,Lir, l' ., :i' r., i.l i; ir .r i : ,.'
VOL. IO. NO. 2I
;lll br';rtrclleE o[ tht: i!.i1 Yi*r'ci iln€ Enc$lviduar.
r; r , i,*a"e ql$ ,' .,+*
Itttlc-r to '\dr t rtiscttttrt-s. 1)age i ir'lrjt'lt e,,r L r'. tlrL lrttirc Sorrllrrr.L '1 ;rutl \l irlrilt r t's1 lillt tlr( stln:ltin( ('()\'('r: ('a1ii(irrllil..
MAY l, l9)!
"President Hover" ud "President Colidge" ol interiors panelled with
the Dollar Line Palatial 732,ll0ll square fet
of rare
imported hardwods by RED RIVER.
RED RIVER HARDWOOD PANELS Luxurious ocean liners and yachts dernand quality,
PLUS in hardwood panelling-the finest of wood's and face work and the most rigid standards of construction to withstand extreme changes of humidity and temperature. RED RMR HARDWOOD PANELS are installed in some of the best American marine construction. You will also see them in notable hotels, offices and homes.
CALIFORNIA PINES have demonstrated superior qualities aE cores and cross-bandrng for hardwoods. They do not grain-raise, check or discolor the most delicate veneers. Red River's plywood construction is backed by large production facilities and high standards of workmanship. Extra large sizes are made with specid equipment. Standards and specials made to order.
DEALERS: Hardwood panels and doors are shipped from the Red River factories at Westwood in cars with California Pine lumber, sash, doors, and plywoods.
Matching hardwood
veners in the RED factory at RMR Westwmd.
In Los Angeles-Factory and Truck Service
The RED RIVER LUMBER CO. MILL, FACTORIES and SALES, WESTWOOD, CALIFORNIA Distributing Yard,s MINNEAPOLIS
CHICAGO
LOS ANGELES
RENO
Sales Oltices 7O2 E. Slauson Ave. 360 N. Michigan Ave.
8O7 Hennepin Ave. Monadnock Building
MINNEAPOLIS SAN FRANCISCO
LOS ANGELES
CHICAGO
.
)1't
:j
THE CALIFORNIA LUUBEN UERCHANT Straoraftln plu I
afunI*or.dr.rtdtfu
afu.ao;^ Gct ot*t Joht futghrl4 Sca Fr&t
PIal wi; Clut. NcDouId & Sor' Sca Prdm
Thasc ztiezvs
slrow tyltical stnall and tncd-
ium sised rcsi-
dences protected,
by Sisalkroft. It
is used back of stucco in nII sorts of build,-
a ings - from to a S,Aragc
Courttry estate.
Plasterers are using REO. U. E. PAT. OFF.
Are you selling it? THE STSALIS,BAFT CO. lll. W. Wacker Drive (Canal Sto'tion), Chicagoo
205
55 New Montgomery Streetr San Franciecot Calif.
(
C
There is a ready market for this tough, waterproof paper on stucco jobs, concrete curing and all Eorts of covering and protective uses in building construction. T!.- genuinq -non' tne class ot a|ry hrs papet ot t{re clasE of ilastic sisal reenforcing puis this PaPef out of rproduct. We HELP. We furnish selling helps that really Hl other roroduct. Why not increase yorrr profit with Sisalkraft? CLMS-I Gray
OUR ADVERTISERS
.(
iAdvettisement appears in alternate issue.
Flogan, T. P., Co. .----..-
Arociated Lumber Mutuals
Hoover, A. L.
t, lt'' lti l l jj' ,i,r.
- -,---
' r.1. ,1:"\
D
t4
Inculite Co., The
Reitz, E. L., Co.
- - - 24
Reynier Lumber Co. ------,
*
*
Erowning' H. A. Lumber Co. ---, -
24
Safepacl Mills ------
Booth.Kelly Lumber Co. ..----
19
Santa Fe Lumber Co. ,,----.--- --,-, -------------O.B.C.
Brown, Geo. C., Co.
*
California Panel & Veneer Co.
*
Lawrence-Phillips Lumber Co.
Celotex Company, The ---,
*
Lawton & Mdlure, Ltd. .. ..
Schumacher Wall Board Corp. -----.., ---O.F.C.
,. Shevlin Pine Sales Co. _19
Sisalkraft Co., The
Long-Bell Lumber Sales Corporation
_ r.B.c.
Cooper Lumber Co., W. E.
Lumbermen's Service Ascociation ----
27
Dallar Machine & Locomotive Works
McCormick, Chas. R., Lumber Co. ----,-,------ * * Moore Dry Kiln Co.
Thackaberry, M. N.
Nicolai Doors Sales Co.
Union Lumbet Co.
Douglas Fire Plywood Manufacturers
El Rey Products Company -..--,
- .-..- ---.- 2I
Pacific Lumber Co., The
Strable Hardwood Co. -,-- -
Veaver-llenry Corporation
7
Patten-Blinn Lumber Co. ,------- -- ,-----.----.-.-- 2l
*
Perfection OaL Flooring Co., Inc. ---,
-, . 1l
Wendling-Nathan Co.
Pioneer Paper Cornpany
16.17
Veyerhaeuser Sales Company
Hipolito Co.
*
--.------ 29
White Brotherr ------------.-. --....--
Porter, A. L. ------------------
t *
----- 2t
------------ 29
4r
llammond Lumber Co. .,, Higgine, J. E., Lumber Co. Hitl & Morton, Inc.
-,----
-,---,---------------
Southern Oak Flooring Induetrier
Chamberlin & Co., W. R. -
'j1: .1.
' lri, :ir i,
,)
Red River Lumber Co. ---,--------.,.-.----- I.F.C.
.
Humboldt Redwood Co. . -. 8oo&rtaver-Burns Lumber Co. -...- -,-
D
..---__.. t3
THE CALIFORNIA LUMBER MERCHANT
J. E. MARTIN Managing Edltor
M. ADAMS
Clrculrtlo Meuger
A. C. MERRYMAN
THE CALIFOR}.IIA LUMBERMERCHANT
Adv.rtilht Meaqrr
W. T. BLACK llu Frud:co Cwcn Nctlcm Cellf. md Prclfic Northwert
May l,1932
Zlt Santr Mrlna Blfu.
lfz Muk t Str.Gt Telephmc Douglr {ttt
JackDionne,prblislw Incorporated
mder thc lawe of Califomia J. C. Dionne, Prec, ild Treas.; J. E. Mrrtin, Vice-Prer.; A. C. Merrryman, Jr- Sccy. Published the kt and lstt of each n6tt at 3lt-19-20 Central Building, lot West Sixth Stret, Lc Angeles, Cal., Telcphone. VAndikc |5e5 Entered ac Second-clu matter September 25, l02i, at the Portoffici at Lor Angbles, Callfomia, m&r Act of Much 3, lE?t.
Subrcription Pricc, $2.fl) pcr Yerr Singlc Copicrr 25 ccntr cecL.
San Fralcirco Oficc
Southcra Officc znd Natioaal BaDk Bldg.
Houstm, Txrr
LOS ANGELES, CAL., MAY I, 1932
How Lumber Looks Douglas Fit-321 mills reporting to the Vest Coast Lumbermen's Association for the week ended April 16 operated at 24.5 pet cent of capacity, as compared to 24.8 per cent of capacity for the previous week and 45.7 per cent fot the same week last year. During the week of April 9, 187 of these plants n'ere reported as down and 135 as operating; those operating reported production as 47.3 per cent of their group capacity. New business received by 216 identical mills for the week was 1.7'per cent over production and totaled about 710001000
feet more than the ordets of the previous week. This group reported production as approximately the same as the previoue wee&. Shipmenr for the week were O.2 pet cent over produ. tion. New expott business received was 350r0(X) feet more than the volume reported the week before. New domestic cargo orders were approximately 410001000 feet more, new rail -business increased 2,0001000 feet, while the local trade incr6ased about 750,(X)0 feet as compared with the previous weekts business.
Production, orders and shipments at theqe 216 mills for the week ended April 16 were report€d to the Association as follows: Production, 591655279 f.eeti Shipments, 5917451762 L*t; Orders, 6016551508 feet. Details of orders and shipments at these mills for the week
follow: Orders-Rail, 2613191913 f.eet; Domestic Catgo, 2lrl7lr437 feet; Export, 7r786,45t feet; Local, 517571709 f.eet.
Shipments-Rail, 25,8421851 feet; Domestic Cargo, 1816651718 feet; Exportr 91879,084 feet; Local, 517571709 f.ent. Inventories, as reported by 144 mills, remained about the same as the week ended April 9 but are 18.5 per cent less than at this time t*r toi. * * ,r. * The California situation shows very little change and the demand is light. Repoits indicate that the volume of business in the metropolitan areas is better than in the outlying districts. Unsold stocks on the public docks at San Pedro totaled 4,285,000 feet on April 27- as compared to 4r7O9rO00 feet the pre. vious week. Cargo arrivals at San Pedro for the week ended Apil 23 totaled 6.;697,000 feet, irpluding nine cargoes of Fir carrying 519671000 feet and three cargoes of Redwood with 7301000 feet. 48 vessels were operating in the coastwise trade
RETURNS FROM NORTHWEST A. J. "Gus" Russell, of the Santa Fe Lumber Company, Sari Francisco, returned April 21 from a trip to the Northu'est. The nrain purpose oi ltr. Russell's tiip was to have a lo-day visit u'ith his rnother in Portland. H. B. MARIS MAKES TRIP TO NORTHWEST TIomer B. Nlaris, H. B. l\taris Panel Co., San Francisco. was a recent lisitor to the Northrvest where he called on' the plyrvoocl mills at Portlancl, Tacoma, Centralia, Seattle, and Hoquiam. He was away about two weeks.
on April 23, with one vessel, the Missoula, opetating in the intercoastal trade; 63
"?r*
w*ere*laid up.
Lumber production continues at apptoximately half the volume cut this time a ypar ago and orders received by the mills during the week ended April 16 exceeded the cutrent cut by only 11 lrer cent, according to reports to the National Lumber Manufacturers Association from regional lumber manufacturerst associations covering dre operations of 653 leading hardwood and softwood mills. Production at these mills amounted to l22r597rAOO feet for the week and shipments exceeded this figure by 16 per cent. A week eadier 661 mills producgd 11928ErO00 feet with orders 8 per cent above and shipments 22 pa cant above the cut' ,( ,< .r< * ,< The Southern Pine Aesociation for the week ended April 16 reported new business from 118 mills ai 25r431,OOO feet, shipments 27fi4Vr000 f.eet, and production 25,757160.feet. Orders were I per cent below production and 7 pet cent below shipments. Shipments wete 7 per cent above production. The Western Pine Association for the week rqrorted new business f.rom t23 mills as 36,4171000 feet, shipments tg276r000 feet, and production 26,725rO00 feet. Orders were 36 per cent above production and 7 per cent below shipments. Shipments were 47 per cent above production. 189 hardwood mills reported for the same week new business as 7lr239rOOO feet, or 11 per cent above production, shipments 121041000 feet, or 20 per cent above production. Production was 1011311000 feet.
* * * For the month of March, 1932, the California Redwood As. sociation reports orders received by 11 mills as l6rS2grOOO feet, shipments 151264'OOO feet, orders on hand .2L,2O5.,OOO feeg and production 1216)5rOOO f,eet. Details of orders received and shipments for the month wete
as follows: Orders-Northern California, Tr66lgrOOO feet;
Southern Californiao 4rl2&rffiO feet; Vestern, llgr0oo feet; Easteln, 3,8071000 feet, and foreign, 8061000 feet. Shipments-
Northern California, 611431000 feet; Southetn California, 4r3191000 feet; Vestern, lT4rOOO feet; Eastern, 4r534rOOA feet; Forcign, 941000 feet.
A. B. HAMMOND VISITS LOS ANGELES
A. B. lfamrnond, president of the Hammond Lumber
Company, San Francisco, spent a ferv days at the com-
pany's Los Angeles plant around the middle of April.
SPENDS VACATIOI{ III CALIFORNIA Albert Dregor, a member of the office staff of Weyerhaeuser Tirnber Co.. Tacoma. recentll' spent his ,r"caiion in California, and 'ivhile here made a survev of the lumber handling facilities at the various rvharves ind discharging points.
May l, 1932
THE CALIFORNIA LUMBER MERCHANT
"KING of vall roofing"
Felt Base and Saturant PERFECTLY BALANCED! OR thirty-odd years El Rey Roofing felt-the base for all El Rey Asphdt Roofing-has en. ioyed an outstanding reputation for honest con' tent and expetr manufacture. It is sEong and heavy. AND IT POSSESSES AN OPEN TEXTURE THAT READILY ABSORBS ASPHALT IN SUF. FICIENT QUANTITY TO MAKE AN IDEAL BALANCE BETWEEN THE FELT BASE AND THE SATURANT!
The asphalt compound used as the saturant must be in srict accordance with the formula of the El Rey Prcducts Co. ft must pass precise melting point and penetration tests. High grade base and high grade safirant combined in perfect balance! That is the key to El Rey qudity! You get it in El Rey Roll Roofing, El Rey Slate Surface Roofing, El Rey Shingles-every We of El Rey Asphalt Roofing!
