The California Lumber Merchant - May 1961

Single Copies, 25 cents; Per Year, $3; Two Years, 15

LOS ANGELES 14, CALIF. o Vol.39, No.2l o MAY 1, 1961

Advertising latls on Applicatlor

The Friend-Making Salesman An Editorial

Ponce de Leon roamed the world seeking the Fountain of Youth, and he had it with him all the time and didn't know it. For the Fountain of Youth is the good will of your fellows.

The friendship, the trust, the good will, the benevolent interest of those you know is the Fountain of Youth, the Aladdin's lamp of true success, the one and only gateway on the road to happiness.

Be an agreeable, smiling, friendly, pleasant salesman. Every firm wants that kind of salesman. Every child wants that kind of father. Every employee wants that kind of boss. Every business wants that kind of head.

fn fact everyone wants to find likeable, lovable, kindly, agreeable, interested people wherever they go and whatever they do. We want all our contacts to be that way, and we

remember that sort of a man when the otherwise valuable but less pleasant and friendly person is forgotten.

Leg work, of course, is the first fundamental of good selling, because if you don't offer your service to enough prospects, your gifts otherwise are lost. But if your legs carry a glum mug to call on prospects, they would serve the cause better by staying home. But if those legs carry good cheer and animation wherever they go, the sale is half made in advance.

George M. Cohan's song, "Always Leave Them Laughing When You Say Goodby" is fine selling philosophy. If your prospect feels better and happier because you called, even though no sale has been closed, fine work has been done. He will be glad to see you back when you come again.

One step won't get you very far, You've got to keep on walking;

One word won't tell folks what your are, You've got to keep on talking;

One inch won't make you very tall, You've got to keep on growing;

One little ad won't do it all, You've got to keep on sowing.

Many years ago *n"rLrrir"rrrxWrigt"y had startled the world with his tremendous advertising of chewing gum, he was asked what he knew about advertising. He replied that he did not know whether it was a science, a business, or what. Alt he knew was that when he advertised, he sold gum; when he stopped advertising, he stopped selling gum.

It was a pessimist ,"nJ""; a"lt"r"a that anybody could write an advertisement, but it took a smart man to wash a window.

One of the most famous and successful of all American advertising men used to say: "Make your copy sing."

one of the most ,"riorr* or lil American newspaper editors used to say that all a man needed to become an advertising expert was a brain and a set of Shakespeare.

Chinese proverb r 8", J"u i" ."'".n, laugh twice as much, and you'll live longer.

"Laugh and be well," said a thinking man; and who knows that laughter has not done more to heal human infirmities than all the miracle drugs.

"strange when you ";" ;" ,iirrr. or it, that of atl the countless folk who have lived before our time on this planet, not one is known in history or in legend of having died of laughter."-Max Beerbohm.

"There is nothing *or,il ,h" *":, of winning but laughter and the love of friends."-Hilaire Belloc.

BY JACK DIONNE

Was it of laughter that Cervantes spoke, when he said: "Can we ever have too much of a good thing?"

And speaking of "a,rJr,irl'g, 1nr, ,, what the master merchandiser of them all, John Wanamaker, had to say on this subject: "Advertising does not jerk; it pulls. It begins very gently at first, but the pull is steady. It increases day by day and year by year until it exerts an irresistible Power"'

A noted advertising man once described advertising to a group of college students as: "It's [usinss5-4 pretty big business that sells goods. It's the alchemy, the elixir, the working of words, pictures, sounds, colors, time and space; the bridge between products or services and people who buy or use them. The span is supported by thought and spawned by money," * * *

Everyone who writes an advertisement has, at his command, the same words as anyone else. Out of the vast choice of those that make up the English language, the secret is to select those that will do the work. "If you will make words work, if you will make them ricochet and bobble and twirl through the dusty places in people's minds, where new words seldom enter, then your advertising copy will sparkle." Thus spoke Alec Phare, addressing an advertising convention years ago.

And humor, close ki" ; r"Lgrrir, pays off big dividends in advertising, and no less an authority on humor than George Ade used to say that there's no place where humor counts for more than in advertising. Land your shot under a man's funny-bone, he used to say, and you've done the deadly work and can interest him in what you have to offer'

Don't fret over your troubles. As the wise William Hazlitt once said, "If our hours were all serene, we might probably take almost as little note of them, as the dial does of those that are clouded."

Sign on a drug-stor. 'J"u.*, 't""t-"*" spoken here."

TIIRIYES ON ABUSE No other paneling creates such soft warmth and at the same time defies the mightiest of mights - - - mountain storms or wet sea breezes. Inside or out in any climate or terrain Lam-Loc Pecky Cedar is at home. Tongue and gtoove, straight sawn, board and bat, board on board these are some ofthe ways Lam-Loc Pecky Cedar is adding new dimensions to western building. r It's adding a new dimension for dealers, too. One inventory takes care of either interior or exterior applications. You have a lumber product with specialty item profit going both ways. IIow can you beat it? We have a new three dimension brochure and merchandising plan that we'll gladly reveal if you tell us of your interest-

Ed Fountain Lumber Co.,62L8 S. HooperAve', Los Angeles, Calif.

Idea Provoker This handsomely illustroted, brochure shows seuerol tttoys Lom-Loc Pecky Ced'ar enhances both er.teriors and. interiors- It giues your custorners full information, including how to ord,er. A supply is available to hond' out or for moiling purposes with your imprint. Let us hnoto how many you wont.

SCRLA's 44Ih Annual Convention Attracts Huge Crowd to L. A.'s Ambassador Hotel

Orrie Homilton Refires in Blqze ol Glory-Stonley G. "Sandy" McDonald lntroduceslerry

l[lullin os New President

lUfgRE THAN 12W retail lumbermer-r, their wives, IVf building materials distributors and wholesalers attended the 44th annual convention and trade show at the beautiful'Ambassador Hotel in Los Angeles April llth, l2th and l3th. It rvas one of the finest, and best-attended meetings, this progressive association has held during the past decade. The optimistic sound of the 60's was freard on every side from the manufacturer, distributor and retailer alike who attended this three-day educational conclave.

The success of the convention was due, in most part, to the untiring effort of retiring executive vice president of the association, Orrie Hamilton, who is a pait master in managing large affairs such as this-and above all keepilg ttr" show on the road-moving on schedule. He and his competent staff must be commended for their effort in performing_"a good job, well done." He set the stage for president Sandy McDonald and the board of directors to conduct the show of shows which attracted dealers and lumber executives from the Pacific Northwest to the Me_xic-an b_order, and from points east as far as Chicago and New York.

Fast Moving Convention

The convention was officially launched at the board of directors' breakfast on Tuesday morning at 8:00 AM, which heralded the opening of the registration and reservation desks in the huge hotel lobby at 8:30 A.M. From that point on it was fast moving action until early Friday morning when members, their wives, friends and sweeihearts closed the 1961 successful affair by attending the annual dinner dance in the world famous Cocoanut Grove, dancing to the "sweet music" of Freddy Martin and his o^r_chestra, and being entertained by head-liner Miss Georgia Gibbs.

H. Park Arnold, prominent retired retail lumber dealer f rom Glendale, California, conducted the first business session of the convention by taking a long look at the "Business Outlook for 1961." The man who painted an optimis- tic, but straight-from-the-shoulder, picture of the -future was.Conrad C. Jamison, vice president of the Security First National Bank of Los Angeles. Mr. Jamison was substitut-

ing for Joseph R. Jones who was reported ill and unable to attend. He is no stranger to lumbermen. He has been counseling lumbermen and builders of the southland for many years and has grown with this area in every phase of its transition from small communities to the present complex of people, freeways and industry. He really knew his subject because that is his business, "The Outlook For Money Supply," which he predicts will improve from this point on through the balance of the year. Other prominent speakers at the opening session included Robert W. Anderson, investment counselor, who discussed business and industrial activity and Charles A. Wellman, president of the Glendale Federal Savings and Loan Association, who gave a financier's views regarding construction expenditures and their credit reouirements. It was a most informative and successful kick-off session.

Ralph N. Baker, prominent Santa Ana retail lumber executive and past president of SCRLA, pinch-hitting for Ifomer Burnaby who was reported out of action with the flu, presided as chairman of the first luncheon meeting which attracted a good attendance. The invocation was made by Walter Taylor, retail dealer from Anaheim. Stanley "Sandy" McDonald, outgoing president of the association, gave a complete report on association affairs, and the speaker of the day was Roy Wenzlick, prominent economist and real estate analyst from St. Louis, who gave a complete resume, with charts, on rvhat is ahead for hous-

lncoming SCRLA presidenr Terry Mullin is congrululoted by Orrie Homilton, a$ociofion secrelory.

phofogroph speokers' ond officers' toble qt one of fhe luncheon seslions of SCRLA's Ambossqdor convenlion.

ing. I{is remarks were delivered straight from the shoulder arrd were well received by those in attendance.

Before closing the luncheon meeting President McDonald announced the board of directors had elected Terry Mullin,

president 'farzana Lumber Company, to head SCRI,A for 196l-62. He will be assisted in association activitv bv Paul R. Hollenbeck, executive vice president. The 'foliowing (Continued, on Page 22)

,'lfffiffi'#Sry

Top row, from left: looking every bit o president, "Sandy" McDonold qddresses the SCRIA meel. Next, the Celolex exhibit monned by Dollos Gibb. Next: peisoncble Ann Murroy, lois Angeles Hoo-Ho-Etle girl number one. Next: D. P, Comstock tells why use of Wesfern Pine products will enoble you to hong up the "sold oul" sign. Losf: Bill Honen geniolly presiding ol one of the sessions.

Seond row, from left: Bert Koiler invites oll to the disploy of Berkot Mfg, Co. Nexf: Guy Borneii of Rossmon Mill & lumber of Long Beoch registers opprovol of Fountqin Lumbe/s "Lom-Loc Pecky Cedor" exhibit. Next: Douglos Fir & Plywood Associotion plugs new ideos qnd soles oids. [osf: Joe Petrosch of IBMC ond Koren Swingle, firm's recepfionist.

Third row, from left: some serious discussion going on ot U.S. Plywood's booih. Nextr George Bishoro of Aberdeen Plywood. Next: Loroina ond Sterling Wolfe, Morquort-Wolfe of Hollywood. Lost: A guest exomines some llteroture ond picks uP some ideos ot West Coost lumbermen's.

Bottom row: where could you find o nicer-looking foursome? Mr. ond Mrs. Horoce Wolfe ond Mr. ond lv{rs. Rolph Norum. Nexl: heovy, heovy (soles) hongs over ihese gentlemen's heods in the form of "New lnsulite Ceilings." Next: registering in ore Bob Sutton, G-P's Bob Heberle, ond Jeonelte ond Sue of lhe SCRIA office. lost. but certoinly not leorl, l. S. Brown of Glendole,

Rossman Mill and Lumber Premieres New Wood Surfacing Process at Open House

A NEW SCIENTIFIC process producing a totally new -( \ kind of surface for lumber was introduced by Rossman Mill & Lumber Company at an open house held on Saturday, April 8 at the Long Beach yard of the large concern. Over 250 architects, contractors, builders and members of allied interests attended the demonstration, and enjoyed

the sumptuous buffet luncheon and hospitality which were a part of the day.

Frode B. Kilstofe, president, said that the firm, with the purchase and installation of the newly developed m_icroiealing process machines and equipment, is now able to - (Continued on Page 8)

Top row, from left: hosts ot the Rossmqn open house to introduce the new Super Sotin Surfoce were A. L. Botchelder, secrelory-lreosurer ond generol monoger; Froda B. Kilstofe, Rossmon president; ond Guy Bornett, soles monoger. Middle: o group of guesls observe fhe ossembly-line produclion of fhe new wood surfocing process. Right: greeting the guests os fhey drove up to the Rossmon porking lot were firm employees Chuck Gorrison, counler soles; Jim Mofhews, ossislonl monoger; ond Roy Reis, oufside soles.

Second row from iop, from left; generol view of the worehouse which hod been converted into both demonstrolion oraq ond dining holl for the more lhon 250 guests. Middler Broce Gurnee, representing SSS for its developer, Generol Plywood Corporotion, ond Don Swortzendruber of Rossmqn. Right: the "wotering hole" proved to be o populor plcce.

Second row from bo1om, from lefl: Rossmon monoger Froncis O'sullivon ond Guy Bdrnett. Middle: four hoppy people moke o hoppy quortet-Don Swortzen' druber, Jeon Thieme of Rossmon's Wilmington ofiice, George Fredrickson of Weyerhoeuser, ond Tony Fieger of Rossmqn's long Beoch office' Right: Chefs Fronk leny ond Clyde DuPloin might well be proud of the lovish bufiet which they helped prePore for lhe occosion.

Botiom row, from left: the ottrdctive ond well-kept building of Rotsmon is o good odvertisement for the quolity of its products ond services. Middle: o view of fhe tremendous yord mointoined ot Long Beoch. Right: solesmen's stotion wogons ore oll pointed o creqmy white with Rossmqn identificqtion in blue leltering.

Shurr, on'they oll hod o foine lime of lhe door prizm boftle of lrish whiskey ond Mr. ond Alrs. Mih Mikkelson. Righri

Son Jooquin Hoo-Hoo Club's St. Potrick s Jig. Top row, from left, rhe toble of the Modero lumber Compony who won

('twcs divided into equol ports, ond eoch guest iook his home in o lhe people from West Fresno Lumber Compony. Bottom row. from left:

Nito Holl ond Bernie Borber, for hoving run the putting graan confest. Middle: weoring ond possing lhe green (sorry, fourth gu€rt unidentified). Rightr Nito Holl ond Bernie with Mrs. Melbo Nichols ond Bob Wright, the winners of the pufting contest.

Son Jooquin Hoo-Hoo Club Does lrish Jig

'Twas the "wearing o'the Green" for San Joaquin HooHoo Club 31 on l\{arch 4, a couple of weeks premature, true, but nevertheless a bang-up evening for some forty couples attending the club's Annual St. Patrick's Day Warm-up Jig. The Hibernian motif was carried throughout the party, commencing r".'ith Irish Whiskey and Guiness Stout and

Rossmqn Open House

(Continued. from Page 7 ) offer the new lumber throughout the firm's trade area.

Known as Super Satin Surface, the process applies heat and pressure by microsealing machine to give a high gloss, satin-smooth surface to lumber in 30 seconds. The process melts and flows the lignin in the rvood-a natural plastic contained in the lumber itself-and mats down surface fibers to produce an exceptionally smooth, shiny surface. It is a basic proce55-nef a new type applied finishine material or plastic overlay. It effects a chemical-physical change within and on the wood's surface.

Tremendous savings in finishing wood and lumber are made possible by the process. Ordinary tedious and expensive hand finishing is virtually eliminated, with finishing costs cut by 85/o or more. With the new SSS surface, sanding, filling, staining are eliminated.

Developed in the research laboratories of General Plywood Corporation, Louisville, Kentucky, the patented system is said to have created a sensation in the lumber industry. Super Satin Surfaced lumber r.r'ill be produced in the Long Beach area by the Rossman firm, under terms of its contract. Because of the tremendous economies it makes possible in finishing costs, the new lumber is expected to be a boon to archit&ts, builders and the "do-it-yourselfers" who install bookcases. cabinets, paneling and other wood-

poper cup). Middla: Mr. ond Mrs. Wolly Kennedy Louir Frome receives o bottle of Guiness Stout from hols were Elmer Rou, Bernie Borber qnd Jim Duort

progressing through Emerald Isle Salad, Prime Ribs St. Patrick, Asparagus Clancy, Potatoes O'Brien and Dessert

-Kelly's Surprise.

A special vote of thanks to Bob Wright, Elmer Rau, Jim Duart, Louis Frame, club secretary-treasurer, Bernie Barber, Jr., and the many other hard working directors, for a fine evening for all.

work in their homes. Used on exteriors, the new surface requires only one-third the amount of paint and time required by ordinary lumber.

Hosts at the most worthwhile and enjoyable day were Rossman executives Frode Kilstofe, president; A. L. Batchelder, secretary-treasurer and general manager; and Guy Barnett, sales manager. Many other employees were oll hand to assist in the demonstrations and explanations of the new wood processing system, and to extend hospitality. No urging was needed, however, to guide the guests to the 3O-foot-long buffet which offered a lavish spread of cold salads, fresh fruits and hot dishes.

Rossman One of Largest Firms

Rossman Mill& Lumber Company, one of the largest retail lumber concerns in Southern California, maintains three yards-in Long Beach, Wilmington and San Pedrowith an average payroll running over 200 employees. It owns over 50 pieces of mobile equipment ; we were particularly impressed with its fleet of salesmen's station wagons-over ZO-painted a light cream with the Rossman identification in blue lettering.

The accompanying photos not only illustrate the nature of the demonstrations of the day but also serve to point up the attractive and immaculate appearance of the Rossman facilities and yards-which no doubt accounts in goocl measure for the success of the firm.

NOW FROM tONG.BE[['S N EW PLANT

ol Longview, Wosh. ultro-modern equipmenl ond speciol focilities lurn out economicql Flokewood@, Flokewoll@ ond Ven-O'Wood@ . giving you

Widest Veiriery of FB

TO FIT YOUR SPECIFICATIONS . . . YOUR REQUIREMENTS

[ong-Bell's New Flokeboord (uts l,leed for Costly iloteriols

Strons and durable, low-cost Flakeboard can slash production costs while maintaining full, structural quality and appearance. Makes ideal furniture core, lndustrial parts, wardrobe doors, etc.

Can be cut, sawed, drilled and shaPed to hairline tolerances, Manufactured in dimensionally stable panels up to 1" thick, Flakeboard's luperbly-smooth surface is particu- laily suitable for overlaying with wood veneers or plastic laminates.

[ong-Bell Flokewood cnd Flokewoll ore Dromotic (inexpensive, too)

Lons-Bell's qualitv Flakewood and low-iost Flaliewall offer architects, builders. interior decorators and owners themselves an unusual-and most easily installed-paneling that accents almost any decor.

Pine, Maple, Cedar or PhiliPPine Mahoeany Flakewood and Fir Flakewall paieli may be stained, lacquered or varnished. Easily worked and installed, Long-Bell Flakewood also comes in planks and tiles.

[ong-Bell Ven-0-Wood Gives You Hondsome Surfoces...ot low Cost.

Long-Bell Ven-O-Wood gives you the luxury of Philippine Mahogany,Birch, Rift Grain Fir, Rustic Knotty Pine and Rustic Knotty Cedar . . . at exceedingly low cost. Highly dent resistant, Ven-O-Wood panels, tiles and planks require no sanding. May be stained, lacquered or varnished to a rich surface.

THE FAST SELLING_HIGHER PROFIT FIBERGLASS PANELS FILOPLATED"

Fnot

BACKED BY A WRITTEN 15 YEAR GUARANTEE

Another first from FILoN and an exclusive profit-making first for you ! Your quality-minded customers will look for, ask for and insist on new FILoPLATED FILoN, the first and only fiberglass panels backed by a Ll-year Guarantee on surface appearance, color stability and light transmitting properties-plus the added protection of a Structural Lifetime Guarantee. This unrivaled Guarantee is made possible by rroN's exclusive new FILoILATINc process which protects the panel surface and preserves color beiuty as never

FILON'S CLASS "A" DEALER PROGRAM

National advertising support in leading shelter magazines, architect, builder, contractor and farm publications.

Regional and local newspaper advertising with Class "A" dealer listings in every ad.

Displays, banners, brochures, how-to-build plans.

Complete Home lmprovement Center Program.

ALL FREE TO CLASS "A" DEALERS FOR ADDITIONAL INFORMATION

fill out coupon, check items of interest shown in boxes below and mail today. Or, contact your nearest distributor of rttoN for further information.

before possible. Customers will recognize FILonLATED rtroN by the heavily advertised FrLoN Guarantee Label on everv panel. Be sure vou're ready to fill high-profit orde'rs for the finesf fiberglass panels available today.. FILonLATED FILoN.

