The California Lumber Merchant - April 1924

"Know thyself is good stuff. But intelligent effort to make the whole world think well of you often spurs you on to make yourself better worth knowing.

ffiKNNS MLOG

Get Yours

f\Un new catalog No. l9 con\_,,f taining 268 _pages is just off the press. It represents the besr thought of the entire Atkins organization, illustrating and describins out complete line of Saws, Saw ing Tools, Saw Specialties and Machine Knives.

Nothing has been spared which in our opinion, could better it. It will be found useful to the buyer in the office as well as to the man in the field. The catalog will speak for itself, and behind it is the experience of 66 years of successful manufacturing and selling.

Sign

Gentlemen:

following?ddress:

Laminex-the only a erticdl grainbuilt'W f* door!

Not only does Laminexconstruction mean a perfected built-up door which will not shrink, suell or warp, but it means a door which is in constant demand for white enamel and hish-srade paint work. Laminex vertical (cloi) frain stiles and rails form a smooth base for enamel work.

Laminex all-flat or slash grain doors bring out the natural beauty of Douglas fir. No other soft wood takes stain and varnish in such beautiful effects.

Laminex tvpe of door construction is the result of long research and experience bv the larsest manufacturer oi doors in the wbrld. B! this process, we overame the

common taults in doors, due to the tracheids or cells of wood as it grows in the tree, which cause shrinking, swelling and warping. In the Forest Products l-aboratories, University of Washington, stock Laminex doors weresubmitted to scientific tests. Nol a Laminer door warped!

National advertising is creating a l-aminex market for you. Consumer, contractor and architect are beins told Laminex facts. Leadins iobbers in dverv section distribdte our do6is. Investigate -Laminex. Get the selling-help plan which enables you to "cash in" on our national campaign.

Spohane

Euery Laminex, Door is blainly branded on the end. and biars our gold label replaannent guaranke

RICTIARDSON ^QPrr,ou",

Fqoar thc nw/tas of Fbx* tlicHu*rrln,Vklah Mn trag Rnfs,'Vitlllr, atd simiht brod,rrc

Thc Rlchetdron Multl. cromeRof InoDal.rhm on rn Engltrh-Colonhl brodcdencdbythcHomeBulldcrs' Scwle Bus.ru of Hw Bcauifwl miulnc

stlll reaterbeauty for your roof colors in slate, Richardson ves anew effeCt-opal

A rcof of rare new colodng-oPal-has bccn creeted byblctrding on one ahingle two of the most beautifu lRichatdsoncolora in slatg wcathercd brown and jade grecn.

No two of ttresc Richardson opal shin' qles are alike. And the toof which they iorm just as they come from the bundlc' hu r-coloring llke that of a aun'f,eckcd lahc reveslcd betwcen thc trecs.

Architectr, home ownen and builder

arc all enthusiastic ovcr thc distinctive color of thirnewopalroof. Those urho have oecn it agrce that it is themost beautiful of thc colot combinatlonr rvellable in Richatdgon Multlcrome Roofc.

Tfu Richadson

Muhictomc Roof

In addition to opal, the Multicromc Roof is laid in other plcaslng color cfiectr.

The mre uteathseil brourn, an exclusive Richardeon colot in elate, har ptoved es. pecially popular when applied in com, bination with other Richardron rhinglee of ja& ge*:n, tile red,, or bbkpearl. lrl.fact' there ic a Multicrome Roof to harmonizc with evcry color echemc, and to please every customcr'g taste.

Thc newcolorr, opal andweathetcd b'ros'ni

arc uged only on the Richardson SuperGiant Shingle -famous for its beauty and economy.

I?ith itr inner foundation of Richardson felt, for f,fty years recognized as the best; coated and saturated with Viskalt, the vscuum. processed waterproof ng, 99.87o g,lure bltumen, the Super-Giant' elsurcr you Lrsting bdauty for yout roof.

Tki:*r*E :WF.l:#"

ffi@wa m trot t4tnr8

Richardson Multicrome Roofe are equally practlcal for ncw or ovet,thc.old-

RICHARDSON ROOFING

roof iobs. And remembet-foreveryroof. ing need there ie a Richardronproduca

Aaive scllinghctP

Advertisements like this appeering rtcedily in the Literary Digect, Housc and Garden, House Beautiful and also in thc national magazines of contracton, architeco and buildera, ate crcating an activc dcrnsnd for Richardoon Roofing in your locehty. And the Richardson Re-sale Plan tr mellng profte forthoucandr of Richatdron dederg by giving them the direct bencftc of thir advertising. Write for details of thir plan for your territory.

'Wriuforour newboo\bt

We will send you our newbooklct,Roofsof Dstinction, together with aamplce of Rich. ardeon Supcr-Giant Shinglcr in opal weathered brown and othcr colon Jurt ure the coupon below.

Q6rucnnnosolr coMp'rNv

Locltmd (Ctadnnrd), Ohf o Chlcrgo Ncw Orlanl New YoclClw Atlentr Ddlu

Cbp atld milthe otna

T}TE RICHARDSON COMPANY

Dcpt.,t5D, Lclhnd, Ohto

Crcndcmcn: Plccrc lcnd mc smplcr of Rlcherdroo Suoet Ghaf Shtnsla. ydr ncw boolclct, rnd dcetlr of chr Rlchrdrcn Reslc Phu for my town.

Neru...-..--------

Addre.

A western mwufacturer, adaertr,sing anil iltstributing nationally, has this to say about "The California Lumber Merchant,"

..OUR ADVERTISING CAIVTPAIGN HAS CREATED TREMENDOUS INTEREST THROUGHOUT THE WHOLE COUNTRY, BUT PARTICULARLY IN CALTFOR. NIA THE DEALERS ARE VERY I.ARGELY SOLD ON THE DESIRABItrITY OF HAIIDUNG OUR PRODUCT. WE THTNK THIS LARGELY DUE TO YOUR VALUABLE PUBUCATION."

PHIL B. HART

Merr1ln3 Edltor

A. M. THACKABERRY

Clrculetlol Mam3cr

A. C. MERRYMAN, Advcrtlrln3

J. E. MARTIN

M3r. 9u Frrncirco Oltcc

THE CALIFOR\IIA LUMBERMERCHANT JackDionne,fublishu

Incorporated undcr thc lam of Californla J. C. Dionne, Pret. ud Trru.; Phil B. Hart, Vice-Prcr.; J. E. Martin, Secy. Publirhed tbe lrt and lSth of ech month at lc-e FAY BLDG., LOS ANGELES, C.AL. TELEPHONE VAndiLe /(t s EDt.red u Scond-cl*r matter ScptcEbet 8, 192, at tAc Potoffice at Lor Angele, Californla, under Act of March 3, lt?9

Subrcriptioa Pricc, $2.110 pcr Ycrr Siaglc Copicr,25 centr cach. LOS ANGELES, CAL., APRIL 15, 1924

How Lumber Looks

To give a clear idea of what tfie fir mills have done in the lart thirty days, here is a table showing the total of production, ralec and shipments for four weeks. These figurer being taken from the weekly reports from the officer of the West Coast Lumbermens .A,ssociation.

Week ending March 12.

Production, 10513861319 feet; Sales, 9112o51366 feet ; ShipmentE, 9913531222.

WeGk ending March 19.

Production, 10011341670 feet; Sales, 1181272r344 feet; Shipmcnts 113,61$,{4 fs61.

Weck ending March 26.

ProdGtion, 100,6771516 feet; Sales, 94rl 14,355 feet; Shipmentr, 98,8O31263 feet.

Week ending April 2.

Production, 97 1815,572 feet; Sales, 8917661194 feet; Shipments, 10611721572 fet.

From thoce figures it would not appear that these mills hed encotmtered any great change or reaction in their buriners, at leart up to the firet of April.

Since that time, of eourse, rqports have arrived of a general ctrtailment at the mills, dl of which fu bound to have a good effect on this rnarket, if they stick to it.

It is eary to report the market conditions, but would be a man dzed job to suggect tfie sure remedy. Up and down the rtate things are mighty quiet, not only with the fiellow who ic celling car and cargo to the dealers, but the dealen thernrelves are not having their usuel volume.

Around fte Bay District the dealers seem to be a littde more optomistic oyer the outlook than in other parts. The

Sen Frrncirco Of6cc 90 Matron Bld3. Phone Garficld 5ll

Southcrn Of6cc

2nd Nrtlonal Blnk Bldg. Hourton, Tcrl

Northwcrtorn Officc 123t Northweltern Bk. Bldg. Portland, Orcgon

Advcrtiring Reter on rlpplicatioa

San Joaquin and Sacramento Valleys have been hit by the foot and mouth disease, and this same thing has affected business to a great entent in Los Angelec county. The quarantine on the movement of trucb ftom one county to another, andthe embargo on the movement of produce has caused a slump in all lines of businecs. From reports in the last few days, the authorities expect to bave this menace stamped out in a very few days, and be able to lift all quarantines.

BAY DISTRICT CONTINUES TO SHOW MUCH BUILDING ACTIVITY

During the month of March the building permits for San Francisco were $4,652,933.00. This was an increase of 4 per cent over the same period in 1923 and an increase of 43 per cent over the building permits during February, 1922. Thc building permits for Oakland during the month of March were $2,896,416.00, which was an incrcase of 12 pet cent over the same period in 1923 and an increase of 50 per cent over the February, 1922, building permits.

Stocks are much lower at the yards and the quantity of rnsold lumber on ttre docks is lesr than it was thirty days ago. This is one point to keep in mind.

The permits in Loe Angeles are holding up. To the night of the loth, permits for $5,6561723.00 worth of new buildings had been issued. This would indicate an. othei fifteen milliondollar month. Receipts at the [.os Angeles harbor, to the night of the ?th totalled 28 million feet, indicating a month of just a little over a hundred milli,on.

California Pine Association Makes Change in Its Grading Rules

At a recent meeting of the board of directors of the California White and Sugar Pine Manufactur'ers Association, and important change in the Association grading rules was voted. This change' consists in a re-alignment of the grades now used and the addition of a new grade. The present grade of No. 1 and 2 Clear; which is shown in the grading rule books under the grades of yard lumber, was removed from this classification and placed under thegrades of factory lumber. The added grade is the yard grade of B Select and Better.

The necessity for this change u'as dictated by two important considerations. In the first place, a comparison of the Association grades for finishing and common lumber with the proposed basic grading rules for yard lumbe,: prepared by the Forest Products Laboratory of the Forest Service of the U. S. Department of Agriculture, indicates

that the present grade of I and 2 Clear is quit,e a bit out of line with the proposed basic grade of B. In fact, this comparison shows the grade of 1 and 2 Clear to be about 50/o better than the proposed basic grade of B, and at the same time, out of line with corresponding grades of other Associations to about the same extent. Removing the grade of I and 2 Clear from the yard classification permits the adoption of a grade of B Select and Better, which will line up the California Pine Association grad'es niuch more closely in the scheme of national standardization. The other reason is that the bulk of the lumber shipped today' under the grade of No. I and 2 Clear is cut up and remanu. {actured before nse. In other words, this grade has always

(Qontinued on Page 24)

CALIFORNIA LUMBER NOTABLES

C. STOWELL SMITH OF SAN FRANCISCO

C. Stor,r'ell Smith is secretary-manager of the California White -and Sugar Pine Association w-hich is composed of ov_e_r fi_fty mills that makes up its membership. -

He has been associated with this large progressive lum'ber organization for over eight years. Pribr to his joining the association he was in charge of the office of products of the United States Forest Service with headquarters in San F'rancisco. He is a graduate of the School of Forestry of the University of Michigan.

He is an enthusiastic, practical and efficient lumberman and in addition to being a keen student of all matters pertaining to association work, he has devoted much time 1nd thought to their Lumber Inspection, Statistical, and Traffic Departments with results that have been very beneficial to the association's member mills.

His great hobby is golf and he has always taken an active part in the various lumbermen golf tournaments held in the Bay District. He has also been accused by his friends of -being and expert domino player. He makes his home in Berkeley, is married and has three fine children. He is a splendid citizen, takes an active part in civic affairs in theBayDistrict and is also an active participant in local Hoo-Hoo affairs.

He is a member of the Berkeley Country Club, and the Transportation and Commonweaith Clubi of San Franc1sco.

How Robinson Crusoe Advertised

By IACK DIONNE

Robinson Crusoe was wrecked on a lonely and desolate island. He wanted to get OFF that island. He wanted that fact to become known. It wasn't enough that his man Friday should know it; it wasn't going to do him any good for his pet goat and parrot, and the other nearby things on his own island to know that he wanted to get off. -The people to whom he wished to Communicate this desire of his were people who might pass nearby in ships, who were able to relieve him from his lonely position.

So what did Robinson Crusoe do?

He did what any wise man does who wants to reach other people-to communicate something to. those not in direct touch with him:-

HE ADVERTISED !

Now right ofr the bat it might occur to you that he had about as little an advertising opportunity as any man you ever heard of. He HAD. But that didn't keep him from advertising

All he had in this world to advertise with, was an old SHIRT. Not much of an advertising. opportunityr we admit. Andhis prospective "customers" were very' very few.

But Robinson Crusoe was one of those guys who made the most of his opportunities. He took the old shirt, stuck it on a pole, and stuck the pole up on the highest point of his island.

He didn't stick it up there one day, and take it down the next. fle didn't say to himself : "Advertising may be all right for sorne folks, but it's no good for me." Hc didn't say: "f'[ stick the old shirt up today, and then take it down for a few days."

He just put the only ad he had up inthe best position he could find for it, and he kept it there all the time, day in and day out.

And finally he GOT RESULTS

Mr. Lumbcr Merchant-whenever you get to thinkirtg about advertising for YOUR business, wondering if it payq if it is worth while, if you can reach anyone' if your advertising possibilities are anygood-REMEMBER ROBINSON CRUSOE.

LUMBER DEATERS: LET US HELP YOU SELL MORE FIR AND HEMLOCK FLOORING

DURING 1924

We have exclusive agency in California f o r Weyerhaeuser's famous trade marked, nationally advertised Fir Flooring. There is no flooring made that can surpass it for quality, uniformity and general value. We will be glad to ship you a trial order of this great fooring, believing that it will become an essential part of your business.

WE HAVE MILLS SHIPS WH. YARDS AT YOUR SERVICE!

We sell exclusively in California the Weyerhaesuer brand of endmatched, trademarked, nationally advertised Hemlock flooring.

This is one of the finest softwood floors ever sold at any price. To stock it and show it means a regular business in this most attractive fooring.

State Association Offers Model Houses

In thebulletin of the California Retail Lumbermen's Association issued about the first of this month, special attention was called to an enclosed circular, offering retail lumber dealers a choice of four very clever Model Homes, made in miniature by an eastern company, and distributed by them through association offices.

The models, according to the literature, are substantially made of pine, and hardwoods, are painted, glazed and well crated for d,elivery. It also states that the use of these miniatures will create in th'e mind of a customer a desire to own his own home, and that they have built up a good business for dealers who have used th,em for window displays, etc.

Mr. A. B. Wastell, Manager of the California Retail Lumbermen's Association, in this issue of the Bulletin, says, "The use of these Model Houses has proven profitable elservhere and believe that No. 4 model is suited to California. Ord'er direct or thru this office and if you would prefer a stucco model bungalow, to suit the popular trend, let us know by reference to a plan number of Floyd Derni,er's (Lumbermen's Service Association), service and will take up with the manufacturers for price."

Mr. Wastell also had the following to say to the members :

Clever Cartoon in Last State Assn.

