The California Lumber Merchant - May 1965

BEVET $[D[NG IS FACTORY SEALED

t\fiereln ailnt

LUMBER AND BUILD/NG MATERIALS

MAGAZINE OF THE WEST - SINCE /922 ,"a WElTtRil BultDlll0 REVIEW

,,SHEDS WATER LIKE A DUCK'S BACK"

In the past we've applied a water-repellent to our bevel siding, when ordered that way. Now all Rockport Redwood bevel siding is factory-sealed with Woodtox, for maximum protection-and af no ertru cost. With this added value, lumber dealers can now offer their customers a truly superior product at competitive prices.

The advantages of water-repellent treatment are widely recognized, since moisture is the greatest single cause of problems with wood sidings.

(The complete Door.and.Frame packaged unit) are notY available to

READY HUNG ..DEALER HELPS''

As one of our dealers, you will receive the following cooperation: Your name, with others, will be mailed out on inquiry.

We can include your name in our contractor advertising.

. We provide you with stufiers.

. We provide free newspaper mats. We provide counter literature.

Iltrereha,nt

IUA,ISER AND 8U'ID'NG A,IAIET'ATS

MAGAZINE OF 'HE WES'_S'NCE 1922

@?2d WESIERN BUIIDING REVIEW

FEATURES

RETIRING RETAILER ENDING CAREER

,RASSIIN AT THE L.A. CLUB RITES

PROGRESS AND PROMISE OF MACHINE GRADING

BIG TICKET HOME REMODELING JOBS

. LMA's SILVER, ANNIVERSARY CONVENTION

BIG HUMBOLDT HOO-HOO CONCAT

PREFINISIIED PANEL PLANT PARTY

, REDWOOD REGION'S OWN PARK PLAN

SIMMONS CELEBRATES ANNIVERSARY

HAWAIIAN PLYWOOD GUARANTY PLAN

ROCKPORT REDWOOD CO. JOINS CRA

sAN JOAQUTN CLUB HOSTS SNARK

SINGLE U.S. BUILDING CODE FORECAST

FIERY OPEN LETTER BLASTS INDUSTBY

GARDENS CAN GROW DOLLARS FOR DEALER,S

FOUNTAIN ELECTED TIMBER GROUP VP

scY* 9su5r

AdvEtl.lnt h,oauotloD ileneger

Jelty Hlekey

Clrculetlon Deparhent

Andrea Frlese

Publtrhcm Bo|rroocntatlvee NOBTf,ENN CALITOf,NIA

-![ar Cook, adveruslnq and new& 420 Market Streel San ltancigco. 8*grnta 94111, Phone Yukori

SOUTIIENW CALITIoBNIA

Oto Usy, adverilslnc and news. {ul west Slxth Street, Loa .A,nseles: Calltoraila 9OO14 Phone MA-dlsoi 2-4565 or MAdlson 2-Oci'to.

PACITIC NOEII{WEST Peto trI!,Dor, advertlslnc and news, Termlnal Sales Bulldlng Portl&nd, Oregon 9|205, Phoriii CApltol 7-4993.

EI'ITOHAL OFTICES

THE CALII'ORNIA LUMBER

MERCHANT ls Dubllsheal monthly a.t 112 Wo.t Slxth gtroot, Loa Aa;oler, Gollloralr 00014. Pholc DlAdlron 2-4666 or lfiAdlaon l-0070 by Callfornla Lumber Merchant, Inc. Please address all corresDondence to otflce of publlcatlon. flecond-clas8 postage rateS paid at Lo8 Angeles, Caltfornla. Advertlr- lng rates upon request.

Subrcrlptlon B*tce--U.S.. Canada, Mexlco and Latln Amerlca: S4one year; ff - two yerrs. Overseas: -iD5 - one year; lD8 - two years. Slngle coples 50 cent!. Back cople! 75 Eents -when avallable.

Chr,Dco of Adalreil--€end subrcrlp- Uon ordeB and address changes to 'Clrculauon DeDartmenl Caufornla Lumber Merch:ant, 412 Wert Slxth St., Los Angele4 Callf. 90(n4. Include addrerS label from recent lsrue Dlus new addresS. zone number or zlp code.

Soprint gervlcc6-ReDrlnts, Dre- prlnts, cover folders (ln both'bfack and whlte and color) on Callfor- nla Lumber Merchant arttcles and adver'tlslng are avallable on re- quest wlthln the month of issue, Contact our edltorlal offlces for lnformatlon and pttce8 on any quantlty.

THE CALIFORNIA LUMBEn MEfuCHANT is an inilep mitrent mag azine phl,&hed ,nonthW for those ttue'rnbers of the lnmber and building ma,teriale infuntries uho meeil, anil, u)ant facttnl, aeeu,rate neu)s ond, an objectiae onal,aeis of eaents anil proihtcts of cob cewt, to them i,n busi,ness.

;,r'j

TIMBER TRAINING SCORES BULL'S.EYE FOR ROSSMAN MILL & LUMBER CO.

How to capture lumber business by substituting laminated timbers for steel "1" beams is one of the money-making skill points presented to dealers' salesmen attending.the Fountain Expert Timberman training school. Star pupil, John Drainville of Rossman Mill & Lumber Co., proves that it pays to pay attention.

Aiming his new found knowledge at a 376 unit apartment project, John went to work convincing the developer that a combination of laminated and natural timbers would work just as well as steel look better. and save a substantial amount of money. Bull's Eye! ...John hit the target with a huge timber order, all the framing Iumber and many other building products used on the project.

School ls Free-The Expert Timberman plaque displayed at your place of business will prove you are also equipped to recommend the best approach to low-cost structural support. Thefree training sessions are conducted twice a month. Call for reservations now! LUdlow 3.1381

EDITORIAL

The New Approoch

fYfHEN YOU CAN GO to a convention that's W fun. interesting and profitable, then you have yourself a bargain. And this is just what we got at the Lumber Merchants Association convention at the Mark Thomas Inn in Monterey.

Young Bob McBrien, the association's new executive vice president, teamed up with convention chairman Ham Knott, that hard working Fresno retailer, and dynamic Clair Hicks, association president, to revolutionize the convention program, and come up with a new format. To us this is the big story of the convention and one on which we would like to comment.

As we see it, annual conventions of almost any organization should:

(t) Provide a social atmosphere which is condu' cive for members to become better acquainted.

(2) Conduct a short business session to transact the association's business.

(3) Ofier membership participation in subjects of interest to the members.

We don't think that the so'called inspirational speakers, of the kind so well known to conven' tioneers, have any place on an industrial, distributor or dealer program.

So we give high marks to LMA for making a break with tradition. They used their own membership to provide the meat of the program' They chose them well, and without exception, they per{ormed well. We feel sure this type program was well received, as evidenced by the record attendance at both registration and the meetings. Why they even had a session {or suppliers and distributors on the subject "Vhat Can W'e Do To Help The Dealers?" This is most revolutionary. Who ever heard of a group of dealers asking another

group for help? From this kind of forward thir*ine will come communication on a local level-meaningful, money making, welcome to all hands.

LMA has in one short meeting transformed its image to a progressive, imaginative and forceful group that is capable of leadership and profitable service to its membership. W'e trust these developments will not go unnoticed by the many who could benefit from association with this progressive group of retailers.

Charlie Dart, Fresno retailer, the newly elected president, is well qualified to carry on the pattem set at the 25th anniversary convention.

We wish him success and ofier our wholehearted cooperation.

Toke o Look

\f/E RECENTLY had the nonpleasure to see vY uguirl an all too frequent feature of too many retail yards.

It's the sort of thing that we think you will recognize. Hanging around the walls are the enticing invitations in glorious color of the manufacturers and associations to the public to go to their retailer {or remodeling tips.

So far, so good. But what the public sees is a store that looks like something out of Tobacco Road' A leftover set {rom The Munsters combined with all the eracious charm of the black hole of Calcutta.

In his Vagabond Editorials of this month tack Di,onne urses those who seek a sense of humor to look into a mirror. We urge the same, but for a different reason. We ask you to look around your place of business and see if you aren't trying to sell the concept and materials of remodeling from a location that looks as i{ you don't really believe in it yourself. We hope not.

o Dougfos Fir in sizes 24" x 24"

Plqner copocity for surfocing lo 24" x 24"

o Re-Mfg. fqcilities for resowing lo 34" x 34"

lf we cqn't find il . we'll moke it

other attention- getting displays build in-store customer interest.

3 new merchandising ideas to help you build a high profit consumer business i,'

2. Direct mail. Envelope stuffers you can use as statement inserts will build extra trafrc through your store. Larger full-color product brochures tell the whole story.

3. Advertising helps. Complete promotion kit including ad mats and radio scripts helps you get maximum impact in local media.

In addition to all this Weyerhaeuser offers a set of beautiful wood Arabesque wall plaques, ideal for customer premiums at a fraction of their actual cost.

With all this support how can you miss? Ask your Weyerhaeuser sales representative to show you how to get aboard.

All-inclusive hardwood paneling campaign promases big profits for dealers

There's real money in consumer sales of hardwood paneling.

ff you want your share, tie in with Weyerhaeuser's new hardwood paneling promotion for 1965.

The program has already paid ofi with startling sales results for other dealers and it can do the same thing for you.

The foundation is a hard-hitting consumer advertising campaign based on a single theme: "It costs very little more to enjoy the quality and natural beauty of genuine hardwood paneling."

D ealer Listings. Full-color, full-page ads will appear in Better Homes and, Gardens, American Home and, Ebony magazines, which have a combined monthly circulation of 9 million plus.

The names of participating dealers who stock Forestglo@ and Craftwall@ paneling will be listed beside each ad in Better Homes and Gardens and, American Home

In addition, American Home magazine is offering a Sweepstakes Contest which will attract additional prospects into dealers' stores.

And the advertising in Ebony will attract a rich and growing consumer market so far relatively undeveloped.

Dealer Sales Aids. The other half of the package gives you the sales tools you need to make the campaign pay off at your level. What's available? Ifere's a partial run-down:

1. In-store sales starters. Window banners and wall signs identify you as headquarters for paneling materials. Full panel swing-wing display unit and

New idea folders sell home improvement

Spring's the best time of year to ring up profits on materials for garages, carports and fences.

And here are four hard-hitting fullcolor folders that should help you close murny a deal on lumber and plywood.

One illustrates 10 architect designs for garages, keyed to a wide range of home styles. Designs show additional features such as workshops, boat ports, playhouses, storage areas and facilities for cook-outs.

Another shows carport designs with optional children's playhouses, workshops and storage areas.

Customers are directed to you for building plans, materials lists and advice on construction.

Two other folders show a variety of designs for high and low fences. Both are in color and tell your customers how to select the right fence for their special needs, with maximum privacy and beauty.

Copy and sketches are complete. All you do is supply the materials.

Holiday Homes Plan Service attracts vacation home buyers

The market for building materials in second homes is booming. They may soon be as common as a second car. Economists estirnate that 100,000 second homes will go up this year.

Weyerhaeuser's new Vacation Ifomes Plans Service will help you get your share.

Backbone of the new service is a fullcolor, 48-page book featuring 60 vacation homes. ft's priced to sell at $1.50 a copy and complete blueprints are available separately from the publisher. The plan book is available to dealers in a special, point-of-purchase counter display package of 25 books at a cost of $18.75 (retail value, $37.50).

A free banner for wall or.window display and ad mats are also included to help identify you as local vacation home headquarters.

These items are only a sampling of hundreds of sales and merchandising aids used in Weyerhaeuser's 1965 promotional prograns.

No matter what type of customers you serve-cash and carry, do-it-yourself, contractor/builder-you'll find dozens of items in this lineup that will keep customers coming and wood products inventories turning.

Theee items are only a beginning. Weyerhaeuser's 1965 dealer merchandising program contains many other sales helps, merchandising aids and premiums to help keep your wood products inventory turning over. Ask your Weyerhaeuser sales representative to show you what's available.

H('bq(qr frslq\ t\r.,sdt.w

Retiring lunhermen's Career Spans Alnost Half a Century

J. S. "Jack" Butler, general manager of Hammond Lumber has announced the retirement of Pete Bendetti, one of Los Angeles County's trest known and popular figures in the retail end of the business. Pete will hedge his retirement slightly by being a part-time consultant to Hammond "in-so-far as it does not interfere with my hunting and fishing," he affirms.

For the past 47 years Pete has been serving public and employer alike at the very same location where he started the first day. Despite the rigors of serving the public he looks more like 50 than retirement age.

Manager of Hammond Lumber Company's retail yard in Bellflower since 1941, Pete has accumulated a world of successes and friends far beyond the wildest dreams that drove him as a lad of 15 in Italy to leave home and make his way to what he knew was the land of opportunity.

He landed in Idaho and got a job as "whistle punk" with a railroad-operated lum'ber operation. f,ess than three years later he moved to the golden land of California.

Pete Bendetti came to the community of Hynes,Clearwater (now Paramount) adjoining Bellfldwer 47 y"urc ago, where he has since resided. His first employment was with F. L. Lake Company at the same location as the day he left to begin retirement. Lake Lumber was the predecessor of Hammond Lumber Compuny which purchased the yard two years later.

Friends r,ecall how Pete walked to work from Paramount to Bellflower (six miles round trip) many years ago along what is now Alondra Blvd., which was then just a little dirt road.

With his business life centered in Bellflower, Pete concentrated his civic and social activity in that community. He was active in the Bellflower Rotary Club lor more than 20 years, during which time he received many awards for perfect att€n. dance. He worked for all worthv charitv organizal.ions and his aim was "l*uy. rL "do something more than was expected."

In 1949, along with other Hammond employees, he was awarded a beautiful watch in recognition for more than 25 years of service. In J941, Pete was selected as manager of the Bellflower yard, a position he held for almost a quarter of a century.

101{G-IIME TUMBERMAN Pete Bendetti (left) with Jack Butler, general manager of Hammond Lumber Co., the firm which Pete served for his almost half century in the lumber industry.

PETE'S HOME during his long tenure with Hammond was the company's Bellf lower vard. shown here in 1952. Hammond acquir'ed tne yard in 1924 and Pete Bendetti came with the yard.

M0DERI{ TUMBER RlG, at least in its day, is this vintage Autocar solid tire truck that handled the hauling chores at Hammond Lumber's Los Angeles yard, replacing the out-dated horse-drawn wagon shown in background of photo. ;

TW0-H0RSEP0WER wagon stands by as the Hammond yard crew unloads a king-size flatcar of lumber at the company's Brawley, Calif. yard in 1915.

IASI 0F IHE F0UR-MASTERS is shown unloading at San Pedro, Calif. harbor shortly after 1905 when Hammond took over the docking facilities of the National Lumber Co.

e\,/an#

tTreans

panelstick se//s fast.

,

becauseif saves Builders (and homeowners) time and money; cuts panel application time as much as 50%; has greater bonding power than nails;does not deteriorate with age.

panelstick se//s fast. -

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because it comesto you colorfully packaged in an attractive, attention-getting, selfdisplay carton. Each carton contains 24, 11,5 oz. tubes plus complete application instructions, Does ils own selling,

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because it etiminates nail holes, counter-sinking, puttying, sanding, touch-up, surface mars, lt absorbs impact, cushions sound, reduces noise, vibration. Bonds to v irtual ly any material.

panelstick se//s fast.

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and due to its generous trading margin -and rapid turnover -Panelstick is extremely profitable for retailers. Order a stock today, and put yourself in the profit picture. another fine product from

?ass lin at the Rites

T OS {\CELES RL\(.K CATS hr,,kc orrl | ' llr,,ir. robes arr,l ,.,.rcrnonial gear arrd J)rrt a ne\r littr-r of kitt,.ns through ih" 1,,,",.. a[ a recent meetins of (]lub No. 2. Nr:wly-initiated mt:nrhers arc Bob Alrlrott. llrook-Nlart Lumber Co." Hrrntinston Beach:

Jim llames, t-al l,'orr:st Lurnbcr Sales. (iardena; Edward []oth. (lal-Pacific Salcs. Downey; I)orman Dant,. llarr Lumber Co." Los Alamitos ; N'Iike Sorl,t'r. \\-t'\'erhaeu-.cr Co., Anaht:im. ancl Stt'rling Wol{e, Jr.. \larqrrart-\\ olfe Luml,,.r. L,,rrg Ll,'u,.h. Formcr professional rvrestk'r and judo instructor F-tl Nlt'ske offt:rt'd a rltrnon-stration oI thr: fincr points of tht' nranly art of self dcft'nse at the meeting. Ed's "r'ic:tim" for the dernonstration \\ a,q TWJ's Joe Contestiblc. rvho fortunatelv escapcd rvith nar\- a scratc'h. l,,d uas Pacific (ioast hcar.yn,'ight 11 1'-'[lirrg clrump bar.k in 'j10. ttrr,l \\'rnt on to lrt'cornt-'one oI uro[t'ssional rr 1r'stlirrg's "g,,r,rl gu1.." He is norr rr Surr

!'t'rnando Vallev chiropractor.

