fu/"tl Getorex Promorion works to Build Your Business Todoy qnd Tomorrow !

loys the Foundotlon for ImilEDlAtE SATES FUTURE SA]ES

ln All Avoiloble llqrketsl

This war is being fought to protecr American homes. But while the boys arc iway fighting the Axis forces, the forces of weather keep right on attacking prolrerty here at home. And Celotex advertising in national magazines and farm papers tells home owners and farm owners whaito do about it-how to keep buildings in repair and maintain property values.

Hundreds of your customers will read this advertising, aod will come to you for suggestions and materials-because every advertisement points to you, the Celotex dealer, as the logical source of such help. Vhen they come, Crlotex point-of-sale helps can aid you in closing the deal. And all this help is yourc, rREE, for the asking!

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When We Hqve Won the Worl

Amazing derrelopments in building materials have resulted from the demands of our national emergency on American inventive genius. Celotex advertising, interpreting these developments in terms of tomorrow's "Miracle Homesr" is showing America what victory can put within reach of average families, and urging them to save their war bonds fot home ownership.

These "Miracle Homes" are not mere dreams, but represent actual achievements already well past the experimental stage. They will exeft a tremendous infuence on the growth of your business when peace comes again. C.elotex advertising is working today to lay a foundation for your sales tomorrow!

(Continued from Page 8) sion than to preach with inspired words that sacred textlove of country-love of flag-love of homeland?

We have had many *rJ"a |"a}totic orators in American history, but Webster furnishes a splendid example for them all. He had the looks, the thoughts, the words, the fire, the voice, the presence, the personality to impress the minds of men. He had a crag-like head and brow. He was large and powerful. Even before he opened his lips to speak, he made a tremendous impression on his audiences. Like Lincoln he had a face that was furrowed as only sorrow, and care, and deep thought can furrow the face of a man. He liad all the outward appearance, the impressiveness of a man with a message. And a message this man HAD.

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In all things Webster was not titanic. In many ways he was distinctly human. He had his very human sides. But when he spoke on his favorite subject-America-the love he felt for her, his reverence for her greatness, his belief in her mission, the grandeur of her present, the splendor of her future, her priceless and inextinguishable torch of freedom, her heritage of hope to all the peoples of a troubled world-he became godlike in his emotional enthusiasm. To fire the hearts of his fellow Americans with patriotism; to instill them with greater love for their native land-this was the chief living motive of Daniel Webster, as he eloquently orated his way through a long life.

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Next to Lincoln's Gettysburg Address and Patrick Henry's "Give Me Liberty Or Give Me Death," 'Webster's Salute to the Flag is the most marvelous patriotic utterance in American history. He was the flag"$rsvsr of all fag-wavers. But while the average orator of the fagwaving type depends on the emotions developed by that well-loved banner itself to arouse the enthusiam of his hearers; Webster's inspired words and phases and the enthrallment of his delivery, accomplished his purpose to the n'th degree. When he raised his face and voice to

Old Glory it had the same effect on his audience that the singing of the Marseillaise-that patriotic song of songsused to have on the patriotic people of France. And folks, if you want to make a pink-eyed rabbit walk up and spit smack in the eye of a snarling Bengal tiger-sing him the Marseillaise. If he doesn't strike, he's no true rabbit.

Sad to relate, websterls Jr"Ju ,t"" died with him, his only remaining son, Fletcher 'Webster, died at the first battle of Bull Run. The great orator was 75 years old when he died; but they could have truthfully inscribed on his tomb the statement that he made more Americans spring to their feet with the fire of patriotism in face and heart and cheer their throats out for Old Glory, than any other man or group of men in American history. Could any man ask for a better epitaph than that?

Patriotic oratory, of the type made famous not only by Webster and Lincoln and Henry and Clay but by scores of other great speakers through our history, is something difficult to define. It is something you reach up into the clouds to get. If a man has it, he has it. No man can learn it, because in it there are no mechanics, no instruction books. When oratory comes, it is in the very air we breathe. In American history, oratory has always comes in waves. There is a high tide of national oratory, followed by very low tides. Right at this time, with the fate of the nation at stake, there were never so few eloquent voices abroad in the land instilling patriotic fire, and there was never before in all history, srich an opportunity, or such a need. Yes, we need a lot of stem-winding patriotic eloquence in this country. In a nation of 135,(X)0,000 people which has in the past always produced a wealth of eloquent speakers, there must be many potential Daniel Websters. Maybe we'd better issue a call for volunteers.

The word keeps going the rounds, also, that for some strange reason this terrible war has as yet produced no outstanding song to sweep the country, and inspire the armed forces. Someone has said that this is not a singing war. But inspired tunes like "Over There," "A Long Way To Tipperary," "Oh How I Hate To Get Up In The Morning," and several other greats of the last World War would be as definitely and practically helpful as some 'Websters, or Patrick Henrys. It has been truly said that the effect of music on war morale cannot well be overestimated. The power of song is admittedly tremendous. For arousing patriotic fervor, martial music has no substitute. fn the movie, "Casablanca" (don't miss it, friend) there is a thrilling demonstration, both to the screen story and to the.audience. In a night spot'in the North African city of Casablanca, a city of refugees, a group of German officers strike up a martial German air, and sing it lustily. Instantly across the room a French patriot rises to his feet and starts singing the "Marseillaise," that great French song of the human heart. The effect on that room full of merry-makers is like dropping a burning fuse into a powder barrel. Men and women alike spring to their feet and join the song. Close-up shots of the faces of the singers show people who are seeing a vision-a vision of that beloved France that they hope to see again. They drown out the German song. The scene thrills the movie audience. If there was a recruiting officer in the theatre, most of the grey-beards would instantly enlist. You sit before that screen picture and swallow hard, because there's a choking in your throat. Swallow it, friend. That's your Adam's Apple. But you'll remember that scene and that song long after you leave the theatre.

How a nation that maitrJ* ai ,n" "Marseillaise,, could ever be defeated, is hard to understand. When a crowd rises and sings from their hearts that most thrilling of all martial airs, the weakest arm turns hard as oak; the softest heart becomes a fountain-head of courage; the lowliest citizen longs for some target like the ,,Fuehrer's face" to cast a lance at. Ah, that Marseillaise ! Whenever you go looking for a tune that works miracles with human beings, and does it instantaneously-you need go no farther. The order has been filled. Surely the French nation, with a song of their own that transforms the human soul in the passing of a moment, can never be destroyed; must rise again. Even though it had nothing to recommend it but that song, that nation should nevertheless live forever.

Yes, definitely, we rr"*,"!rJa i.ua or songs and speeches that will cause the breath to start, t}re eye to glisten, the voice to cheer, the heart to throb anew. We are strong, brave, tough, dogged fighters; no doubt of it; but we have need of more things that appeal to our emotions; the kind that thrills the human heart "when trumpets blow for war."