District. The Manager alternates between the two districts in calling on th'e trade and furnishing personal service to members upon request, just as promptly as possible to fit inwith a general itinerary. Members get out of the Association in proportion as they ask and make use of its facilities for service. CALL UPON US ! Manv retail lumbermen are hesitating about joining the Associition at this time. Your recommendation would behelpful in

covering convenlSouthern and with Northern CAR OR CARGO TRY OUR SERVICE Phone TUcker 1431

(Continued on Page 12)

Geo. B. Maxwell Phone TUcker 1431 W. W. Wilkinron MIIJS AT Winlock, Warh. Yacolt, Wash. Porthnd, Oregon Rainicr, Oregon Wendling, Oregon Acpgrovc, Oregon

BulletinJ/

Corxled Beef a]nd Cabbage

Corned beef and cabbage makes et yery Clear Redvood fnish is the cream p"f of good meal, the nade. But I think you'll give heed to my vords. The main dish of the meal for the dealers vho dealIs the"common" dnd "merchtt Redwood boards.

That is lihed by the wisest of men. Cream p"fr fo, dessert Will nobody hurt, Unless he eats three more than tm.

l[f'S THE RED$TOOD BOARDS and dimension that form the beans, Jl. pot"to"s, andgood old beef of the retail lumber business, for they offer the best aalue for the moneyand they're always in demand.

Take the No. 3 REDITOOD board for example. In the pile its no cream pufffor appearance, but it will surprise you to see how well it looks onthebarn or the brooder house. Ask the ranchers of the San Joaquin. They know-and so do the retail lumber yards. Then there is sheathing. Lx4 and k6 "merch" that fills the bifi and leaves a satisfied customer.

Shelves for the kitchen and the clothes closet are little things, but it is wonder{ul how much Lx6 to L2"extra merch" or "standard'-in REDWOOD, of coursesuch little things amount to in a couple of months' time.

The cream p,rffr ofthe tade? Clear REDWOOD finish, ofcourse. For baseboards,casing,panels and wainscotting nothing can be more appropriate. It adds distinction and beauty to every home.

Thisyears stocks mustbewatched ifyou would satisfy the customerwho asks:

Albion Lumber Company

Dolbeer & Carson Lumber Co.

Glen Blair Redwood Co.

Flammond Lumber Company

J. R. Hanify Company

Hobbs, Wall & Company

Homes Eureka Lumber C,o.

Little River Redwood Crc.

Mendocino Lumber Co.

Northwestern Redwood Co.

The Pacific Lumber Co.

LJnion Lumber Company

United States Senate and Kipling's Tomlinson

By Jack Dionne

I wish we could get the United States Senate, with the present investigating committees in the front row, to give up just one short thirty minutes of their valuable time, and devote that time to a slow, careful, and thoughtful reading of one of Kipling's most reinarkable poems-"feq1linsen."

There are in that poem so many direct comparisons, so many remarkable similes, so many things so very, very much like what the Senate is doing today withits wholesale investigations, that I believe it would come closer than anything else that I know of to stemming this tide of "investigation" via the gossip route.

This character of Kipling's whose name was Tomlinson, died and went to Heaven's gate, and there St. Peter met him, to give him his examination, and asked him to stand and tell what he had actually DONE while on earth.

And Tomlinson's answer came:

"This I have read in a book," he said, "and that was told to me, and this I have thought that another man thought of a Prince in Muscovy."

"Oh, this I have felt, and this I have guessed, and this I have heard men say, and this they wrote that another man wrote ofa Carl in Norroway."

"And this I have heard" quoth Tomlinson, "and this was noised abroad, and this I ha' got from a Belgion bock, on the word of a dead French lord."

And so on, went Tomlinson's story of the things he had DONE.

See the point?

Repeated, re-hashed, hearsay gossip that has gone from lip to lip and back again; things that dead men who can't rise and speak for themselves are alleged to have told; with all the innumerable opportunities and possibilities for derangement by reason of human memory, human frailty, human tendencies to forget, to exaggerate, to transpose' to substitute, to lie-all these things are being permitted to find listeners in official position, and to go into the public press, blackening the names of men, and casting shadows over reputations, that can never be erased. And all this is happening in ofEcial Washington, at the capitol seat of the greatest nation the world has known; one that since the day of its inception has guaranteed to every man equal rights, trial byjury, the privilege of facing his accusers, and the recourse of the courts in defending himself against defamation of character.

I am not interested in the guilt or innocence of any particular man who has been drawn into this controversy. I AM interested in a square deal forEVERYMAN who

claims this fag as his foundation of freedom. And the "evidence" that has gone before the committees at Washington, and into the public print, destroying man after man without trial by jury, compares most favorably with the evidence that Kipling's "Tomlinson" gave before ffeaven's gate.

I know not what the law of immunity is covering those testifying before governnlental committees, but I trust it is possible to make every human who testifies before those committees PROVEthe things they have said, or else learn in some unforgettable manner, that men's reputations are still things of value in this country, and no,t to be destroyed wantonly and with impunity.

Said John Henry Kirby to the Southern Pine convention recently: "When we were boys, we used to blacken our hands on the bottom of a kettle, and rub the smut on the faces of other children. We called that game 'smut.' The United States Senate is playing the game of 'smut' now. The difference is that our game was childish and harmless. THEIR game is childish, but NOT harmless."

(Continued from Page 10.)

bringing about a favorable decision. SHOW HIM THE ENCLOSED CARTOON IN A TACTFUL WAY AND ASK IF IT'S FAIR FOR HIM TO PAY FOR HIS RIDE! TALK ABOUT THE ASSOCIATION ACTIVITIES TO YOUR NEIGHBOR AND URGE HIM TO JOIN ANDHELPMAKE IT BIGGER AND BETTER!

Answers to recent questionnair,es sent out in connection rvith standardization program have been responded to splendidly by California yards and will be a valuable contribution to the next conference."

GEORGE F. WEIS LUMBER, BROKER

Efficient C a lifoynia Ret ail Salesmans hip

The following letter from Earl ffin,or#uad of The office in Mountain View. In each of these offices we Minton Company, of Mountain View, California, gives an excellent idea of how hard and directly they go after their business of selling BUILDINGS. Mr. Minton is one of the strongest believers in 'CREATING BUSINESS that we know of anywhere in the United States, and his whole organization works on the "go-getter" plan.

The 'fmemo" referred to in his letter reports the sale of all the lumber, millwork, nails, cement, brick, plastering materials, etc., for a $10,500 house, for which they also drew the entire plans and specifications, thus getting the business before it reached the stage of competition.

Mr. Minton's letter follows:

Mr. Jack Dionne, clo "California Lumber Merchant," Los Angeles, California.

Dear Mr. Dionne:

I was very much interested in your article on salesmanship in the last issue of the "California Lumber Merchant," and was especially interested in what you had to say in regard to the volume of sales having a very direct relationship to the number of prospects reached.

Our company maintains three offices: a sales ofiEce in San Jose, and a sales office in Palo Alto, and the main

WE OFFER

I car-B/e" FAS PLAIN WHITE

3 carc4f" FAS PLAIN RED

II. G. BO}ILSSEil

knrfmturing Go. rrANrrFAcrrJRERrg oF

*#HARDwooD LUMBER ffi'

GEORGE C. CORNITIUS

Wholerde Hardwood Lumber

SOUTHERN HARDWOODS

.CHICKASAW BRAND" OAK FL(X}RTNG DOUGLAS FIR PANELS

Scnd Mc Your lnquiricr

Amcricar Netionel BrnL Bldgo Sen Frenclrco

Tclcphonc Gerficld 12!

Oldcrt E:clurivc Hrr.dwood Wholcrelcn ol thc Prcific Coart

have what may be termed a "senior salesman" and a "junior salesman," whose duties are practically confined to the making of sales.

In our organization the making of sales includes drawing of plans and preparing estimates for our customers. Each one of our three offices is prepared to take a customer, who has a vague idea that he wants a home, and prepare a complete set of plans and specifications in case the customer cannot be satisfied with stock plans. Also each of these offices is competent to contract the job outright and build it in case it seems desirable to do so. It has been our observation during a period of 3everal years thatour salesmen have never had time to look for new customers, but have been kept working over.time handling the customers who come to them.

I am enclosing an office memo received this morning from our Mr. Hoyt, secretary of the company and who is our "senior salesman" in the Palo Alto office. He has under him a "junior salesman"'by the name of Brown, to whom he refers in this memo.

Wethink we have a very fine system of constructive salesmanship, and feel that the growth of our company is to a large extent limited by the number of properly trained

(Continued on Page 14)

Mr. Dwight Hinckley

WELCOME STRANGER !

(From the Ooklaul " Post-Enquiref')

Do You KnowOakland? Here Is a "'lllf'ho's ltlho" of Recent Business and Industrial Additions to the City's Life

The Jack-Thompson Lumber company, at Twenty-ninth avenue and Glasscock, is an industrial newcomer in Oakland.

R. E. Jack and C. G. Thompson are the partners who own and manage the big lumbdr yard on the estuary, and Mr. Thompson is an enthusiast about Oakland's water facilities.

"I've been all over China. where water is almost the only means of transportation, and I've been in other pa.rts of ihe world, but I haven't seen anything that has as big possibilities as the Oakland estuary,". he says.

(Continued from Page 13)

salesmen who are qualified to handle this type of business.

We wish to thank you for the splendid articles that appear in your magazine from time to time, and feel that you are doing a great service.

With kindest personal regards, f am

Sincerely yours, THE MINTON COMPANY, EDM*ERG

By E. D. MINTON.

REDWOOD MILL TO REOPEN

It is understood that plans are under way to reopen the Cazad,ero Lumber Company, a redwood mill, near Cazadero.

"The trouble is, the people here doh't realize that the estuary is one of the main sources of Oakland's commercial future. They don't know how important it is. If they did, they would take steps at once to have it dtedged and deepened so as to accommodate big steamers. I think this is Oakland's greatest need."

Mr. Thompion was formerly connected with the Robert Dollar lines and spent many years in the Orient.

LONGVIEW SECURES LARGE PAPER MILL

Construction work on the fir'st unit of a large paper mill, having a daily capacity of 30 tons, will be started at- L_ongview, -Wash., by the Pacific Straw Paper and Board Company as soon as tracks for the transportati_o1_of.building inatlrial to the manufacturing site can be laid. A l5-acre tract of land, having a fronta[e of 700 feet on the Cowlitz River, has been purchased in the central manufacturing district of Longview for the plant site.

Long Bell Issues "Experiences in Home

Building"

A beautiful example of constructive publicity has just been issued by the Long-Bell Lumber Company, in the form of an eighteen page booklet, entitled "Experiences in Home Building."

The book deals with the exoeriences'of various contractors and architects, in their use of Long-Bell trade-marked lumber, and hardwood flooring.

It contains copies of letters from these men, giving tables showing actual economies effected in labor and material, thrdugh the use of these materials.

The issue also contains a page on "Safeguards in the N{anufacture of Long-Bell Trade-Marked Lumber," setting out the following points:

-Each log is cut and manufactured for the purposes to which it is best adapted.

-Milled in our own mills, all operating with modern machinery under a uniform process and efficient supervision.

-IJnsurpassed accuracy and thoroughness at every step of manufacture.

-Surfaced (planed smooth) four sides.

-Unusual care in trimming.

-Full length-uniform in \ridth and thickness.

-Uniformity of grading.

-Uniionn seasoning.

-Lowcr grades receive the same care and attention as upper grades.

-C_orrectly piled and stored-carefully shipped.

-Minimum of carpenter labor-planilg, sawing and sort- ing-11."."""ty to put into construction.

-Minimum of waste, due to uniform quality.

-The product of a lumber company ?orty--11i11" years in the business.

-Long-Bell lumber can be identified by the Long-Bell trade-mark on the end of the piece.

This very interesting piece of literature is being distributed from .the company's Kansas City office, under the direction ofMr. Paul E. Kendall, who-acts as the Advertising Manager.

AmericanHardwood Company Incorporates l/

The American Hardwood -Company, large. Los Angeles wood g'ame, in Los Angeles for a number ofyears. Mr. lrardwood wholesalers, has filed articles_-o-f _in-corporation, E. E. Taenzer, the foun'der of the business, ij the active showing their paid up capital stock as $500,000.00. h'ead of the business, with his oldest son, R. L. as an able assistant.

The officers of the company will be : E. E. Taenzer, president; R. L. Taenzer, vice-president; C. R. Taenzer, secretary; E. M. Taenzer, treasurer.

This concern has been engaged in the wholesale hard-

Their plant is located on East 15th Street, and they carry a large stock of all domestic and foreign hardwoods, besides handling a complete line of California white and sugar pine, and spruce.

MY FAVORITE STORIES

By Jacfr Dtonne

AEe not guaranteed-Some I have told for 20 years-Some less.

"And a Little Chitd Shall Lead Them"

I believe that I got no more fun out of any. story of the late war, than the following:'

A draft company from one of the big cities, turned out to be an unusually big, husky, rough lot of trnro-fisted men, but when they got to training camp they found themselves under the Captaincy of a little, pale-looking, insignificant, mustached officer. This proved quite a shock to them.

The first night in barracks, one of the rookies, who was evidently the "educated pig" of the gang, said: "Do you know what this company and this Captarn rernintl nre of? That famous quotation from the Scripture.-'And alittle child shall lead them."'

This proved abig hit utith the gaqg, and became the

watchword of the company. Whenever the Captain passed a gang of his men standing about, none would look at him, but some one would say in a sort of aside: "And a little child shall lead them." This got mighty "old" to the little Captain, and one night just before dark the bugle called the Company out, and they lined up, wittr the little Captain mounting a box so they could see him good. There uras a light in his eye that was not reassuring, and he boldly announced:

"Tomorrow morning, one hour before daybreak, with a full pack of equipment on every man's back, this gang of rough-necks is going to start out on a thirty mile hike'and a little child shall lead them'-AND HE'LL BE RIDING A HELL OF A BIG HORSE.''

YARD STOCK

Satisfacti,on and Profit in Handling West Coast Species of Tacoma Manufacture

f N yard stock, as in other items,Tacoma,Washington, "The Lumber I Capital of America," offers a dependable, unlimited source of quality supply, with shipping facilities, either water or rail, that are not surpassed anywhere.

West Coast species lend themselves to the manufacture of yarC stock of the very highest quality and Tacoma not only has near at hand abundant supplies of the necessary timber, but alsohas the mills and the men with the equipment andthe experience needed to get the most out of the good timber.

The great stands of the finest of Douglas Fir in the Tacoma District afford some of the best long dimension in the world.

Vertical grain Douglas Fir flooring is growing each year in popularity because of its excellence and West Coast Hemlock flooring, cut vertical grain, is, in some markets, equalling even the popularity of Fir. Tacoma mills produce great quantities of the very best of both of these woods.

The beautiful watered silk natural pattern of slash-grain Douglas Fir interior fin-

ish is enhanced by varnish or stain and has no equal among soft woods. The high standards of manufacture adhered to by the Tacoma mills plus careful grading renders Tacoma a particularly good source of supply for this item.

Let us send you, free of cost, a six+ypage book and directory handsomely illustrated which describes Tacoma's facilities and capabilities. It contains valuable and interesting information for every dealer in and user of lumber and lumber products.