In the aftcrnoon'-. golfing session. Homer Wardc collected an armful of troohics with his 7u-.|0-68 thur larn,.cl him tlie lorr nel cup and honors in the first flight, too. Brownie N{ark,strom took a second.

Bill Doliertr- nailcd dorvn top honors in the sccond flight u'ith tr 75, trailed by Ilrnie N'Iatthes, Harold Cole and Hugo -\liller. r.a, h with a 76. ll rrgo lon the eoin toss for the trophv.

l'rank Quattrocchi coppt'd first place in the thircl flight. rvith Ben (lardiner taking second plat,c. Norm \{'cnrlell lrostt:d an admirable I02" an undisputccl rvinner for the coveted "Hackr.r" award.

C0NCAI CONFAB-(from left to right) (1) Here's part of the degree team, ready to do their stuff. €) And here's the guys they did it to: Jim Barnes, Dorman Dane, Sterling Wolfe, Jr., Mike Sorber, Bud Abbott and Edward Both. (3) Bud Abbott, Allan Tavlor and Ed Difani. (4) Joe Contestible gets a treatment from

Dr. Ed Meske, Drofessional wrestler and iudo instructor turned chirbpractor. (5) Looks like Joe can't win, even with a gun, as Ed demonstrates a disarming technique. (6) Bill Doherty, Ken Kenoffel, Charlie Nelson and Hugo Miller. (il Ralph lrwin and Ben Gardiner. (8) Joe Petrash and Jim Kirby. (9) Norm

Wendell proudly hoists the coveted "Hacker" trophy. (10) Charles Jordan and Homer Warde. (11) Don John. son. (12) Jack Tweedy and Nat Thompson. (13) New black cat Jim Barnes with Ernie Matthes. (14) Henry Wendell proudly hoists the coveted "Hacker" trophy. Westcott and John Holdridge.

Another Look at rhe Progress and Promise of MachineGradin!

Since the first axman squared a log into a rough beam, carpenters have been hefting the wood, scanning it with a knowing eye, and deciding then and there how true, and how strong, the wood was.

But very reoently, the machine has begun to get into the act. Last year, something over 1O0-million board feet of lumber for building was graded by the new method called machine stress testing. And Weyerhaeuser Co. announced that it had perfected a machine that measures the highly important moisture content of lumber quickly, accurately, and automatically. At the same time, researchers at Washington State University showed considerable optimism about the early stages of their search for an even more useful machineone that can accurately and directly measure two of the six generally accepted strength factors in a piece of lumber.

NEW FACTORS

The stir over machine testing has been increased by several factors that have worked to weaken the grip of visual grading. Cost is a prime consideration. In the old days when lumber was lavishly plentiful, and labor was cheap, it was no problem to allow the huge margin for safety that visual grading required. Now, lumb,er is more expensive, and it has to compete increasingly with steel, aluminum, and concrete, It's no longer economically feasible to give away extra inches in a 2x6.

Another difficulty has been that the elaborate standards that have grown up in visual grading have gotten too complicated. Says an observer: otThe grading system has become so involved and complicated over the years that few inside or outside the industry can claim to undersrand it all."

VARIANCES

To make matters worse, recent experiments have cast doubts on the standard practice of assigning general characteristics of performance to whole species of lumber. It has appeared that variances are wider than was believed possible even within the same stand of trees or the individual tree.

Moreover, most of the standards have been based on Douglas fir. But prime Douglas fir now goes into plywood rather than dimension lumber. The other varieties of wood-formerly shunned-that take its place have further complicated grading procedures.

Despite its Promise Machines have Many Industry Detractors

A good many efforts are being made to bring visual grading up to date. Thus lum' ber can now b,e dried to predictable mois' ture levels; that means a thinner and stronger board, cornpared to a thicker and wetter one-hence one that is cheaper to ship. The Western Wood Products Assn', for one, has changed its grading rules this year to allow higher values on accurately dried wood.

IT HAS TO COME

Despite all the efiorts, many lumber experts believe that the industry will have [o turn completely to things like machine stress testing, and perhaps eventually to other methods that may rbe still more accurate.

Two strength testing machines have been developed.

r The CLT-I, a $45,000 job developed by Potlatch Forests, Inc., and manufactured by Industrial Sciences, of Portland.

I The Stress-O-Matic, developed in PortIand by the old Western Pine Assn. and made by Industrial Woodworking Machine Co., Inc., of Garland, Tex. The basic machine costs around $13,000.

The machines differ in detail, but they do essentially the same things: they bend a board slightly to measure its elasticity, and from it deduce a second strength factor, called an o'F" rating. Then they print the rating on the rboard. The whole operation is very fast. The CLT-I handles 1,000 ft. of lumber a minute; the Stress-O-Matics take 400 ft. per minute.

Reprinted, lrom the Febrtnry 27, 1965 issue ol Business Week by special permission. Copyrighteil @ 1965 by McGrau-Hill, Inc.

The machines admittedly can arrive at only two of the six factors that determine the strength of wood, but these are the two factors most important in dimension (up to 2 in.) lumber. Larger sizes are not being run on the machines.

Last year, stress-tested lumber was only 4/o or 5/o oI total output, but this was its first big year. What's more, even that small percentage represents a lot of board feet in a $26-billion-plus industry' .FI[I.S

THE BIL['

The major users of machine-graded lumber are makers of trussed rafters and beams. Builders of large homes, schools, and some commercial buildings are taking very fast to stress-tested lumber. The chief engineer for Trus-Dek Corp., of Boise, a top maker of trusses, says stress-tested wood "fills the bill as no other lumber could." Trus-Dek uses a combination of visual grading and machine rating for its own quality control.

The Federal Housing Administration, as well as some local building codes, now permit use of smaller sizes of lumber when it has been stress tested. In many cases, these moves have simplified the codes.

AIIRACTIONS

It's still hard to measure the basic at' tractiveness of stress testing to lumber producers. Current estimates indicate that machine grading gives producers a return a bit more than $I0 per I,0O0 ft. better than visual grading would yield on the same wood. Some believe yields can be bettercd 25/o.

But the machines have a long way to go. Only 17 are in use, by l0 difierent companies and in three experimental setups. Weyerhaeuser leads the parade with four machines and plans to install more.

Lumbermen who view the machines more dimly say they are at best in the Nlodel T stage-a view that even the enthusiasts tend to share. Where the groups difier is on the future. The non-enthusiasts say the big growth for machine grading is at least 10 years away. The sales manager of a company that already uses a machine differs sharply. He says it will rbe sooner, and that the demand for specific values in lumber will 'oforce adoption of a grading system based on machine grading." The pressure may come from designers, but some lumbermen believe that code authorities-such as FHA-will provide the first impetus.

PALC(]'S ON THE MOVE AGAIN!

Palco Architectural huality Bedwood Will Soon Be Availahle ln 0uantity!

Progress in repairing flood-damaged manufacturing facilities and replace' ment of inventory has been most gratifying. Northwestern Pacific Railroad estimates full service will be resumed in June, by which time we expect to be shipping at capacity. Our interim truck/rail shipment volume is increasing, and we are now entering orders for most of our products. All of us at Palco send our heartfelt thanks for the patience and understanding you have shown, and for your confidence in our ability to complete a major restoration of flood-damaged plant and products.

public wants in their home

What to look for to get those Big Ticket Flome Remod.ling Jobs

A ROOM ADDITION or a new home?

A SFange as it may sound, this is ex. actly the question that families start asking ttremselve about this time of the year.

It's not that they're restless after being cooped up all winter; it's just that they feel the need for expansion and more space-but donot want to go to the expense of buying a new home. For most of them the logical answer is staying where tley are and improving upon what tley have. In shorg after a brief scanning of current new house prices, tley're in the market for home improvenrent suggestions and remodeling ideas.

This preference for staying put and remodeling an existing home was brought to light recently in a study conducted by Better Homes and, Gardens magazine for the National Home Improvement Council. Questionaires were sent to five major metropolitan areas in the country to some 950 registrants at five home improvement schools sponsored by the council. Returns came in from 80 percent of those questioned.

Of the families questioned on why they preferred to remodel rather than move, most said they liked their present locations and the convenience to schools, shopping centers and the like. About 69 percent said they had plans for improving their homes within the next twelve months, and over half admitted they would like to do some of the work themselveseven though they would have a remodeling contractor do most of it.

Center of attraction for most home improvers, the study reveals, was the kitchen. Biggest complaint here was lack oI adequate counter space, followed closely by lack of well-arranged cabinet and storage space. Kitchenso it seems, are never big enough, th"y don't have exhaust fans, enough electrical outlets nor adequate lighting. Eating space, or rather the lack of iq was also listed as a major fault of existing kitchens.

When questioned as to what they would like to do about their kitchens, they gave

priority to more cabinet and counter spacg better working arrangementsn more builtins and more spae€ for eating. New sinks and floor coverings were put high on the list of most wanted in the kitchen. Ironing and desk work were suggested as other possible activities for which space wast lacking in tle kitchen area. But the combined kitchen-dining room-they were not too keen about this.

Color preferences for kitchen built-ins were not as strong as the appliance manufacturers would like. Ody 43 percent said they preferred colors; the remainder said they would be content with white. Of those that did voice a preference for color, most wanted coppertone.

Wood was indicated as the favorite material for kitchen cabinets by a wide margin (86 percent), and full height wall cabinets were felt to be the answer to inadequate storage space. Wood's preference over steel or other material was because of the fact that it doesn't look as commercial -and it can be easily changed with paint.

Plastic laminate has long been the preferred material for kitchen counter tops, and in this study it still holds the number one spot. Ease of maintenanceo durability, beauty and design and color are reas,ons given, along with the fact that it's easy on dishes.

While family rooms and bedrooms got the biggest vote from those intending to solve their space problems with ailditions, kitchens and bathrooms were highest on the priority list for the home improvers. In battrrooms again the big problem was lack of space and inadequate storage. A vanity and/or lavatory would help solve the problem to some extent, the study reveals, and an ofi-the-floor water closet would help make cleaning easier.

On the adding of a half-bath, the con' sensus here was that it should be placed near the kitchen and utility room. Where should tle laundry be? In the basement, most families said.

Heating and cooling preferences were

somewhat divided. Warm air heat, however, got a distinct vote of confidence, indicating that families were fairly well satisfied with the system they already had. Chief complaints were lack of even temperatures and the inability of zone-heat to warm difierent areas of the home. Most people had never heard of hydronic, or hot water heating, though they did favor the zoned system of heating and would pay extra to have it.

ln view of the fact that the study did not take in families living in soutlern citieq cooling was not felt to be of major im. portance. Nevertheless, cooling was needed at least for bedroom areas ando to some extent, in the living room. When questioned as to the expenseo mo6t families €xpressed the opinion tlat central cooling was cheaper than individual room units.

fu to the exterior material most deired for a house, brick got the biggest vote. This again indicates a regional preference and is hardly to be construed as having national significance. Stucco, wood siding, aluminum and asbestos also came in for favorable comment by some. fuphdt shingles led among roofing materials, with preferences being divided about equally between grey and white.

Patios ranked high among the respondents, with 64 percent indicating that they didn't have one. About half of these said they planned on building a patio or having one built. The reasons given were to afiord a place for informal entertaining and to provide a play area for the children.

Other preferences voiced in the study were for wall.to-wall carpeting over wood floors (69 per cent), sound-conditioned ceilings in the recreation room (59 percent), insulation added to wall (69 percent), and wood paneling in fac! got a 60 percent vote over plaster and other types of wall coverings for interior walls.

Because of the length of the questionnaire, a split sample was used. Half the questionnaire was mailed to half the families attending the schools; the other half was mailed to tle rembinder of the families in the survey group.

Here is the latest word on the ever shifting likes and dislikes of what the

Silver Anniversal

PLURIBUS UNUM" -now wail a minute, don't go awaY-this is a phrase stamped on any silver coin^ in your pocket, and its stands for "One Out of Many."

Appropriately, on its 25th Anniversary, the Lumber Merchants Association of Northern California fits just such a definition.

LMA's new Silver Anniversary look unveiled at Monterey should not go unnoticed -especially in light of the personal interests that have wracked and disunified so many trade associations in recent years.

Sirt,v percent , yes, 60/6, was the increase in registration over last year. Nearly 300 Iumbermen, manufacturcrs rcpresentatives and wholesalers from northern California and neighboring states atttended the Silver Anniversary of LMA, APril 4-6, at the Mark Thomas Inn at l\{ontereY.

Too bad it couldn't have been held in the Silver State of Nevada? Don't despair, that comes next year, May 1-3, when LMA will stage its 26th annual at Harvey's Vagon Wheel. Southshore Nevada, Lake Tahoe'

S0ClAt HIGHtIGHTS-(from left to right) (1) Mrs. Doscher with NLBMDA's Tom Sneddon and Charlie and Jessie Dart. (2) Mr. and Mrs. Bob Butcher and their lovely daughter. (3) Jim Duart-perlorming.a sorishtlv Charleston with one of the Coralettes. Jim won"a bottle of bubbly for his performance. (4) Mr. and Mrs. Herb McCaslin of Farm & Home Supply' Jimmv Atkinson and Earl Tatman. (5) Hayward's Neil Keefdr {Pacific Grove), Jack Thornberg and Karl Dorn of J-M. (6) The pretty Coralettes shared the spotlight with Rustv Draper. (7) LMA's top night show was head ined-by the ol' Gamblers Guitar Man himself' Rustv Drape-r, who turned out the best performance we'v-e ever seen. (8) Joe Kirk and his new general manaser, Harold Gill. (9) Mr. and Mrs. lke Zafrani. (10) 0uteoing prexy Clair Hicks, Hicks Lumber Co., Salinas, -and-hii Elaie, take a bow at the president's banouet. (11) Charles Fowler of Builders & Consumers Lumber and Hayward Lumber's Ray Gervais (Hollister)' (12) Art Post of Delano Building Materials. K-Y Lumber's Jean Hartsock, Larry Whittaker, and Frank Baxley of Brey-Wright Lumber Co. (13) Union Lumber veep and saiesmanager Sherman Bishop, Bob Patterson of Central Valley-Builders Supply, and Yaeger & Kirk's Steve Yaeger. (14) Mr. and Mrs. Bob Bray of Work Lumber. (i5) Big Sur Lumber's Jim Fife and Hayward Lumber's Jack Russell and their group. {16) Mr. and Mrs. Mike Jason and Mr. and Mrs. Frank Watson of South City Lumber & Supply. (17) Minton's George Horvath and his son and daughter-in-law. (18) George Siddall and Natalie McBrien, wife of LMA's new manager. (19) Steve and Doris Hadstrom of Visalia Lumber. (20) And wouldn't you know it, look who's got all the pretty gals all to himself. Newly elected vice-president of Union Lumber Co. Potter Staffler naturally! (21) Mr. and Mrs. Howard Gravlich of Homer T. Hayward Lumber with Pat Tynan. Q2l Joe Helwig, Minton's Ed Dreessen and Lyle Schafer, with Harry"Ashley of Masonite and Joe Schram. (23) Mr. and Mrs. Keith Davison of Tynan Lumber Co. 04) R. H. Emerson's Sam Witzel with Harrv Hood.

OFFICERS &

onvention of tlrlA

But anyway, back to "E Pluribus Unum," and that pretty well fits one Charlie Dart, proprietor of K-Y Lumber Co., Fresno, who was elected to serve as president of the revitalized association.

Want a further squint down the line at Things To Come. Well, shake hands with Homer Hayward. head of the bis Homer T. ( C ontinue.d, Oa erleal )

EXECUTIVE COMAAITIEE

Preidqnf

Chqrlca Dort, K-Y Lumbqr Co.

Vi(e-p16idqnt

Honcr Hqywqrd, Homer T. Hoyword lumber Co.

Tr&ru ror

Ston Gurfofron, Sierrq Mill & lumber Co.

Jim Ror, Control Iumber Co.

Bob Butcher, Son lorenzo lumber Co.