DL BEY PNODUCTS CO. 1633 North San Pablo Streeg Lor Angeler, C.alifornia
Seatde
San Franciro
Portland
El Rey Asphalt Shingles and Roofing 10, 15 and 2O Year Maintenance Roofs Building Papers
Asphalt Felt
Deadening Felts
THE CALIFORNIA LUMBER MERCHANT
May l, 1932
V.gabond Editorials By Jack Dionne
THE LAW OF COMPENSATION IS A GOOD turn the dial end for end and never once hear the raucous
LAW!
voice of Walter Winchell. More compensation! t<
>F
***
>t
The depression is killing a lot of men, it's true. Pistols and high windows continue to take their'toll. But on the other hand the death rate is low. It always is during de pressions, so history relates. Simple enough. People live more simply and quietly, travel less, eat plainer food, and take fewer chances of every sort than during normal or above-normal times. So. fewer of them die.
***
There is another angle worth co,nsidering. In normal tim.es wo,rlds of men make their pile, quit business, los.e
their interest, and soon die. I've often thought, in witnessing some specific spectacle of that sort, what a pity it was they didn't make their stake more slowly or die - depressooner while they were enjoying themselves. The sion is going to put untold thotrsands of men back to useful and interesting work; merr who had quit or were ready to. And they'll live longer, be more useful to mankind, and happier in themselves.
A world of people *ore sanely and happily today than they had "r"*rt.rln** done in years-than they ever expected to do again. High horses have been discarded in profusion. Thousands of men are seeing more of their families than they had in years; more of their homes; more of their friends. Lots of fool appetites are being lost; lots of thick waist-lines are being reduced; lots of men are walking to work, who should always have done so. Their appetites and digestions are much improved in conSequence.
,F**
A lot of men are discovering how much better is the flavor o'f round steak than of porterhouse; how .much better exercise for the teeth; and how good pan gravy is on spuds. A lot of men are beginning to sincerely admire themselves in twenty dollar hand-me-down suits, who used to growl continually at the tailor about their hundred and twenty dollar custom-builts. rk{(*
They tell us that one Detroit millionaires' club has lost twenty-one mcmbers by the suicide route since the depression started. Not being a millionaire and not having milIions to lose seems to have ijs also. lomnensations Ifow I AM enjoying $ry radio these evenings ! I can
THE LAW OF COMPENSATION IS A GOOD
LAW!
**<*
Saw three signs on cash registers lately that made me
grin. One said: "WE DON'T CASH CHECKS-WE
USED TO." Another said: "We only cash checks for our friends-AND WE AIN'T GOT NO FRIENDS." The third said: "WE DON'T CASH CHECKS-NOT EVEN GOOD ONES." *>!t
Edward S. Jordan, former manufacturer of Jordan auto mobiles, has joined an advertising agency. I rise to remark that the smartest things concerning the advertising and sale of automobiles I have ever heard or read, were this Jordan guy's.
How General Moto,rs genuinely original auto "I".*rua*" person like Jordan get away from them,, I'll never know. My opinion is he co,uld make a brass. monkey of all the other auto advertising men on earth. Henry Ford could afford to grab him at any cost. But after the antics Henry is cutting lately, f've quit expecting much of him. I used to think Henry was a world's,Wonder. But I've decided it was the.Model T Ford that did the business-not Henry. His greatness-and success-seem to have gone with the Model T. *rk*
In Decem,ber last President Hoover called and held at Washington a Conference on lfome Building and Home Ownership. It proved a complete fizzle. It was evident before the sessions were well under way that errery man carried an ax to be ground, and that selling their own particular line of goods was the mission of most of them. The lumber folks went there like Red Riding Hood; and soon found the cards stacked against them.
*+* In a recent letter to Secretary Lamont, of the Depart-
ment of Commerce, Dr. Wilson Compton, of the National Lumber Manufacturers Association, in dignified but unmistakable terms torre the camouflage oft of the whole affair. He showed the exact color of the nigger in the fence, and not only fixed things so that the dog could see the rabbit but likewise the rabbit could see the dog, if you know what I mean?
May l, 1932
THE CALIFORNIA LUMBER MERCHANT round the yard, and they left without coming back into the office. AND THAT YARD MANAGER WAS TELLING HIS FRIEND HOW BAD HIS BUSINESS WAS I :t** That actually happened just the other day to my personal knowledge. How frequently is it happening throughout the industry? Too frequently, I'm inclined to believe. Those people didn't ask for credit. They wanted some advice and some building materials and apparently were prepared to pay for same. It would have been non-c(xllpetitive business. The starvation prices that yard manager kicks about would not have applied to their business.
And he suggested that while the lumber industry does NOT expect any assistance from the Government in fi4ding markets for its products, that it most ceftainly DOES suggest that the Government refrain from boosting the co'rnpetitive efforts of other building industries. Nice work, Doctor Compton ! You may not have definitely succeeded in throwing the motre5r changers out of the temple, but you certainly put the temple managers most delightfully on notice that we knew the three shell boys were in there plying their trade. *
r*
l(.
It's pretty hard to run any sort of effort on the square any more. No matter how high minded the originator of
*,fd(
the idea, or how worthy the cause, the boys who deal off the bottom, and shuffle the deck to suit themselves, always seem to get in and bring their paraphernalia with them. President Hoover was entirely lofty minded in calliqg that conference. But while he was thinking home building, a lot of his guests were quietly agreeing on the specific materials before they bought their railroad tickets for Washington. So another good thought was misdirected. :t** The retail lumber yard manager-in a very live townsat in his oftice visiting with a friend. A couple entered. The man said: "We need some more room in our home, and we have a large bare attic, so we thought we might find some way to finish that attic and make it useful; what can you suggest?" The lumber yard manager called to a yard laborer outside and said: "Jim, show these folks what we've got." That was all. The laborer showed them
I can't help wondering judging frorn this and many - constantly-if a whole lot of other things I keep hearing retail lumbermen haven't quit cold-laid down on the job. My personal judgment is that they have. 'We've all gotten so tired of the depression, of the continually reduced volume and prices, that we've made up our minds that there is no'thing to do but sit in the corner, hold down expenses, and patiently wait for the return of prosperity. rt*{<
And that isn't the preparation that must be made; that is not the route over which prosperity will return. It u'iU come back when it is ushered in by active rninds and willing hands; when intelligent selling and service-giving have rooted out all the spare nickels that can be pried loose. These must come first. House bills must follow after. (Continued on Page 8)
Our Consistent Policy-
Co'operation I I -
--I -
-----
I -I I I I
----
--^a.--
-3
-.-----ii__-_----r -------r-rrr-r rr. -rI-r--!rI---I -r-r-l---r-r--r--rrr *---: .-t --€-----?'----f-ttl -it----------a-t.-IIr-I!r-r-I--
i nlt - - -E'EttE t-
Fl-t ---r-r -5--
i
-r-tr.7r!n i-t rar J
--
r --t---
--
.--g --.-I 4 A t - 1]
r==
a- -t- -. -'- r . lltf- f tE--ra-tf2' rv --
r--n ----' r El -r -
--r-rr---trr!!r --.rrr-r----r. -- r' ------r---
-
5' IH-!!trrr-r rlr!_
rll rrr
--rr-r---4rI-l_I ---a- - -.----,.---^------l
.-
-
-!
II II
rr rr
-=-
-=
r! E--!!! r
^ -
rr
!I
^
!tlIl
>----
-
-
THE CALIFORNIA LUMBER MERCHANT
May I, 1932
Vagabond Editorials (Continued from Page 7)
Johnp-Manville announces the discovery of the "procrastipod," whose etrtiie vocabulary consists of the words IT OFF." This animal is said to have become a -"PUT great pet of a lot of business people. The lumber industry owns thousands of them.
* *
A man could build the home of his dreams today so cheaply that the figures would startle him. Does all YOUR town know that? He could repair, rebuild, renovate, re-
model, paint, paper, and improve buildings of every sort at a cost that five years from now will look like a free ride. Does your trade know that? Sell something! If you can't sell a hundred dollars ivorth-sell a nickle's worth. Everything helps ! ,F**
In the rising tide of national demand for economy in Government, giving particular attention to the inequality of the Federal budget as related to incom,e, many great siege-guns have been thundering against the Department of Commerce, with its huge office building teeming with thousands of employees gathering facts and figures. I agree that the Departmerrt of Comm,erce,has been shamelessly over-manned and over-jobbed, and that we can well get along without a lot of its expense. But do you know, Mr. Citizen, what part of our Federal budget the Department of Commerce costs? One and one-tenth per cent. That's all. It's too nr,uch, value considered, but those who unlimber their heavy artillery on this particular department of Government evidently are not well acquainted with otrr Governmental cost sheet.
**+
They strain at the under-sized gnat while swallowiqg the over-grown and mangy camel. What DOES cost all the money to run our Government, then? Is it the legislative, the judicial, the executive end of Government? Not at all. These three departments combined cost just twothirds of one per cent of our elaborate cost-sheet. ft isn't the agricultural or the help-the-farmer departments (although these are much costlier than the Department of Commerce and the legislative, judicial, and executive departments combined), which total 5.26 per cent of the budget. Public improvements cost 4,92 per cent of what we spend each year. :r :r * Then where does all this money go? Simple enough. The MILITARY department costs us 381% of the budget-the biggest item by far on our cost sheet; $1,536,fi)0,000 in round figures. What else makes up that unprece{ented budget? Well, what they call the non-functional departments, made up of many items such as interest on the public debt, debt retirements, fixed charges, refunds, losses, etc., costs us 34.47o of that tremendous total. The
Civil department of Government costs us the third biggest slice, totalingzz.zz/o of the budget. This is ttre great civil work of the Government at home and abroad, consular, diplomatic, quarantinB, aT tariff, etc., etc., etc. "_"tt"_*ton,
We've been padding the old pay-roll in every directio,n for many, many years. And it's no pruning-knife that must be used-it's a broad-ax. They say that figures won't lie-but there is lots of romance in them. And ttre Federal budget is giving those who love to fool with figures plenty of live material to work on these days. Lost in his own irresolution, Uncle Sam scratches his head and wonders where to begin the chopping program. Political skullduggery and financial folly were the chief architects in our towering budget structure. But it will require intellectual athletes to undo their work.
East B.y Hoo Hoo Club Captain J. A. Greening, of the Berkeley Police Depart-
ment,_was_the p,rincipal speaker at the regular meeting of
East Bay Hoo Hoo Club No. 39, held at the Athens Athletic Club, Oakland, Monday evening, April 11. He took ?s Us subject, "Modern Methods of Training Personnel for Police Work." Evidence of the great inteiest aroused b_y this talk rvas shown by the numeious questions put to the_speakeq at the conclusion. The speaker also-spoke on his work in the Hawaiian Islands from rvhich hi recently returnecl after making a survey of the police sys-
tem there. R?y B. Cox, past president, who spent five years of his Iife in the Haw-aiian- Islands, was chiirman of the day. President Larue Woodson presided, and "Tommy" Tbmlinson provided the musical entertainment. H. Sewall Morton conducted an old fashioned roll call. during .which he fatten,ed the treasury somewhat by the imposition of a few fines. Earle Johnson, of Livermore, issued an invitation to the mrs,mbers to attend the Livermore Rodeo, to be held this yea_r_May 14 and 15, assuring them that this year's doings will be bigger and better. Jim Farley, past president of the San Francisco Hoo Hoo Club, spoke briefly, congratulating the officers and directors of the East Bay Hoo Hoo Club on their fine work in keeping up the interest of the members in the club.
Homer Maris Heads New Plywood Association Homer Maris, Maris Plywood Co., San Francisco, is
president, and Merrill E. Robinson, 112 Market Street, San Francisco, is secrjtary of the recently formed Fir Plywood Association of Northern California. The association has a membership of 16 wholesalers of Fir plywood.
THE CALIFORNIA LUMBER MERCHANT
Helping You Sell Lumber You Hqve On Hqnd
FENCES OF 5HEVLINPINE REG. U. S. PAT. OFF,
AVE you ever noticed how mony fenccs of IlJI pine ore in use? Filling *otions, eoting
DEAI.ER
ENTHUSIASM 'Wa haYo teoclvcil your
olu ud en of tlbc 6pirtor thls l! Y€ry rood ailvertlrlng.-WL Lumbor Coml)ary.
'w" h."E
"to-sr vho la Ery much iatcroltcil in your Dla[! rDd wirh to Dalr o[ to hlm th6 one! you rent ue.-P, J. B. & Son, wc 3urt-r"oel"ed your booL -on cebhr uil
rg-
pr€cltt6 aamo v6ry nuch.{, I. L. Co,
w" -ooffipr""lrt" rscoivirl c copy
of
your Cabitr Plan ud llrt of natcrial,-K, Lumbc Opapely.
siondr, porking lotr, golf cour3e3, os wcll os privotc homes-orc iust o few of mony opportu' niticr to rell fenccr of Shcvlin Pine. We hove iurt isrued o ncw foldcr "Fencel of Shevlin Pine"-giving 12 fcncc designr with list of motcriol foi eslimoting ond orchiiect'r skctch for crection. Send for this now. lt givcr everything you need lo know to hondlc fencc business.
Note thot oll funces ore designcd from stock lumbcr-rtondqrd moleriol you now hove on hond. No rpeciol order ir rcquircd to build these fences.
Fence solcr give you q choncc to goin new cuslomers, ond lo opcn thc woy for lorgcr rolcr
lotcr. lf you will gct o good corpcnter lo cooperotc wilh you, o price on thc fenne comPbte including crection con bq quoted. Thir mokcc thc role cosier to close. This folder "Fences of Shevlin Pine" rhould bc moiled to eoch of your cusfomers. Moil the coupon for your Fnz, Cayy so you con look ii over-then send us your ordcr for odditionol copies for your irode. Thc cort ir nominol-much lcsr lhon you could possibly print such literoture yourself. Eoch copy will be imprinted with your nome ond oddrcrs: 25 copier $4.50, 50 copier $7. ZS, 100 copies $tZ.ZS.