To haae your in4uiries reach dI of the lumber manufacturing interests of Tacoma and' Tacotna District, utrite or wire

TACOMA LUMBERMENS CLUB' Tacoma, Warhirytor

PEADY TO SHIP

To Cut or Not to Cut

To cut or not to cut, that is the question; Whether 'tis not better in the end To let the chap who knows not worth, Sell the goods at cut-throat prices, or, Take up arms against this competition, And, by opposing, cut for cut, end it'

To cut-and by cutting put the other cutter Out of busin'ess-'tis a consummation

Devoutly to be wished. To cut-to slashPerchance myself to get it in the neckAye, there's the. rub;for when one starts To meet the other fellow's prices, 'tis like.as Not he'll find he's up against it hard. To cut and slash is not to end confusion'

And the many evils the trade is pestered with; Nay, nay, Pauline; 'tis but the forerunner Of debts and mortgages such course portends. 'Tis well to get the price a thing is worth, And not to be bullied into selling it For what So-and-So will sell it for. Price-cutting doth seem unseemly, And fit for the man who knows not What his goods are worth, and who, ere long, By very str'ess of making vain comparison 'Twixt bank account and liabilities, Will make his exit from business.

-FEDERAL ARMORED CABLE CO.

We sell inything in softwoods that the California dealer desires.

White Pine, Douglas Fir, Redwood, Cedar and Redwood Shingles, Split Redwood Posts, Ties and Stakes.

Our connections are the best, and ue gioe the b*t possible seroice.

SHINGLES

YOUR BEST CUSTOMER

will go out into your shed with you to take a peek at your first shipment of stock from our Dollar-Portland mill.

There is no better manufactured lumber on earth. 'We load every car just as though it were a trial order. Andit IS!

Make us prove that Dollar-Portland stock is aristocratic lumber-BY ORDERING A CAR.

Santa Fe Lumber Co.

LUMBER TIMBERS all ..SUDDEN SERVICE''

Goncerning

IT TELIS YOU-Timber cut, location and transportation facilities, facilities for manufasture, kinds of rtock produced, where to get any item desired, names of ralec manager, whether mill ir operating.

((AI{SWERED"

To properly explain the motives prompting the following.-poem.by Miss_Frey, it is-necessary-to_rcprint two piccis 6t c6py that appeared in thc March l5th, and April lst issues. The letter from Frank Trower, ,.Hislory Repeali Itself,'-'-appeared Marg-h l5th, wrth an- error, as noted at the bottom of th_e_-copy-. -A few days aftir this issue wls mailed, Miss Brey e-n!e_1ed lrotest, as per the letter headcd "\l9ow;" the cjaculaiion being purely editorial, and not a part of Miss Brey's letter.

Now this young lady comes back agair.. at us, with _the poem, "Answ_ered." The 1yme. arrived in a olain envelope. posi-nrar[ed Porterville, ind vas signed "Anonymous." However, at the risk of a libel 'suit, credit ii heleuy gven to Miss Brey.

All down through the ages there has been much talk about "the last word," in a controversy with one of the fair sex.

ANSWERED

1. A tnan, a maid, eight pounds of cheese, A letter, (she should have knorvn better), But like all "busy bees," She wanted to get one on the Editor !

HISTORY REPEATS ITSELF

San Francisco, March 4, 1924

MR. T. E. MARTIN.

"The'California Lumber Merchant"

San Francisco, Cal.

Dear Sir:

It is said that "History repeats itself." So the present slump in lumber prices is but an echo of "the days of old, the days of Gold and the days ol '49."

In Merwin's Life of Bret Harte I recently came across this paragraph about prices in San Francisco:

"I; July 1849, tumber sold at the enormous rate of five hrindied dollars a thousand feet,-fifty times the New England price; but in the following Spring immense sFipmenls having arrived, it brought scarcely enough it pay the freight bills."

How mirch that sounds like the accounts of todays random unsold shipments which have broken the back of the market. One lvonders whether after all Brother Bryan is wrong in his opposition to. the theory of evolution, at leait as regards progress in the lumber trade. And note hor,v familiar this paragraph se€ms:

"At San Francisco, in September 1850, bricklayers receiving twelve dollars a day struck for fourteen dollars and received the increase. The lvages of carpenters varied from ttvelve to trventy dollars a dly!'

Bttt of course, values are relative' as we tealize rvhen we note that about that time California lvas dependent on the East for supplies, and the menu of a br'eakfast for tlvo at Sacramento was as follows:

2. But the Editor rvinked a wicked eye, And said "I know what rvill make her crv." And grinned with glee, As he slapped his knee.

So in the last issue of the C. L. M. He published rvhat she had written then, And cried, "'Revenge is sweet' And I dare you to repeat !"

Then, R,emorse ! O Remorse ! the maiden knew, But she said "I know what I will do. The next time I think of anything unkind to say, I'll Bury it under the hay, brother, I'll Bury it under the hay !

March 17, 1924

Mr. Phil B. Hart, The California Lumber Merchant, Los Angeles, California.

Dear Mr. Hart:

Far be it from us to criticize any publication of thr: "Cllifornia Lumber Merchant" or any of the force of the same magazine,-but we suggest that irere-in-after the proof reader should be more careful. It surely lc.roks a,; i[ most of ti,is magazine had been "Proof read" the urortring after one of those concats! probably held in tLat farnous .Southern City some times known as San Diego, tha.. lvc rcad abcrut irr thc last issue of this aforesaid magaziue.

For proof we refer you tJ I'.ree 5l , I\.Iarch l.Sth. article "History Repeats Itself,"If y'our eytl ll'ili foliorv drrwn to the itemized account of "Brcakfasr for Trvo' vou rvill notit'e two ite;irs:-

4 pounds of cheese

.$13.00

4 pounds of cheese .. ,$3.00 while this scems alotof cheese for two people for one breakfast-it may be all right, but if you will add the figures you will see that the Total is $30.00 and not $43.00.

Whether this is the way figures were added in 1849 or not is hard to say, not being present I don't know, but it does seem as if the "California Lurnber Merchant," which is supposed to publish nothing but the truth over looked its hand this time, by publishing such figures.

How about it, Mr. Hart, are we wrong or are you?

Sincerely,

*The second item of cheese was an error. This should have read: 2 bottles of ale, $16.00, and the column would total $43.00.

Alberta Ruth Brey, Porterville.

Total The last blush with ;,.; ;;;;;; ;;;" " *.0.," ;;:fi[., shame or envY, Your trulY, FRANK W. TROWER

A. E. Case Visits California

Mr. A. E. Case, of the Case Lumber and Shingle Company, Raymond, Washington, left Los Angeles the early part of this month, returning to Raymond after a ten day pleasure and business trip through the southern part of the state.

While in Los Angeles, Mr. Case made his headquarters at the offices of the Hart-Wood Lumber Company, and was shown the sights by their local manager, Mr. Ted Lawrence.

The Case Lumber & Shingle Company is on,e of the largest producers of red cedar shingles in the northwest. They are at the present time operating five mills in Washington, and are turning out a million shingles, of various grades, per day.

This company makes a specialty in the California market,

I FRESNo YARDINSTALLS KILNS

of a Special Star, 6 to 2, branded "Peerless" and "Premium." The Premium brand is a kiln dried product and is shipped into this market exclusively by rail. They have been making this particular brand for about fifteen years, and have made it tremendously popular.

The "Peerless" is a higher grade Star, shipped green, and is manufactured especially for the California trade. This shingle is distributed exclusively in California by the HartWood Lumber Company, through their San Francisco and Los Angeles offices.

They of course are making enormous quantities of higher grades, 5 to 2, 5 to 2% and 4 to 2. Mr. Case stated that in the last two years his company has shipped in excess of one hundred million five to tr,vo shingles, to the Atlantic Coast.

|

/The Hollenbeck-Bush Planing Mill Co.. of Fresno, reI lently installed two dry kiln units of the Moore Moist Air

I/type. Mr. Hollenbeck plans to dry all lumber as soon as

reieived, and expects to eliminate fheir air seasoning yard. This progressive San Joaquin Valley mill is specializing in high grade interior finish and millwork, and uses in their factory southern hardwoods, Philippine mahogany and Port Orford cedar in addition to Oregon pine. They are supplying themillwork for the new Senator Hotel, the Wemstock-Lubin Co. building, the California State Life

D.

her.

Insurance building, and the State capitol buildings at Sacramento, and have just completed the millwork on the twelve storlr Hurlington Apartments at San Francisco.

DERNIER IN TEXAS

Floyd A. Dernier, of the Lumbermen's Service Association, Los Angeles, attended the annual of the Texas Association, held at El Paso on April 8-10.

He journeyed from there to llouston, Dallas, Little Rock and back to Los Angeles, by way of Kansas City.

'We wish to announce to the retail trade of California that we are in position to quote on parcole

BRITISH

NO

CA UA WIN

tDYLITY THE WEST

For twelve years "Cady Quality" has stood for tlre Standard of quality, in the South.

We now are able to ofrer the same gradee and service to the California trade, from our stand of Arizona White Pine, the finest timber growing in Arizona.

Our three band, electrically driven, modern mill ie sawing at tfie rate of l0Or(X)OrfiD feet per yearr Grrabling us to offer ,for quick shipmenT anything in strictly upto-grade, air dried, BOX, SHOP, COMMONS, and UPPERS; all "Cady Quality."

We invite you to grve Cady Quality drizona Whitc Pine a trial.

CALIFORNIA SALES OFTICES

Branch Offices

R, J. (Bob) CoUfn !|f t. W. Hotfuer E[ds. La Anrdc, CrL

FnD& G. K*rfcL................,Pleatrrr Hot l, Ctlcrro, Itt.

H.rry S. Irfoad..,......,...-.,....1 Mrdro Avc., Ncv Yort

Bcn C. Vrncr,.............t17 Prrrtorlu Bldr., Dell* Tc..

R. S. Drvlr....310 Clty Nrt'l. BelL BldS' Sel Altoolq Tcer

G C. Gor & Co...............t.ocl. Bldf, lndorpollr, Id.

Trlstrt Lbr. & shlnrlc Go. R. A ht Blda Xuru Cltt l|a

Irbcll & Krlo..........,.........Baco Elt' WtaLlt+ f.n

Bddlngor & Vcraoa..Mriroa Bhlcb Anrq Ncr Orleu+ fr. \ry. M. CADY LUMBER

McNary, Arizona (Fortcrly Coohy)

CO.

661 I. W. HELI.TIAN BLDG. PHONE VAndike 2861 LOS ANGEITS

(Continued from Page 6.)

been more a factory grade than a yard grade, and the change made places it in the classification which the use of the lumber indicates to be the proper one.

No immediate change in the grade of I and 2 Clear will be made, though consideration is being given to describing this grade on a cutting basis, rath,er than on a defect basis, as it is described at the present time. This now gives the Association five grades of factory lumber, or, if the grade of box is considered in this classification, a total of six grades, as follows:

No. land2Clear.

No. 3 Clear, No. I Shop, No.2 Shop, No. 3 Shop, Box.

As the grades are now written the rules present some points of similarity with the hardwood grading rules. For example the present grade of First and Seconds hardwood is made on a basis of a certain number of allowable defects, while the grades ol l, 2, and 3 Common are made on a basis of the percentage. of clear face or sound cuttings obtainable. The California Pine Association grades for factory lumber will be similar in that the grade of. I and 2 Clear is made on a defect basis, while the balance of the grades are made on the basis of the cutting content of each piece. There, however, the similarity ceases, because the Pine factory grades are made on the very definite basis of cuttings suitable for use in the manufacture of doors, and the size of the cuttings is definitely prescribed. The smallest cutting is in excess of the largest size prescribed in the hardwood grading rules. Inasmuch as both sets of grades are intended for cutting-up purposes, it is thought probable that a cutting basis would be better as a means of describing the highest grades for both the softwood factory and hardwood lumber as well as the common grades.

The specific grade description for the new grade of B Select and Better has not vet been formulated. It will follow generally, the proposed basic grade of B, which is based on the old northern White Pine grade of B Select. It will be made primarily as a finishing grade, with the greater emphasis placed on the face side, whereas, in the grade of L and.2 Clear, nearly as much attention was given to the reverse side as to the face.

This change in the grading rules will have verylittle effect on present practice at mills in the California White & Sugar Pine Manufacturers Association. The majority of mills in this Association cut all upper grades of lumber in random widths. Because of the large size of the logs, these widths run wide, in fact, shipments from a majority of the mills in the region average 14" in widthfor practically any grade above box. This type of lumber is not particularly fitted to the retail yard, which sells principally stock sizes for use in house construction. Furthermore, many of these mills cut lumber in thicknesses exceeding 1". Here again the stock departs from the ordinary yard usage, in that the bulk of the finishing and common lumber, outside of the framing material, that is used in a housel is of l" thickness.While these mills sell a considerable quantity of their product to retail yards, the sale is principally to those yards operating planing mills or catering to an industrial trade. In both cases, the material is cut up for re-manufacture into wooden articles. These mills will continue to employ the grade of 1 and 2 Clear, principally. Some mills in the Association, ho$'ever, now sort out stock rvidths of Select lumber. and sell it surfaced either two or four sides, to the retail trade, for use as finishing lumber. This stock is usually in 1" thickness and in widths of less than t2". The yard grade of B Select and Better will be applied to this class of stock at these mills. They will, however, apply the grade of I and 2 Clear in making shipments of random widths.

From the standpoint of the use of the lumber, there will

CAN YOU THINK OF A GREATER ASSET TO BUSINESS?

ArTER TAKTNG ALL THTNGS rNTO CONSIDERATION; RESPONSIBILITY, EXPERIENCE PROMPTNESS, PRICES, ETC., WE SINCERELY BELIEVE THA,T YOU CA.N DO NO BEMER THAN WITH TIIE

still be a little conflict in the Association grades of C Select and D Select. It is believed, however, that the ultimate working out of the present change will result in bringing these grades more closely into line with the proposed national standards.

Better Windows At Less Cost

J. A. canahl

The manufacturers of the "No-weight" Window Spring, have met with a gratifying success, in the response by the lumber dealers of the state to their popularizing efforts on their product.

Mt. J. A. Ganahl, general manager of the No-Weight Window Spring Company, stated thatat no time during his company's existence has there been the demand for their window springs, that they are having at the preserit time, and thatthis product is gaining in popularity just as fast as they are able to make demonstrations.

The lumber dealers, and sash and door companies are especially benefited by this article, it is claimid by the

manufacturer to solve all window hanging problems, and to effect great economies in the cost of anv clais of buiidinc.

Th.g "No-Weight" spring is a patenled article, easiiy installed by the carpenter, very simple in constructi,on, and has the advantage of having iro parts to go wrong, necessrtatrng reqatrs. It has but tlvo moving parts, is completely protected from the elements, and it is-claimed thal windows equipped with the device, always work smoothly and easily in all kinds of weather and under anv conditioni.

This company has prepared some very attraitive descrip- tive literature, explaining ttre spring, ind also explaining their method of distribution through the dealer.

, At present, a good many of t-he Southern California dealers are marketing this article with success, the Hammond Lumber Compan;r, C. Ganahl Lumber Company, Vernon Lumber Company, Patten & Davies, and seiverii others, as well as some of the sash and door manufacturers.

FREDERICPALMER RETURNS F'ROM EASTERN BUSINESS TRIP

Frederic Palmer, well known San Francisco lumberman and distributor of California White and Sugar Pine, has returned from a months business trip to the Atlantic Coast. H'e made the trip east on the S. S. Kroonland, which made stops at Panama and Havana. While in the east, he called on the trade in Bosto-n, New York, Philadelphia, Bufialo, Cincinnati, C_hicago, St. Louis and other Miisissippi Val- ley points. He also attended the annual meetini- of the American Wholesalers Association at Cincinnati;-he said that their convention this year rvas well attended and that a very instructive program was carried out. In speaking of lumber conditions in the east, he said that he foirnd thE market in Boston, New York, and otherNew England points very active. He stated that the eastern dealeri are very-optimistic-and are.all looking forward for a good de- mand for lumber during the spring, summer ind fall months.