F'I,ON PLAST'CS CORP.

t0SANGEI-ES NEWY0RK CHICAG0 PITTSBURGH DAIIAS SAN FRANCISC0 PHILADEIPHIA B0ST0lr ATLANTA lNDlANAPoLls . MINNEAPoLIS SEATTTE

n !9lQg!go Firon,s fr.nsluccnt Gorrulrtrd

eas N.Van Ness Ave., Hawthome 32,Catif. l'd like more information on items checked at right.

FnOt

FibcrSlr*r Prnel in Gontinuous Rolls ldeal for Balcony Railings, Fences, Enclosures, Sidelighting and Skylighting. New economy.

n cuss,a" DE lf,R H PROGRAIII

Description of benefits, supporting programs, enrolling information, for full particulars.

r-l

FrLoPt rED FtroN t-l

The full facts about amazing new FIL0PLATED F|L0N, the complete written guarantee, prices and technical information.

r-'l coMPrErE F[-or{ U

PRODUCT LII{E

Folder contains types, sizes, col. ors of all FILON fiberglass building and decorative products.

Bing Crosby's fobulous of fhe ultimote in modern, ?vli r$F."Aiid in this mognificenl home ADCO Fold. iole. Bing wonfed the best. He chose ADCO Fold-Awcv. Fold-Awcy. their homes os well. the finest beoutiful ,A,DCO Fold-Awoy doors belong in

All Doors Uncondifionally Guaronteed ... Member of Soufhern Colilornio Door lnstitufe

Los Angeles WIC's Receive Chorrer

The T oi Angeles Chapter is the 42nd chapter to be chartered by the National Association of Womin in Construction in the eight years the NAWIC has been in existence. The new group, starting with 53 charter members. received its charter at a luncheon meeting March 25 at the Hollywood Roosevelt Hotel, Four membErs from the OakI.and Chapter and ten members from tl-re sponsoring San Diego Chapter were in attendance.

The new officers and directors were installed bv the 2nd Vice President National, Dorothy Vanderhyde, -of paderewski, Mitchell, Dean & Associates, San- Diego, after which the charter presentation was made by thi pacific Regio_nal fire.ctor, Fern McCammon, of the- Independent Iron Works, Oakland.

To conclude the ceremonies, a candle was handed to the p_resident_and,board members by Mrs. Vanderhyde who lit the candle of the President, Edith Swintonf 5ss1s1a1y- treasurer of Daniel C. Hay, Inc., contract builders harhware, Beverly Hills. She in turn lit the candles of each of the following officers and directors: Vice Presrdent. D-or9th1 O'Connor, editor 9f the Engineering News Dept. of the Southwest Builder & Contraclor's Daily Construction Reports (Green_Sheet) ; Treasurer, Marjorie Dermedy, s€cretary .to Ernst M?rg, principal structural engineer of the Division of Architecture, School Section; {ecording Secretary, Florence Barbour, office manager of Wiltse & Company, advertisirrg and public relations counselors for building-material companies and the Structural Engineers Assn. of Southern California; Corresponding Secretary, Margaret Anderson, executive secretlry, Hry Ageniy (Stanley automatic doors), Beverly Hills;-Directbrs : Gweir Brooks, sales correspondent for Schlage Lock Co., manufacturers of builders hardware; Adelaide Comeau, accountant for Gilbert Comeau, mechanical engineer; Dorothy Higgins, executive secretary for C. L. Peck Contractoi;

Willa lauderdale, office manager of Wm. A. (Bill) Lauderdale,. .Inc., manufacturers representatives for plumbing specialties.

NAWIC was started in 1953 in Fort \Morth, Texas, and now spreads its 42 chapters through eleven states, including San Francisco, Oakland and San Diego in California. Pre-requisite.s of membership are ownership or holding of responsible positions in organizations allied with the construction industry.

Oficers qnd director of the newly formed Los Angeler Chopter of the Notional Associolion of Women in Construction" Left lo righf, fronf row: Mcrioric Dermcdy, treo3uror; l argoret Anderson, correrponding 3ecrotory; Edirh Swinton, presiden} Dorothy O'Connor, vice-presidcnl Florencc Borbour, recording 3ecrctory. lefi ro righr, bock row: Directors Willq Louderdole, Gwen Breoks, Dorothy Higgins, Adeloide Comeou.

SAGINAW CEDAR SHINGLES

Hove prolected Colifornio homes for 40 or more yeors, ond still do so.

SAGINAW CEDAR SHINGTES

Hove been sold oll lhese yeors

by We cqn lood

Red

Cedar lumber in Mixed Cors

wirh the Shingle ond Shoke items listed

SAGINAW SHINGTE COMPANY PR,ODUCES

'

Jock Dionne's Speech to Generql John J. Pershing

(At the end of World \A/ar I, General John J. Pershing, the conquering hero of that confict, made a triumphal tour of the country. In Houston, Texas, the Houston Rotary Club was his host at a noon luncheon. An overfow crowd was on hand to honor the great soldier.

It was decided by the Club that instead of a serious speech, the great soldier should be entertained with something different. Jack Dionne, a veteran Club member, rr'as asked to make a five or six minute speech on any non-serious subject he chose. It is remembered that General Pershing laughed throughout this little speech as men seldom laugh. When he returned to Washington he told the press that the most fun he had on the entire trip was when a Houston Rotarian tried to sell him some oil stock.)

General Pershing, Mr. Chairman, ladies and gentlemen:

I needed no word of warning, if it please you, sir, to advise me that this is a serious matter. I appreciate full well the fact that this is a solemn occasion. I know that the Rotary Club is a solemn organization. I admit that I am a solemn person.

I am given my choice today to speak for a few minutes either on my own line of business, or some other fellow's. With your permission, Mr. Chairman, I choose the alternative. I will speak about another fellow's line of business.

With all the honors that have been heaped upon our illustrious guest of the day, Mr. Chairman, it seems to me that there is one point that has been sadly overlooked. I trust I will be able to remedy that need. While General Pershing has been exposed to the thousand murderous efforts of the Hun, he has been spared one species of attack that most of us here in Texas have known-that of a Texas oil stock salesman. I assume that he has returned so short a time since to the Free and Unafraid State of Texas. that he has had no opportunity to purchase any of our now famous oil stock. I propose to provide him that opportunity. For my sales talk today, I am going to try to sell General Pershing some oil stock. You Rotarians can laugh, if you will, but I want to state that the commodity I am about to offer for sale is not a cent less valuable than most of the oil stocks that you folks have been giving up your good money for during the past two years; and the representations I propose to make concerning the value of this stock exaggerate but little the usual statements made concerning their stocks by the various Texas oil stock salesmen.

Now, General-I have here a certificate of stock in the Blue Sky Oil Company. The Blue Sky Oil Company, General, is developing a wonderful tract of oil land just outside the booming oil city of Nowhere, located Somewhere in Texas. The corporation, General, is capitalized at one billion dollars, of which there has been paid into our treasury in cash the sum of two dollars and thirty-five cents. The small remaining portion of our stock is being offered for sale, NOT,to the public in wholesale lots, as you may readily understand, but is being distributed in small quantities among the influential people of the stat+NOT for the purpose of making money, but simply to advertise the company.

The par value of this stock, General, is $100 per share, but ever since they struck oil just sixteen inches from our well to the west, and brought in a gusher within two feet of our well to the east, this stock has been advancing rapidly, until now it is being quoted freely-VERY freely-

at eleven hundred and seventy-five dollars per share.

Now, General, there may possibly be some doubt in your m,ind as to the actual existence of oil underneath the land of the Blue Sky Oil Company; but listen, General: On the honor of an oil stock salesman I can assure you that you can put your ear to the ground alongside the well of the Blue Sky Oil Company and you will hear a distant thunder that reminds you of the rumble of Niagara. General, just between us, that is the oil under the land of the Blue Sky Oil Company begging for the coming of the drill, and thundering for release from its imprisonment.

And QUALITY ! General, we struck a small strata of oil on our way down with the drill, and some of it came to the surface. The fumes from that oil were so potent and so powerful that a Ford automobile standing fifty feet from the well, with the engine dead and the brake set, went crazy and ran away. Over on the other side there was a big truck loaded down with pipe, stuc,k deep in the mud, and with its motor dead. But when that motor smelled that oil, it began to quiver, and rushed out of that mud and up ahill-with the gear in neutral-before the astonished driver could set the emergency ! And even after he had stopped and set the brake, that truck just stood there shaking the shimmy and barking like a fox.

General, even if there was not a drgp of oil beneath the land of the Blue Sky Oil Company-and I have shgwn you beyond a doubt that there IS-this share of stock would still make you independently wealthy, for that land is the garden spot of all this world; an earthly paradiqe. Why, General. nowhere else in all this world does the sun shine as brightly as it does on the land of the Blue Sky Oil Company; and nowhere else does the grass grow as green; and nowhere else are the fowers as fragrant; and nowhere else do the birds sing as sweetly; and nowhere else are the skies as blue: and nowhere else does the moon shine as clearly-and listen, General, this is no moonshine I'm giving you, either !

You know, General, that I have no desire to be impious, but honestly, sometimes when I look at that sun-kissed Garden of God that men call the land of the Blue Sky Oil Company, I think of the time that Satan took the Master to the top of a high mountain and showed Him all the wealth and beauty of the world, and said to Him: "Al1 these things will I give to You if You will fall down and adore me." And we know that the Master refused. But General, sometimes I shudder when f think what might have been had he shown Him the land of the Blue Sky Oil Company.

General, don't overlook this opportunity. Don't go elsewhere to get skinned. Let me tend to you. As I told you, this stock is now valued at eleven hundred and seventy-five dollars per share. Now don't give this awtr/, because we wouldn't want the public to know that we could cut the price of this stock, but I am authorized to offer you this share of stock, for this time only, at a dime-ten cents. If you won't give me that, give me a nickel. Or, I'll tell you what I'll do: If you will agree to act as president of the Blue Sky Oil Company, and let us print your picture on the face of our stock certificates, we'll give it to you for nothing." * :F :r

fn response, General Pershing began: "I was sorry to see the price of that stock drop so fast. I was prepared to pay the eleven hundred and seventy-five for it. The speech alone was worth the money !"

Union Launches New "satinized" Redwood Product'

ITH NUMEROUS industry "firsts" already to its credit, the Union Lumber Company has perfected a new factory finished interior paneling, it was announced by C. Russell Johnson, president of the California redwood concern.

The new paneling is completely pre-finished to give a distinctive bleached color appearance and comes ready for use by the do-it-yourself consumer or the professional builder. A protecting top-coat of specially formulated clear Hi-Solids Lacquer gives the panel a stain like luster. Hence, the new product has been named "Satinized Redwood."

Union's "Satinized" process allows the natural redwood to show through the finish and unlike the existing "treated" processes which are designed to eliminate various degrees of priming, the new panel needs no on-the-job painting at all.

Commenting on the trade acceptance of "Satinized Noyo Redwood" Sherman A. Bishop, vice president in charge of sales at ljnion stated that. "we have been enthusiastically received wherever we've test marketed." "fn fact," he continued, "we've accelerated production and distribution to make 'Satinized' immediately available to dealers in all areas of the country." Bishop added that Union will offer dealer merchandising support including counter display, full color literature and ad mats for local use.

At the present time, Lrnion is producing "satinizedt' in /g"'Thrift'and 'Quebec'on up through regular fu"'Noyo' paneling in various widths. "Satinized" comes pre-packaged in lJnion's protective 'Noyo-Wrap' and is end labeled to show size, grade, contents and coverage.

6" and 8" widths os well os fhe vorying groin ond tone efiects which ore possible. All finishing wos done ot the mill ond the ponals werc opplied withoul ony iob-site pointing.

Middle: Both Sides of Union's new "solinized Redwood" ore pre-finishad. The photogroph obove shows the front ond reverse side of q section of typicol "sotinized" poneling. The seclion to the left is smoofh surfoced ond shows voried groin poltern ond color grodotion. Pictured on the right is the reverse rough lextured side.

Right: Eosy Cleoning is c big odvontoge lo lhe consumer. A tough. cleor foclory finish is exceptionolly resistont lo spotling ond sioining os meosured by Federol Specificotion TT-P-l4lb. Worm wqter ond o mild soop will remove ordinory household stoins with no domoge io the finish. Sotinized Redwood is highly resistoni to scrubbing; even posses "scrubbing Resislonce Test," normolly used on oil points.

A Living Museum

What is believed to be the world's first tree collection containing only true firs has been dedicated at Grass Valley, California.

The Woodbridge Metcalf Fir Tree Arboretum was planned and planted on a formerly brushy hillside by youngsters in six Nevada County 4-H Clubs, aided by local ranchers. citv officials. Future Farmers of America. and federal and state foresters.

The two-acre plot, which will be expanded in the future as more trees are added to the collection, is located in a large wooded tract at the edge of Grass Valley, which is being developed by the community for recreation.

The Metcalf Arboretum now contains about 300 trees with 25 individual specimens of each species. The goal is to include all of the approximately 40 species of true firs in the world. Specimens are on hand from species originating in China, Turkey, Korea and the eastern United States as well as the west coast.

W. Douglas Hamilton, Nevada County farm advisor who

planned the project with 4-H Club leaders, pointed out that firs are increasing in economic importance. The collection eventually may benefit scientists, lumbermen, landscape designers and Christmas tree growers-in addition to its scenic and sentimental value to residents of the area.

New Members Join Los Angeles Hoo-Hoo-Ette Club I

Meeting in April at Anderson's Cuisine in Maywood, Los Angeles Hoo-Hoo-Ette Club t held a concatenation and initiated the following six new members:

Jeanne M. Rougny, Owens Park Lumber Company; Kathleen Hughes, Harry H. White Lumber Company; Hazel Tandy, B. W. Randall Lumber Company; Betty Kilroy, Davidson-Western Lumber; Gertrude 'Ward, Western Forest Products; and Martha Lewis, Orban Lumber Company. Evelyn Miller, also of Orban, was re-instated after having been away for some time.

The group meets again on May 8 at Chalon's Restaurant in Los Angeles.

Leff: Union lumber's "sotinized Redwood" is shown obove in use os interior woll poneling. Eoch ponel is tongued ond grooved for tight fit. Above inttollotion rhows 4",

Ronsom Brothers Lumber & Supply Co.

Gelebrate 37rh Anniversory Serving Romono, Colifornio Trqde Areo

Stanley M. Ransom, head man of Ransom Brothers Lumber & Supply Company, Ramona, California, will celebrate his 37th year in the lumber business come this year, as it was back in 1924 when he and his brother Robert established the retail yard in the community east of San Diego. Today the firm has a branch retail yard in Julian where

they offer a full lineof -lumber, building materials, paints and allied products. This progressive concern also itocks feed and gfain for the farming community and operates a blacksmith shop to round out its service to the ruial trade.

It requires an experienced staff to handle the diversified merchandising of the various items carried in stock and pictured here, along with Stanley Ransom, are two groups of his key personnel who have been with the firm foimanv years. Ransom Brothers is now a co-partnership with Pete, Joe and Bob Ransom as junior partners and Stanley, the top man on the totem pole, is the senior partner in the retail operation.

"Our business was established to render a real service to the community we selected for our home and over the y_e_ars we have enjoyed a steady growth through this service. We shall continue this policy by offering quality materials at a fair price," said Stinley M. Ransoni.

Los Angeles Hoo-Hoo Club 2 Golf Tournqmenl qnd Dinner Hqciendq Country Club Moy 19

The final meeting of the spring and summer 196l schedule of_ -I-os Angeles Hoo-Hoo Club 2 will be held Friday, May l9th, at Hacienda Country Club in East Whittier. Prexy John Osgood has urged all good golfers to attend as this course is a challenge to the best of men. . A fine dinner will be served and a complete program of entertainment has been arranged. Golf time 9:59 a.m. with dinner at

lhe Ronrom stqfi. In left pholo: front ?ow, Gene Wornock, Horold Fuhnnon ond Normon Schanke; raor row, 8ob Rcnrom, Cqrsten Chossot, B. H, llitchell ond Joe Booth, tn right photo: knecling, Joe Ronsom snd "tutz" Potik. Srcnding, "Pcte" Ronrom, Agner Corbon, E. E. tcDonqld, Shoron Whitc ond Slon Rqnron.

STANIEY M. NANSOM Veteron Retoiler

Domestic, lmported ond Pocific Cocrst Hordwoods FOR

SUGAR PINE. PONDER,OSA PINE

DOUGTAS FIR,. WHITE FIR, CALIFORNIA INCENSE CEDAR. Our lorge timber re6ources ond thoroughly mod' ern plonls enoble you to get the lumber you wonl when you wont il.

Stondord lumber ilems, mouldings, cut stock, glued ponels, interior trim, window ond door fromes, venetion blind slots ond furniture ports.

Expert finger iointing

Fost service on mixed cqrs.

Cooperoting

WH|ITESATE DISTRIBUT(IRS

tUrnBER . PIYWOOD

DIRICT TI1L SHIPMENTS obo

NEIAAANIREED LUftIBER COftTPANY

Thrifry Retoilers Pick Up ot corlood prices From orr wcrehous€ Loqdcd With Plywood, Hordboqrd, Pqrticle Boord ond Lumbcr

CALENDAR OF GCDIU|TNG Er'ENTS

Moy

NBMDA 9th Annual Spring Conveation-May 1-3. Biltmore Hotel, New York City.

IHPA Mo,nthly Lu,ncheon-May 3. Commercial Club, San Francisco. Night-and-Day Home Furnishings Market-May ,|-'.5. 4:30-10 p.m., Thursday; 9 a.m.-5 p.m., Friday. Los Angeles Home Furnishings Mart.

Sacramento Hoo-Hoo Club 109-May 5. Annual golf and dinner. Golf at Haggin Oaks Golf Course, dinner at Sacramento Inn.

Hoo-Hoo-Ette Club l-May 8. Monthly dinner meeting at Chalon's Restaurant, 1455 West Manchester Blvd., Los Angeles. Baked ham dinner, $3.45 including tax and tip.

San Francisco Hoo-Hoo-Ette Club 3-May 9. Dinner meeting at Torrino's Restaurant.

Santa Clara Valley HooHoo Club 170-May 11. Dinner meeting at Chez Yvonne, Mt. View.

Homc Furnishings Industry Luncheon-May 12. Sponsored by Flouse Beautiful Magazine. 12 noon in the Auditorium of Los Angeles Home Furnishings Mart.'

Redwood Empire Hoo-Hoo Club 65 Past Presidents'Night-May 12. Green Mill, Cotati.

American Institute of Timber Conetruction-May 15-19. Annual Meeting. Desert Inn Hotel, Las Vegas, Nevada.

NWPC Intra-Industry Cooperation-May 16-17. Information & Development Meetings. Phoenix, Arizona.

Black Bart Hoo-Hoo CIub l8l-May 17. Dinner meeting in Willits. E,lmer Padula, chairman.

Dhbs, Ltd., Monthly Tournarnent-Mdy 19. To be held in conjunc- tion with Annual Reveille. Mira Vista Country Club.

Oakland Hoo-Hoo Club Annual Reveille-May 19. Golf at Mira Vista, dinner and show at Claremont Hotel. Ralph Hill, chairman.

San Francisco Hoo-Hoo Club 9 Concat-May 23. Begins at 6:30 p.m. Leopard Cafe, 140 Front Street.

N\MPC Intra-Industry Cooperation-May 24-25. Information & Development Meetings. Portland, Oregon.

Los Angeles Hoo-I{oo Club 2-May 19. Golf tournament and dinner. Hacienda Country Club, East Whittier. Golf time-9:59 a.m. Dinner 6:59 p.m.

Inland Valley Hoo-Hoo CluLMay 26, n and 28. Annual golf tournament and dinner dance, Desi's Indian Wells Hotel, Palm Springs. Make reservations direct to Indian Wells Hotel.

American Wood Preservers' Aesociation-May 29-Jrure l. Annual Meeting. Banff Springs Hotel, Banfi, Alberta. Canada.

