighr, Snork of Son Fernando Valley Club No. 209, ond Mrs. Bright; Joe Pelrosh ond Anne lAurrcy. ltliddle: Mr. ond l/lrs, Fred Robbins, Tcrtcr, Webster ond Johnson. Lancasler yord, enioyed o fre dinner on the hous-lhey were celebrofing their 27rh wedding cnniversory. Righr: Mrc. Coci ond husbcnd. Norm, George Pike Lumber Co.

Middle row, left: Dick Poge of Conogo Redwood Compony seems lo be getting c lot of feminine otiention ot this rqble, l/liddle: lyle Brewsler, Hobbs Wqll Lumber Co.. coll*ting o fin from Ed Dursteller, Sierro lumber. while Mrs. Dursteller

Ooklond Hoo-HooCombine Golf

qnd Dinner crt Annuql R.eveille

Oaklancl Hoo-Hoo Club 39 vi'ill holcl its 30th Annual Reveille at the Castlervood Country Club on Friday, N{ay 18, 1962. Cocktails at 6:09 p.m. and dirrner at 8:09 p.m. ( ?). The golf tournament u'ill be played on the lorver cL-rurse at Castlewood, with tee-offs beginning at 9:39 a.m. Once again, Dubs, Ltd., will hold its regular May tourney in conjunction with the Reveille. Please note that this year's golf ar-rd dinner are at the same club, so non-golfers and golfers alike are cordially invited to come out early and enjoy a complete day and everring of fun and good fellowship.

Castlewood Country Club is located orr the old Hearst

looks on, Righl: Mr. ond Mrs, Robert Sforkey. Georgic-Pccific Corp., Virg Oliver, G-P exec, ond Mr. ond Mrs. Jerry Knighr of Son Fernando Lumber Co.

Bollom row, left: o generol view of the la:ge crows. Middle, from left; Joe Petrosh. 9nork of Los Angeles Hoo-Hoo No. 2; Anne Murroy, founder of Hoo-HooEtfe3; Tom Homme; ond Mr. ond Mrs. fed PetersoeTed is 3ecrelary of the Son Fernondo Volley club. Righl: Mr. qnd Mrs. Joe De Loposo, Wogon Wheel Lumber Compony of Oxnord. focing the cqnerq-Joe is the Volley club's lreosurer. Our thonks to Jim Deon for

Ranch .ivhich straddles highway 21 just 5 miles soutli of highway 50 from the Dublic-Sunol turnoff.

The cast of characters ? Well, the lead part of this year's show will be played by Bill Johnson, general chairman of the affair. C)thers in the cast include: liaison chairman, Milt Cook; banquet, Vic Roth ; entertainment, Bob Bieleck (and Bella Nfarcum) ; finance, Ralph Boshion; golf, Jack Crane and Bob l\{acfie ; programs, Jim Doherty; publicity, Bruce Jacobsen; reception, Jim Hendrick; room reservations, Jack I{oepf ; and tickets, Dick Kraft.

Tickets rvill be available from any of the committeemen commencing April 15, and an ample number of rooms are available at the club for the traveler who is too weary to follow the rvhite line(s) home.

toking lhese piclures; Jim i3 the husbond of Donnc Deon, who is qssociqted with forter, Webster ond Johnson in Van Nuys, and who is clso president of rhe Volley Hoo-Hoo-Etfes.

P.O. BOX 665

REDWOOD R,AIt

Henry M. Hink

I lO7 Merchonts Exchqnge Bldg. 5sn Froncisco, Cqlifornio

Phone: YUkon 6-5421

SATES OFFICE: 928 H Street VAndyke 2-O3l I TWX: ARC 17

AR.CATA, CAIIF.

GIUATITY BAND SAWN TUMBER

DEPENDABTE SERVICE

TRUCK & TRAItER, MILLS and PTANING TIItt Smith River, Ccliforniq

DOUGTAS FIR CARGO

Fqr West Fir Sqles Co. 336 N. Centrol Ave. Glendole 3, Colif.

Phone: CHopmon 5-3131

CERTIFIED-ryg

illoDERN SAWtiltts TO SERVE YOU plus }IODERN IIIGII:3PEED PLANTNG MtTtS

OW

TREE REDWOOD COMPANY

Exclusive Representotives for HOttOW TREE TUMBER COMPANY Mills qt : UKIAH, ANNAPOLIS qnd GUAIALA, CAIIFORNIA

SALES: P.0. Box 178-Ukiah, Galif. - Ht:l,r::'.,ffi1,'::-"#l'X :::y":::

H0mestead 2.3g21 IWX: Ukiah gl t 5rjH.'fllT-.ff hqv'hr fociri'

by John R.eno Polco Redwood

Trouble-Free Siding

The lumber dealer vvho gets the reputation of selling trouble-free rvood siding is going to get his share of the builders' business-even if his price is a little higher.

Trouble-free siding begins with a range of moisture content of 9 to 14 percent for all patterns of house siding in most parts of the United States and in Canada. Nails should be hot dipped galvanized, aluminum or stainless steel.

Bevel Siding

To avoid such troubles as grain loosening, slivering, splintering, shrinking, rvarping, etc., all bevel siding shoul-d be _vertical grain only. Figure 1 illustrates vertical grain and gives reasons for its superiority.

, llalf of the pieces of flat grain or mixed grain bevel siding are likely trouble-makers. Figure 2 illuitrates flat grain and gives the reasons for this.

The use o{ rough textured sawn faces for siding is becoming widespread. Even when this is done, the vertical grain is best because it will lie flatter. llowever, when sawn face of flat grain bevel siding is turned out, equally good results will be had from the "bark" face and th-e "heart" face.

Place nails in thick butt so that thev iust miss or nick the thin edge of piece underneath.

Drop SidingRustic Siding

Although vertical grain is best in any of the siding patterns ma.de out of one-inch boards, flat grain is also very good if made right

to be turned to the outside, equally good results rvill be had from the "bark" face and th-e "heart" face.

Board and Batt and Board and Board

Again vertical grain boards are best because they will lie flatter, but also again flat grain boards are fine if placed correctly. Smooth surfaced flat grain boards should be put on the wall r,vith the "bark" face to the outside. When rough textured sawn face flat grain boards are used, equally good results vvill be had from the "bark" face ancl the "heart" face when placed to the weather.

Do not place the nails on extreme edges of boards, as this. could cause splitting due to holding the siding too tight against shrinking and swelling.

Keep all sicling dry in storage and at building site.

Recommend that backs and ends of all siding be gen- erously coated with a good water-repellent preservative such as every lumber dealer should, and probably does, have in stock-unless the siding has been dipped in such a solution previously.

Following these feu' simple recommendations can mean the difference between perfectly satisfactory sicling that makes friends and customers as opposed to troublesome, expensive complaints.

(Paints and natural finishes will be discussecl in another issue.)

l. One point fcce (the bork fqce) thot is good becouse very seldom do we get grcin loosening ond lifiing on this foce.

2. One point foce (the heort face) thoi ond lifting, beccuse in ony kind of grcin pulls loose ond lifir.

l. No trouble,

2.

3.

4.

The important requirement for 1-inch flat grain or mixed grain siding is that the pattern face or paint face be run on the "bark" face. See Figure 3. This means that the troublesome "heart" face will be turned to the back against the wall. As in bevel siding, when the pattern permits the sawn face of flat grain l-inch siding patterns

mony Gcuse trouble with grcin loosening wood it is the heort foce on which the

3. Borh faces thqt do not toke ond hold poinf cnywhere neor cs well os verticol groin.

4, likelihood of cudqce checking occurring on bolh foces.

5. likelihood of cupping or worping.

Figure IVerticol GroinTwo Good Pieces With verticol grcin:

Both foces of borh pieccs qre free from groin loorening ond lifiing tendencies.

Both pieces stoy fiof ond tmooth,

Bolh pieces toke ond hold poinr ond noturcl ftnishes best.

Figure2-FlolGrqin

Deko Stone Panel I

0r cOMrN0 DYTNTS

APRIt

IHPA-April 4. Monthly luncheon, Commercial Club, San Francisco.

Lumber Merchants Association of Northern California-April 8-10. Annual convention at Ahwahnee Hotel, Yosemite National Park. Jack Pomeroy, Executive vice president, 1255 Post St., Room 9ll, San Francisco, California.

San Francisco Hoo-Hoo-Ette Club 3-April 10. Dinner meeting, Torino's Restaurant, San Francisco.

San Francisco, Santa Clara Valley and Oakland IIoo-Hoo ClubsApril 13. Baseball Nite at Candlestick Park, location of joint dinner preceding game to be announced.

San Joaquin Hoo-Hoo Club 3l-April 13. Concat, "Fisherman's Wharf Dinner and Casino Nite", 509 Clubhouse, Fresno.

Salt River Valley Hoo-Hoo Club No. 72-April 17. Golf tournament, l1:59 a.m., Scottsdale Country Club. Dinner and program.

Dubs, Ltd.-Apil 20. Monthly tournament, Silvemdo Country Club, Napa.

Los Angeles Hoo-Hoo Club f 2-April 20. Lakewood Country Club. Golf and Guest Night.

MANUFACTURED & OF INORGANIC /VIATER'ATS F'BERGTASS

APPEARANCE DEFIES COMPARISON

IovY cosl HIGH PROFITS

AUTHORIZED DEKO

STONE PANEL DEATERS

Plecse inquire obout Wholesole Dirtributorrhips srill ovoiloble.

I WOULD LIKE TO BE AN AUTHORIZED DEATER FOR DEKO STONE PANELS

FIRM NAME.

ADDRESSBUYER---

Peninsula I{oo-Hoo Club 1(X) and Redwood Empire Hoo-Hoo Club 65-April 27. Ioint dinner meeting at Dick's in Fairfield, California.

National Building M aterial Distributors Association-Aptil 29 -May 2' Spring Convention, St. Francis Hotel, San Francisco.

ru\Y

Arizona Retail Lumber & Builders Supply Association-May 3-5. Annual convention at the Superstition Ho in Apache Junction. G. R. Michaels, Association secretary-manager, 4740 N. Central Avenue, Phoenix 12.

Humboldt Hoo-Hoo Club 63-May 4. Second annual Humboldt Bay Cruise Georgia-Pacific Cookhouse Loggers Dinner at Samoa. Leave 5:59 p.m. Coggeshall Launch & Towboat Company dock at foot of "F" Street, Eureka, and arrive at Samoa at 6:59 p.m. Free cocktails while cruising. Big feed and fun time in Samoa. Chairman: Bud Peterson, Georgia-Pacific Corporation, Samoa.

National Lumber Manufacturers Association-May 7-10. Board oi Directors and Committees, Spring meeting. Beverly Hilton Hotel, Beverly Hills, Calif.

National-American Who,lesale Lumber Association-May 8-10. Annual meeting, Edgewater Beach Hotel, Chicago.

rdmerican Hardboard Association-May 8-10. Semi-annual meeting, Hotel Benson, Portland, Oregon. Donald Linville, executive secretary, 205 West Wacker Drive, Chicago.

Lumber Association of Southern California-45th Annual Meeting and Trade Show-May 8-9-10. Lafayette Hotel, Long Beach.

Los Angeles Hoo-Hoo Club fz-May 10. To be held in conjunction with annual convention of Lumber Association of Southern California.

Salt River Valley Hoo-Hoo Club No. 72-May 22. Golt tournament, ll:59 a.m., Paradise Valley Country Club. Dinner. Annttal membership meeting and election of 1962-63 officers.

JUNE

Western Dry Kiln Clubs-June 14-15. 14th Annual Meeting, to be held in the Student Union Building, University of California at Berkeley. The Cen,tral California Dry Kiln Club will be host.

L.os Angeles Home Show-June 21 through July 1. Sports Arena. For space reservations, con'tact William Satterwhite, assistant manager, 6399 Wilshire Blvd., I-os Angeles 48. Phone: OL 3-,3524 or OL 3-8610.

National Plywood Distributors Association-Jtne 27 -29. 20th Annual Convention, Bayshore Inn, Vancouver, British Columbia.

"f here's nothing in the world like DEKO STONf PANEL''

April Open House Inirodures . New Western Sierrq Building

Norv in the final stages of comple- tion. the new combination store and rvarehouse building of Western Sierra Lumber Company, San Jose, California, will be prevued ata mid-April open house.

The new building is approximately 7,500 square feet in area, with the front portion reserved for the shoulder trade. A separate office is used to service contractor sales.

Tom Smith, formerly with Minton Lumber and more recently rvith Southern Lunrber Company in San Jose, will manage the new \Aiestern Sierra store.

I{erb Crawford is general manager

of Western Sierra Lumber Company, which operates yards at Vallejo and Pleasanton, in addition to the San Jose headquarters yard.

Chorlie Wilson Appointed Genersl Monoger Lumber Div. E. J. Slqnton & Son, Inc.

Veteran salesman. Charlie Wilson. of the pioneer wholesale lumber concern of E. J. Stanton & Son, Inc., Los Angeles, was appointed to the important post of general manager of the lumber division, according to an announcement by Roy Stanton, Jr., executive vice-President of the clistributing nrm.

Chailie l-ras been identified in both production and sales at Stanton's for more tlran 27 years. He started his career in the production department and at one time was manager of the plywood division, shipping and sales. He resides in Glendale with his wife Gr,ven and family where he is active in civic and social affairs. He has been a member of the Los Angeles Hoo-Hoo Club 2 since its reactivation back in t1-re 1930's.

"Charlie Wilson has spent most of his adult life in the wood products business and understands the administration of our affairs," said Roy Stanton. Tr.

CHARUE WILSON

Herb Crowford, left, ond Tom Smith, We3lern Sierrq Lumber of Son Jose. Righr is q view of the oitrqctive store front of the new Western Sierro building.

Deadly Myth About Wood Cause of Big Fire Loss

Building code officials and the public seem to have different ideas about what makes a building safe from fire.

The public puts its trust in "fireproof" construction, reasoning that the safest buildings are those that use materials that won't burn.

The official magazine of the lO-state Southern Standard Building Code Congress recently called this idea a "deadly myth" that has "lulled thousands into a false sense of security, resulting in tremendous loss of life and property."

The Southern code, as lvell as most other major standards, rates heavY timber construction ahead of "noncombustible" materials in fire safety.

There are a number of reasons for this, according to Nelson S. Perkins, building standards specialist for the Douglas Fir Plywood Association.

"We finally are beginning to realize," Perkins says, "that fire is seldom the result of construction materials or methods. Most fires start in the content of a building. The modern codes have two goals: Making it Possible for occupants to escaPe a burning building, and employing materials that will retard the progress of a fire to simplify the problem of controlling it."

Kqchino Lumber Sqles ln New Mexico

"We are pleased to announce the establishmenl of the only distribution yard not owned or controlled by a_reiailer or contractor in central New Mexico," states R. E. Gallagher, president of Kachina Lumber Sales Inc., Albuquerque, New Nlexico.

The company having just comPleted construction of two "Tee" sheds with a capacity of half a million board feet, are remodeling their offices to feature hardwood paneling, and are drawing plans for an 1,8000 square foot display room as well as a third shed to be approximately 20x160 feet.

The company is located at 634 Bezemek NW, in the heart of Albuquerque's industrial area, on a tract having 300 feet of railroad siding.

The company coined and registered as a trademark the word "Haf-Pak" to describe the size of the minimum order they will accept-approximately one-half of a regular unit of lumber. They offer "IIaf-Paks" of paperwrapped long length dimension, oak flooring in cardboard boxes, pine and spruce selects and paneling.

IJpon completion of their third shed they plan to stock the largest and most

The slory below hcs been prcpored ond disrribut€d to newspopers by Douglos Fir Plywood Associotion. ll cites qn orticle from SOUTHERN BUltDlNc, published by the Southern Building Code Congress, ritled "l/Vood-A Whipping Boy For Humon Errors." lf you would like onolher weopon in your bottle ogoinst wood's delroclors, reprinls of lhe complete clticle sre ovniloble free. Write DFPA, Tocomq 2, Wosh,

Numerous, well-located exits and protected stairwells and elevator shafts satisfy the first requirement.

The second is met by "fire-durable" materials, as Architect Edwin B. Lancaster calls them in Southern Building Code magazine.

Lancaster's simplest example is a comparison of unprotected wood beams versus unprotected steel. In the public mind, as he points out, it's a clearcut comparison of a material that will burn against one that won't, and therefore rs saref.

But he cites research that shows temperatures commonly reach 1700 degrees inside a burning building, often in a period as short as 10 minutes.

Steel beams affected by much lower temperatures expand enough to cause building walls to collapse outward. At 1200 degrees, steel loses 75 per cent of

diversified redwood inventory in New Mexico. A large stock of squares, planks, timbers, and possibly a particle board line. They already are handling pre-finished plywood.

Gallagher, a director of NationalAmerican Wholesale Association and a past Snark of the lJniverse in HooHoo, was a former owner and general sales manager of New l\{exico Timber Co., and has been identified with the National Wood Promotion program from its beginning.

Associated with him is Bernie Doyle, previously with Western Pine Supply, Oakldnd; Duke City Lumber Company. Albuquerque; and most recently sales manager of Nagel Lumber and Timber Company, \Alinslow, Arizona.

Both men are well experienced and widely known in Southwestern lumber circles.

"Business is steadily improving in New N{exico," Gallagher said, "and it is our belief that by offering small units of top quality materials to established retail dealers only, we can perform a long-needed service to the dealers."

He pointed out that the large volume yards can supplement their direct mill shipments by drawing from Kachina's inventory, and that the smaller

its strength, at 1700 degrees will collapse of its own weight. As a result, 10 minutes of intense heat may be enough to completely destroy a building supported by steel.