Bob Pdltc[on, Crnirol Volley Buildsrs Supply

Je Kirk, Kirk lumber & Building l{otsriqlt Co.

Direclo.s of lorge

Fronk Heid, Mofroni-Hard lumber Co.

lro Horlon. Soufh City lumber & Supply

Joo Kirk, Kirk Lumber & Building Mqtoriols Co.

Notionol Deoler Diractor

Frqnk Hqrd, Motroni-Hwrd lunber Co,

D]RECTORS OF LMA 999@!@!!,

Duqnc Bennetl, rrled Clork lumber Compony

Howord rr{cCulloch, Yorcmite Builders Supply

Arthur l4oilcru, King Lunbcr Co.

Carl Diotl, Longfcllow lunber Co.

Bob Kinble, Sequoiq lumbcr Co.

8ob Broy, Work lunbc Co.

Eorlc Johnon, Sr., Wotsonville Iumber Co.

8ob Adonr, Nooh Adomr lumbsr Co,

Bill Biltenbender, Bitt€nbendar Lumber Co.

Lyle Schofer, lAinlon'r Iumbqr & Supply Co.

Frcnk Wotron, South Cify [umber & Supply Co.

Herb |{cCorlin, Forn & Hone Supply

CONTINUING BOARD OF DIRECTORS

Uoyd Corlor, Slerling Lunbcr Co.

Chorlic Cros, Sr., Trucke-Tohoe [umbcr Co.

Chorlgs Fowler, Builders ond Consumois tumber

Cloyd Gorner, Son Joquin lumbor Co.

R. B. Gortin, Home lumber lnc.

Rolph Hogle, Hogle De€ou lumber Co.

E. H. Hounchild, Chqs. C. Meek Lumbcr Co.

Eill Holt, Holf Lumber Co

Horry Stewort, Son Romon Volley Mill & lumber Co.

L. Vy'otlonborger, J. C. WoltenborgEr & Son

llARll-HllTlt{G BUSINESS SESSI0NS-(from left to right) (ll Keynote speaker Ross Kincaid, executive vice-president of the Western Retail Lumbermen's Association. 0) LMA director's portrait: Front row to back we have: Clair Hicks. Charlie Dart and Joe Kirk. Stan Gustafson, Jim Ross, Homer Hayward and Bob Butcher. Bob Patterson, Lloyd Carter, Bob Gehring and Ralph Hagle. Rutledge Bray, Duane Bennett, Bill Bittenbender and Herb McCaslin. Lyle Schafer, Charlie Fowler, Charlie Cross Sr., Earle Johnson Sr., and Earl Ruth. Last row, Art Masters, Bob Kimble, Frank Watson and Frank Heard. (3) 0utgoing prexy Clair

: 1*"1; 4tr n:' .# urn*

Hicks and his successor Charlie Dart performing for the television audience of Channel 8 during the closing hours of the convention. {4) LMA's new officers: Homer Hayward, vice-president; Charlie Dart, president; Frank Heard, director-at-large; and Stan Gustafson, treasurer. (5) 0utgoing directors with their plaques of appreciation. Front row, Tom Yancey, Yancey Lumberi Earl Ruth, Parlier Lumber; Elmer Rau, Madera Lumber & Hardware: Bob Butcher. San Lorenzo Lumber; and Stan Gustafson, Sierra Miil & Lumber. Back row: Jim Ross, Central Lumber: Gene Bell. Clovis Lumber; and Norm Griesbach, Lanipe Lumbei. Also

receiving plaques, but not present for this shot were Frank Heard and Joe Kirk. (6) While the manufacturen met. LMA members conducted a seoarate business session. (7) & (8) These shots were taken during the manufacturers and suppliers session chaired by Bill Grieve. This is the first time LMA has set aside a portion of its regular convention program for the suppliers. (8) Here's the head table during the feature talk: Homer Hayward, Stan Gustafson, Charlie Dart, Clair Hicks, Ham Knott, Frank Heard, Elmer Rau and Bob McBrien. Western Retail Lumbermen's Ross Kincaid was the session's featured speaker.

tumbcr Soles, Inc.

Golifornio Pq<ific Sqles Corp.

Coliforniq Redwood Associotion Berry Indu5lriq, Inc.

A Tip of Our Cop

B. J. Corney qnd Co.

Thc Cslotex Corp.

Chollengsr lock & Hordworc Div.

Con-Fo,bEquipment Co.

R. H. Eneron ond Son

Evons Products Co.

Fibreb@rd Poper Producfr Corp.

Gorchime Corp.

Georgio-Pocific Corp.

Horbor lumbcr Co.

Hobbs Woll lumber Co.

to

CATIFONN{A LU'$AER MERCHANI

(Continued lrom Page 15)

Hayward Lumber Co. chain, newly elected LMA vice-president and head of the host committee.

Others on Homer's excellent host committee included: Bob Bray, Work Lumber; J. O. Handley, Carmel Builders Supply; Jack Russell, Homer T' Hayward Lumber; Keith Davison, Tynan Lumber Co.; Frank Murphy, M. J. Murphy; Jim Fife, Big Sur Redwood; and Tom HandleY, H&H SuPPIY Co. Ham Knott, Yosemite Lumber Co., deserves the big credit for a masterful job as convention chairman.

And let's not forget Stan Gustafson, Sierra Mill & Lumber Co., Sacramento, newly elected treasurer succeeding South City Lum,ber's Ira Horton, who has resigned the post and decided to take things a little more easy after more years than we can count in that important position.

Besides business meetings encompassing just about every facet of the industry, there was a little fun involved too (as the accompanying photos will attest).

The big LMA Annual Golf Tournament on Sunday was a record breaker too with 72 golfers participating on the Del Monte County Club links. The only thing that was the same about the tournarnent was the name o{ the low net and low gross winner, Ralph Lamon, a name we profoundly admire, but we still can't help but wish a few more oI you guys would take an afternoon ofi and Loo" up on your game. Ralph's gross score? Eighty.

Other winners in the member's first flight division included Bud Olsen and Keith Davison tied for first, and Howard Graulich, Woody Causley, Jack Russell and Herb Windward in a four-way tie with 72 low nets.

Second flight in the members division included Bob Wright (California's own Sup' reme Scrivenoter), John Polach' Lerv Abbott. Bill Johnson and Ham Knott'

In the members CallowaY, first flight, it was Bob Butcher, Joe Schram (tilt), Aubie Harness and Gene Bell, and in the second flight it looked like Jim Ross, Lvle Schafer. Norm Cords and Jim Webber if we read the sheets properly.

(Continued' on Page 78)

the Convention's Hosls

Johns-Monville Sole: Corp.

Koipr Cemcnt ond Gyprum CorP.

G6orge W. Kennedy ond Sonr

lmon Lumber Co.

M@nitc Corp.

Nqtionol Arsociotg

Nqlionql Plon sflice

North Volloy lunber Sqler

Oilheimtr ond Co.

Owcni Corning Fiberglos

Pocific Cement ond Agg.egolei

Roundr Lunber Co.

Pqcific Nqlionql Lifc Asruronce Co.

The Pocific [umber Cl.

Poromino Iunbcr Co.

Reid ond Wright, Inc.

Tortgr, W€bslcr ond Johnron

Union Lumbcr Co.

\rrendling-Nofhon Co.

W6lqn D@r ond Sosh Co,

Welern Pins Supply Co.

Weyarhocurr Co.

Wholqolc Euilding Supply

Woodsidc Lumbq Co.

il0RE tMA CAillllDSJfrom left to right) (l) BMD's Bill Grieve, Homer Hayward and LMA pr man Joe Schram. Grieve is current president of the National Building Material Distributors Association (2 Mrs. Bradt, Mr. and Mrs. Dick Edmiston of Rich Erothers and Gay Bradt. (3) Mead Clark Lumber's DuariE Bennett and Santa Rosa builder Paul Wright. Mmes. Yaeger, Bennett and Wright also in this shot. (4) Sylvia Cross, Harry Hood and Truckee Tahoe Lumber's

Charlie Cross Sr. with another lovely guest. (5) Johnny Polach and Jim Henderson with their pretty gang. (6) Hayward Lumber Morro Bay manager Jim Froggatt, Sherm Bishop and their harem. 0) And boy, was the Hicks lumber gang out in force. In this shot we have Tom Hicks, Clair Jr., Clair Hicks and Jack Hicks and their pretty counterparts. (8) Hagle De Cou Lumber's Ralph Hagle, Mrs. Hagle, Yancey Lumber's Tom Yancey and Mrs. Craig Gaffney.

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Hoo-Hoo Chief Visifs Humboldt for Big Concal

UMBOLDT Hoo-Hoo Club 63. the club that definitely knows how, scored again with a record turnout at the Elks Club in Eureka, March 23, honoring Snark of the Universe Glenn Ross, clear from Minneapolis to be on hand for

the Concatenation of 19 (what other number?) nineteen new Kittens into the everlasting gardens of Hoo-Hoo land.

A little corny, yes, but Humboldt Hoo-Hoo Club would sincerely like to thank Snark Glenn for making the trip and we might

add that it was all due to tle energy and efforts expended by another past Snark, Rameses 48, name of Dave Davis. Originally scheduled for late January and obviously postponed because of the flood disaster in the Northwes! the meeting

|0NG-SIZE C0]{CAT drew a near-record crowd of Humboldt Hoo-Hoos. Among them were: (from left to right (l) Bill Strauser of Arcata Plywood, Al Thrasher of Calpella and Black Bart prexy Louis Loosley. 0l Bob Fleming ol Tacoma Lumber Sales and Lowell Patton of 0regon Lumber Export, Portland. (3) Bill Chatham Jr., Bill Johnson, Knute Weidman and Loop Lumber's Bill Chatham. (4) Woodside Lumbe/s Charlie Wilson. (5) "Cry Baby" Chatham demonstrating his CHP technique for Bob Wright, Dave Davis, the "Dad"

Kelley. (6) Emmerson sales chief Sam Witzel, Al "Dad" Kelley and Max Corning of Emmerson. O) Bob Reid and Don Nolan of Nolan Trucking. (8) Hubbard & Johnson's Bill Wray. (9) Vic Roth and Bob Kilgore, Charlie Murray of the Alibi Club in Arcata, 0tto Peters of Emmerson. and fVestern Timber's Dave Meyer. (10) Mel Sundquist of Twin Parks, Tony 0liveira and Bob Bonniksen, G-P, Jim Maher, Diamond National's Louis Loosley and Henge Palmrose of G-P. (lt) Smith Bay Lumber's Bob Halbert, Frank

Billings, and Jack Allenby. (12) Cal-Pacific's Guy Mad. ison and Eureka photographer supreme Dave Swanlund. (13) Joe Bowman of Cloverdale and Doug Galdwell. (14) IAlalter Thorsen, Lamon's Gordon Saunders, Del Lowellan of Simonson Lumber, and Carl "Cannon Ball" Ewanson. (15) Hugh Pessner with Lloyd Hecathorn. (18) Vic Roth of Triangle Lumber with Dee Lumber Company's Joe Derra. (17) Charlie Munay, TPL's Don Metcalf. Charlie Shamis and Frank Costa. {18) Arcata Redwood's Pete Kepon and ,Doug Clayton.

kicked off with a record breaking libation hour, Humboldt prexy Bud Peterson holding forth at the mahogany and his board of directors challenging all comers. After this enervating session (during which most of the accompanying photos were taken) the whole gang-some 200 strong-sat down and enjoyed a cracked crab feast second to none.

Besides the Concat and Kittens (name, rank and serial numbers elsewhere in this article) Club 63 also presented Snark Glenn with a token of their appreciation, a beautiful redwood burl salad bowl complete with a silver plate inscription marking his visit to Humboldt, Del Norte and Trinity counties,

An added attraction was a drawins for a portable TV set, and herein lies anither story. As anyone lvho's been to Humboldt county knows, Charlie Murray, proprietor of the Alibi Club in Arcata, needs another idiot box about as much as Jackie Gleason, so who wins the beautiful little set? Charlie Murray (sigh).

H00-H00 YVH0'S WH0 describes this degree team (top left L-R): Jack Mitchell, Supreme Custocatian; Ed Wade, Rameses 55; Harvey Koll, Rameses 54; Al Bell, International Vice-President; Glenn Ross, Snark; Bob Wright, Supreme Scrivenoter; Dave Davis, Rameses 48: Lloyd Hecathorn, vice-president Club 63; Frank Billings, State Deputy Snark, and Bud Peterson, president Club 63. Cloverdale's Art Bond (top risht) with Stan Preble of Tidewater Mills. and D&R;s Hink Dreckmann. Snark Ross (center lefti accepting a red-

wood burl salad bowl with silver plate inscription from Humboldt Hoo-Hoo Club 63. Celebrities galore' (center right, L-R) Harvey Koll of Los Angeles (Rameses 54), Snark of the Universe Glenn Ross of Minneapolis, Eureka's own Dave Davis (Rameses 48) and Ed Wade of Eugene (Rameses 55). And speaking of Kittens (lower left) lookee at this litter! Front row (L-R), Howard Mortensen, Bob Anderson, Ben Payne,

Frank Duringer, Henry Sarvinski, Charles De Long, Ren Cancellier, Floyd Black and Virgil Canoy. Back row (L-R): Ken Noble, Charlie Brower, Max Corning, Snark Ross, Guy Bush, Don Nolan and Ben Vallerga. Welcome to The 0rder fellas! Charley Murray (left at lower right) TV raffle winner and past president of Club 63, with Peavey Lumber's Bud Allen, also a past prexy of the club.

Point with Security

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Redwood finishes

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SERVING THE SOUTHWESTERN R,ETAIL DEALER WITH CHOICE

OtD GROWTH REDWOOD

"Complete Inventory-All Sizes & Grodcc, Green or Dry-fot eveJY PurPo3e" horne of

San Joaquin Hoo-IIoo Club 31-May 7, Annual Sports Day & Monte Carlo Nite, Visalia Country Club, Tee-ofr time 12:69, Ray Noble chairman.

Los Angeleo Eoo-Eoo-Ette Club l-May 10, Monthly meeting, King's restaurant in Inglewood.

Mill Cabinet Promotion Fund-May 13, Annual meeting, Mill Cabinet ofrce, Oakland.

Northern Calif. Section, Forest Products Research Society-May 13-14, Spring meeting, Claremont Hotel, Berkeley.

Western Dry Kiln Clubs-May 13-15, Seventeenth annual meeting, Cosmopolitan Motor Hotel, Portland, Oregon.

Los Angelee Hoo-Hoo Club 2-May 14, Monthly meeting. Place and time to be announced.

Ookland IIoo-Eoo Ctub 3$-May 14, Annual Reveille, Castlewood Country Club, Pleasanton, Bob Bieleck chairman.

Dubs, Ltd.-Mey 14, monthly tournament combined with Oakland Reveille, Castlewood Country Club upper course'

Inland Empire Eoo-IIoo Club No. ll?-May 15, Twelfth annual Ladies-Nite. Desi Arnaz's Indian Wells Hotel, Palm DeserL

National lloo-Eoo-Ette ClubsMay 15-17, Annual Convention, meetings at The Rite Spot and accommodations at The Town House, Redding.

Humboldt Hoo-Eoo Club 63-May 18, Arurual Samoa Blast, Coggeshall Launch leaves foot of F. St., Eureka 6:30 for tour of Bay, dinner in cookhouse at Georgia-Pacific, Samoa.

Black Bart Hoo-Hoo Ctub 181-May 19, dinner meting, Brooktrails Lodge, Willits.

JUNE

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"SERVICE is our polumount $ock-in-trcde"

Dubs, Ltd.-Iune 4-5, Annual Party, Del Monte Golf & Country Club, Monterey.

Western Red Cedar Lumber Association-June 10-11, Eleventh annual meeting. Qualicum Beach Inn, Vancouver fsland, British Columbia, Canada.

Loe Angele Hoo-IIoo Club 2-Iune 11' Golf touraament and dinner, Palos Verdes Country Club.

Black Bart Eoo-IIoo Club 181 & Redwood Empire IIoo-Hoo Club 65-June 11-13, Annual Family W'eekend, Brooktrails Lodge, Willits, California.

Los Angeles Eoo-Eoo-Ette Club l-June 14, Monthly meeting, Romeo's restaurant, Downey, Calif.

American Plywood Association-June 14-16, Annual meeting, Marion Motor Hotel in Salem, Oregon.

Willamette Yalley Annual Hoo-Hoo Tournament-June 18, Eugene Country Club.