Americon-M,qriettq Holds

Open House qt Richmond

Several hundred interested spectators attended an open house at the new Richmond plant of the American-Marietta Company, Adhesive, Resin & Chemical Division, 2502 Goodrick Avenue, on Wednesday, April 12. Buffet refreshments were served following plant tours, equipment demonstrations and exhibits showing the uses of synthetic resins in the manufacture of modern forest products.

IOS-CAL TUAABER COi,TPANY

ry ^.'f; l

a a

just for

TOCATED AT BERTH 223 ON TERMINAT ISTAND

OFFERING ACCESS TO AtL FREEWAYS ASSURING FAST DELIVERY TO SOUTHERN CATIFORNIA CITIES AND COMMUNITIES.

Docking oreo for two, or more, lumber cqrgo borges & schooners. More lhon | 5 yeors experience ond "know-how" in the efticient hondling of lumber corgo-using modern mobile equipment & methods.

Fost truck looding q55uleclUnlimited Sloroge qreq ql dockside.

ouR BETTER SERVTCE SAVES $ $ $ FOR YOU AND YOUR CUSTOMERS

Western Pine Association Steps Up Promotioh, Product Development

HEN MARKETS ARE TIGHT, increase selling and seek ways to better fit the product to its uses.

The Western Pine Association, representing industry in the l2-state Western Pine Region, to do just this at its 30th annual meeting in San March 8-11. Included in the group's action:

1. Budgeted nearly $900,000 for advertising chandising, more than the Association has before on this activity.

the lumber took steps Francisco

and merever spent

Placed increased emphasis on product development by the group's research laboratory in Portland, Ore. Continued efforts toward grade simplification, begun a year ago with adoption of framing grades almost identical to those of WCLIB. This time, while existing board grades continue in effect, the group provided for optional use of WCLIB board grades during the interim study period.

Selected J. B. Edens, Southwest Forest Industries, Inc., Phoenix, as its new president, continuing a trend of picking progressive lumber businessmen to lead the Western Pine industry.

The industry's new promotion program, created in cooperation with its new advertising agency, McCann-Erickson, features retailer and homebuilder campaigns both entailing consumer merchandising programs. A 3O-minute

SCR.IA Gonvention

(Continued from Page 5)

named retail lumber dealers have been selected lor 196l-62 Iice p:esidents: Ken Dietel, Pomona Lumber Company, Tom Fleming, Fleming and Hightower Lumber Company, fnc., and Hal Anawalt, Anawalt Lumber Company executive.

_ Prexy McDonald also announced that Tom Fox, John W. Fisher Lumber Company, S,anta Monica, had been named director to the National, along with alternates Frode Kilstofte and Wayne Mullin. Eight directors at large were elected for the new fiscal year which included -stanley Brown, Chandler I-umber Company; Homer Burnaby, Sun Lumber Company; Harold- Kihn, Ganahl Lumbir C,o.; Kingston McKee, Forest Lumber Company; Wayne Mullin, Mullin Lumber Company; Gil Ward, Ward & Harrington Lumber Company; Roger Jones, Jones Lumber Company and Ernest E. Matthes,l Hammond Lumber Company.

presentation was made to the delegates in attendance. Shown a new panelized roof decking product as an example of development possibilities, the Association decided to throw more emphasis on this phase of its research activities. Also, it took a close look at a lumber strength pre- testing machine being perfected by the Westein Pine Association research laboratory on a Western Pine mill production line.

Besides selecting Edens as president, the group picked John S. Richards, Coeur d'Alene, Idaho, and Kenneth RWalker, Atherton, Calif., as vice presidents, and R. W. Rehfeld, Phoenix, Ariz., as treasurer.

The executive committee appointed to help guide the ship of state during the next 12 months will be Ralph Baker, Sandy McDonald, Wayne Mullin, Ralph RussEIl and Stuart Harris. AII are prominent retail lumber dealers and all have been active in association affairs for many years. "We shall continue to work at the grass roots and conduct area meetings to attract the dealers in their own back yard," said retiring president McDonald.

Jerry H. Sullivan, well known San Diego retail lumberman, president and general manager of Westbranch Lumber Company, National City, conducted the afternoon business session in the Colonial Room. He introduced J. G. "Juty" Oldham, sales promotion and advertising executive of United States Gypsum's western region, Los Angeles, who told the group "it takes team work to make the profit" -and he knew his subject from A go Z-with all the approaches, including customer and employee relations as related to sales and profit William S. Donovan, sales director for lJniversal Credit Corporation, closed the after(Continued. on Page 26)

J. B, EDENS, newly olectad Precidcnt of Wcttern Pine Asociotion

2.

3.

4.

Mr. .ond Mrr. Almrtcqd, ond Orrie Homihon enioyed rhe Georgc ond Mory Clough. convcntion derpite Lort: Horvcy Koll Orrie's qnd Jim

bock-brcoking work lo moke it o rucc.*. Ncxt: Bill Connor, Pi Blirs, Phil Kelty, Cort Forgie

-_Wholesale TI MB En S hbbtag

a a -=+

Dougfos Fir in sizes 24" x 24"

Pfqner copocity for surfocing 1o24" x24"

Re-Mfg. focilities for rescwing lo 34" x 34"

we ccrn't find it . we'll moke it

Phone LAkehurst 3-5550

Oakland 39'ers Plan Annual Reveille Caper

Once again it's time for the "Little Old Ladies" who reside at the Claremont Hotel in Berkelev to definitelv make other plans for the evening of May 19.-For this is th-e night that Oakland Hoo-Hoo Club 39 has selected for its Annual Reveille-a no-host endurance contest that each year attracts more than 400 Northern California lumbermen to the ordinarily sedate headquarters for L.O.L.'s of means. With the exodus of L.O.L.'s in their chauffeured limousines for the evening, the Claremont is expected to fiIl to capacity with more than 450 lumbermen bent on good fellowship, a "few with the boys," a big steak banquet aud, of course, the always excellent Reveille Revue (a little bit of something for e\rery connoisseur of the finer things in life).

The big Reveille Tournament, as usual, will precede the evening's festivities, the tournament again to be played on the Mira Vista Golf and Country Club in El Cerrito. Tournament details will be handled by Bob Macfie, Jack Crane, Milt Cook and Jack Koepf. Tee-off time will be 8:39 a.m. and the price of the 1S-hole excursion has been set at $6.50 per player. The tournament will be run off in conjunction with the monthly tournament of Dubs, Ltd., so golfers are urged to get out there early and start hacking so they can be cleaned up and ready for the evening show which will get uncler way at 6:39 p.m. or thereabouts.

Heading up the team of workhorses for the Reveille Revue is Ralph Hill, immecliate past presider.rt of Club 39. Earle Bender has the pleasant job of selecting the entertainment, and Jim Hendrick will handle the ticket sales

Publicity will be handled by Frank Billings; finance by Charlie Beacom and Ralph Boshion; reception by Frank Timmers, Jim Doherty, John Pearson and Vic Roth; and reservatior.rs for out-of-towners by Gordon Saunders, Jim Doherty or Bill MacBeath.

Five kittens who will be enfedoining the cots ot the Annuol Reveille of Oaklond's Hoo-Hoo Club 39 on Mcy 19, division of the show.

srNcE t898 Brocdwoy qt the Estuory AL/AIYIEDA, CALIFORNIA

D@NUT SELL H@T FIBERGLASS PANELS

Guaranteed 6(}% less Heat Transmission

Gold Label Quality

Guarantee

Brand new Range ol Golors

Special Greenhouse panels

Gomplete line

Fast Delivery

f or more prof its and more safis f ied cus tomels

Cooperation with distributors is the watchword at Lasco Industries. And it's one of the big reasons why more and more lumber dealers are selling Lascolite. They like the completeness of the line! There's a ready acceptance for cool, cool Solar-Block and for its rich new architectural colors. Color tones that are unmatched by any other manufacturer.

They like, too, Lascolite's new flat panes and rolls in colors and decorator design which have so many building applications. And they have found a big new market for Lasco Lite's new special whites and clear panels made especially for greenhouses. Are you missing some of this business? Then check into Lascolite right now. You'll be pleased at the cooperative spirit and quick shipment and fast deliveries from stock. Phone PArkway 8-0358 or OVerbrook 5-7960 now.

COMPLETE LASCOLITE LINE includes: Commercial Standard panels: Solar-Block panes . Flat panels and rolls Decorator-designed panes and rolls

For service, phone, write or wire today!

LASCO Industries, l56l Chapin Rd., Montebello, California.

SCRTA Convenfion

(Continued fron Poge 22)

no()ll st'ssiorr u itlr s()nl(, tiurelv rt'nr:rrks ;Lltorrt ltorrrc tirt:rrrt'irrg.

,\ stc:rr1,r-str(,:rlll of visitors conlt,r'gc<l ori tlrt,()l)cll Ilous(. 'l'uc*rlli-r, ir-etrirrg, u'hiclr :Lttractcrl :rrchitt,cts. rlesigrrcr-s. brrilrlcrs. c()ntr:rct()rs, rlctrlt'rs:rn11 tlrt,ir guests. l1 n.as trulv a "S1r:rnish Iiicst:1" arrrl tlrt'cntertairrrrclrt tu)(l rt.irrslrutt.rri. u'erc ilrst ciass all tlrt'u':Lr'. It is rstirrratc<l rrrore th:rn 5(X) intcrcstecl irrrlrrstll f,,ll'. r i-itcrl tlrt. ,,r1,,,sitiorr :rrrrl erlribils bcforc closing tirric :rt l():()() 1,. .\1.

Many Pioneers At Breakfast

Lttnrbe rrn t,rr f ronr (,\'rr\' secti(,rt of tlrc n t'st turrrt,rl ottt 1o ltt.rtr<tr tlrt' oltl-tirrrt.r', :Li tlr. 1,j,,113s1r' ltrt,:Llifast \\'ctlrrcstl:r-r"nrorrrine-. -l-he lrr.:rri table n.:rs overflou.irrg'n'.it1r 1rr-onri- nclrt l)t()n('crs n'ho st:Lrtrrl tltcir lurtrbe r (.trreers follon itre. tht' turrr t,i the ce ntllr,\-. I Ial -\nau-alt, oI tlre bcllu-ether .\ttall alt l-rrrnber Cornlrarrr', I'rrcoinr;r. prcsirle d arrrl lrr.er, ttt I)arl<cr.;r lriorrt'cr irr tlrc lrrnrber irrrlrrstrr'. \\.:rs llrarster of cererrrorries u ho irrtroclrrct:<l tlre frircrrrrrrll.l:- ,,f tlrir greirt irrrlustr,r' irr tltc sorrtlru-est.

It n'as tnrlv arr,rrrtst:rrrrlirrg. llost:rlgic occasiorr.'fo tolr it ofl .f ltcl< I'arsluLll, r'ice prcsirlent arrri r'<litor oi tlrt, l.trrilriing Supplv Neu's. Chic:Lgo. rlelir-ere<1 :r tinrel\' :rrlrlress orr "Hon' 'l'o Survilc alt(l I)r()sper Irr -l'hc (r0's '- I t ri lL. rigltt orr tlte rrost,zrrtd u'ell receir.crl bv tlte -\'()1llle-sters;rs

n ell :ts tlrt t.rlclsttrs. 'l'his gr()ul) acljourncrl just irr tinre to :tttett<l tlrc llftlt brrsirrcss scssi()n irr tltc Vt,nctiirrr lioont at l0:.10,\.\1.

-\t tlris poirrt tlrc tentl)() of thc "lrarcl sell" ltecarrrc cvirlerrt :rs tlre rliscussiorr oI sellina tlrc honrt' rtrrrorlel'irrg aurl lt'p:r'ir rnarkt.t \\':rs :rl)l)r():rcherl {rorr everv rtrrg'lc un(lcr tlre grrirlirrrct'of clr:rirnrlrrr lirrssell Iiritcher'. I'alrrr..\r.enrrt. [-tttnbcr Conrprrrrv e-recrrtire fronr .\llutrublrr. L';rlif(,rni:r. Spcalit'r. at tlris ionrnr irrcluderl 'l'crl lir:rl, CluLrlcs ll. C.offir, r\ecuti\'('s of tlrc I-ivinr-l- lior' \'orrng I lonrenrakrrs rrne:rzirre oi \r'n \-orl< ('it,r'.'I-1rt'sc g(,nt'lcl)r(,rr n'erc u.t'll irtforrrrc<l rcg:Lrrlirrg'lrornt, l;rrilrlirrq'rr:rrket trcrrrls:ul(l \\'er(, ltollon r<1 orr tlrt' rostrrrrr ltr' \'t,rrron f .\trrlcrson, Look \l;Lg:Lzine \\'('st ('()ast lr,lvcrii.irrr:,rr,,',rigr'.. u'1ro clelivrrt,rl :r tirrrel,r't:11li ,,rt retail s:Llcs l)()\\'er for the brrilrlitrg nt:rtcri:rl fl('iu ('r.

I'olrtrlar \\'lLvrrc llullirr, lrresirlt.rrt llullirr I-urnber (-ornp:Ltt, [-os.\rre'eles, prt'si<lcrl ()\'(,r th(,\\-e<lrrt.srl:rv lurrcheon nrt'ctirtg irr lri: Ltsrtrl stnooth llt:ulllcr. FIc irrtr,,.ltice,l I'l'omi- r('r1t Fl;rr(,lrl C. llcClcll:rn. builrlcr of thc t'. S. l()51) inrlrrstrial c.rlriltits irr floscriu', lrrcsi<1crrt of Ol(l (lolortl I):rint L'orrrPlrri-. l,os.\ne'elrs, Presirlerrt of the ClilLnrber oi Corurrrt'rc(', ollt' of tlre bc'st irrfornre<l .\nrericarrs orr liussian :rtf:rirs. n'ho rc:rlll rlclivt,rctl the irrsirlt' rloPc. rt.urtrrling ortr nttnrbt't' otre colrl ir l,, ,,1,1,,,rrcnt. II c. hclr'l ihc ait,:ntic,ir of his:rrrrlicrrce frorrr start t() lluish bec:irrse'he c()\'erecl his subject so n'ell..\t this lx)int l)ast lrrcsirlelrt flrrllirr errrlrlrasizt'rl tlre irrrPortulce oI thc nrorc tharr.5() cxhibitors (Continu.ed on Page 30)

2. 4.1 PLYl|l,tl(lD FLtltlRING

2

4 Edges Tongue

The Pioneers'Breokfost, held ot rhe Ambossqdor on April 12, ottrocted o record furn-out. You meqn oll of these young-looking people ore ,,pioneers,,?

\:

@url iBirhulil lfiumhw Or.

P.O. BOX 665 ARCATA. CALIF.

R,EDWOOD

SAtEli OFFICE: 928 H Street

VAndyke 2-O3l I rwX: ARG 17

DOUGTAS FIR

QUATITY BAND - SAWN LU'IIBER

DEPENDABLE SER,VICE

rRucK & TR,AItER

R,AIL

Henry M. Hink

I lO7 Merchonts Exchsnge Bldg. Son Frqncisco, Gcrllfornlo

Pfrone: YUkon 6,.5421

MILLS ond PTANING ffIItt Smith River, Golifornic

CAR,GO

Fcr West Fir Soles Co. 2283o. Beverly Drive Beverly Hills, Golif. BRodshow 2-t853

GRestview 5-6634

PROITACTS of PROGHESS

No doubt obour it, MOORE IIODERN i ETHODS hove mode lumber-drying focilities o most profitoble investment for ony mill, regordless of size or drying requirement. Moore Cross-Circuloiion Kilns-products of the progress which hos generoted from modern methods--ore so perfected thot lumber drying is sofer, more economicol ond more profitoble thon ever before! Why not osk o Moore Engineer obout kiln designs which could put on end to your drying problem. You con expect o prompt replyl

lloore Cross-Circulstion Kilns qt Plocerville Lumber Gonpony, Plocerville, Cqlif.

*R_gr"rorl"n 6o.

lgFrt Y

Your big SEC0I{D |I{VENT0RY at Anowhead is as close as your telephone Fast Service-no matter how mixed-up they are Phone or write in your orders . . . Calls received in the lorenoon will be scheduled for truck pick up the same day.

Keep slow moving items out of Y0UR inventory Leave the slow moving items lll Y0UR SEG(|I{D lilVEl{T0RY at ARROWHEAD TUMBER C0. yard. 0uality-Dependability-Satisfaction-Service. Storage in Transit-l G L and Direct Shipments

"lust Call Arrowhead-Arrowhead lumber Company always has it."

ARRCDltHEAD

IUI,IBER, COMPANY

599 Wqtermon Avenue

5on Bernordino, Colifornio

fUnrer 4-7511 . TWX: ZD 8796

Redwood Associqlion Reports High Interest

One barometer of future business activity of redwood lumber mills,indicates a healthy upturn is on the way.

That barometer is the number of letters received each month by the California Redwood Association-from lumber dealers, manufacturers, architects, builders, landscape architects, homeowners and even prospective homeowneis.

The Association reports that the total number of inquiries received during March was the highest in the history of the organization. Some 7,833 letters were received, eclipsing the previous record of 6,878 set in May 1960.

Monufqcturers

The deluge of letters during March gave rise, on two counts, to optimistic thinking about the redwood lumber industry in the months ahead. First, the March inquiries represented an 8l/o increa.se over the 4,338 February inquiries, and nearly doubled the 4,012 requests received during March 1960. In addition, an unusually large number of the letters were from builders, specifiers or individuals who wrote that they were planning future building projects utilizing California redwood.

Most of the persons writing the California Redwood Association became interested in redl'i'ood as a result of advertising, publicity or other promotion programs of the CRA. Sales prospects are sorted out of the CRA mail and disseminated to sales departments of CRA member mills.

For Finishing Fine Hqrdwoods

E. Howard Gatervood, executive vice president of the Fine Hardwoods Association has annottnced that two new polyester finishes have qualified and been licensed for use in the "Finishield" process, researched and developed under directior-r of the Association for use in the manttfacture of furniture for protection of hardwood surfaces.

Approved were Polymac, a polyester finish produced by the Lawrence-McFadden Companv, Inc., Philadelphia, under license agreement witl, Sonneborn & Rieck, Ltd., London ; and t,illy Polyester coating materials produced by the Lilly Company at High Point Indianapolis and Gardner, Massachusetts.

"Finishield," annorlnced by the Fine Hardwoods Association in August, is a revolutionary process, combirring the tuse of epoxy or polyester finishes as a final coating and Dri Line foil beneath the face veneer to produce a surface which will resist abrasion, stains or cigarette burns. Data on the process is available to all furniture manufacturers.

IAKE A LETfER! Neorly immersed in o sompling of rhe mqil received by the Colifornio Redwood Associotion is Dorothee W. Hurley of rhe CRA stofi, fhe CRA onnounced thqt moil enquiries received during lAorch totoled 7,833<n all-rime high, The requests, generated by CRA odvertising, publiciry ond promolion, indicote c heolrhy upturn for redwood mills in rhe months oheod.

SCRLA Gonvenlion

(Continueil from Page 26)

to the success of all SCRLA conventions and time was given to browse before the afternoon session was called to order.

William J."Bill" llanen, general manager Al Peirce Lumber Company, Long Beach, president of the Wholesale Lumberman's Association of Southern California, moderated this interesting meeting. He introduced Walter Houk, Building E,ditor of Sunset magazine, who covered the subject of knowing your market in a well informed manner. And Captain Norman M. Lyon, along with Beldon Morgan of the Federal Housing Administration, discussed the very complex phases of the FHA, advising the dealers to "take a new look" and be guided accordingly.

The annual banquet Wednesday evening attracted a "bang-up" attendance in the Embassy Room with Ralph D. Russell, vice president, Consolidated Lumber Company, Wilmington, presiding. The "All-Star" vaudeville acts include Lennv Gale. master of ceremonies and a real comedian, The Volantes, Leo Diamond, The Merry Macs and Neville Myatt. As in the many years past Orrie Hamilton gave the folks a splendid evening of entertainment long to be remembered, as his efforts shall always be.

C. Gilmore Ward, Ward Harrington executive, Santa Ana, conducted the Thursday morning business session which covered the advantages and rewards of electronic data processing for the small retail dealer. He introduced William Glavin of The Service Bureau Corporation, Los Angeles, who analyzed the many complex problems facing the progressive dealer today. His remarks were well received and doubtless will be followed by some of the administrative executives in attendance.