Wood beams, on the other hand, will lrave charred to a depth of only lVz inches after one full hour at 1700 degrees. The charring insulates the remainder of the beam, slowing the fire. Usually this won't be enough loss of bulk to cause a collapse.

Thus. while the sieel won't burn. the building is a total loss. The r'r'ood beams still support the structure, allowing firemen to stop the blaze and often salvage the building.

In Tacoma, Wash., fire raged through the contents of a wood-framed warehouse, keeping firemen out of the building for six hours.

Yet, when the fire was put out, the only wood members that had to be replaced were those supported by metal hangers whose failure had dropped the beams into the fire.

Building code changes that have favored wood have not come at the expense of other materials, according to Perkins.

"This is simply an adjustment that had to be made eventually," he says. "Wood has been the victim of hysteria, caused partly by claims made for 'fireproof' materials. We know more nolv about how to olan for maximum safety.

"The building code official's biggelt job now is to dispel the widely-held myth that causes people to resist'il'ood construction."

yards cart now be in a position to offer their customers stock that previously rvas unavailable to them.

The company continues making direct rnill shipments to its customers in l(ansas, Oklahoma and Texas, but greatest emphasis has been placed on launching its new enterprise.

"The two phases, yard sales and direct sales, work well together," Gallagher said, "as quite frequently we are able to put together shipments of local lumber direct from the mill with units out of the yard."

Wholehearted endorsement by manufacturers of such an operation is evident to Gallagher and Doyle. "Each time we tell our story to a manufacturer," Doyle said, ".we meet rvith immediate response. It is our policy to stay with one manufacturer of a product, and we expect him to stay with us. This way we can devote the time and effort to promote his specific product, and gain identity in the minds of the dealers that we are the distributor of that specific product."

A redwood building built in the jungles of Panama by the U.S. Department of Agriculture Bureau of Entomology resisted attacks by 45 species of termites.

Quality Product and Effecfive Merchandising Ups Sales of M. S. Cowen's Prefinished Panel

"We believe the Prefinished Panel will captur" %% of the Wall Panel sales within a year or so," says Tom Parker, M. S. Cowen Co.'s Plywood Division.

Parker, oue of the pioneers in Imported Plywood and past president of the I.H.P.A., has good reason for thinking this. M. S. Cowen's sales of p1efinished plywood jumped from l50MSF in 1960 to over 2 million square feet in 1961. This was in Northern California alone. They are now expanding eastr,r'ard.

'I'heir "Bay Pride" prelinished plyrvood line includes a good balance of domestic as well as imported plywood. Outside of Lauan. one of their most popular items is domestic Knotty Cedar followed by Walnut. They promote "Real Wood" even to the point of emphasizing the defects.

West Coast sales are handled by Al Hipshman. Hipshman says, "Our'Bay Pride' prefinished sales didn't really get off the ground until 'n'e applied an often-forgotten but olcl sellir.rg rule, 'forget yourself for awhile and think about what other fellows vr,'arrt.' We did this by leaving our name off sample ladders. Only our tracle name 'Bay Pricle' arrcl the distributor's name appear. N[. S. Corven Co.'s uame is not meltioned. In selling clistributors an item such as orlrs 'prodrrct identity' can be overrated. We'11 leave that phrase to those 'rvith multimillion dollar aclvertising budgets. \\Ie want our distributors to sel1 themselves. If we help then.r clo that they n'on't forget tt s."

n4. S. Cowen empl-rasizes quality, urriformity and service. Plenty of samples are provided. These are not given away, however. Actually they're sold to distributors at about 1/3 of the cost. The premise of selling samples is based on a belief that salesmen are much more cognizant of their samples if thev know thev have a 1.2lus-16gardless of rvhat that value is. Of course this requires listening to salesmen carefully to find out what they 'n'ant and need. Otherrr,,ise they ignore both the sales aids and the product.

llniformity is very important. There are dozens of variations possible in prefinished panels. Take the grooves alone. They can be soaced in different patterns: can vary in depth from a hairline l/32 to a deep 1/8, and can be colored a hundred different shades.

M. S. Cowen Co. believes that colored grooves could mean distributors might have to inventory "groove colors" as well as panels. Therefore, "Bay Fride" grooves are neutral.

"It is our belief," says Parker, "that part of our success is due to the fact that we give our distributors a continuity of supply. If someone down the distribution line misjudges l-ris quantity and requires a few more sheets to finish a job or an order he can duplicate the original with "Bay Pride" prefinished.

Prefinishing isstill ir-r its infancy. California contractors aud consumers are just learning the economy and superiority of factory prefinished plyrvood. The East is u'ell ahead of us. Ner.v types of finishes are being developed all the time. However, there are many superior finishes now available on the market, which for one reason or another cannot be used because they do not lend themselves to procluctiotr line nrethods. A finish mu*t be adaptable as well as good.

New machinery and equipment is also being developed regularly. In fact Custorn Finishes of California. u'ho prefinish all "Bay Pride" forM. S. Cor"i'en Co., is continually adding equipment. In a little over a year and a half of operations Cnstom Finishes l.ras almost doubled its investment. Even some of the original equipment has been replaced by improved equipment such as sanders and atttomatic conveyors. The drying line is presently being extended to accommodate slower drying but better finishes.

X{. S. Cowen Co. is working with Custom Finishes on several ne'iv items particularly in interior color-toning and exterior priming ancl prefirrishing. Figuratively, butnot literally, both feel the surface of the prefinishecl field has only beerr scratcheil.

Plywood Executive Wins Disringuished Service Awqrd

T'he Middle Atlantic Lumberman's Associatior.r, one of the strongest dealer groups in the country, has its own Hall of Fame. This is their annual Distinguishecl Servie Award and for 1961 it rvent to W.E. Difford, executive vice president of Douglas Fir Plywood Association.

The award was presented at the association's convention banquet last month in Atlantic City by John W. l,r.rndy, president of Lundy Lumber Co. of Williamsport, Pa. The award takes the form of a silver plaque inscribed with these words:

"Presented to W. E. Difford, business statesman, creative genius and salesman:

"For his loyalty, integrity and deep spiritual convictions; for his penetrating awareness of the problems in-

volved in the shelter needs of these United States ; and for his many facets of leadership vvhich have directecl a continuing program of achievement to create better living, and foster better understarrding of the plywood industry.

"These things l.rave been of irlestimable value and service to the retail lumber and building materials dealers of America. Therefore we hollor and salute one of America's great citizens."

Previous alr'ards have gone to many distinguished business and political leaders. Amor.rg them have beeu Clarence Thompson, Ray Saberson, Albert Cole, J. \AI. Parshall, Arthur A. Hood, Lucius Clay, Robert A. Taft, Normarr Mason and F. K. Weyerhaeuser.

Jgck

Jock hos been identified wirh the lumber induslry in the Pocific Northwest for more lhqn 15 yeors cnd wos formerly with Donf t Russell in Scn Froncisco ond Portlond.

In his new position Butler will moke his heodquorters qt fhe compony generol ofices locofed ol 3726 Arlqntic Avenue, tong Beoch, ond will be in chorge of pro.urem€nl ond soles.

DTSIINGUISHED SERVICE AWARD. W. E. Difiord of Tccomc, left, occepts rhe Middle Atlcntic Lumberrnen's cnnuql Disringuished Seruice Aword from John W, tundy qt lhe ossociolion's rectrt convenfion ol Arlonric Ciry. Difiord, executive vice president of Douglos Fir Plywood Associotion, wos ciled in lhe owcrd for his "business slotesmonship ond creolive genius in foslering better living ond c greoler public understonding of the plywood industry."

Butler, well known West Coosl wholesale lumbermcn, recently opitointed vice pre3idenl-ossist' onf generol mondger for Hommond lumber Compcny and Johnson lumber Supply Co.. long Beoch' is pictured here with Roy Peterson (right), executive vice president ond generol mdnoger of the pioneer lumber concern.

Plywood Upgrodes OldWorn Pcrllets

A simple, inexpensive way to uPgrade ordinary pallets and to completely eliminate nail-popping and ihagging of sacked goods has been developed by F. R. Burke, warehouse superintendent for McKesson and Robbins in Houston, Texas.

Burke reports that high-performance pallets can be developed with ,$-

inch plywood sheets fitted over reasonably sound, but worn lumber pallets. The result is a pallet that has far greater resistance to racking than the original unit, and which gives outstanding protection to sacks or cartons.

After a l0 month trial period, Burke reported no nail popping and no damage to sacked chemicals. "We expect the test pallets to last for many years," Burke said. "They were in excellent cor-rdition at the end of the test period."

'I'he same pallets used to handle the sacked chemicals were also used to move 400 pound metal drums.

Burke's pallets are 48 x 48 inches. In applying the new plywood decks, Burke used one sheet of 4x8 foot plywood to upgrade two pallets.

Because most of the old pallets were out of square, Burke first nailed only one corner of the plywood deck in place, then "bounced" the incomplete assembly on a concrete floor until the old pallet was racked back into shape. This done, the nailing job was finished, locking the wobbly pallet into a sound, square rigid unit. At least six screwshank nails were used per pallet.

Burke used y'{-inch DFPA Exterior type plywood. Other users have reported success with thinner sheetsl/4 and 5/16-inch DFPA plywood thicknesses are readily available, as are thicknesses up to 1-%-inches.

Douglas Fir Plywood Association recommeucls exterior type plywood for any application in which the pallet will be exposed to repeated wetting and drying cycles or in any application u'here the pallet might be exposed to weatherirrg. Exterior type DFPA grade trademarkecl fir plywood is bonded rvith fully waterproof adhesive. For inolant situations where there is no iikelihood of exposure to excessive moisture, interior type DFPA PIYwood can be used.

Archie Binghom Retires

53 years ago in the city of San Francisco, Archie Bingham began work in the planing mill operated by Ald9rson Bros., at Powell and North Point Street-Nlarch 1. 1962 he retired from I{ing-Marshall Lumber Co., Iq.., Bakersfield, concluding over a half a centur)' in the lumbir business for Archie interrupted only by two wars.

Co., Inc. until his retirement.

The King-Marshall Lumber Company, to honor Bingham after nearly 30 years in their service, arranged a retiiement dinner with gifts appropos to his new schedule, which will keeP him just as busy-fishing and looking after his grandchildren.

"BakerJfield has been good to me," he says, "so. you'll find me enjoYing the sunshine and flowers of Kern County from here on out."

Golden Anniversory in Lumber

J. Elmer Brown, retail sales manager, \A/ilmington Branch of the Consolidated Lumber Company was l-ronored February 15, 1962 on the occasion of his 50th anniversary in the lumber industry. A group of his friends and fellou' n-orkers gathered for the celebration which rvas highlighted with the oresentation ol a 2O Pound chocolate Herslrey Bar shipped directly from the plant in the east.

For a short time, Brown was employed with the Hammond Lumber Company as offrce manager of their Terminal Island yard and then transferred to the Los Angeles yard in the wholesale department.

Brown is norv spending his vacation Palm Springs.

Top: DFPA Grodemorked plywood s/s-inch lhick upgrodes this worn lumber pollet' fhe plywood deck produces o smoofh, snag-free suiloce ideol for hondling socks and cqrfons or for providing o solid base for high stocking of moteriols such os roll rooflng. Becouse the plywood d*k odds greot rigidiry lo the assambly, upgroded pcllets such os thir one qctuolly hove better rocking chcrocteristics thqn mo$ ordinary new pollets. Bottom: Camenf coolod nqils (used here) or screw shank noils hove been used with success in upgroding worn lumber Pqller with new DFPA grodemorked plywood decks. Users repoil lhci lhe plywood deck should be cul squore, then noiled ql one Gorner only. By dropping lhe incomplele ossembly on tr corner, the worn pollet con be rocked bock into squore ond nciled there permonently with six or morb noils olong lhe rlringcrs.

In 1911 he moved tb Fresno, California establishing the BinghamWenks Planing Mill Co., that suffered a clisastrous fiie and later rebuilt and operated under the name The Midstate Planins Mill Co. Here he was employed-as an estimator doing tak-e off woik for quotations on many of the buildings constructed in that era'

Movlng to Bakersfield in 1130, Bingham becJme a. salesman for The HaYward Lumber and Investment Co' until after the war when he became employed for The King-Marshall Lumber

Who's Who?

llle ployed "Who's Who?" with neorly everyon€ we know in the lumber induslry in sn effoll to deiermine the idenlity of the ottroclive young couple in rhe middle of our poge 15 picture in our Morch 15 "Hoo-Hoo-Ette Bosses Night" story.

After the Alorch 15 issue hod olrecdy gone lo pre3s, we discovered (ihqnks to ilre close scrutiny of Ole Moy) thot the young gentlemon ond young lody were none other thsn Pete Speek qnd Gennie Gollogher of Fremonl Foresl Products. Other Fremonf Fore3t Product3 representqlivG3 prcsent ot rhe galc qffoir were Doryl Bond ond llory Kolsky.

ARCHIE BINGHAM

Genuine Wood Paneling Now Available To All

Americans last year bought a nearrecord 1.9 billion square feet of hardwood wall paneling-enough to circle the world 15 times or build 125 eightfoot fences around the large state of Texas.

This is more than double the Paneling homeowners bought a mere decade ago.

Once considered an amenity of the rich, genuine wood paneling belongs today to the great masses of Americans. Available in a wide range of colors, shapes and sizes, it can now be purchased for as little as 12 cents a "quar" foot-or as much as 75 cents. Tbn years ago the averag'e wood paneling was more expensive than the highest of these two extremes.

Because of its wide abundance and comparatively low present day cost, many homeowners rank paneling alongsicle fireplaces and outdoor living areas as a housing "must"-something to be specified even at the expense of other modern conveniences.

What accounts for this abrupt rise in popularity of wall paneling?

"People have always wanted hardr,vood wall paneling but only a few could afford it before now," explained [ames B. Overcast, general manager, of Strable Lumber Company, of Oakland, one of the many wholesale distributors that now handle a full line of oanels.

X{r. Overcast combined since paneling prices

said three factors had Worlcl \Arar II to bring rvithin reach o{ almost

Oustonding Exhibir ot Building Cenler

evervone: the advent of rotarY - cut hard'wood veneers, the development of factory finishing processes,.and an increase of imported plywood.

Before World War II, homeowners wishing to decorate their homes with the waim tones of wood perforce chose solid wood wall Paneling-the onlY kind then readily available.

Sawn from carefully-selected, highpriced logs, these walls were too exbensive f-or the average householder. Available only in Plank form, theY were tedious ind costly to install and more often than not required the services of a professional cabinet maker. llence only the wealthy could afford paneled walls.

- A new process was Perfected in the early forties whereby sheets of veneer -thin slices of decorative wood one twenty-eighth of an inch thick-were peeled ofi logs much as You would beel a potato. Glued to a base of less "*petrsiu. material, the thin veneer layer revolutionized the paneling industry and brought wood wall -panel- ing within the buying range of most homeowners.

Even the clumsiest householder could install these four by eight panels, but he still had to finish them -- or else Day someone to do the job.

To ou"tco-e this nrarketing obstacle, wall paneling manufacturers in 1945 devised an elaborate prefinishing apparattls to sand. seal. finish and even wax tne Danels.

Although slightly higher than unfinished paneling in initial cost' the

A special exhibitibn of the work of Edward Durell Stone, including photographs and skctches of local as well as international projects, is being featured in the Architectural Gallery of the Building Exhibit Center, 7933 West 3rd Street, Los Angeles, April 1 through 15.

The evolution of Stone's work, illustrated in the display, has been a highly interesting process. His identity was firmly established in the 1930's by such buildings as the trIuseunr of lfodern Art and the Goodyear llouse. Ifis cantilevered-balcony El Panama Hotel was a style setter for resort hotels from Hawaii to Istanbul. The American Pavilion at the Brussels World's Fair won for him and for America great applause and several gold medals. His United States Embassy in New Dehli, a striking departure from conventional nrodern architectural style, has been hailed as a masterpiece.

At present Stone is engaged in a globe-girdling array of undertakings that include hotels, hospitals, museums, cultural centers, libraries, colleges, atomic reactor buildings and factories, as well as a complete urban development in Akron and an enormous international trade mart in New Orleans.

In California, his completed projects include the Palo Alto Liraries in Palo Alto and the Stanford-Palo Alto Medical Center. Now under construction are the Commuuications Art Center and Strub Theatre at Loyola University, the Beckman Auditorium at the California Institute of Technology in Pasadena, and the Westwood branch and the headquarters in Beverly Hills for Perpetual Savings and Loan Association. Among the projects in the design stage are the Carmelita Cultural Center in Pasadena and the Reef Point Hotel in Laguna Beach.

Time Magazine reported recently in a cover story, "Edward Durell Stone was a pioneer modernist, undoubtediy the profession's freest spirit and by general consensus the most versatile designer of his generation, most likely the architect to inherit the place in American Architecture Frank Lloyd rfrrright held."

factory-finished panels eliminated the cost and labor of finishing on the job site. Installation then became easy.

The importation of low-priced foreign hardwood, especially from Japan and the Philippines, brought modernday wood paneling to its present inexpensive level. -

An average-size lO by 12 foot room can be paneled in Philippine mahoganv bv the homeowner for less than $100. The same amount of Pre-war solid wood paneling would cost at least $200 in materials alone.

Most of the larger manufacturers now ofier a complete paneling package. l.-irst introduced by E. L. Bruce Paneling Co., Memphis, Tenn., this Package iniludes not only prefinished paneling, but moldings color - matched to the panels themselves. Putty pencils to seal off nail holes and even stains and finishes for built - ins and accessory rvoodwork complete the kit.

Assisted by these accouterments and simplified installation techniques, almoJt any homeowner handy with a saw and hammer can panel a room iu less than a day.

X{ost panels come in three standard sizes-four by seven feet, four by eight feet, and four by ten feet. They can be nailed to wall studding in new buildings, or cemented to plaster walls in existing structures.