Redwood Fencing Sidings lnterior ond Exterior Finish

If our computers are right, you're going to sell lDl%, more plywood this year anyway.

Butif you'd like to double that, tie-in with these hard-hitting promotions from American Plywood Associatiotl.

Are you really up-to-date on the fast-growing Second Home market?

The second home market has changed a lot in the last few years.

It's bigger, the customers are different and builders and rea.ltors are more involved than they used to be.

American Plywood Association's market research has kept up. And the sales aids shown below are based on the latest selling methods.

1. Second ffome Market Guide-complete manual on selling and building.

2. Second Home Idea Book-40 pages of vacation home ideas. 25 copies.

3. Construction Plan5-sample plahs for 18 pgpular vacation homes.

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Here's a hard-hitting new Add-a-room program that really works

The real money in remodeling is room additions. And this program gives you the tools and sales support you need to get your share.

It's based on plans for today's eight most wanted room additions that can be fitted to almost any postn'ar house.

Add-a-room promotion includes:

1. Modernizer's Manual- Complete 16-page booklet shows you how to estimate, finanoe, design and sell room additions.

2. Construction Plans-sample sets for bedroom-bath and family room.

3. Twelve 92-page consumer idea books in counter display carton.

4. Names of bona fide sales prospects in your market area.

6. Ad layouts, signs, mailing pieces. The entire kit costs $10. Send for yours today; or mail ooupon for more information.

This new Handy Plans Center can boost your do-it-yourself sales

Keep your plywood sales in orbit 12 months a year with this attractive, self-selling Handy Plans Center. Every three months, there's a new set of plans for 32 projects, keyed to the season. Here's what you get:

1. Counter Display Rack-with a sea. sonal bright display sign perched on top, to catch your customers' eye.

2. 600 Handy Plan Folders-25 each of 24 different seasonal projects.

3. 200 Home Improvement Idea Folders-25 each of eight remodeling and improvement projects.

4. Sales Promotion Portfolio-merchandising material for each season, plus pennants, window banners, mailing pieces.

6. Ad Mat Proofs-for your local advertising, seasonally keyed. The entire kit is only $15.00.

Profit

Wild West io Theme Hoo-Hoo's Annuql Convention in Phoenix

Famous Mountain Shadows resort near Phoenix, Arizona will be the center for western-style fun at the International Concatenated Order of Hoo-Hoo's 74th annual convention, September 19-22.

Salt River Valley Hoo-Hoo CJl$ ft72 of Phoenix, the host organization, plans to revive the Wild West for this occasion. Informality will be the keynote. For example, there will be no luncheons-only "Chow Time." And the important annual banquet on Wednesday, September 22, will be an "All-Hands Stampede."

Featured banquet speaker will be Arizona's own outdoorsman, Barry Goldwater, speaking on o'Indian Lore." The St. John's Indian Dancers, youngsters from a nearby Indian mission school who have made several international tourq will perform authentic tribal dances.

Other convention speakers will include Arizona Governor Samuel P. Goddard; Edward P. Cliff, chief of the Forest Service, U.S. Department of Agriculture; and Lester Oliver, chairrnan of the White River Apache Indian Reservation. Oliver is heir to the mantle of such Apache chieftains as Cochise, Geronimo and Mangus Colorado.

A diving exhibition and aquacade at the Mountain Shadows pool has been set for opening day, featuring Arizona athletes Patsy Willard and Bernie Wrightson, who were award winners in the 1964 Olympics in Japan.

Convention business will include preparations for 1965 Forest Products Week, reports from chapter delegates, and the election of o'wranglers" (Supreme Nine) and "Top Boss" (Snark of the Universe).

Entertainment plans include an outdoor chuck wagon dinner, western hoe-down, golf, swimming, bronc-riding, even a dove hunt. Famed Greyhound Park will stage a Hoo-Hoo purse for a feature race on one evening.

1965 convention chairman is Jay O'Malley of the O'Malley Lumber Company in Phoenix; with Gus Michaelq Arizona Retail Lumber and Builders Supply Association, as convention coordinator.

For further details on the 1965 Hoo-Hoo convention. members of the lumber fraternity should contact their local clubs, or write the Salt River Valley Hoo-Hoo CIub No. 72, 4740 North Central Avenue, Phoenix, Arizona 85012.

Pope & Tqlbot Plont

Pope ,& Talbot, Inc. has dedicated its new $3.5 million hardboard plant at Oakridge, Ore. The 120,000-square-foot facility utilizes wood chips from other Pope & Talbot operations at Oakridge. It features a new "dry" manufacturing process.

CALIFORNIA LUMBER MERCHANT

Plan of the Month

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These excellent house plons ore for sole qs ore Mr. Estes populor Plon 8ooks. Mony retoilers olreody sell or provide his Plon Books os o cuslomer service of proven populority. Mr. Estes house plon column oppeorr in mony publicotions in the West. Use the coupon on lhis poge for informotion without obligotion.

't' I

T I HIS home can properly boast of an unusual amount of living space in its ex. cellently designed compact I186 square feet.

This value-packed plan ofiers many fea' tures which will appeal to the discerning home builder. One of the more important attributes and especially for this size home, is the center hall design. Being able to obtain access to all rooms in a home without having to pass through another room is very important in a small home,

The front entry is well protected from the weather by a roofed porch. Panes of glass in the entry door harmonize with the window design

The smaller the home, the more valuable storage space becomes. The size of each of the bedroom closets exceed twice the F.H.A. requirements. A spacious guest closet opens to the entry while another closet and wide linen storage opens to the hall. A broom closet is in the service and the kitchen has an abundance of both wall and base carbinets. The oversized double garage has space along one wall for the water heater, furnace and storage. There is space for a workihop in the garage bay and a wide storage shelf has been specified at th€ rear of the garage, above the car hood.

Though it is the center of the house and but a few steps from any area, the living room enjoys much privacy because of its rear location and the center hall design. The sliding glass doors at the rear ofier access to the patio which can double as an outdoor living area during periods of good weather. The corner fireplace facilitates furniture arrangement and can be enjoyed from the dining ell.

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Open House Displays Prefinished Paneling

THE MARVELS of mass produced prer finished plywood panels were recently on show to a big dealer audience at a joint open house sponsored by Los Angeles' Globe International and Getz Brothers, of San Francisco.

Globe International, southland distributor for manufacturer Getz Brothers teamed up to hold the session at the Getz-Roymac, Inc. plant in Torrance.

The plant's production line, which clicks

off perfectly prefinished panels at the rate of one every 3.5 seconds, was all the more remarkable for the almost hospital-cleanliness in the plant. Globe officials explained that it was a standard part of the high guality control program that Getz maintains.

A featured part o{ the plant tours was a full explanation of the machinery and how these facts and figures could be tied into consumer sales by the dealers.

GUESTS AI Globe lnter. national-Getz Brothers Party are (top left, l+) l. M. Hoff man, Dick Brown, an unidentified guest, Miss Breyer, Jerome Williams and another unidentified guest. Top right, Miss Breyer and Lou Massing. Kelley Moore's William Mc0rew (lower left) and Charles V. Kritz with Globe's Sid Chattler. Joe Durra and C. T. McElroy are seen at the right.

Ai{0IHER PREFII{ISHED panel comes off the line at the Getz-Roymac plant in Torrance.

PARI 0F IllE high speed line in action. Panels come off line at amazing rate of one every 3.5 seconds.

COVER YOUR INVESTMENT

Thousands of dollars worth of valuable inventory is wasted every year as a result of being exposed to the rain and sun. Warping, checking, splitting, staining and other defects cause grievances with your customers and cost you big money!

San Antonio can cover your investment in inventory with a sturdy, attractive rig:id pole building that will last for 30 years or longer. The pioneer of pole construction, San Antonio experience and know-how has a building design for every purpose.

I.ET ()UR ElIOITTENS HEI.P Y()U wtIH Y0un Dtsl6il Pn0BtEl-ls

Give us a call! Our staff of engineers will be happy to help you design the building that best suits your Particular needs.

All buildings engineered and designed by licensed engineers

Insurance rates considerably less-yet full coverage

All poles cemented to a depth of six feet

Never needs painting-won't rub off on clothes

No odor

Safe against earthquake, wind and wearher hazards

Designs meet all building code requirements

NORTHERN DIVISION

Hwy. 99 W. One mile south of Willioms, Cqlifornio

UNderhill 5-1245

P.O. Box 837 Areo Code 916/473-5381

Son Antonio will occept lumber in lieu of cosh, or will orronge finoncing to suit your budget

Wood Mqrketing Council Proposed

Lumber and wood producers across the nation have been receiving a prospectus this past month on the new voluntary national wood promotion program which will start in June if support comes from individual companies. Annually the firms produce a total of seven billion board feet.

At press time, NLMA has reported 6.4 billion board feet in pledges which puts the effort nine-tenths of the way to its goal.

The effort, which was recommended by the Committee on Industry Needs (COIN), has the support of the NLMA executive committee, the NWPC steering committee, the Economic Council of the Lumber Industry, and various regional groups.

The voluntary program is designed io provide direct benefits to the individual producers supporting the effort and has the objectives of

(l) gaining increased acceptance of wood as the best basic material over competitive or substitute materials;

(2) increasing the total market lor quality, graded and grademarked lumber and wood products in key market areas;

(3) increasing sales opportunities for the quality products of sponsoring members by effectively communicating the superiority of these products to designers, builders, distributors and the general public.

The program will be administered by an organization separate from existing lumber and wood product trade associations which has been tentatively named the Wood Marketing Council (WMC). It will be governed by its own board of governors elected by the members.

Stondqrds Committee Meets

Quali,ty and Serui,ce

We're lumbennen. .loggers, manufacturers, wholesalers and exporters of lurnber for construction and industry. Whatever the order, California-Pacific's dependable quality and service are a part of it. Quality? Rely on getting the top of every grade at California-Pacific. Service? Give us a call and just watch the follow-through.

American Lumber Standards Committee meeting in Chicago has upheld a previous ALSC board of review action which, while recognizing the right of any manufacturer to produce and promote non-standard sizes, held that such sizes cannot be included in grading rules of any agency certified by board of review.

The board of review decision had been appealed by the Western Wood Products fusociation, on grounds it might constitute restraint of trade by handicapping dissemination of information on new products and products of non-ALS sizes.

Stcrndqrds Commiftee Membership

Sixteen westerners have been named members and alternates to the newly reconstituted American Lumber Standards Committee. ALSC is the group that provides for the voluntary standardization of grademarking and inspecting of lumber in the U.S. and is made up of 23 members and 23 alternates.

Named members until June 1967 irom the \[est were: Wayne Gardner, Lumber Association of Southern California, Los Angeles; H. Pierson Plummer, Union Lumber Co., San Francisco; Aaron U. Jones, Seneca Sawrnill Co., Eugene, Oregon; Paul Hollenbeck, West Coast Lumber Inspection Bureau, Portland, Oregon; A. J. Agather, J. Neils Lumber Div., St. Regis Paper Co., Libby, Montana; R. E. Stermitz, Intermountain Lumber Co., Missoula, Montana; Ivan Neeley, Pacific Lumber Inspection Bureau, Seattle, Washington; Vernon S. Lindgren, Feather River Lumber Co., Loyalton, Calif.; Russell G. Fryburg, Jr., Timberland Lumber Co., Eugene, Oregon.

Named alternates: Ralph U. Talvola, Redwood Inspection Service, San Franciscol Henry Welch, Tidewater Mills, Inc., Eureka; A. G. Fegles, West Coast Lumber Inspection Bureau, Pordand, Oregon; Dr. Herbert McKean, Potlatch Forest Industries, Lewiston, Idaho; Alan T. Smith, W'eyerhauser Co., Tacoma, Washington; F. Willis Smith, Coos Head Timber Co., Coos Bay, Oregon; Hollister A. Larson, PIum Creek Lumber Co., Columbia Falls, Montana.

Three reasons *hy cost-conscious

California builders are eager to use new Planktex strip siding

I. Planktex saves money!

Builders buy siding for six houses, save enough to enelose the seventho free!

NIo weather.ehecked ends to trim, and no wasteful odd lengths that dontt quite reach between studs, means that an average of l77o more wood ends up on the houseo not in the scrap pile.

2. Planktex saves time!

Less cutting, no-split nailingo less weight per piece add up to easier handlingo less labor cost. and faster eonstruction !

3.

Planktex saves painting costs!

Low.cost Woodlife treatmento available on order from local stocks, is F.H.A.-acceptable as the first coat in a two.coat stain system. Cuts painting time in half !

Now that good building weather is hereo take advantage of the 66right-nowt, availability of new Planktex. Call your Weldwood representative today!

\A'ELEtvVCIC'E=

Products of United States Plywood

i'Lyle Schafern manager of Minton's Lumber & Supply, Mountain Viewo CaI.

EdEg BELIEVE FIRMLY IN the medicine of mirth, in the ffiffi longevity of laughter. Let's laugh today. You might re-ffi as well be dead today, as without a sense of humor. It saves you doctor bills, a smile beats a pill a mile, and keeps your heart h"ppy. If you haven't an automatic sense of humor, start out to get one and develop it. You can't buy it any more than you can buy a ticket to heaven. Just study yourself over to determine why you haven't got a sense of humor, and by the time you've watched yourself in the glass for awhile, you'll probably haveone'

How admirable is complacency and the ability to remain calm and casual in the face of general alarml like the world is in today, for instance. Bugs Baer said he refused to let the atomic threat disturb his rest. Said he was like the fellow in the boarding house who was awakened by hearing the landlord screaming frantically-"FlRE!" The boarder turned over on his pillow" and suggested to the excited shouter: "C*all 1e when the floor gets hot."

George M. Cohan, a genius of the entertainment world, used to say with regard to plays, songso and stories, you should "always leave them laughing when you say goodbye.o' That's the sentiment we need today in our entertainment world. It could do a world of good in times like these. l,aughter and song are the best medicine for individuals and nations. We could use a lot of both.

BY JACKDIONNE

The literary man is often painfully misunderstood. Stuart Holbrooko the late, great Pacific Northwest writer, whose hobrby was forestry and woods, wrote a book entitled, Burning An Empire, It concerns the great forest fires of American history. A fellow who bought one wrote and demanded his money back. He thought it was a book on baseball.*o'I wuz 1obb1d!" was his complaint.

Long years ago I wrote a couple of books. A jokeJoving friend who bought one of them, wrote me: "I read your ad and I bought your book. Why the hell didn't you get the fellow who wrote the ad, to write the book?" * * * *

It's like that in business of late. The man who can laugh when he catches Hell, is the guy that has the best chance. Say your prayers for a development of your sense of humor. Give that socalled sense a little of your direct attention. Practice up on your laughing.+**n

Jim Swinnerton, famous artist of the West, trained a small group of Indians to play band instruments when he was on the desert. When a new arrival came to join the list of T.B.'s who were fighting for health, Jim's band used to go and serenade ttre newcomer. They usually played o'Nearer My God Thee" for him. If he saw the joke and laughed, they knew he had a good chance to get well, if not, they started getting ready to ship him back. He hadnot a chance.

needs 21/z million feet of lumber per month on a year 'round basis

Must Be Green Douglas Fir Cut To Size in a Standard Grade. You May Quote on All or Any Part.

l" lumber Mqy Be S-t-S2E Or S-4-5.

7/8" Lumber Mqy Be S-lS-lE or S-4-S

2" Lvmber Must Be S-4-5.

3" lumber Must Be S-4-S

4" Lvmber Must Be S-4-S.

,l Lumber musf be mqrked qs fo quontity ond length

Lumber rnusf be bundled for iork truck unlooding

Mqy be shipped truck qnd trqiler, flat cclr or by woter

HUNTER woodworks, rnc.

| 235 E. 223rd Slreel, Torronce, Cclifornio

belween Avqlon ond Wilmington Boulevqrd

PHONE: {Arec C"ode 213) SPruce 5-2544 or TErminol 5-5671

Call U COLLECT witb Your Offerings !

FOR CREDIT REFERENCES CHECK

*Coos Heod Lumber & Plywood Co., Wilmington, Colif.

*United Stotes Plywood Compony, Los Angeles, Colif.

*Weyerhoeuser Compony, Los Angeles, Colif.

THE FOLTOWING:

*Crocker-Citizens Bonk

South Gqte (Colif.) Bronoh

Phone: (213) 582-0661

Redwood Region Presents its Park Plan

The Redwood Region, which has for the past year watched the unfolding of several plans for redwood parks sponsored by nonresident organizations has presented its own program for parks and recreation during a conference of the American Forestry Association in San Francisco.