The Outlook is Good!

Based on a careful survey of facts, on the basic conditions of the country, we are going ahead with plansand operations for a big year.

Hipolito advertising is greater for 1924 than any previous year.

You will add to your profits by selling the Hipolito Family.

Jno. G, Mclntosh

Income Tax Refunds on Community Basis

By John G. Mclntosh, C. P. A.

The Treasury Department's recent decision that taxpayers in Calif6rnia may make returns of income on the iommunity basis that is by dividing community income between husband and wife in separate returns, entitles taxpayers to refund of overpayments for past years be-ginniig with the taxable year nineteen eighteen_, and such 6verpa ments are applicable to unpaid installments of income tax due this year.

Assuming that all of the income was community income and that there were no dependents, refunds for the respective vears will be claimable in the amounts shorvn below' If there were dependents the amounts will be increased slightly.

The-following procedure will be in order where only the first installment of the nineteen twenty-three tax has been paid.

' One: Prepare returns on the community basis, that is a return for the wife and an amencled rettlrn for tne nusband for each of the years nineteen eighteen to nineteen twenty-three inclusive.

Two: Prepare a claim for abatement on form eight forty-three for the difference between the amended tax for husband and wife for nineteen twqnty-three and the tax shown by the original return for that year.

Three: Prepare a claim for credit on form eight fortythree applying the overpayments for nineteen eighteen to nineteen twenty-two against the unpaid balance of the amended tax for nineteen twenty-three.

Four: Prepare a claim for refund on form eight fortythree for the amount, if any, by which the overpayments cxceed the ciaim for credit.

Five: \Vith tlre claims submit a letter to the collector, signed by husband and wife, showing, for each year, the amount of taxes paid, the correct tax and the overpaymen't, and agreeing to tt're adjustment of the taxes as set {orth in ihe claims.

In vierv of the expectation that Congress will shortly

(Continued on Page 28)

ACORN BRAND OAK FLOORING

-thc harduood flooring guorantced uniform in grading, nilling ond dimcnsions. Eoch. bundlc beors the Oah Leaf trademarh.

Sales Helps for You

There is more hardwood business in your territory than you are getting, and it is lucrative business too. Let us help you secure this added profit which you are now losing. Write us for samples of hardwoodlumber for finish, panels and flooring to distribute among your prospective customers. We also have attractive booklets on Hardwood Flooring which will gladly be sent you on request. Tahe these selling aids wefurnish you free of charge and let them make actual sales for you.

Hardwood market conditions indicate that prices will hold6rm,at present levels, for another sixty days.

HARDWOODS

Phone, write or wire us for ACORN BRAND OAK FLOORING

..WOLVERINE'' MAPLE FLOORING

..EUREKA'' }IARDWOOD PANEIS

..BIG TIMBER'' OREGON PINE PANEIS

SCHUMACHER PL^ASTER BOARD

BEAVER BOARD-UPSON BOARD

Sugar Pine

. Showing the character of trees from which our Pine ie produced

SUGAR and WHITE PINE

WHTTE CEDAR and SPRUCE

511-545 Fint Street, Oakland, Ca[f.

(Continued from Page 26)

enact a law reducing the tax for nineteen twenty-three by twenty-five per cent, it might be advisable to- defer th-e above procedure until late in May, the second installment being due June fifteenth. However, if there was an overpayment for the year nineteen eighteen, it would be advisable to filea claim for refund for that year by April

D, L924, although a recent amendment apparently extends the time for claims for that vear.

It is probable that claims ior I9I7 are now outlawed in cases where waivers were not filed within the time limit.

Investigation is frequenty necessary to determine what constitutes community income in a given case. Occasionally what appears to be separate income is in reality community income. Therefore the assembling of the hgures necessary for amended returns should not be delayed.

Reduction in Taxes

PHILIP R. THAYER RETURNS FROM HONOLULU

Philip R. Thayer, manager of the Marin Lumber & Sup- ply Co., San Francisco, has returned fromafour weeks business and pleasure trip to Honolulu. Mr. Thayer reports.that the tourist trade to the Island this year has been very heavy and that conditions there are prosperous. He was accompanied by Mrs. Jhayer on the trip.

HOWARD GUNTON LOOKS OVER CONDITIONS IN SACRAMENTO VALLEY

Howard Gunton, of the Santa Fe Lumber Co., San Francisco, was a recent visitor to Sacramento, Stockton, and other Sacramento Valley points where h,e called on the lumber trade and made a survey of business conditions in that territory.

HURRY'' OUR Y[lU'LL tIKE SERVICE "wE

Our new DRY KILNS are now in operation and we have eufficient SHED CAPACITY to carry complete stocks for prompt shipments. Try us on SOFT OLD GROWTH YFI I O]V FIR CLEARS. we canship in STRAIGHT or MIXED CARS immediately: DOUGLAS FIR-REDWOOD-CEDARWHITE and SUGAR PINE-SPRUCE.

Wm. StllTH G0ltlP[]lY

LOS AT.IGELES 3rd arrd CHANNEL Stc.:SAI{

REDWOOD and FIR

WE CARRY A LARGE WHOITSAI.E STOCK AT (X'R OAKI.AND DIIITRIBUTTNG YARDS WHICHENABITS US TO GTVE YOU PROIIPT LOAIXNG OF YARD AND SHED ITEMi IN BOTHREDW@D AND FtR.

Bay District Initiate Sixteen Kittens

There was a large attendance at the Bay District HooHoo Concatenation held at the rooms of the San Francisco Commercial Club on Friday evening, April 4. There was an excellent dinner served and a fine entertainment was provided for by a.group of professional entertainers.

Bob Gehring of the Hart-Wood Lumber Co. and his Lumber-Jack orchestra furnished some excell ent iaz_z music duringthe dinner hour. A. J. McWatters of Chas. R. McCormick & Co. and Allan Turner rendered several excellent baritone solos while Bob Gehring and Ed. Nelson entertained the gathering in fine shape with their Rajah act.

Charles Bird of Stockton announced that the Sacramento Valley Hoo-Hoo were planning to hold a concat among the Calaveras Big Trees sometime during May and xrges all Hoo-Hoo members to attend this affair. Bill Donovan, of the Donovan Lumber Co.,'Aberdeen, Washington, who had the distinction of being the Hoo-Hoo member the fartherest away from home also made a short talk. After

"No-Weight" Window Springs

PROFITS

A highly eatirfactory weightler window device.

Over 5lXf California' reprcrcntativcr. Deacriptive folder on requcst.

The "No-lYeight" Window

6 t0.

J. A. Ganahl, Gen. Mgr.

W.

Sping

Beacon 5493 Lor Angeler

the initiation Junior Hoo-Hoo Milton Hendricksott - Pqt the Kittens thr6ugh some of his latest athletic stunts which ofiered considerable enjoyment for the Cats. Rod Hendrickson presided at the piano during the Initiation. A. B. Wastellf vicegerent snark, togethei with the following: Bert Neylan, Senior Hoo-Hoo; Milton Hendrickson, Junior Hoo-Hoo; J. Walter Kelly, Bojum; Fred llamlin, Arcanoper; C. W. Miller, Scrivenoter; R. F. Hammatt, Custocatian; Allan Turner, Gurdon; and Bob Grant Jabberwock were in charge of the initiation. The entertainment was in charge of John C. McCabe and J. E. Martin.

The following Kittens were initiated:

O. R. Dye-ealifornia& Oregon Lumber Co.-Oakland.

H.J.Lingdon-sunnyvale T umber Co-.-Sunnyvale.

F. C.Newton-Valley Lumber Co.-Crockett.

R. J. 1\{ullin-Dolan Wrecking &. Construction Co.-San Francisco.

R. H. Carter-Van Arsdale-I{arris Lttmber Co.-San Francisco.

C. W. Watts-J. H. Higgins Co.-San Francisco.

R. G. McDonald-Little River Redwood Co.-San Francisco.

J. A. Stroud, Jr.-E. J. Dodge Co.-San Francisco.

(Continued on Page 32)

DOUGLAS FIR BY CARGO

Agency:' Bay Crty Lumber, Co., A. J. Wed Lumber Co.

Aberdeen, Grays Harbor, Washington

S. E. SLADE LUMBER CO.

260 California St., g22 l. N. Van Nuyr Bldg., San Francisco Lor Angelel

SUDDEN & CHRISTENSON

LUMBER AND SHIPPING

AGENTS

.A.bcrdcn LrEbor & Sltnalc Oo,' Aberdeen, Wasb. Amerlcrn Dltll Co., Aberdeen, Wash.

Itoqulam Lrrmber & gtrlngilc Oo.' Iloqulam, Tresh.

PmaDer MtU Oo.' Prosper, Ore.

Itayuond Lumbor Oo., Raymonal, [ash, Ootunbra Bor & Lunrbcr Oo.' South Bend., Wash.

tlulbcrt Ufll Oo., Ab€raleon, Wash.

Lcrlr lltll. & Tlmbet Oe- South Benal, WaEh.

J. A. Lcwlr gltratc Oo.' South Bend, Wash.

STE,'!IERS

EFooklrrD R"iynond

Oamel Gaoba

Gray. Earbor Oharlc; Clrlrtcn|ot|

Orthcrlnc G. Euddcn Ealnr Ohtlrtcr.o[ lrlnlta Edtrt

l6f2

Warhington

Snoft: A. B. Wastcll

WHY NOT BUY Trade Marked Lumber'l

PRODUCED BY

THE WHITNEY COMPANY

GARIBALDI, OREGON

WHO ARE SO SURE OF TI{EIR PRODUCf,S AND PROUD OF THEIR WORKMANSHIP, THAT ALL BUNDLED STOCK IS

Tied With Green Cord

AND ALL ONE STDE PLANING MILL PATTERNS INCLUDING

VERTICAL GRAIN FIR FLOORING

ARE STAMPED ON THE BACK

THE WHITNEY COMPANY

GARIBALDI, OREGON

gtnnounci ANEWSERVICE

I have opened an office at No. | 3 Sepulveda Building, San Pedro, under the management of C. G. Limecooly. This connelting link in our now complete chain of service makes it possible to follow every shipment right up to your yard. Our interest in your orders does not cease until you receive the stock, unload it and find it satisfactory in every respect.

You will receitt€ this cord as soon as stock has been load.cd.

(Continued from Page 29)

Ernest Hastie-Boulevard Lumber Co.-Oakland.

.

E..dward P. Ivory-California White & Sugar Pine Assocratron-san tlranclsco.

.Paul Schmidt-San, Bruno Lbr. & Supply Co.-San Brrrno.

Gus Dieckmann-Dieckmann Hardwood Co.-San Francisco.

John Chapman-Hogan Lbr. & Mill Co.-Oakland.

Peter White-White Bros.-San Francisco.

Bert M; Smith-Red River Lumber Co.-Westwood.

Paul M. P. Merner-Merner Lumber Co.-Palo Alto. Reinstatements

R. F. Tabor-Iones Hardwood Co.-San Francisco.

Charles Hamrirond-W. A. Hammond Lbr. Co.-San Francisco.

R. C. Porter-San Francisco.

LIEUT. GOV. C. C. YOUNG ADDRESSES HOO-HOO

cLuB NO. e

At the March 27 luncheon of Hoo-Hoo Club No. t held at the Palace Hotel, San Francisco, the speaker of the day was Lieut. Governor C. C. Young o{ Berkeley who gave an interesting and instructive address on "Raising the State Revenue and the Expenditure of the same for darry- ing on the State Government." He explained in detail the unique tax system in the State of California in which the citizens pay taxes based.on advalorum values for local purposes only while the state taxes are derived entirely from the Public Service Corporations. He spoke of the reductions that were made in .the appropriations by the present administration and which effected such departments as Education, Board of Health, Public Serviee Commission, Industrial Accident Commission, Housing Commission; State Library, National Guard, and Boardbf For-

estry.. He said that these reductions were vital blows at that human side of whiph California had accomplished so much and in most cases had crippled these instilutions to such an extent that they were not able to function properly and efficientlv.

_ J; I!_IUcC'atlum was the chairman of the day. President R. A. Hiscox preSided over the busin,ess sesiion. Bruce Lemon, of Forsythe & Co., was the winner of the Attendance Prize vghich consisted of a box of Mint Golf Balls. A. B. Wastell was award'ed a beautiful box of candy for the distinction of having the largest number of chiliren; he is the father of four fine childien. J. E. Edwards sang scveral excellent solos accompanied by Bob Gehring oi the piano.

The next club meeting will be held on April 10, with Professor Emmanuel Fritz of the University bf California as chairman of the day and Edward P. Ivory as the speaker who will talk on Lumber Standardization.

EDITOR HONORED BY ASSOCIATION

Phil B. Hart, managing Editor of "The California Lurtrber Merchant," was honored recently by being elected to serve as secretary-treasurer of the Los Angeles SalesManagers Association, for the fiscal year 192+25.

This association is a group of sales executives from different lines of business, with abiiut one hundred and fifty members. They meet semi-monthly, having an evening dinner and an instructive and educational program, dealing generally u'ith sales problems, and the ethics of busin'ess.

The lumber industry is well represented in the body, the sales managers of the Hammond Lumber Co., Woodhead Lumber Co., Owens-Parks Lumber Co., and the Fred Golding Lumber Company, all of Los Angeles, being active members,

Catholic school erectcd h 1870 now bekg dktnantled for its sound Rcilwood ltmber.

ETIFTY-THREE' yeare ago Fathcr Henneberry l- built this Catholic achool for boya at Alton, California. It is now being' torr. down for the Redwood lumber it containg.

C horacrerktic residmce using Reduto od

Old Land Mark built of Redwood becomes new home and barn. san Frmcrre 6ttr & lldn 9ll Crllfornlr 3t. Humboldt Countyp Cal.

Mernbq C,alifornla Rcdtood Atrp,ciation

Thc Latgerl ltraanfactttcrt ontl Disrlfi*ott o, C.ttrot& Reitood

J ack Dionne S ays

Blessed is the Dealer

Blessed is the dealer who lacka knowledge of his business for he has a lot to learn.

Blessed is the dealer who does not advertise, for he has yet to 6nd the way to business salvation.

Blegeed is the dealer who fails to cater to the building needs of his trade, for he leaveg eo much for the other fdlow to gather in the harvest.

Blessed is the dealer who has.nothing to offer hie trade buta stock of building materials, forverily he will have little to do.

Blessed is the dealer who keeps a close watch on his competitor, for he will have little time to give to his own business.

Blessed is the dealer who "slows up" when times get dull, for times will always be dull with him.

'Blessed is the dealer who runs his business "like father used to do," for he should have a flag above his yard-a1 half mast.

Blessed is the dealer who is a community booster, for he is building from the foundation, and must have his reward.

Blessed is the dealer who runs his business in a modern and aggressive way, takes advantage of his opportunities, and has no competitor but his past ysqeld-fq1 he shall get the grapes.

P.S.-Blessed also is the dealer who transformg his place of business from a secondary consideration into an information bureau on Home Building, for he will attract and create profitable non-competitive business instead of figuring bills, allowing some one else to dictate his selling prices.

Otto Frese Talks on Lo'gging in the Amazon

I I

Otto Frese, of San Francisco, who has returned to Cali-

Peru and Brazil, also he talked on laboring conditions in Peru where he stated that in the localitv where he was located that men could be hired at from .40c to .60c a day and that they could feed a family of ten for approximately .30c a day. While in Peru, Mr. Frese said that he was located at Iquitos where they had their mill operations, which is about 21800 miles from'the mouth of the Amazon, and that practically all their shipments were made to the west coasf of South America, England, and other European countries.