Send for Fence Plons qnd Estimotes SHEVTIN PINE SAIES COMPANY Errcu tivr oni crr, eOo f i rrt
:ill: ";lili,"r,;3;ird
g., Drpt B
Pboro rnd Fror Copy ofi
tr "Fcncor of Shcvlin Pine" KnottyPinr Living Room Plon KP 1232 3 tS la32 tr Onc-room Cobin Plon I now rcll Shrvlin Plne tr
Two-room Cobin Plon tS 3.a32 "Cobin That Growr" Plon tS 4532 Four'room Cobin Plon tS 2/a32 | do nol rcll Shrvlln Pinc
DISTRICT OFFICES
Vrdrmr Sal Frmcko-1030 Mordnock Bllldlnt V. X. Xlrt V. G. Krhnrn, Dld. $lrr Mt.
fertr Forl VorlhR. C. Cdlrrry, Fld Nrdond bnk 8ldr.
frrar ElProConllnrntrl Inportlm rnd Erporllal Co', Mllh BdHhr, El Prro, Trnt
(Moit thir coupon lo thc urculivc ofiico or to your nror.3l bronch officrl '
SFIEVLIN PINE IS MADE Ite Mctlord th.t Lnbc Corpmy, Mc(lord, Crllh.lle
THE CALIFORNIA LUMBER MERCHANT
May l,1932
Beverlv Hills Dedicates
New City Half I
Frank Burnaby
Master of Ceremonies
The new city hall at Beverly Hills, Calif., was formally dedicated and turned over to the municipality at a banquet
O'Dell, pastor of the Beverly
gave the invocation.
Community Church,
held in the new building on Saturday evening, April 23. About six hundred guests were assembled at the banquet, including many people prominent in the screen and literary world. The occasion was also the ninth annual banquet of the Beverly Hills Chamber of Commerce. Frank Burnaby, president of the Sun Lumber Company and president of the Beverly Hills Chamber of Commerce, was master of ceremonies. President Burnaby made a brief address and irtroduced lVilliam J. Gage and Harry G. Koerner, architects, who designed the building, and John C. Austin, consulting architect. Seymour Thomas, landscape architect, was also introduced, and following which the members of the city council were made known to the guests. Later Mr. Burnaby turned the gavel over to William Collier, Sr., veteran screen and stage actor. Mr. Collier introduced Chief of Police Blair as "one of the olde,st inhabitants of Beverly Hills." Will Rogers, first unofficial mayor of Beverly Hills, was the chief speaker of the evening. Leland Reeder took the place of Conrad Nagel on the program, presenting the new building to Mayor Paul Schwab on behalf of the citizens. Mr. Nagel was called from the city due to the serious illness of a brother. Mayor Schwab addressed the guests and accepted the new $4O0,000 structure on behalf of the city. Rev. Arthur L,ee
Dr. Frederick P. Woellner, associate professor of education of the University of California at Los Angeles,'Tom and Nina Wilcox Putnam addressed the gathering, -and Mix, screen actor, was introduced and made a few informal remarks. A cablegrarn from Douglas Fairbanks in the South Seas, and a telegram from former Gov. Alfred E. Smith of New York rvere received. . The.-building was ready for use on Monday morning, April 25. Its opening marks the completion of a projeit which was started in 193O, when a bond issue of $1,10O,000 for a civic center was passed by the voters. T\vo other structures will be on the two-acre tract at Santa Monica Boulevard and Rexford Drive, the $50,000 fire department and_ a_post office, the appropriation already having been made by the government, which will be started in july. The city hall is of Spanish Renaissance archit-ectirral style. The tow.er rises nine stories from a central structure three stories high, while spreading from the center are two one and one-half story wings. It is built of reinforced concrete, the ornamental work being in terra cotta. Tte entrance and lighting fixtures are of bronze, the floor of the lobby is of Italian tile, the walls and ceilings of travertine marble. The walls of the first floor lobbv ar,e of French marble, and the Council chamber and courtroom have a seven-foot-high wainscoating of chestnut.
Utah Pleased With Horner's Help
Exhibit Will Feature School Architecture
Washington, April 25.-Writing appreciatively to the National Lumber Manufacturers Association of the recent visit of A. C. Horner, western manager of the N.L.M.A., to Salt Lake City on the occasion of the annual meeting of the Utah Lumber Dealers Association, Ralph Todd, secretary of that association, remarks that in addition to an address before the convention, Horner fouird time to make several. calls in behalf of local lumber interests and to participate in discussing the proposed Salt Lake building code. As a former Building Commissioner of one of California's leading cities, Mr. Horner was able to champion lumber in a manner that appealed to the city council.
Schools of Southern California are featured in the architectural exhibition being held this month in the Architects Building Material Exhibit, Fifth and Figueroa streets, Los Angeles. Leading architects who have executed outstanding examples of this type of design are included in the list of exhibitors. The display is being held in honor of the National Association of Public School Business Officials which will meet in Los Angeles from May 24th to 28th. The exhibit will open the first and continue until the thirtieth of May.
FRED ROTH VISITS SOUTHERN CALIFORNIA Fred Roth, manager of the J. H. McCallum retail lumber operations, San Francisco, was a Long Beach visitor during the week of April 18 where he attended the state convention of the Knights Templars of California. He also spent a few days in Los Angeles calling on the lumber trade.
HARRY HANSON RETURNS FROM NORTHWEST TRIP Harry Hanson, California Panel & Veneer Co., Los Angeles, has returned from a ten days' business trip to the Northwest where he- visited the piywood mills. Hi. trip included_Portland, Seattle, Tacoma, Centralia and Ho'quiam. He also spent some time in San Francisco calling
on the plywood dealers.
THE CALIFORNIA LUMBER MERCHANT
Zip---And Ever since they made a smashing hit r,vith their new Forestry Blend shingles just a year ago, the Pioneer Paper Company has been seeking for something just as distinctive and praiseworthy to do with roll roofing. It was something of a job, because roll roofing is not of a character to lend itself to merchandising exploits like shingles. But ro11 roofing had been just roll roofing for so very long that General Manager Jack Plunkett, of Pioneer, decided that something new must be done about that department of their business. And it so happens that the credit for developing the big idea they are now pushing goes to Mr. Plunkett himself. Their production department immediately went to work to bring the idea into a state of perfection, the result being the Red Seal Openers which they announced on February 15th, through the columns of The California Lumber Merchant, and which they are enthusiastically pushing right now. It might well be said that "this is the day of the package." For the past several years merchandisers throughoirt th. nation have been giving an enormous amount of thought and energy to the development of gngsual packages for the containing and advertising of their goods. It m1y truthfully be said that clever package creating has become a merchandising rage' And so, because they were making their roll roofing just as well as they knew how, Mr. Pfunkett decided that the way to get a new idea over with regard to roll roofing, was to create a newer and bet-
ter package. The idea was an instantaneous hit because roll roofing has long occupied a very oid-fashioned package, just a wrappei of protective paper that had to be cut away, and stripped off with some efiort, some loss of the goods containeh, and some difficulty. Red Seal Openers are markers in the shape of red seals placed at either end of the roll, each Red Seal securing the end of a cord run lengthrvise through the wrapper that covers the roll. All you have to
aa ' ff;6{A^
Open do is grab either end of the cord and pul1, the wrapper is neatly sliced and slips ofi the roll, leaving the roofing uncovered and ready for use. The thing has made a big hit. It is a selling talk that dealers eveiywhere have been quick to take advantage of. One customer had an order in for two cars of roll roofing. When he heard of the Red Seal Openers he wired to be sure and ship his order in those containers. Little things often make big sales. The carpenter, the roofer, and the contractor is quick to see the usefulness of the wrapper that can be instantly and neatly removed without cutting and tearing away paper from the roofing in the usual way. Numerous dealers have written Pioneer expressing their approval and appreciation of the Red Seal Openers, and all the Pioneer organization is elated over the immediate success of their latest sales innovation. There is no extra charge for the new wrappers. It is just another Pioneer servlce.
M. D. Myers Heads NationalAmerican Wholesalers Max D. Myers of Cleveland, Ohio, was elected president of .the National-American Wholesale Lumber Association at its annual meeting held at the Hotel Ambassador, Atlantic City, N. J., on April 13 and 14. Wells Blanchard of Boston, Mass., was elected first vice-president and John L. Coulbourn of Philadelphia, second vice-president. Otis N. Sheparcl of New York City was re-elected treasurer, and W. W. Schupner was re-elected secretary-manager. The annual dinner dance lvas held on Wednesday evening, April 13, with A. C. Manbert of Toronto, Ont., the speaker of the evening.
Assure Your Customers Complete Floor Satisfaction with
-_*
A.
r ry,-p-^s^,Ip",*-.**,ir D x ffiFBOSTBBA] ZA'IDT'\
WZ{ zwz
c(-.r_
r
"THE STANDARD OF OAK FLOORING VALUE" Made by
PERFECTION OAK FLOORING CO., INC. SHREVEPORT, LA. Stocks for Your Convenience carried by
HALEY BROTHERS Santa Monica MUtlual 4576
JOHN JOHNSON FLOORTNG CO., LTD.
H. S. GROASH
Pleasant 4104
Colorado 6781
5ggg So. Manhattan Place-Los Angeles
Pacadena
Dietrict Representative
ROLTJNS 831 So. Curson Ave., Loo Angeles, Calif.
i. BROWN
Phone \ffHitney 92,14
THE CALIFORNIA LUMBER MERCHANT
t2
May 1, 1932
Southern California Retaifers Meet
at San Diego lerry Sulliaan, !r.
Presid.ed. at Meeting
A discussion of retail lumber dealers' problems was the keynote of the Southern California retailers' meeting held at the San Diego Athletic Club, San Diego, on Saturday afternoon, April 23, 1932. Dealers from all sections of Southern Cafifornia were in attendance at the meeting. Jerry Sullivan, Jr., Western Lumber Company, San Diigo, presided at the meeting. Harry A. Lake, president of the California Retail Lumbermen's Association, g'ave an outline of the general business aspects in California and also reported that the various lbcal lumber clubs throughout the state were functioning in good shape. A vote of thanks was extended to the state association directors who were present at the meeting which included: Earl Johnson, Jbhnson Lumber Company, Pasadena; Ross Blalchard, Blanchard Lumber Company, North Hollywood; Fred Chapin, Chapin Lumber Company, San Bernardino; Henry Adams, Adams-Bowers Lumber Co., Anaheim; A. J. Stoner, Sawtelle Lumber Company, West Los Angeles; Orrie Hamilton, Lumbermen's Service Bureau, San Diego; C. W. Pinkerton, Whittier Lumber Company, Whittier; Paul Hallingby, Hammond Lumber Company, Los Angeles; Chas. Curran, Curran Bros., Inc., Pomona; F. Dean Prescott, Valley Lt:mber Company, Fresno; Roy Myers, Peoples Lumber Company, Ventura; and Jerry Sullivan, Jr., -Western Lumber Company, San Diego. Dee Essley, field manager of the California Retail Lumbermen's Association. Oakland. discussed lumber conditions and association activities in the Northern California districts. Frank Gibbs, Gibbs Lumber Co., Inc., Anaheim, announced that H. B. Bowers, Adams-Bowers Lumber Co., Anaheim, "dean of the Southern California lumbermen", was ill in the hospital and a motion to send Mr. Bowers a telegram and flowers was unanimously passed. Harvey Atherton, prominent San Diego attorney-at-law, gave an excellent inspirational address, his subject being "Nobody's Bttsiness". Public business which is everybody's business has come to be considered nobody's business, he stated. He discussed governmental costs and taxation, saying that as 75 per cent of the taxes come from real estate nobody should take a greater interest in this matter than the lumber and building material dealers. He quoted statistics giving the percentages of qualified voters who voted during past general elections and stated that more interest should be taken in government business. He urged that everybody should see that the right kind of men are elected to office. He concluded by saying that nobody's business should be your business. "Economy Measures in Running Our Operations" was the next subject that came up for general discussion. The following took part in this discussion: Earl Johnson, Chas. Curran, C. W. Pinkerton, Mayor Fickling of Long Beach, Paul Hallingby, Fred Chapii'r, G. F. Nolan, Patten-Blinn Lumber Co., San Diego; Frank Curran, E. K. Wood Lum-
ber Co., Los Arrgeles; Jerry Sullivan, Jr., and Ross Blanchard.
"Increasing Business by Sales Promotion and Displays" was discussed by Harold Peterson, 'West, King, Peterson Lumber Co., San Diego; J. R. Jahrans, Laguna Beach Lumber Co., Laguna Beach; H. E. Whittemore, Benson Lumber Company, San Diego, and W. S. Cowling, Dixie Lumber Company, San Diego, who referred to the methods carried on by their respective firms through their trade promotional departments to stimulate sales. "Mobes, Lead Us Out of the Wilderness", was the subject of an address delivered bfr H. G. Larrick, Lumber'& Builders Supply Co., Solano Beach. Mr. Larrick's address appears elsewhere in this issue. I(enneth Snrith, Los Angeles, talked on trade promotion, saying that the dealers should contact the consumer direct. Housing in the future will be sold in units, he stated, same as in the eastern sections of the country where uniform houses are very much in evidence. In ieferring to steel houses, he said that they are now experimenting on a house that can be built in five days. Harry A. Lake reported that on his trips through the various sections of the state he finds many dealers who are increasing their sales through promotional activities, stating that this type of business is profitable and non-competitive. In the evening a dinner dance was held at the Athletic Club, which was well attended. The registration was as follows: R. Nelson, Buena Park Lumber Co. . . . . Buena Park D. F. Park, Park Lumber Co. ..... La Mesa H. C. McGahey, San Diego Lumber Co. .......San Diego H. !. Miner, W_hiting-Mead Company . .. . . ....San Diego 'Walton, Century R. S. Lumber & Mill Co. ....San Diego D. C. Essley, California Retail Lumbermen's Association ... Oakland
w;";;;' L;d;; i;:'.........sa" Dielo W. H. Frey, La Jolla Lumber Co. . . La Jofla J. Paul Ely, Hayward Lumber & Investment Co..Fallbrook C. H. Garner, Hayward Lbr. & Investment Co..Escondido J. W. ,Coo.ley, Frost Hardwood Lumber Co.....San Diego Jerry Sullivan, Jr., Western Lumber Co. . . . . . . San Diego George Macfarlane, Klicka Lumber Co. ........San Diego Jerr1,_ Slllivan,
W. T. Spears .....Long Beach H. A. Lake, Garden Grove Lumber Co. . . . . Gardei Grove C. W. Pinkerton, Whittier Lumber Co. . . . Whittier S. M. Ransom, Ransom Lumber Co. ..