The plan, drawn up by the Redwood Park and Recreation Committee, a group of community and industry leaders, calls for the sale to appropriate government agencies of some 8,000 acres of the most handsome redwood sroves of trees now in

private o*r,IJTn. In addition, the redwood industry will open for public recreational use approximately 260,000 acres of timberlands.

Together the two proposals form the largest single ofier ever made by a region for meeting future recreation needs.

The reeion's committee said it was not offering ihe park lands as "surprises." o'Their desirability has long been known to park and grove sponsors."

Outstanding areas pledged to government under equitable conditions of sale

CATIFORNIA LUMBER MERCHANT

or exchange include the tallest known redwoods on lands owned by Arcata Redwood company, the renowned Gold Blufi's acreage near Prairie Creek State Park, Fern Canyon, and the world-famed Avenue-of-the-Giants, all owned by The Pacific Lumber Company. The Smith River timberlands of Simpson Timber Company adjoining Jedediah Smith State Park will be included, plus Georgia-Pacific Corporation's stand of giants called the Directors Grove.

All told, the region's plan calls for more than 20 additions to existing parks.

'oWe want the world to know," the committee's report said, "that the landowners and the redwoods are for a park development program consistent with the ability of industry to serve honorably its purposes in our region's expanding economic life."

Regarding its plan to open 260,000 acres of producing timberland to the public, the committee said its major objective is to develop an overall land-use plan which clearly emphasizes preservation, conservation, multiple use and recreation benefits. These lands will accommodate that large segment of the public which seeks its recreation through hunting, fishing, hiking, swimming and other vigorous activities in the outdoors.

ooCareful study," the committee said, "reveals this approach will provide the greatest good to the greatest number of people with a maximum of flexibility for the future."

The region's representatives said that whether fees must be charged to help split the cost is to be determined by experience. If such were the case, fee schedules would be compatible with those now charged by government agencies.

Also, the committee recommended that whoever acquires land from private ownership should pay in-lieu taxes.

"Since the companies have paid taxes on these lands while preserving them without profit," the committee's report said, "then the succeeding ownership-state or federal-should likewise be responsible."

Members of the committee include: Bernard Z. Agrons, Rockport, Calif.; Dave Cave, Eureka, Calif.; Harold DelPonte, Crescent City, Calif.; Dr. Walter W. Dolfini, Eureka, Calif. (chairman, Council oI Humboldt County Chambers of Commerce) ; C. Russell Johnson, San Francisco; Howard A. Libbey, Eureka, Calif.; John Mayfield, Jr., Ukiah, Calif.; Alfred H. Merrill, Arcata, Calif. (president, Redwood Region Conservation Council and Governor's Committee for Redwood District); Stanwood A. Murphy, San Francisco (president, California Redwood As. sociation) ; Dwight O'Dell, Fortuna, Calif. (president, Redwood Empire Association) ; Darrell Schroeder, Crescent City, Calif., and Henry Trobitz, Arcata, Calif.

this ad is tllorth 12,000

Words, that is. Sure...if one picture is worth 1,000 words, we'd have to write a small book to describe our terrific operation. Our friends know that we are not long on talk. lf we have not yet done business together, we should let you in on some of the things that our steady customers have known since 1931. Give us a call...ask about our weekly specials. You may find that this ad is worth a great deal to you.

PERS@NALS

A clipping from Herb Caen's column in the S.F. Chronicle recently noted that "Getz Bros., the big S.F. importers, are pleased to report that their representative in Guam, Mr. Donald Duck, now has an aide dispatched from their S.F. office, Mr. Dick Tracy!" Come on now fellas, enough yet.

Milan Michie, Stahl Lumber Co. stalwart, seen last month covering the great northwest in the rain. IIe reports conditions "wet".

Charles "Chuck" Porro, California sales manager for Rockport Redwood Co. at Cloverdale, seen calling on the trade last month with Hugo Miller, southern sales representative for the manufacturing and distributing concern.

Joe and Glen Davies, father and son team of Davies Lumber Co. of Portland are celebrating the SOth anniversary of the firm.

Jim Linderma& Long Beach lumberman, recuperating from the old virus bug at his home in Newport. Jim is expected back on the job early this month.

Van De Nor's Dave Davis and Bob Wrisht of Reid & Wright treated their spouses to an Easter holiday in lfawaii.

LUMBER!!! direct mill shipmenfs ol , .

Bob Goetze, well known in lumber sales, has joined Jewett Lumber Sales in Redondo Beach. He will work with Jack Campbell covering the southern counties while Don Jewett is minding the store up Arcata way. They are redwood specialists..

Norm Griesbach, head of Lampe Lumber Co.,7742 South K Street, Tulare, reports that he's busy working on plans to rebuild his store which was leveled by fire on March 20. His mill across the street, however, was undamaged and it's business as usual out of that site until the yard can be rebuilt.

Now that the baseball season is underway Harry H. White Long Beach wholesaler, and former second baseman, is back at the old stand-Dodger Stadium.

Dick Merritt until recently with Twin Harbors Lumber Co. at Menlo Park, is the proud owner of Merritt's Arts, Crafts & Hobbies at 155 Mill Street, Grass Valley.

Bob Halbert, president of South Bay Lumber ,Co. in Hawthorne, spent Easter vacation with his wife and children on a "motormants" holiday at Arcata. They were joined by Don and Betty Jewett, from Redondo Beach, along with their youngest offspring.

Ray Van Ide, southern California wholesaler, has new offices at 300 Elast Penn St. (suite 701) in Whittier. Ray has been in lumber sales since the close of World War II when he was a pilot.

o PINE qndoilrerspeciej

VIA RAII-TRUCK ond TRAILER . . . For Service PlusCofl on Us

MARQUART-WOtFE LUMBER CO.

HORACE WOTFE . STERLING WOTFE

Edison Bldg., Suite 825

l0O Long Beoch Blvd.

Long Beoch, Colif. 9O8O2

From los Angeles co|, 775-2693

I Beoch Ateo 547-5171o432-2555

Tf,\tX 213-549-1960

a-lqlF-

Our apologies to Harold Carriger whose name came out "Cartigan" after our printer got through n/ith it. Harold is Sa.nta Cruz Lumber Company's new retail division manager with offices at Sa,nta Cruz.

Hac Collins recently braved the winter elements and spent two weeks in the Midwest and East on Twin-City Lumber Co. business.

Mac McWhorter, well known West Coast lumberman now in the oil filter business, has been spending his time between the UCLA Medical Center and St. Judes Hospital in Fullerton. He is having an overhaul job done and all reports point to success.

Former lumberman Swen Gummer, now head of the MGM brake company in Cloverdale, recently returned home after 6 weeks in Europe where MGM is rapidly expanding its export business.

Mrs. Ken Conway, wife of the redwood salesman representing Arcata Redwood in the southern area, is heading for Europe on the 12th. She will be gone six weeks, soooo, Hoo-Hoo-Ettes take notice.

William H. Christopherbon has been named sales representative for the Sisalkraft Division of SL Regis Paper Co. in the San Francisco and northern California area selling reinforced paper and plastic film laminations.

Oscar Pittman, Shelton Hardwood veep, had a busy ten day tour of the Northwest attending the Hardwood Assn. convention, a state forester meeting and overseeing operations at the company mill.

Pat Bishop of Cal-Pacific Sales in Los Angeles, on vacation during the last weeks of April. John Lowe from San Francisco covered for him.

Bill Jackson, J. H. Baxter & Co. veep, returned to San Francisco April 29, after a month's vacation and restup in Mexico.

'Willits Redwood's Leo Ilulett recently made a sales safari through the Southwest and came home with a bag of goodies for the order file.

Charles D. Fratt, former general manager of Georgia-P,acific's distribution division, has joined with Portland businessman John S. Brandis to buy the Plywood Corp. of Orlando. Florida.

Bob Gaylord of Fir & Pine Lumber Co. and Bill Dunbar, representative of Rayonier Canada Sales, Ltd., in Vancouver, got in a little fishing in Ensenada.

New WMIA Officers Ch,osen

John R. Burns of Eugene has been elected 1965 president of the Western Lumber Marketing Association, an organization comprising lumber wholesalers and sawmills in northern California, the four Pacific Northwest states, and Canada's two western-most provinces. WLMA members ship east approximately 150,000 carloads of lumber a year.

Other oflicers chosen for the coming year are A. Ben Norris, United-Alpine Lumber Co., of Portland, first vice-president; Paul W. Gray, Paul W. Gray Company, of Seattle, second vice-president; E. R. Taylor, \f. H. Steele Lumber Co., Ltd., of Vancouver, 8.C., third vice-president; Roland M. Wirt. North Pacific Lumber Co.. of Portland, secretary, and Edward W. Moshofskp Whipple & Moshofsky Lumber Co., of Portland. treasurer.

Elected to the WLMA board of directors were Hershal M. Tanzer, Buckeye Pacific Corp., Portland; Simcoe Chapman, Chapman Lumber Co., Portland; James J. Heneghan, Pacific Forest Products, Inc., Seattle; Darrell L. Robinson, Oregon Pacific Forest Products Corp., Portland; I. Rosser, Clearwater Timber Products, Ltd., Edmonton, Alberta; Gus Giovanelli, Husky Lumber Co., Bellevue, Washington; Carl E. Wimberly, Jr., Western Lumber, Inc., Medford, and Emil G. Turner, Lignum Sales Ltd., Vancouver. B.C.

Honorary directors were named by president John Burns in Spokane-August V. Klaue, Northwest Lumber Sales, and T. R. Karlsten, Western Woods, Inc.and in Eugene--William Johnson, Eugene-Willamette Lumber Co.

Burns, who succeeds Hershel Tanzer in the top association post, is with the sales department of Eugene's Timberlane Lumber Company.

Yern Paquettc, Jamb Dandy Lumber Co. president, reports his firm lost a number of blank company checks which were alledgedly stolen by a teenager and passed in the Pico Rivera and Whittier area. But old John Law caught up with him and he is now in juvenile hall. Mor,al-watch those blank checks! Also stolen was $1870 in office equipment.

Ronold Armstrong, has been appointed a sales representative for Celotex in southern Arizona and a portion of Riverside county in Califomia.

Mr. and Mrs. Elie Destruel, Mead Clark Lumber Co., Santa Rosa, are currrently visiting relatives and vacationing in Spain and France. The popular lumber co,uple left April 12, and. plan to spend at least 2 months seeing the sights of Europe.

Don F. \ilhite, presitlent of White Brothers in Oakland, was a speaker at the Canadian Lumbermen's annual convention in Montreal ,and received a plaque comemorating the occasion.

Joe Petrash, well-known lumberman in bhe southern California area, joined the sales force of the Fir & Pine Lumber Co. April 1. Good luck, Joe.

Bruce Troyer has been named kitchen cabinet representative for northern California for the Long-Bell division of International Paper Cb., according to Harry Lyon Troyer was formerly with Lebbert Corporation in Oakland.

Bjorn Haugen of Fir & Pine Lumber Co., has taken a mill trip through Washington and Oregon.

ls This Your Copy of The ftterchant?

If it isn't, wouldn't you like to have your own copy of the Cali fornia Lumber Merchant delivered to your home or office each month?

Donot miss a single aaluable issue!

Edited FOR Westerners BY Westerners, the Merchant is your only knowledgeable source for:

{In-depth reporting ol d.ealer {Social actioiti.es acrirsities

{Complete industry cooerage

{Current trade neros {lllerchandising ideas

{Factual stori.es ol real reder {Editarials interest

{Technical leatures

CLM brings you the latest in NEW PRODUCT NEWS for the 'West's fast-changing lumber and building materials industry.

CALIFORNIA LT]MBER MERCHANT

412 West Sixth Street Los Angeles, California 90014

YES-l'd like to hove my own copy of the Colifornio Lumber Merchont eoch month. Pleose enter my subscription for: n I year $4 n 2 yea6 $l fl Bill Me n Bill My Compony

pqyment is enclosed

Simmons Celebrates Anniversary

I T the beginning of 1950 Sid Simmons A decided he would establish his own hardwood firm and with the aid of his wife Ann, along with several of his close associates in the industry, Sid launched his own distribution yard business selling and servicing retail dealers and industrial users.

Fifteen years later Simmons Hardwood Lumber Company ranks high on the list of southern California distributors. Operating from a six acre plant in Downey hooked into the freeway system, they have four large warehouses covering more than 50,000 sq. ft. of storage space, a customer mill building, I0 pieces of mobile equipment, a six car SP spur and modern offices. Of course the 36 employees, all veterans, play an important part in the

of this {orward-thinking busi-

The administrative stafi includes Ann and Sid Simmons, owners of the concern; Roy ,Stillwell, who opened the first yard operation, general manager; Gale Daugherty, (Contiltued, on Page 82)

SlMlt0l{S SPARKPTUGS (L-R) Gale Daugherty, Roy Stillwell, Sid Simmons and Art Meehan At top risht with sales team are Rov Stillwell. Gale Darisheitv. George McManus, Marshall Jackson, fom -Reifei,

Floyd Beaty, Sid Simmons, Louie Kunert and Art Meehan. The office gals are Dorothy Hagerman, Betts Goodfellow, Dorothy Simons and lda Walden. Four of the Simmons fleet pose at lower right.

Georgia-Pacific will precislon-end trim to your specifications. Every piece of lumber will arrive clean and bright, orange-end painted.

All studs are from our own production of Douglas fir and hemlock. They're association grade stamped. We'll furnish standard and better, or 10-15% utility and better. Packaged units are double steel banded.

Georgia-Pacific ships studs by cargo, rail and truck direct to California customers from West Coast mills.

You can rely on Georgia-Pacific as a constant year round source of quality lumber products.

Annual production of studs over 100 million board feet from G-P mills at: Coquille, Ore.; Toledo, Ore.; Independence, Ore.; Springfield, Ore.; Samoa, Calif.

Hawaiian Plywood Guaranty

THE PER _CAPITA consumption of ply- There is no justifiable reason why p-ly- r wood in Hawaii has been stated to be wood should ttoi bu used in Hawaii,'many lower than that of any of the other 49 feel, for all types of construction. That is, states. The reason for this is that ply- provided there is assurance it will not be wood was used extensively at one time but damaged or destroyed by termites. was so susceptible to termite damage that In an attempt to overcome the relucits use has since been limited. tance that has held on, Honolulu Wood Plywood is readily acceptable in nearly Treating co., Ltd. has come up with a every type of construction on the mainland. guarantee program that should go a long It is adaptable for use from subfloor to way to reinforce customer confidence. roof sheathing in the structural elements of They offer to guarantee for a period of a building and from shelving and cabinets 20 years against termite and rot damage to wall paneling in the finish. each piece of plywood that has been Wol-

IHIS SIAMPED quarantee runs alons the face of all plywood that Holnolulu Wood Treatii'g sells unless it would be objectionable when used, then it is edeestamped. The plan is to return ionfidence in piywood's use in the lslands.

CLll{I HALISIED, president, and Herb Angell, vice president of Honolulu Wood Treating Co., Ltd., discuss new Roto-marked 20 year guarantCe against termite and rot damage on plywood their company treats.

manized pressure treated or water repellent Penta pressure treated in their treating plant.

The guarantee will be in the form of a replacement of the damaged plywood but will not be a repair and refinishing type of replacement. All species of plywood will be included, both softwoods and hardwoods. Prefinished hardwood paneling will ,be included.

No guarantee is made of any structural quality of the plywood, however. Delamination, twisting, warping, swelling, shrinking, checking, mismanufacture, and other physical defects are not covered.

The plywood is penetrated with preservative under the vacuum-pressure method of treatment, therefore I00 percent penetra-

(Continued on Page 65)

MR. RETAII. DEAIER: D. C. ESSTEY ond SON mqinloins o well bolqnced SHED INVENTORY of

. QUALITY DRY REDWOOD

. AYE & CTEAR PATTERN STOCK

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reody for immediote delivery-or pickup

No Order Too Smoll

Just try us for PRICE & SERVICE

Socrcmento

We represent in Southern Cqliforniq

Willih Redwood Producls Willits,

Colif.

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c.R.A. & R.l.S.

Pockoged Lots o Truck & Tro,iler Shipments o Less

WWPA Adds Chcrles Young As Morkel Reseorch Chief

Charles E. Young, 50, president of Northwest Economics, Inc., Tacoma, Wash., has been named director of economic and market research for the Western Wood Products Association, it has been announced ,by Wendell B. Barnes, WWPA executive vice president.

