Paint-Paint-Paint-In Spring

The farmers of Kimberley, South Africa, had a terrible time tryingto make a living grovvin$ crops on the rocky soil, and many of them gave up in despair, and moved along.

And all the time the "glittering stones" that their children were playing with in tlre yard, rvere DIAMONDS. But the farrners didn't knorv.

YOU are not still overlooking the diamonds of business in YOUR yard, are you, Mr. Lumber Merchant? Because the country is filled with those rvho ARE. And if yotl are still one of those who just sell "lumber, shingles, cement, lime, and sash and doors," the chances are that you too, are in the class u'ith the farmers of Kimberley.

This is the season when money is to be made from one of the biggest and best of these business "di21n6nd5"PAINT. Of course, the old theory that paint \\,'as a spring and fall sideline strictly, has been exploded long ago. The active paint merchant sells paint the year around: sells it for every outdoor use in the spring and summer; for outdoor protection in the fall; and throughout the lvinter he sells it for indoor use, for brightening up everything rvithin the home.

Yetspling-while it has ceased to be the ONLY good paint season-is still the BEST paint selling season, because it is naturally clean up, and brighten up, and repair up, and polish up, and paint up time. Everyone gets the fever. The paint salesman simpty ties onto the good old rvheel, and helps keep it turning by furnishing paint suggestions, plans, ideas, and materials. That's all you have to clo in the spring.

The house looks dingy, the fence ought to be burnished up, the yard furniture needs lots of green and white, the flivver shows signs of winter wear and needs brightening, the hen house needs a white surface, the porch floor needs color and protection, everywhere you turn there is something that needs paint and varnish.

The lumber merchant who sells the lumber to make the repairs as u'ell as build the new things, and who doesnlt sell the paint and varnish also, is just a plain business "sllcker" and that's all there is to it. There is just ab much to be made in beautifying and protecting the surface of the lumber, the shingles, and the sash thatyou sell, as there is in furnishing the stock itself. 'fhere isn't anyone else in one half as good position to sell the paint and varnish as the lumberman.

The paint specialists of the whole country have learned, and admit, that when the retail lumberman becomes a paint enthusiast, he is the very best of paint salesmen, and the most practical.

Stock paint and varnish, display it, boost it, tell your

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