.....Ramona Paul Hallingby, Hammond Lumber Co. . . . . Los Angeles J. E. Pinkerton, Verdugo Lumber Co. .......Eagle Rock F. P. Sappington, F. P. Sappington El Monte Roy H. Myers, Peoples Lumber Co. .. ....Ventura Arthur A. Jensen, Dixie Lumber & Supply Co.. . San Diego W. S. Cowling, Dixie Lumber Co. ..... .San Diegn W. B. B'ennett, Frost Hardwood Lumber Co....San Die[o
May1, 1932
THE CALIFORNIA LUMBER MERCHANT
. . . Chula Vista T. J. Butcher, Home Lumber Co. . . San Diego G. h. Nolan, Patten-Blinn Lumber Co. ' ' \ Beach \\\\\\ Long .. Co. Lumber A. E. Fickling, Fickling ......San Diego \ \\\ P. H. Gurneli,- Dixie Llmber Co. San Bernardino \\t Fred Chapin, Chapin Lumber Co. ..
:):'ll Till#::i $;,Ii.fl,*::ii'.1"?irff;1"?%;': -B. .Coronado
:Z
\ t \\ \ 'at ^/Z
Taylori Coronado Lumber Co. .. : / f/X;.. ...Ocean Beach : | /////////2,.. Restine, Ocean Beach Lbr. Co. Jack -Paul Rabsalrl, Pacific Beach Lumber Co.....Pacific Beach - I lll,;,i,/,//,///a .....Pomona -. I ill # " "''' Chas. R. Curran, Curran Bros., Inc. .. Fillmore C. F. Reeder, Peoples Lumber Co. .. H. G. f,arrick, Lumber & Builders' Supply Co.. '.. '...
Will
Solano Beach ......Anaheim Co. Lumber H. M. Adams, Adams-Borvers E. Steffensen, Orange County Lumbermen 's Club . .... Santa Ana l-umbermen's Diego County G. E. Cavin, Northern San
Club . ' Oceanside D. H. Fickling, Fickling Lumber Co. .......Long Beach J. R. Jahrans,Laguna Beach Lumber Co. ..Laguna Beach Geo.g. L. Riley, Fox-Woodsum Lumber Co. ' . . . Pasadena Covina H. E. Milliken, Viney-Milliken Lumber Co.. ..Covina W. A. Viney, Viney-Milliken I.umber Co. . Fresno F. K. Peil,'San Joaquin Lumbermen's Club
..Hanford S. P. Ross. Cential Lumber Co. ' ' .....Fresno F. Dean Prescott, Valley LumberCo. .. Scott King, West-King-Peterson Lbr' Co. ......San piego Tommy Walsh, West-King-Peterson Lbr' Co. . . San Diego A. T. Stoner. Sawtelle Lumber Co. ....West Los Angeles H. E. Whittemore, Benson Lumber Co. .......San Diego A. A. Maas, Lumber Builders' Supply Co. . . . . . . Encinitas Owen S. King, West-King-Peterson Lbr. Co.. . San Diego . San f)iego R. C. Behrens, San Diego Lumber Co. . . La Mesa L. B. Neill, La Mesa Lumber Co. .. .San Diego H. L. Sullivan, Western Lumber Co. .. C. D. Collom, Merchant Central Credit Assn....San Diego G. G. Wilkins, Lumber & Builders' Supply Co. . ' Solano Beach .....San Diego R. S. Watt, M/estern I-umber Co. .. . . . . San Diego W. H. Hall, Hall Woodworking Co.
....Anaheim Frank D. Gibbs, Gibbs Lumber Co. .. . . . Carlsbad Robt. W. Baird. Home Builders Store . G. M. Rodecker, C. E. Williams Lumber Co. . '.....Azusa C. E. Williams, C. E. Williams l-umber Co. .......Azusa . . . . San Diego O. J. Evenson, Benson Lumber Co. . . San Diego Bud Rinde, Renson Lumber Co. .. ....Los Angeles Kenneth Smith Carl O. Duehn, Lumbermen's Service Bureau . . San Diego Orrie W. Hamilton, Lumbermen's Service Bureau San Diego . . . San Diego L. L. Conle-y, Riverside Cement Co. . . ....San Diego Harvey Atherton Frank Curran, E. K. Wood Lumber Co. . . . . . Los Angeles B. R. Julien, E. K. Wood Lumber Co. . . . . . . Los Angeles
"ii:'l l:1"::::: Y::'1':::::::'::: i::i:: 3l; ;;;*"
J. E. Martin, The California Lumber Merchant Los Angeles
Jimmy Atkinson Promoted J. Walter Kelly, district sales manager of the Chas. R.
McCormick Lumber Co., San Francisco, announces the appointment of Jas. E. "Jimmy" Atkinson as assistant district sales manag'er. Mr. Atkinson rvill continue to handle the rail and wholesale jobbing sales as before, and will also assist Mr. Kelly with cargo sales. He has moved his headquarters from the yard office to the company's head office in the Matson Building, 215 l\farket Street.
A BIGGER DOLLAR frr both yourcustomer ANdYOURSELF The stage is set for the most active remodel' ing year in many seasons. Price is resPon' sible. Building materials and labor costs are down. And investigation shows that thousands of small homes need repairs. Yes . and their owners have the money to spend, too.
With these conditions in mind, WEAVER' HENRY is iir a key position to obtain the cream of the 1932 re-roof jobs. Never were WEAVER-HENRY Asphalt Shingles so at' tractive or so economical. When you sell a new roof on the basis of value ' . . you hold the trump card with W-H. Let a WEAVER-HENRY representative ex' plain to you how you can get your share of the profitable 1972 re-roof business.
WEAVER.HENRY CORPORATION Main Offce and. Foctory
32?5 Ea.t Slauon Ave.' Iar Angclee
SEATTLE ll0 Firt Avc. South
PORTLAI\TD
lol N. Fifth St.
t4
THE CALIFORNIA LUMBER MERCHANT
May l, 1932
MY FAVORITE STORIES By Jack Dionne
Age not guaranteed-Some I have told for 20 years-Some less a*A',Aa€.{.4&€x&t {.to:..}t &tt8*€..!-!.***{.{.t €io!'€..:a:..&r..to&{..}.}*1..1...!rt.!..:a8.?.&**t
t-:.tr}t t {ft t .&**.}.t :..:..&&{.
He Scorn ed Such Assistance Everyone is in such trouble nowadays that when you DO meet a man that isn't you somehow or other feel a sort of conternpt for him. This feeling is well illustrated by the story of the two young men who went up i4 a plane, the plane went wrong on thern, and they had to "bale out" by the parachute route. Each of them wore a parachute. They went over a few seconds apart. The first one jumped, counted three,
pulled his rip cord, the chute opened, and soon he was floating safely downward. The second jum,ped, counted three, pulled his rip cordand the chute refused to open. He made a couple of tragic efforts to jerk it open, and found it was no use. Just then he passed the other fellow, floating down on the parachute, and as he went by he hollered: "So long, you big Sissy."
Annual Meeting of N. L. M. A. to be Held at Chicago M.y 5-7 Chicago, April 16.-The annual meeting of the National Lumber Manufacturers Association rvill be held at Congress Hotel, Chicago, May 5, 6 and 7, it was announced here today. It will be largely a meeting of the directors and committees of the association and officers and directors of the regional associations. Provision has been made for joint meetirrgs during the sessions tvith representatives of the distributing branches of the industry, and officers and directors of the National Retail Lumber Dealers Association and the National American Wholesale Lumber Association u'il1, it is hoped, be guests of directors of the Manufacturers Association at a dinner on May 5 or 6. The program for the sessions will be divided into four sections provicling for consideration' of trade promotion
and research, pending and prospective legislation, marketing and distribution, and cooperation with retail lumber dealers and r,vholesale distributors. IJnusual interest has been shown in possible plans for the furtherance of the newly established American Forest Products Industries. Inteiest will alsb be centered in presentation and discussion of the results of the recent national conference of lumber manufacturers' sales manag-efs.
During consideration of trade extension activities there will be interesting reports on the results of research in the
construction of laminated wood-floored bridges, full scale tests of fire retardant treated wood floors and columns for light and heavy lumber construction to secure standard rating from underwriters, moisture proofing and antishrinkage treatments, and chemical pre-processing of wood. There will also be a discussion of markets likely tb be most attractive to lumber this year. Other topics will include building laws and regulations, cooperation in merchandising_ and distribution, the trend toward low-cost housing, and proposals for the use of radio publicity in behalf of lumber and forest products. The National Lumber Manufacturers Association among the organizations representing the primary forest producti industries is the only one that is now carrying on a substantial offensive promotion program. Its officers and directors are determined that it shall so continue. The present security and the future hope of the lumber industry depend in large part upon the maintenance of the means of effective cooperative action within the industry. The National's program has the determined support of outstanding lumber companies in every region, the leading lgmber retailers, a few wholesale distributors and the principal wood-using industries. The Chicago meeting of the industry next month is expected to develop a program rvhich will enable the industry to fight its rvay to larger and more profitable markets.
THE CALIFORNIA LUMBER MERCHANT
May 1,1932
W. B. Koehler \fins Low Gross Pfiz:e at Orang" County Lum-
bermen's Tournameirt W. B. I(oehler, Weaver-Henry Corporation, Los An-
SURPRISING SERVICE ON
VENEERED
geles, lvas the winner of the first lor,r' gross prize.at the
Orange County Lumberrnen's Club monthly golf tournament at the Santa Ana Country Club, Santa Ana, Calif., on \Mednesday afternoon, April 20. Walter Spicer, Bay District Lunrber Co., Neu'port Beach, rvas the winner of the second low gross prize. C. C. Bohnhoff, C. W. Bohnhoff, Los Angeles, \ /as awarded the first low net prize, and W. H. Wright, Smith Lumber Company, Anaheim, rvas the second lorv net vuinner. Following the tournament dinner was served at the club house at 6:30 p.m. The next tournament will be held on Wednesday afternoon, May 18, at the California Country Club, Culver City. The arrangements committee for the tournament included: N. E. Lentz, Barr Lumber Company, Santa Ana; R. E. Hostetler, Costa Mesa L,umber Co., Costa Mesa, and Art Kelly, Brown & Dauser Co., Fullerton. The following took part in the tournament: D. E. Liggett, figgett Lumber Co., Santa Ana; N. E. Lentz, Barr Lumber Company, Santa Ana; Glenn Fogelman, California Door Co.mpany, Los Angeles; C. V. Lyon, Hammond Lumber Company, Los Angeles; F. H. Morehouse, Hammond Lumber Company, Los Angeles; E. Steffensen, Orange County Lumbermen's Club, Santa Ana; F. C. Whittemore, Weaver-Henry Corporation, Los Angeles; W. R. Dempwolf, Johns-Manville Corp., Los Angeles; W. H. Wright, Smith Lumber Company, Anaheim; Art Kelly, Brown & Dauser Co., Fullerton; W. B. Koehler, WeaverHenry Corporation of Los Angeles; H. L. 'Rosenberg, The Hipolito Company, Los Angeles; C. H. Chapman, Chapman Lumber Company, Santa Ana; Bill Chantland, Chas. R. McCormick Lumber Co., Los Angeles; Neil Comegys, The Celotex Co., Los Angeles; Walter S. Spicer, Bay District Lumber Co., Newport Beach; R. C. Johnston, Hammond Lumber Company, Los Angeles; Bob Holden, California Portland Cement Co., Los Angeles; Earl N. Galbraith, Schumacher Wall Board Corp., Los Angeles; C. C. Bohnhoff, C. W. Bohnhoff. Los Angeles; H. W. Brown, The Celotex Co., Los Angeles; R. E. Hostetler, Costa Mesa Lumber Co., Costa Mesa; Wm. Godshell, Blue Diamond Corp., Los Angeles; I-. H. Titus, Truscon Steel Co., Los Angeles, and Ed. Martin, The California Lumber Merchant, Los Arrgeles.
l5
DOORS :
WE ALSO MANUFACTURE
rtr rltRA ]<I ,,urltv\,tlutt\ ......:
oe
(& Son, Inc. 652 So. Myerrs Strcet ANgelus 8l9l f.os Angeles
+
Private Exchange \YORK
Appointed Sales Agent lor SINCE
California The Defrance Lumber Company, Tacoma, Wash., an-
nounces the appointment of W. R. Chamberlin & Company as their sales agent for California. W. R. Chamber-
lin & Company have offices at No. 1 Drumm St., San Francisco .rnd 586 Chamber of Commerce Building, Los
Angeles.