Young, who assumed his duties at the association's executive offices in Portland in February, is widely known throughout the western wood products industry.

A Phi Beta Kappa honors graduate in economics from Nortlwestern University in 1938, Young also earned his M.B.A. at Northwestern. He started his career in 1939 with Westinghouse Corporation in Pittsburgh, where he served progressively

as a member of the economist's stafio manager of statistical research, economic consultant and director of statistical research.

mber arket olfing u[

now that BAXCO-PYRESOTE fire retardant treated lumber and plywood have been approved bythe new Uniform Building Code and by FHA for many uses formerly restricted to non-combustible materials. Stock up to meet the growi ng demands as architects and builders turn to fi re protected wood for wall studs, plates, roofing, etc. For the whole story on the new permissive uses-and what they mean to you in sales upturn-send for our Bulletin.

AFTER ALL, YOUR CUSTOMERS WOULD RATHER USE WOOD

PYREsorEo wooD

From 1949 until 1952 he was on the finance stafi of Ford Motor Company at Dearborn, Michigan, handling official production schedules, pricing and cost analyses. In 1952, he joined Weyerhaeuser Company at Tacoma, Wash., as economist, specializing in timberland studies, long range projections and economic and industry forecasts.

Cedqr Shingle Moil<eting Efiort

The Red Cedar Shingle and Handsplit Shake Bureau has started the first of its 1965 local marketing campaigns in California. It is an attempt to sell home remodeling in order to make up for lost sales because of lagging construction business.

The campaign is being kicked ofi by a series of meetings throughout California, to make the shingle and shake applicators aware of re-roofing prospects in their areas, and to encourage their active participation in the extensive promotion spon. sored by the bureau.

This is followed by two "Remodeling Clinics" sponsored by the bureau for Calil fornia roofing firms and conducted by nationally known home improvement expert Herbert Richheimer, president of Home Improvement Marketing Consultants, Inc.

The clinics are one-day afiairs designed to help the applicators to compete more successfully for the consumer home improvement dollar. Next in line is the advertising campaign itself, targeted at the home buying public through a series of newspaper ads and outdoor billboards and at the lending industry through direct mail and merchandising materials.

The billboard sites are pre-selected with the help of cooperating applicators, who agree to pick up a second month of the showing. The bureau provides a variety of merchandi-"ing materials for dealer use.

Pcrticleboqrd Production lncreqses

Sharply increased programs in the areas of promotion, technical services and building codes to meet the growing demands of a growing industry were approved by the board of directors of the National Particleboard Association at its annual meeting.

The 18 members of NPA account for some B0 percent of the production of matformed wood particleboard in the United States. Production of particleboard is expected to increase by some 15 percent during the coming year. Total production by the entire particleboard industry, by both members and non-members of NPA, in 1964 is estimated by the U.S. Department of Commerce to be 593,060,000 square feet,3/4" basis.

FOREST TP* Hardboard Ir 5

R"p"ut orders are in the bag once your builder

customers have EXPERIENCED THE DIFFERENCE Forest TP* quality makes! You see, Forest TP* hardboard siding is designed with the builder in mind. Forest TP* siding is more than just standard production hardboard sawn into strips and panels' Forest TP* siding is engineered to be used as siding-it has better working characteristics to reduce nail ringing, paint absorption' brittleness and other common builder complaints. Yes, the quality your builder customers want is designed and manufactured into every foot of Forest TP' hardboard siding. No wonder particular builders REORDER and REORDER Forest TP* siding I

Make sure you have an adequate supply of Forest TP* hardboard siding-order your spring inventory needs today! Call your nearest Forest TP* siding wholesaler ' ' or write or callthe millfor prices and delivery information'

*Tempered & Primed

FOREST FIBER PRODUCTS COMPANY

Forest TP' Siding Advertisemenfs preselling your builder customers will be appearing during the coming months in these publications: California Builder; American Builder; and Practical Builder.

Rockport Redwood Co. New CRA Member

The Rockport Redwood Company, with offices and mill at Cloverdale. California. has joined the California Redwood Asso. ciation, it has been announced by Stanwood A. Murphy, president of the association. They join with seven other major redwood companies in pledging continued support of the basic principles of: sound forest management toward achieving a sustained yield from the redwood for"sts; maintaining a high level of product quality; and promoting the use of redwood lumber

at levels. that will provide opportunity for facturing plant and drying yard, with dry community-stability. kilns, adjacent to the Italian.Swiss Colony

The Rockport Redwood Company dates winery at Asti, was established in l94z back to the early '80s when its first sawmill and has operated continuously since that was constructed on the Mendocino Coast time. Their present sawmill operations are at Rockport. The present modern remanu-

(Continued, on page-79)

MAI{AGEMEilT AI{D SATES personnel of Rockport Redwood Company, newest member of the California Redwood Associa tion, are pictured in front of their Cloverdale. California, offices, (front row, L-R) Harry A. Merlo, vicepresident and general manager; Frank L. Brown, eastern sales manager; Earl Hupp, controller; (back row) Charles (ChucD Porro. California sales manager; Galen Ellingson and Del Cole of the sales department.

R0CKI'0[T RE!!W00D'S man in southern California is Hugo li,liller, who works out of firm's Arcadia office.

E!a -

newsandwews

by BOB McBRIEN executive vice president of the Lumber Merchonts Associotion of Norlhern Colifornio

OST FIRMS BEGIN a new year on January 1, but for the Lumber Merchants Association the annual convention held each spring designates a new start. And what a new stat we had this year! *

Our 25th annual convention just completed at Monterey was the biggest and best we have ever held. Some 300 persons took part in a cram'packed three day program which was highlighted by the eleciion of Charlie Dart, K-Y Lumber Co., Fresno, as our new president. Picked to serve along with Charlie were vice presi' dent Homer Hayward, Homer T. Hayward Lumber Company, Salinas, and treasurer Stan Gustafson, Sierra Mill and Lumber Co.. Sacramento.

With these t'new" men at the helm and a dozen "new" mem' bers on our board of directors, you can be sure the "new" look of LMA will continue in the months ahead. Programs are already underway as discussed in the last issue of the Lumber Merchant which detailed our In-Yard Safety Clinic. Another program is being planned lor top management and will take place this fall. And rnore educational Programs to be staged at a local level are now beine formulated.

I may be presumptuous in believing that some of the dealers, suppliers and manufacturers reading this column are not members of'LMA-but I welcome your interest in our activities and would like to take this occasion to invite you to join with us in our daily attempt to improve our industry. We know we can't do it alone. We need the help of all who derive their livelihood from sales of lumber and building materials sold at the local retail level. How about it? Just call a member or my office today and we will be pleased to provide you with full details on how you can benefit lrom membership in LMA. The number is 941-1617, Area Code 415.

On pages t4-f5-f6 in this issue of rhe Lumber Merchant you will find Max Cook's fine run-down on our 25th annual crnven' vention at Monterey. Our monthly bulletin also contains a factfrlled report on the meeting for all those who unforunately couldn't be with us.

One decision made by the membership which should be of considerable interest is the location of the 26th annual convention -Harvey's Wagon Wheel at Lake Tahoe, May I-3, 1966. Mark your calendar now to save the dates. We would like to have you with us.

As this issue goes to press, LMA will be serving as hosts to the District 5 and 7 meeting of Western Lumber Dealer Associations in San Francisco. This meeting is the second of several planned to increase the efiectiveness of our associations in helping dealers to solve common problems. Representatives of the Northwest, Montana and Los Angeles groups will meet with our representa' tives and a report on the outcome will be forthcorning.

IHE BIG YEARLY convention that LMA staged in Monterey and its success are reported by Bob.

I.T, BUT TR

The following statement was made about the METRA-CUT system, featuring the METRA-CUT SPEED SHOP, by a nationally known lumber company whose name is available on request:

"We feel that this unit paid for itself in the trimming of one order of approximately 9O,OOO board feet, and will save us money for years to come , We heartily recommend your METRA-CUT SPEED SHOP to any operation for the precision measuring and cutting of lumber."

ln il

Performance is the only reliable guide to any system's worth. We'll gladly send you facts to prove that the METRACUT system is faster, easier to use, more accurate and more versatile for measuring and cutting lengths of wood, metal, plastic, pipe or glass than any other system on the market. lmmediate delivery of the complete METRA-CUT system with a choice of five mobile and four stationary models. You'll take the first step to increasing your profits by writing or calling for details today.

Heads, or tails? Someone loses!

Flipping a coin is not the way to choose building materials; because half the time you'd be wrong. Consult yoar Ind,epend,ent specialist about whar's best for youf important job. That's us-for 47 yearc of service to builders and home-owners in Southern California.

Economical, time-saving service on Fornzica , , and. tbe best in soltutood and, barduood plyutoods, Monkeypod Plyutood.s, and Masonire Brand, Hord.board.

"Cttt costs with Metra-Cut"

San Joaquin Club Hosts Glenn Ross

Supreme Scrivenoter Bob Wright had the pleasure of introducing Snark of the Universe Glenn Ross to the members of Hoo-Hoo Club No. 3l at their March meeting in Fresno.

The Snark discussed recent changes that have been made in Hoo-Hoo International and the anticipated progress that will be made in the near future.

Members were also shown a film of the disasterous flood along the Eel River in northern California that was prepared by the Northwest Pacific Railroad.

Also present were Clair Hicks, immedi-

ate past president of the Lumber Merchants Association of Northern California, and Jim Duart, chairman of the San Joaquin Valley Lumber-Jacs. Hamilton Knott, LMA convention chairman, discussed the pro' gram of activities that was in store for the 25th annual LMA convention.

Bob Schlotthauer, president of Hoo'Hoo No. 31, won the door prize, a free registration to the convention. The club presented the Snark of the Universe with packages of raisins as a memento of his visit to the San Joaquin Valley.

It was announced that the next meeting

of the club would be Friday, May 7, at the Visalia Country Club, and would be the annual Sports Day and Casino Night. Bert Dennis, Sequoia Forest Industries, and Ray Noble, Visalia Lumber Company will be the co-chairmen.

Monthly Lumber Focts

Weekly production at Douglas fir saw' mills in Western Wood Products Associa' tion producing region during March totaled IBB million feet compared with lB0 in the previous month. Orders also increased from the previous month.

Through the month, orders totaled 174 million feet, and shipments, 170 million feet.

FRESN0 MEEIIt{G: (left, L-R) Bob Wright, Bob Schlotthauer, Glenn Ross, Snark of the Universe At center are Bob Lewis, Madera Lumber Co.; Howard Ladd, Yose'

mite Lumber Co.; Don Walker, Pacific Forest Products: Hamilton Knott, Yosemite Iumber Co.; Jean Haitsock, K-Y Lumber Co. the Georgia Pacific dele'

sation at risht is Harold Fuerst, Treman Hull, Cap Nichols and-Chuck Powers. Visiting dignitary of the night was Snark of the Universe Glenn Ross.

ooKs LUMBER CO. DGE

rhe symbor thot stonds for DI RECT Ml LL SH I

from our mills in Colifornio, oregon, ldoho ond Utoh direct to oll of Centrol ond southern colifornio ond Nevodo.

ALL SPECIES - WHOLESALE ONLY

273-444r

TWX 578-1272

P.O. Box 320

GRASS VALLEY, CALIF.

585-8650

TWX 722-6405

7115 TELEGRAPH ROAD

tOS ANGETES 22, CAUFiORN|A

"Jerry" Dodge Elmer lewis

Bob Turner "Jeff" Brooks "Frosiy" Fosler Chub Durnell

lumber History Being Completed

Ellis Lucia, author of five books and hundreds oI articles about the Pacific Northwest, is completing the lumber indus' try history that Arthur W. Priaulx began in the months before his death last November 27.

The Portland freelance writer and pho' tographer has started work on the unfin' ished book for its sponsor, the old West Coast Lumbermen's Association, executive vice president G. Cleveland Edgett has announced.

"Ellis Lucia knows our region well, its people and its history," Edgett remarked: "This lumber and association history will be dedicated to Art Priaulx, and we know

it will be a fitting memorial to him, with Mr. Lucia as its author."

The history was to have climaxed Priaulx's career of 23 years as the lead' ing publicist for forestry and the lum'ber industry on the West Coast. He had con' centrated on the project during the final four months of his losing fight with cancer.

"We are determined Lo complete the book and have sought the right auther for nearly two months," Edgett said. Priaulx had been a friend and source of material to Lucia from his earliest freelancing years.

Lucia's books include three hardcovers, ooThe Saga of Ben Holladay," "Klondike Kate" and 'oTough Men, Tough Country," and two o'slick" papers, "The Big Blow" and ooDon't Call it Or-e-gawn."

Jenson lo Promotion Posl

Carter R. Jenson has been named sales promotion manager for the Northwest division of United States Plywood Corporation in San Francisco.

Jenson joined U. S. Plywood in 1962 as

a salesman for the company's protection products division. In 1963 has was named assistant sales manager of the division.

Nord Production Record

E. A. Nord Company, Everett, Washington, one of the largest door manufacturing firms in the nation, made its one millionth door before the end oI L964.

This one millionth door is a six panel colonial front ,entrance door that was included in a carload shipment to Zuber Lumber Company in Atlanta, Georgia. The production mark came as the firm was midway in a five year expansion program which is designed to double the firm's capacity.

The doors, made from Douglas fir or western hemlock, are marketed through jobbers in every section of the United States.

wood treated with chromated copper Arsenate lasts from two to ten times as long as ordinary wood' Odorless and clean, CCA salt' treated lumber is perfect for mudsills, posts, ioists, framing members, patios, porches and many other applications, where permanence is desired.

ability, lumber pressure'treated with CCA salt is being recommended and used by an increasing number of architects, builders. SEE YOUR DEAIER OR WR'TE

CARIER R. JENSON

GlVlt{c tll{Al INSPEGII0N to one millionth door produced last year by the Nord Company is Paul Eklund, left, general sales manager, Bob Ward, general manager and Eric Nord, president.

SHIPPERS OF QUATITY WEST COAST TUMBER

Mixed or Stroight CorsRoil, Corgo, Truck & Troiler

DRY or GREENRough or Surfoced

CAtt US FOR TRANSITS o WE MAINTAIN INVENTORY AT HARBOR

WHEN

Twenty'FlveTears Ago

As Reported in the lv{ay 1940, Issue of the California Lumber Merchant, Est. 1922

Alberta Hill, pretty University of California co-ed, will take a screen test at the M-G-M studio when she goes to Los Angeles to attend the convention of her sorority. She is the daughter of Al P. Hill, a retail lumberman.

Charles B. Lyons and George Geib have organized the Lyons-Geib Co., wholesale lumber firm, with offices in Los Angeles.

George E. Otto was appointed manager of the insulation department for California Panel & Veneer Company, Los Angeles.

Ilenry Hess, president of Henry Hess Company, San Francisco, and Mrs. Hess are enjoying a vacation in the Hawaiian Islands.

John S. (Jack) Butler will cover the Sacramento Valley territory for Dant & Russell' Inc. He started out with his father Seth L. Butler, San Francisco and northern California representative on a trip through the valley to get acquainted with the dealers.

E. W. Morrill, vice-president and general sales manager of the Insulite Company, has appointed U.L. Plain as new district manager of the Pacific Coast District in San Francisco.

Hal Eberle is now an outside salesman for the American Hardwood Company and is calling on the trade in the Los Angeles territory.

Harry A. Lake, president of the California Retail Lumbermen's Association, was the speaker at the meeting of the Sacramento Valley Lumbermen's Club at the Hotel Senator, Sacramento.

Tom Jones, San Joaquin Lumber Co., Stockton, president of Central Valley Hoo-Hoo Club, presided at their monthly dinner meeting held at the Clark Hotel, Stockton. Loys T. Newton was the speaker of the evening.

Glen Fogleman, manag'er, the California Door Company, Los Angeles, returned from a trip to the company's mill at Diamond Springs, Calif.

E. L. Green, vice-president in charge of sales for Union Lumber Company, San Francisco, left on a two months' business trip in the eastern territory.

C. C. Barr, yard manager of Barr Lumber Company, reports the remodeling of their offices at the Whittier, California yard.