The biggest attendance by far was on hand for the annual Hoo-Hoo luncheon ancl fashion show sponsored bv Los

lleeting April ll ot breokfost, SCRtA's Boord of Directors look os though t{rcy hqve been deboring some weighty problens qnd come up wirh some pleoring solulions.

Angeles lfoo-Hoo Club 2 and the Hoo-Hoo-Ettes. The over-flow crowd enjoyed the beautiful models in the vacation sun wardrobes and the timely comments by Emmeline Snively. They were truly "Blue Book" models and Chauncey Haines Jr., at the organ, furnished appropriate music to highlight this occasion. John R. Osgood, president of the Los Angeles fraternal organization, introduced A. B. Hood, president of the National Lumber Manufacturers Association, Washington, D.C., who delivered a straight from the shoulder address on the challenge of the 60's in lumber distribution.

At this point SCRLA president Stanley McDonald in(Continued on Page 34)

. Plywoods - Sheetrock ,,SATISFIED CUSTO'NERS OUR GREATEST ASSET"

Pn^ono/o

Simpson Timber Company's Jay Jonge- ward of Seattle, was an April visitor to the San Francisco headquarters of Simpson's advertising agency, Lennen & Newell, Inc.

Durable Plywood's sales chief, Rolf Stolesen, and his side kick Jim Dwan, spent a few days during mid-April conferring with officials at the company's Arcata plant.

Stan Prosser, head of The Pacific Coast Company's Sonoma plywood plant, visited customers in the southland region during mid-Apri1.

Diamond National Corp. announced the transfer last month of Don Winfree to the company's Stockton operation. Don was formerly in outside sales work with Diamond National's Walnut Creek yard and will continue in the same capacity at Stockton, it was announced.

Lauren Rauch, former assistant manager of Bailey Lumber Company's Napa yard, has been named manager of Bailey Lumber's St. Helena operation. Rauch replaces Russ Williarns who has accepted a position as general manager of a large bird farm near St. Helena.

SPAL's (South Pacific Airlines flying Hawaii to Tahiti) Jack Dollar, and Mrs. Dollar, spent the Easter holidays vacationing in Arizona, the land of winter sunshine.

Chet King, representing The Robert Dollar Company in San Francisco, spent an early April week in Palm Springs resting up for the long-awaited strong market ahead.

Ed Robinson, formerly associated with O'Neill Lumber Company of San Carlos, is now working in the same capacity with Hubbard & Johnson Lumber Company at the Port of Redwood City headquarters, according to H&J general manager Bill Wray.

TW&J's Ralph Prouty, and Mrs. Prouty, hopped a Polar Flight out of S. F. International on April 13, planning to spend the next month in England and Western Europe doin' the sights.

Duke Elder, of Hirt & Wood in Eugene, visited H&W wholesale accounts in California during early April.

Mr. and Mrs. Fred V. Holmes returned to their Bay Area home on April 15, following a grand and glorious 90 day vacation in South America.

Phil Gilbert, headman Coos Head Lumber & Plywood, Wilmington, California, and Mrs. Gilbert spent two weeks during the month of April in Mexico. While in Manzanillo they enjoyed the fishing and then on to Durango to visit friends of long standing.

The Dee Essleye to San Diego to help the IIoo-Hoo club celebrate the first "Bosses Nite"-nshich they say will become an annual affair. April l&h was the date of the bie event at the flown & country Hotel in Mission Valley.

J. W. O. Heming and Al Munro, Vancouver, B.C. lumbermen were recent visitors in California. They covered the state from San Francisco to the Mexican border lvith Forrest Wilson, California representative for B. C. Forest Products, Ltd. Mr. Heming stayed over for some of the action at SCRLA convention at the Ambassador.

l. C. Zalaha has returned to his position of General Sales Manager at Hampton Lumber Sales Company, Portland, Oregon, after a leave of absence. Working with him on general wholesaling and coordinating sales from company mills in Oregon and British Columbia as Mill Sales Manager is Sy Rodakowski.

Harvey Koll, veteran Southern California lumberman and industrialist, has been elected chairman of the Linda Vista Hills (Fullerton) Association tor 196l-62.

Harry Whittemore, well known I-os Angeles Lumber Company executive, is at home recuperating from major surgery. Harry will be out of circulation for just a few weeks, it was said.

Twenty Hoo-Hoo-Ette gals were in attendance at the Southern California Retail Lumbermen's Association luncheon at the Ambassador on April 13. Not only did the gals enjoy the talk by A. B. Hood, but three of them were lucky enough to win door prizes-namely, Doris Hurja, Rosemary Heffren and Agnes Mclntyre.

lf

You Hoven't Alreody

Gel Your Polio Shots NOW !

Bfue Diantond 0ypsum l{alfhoard

Blue Diamond gypsum wallboard possesses all of these qualities to a high degree.

Blue Diamond uniformity is valued highly by gypsum wallboard craftsmen as an aid in fast production of smooth surfaced walls and ceiling€.

LOS

ANGELES, CALIFORNIA sales off ices throughout the west

Poul Hollenbeck Addresses Wholesole lumbermen's Associotion

Paul R. Hollenbeck, recently appointed Executive Vice President of the Southern California Retail Lumber Association, was the principal speaker at the March meeting of the Wholesale Lumbermen's Association of Southern California.

Speaking on "Planning Operations for Profit," Hollenbeck said, "Profits cannot be increased in either the retail or wholesale segment of the industry by any group action. The only possible improvement in the profit situation must come from within each individual organization."

edge, better displays and improved housekeeping represent important areas of improvement for the industry. Important as they are, however, the basic approach to planning, pricing and sales analysis accounting should come first in order to establish clearly in the minds of lumbermen the real purpose for being in business, which is to make a profit."

Following Mr. Hollenbeck's presentation, a helpful question-and-answer period was held.

and

Association President William J. Hanen, in commenting on Mr. Hollenbeck's remarks, stated, "The thoughtful approach of Paul. Hollenbeck t9 tfe problems_of our in-dustry is an encouraging sign for the future. We have confidence that continuing cooperation in the exchange of ideas between wholesalers and retailers will do much to improve our business climate."

IUtonrhly Lumber Focts

Douglas fir region sawmill ments for March have been Lumbermen's Association.

The basis for improvement, he continued, lies in better planning, pricing as an integral part of planning, sales analysis accounting which checks monthly or more frequently and the use of these factors in building motivation for key employees, management and ownership in their joint efiorts to reach the goals established by the basic plan.

production, orders and shipreported by the West Coast

The weekly average of West Coast lumber production in March was 150,823,000 b.f. or 92.8/o of the 1956-ffi average. Orders averaged I87,552,000 b.f. ; shipments 156,941,000 b.f. ; weekly average for February were production I4L,U2,000 b.f., 873% of the l956-ffi average; orders 134,649,000 b.f.; shipments 128,884,000 b.f.

Three months of the 1961 407,000 b.f. ; three months of months of 1959, 2,087,730,000

cumulative production 1,965,19ffi, 2,322,238,000 b.f.; three b.f.

Orders for three months of 1961 break down as follows: Rail and Truck 1,419,611,000 b.f.; Domestic Cargo 372,0q),000 b.f.; Export 87,833,000 b.f.; Local 70,046,W b.t.

"Market research, intelligently planned sales programs, The industry's unfilled order file stood at 586,306,000 b.f. merchandising, employee training programs, product knowl- at the end of March, lumber inventory at 1,156,348,000 b.f.

PAUT R. HOII.ENBECK

Flinrkote lntroduces New Ceiling Tile line Feoturing Wqrm Golors And Wqshobiliry

An attractive, new line of ceiling tile-the Tiara Series-which accents warm and cool colors plus ease of handling and washability, is being introduced by The Flintkote Company.

Available in three distinct and different designs, the Tiara Series features Astara, a non-perforated tile, in both sandtone (warm) and dusktone (cool) 'colors ; Starburst, in spice (warm) and mist (cool) colors, and Nllosara, a mosaic pattern in warm tan and cool gray colorings. Both Mosara and Starburst have punched surfaces and are acoustical-type tile.

Each color in the Tiara Series highlights three different shades of special- ly-formulate{ inks. Heat-set rather than vapor-set, the inks impart a quick-drying feature which retains color and makes the tile easy to clean. This feature also prevents. smudging ln packaglng even at maxtmum production speeds.

With tire Astara design, the figure

printed on the surface is an asterisk, a daisv or an aster flower. The Starburst features a random placement of three sizes of punched holes, and its figures are star-like, with both the ink shadings and hole placement producing a third-dimensional, "b u rs ti n g out" effect.

With the Mosara, the tile has a grid-type pattern of different sized holes, punched in modular lines. Slight variation in the placement of the holes, while still in the straight lines, produces an attractive, variegated effect of high style.

The Tiara Series joins an attractive, functional line of Flintkote ceiling

tile, featuring Skyline, which is a holepunched type, in three snow-white patte_rns. Other designs include: Sylvan White, in gray and brown overliay patterns; Thatched White, in brown overlay; Silverette, patterned in silver and gold; Pure White, with both painted and unpainted bevels, and Crevatex, an acoustical, fissured tile, in pure white.

The Tiara Series heralds a new concept in Flintkote's marketing plans for its ceiling tile. These new designs will not be altered in the next 72 months. or replaced with new products, which is expected to be of great advantage to dealers.

This isn'r exoctly the normol meihod of publicizing plywood, but it worked recenlly for Georgio-Pocific's new ocrylic overlqid ponels developed for highwoy signs ond building exferiors. This "highwoy sign," one of lhe Iirst using the moleriol in sfondord highwoy colors, wos "hoirted" into ploce with o toy cronc in fhe middle of o busy six-lone thoroughfore in Portlond, Ore. Only 5 x 7 inchcs, the sign wos mode for Mill Ends pork, fondly colled rhe "smollert pork in the world" (21 inches in diometer) by itr founder, Oregon Journol columnisf Dick Fogon. He uses lhe pork for mony quosi-officiol civic funcfions, including Fogon's lrish Leprechoun Fe3tivities. Such evenls ore widefy publicized. Dreomed up by on enlerpriring G-P solesmon, the sign-plocing ceremony brought wide publicity ond mony inquirier oboul the unusuol naw permonently colored plywood. Thc "crone operolo/' is Mickey Pelerr, o G-P secretory. Lcttering on the unusuol sign's bock ir shown in the insert (lower right).

SCRLA Convention

(Continued" frorn Page 30)

troduced the officers and directors for the year 196l-62 who will guide the association activities during the next 12 months, ably assisted by the new vice president and administrative executive Paul Hollenbeck, who will succeed Orrie W. Hamilton, the man responsible for the dominant position the association has enjoyed for many, many years. Paul Hollenbeck is a well informed, aggressive lumberman of nationwide prominence and we know he too will enjoy tremendous success in his new post. He has been identified in the lumber industry in southern California, and the west, for more than 20 years and understands the problems facing the industry at all levels. He has a solid, well informed background and a personality to go with it. Following the

close of the final meeting and the awarding of the attendanc.e prize.s the "boys and girls" prepared for the "piece de resistance" a nite on the town at the Cocoanut Grove -without leaving the hotel for the big "ball" that spot- lighted the annual affair-the annual dinner dance.

Much serious business was accomplished. Manv old friends met for the first time since the list conventiori. And most of all new friends were made. They'll all be back again next year-these conventioners-and The California Lumber Merchant will be on hand to cover all of the activities.

E. L.Bruce fo Rqise Prices 5 Percent

A minimum 5/o increase in the prices of lower grades of wood (oak) flooring effective M-ay 15th, has be6n announ"ed by the E. L. Bruce Company, the nation's largest manufacturer of wood flooring. The announcement was made at the annual stockholders meeting of Empire National Corporation, which owns over N/i of E. L. Bruce.

Edward M. Gilbert, President of Empire National and Chairman of the Executive Committee of Bruce. disclosed that the 5/o increase, which follows closely on the heels of 10 to 15% increases within the past 60 days, may be passed on to all other grades of flooring.

Mr. Gilbert blamed restricted supplies of hardwood for the upward pressures. on flooring prices. "Our flooring plants during the ye_ar have been operating at near capacit! d-espite the generally .unfavorable trend ln homebuilding. Now a more optimistic outlook toward general economic activity has resulted in a sharp increase of incoming orders and we are experiencing the effects of tightness in the longer term supply of hardwood," Mr. Gilbert said.

E. L. Br.u9e Compall, with nine manufacturing plants located mainly in the South, also manufactures household floor waxes, furniture dimension, licenses Terminix services and distributes Coraloc swimming pool kits.

DOUGTAS FI REDWOOD on

Quotoble Gluotes

Our thanks to Robert H. "Bob" Herbst II, General Manaser of Ponderosa Pine Woodwork, Chicago, lor the folloui.ng tirnely rerninder:

Much has been said over the past year about INVENTORY REDUCTION. Now, I know as much about what constitutes a reasonable jobber inventory, as I do about ballistic missiles, but I've heard that jbbber stocks are down. Business being what it has been, fhat seems reasonable.

BUT, over the years, I've heard many times about the hecti-c conditions right after World War II. For instance, I've heard that, among other things, the Aluminum Window got much assistance from the very fact that there weren't enough WOOD WINDOWS to fill the orders.

Reduction in inventories starts a chain reaction in curtailment of labor and raw materials right up the line until we reach the timber standing in the forests. It takes more than a "snap of the fingers" to fell a tree, haul logs to the mill, manufacture lumber, ship it, machine it, anii ship it again as a finished product.

I *9t4gr what's going to happen when the builders get going? Will we be able to supply them, or will they have to use other products.

WhenlsA Tree A Tree?

According to the National Lumber Manufacturers Association, a tree can rightly be called a tree when, upon attaining maturity, it has reached a height of at least eight feet and a diameter of two inches.

Ken Dietel ond hir chorming wife, Dodie, look or though drey enloyed rhe convcntion.

t01{EtY?

We're not "birds of a feather." The ducks and drakes of the barnyard have to swim in the same pond and do as they're told. So do "captive" distributors. We're free to serve gour interests, in supplying the best materials for each of your iobs and 42 years in this community has taught us what you neeil. That's why you'll ffnd it in our stock for fast defivery: Ply#ood,

A Losco quolity control

l€sf engineer complel* o test in which o pipe rrgmenl wiih wqlls 7/32nds of on inch thick wilhstood 60 foot pounds of impacl wilhout puncluring.

Lqsco Develops Plqstic Pipe Test Procedures

Lasco Industries, Inc., a leading Western producer of plastic pipe, lias developed new equipment and test procedures as a first step toward establishing industry-wide uniform quality standards for mobile home drainag'e system applications. The device above drops a 12-pound weight with half-inch impact pin from varying heights to measure the impact resistance of different types and thicknesses of plastic. l)esign of the apparatus, test procedure recommendations and preliminary test results will be made available to other plastic pipe manufacturers, to the Western Plumbing Officials Association and other groups concerned

with establishing plastic pipe performance standards, according to Lasco officials. The company, which pioneered the use of plastic pipe in mobile homes, currently is the sole supplier approved by plumbing code groups.

Fiberpone, New Fibergloss Reinforced Plostic Ponel, Now Avoiloble

A multi-purpose, low cost corrugated fiberglass reinforced plastic panel, Fiberpane, has been developed by Filon Plastics Corporation, Hawthorne, Calif., per announcement from David S. Perry, president.

Perry said the economical nelv translucent building material is now available, and is equal in quality to the standard line of Filon panels.

Filon offers it at a lower price, he explained, because production costs have been reduced by making Fiberpane available only in a 2f-inch corrugation and in a limited range of types, weights, and colors, as compared with the broad variety of styles, types, configurations and colors in the standard Filcon product line.

Fiberpane is available in three types and weights: Type 415, 5 oz.; Type 416,6 oz.; and Type 418, 8 oz., and in lengths of 8, 10, and 12 feet. Its seven colors are clear, green, marine, mint, sand, white, and yellow, which do not duplicate the standard Filon colors.

Panel withs are: Type 415 and 416, 26 and 34 inches; Type 418, 26,34 and 40 inches.

Corrugation in all types if2l x 9/16 inches.

Shatterproof and durable, Fiberpane features uniform thickness and uniform corrugations for added strength and durability, the manufacturer said, and is equally suitable for all types of uses ranging from large industrial and commercial applications to smaller "do-it-yourself" installations.

o Quolily products from the world's best Mills

. Dependoble service from quotolion lo finol delivery

r Over 50 yeors experi. ence in the exportimport fietd

o Primg importers serving the wholessle lumber lrode exclusivelv

,m.ffiffiFffi'"

HOttOW TREE REDWOOD COMPANY

Exclusive Represenlolives for HOttOW TREE LUMBER COMPANY Mills ot : UKIAH, ANNAPOIIS qnd GUALAIA, CAUFORNIA

SALES: p.0. Box ll8-Ukiah, Catif. - lft:T,r::,.,:ftr.,'.S';ilg

Homestead 2-3921 TWX: Ukiah gl -

U. 5. Reseorches Chemicql Wood Pulping Process

University of California chemists have announced that they are making substantial progress toward the achievement of an economically feasible chemical wood pulping process for their state.

The new process employs nitric acid and ammonium hydroxide in a two-stage operation to make pulps from wood chips, sawdust and other residues, and converts most of the effiuents or wastes into nitrogen fertilizer.

It thus appears capable of hurdling the major technical obstacles that have limited the development of the wood pulping industry in California-the staie's strict specifica- tions for water usage and great concern over possible stream polution by the wastes from conventional pulping

processes.

If the process also proves to be economically could be a boon to California's lumber, paper cultural industries.

feasible, it and agri-

C)ne of the chief barriers to commercial exploitation of similar processes developed in the past has been the prohib- itive cost of the large amount of nitric acid consumed in them.

A team composed of Dr. David L. Brink, I\4ichael M. Merriman and Edith J. Schwerdtfeger has been rvorkinq at the U.C. Forest Products Laboratory in Richmond, California, to overcome this problem.

Brink told the annual ionvention of the Technical Association of the Pulp and Paper Industry in New York that the group has conducted experiments to determine the conditions under which the minimum quantity of nitric acid would produce the maximum of economically valuable pulp and fertilizer.

"The results of the experiments have been encouraging to us," he reported, "because we have been able to sub-

stantiallyreduce the amount of nitric acid lost in the process by careful control of conditions.

"Under certain conditions, the losses have been cut to a level that should be commercially acceptable."

Brink said that up to 80 per cent of the nitric acid can be recovered as nitrogen for use in the production of fertilizers or as oxidizable oxides of nitrogen which carr be reconverted to nitric acid and employed again in the process.

The pulps-and the fertilizers produced in the process are und.ergoing further tests to est;blish their acceptability to California's paper and farming industries, he adied.

New Thermopone ls Being Mode

lJlfirh

LOF Pqilern Glssg

For architectural applications calling for Thermopane insulating glass where privacy is required without the stoppage of light, Libbey-Owens-Ford Glass Company has announced it will manufacture Thermopane with ihe buter light in one of three of the company's niw pattern glasses.

In making the announcement, R. S. MacNichol, Thermopane sales manag-er, said the patterns which are being made available as standard in the line will include Colonna"de and Dappled in /s-inch and 7/32-inch thicknesses. and Heat Absorbing Mottled in /s-inch and rl-inch thicknesses. Colonnade isa linear pattern, while Dapplecl is a nondirectional pattern rvith a gently mottled- srrrface. Both transmit an averase of 85 per cent of diffuse light while giving privacy. The Heat Absorbing Mottled g-lass is a pleasing and restful shade of green and reduces g-iare while absorbing solar heat.

L.ike_regular Rondermetic Thermopane, the new type is available u'ith either ? % o, fl-inci insulating air-space sealed between the pieces of glass. The patteln glais is furnished on the outside of the unit only.

hove rhc raciri'

BEFORE IT,S TOO LATE"so-PLY"

HARDWOOD PTYWOOD

Forest lndustries Plcnt 5OO,(XX, Acres To Trees, Tree Fqrm Sponsor Reports

Forest industries of the United States planted trees on approximately 500,000 acres during the planting season now drawing to a close.