Most marrufacturers offer a wide selection of species-birch, walnut, cherry, oak, pine, elm, ash, butternut, pecan and, of course, foreign mahoganles.

Model of the drcmclicolly unusuol building being erccted in Eeverly Hills for Perpetuol Scvings ond Loon Associqtion' Architect is the intemotionolly fcmous Edword DurJll Stone, who hos now opened qn ofice in los Angeles.

Stone, v('ho has now practicing architecture, opened an offrce in Los is au author, lecturer, and Angeles, aside from professor of fine arts.

Archifect's Formula for New Home Design ls Old-New Mixture

DROPER combination of traditional with present-day- F styling is the formula builder llichard A. Oiiut chose in creating the new nine-room Botanica Bi-Plex, one of five model homes in the $,12 million North Point project in Long Island's Huntington township.

plank construction with their l%"* 1/4" vertical grooves on 12" centers along the face, says Roth.

Builder Osias says the new design corrcept of tl-ris house gets away from the general trend in Long Island home building because of its additional living areas up front. This additional living space is visible on both levels through huge glass panels that extend from halls'ay entrance level to roof, exposing a rnodern rustic staircase leading upstairs to four bedrooms.

"\Ve've placed an open trellis connecting the garage on the left side and provided ample storage space in a room behind," Rotl-r points out. "That way we're able to utilize almost all of the home's floor to roof space for living area."

Extended on the front rigl-rt side is a stone garden rvall that conceals a large private terrace and reflecting pool. The terrace, visible from the staircase and both levels iusicle, also helps bring outdoor living inside.

Tlris rrew model is part of a 2,400 family colony planned by builcler Osias. The development is reputed to be the largest undertaken on Long Island since Levittown. The Botanica Bi-Plex is available lor $22.990.

The Botanica Bi-Plex, described by architect, Allen C. Roth, as the home owner's answer for a new style in living, actually "briugs the outside in" on two levels.

"In order to accomplish this, I used a combination of glass, patio and terrace areas," Roth explains. "To mak_e iure thls didn't make for au overdose of modern, I 'warmed' the exterior by using the new, cedar plywood sidings panels developed by U.S. Plywood." The abraded texture of ihe Weldwood Early American panels suggest weathered

Rustic modern sloircose, gloss encosed qnd visible from fronf, helps ioin two levels of indooroutdoor living in the Bofonicq Bi-Plex ot Norih Poinl colony in the town of Huniinglon, long lslsnd. Stone woll visible ot left is pori of pctio, off living room. Four bedrooms qre upstqirs. lwo bolhs.

The U.S. Forest Service is experimenting r,vith a new \'veapoll against destructive forest insects-other insects. We are finding good bugs to eat bad bugs. One natural enemy of the balsam woolly aphid, the l-aricobius beetle, has been imported from Germany and successfully introduced in afflicted forests in Maine. It is now being triecl at Mount N{itchel State Park. N.C.

The 75,000 acres of California redwoocls in state and national parks and preserves, ancl the hunclreds of thousands of acres r,vithin the Redwood Region tree {arm system sponsored by the California Redwood Association, insure tl.re perpetuity of the redwood forests of the northern Calirofllla coast.

Although the ancient giants of the crowcled virgin redwood forests may g'rorv as little as one inch per century, second gror''i'th redwoods have achieved a diarneter of 12 feet within the same period of time un<ler ideal grorvth conditions.

New concept in lwo level, indoor-outdoor living ot North Poinr colony in lhe town of Huntingfon. long lslond, blends glass, stone polio oreas ond Weld' wood Eorly Americon plywood sidings, developed by U. 5. Plywood, lo offer whot orchitect Allen C. Roth colls "o new sryle in living." He colls his design the Bofonico Bi-Plex.

Wood texture domindtes lhe wesl and reor elevctions of Norrh Point colony's new nine-room Botqnicd Bi'Plex in lhe town of Huntingion, Long lslond. Architect Allen C. Rolh hqs blended iusl enough gloss ond slone Pqtio oreos with Weldwood Ecrly Americon plywood sidings lo come up with o modern-troditioncl concept of li"ing' Borh living (lefi) ond dining rooms (reor) open onto individu.rl potio oreos' Moster bedroom, with its own bolcony, overlooks potio ond lcrroce oreog'

San Joaquin Hoo-Hoo Sponsors Lumber-Jacs

The Lumbermen's Joint Action Committee sponsored by San Joaquin Hoo-Hoo Club 31 (Lumber-Jacs of Fresno) held a wood promotion meeting the evening of IVIarch 13, at Cedar LJnes in Fresno, rvith more than 120 architects and interested persons attending. Hamilton Knott, Ygqemlte Lumber Company, Fresno, M.C.'d the dinner meeting and did his usual sterling job of getting things started properly. '

tn" fread table included the NLMA group of William Penoyar, Dean Presi=emoh, John Fies, Rod Buchan and Wayne Gardner, in addition to Knott, Bernie Barber and Lumber-Jac of Fresno chairman Jim Duart. Of the 124 who attended the dinner and Wood Clinic, over one-half were architects, engineers and school board or citY officials.

Two films were s'hown by NLMA stressing the use of wood in public buildingl-particularly s c h o o I s-and on comparative fire tests on rvood and steel beams. Other subjects covered included "Building Codes and Fire Safety" and "School Building Costs."

An- inlaid hardwood picture of a

sawmill was given away as a door prize (these boys really stressed wood all the way) and was won by Walter Wagner, an architect of the firm of Walter Wagner and Partners, Fresno.

San Joaquin lloo-Hoo Club 31 recently set up Lumber-Jacs of Fresno (Lurnbermen's Joint Action Committee) and appointed Jim l)uart, Tarter, Webster & Johnson, as chairman. The purposes of this committee are to promote the greater use of wood; to serve as a watchdog on building codes to make certain no action is taken detrimental to the industrv: to serve as a rvood information center by disseminating merchandising aids designed to help sell lumber and wood products.

Hoo-Hoo-Ette No.6 Elects New Ofiicers

San Fernando Valley Hoo-Hoo-Ette Club No. 6 installed 1962 officers. with Anne Murray officiating, at their January meeting in the Northridge home of outgoing president Moncia Martin.

Ready to carry out their respective duties are: Donna Lee Dean, presiclent; Miriam Alpin, 1st vice president;

Jessie Culbertson, 2nd vice president; Betty Shoener, 3rd vice president; Clara Lavine, secretary; Monica Martin, treasurer; Lois Jones, membership chairman; Betty lJsher, initiation chairman and Agnes Mclntyre, publicity chairman.

The February meeting was scheduled for St. Valentine's day at the Sky Room of Lockheed Air Terminal, Burbank. It was a no-host dinner meeting beginnirrg at 6:29 p.m.

Country lumber Opens its Doors qt Sheridon (Coliforniq)

Two former Diamond National men, John Montero and Ron Johnson, opened their own operation at Sheridan, California, last month. The new business is known as Country Lumber Company and the mailing address is P. O. Box 123, Sheridan. Both men have had considerable experience in lumber and building materials merchandising, Montero formerly managing Diamond National's yard at Lincoln, and Johnson r,r'ith Diamond National's Roseville operation.

Chonge of Address

lf you orc plonning to chonge your oddres, will you pleo:c notify ur immediorcly? lr will help us, qnd it will help you to gcl your rnogczinc on time.

tl,fV 6]auorlik Stoul

He Didn't Look Sensible

'l'hey lived in an apartment o1r one side of the street, and were moving to an apartment directly across the street. I'he result rvas that the pr<-rcess of moving was largely one of carrying the household furniture and goods across, the haul of lifty feet being too short for loading and unloading trucks.

'fhey ou'ued a number of pieces of antique furniture, bric-a-brac, etc., and of these the ou'ner \['as so iealous that l.re carried them across himself, not permitting ihe gang of baggage snrashers u'ho did most of the carrying, to handle tl.rem.

In the front hall stoocl an olrl granclfather's clock that had come down through several ginerations of his farnily and this was his proudest possession, and he announced his intention of taking the six foot high clock across the street himself. So he got it to the curb, set hirnself for the effort, ancl then started across, with ntuch elTort, carrying the big clock. There \\ras a drunk on the other side of tl-re street rvho saw him coming, and came to meet him. When the man l'r'ith the clock reacl-red the far curb, the drunk was there, star-eyed ancl open-n.routhed, to meet him.

"Shay," saicl the clrunk to the clock-carrier, "Sl.ray, can I ash you a queshun ?"

"Sure," said the other, "What is it?"

"NIister," saicl the drunk seriously, "lA.rhy in the Hell dorr't you carry a watch?"

lnilp()ll'l'lil)

TRUI.Y DEPENDABTE SOURCE OF SUPPTY

o Quqlity produch from the world's best Mills

o Dependoble service from quofotion to finol delivery

o Over 50 yeors experience in fie export-im. port field

o Prime imporlers serving the wholesole lumber trode exclusively

Coll the Atkins, Kroll represenldtive neorest you for de. pendoble ond occurole informotion ond quolotions on oll imported wood produclr:

TdtO Visitors Doily for 9 Doys-And No Weqr qnd Teqr

How do you host 7000 people a day for 9 days in a ternporary oneroom "house" r,v'i,thout rebuilding it every night? New factoiy finished building materials proved the answer for Kingsley Lumber Co. and its affiliate building material outlets in their retent portland (Ore.) Home Show display. Photo shows the booth under inspection after 63,000 visitors had scuff-tested the "flexible oak,, floor tile, a new Georgia-Pacific Corp. research development that was a high- light of the unusual display. One waxing per 7000 visitors kept ihe floor like new. And "family proof" factory finishecl wall paneling, also part of the attractive product display, required no maintenanJe despite almost continuous "touch testing" by visitors, Kingsley revealed.

tit*itif+f*fli|*

R.eligion

They have killed in this ancient town (Jerusalem). Killed until every alley was flooded with blood. Not a wall in this maze of u'alls but has rung with the dying. Skulls beyond counting have been cracked on these flags; throats unnumbered have been slit in these dark doorways. They've murdered and pillaged and raped in this old town tillit is one Golgotha, one bloody Hill of Skulls. And if you would knou' rvhy you have only to look into the eyes of these hurrying phantoms. Readily they will tell you explicitly. Men have slaughtered and ravished in Jerusalem because they hadreligion. Men have gouged eyes and ripped bellies because they-believed. Believed in what? In God? Hardly. No they have believed only in rnere vocables - Yahrvih. Christ. or Allah: those voiables with which men try to point to God. Strange potency, this thing we call religion. It has made men do barbarities beyond the reaches of credence. For it men have done foulnesses beyond the foulness clone even by beasts. Yet for it also men have done benevolences such as transcend the benevolence of angels. If rnen have killed and died for religion, men have also lived for it. Not merely for it, but by it. That slinking Jew, cowering in the shadows of the archways, sloughs off his terror ancl becomes a king rn'hen he enters his synagogue. His bent sl.roulders straighten, his sagging knees become firm, ancl the blessedness of peace lightens his eyes. That blind Arab beggar, a mere frame of bones hung over with smell'r- rags, becomes a Sultan u'hen he stands in his mosque. He stands there healed of his ailments, he becomes a changecl man, with a vision reaching from his rvorld to paradise. That dark-eyed Syrian girl, poor trull whose lips have caressecl the flesh of twenty races, becomes clean once

more wheu she kneels at the feet of the virgin. Strength floods into her tortured bones. Healing comes to her flesh' Strange potency, this thing we call religion. It came into man's world untold centuries ago, and it is still in man's world today. It is still there, deep and tremendous, a mighty draft for a mightier thirst, a vast richness to fill a vaster need. No matter where one turns in time or space, there it is inescapably. Wherever there is a man there seems to be also a spirit or God; wherever there is human life, there is also faith. One rvonders about it. Whence did it come, and where, aud how? Where was it yesterday? What is it today? And what will it become tomorrow?

(Lewis

E. Browne, in This Believing World.)

His Lost Words

His hunting companion had mistaken him for a deer and shot l-rim. "Tell them I died glme," were his last words.

Alwoys

Feed a cold and starve a fever, so the doctors say. But the young matr rvants to know why it is that every girl he takes out has a cold and not a fever?

H,is Reqson

Ancl then there rvas the boy who said he didn't want to become a srlrgeoll because he couldn't stand inside work.

Service

"The nerv patient in \Arard B said the nllrse. certainly handsome,"

"Yes," said the matron, "but don't try to wash Four nurses have done tl-rat already this morning." face.

R. F. Nikkel Lumber Expands Again

R. F. Nikkel Lumber Co., one of the larger rvl-rolesale lumber and millwork organizations in Northern California, recently aclcled a fourth moulding plant to its sales representation, giving the company some 35 cars of moulding and milf ivork production on an exclusive sales representation per month.

Nikkel's newest source of moulding comes from Alpine Lumber Company, Sacramento, with a monthly production of approximately 7 cars of solid pine, white fir and Douglas fir moulding (RL only). In addition to its newest source. Nikkel Lumber is exclusive s4les agent for two plants in Reno, Nevada, ar.rd another plant at Loyalton, California. The two Reno plants specialize in the production of finger- joint and solid pine mouldings, jambs, frames and cut stock. Combined production of the two plants is 15 cars per montl-r and well known lumberman, R. C. Richards, superintends the plants. The Loyalton plant, which is operated bv Feather River Lumber

Co., produces solid pine and white fir mouldings, cut stock jambs, and box shook. Production of this plant is approximately 8 cars per month.

An interesting and aggressive organization since its inception some eight years ago, R. F. Nikkel Lumber Co. now rates as one of the largest wholesale lumber, millwork and specialty firms in Northern California. Between Feather River Lumber Company's two mills at Loyalton and Sloat, California, plus three other Nikkelrepresented mills, the company now handles in excess of 100,000,000 bf of lumber per year on an exclusive sales basis. Moulding production, of course, may be rvorked in shipments of lumber, as may Sheet-Board, a new sheathing product manufactured in Sacramento and now represented by Nikkel Lumber.

The men behind the organization? There's some real power there too. Principally interested in moulding and millwork sales are Neil Hagen and

Woody Ames. Al Forslund, former Hines Lumber buyer is salesmanager. Backing up Al are a group of gents who need little or no introduction to the trade. Active in sales are such well knorvn lumbermen as Bob Bonner, Lloyd Tisdall, Al Lonergan (sales Loyalton), Bog Glatt (sales Newark), and buyer Bill Price.

Hey, wait a minute ! We forgot the owner ! That's Bob Nikkel, former partner in B & M Lumber Company, Sacramento, and author of this whole show for the past eight years.

Dubs Ploy l55rh

Roger W. Schuyler of Georgia-Pacific Corp. reports that the l)ubs Ltd., 155th monthly tournament held Friday, February 16, 1962 at the San Jose Golf & Country Club produced the follorving results :

First flight, Paul Gaboury, net 7l; Ernie Pieper, net and gross 73; second flight, Ralph Bowman, Sr., net 72, Roy Sjolund, net 73 and third flight, Wendell Paquette, net 65 and Al Soulages, net 72. Guest winner was Bob Scopin with R. Bowman, Sr. nearest to hole in one v,'inns1-6nly 26' away.

"REAL WOOD"

Thonks to wholesole plywood disfributors, "Boy Pride" Prefinished Plywood is now qvoiloble qt over 700 Retoil Yords in Colifornio.

As o supplier, this proves lo us the soundness of the iobber-distribution system. Wholesole Distribufors hove rendered on importonl service to us, the retoiler, ond the consumer-which could noi olherwise hove been done,

YOU ARE SEEII{G DD.00-uu.BB.[[.EE !

Double Service

HAR,DWOOD DIVISION:

3855 E. Woshington Blvd.

Los Angeles 23, Colif. ANgelus 16844

Doubre Fociriti"r, ootbt" Dependobility

SOFTWOOD DIVISION:

4230 Bqndini Blvd. Los Angeles 23, Colif. ANgefus 2-4148

FINE DOMESTIC AND IMPORTED HARDWOOD FOR EVERY PURPOSE. Meeting ihe exoct requiremenis of Retoil Deolers.

Att SPECIES OF PACIFIC COAST SOFIWOODS , . -Douglos Fir, Hemlock, White Fir, Spruce, ponderoso ond Sugor Pine, Redwood-qll grodes, ond speciotty items.

/"#fu-I I lI Gusrorn ffriningFacititiesAvaitabre

IF YOU ARE PAYING HIGH PRICES ! !

Glidemqster POCKET StlDlNG DOOR FRAMES

Don't Buy o Substitufe When You Con Hove the BEST!

ls the U.S. Really Being Priced Out of World Markets?

Tbe researcb resulrins in tbe attacbed rnaterial ruas done bl tbe Libbey . Outens . Ford Glass ComPany, Toledo, Ohio. under tbe direZtion of lames M. Ashlett. Vice Presihent. Tbouib tbe material d.eals only in brief- Dart utitb Obio, under tbe d,ireTtion ol lames Ashley, Vice Presihent. Tbougb materia.l d'eals in -blief part tbe subiect ol utood and taood. prodacts, ute belieoe tbat the e_ntire subiect is ol aital interest and impottance to any businessrn.tn engaged. in the Arnerican uay ol life.-Editor,

During the past few years, there has been bitter argument as to whether U. S. manufactured products were being priced out of world markets, and are unable to defend their home markets. Some industry leaders have said that, as far as their products were concerned, their labor costs, compared to those abroad, made it impossible for them to match the prices of foreign competitors. Others, notably State Department personnel, have disputed this. They admit that hourly zuage rates in the U. S. are substantially higher, but assert that superior U. S. productivity-the amount of goods each worker can produce in an hour-more than offsets the higher wage rates. They deny that labor cosl per dollar of product produced is higher, in the U. S. This is the hub of the argument.