ROLLINS A. BROWN VISITS S. F. Rollins A. Bror,r'n, district representative of the Perfection Oak Flooring Co., Inc., of Shreveport, La., with headquarters at Los Angeles, returned recently from a 10-day business trip. Mr. Brolvn traveled north through the San Joaquin and Sacramento Valleys, and spent a few days in San Francisco.
1
9-1
2
OUR POLICY H^A,S NEVER VARIED FROM
WHOtESAIE ONtY
THE CALIFORNIA LUMBER MERCHANT
May 1,7932
W.P.F'ULLER &
("()'
-#j*-
"^'"{!1{.lii^li'i'H;?''"' -G.., id'Si'.
6psxl.$'[xEc(fr
" 4;r:'r::'-'
""i
oers uulrBe'R-cQl:^*t
6
rli*ilP#,r'-'. r6E3-
-b
EArnovo
owur Pootna @i|PAllv dD
tl.lrGonrElpft
mr!
Gclrr.crroE *::$
o
r..r**
'*ng,S.*si"';i*6*-
?1o!rcr Seycr 0c.1
lo* 120. lroaac StetloDr Los lJrg.lrr, Cellfotlta
oortlrra:
brbr &hUMF b|-.rF k@h
Att.ltlott: Ir. llulrbtt. Ocrcrrl &Jragor
Rc! B.al s.al ODclrr.
At Roottn8 Coatlaotols o? irbla Comntty lor ncar$ ttelttlr y.s!8 rlll havc to ad.ntt yor bavc Dad.c tbet !. bcllc"c to bc tbc flneat ooatrlhtlor to
tbc. IrAtrstry. RoollDg Alllloetors aJlA IlXc urr 8r!!.Iy LaJ/!o! cvcr5nrberc rlll, aDDlaol8tc aa D.ve! b€for. thr groat ttn aaver. cLEtrratlotl of raatc atla sltco4y allrllogtlor rosultt|rg froo t&a oa4r sara,Ittagrs of tbc RED lllll
luat r*c lt.
OPEIB.
';;'* "-T:::
PloEccr Pepctr Bor I2o llroatlc
- -"::::
Lo! 4ngrlc!, Ccntlamans
:::::"::::"""
*srury;'r:"'":fi tt'' fi;::S"T";-"";'*-
now Rod gcel
your roll roof
roofcra flndl lt
aD!
il$""'{::.-t! t*l*" t. tbt toot6t'
ro6a rcrv
to haaillcr It .ltr thc knlfc, qult. A rl.tght pull of ls lGady to u!c.
tj]j
f,c Loot to you for lorc Ycry tnr\r yours,
Space Permits Reproduction of
PIONDBB PA P. O. Box. l2O Areade Annex
Los An
r5r9 SheU Bldg. SAN FRANCISCO, CALIF.
848 Piaock Bloct PORTLAND, OREGON
SUtter 7571
Broadway Ol02
THE CALIFORNIA LUMBER MERCHANT
May l, 1932
*"*-H$ig:leru
Drarrs|ra|f-l Itt'ntlob r.r. o.!tl6.B,
'v. B. ,*"nttttto.o.o"J.
'*t,ur#** '."4 you
",
-*\
1 ;';"1:,L;:
Gorrprrvr 4tk
*-ff
?* Dob baDMtfi
I
Aprll 20, 1932
ii"'xf;i:f.:.s",,,j,,
noo" Poth.
"'"";'irft#l*
reae.
lnrtl 19tb 19E2
Ploc.cr PrD.! Co[p.lt Bot I2O' lro.da Strtto|r,
fr. J. E. PllDlctt ,tulrtc you ott thc you rro uathg oD rnal la cerlctl olil ray of ullng .rlnr thc natcrlal.
"";ffi##$*ffi
tnrlt tou!!, OND LIn|[Bffi COMPANY
WW
L! lDgclrt, Crllfolnla lttcntlon of Ir. P1ud(rtt C.trtl6an: I brvc Juat bcaa lool.tDg rt . ro11 of rooflng tltb lroEa Drt Rrl! Scrl Opcncr end rlab to corgratuletc lrou oa tblr ltrp'iotrDcEt. Tb. cr.c tltb *lcb tbc tt.Pp.r crtr bc lrno"cd lbdrld bc of 8ra.t rdlraDtatc to uaara of fooflis ald I bor tbrt ilt rlll b.rc . rcrY f.Yor.blc rcccpt.Do. tltb tbc trralc. ;t.bi!a tou cantlnrcd tuccG!. b tour alctcloFGntl, I rrn Yo|!e rcrY tnrlYt
v4.
Purchr.lng Ag€at'
EAfTARD II,IIBIR & IIN'. CO.
a Limited Number of Letters
B OOMPANY
CaHfornia
LAfayett/D 2lll
621 Northern Life Tower SEATTLE, WASHINGTON
424 Symons Bloc& SPOKANE, WASHINGTON
Main 5842
l0lain 5435
THE CALIFORNIA LUMBER MERCHANT
May I, 1932
Economical Advertising Material Building-Loan League tVill Hold
lor Dealers
27th Annual at Riverside
Washington, April L2.-F.ealizing that business must be energetically gone after while the cost of solicitation must be kept at a minimum, the National Lumber Manufacturers Association has arranged for the mass production of advertisins material suited to the use of retiil lumber dealers. The Association has underwritten all preparation costs- and ltv arranging to place quantity orders- is able to offer as a part of its dealer service activity a three-wav g.omp.lete advertising program of the highest ilass at e*..plnally low tionally Iow ngures. figures. On April i5 it \,fill begin distribution to a large list of aggressive retailers of samples of the first section of this campaign msfqli2l-a group of seven direct-mail folders of various sizes aimed at . seasonal building opportunities, such buuu as screens, spring d.s sclreus, sprtng.mooernrzlng.and modernizing and lawn fuiniture lufnttufe and fixtures, and a series of five "stickers" for attachment to mail_advertising material. Before May 1 the Association will begin distribution of sample proof sheets of advertising mats for use in local newspapers. These have been prepared by exp.erienced copy-rn'riters after studying what th,e lumber retailer has to sell and his method of Ielling. Before. the middle of May it will distribute samples df monthly calendar advertising blotters, each blotter cbntaining seasonal advertising suggestions for the calendar month. The blotters and new advertising mats will be submitted rnonthly. The spring and summer direct mail folders rvill be succeeded bv a fall and winter series to be issued later in the yea.r. The seven direct mail folders difier in size, color and design as rvell as in subject matter. The folder on screens tells a complete selling story for porch or window screens. Some folders are directed at modernizing and others at home building, calling attention to present low material costs. The series of stickers, for tabbing onto mail matter, estimates, etc., are done in difierent coilors, sizes and designs and bear such legends as "Let Us Lift the Face of Your Home"; "It's Economical to Modernize This year,':
More than 500 Building and Loan.executives from all sections of the state will gather at the Mission Inn, Riv; erside, May 5 to 7 inclusive, for the Twentv-Seventir An-
"For Lowest Building Costs-1932"; "Ask Us for Free Ej-timates on Anything", and "Builders' Bargain year1932".
The advertising matrices (which are impressions on papier mache of fhe original text and illuslrations, and need only to have type-metal poured into them and the dealer's name added in type to be ready for the presses) are sixteen in number and vary in size from one iolumnfour inches to three columns-ten inches. They include the buy-at-home appeal versus mail orders, spring and sum,mer improvements, rnodernizing, present low riaterial costs and_ general institutional copy for advertising the service of the local firm. The blotters use a double psychology in approaching the customer. The series begins with appeals to buy the things the prospect feels the need of during the preseni month. As the series runs on it begins to anticipite coming needs. The Jurre blotter mentions the home for the Juni bride; July,- screen porches ; August, garden furnituie; Septetnber, food_ storage bins ; October, structural preparations for winter; November, coal bins and storm saih;-January, insulation; February, new floors and closets; March, outside porches, sjeps and flower boxes ; April, roofs, and May, .
again, with screening.
l
New Yard Garrett Lumber Co. has opened a new yard on East 14th Street between San Leandro and Hayward. W. F. Gar-
rett is manager.
nual Convention of the California Buildingjloan League. The general program of the convention was recentlv- issued by C. H. Wade, president of the State Mutuat giitaing and Loan Association, T,os Angeles, and'president of the League. As an indication of the varied matters to be discussed, Mr. Wade pointed out that of the fourteen leading.addresses, six are to be delivered by principals of other lines of business ._'T. W. Dahlquist, chief legal counselor of the pacific St_ates Savings and Loan Company, San Francisco, will talk on on._Federal Federal legislation, legislation, inclrudiirg the proposed home loan toan bill spon-"ored__by spon-cored bv Plesident President H-oover'anh Hoover-ani favorably favorahlv reported on_by the House Banking and Currency Commiitee. State Senator Lyman M. King, president of the Redlands Rfiildjng ?"4 T,oan Association, will talk on tax problems affecting building-loan associations. Both Mr. bahlquist and Senator' King will deliver their addresses the second day of the convention. Aspects of the agitation for changes in the trust deed law will -be disc_ussed by Edward D. Llndels, attorney for the California Land Title Association, Los Angeles, on the opening day. F1lend W. Richardson, State Building-Loan Commissioner; W. R. Gibbon, secretary, State Mutual B_uilding and Loan Association, Los Angeles; and H. B. Ketcherside, president, Commonwealth B;ilding and Loan Association, Lo.ng Beach, are scheduled as priniipal speakers at the opening session. Among the speakers slated for the second day of the convention are Bert Meek, San Francisco, president of California f .ands, Inc., and vice-president of Bank of America, who will disctrss the agricultural situation; Charles Harand lorylh, field secretary, All-Year Club, Los Angeles, G. V. Orr, vice-president of Willys-Overland paiific Compan{. In-the evening of the same day an open forum discussion of state legislative matters will be conducted under the direction of Paul Endicott, Pomona. This topic will be continued Saturday morning, followed by an iddress from Peter Hanson, Glendale, president of ihe Catifornia Real Estate Association. An elaborate p_rogram of bntertainment, including a golf tournament, has been arranged for delegates and wiies.-On the afternoon of the final day the entire convention will attend the Ramona P_ageant at Hemet. A banquet featuring Lieut.-Gov. Frank Merriam as principal speaker, will conl clude the convention.
Qeorge \(/. Kennedy Appointed Manager
I
W. Kennedy has been appointed manager of the Mountain .Pine Sales Agency, suCceeding Dan C. Desmond, who recently died. Mr. Kennedy his been connected with the agency for many years and has a large acquaintance rvith the trade in the San Joaquin and --Sacramento valley_s. The Mountain Pine Sales hgency has offices in the Mattei Building, Fresno, Calif. _ -George
CHAS. C. ADAMS LOS ANGELES VISITOR Chas. C. Adams, Chas. C. Adams Lumber Co., San Bernardino, was a recent Los Angeles visitor where he called on the trade.
r\fay l, 1932
l9
THE CALIFORNIA LUMBER MERCHANT
U. S. Forest Service Plans 800 Mile Scenic Highway The "Sierra Way"--€00 miles of broad, smooth highway through the most scenic part of the Sierra Nevada-is proposed by S. B. Show, Regional Forester for California. The project extends in a northerly and southerly direction, mostly through national forests and parks, from the Kern River country in the south to Mt. Shasta in the north. Well improved lateral roads connect with cities and towns on either side of the range. According to Forest Service officials, along the Sierra Way may be seen many places of historic interest in the early development of the state, rvith such well known scenic features as Mt. Shasta, Burney Falls, Lassen Volcanic National Park. Lake Almanor. the F'eather River country, Donner Lake, Lake Tahoe, Carson Vallev, Mono Lake, Kings River Canyon and Yosemite, General Grant and Sequoia National Parks.' Although not yet recommended for general travel, practically the entire route is passable for automobiles. About 35 per cent of the proposed highway is composed of low standard national forest protection roads which will be graduallv improved as required; 50 per cent is already constructed to major road standards, and the remaining 15 per cent is norv under construction by the Forest Service and other Federal and State agencies. Regional F,rrester Sho.iv sa-vs that within the national forests the roadside will be kept free from objectionable features and the natural scenic conditions will be develop'ed and protected. A similar policy rvill probably be adopted by ovvners and administrators of land outside the jurisdiction of the Forest Service, and when completed the road should prove one of the leading scenic attractions of the State.
'r
/t 7' g,
J you haventt seen the specifications for the new "!9r3"
ifif.
if-
REDWOOD CALENDAR_
you haven't been told of the many improvements in its "make'up"-355111ing a 500/o greater value than even the "Ig3zu RED\trooD CALENDAR, which broke all records for popularityyou haven't read the facts in the case as stated by those in the Lumber fndustry who can fully appreciate the true worth of so practical-and beautiful-a piece of advertising-
you are one bit interested in obtaining a calendar which-at a price in keeping with the times-affords . y..t-.o,rnd medium for the more true rrll.t" "tand business than has ever before gaining of good-will been offered-
thsfr-
by all means--dip the coupon and mail immediately.
Iawton & McClure, LtdSu Francisco, Califomia.
210 Pire Stret,
GentleEen:
Kindly fward us fult particulare r=lative to yN (Igitit' REDWOOD
CALENDAR.
\THEN YOU SELL
Booth-Kelly Douglas Fir, the A$ociation grade and trade mark certify to your customers the quality of the stock you handle. Builders quit guessing about what they're buying, and buy where they know what they're getting.
lY. R. CHAMBERI.IN & C(). California Sales Agents for
Defiance Lumber Company Tacoma, Vash.