American Forest Products Industries, Inc., sponsor of the American Tree Farm System of growing trees as a crop on private lands, said approximately 100,000 acres were planted by direct seeding, the rest by hand and machine.

The estimates are based on an AFPI survev of the nation's manufacturers of pulp, paper, lumber, plywood, hardboard and other wood products.

More than 200 questionnaire answers show the 1%0-61 planting season will be close to the 1959-60 figure of 520,150 acres reforested, said Young Rainer, AFPI forester.

Planting by direct seeding this year exceeds last year by about 25 per cent. Only 16,246 acres were directly seeded in 1957.

Direct seeding-the sowing of tree seeds from helicopters and airplanes-has been made economically feasible in recent years by treating the seeds with a substance repellent to birds and animals.

"Weather," Rainer said, "also will be a major factor in determining the final amount of planting and seeding, along with the availability of planting stock and the condition of the ground."

He pointed out four definite trends which are shown by the survey:

1. Increased direct seeding by airplane or helicopter.

2. Establishment of seed orchards to produce better trees.

3. fncreased emphasis on harvesting methods to provide for natural reforestation.

4. fncreased site preparation and rehabilitation of forest land before planting or seeding.

Direct seeding has several advantages over planting seedlings. One company reports its seeding costs are $7.15 an acre while hand-planting is estimated at $25 and up for each acre.

"Techniques in reforestation are changing every season," Rainer saiil. "Since World War II, mechanized planting has become highly developed. One company reports it can plant up to 20,000 trees a day with a three-man crew, using machine planters pulled by a tractor.

"Direct seeding is even faster. A helicopter moves 45 miles an hour while broadcasting seed. One of the companies reporting on direct seeding says it can seed four acres a minute.

"Our.survey also points out.clearly that more and more companies are spending considerable time and effort in cultivating the ground ahead of a seeding or planting, the same waf a farmer prepares his land for a new cfop."

A number of companies, particularly in the South and the Northwest, are working to produce superior trees through grafts and cross-breeding in seed orchards. The forest industries are looking for better, faster growing trees to use in reforestation programs.

Refinished methods of harvesting are protecting little trees remaining in a harvested area and foresters are more careful in leaving fast-growing well-formed seed trees to establish a better future crop through natural reseeding.

"Reforestation," said Rainer, "is an integral part of tree farming. The American Tree Farm System now covers 55 million acres in 47 states.

"This land is owned by more than 19,000 individuals and companies. It is managed according to the principles of multiple use, which means that in addition to the prlm.ary purpose of growing wood for our expanding population, it iJ providing benefits in the form of production and storage of pure water supplies, food and habitat for wildlife, soil stabilization and outdoor recreation."

(Conanueil on Page 42)

Don't Reod This Ad . .

IF YOU ARE PAYING HIGH PRICES ! !

Glidemqsler POCKET StlDlNG DOOR FRAMES

Don't Buy o Substitute When You Cqn Hove the BEST!

Model f 0()A (Single Axle Wheel)-.-.---- ---------.--2/O thru 3/f$7.7O

Modef 4208 (Double Bqll-beqring wheel)__--_.2/o rhru 3/o-98.50

BIG BtN $ash & Iloor Go.

WE WlLt SHIP ANYWHERE 14{t0 E. Garvey, Etlrtonte, Catit. lYholesale (P. 0. Box 2235)

Owner: llr. Slater 0nly Gllbert 3.3237 o CUmberland SI53l

Ihis TUMBER CARRIER Will Actuolly PAY FOR, ITSELF

!

A scientifically designed cqd for oll rypes of yord work

Balonced for esse of hondling

Especiolly odoptoble for filling customer orders

BERKOT WILL CUSTOII BUITD TO F|r YOI'R NEED6

BERI(OI TA]IUFACIURIIIG COfrIPA]IY

54i14 Vinelond Ave.North Hollywood, Colif. POplcrr 9-1747

Whirier - Gclifornlo - Arccia

BOITNIITGTON LT]MBBB OO.

?Olaleale Dcaa&totuo

TO CATIFORNIA RETAIT YARDS

43O 4oth StreetOAKTAND (Moiling oddress: P.O. Box 3041, Ooklond, Colif.

PHONE: Olympic 8-2881 . TWX: OA4IO

o Douglas Fir

o Ponderoca ond Sugcr Pine

'o Redwood

o Plywood

o Shingles cnd loth

Weyerhoeuser Plqns Big Exponsion Of longview Technicnl Genter

Plans for a major expansion of Weyerhaeuser Company's Technical Center at Longview were announced by Norton Clapp, Weyerhaeuser president.

Construction, starting about May 1, will increase floor space of the research center by 80 per cent.

Clapp said expansion will relieve overcrowding and provide facilities for more efficient handling of a work load which has increased steadily with growth of the company.

"Since establishing the center in 1941, Weyerhaeuser has pursued a program of improving present products and developing new ones, as well as improving manufacturing processes," Clapp said. "We think the expansion will help materially in advancing a program of technology to meet future needs of the company."

The project, scheduled for completion in September, will involve adding 25,350 square feet and remodeling 10,000 square feet of existing quarters for laboratory, ofiflce and library space.

- Most of the new space will be provided through construction of a 120 x 180-foot, one-story wing to house an expanded analytical and test laboratory, primary pilot plant, sample and storage area and general work area.

An existing area consisting of two floors and a mezzanine will be converted to three floors to create additional space' Certain laboratories and offices will be relocated within the center to increase efficiency and safety.

The expansion will permit doubling library space, installation of a second experimental kiln for stepped-up tests on drying lumber, new studies on finishes for hardwood and softwood lumber products and more research on overlays, laminates and techniques of applying various types of coatings.

Three departments of Weyerhaeuser's research division

utilize and operate the Technical Center, which also houses the development departments of the company's lumber and plywood, new products and Silvatek divisions.

Research in other fields, such as forestry and pulp, is conducted by Weyerhaeuser at other facilities. A Forestry Research Center at Centralia is seeking ways to grow better trees faster. Pulp research facilities are located at Everett and Longview.

New Literolure Avoiloble

Eight new or revised reports dealing with wood and its related subjects have been issued by the IJ.S. Forest Products Laboratory, Madison, \Misconsin.

In Report 2202, "The Performance of Wood in Fire," are presented some research accomplishments in the field of pyrolysis and combustion of wood.

Various means of checking the retention and penetration of preservatives in treated poles are described in Report 2206, "Inspection of Preservative Treatment of Poles."

Experiments leading to the development of tempered hardboards from ohia, a major species growing in the Hawaiian Islands, are presented in Report 2205, "Hardboard from Ohia."

The expansion and contraction of free films of house paints with changes in temperature are described in Report 2204, "Thermal Expansion of Free Films of House Paint."

In Report 2l&, "Drying Stresses and Stress Relief in Thin SeCtions of Wood," is explained a method to evaluate stresses and strains in casehardened veneer by measuring the bowing of slices cut parallel to the veneer surface.

Revised and brought up to date are three lists of publications that include Report 238, "Chemistry of Wood and Derived Products"; Report 790, Logging, Milling, and Utilization of Timber Products"; and Report 508, "Fungus Defects in Forest Products and Decay in Trees."

Bill Hanen,ftlgr.

Morgon 5. Willioms

EFFTCIENT DIISTRTBUTTCDN WEST COAST LU|UIBER

VIJT RAII OR TRUCK

-& TRJUI"ER SHIPMEIITS

Old-Growlh Bond-sqwn REDWOOD from Boiock Lumber Co., Monchesfer

Old-Growlh DOUGTAS FIR from Spccek Bros. lumber Co., Monchester

Precision-lrimmed STUDSDouglos Fir . Whife Fir o Redwood

REDWOOD AIR-DRIED And KILN-DRIED

REDWOOD POSTS ond FENCING

oFRED C. HOTMES TUMBER COMPANY o

Specializing in Mixed Shipments of DouglasFir & Redwood

Ukieh Ofice: Produc]lon & Home Ofice: Arcato Ctfice: Gil Sissons Fred HOLllES,/Garl FORCE Fron Hotmes

Inlqnd Hoo-Hoo to Celebrote

Annuol Dinner Dqnce-Golf Tournqmenl

At Indion Wells Resort-Polm Springs

l{l,ay 26-27-28

The boys and girls of Inland Valley Hoo-Hoo will take over Palm Springs May 26th,27th and 28th when members of the club, their wives, friends and wholesalers take over Desi's Indian Wells Hotel for a weekend of fun and sports. The officers of the club have extended an invitation io all Hoo-Hoo to attend this outstanding holiday in the desert and urge all who do intend to be present to rnake their reservations.

"Every year many are disappointed because of failure to notify us they intend to attend and this year will be no exception, so please let us know, as all lumbermen and their wives are really and truly welcome to join us," said Bill MacDonald, committee member.

Low-lncome Home Production Pushed

E. J. (Jim) Burke, Jr., president of the National Association of Home Builders, has announced four actions to spur the production of homes for lower income families in 1961.

The San Antonio, Texas, builder said the NAHB is sgonsoring a low-priced housing competition among its 350 local associations with awards for the best low-piiced model or demonstration homes and for developing a program to promote the building of low-priced homes in quantity in their localities.

Burke also announced the appointment of a task force to push production of homes for lower income families, which is one of the major objectives of his year in the NAHB presidency.

Chairman of the task force is Perry Willits, Miami, Fla., who also is NAHB secretary. Serving with Willits will be

William Witt, Virginia Beach, Va.;Larry Blackmon, Mineral, Texas ; Morgan E,arnest, Nelv Orleans; Leon Weiner, Wilmington, Del.; and Quincy Lee, San Antonio. All are chairmen of NAHB standing committees which have a direct role in various aspects of the low-priced housing program.

Burke also announced NAHB support for speedy Congressional action on low-priced housing requests made in President Kennedy's housing message to Congress.

As a fourth action, Burke invited all NAHB members to submit directly to him cost-cutting suggestions, blueprints for good, low-cost homes and recommendations for increasing production of such housing. These "trade secrets" will be comoiled in a booklet to be distributed to all builders inteiested in the low-cost housing field.

As part of the low-priced housing competition, Burke asked all local associations of the NAHB to name a task force to take charge of the program locally. He invited presidents of local chapters to report to him directly on how the competition is shaping up in their areas.

Weyerhoeuser Moves Borrqdqle to Seqttle

Weyerhaeuser Company in February announced appointment of Stewart D. Barradale, San Antonio, Tex., as manager of the light construction research department in the new Seattle branch of the company's research division.

Barradale, an architecture graduate of Rensselaer Polytechnic Institute, was associated lvith the Southwest Research Institute in San Antonio for the past seven years.

The light construction research department, one of two main units in Weyerhaeuser's Seattle research branch, is seeking to develop new methods and materials for the building industry. Panel products are receiving special attention.

The other unit, the pioneering research department, is headed bv Dr. F. Shafizadeh.

Foresf Industries Plqnt 5OOOOO Acres

(Conti,nued trom Page 38)

Comments included with the return of questionnaires ranged through a number of reforestation topics :

Champion Paper and Fibre Co., Carolinas-Georgia operation: 'One half of the 196O-61 planting program is in areas which were prepared for planting." Champion will plant 3 million trees and direct seed 150 acres.

Container Corporation of America, Fernandina Beach, Fla.: "Free seedling program, 3 million seedlings given to private owners; loan of tree planters to private individuals; and technical assistance in regard to planting." Container is also preparing sites on cutover lands with a harrow and is reclaiming non-productive oak ridges which have soil capable of producing a pine timber crop.

Crown Zellerbach Corp.; 'tOf prime importance is planting or seeding of freshly logged areas of high site potential. There is also the constant program of brush land rehabilitation, hardwood spraying, thinning, pre-logging, re-logging and salvage logging."

Halifax Paper Co., Roanoke Rapids, N. C.: Conversion of 2,000 apres of understocked land to plantations is planned each year. The company is also supporting a "Plant a Million" pine seedling program for its home county.

Riegel Paper Corp.,'Bolton, N. C.: Riegel provides temporary employment during planting seasons to 450 farmers and laborers; 30 to 50 per cent of annual planting is on land drained to improve productivity.

Union Bag-Camp Paper Corp., Franklin, Va.: The company annually is increasing its aerial or direct seeding and natural regeneration of loblolly pine, which is cheaper and more satisfactory than wild land planting.

Packaging Corporation of America, Filer City, Mich.: "Project Forever Green," in which private landowners in certain townships are assisted in a planting program, is sponsored by the company.

Kimberly-Clark of Minnesota, Inc., Two }farbors, Minn.: "Our planting program is divided into two phases: 50 per cent of planting is on cutover land to improve quantity and quality of stocking; the other 50 per cent is on non-productive brush areas that have been readied by use of modern site preparation equipment."

, Cotton-Hanlon, Inc., Cayuta, N. Y.: "We utilize some local help from school-age boys. All open land is reforested as acquired. We are interested in bringing all of our land into a forest-type soil, if possible. Our company loggers are assigned to planting work."

Boise Cascade Corp., Valsetz, Ore., Division: "We have been planting since 1954 and aerial seeding since 1951. Most of our nonstocked cutover land that will proably not restock naturally has been planted or seeded. We shall continue this practice until all our lands are in full production."

Coos Bay Pulp Corp., Coos Bay, Ore.: "Our present plans tend toward aerial seeding of currently logged lands. Planting stock is used entirely in rehabilitation work on old pastures, brush lands, severe sites, etc,"

Longview Fibre Co., Longview, Wash.: "Program includes site preparation by mechanical scarification and chemical spray. Nearly all acres being logged are immediately seeded to prevent encroachment of brush and secondarv soecies."

Twenty Woys ro Build A Mosonite Fence

A new booklet illustrates 20 ways to add new dimension and privacy to yards with fences'built of Masonite hardboard products. It presents ideas on patio and perimeter walls, portable and stationary screens, and a number of decorative fences. A free copy can be obtained by writing to the llome Service Bureau, Suite 2037, 111 W. Wash"ington St., Chicago 2, Illinois.

Whnt's ln A Nome?

The terms "hardwood" and "softwood" says the National Lumber Manufacturers Association, have nothing to do with the actual hardness of the wood. Generally, hardwoods are broad leaved trees; softwoods are needle bearers. Most hardwoods are deciduous, meaning that they shed their foilage annually, while most softwoods are evergreen; i.e., they retain their leaves for more than a year.

.|ATIB DANDV IUilBER CO., lnc.

Speciolizing in DF Interior ond Exterior Jombs ond Cut Stock

Also LumberWholesole Only

GAI[: RAymond 3-6557

Vern Poquette Eugene (Gene) Courchoine

7125 Telegroph Roqd los Angeles 22, Colifornia

Northern Colifornio'g Gonvenlion To Be Reported in Moy 15 lssue

Elmer Rau of Madera Lumber & Hardware, Madera, was elected president of Lumber Merchants Association of Northern California at the annual convention held in Yosemite in mid-April.

Serving with him are Clair Hicks, Hicks Lumber Company, Salinas, vice president; Ira Horton, South City Lumber & Supply, South San Francisco, treasLlrer; and Jack Pomeroy, reelected executive vice president.

New directors are Dick Cross, Cross Lumber Company, Merced; Dale Ruse, Ruse Lumber Company, Stockton; Armin Speckert, Speckert Lumber Company, Marysville; Mike Simpson, Friend & Terry Lumber Company, Sacramento; and Steve Yaeger, Yaeger & Kirk Lumber Company, Santa Rosa.

A full reporting of the convention will appear in the next issue of California Lumber Merchant.

Internqtionql Poper Adverlisemenl Promofes Reoding By Teenogers

Abraham Lincoln once said that his best friend was the man who brought him a book----one that "I ain't read." This statement is just one of the proverbial maxims set forth in the giant International Paper advertisement which is now appearing in many magazines across the nation.

The advertisement continues, "Men who read more achieve more." According to research made by International Paper, men who read more are almost twice as likely to be leaders. Of 100 scholarship winners investigated, 67 were officers or committee heads of at least one service, social or athletic organization. Only 39 of 100 non-scholarship winners had a similar distinction.

The message of this research is obvious. Reading is often a mainspring to leadership. If your boy reads constantly, don't worry about his becoming a bookworm. International Paper's research clearly demonstrates that ardent readers eventually become ardent scholars and active leaders in the community. Employers and Civic Leaders alike are repeating again and again, "Send me a man who reads !"

Teenagers are rapidly discovering that reading is the best stimulus for the adventures of the mind. Adventures that are spontaneous and all-absorbing. Entertaining and educational for a lifetime.

Reprints of International Paper Company's advertisement, "Send me a man who reads !" may be secured by writing to Box I, Educational Department, International Paper, 220 East 42nd Street, New York 17, New York.

(Our thanks to A. M. "Art" Batliner of Los Angeles ofice of Long-Bell Diaision oJ Internotional Paper, for calling this item, to our attention.-Editor.)

Elmer Rqu

OBITUARY

CHARLES G. SCHOBER, 43, lumberrnan of Eureka. California. died suddenlv on April 9 of a heart attack.

Mr. Schober, better known as "Charlie" to his friends and associates at Hammond Lumber Company, now a division of GeorgiaPacific Corporation, spent his entire lifetime in lumber, having originally started his career as a messenger boy for the old Hammond Lumber Company at Samoa. During World War II he served as an officer with the Sigual Corps in the Far East, spending a good deal of his service directing communications systems in India and Burma. After the war he returned to Hamnlond and became assistant to Bob Caldwell, West Coast sales manager, with offices in Hammond's San Francisco headquarters.

When Hammond was purchased by Georgia-Pacific Corporation in 1956, Mr. Schober remained on and a year later was transferred to Samoa in a mill sales management position, an office he held at the time of his death.

He is survived by his wife, Helen.

L. R. Smith Hqrdwood Lumber Moves to Downey, Colifornio

Vernon Johnson, sales manager, L. R. Smith Hardwood Lumber Company, Downey, California, announced last month his firm had moved to larger quarters at 8731 Cleta Street, in order to offer a faster pick-up and

O;*bnrt Long Dimension Rough Dimension

Other Douglos Fir ltems

HUFF LUffTBER COffTPANY

Sonto Fe Springs division: 13535 Eqst Rosecrons (Ecst off Rosecrons Turnoff, Sqntq Ano Freewoy)

los Angeles: 116 Wesr ll6th Street (East oft lmperiol Turnoff, Hqrbor Freewoy)

delivery service to the southland trade. The new telephone number for the hardwood distributing concern is SPruce 3-0337.

"Our new location is adjacent to the Santa Ana Freewav. within minutes of all cities and communities in Los Angeles and Orange Counties," Mr. Johnson said. L. R. Smith will continue to specialize in the efficient distribution of Pacific Coast Alder and Maple lumber. furniture and turning squares and special items from the Pacific Northwest mills.

Bewore of Ofiering Of Stolen loth

In March a truckload of lath was stolen from the Klamath Falls Plant of The Mt. Pitt Company (The Loading Supply Company), P.O. Box 1309, Medford, Oregon. There were 1300 bundles of I xll x47tl" Snow Fence Lath taken, twine tied, 50 pieces per bundle. The stock was of mixed specie. This stock is heavier in thickness than carstrips or plaster lath, but might have been offered in lieu of either. Anvone having any information or who'may have been offered any of this material should write or call Edward H. Collins, Central Point, Oregon. Phone NOrmandy 4-1221or write P.O. Box 1309, Medford, Oregon.

AND AWAY WE GO! Corl Govotto, longtimc ond populor Son Diego lumbenncn, boords on Air Frcnce Boeing 707 Intercontinontol Jet of Los Angeles oirport for Pqri: on Mcrch 28, on the Grst leg of his rrip to Rome where he will ioin Mrs. Govoito. Mrs. Govollo is now in Europe visiting their son, Robert, who is sfudying to be o priesl. FIASH! Ar w6 go lo pres3, we leom thot Ccrl ir returning dre eve of April 24. Well, fhqf's ilre i.l oge for you!