U. S. Industry Handicapped

There should be evidence in annual exportimport statistics, to show vr''hich point of view is correct. If it is true that labor costs per dollar oi product-as opposed to hourly wage ratesare really handicapping U. S. industry, then U. S. conrmodities with high labor content should be falling behind in the international race for sales, as compared to U. S. commodities with low labor content. That is the subject of this studl'.

[3y comparing statistics on imports and exports, product by product, in years separated by enough time to allow economic factors to come into play, trend lines should become evident to to show which industries are moving aheatl by capturing a larger share of niarket, and which are falling behind by captrrring a smaller share of market.

If there is substance to the indrrstry contention that the U. S. is beirrg "pricecl out of tl-re nrarket" by reason of high labor costs, then the share of market in nost products n'ith high labor content should, after the p:rssage of tinre, show a loss in share of market.

It is obvious that a steel beam has higher labor content than the same nrtmber of dollars rvorth of pig iron from which steel is made. It is obvious that plywood has higher labor content than logs. If LI. S. labor costs ore pricing us out of tlre international marl<et, LI. S. steel beams and other products with substantial labor content should show greater losses (or srtaller gains/ in share of market than pig iron an<l other prodrrcts witl.r lesser labor content.

U. S. Export Increase

Between the years 1951 and 1960, U. S. foreign trade-the sum of all that we brtl' from foreigtr countries and all that lve scll to {oreign countries-increased from $25,679,760,000 to $34,951,674,0N. In 1951, the U. S. export share of that trade was 57.9/o. ln 1960, the U. S. share of this trade was 58.1%. Not a significant changeTWO TENTHS OF ONE PI'R CENT.

What is significant, and vr''hat the o{licial figures of the Bureau of Censns show, is that the character of our exports has changed. U. S. exports l.rave registered large glains in share of market in rau' materials and t.ttanufactures with relatively low labor content. Live animals. Hides and Skins. Furs. Fodders and Feeds. Nuts. Crude Synthetic Rubber. Natural Gums, Resins and Balsams. Oilseeds. Raw Cotton' Goat Hair. Man Made Fibers. Logs. Paper Base Stocks. Pig Iron.

Scrap Iron. Aluminum and other Non Ferrous Ores.

We have registered large /os.sas in share of market in exports of manufactures with relatively high labor content. Leather Manufactures. Fur Manufactures. Grain Manufactures. Rubber Manufactures. Cotton Manufactures. Products made from Man Made Fibers. Food Manufactures. Steel I'Iill Products. Metal Manufactures. A11 kinds of machinery except agricultural. All kinds of vehicles except aircraft. Photographic goods. Sciantific Apparatus. Toys. Firearn-rs.

This is true in small industries as well as large. Tn specific product after specific product imports capture a larger share of market where labor content is high. Exports capture a larger share of market only where labor content is low.

The kind of exports in which we are gaining grountl are those orclinarily associated with turderdcvelopcd countries. The kind of exports in u'hich rve :rre losing ground are ordinarily associatetl rl.ith highly develolred countries. The colnlnon denominator of the difference is labor co.tl. Not horrrly wagc rates. Labor co.rt.

Low Tariff Policy

Thc lorv tariff policies follovv'ed by the U. S. under the Trade Agreements Act have finally caught up with trs. Foreign manufacturers, paying wages far below even the U. S. legal minirnum wage, and insuring high productivity by using the latest, most efficient machinery in many cases provided bi' the Marshall Plan and subseqrrent give-away progralns, are able to best American r.nanufacturers ir.r our home market as well as abroatl-wl.rerever there is enougl-r labor employed to n.rake a significant difference in the cost of the finished product. There is no other conclusion to draw from these clata.

Now the Administration proposes drastically to accelerate this frightening trend by the inunediate further reduction and eventual elimination of import duties otr most manrtfactured products. To accomplish this, various arguments are used -some uninformed, some prtrposefully misleading.

The inclrrsion of $181,000,000 of i{oocls paid for by private ll. S. charity points up the incorrectness of trtirrg lotal U. S. "export" lilrtrres to sell the public on the importance of export trade. Used in that manner, the totals become an annual report of goods .ro/ri. The Secrrrities Exchange Corlmission noultl take a dim view of a corporation wlrich falsely reported its annual sales in order to push up the price of its stock on thc New York Stock Exchange. Yet by failin.q to point out that the reported export figures contain very substantial :rmounts for w'hich thc U. S. is uot paid, highly placed Adrrinistration officials have done precisely that.

Under Public Law 480, the government "sells" agricultural products to other govcrnnents for currenc)'which is not convertitrle. In other wortls, rvc are paid in u-ootlen nickels. Yet tl'rese exports are ir.rcluded in the oflicial ligrrres and shorrld rxrt be referred to by politicians as if they made a contribution to the economy of the U. S. To our military security, perhaps. To our reprttation as a charitable people, perhaps. Bttt not to our economy.

The government buys what domestic cotton manufacturers cannot consume at a price which guarantees the cotton planter a floor to his prices. This srrpport price in 1960 was 6c per pouncl above the world market price. Every pound of cotton reported as exported in 1960 was sold at the world market price. Consequently, we lost 6c per pound on every pound sold. In 196Q we sold 7,816,899 bales of cotton weighing 500 pounds per bale. This adds up to a loss of $234,506,970' Perhaps it is proper for the taxpayers of New York and Pennsylvania and Ohio and other states where cotton does not grow to make this contribution to the prosperity of southern cotton planters. But it is not proper for Administration officials to fail to mention this fact when they speak of the econom,ic importance of U. S. exports. "Stockholders" are entitled to know when merchandise in such quantity is sold at distress prices and below cost.

Give Away Hoax

It has recently been admitted b1' Administration officials that "a substantial part" of the $1,262,152,770 listed among the other export figures as "Special Category Type 1 or Type 2" is giaut away. These are items whose nature or destination is not divulged for reasons of militarl' security. Ferv thoughtful citizens object to giving away even a billior-r dollars if such gifts are truly in the interest of national secttrity. But it is misleading to include the dollar value of these shipments as "sales" iu order to justify some legislative proposal.

We pay cash for what we import. When we tliscuss the balance of trade, it is proper to compare the value of imports and exports only if just tlrose exports are included for which we are paid f or in caslt. Real cash. Convertible cr.rrrency. Certainll' not those items paid for b1' LI. S. citizens either out of tax money or by private charity.

The falsely inflated export figures are bei:ng used by the Administration to urge upon Congress a trade program which looks to the drastic further reduction and eventual elimination of import duties in most manufactures. From this study of U. S. exports and in-rports of all commodities, 1960 versus 1951, we see that U. S. indrrstries are alreadl'losing their sltare of market in the export of virtually every product which has high labor content. Dernonstrably, our itrport duties are already too low to compensate for the foreign labor cost advantage. Withotrt any import duties to partiall)' offset this cost advantage, the downward trend in share of market for U. S. rnanufactures will be further accelerated.

This country cannot live on the productivity of its farrlers. It cannot survive for long b1' exporting the raw materials which are its natural resources. It cannot "retrain" workers displaced b1'their foreign counterparts if all manufactrrring industry is losing share of market. It cannot look for "growth" to provicle eu.rployrnent for the million new u'orkers who enter the labor nrarket each year if the grou-tll is absorbecl b1' foreign competitors.

Capital is resourceful ancl flexible. Capital can survive by following the billions already investecl overseas where cost factors make it possible to compete. As long as the cost of relocation can

Mqnufocturers

be amortized in a relatively short time because of manufacturing cost advantages, it will continue to move abroad. Management may regret the resulting loss to U. S. employment. But managemert is compelled as a last resort to make such moves,

Labor must stand and fight in this country. Two choices are open to labor. Labor must either accept lower vrages so tlnt foreign workers with high productivity and low wages cannot take their jobs, or it must insist that the advantage which accrues to foreign products in this market because of lower labor costs be offset by import duties which neutralize that cost advantage. There is no other choice.

No political realist believes that labor will willingly surrender the wage scales for which they have fought so long. Nor is it in this country's interest to have workers receive the marginal wages paid abroad which allow them to

buy little more than the necessities of life. The griat market in the U. S. Ior consumer goods has been created by workers' ability to buy' Ifomes. Cars. Television sets. Washing machines. Vacations in Yellowstone Park. Our domestic economy would collapse, and our financial institutions would fail if the average wage of U. S. production workers-$2.96 per hour-were reduced to 75c.

The alternative is within Labor's power. Labor has the strength to demand that their iobs anil their wage scales be preserved' Few politicians would fail to heed such a demand.

The figures cited in the following tables tell a complete and accurate story. They are not as pleaiant to read as some of the glib propaganda put out by the professional apologists for- free lrade. They are not based on economic theory drawn from a college text book' They are the record of what has actually happened. They tell

a story whose implications are as plain to any knowledgeable business man as are the symptoms of cancer to a medical diagnostician. They mean that the Administration's trade program is based on Iallacy and misunderstanding and must be so modified as to provide real safeguards for American jobs which now stand in serious jeopardy.

The figures in the following tables are taken from the official export and import data published by the U.S. Department o{ Commerce, Bureau of Census. Exports of military defense items are omitted as not being pertinent to the study. The figures should speak for themselves'

(Editor's note: Space does not permit us to publish all the many tables which have been furnished in the Survey. We have taken the liberty of publishing two groups of commodities which should be of partiiular interest to the building materials industry.,)

Glass & Glass Products.... Clay & Clay Products (3).

Other Non-Metallic Minerals (4)

Filon Plqstics lntroduces

New "Pon-L-Rqk" Progrom

Filon Plastics Corporation's new "Pan-LRak" stocking dealer program-only recently introduced to the lumber and building materials industry and its allied fields-has already created a demand beyond the normal upward spiral of the fiberglass panel industry.

In effect, the neu{ merchandising concept puts any dealer instantly into the mushrooming fiberglass panel business for a marginal investment and with far less of the inventory than was previously required.

"Filon's new 'Pan-L-Rak' program is an entirely fresh and ,powerful technique of selling," according to David S. Perry, president of the Hawthorne, Calif. company, which is the largest manufacturer of fiberglass reinforced polyester panels in the world.

The program consists of four complete packages demanding a minimum space requirement and offering maximum "impulse" sales. All with an average dealer investment of about $200 per package, complete with displav rack.

Perrl' states emphatically that dealers can stock any one or all four of these "rack merchandising" packages and be virtually guaranteed greater profits.

The complete "Pan-L-Rak" program consists of the following:

Four display racks-two for rolls and two for flat parrels-made of light weight tubular steel and extremely simple to put together.

Each rack requires no more than 30 by 30 inches of floor space. And each serves a

speclnc purpose: "Pan-L-Rak" #t Rololite-offering

Filon's exclusive 2tf" corcugated fiberglass panel in rolls, 40" wide by 50 lineal feet, in a choice of seven colors. The package features three rolls of Rololite and comes complete with a display awning and awning brackets. Besides awnings, Rololite is ideal for patio roofs, carports, fences and balcony railings.

"Pan-L-Rak" #2 - Filon-offering flat panels in rolls in both solid colors and decorative embedments. Decorative,patterns include Jackstraw and a new butterfly material with satin ,6nish on both sides. This package is especially suited for screens, dividers, partitions, fences and luminous fences and luminous ceilings.

"Pan-L-Rak" #3 - Filon and Filoplatedoffers any combination of standard Filon or Filoplated Filon (guaranteed for 15 years). These flat panels come in widths ranging lrorn 26" to 4O" and lengths from 8 feet to 72 [eet.

"Pan-L-Rak" #4 - Fiberpane-offers 2f" corrugated panels in a unique combination of low cost and quality. Same dimensions as Filon.

The purchase of only one rack immediately qualifies the buyer as a stocking dealer and entitles him to full benefits, such as lower prices, cooperative advertising, full compliment of promotion materials, a continuing series of idea bulletins and all merchandising literature published regularly by Filon.

The success of Filon's Rololite rack program, introduced earlier this year, was the impetus for the newer and larger role of the rack merchandising concept in its 1962 sales program. The company feels its "Pan-LRak" program is in keeping with the in-

dustry-wide trend toward packaged selling.

Under the "Pan-L-Rak" program anyone can now become a Filon stocking dealer for only a third of the former costs. For about $200, as opposed to a previous minimum of around $600, anyone can become a full dealer and, at the same time, receive a complete package to do his selling for him.

Filon believes the "Pan-L-Rak" program takes the seasons out of selling translucent fiberglass building panels, in addition to its many other advantages. It offers year 'round potential even to dealers far removed from the lumber and building materials field.

Filon is sold through more than 2,000 distributor and dealer outlets across the United States, supervised by four divisional sales offrces and warehouses.

Full details on the "Pan-L-Rak" stocking dealer program may be secured by writing the: "Pan-L-Rak" Program, Filon Plastics Corporation, 333 N. Van Ness Ave., Hawthorne, Calif.

PATCO Offers Scmple of Mill Pqinr-Primed Redwood

A f ree sample of Palcote paint primed redwood can now be obtained from The Pacific Lumber Company. A descriptive leaflet, showing how the factory primed redwood saves 40/o in finishing costs, is also included with the sample.

Palco's paint primed redwood is available in sidings, and in boards for fascia and trim. It is protectively packaged ih heavy moisture resistant paper wrap. Write for "Palcote" sample, The Pacific Lumber Company, 100 Bush Street, San Francisco, California.

Weyerhaeuser Advertising To SefYear's Record

The \\'eyerl-raeuser Compaul"s advertising-merchandising program for its broad line of wood products u'ill be the largest in its 62-]'ear history, according to an announcenlent from tlre firm's Tacoma, Wash., headquarters.

Paced by a year-long series of dominant twopage ads in Reader's Digest and Time magazine aimed at 50,000,000 readers, the completely net' consulner campaign carries a dual message: managed forests for perpettt:tl strpply, and quality wood producls from tltose forcsts stlcl) pioducts as primed siding, plywootls, laminatecl ircl'res, preEnished u.ood panelings, <loors, hardboard and particleboarrl.

Shipping containers, food cartotrs, hne papers, fibers and chemicals fronr trees also arc being shou,n, emphasizing the fact that tlre hrm is a u'idely diversified producer of both building rnaterials and pulp and paper products.

Happily and logicalll', tlte catnpaigu meshes outstanding original paintings of wildlife forest scenes and finished wood protlrtcts to scrve builders and industrial users. Createcl by nationalll' famous artists Stan Galli (San Francisco, ('al.) and Jack Dumas (San Raplrael, Cal.), the slrctacular illustrations u-ill be reptodlrcctl in ftrll color, full-page size or larger ior attention valtle ancl leader interest.

Paralleling the consrttrtcr-arll trtisirrg t'am1':Ligtl, is tlre largest ever trade-ad\ertisil)g canrpaign to retail lumber dealers, builders, architects and designers as well as indrrstrial users of lutnber, pinel materials, packaging antl palier proclttcts. hrcluded in the over-all rnerchandising progralll is provision for a varietl' oi clealer selling aids such as in-store displays, sales literature, ancl iclea brochures.

Though combining two separatc and longsuccess{ul advertising prog-r:l1lls, tlre 1962 carnlraign presents a conrpletell' restyled al4lroach antl a new protnotion concept for the 1irm. It reflects the company's integration at.rd crxttinuing strong promotion to brrild conslllller preference for its products.

Weyerhaerrser has a<lvertised its products consistentl-v for over 30 years, making it the leader rrnong all lrunber aclvertisers. For the past decutrle, a separate program featrrring the wildlife pirintings has repeatcd the message of its sustained-yield forest management practices. The c:ol-nl)any estahlislted the nation's llrst tree farnr near Aberdeen, \\'ash. 21 years ago, and the story of a colnpany growing new trees for use 80 1'cars hence excites imagination. The sgperb 1,:rirrtings created to illustrate the perpcttral-forestrl' series have won wide acclaim and helped bring to We1'erhaerrser repeated awards for ad'r'ertising excelletrce.

Thcse ts'o consumer-advertising programs ' one on forcst management, the other on products of the forest are combined tlris year for rlaximum sales-promotion in-rpact. Sorne ads will concentrate on ir single nraterial such as the nelr' c<lqe-marked kiln-dried ltrmber which afforcls proof-positive identification of quality dry franring even a{ter the ltorrse is courplete. Others featrri-e tlre conrlxtt:1''s lrroad line of prodrrcts'

Under the headline, "M/onderftrl things come to 1'ou frorn tltc Weyerl.r:lettser woods," the hrst insertion sttttrtnarizes tlte cotnpany's operatillg lrhilosophy. In part, it says: "tr{aking Jrroducts f rom rvootl is the intsiuess of Weyerltaetlser. \\'e nrust tnrtnagc ortr Iorests l() assllrc a ltever-ctttling strpply. We also try to uake sure tltat onlv a rrodrtt:t of honest v:tltle :m<l c1u:rlit1' sllall lrear otu naure antl symbol.

"For it is only lry puttillg t-\tra c:tre int() ('tlr nrodtrct that we shall cleserve to be rloing busirress u,ith yorrr children an<l grand" clriklren *hcn tlte trees wt: seerl toclal- are reatlv ior lrarvest."

It is a straiglrtfornar<l statclncnt of compaul' purl)ose. -\longside are illrrstrated six groups of its products: 1. -{-Sqrrare softrvood lumber and pl,r'wood. 2. Rilco lanrinated arches and beams. 3. Roddit doors antl Craftwall and Forestglo prelinished paneling.

,1. Cherr-rical and semi-chemical pulp, paper-

board and Hamilton fine papers. 5. Shipping containers, r-nilk cartons and folding cartons. 6' Hardboard, particleboard, Ply-Veneer panels; libers, barks and chemicals.