Polson Lumber & Shingle Co. lloquiam, Varh.
Andenon & Middleton Lumber Co. Aberdeen, Warh.
General Sdeg Omce: Eugene, Ore.
Prouty Lumber & Box Company Varrenton, Oregon
Millr: Wendling, Ore., Springfield, Ore. CALIFORNIA REPRESENTATIVES Southcrn California E. J. Stanton & Son 2l)50 E. 38th St., Lor Angeler
Northcrn California
Hill & Morton, Inc. Dcanieon St. Wharf' OeLland
Ccntral California Geo. W. Robinron 266 lf,rilhoit Bldg.,
Stockton
Operating Steamers
V. R. Chamberlin, Jr. - Stanwood - Phyllic . Barbara C. Cricket Dan F. lfanlon OAKLAND AI\IGELES HEAD OFFICE LOS 56E Chmber of com'oru eth Flor,-Fife.""uur, tnfj-i,l. rrfi Sm Frucico WEstm 0r5 SEATTLE PORTLAND, OREG. Piar No. t DOuglas 5r?0 Alben Doc& No. 3
THE CALIFORNIA LUMBER MERCHANT
J"
May l,
Moses, Lead Us Out of the Wilderness
Address made bv H. G. Larrick, Lumber & Builders Supply Co., Solano Beach, at a meeting of the Southern California Retail Lumber Dealers at San Diego, Calif.,
April 23, 1932. H. G. Larrick
In casting about for a title for this subject I desire to
present to this audience, I picked on the line at the head of the announcement of this meeting, "Moses, lead us out of the wilderrress"-and I selected it as it exoresses the need of the present hour, for Moses led his peopie to safety after they lTad strayed arvay from the true principles which had guarded their ancestors; they had strayed away from the fundamentals just as u,e lumbermen have and we need the reteaching of the fundamentals as Moses retaught his people.
Premier Mussolini, in spea.king of the present world problems, says, "They have become so tremendously big, so perplexedly complicated, that we have permitted them to puzzle us and, indeed, to confound us to the extent that we are almost on the point of saying we do not knorv and we do not unclerstand what all the difficulty is about." The only v,'ay the confusion of thought can be overcome is to become re-acquainted rvith the fundamentals, to learn to distirrguish between cause and ef{ect, and to reapply the fundamentals to our modern conditions. It might be asked just what is meant by fundamentals, and the answer is "Those underlying"known influences, truths or facts of human nature and laws of nature, that form the basis for all human and natural actions and reactions. The underlying principles and laws of philosophy, physiology and science. For example, let us take that trite law of life and business, "llonesty is the best policy." Where do we go when we stray from this law? To certain trouble; still we have strayed away from other fundamentals equally as trite, and rve need their reteaching so that we can look rvith clear eyes on our present problems and reshape them. There are other fundamentals that have been and are now violated, that are not so apparent and will take considerable study to locate. For example, I quote Thomas Gibson: "For half a century, the u'orld has been trying to identify the mysteriotr. ."rl.-e of the great increar.r the greit "r-d decreases which come to the industries of the manufacturing nations. ln this effort they have held up to view everything from the plausible to the absurd, on the earth and in the h,eavens, and yet onlv one of these hundreds of alleged causes will stind the iest of analysis. That one is the natural effect of a universally recognized law, the working of which responds with unerring certainty to a universally recognized motive. That motive is ever present, in every nation, whether it be of white men, yellow men, or black men. It has been present in every country, and on every day ; it is present in the smallest business transaction, and in the greatest; it is the instinctive desire for gain. Of all the influences u'hich s\vay men, it is the one which is always active. Of the thousands of alleged causes of the ups and downs of business, it is, broadly speaking, the one motive which controls all men, at all times and in all places. \A'hat man doubts that it is this motive which controls each individual business transaction? How can it control each ir,dividual bnsiness transaction and not be the
controlling force of the aggregation of
business trans-
actions ?"
This influence can equally be a power for good or bad, as it is used. Its abuse led to a chain of events that first caused the 'r,l'riting of the Sherman Anti-Trust Law-and we cannot nolv talk of revising the Sherman Act, unless we
are willing to recognize the necessity of controlling this fundamental influence and make concessions to that end. Neither can we successfully develop any other plan of control of our business relations, unless we are willing to first recognize the fundamental principle that we must make the public either a silent or articulate partner to the deal. Human relations are so intimate under modern conditions that for any plan to have an enduring success it must be built on a triangular base, dedicated to the interests of the public, the investor and the laborer. Other modern facts are arising that hold grave consequences in store for us and must be met with a true knowledge of the fundamentals. The problems engendered by the change coming over our rate of growth in pofulation, holds most portentous consequenCes in store for the future They most vitally affect our future business and national life. There is not a single industry, real estate promotion, or reclamation project that does not operate on the assumption of an increasing population; still the vital statistics show our population is rapidly approaching its mnximum development-and more serious-that by 1950, over 25/o of our population will be past 50 years of age-or beyond the highly consum,ptive and productive years of life (it's about l8o/o today). It is high time the lumber industry and our politicians began to give facts of this kind earnest study.
However, there need be nothing pessimistic about these facts. if we think. studv. and act fundamentallv. we will learn that there are now four great needs of man-food, clothes, shelter and transportation. That the productive capacity of our farms, mines, industries and saw mills must be attuned to the consumptive capacity of our people and this consumptive capacity can be increased as we raise the standard of living. There will be plenty for every one to do when we recognize that the challenge of the present is equable distribution of income and proper social planning so that mass distribution will lead to the security of the
population.
t
The urgency of adjustine the present deplorable conditions is recognized as "Moses" first job. Whatever 'is done in this direction, however, if lasting benefit is to be obtained, must again be based on sound fundamentals. If we ignore them then we rvill have a nerv train of "effects" to contend rvith until we get back to our fundamentals again.
Rationalization of the lumber industry offers the solution to our difficulty, it is defined as ". . . the process of associating together individual undertakings or groups of firms in a close amalgamation with the allied objects of increasing efficiency, lowering costs, improving conditions of
THE CALIFORNIA LUMBER MERCHANT
May 1,7932
labor, promoting industrial co-operation and reducing the rvaste of compet-ition, these objects being achieved by various means which unification alone makes in full measure available-the regulation of the production of an industry to balance the consumption of its products; the control of prices; the stabilization of employment; the economic organization oI distributors." Price stabilization should immediately be adopted, as profitable price is an economic fundamental. Then a thorough study of fundamentals should be made in their relation to a rationalization program for the industry and such a program developed that rvould incorporate modern conditions and future irends, especially in relation to population growth and consumptive capacity. To further this end I propose that the California Lumbermen's Association organize an economic committee to develop a study of fundamentals and economics and render a report to be used as a guide in further rationalization efforts. Membership in this committee to be open to any one engaged irr any branch of the lumber industry, who has a genuine interest in economics and fundamentals and a desire to engage in such co'mmittee rvork. In this way can be developed a "Mose's" who lvill safely lead us.
April Blue Book Delivered on Time Chicago, April 25.-On time delivery of a credit rating book requiring 24,000 changes in a six month period, would be considered a feat of publication by some publishers. By the Lumbermen's Blue Book it was considered routine and the April issue of this book lt'as in the mail on time. Incidentally, the changes indicate the rapidity with which new information has become essential in the industry and the
DISTRIBUTORS OF
House Doorg n. Garage Doors Screen Doors " Sash " Windows
Plywood and Inside
Door Jambt WE SELL DEALERS ONLY
N ICOLAI DOOR SALES CO. OF CALIFORNIA 3045 19th
St.
San Francisco, Calilornia
Tclcphoncr' Mlcrion 7920 & 7921
dependence that must be placed in such credit reference rvorks. Thb new edition of the Blue Book includes long established features being continued by poprrlar demand of sub-
scribers. Among these are: 1. Two-color rnap of each state.
2. Descriptive classifications. 3. Street addresses in large cities. 4. Ratings at branch locations. 5. Key to railroads at beginning of each state. 6. Digest of commercial laws. 7. Complete key to capital and pay ratings. 8. Exclusive credit-interchange service. Speaking of the new BIue Book, C. J. Morgan, vicepresident and manager, says: "We are prottd of the new April Blue Book and of our ability to make delivery on
schedule. We feel that this edition is the best and most accurate directory of its kind ever published, and know that it will be u'ell received by our subscribers. We have completed all details of handling credit investigations and collections through our branches from coast to coast, to give a most effective type of Blue Book service, and are now arranging to handle subscribers' inquiries through these branch offices." The Blue Book maintains executive offices at 323 South Franklin Street, Chicago, and is operated as an activity of the National Lumber Manufacturers Association. The board ol directors is made up of leading lumbermen. The policies are under the control of an executive committee of nine members, six of whom are associated with the lumber industry, the remaining three being agency men. An advisory committee has also been formed, consisting of 2O leading credit exectttives of the industry and allied lines who recommend and consider service features with the management.
.Fn "*"$inn$tn"[preo. \THOLESALE
JOBBING runagEn SASH & DOORS MILL WORK BUILDING MATERIALS
THE CALIFORNIA LUMBER MERC}IANT
22
j
May l, 1932
LOVE
PERSONALITY PLUS
"In mathematics there exist words to express any number from one to infinity; while to describe amatory emotions, also infinite in their variety, we have but one wordlove. How much distress and doubt could be avoided if all the varieties could be numerically catalogued. It is inconceivable, almost, that necessity has not produced a greater accuracy of language. In music, for instance, we can express with precision any note by name, even a combination of notes. But love is like color. 'We cannot express a color in words, except with the loosest definition. We say the thing is' black, but there are hundreds of shades, all commonly termed black. There are thousands of emotions all commonly termed love. The man of fifty loves elsewise to the youth. A man loves a young wife not more than an old, but in quite a different fashion. The lady in lavender loves, and Carmen loves, but who would recognize the sentiments as related?" (From "The Goat's Hoof).
The story of achiwement, is the story of personality. It has been the outstanding characteiistic of every successful career. Tbe masters in every walk of life have reached their pinnacles by virtue of this amazing quality. No asset in the full range o,f human abilities is so needful. Thus in regarding the rise to dictatorship of a trlfussolini, the industrial importance of a Henry Ford, grlthe Napoleonic power of a Northcliffe, the quality offiersonality shines out clear and distinct above all othe/natural abilities. We cannot all possess the ty of a Mussolini or Northcliffe. We come each with our own
EMBLEMS OF SPRING When in the woods the small white trillium-flower, After long seasons of the snow and rain Gleams in the dead moss, and a sudden hour Of tight is in the storm-clouds, and again Birds make their nests under the Southern eaves, And sun and hail are alternate in the sky, And the apple tree with blossoms hides its leaves, And night is tremulous with the marsh-frogs' cryThen, by these signs, men know another spring IIas come upon the land, and are content. Winter is now a gone, forgotten thing As earth awakens to new merriment. Eaqth has no memory: the glad birds sing The song of last year's birds, who came and went. .
-Arthur
personality and retain it to our talents if we are to do can all express whatever we do possess in the highest and most effectiv/terms. contacts with staff and associates, in out d/alitrgs with t and prospects, we should each strive lo leave a little ourselves behind. We should contribut/a viewpoint which instead of being borrowed has becon/e our o\rn through straight, honest thinking. "As a rnan* thinks, so is he," and the more orig-' inal our thoughts the more vivid will be the impact of our personality.
SOME DIFFEIRENCE
,
!le-"1 feel as fresh as a two year old this morning." Sh+"Horse, or egg?"
'\
^l
cusToMERs AND PROSPECTS Your custo'rners are always the prospects of your com. petitors. Are you making the same effort to hold them that you did to get them?
Davison Fiske.
FINALLY REACHED HIM The Scotch squire was anxious to discover what sort of good fellowship the new parish minister poss$ised, when he as,ked him to dinner. The preacher's look was dour. But the host said: "Before we eat, Mr. MacPherson, may f offer you a glass of champagne?" But the preacher replied in solernn tone: "There is no occasion for champagne.', "Well, then," said the Squire, "will you have a glass of sour wine?" "There is no occasion for sour wine," replied the clergyman. "Well," said the Squire, determined to take one more chance, "will you have a whiskey and soda?', "There's no occasion for the soda," replied the preacher. And the host lirrew that everything was all right.
WHY NOT THE REGIMENT? The society lady wrote to the army officer: "Mrs. John Sears DeVille requests the pleasure of Captain Smith's company at a reception on Arrgust 16th." She received the following answer by return post: "With the exception of fourteen men who, I regret to say, have a week each in the guardhouse, Captain Srnith's company accepts with pleasure Mrs. DeVille's invitation for August
l6th."
DESIRE
"{ desire for knowledge, like the thirst for riches, inThe creases over the acquisition of it.-Sterne.
THE CALIFORNIA LUMBER MERCHANT
May l, t932
FI R 3- PLY Frank O'Gonnor Heads
\(/ATLBOARD
New Wholesale Lumber Association
A Fast Moving ltem!
widr
Frank J. O'Connor
Frank J. O'Connor, Donovan Lumber Co., San !ra-n-
cisco, wai elected president and'general manager of the new California Wholesale Lumber Association launched at San Francisco April-l5, after a series of meetings held for the purpose of formingi'this" organization.
M. L. "Duke" Euphrat, Wendling-Nathan Co., San Fran-
-elected vice president, and cisco, was Jameg Ty9on, .Chas' Nelson Co., was elected treasurer. Elaine Lowell will act as secretary of the Association, offices of which are at 2& California Street, San !-rancisco.
