Take a Merchandising TiP From the Yuma Indian Squaws

When the Sunset Limited stops in the railroad yards at Yuma, Arizona, they take ten minutes to change locomotives, etc.

The passengers pile off the t!.tn for a stretch, -and there, seated along the line of tracks, they find a dozen or more Yuma In' dian squaws, right from the reservation. They """ ".Jt"d in a line on the ground, and in front of them on a cloth each cquaw spreads the lvarer she haE for sale.

There are bead ornaments of all kinds, in strings, purses, necklaces, all colors, sizes and varieties. They range in price from 25 cents to five dol}ars each. The squaws don't talk. There is a crude price tag on each article. Ask the price, and she points to the tag.

T.h"v sell only through the eyes. No effort is made by any of them to attract attention to her particular wares, no appeal is made for patronage.They look on stolidly as you buy from a neighbor.

But the most interesting thing they do, and a mighty lesson that they teach the merchant of any kind, is with regard to their price. You will see two squaws side by side. One of them gets a run from the passengers, and she sells half a dozen strings of beads in quick EUGG€Esion. The other gets not a bite.

C. D. Johnson is Actin$ President of West Coast Lumbermen's Association

C. D. Johnson, pre'siclent of the Pacific Spruce Corporation and- vice-prejident of the West Coast Lnmbermen's Association, is now acting president of the Association, the

Just before the train starts note some passenger step up to the squaw who has done no business, -p"l"t to a nlcklace marked "$2", and offer'the woman $1.75 in cash for 'it. Heavenly days! Had he thrown ice water in her face "t " "".tld manifest no greater signs of insult and displeaaure. She jabbens' waves' snorts, and gives every other possible Indian sign of displeasure, disdain, etc- -She says thlngs to the otiher EquawE that would certainly be fighting talk if the price cutting customer could understand.

But she DOES NOT

Sell

You can offer her $4.95 for a $5 necklace, and she makes the same signs of anger and menace. The Yuma Equarvs marh their goods, and when they mark them, that is the price and no o*rer.

Whether they have a union scale that holds them in line, no one knows. But certain it is that no aggregation of civilized merchants in any line of business anywhere ever held to their inviolate prices as do those Yuma squawsSeldom does a train stop there that some passenger, cash in hand, does not try to dicker. And in the history of those nilroad yar&, no one ever bought anything that way yet. Isn't there a thought there for someone?

trustees having {ailed to elect a president at their last meeting.

E. D. Kingsley has resigned as trtlstee for the Columbia River distriit c-tf the Association, ancl Charles S. Keith, oresident of the Central Coal & Coke Co., has been elected in his place.

The Friction Clutch

The Miller Carrier can be operated back, ward or forward at exactly ttie right speed. It gogs as fast in reverse as forward^ (ex, tremely important as a time saver).

This elasticity of control has been proven one of the Mille/s advanrages. It is adaptable ih speed to the ac, tual conditions ol operation. Write for c6mplete detafu.

HARSCH EL MILLER, Manufacrurers

East Side Mill & Lumber.Co., Distriburors PORTLAND, OREGON