Advertising to building trade publications of Weyerhaeuser wood products includes frequent insertions in all five national builder magazines, 23 national and regional lrrmber dealer publications, antl four national architectural uagazines'

You Nqme lt DePt.

Ileet "Frenchy the Crane", who along with partllers Jack Crane and Ed fireuch, ll'ill be beating his wings in pursuit of business for Crane-F'rencl.r Co. of Walnut Creek.

Only trouble is, though, that the furrin'- speakin' critter needs a nanle -and partners Crane and French have put a bottle of exotic foreigrr booze ou the line for the best suggestion. It migl-rt be noted right here and now that the decision to oPell the contest to thc public canre onlv aiter Ed and Jack had exhaustcd their repertory of ideas

for naltring the creattlrc. Un{ortunatell', nlost of thcir icleas r.vould result in tl.re loss o{ our Sc'concl Class nrailing perI.nit.

So hop to the task mett, antl give this herc Iiretrch lrir<l a moniker. But it best be soou tre cause thc last tinre we saw the CrarleF-rettclt coutbiue they were eyeing that prize irith :t rrriglrtl- thirsty look in their eyes!

Bruce Brochure

Rr-uce Ph'\\ielsh I'refinishecl l{ardwo'-'rd Paneling. Attractive full color brochurc l2 species of genuine hardwood paneling by Bruce PlyWelsh' A baked-in finish which l)reserves the natural beauty of the panel iace is <lescribed. Booklet also features prehnisl-re cl ntoltlirtgs itr nine patterns and l l finishes. Installation tips given E' L' Bruce Ply\ft'elsh Co., \femphis 1, Tentressee' s,t

Ha. sa k ' nr tb v'4.'bna'* a-t' ttstath u qlc Ub'Jai, 'l t". 'rxe d {kttt. dl e, tr ar ma3D6 or ldi r' tq, tk- e,ei gareiea

Toirl, S lif. *'l lt e& Dx* (,'ItmUr m. r'o',nen kwi* sr( FJ!t-ol rk Iffir. S$\i 'a dl !,roJ P-d r'r* h'ac rr {bohlr }er $d b ilx (nnril8.a !e{ .r,i (k td Ia ts d rhc (lnhd sd *rx Ir hr&r &J BrpFrhh th"tq In,r'r{ MrkN FAJ;b inar sui ;s rk tsD'o{. d t.rcnn*' ht"" ce$tdi"rr' nrhn bs*s h r ln$ Iq tna q\ a,!* ! 'r ?''

Snre il,, :tc ',rftda! rc r'! n.li' ti ,.thi 'rs,S,dt !B' 'J*li""jtl1.y-:# -l']; ;;; j,ll j;, j in.po I rjo ru,n..,t!'{; rd.'rnnr'{' *,rni rt\ qt€s \\ b'n ,bF it -1ff rbc \Y6!r in'-, *q 1',,ni rv g'"{"."n.n, n'.ir N'r cn,u rnrr th hnrti^"i ""r lB"'e +;r'r l& i^t\,(r ('1e!. ":l rr1,,s'nr !t,rl trd4'q '..n-,r q,t 'hr'{h rr'il-, sr ri-'" ',r,n itr .i,,]il) 'h', \:r atr $' \ rd +','l"J f,r ', a tr b5 t''r,3r c r '', ,n6' '!' rr'"1 .r .nr !I{ l'tr'., ,*K(') h_ h,d r[r,,-,'il' '. ;!l' ,r d( !lL i,u. r, qll 'r h il ttr! hr.',s .rh ,,"" ,r 'tJ! ". s.'$r,!'.,r [a -!(r.,hr",, "iis! "d,ii ml,, rft *'\ r. ."'{{ !!1 1.t- l rJ sn '{/r'" ;l:4 F.; ."1.

b .i -;"';,.,*,*.".".'*

.!wdr.s,!DF/"d r,@ r. .n 0v. Bic 16

woyerhaeuser !roods... try,ill ffi,ry M:41 i

Trees qnd Products. Feoturing originol pointings of foresl wildlife ond producls thol come from lhe trees' o new Weyerho.ur., co-poiy oiverrising coipoign is oimed or 5g,O0o,ooo consumers' lt is-port of the 1962 promotion progrom tg'.JponJ sol". -of lumbei, plywood, doors.. hordboord, porticleboord, lominqled orches, shipping "orrfoin.o, mill corton: ond other prliucts of the diversified foresf products monufccturer'

Pocific Wood Products Company hqs onnounced the oooointrn.nt of Ewing C. iolvin to its Los Angeles rillc .tofi, He will cssist notionol soles monoger Wolter C. Jennison in pronoting soles of the com' oonv's impoded hordwood plywood, Ply'Sown ond orher Douglos Fir Siding from Cloverdole Plywood Componv. -A former DFPA lield representolive for Soutirern Cqlifornic ond Arizono, Colvin will serve PWP occounts lhroughoul the mme creq'

Telephones: - MUrroy

Servicing Retoil Lumber Deolers ond Wholesole Distribution Yords

TnEr 0MlA

Foresf Products Reseqrch Society To Hold Nofihern Colifornio Meet

The Northern California Section of the Forest proclucts Research Society is to hold its annual meeting May 10-11 at the Claremont Hotel, Berkeley.

"Pulp and Paper-Its Importance to the California Lumber Industry" is-the theme for the May 10 session. papers rvill be presented in various areas of interest including: _ Commercial Pulping processes by Walter lF.olzer, Crown Zellerbach :

Chip procurement by Eugene Ingalls, Fibreboard; P-roposed. and Operating Pulping and Paper making installations in California;

Ilarket Potentials for Pulp by Lawrence Kegan, Crown Zellerbach;

Stream Improvement Progress by the National Council for Stream Improvement; and

Utilization of Wood Components Solubilized in pulping, and. Research Program in pulp and paper being carried oui at the University of California, Forest ProductJLaboratory.

"Utilization of Wood Industry Residue in Areas of population Concentration" r,vill be the theme of the session Mav 11. Papers will include: '

Air Pollution Abatement Problems and progress by Herbert Johnson, Bay Area Air Pollution ControlJ llultiple Unit_Incineration by N{r. B. C. Steinbacher, Smith Engineering Co.;

Markets for Wood_residue produced in timber operations by C. W. Vallette, Big Bear Timber Co.; and Utilization of Wood Residues in making molded prod- ucts, Bruce L. Carlson, Resin Wood. Inc.

Friday afternoon a tour of the llniversitv of California Radiation Laboratory is being planned.

lruck-ond-Troiler a DirectMill

ONLY

?a'lrlrlo|.a lnvantatlr Pond. Pine Cleors

Gcdor

Whire Fir Spociol Delailr

Heatform Fireplace Units Increase Retail Dealers' Sales

From the earliest times men have gathered arouud the open fire for warmth and fellows,hip. Even now we find uo real substitute for the cheer of a burning log.

The Heatform fireplace keeps all the glow and cheer of the old-time open fire but iu addition also circulates heat like a furnace. Through inlet grilles in the hearth of the fireplace, cool air flows from floor level into the heating chambers which surround the firebox and throat of the double-walled Heatform where it is heated aud returned to the roorn through outlet grilles placed on the sides or front of the 'fireplace, in the mantel shelf, under a metal hood or even in an adjoining room.

Here is o fireploce buih oround lhe Heorform itodel "S" (Swedish) unil wiih the fronf ond right side open' Cool air is drown in through the inlets of spoced mdsonty ot f,oor level in

Two-woy opening firaploce is smokofree cnd circutotes heqt inlo lwo rooms. The ilodel "D" Heofform worm oir circuloting unit wos used in building this fireploce. Hesform unit: ore qvailable for oll styles of ringle ond multiple opening Greploces.

Heatfornr is a con-rplete unit, hearth to flue, consisting of the firebox, throat, dome and damper. It is built to proper angles and dimensions around which the nrasonry walls of the fireplace are easily aud economically built. Heatf orur eliminates constructiou errors and smoke trouble.

Builders are finding that the Heatform is their best assurallce that there will be no call-backs ou the fireplaces they put into their hotnes, and tlre honre owlters are discclvering that the fireplace cau be a real conrfort and joy rather than just a decoration.

Heatforln ttnits are available in five modeis and matry sizes for every style of fireplace tlcsign. The matrufacturer offers lumber dealcrs cortrplete construction details and drawirrgs plus a 32 page book of National prize rvinning fireplace designs. Call or write Superior Fireplace Cornpauy, 4325 Artesia ,\'r.e., Fullerton, California. Telephone: Los Angeles exchange-MAdison 6-0467.

TECO Lcruds New Progrom

Ar Open House

Tinrbcr Enginecrirlg Conrpany's Western Research I)ivision was hos't to rnore than 50 top executives of West Coast plywood and particle board plants recently, at a special 'lopen house" in TECO's Corvallis, Oregon, laboratory.

Open house for the newly-exponded llleslern Reselrch Division loborotory of Timber Engineering Compony, c subsidiory of the Notionol lumber tvlonufq"iurets Associoiion, wos held December ll in Corvollis, Oregon.

Above, Moncger l' A' Po-tronsky, center, of rhe Corvollis TECO operclion, rolks wilh ,t/lortimer B. Doyle, left, of Wqshington, D.C', presi' dent of fimber Engineering Compony nnd execulive vice-presidenl of the Nstionql Lumber Monufqclurers Associqrion, ond Rolph H. Gloss, olso of Wcshington, D,C., vicepresident of Timber Engineering Compony' The TECO progrqrn on the West Coast is now in ils fourth yeor.

Doyle reviewed the rapid growth and expansion of the "TECO-Tested" quality conlrol program now iu effect in a number of WesI Coast plywoocl, particle board ancl laminated wood Plants.

Doyle pointed out that, aftel only three vears of existence, the 'I'ECO program exiends from British Columbia to Southern California. There is also a larninated wood produc's plant client in Warren, Arkausas. -

"TECO's reputation has beetr favorably established," Doyle added. "During the coming year, we artticipate evell trlore growth. and the additior-r of urore mills which will earn the right to use the TECO-Tested grade stamp." He said that advertising ancl oromotion of the "TECO" nante will also be expanded during 1962.

Patronsky welconred two new TECO clients into the "family." They are the CalWood particle boar<l operation at Sweet Home, Oregon, atrd the Carolina-California plywood plant at Salyer, California.

lhis beoutiful fireplcce buih cround q Model "A" Heo*orm oir circuloting fireploce unil wos feolured in the AI|IERICAN HOME MAGAZINE Aword Home "Besl Home for the Money" conslrucled in Morylond. Heotform unils include the firebox, fhroot. domt ond domper, forming the entire fireploce, hearlh to f,ue; this cssures o smoke-frm fireploce, eliminoles conslruction errorc ond soveg considerobly in lobor ond malericls. Heotforms ore mqnufoclured by Superior Fireploce Compony, Fullerton, Colifornio.

On hand to welcome the guests \A"ere \{ortimer B. Doyle, Washington, D. C'' rrresident of the Timber Engineering Comoauv ancl executive vice president of the National Lumber Manufacturefs Association: Ralph H. Gloss, also of Washington, D. C', vice president of Tin-rber Engineering Company; L. A. Patronsky, Corvallis, manager "t fBCO'r Western Research Division, ancl other staff members from the Corvallis headquarters. Bo.th Doyle and Gloss came from {Vashington, D. C., for the affair'

Following the open house and tour of the TECO offices and laboratory, the group nret socially at the Benton I-Iotel, followed bv dinner, brief remarks from Doyle, Gloss and Patronsky. Entertainment concluded the evenir-tg's activities.

Inlermeshed rings ond circles of miniolure perforotions provide o provocolive Pdltern with oll rhe f,qir ond ihyrhm of ihe Sponish dcnce thot inrpired irs nome. fhe new friberboord rile hqs o Diomond White finish for high lighr reeection without glore. ll obsorbs up to 60 percent of the sound slriking il cnd feoturei posilive stop bevels for eosy opphcotion ond level finirhed ceilings.

For fudher informqlion, wrile The Celolex Corporotion, l20 S, la5olle Street. Chiccao 3. lllinois.

fhe front ond side of the heqrth. fhe cool oir is heoted in lhe heoting chomber inside the Hmilorm. The heoted oir exponds ond is forced bqck into ihe room through the outlet grilles in the.rnosonry sbove lhe firebox' Fireploce wos designed by orchiteo Richord L. Toylor.

New Bolero Hush-Tone qcouslicol ceiling lila were introduced or The Celorex Corporolion NRIDA convenlion exhibit.

Forrest W. Wilson Donstes Golf Trophy

Forrest W. Wilson, representative of MacMillan, Bloedel & Powell River, Ltd., in California, Nevada and Arizona. donated a golf trophy which was awarded to the low net rvinner of the San Fernando Valley Hoo-Hoo Concat on ]'Iarch 23.

For Son Fernondo Volley Hoo-Hoo Meeting

Mr. Wilson (#32367) is celebrating forty years in the lumber business and allied fields, and would like to see more of his old Hoo-Hoo friends attend every future meeting of the valley club. He urges all membeis to reinstate if they are not already active.

Zee Instant Sentice . . . Direet from Zee Source

CnmB-F'nnNCH f,o.

'Since 1961" Wholesole

PIASONAIS

Ted Roy of Roy Forest Products broke his left ankle March 10 while skiing at Snow Valley near Lake Arrowhead. He hopes to be back at the office soon, although he will be in a cast for 12 weeks.

Bill and Chick Bright cetebrated their 25th Wedding Anniversary, Saturday, March 17 at the home of their daughter and son-in-law Donna and Jim Dean of Reseda'

Future lumberman Richard Dyer Clough weighed in March 9 at seven pounds, eleven ounces, at Good Samaritan Hospital, Los Angeles. Father George Clough, prominent southland lumberman, and mother Mary both

are doing fine. Young Richard joins a family of all rnen. I{is oldest brother Jerry is also in the lumber industry and Jim, Pete and John are attending school. Only four more io go fo. a complete baseball team, George.

George R. Hinkle, general manager of Consolidated Lumber Co., Wilmington, and rvife Mary Catharine returned last month from an enjoyable week in Death Valley. -fhey reported wonderful weather, including a real snow storm with high temperature, during their stay in the desert.

Ilorace Wolfe, Los Angeles wholesaler, seen taking in the "spots" in San Francisco last month.

The "Top Bauaua" of Hoo-Hoo, C. D. LeMaster, Seer of The House of Ancients, ancl his wife Gertie were house guests last month of Dee and Ada Essley at their new

Blue Dialnond 0ypsum l{allboard

home in Palm Desert, California. While in the spa area they were entertained by LeRoy and Mrs. Stanton of the pioneer wholesale distribuing concern. "Le" and Gertie returned to their home in Sacramento late last month.

Welcomed back to the job March 12 after six days in St. Luke's Hospital in Pasadena lvas Mabel Askins, second vice president and general chairman, entertainment committee, of Los Angeles Hoo-Hoo-Ette Club f I'

Welcorne home to Sid Penrose, Diamond National, Esparto, who is recovering nicely from a receut heart attack.

Dud James and Sandy RileY, Modesto Builders Supply, are currently in the midst of a big remodeling of their store. Dud and Sandy plan to complete the job in time for a big Spring grand opening.

Homer Derr, Derr Lumber Company, Elk Grove, recently returned to work after a foul' months bout with a respiratory ailment. Looks good and feeling just great, according to sott Gerald Derr.

Word has just been received from the "last frontier" at Golden, British Columbia, that well-known Mendocino County lumberman Joe Shipman has taken over salesmanagership of Kicking Horse Forest Products, Ltd. Joe, who until recently was a partner it't Talbot l-umber Co., San Rafael, may be contacted by s,riting the company at Golden, B. C., Canada, or callir.rg Golden 804.

Dtrrable Rolf Stolesen spent a week in the Eure ka area last month on business and happily noted a strengthening of the plyrvood market in geueral.

Word has been received from LuIkin, Texas, heart of the southwest hardwood lumber, ycllow pine, ,putp, paper and chemicals business, that a displaced Texan by the name of Verlon McKinney was recently through on Island Timber biz.

Well-known import-man Dave Borum, long associated rvith Getz Bros. both at Los Angeles and more recently San Francisco, resigned his positior-r to start his own business on March 1. The name of Dave's new operation, a general import-export business, is Intercontinental Plywood Company, Los Altos.

Bill Pratt, formerly with the California Redwood Association, joined the research department of Arcata Redwood Cornpany last month.

Blue Diamond gypsum wallboard possesses all of these qualities to a high degree Blue Diamond uniformity is valued highly by gypsum wallboard craftsmen as an aid in fast production of smooth surfaced walls and ceilings.

Ilarbor Lumber Company's Ray Tierney suffered a heart attack last month and is confined to Concord Community Hospital, according to Ike Zaftani, who is keeping a daily progress report, a favorable one we might add.

TPL's western sales chief, Harry Hood, and Mrs. Hood, spent three weeks during March vacationing at Palm Springs and the southland.

Energetic Berkeley wholesaler Paul Gaboury has added another project to his busy repertoire. Paul was recently elected president of the Bay Area Ice Hockey Association, a non-profit Berkeley organization limited to boys under 16 years of age.

W*oEsArE o*ry (rrn DHo & GRrEl{ roREsr pRoDucrs

DOilT BE BURI{ED UP

O HARDWOODS

. DOWEIS

. CLEAR OAK THRESHOTDS

. PLYWOODS . HARDWOOD

lti,illing Facilitics and Dsy Kilns

Phone: ANdover l-1600

OAKTAND

Since 1872 oi flNE FOREIGN qnd DOIIESTIC HARDWOODS

Here's lhe hollest item to hil the poinl business in 25 yeorsl

Flecto Yorothane is on omozing new cleor plostic finish thol losts twice cs long os vornish, goes on ony kind of wood-inside or oul. Dries dustfree in minules, needs no seoler. Perfecl for siding, floors, lobles. doors, even boofs. Gloss or solin finish . , Big advartising push for Flecfo Vqrolhone feolures tlFE, POPUIAR MECHANTCS ond Sundoy supplements. lf lhere's o higher dollor proft item we don't know obout it. Fostesl dollor lurn-over too. Order todoy.

