STATEMENT TO THE LIJMBER TRADE

BY FREDERICK K. STEYERHAEUSER

o \7hen 4-seuARE Lumber was introduced in r9z8,it was the physical expression of our convictions concerning the future of the lumber industry.

o It exptessed the desire of a certain section of the industry to materially improve the character of its ptoduction so that lumber m€ht be more readily used and be made more acceptable to the user as the fine building we know it to be.

o 'We knew that sooner or later the Public who writes the history of all industries would decide whether lumber deserved to live in this modern wodd.

o N7e determined, if human ingenuity could devise it, that the products from our mills would be made worthy of the Public's continued use. If that were so, obviously we had to make ir easy for our buyers to recognize and identift the fruits of our work. o So with improvement came identification, the mark of our mills, which were willing to stand or fall on the quality of the lumber they were so competent to manufacnre. This idea, so cofirmonplace in all industries but ours, seemed revolutionary to countless of our friends. o The experimental phase of the 4-seuARE idera is now passed. The added costs of manufacnrre, refinement and protection given to lumber and which originally were borne by the public in the form of hrgher prices, will now be assumed by the manufacnrrers as their major conuibution to the Public they serve and to the Industry they fePfesent. o Beginning immediately, the affiliated lumber interests whose production we market, will produce on a broad scale a full line of improved and identified lumber-ranging from No. 4 boards to the finest clear, under the rU7eyerhaeuser 4-sQUARE uademark. o This complete line will be sold at the price of our ordinary lumber to 4-SQUARE Deralers only, who are thus put into a position of ralizing on the relationship orlglnally estabtished when 4-sQUARE Lumber was first launched-

Saint Paal, Minnesota March 8, rg33

PRESIDENT ITEYERHAEUSER SALES COMPANY