EPIGRAMMIZING PRICE CUTTING

The sweet-ness of low price never equals the bitterness of poor quality. ***

When it comes to figuring a billin competition, are you an estimator, a guessinator, or a cut-price-tater?

DON'T advertise "Qaality, Service and Price." Make it read "Quality, Service andSatisfaction."Sell them those three things and they won't haggle over the price. :1. tF *

The.man who furnishes his customers brains, ideas, and interesting assistance in their building affairs, never has

@9.9"9:999@ at our two great Plante THE to make a rock-bottom price on the goods; on the contrary he finds the world always willing to pay him a premium on his intelligence, but none on his building material. ***

Longfellow was talking against price cutting, when he wrote:

Write on your doors the saying wise and bold, Be bold, be bold, and everywhere be bold; Be not too bold, yet better the excess Than defect, better the more than less; Better than Hector in the field to die, Than like a perfumed Paris, turn and fly.

A Saw Mill?s Greatest Protection is Good Fire Insurance

Here is an insurance exchange owncd brclurivcly by its Policyholdere-every policyholder a saw mill operator. For .nine years, the National Lumber Manufacturers Inter-Inrurance Erchengc has saved the saw mill men of the country large sums of money on their fire insuranbe. Today our Exchange is financially stronger than ever. With our executive staff on a flat salary basis, the more insurance we carry, the tower the operating cost to all or us.

See that you are fully protected through your ovn e:changc.

Wrlte Today and Save a lloss

National Lumber Manufachnerr InterInntrance Exchange

Conway Buildln:, Chicago lf you want complete Crcdit Protection at Cort, write the National' Lumbg Marufacturerc Credit Corporation

Conway Buildtng, Chicago

Botl of tL* inqtitutiou an activithr of thi

These&irm,sTlla.rztVorrDwsines.s

DoUGL^as FIR-SPRUCBHEMLOCK-WHITE and sUGAR PINE-REDWOOD O. F. FOLSOM LUMBER COMPANY

24 California St

Wholerale Lunber Telephone Dowlas 5794

Our SpecialticrFACTORY SPECIALS

KILN DRY FIR CLEARS

"Give "DOCt' your order andstopworrying"

H. B. MARIS

Nry Location-Office and Warehoure

735 3rd Street-Opporite S. P. Depot

Home of WESTMADE PLYWOOD

G. A. Recouillat

San Francisco

W. M. BEEBE

25O FIRST NATIONAL BANK BLDG.

SOUTHERN HARDWOODS-VENEERS

Supcrior Oak Flooring, "Amorica't Fincrt', Scnd nc your inquirier rnd orderr Tclepbonc Douglar gll7

DIMMICK LUMBER COMP^A,NY

PAcrFrcMlbl3fftli*""*

CAR AND CARGO

AGENTS

WESTERN W}IITE CEDAR CO.

Mu;hficld, Oregon

GI.OBE EXPORT LUMBER CO.

Seettlc, Wuhlngton

PORT ORFORD WHITE CEDAR

DoucLAs FrR - spRUcE : HEMLoCK RED CEDAR SHINGLES

CALIFORNIA SUGAR AIYD WHITE PINE

24California Strc€t SAN FRANCISCO Telephone Douglas 8925

CHARLES R. McCORMICK RETURNS FROM NORTHWEST TRIP

Charles R. McCormick, president of Charles R. McCormick & Co.. San Francisco has returned from a two weeks' business trip to the Northwest where he visited the Portland, Columbia River, Seattle, and Puget Sound districts. He spent a few days at the company's Portland office where he discussed business matters with E. H. Meyer, manager of the Chas. R. McCormick & Co. operations in the Northwest, and he was also a visitor at the company's mill operations at St" Helens, Oregon, wher,e he made an inspec- tion of operations there with General Manager H. F. McCormick. In speaking of conditions in the Northwest, Mr. McCormick states that there has been considerable curtailment in lumber production and that the logging camps have curtailed their operations from 35 per cent to 50 per cent. He says that the cancellation of Japan orders has proved detrimental to the manufacturers, but that the mill operators are very optimistic and are looking forward for a good demand during the coming months. In speaking of California conditions, he states that the lumber surplus in Southern California is getting cleaned up and that the market looks much more favorable.

J. A. STROUD, JR., JOrNS E. J. DODGE CO.

J. A. Stroud, Jr., form,erly of Bakersfield, is now associated with the E. J. Dodge Co. the well known Redwood manufacturers and will represent the company in the Bay District and the Peninsula territory. Mr. Stroud was formerly associated rvith the building trade business in Bakersfield and is well known in the San Joaquin Valley and Northern California Districts.

A. B. WASTELL ADDRESSES LUMBER SALESMEN'S CLUB

At the regular weekly luncheon of the Lumber Salesmen's Club of San Francisco held at the Palace Hotel on March 24, Mr. A. B. Wastell, manager of the California Retail Lumbermen's Association, was the speaker of the day. Mr. Wastell gave an excellent talk on Lumber Standardization and lr'hat it meant to lhe lumber industry. He also gave an interesting discussion of the lumber market throughout the various California Districts and the social aspect of co-operation through Hoo-Hoo.

Forgie In North

Mr. Robt. Forgie, one of Los Angeles well known wholesalers, spent a week in and around San Francisco, the early part of this month, where he met M..J. H. Bloedel, president of the Bloedel Donovan Lumber Mills. for a conf,erence.

Mr. Forgie represents the Bloedel Donovan Mills, of Bellingham, Washington, in Southern California.

'DOC" FOLSOM ON NORTHWEST BUSINESS TR[p

"Doc" Folsom, of the O. F. Folsom Lumber Co., San Francisco, is on a tl'i'o weeks' business trip in the Northwest. While in the Northwest, he will call on the rnills in the Seattle, Tacoma, Portland, Columbia River, and Williamett Valley Districts.