,.IHOSE FR'ENDLY PEOPLE

sErt ro DEA|ERS oNtv"

Ittholesale T I M B E n $ hbblng

Douglos Fir in sizes 24" x24"

Pfoner copccily for surfircing lo 24" x24"

Re-Mfg. fqcilities for resowing Io 34" x34"

lJ we can'] ftnd it , , we'II mske lt

682 Monodnock Bldg., Scn Frcncisco 5 Phone GArfield !-184O-TWX SF 15

BEN WARDH. lL "iAike" MTHAEL

5OO High Street

I, Colif. A/oleAalaDeaa*/tttoco

Blg Increose Reported In Porticleboord Use

Demands for particleboard, for use as ffoor underlayment in both residential and commercial building, have risen sharply in recent months, according to reports from the country's leading particleboard manufacturers.

"More and more builders and floor people are becoming aware of the extremely smooth surfaces and solid core offered by particleboard," pointed out W. W. Aftolter, general sales manager for Wood Fibreboard Company, at Albany, Oregon, one of the country's largest producers of wood-formed board.

One of the major reasons for the recent growing acceptance of particleboard as a floor underlayment is because it complies with FHA home insurance standards. In its "Use of Materials Bulletin UM-28," dated November, 1960, the Federal Housing Administration sanctioned the use of particleboard which conforms to the standards of the National Particleboard Association for floor underlaymeflt.

One major West Coast retail drug chain, Pay Less Drug Stores, has specified the use of Duraflake lJnderlayment, produced by Wood Fibreboard Company, in all of its new or remodeled stores.

Duraflake IJnderlayment, in addition to meeting the standards required by FHA and the National Particleboard Association, also is guaranteed in writing by the manufacturer. This smooth, sturdy and low moisture-absorbing board will not indent when used as underlayment. It is available in all standard underlayment thicknesses.

Duraflake Underlayment, as well as its furniture and woodworking counterpart, Duraflake, include the best features found in wood particle and flake boards. Wood Fibreboard Company's $1,750,000 plant at Albany, Oregon, is the first in the United States to use the famous German-developed Bison system. This method has been used successfully in Europe for many years, but was just introduced in this country in late 1960, when Wood Fibreboard Company began operations.

One of the features which make Duraflake and Duraflake IJnderlayment superior to other boards is their smooth surface. This is achieved through the Bison system, which ingeniously forms the boards with the larger wood flakes in the middle, progressively graduating these particlbs so the "fines" automatically form the top and bottom surfaces. This gives the board its exceptionally strong internal bond, as well as its extremely smooth surface.

In addition to Duraflake Underlayment, Durafllake is manufactured for use in cabinet work, single wall construction, closet doors, toys, furniture, tables, and kitchen counters. It will not telegraph through any veneer or chemically-impregnated papers, and is also available in a variety of thicknesses.

The unique formation of Duraflake Underlayment and Duraflake allows close machining of the edges, in the case of beveling, for example. Both boards have excellent nail and screw-holding qualities.

Duraflake is produced in one of the largest presses in the country, allowing panels as large as 5 by 1.6 feet, which permits a great latitude of sizes.

"Both grades of Duraflake board," according to Affolter, "are tested and approved by TECO Laboratories of the Timber Engineering Company of Washington, D.C., an affiliate since 1933 of the National Lumber

Manufacturers Association. It is recognized as one of the finest engineering organizations in the broad field of wood technology. A TECO Laboratory "quality control" technician is present every day in the Wood Fibreboard Company plant at Albany, when Duraflake and Duraflake Underlayment are being produced, to make sure the products meet rigid standards.

Heql Trsnsmission Reduced 73olo On Fibergloss Panels

A new process, called "Heat-Block," in the production of Ornyte Fiberglass Panels has reduced the unwanted solar heat transmission characteristics by as much as 73 per cent, according to Mr. Maurice Horn, vice president in charge of sales, Ornyte Division, Berdon, Inc.

The new fiberglass panels, reports Mr. lforn, are ideally suited for applications where heat transmission ,problems affect personal comfort or the full performance of cooling and air conditioning systems.

course. Available only to companies whose general management has had RMS training, the sales course costs $250 per man.

Richheimer emphasized that participants in the revised training program will receive all the materials distributed previously to graduates of the $2,000 course; the RMS General Management Manual, Price Book, Cost Book, Design Pak and other items. Similarly, all will be eligible for continuing RMS services, including showroom design, monthly advertising service, grand opening promotions, management consultation and supplementary training.

During the first day of the General Management Training program, the student is fully oriented in the organizalional methods employed by Richheimer Modernizing Systems. Also included on the opening day agenda are detailed discussions on the steps necessary to launch a remodeling operation, the management and organization of a typical remodeling job, and the use of the Design Pak, a drafting instrument that allows the salesman to illustrate the proposed home improvement.

On subsequent days, emphasis is on cost analysis, labor and materials for remodeling operations, how construction and production schedules are set up and fulfilled, and product knowledge and sales techniques needed to sell home remodeling. Five year bank plans, FHA plans for customer financing, and 30 year mortgage refinancing are also thoroughly discussed.

The concluding sessions are devoted to raising the ridge of a trussed-roof home, the importance of the urban renewal program to the home improver, as well as the RMS services that are available to the graduates of the program;

"Heat-Block," it was pointed out, varies with the panel color and its inherent ratio to light transmission. The color pink with Ileat-Block has a light transmission value of 2l per cent to 28 per cent, with heat transmission value of 27 per cent to 33 per cent; whereas white, a Heat Block color, has light transmission value of 56 per cent to 6l per cent with a heat transmission value of 31 per cent to 34 per cent, giving the best heat-tolight transmission ratio. Ornyte has 14 difierent stock colors to provide a complete range of light and heat transmission values to meet all needs,

Ornyte Fiberglass Panels are available in corrugated, flat, flat stock in rolls, and panels in lengths over 72 feet. Ornyte also has a color matching service.

For complete details and free chart of light and heat transmission values, write Ornyte Division, 701 Olympic Blvd., Santa Monica, California.

Reichheimer Modernizing Sysfems, Inc., Offers Manogement Tnoining

Richheimer Modernizing Systems, whose training program has turned out more than 100 graduates from all parts of the country in the past six months, has announced plans for a greatly broadened effort.

The general management training program "will reach thousands, rather than hundreds" of lumber dealers, builders, spe- cialty contractors and others eager to enter the burgeoning home modernization field, Herbert Richheimer, founder and chairman of the RMS activity, explained.

The course for general management trainings is five and a half days. Cost is 9500.

In addition to the general management training program, RMS has developed, and has twice tested, a five-day sales training

In the Sales Training program, the greatest emphasis is placed on actual demonstration and performance by the student. It is based on the concept of acquainting the salesman with the available sales tools and teaching him how best to use them.

In conjunction with this, the student is first given a Design Pak and Price Book and is familiarized with a typical contract.

The remaining four days of the program are concerned with student demonstration of sales calls, presentations, the pricing and sketching of typical jobs, and writing up the sales contract. The student is also acquainted with consumer financing and the technical knowledge required for such jobs as extensions, attics, dormers, kitchens and basements.

Two New ltems for Clory Corp.

A new 8084' Door Machine and Doorcraft III have been introduced into the Construction Automation Division of Clary Corporation line.

The Doorcraft III is a compact door fabricating machine that sizes and bevels a blank or lightened door, drills lock and piston holes, mortises jamb and door for hinge butts, lock strike plate, latch bolt holes (round and rectangular), and holds material in rigid position for accurately attaching the hinges to jarnb and door, and securing the striker plate, according to the company.

"The completely air actuated 808,4' will mortise and drill up to, and including, a 8 foot door exterior and interior, has movable templates that adapt to any hinge layout, will perform hinge dapouts to mate with steel jambs, and has special routing equipment to accommodate the invisible hinge," described Paul I. Stevens, Clary vice president in charge.

OTD GROWIH REDWOOD

"Complefe Inventory-All Sizes & Grodes, Green or Dry-lor every pvrpose"

"Pqrlners in Progress"

Arrival of the first Lauan paneling to be prehnished in the Philippines has been announced by Pacific Wood Products Company of l,os Angeles.

Produced to PWP specifications under the tracle name "Satin-Tex," the initial shipment follows nearly a year of development and training in the Philippines under P\^/P technical advisors.

CENTRALLY LOCATED IN THE GREATER LOS ANGELES INDUSTRIAL

tCL FR(IM YARDFAST PICK.UP DIRECT SHIPMEI{TS VIA RAIL (|R TRUCK & TRAITERIO CAR S. P. SPUR TRACK - ADJACEI{T Tl} ALL FREEWAYS

COMPLETE MILL FACILITIES AT OUR 1O ACRE WHOLESALE DISTRIBUTION PLANT _ NATIONAL SHIPMENTS OF ALL PRODUCTS

"There is no SUBSTITUTE for EXPERIENCE!"

Cooperating informally under ti-re theme "Partners in Progress," the country's three leading plywood producers are participating in the new prefinishing program. In return for its technical t,raining and guidance, PWP will retain exclusive sales and distribution rights for the Satin-Tex oanels.

- The finish itself utilizes two thermosetting synthetic resins supplied by the O'Neil Duro Company of lVlilwaukee and Reliance Varnish Company of Los Angeles. Designed by Grenco, Inc. of Portland, the prefinishing line employs an infra-red drying oven which produces a baked-in finish described as ;'tli[nty resist,ant to heat, moisture, and abrasions."

#il$ffiir.

Recently odnitted to o full membership in the lmported Hordwood Plywood Associolion, Vonport lnlernotionol hos esicblished ofiices in the World Trode Cenfer in Son Froncisco. A wholly owned subsidiqry of Vcncouver Plywood Co., Vonport lnternolional will engage in importing o brood line of generol merchondisa ond commoditics os well ss plywmds ond veneers, occording to John Vonguord, execulive vice-president of the newly formed concern. Shown here in thoir new oftces ore Vangucrd, secrotory Borboro Gilbert ond Tom Schrom, who ioined rhe firm lost month ofter severol yeors experience with rhe old W. R. Grqce import division.

"Pdrtnors in Progress" is the therire of plywood preflnishing progrqm pioneered in rhe Philippines by Pocific Wood Products qnd three louon plywood producers. Shown obove, l,-r.: PWP txhniccl cdvisor Joseph Kneisel; Monilo mill owner Eddie Coiucngco; PWP residenl director for Philippine operotions Dick Bortlett.

Since 1952

WHOLESALE FOREST PRODUCTS

Quolity Mills Dependoble Service

$0.

Almost Gveryone is on the reducing

I'm so skinny I have to take expansion pills.

* Primarily,let me renind you to begin preparations for the Lumber Association of Southern California's 45th Annual Meeting and Trade Show, May 8,9 and 10 at the Lafayette Hotel in long Beach.

*

Second, let me tell you that if you want to reap big results from your advertising dollars, sow them in the pages of the California Lumber Merchant.

* And finally, don't forget to support the activities of Hoo-Hoo, your loyal fraternal lumber organization.

OBITUAR,Y

Tribute lo o Deporled Friend

The California Lumber Merchant Gentlemen:

I wonder if you will permit one of your charter subscribers of over forty years ago to write an obituary for an old friend and widely known millman.

Alfred J. Little dropped dead from a heart attack on March 10th. Bad news about the death of a member of his family was just more than the old pump would stand.

Al was associated with the writer from 1932 to 1946 as mill superintendent and was known to hundreds of contractors, consumers, manufacturers and suPPliers in the lumber, sash and door and glass industries. They were all his friends; he did not have an enemy in the world.

He stqod straight, walked straight and talked straight. He was generous to a fault, alwaYs 6rst in line to donate blood or reach for his wallet when a friend was in need. His loyaltY to h,is country and his patriotism were outstanding. During the years of World War II when the pressure was on in this hot defense area, he woutd work 17 hours a daY for weeks at a time to keeP the governnent supplied with badly needed deliveries. Being an executive, he did not draw any overtime but he gave everything he had to speed up construction.

A1 was one of the highest rated millmen in the State. When a contractor or a consumer walked into his office to describe his requirements, Al's pencil was busy on a piece of drawing paper and when the client had finished, Al showed him a beautiful drawing or sketch of just what he had been talking about. He was proud of the achievements of his crew of master mechanics. On the wall of his office was a photograph of a semicircular stairway he constructed at the mill and delivered in two sections to a fine home in La Jotla. It had a beautiful heavy handrail and carved newel posts and '"vhen it was installed in the stairwell, it fitted like a kid glove. Yes, Al was a perfectionist, a real builder.

He leaves a wife, son and daughter and several grandchildren. Also his brother, Jack Little of Union Planing Mill at Stockton. He will be sorely missed by his hundreds of friends.

As I stood by his gravesite in Rosecrans Natioual Cemetery, just a simple grave surrounded by thousands of little white headstones, I heard a Voice from above saying, "Well done, Al, thou good and faithful servant."

Volunteer, combat Army Sgt. Alfred J. Little, WW I, has gone upstairs.

Sincerely yours,

Edgar B. Culnan Chula Vista, California

5 Ccrrlow Wcrrehouses

lo Serve All Southern Cqliforniq Deqlers

l7O3 N. 8th Street COLTON, Cqlilornio TAlbot 5-0672

7862Burneil Street

VAN NUYS, Colifornia

TRiongle 3-2936 STote 5-5421

738 Eost 59th Sfreet

LOS ANGELES, Coliforniq Pleosont 2-3137

6807 McKinleyAvenue

tOS ANGEtES, Golifornio Pleosont 2-3t36

25lO N. Chico Street

E[ ttONTE, Cslifornis

Gllberr 3-7345

CUmberlond 3-3303

MORGAI{ D(l(lRS for Every Use

il4{10 Interchangeable Panels

Entrance Doors-All Types

SED0RC0 louvers & Hardwood Southern Aires

FTUSH D(l(lRL

ASH-MAH(lGAI{Y

-BIRCHlrlAs0l{ITE-BEECH

flR PTYTY(I|ID_ JAPA}IESE PIYW|I||D

NORDCO DOORS

TOUVER DOORS

3 PANET DOORS F-3

FOUR PANET RAISED F.44

X.BUCK FRONT DOORS

sAsH DOORS F-r3

RAISE PANET I,OUVER DOORS

SCREEN DOORS

TRENCH DOORS

DUTCH DOORS

FANCY FIR DOORS (ENTRANCE)

1OUVER BTINDS

A^ONTEREY WPE DOORS

"SOUTHERN AIR" DOORS

Estqblished 1896

WHOLESATE ONLY

llcmbcr

Soutfirrn Golifornio Doo? Indifut

Teco-Testedt

Trvo additional West Coast softwood plywood mills have been added to the group of companies norv carrying the "Teco-Tested" stamp, reports L. A. Patronsky, manager' Timber Engineering Company's quality control service at Corvallis, Oregon.

One is Fir-Ply, Inc., White CitY, near Medford, which has a monthly capacity of some 5 million square feet (:r(-inch basis). E. A. (Ernie) Clark is president of this company, A. W. Michelson, Vice President and R. W. \ran Duker, General Manager.

The other one is Rogue Valley Plywood, Inc., Medford, w'hich will begin operation sometime in February, with a monthly production figure of about 5 million square feet. Officers of the company are Doug Gordenier, President, Glen F. Leach, vice president and Karl Goshorn, secretary. Others associated with the company are John LaFleur an<l Marvin Green.

Patronsky said Robert Eddings, formerly Teco Technician at Carolina Pacific Plywood. Inc., Medford, has been transferred to Fir-Ply, Inc. Eugene Cummings, technician at Teco headquarters at Corvallis, has been transferred to Carolina California Plywood, Inc. Eldon Branson, for 16 years with the Springfield Plywood Cornpany at Springfield, Oregon, is now with Tinrber Engineering Company and has beeu assigned to Cjrolina Pacific plywood ptant at White City, Oregon.

These new members of the exPanding Teco quality control service join two other new Teco clients. B. D. Mitchell, president of Carolina California Plywood, Inc., at Salyer, California, signed with Teco in January. In December, Ivor Kallin, entered the particleboard manufacturine field under the Teco grademarking program at Sweet Home, Oregon. Kallin was a pioneer in the distribution and sales of wood particle board in the Los Angeles markets' This organization is called the Kal-Wood Company with John Tyner as general nlana€Jer.

Timber Engineering Company is an affiliate of tl-re National Lumber Manufacturers Association, Washington, D.C. The "Teco- 'lested" quality control program now in effect in a number of West Coast plywood plants features daily Teco Technician service in each plant. They perform closely supervised quality control testing procedures io urtu.. compliance with generally accepted industry and commercial standards.

Simpson Easy Woll Cotolog Avoiloble

Complete detailed information and illustrations on Easy Wall partitions, panels, matching doors and door jamb units are contained in a four-page catalog (A.I.A' No. 23-L) available from Simpson Timber Company. Installation tips, cross-section drawings, physical properties and other specifications also are included on Easy Wall products' Copies of this full-color folder may be obtained by writing Simpson Timber Company, 2041 E. Washington Building, Seattle 1, Washington.

Flintkofe December Qusrter Sqles, Eornings Gain Over Previous Yeqr

The Ftintkote Company, major producer of building materials, containers and other products for home and industry, today (Feb. 8/ issued a preliminary report on last year's operations showing an improvement in sales and earnings for thi December quarter of 1961 compared with the final quarter of 1960.

