EER'S DFIN G PRICES

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$rE3hing pr:ce reductions and rooftng havc brought homeowners all ov€r lumber dealers who have ol bargain rooftng prices have been rewarded on the Pacific tl rs have been Coast, nity to roofi prices. The time about it ! Exadvantages of

Setab Shingles with their sealed, gurfaced and protected edges the beauty and variety ol Forestry Blend Colors . . and how inexpensively they can purchase a n€w roof on Pion eefs new low prices and the liberal time payment plan.

Pioneer ol(ers you this powerful wedge to awaken increased demand for roofing products in your territory. Make full use of it to win your share of the business. These prices will not last . . . start today to cash in !

Better Return to American Lumber Exporters From Cliff Estes Expires European Business

Suddenly

C. S. Esfas

The sudden death of C. S. (Clifi) Estes on March 31 came as a great shock to his many friends in the lumber fraternity in Los Angeles and throughout the state of California. His death was the result of a fall while taking his morning bath, hitting his head and causing a cerebral hemorrhage; he never regained consciousness, dying that evening at 5 p.rn.

He had served as secretary-manager of the Los Angeles Wholesale Lumber Association since its organization in March, 192f, and through his untiring efiorts built it up to its present high standard of efficiency. He had been prominently identified with the lumber business in California for the past fifteen years.

Clifi, as he was best known to his many friends, was a resident of Los Angeles for many years, and took an active part in all civic matters, interesting himself particularly in the problems for the betterment and improvement of his adopted city. Ife was born in Boston, Mass. He is survived by his wife, Mrs. Lenore J. Estes, and three children, Robert Stewart, John Clifiord and Janet Estes. Funeral services were held on Saturday, April 2.

Show American Lumblr Films in South American Countries

Moving picture films, depicting the logging and manufacture of American southern pine, Douglas fir and oak have been shown in Argentina, IJruguay, Peru, Chile, Venezuela and Colombia during the last two years, by Department of Commerce trade commissioners in these countries through the ,cooperation of American lumber manufacturers who supplied the films, states the Lumber Division of the Department of Commerce.

The films were seen by various government officials, lumber .dealers, architects, engineers and other interested persons in these countries and it is reported that these pictures furthered the favorable attitude in regards to American lumber and products. A majority of the audiences, it is said, had never realized the magnitude and complex nature of American logging and sawmill operations.

Joins Sales Staff of Plywood Fim

Ray M. Holmes has joined the sales force of the United States Flywood Co., of Los Angeles. He is well known by the Los Angeles and Southern California lumber trade and was formerly associated with E. J. Stanton & Son, of Los Angeles.

The application in foreign markets of methods now used here to educate the consumer in the proper uses of our various species of lumber will materially improve the position of our lumber exporters, according to Axel H. Oxholm in a survey of the European lumber market issued today by the Commerce Department. Mr. Oxholm, formerly chief of the Department's Lumber Division and now Director of the National Committee on Wood Utilization, recently returned from Europe where he conferred with representative distributors and consurners of American lumber. The present report embodies his recommendations for such changes in our export policy as are desirable because of current economic conditions in Europe.

While some American woods are correctly used by Europeans, the report states, the average European consumer has scant knowledge of many important American species and their qualities. As a result o-f this, our woods are not as a rule commanding the prices commensurate with their real worth. An educational campaign which will point out the uses of American woods is the best method of overcoming this situation, according to the report. "Industrial Europe," Mr. Oxholm declares, "needs specialty woods, and the United States can supply this demand better than any other country since we have more than 9O species of commercial woods as compared to Europe's twelve or fifteen."

Referring to the uses to which American woods are put in Europe, the report shows that these range all the way from dock construction to sporting goods and from masts and spars to furniture and flooring. tlnfortunately, price rather than quality appears to be the deciding factor in the European consumer's purchases of lumber. For this condition, the report says, American exporters are themselves largely to blame. Furthermore, they have failed to take full advantage of the law permitting combinations of firms in export trade.

In concluding his report, Mr. Oxholm emphasizes the need of an association which will represent all lumber exporters, this association to concern itself with problems of mutual interest, such as uniform contracts, methods of handling'claims, grading rules, and conducting educational campaigns to inform the European consumer of the qualities and uses of American lumber. The sale of American lumber, he points out, might profitably be conducted through so-called Webb export corporations, selling for the joint account of its members. Some such lumber corporations are now functioning, but there is 'a large field for expansion along these lines.

In the preparation of his report, the author, a member of the Lumber Export Advisory Committee which works with the lumber division of the Commerce Department, had the advice and assistance of the following associate members: Elmer S. Anderson, president, Southeast.Lumber Export Company, Norfolk, Va.; Dr. Wilson Compton, secretary-manag'er, National Lumber Manufacturers Association, Washington, D.C.; Charles C. Dickinson, vice president, E. Sondheimer Company, Memphis, Tenn.; Major E. G. Griggs, president, Douglas Fir Exploitation & Export Co., Tacoma, 'Wash.; W. J. Sowers, vice president and general manag'er, American Pitch Pine Export Co., New Orleans, La.,.and James Tyson, president, The Charles Nelson Company, San Francisco, Calif.