West Coast Lumber Re-lnspecfion

By ROIF D. GtERUtt^ West Coost lumbermen's Associotion

tnHE LAST MAN in an athletic contest to get any praise I is alwavs the referee-but without hirn there would be chaos. He'i hired by a neutral source (avid alumni to the contrary), is paid by them, and has no allegiance to either side.

An exact parallel can be drawn when a reinspection is called for on a shipment of lumber-although, of course, it should be remembered that the vast majority of lumber transactions are completed to the satisfaction of all concerned. In the case of the West Coast Lumber Inspection Bureau, the supervisor making the reinspection is the neutral party between the mill and the buyer. He does not work foi, nor is he paid by, the mill. He has no connection with either party to the contract, and his rule book (Grading and Dressing Rules No. 15) is the final authority upon which he bases his decisions.

tor or judge must be called upon to settle the controversy.

For the past several years, WCLIB inspectors all over the country have held seminars, given talks before lumber groups and personally contacted hundreds of retailers, confractors, architects and others explaining the basis of lumber grading and species characteristics. This program has had a greai deal of success, and is partially responsible for the deireasing number of reinspections called for and the fact that mort of these reinspections are based on justifiable claims.

When a buyer loses a reinspection, it is ursually for one of two primary reasons. Here are the two rhojor problem areas and their solutions:

1. Grades were ordered for Purposes for which they were not intended.

Examples

a) "standard" & Btr. Western red cedar for paneling.

b) "Economy" dimension for FHA-financed house constructron.

c) "Industrial Clears" for ladder stock.

Rules No. 15 lists the recommended uses for every different grade of West Coast lumber. These recommendations are found at the beginning of each paragraph which refers to a specific grade.

2. The buyer often compares a shipment with pr-evious shipments, neglecting to consider Rules No. 15 but rather making- his own "mental grades."

fn most cases, a reinspection is called for because of a disagreement over interpretation of Rules No. 15. Any rule can be, and is, occasionally misintrepreted, and an arbitra.

No two pieces of lumber are the same, and there is bound tb be slight differences within a certain grade, depending on which of the permitted. charact-eristics predominate. If a buyer receives a shipment which he particularly likes, and then compares all his subsequenl shipments with that on-e shipment, he runs the risk of being disappointed. Before a reinspection is called for-, the buyer should take into consideration the possibility of a variance, and rely solely on Rules No-. 15, not on any previous shipment' The West Coast Lumber Inspection Bureau employs 35 (Conttnued on Poge 53)

A WCI|B supcrviror rcin:pcclr o lood of Wcrt Coort lumbcr. Hir "Biblc" is Gr,odlng ond Drcsring Rulg No. 15.

L R. SilIIH HARDWOOD

tUfrIBER COfrIPAl{Y

Estqblished 1943

Monufocturers ond Distributors

PACIFIC COAST ATDER & A,IAPIE UTABER

Furniture & Turning Squores-yord Stocks on hond or DIRECT SHIPMENT by L. R. SMITH HARDWOOD SATES COMPANY, longview, Woshington.

Distribution Yard: 8731 Cleta Street Downey, California SPruce 3-0337

l{orthwest Sales (|fiice: P.0. Box 966 longview, Washington HAmilton 3-8210

Green & Dry Rough

Uppers & Milled

Commons

Mouldings-lolh

Quolity &tl.*ood

Less Than Corload Lots

Pockoged Lots -- Truck-&-Troiler Shipments

Western Red Cedor Industry Beors Down on Clinic Plons

Members of the Western Red Cedar Lumber Association's policy-making Trade Promotion Committee gathered in Vancouver, B. C. on April 11, to further refine Red Cedar promotion activities slated for the busy building' season that lies ahead.

In the Canadian city for the meeting were representatives from the eleven U.S. and Canadian manufacturers of Western Red Cedar lumber who make up the association.

Focal point of the meeting was the presentation of detailed plans for educational "Cedar Clinics" by associaton secretary-manager, Donald W. Pleier.

Mr. Pleier explained that a series of clinics ducted throughout the market by WRCLA's corps in an effort to bring designers, builders up-to-date on the product.

D. C. ESSTEY and SON

Dee E:sley Jerry Essley

Woyne Wilron

Chuck lember

Distribution Yqrd: 7257 Eost Telegroph Rood, los Angeles 22

RAylrrond 3-t147

Cedar Ltd., MacMillan, Bloedel & Powell River Ltd., E. C. Miller Cedar Lumber Company, Nalos Lumber Ltd., Norwood Lumber Company Ltd., Rayonier Canada Sales Ltd., Seattle Cedar Lumber Mfg. Company, Weyerhaeuser Company.

will be confield service and dealers

He also pointed out that the clinics will be basically simple in format and designed for maximum effectiveness with relatively small groups. Plans call for many presentations within a confined market rather than a few large presentations in many different markets.

Mr. Pleier reported that the program will start almost simultaneously in the north central, east central and northeast of the country in May.

It was revealed that scheduling is partially completed for builder and dealer groups in a number of regions already. Also reviewed were advertising and public relations plans to support the clinic.

Western Red Cedar Lumber Association's Trade Promotion Committee is chairmaned by M. C. Jennings. Its members represent the following firms : Aloha Lumber Corporation, British Columbia Forest Products Ltd., Flavelle Cedar Division, Canadian Collieries Resources Ltd., Lamford

"SEASCAPE" is the lofesl qddition to the "Corol-Scenics" series of Corolite woll poneling, The originol underseo scene of tropicol fish ond seoweed, soid to be especiolly oppropriote for residentiol bofhrooms, ployrooms, lonois or beoch homes, os well os commerciol inslollotions such os restouronts, bors ond clubs, wos creoled especiolly for Corolite by on outstonding ortist. Sizes 1' x 5' ond 5'x x5'. The gold on white design is permonenlly proiecled under exclusive "Corol-Cote" (R) melomine finish. Full specificotions, prices ond cololog sheets covering oll new Corol-scenics on raquest from The Corolite Compony, 7251 E. Condor St,, Los Angeles 22, RAymond 3'8271.

MAIII (IFFIGE Esrqblished l9O5 40 Spear Street San Francisco 5 EXbrook 2-0180

ros At{GErEs 0rFlcE

1052 West 6th Street

Los 2-80il

Lumbermen To Hold Gonvention

The Thirteenth Annual Meeting of the Western Dry Kiln Clubs will be held in Medford, Oregon, June 15-16, 1961, at the Jackson Hotel.

Men from all the western states and British Columbia who are interested in advancing the lumber industry through better seasoning of its products will begin registration for their meeting on Wednesday night, June 14.

June 15th will be devoted to visiting the plants around Medford. At the soecial noon luncheon there will be a special guest speaker. The afternoon will be taken up with Kiln Club reports and two technical sessions.

June 16th will be devoted to technical sessions all day with a banquet to be held at 7 p.rn. with a guest speaker. This meeting is open to members, their friends, and to any one interested in the lumber industry.

Are All Conifers Evergreen?

No. savs the National Lumber Manufacturers Association. Such conifers as western larch, tamarack, and southern cypress shed their leaves annually.

Weslern Pine's Groding Service Ghief, Vern Johnson, to Retire

Vern Johnson, chief lumber inspector for the Western Pine Association, Portland, has retired May 1 almost 55 years to the day since he started his sawmill career as a water boy at Scanlon, Minn. lle is succeeded by James R. Pynes, of Klamath Falls, assistant chien inspector the past several years.

t.c.t..RAft.CARGO

Truck ond Trcriler DOUGTAS FIR, REDWOOD. HEMLOCK PONDEROSA

SUGAR PINE

CEDAR, . WHITE FIR, wholesale only!

H. il. NEtSol{ [umber

phone Nels, Mox' RooneY' Bill' Kirk, Corrine

Johnson, known to thousands of lumbermen throughout the l2-state \Mestern Pine region, came west in 1916 to work as as grader and shipping boss for the old Great Northern Lumber Co. at Leavenworth. Washinston. Four vears , Washin Pine Association, predecessor group of today's Western Pine Association. In May, 1930, he was named chief inspector. When the 'Western Pine Association was formed in 1931 he continued as chief of the grade inspection bureau.

Leavenworth, Washington. years later he joined the grading staff of the former Western

At that time the association had seven insoectors. Now there are 31. At the same time, Secretary-Manager W. E. Griffee pointed out, the g,r:ading rules have become more complicated as new products and more exacting use requirements came into the American lumber picture.

"Vern has handled all these problems as they arose, with steady hand," Griffee said. "The attainment of the hieh- a said. highest degree of uniformity and standardization in \Mestern Pine lumber grades that is humanly possible, in conformity to detailed published rules, has been his life's work."

Johnson, who recalled his first job of carrying water for the lumber-piling crews at the Brooks-Scanlon mill in Minnesota, has looked at millions of board feet since he first started grading in June, 1910. He and Mrs. Johnson will "take it easy" at their country place near Wilsonville, 20 miles south of Portland in the Willamette valley.

The new chief inspector, Jim Pynes, 42, started his lumber care.er 23 years ago at Burns, Oregon. He joined the association grading staff in 1948.

New Brochure Describes qnd lllustrotes Poly-Glod Plywoll Bi-Fold Door Unirs

A new four-page color brochure released bv plvwall Prod,trcts Company, Incorporated describes and illusirates the first completely prefinished Bi-Fold door units in the industry. Poly-Clad Plywall form FW 22BDO also includes complete descriptive information on hardware included with each door package, and complete installation instruc_ Ions.-^Plywall__Products Company, fncorporated, p. O. Box 625, Fort Wayne, Indiana.'

Los-Gol Lumber Gompony Exponds Ssles & Service

Los-Cal Lumber Co., southland wholesale lumber concern, announced that effective March lst all assets of the firm had been acquired by the father and sons' combination of Elmer Fruchey, Doug Gerard and Jim Fruchey. Elmer Fruchey, who founded the distributing organization early in 1949 will continue as president of the corporation, Doug has assumed the sales manager post and Jim will manage the procurement and purchasing division.

Elmer and the two young men purchased the interest of W. G. Haydon who formerly was a full partner and officer in the firm. Mr. Haydon intends to spend his leisure time in world travel and just loafing, it was said.

"'We intend to expand our sales and service during 1961 to include all communities of southern California and Arizona," said Jim Fruchey. "We shall increase our inventory and will continue to offer custom milling right here at our plant."

Elmer Fruchey Has Long Career

Elmer Fruchey, 35 years ago, started his wood products career with the old Pacific Sash and Door Company and ultimately became general, manager of the firm. When the plant closed in 1942 he established the custom milling firm which today is known as the Pine Box & Lumber Company, which is still operated in conjunction with Los-Cal, and at the same location at 5024 Holmes Avenue on the south side of Los Angeles. He has a complete knowledge of lumber remanufacturing, shipping and sales.

Los-Cal stocks a complete inventory of wgst coast softwoods at its five acre yard. More than ll million feet of drv lumber is stored under cover and another warehouse wiil be completed this summer, which will increase this storage area by 33%%.It requires five trucks and 10 units

WHOtESAtE

of mobile yard equipment to keep the fast turnover of inventory moving into and out of the yard.

In addition to the L C L shipments offered the trade Los-Cal also operates a complete direct shipment department via rail or truck and trailer.

Doug Gerard started his lumber career with Los-Cal following the close of World, War II where he has served with the Air Force. His basic training included every phase of the business and every department. He has been handling a sales territory for the firm the past few years. Jim has been raised in the wood business and he will travel the northern mill production areas procuring all species of lumber for the wholesale firms customers, it was said.

Jim ond Elmer Fruchcy ond Doug Gerord, now tolc owncrt of Lor.Gcl Lurnb.r Compony, plon for big rhing: ohcod, with Lot-Gol lurnbr/: cxpcndon of ralcr ond rewicc in 3outhrrn Colifornio ond Arizonq.

Forestry in Soviet Union ls Subiecr Of New USDA Booklet

Forestry practice in the Soviet Union was examined by a seven-man study tour of foresters from the United States in the summer of 1959 and their findings have been published by tt-tq U.S. Department of Agriculture in a 9O-page I!p,o1t entitled "Forestry and Forest Industry in the U.S.S.R.''

The forestry team from the United States 6,000 miles and talked to dozens of Soviet officials in a 30-day, on-the nd study of omcrals rn Ju-oay, on-tne-grouno stucty o procedures, and progre_ss of Soviet forestry.

traveled some foresters and the problems,

Members of the U.S. forestry delegation included professional foresters and representitives 5f ttte forest induitrv and of schools of forestry. Dr. George M. Jemison, Deputy Assistant Chief of the USDA's Fo--rest Service, acted as leader of the delegation.

The trip began and ended in lVloscow, where the group visited- agricultural exhibits and bureaus. They saw loggin! operationsat ..Krestzy ; research institutes,experim-Chta-l forests, and mi!s, in and around Leningrad; then-journeyed through Karelia, the Ukraine, Crimea, and Georgia- to Stalingrad where they examined shelterbelt operatiois before returning to Moscow to start the homeward flight.

Huge Forest Lands in U.S.S.R.

Forest land in the U.S.S.R. comprises about 28 percent of the forest land of the entire world. Productive'Soviet forest lands cover about 2,066 million acres, compared to 529 million acres of commercial forest land in the United States. Total growing stock on U.S.S.R. forests was reported by the study group to be 2,812 billion cubic feet, with softwoods comprising 86 percent of the timber.

Timber growing in the Soviet llnion, the booklet points out, is predicated on a_basic biological philosophy comple- tely unlike that in the United States.

One art of this philosophy, popularly identified with the qlincipal current exponent, T. D. Lysenko (head of the Chair of _Agronomy. at the Timeryazev Acadimy in Mosc9w), is based on the idea that aCquired characteristics of plant life can be inherited. In praltice they work on the theory that_the way to develop new forms -of plant life is to "de-stabilize" the heredity of the plant and utilize desired characteristics that happen to appear.

Soviet Tendency Toward Exploitation

-The U.S. delegation received one other strong impression of basic variance between forestry in the Uniteil States and in the U.S.S.R. In the Soviet they found a tendency towards exploitation, rather than management, of the forests. This was attributed by the U.S. foresters to an administrative system under which the responsibility for tending, regenerating, and protecting the forests rested witfi one agency, while the responsibility for logging was under a completely different bureau. A change in the responsibility for forest management has been introduced since 1959, ttr-e booklet states, apparently in an effort to lessen exploitation.

Forestry education in the Soviet Union was of particular interest to the study group. Visits were made to two technical forestry institutes and two forestry faculties in agri- cultural academies, and supplementary information *as gathered at a number of research institutes. There were 11 technical forestry schools in the U.S.S.R. at the time of the study. Entrance requirements are exacting, and the number of students is regulated by current forest industry needs.

Consensus of the visiting study group after its 30-day tour was that the Soviet foresters for the most part comprise a dedicated, hardworking and sincere professional group. "They are friendly," the booklet states, "and desirous of strengthening professional ties with foresters in the

United States."

"Forestry and Forest Industry in the Lr.S.S.R. purchased for 55 cents from the Superintendent ments, Washington 25, D.C.

volue service dependobility

TUMBER & TUMBER PRODUCTS for SOUTHERN CALIFORNIA qNd NATIONAT DISTRIBUTION

BAUGH TUMBER SALES C(l., INC.

whofesafe lvmber & lumber produds

DIRECT TIItt SATES

ANSelus 8-29 11

BAUGH BROS. & Cll.

W holesole Dist ribuli on Y a rd DEATER ond INDUSTRIAI TRADE

29'i26 Sierro Pine Ave., Los Angeles 23, Colif. TWX: LA l88tl

Since 1938

FOR ITTiPORTED I.UI,IBER FOR EXPORT SI{IPftIENT

The only shipsidr dry kiln in California! Ihis modern facility is located directly adjacent to Encinal Terminal's Berth 6, Alameda, Califomia. lt offers importers, exporters and procer sors of lumber and plywood all these seruices at one advantageous location . loading, unloading, storage, drying, planing and processing of lumber; grooving, processing and storage of plywood---and on-the-spot rail, truck and ship connections.

Inquiries Regarding Rates and Charges Should be Made to the

" may be of Docu-

TIilENTY.FI\'E YEARS AGCD TODAY

As Reported in The California Lumber Merchant, May l, 1935

H. W. Bunker, president of the Coos Bay Lumber Co., San Francisco, was elected president of fire Charles Nelson Company and The Nelson Steamship Company, April 6.

J. P. Hennessy, president of the Shevlin Pine Sales Company, Minneapolis, Minrr., spent a few days at the Company's Los Angeles office the latter part of April after which he visited their San Francisco office. He will also visit lhe company's mills at McCloud, California, and Ben, Oregon.

A recent visit was paid to American Lumber and Treating Company's Northwest plant at Wauna, Oregon, by Charles R. Wilson of the San Francisco office.

A Northwest traveler is T. B. Lawrence,

Snonley Sieel Stropping Appoints Wctrous Weslern Region Moncger

Charles D, Watrous has been appointed manager of the West Coast Region of Stanley Steel Strapping, division of The Stanley Works, New Britain, Connecticut.

Mr. 'Watrous has tepresented Stanley Steel Strapping for more than six years in Oregon and Washington. The West Coast Region, with headquarters in San Francisco, includes California, Oregon and Washington.

A graduate of Meriden (Conn.) High

of the Lawrence-Philips Lumber Company, who is touring the company's Northwest mills.

California Plywood, Inc., headed by L. B. Krohn, has purchased the Wanke Panel Company, wholesale veneer and panel dealers, 1403 Fifth Street, Oakland. Blair Logue is associated with Mr. Krohn, who has been manager of the Wanke Panel Company for the past several years.

Homer T. Hayward Lumber Co. recently installed new Peerless fixture displays at the Salinas and Paso Robles yards. The displays include the new linoleum sink.

The marriage of R. J. "Bob" Bryson and Miss Ruth Belden took place on April 11. Mr. Bryson is in the sales department of ttre

Scl-rool, he holds an associate's degree in business administration from Nichols College, Dudley, Massachusetts.

Weyerhoeuser Announces Division Move

Headquarters of Weyerhaeuser Company's Rilco engineered wood products division will be moved from St. Paul, Minn., to Tacoma on August 1, it has been announced by Dale L. Gaeth, vice president-manager of the division.

Ham,mond Lumber Company, San Francisco. The trip to Reno and return was made by plane.

Carl Bahr, former Assistant Secretary of the National Lumber Manufacturers Associatio,n, who was asked by the directors of the California Redwood Association to take charge of the Activities, arrived in San Francisco, May 5, to assume his new duties.

The General Superintendent of all Santa Fe Lumber Company's yards, O. H. "Ole" Carter, recently'returned to Stockton from a trip to the Redwood milis.

Hugh M. Handley, sales manager, Van Arsdale-Harris Lumber Company, San Francisco, recently made a round trip journey by United Air Lines planes to Portland.

Rilco produces laminated wood beams, arches and trusses at plants in Albert Lea, Minn., and Cottage Grove, Ore.

.Unaffected by the move are Rilco's District I sales office, farm sales, industrial sales and a portion of the engineering department. They will remain at the former headquarters in St. Paul's First National Bank building. The move will bring a reduction in administrative expenses and a greater coordination with other Weyerhaeuser offices in Tacoma. Gaeth said.

Los Angeles Soles Office, Wqrehouse Opened by Bestwoll Certoin-Teed

A Sales Office and asphalt roofing warehouse near Los Angeles, California, was opened by Bestwall Certain-teed Sales Corporation in April, it lvas announced by Carl E. Berzelius, vice president-sales.

Located at 2670 Leonis Boulevard, Vernon, California. the new operation 1-ras been established to better serve customers in Southern California, Arizona and Nevada.

The corporation maintains a second California sales office in E,l Cerrito, near San Francisco, and a total of 24 sales offices in principal U.S. cities.

-The 26,000 sc1. ft. warehouse stores a complete supply of Certain-teed Products Corporation asphalt shingles anll built-up roofing materials.