For thi three months ended Dec' 3l' 1961'

Flintkote reported sales of $62,061,969 compared with $59,916,663 in the corresponding period a year earlier. Net income for the December quarter o{ 1961 amounted to $3,176,568, equal after preferred dividend requirements to 48 cents per share on 5,525,555 average common shares outstanding. This compares with $2,849,363, or 43 cents per share on 5,466,305 average common shares outstanding in the December quarter of 1960. Provision for federal and foreign income taxes totaled $2,019,550 against $2,449,438 for the respective periods.

For the full 1961 year Flintkote's sales totaled $248,758,325 compared with $252,171,900 in 1960' Net income amounted to $11,478,740 for 1961, equal after preferred dividend requirements to $1.72 per share on 5,535,893 average common shares outstanding, compared with $12,963,627, or $2.01 per share on 5,452,261 average common shares outstanding, in 1960. Provision for federal and foreign income taxes in 1961 was $9,573,269 against $10p41,998 in 1960.

New Public Relqtions Firm For Forest Products Industry

Formation of a new public relations firm, Berry Associates, with primary emphasis on service to the Forest Industry, has just been announced by Jack Berry, Sacramento wholesale lumberman. The firm will operate concurrently with his present wholesale business at the same address, 2118 P Street, Sacram.e11to, California.

f he aim of the new organization, according to Berry, is to bring together a broad and diversified experience in logging, lumber and forestry, with the specialized skills of affiliates, to offer a complete public relations and promotion service to the industry.

Berry, for the past eleven years owner of the Jack Berry Lumber Company, in Sacranlento, has been closely associated with organizational and promotion work in the lumber industry. He was executive secretary of the Sierra-Cascade Logging Conference at its founding and duriug the first six years of its rapid growth in Califorrria and Southern Oregon. In this capacity, he organized and administered the annual Sierra-Cascade Forest Ncws Award for newspapermen, conducted two three-day newsmeu's tours of the logging and lumber industry, and edited the conference's magazine type yearbook.

He has been an active leader in both local and national wood promotion programs and in 1960 served as National Coordinator of the industry's first National Forest Products Week. Berry holds a B.S. in Forestry from the University of California and was on the editorial staff of the college newspaper, "The Daily Californian." His work in the lumber industry, beginning in 1930, runs the broad range fronr choker setter for donkey engine and cats, log scaler, timber cruiser, lumber grader, company forester, construction engineer, to plant superir.rtendent. His work in these fields was m,ainly in California with the Diamond Match Company of Stirling City and the Michigan-California Lumber Company of Camino. During World War II, Berry commanded a combat engineer batallion in the Mediterranean Theatre and held the rank of Lieutenant Colonel.

Berry is a member of the Society of American Foresters and the Forest Products Research Society. He has held regional and national offices in the lumbermen's international fraternity, Hoo-Hoo, including member of the Supreme Nine and National Chairman of the organization's Wood Promotion Committee. He was recently elected president of the Sierra-Cascade Logging Conference.

The new firm offers an all-round service, on both large and small assignments, to provide counsel, develop programs of public relations or wood promotion, work on legislative issues, prepare company publications, and plan specific events.

"We feel this is a most timely moment to enter the fie1d," Berry comments. "There is a growing awareness within the Forest Products Industry of the vital importance of all phases of public relations and promotion to the welfare of our industry. Berry Associates has a broad knowledge of the industry, its people and problems. With the backing of affiliates well qualiied in the use of all public relations tools, we hope to provide an extremely effective public relations counsel, tailor:ed for the wood products industry."

This Moy Help!

Plastic Credit Cards and I.D. cards can now be issued in any office, using nothing but a typewriter. No special equipment of any kind is needed. The new cards are intended to replace paper cards now being issued-membership cards, courtesy cards, employee cards, student body cards, customer cards, club cards, license cards, etc.

This new type of plastic card is not embossed and you cannot print from it. It is intended to be a durable, attractive card for iclentification purposes-an IDENTICARD.

The cards come to you in three parts: (l) blank plastic cards; (2) blank, pressure-sensitive labels, printed to order, with your design aud copy, which you feed through a typewriter and ty,pe on the name, address, date, account or member number and similar data; (3) plain, clear, blank, pressure-sensitive lanrinating labels.

You type a label, peel it off the backing sheet and place it down on the sheet of plastic and it adheres there. If the person receiving the card is present, he signs it. You then peel off the clear label and place it down over all. You have a completed, laminated, clurable, plastic card. If the person who is to sign the card is not present, the lanrinating label is sent to him separately and after he has signed the card, he applies the laminating labe1.

\\rhen large quantities are used, labels can bc furnished so they will feed automatically through tabulating machines and addressing machines; for writing in the names and account numbers.

Samples and details are available on requcst from the manufacturer, Addressing Machine Co. of Calif., 667 Mission St., San F'rancisco 5, California.

Technicnl Dotcl Avoilqble

Monsanto Chemical Company has announced the availability of a technical data sheet describing the use of ammonium phosphates for the control of forest and brush fires.

The sheet contains descriptions of the physical and chemical properties of both monoammonium phosphate and diammonium phosphate. Performance tests are cited and instructions given for preparation of ammoniurn phosphate solutions for controlling fires in both light fuels, such as found in the southeastern section of the country and in heavy fuels, such as found in the West and Northwest.

The sheets are obtainable free from the Inorganic Chemicals Division of Monsanto Chemicals Division of Monsanto Chemical Company, 800 North Lindbergh Blvd., St. Louis 66, Mo.

New Profit$ New Sales ldeas

NBW PRODUCT$ New Literature

Air-King Speciolty

Parts for virtually any wood truss precision made, pre-cut and packaged in units, are now being offered for fast shipment by Air-King Manufacturing Co., Tigard, Ore.

Big plus features in the system from the point of view of the buyer is the saving in costs, from freight and from waste, according to General Manager Van S. Camp, an lS-year veteran in the field of lumber manufacturing. Camp reports buyer savings ranging from a minimum of 50c per truss for the large volume user who has his own fast cutting setup available to $2.00 each truss for the single carload buyer who previously had to cut his own parts on manual or semimanual equipment.

"Another big indirect advantage in buying pre-cut parts from Air-King is the saving in mistakes as well as over-inventory," Camp explains. "Inasmuch as we belong to the WCLA, have our own grade stamp and are located in the heart of the Fir producing area, we are able to inventory and process large quantities of 1500F in both Fir and Hemlock on a direct basis to the buyer.

"We feel this offers such a big advantage in time and cost to even the smallest user that it will not be long before this will be the common method of buying lumber," Camo concludes.

built-in or surface, mounted installation, and r-nay be operated in four, eight or sixteenstation Talk-A-Phone transistorized honle intercom systems. Featuring simplicity of operation and installation the new nrodel requires a wall opening 4rr( inches wide by 6l inches high by two inches deep, and has a custom-designed stainless steel front panel measuring 4 L3/16 inches 'r,r'ide by 7 3/16 inches high.

A3 the cdrpenter crew noils down decking. c lood of woll frome pieces from Air-King Monufccluring Corporstion of figord, Oregon, is being unloodod in the bcckground. Air-King's porticulor speciolty is the precision cutling of roflerc qnd roof lrusses for rhipment lhroughout fho country.

In addition to the precision cut truss packages, Air-King is also equipped to put together complete house packages for carload shipment, working either from the company's own plans or those of the buyer. Included in the packages are pre-cut and pre-fabricated small parts such as stud corners, partition Ts, window headers, door headers and screened vent blocks, as well as trusses and other large components.

New Four Stotion Intercom Rsdio

Ofiered oi Cost of Stcrff Unir

Talk-A-Phone Co., Chicago, announcecl a new four-station home intercom radio unit, designed to ofier master station performance at the cost of a stafi unit, Arie Liberman, president, said.

The new model, HI-4, is offered for either

Each HI-4 may be utilized for private conversation with any 3 other indoor or outdoot' stations in the system.

The system, developed to meet the dernands of modern home living, can combine various units to furnish complete intercom as well as radio all through the house, according to Liberman. Outside doors can be answered from any room; conversations can be rheld between rooms; baby, children's or sick rooms can be monitored; private or non-private conversations can be held; and favorite radio programs can follow the listener throughout the house.

The system uses no tubes, emits Ilo heat and does not mar or damage walls. Employing a transistor circuit, the system is built to last inde6nitely, providing exceptionally dependable and economical performance, Liberman said. With the HI-4, Talk-APhone also offers a surface mounting accessory, Model T-SM-L, where the unit is not flush mounted.

New Point-of-Sole Disploy Avoilsble for Plostic Pipe

A new point-of-sale display for JohnsManville plastic pipe is now available. Measuring 17 inches by 24 inches, the display is suitable for use either on the counter or hung on the wall.

Featuring both Polyethylene and ABS pipe, the colorful display incorporates pockets to hold 3% bv 6 inch folders describing these two types of pipe. Actual samples of each pipe are fastened to the display, which features photographs of the various types of installations for which plastic pipe is commonly used.

Additional data on Plastic Pipe Display

TP-49D may be obtained from Johns-Manville. 22 East 40th Street, New York 16, New York.

New Deep Finish Shipper Oftered

A special merchandiser display has been designed to focus customer attention on Weldwood Deep Finish Firzite-a new, clear, multiple-use wood sealer and finish recently introduced by United States Plywood Corporation.

The unit contains cans of the new "Deep Finish" in various sizes, attractively packaged in a display box that is topped by attached wood samples showing the fine, handrubbed efiects that can be achieved with the product.

The illustrations that accompany the attached wood samples show a durable, clear semi-gloss floor finish, a Danish oil finish for wood paneling, door or furniture, and a wallcabinet unit where Firzite was used as a sealer to ensure smooth, uniform paint coverage. Deep Finish Firzite also is designed for use as an oil stain when tinted with colors-in-oil or universal colorants..

The display unit contains four gallons, six quarts and four pints of Firzite, plus two free pints. Dealer cost is $24.30 for the package that retails at $43; a dealer profit of $18.70.

literature and finished available from the manullilf ffirl [| tlt ff ,$,!

DAvenport

Mqnufoclurers

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Forty yeors, we. kno'ar, is "just besinninss" jn the u1'

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uut, {orty yeors in the mogozine business-serving our greot lumber

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4*lt ? E t I This Juty tst lssue oI Ine vqrr- of "4U Annrversory i 2 ; : t 0 | tornis Lumber Merchant will be a "Showcose Issue" will depend upon You, your interest ond 4 4 : f t I tssue" o{ the pqst, present crnd luture: q review ncrticipotion. We osk ihot you send us news of 3 g E = fr i I luture: review porticipotion. of : )G E zd)|',-;^.-^.-l^-ia''^^.j-^nxntiahi<|nrva{.Wasl-..'r-_l*-^--^^^i''^{'r+lt'A> A E i | ;'ti" p.,"t glorious qnd romontic history of West- your own illustrious post ond progres"i.,e f,,rture. I a g E

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OBITUANIXS

Nora Hage Simpson, 69, president of Friend & Terry Lumber Compiny of Sacra_ mento, Calif., died M4rch'10, in Sacramento. Mrs. Simpson assumed presidency of the company in 1956 upon the death of her hus_ band, Edgar M. Simpson, prominent Cali_ fornia .ship captain, lumberman, horseman, and collector of historic vehicles and guns. _ She is survived by her two sons, Michael S_., vice-president of Friend & Terry Lumber Co., and Edgar M. Jr., manager of ihe Simpson ranchlands at Hood, Calif.

Harold L. Bierley, 60, owner of produc_ tion Patterns & Manufacturing Co., died March 7.

-. Bgln in Toledo, Ohio, Mr. Bierley had lived in the Los Angeles ar.ea for the past 30 years. He was an active member of the p,attern Make,rs Association and Foundrymen's Association.

Survivors are his widow, Marian; a brother, Irving, and his sister, Mrs. Heien Radv. both of Toledo.

Robert E. Caldwell, veteran redwood lumberman, died at his San Francisco home on March l.

Although he had been semi-retired in re_ cent years, Mr. Caldwell had spent over 50 years in the redwood lumber business, having begun his career during the early 1900's witt Union Lumber Company. He later spent several years with the Little River Lum6er Company, which was later purchased by Ham_ mond Lumber Comrpany. He remained on with Hammond and rose to the position of Western sales manager at the time of his retirement shortly after Hammond was our_ chased by Georgia-Pacific Corp.

Mr. Caldwell leaves his wife, Olga, of their home at 1945 Broadway, San Francisco. and a son, Robert W. Caldwell.

Malcolm E, Rood, 73, veteran lumber salesman and member of San Diego Hoo_ Hoo #3, died Wednesday, Ma"rch tO. tt " services were held at the Greenwood Mortu_ ary under auspices of S.W. Hackett Masonic Lodge.

Born in Miohigan, Mr. Rood lived in San Diego 20 years. He was a member of the Lake Shore Masonic Lodge, the Rainbow

Veterans Club and the veterans of Foreign Wars.

Surviving are his widow, Eva, and a sister.

Mrs. Lottie H. Hanson, 78, wife of Fran- cis G. If,anson, presiden,t of West Coast S'creen Co., passed away March 6, 1962 in Los Angeles, Californ'ia.

Services were held at Pierce Brothers' Little Church Around the Corner, in Ingle- wood, California, Thursday, March g, 1962 at I p.m. Dr. Hugh Morgan of the. First Christian Church of Inglewood, officiating. The interment was at the Inglewood park Cemetery.

Give Now!

to

Red CrossMorch of Dimes or

Your Other Fovorite Chorities

Responsible R.epresentqrion of Gruoriry Miils

ltfUrray l-4558

Gqtif. Exclusive Southern Cqlifornio Represenlotive: WOLF

(Roy Von lde or Eddie Seword) o TWX: PosqGol 7943

CREEK LUIYIBER CO., Gronts pass, Ore.

poRr oRFoRD cE;tl'"':11"'i"iffil^ flenow) cEDAR tanvlqclured at Newark, Calilornia Reprcsented in Southern Cqlifornio

BUYER'S GUIDE

LOS ANGE.I6

Sierra Redwood Comnony-.--......-.....--NEvodo 6'0I39

Simmonr Hordwood Lumber Co...--...-..--SPruce 3-1910

Smith Hordwood Co., L R'............------SPruce 3-0337

Smith-Robbins Lumber Corp'--.......---PLeqsont 3-4321

Son Bernordino - Riverside

A{qx' Hordwood Compony.......---....-..-NEvadq

IrAcCloud Lumber Co.----.....-..---..-..---.--VErmont 8'4963

AAutuql Moulding ond Lumber Co...-..-FAculty l-0877

Neimqn-Reed !umber Co..-.-....-...------TRiongle 3-1050

Nelson Lumber Co., H. M.--......---.-.-.RAymohd 3-0243

Neth Lumber Soles, A. W......-...-..----TRiongle 3-2663

Newquist Co., Jos. W...-...-...---------....---MUrroy I-0646

Oliver Lumber Co....-.-------......-----...--RAymond 3-0053

Ofsen Co., T. E.---.........-.-..........-..-...BRodshow 2-7943

Oregon-Pocific Forest Prod' Corp.....PArkwoy 2'4520

Osgood, Robert S...-....-..........------.-..----DU nkirk 2'8278

Oxiord Lumbcr Co- Rcx......-.....-.-.AXminster 3-5238

Pocific Fir Sq1es........-...-.....-..------...-.----itUrray 2'3359

Pqci{ic !umber Co., The--......-------.CUmberlond 3-9078

Pocific-Mqdison Lumber Co....--...-.-.-.-...SPtuca 3'2292

Pocific Wood Products-.--.......--...-.-.-...MAdiron 8'7251

Pon Asiotic Troding Co., tnc........---Rlchmond 7'7524

Pcnberthy Lumbcr Co'..................----..tudlow 3-4Iill

Philips Whsle. Lumber, Don Jr..-.-Glodstone 4-5018

Quoiiry Ploning Mitl....-.....-...-.......--.---ANgelus 8-2868

lcitz Co', E. !'................-........."......-...-.-ORiole 3'1270

Roy Forcrt Producb Co.........--..---.----TRiongle 3'1857

ly!el Lumber Soles..--.....-...--.---.-.-.----..-.SPruoa 5-3211

Soiford-!usrier, Inc.........---.-.......-...AXminsrer 2-9181

Shivcly, Alon A.............-.--.............CHopmCn q-?gqq

Siorrq- Lumber & Ptywood, lnc....-----TRiongle 3-2144

Weyerhoeuser Worehouse Rlchmond 8-5451 ..PRospeci 2-5880

Wholesole Forest Producls Co.--..-.-.----TRemonf 8-0161

Wilson, Forresi W.....--..........-..--.-.----SYcomore 4-7835 (MocMillon, Bloedel & Power River; B. C. Foresf Products Lid.)