Rts

OLD-GROMH BAND-SAWN REDW(ltlD from Bojock Lumber Co., Manchester

OLD-GROMH D(IUGTAS FIR from Spacek Bros. Lumber Co., Manchester

Precision-trimmed STUIISllouglas Fir o White Fir o Redwood AIR-DRltD and KILN-DRIED

REDIY(I(ID P0STS and FENCING

LeRoy H. Stanton, chairman of the Los Angeles Hoo-Hoo Club golf committee, has appointed Geo. E. Ream, Bob Osgood' Harvey Koll and Fred Goldfurg as members of the committee,

Hallinan-Mackin Co., Ltd. recently opened a branch office and yard at 1829 West 62nd Street, Los Angeles, according to E. CIlallinan and R. A. lVlackin.

A. E. Fickling, Fickling Lumber Company, Long Beach, was elected president of the Southern California Retail Lumber Association.

W. E. Difrord, managing director of the Douglas Fir Plywood Association, Tacoma, Wash., was a Los Angeles visitor while enroute from the South to the Northwest'

Milton Taenzer and J. W. (Julie) Smith of the American Hardwood Co., Los Angeles, are back from a trip to the pine mills in northern California and Oregon.

Fred Ridout has been placed in charge of the finance department of the Pacific Beach Lumber Company, Pacific Beach, Calif., according to Hubert H. Ilawkins, manager.

DOOR & G0.

QU ALTTY SELTS

lf an l8th Century dealer needed wood window frames, door frames or other interior work, he went to a carpenter's shop called a joiner's wood-working shop.

Today, lumber dealers and builders supply houses depend upon the modern craftsmen of BIG BEN Sash & Door Gompany for superior quality, competitive prices and fast delivery of wood window frames,/cxtsdot d00r frames/glidemaster sliding door frames/pre.fit window units/double hung or sliding wood windows,zsolid or fingerjoint interior jambs.

For further information and placement of orders call BIG BEN at GEneva 1-3541 or JAckson 7-8867 or SPruce 5-6124.

BIG BEN delivers to your warehouse or jobtract sites or house to house.

Wholesale distribution to Dealers 0nly

BIG BEN SASH & DOOR INC.

33ll Salsallto Strset

P.0, B0r 236, Los Alamlto3, Cellfornia 93/90

New Olson Corgoliner

Oliver J. Olson & Co., pioneer lumber shipping firm, stepped up its West Coast-Hawaii service in April with the addition of the new million-dollar cargoliner barge John C. Olson and a tighter schedule that ofiers one sailing to Honolulu every 14 days.

The new welded steel 9000-deadweight-ton vessel has seven underdeck cargo holds with 30,0ffi cubic feet capacity, is equipped with air-tight all steel folding hatch covers and is mounted with two l00-ton cranes. The "no ribs" smooth-walled construction of its underdeck holds is considered a protective advantage against damage to plywood shipments.

The John C. Olson is the second major vessel launched by Olson in recent months. The Oliver J. Olson III, a high-capacity combination lumber carrier and oil tanker, was put into the firm's coastwise service last December.

The announcement of improved Hawaiian service was made by E. Whitney Olson, president, who added:

o'In March alone, our lumber bookings to the Islands exceed the entire first quarter of last year. And 1964 was substantially ahead of 1963. We look for an increase of well over 50 percent in 1965."

Redwood and Douglas fir have been heaviest in cargo volume. A modest but steady volume in mouldings has been going in containers. Striking recent increases were attributed, in part, to a favorable tariff and lower minimums.

The John C. Olson has a total capacity of six million board feet and will rotate with the Olson cargoliners Forest and, Fl,orence in service to and from Hawaii.

Olson's April schedule for calls at lumber ports includetl Eureka, Crescent City, Coos Bay, Newport and Longview.

L.A. Times Feqtures Wood

"A garden pavilion built of wood" was the cover and feature story in the April l8th issue of the Los Angeles Times Home Magazine, with a circulation of over 1,100,000.

The thirteen-page story, prepared by the Times in cooperation with the Wood Information Bureau, was originally planned as a garden pavilion built of aluminum and steel.

"When we learned of the project," said Jim Cooper, whooe advertising agency of Cooper, Davis & Co. handles the WIB account, o'we immediately went to work to get the structure built of wood, and within 20 days the pavilion, built ol unod, was completed. This kind of publicity, which focuses attention upon wood and wood products, is necessary to influence people to think more and more about the value and beauty of wood in con. struction," he concluded.

Among future publicity plans of WIB are articles on the use of wood in school construction, commercial construction, and outstanding uses of wood in inilividual homes and in tract homes.

NEWEST HAWAIIAI{ cargoliner JOHN C. 0LS0N is equipped with folding steel airtight l''atch covers and is mounted with two 100-ton cranes.

Hollywood Jr. Twins Are All-Purpose Doors

Say goodbye forever to old fashioned screen, sash and storm doors. , for here are two all purpose doors...COMB|NAT|ON SCREEN AND METAL SASH DOORS that fit all types of wall construction and harmonrze with any interior styling.

IUole llrese4.llr-l ADI|ANTAGES

Comfort [l Economy

a Tha- Hollywold Jr. T{lnr pcmlt moruo Savs buying r Sash, Screen rnd llght In kltchon rnd srillca porch6. Storm Do6n-Hollywood JF. arc all 3 a Glva ld€qu.ta !!ay wntllatlon. combined Into I doon a Insct.tlght, ruat prct scraan3. a srves on hardware, hanging and a sash ct.i. mly b! cl..nod wtth .ila a SliLtj"t;" expensive reptaements. Gonvenienc"

a Nomotc dctoualns rround a au - Letvs lvailable .ll@r spacewhich is ou3 .rtrr door wtth .n "rrfii,;i u3uely lost In Htch€n br entry way.

. lTll*"r*,"& nm3t,rcn n doo,. Cf pon"t or Flush

s'hich lnvita Intruderu.O Holtywood Jr. Twins qlre wu wur

a Acti aa !n additlonll protcctlon for cholie of e mnel or-ftuslido? to ho$flifr. Sha may.conymc wlth.out- harmonlzr wl(h any3tyl€ ardtltecttre 3ids -threugh -s3h oprnlng wlthout or Int€rlor d$lgn. unloddng thc dd. a Flurh don airlleblc ln FhlliDDlne

a BurBlar-pot A 3impl. touch ot ,ln. Lurun, Orlentrl A3h (SGn) a Biidt. ger lck3 $3h, a Prnal

Single Building Code in US Forecqst By ICBO Officiol

If plans underway are successful, there will be a single residential building code for most of the United States.

This statement by T. H. o'Nick" Carter, managing director of the International Conference of Building Officials, featured a well attended meeting of building officials and industry representatives in Santa Cruz A .1 - on r\Drlt /.

Such a code has long been favored and, while there is still some opposition from the South, talks with the Buildins OfEcials Conference oI America operating in the

Popnullnt4E,

Tumoc

VlhnlpAnlp 1illu

East and Canada, and American Insurance Association, formerly National Board of Fire Underwriters, also in the East and Middle West, indicate that plans for uniformity are well underway. The ICBO is probably the largest of the four rnodel code writing organizations.

Speaking on various building problems were city or county officials from San Francisco, Santa Rosa, Santa Clara, Visalia and others throughout the Central Valley with comments from industry representatives for lumber, gypsum, Underwriters' Laboratory and the Red Cedar Shinele Bureau. Of particular interest, *"r" "o=*-"nts on the progress of fire retardant treatments for cedar shingles and shakes as well as results of tests giving as much as 60 minutes break-through time on controlled fire tests substituting asbestos underlay for the asphalt impregnated paper.

Boy Areo Wood Promotion

A. D. Bell, Jr., president of the Bay Area Wood Council, has announced that his organization, in cooperation with the Mill Cabinet Promotion Fund, is distributing a new architects' specifications manual. Made up as a heavy duty post binder, it includes over 70 different pieces directed to architects, contractors, officials who spe. cify products for government projects, etc.

The llill Cabinet Promotion Fund. headquartered at 1610 Harrison St. in Oakland, has included its new 4O-page "Where-ToBuy" directory together with an informative products folder as a part of the manual. The fund is supported by mill cabinet firms in six bay counties. Robert Griesche is executive director.

As council president, Bell stated "W'ood has always been a most versatile and appealing material, lending itself admirably to creative designs." The Bay Area Wood Council is an organization of local lumber manufacturers, wholesalers, and retailers interested in providing information relative to the use of wood. Inquiries should be addressed to Room 393, Monadnock Building, San Francisco.

AT ICB() CEI{TRAI DISIRICT MEETING were (L-R) John Fies, NLMA; Ross Hafner. WWPA: T. H. "Nick" Carter, managing director of lCB0; and Louis Ehling, RlS.

to more and more California dealers and distributors. For year around supplies of dimension lumber and precision-trimmed studs, depend on D & R and these 4 Oregon and Washington mills:

Old Growth Fir Dimension from F.S,P. Lumber Co,, Port Orford, Oregon

Hemlock Studs from Warrenton Lumber Co., Warrenton, Oregon

Hemlock Dimension from Westport Lumber Co., Westport, Oregon

Douglas Fir Studs lrom

Shepherd & Dasher Lumber Co., Longview, Wash,

Fiery Open Letfer

"lim. Cooper, author ol the letter below, is a third'generatinn lumberman anil also president ol his oun adaertising agency. His comrnents (whi,ch are h'is own) reflect a backgrounil ol lurnber experience and, promotion of wood and, wood proilunts"-Editor.

California Lumber Merchant

Dear Sirs:

Your editorial in the March issue must have raised a few eyebrows in the industry-particularly at WWPA. I raised mine, too. For the first time I think I've caught you oft base and I mean to have at you.

We all agree that the lumber industry, at all levels, is seriously trying to help itself in many respects. The problem from here on in is one of definition of objectives and coordinating efforts. Obviously some programs progress faster than others, leaving the door open for the somewhat typical lumberman's attitude of 'olet George do it."

Your assertion that WWPA should assume the responsibility for sales training at the local, point-of-sale level, is I believe a "let George do it" attitude-an attitude that is quite common at the wholesale and retail lumber dealer level, in both labor negotiations and in wood promotion and educational programs.

Sales training of retail and wholesale lumber salesmen, it seems obvious to me, is most efficiently handled at the local Ievel by people familiar with local sales conditions. One of the urgent needs in southern California is for an accredited training school for management employees, embracing professional instruction in all phases of the retail lumber business. Every prominent retail lumber dealer I've discussed this point with strbscribes to the idea; what is done about it, however, is another matter.

Fast, regular ocean shipments by barge from Southern Oregon and the Columbia River direct to Southern California.

Now, over 5,000,000 feet of dimension lumber and studs monthly . . manufactured especially for Southern California construction needs.

Art Neth would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling TRiangle 3-2663 or STate 3-0544.

I'm certain that many wholesale and retail dealers would like to have WIIPA or anyone else foot the bill for such a project, just as so many of us seem to prefer that Uncle Sam care for us from birth to grave.

Sales training can be had on a consistent, professional basis through local wood promotion and educational funds resulting from union-management contractual obligations containing wood promotion clauses. This means that both management and union must recognize the need for not only sales training, but also for eiperienced field men, a permanent display center of wood and wood products, an information center for builders and architects, publicity, and advertising to the consumer. These are among the benefits wood promotion funds can produce.

National and regional association programs, such as NLMA and WWPA, and other specie organizations throughout the country, can cooperate with and assist local proqrams, but they cannot do the job necessary at the local level as efficiently, consistently, and effectively as can the local promotion. Examples supporting this thesis are legion.

NLMA and WITPA cooperate splendidly with the "Wood Information Bureau of Southern California'o in supplying technical data which WIB distributes to architects and builders. We are also coordinating efforts in publicity and other areas of promotion. But we do not ask, as you dq that they assume the responsibility for sales training which should be the job of local dealers.

The need for local promotional efiorts is as obvious as Sophia Loren's talent. Within a few days a group of the

largest retail Iumber dealers in southern California will enter into union-management negotiations. Many people in the industry are hopeful that they will write a wood promotion clause into their contract. And if these companies-the largest in this area-do NOT include such a clause, what do you think the eflect will be upon the future of wood promotion in this area? I suggest that it could fall flat upon its face as each retailer and millwork house can justly say "if the industry leaders don't want it, why should I?"

Simply stated, the point is that local wood promotion is needed if regional and national programs are to realize maximum effectiveness; it is not the other way around.

I'or example: The up-coming Wood Marketing Council is an excellent idea, and will find it much easier to accomplish its aims in cooperation with an existing local promotional effort than without one. Southern California architects and builders need a permanent display of wood and wood products and a consistent information center, The proposed "Cavalcade of Wood" by WMC will not answer this need. It can be {ulfilled, however, by additional contractual support of Wood In{ormation Bureau which, in turn, can coordinate with WMC and WWPA in estahlishins the wood display and information center described.

Please get ofi of WWPA's back, and beat instead the drum for local wood promotion funds. All sales are local, you know, and when the retailer decides wood promotion is important to him then the efforts of WWPA. NLMA, and WMC will be fully appreciated and viewed in proper perspective.

Sincerely,

JIM COOPER President, Cooper, Davis & Co. Los Angeles, California

I Specified fengths readily available, end-sealed with waxbase paint.

fr ARDENS ARE growing dollars for lum- \J b"r dealers these days, but they have to be harvested. The idea is to inspire people to plant less and build more in their back yards.

Every unfenced yard, for example, is a potential lumber sale. And that same yard can produce other sales, too, such as:

Outdoor living space in the shape of a deck, outdoor storage, a garden bench, a sunshade roof, a pergola, screens in various places and sizes to insure privacy, provide a windbreak, serve as a sound baffie, divide use areas, or backdrop a planting bed.

An ordinary sized yard can use one or all of these structures. And where are the materials? Right in the dealer's bins and racks-dimension lumber, boards, posts, siding, all in western wood species.

How do you build up this market, and so find a profit in it?

First, be willing and able to help the customer with practical, attractive specifi cs. It means taking the time to learn his needs, to become capable of giving sound construction information and advice on materials and do-it-yourself techniques.

Innumerable aids are at hand for the dealer interested in this backyard business. Especially useful is the product literature put out by the Western Wood Products Association. A new booklet on decks contains 22 idea pictures in mouth-watering color, and a companion piece gives down-to-earth building details. A booklet on fences will soon be released.

A display of such literature will be helpful to the browsing customer, and the booklets also contain much of value to the dealer.

Of even greater personal help to the dealer is the full-scale. consumer-oriented promotion campaign being waged by WWPA. Deck ads are currently running in leading home and garden magazines, with eye-catching lines such as ooStretch your home outdoors this weekend for as little as $50."

The ads promote the idea that a kit of materials can be purchased at any retail yard. The lumber is available from inventory.

WV/PA also has prepared kits of merchandising materials that will help the enterprising dealer tie into the deck and fence campaigns. His merchandising kit includes the idea booklet. a how-to-install-

YtOUtD YllU like to handle the materials bill for a deck like this? You can, if you're in shape to help customers with their planning and to advise them on construction. The lumber comes right from stock-here, principally Douglas fir 2x4s which are set on edge for the deck boards.

it booklet, an envelope stufier, a banner for in-store promotion, and a proof sheet of the free ad mats available from WWPA for local newspaper advertising.

The build-a-deck campaign, now under way, will continue through early summer. A similar promotion of fences, exploiting the theme, o'Remodel your yard," began in late spring. Both are being bolstered by picture-stories being distributed monthly to 3,000 newspapers nationwide by the WWPA product publicity departmenr.

Timber Operotors Cite Gools

Promotion and preservation of economic peace in northwest logging and lumbering activities was cited as a major goal for the industry in the year ahead by Lee J. Nelson, general manager of Al Peirce Lumber Company of Coos Bay, speaking in Portland before the March 29-30 annual meeting of Timber Operators Council, Inc.

Nelson, re-elected TOC president, which represents 200 western lumber and wood products companies, declared that although the industry today does not always see eye-to-eye on export and marketing policies there is a growing current of unity for labor-management harmony to insure and maintain production.

Lauding the strengthening position of TOC as an outstanding employer association of the Pacific Northwest, Nelson warned that the coming year can be important to the industry when it is expected to face negotiations with major unions demanding new wage increaseg longer vacations, more pension, health and welfare benefits.

ttThe ever increasing cost of home construction is certainly not contributable to the cost of lumber and plywood," Nelson indicated.

Officers elected at the annual Timber Operators Council sessions making up the slate with president-el'ect Nelson were:

Francis I. Cheney, general manager of Cheney Redwoods, Inc., first vice president; William J. Runckel, general manager of Edward Hines Lumber Company, second vice president; S. L. Gregory, industrial relations manager for Pope & Talbot, Inc., secretary-treasurer and E. M. Boddv, Crown-Zellerbach, Corp., assistant secrLtarv-treasurer.