'The executive committee of the Association is as follows: Glenn M. Harrington, MacDonald & Harrington, San Francisco; L. C. Stewart. Sudden & Christenson, San Francisco; M. L. Euphrat, and Frank J. OlConnor'
32" and 48" 96" and shorter.
Also available made to order up to 192"
long.
l
Large, well assorted stocks at:ailable for immediate shiPment
ffi
HARTTy99Y WI.IZINY
oAKLAND, CALTFORNTA TEmplebat 5584
Knapp Takes Charge o[ Celotcx Distribution Harold Knapp, general sales manager of The Celotex Company, has- laken over the complete direction of the co-pany's iiistribution activities following the resig-nation of C. E. Stedman, vice president in charge of distribution, which took efiect March 31. Mr. Knapp is widely known throughout the lumber trade in which hi started in Hattiesburg, Miss., working with various manufacturing and retail lumber companies. 11 1919, he became geneial sales manager of the C. A. Goodyear Lumber Coirpany with headquarters in Chicago. In igzl, h" became associated with the Union Lumber Company as their Chicago manager. For many- years he has 6een active in both manufacturing and retail lumber associations. He has served on the Redwood Trade Extension Committee and as a member of the Trade Extension Council of the National Lumbei Manufacturers Association. At the present time he is a member and treasurer of the Merchandising Council of the National Retail Lumber Dealers Association. In January, 1927, Mr. Knapp joined The Celotex Company as assistant general sales man_ag9r, ?ld in 1930 he was- made general lales manager. Under Mr, Knapp the policies will be carcompany's -andiggressive merchandising ilie compiny will bontinue to render its dealried-on ers every possible service.
"Red" Wood Scys: Rcdwod Shrinkr tes thm any otf,r Wopd. Gnen to Ovm DrY
Per ent Shrinka3e fm
In Acmx Edcc Adil Flat Votuma Graln Fic! Graln Fr6
4.2 2.7 63 tJ ZJ E.l 5.6 2.t 6.1 6.0 3.t Cypress ......, 10.7 {.5 7., ll.e He-tck.,.... 7-9 5.C Dqgl,as Fir ' ... fza Above date frm U. S. Fmt Product! Iabdatdry Bulletin No. 550. For own dry cmditim wood is drled to I fo 4o moicturc, In actual ue it is not drled thig low, tbenfm, &ly l/2 to 2/3 u ruch
Redwod.....,
Cedor ........., Sugu Pine ....
shrinkage need be cmi&red. The. End . $rin}age ol Rcdwod durins
earoning is negligible, rvsagiDg le* ttu | /lo d lqo of the length.
SAN FRANCISCO
LOS ANGELES
€rocker Bldg. Phone SUtter 617o
Lane Mortgage Bldg. Phone TRinity zzaz
MILLS: FORT BRAGG' CALIFORNIA
New Yard at Pico
1 The Reliable Lumber ComPanY has started a lumber yard on Whittiertsoulevard, Pico, Calif. L. W. Read. and his son, M. W. Read, are the owqers,of the new vard.
M ember Calif ornio Reilwooi! Associaiion
GlHF0Rlll[ REllto0ll
24
THE CALIFORNIA LUMBER MERCHANT
IIal' 1. 19J2
May l, 1932
THE CALIFORNIA LUMBER MERCHANT
Lumber Can Help ltself (Editoriol reprinted from The Seattle Sunday Times, April 17,1932)
Statistics compiled by the West Coast Lumbermen's Association establish the interesting facts that while this industry has not deflated to the same extent as steel in the matter of sales with relation to capacity of producion, it has cut costs m'uch more drastically. Out of this latter situation arises the very cheerful suggestion that whenever building again hits its stride, lumber will be in an admirable po-sition to command not only the fields in which it was preeminent in 1928 and 1929, but also will be able to underbid and undersell substitutes which previously had been making steady inroads into its market over a period oI many years. All of which, trade authorities insist, constitutes the brightest phase of the lumber outlook at the present time, although they add the proviso that West Coast leaders should encourage aggressive sales campaigns direced at these new outlets, and should back up their drives by continuous research. Specifically, they lay stress on the circumstances that the substitute, in many instances, has won a foothold in its battle against lumber by intelligent prefabricating designed to cut down the cost on the job. In other words, when the substitute has been delivered to the contractor the work of installing it has been so simplified that the labor expense at point of use has been reduced to a minimum. Lu'mber, on the other hand, has been run through the rnill, in many instances, just as it was twenty years ago. Then the buyer or user has been invited to come in, purchase what his needs required, and use his own ingenuity in the matter of cutting coste of installation. Basing their opinions on the prospect of constructive work along the lines of modern sales research, many West Coast leaders feel the future outlook for the industry may be decidedly better than now appears possible at a time when sales and production both have fallen to an uncomfortably lorv figure and when continued restriction of output is demanded by the necessity for further reducing mill inventories. Statistics on price decline and new business deflation in the steel and lumber industries reveal some surprising com-
parisons. Figures for January and February show that the latter industry on the West Coast had bookings averaging 28 per cent of capacity. Fabricated steel in the same period had bookings of only 13.9 per cent of capacity. Steel billets at Pittsburgh were quoted at $35 per ton in October, l9D, and at $27 per ton on March L6, 1932. No. I common lumber ranged between $37.50 and $50 a thou-
sand retail in North Atlantic cities in 1928. The same grade now is retailing at $26.00 at Newark, N. J.; $3O at Cambridge, Mass., and $34 at Buffalo, N. Y. These latter figures are furnished by the United States Department of Commerce in a new survey recently inaugurated and covering retail costs on single house bills paid to retailers. In other words, steel prices deflated about 25 per cent during the period mentioned, while lumber prices dropped from 40 to 50 per cent. One is entitled to speculate on the probability that the sharper cut in lumber prices may have been one important reason rvhy bookings .were less drastically reduced than were those of the steel industry. The thought is advanced, somewhat hesitantly because of the unpleasant circumstances prevailing during the recent many months of unrelenting retrenchment, that the lumber industry's experiences in that period ultimately may prove of incalculable and enduring benefit. There is decidedly more disposition to assert that the drastic nature of its retrenchment occurring since 1928 should and probably will prove to be one of the outstanding factors in bringing about a building revival. Certain it is, as many authorities now are indicating, that residential construction in particular can be undertaken at this time with every assurance that costs will be lower than they are likely to be at any period in the next decade. The necessity for continued voluntary restriction of production to bring down mill inventory continues to be stressed as the most pressing policy of the hour, but a disposition is becoming increasingly evident, West Coast Asiociation advices indicate, to look beyond the present emergency and to plan for a future sales volume measuring up to the maximum that improved systems of manufacture and merchandising of lumber will make possible.
ilhardwoods ill
tl
spruce cedar pondsrosd pine
f lo o ring
ill
\il. E. COOPER LUMBER CO. LOS ANGELES
sugdr pin e-
PR s1 31
THE CALIFORNIA LUMBER MERCHANT
26
Letter to Retail Dealers Brings in Many Replies The California Lumber Merchant has received the following anonymous letter which is self-explanatory. Our ofifice has had many requests during the past week as to who is the sponsor of this movement but we have been unable to give them this information. TO ALL RETAIL LUMBER DEALERS LET'S STOP FIGHTING FOR 15 DAYS. Beginning Wednesday, May 4, 1932, and until Wednesday, May 18, we, the undersigned, pledqe ourselves to sell all our retail merchandise, rigardless if what our competitors do, at a price that will shorv at least SOME NET PROFIT. (Signed) (Note) : .Ntail your copy to the California Lumber Merchant. They know nothing of this movement and will be asked to publish all namesln the issue of May l. P.S. If at the end of 10 days this plan looks good, let,s sign up for another 30 days and send your name to the California I-umber Merchant. This has 6een mailed to 2SO lumber dealers. As we go to press, replies have been received from the following firrns: Angelus Lumber Co, .. .. Los Angeles Armstrong_Lumber_Yard ... ... Los An[eles American Lurnber Co. . . . Los An[eles
AtlanticLumberCo... M. R_uhler Lumber Co. .. I.Bauer.Irurnber_Company BoyleHeights l-umberCo. .. Coast Lumber Co. Cronin Lumber Co. ..
....lnett
.....LosAngeles ....Com-pton
...LosAngeles . Wilmirigton Van Nuvs ....Montebelio
May l, L932
Redwood Calendar for 1933
an Article of Beauty The great reception given by lumbermen to the 1932
Redwood Calendar produced bv Lawton & McClure, Ltd., of San .Francisco, specialists in photographic advertising, was well deserved, but the 1933 Redwood Calendar now in preparation will be even better, containing as it does many improvements in makeup, according to an announcement made by this firm. The 1933 Calendar will have 12 new Redwood pictures, and the calendar will be placed at the bottom of lach, so that the picture will not be marred in any way. On the back of each picture will be shown pictures oi Redwood homes with suitable descriptive information. The price is extremely moderate, in keeping with the times, and many retail dealers will undoubtedly avail themselves of this opportunity of obtaining one oi the most artistic calendais ever produced for distribution to their customers. This year's calendar was oversold with orders coming in
from various parts of the country long after the last ialendar was gone, but dealers can now obtain full particulars of the new Redwood Calendar by signing their names to the coupon in Lawton & McClure's advertisement on another page of this issue, or by writing to them at 216 Pine Street, San Francisco.
Judges Named lor Fir Plywood Design Competition
Appointment of three architects of established reputation to act as judges in its $1500 architectural contest has California Lumber Company, I-td. . Construction Supply_Co. .. .....Los Angeles been announced by Douglas Fir Plywood Manufacturers. Arthur L. Loveless and David J. Myers of Seattle will Economy Lumber Yards . Los Anleles collaborate with Charles H. Alden, professional adviser, Eag]e \9ck .Lumber Co. . . . Eagle F.ock in selecting the winning entries. Each of these judges is E.' . . . .LoG Beach {. $ckling^ an A.LA. mernber rvith years of professional experience, Frank. Graves Sash, Door & Mill Co. .......Los"Angeles and all are helcl to be especially well fitted to consider the FrancisLumberCo... ....LongB"each Firestone Lumber Co. . . Los Lngeles entries for their utilization of Fir plywood's special qualities and for their merits of design. C. H. Griffen Lumber Co. . . . ..Ar"tesia Entries in the $5000 cash-purchase plan for- builders, Giles Lumber Co. Co. .Inglewood . . .Inglewoo6 carpjnters, woodworkers, etc., are being judgqd by DougGolden State Lumber Co. Co. .....Santa"Monica .....Santa"Monica FilPlywood.Manufacturers' technical staff, headed by Geib Lumber_Company ....Hunting-i;F;;k las Hansen Lumber Company . . Riverside G. L. Bartells, director of research. Hayward Lumber & Investrnent Co. Hei'zog- L_umber & Door Co. . . Howaid-Bartz Lumber Co. .. Hudson Lumber Co. .. t_y.r.,irooJ untilAugust 15. Rules and details of the tw_o competitions Independent Lumber Co. of Harvthorne, Ltd...Haiafthorne T3y^qq secured-from D_ougl-as Fir Plywood Manufacturers, Inglewood Lumber Company_:................Inglewood 655 Skinner Building, Seattle, Washington. Lomita Lumber and Supply Co. . . ..ll-omita Los Angeles Sisson Lumber Co... ....Los Angeles ]-ong-Dall Lumber Co. ..:..... . Laguna B-each Sprague Lumber Co. (Z yards) . Los An}eles {-_aguna Beach Lumber Co. . . Morrow Lumber Co., Inc. .l..Brawley SievJr Lumber & Mili C;. .. ..Wi-imar G. W. Maddox Lumber Co. . . . . Los Angele"s Tri-City Lumber Co. . . Hermosa Beach Mel coe Lumber co. .. .....comlton Temple Lumber co... ..t"-ptu North-l-ong Beach-Lumber Company . . North L.rg B;.;h Vin+-Milliken Lumber Company . . . Baldwin Pirk Osgood Lumber Co. ........ ......sett Woohhead I_umber Company ..Los Angeles I..C. Olive Lumber Co. Whitson Lumber Co. .. ....Santa"Ana .Olive Powell L_umb-er Co., Ltd. . . . . . Fontana N. Whitacre & Son ros angerit Peoples.Lumber Company ...Ventura Anawalt Lumber Co. .. ...West Los Anleles
PomonaVallevLumberCo..'PomonaCaneBui1dingSupplyCo... Rulison t,umb_er Co., Inc. .Los Angeles City Lumber-Co. Sun Lumber co. . .n."..ty ftills Dili Lumber Co. . ... El-Monte Reliable Lumber Co. .. I.-l'9fpptngton . J. K.-Sine T-unrber Co. .. ..Montebello pasadena Lumber Co. .. Southgate Lumber Co. .. ...Souitl"ieWeber Lumber Co. ..
...Los An[eles
....Rediinds
.....Rosemead ....pasadena
....Long B;tch
THE CALIFORNIA LUMBER MERCHANT
T-r-ooe PLqN fto. e+og
Planr for this attractive home can be furnished by the
Lurnbermen's Service Association Fay Buil&ng, Los Angelea
THE CALIFORNIA LUMBER MERCHANT
May l,1932
Ambrose Lumber Co. Celebrates l0th Anniversary
Attractiz,e olfice building of the Ambrose Lumbcr Co.