Wrighr Lumber Soles, Poul...-----..------TRiongle 7-3088

Zwoit & Compony, H..-........----...---------DUnkirk 4'3I51

TREATED LUMBER_POLES_PIIING_TIES

Boxfer & Co., J. H.......--......-..------.----DUnkirk 8-9591

McCormick & Baxfer-..-.-.......---...'....----HEmlock 2-7961

Son Antonio Pole Const. Co.-...------------SPruce 3'4503

sAsH-DOORs-I\AtIIWORK-SCREEN SIIOUID!NG_BUITDING MATERIAL5

Ariesio Door Co., Inc.-.....---.......------..UNderhill 5-1233

Associoled Molding Co..---..............--RAymond 3-3221

Big Ben Sosh & Door

Northern Colifornin

9'7231

Torter, Websler & Johnson (Speciolty Div') AN 8-8351

Ulrich, Hermqn H..-.---....-----.--.-..--------.'FRontier 4-I07I

West Coosl Screen Co.......--........---------.ADoms l-l 108

gERVICES

Allied Building Credils, Inc..-......-.--....DUnkirk 8-6ltl

Associolad Malding Co.---.......-..-.--.RAvmond 3-3221

Berkol Monufocturing Co.....-.---------.--------------877-l 163

Colif. Lbr. tnrpection Service.-..----NOrmondy 5-54ill

Coosl Ploning Mill. ..........--.......--------.MAdison 2-lI8l

Downey Dry Ki1n..........--..........---------.--Topo1 J-!!!o

E-Z Glide.--...-... ---CUmberlond 3-2045

Houston Wolerproofing Mfg. Co'--.-----ATlantic 2'2196

Lumber Cenler Milling Co..-----.-.---EDgewood 6-125I

Son Antonio

SAN

BUYER'Is GUIDE

sAsH-DOOn5-W INDOWS-riOU tDINOS BUITDING TIAAIER]ATS

Blue Diomond Co............................--...YUkon l-l0Il

Coloveros Cemenl Co..-...---.....-..-......DOuglas 2-1221

TREATED TUIABER_POIES

1-5262

Hqrbor Lumber Compony-.-.....-..........-.---YUkon 2-9727

Higginr lumber Co., J, E.......--....--..YAlencia 1-8744

Hobbs Woll Lumber Co., Inc. .Flllmore 6-60(X1

Lomon Iumber Co....--...............--"....-----YlJkon 2-1376

McCfoud Lumber Co.---..-....--.....--......---EXbrook 2-7011

Pocific lumber Co., The.......--..-........-.GArfield l-3717

Ricci & Kruse lumber Co....................---Mlssion 7 -2576

Sowmill Solec Co.-.-..-.....-..-.............DE1owqre 4-1616

Stondord lumbcr Co.-......-.......-..--DAvenport 6-9G69

Torier, Webster & Johnson, lnc.........pRospccl 6-4200

Twin Horbors Lumber Co.---.....-.....DAvenport 4-2525

Union Lumber Compony-.....-...........--..-.SUtter l-6170

Unifed Stotes Plywood Corp..............-JUniper 6-5@5

Word & Knopp-.--..--.-.-.....-...-....-..-...-cArffeld l-1840

Wendling-Nothon Co.....-..-.-.........-.-.-.-..-.SUter l -5363

West Cossf Timbcr Products.-...--.-.GRoystone 4-3931

West€rn Forsst Products of S.F...--..--lOmbord 4-8760

Western lumber Compony.................-....PLozo 6-7ltl

Weyerhoeuser Compony-......-..-..-.........---PLozo 5-5781

Wholesofe Buifding Supply, lnc,--...-lEmplebar 2-6951

Woodslda Lumber Co.......-..-..............D1omond 3-5644

Ziel & Co.,

BAY AREA

ADr'ERTISERS TNDEX

Hqrdwood Co.----.---.....--.--27 Arcoto Rcdwood Co..-.-.-..------------.-.. *

Arrowhcod lunbcr Co......---.---.---.- |

Artcrio Door Co., Inc..-------.---.-----.. 9

A!3o<iotsd Redwood Mills------------'

Atkint, Kroll & Co.-.-----------...-.----.37

Atlqr Iumber Co.-...-.----..----..-..-.---- r

Avrom lunber Co..---..-------.---.--.-..'

Sqcromento

Dovidton We:lcrn Plywood--..-.-----

Dcko Productr Inc..--.-----------...-...--.-24

Dcl Voll,c, Kehmo & €o.---:.-...--::-53

Dicbold Lumbor Co., Corl.-.-.-.....--21

Doolcy & Co. ..------.-..---..-.-..--.--.-.-. r

Douglor Fir Plywood Aln..-......----15

*rAdvsttiainE oppec: ln qllernala lllue!

(Tell them gou sau it in The Calilomia Lumbet Merchant)

EMSCO Plywod -.-.---.----.--.----.--.---. I Esley & 5on, D. C.----------..---...---.--53

E-Z-Gidc .....-....-..-.................-......-.35

F & D Sql€t Co.-..-.-...-----.--.-.--..-.----43

Foirhurrt Lunber Co.-------.---.----...---59

Forn Tf ucking Co..---.--.....--.-.--.--.-.---57

Ford Truckt...-------

Founfoin Lbr, Co., Ed.--.-.--..-.....---- 3 Freemon Co.. Strphgn G,..-.-----.---- t Frenonl Foreri Produclr--.....--.----.-.-45

Indeplndsnl Building Mqtqiqli Compqny ..--.....-----.---.--..-.--.-.-.-.-- | Indu3lrlol Iumber Co,-------.--.--------- t lrlond Lumbq Co.---..------.-.-----.--...Intd3fqle Contqiner Corp.----.--.-.--59

Jqckpol Iumber Co,--.-------..-.----.-..-- t Jqmb Dondy Lumber Co.---------.-.-.-* Jewett Iumbq Soler.-.,.--..--.-.--.-.---55

Johns-A{onvil lc Johnron [umbq Supply Co.,...-......-53 Jordon Inlernqtionol Co.--......--.-... Jordon Sqsh & Dow Co., F. l.-..--- |

Kelley, Alberf A.----.-.---.-................ Kent Whrle. lumber, Poul.-...-.-..--61 Kilgoro, Robort P.------...-------.-----.... * Kin Ton Iumbs Co.----.--....-....--.--*

King'r River lumbcr Corp.--..........29

L. A. Dry Kiln & Storog6, Inc.--.. * Lomon lumba Co.--------..-----..........-31

Iqrco ndurlriqr--..-...---------.----.----.... *

Lorhlcy lumber, Inc..-........--.....-----59

loe Iunbor Houling.------".---........--.. * Iev Lumbor Co..---...---...........--.--.... I

Loop Lvmber & ltill Co,.............--,19

Lor-Cql lumbcr Co.-------------...----...45

Lumbcr Ccnler Milling Co.--.---.---.. *

Lumbcr Delers l{qloriolt Co..,-.-*

A4q(Beqth Hordwood Co..------.---.--..41

MocMillon, Blocdel & Powcll River, Ltd.---.------..--..--..-.-----.--...-.- |

fiqhogony Importing Co...,--.---------51

Mopf e Bror.-.---.--- - ----....--- --..-. ---.27

ilorinlond lunber Co..--.-.--------...---57

Morkrtrom lumbcr Solcr, H. E,.--..

tt{qrsholl Shinglc Co...-.---.--.-----.-----

t\4orquorl-Wolfc lunbsr Co....--..-.- t

t!{oron Suppliet, Inc,---..---------.-.

Mqtonite Corpqotion....-...-...---------- t

l4cClovd lumbq Co....-.,..--.---....-.- r

M€ormlck & Boxtd Crcotoling Compony .---.---..----.....-.-....-...--.... t

Mincr Bondini, lnc.-.....-----.............57

A{oorc Dry Kiln Co..--...-...----..----.... 5

l utuol Mouldinq lumber Co.-....---55

Ncimqn-R€d Iumber Co..-..----.---.-33

Ncbon Lunbcr Co., H. l{..-..----.---51

Ncfh lumbcr Soler, A. W.------------17

Newq!itt'Co., Jor. W.------.-,--------*

Nikkel Lumber Co,. R. F.--------..---- t

Norco Di5tributing Co..--.----..--.---.--- t

Oliver lumbcr Co.---..-..---....---.---.-.. r

Orgood, Roberl S...---.--..-----.-----.--..

Orogon-Pqcinc Forarf Producl3------ t

Olcqn Co,, T, E...-.-.--....-----.-----.-.. *

Ortrom lunbcr Co.-------.---....-----.... *

Oxford lumber Co., Rcx.----.------.... *

Sierrq Lunbcr & Plywod, Inc.--.. t

Siqrra Redwood Co,..---.-.--------..------ t

Sinmons Hordwood Lbr...--.---..-.---.

Smith lunbcr Co., Rolph L..--.....--17

Smith Hordwod, L. R..-...----...------

Snellttron Lumbq Co,.-.---.....-.....".-

5o-Cql Building |{qleriolr Co.------ I

Solqno Cedor.& ,{illing Co..--....--. t

South 8oy Lumber Co.---.--....----..-.--61

Soulhgrn Or.gon Plywood..----.,...--

Southwott Plywood.........--...----.....-- t

Stohl lumbcr Co.------------.-.-..----...---39

Slondord Iumber Co,, 1nc,"..........- t

Slonton & Son, E. J,.--.--.--....--....---25

Slrqble Lumber Compony---.--.---.-,-.-

Stroil Door & Plywood-.--....-.Covcr I

Supcrior Fircplqc. Co.----------......-...

Suttls & Ke!ld Lumber Co.--------.-..

Tocomq lumbgr Solcr, Inc..--r---.----45

Tort6r, Webrlor & Johnton....Covcr 2

Trionglo [umbcr Co......--.--..-.----.-.. t

Twin Horbort lumbcr Co.---..--------.. t

U. S. Plywood Corp.----.-..-,.....------.

Ulrich, H€rmon H.----------.-----.-----.., t

Union Lumbq Compony.-----......-..---

Unilcd Whrlc. lbr. Co..-.--------------- t

Von lde lumbar Solcr, Roy...---.---61

Wolrh lumbsr Co.-------........--.--.-----

Wqlton-Smith & Co...-----------....-.__.. t

Word & Knqpp..-----...---.---...----....----49

Wqrron Southwctt, Inc.-.-----------.----33

Wendling-Nothon Conpqny.-----.--.13

Woat Coorf Lumbcrmcn't A$n-----..

West Coqtt Ssen Co...-...--....-.---- t

W€rt Cooti Timber Productt---------- |

We5lcrn Dry Kiln----------------.--...-..--,59

Waltcrn For€il Producls of S.F..--- t

W6slern For.rl Productr Co.---...-.--59

Quqlily Ploring Mill--------...-.---..---- |

Reody Hung Door Mfg. Co..---....----

Rogol Door Conpony.-.---.-...-----.."... *

Rlcci & Krurc [umbqr Co......-----.---

Roberlr Co., Thc--..----..----------------..11

RockDort Rcdwood Co.---,...-....---.---- t

Roy Forcrt Productr Co.----..--------..--55

Rygcl lunbq Sqlcr---..-.--.------.-.-.--- r

Wcrlsn Lumber Co..,......--...-----..-...61

Wcttcrn Mill & Lumbcr Co..-----..-- t

Wctlern Pinc Artociotion....---...--.. t

Wsrtarn Pino Supply Co.--------.-....--

Wcyerhoeurcr Compony--..-...----.-....

Whife Brothcrs-.-.--.-.--------..----.--49

Wholqrole Building Supply, .--. -...-... I nc. .....-.-...-------.-----.....---......-......-49

Wholcrqlc Forcll Productt Co,......

Wilhold Gluor, Inc.-......--......,.-..-...59

Wilron, FErrcrt W.-..-.*.'-----.,.. !

Woodsido Lumbcr Co..----.......--..---- t

Wrlghl lumbcr Solcr, Pqu1............61

Zwqrt & Co., H.---.--.---....---........-.... t

Zicl & Co., In<.-.--....-.--.-----.--.--.--.--

CLASSIFtED ADVERTlSlNHosition Wanted $1.50 per llne, mlnlmum $3.00; llelp Wanted and others $2.00 per llne, minlmum $4.00. Two lines ot address (your sddress or our Box number) count as one llne. Closing dates to. copy, 5th and 20th.

HEIP WANTED

CLASSIFIED ADVERTISEMENTS

S.F. BAY AREA YARD NEEDS-experienced lumber grader. List background and references. Box C-79, The California Lumber Merchant, 108 West Sixth Street Bldg., Rm. 508, Los Angeles 14 Calif.

EXPERIENCED MALE ACCOUNTANT- BOOKKEEPER_ with lumber background needed for a well established, progressive wholesale lumber company in Los Angeles. Opening is for a permanent position with a good future for the right man. Box C-76, The California Lumber Merchant, 108 West Sixth Street Building, Room 508, Los Angeles 14, Calif.

POSITION WANTED

EXPERIENCED LUMBERMAN-16 years experience, past 12 yrs. manager of retail, wholesale yard. Prefer wholesale or purchasing. Well known throughout Bay Area, familiar with No. Calif. and So. Oregon mills. Box C-80, The California Lumber Merchant, 108 West Sixth Street Bldg., Rm. 508, Los Angeles 14, Calif.

WELL REGARDED SOUTHERN CALIFORNIA LUMBERMAN-available as a representative for a Sawmill interested in selling Southern California area, or not satisfied with present representation. Thoroughly experienced in Fir and Redwood, dependable, honest, excellent references. Box C-78, The California Lumber Merchant, 108 West Sixth Street Bldg., Rm. 508, Los Angeles 14, Calif.

VETERAN BUILDING MATERIAL SALESMANexecutive experience, wishes Bay Area connection. Box C-77, The California Lumber Merchant, 108 West Sixth Street Bldg., Rm. 508, Los Angeles 14, Calif.

EXPERIENCED LUMBERMAN--Over 25 years in Calif. lumber distribution. Retail, Wholesale & Mil1 sales and Marketing Manager. Mature, aggressive & a top producer. Box C-81, The California Lumber Merchant. 108 West Sixth Street Bldg., Rm. 508, Los Angeles 14, Calif.

BUSINESS OPPORTUNITIES

FOR SALE_WHOI,ESALE BUILDING MATERIAL BUSI.

NESS-in Santa Barbara, Calif. covering three counties. Profitable, National Lines, Lease, on R. R. Spur' Improvements, Inventory & Equipment approximately $40,000.00. This is a dandv! Write: Pioneer Wholesale Company, 3333 E. 1lth St., Long B'each, or Phone GEneva 4-0488. H. E. Scott.

FOR LEASE OR SALE-2.28 Acres M2 Property in Van Nuvs. All public utilities, all paved, all fenced. Large lumber shed and dry kiln. FRANK BURNABY' CRestview 6-4955.

WANTED-a coastal location where an experienced retail lumber manager could buy in the business. R. C. Fry, 1318 Laurel, L. Osw.ego, Oregon.

LUMBER YARD SITE-for sale or lease. 5 lots in business district, retail store, lumber sheds, etc. $5a000. l'erms available, or will lease for $4@ per month. Adjoining rail lease with siding available. Contact H. \{. Baumgartner, Carlsbad Lumber Co., 417 Elm, Carlsbad' Calif., PArkway 9-2351.

Names of Advertisers in this Department using a Box Number cannot be divulged. All inquiries and replies should be addressed to Box shown in the advertisement.

EOUIP'NENT FOR SALE

DRYING STICKS l" by 2" by 4' sized to % at $2.50 C pieces' 4" by 4" by 4' sized load dividers at 30c each. Western Mill & Lumber bo., 4230 Bandini Blvd., Los Angeles 23' Phone ANgelus 2-4148.

l-Hyster Fork Lift RT 150

l-Hyster Fork Lift RT 75

2-Gerlinger Fork Lifts PH 862

l-Gerlinger Fork Lift PH 862 with side shift

l-Gerlinger Fork Lift S 15

l-Ross Fork Lift 15 SH

l-Westcoaster Fork Lift

l-Ross Carrier ltfodel 90

l-Ross Carrier Model 80

May be seen at: MacKay Mill Service, 822-69th Avenue, Oakland 21, Calit. NEptune 8-9428.

HEAVY FORK-LIFT TRUCKS

RENTALS AND SALES

MACKAY MILL SERVICE

NEptune 8-9428

822 - 69th Avenue-Oakland 21, Calif.

BERLIN Model 284 Band Re-Saw, 5O h.p' motor, tilting ball-bearing rollers. Perfect condition. $1500.00. American 72-inch Joiltgr' 5 h.f. motor. $350.m. American Band Rip, 20 h.p. motor' $ryq'00' Tiree Box Nailing Machines, S-head, closed back, good condition' $350.00 each. Bielec Building Supplv, 13652 E. Vallev Blvd., Citv of indus.try, Calif. Phone: EDgewood 3-5269 ot EDgewood 6-5911'

TRUCK FOR SALE-1953 Ford. 10 wheel with lumber rollers' Good condition. Good rubber. Crenshaw Lumber, 1940 W. 166th St.' Gardena, Calif. Phone: FAculty 1-1850.

1953 CHEVROLET TRUCK-8' x 16', flat bed with four lumber rollers, two-speed axle, and good tires. Western Mill and Lumber Company, 4230 Bandini Blvd., Los Angeles 23, Calit. Phone: ANgelus 2-4148.

COMPLETE Moore Dry-Kiln equipment including Boiler and Smoke Stack. Good condition and at a real Money-Saving price. Can be seen at Van Nuys. FRANK BURNABY, CRestview 6-4955.

MISCETLANEOUS

WANT BARGAIN OR BONEYARD DOORS-anv size or tvpe' Southern Lumber Company, 1402 So' lst St., San Jose, Calif'

The Brand New STRAIT PLACAROL FLUSH DOOR is presently being produced in VOLUME at our El Monte plant for the vvestern mar*et at the rate of SIX doors per minute.

We have the excltrsive franchise for the KONSTANDT machine, which is made in Germany and produces the rvood spirals that form the CORE of the modern, new flush doors automatically.

This nerv method of ploduction has many desirable features including the elimination completely of the telegraphing of ribs, even if the doors are coated with a high gloss ffnish.

And the use of spiral core assures complete sealing, as all plywood door.skins are coated with glue inside and are structurirlly bettcr, a desired feature in areas of extleme wcirther charrges.

All exteliol l%" STRAIT IIOLLOW CORE DOORS are nolv procluced with WOOD SPIRAL CORE exclusively and carry a 2-year guaranty.

QUATITY FTUSH DOORS PRODUCED IN THE WEST FOR WESTERN USERS !

Hollow wood spirols ore ploced in this door core. The process gives Stroit Flush Doors extrq strength ond durobiliry,

The new Konstondt mochine lurns out o continuous supply of hollow wood spirolr.