All building materials by Certain-teed Products Cor-

EXCLUSIVE DISTRIBI.|TOR

PETTIBI|TIE.MERCURY FllRK LIFT TRUCKS

Feotured qr rhe NRLDA Exposition in Son Froncisco, Colifornio

p_oration and Bestwall 9yp..t- Company are available through the new sales office.

N{ailing address is: P.O. Box 58553 Vernon Station, Los Angeles 58. Telephone: LUdlow 9-579I.

West Goost Lumber Re-lnspection (Conti,nued,

from Page 46)

superlisors, each -based in a strategic location. They are called upon to perform many services, from mill supervision and reinspection to convention work and discussions before local lumber_groups. It behooves every buyer to check Ry!.r No. 15, or with the Portland headqu-arters of the WCLIB, before calling for a reinspection. Bureau officials are convinced that by so doing, the number of unnecessary reinspections can be even further reduced, to the benefit ofall concerned.

gC ,/6. gup?rr'fieU

V %on, 9n-.

522 Eas| Weber Avenue

Compton, Colifornio

Material Handling Equipment

llEwmark l-8269

6-1783

Wells Custom Millwork - G00D MILLWORK

Architecturol Woodwork Pctterns Accurqlely Motched

Derqif Sricker Work. All Moldings vp to 4,,X12,, ,. Speciolizing in Hqrdwoods qnd Softwoods... BAND SAWING

We Stock "T" Astrogols in the following Woods: Douglcs Fir - Sugor Pine - Phitippine llohogony - Domestic AshDomeslic Birch ond Wqtnut

For Prompl, Eftcient Servicefqsf Delivery -

FAculry r -2398

WANT CIUALITY?

" BUY AMER IC AN" ATERICA]I HARDWOOD CO.

Tosteful Motoring

Hcrs 'Woodsy' Tong

Spring's in the air and fancy dictates a drive to the wood. But where, oh, where to find it?

No problem for the owners of one American auto. Moment the driver climbs behind the wheel he has a sylvan headstart.

For real rvood is back as interior auto trim.

Breaking sharply with industry tradition that, for the last 30 yeirs, hai given us only metal trim in a range of colors-or simulated wood grain by printing on metal-the '61 Lincoln Continental sports the real McCoy.

It's the result of a development by United States Plywood Corporation whereby wood veneer can be laminated to metal. Lincoln has it on the instrumental panel, glove compartment and interior door trim.

Wood has been the principal interior trim feature of European luxury cars for many years.-So,.it's. no surprise that Lincoln's iine is the first to add this "continental" touch.

But where the European auto makers use solid wood trim, Ford Motor Company went them one better by using Industrial Flexrvood, 1 specially prepared wood veneer developed for lamination to flat or curved metal surfaces.

This new wood-metal laminate is described by George W. Walker, Ford vice president and director of styling, -as "combining the three-dimensional beauty and warmth of a natural wSod surface with the strength and lightness of metal."

The auto industry is usually quick to employ a new material, once its advantages have been established. But fMarren Poitras, general minager of U.S' Plywood's Flexible Materials Divlsion, notes that kitchen appliance manufacturers got the jump on Detroit in the use of Flexwood on metal.

"General Electric began using it earlier this year on refrigerator-freezers and dishwashers so architects could match them up with the birch, ash, knotty pine, oak and mahogany-faced cabinets they design for milady's kitchen," he reports.

Tickled pink with the automaker's choice, Poitras says there's one thing about which any '61 Continental o*r'., can be certain:

"No one will have a car exactly like his. In a real sense, each owner has a custom-made interior. If an owner starts making a close comparison with his neighbor's Continental, he'll find that the richly grained walnut trim varies from car to car." In fact, adds Poitras, no two pieces of wood, no matter what the species, ever have identical grain patterns.

This year, by the way, marks another "fi.rst" in a long time for Detroit: the four-door convertible. Again, its Continental.

Sontq Clorq Valley Hoo-Hoo Members

Plqn June Entertoinment

Santa Clara Valley Hoo-Hoo Club 170 will undertake, in June, to stage a mammoth dinner-dance at the all-new Hyatt House in Burlingame, an expected 200 to 250 persons in attendance. June 16 the date, the evening will kick-off at at 6:39 p.m. with libations and.music to the Hyatt llouse combo, followed by a prime rib banquet in tht Hyatt's brand-new ballroom, and dancing until the arches give out.

Bob Buckley will chairman the ambitious undertaking, assisted by Jim Kincaid, Kincaid Lumber Company, Merl Tanner, TW&J, and Herb Crawford of Santa Clara. Tickets are now on sale and available at Tarter, Webster & Johnson, Inc.. Newark.

PICKERIN LUMBER CORPORATION

TWX: SONORA ll6u

Pfronc: (Sonoro) JEfrcrson 2-7141

WAlnut 8-421 3

mllls: Stcrndord, Collf., ond fuolumnc, Gsllf.

Socromenfo to Stoge Big Annuol Golf ond Dinner-Moy 5

May 5 is the date for Sacramento Hoo-lloo Club's Annual Golf and Dinner, bigger and better than ever, and to be staged this year at the Sacramento Inn on Arden Way and Highway 40 North. The tournament, which is schehuled t^o get underway at 8:30 a.m., will be played on the Haggin Oaks Golf Course, the price for the day's outing a mere $3.00 a head.

lhg_big evening production is scheduled to get underway at 5:59 with the usual "Happy Hour," but in this case r.t will be an enjoyable two-hour interlude. The banquet and floor show will be held in the Martinique Room of-the Inn to insure privacy for the club. The piice of admission for the evening hijinks is $6.00 per person and all reservations should be mailed immediately to Chick Cecchettini. P.O. Box 7176, Sacramento, or, if iime is too short, call any of

PONDEROSA

the following: Mickey Smolich (GI 3-9091), Bob (WA 5-2751), Dick Merritt (M-2916), Mike (Gi 3-9091), George Birdwell (WA 2-3427).

Son Frqnciscqn Cqts in Seqrch

of Kittens

Babicky Simpson

San Francisco Hoo-Hoo Club 9 "bounty hunters" are again on the march for Kitten pelts, with May 23 the date set for the Club's annual Concat hijinks. Gay Bradt, president of Club 9, has set the starting time for-6:39 p.m., the Leopard Cafe, 140 Front Street, the "scene of the- action." The Concat will follow the usual loosening up period and will be capped off with the Leopard's always-good prime rib feast. Bounty hunters are requested to tuin in their Kitten pelts to Gay Bradt, Wendling-Nathan Company, San Francisco,. just as soo.n as ,possible in order to insure a good showing the evening of. May 23.

4 Ccrrlow Compcrny

Wcrrehouses

lo Serve All Southern Cqliforniq Deslers

341 Wesr G Street

COLTON, Ccliforniq

TAlbor 5-o6,72

7862Bsrneti Street

VAN NUYS, Colifornio

TRiongle 5-0,672

738 Eosf 59th Srreet

I.oS ANGELES, Colifornio Pleosqnt 2-313,7

68O7 McKinley Avenue

tOS ANGELE9, Californis Plecrsont 2-3136

25lO N. Chico Street

El tlONTE, Cqliforniq

Gllbert 3-7345

lloRGAt{ D00RS for Every Use

t4lXl lnterchangeable Panels

Entance lloors-All TYPes

ArchitecturallY Corect Stair*ays & Entrances

FLUSH D(|ORSASH-iIAH(lEAilY -BIRCHTASOI{IIE_BEEGH

FIR PTYWOOD_ IAPANESE PTYW|IOD

]{ORDCO DOORS

IOUVRE DOORS

3 PANET DOORS F.3

FOUR PANET RAISED F-44

X.8UCK FR,ONT DOORS

sAsH DOORS F-13

RAISE PANET LOUVRE DOORS

SCREEN DOORS

FRENCH DOORS

DUTCH DOORS

FANCY FIR DOOR,S (ENTRANCE)

TOUVRE BTINDS

IAONTEREY TYPE DOORS

"SOUTHERN AIR" DOOR

Esrablished 1895

WHOLESAIE ONIY ternbor

Sodhorn Colifornio Doot InrliluL

Lel{ers

The California Lumber Merchant

We sell aluminum windows, sliding doors, storm doors and screen doors. I myself have over 100 lumber yards from Bakersfield, Santa Barbara to Medford, Oregon. I have read your magazine for years. Keeps me well informed.-R. R. "CURLEY" GANSNEDER, PreView Products Company San Jose, California.

It is aluaYs a Pleasure to have such good utords from our read,ers, and u,e thank Mr. Gansned'er fo, his thoughtfulness in writing us.

Ador Opens Brsnch

ln Sqn Froncisco

Ador Corporation, one of the nation's leading sliding glass door manufacturers, a subsidiarY of Poly Industries, has oPened a large district office in San Francisco, Robert C. Baggott, general sales manager, announced recently.

Ador expects the new office to account for about $500,000 of sales in 1961, Baggott said.

The new 16,000 square foot facility, 698 Minnesota St., will serve the nation's third largest building marketthe comPlex which stretches from NaPa to Salinas, he noted.

District manager is Alfred J. Bonelli, formerly an architectural representative of ReYnolds Metals Company and PreviouslY vice president of Toland-McCune.

Ador, which headquarters in Fullerton, Calif., is the nation's first mass producer of aluminum sliding glass doors. It also manufactures windows.

R. J. Ahnen Joins Filon's Midwestern Soles Stoff

Robert J. Ahnen has been aPpointed a sales representative in the Midwestern Division for Filon Plastics Corp., Hawthorne, Calif., manufacturer of fiberglass reinforced plastic panels, it was announced by Arthur M. Barr., national sales manager.

He will represent Filon in the South Chicago area, and will be based at the company's regional headquarters at Skokie, Ill.

Ahnen, a native of Chicago, I11., and a graduate of Roosevelt University, previously was a packaging engineer for Signode Steel Strapping, Chicago, and operator of his.own sales organizalton,

Filon Plastics Corp. also maintains regional sales and distribution headquarters in White Plains, N. Y., and Atlanta, Ga.

Vegq lndustries Introduces Big Fireplqce-Smqll Gost

A brand-new way to build a masonry-style fireplac-e fo1 as little as $275.00 (including labor) has been introduced by Vega fndustries,'Inc., Syracuse, New York, with the iritrodu"ction of the company's all-new "Heatilator 500 Series" fireplace. Since the 500 Series fireplace comes r-e.ady to install, installation is completed quickly with little fuss, muss or bad weather delays. The average one-story installation requires under ten man hours-including all masonry work and even installation of the mantel.

Heatilator 500 Series fireplace units come in two firebox ooenins sizes: Models No. 530 and No. 534. Finish openirigr at?: No. 530--28" wide x23n' high;.No. 534-37' wid'e *25" high. The unit is fully welded an-d the one-piece firebox is b-uilt of heavilv reinforced 3/16" boiler plate steel' 500 Series chimneys -are insulated and. are approved by Underwriters' Laboratories. Each installation includes the fireplace unit, adequate chimney sections' an outer housing, and a housing top.

Exclusive iort'hern California distribution of the 500 Series line has been granted to Building Material Distributors, fnc., with headluarters in Stockto-n, ald branches at Saciamento, San Jose and Fresno, California'

B & J Door Jqmb ComPonY

Names Joe Sivigl'iq ond

Mel Brewer to Administrolive Stqfi

Tim Lubbin, president of B & J Door Jamb Company, 2440 Arrowmill^Avenue, Los Angeles, announces -the-p1o- motion of two key empioyes to-ihe executive stafi of the remanufacturing Loncern.- Joe Siviglia, who has been a salesman since lhe firm acquired the bperation from Arrow-iff- ""a jt*..on Lumbei Compa-ny,- ha-s been. appointed general .il.s *"nager in charge of all sales activities, and i4el Brewer, operat"ions chief, has been named to the post of production manager.

d t I Door Jamb"Company manufactures and distributes " iufi l"ine of interior ".td .*t.tior jambs, finger 1oi1-t a1d solid species, for the building trade in southern Ualttornta and Arizona.

"Since we started this operation last year we have shown a,ie.dv srowth in production and sales and we have ;.;;i;; tfie complete plant from the Jameson organiza' tion," said Mr. Lubbin. "Our sales over the hrst perloo have shown a steady increase and for the first quarte-r ot 1961 this increase ii in excess of 400/o as compared to 19ffi.;'

-- According to Mr. Lubbin, with- the appointment .of Siviglia "nd Bre*.r to handle production and sales, the administrative staff will now concentrate on an expanston program covering every phase of marleting ald p- ersonnel io iit. firm will s-now heaitny growth during the 60's'

U.5. Gypsum Ofrers lmproved Air Vent

A new improved exterior air vent and three models of V."t-A-Sttip continuous soffit ventilators have been added to United Stites Gypsum Company's line of USG Aluminum Louvers.

The air vent is available in 16 x 4-in. and 16 x 8-in' sizes that give excellent ventilation. Small /3-in' slots protect asainit bad weather and insects. --ih;

Vent-A-Strip continuous soffit ventilators, available in 8-ft. sections that can be butted together toru-n any desired length, have approximately nine-square inches, ot net free veitilation area per lineal foot. The three models will meet most construction specifications.

(Tetl them Vu, sau) it in The California Lumber Merchant)

G-P Wqrehouse Division Announces Building Aclivities

Building activities, ranging from coast to coast, have been announced by the fast-growing warehouse division of Georgia-Pacific Corporation. Newest additions to the nationwide building materials distribution system of the firm include a newly-completed facility in New Stanton, Pennsylvania; ground-breaking on a huge new warehouse-sales office in Pico-Rivera, California ; and purchase of a warehouse facility in Jacksonville, Florida.

The New Stanton operation is reported by G-P vicepresident Stewart W. White as a replacement for an outmoded facility located in Pittsburgh. According to White, the new distribution outlet will extend the company's circle of operation in Ohio, Pennsylvania, West Virginia and in other points not, previously served.

It's

We will help you serve your cuslomer3 beller, from Moy lo December, ond the olher months fool

. HAR.DWOODS

. DOWELS

CLEAR OAK THRESHOTDS

. PIYWOODS

. HARDWOOD MOUTDINGS

lri,illing Facititias and Dp1 Rilns

FINE FOREIGN ONd DOIvtESTiI HARDWOODS since t872

. Wftolcsolc Dislributors . Phone: ANdover l-16@

On the West Coast, ground-breaking ceremonies at picoRivera saw the facility described i's "an ultra-modern 60,000 square foot distribution warehouse and district sales office." The operation will be part of an extensive industrial development park in this fast-growing city which serves the Los Angeles marketing area.

Purchase of the Jacksonville, Florida jobbing warehouse from the Atlanta Oak Flooring Company-represints another ltep in the expansion of Georgia-Pacific operations in the Ilorida market, following recent acquisitions in Tampa and Orlando. The combination hardrvood lumber and plvwood distribution warehouse becomes branch operation^number sixty-six in the big forest products firm's national chain, serving retail building products dealers.

(Tell them Aou sau it in The California Lumber Merchant)

CABI.E ADDRESS "STAIUAA''

Whire Ook Flooring Wins Preference, Offers Soving

White oak, which long has run neck and neck with red oak for top honors in the popularity race among residential flooring materials, has pulled away to a surprising lead this yeir, the National Oak Flooring Manufacturers' Association reports.

"fn two recent polls of builders and lumber dealers, the first of their kind conducted by the association, white oak proved the favorite," says Executive Vice President Henry H. Willins.

"This should be of special interest to builders," he points out, "since white oak is a better buy these days. It happens to be more plentiful and therefore is lower priced.

"The situation enables builders to cut their flooring cost in each house without sacrificing quality. Lumber dealers would be wise to call this to the attention of their builder customers. It's an opportunity to improve their customer relations."

The two varieties of oak are virtually equal in all-around performance, Willins says. Even in appearance, he adds, they are so similar that building experts frequently cannot distinguish between them.

By local custom red oak traditionally has been a favorite in some communities and white oak equally popular in others. NOFNIA sought to learn whether this pattern still prevailed in the trade.

"A survey at the 1961 exposition of the National Association of Home Builders," Willins says, "produced rather surprising results. White oak was favored by more thal _1 S to Z margin. This confirmed earlier findings at the 1960 convention of the National Retail Lumber Dealers Association."

Two 27 x 4S-inch panels, identified only as "A" and "B,"

were displayed in the NOFMA booth at the builders show. Builders-and their wives were asked to inspect the panels and state which they preferred. Of 1,581 persons who made a choice, 977, or nearly 62 per cent, favored Panel "8," which was white oak. The red oak sample won 604 votes. An additional 2gS persons did not express a preference. The score in the similarly conducted lumber dealers poll was 265 lor white oak and 200 for red, with 45 no-choice ballots.

"An especially interesting point about the surveys," Willins says, "is-that manv of the builders and dealers could not tell which panel was white oak and which red. Evidently many mistook-one for the other. This was evidenced !y.$: fact that quite a number of those who chose Panel "8" prefaced t6eir choice by saying they preferred red oak."

Lumber

Colif.

-

The panels were finiihed wiih penetrating seal to *hi.h stain had been added to produce a medium shade. This treatment reduced the colof variation between the units and within each oanel.

Ordinarily, Willins says, differences between the two varieties are readily appaient only to the practiced eye of an oak flooring expeit. Red oak, for example, ha9 a slightly coarser grain and is a little more uniform in color.

Milwoukie Quolifies For DFPA Membership

Milwaukie Plywood Co., Milwaukie, Ore', has qualified for membership in the Douglas Fir Plywood Association after an organizational change and brief shutdown and its application has been accepted by the trade group's board of trustees.

The plant is producing both sheathing and some sanded panels and expects to expand to a full sanded line quickly. Both Interior and Exterior production meet DFPA's rigid quality control standards and bear the association's grade-trademarks.

Mill capacity is about 4 million sq. ft. per month (fu-inch basis), according to President Julius Bartel.

W. K. Hoseid is manager of the plant, Andrew McCallister is sales rranagel. Ernest Nance is mill superintendent'

DIR,ECT

Corgo - Roil - Truck & Trqiler

DOUGI.AS FIR - PINE. PLYWOOD . ENGETMANN SPR,UCI

ITAOUTDINGS

TRiongle 3-2663

TWX:

Lel's Hqve Your ldeos!

Who's got an idea for sale ?-and for exchange with his fellow workers in the lumber industry? Granted that the price offered-a year's f ree subscription to The California Lumber Merchant-isn't going to make you rich. But doesn't everyone like to see his name and his favorite ideas in print? And who knows, an idea for improvement of your business that y_o! may read here, may make you rich !

\Me are hoping that this new department will be a real live one, and will result in a free flow of ideas through- out the industry-any segment of it. From your exp'erience, wlether it be in retail, wholesale, manufacturing, distributing or in any line connected with the field, you, the readers, must have found many techniques, tricks of the trade or shbrtcuts for work improvement, which have paid off for you, your employers and your customers.

Why not share your ideas, your shortcuts, and your suggestions with others ? We believe that such a free exchange can be not only helpful and practical for all, but interesting and entertaining.

If a photo or diagram is necessary to illustrate your suggestion, please send it along.

We'lI award a year's free subscrip- tion to The California Lumber Mer-

you d year's Jree subscripfion fo Merchqnl

chant for each suggestion published. May we hear from many of you sooll, that we may get this new department rolling? Many thanks.-Editor.

What Are YOUR IDEAS?

We'll Awqrd A Yeor's Free Subsciption for Every ldeo Published

From your experience, you musf hove mony ideos, lechniques, tricks of the trqde or whoi hove you in regord to your work in the lumber industry, Why nor shore them with others? Your ideq does not hove to ba originol wiih you, nor does il hove to be new. Whof's old to you might be new lo someon€ else.

No reslriclions on subiecls----onything perloining io the lumber indusfry is occeptoblebut they must be inleresiing ond helpful.