The Ambrose Lumber Co., Santa Barbara, California, celebrated its tenth anniversary at its plant on Saturday afternoon, April 23. Open house was observed throughout the entire plant from 7:30 a.m. until 4:30 p.m. During the afternoon, The Celotex Company showed moving pictures of. their mill and 'manufacturing operations. The local merchants, oil companies, lumber wholesalers and other building material dealers cooperated generously with the company in contributing valuable prizes that rvere awarded to those holding the winning coupons. The company distributed circulars announcing the celebration to 6000 Santa Barbara homes. A large attendance was present and during the afternoon demonstrations of the products turned out by the company were made. The prizes were given away free, the only stipulation being that it was necessary to register at the company's office before 2 p.m., April 23, and be present during the afternoon. Following is a list of the prizes: Ambrose Lumber Co., Celotex poultry house, Celotex children's play house, Celotex roadside stand, total value $135; Associated Oil Co., 5 one gallon cans oil; Banks Typewriter Exchange, $3 merchandise order; Barbara Coffee Shop, four $1 dinners; California Tire Co., one S-gallon can Shell oil; California Pharmacy, $5 merchandise order; Centr-al Pharmacy, $5 merchandise order; City Feed
and Fuel Store, l0).pound sack of feed; City Ice Service, two 50o-pound ice coupon books; C & W Feed Store, merchandise order; Coleman and Neal, one rug liner, Z quarts paint; Community Tile Co., four tile hot plates; Eisenberg's, merchandise order; Federal Drug Co., merchandise order; Freeze & Freeze, one wash and polisht one complete lubrication job; Haley Dye Works, cleaning and pressing; Hofiman Co., Los Angeles, 650 feet of "IIofico,' board; Jordano Bros., 1 case assorted canned fruit; Lamb Auto Electric Co., battery recharges; Manning's Coffee Shop, coffee; Master Super Service, two brake adjusting jobs; Chas. R. McCormick Lumber Co., Los Angeles, $10 cash; Pippin's Grocery, $1 groceries ; Pittsburg Plate Glass Co., paint and brushes ; Rio Grande Oil Co., $5 cup grease; Runkle Bootery, ladies' hose; Santa Barbara Glass Co.. $3.50 merchandise order; Trenwith's $3 merchandise order; Triangle Service Station, one compl.ete grease job; Trojan Casework Co., Los Angeles, two ironing boards, two pair sink rn'ings; Union Feed & Fuel Co., 100 pounds scratch feed; Union Oil Co., cleaning solvent, fly spray, furniture polish; Western Auto Supply Co., $5 merchandise order; Fred Whaley Tire Co., one complete lubrication job, one brake adjusting job. The officers of the Ambrose l,umber Co. are: R. T. Ambrose, president; I!{yrtle L. Ambrose, vice president; O. A. Ambrose. secretary. and N. W. Ambrose, treasurer. -
May l, 1932
THE CALIFORNIA LUMBER MERCHANT
INVESTMENT Announces New
Saue, Safe and Sure Buy a f 1,000.00 bond issued by a company with Assets
Products
over f588,ooo,oo0.
You may pay (if age 23) only $48.91 annually for 2O yeats,
2ox$48.91:fl979.00 George E. Holmes
George E. Holmes, in charge of sales for the Insulite Co,mpany, covering the Southrvestern States, l'ith headquarters'in Los Angeles, annotlnces trvo nelv Insulite products, thc liire-Proofed Boarcl and the Termite lloard. The thought underlying the introduction of the hreproofed board, XIr. Flohnes states, rvas to confine the adi'antages of the proper insulation, light l'eight and fire
resistince u'ithout sacrificing the identitl' of either. A small house constructed entirely of the ner,v lire-prooied board rvas made the subject of a test at the conlpauy's plant at Interuational Falls, Nlinn., thc test l;eing co,nclttcted in accordance u'ith experimental regulations. George Ellis, chief tcchnologist of the company, reported that at the expiration of trvent)' nrinutes the lire-proofed board was still efficierrtly combating the lire and hacl not broken, nor had the fire sttcceeded in going throttgh it. N{r. }Ioltlres says that this nerv product rvill perform 100 per cent in keeping rvith its specification Tlre firc-lrroofetl boarcl is availabie i1 /" inch a:rul 5il6 irrclr thickncss in boartls -l ieet rvidc ancl 6 to 12 feet long' XIr. Holmes states that the fire-proofed board lends itself to decoratir-e treattnent with ease, an)' lacquer, oil, euanel or plastic linish nral' be quickly achievecl rvith the simple preliminarv c,peration of sizing tvith any depenclable glue rvater or oil base. Sevcral )'cars ago S. \\'. .l3achus, r'ice presidcnt of the colnpan)', sarv the clTects of termite clartrage during a European tour. On his retttru hc asked tl're lirm's technological department n'hat might be clone to cotnbat this pcst ancl a study of tertnites began in i928. In Nfar', 1929, a board rvas turned over to the export department for experiment. It rvas decicled tc' builcl a structure in Singapore, Straits Settlements. rvhicli area hacl beeu clisastrottsly I'isited by thesc insects. The lzrlroratorl' rccorcl read as follorvs : "For elcr-cn nronths Insulite termite l;oard rvas exposecl to n'hatever clamage rnight be inflicted on it bi- tertnites. In April, 1930. the strncture rvas tlisrnantlecl and each boarcl 'rvas carefulll- checked for darnage or intrttsion. To ottr ttnbounded clelight there rvasn'[ e't'en a tnalk on it to clemonstrate the visitation of the insect." This nerv procluct is rrrannfacturccl in boarcls f inch thick an<l 'l feet'nicle by 6 feet and 12 feet long.
Purchases Yard at Montebello L. C. Hubner has purchase<l the J. K. Sine Lunrber Co. at Montebello. Calif., taking over the plant on April 1'ard '25. Mr. Hrrbner has been associated rvith the retail lumber business fol rnany years and \lras connected rvith the Baldu'in Ltrmber & Hardu'are Co., of Billings, Nfontana, for the past eighteen vears. The Balclrvin l-urlber & Hardrvare Co. have a string of retail 1'ards in Montatra rvith headquarters at 13illings.
At the end of 20 yeats you will Receive in Cash, $1,662.17.
If death occurs any time after contract is signed bond will mature and be paid in Cash to your heirs. Bonds issued in anv amount desired.
A. L. POBTBB LIFE INSURANCE COUNSELOR 1126 West 45th Street Lor Angeles Phone: VErmont 3102
SYNTRON ilOTORLESS ETECTRIC HAr|}TERS "Only the Piston movest' /z to 2-inchDrilling Capacity Weights 10 to 20 lbs. Priced at f 100 and up.
Electrlc Drllls' All Sizes Portable Grtnderc and Bench TYPec
.
Goncrete Surfacers Shalts and Equlpncnt Flexlble Strand
Efecdc Hand Sawc Sanders . Pollehero . Bullers
If a job can be done with an electric tool-we have it.
If,. N. THACKABERRY fO8 East 3rd St.
MUtual 75OE
TOOLS RENTED
Los Angeles
. '*;'l THE CALIFORNIA LUMBER MERCHANT
CLASSIFIED
'Mrv r, *irll l;
ADVERTISING
Rate---$2.50 Per Column Inch. POSITION WANTED BY EXPERIENCED
SALESMAN Experienced salesman, desires connection, past three years covered Southern California district for an Eastern manufacturer. Familiar with California architects, lumber dealers and contractors. Married, can furnish neferences. Address California Lumber Merchant, Box C-428. FOR SALE
Well located City yard with long attractive lease. No Blue Sky, No JunkAbout $10,000 involved. Address Box C-44O, California Lurnber Merchant.
Urges Continucd Tax Exemption of
Corporate Surpluses Accumu lated Prior to March 1913 Washington, April 25.-The policy of exempting from income taxation surpluses built up by corporations prior to March 1, 1913, should not be al;andoned, William S. Bennet, Chicago, told the Senate Committee on Finance at the April 12 hearings on the new revenue bill. Judge Bennet spoke as representing the National Lumber Manufacturers Association and regional associations of manufacturers, including the West Coast Lumbermen's Association, the Southern Pine Association, the Western Pine Association arrd thc Northem Hemlock and Hardwood Manufactnrers Association. He also spoke for other natural resource industries. His testinlony rvill be supplemented by a brief to be {iled rvith the Committee by Wilson Compton, secretary and manager of the National Lumber Manufacturers Association. Elimination of the March 1913 exernption, Judge l3ennet testified, will accomplish 'rvhat in the past has been held by the Congress to be the equivalent of confiscation of capital. This vier,v was taken by Congress in the revenue legislation of 1916, l92l and 1928, and he reminded several Senators on the Comrnittee that they themselves had supported such an interpretation during consideration of prbvious legislation. The repeated attitude shorvn by Congress on this point, he said. has established it in pr:inciple and-on a basis co,mparable to u'hat tvould be considerecl in lar.v a statns ol "starc rlecisis" l'hereunder the orevious decision should stand. Moreover, the fiscal staius partiqularly of corporations in the natural resource industries has. through l-ears of conference and argument before fecleral income tax authorities, been generally establishecl for tax purposes as of l\{arch 1, 1913. Abandonment of the policy at this time l'oulcl result in confusion, he said, and necessitate a rle\\' and difficult general revaluation of corporation properties. Judge Bennet stated that he had beer.r in conference preceding the hezrring rvith representatives of the mining indttstries anrl that his vier,vs rvere offcrc<l n.t alon. as thc view's t,f thc timlrcr indrrstrics llrrt of tlrr. uatural r(,s()r1rcc . industries generally.
POSITION WANTED BY EXPERIENCED MAN
Experienced planing rtill manager rvants position. Fourf.ey ye-ars' experience, Expert estimatoi and detailef.
rhrrty-tour years old, marrietl. Best of references. Arl .
dress Box C-435, California Lumber l\ferchant.
SALES EXECUTIVE Wants Position. Thoroughly familiar in various channels for all Western woods.- 1i years' experience in California trade ancl understancls Eastern and Foreign demands. Address Box C-438, California Lumber Meichant.
WANTED SALESMAN Flouse to hr-ruse canvasser for lumber ancl'buildine supplies on ,corrrrnission. $1.0O per. clay car allowancel Address California Lumber Meichant,-Box C-439.
Senate Finance Committee Voter Down Lumbcr Duty The proposed tariffs on Irrmber, shingles, wood pulp and logs were defeated in the executive session of the Senate Finance Committee held in Washington April 25. The committee voted to keep the House levies on coal and oil, and to add copper to the tariff list. Representatives of the lumber manufacturers' will make another attempt to have the tariff put into the new revenue bill. Among the lumbermen rvho attendecl the hearing on the proposal to include in the revenue bill before Congress an import tax of $5 a thousand feet on Canadian and Russian lumber were the following: F. H. Ransom, Eastern & Western Lumber Co., Portland, Ore.: H. B. Van Duzer. Inman-Poulsen Lumber Co., _Portland, Ore.; W. G. Ruegnitz, president of th_e l.oyal Legion of Loggers and Luribermen, Portland, Ore.; Stewait Polson, Polson Losgine Co., Aberdeen, Wash.; Homer W. Bunker, Coos Bav-Ilum-ber Co., San Francisco, Calif.; Col. W. B. Greelev. secretary-mandger West Coast Lumbermen's Association. Seatt_le; I\t. C. \\roodard, Silver Falls Timber Co., portland, Ore.; E. W. Demarest, Pacific National Lumber Co.. Ta. coma.. W?rh.; I\I. B. Nelson, Long-Bell Lumber Co., Kansas Citr'. tr[o.
WILLAMETTE VALLEY LUMBER CO. INSTALL ADDITIONAL KILNS The Willarnette Valley Lumber Compan.r,, Dallas. Ore-
g'on, are now remodeling and extendirrg four of their old t1'pe natural draft kilns into l\[oore's Rei-ersible Cross Circ-t'lation systern..,.When the kiln rernodeling is completed, this companl' u'ill have one of the most rn6dern balteries 9f clry kilns in the Willamette Valley and r,vill have a daily drying capacity over 100,000 board feet. The four kilns aie being equipped with Variablc Speed Circulation, an exclu-
sive featurc of. Moorc_ I)ry.Kilu C'ourp;rny, who srroplied the equipment for modernizing these kilns.
,,SOLID COMFORTI" Tltat's Wltat Sells Kum-ft Cltairs
The gracefully shaped
back is high enough to rest the head.
An extra wide back, set at the right angle for conplete relaxation.
Wide restful armr
wide enough to hold
a generous tray of lunch.
A handy rack for books and magazines under-
A new form fitting
neath the seat.
seat, wide and sloping just enough for perfect comfort.
Come in either straight
The rear legs are rounded to prevent maning the porch or lam.
Iegs or rekere. A neat, sturdy chair of Iight, durable Douglas fir,
Lumbermsn3-Lsng-Bell Kum-fit Chairs have many convincing selling points but the biggest one of all is to get a customer to sit in a Kum-fit Chair. They come knocked
down, in packages, ready for complete and easy assembly by anyone. U.Nite-It shelv-
ing and cabinets. lawn chairs, setteest tables, juvenile chairs, ottoman, flower boxes.
Ipne-neg Ijumlter $ales Corporation R. A. LONG BLDG. Lumbermen since 1875 KANSAS ClTy, MO.
Bird houses, wall shelves.
sand box, chain fence and trellis material, h o g houses and hog feeders.
SU rr rr \H
lJ
t-.
EN
VICE
SA]ITA FE LUMBER ClI. Incorporated Feb. 14, 1908
A. J. ttGuEtt Russellts Outfit Exclusive Reprerentativcr
PINE DEPARTMENT
Creo.Dipt Company, Inc.
F. S. PALMER, Mgr. Califorrria Pondero,ra Pine California Sugar Pine
in Northern California for
North Tonawanda, N. Y.
Gencral Office
SAN FRANCISCO St. Clair Bldg. 16 California St.