While in South America, he was acting as the manager of the operations of the American Peruvian Commercial Co., of- which A.A. Baxter of San Francisco is president. Prior to his departure for Peru, Mr. Frese was associated with the Union Lumber Co. of San Francisco. He says that he is surely glad to get back to California, and is now associated with Harry Thomson, the well known San Francisco retailer.

MR' & MRS' J' H' HOLMES LEAVE ON EASTERN

fornia after spending the past two y""r" in F-* g"ln" "r, rr- r rr rr^r*^- TRIP interesting talk to ite Lir-Uer Saiesmen;" Ctob-of San M"'J'H' Holmes, president of the Holmes-Eureka LumFrancisco-on the L-og;"g .f C"a"i ""J nt"n"g"!y ttl ih; ber Co', San Francisco' accompanied by Mrs' Holmes have ^t;16;; ;ir"'A;;.n at their regular ;;killir";heon left for an extended trip that r'r'ill carrv them to the Atheld at the palace il;.i;'6rl-V.---- """'r. lantic coast. They are making the trip.by automobile.and

Mr. Frese said that practically all the logging opera- will go east via the southern route which will carry tlt*' tions in that countrfir|;;;f i"*a"ii"s the dry season to Los Angeles, El Paso, Grand canyon, Houston, New that covers the period between June and-S"pi"*L,e.i""ro- orleans. They will also visit washington, Philadelphia, sive, that the logging crew geq€rally conJsds of five men, frlew York, Boston, and other New England points' They and that the seidbnJ cut generally ,uns'1'r"o;"200:;;-5dt TpntemRlate returnins west o'er the northern route. logs. At the conclusion of thecutting s.e?sgn' the- log- f ging manager makes a large raft upon yliih h; n+:. ett /

YARD k,?jgiim.'xf*lTsJ:;i*'&1i$;[',:t;t';#iH#.ilgt***l

;dJ.jg-fi;?he tilr.t to-dispose of his logs. Upon his ar-t ttammond Lumber Lompany's riynes yarq ror some rtme' rivalat the mill, he always sells his p.fton"i'belongings has purchased the yard, and will operate as the Lindsay before he makes;"y .fi;;; *iittt. t6st. Mr' Frese"alio Lumber Company' gaveaninterestingtalkonthecustomsofthepeopleof

K. lVood Lumber Co.

N. W. Bank Bldg.

Portland, Orc.

We Specialize in Gnys Harbor OID GROIVTH YETLOW FIR Finish and Verticd Grain Flooring.

If you like cxtra good qualitv Rcd Ccdar Shinglee we canfurDish tlrem.

IN th€ ffneet quality of Dlanos, vlollnB, c6llos, r t:ultars, manalollns a,nd other strlneied lnrtruments-the rounallngi boarils ar€ alweyr SPRUCX!! Ilere a,r€ tho roasons: Spruce ls stralg:ht graln€aleven gralned. Epruce tak€s a flnlsh that endurgs for centurlos.

GRAHAM TSLAND SITKA SPRUCE

The qualltles whlch make spruce the Belecteal wood for sounallngi boards of muslcal lnstrumonta-alao make thls rrood, admlrably edapteal for lnterlor flnlsh and for coastructlon work of all klndr. Our extenslve holdlngs of Vlr8:ln Timber at Graham Islanal and our complete lumber manufacturIngi plant at Los Aneieles llarbor enable us to sup- ply ffrst graalo lumber ln large and constant volume.

Aao Frc*,

w'

H' LINDSAY BUYSHYNES

California Pine Man Addresses San Francisco Lumbermen's Club

At its weeklv luncheon held at the Palace Hotel on March 31, the Sin Francisco Lumbermen's Club listened to a talk bv Edward P.Ivorv of the California White and Sugar Pine Manufacturer'i Association onthe kinds of wood produced by members of that Association.

Mr. Ivorv recentlv came to the Association from the Forest Proiucts Lalioratory, N{adison, Wis.

It appears from Mr. Ivory's talk that the old adage, "A prophet is notwithout honor save in his own country" comes near to being the truthin the case of the principal California pine species, for while these wodds are well known and highly thought of in the middlewest and eastern lumber markets, they are comparatively little known to the building trade in California. Species of wood are being imported into the state and used for general building purposes rvhile the California pines must seek a market on the other side of the mountains.

"There is something over three hundred billion board feet of lumber in the California white and sugar pine region which extends from Klamath Falls, Oregon, south through the Siskiyous, Sierra Nevada, and part of the California Coast Range to the Tehachapis. At the present rate of cutting, this stand of timber should last for the next 200 years. In addition, timberlands now being operated are handled in such a manner as to promote regeneration of the forest thus insuring an adequate supply of lumber for several centuries."

Mr. Ivory gave a description of the two principal species, Sugar Pine and California White Pine, and then called at.tention to the fact that large quantities of.white fir and Douglas fir (Oregon pine) are also being cut in this regron. These species of lumber are carefully seasoned before being dressed and shipped out. They arrive on the job light in weight, bright in color, and uniform in size because the natural shrinkage of the wood took place before the dressing was done. Thus a carpenter using these woods can do his work more easily and rapidly than with varieties of wood which are dressed in the green condition and shrink non-uniformly before being put into use.

The two general types of lumber manufactured from the pines were next described. These species are manufactured into the ordinary forms of retail yard lumber such as finish, common boards, siding, mouldings, ,etc., and into factory lumber from which sash, doors, and other kinds of mill work are fabricated.The Association has well established gradingrulesunderwhich this lumber is graded and sold. A detailed description of each of the yard grades and general description of the factory grades was given by Mr. Ivory.

fn closing, attention was called to the fact that the California pine species, especially the upper grades, sell at upwards of twice the market price for similar grades of some of the species with which they compete in the California market. Lack of time prevented a discussion of the qualities of the woods which create this situation but the fact that California pines are able to command these prices in markets where they must compete not only with the same species sold in California but also with num'erous eastern sfecies was pointed out as significant of their general qualities.

We are now in$alled in our new plant. All departn€nts

Arthur Edgecumbe a California

Visitor

Arthur Edgecumbe, of thewell known firm of Edgecumbe-Newham Co. of Vancouver, B. C., was a recent visitor in San Francisco where he spent a few days looking over conditions in the Bay District. The EdgecumbeNewham Co. are the manufacturers of the famous "Edham Colored Shingles" and "Thatched Roof Shingles," and together with their large production of natural shingles have a capacity of one million shingles a day.

Mr. Edgecumbe is a real live wire and one of the most progressive merchandizers of shingles in the Northwest, and their products are known as "The Nationally Advertised Roof and Side-Wall Covering." The EdgecumbeNewham Co. maintain an active Service Department which offers co-operation to the architects, contractors, dealers, and the home builders. Among the attractive pamphlets s€nt out to the dealers is their Dealer Advertising Booklet with proof sheet enclosed and which shows ten attractive illustrated cuts with space for the local dealer to use in his local advertising. These cuts are furnished the lumber dealers on request. Their Service Department also includes other interesting and instructive booklets such as: "The 50 Year Roof," "Architects' Service Sheets," "Edham Colored Shingles and Zinclad Nails," "Grading and Packing Rules," and "Dealer Price Lists."

Mr. Edgecumbe is very enthusiastic over their Dealer Service Department and is a strong advocate of the shingle manufacturers advertising their products. He states that "ln 1924 the High Cost of Not Advertising will not be Lower." The Edgecumbe-Newham Co. are the largest manufacturers of stained shingles in the United States and Canada and they maintain lir"e offices along the Atlantic Coast in this country and also an eastern office at Toronto. Canada. They have-eastern warehouses at Rochester, New York, Springfield, Masachusetts, and Toronto, Canada.

Mr. Edgecumbe says that they manufacture a strictly vertical grain shingle which he maintains is the best thing that could happen for the perpetuation of the shingle industry. He says thatthey are manufacturing a large volume of stained shingles at the present time and that the shingle industry in British Colurnbia is in very good condition. Mr. Edgecumbe planned to stop a few days at Los Angeles and then proceed to the Retail Lumbermen's Convention at El Paso, Texas. From there he will continue east calling on his connections in the Mississippi Valley and the Atlantic Coast.

Mr. Edgecumbe was accompanied on his trip by Mrs. Edgecumbe and while they were in the Bay District they were the guests of A. J. Russell of the Santa Fe Lumber Co.

COOS BAY LUMBER CO.

Thir ir the fime of the Year to go .After Profiteble "Ceda'line" Businesc

Tell housezaives how clothes-closets are better than cedar chests-zahen lined uith Bruce ,'Ceda'line.', 'Women know the value of cedar wood as a precaution against moths.

Here at last is ideal storage, combined u-ith oider and convenience. These facts will interest.every owner -in your vicinity. Bruce'lCeda'line." manufactured from kiln-dried Tennessee aro- matic red cedar, makes every closet as mattc ceoar, effective as a cedar chest, because the strips are side and end-matched, provid- ing a tight dust-proof closet, and much more convenient, avoiding mussing. No extra room is taken up in the house, yet there is the storage space of many chests.

Any article wanted can be easily found and removed without disturbing remainder, Shelves, drawers and small compartments may be made {rom cedar lumber for linens and blankets. "Ceda'line" may be installed in very little time over the lath and plaster of closets already built. Don't overlook the oppor- tunity, while supplyiag "Ceda'line," of selling |!" Bruce oak to re-cover the old floors.

FREE noil cnctoxutetinatm E L Bruce Company ui,l bcn t on rcquc.t. I i"-"y qi voO uiz - trflenphlrr(rnufactrtcrl Tcnn.

Manufacturers of Douglas Fir and Port Orford Cedar.

Sawrnillg, Marshfield, Oregon. Dlstributing Plant, - Bay Point.

Annurl Pro&rction 2(X),0(X),(XX) Feet

GENERAL oFFICES : lTl ?:T:X}'to

L"os Angehs Offrce, ffirl-t'

..TO WHOM CAN YOU SEND YOUR OPEN ORDER, KNOWING IT WItt BE BIttED AT THE TOWEST MARKET PRICE?"

NEWEST SASH-DOOR AND SPECIALTY

WHOLESALER'S

PHONE, WIRE, WRITE DAY OR NIGHT EVER WILLING SERVICE NEVER SLEEPS

FINISH...MOTTLDINGS

SASH AND DOORS

DOOR AND WINDOW FRAMES

ROOFING: WALL BOARD

IRONING BOARDS

BREAKFAST NOOKS

SHIPGIANT,I{OG TO ADVERTISE TACOMA

Residents of towns and cities along the li.ne of the Chicago, Milwaukee and St. Paul Railway System will have a chance to see a r'eal "big stick"this summer through the initiative of the Tacoma Lumbermen's Club. A gigantic log of Douglas Fir is being sent out on a tour of this system to advertise the lumbe'r resources of the Pacific Northwest.,

This log, which is typical of the timber from which much of the lumber and other wood products is made in Tacoma and Tacoma District, "The Lumber Capital of America," is not intended so much for the purpose of impressing the

Hoo-Hoo Club No.9

Dinner Dance and Entertainment

Gold Ballroom Palace Hotel So,n Francisco

Saturday EoeningrMay 3 'r 1921

Vieiting Hoo-Hoo end thcir gucsts eepccially invitcd

people of the Middle West with the size of Pacific Northwesi timber as with its qualitv. but even its size is impressive when it is explained that this was the ttrird log irp the tree, two other firll sized logs have been cut below it.

-This log measures 72 inches at the butt aird 69 inches at the top] both these dimensions being the diameter inside the bark. ' It is 32 leet long and scal'es 7,216 feet, board measure. The tree from wh-ich it was cut came from the Tacoma district and at the time when it met the woodman's ax was. about 560 vears old.

The log was donated ior this purpose by the St. Paul and Tacoma Lumber Company and the car and transportation donated bv the C. M. & St. P. Railroad.

F. L. Morgan Retires

Was SecretarY Retail

Mr. F. L. Morgan, veteran lumberman, and for the past seven years secretary of the .Southern California Retail Lumber Dealers Association, has announced his retirement from active association work, on April lst.

Mr. Morgan directed the affairs of the Southern California Association for the last seven years, and until the recent combination with the State Association, wh'en the two bodies consolidated intothe California Retail Lumbermens Association, with northern offices at San Fran-

F\led in DUPLICATE with Post Offlce STATEMDNT Ox' TI{E O.WNERSIIIP' MANAGEMEINT, CIRCULATION, ETC., REQUIRED BY TIIE ACT OI'CONGRESS OF AUGUST 24, L9L2

Of The Californla lrumber Merchant, Inc., publishetl Semi-monthly at Los Angeles, California for April I, L924. State of California, County of Los Ang:eles, ss.

Before me, a Notary Public in and for the State and county aforesald, personally appeared Phil B. Ifart' who, havihg: been duly sworn accordlng to law, deposes and aays that he is the Managing Etlitor of the California Lumber Merchant, Inc. anal that the followinei is, to the best of his knowletlg:e anal belief, a trq6 statement of the ownership, manag:ement (anil if a daily paper, the circulation), etc., of the aforesaial publicatlon for the date shown in the above caption requireal by the Act of Augiust 24, 1912, embodied ln section 443, Postal Laws anal ReEiulations' printed on the reverse of thls form, to wlt:

1. That the names anal addresses of the publisher, edltor, managlng edltor, and business managers ar€:

Publisher-.r. C. Dionne, 408 I'ay Bldg:., Los Angeles, Cal.

Editor-J. C. Dionne, 408 3'ay Bldg., Los Ang:eles, Cal.

ManaEiing: Editor-Phil B. Hart, 408 tr'ay Bldei., Los Angeles, Cal. Buslneas Managers-None.

2. That the owner is: (If the publlcatlon ls ownetl by an illtuvtilual hls name and adtlress, or if owned by more than one lndl' vidual the name and aaltlress of each, should be g:iven below; if the publication ls owned by a corporation the name -of the co-rp- oratlbn and the names and addresses of the stockholders owning or holdlng one per cent or more of the total amount of stock should be given.) J, C. Dlonne, 408 tr'ay Blatci., Los AngeIeB, Cal'

JUTIUS G. S]IEAD GO.

WHOI.ESAI.E LT,'T|BER

REDWOOD _ DOUGLAS FIR

SUGAR PINE-WHITE PINE SPRUCE

WE SOLICIT YOUR INQUIRIES

32t-922 SHELDON BLDC,., SAN FRANCISCO

Tclcpbonc Donghr 7815

Fruit Growers Supply Company

Manufacturere of C,alifornia White and Sugpr Pine Lumber Millr at Susanville and Hilt, Cd, ISO,OOO,Ofi) Feet Annual Cepacity

B. W. ADAMS, Mgr. Salea Dept.

Firrt National Bank Bldg. - San Franciaco

Association Seven Years

cisco, and their southern affairs being directed from the Los Angeles office, in th,e Central Burilcling.

In the years that F. L. Morgan sen'ed so faithfully, he . gained the admiration and respect of the many lumbermen of the state, with whom he had dealings.He has not definitely announced his plans for the future.

Henry Riddiford, secretary of the Los Angeles Lumbermen's Exchange, will assume the duties formerly performed by Mr.Morgan. This in connection with his work with the Exchange.

3. That the known bond hol(lers, mortgagees, and ottrer secur- ity holders owning or holding 1 per cent or more of total amount of bonds, mortgages, or other aecurities are: (If there are none, so state.) None.

