rBQ* rg43 RETROSPECTION

Popur,arroN, t86o census: \an Diego 7jt, Los Angelcs 4rj85, San Francisco 56,18o2, Eaeramento t7r785 * Crvrl W.ln.: Prcsident Lincoln assassinated. Frnsr TnauscoNTrNENTAr. R.qrlno to : complctcd t8 69 . SpRNrsn-Aunnrclu Wan : Remember thc Maine Wonlo W.ln I: lrmistice Novenber tt, r9r8 . LlNosnncn Fr.rrs

AuaNrrc : Feted in P aris . Wonlo Wen II : P earl H arbor * IN rnr Woops i " Cats" insteadof donkelengincsusbichreplacedoxea INrnr Mrll: Electricitlfurnishespower instead of steam. SHrpruEwrs: Rail, steamsbips and trucks instead of "airdjanmers"

SnAsoNrxc : Kiln drying adopted. 'WonlpwroE Manrnrs; developed for Redwood

Wtrthe present generation of the Dolbeer & carson corporate family fully rcalize that our continued progress after 8o years is made possible by the policies established by our founders. These policies, which have stood steadfast in a changing world, are based on a fairsquare deal to customers, employees, competitorsand they have earned goodwill in return. It is our constant aim to merit continued goodwill down through the years to come.

At present, along with lou, our first efforts are devoted to aiding our Government win the war. When that job has been completed we hope to serve you again regularly.

..THE KID IN UPPER FOUR" BECOMES A NATIONAL PERSONALITY

It is not often that a commercial advertisement possesses so much "stuff" that it becomes nationally publicized, but that is what has happended to an advertisement published by the New Haven Railroad months ago, entitled-"The Kid in Upper 4." It caught the public fancy in a- hurry. There was so much indescribable appeal in both the picture and the wording of the advertisment, that newspapers and magazines began copying it-with permission, of course. Recently the New York Herald Tribune added mightily to its fame by reproducing the ad in a full page, calling it the greatest morale builder that the war has produced. Said that newspaper: "More than any other advertisement published in this war-perhaps even in this generation-this one has been read and reread and believed and answered by an understanctng public."

The ad shows a young soldier boy in the upper berth of a troop train. Lying wide awake, eyes staring upward into nowhere, he is rushing into the unknown, and the copy reads:

"Tonight, he knows, he is leaving behind a lot of little things-and big ones.

"The taste of hamburgers and pop the feel of driving a roadster over a 'six lane highway. .a dog named Shucks, or Spot, or Barnacle Bill.

"The pretty girl who writes so often that grayhaired tnan, so proud and awkward at the station. . the mother who knits the socks he'll wear soon.

"Tonight he's thinking them over.

"There's a lump in his throat. And mayb+a tear fills his eye. ft doesn't matter, kid. Nobody will see. It's too dark.

"A couple of thousand miles away, where he's going, they don't know him very well.

"But people all over the world are waiting, praying for him to come.

"And he WILL come, the kid in Upper 4.

"lVith new hope, peace and freedom, for a tired, bleeding world.

"Next time you are on the train, remember the kid in Upper 4.

"If you have to stand enroute, it is so he may have a seat.

"If there is no berth for you, it is so that he may sleep.

"ff you have to wait for a seat in the diner-it is so h+and thousands like him may have a meal they won't forget in the days to come.

"For to treat him as our most honored guest is the least we can do to pay a mighty debt of gratitude."

And that, folks, is the New Haven Railroad ad about "The Kid in Upper 4"; one of the grandest and most inspiring ads ever printed.

It was produced by the Wendell P. Colton Advertising Agency, and the copy was written by a man named Nelson C. Metcalf, a professional ad writer. More power to him!

Rather Be Timid

It was in a small town in Georgia that a lion broke loose from a circus that was showing in town, and the circus menagerie men organized a posse of men and dogs to help them track the animal down and recapture him. They got one big, husky colored boy who knew the country well, and it was largely with his help that they finally cornered the beast in a thicket, which they then surrounded, and got ready to go in and rope hin:-

Before they started this last act of the chase, the head lion man pulled a bottle of whiskey from his pocket, took a long pull at it, and offered it to this colored helper. "Take a drink" he urged him. "Nossuh, Boss," said the darkey, "I don' \,viant none o' dat stuff in me right now." "But, it will pep you up before we start in after that lion," said the circus man. "Dass whuts I'm afraid of," said the colored one. "I don'wanna git TOO BRAVE.'

One Way Or Another

On the rifle range the new recruits were trying hard, but getting nowhere. They were terrible marksmen, being entirely inexperienced with the rifle. At 500 feet, no hits; at 300, no hits; at 100, no hits. Suddenly a gleam came into the sergeant's eye. He shouted:

"Attention men ! Fix bayonets ! Char-r-ge !"

Permanant

Eugene Field, in his ne$'spaper days, was always in debt. One day a friend named Smith blew into town and told Field he was going to stay right there until he collected the money Field owed him. That day in Field's newspaper column appeared this notice: 'John Smith, of Quincy, is in town. He came to look after one of his PERMANENT investments."

Up And Down The State

Jerry Stutz of Atkinson-Stutz Co., Stockton, and Mrs. Stutz left March 24 to spend a month visiting their son in Dallas, Texas.

Ellsworth La Boyteaux, Dolbeer & Eureka, is now a 2nd, Lieutenant in Corps, stationed at Camp Callan, San

Carson Lumber Co., the Quartermaster Diego County.

Russell McCoy of McCoy Lumber Co., Hemet, Calif., was a San Francisco visitor earlv this month.

Frank Curran, Frank Curran Lumber Co., Santa Ana, was recently in San Francisco on a business trip.

Nathan Hart, Piedmont Lumber & Mill Co., Piedmont, Calif., is attending the Army Tank School at Camp Polk.

Harvey W. Koll, H. Angeles, has returned west.

Leonard Adams, City, Utah, was a spent several days.

W. Koll Mill & from a business

Lumber Co., Los trip to the North-

Gray-Cannon Lumber Co., Salt Lake recent Los Angeles visitor where he

Earle Sanborn is now with at Whittier. He was formerly ber Co., Los Angeles.

Roy Stanton, E.J. the meeting of the operators in Chicago few weeks calling on