Send in YOUR IDEA todoy, if it is occepted for publicotion, receive o yeor's subscription to CtM. Address: Editor, THE CAIIFORNIA IU'IABER IAERCHANT Room 508, 108 W. 6rh Sr. Bldg. Los Angeles 14, Colifornic

Colorful "Gorden Redwood" Booklet Will 9timulqte Soles

First ammunition for the spring campaign by redwood dealers and builders is the all-new 1961 Edition of "Garden Redwood" featuring decks, pavilions, gazebos for attaining a "new level of luxury" in casual living-and at a fraction of the cos! of adding another room indoors. This lGpage booklet, with many illustrations in color -and how-to-do-it details-can be an important sales item for the retailer and builder.

Single copies without charge (quantities at cost through your CRA-Redwood supplier). Write Department TRM-I, California Redwood Association, 576 Sacramento Street, San Francisco 11. Aslc also about other Garden Redwood sales promotion aids for your 1961 campaign.

New Hoywqrd (Colif.) Retqil Yqrd

Roy R. Thut, active in East Bay building for the past several years, has opened a new retail lumberyard at 29ffi5 Pacific Street, Hayward, California. The new operation includes a showroom and offices as well as a twoacre yard area and dry storage.

(Tell them uou sau)

The Cakfornia Lumber it in Mercharx)

tAV 6]ouuife Sfu,tl '

Bf laa/" Siaaae '

They Liked Their Beans

James Swinnerton tells the story of a certain tribe of avajo Indians in the Painted Desert, wlto for years Navajo Indians Painted years repulsed every effort of white missionaries to influence their religious tendencies. They got to where they were considered entirely too tough for any missionary to do any good with. So the surprise and wonder grew when there came to that tribe of Navajos a certain Padre who apparently made an instantaneous hit with them. Every Sunday he preached to a full church, and _the story of his surprising success spread far and wide. He was one of those missionaries who believe in catering to the physical as well as the spiritual man, so every Sunday after services he served every one of his flock a plate of hot baked beans and a cup of coffee. For months he held services every Sunday with a full congregation. Then, one Sunday he found that he had forgotten to replenish his bean supply, so that day he gave his fock only a cup of cciffee. Lo, and behold ! Next Sunday his church was only one-third full. And a great light broke on the mind of the Padre. So, to test the truth of his suspicion, again he gave them only coffee.

And the next Sunday when he rang the church bell, only one lone Navajo appeared, and it was apparent to the Padre that he came as an ambassador, not as a church-goer.

"Where are your people, and why are they not here?"

And the Navajo, who knows only one way to speak, and that is to tell the truth in the shortest and most direct fashion, said:

"They say 'No !g3ns-ne Jesus !' "

lhe new hospitol ond ir presently serving os prerident of the boord of direclors.

Subiect ond porfroil. Dee Er:ley inspeds the oil porrroit of himself which wcr hung in rhe lobby of the Presbyterion 'lnler-Communily Horpirol, Whittier, Cqliforniq, in honor of hir octivities in beholf of rhe hospitol. Dee heoded the finqnce commillee lhot rai:ed lhe money for

Western Pine lumber Outlook Tqkes Turn for Better

The following report for first quarter, 1961, production and shipments of Western Pine region lumber products and estimate of probable second quarter shipments was issued on April by W. E. Griffee, secretary-manager of the Western Pine association. The report covers all 10 timber species of the region, of which ihe pines account for about half the volume. The statement in full :

"The Western Pine industry's production of lumber during the first quarter of this year, now estimated at 1707r million board feet, was 16.2 percent below the record production in the 6rst quarter of 1960.

"Shipments of 7793 million feet were 10.3 percent below a year ago. Stocks of lumber at sawmills were reduced 86 million feet during the quarter. While the reduction was a little less than normally occurs during this quarter, it was quite a change from the 36 million increase in the first three months of 1960. Last year's stock increase in the first quarter, follorved by further increases during the next two quarters, had much to do with the industry's present depressed situation.

"Stocks at the end of March are about 1992 million feet. This figure is 140 million higher than, a year ago but, because so much of the increase is in factory grades, the volume available to fill orders from retailers is less in many items than it was a year ago.

"End of the winter quarter brought encouraging developments in both home building and the demand for lumber. These are so recent that they need confirmation before the long-awaited upturn is definitely assured but certainly the signs are more hopeful.

"The seasonally adjusted annual rate of housing starts in February, though 16 percent under February, 1960, was up 7 percent from January. That was the best comparison in several months. If recent ordering of lumber by retailers is any indication, the March figures on housing should show further improvement.

'With unusually severe winter weather east of the Rockies -iust behind us, it is obvious that home building is not yet taking the lumber that it will later in the season. Nevertheless both dealers

and woodworking plants, evidently expecting better demand and not wishing to be caught with inadequate stocks, have sharply increased their orders the last several weeks. To some extent this demand must be speculative but it is based upon the judgments of many dealers who know what building is being planned in their localities. Thdre is scant chance that housing will really boom this spring but just seeing an end to inventory liquidation will help considerably.

"Based upon the above factors and all other available information upon prospective demand, it seems probable that, during the second quarter of 1961, shipments (consumption) of lumber from the Western Pine region will approximate 2230 million feet, or about 5 percent below the second quarter of 1960."

Students Win Forestry Awqrds

Five members of the junior class at the University of California's School of Forestry in Berkeley have been awarded a five-day field trip to forests and wood products plants in the state by the California Forest Protective Association.

They were chosen for their superior academic performance and demonstrated aptitude for industrial forestry.

The winners are James E,. Maloney, Salinas; Gerald H. I ittle, Salinas; Carl R. Nauman, Redwood Valley; Wayne Simonson, Downey; and Ronald O. Crouse, Northridge.

Selection for the trip also qualified the students to compete for the CFPA Forest Industry Award of $200.

Each contestant must be employed by a private forestry firm during the summer between the junior and senior year and prepare a paper on some aspect of private industry torestry.

The award r,vill be made to the outstanding competitor in the spring of the senior year.

Purpose of the award is to stimulate and recognize among students an interest in and qualification for careers in industrial forestry.

City, Colif. P.O. Box 667

DAvenport 6.6.273

Telephones: SPruce 5-3461

TErminql 3-6183

Monufoclurers ond Jobbers of SASH AND DOORS TO THE RETAIT LUMBER DEALER

iltal-..t Gives wood lasting protection fmruH qeainst dry. rot, rfrildew, tore-

dos, limnoria, termites, white

n a-nts, wood lice, fungoid_s, pda-

sites. Easy to use-brush, spray

or diP-dries /ast-excellent

base ?or paint. Ask for it by name. Insist on. 0RlclNAl-CompositeCopper CUPROLIGNUM

cld3lng drtss tor coDt, 5th .nd 20th

_HEI.P WANTED-

EXPERIENCED SALESMAN for San Joaquin Valley-Northern California Lumber Wholesaler. Experienced in sales this area. Knowledce of mills in Northern California essential. Outline experience, qua-lifications, age, and references in first letter. Correspondence strictly confidential.

Address Box C-3081, The California Lumber Merchant

108 West 6th St. Bldg., Room 508, Los Angeles 14, Catf.

GENERAL MANAGER for well established Fixture and Architectural woodworking plant in Southern California, manufacturing cuBtom cabinetry and millwork for all types of stores, banks, schools, hospitals, etc.

Operating in all new and modern expanded facilities with a million a year and over capacity. Offers challenging position with unlimite{ potential for experienced aggressive manager, This man must have the following background, administration abilities, including labor management, purchasing, estimating and cost, design and a thorough knowledge and background experience in all woodwork production methods from raw materials to complete finishing procedures. This man is now in charge or second in command wherc his future growth is limited or stifed. Qualified man will receive top salary and if proven, can participate in ownership. Please send in confidence full resume and earnings rccord.

Address Box C-3080, The California Lumber Merchant

108 West 6th St. Bldg., Room 506, Los Angeles 14, Calif.

EXPERIENCED GIRL for Wholesale lumber office by June first or SOONER.

FAR WEST FIR SALES CO.

9l7l Wilshire Blvd., Beverly Hills, California, BRadshaw 2-4353

?LYWOOD SALESMAN..'-opportunity for real money if qualified. Send complete resume.

Address Box C-3086, The California Lumber Merchant 106 W. 6th St. Bldg., Room 506, Los Angeles 14, California

-POSmONS WArlrED-

TTUMBERMAN rccently sold interest in largc retail yard. Desires chalenging position with retail or wholesald lulrrbcr -organization. qhalenging position

E*perienced in orodr hurrbcr organization. E*pe-rienc-d-in production as well as retail and wholesale levels. Free to rclocate.

Addrcss Box C-3043, The California Lumber Merchant 108 West 6th St. Bldg., Room 508, Los Angeler f4, Calif.

SALESMAI.I IN SlDE-Experienced in lumber, hardware, blrtdiog materiat, and paint lines. Desire South L.A. or Long Seacn area' Clifr Mileham, 324 W, Greenleaf, Compton, California 'Phone: NEwmark 8-4963

INDUSTRIAL LUMBER SALESMAN, fr yeara experience in L.A. area, desires position with opportunity.

Address Box C-363, The Cdifornia Lumber Merchant ios-w-.-olh St. Blds;, Room 508, Los Angeles 14' Calif'

LUMBERMAN-wiIh 25 yeats experience in tlle retail lumber and U-"-nlii"1-ml"l".i.t Uoiitt".. as manager, accounfttnt, credit man and salesmin, desires position in San Diego.

Address Box C-3084, The California Lumber Merchant ioe-W-.-oth St. Bldg" Room 508, Los Angeles 14, Calif'

LUMBERM AN-12 years shipping, receiving, tr-affi c, -warehousing, buying and selling. Experienced with aU major \Mest coast 6pecre-s' b;t*: in busine5s Adininistration. Wants challenging job with mill or irholesale firm. Best references' Will relocate.

Address Box C-3085, The California Lumber Merchant 108 W-.- Sixth St. Stad., Room 508, Los Angeles 14, Calif'

TWELVE YEARS lumber experience, wholesale and retail, -all "riir"a 6m1e-woii, want work ii South'Bav or West Los Angeles area.

Address Box C-3078, The California Lumber Merchant fOg West Ottr St. Bldi., Room 508, Los Angeles 14' Calif.

-EOI'IPMENT FOB SAI.E,-

o CAR STAKES O ASSOCIATED MOLDING CO. 7125

o RAvmond 3'3221

HEAVY F'ORK-LIFT TRUCKS RENTALS AND SALES

MacKAY MILL SERVICE

822 - 69th Avenue o NEph'rne &9{28 o Oakland

...5PACE FOR, tEASE...

long-Bell Tronsfers itellein to Oregon

Oliver R. Mellein, sales field representative, has been transferred from Los Angeles to Eugene, Oregon, it has been announced by the Long-Bell Division of International Paper Company.

Mellein moved to Los Angeles in August, 1960 as a field

DR,Y DOUGLAS FIR, VENEER, Core Sfock (4')

All grodes ovoiloble in corlood quontities. Cuslom peeled ond dried lo your specificotions. Our moteriol widely used in both softwood ond hordwood industries.

Fot prmaaeni toutce oi *tpply a Writc or Call:

VENEER PRODUCTS, INC.

P.O. Box 556, Gronls Poss, Ore.

Phone: GReenwood 6-4474

TWX: GTS P 6159-U

representative in lumber and plywood sales. He was transferred to the Los Angeles sales territory from Longview, Washington, where he had been employed in the sales office. He first started with Long-Bell in 1935 in the Longview shipping department and worked in the invoice department before moving into sales in 1956.

In his new assignment, Mellein area. cover the Eugene

Hardwood

Customer Milling a Specialtg Grove

WHOLESALE LUMBER CO.

PRospect 2-6568

Dan C. Hilton, Owner-Manager

4ll South Walnut Street ANNIEIM, California

ADr'ERTTSERS INDEX

*Adystl3ing qpec in ohlrnote b3sr (TeU them gou saw it in The Califomia Lutnber Metclwnt)

Emsco Plywood---..----.----------.-..."-. *

Inland Lumber Co.----.----..-..--....-*

B & J Door Jamb Co..-------..------ t Back Co., J. William---....---......-- i

Baugh Bros. & Co..--..----.------...-..51

Baxter & Co., J. H..---.--.---.....--.. *

Bender Lumber Sales, Earle--..-.-.63

Berkot Manufacturing Co.-.........-.39

Big Ben Sash & Door Co.--........39

BIiss Lumber Co., Inc.---------------*

Blue Diamond Company.---...--.--31

Boldt-Beacom Lumber Co.------.... *

Bohnhoft Lumber Co.-.-.............--58

Bonnefl Lumber Co.-.-....-..------..-.57

Bonnington Lumber Co.--..--------39

B. C. Forest Producls, Ltd...---.---*

Bruce Co., Inc., E. 1,.----.-...----.. *

Brush Industrial Iumber Co.-.---- I

Building Marerial Distributors---*

Cal-Pacific Redwood Co.---.-----..... *

Calaveras Cement Co.--....-.--......12

California Door Co. of 1.A., The 42

Calif. [br. Inspecfion Service---*

California Lumber Sales-.--...---.... *

California Panel & Veneer Co...35

Carlow Company---------.------..-----...56

Celotex CorDoration----------------..-*

Christenson Iumber Co..-..--.-....43

Clay Brown & Co.-..,------...---...... *

Cobb Company, T. M.--..--.....-.*

Consolidated Lumber Co...--.....--.30

Continental Molding Co....--......*

Cook, Inc., D. O.....-.-.--..--.-...... *

Coralite Co., The--....---.-..---------.*

Crane & Co., Car Unloaders..--..-.62

Cuprolignum ............----...--.---.......61

Curly's Lumber Co.-----.--..-......... *

Dcl Valle, Kahman & Co.-...--...-48

Diamond W Supply Co.--..----....23

Diebofd Lumber Co,, Carl....-.....27

Dooley & Co...-....-..-..--.--.--.------....43

Douglas Fir Plywood Assn,-.--.... *

Durable Plywood Sales.--.Cover I

Essley & Son, D. C......---............48

E-Z-Glide -.....-..-.....-..--.-..................52

Fairhurst Lumber Co.------..--.--.---.34

Fern Trucking Co.....----..--------------17

Filon Plasrics Corp,----.---..------.--...19

Fountain Lumber Co., Ed------------3

Freeman Co., Stephen G.-..--.---. *

Fremont Forest Products----.-----.-..39

Interslale Container Corp.----..---.--26

Jamb Dandy Lumber Co.-.---.--.--.44

Johns-/ti\anvi lle

Johnson-Flaherty, Inc..-....-...---.. *

Jordan International Co.......---.--.. *

Jordan Sash & Door Co., F. [.---*

Kelley, Alberi A.........-...-.........---. *

Kilgore, Robert P.-------.--....-.-.-----*

Kvalheim Alachinery Co.--....-......-61

[. A. Dry Kiln & Storage, Inc... *

Lamon Lumber Co.-.----............--.-..23

Lasco Industries....-..--.-..---...---..--..25

Lashley Lumber, lnc.----..----......-...60

Iinderman Wholesale Lumber--..17

Long Bell Div.-lnt'l Paper Co... 9

Looo Lumber & Mill Co.----..--.---..24

U. S. Plywood Corp..

Union Lumber Company--..--.--.-

Unired whsle. ttr. G.i.........-....:

Vancouver Plywood Co.--..-----..-.*

Van lde Lumber Sales, Ray---..-..58

Veneer Products, Inc.-,--.-.--------.63

Walsh Lumber Co,-..-..-.-....---------.*

Ward & Knapp.............-..------..--..59

Warren Souihwest, Inc.-----.........42

Wells Custom Millwork-...---.-----.--53

Wendling-Nathan Company---.-...32

West Coast lumbermen's Assn,-. *

Haley Bros.--------...----.....-....--.---.---.-28

Hall Co,, James [...---.----..---.-.----59

Hallinan Mackin Lumber Co.------4l

Hansen Foresl Products Co.-.------52

Harbor Kiln Company-...---.--..----.-51

Harbor Lumber Co., Inc.--..----.-.--*

Hearin Lumber Company.-.-.--.....-.55

Hedlund Lumber Sales, lnc.--..-.-. *

Heinley Maslercraft Pioducts.--.--43

Heird Lumber Co.----.---------.....---.*

Hendrick Co., J. W.-...---.----.----.--60

Hexberg Iumber Sales--..-...----.--*

Higgins Lumber Co., J. E..-------47

Hill & Morton, Inc.--..---......---.... *

Hill Whsle, [br. & Supply Co..-..50

Hobbs Wall Lumber Co.........-.-... *

Hoflow Tree Redwood Co.-.-...--37

Holmes Lumber Co., Fred C.-.------4I

Hoover Co., A. L.----------..---.--..---*

Huff Lumber Co..-----------......---.---.45

Independent Building Materials Company-.------Cover 3 Industrial Iumber Co.-----.--..-....... *

Los-Cal Lumber Co.----..----..----......20

Lumber Center Milling Co..--.-... *

Lumber Terminal, Inc.---.-.-...........21

MacBeath Hardwood Co,-----...------43

Macmillan and Bloedel-----.---------- r

Mahogany lmporting Co.....--.---.. * Maple Bros...----.-.-...-..-.,---..-.--..-...-. *

Marinland Lumber Co.--..----..------..49

/l^arkstrom Lumber Sales, H. E... *

Marquart-Wolfe Lumber Co,..-.----33

Marshall Shingle Co,-..-....--......-... *

Mason Supplies, Inc.-----.--...-..---. *

Masonite Corporalion--------.-------.. r

Max Hardwood Company--..------..'

McCloud Lumber Co....-.-.--.---..-.*

McCormick & Baxter Creosoting Co.--..-.-.------...- *

Mento, Mervin R.-..-.....-......-..-.-----60

Mines Bandini, lnc.----.-------,----------.47

Moore Dry Kiln Co,----------------------27

/vlulual Moulding, lumber Co.----55

Neiman-Reed Lumber Co.-...------..20

West Coast Screen Co.----...--.-- r

West Coast Timber Products..--.-53

Western Dry Kiln.-......-...----..---.6O

Wesfern Foresi Products of S.F.-*

Wesfern Forest Products Co.-..---.-61

Western Lumber Co.--.-..-.-.-.-...----.-46

Western Mill & Lumber Co.-------*

Western Pine Associafion-...-----*

Western Pine Supply Co.-.-.--...--*

Weyerhaeuser Company....-.....-..*

White Brofhers..........-..-..--....--..-..57

White, Harry H.---.-.--.-..-.-..........--. *

Wholesale Forest Products Co.---*

Whsle. Lumbermen's Assn.-------* Wilhold Glues, Inc.--------.--.---.---- r

Windeler Co., [rd., George-------*

Wood Conversion Co.-...-...--..-.--.- r

Woodside Lumber Co.--.--............. *

Wrighi l-umb6r Sales, Pau1........46

Yancey Company-----..--.-.............-. *

Ziel & Co., Inc...-...-.-.-.....-.--.-..--.. t

Zwart & Company, H.-----......-.... r

Main

P.O. BOX 2065, Torranee, Calif.

FAlrfax 8-3540 TI{rX TNC 4286

Northern Callfornla Sales Office: 400 Fortieth Street. Suite 103 OAKLAND I, Callfornia

Olympic 4-707I

Eastern Sales office: 165 West Wacker l)rlve, Chicago 1, Ill.

RAndolph 6-5881; TWX CG ?29

Sarvmills:

Arcata, Callf.; Crescent City, Calif.

ROYAL BOARD STRAIT DOOR rs YOUR BEST BUY

We-ond our predecgsssl-hqve used ROYAT BOARD for the Post 6 Yeors

\TE HAVE PRODUCED MORE THAN I,OOO,OOO STRAIT DOORS FEATURING ROYAL BOARD.

WE FIND IT TO BE SUPERIOR TO OTHER HARDBOARDS.

Our experience with ROYAL BOARD shows o low-point obsorption, which is o desiroble feoture in o point-grode door.

lF YOU hove experienced problems with doors undrr dry, desert condilions, then Specify

ROYA1 BOARD - STRAlr DOORS

-the most stoble Door under A[[ weqlher conditions

Mo n uf octu red by Stroit . to Stoy Stroight!

QUATITY FTUSH DOORS PRODUCED IN THE WEST FOR WESTERN USERS!