4. That the two paragraphs next above, givlng the names of the owners, stockholalers, and securlty holtlers, if any, contain not only the llst of stockholtlers and securlty holtters as they appear upon the books of the company but also,.ln cases where the stockbolder or securlty holder appears upon the books of the company as trustee or in any other ffduciary relatlon, the name of the person or corporatlon for whom auch trustee is actlng, ls glven; also that the said two paragraphs contaln statements embracing afflant's full knowleatgie and belief as to the clrcumstances and conalitlons unaler whlch stockholders and security holilers who do not appear upon th€ books of the company as trustees, holal stock and securlties in a capacity other than that of a bona flcle owner; anal this afffant has no reason to believe that any other pergon, association, or corp:. oratlon has any interest dlrect or lndirect ln the said stock, bonals, or other securitiea than as 60 stated by hlm.

5. That the average number of coples of each issue of thls pub- llcatton soltl or atistributed throuerh tho malls or otherwls€, to paltl aubscribers durlng the slx months precetllng the date shown above ls.'.... .. (Thls lntormatlon ls requlred from dally publlca' tlons only.)

PHIIJ B. IIART

(Signature of Manag:lnei Etlltor)

Sworn to anal subscribetl before me thls 2ntl day of April, 1924. (SEAL) ANNABSIIJ STOCKMAN (My commlsslon explres Aug. 4, 192?.)

Croc&cr BuildfoE

SAN FRANCI'CO

FORT BRAGG L(xt ANGEI.EIS

Mcobcn Califoraia Rcdwood Arociation

MEMORIES

Whatlipsmylips have kissed, and where, and why, I have forgotten, and what arms have lain Under my head till morning; but the rain Is full of ghosts tonight, that tap and sigh Upon my glass and listen for reply, And in my heart there stirs a quiet pain For unremembered lads that not again Will turnto me at midnight with a cry. Thus in the winter stands the lonely tree, Nor knows what birds have vanished one by one, Yet knows its boughs more silent than before; I cannot say what loves have come and gone I only know that summer sang in me A little while, that sings in me no more.

By EDNA VINCENT MILLAY.

A GOOD SCOTCH PRAYER

Some hae meat that canna eat And some would eat that want it: But we hae meat and we can eat Sae let the Lord be thanket.

TOLERANCE

People whoreally have God in their hearts have no disposition to quarrel with others concerning their method of worship.

ANOTHER GOOD ADVERTISINGIDEA

Babson says: "Advertising has become a great economical factor for the producing and steadying of business. Theoldform of advertising, which was largely of the luxury type, has been replaced by a new productive form. This new form of advertising has come to stay and could become in preventing business panics such as we have had in the past."

SOME OCCUPATION

In a golfing party down in Florida of which George Ade, the famous humorist, was a member, an elderly gentleman was much interested in getting Mr. Ade's ideas on life. "Mr. Ade," he asked, "How can a man past fifty, practically retired, spend his time interestingly, even thbugh he has everything he wants, without working?"

"Oh, I don't know," said Ade, "It's pretty nice to'spend a winter down here golfing. Then if a man has a big country home like mine up in Indiana, he can go there in the spring and sit out on the front porch and listen to the hardening of his arteries."

DOUBLE

Golfer: "What do you think I made the course in this afternoon ?"

Wife: "Considerably more."

Golfer: "Considerably more than what?"

Wife: "Considerably more than the score you wene getting ready to claim."

THE CHANGE

There was a man in our tourn Who happened to advance, His left foot very far in front, When taking up his stance. And when he found he got a hookWhich wasn't very nice. He put his right foot out in front And then he got a slice.

Many self made men show all too plainly that they worship their maker.

A Valuable Reference Book

The 1924 Edition of 'Abbey's Register of The Western Lumber Industry has just been issued.

It is avery complete and co-mpr'ehensive book of 327 pages, covering every branch of the logging and lumber industry, not only in the big lumber producing states of Washington and Oregon, but the entire west, including British Columbia and Alaska.

It is notonly a register of operations, but Personnel, Machinery, and Equipment also. In the mill sections there are listed 2417 saw mills, 1335 planing mills and 517 shingle mills.

Information given covers capacity and type of head saw, planer, resaw trimmers, edger resaw, dry kilns, lath, box shooks, kind of power, general stores, hotels, species of lumber sawed, etc.

Section three covers forest activities, there will be found 1052 logging operations. Information includes: daily output, miles of logging railroad, locomotives, donkey engines, sides, high leads, motor trucks, tractors, mess, commissafles, etc.

Allied industries covered are: box shooks, sash and doors, frames, veneer, cooperage, pulp and paper and furniture.

P. L. Abbey, manager of The Industrial Service Company, who published tl-re book, was formerly executivesecretary of The Loyal Legion of Loggers and Lumbermen, a northwestern organization of employers and employees, which had a membership of 30,000 employees and 400 operating employers .under his management.

Ilere are shown forty million feet of air dried Redwood uppers be made of siding, finish, batenE, mouldings, columns, etc.

can

Forest Protection Week and Arbor Dav L924

By the President of the United States of America

AProclamation

Whereas, it is essential to the continued comfort, welfare, and prosperity of the people of the United States that abundant forests. widelv distributed and maintained in a condition of high productiveness, be forever wisely conserved as one of our greatest na. tural resources; and

Whereas, because of our constantly increasing need for wood and other forest products, together with our past failure to provide for reforestation, we are drawing upon our supplies of timber four times as fast as they are renewed through growth; and

'Whereas, the most formidable agency of forest desrrrrction and Drevention of reforestation is fire and, of the fires which annually devastate vast areas, fourfifths are ascribed in origin to human agencies and virtually all may be controlled and made innocuous through prudence, care and vigilance;

Therefore, I, Calvin Coolidge, Presid'ent of the United States, do urge upon the Governors of the various states to designate and set apart the week

of April 2l-27,1924, as Forest Protection \Meek, and, wherever practicable and not in conflict with state law or accepted customs, to celebrate Arbor Day within that week. I also urge all citizens, either in ' assoeiation or as individuals, all schools, and the press of the land to give common thought to the protection of our forests from fire, to the end that, in the future as in the past, these forests may supply us with wood, protect the purity of our streams, and otherwise serve the people of the United States.

In Witness Whereof, I have hereunto set my hand and caused the seal of the United States to be affixed. Done at the City of Washington this 15th day of February, in the year of our Lord one thousand nine hundred and twenty-four, and of the Independence of the United States of America the one hundred and forty-eighth.

(Seal) CALVIN COOLIDGE.

By the President: CHARLES E. HUGHES, Secretary of State.

THE HOME OF MAPLE, BEECH, BIRCH and OAK HARDWOOD FLOORING

-ll)4 kindr 3/8" a:ndl 13/16"-

\Vhere men make u ut of a trada-wherc the higheet dcgree of excellence ir the only rtudard toloratd-where it lr an houor ud distinctim to produce better than the uual quallly of Floring. L.

LAST HOO.HOO BULLETIN LIVELY NUMBER

The last issue of the Hoo-Hoo "Bulletin," published at St. Louis and edited by Henry R. Isherwood, was a very fine piece of work, from many angles.

The appearance of this monthly organ has improved in the last few months, and in size it is much larger. This last issue, for March, was full of news and pictures, telling of Concatenations, and Hoo-Hoo Club meetings, all over the country.

California came in for her share of comment and editorial praise, on the showing made at the last meeting held in this state. The large Concatenation held by the Los Angeles District, at Venice, was covered completely, with pictures of Bookstaver and hisInitiation Committee, of Snark Rosenberg, and also a picture of Phil B. Hart, who heads the Membership Cornmittee.

ORANGE COUNTYHOO.HOO TO CONCAT

Word comes from Mr. H. G. Larrick, Scrivenoter of the Orange County Hoo-Hoo District, that there will be a Concatenation held by that district sometime in May. Under the leadership of their Snark, O. H. Barr, Orange County expects to bring her membership up to 100 per cent Hoo-Hoo.

They have also arranged to have regular monthly meet-

ings, on the second Thursday of each month, the time and place for the first one, to be announced a little later.

Curtls Williams Provides Good Meetin$

Past Vicegerant Curtis Williams was the chairman at th'e Los Angeles Hoo-Hoo Club luncheon on April 3rdt

The boys turned out in good form in his honor, th being about sixty-five with their feet under the table Et 12:15.

Snark Rosenberg called the meeting to order, disposed of a considerable quantity of bu5iness matters in short order and then turned fhe meiting over to Mr. Williams.

He made avery fitting introductory speech, in telling the boys of some of the exploits of Capt. Richmond P. Hobson, U. S. N. retired, hEro of the Spanish-American War, the man who made the heroic attempt at Santiago Bay, by sinking the Str, "Merrimac," in an efiort to bottle up the Spanish fleet.

Capt. Hobson has spent considerable time_ in.lhq plghibiti,on movement, attd is now prominently identified with the International Narcotic Education Association, with Los Angeles headquarters in the Chamber of Commerce

(Continued on Page 45)

Philippine Mahogany BRADTEY BRAND

Through mill cornections recently established, we can Dow assure large users of hardwoods forfurniture and cabinet work, interior trim, doors, saSh, etc., a most dependable supply of all of the beautiful Philippine hardwoods.

Ourmills are located in one of the finest and largest timber stands in the Islands. Shipments coming forward at reguldr intervals, include zoth red and white Lau. an (Philippine mahogany), Apitong, Cuijo, Yacal, and slx other varietieg. Where desired, we canhave ship mentg cut to your bpecifications.

It will pay you to get our prices in carload and cargo quantitiec.

Scientific Kiln Drying

Preeervee rilithin Our Productc Nature's Sturdy and Beautiful Qualitiec.

MODERN MACHINERY AND SKILI..ED HI,NilAN EFFORT JUSTIFIES OUR SLOGAN

PACIFIC SOUTIIW$I

IIIP()RT C(}.

819 Uni,on Lcrguc Bdg.

Loe Angeler, C,alif. Phone-VAndke.7l2g

STRAIGHT or MIXED CARS

OAK TLOORING GI.'M FL(X)RING

AROMATIQUE CEDAR UMNG

WHTTE OAK TRIM RED OAK TRIM

RED GUM TRIITI CASING BASE

SAP Glru TRIM MOULDINGS

OAK WAGON STOCK GI,'M FURMII'RE BEECH FLOORING

Furniture Stock in Sctr CUT TO SIZE Ready to Arccmbh

Fld Surfaccc llrr&rood Trin StDdd

BRADTIY tUilIBER C().

WARREN ARKANSAS

C. M"Clark, Representative lor Angeler Chicago Lumbcr Co. of Warh. San Fnncirco

"If lt's Bradley's lt's Better"

(Continued from Page 43.)

Building. He held the members spell bound with his accounts of tne horrors and the evils of the growing narcotic "dope" menace, told them of the terrible effects, where the drugs came from, how they were marketed and,then gave an outline of what the association plans to do by way of publicity in tryingto stamp out the evil.

The International Narcotic Education Association is a bodv headed bv nationallv prominent business men, some of whom are giving theii entire time to the work. They are launching a nation-wide campaign of education, directed mainly at ttie school children of America, and are now in a campaign to raise a fund of $50,000.00 to finance the publishing of literature to distribute.

Capt. Hobson was loudly applauded at the conclusion of his talk, and was given the membership card of a great number of the menbresent. These cards are filled out for one, making the signer a member of the association for one year.

It was also moved and carried by the club, that the Finance Committee, in charge of the funds collected for entertainment during the recent Retail Convention, receive a recommendation to apply the surplus of this fund, to the Narcotic Association.

Mr. Frank Curran, treasurer of this fund was called by the Snark, for a report from his committee. Mr. Curran gave the results of the donations that were .made, prior io the convention, and showed that after paying all bills, the committee had a fund of over $900.00 left on hand. It was moved and carried that the Los Angeles Hoo-Hoo Club go on record as suggesting to the committee. t-hat th.ey divert-this amount to various Los Angeles charities, with special consideration for Capt. Hobson's work'

There was a little singing at the meeting, Don Essley leading the good work, and Frank Wise at the piano. -Lqt Angelds now has a pianist, after all these years, Frank is a good one.

Forest Wilson talked baseball for a few minutes. He is attempting to organize a team among the local boys, and has a'garie scheduled for April 12th.

A resolution was passed, commending the work done by the Entertainment and the Finance Committees, that served during the Western Retailers Convention

LIKES IT REGULAR

Mr. Earl Minton, president of the Minton Lumber Company, at Mountain View, saYs:

"Kindly enter our subscription to 'The- Califo:nia I.umber Merchant' to be mailed to our office at Palo Alto.

"Our manager thereCOMPLAINS THAT WE DONOTGET HIS COPY TO HIM REGULARLY, and we will order an extra subscription for that office."

ISHERWOOD SENDS APPRECIATION

Henry Isherrvood, secretary-treasurer of Hoo-Hoo, in a recent ietter to "The California Lumber Merchant," had the following to say about Mr. Dionne, and the space given Hoo-Hoo:

"I know of no man in the country who has grasped the importance of the Hoo-Hoo Club idea any better than Jaik Dionne, and he is certainly doing wonderful work ior us, and your paper is certainly giving us sPace and publicity, such- as the organization in its entirety is deeply indebted for."

Don't Build Just For Today!

The wise dealer selects the product which builds for him the most lasting Eucceaa. You know this to be a fact. Therefore you can't afford to handle and sell anything but the roofing which invariably delivers the utmost gervice no matter what the weatter conditionr may be.

The honest cuper guality of Wcavcr Roofing is the answer. We think enough of our product to stakc our reputation on it. You can rtake your reputation on Weaver Roofing-and build thc most permanent aucceEE not only for today' but for tomorrow and for all thc ottcr tomorrows to comel

WEAVER ROOF COMPAI{Y, . Manufacturerc

Sylvester L. Weaver

Tctqrhonc Bdry. 07tl - Lor Angclcc, Crlif. 2+{-( Er|ttth Strqrt

"Saaes Oaerhead"

WhatChas.R. McCormick &Co. Think of the Situation

It Is Apparent That Wholesale Prices of Lumber flave Reached "Bottom."

Bttilding Gains With Opening of Spring Season. Homes Needed

An Associated Press dispatch from New York carries the following message on the ionstruction outlook as seen from that point:

Building construction is on the move upward. There is every prospect that as much building will be undertaken this month throughout the country as supplies of materials and labor will permit. The movement has been aided by the open winter, and ccinstruction for the first two months of the ylar was in the neighborhood of 20 per cent above the correspond- ing period ol 1923.

In fact, there seems little likelihood that the volume of construction work will fall off during 1924 unless building costs increase materially. ThiS latter contingency is not by any means impossible. In most instances wage agreemcnts have been arrived at for some time to come. But contractors. investors and speculators may offer bonuses if the pressure of work is severe. The volumc of building may be estimated and this pressure measured by the fact that there is a housing deficiency which it will require expenditure of at least $5.000,000,000 to fill.

The greatest lack still is in residential building. Hotel, business and office construction appears ample in many sections, and there has been a falling off in demand for apartments at the present rates of rent charged in some cities. This has chccked construction somewhat in Chicago and other midwestern centers of population.

The rnajor part of the spring building activities are pretty sure to be absorbed by the larger cities. Building since Janu-

ary I shows that nearly 75 per cent of the construction in 280 communities was confined to twenty-fivc of the larger centers. The volume of building in the larger centers is out of proportion to their population and would seem to indicate that in the smaller cities the building shortage is not being so successfully relieved.

