Pacific Coast Truck Manufacturer Looks for Sound Business Development During L930

"The economic problem facing the automotive and motor truck manufacturer today is the problem of selling and not production, as was the case several years ago," was the statement made by L. H. Bill, president of the Fageol Motors Company, in a recent interview.

"Expansion during the plst year has reached such a point in all lines of business that profit possibilities were thiorvn to the winds to receive the fickle attention and fatal results of mass selling. Business men inall lines of business reached beyond their natural clistribution areas. Concerns that were operating profitably in certain definite markets branched out and spread their efforts over markets wherein they were unknown and where there was a doubtful need for their services. Business men can be thankful that the recent period -o! !u-si19ss dissipation came to an abrupt end in October ol 1929. This performed the valued service of returning capital to industiy

"Conditions had reached such a Doint last vear." continued Mr. Bill, "that great industriei and businlss all over the country u'ere sending money to \Vall Street to secure 14 p-er cent interest,_while the people were investing in stocks that were paying them a return of 1.3 per ..trI itterest.

"We all knorv that safe and sound investments can always be made at 5rlto 6per cent and it is generally agreed that the entrepreneur, the business man. r,r'ho tak-es a chance, is entitled to get lO or 72 per cent for his gambling in an untried business venture. Norv that the wil"d ,p..u"-

Gus Engstrom And Emil Weirhake Visit Los Angeles

Gus Engstrom, manag'er, and Emil Weirhake, superin- tendent, Arizona Sash, Door & Glass Co.. Phoenix. Arizona, were Los Angeles visitors around the first part of the month where they spent a few days on compan-y business and calling on their lumbermen friends. Mr. Eng- strom is president of the Gold Spot Hoo Hoo Club No. 72 of Phoenix.

lation is over, capital must again return to the development of sound business enterprises throughout the nation. These industries and businesses are of every type, they are, in the_ final analysis, the safe, secure, sound- place for money and the result will be the return to sound business conditions.

"Sales efforts will, no doubt, be drawn into the areas of concentrated population where profitable sales are most likelv to be present, where they lan be had at a cost that rvill leave a final net profit.

"Manufacturers and distributors of merchandise and products will operate in these restricted areas on a zone plan that will give them an opportunity to pay dividends during 1930. Advertising to h6lp selling wili dndoubtedly play a gr€ater part thiJ year tfian it hls lor many yeari past. Sales and advertising must gear in closely' to the immediate problems and the result witt be a close co-ope- ration and a co-relation of efforts betrveen advertising, silling and production."

Mr. Bill states that Fageol Motors Company is looking forward to 1930 to be one of the most succesiful vears. from an operating and profit standpoint, in the history of the Fageol Motors Company. There is today wider- demand for motor trucks by careful, shrewd purihasers, who are conservative and cautious in their purchases than there has been in manv a dav.

"Sales wili not b. "r.".y, that we appreciate, but with constructive effort, and the offering of sound values, 1930 will reward fighters who think."

R. B. WHITE VISITS CALIFORNIA

R. B. White, president of the Forest Lumber Co., Pine Ridge, Oregon, and of the Exchange Sawmills Sales Co., Kansas City, was a recent visitor to San Francisco while on a business trip to the Pacific Coast.

Improvements At

Milpitas Lumber Co. has recently and other improvements to its yard

MILPITAS completed a new shed at Milpitas.