There has been, of course, a tremendous drift of population city-ward and so far there is no evidence of a return flow country-ward. Ilowever, careful real estate men are refrain{rB from counting all this influx as permanent urban populauon.

The greatest proportion of building gains so far this year has been in the South, where construction has been about 25 per cent ahead of the early part of last year. This, of course, is natural since weather conditions have favored construction in that section. In the colder sections, New York, Philadelphia, Boston, Newark, Providence and Jersey City showed greatest gains.

The steel and material men exprcss cxtreme confidence in the continuation of building, at least for the next four months. The United States Steel Corporation is spending S6,000,000 in reconstruction and improvement of plants. Many bankcrs confidently predict construction this year will entail the spcnd- ing of between four and fivc billion dollars.

Some industrial plants, howcver, are lcaving the larger cities in order to find cheaper land. Localities which once were dcvoted to manufacturing and refining industrics have been sought by other intcrests willing to pay more. The latter in conscquencc are being shoved into thc country.

Phone Garfield 5000 and let us figure on your requirements now.

CHAS. R. McCORMICK & COMPANY. W. KELLY, Sales Manager.

SUMME ProNEEn s,:,}x::,d SHTNcLEs and

PIONEER ROOFING PRODUCTS AREBUILTTO WITHSTAND THE SUN'S HOTTEST RAYS

Pioneer Slate Surfaced' Shinglee above all others stand the weather test and will not aoften, dry out, crack or crumble. Their construction combines the dcsired features of economy, durability, artietic appearance and safety.

Pioneer Producte are the reeult of thirty-six years of practical erperience in the manufacture of roofing and building papers, and lumber dealers can safely build their reputation on the merits and satisfying qualities of Pioneer Products.

Changes in,[:fffrf""ell Lumber

Earl H. Houston, sales representative in the St. Louis office of The Long-Bell Lumber Company, has been transferred to Longvie.w, 'Wash., and will take charge of the sales office at that place.

Mr. Houston began his Long-Bell service with the Longville Lumber Company in 1913, working in the company's manufacturing plant at Longville, La. Some time later he went to the general sales office in Kansas City where he remain'ed until 1917. At that time he became a member of the sales force, and traveled the Arkansas territory with headquarters in Pine Bluff, Ark. He began his work in the St. Louis sales office in 1920.

C. I. Lane of Bonami, La., will succeed Mr. Houston in the office at St. Louis.

Construction work on the manufacturing plant of The Long-Bell Lumber Company at Longview is rapidly nearing completion and it will be in operation in July, according to a recent announcement.

SECRETARY WALLACE COMMENDS McNARYCLARKE FORESTRY POLICY BILL

Washington, Apr. 6.-Testifying befor'e the House Committee on Agriculturetoday, Secretary of Agriculture Wallace said thatthe McNarv-Clarke National Forestrv Policy Bill, if enacted into la#as he recommended, would be the most constructive measure ever taken by the government to solve the national problem growing out of forest depletion.

Mr. Wallace said that in its broadest aspect the reforestation problem is that of providing better forests fire prevention and suppression and the establishment of a better

system of cooperation betrveen the states and the Federal Gonettt-ettt. -The McNarv-Clarke bill inits present form is the most practical measure that could be framed at this time, and is'satisfactory to all who are interested in reforestaiion. One benefit bf tne national policy of reforestation would be the production of timber near the centers ot consumption, thuj reducing transportation costs which have beiome a very large faCtor in ultimate cost to the consumer. About 60d,000 acres of forest land now in military reservations could well be transferred to national forests' He also thought Congress should authorize the S-ecr'etary of AsricultutE, as proivided in the bill, to accept bequests and lifts of timbef lands. The attitude of private owners of co-mmercial timber in respect to forest protective measures and conservation was -praised by Mr. Wallace as a factor which will be helpful tb the Federal Government and the states in laying the foundation for a workabl-e policy' He favored the-ext-ension of the authority to purchase forest lands for additions to the national forests, and recommended that such purchases should not be subject to budgetary alteration each year.

..BILLY' KENDRICK ENJOYED HIMSELF

W. K. "Billy" Kendrick, the genial sales manager for the Valley Lumber Company, ai Fresno, in a letter t-he other dav to Flovd Dernier, -of the I-umbermen's Service Association, at Los Angeles, had the following to say about the recent Retaileri Convention.

"I want to tell you what a successful convention you bovs pulled off down in Los Angeles, and what a- very "i* t1*. we had. You surely did yourself proud ani deserve a great deal of credit. E-vell lumberman wtth *no* I haie talked has stated that he had a splendid time' All power to you !"

Sincereln

Backing Y0UR Reputation With Ours

1 T IS one thing to PROMISE lumber, firm in I texture, free from wormholes, able to hold its finish, etc.

It is another thing to MAKE GOOD on this pledge. WE CAN, because we are the ONLY Importers with our own timber resources and our own Mills in Luzon. Our Trade-mark PROTECTS YOU. It 'sonthe end of every board. Look fot it, when you order

Batqan Ofion Bagac Lamao

for RICH GRAJN EFFECTS, at moderate cost. Inyour self interest, let us tell you more about them.

CADWAILADIR - GIBS0N C0MPANY Inc.

The ONLY Importers with their own Timber Supply and Mitls in Luzon. and with PACIFIC COAST HEADQUARTERS

5th and Brannan ,streete - San Francirco Oakland Seattle Los Angeles

Every Prcce Stamped

As a Cuarantee of Quality

OAK FL(X}RS LAID WITH oAr

rf Lflf,9flFtomrc

'Amcricois Firwct"

are a credit to the dealer who furnished the flooring and to the carpenter who laid them.

Every piece is carefully examined and graded, and texture and color will be found to be exceptionally beautiful and uniform.

Show samples of Superior Brand to your most particu- lar contractor customers, call attention to the remark: ably perfect finish, explain the care we take in manufacturing to prevent cupping and buckling and you'll find it easy to sell more oak flooring.

(We also manufacture exceptionally fine beech flooring.)

ll'est Coast Representative

W. M. BEEBE

Pacific Coast Distributor

2t Ftrtt Nrdoad Bank Bldg. San Fnnclrco, Cdtf.

SUPERIOR OAK FLOORING CO.

Hclor' ArL.

For 18 Yean

.CHICKASAW BRAND'' OAK FI.OORING

har been e ctandard of

Manufactured By

And Dishibuted By

E. M. SLATTERY

Lynwood, Cal.

GEO. C. CORNITIUS

Amer. NatL Bank BMg. San Francirco

SAMUEL R. NORTON Hcory Bldg. Portland

Our large and divereified stock enables us to give unusual service even on the most varied and difficult orders.

Paint-Paint-Paint-In Spring

The farmers of Kimberley, South Africa, had a terrible time tryingto make a living grovvin$ crops on the rocky soil, and many of them gave up in despair, and moved along.

And all the time the "glittering stones" that their children were playing with in tlre yard, rvere DIAMONDS. But the farrners didn't knorv.

YOU are not still overlooking the diamonds of business in YOUR yard, are you, Mr. Lumber Merchant? Because the country is filled with those rvho ARE. And if yotl are still one of those who just sell "lumber, shingles, cement, lime, and sash and doors," the chances are that you too, are in the class u'ith the farmers of Kimberley.

This is the season when money is to be made from one of the biggest and best of these business "di21n6nd5"PAINT. Of course, the old theory that paint \\,'as a spring and fall sideline strictly, has been exploded long ago. The active paint merchant sells paint the year around: sells it for every outdoor use in the spring and summer; for outdoor protection in the fall; and throughout the lvinter he sells it for indoor use, for brightening up everything rvithin the home.

Yetspling-while it has ceased to be the ONLY good paint season-is still the BEST paint selling season, because it is naturally clean up, and brighten up, and repair up, and polish up, and paint up time. Everyone gets the

fever. The paint salesman simpty ties onto the good old rvheel, and helps keep it turning by furnishing paint suggestions, plans, ideas, and materials. That's all you have to clo in the spring.

The house looks dingy, the fence ought to be burnished up, the yard furniture needs lots of green and white, the flivver shows signs of winter wear and needs brightening, the hen house needs a white surface, the porch floor needs color and protection, everywhere you turn there is something that needs paint and varnish.

The lumber merchant who sells the lumber to make the repairs as u'ell as build the new things, and who doesnlt sell the paint and varnish also, is just a plain business "sllcker" and that's all there is to it. There is just ab much to be made in beautifying and protecting the surface of the lumber, the shingles, and the sash thatyou sell, as there is in furnishing the stock itself. 'fhere isn't anyone else in one half as good position to sell the paint and varnish as the lumberman.

The paint specialists of the whole country have learned, and admit, that when the retail lumberman becomes a paint enthusiast, he is the very best of paint salesmen, and the most practical.

Stock paint and varnish, display it, boost it, tell your

(Continued from Page 50)

A. W. SMNH LUMBER CO.

(Continued from Page 49)

trade about it, offer some of it to'every man who buys a board, stick it in your display window if you have one, display it in your office if you haven't a window, and get busy making people THINK of painting, and repairing, and brightening up.

For spring is here, and in the spring the young man, and the young woman, and the middle aged, and the old-and the kids as well-likes to see bright colors.

The poet may be right and in the spring the young man's fancy may lightly turn to thoughts ofLOVE, but it seriously turns to thoughts of BUILDING, and REPAIRING, andIMPROVING, and PAINTING, and that's where YOU get on, Mr. Lumber merchant.

MEXICAN TIMBER PINES FOR AMERICAN RAIL. WAY TIES

Interest in the commercial pines of the Sierra Madre region of Mexico as a possible source of timber for railway ties led the dendrologists of the Forest Service, United States Department of Agriculture, to examine recently a considerable number of specimens of the wood grown in that region, according to the statement of the Forest Service. These specimens were found to be allof the Pinus ponderosa atizonica, a form closely related to our western yellow pine. This variety has an extensive range in the Mexican provinces of Sonora and Chihuahua, and occurs in small arebs in the mountains of southern Arizona. If cut within our borders, the Arizona pine would probably be marketed with the true western yellow pine, from which the wood differs, however, in being heavier and harder.

Wood of the Mexican-grown timber bears a rather remarkable superficial resemblance to some grades of the longleaf pine of the Soulhern States. In order to determine for those particularly interested in the use of this timber for railway ties what are its comparative physical properties, arrangements are being made for the Forest Products Laboratory, at Madison, 'Wisconsin, to test short cross sections of the wood.

WINDFALL LOSSES ON OLD CUTTING AREAS

The sugar pine of California is very windfirm in its old age, but very susceptible to being blown over in its early youth, according to a study recently made by the Forest Service, United States Department of Agriculture. On the Sequoia National Forest, California, a plot of 160 acres was intensively studied where as a result of logging ten years ago 2,126 trees over 12 inches in diameter were left. Of these, 115 trees, or 5.4 per cent, lvere windthrown. fn general, the losses due to the blowing over of trees are greater in the larger diam.eter classes as the larger trees have a greater crown surface and are therefore more easily uprooted. Sugar pine appears to be the exception in the California forests. Of the trees noted in the study, the incense cedair suffered.the heaviest from wind, followed by w,estern yellow pine and white firwith sugar pine averaging as the most resistant of all.

M. A. HARRIS VISITS LOS ANGELES

Mr. M. A. Harris, president of the Van Arsdale Harris Lumber Company, of San Francisco, dropped into Los Angeles the early part of this month, accompanied by Mrs. Harris.

They spent s'everal days around the southern part of the state.

WECAN HEL

PY

NEVER AGAIN !

Dear Lumber Dealer, this is it: We are giving too much credit. When our lumber is gone without a cent, How the H- will we pay our rent?

A farmer calls, who u'ould near abide, A barn to build eighty by fifty feet wide. Will you figure this bill, and get down on the price? Your competitor has been to see me trvice.

Now sharpen your pencil, and figure low, For money is scarce, and we must go slolv. We get busy, and cut our profits out. We must land this bill without a doubt.

Fifth and

The lumber is sold, the barn is built. The farmer's sedan is trimmed with gilt. Sixty days rollby; no check has come. You call on the farmer; he's not at home. Gone on a vacation for a month or two. Don't suppose he ever thought of you. You wait with patients till he gets home, Then find his pockets bare as a bone.

You will have to rvait until harvest is o'er. You go back to your office feeling damn sore, And swear next time lumber in the pile will stay Until the farmer has money to pay.

Since 1872

Sts. San Francisco THE B()()TH.KEIIY TUMBER C().

Brannan

Spring Is Here

Since lE9E WE HAVE CATERED TO TTIOSE DEALERS WHO RECOGNIZE GOOD LUMBER.

OUR TWO BIG MILLS

At Wcndlins and Springfield, Ore.

ENABLE US TO MERIT THEIR CONFTDENCE AND TO SERVE THEM BETTER THAN EVER.

Qlifornia Salcs Offlcer

San Fnnclaco Loe Anglelae

J. R. NEYLAN, Selcr Agcnt, H. C. CL.ARK, Saler Agent

Marvin Buildiag Centrd BuildlnS

Telephone Douglar 25ll Telcphone TRinity E0:Xi

Spring o

Filson

Cruising Coat

on your friendr thir ycar. They'll all hevc one when thgy'vc sccn youn But you can beat tcm to itt

Madc of Filron wind-1poof, water-rcFirtant khaLi. You'll take it with you evcry place :rou 80 thir ycar.

$6.fl) portpaid. Ordcr one inch largcr than white collar naaturc.

Our caialog H on Filron Better Outdoor clothce will makc you t bctter drcucd outdoorr mrn. IT'S FREE:

c.

c. FILSON CO.

1OO5-IOOZ Firrt Ave. - Seattle, Warh.

"filson Clothes fot the Man Who Knon's."

\I /HEN BALSAM-WOOL walked YY offwith firethonors in the test. inglaboratoriee some mencalled it theory.

It g,as theory. But what BALSAMWOOL ie doing inactualpractice ie etill moreetartling.

Thc abovc Rrdlogro frcm tbc Mec.Irliltm Arcdc Expcdtdoa' Strdoa tlfNP on borcd thc Schonc Bowdob, loc.tGd ll" fioE thc North Polc, ws nleyed to thc llrmd Covaioo Coopray et Cloquct' Mlnae rctr, by Mr.Irck Brrorlcyl mtru oDctrtor at Prlnc Rupcrt, Brltuh Colubh. Mr. Bemrlcy'r rtedon hg bccn thc prfncipd comccttag liok bctweco thc MtcLllllrn Er, pcdldon md thc outrldc world.

Ae an example, read the Radio. gram frorn the MacMillan North Pole Expedition reproduced above.

Not much theory there. No ttifsrt' t'butst' or ttmaybes." Just a plain, simple record of accomplishment under themost extreme temperature conditions in the world.

When the MacMillan Arctic Expedition set sailfrom'Wiscasset, Maine, on June 23,1923,the ship was loaded with necessities for the long, trying and dangerous voyage. There wasn't rooin for anything that couldn't be depended on. 1,375 feet ofstandardBALSAM-WOOL house insulbtion was on board,furnished through the Carnegie Institute of 'Washington, D. C. It was to be used as a com' fort aid and also to agsure uniform temperature

necessary to the perfect functioning of the delicote instruments'used in the. study of terrettriol magnetism. These etudies were one of the im. portant obiectives of the voyage.

BALSAM-WOOL morethan lived uptoits laboratory reputation.

TT WILL interest those retail lumber dealere I who have not investigated BALSAM-WOOL to knozr that BALSAM-WOOL is being accepted by retail lunrber dealers everywbere as a standard stock item. BAISAM-WOOL is going over faster with the retail lumber tradethan any other insula. tion or new building specialtyever did.

The reasons are simple. From the retailerts standpoint BALSAM-WOOL is right.

It is more insulatinEvalue for the money.

It is the highest development in house in. sulation.

It does not compete with other items of yard stock-it makes additional profits.

You don't have to buy a carload to get startedsmall invesftnerrtr quick turnover, profits.

No broken stock-BAlsAM-wool comes in 3 standard widths only. These fit all eonstruction requirements.

No deterioration-all stock is wrapped and sealed.

No outside oompetition. BALsAM-wooL is not sold througlh mail-order houses, retailers inother lines, or direct to the contractor or home.builder.

BALSAM-WOOL is eseential in new houses and it will net you profits in glack ioeriode when sold for roof insulation on old houses, and for garage6, barns and poultry houses.

You will find in your dealings with the'Wood Conversion Company who manufactureBALSAM.

'WOOL, the same spirit of fair dealing that hae characterized this organization through eixty.6y6 years of successfully serving the retail trade.

If you are not in poeition to buy acarloed, put in a trial order of 5,000 or 10,000 feet. Advertisip!! material will be eupplied you. This trial order will convinceyou of its sales poosibilities.

Samples, priccs and complete information on BALSAM.WOOL may be secured through our local district representatives or by mail addressed to our nearest branch ofrce. Or, if you prefer, communicate direct with Wood Conversion Co., Cloquet, Minnesota.

WEYERHAEUSER SALES COMPAIVY

GDistribators; VEYERHAEUSER FOREST PRODUCTS General Ofrces . SPOKANE, VZASHINGTON 1Branch Offces ST.PAUL CHICAGO BALTIMORB NE\TYORK 2694UnivercityAve. 2OSSouthLaSalleSt. E12 LexingtonBldg. 22oBrrcrdrvay

Thc Veyethacrsa Sales Company is the combined selling otgafiqatioa of the follo$ng Veyahaa*t Mills and Disttib*ing Plantu OoquetlumberCo..... Ooquet,Mim. ThonpeonYardsrlnc.. i... ..St.PeulrMinn PodatchlumberC,o.... PothEbrdrh-

Tbe Northern Lumber C,o. Cloquet, Minn. Bonners Ferry Lumber C.o

. Bonnerg Ferry, Idaho Boire Payette Lumber C.o. Boire, Ideho Johnson-Wentruolth C,o. Cloquet' Minn. Snoquatnie Falls Lumber C.o. Snoqualtnie Fallc, Varh. Weyerhaeueer TimberCo. Everutt, Varh. Vood C.onversion Co. Cloquet, Minn. Humbird Lumber €o. Sandpoint, Idaho Veyerhaercr Tbber C.o. Baltimoar ltdd. EdwardRutledgeTimberCo. C.oeurd'Abne, I&ho

EPIGRAMMIZING PRICE CUTTING

The sweet-ness of low price never equals the bitterness of poor quality. ***

When it comes to figuring a billin competition, are you an estimator, a guessinator, or a cut-price-tater?

DON'T advertise "Qaality, Service and Price." Make it read "Quality, Service andSatisfaction."Sell them those three things and they won't haggle over the price. :1. tF *

The.man who furnishes his customers brains, ideas, and interesting assistance in their building affairs, never has

@9.9"9:999@

at our two great Plante THE

to make a rock-bottom price on the goods; on the contrary he finds the world always willing to pay him a premium on his intelligence, but none on his building material. ***

Longfellow was talking against price cutting, when he wrote:

Write on your doors the saying wise and bold, Be bold, be bold, and everywhere be bold; Be not too bold, yet better the excess Than defect, better the more than less; Better than Hector in the field to die, Than like a perfumed Paris, turn and fly.

A Saw Mill?s Greatest Protection is Good Fire Insurance

Here is an insurance exchange owncd brclurivcly by its Policyholdere-every policyholder a saw mill operator. For .nine years, the National Lumber Manufacturers Inter-Inrurance Erchengc has saved the saw mill men of the country large sums of money on their fire insuranbe. Today our Exchange is financially stronger than ever. With our executive staff on a flat salary basis, the more insurance we carry, the tower the operating cost to all or us.

See that you are fully protected through your ovn e:changc.

Wrlte Today and Save a lloss

National Lumber Manufachnerr InterInntrance Exchange

Conway Buildln:, Chicago

lf you want complete Crcdit Protection at Cort, write the National' Lumbg Marufacturerc Credit Corporation

Conway Buildtng, Chicago

Botl of tL* inqtitutiou an activithr of thi

These&irm,sTlla.rztVorrDwsines.s

DoUGL^as FIR-SPRUCBHEMLOCK-WHITE and sUGAR PINE-REDWOOD O. F. FOLSOM LUMBER COMPANY

24 California St

Wholerale Lunber Telephone Dowlas 5794

Our SpecialticrFACTORY SPECIALS

KILN DRY FIR CLEARS

"Give "DOCt' your order andstopworrying"

H. B. MARIS

Nry Location-Office and Warehoure

735 3rd Street-Opporite S. P. Depot

Home of WESTMADE PLYWOOD

G. A. Recouillat

San Francisco

W. M. BEEBE

25O FIRST NATIONAL BANK BLDG.

SOUTHERN HARDWOODS-VENEERS

Supcrior Oak Flooring, "Amorica't Fincrt', Scnd nc your inquirier rnd orderr Tclepbonc Douglar gll7

DIMMICK LUMBER COMP^A,NY

PAcrFrcMlbl3fftli*""*

CAR AND CARGO

AGENTS

WESTERN W}IITE CEDAR CO.

Mu;hficld, Oregon

GI.OBE EXPORT LUMBER CO.

Seettlc, Wuhlngton

PORT ORFORD WHITE CEDAR

DoucLAs FrR - spRUcE : HEMLoCK RED CEDAR SHINGLES

CALIFORNIA SUGAR AIYD WHITE PINE

24California Strc€t SAN FRANCISCO Telephone Douglas 8925

CHARLES R. McCORMICK RETURNS FROM NORTHWEST TRIP

Charles R. McCormick, president of Charles R. McCormick & Co.. San Francisco has returned from a two weeks' business trip to the Northwest where he visited the Portland, Columbia River, Seattle, and Puget Sound districts. He spent a few days at the company's Portland office where he discussed business matters with E. H. Meyer, manager of the Chas. R. McCormick & Co. operations in the Northwest, and he was also a visitor at the company's mill operations at St" Helens, Oregon, wher,e he made an inspec- tion of operations there with General Manager H. F. McCormick. In speaking of conditions in the Northwest, Mr. McCormick states that there has been considerable curtailment in lumber production and that the logging camps have curtailed their operations from 35 per cent to 50 per cent. He says that the cancellation of Japan orders has proved detrimental to the manufacturers, but that the mill operators are very optimistic and are looking forward for a good demand during the coming months. In speaking of California conditions, he states that the lumber surplus in Southern California is getting cleaned up and that the market looks much more favorable.

J. A. STROUD, JR., JOrNS E. J. DODGE CO.

J. A. Stroud, Jr., form,erly of Bakersfield, is now associated with the E. J. Dodge Co. the well known Redwood manufacturers and will represent the company in the Bay District and the Peninsula territory. Mr. Stroud was formerly associated rvith the building trade business in Bakersfield and is well known in the San Joaquin Valley and Northern California Districts.

A. B. WASTELL ADDRESSES LUMBER SALESMEN'S CLUB

At the regular weekly luncheon of the Lumber Salesmen's Club of San Francisco held at the Palace Hotel on March 24, Mr. A. B. Wastell, manager of the California Retail Lumbermen's Association, was the speaker of the day. Mr. Wastell gave an excellent talk on Lumber Standardization and lr'hat it meant to lhe lumber industry. He also gave an interesting discussion of the lumber market throughout the various California Districts and the social aspect of co-operation through Hoo-Hoo.

FORGIE IN NORTH

Mr. Robt. Forgie, one of Los Angeles well known wholesalers, spent a week in and around San Francisco, the early part of this month, where he met M..J. H. Bloedel, president of the Bloedel Donovan Lumber Mills. for a conf,erence.

Mr. Forgie represents the Bloedel Donovan Mills, of Bellingham, Washington, in Southern California.

'DOC" FOLSOM ON NORTHWEST BUSINESS TR[p

"Doc" Folsom, of the O. F. Folsom Lumber Co., San Francisco, is on a tl'i'o weeks' business trip in the Northwest. While in the Northwest, he will call on the rnills in the Seattle, Tacoma, Portland, Columbia River, and Williamett Valley Districts.

Cement For Durability

ATTENTTON, MR. LUMBER MERCHANT:

Among our beet curtomen are numbered' meny of the prominent dealerr of So. California and there b no good realon why you lhould not be one of ttem.

Superior Cement Stucco ir a quality matcrial end we rtrnd back of it.

Superior ir rold only through dealen in building materiah, we help you eell it.

lf you are not supplied with a aet of our color sampleg we will be pleaaed to send a get on request.

For 13 years thir company has been making trucks, rnorurtain rtagec, city, inter city and street nihvay busses. Its trucks and burses have made good from logging carrps to the lighteet delivery work

Built by weatern men whoknow weatern conditions; they are rupcrior for wot* under these conditions

\,I/ASTELL ANDRIDDIFORD ON FIELD TRIP

_ Mr. A. B. Wastell, manager of th,e California Retail Lumbermen's Association, and Mr. Henry Riddiford. Southern California representative of the association, left 'Los Angeles on April 1Oth, for an extended automobile trip through San Diego and Imperial Counties.

LIMECOOLEY RETURNS FROM NORTHERN TRIP

Mr. C. G. Limecooley, Manager of the San Pedro office of the McCullough-Fagan Lumber Company, has just returned from a trip through th,e Northrvest, examining shipping facilities of theten cargo mills represented by this company, with a view of further extending tfreir present method of efficient distribution.

J.P. CRONTN NOW REPRESENTTNG WESTERN STATES LUMBER CO.

J. P. Cronin, formerly of l-os Angeles, has joined the Western States Lumber Co., and will represent this well known concern in the San Tose District. - Mr. Cronin was rvith the W. R. Barnes Lumber Co. of Los Angeles, and prior to his locating in California rvas with the Crown Lumber Co. of Calgary, Canada. He will make his headquarters in San Jose.

E. J. DODGE CO. INSTALL NEWKrLNSAT MILL

The E. J. Dodge Co. are installing trvo new dry kilns at their Redwood mill operations in Humboldt County which will be ready.for operation in the near future. Th; two kilns rvill have a capacitv of about 70 M. bd. ft. and are the Warren Type which are manufactured by the California Barrel Company.

AI.sO FIR MOULDING AND STOCK SASH

Hkh Gradc Stock and t"ti-ed ctrt ouf rpccialty.

' All doorr nedc n*. tirc end tcnoo"

0regon Door Go. PORTLANID, ORE.

FLETCHER & FRAMBES LOS ANGEI.ES

Exclurive Representativer in Celifornia and Arizonr and Arizona

Moore Moist

Air Kilns

Order files at mills show a constantly increasing demand for better quality lumber. The mill that is prepared to make shipments as ordered, by wholesalers and big lumber users, is kept busy. Stock must first be seasoned correctly, that is important, before af,r order can be secured.

Ceprcfty 1O0O Door! Drilt.

JOE I. STEEL, Cdifornia Reprerentative lllt Douglar Avc. Burlingenc, Calif.'

Classified Ads

FOR SALE:-Retail lumber yard located near San Jose in Santa Clara County.Well established business. Good location in center of fast growing district.

Address Box E, clo California Lumber Merchant.

POSITION WANTED as manager of live retail yard, or line of yards, can go anywhere any time.

Have had 14 years experience, and can give the best of rcferences, and am a hustler and u'illing to work.

Address box 3, care California Lumber Merchant.

WANTS AUDITOR

LARGE LOS ANGELES CONCERN WANTS TO LOCATEFIRST CLASS AUDITOR. MUST BE EXPERIENCED IN LUMBER, RELIABLE AND CAPABLE OF EARNING GOOD SALARY. START IMMEDIATELY. ADDRESS BOX G, CARE CALIFORNIA LUMBER MERCHANT.

NEEDWHOLESALE MAN

SPLENDID OPPORTUNITY OPEN FOR T}IOROUGHLY EXPERIENCED WHOLESALE MAN. MUST KNOW FIR AND REDWOOD, AND ABOVE ALL MUST BE ACQUAINTED WITH THE SOUTHERN CALIFORNIA TRADE. THIS IS THE PRINCIPAL QUALIFICATION NEEDED. ADDRESS, GIVE FULL PARTICU. LARS WHICH WILL BE HELD CONFIDENTIAL. BOX H, CARE CALIFORNIA LUMBER MERCHANT.

THOROUGHLY EXPERIENCED LUMBERMAN OPEN FOR CONNECTION WITH GOOD RELIABLE CONCERN. CAN HANDLE WHOLESALE OR RETAIL ANY BRANCH. WILL ACCEPT REASONABLE SALARY TOSTART. ADDRESS BOX F, CARE CALIFORNIA LUMBER MERCHANT.

George N. Hauptman Dies at Dunkirk, New York

George N. Hauptman, pioneer Michigan lumberman and well known in lumber circles on the Pacific Coast, died at his home in Dunkirk, New York, on April 4. The deceased was the father of S. M. Ilauptman, vice-president of Chas.

Los Angeles Has New Hardwood Jobber

Mr. George F. Weis, formerly connected with one of the large Chicago, Ill., hardrvood lumber companies, has opened Los Angeles wholesale offices, wh'ere he will carry on a general hardwood lumber business, besides 'handling a full line of California white and sugar pine, from one of the large mills. He will act as the South'ern California representative for the Chicago Lumber Company of Washington.

Mr. Weis has had years of hardrvood experience, and knows the game. He is a Southerner, having spent most of his time in and around the lumber mills of the south, and is fully qualified to represent some of the best known of the mills in Louisiana, Arkansas, Mississippi and Tennessee.

He states that he now has connection with hardwood millsthat are producing more than a million feet a day, enabling him to offer the California trade a complete line of every known kind of domestic hardwood.

Mr. Weis will cover the entire state, from his offiae in Los Angeles, at room 208 in the new Produce Building.

R. McCormick & Co., San Francisco, and George D. Hauptman of the Federal Box Co., San Diego.

Mr. Hauptman made his home at Saginaw, Michigan, for many years, and for nearly tweny-five years operated a large saw-mill at West Branch, Michigan. IJpon his retirement from active business, he made his home at Spring Valley and Dunkirk, New York. He is one of the last survivors of the old type of Michigan lumbermen and at the time of his death was eighty-one years old.

Mr. S. M. Hauptman and Mr. George D. Hauptman were at Dunkirk, N. Y. at the time of his death, having been called there about two months ago owing to their father's ill health. Interment of Mr. Hauptman's remains were made at Spring Valley, New York.

The Dealer and the Consumer

The conEumer is not buying "Lumber.t'-- He is after the raw material for the best structure he can build with the smallest outlay.

The dealer who carries the stock that meets the consumer's needhas his sales already half made.

California Pines are exceptionally light, soft, straight grained, uniform and easy to work. They are free from hard streake and shake. An excellent painting surface, they give a fine appearance and durable service.

..PAU[ BUNYAN'S PINE"

a trade narne for the product of our own mill and factorier, in operation the year round with 250'O00,O0O feet annual capacity.

YARD AND FACTORY STOCI(S SASH, DOORS MOULDING.BOX SHOOK, CUT STOCKS

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