Weyerhoeuser Pqckoging Plans

A plan to improve systems for packag. ing and shipping of softwood lumber has been announced by Weyerhaeuser Company.

The firm's softwood lumber division has created a new position of director of packaging systems and Robert W. Robbins, former project coordinator for product planning, was promoted to the new position.

Alan T. Smith, manager of the softwood lumber division, said the new position was created to develop and implement improved packaging techniques, as well as systems for rail and truck shipments.

"The primary objectives are reduced lumber-handling costs and lower in-place material costs for our softwood lumber customers," Smith said. "Robbins will continue to be based in Tacoma."

G00D llElGHB0n FENCES are good business for the imaginative, profits-minded dealer. This one illustrates how a simple board design can be ornamented by an o)enwork crown.

phone: st 3-7510

tr 2-1074

(oreo code 213)

wholesole lumber compony, inc.

p. o. box 352 encino, colifornio

we specialtize in: cedar . redwood ' pine ' fi.r uppers

repre;sent'ing:

brunswick timber products corp. nevada city, calif.

haining lumber company williams, ariz.

FHA Temporcrily Shelves Plons Limiting Hordwood Plywood Use

The Federal Housing Administration has postponed action which would have operated to restrict the use of hardwood plywood wall paneling in one and two-unit residential structures.

Earlier the FHA had proposed to amend its minimum property standards for one and twoJiving units, in what is considered to be an effort to increase the fire safety characteristics of such construction, by limiting the use of interior finish materials within the Class C flame spread range, that is having ASTM E84 surface flame spread ratings of between ?5 and 200 points. Most printed, prefinished, or painted hardwood plywood falls within tllat range.

FHA's Proposed Interim Revision No.28, which became known in December, would have eliminated the use of Class C materials in stairways and corridors serving more than a single living unit, in kitchens, and in service, storage and heater rooms. Moreover 'non-standard or proprietary materials treated with coatings or impregaation to reduce surface flame spread' would have to be tested and bear the Underwriters' Laboratories label.

In addition to Proposed Interim Revision No. 28, active con' sideration was being given within the FHA to possible further restriction of the use of decorative plywood in the direction of requiring one-half inch thickness, or the use of non-combustible back-up material, such as gypsum board.

Despite industry opposition, FHA has not given up its purpose, and a further efiort by it to promulgate and enforce such restric' tions may be expected.

Weyco's Grqdemqrking Extended

Weyerhaeuser Company will extend grademarking to include all its framing and sheathing lumber, according to Alan T. Smith, manager of the firm's softwood lumber fivision. Identifying grademarks will go on every piece of construction-type lumber when manufactured and will be readily visible to buyers, builderso FHA inspectors and building code authorities, he explained.

He explained that for nine years the company has been grade' marking over 90 per cent of its framing lumber which includes all grades of kiln-dried framing and most grades of green fram' irg. Following industry practice, it has not been grademarking the lowest two grades of green framing lumber. Now, the com' pany is moving to mark these grades as well.

Long-time Deoler Closes

One of southern California's oldest building material dealer firms, Security Building Materials Company of Los Angeles, closed its more than half-century old operation March 31.

With this announcement came word that Ralph Kilpatrick, a director of the California Building Material Dealers Association, Inc. for over a decadeo had resigned his directorship.

Distribunrt

knovn for: QUALITY

DEPENDABILITY

SER'VIGE

Security Building Materials Company was known originally as the George L. Eastman Companyo which opened in 1913. George L. Eastman, founder of the firm, was well known in southern California as he served as the first president of the Los Angeles Chamber of Commerce and was one of the founders of the Hollywood Athletic Club and Hollywood Chamber of Cornmerce.

The firm changed hands once in the I920's, and in 1926 the name was changed to Security Building Materials Co. Easman continued in the firm until 1951, when he sold to Kilpatrick and P. E. Deyo, who had been with the company for over 25 years.

In 1945, Eastman served as the first president of the CBMDAthen known as the Building Material Dealers Association. Kilpatrick joined the board of directors in 1952 and served as treasurer at one time.

Proposed Grqdemcrrk legislotion

_ Legislation requiring that all lumber be grade-marked has been drafted by California Congressman James Roosevelt, who states that he plans to introduce the legislation at an early date.

Ulder his proposal, all softwood lumber under the meaning of SPR 16-53 would have to carry the grade-mark of an ALSC certified agency or be marked 'oungraded."

Some exemptions to the rule *are planned. Among them: treated lumber, rough cut only, Iumber thicker than two inches, and primarily-appearance grades or lumber precut under contract for specialized uses.

$t Million Deqlership Plonned

Ground has been broken for what will be tle largest building materials supply house, selling to the general public, in southern California. Lumbermen's Mercantile of California, Inc., will build a 60,000 square foot building adjacent to the Balboa Freeway in Tustin, Orange County. The total investment will be just over $l million and construction will be completed by late June.

Situated on a seven acre site, the new cash and carry store will include a large showroom of concrete tilt-up construction, a paved parking area, a large warehouse and a railroad siding.

Lumbermen's Mercantile of California is a subsidiary of Lumbermen's Mercantile Company of Shelton, W'ashington.

Lumbermen's Mercantile of California was founded in L962 with a 45,000 sq. ft. sales facility at Fremont in the San Francisco Bay Area, under the managership of Wendell Scott.

Commenting on the expansion into southern California, L-M's T. C. Rowe noted: "Our philosophy has always been 'everything for the home except vret cement.' This, and our 'one low price, cash and carry' approach."

Potlqtch Moves lo S.F.

Potlatch Forests Inc., the big wood, pulp and paper company, is moving its executive offices to San Francisco from the present base in Lewiston, Idaho.

The move will be made this summer, president Bento R. Cancell said. The big firm established its national marketing offices in San Francisco last April. That same address, 320 Market Street, will be the site of its new executive offices.

Something to Hoot About!

Y(}UR'2.III'I' TRTASURE

Excellent Quality-Finest Service

. Ar EC|(SIR0M pryry000 & D00R c0.

Benefit from experience in quality!

. from over 30 years of wide experience in catering to Southern California Lumber Dealers.

Benefit from the finest daily servioe!

. you're just a telephone call away from our warehouse full of quality products, Our own trucks will speed them to you in a moment's notice!

IMPORT NAITS MASONITE PRODUCTS SIMPSON CEILING TILES

TEXTURE 1.1I

REE.SAWN SIDING

SOFTWOOD PLYWOOD

MARINE PLYWOOD REDWOOD RUFSAWN

HARDWOOD PLYWOOD PARTICLE BOARD

WILHOLD GLUE WEBTEX ADHESIVES

KEYSTONE NAIL & WIRE PRODUCTS

Find your treasure! Find "quality and service" at ECKSIR0M'S. Call (213) 233-4228. In toll areas call collect.

ECKSTROM

PTYW(}()D I

DOOR

(OMPAIIY

2719 So. Compton Ave., Los Angeles, Calif. s0011

S. G- FRAHAM ftolding plaque)_and representing Stanline, Inc., in Los Angeles, receives congratulations from F. 0. Schweizer (righ0, general manager oI the building p-roducts division, Armstrong_Cork Company. The plaque was piesented to Stanline for the greatest increase in sales of building prdducts iit the West. Frahm received the plaque during the l8th annual convention of Armstrons Building.Produc! Wholesale Distributors held April 6-7 in Lancaster, Pa, T. n.-AOams is the Armstrong sales representative serving the Los Angeles area.

Fountain Elected Timber Group VP

A five day meeting of the American In' stitute of Timber Construction which an' nually brings national leaders of the laminated timber manufacturing industry together for discussions of their problems u.d opportunities concluded with the election of officers for the 1965 program year. '

Among those elected was western lumberman Ed Fountain, President of Ed Fountain Lumber ComPanY, who was elected vice president and member of the board of directors. The new president is Ronald A. Coco of Baton Rouge, Louisiana.

The

Of major interest to the retailer was the presentation by Dick Lloyd, laminated timber specialist for Ed Fountain Lumber, entitled, "Training the Lumber Salesman To Sell Glued Laminated Timbers."

Lloyd outlined Fountain's Lam-Loc Tim' ber Training program which is dedicated to motivating dealer salesmen to increase their timber sales through product knowl' edge and creative selling techniques. He explained that a lack of technical knowledge, and the natural fear of making a mistake and creating problems, is the major reason why many salesmen pass up good potential timber orders.

NA',L9,MAN

HtlW TlI IIAII METAT RlllIFI]IG

3,OOO YEARS (,F PROGRESS

CORRUGATED ROOFING

V.GRIMPED ROOFING

PT

DRIVE SCREW RING SHANK SHANK

Behind the deeign of a Deniston nail lie 3,000 Years of orosress in the develoPmeit ofnailing. The first cr-ude iron nails weie Produced at the beginning ofth-e Iron-Age. Until -the beginning of the 19th century -A,.D., all nails were crafted bY hand- TheY ranked among man'e greatest treasures.

Todav. less scarce but uo less valirible, the nail continues to serve man's basic fastening needs. SPecial Purpose nails,-such as the Deniston TYipie-Lock Lead-Seal Metal Roofins Nail, have grown from min's developing interest in better buililing technioues. Used with metal roofind, the Deniston nail drives eaiilv, holds firmly, forces a tieht iead seal into the hole mide bv the nail.

Deniitou Lead-Seal Metal Roofing Nails, galvanized finish onli, are available with vour choide of ring or drive icrew shank, Packed in 5O pound colorboard cartons.

With nail angled slightly, drive through top of corrugation. Seat nail firm' ly to achieve full LeadSealing, but do not flatten corrugation. Space naile approx.imately 6 to 8 inches on side Iaps and 5 inches on end laps.

CORRUGATED ROLL ROOFING

Angle nail slightly and drive through orjust below top of V peak. Seat firmlY for maximum sealing, but take care not to flatten V peak. Flattened Peaks Prevent proper laPPing fit. Space nails as for corrugated roofing.

FLAT RO('FING AND FLASHING

Ett F0UI{IA|1{, SR., newly elected vice president ot The American Institute of Timber Construction' was oroeram chairman for the first day's session which heaTt with the laminated timber market.

He said, 'oOur program teaches salesmen the laminating vocabulary such as ap' pearance, grade, combination numbers, glue types, camber and overcomes the fear ihat something glued might come unglued. It then motivates them to the advantages of selling laminated timbers. The counterman has to be convinced that he will have fewer problems with availability, aPpear' ance, twisting and checking so common with sawn timbers. The volume commis' sion salesman is shown how laminated timbers can be used as a selling tool to help him sell a lumber list without always being low bidder."

There was also a discussion of how to convert from steel to laminated timbers. It pointed out the advantages of wood over steil and an actual chart is given to dealer salesmen for use in figuring substitutes. Lloyd cited many examples where lami' nated timbers have been substituted for steel "I" beams resulting in a considerable savings for the contractor and an extra profit for the dealer.

Nail from left to right. Angle nail slightly and drive into the center of the l% inch crimped edge' Nail below the high point of every other corrugation. Seat nail solidly, to effect Lead Seal.

Angle nail slightlY. Lo' cate at midpoint of IaP' between sheets. Seat firmly, to force Lead Seal into nail hole. Space nails aPproximately 3 to 4 inches apart. When nailing aluminir-, copper, or other eoft metale, be careful to avoid denting and distortion.

OentSfOn COMPANY ' 4892 South Western Ave., Chic , lllinois 60609

Our nails are

manufactured, from American made steel.

Dl0l( tt0YD PRESENIED a paper on the retailers' role in the specification and sale of laminated timbers. He cbvered how Fountain is teaching dealer's salesmen product knowledge and selling.

PTYWOOD GUARANTY (Continued lrom Page 40)

tion of preservative is assured. Both methods are well recognized as being excelIent preservatives. By obtaining treatment throughout the plywood, the poisonous chemicals will resist termites and decay producing fungi (rot) for the life of a building.

All plywood that is treated will be stamped on the back side by use of a rubber roll stamp except the grades in which markings would be objectionable. This trademark will appear at least every two feet lengthwise of the plywood sheet. Where markings are objectionable on the back side, the sheets will be edge and end-

stamped. The stamp will contain the numerals of the year in which the material is treated.

The pressure-treated stamp will be houseshaped the same as their trademark.

Upon presentation at Honolulu Wood Treating Company's plant of termite or rot damage plywood which has been pressure treated by them, and with verification by their Technical Department, they will give the customer a purchase order for new plywood of the same pressure treatment to be picked up from a dealer of his choice and at no cost to the customer.

This heads-up use of a guarantee is a good example of how the lumber industry can overcome consumer resistance.

Means Compl,ete Reil,wooil Serai,ce

JEWETT LUMBER SALES

NORTHERN OFFICE Arcotq, Colifornio

Phone, (7071 822-5163

TWX 707-827-0490

SOUTHERN OFFICE Redondo Beoch, Colif.

Phon,e' (2131 378-8292

TWX 2r 3-326-4061

Writ' tor litcrllurc' Frame construction. Square tubing a pressure guard that is built into electric welded, power unit, this guard touches mat' Materiar rides on sorid :ry: :il:1jj,:"J""1'X1:,ilTti,,fllttli;T'jl ROLLERS. NO SAWDUST builo up_. ctrtrins thin material. you wiU find You can roll material' you do not if,i.".'""ll"t "o"r"t". with unbelievlif .it"5"".'&'lii:#HT'f;

;i:;;;il;.;' - -

you this feature. Power unit carriage mov€s uP and Itis machine comes equipped with down on nylon roller bearings' This is the machine that has everything, including LOWEST PRICE on today's market. All machines sold on money back guarantee'

STFEIT SPEED CUT TITUFICIURIIG CO, t3520L{.oHrr. 6$-It I

REDWOOD DISTRIBUTION YARD: IOS ANGETES

SAWilll[[: ARCATA, CAtlF.

FIR . PINE . REDWOOD . SPRUCE . WESTER,N HARDWOODS

DIRECT MILL SHTPMENTS CONCENTRATION YARDS

Nqtionql-Americqn Grcwing

A substantial net gain in membership was experienced by the National-American Wholesale Lumber Association last year, J. J. Mulrooneyo executive vice president oI NAWLA has revealed.

Total membership stands presently at 335 firms, a net gain of ten over a Y€ar ago.

At the same time, Mulrooney released the names of eight new wholesale lumber firms which have been accepted to membership. They are: Baugh Forest Products Corp., Los Angeles; Standard Lumber Co., Los Angeles; R. Laidlaw Lumber Company, Ltd., Westono Ontario; Kuperus-Walton Lumber Compann Flint, Michigat; 36ha-

berg Lumber Companyo Lansing, Michigan; Joseph Adair Lumber Company; Portland, Oregon; Manufacturers Reserve Supply, Inc., Irvington New Jersey; and Krone & Company, Lima, Ohio.

Mulrooney said the strong upswing in membership derived from a concerted ef. fort just completed by other mem,bers to bring key non-members into the association and by a general recognition of the need for united effort in bringing the importance of wholesaling to suppliers and customers.

ooOverall, the wholesale industry has grown at an annual rate of 6 percent in the past few years, compared to a 3.5 percent annual growth in the gross national product," Mulrooney stated.

CALIFORNIA IU}IBER MENCHANT

Price Nonred Monoger

Joseph A. Price has been promoted to general manager of Willamette Plywood Corporation of Aumsville, Oregon according to Willamette president Kirk R. Cooper.

The appointment to manage t}e plant at Aumsville comes as both a transfer and promotion for Price who is filling a posi' tion vacated by the resignation of the for' mer manager. Willamette Plywood is the largest manufacturer of hardwood plywood on the West Coast.

Price, who has a long history of ply' wood' management experience, was formerly associated with the Joeephine Plywood Corporation of Happy Camp, California where he was manager of the Green End operation.

Shqkernown Nomes Peler Fqlconer

Shakertown Corporation has appointed Peter W. Falconer as their first Iull-time sales representative in the California area.

Peter Falconer is a native Californian and a graduate of the University of California. For thirteen years he worked with Weyerhaeuser which gives him an excellent background in wood products. He will be headquartered in Fullerton and will cover the entire state.

Shakertown Corporation is the leading manufacturer of prestained shakes, and also produces Shakertown Glumac shake panels, prestained barn shake panels for sidewalls and handsplit shakes for the roof.

EXoTrc W@@D PANELTNG

New Columbio Plywood Plont

The construction of a $2.5 mililon plywood plant at Minden, huisiana, has been announced by Kirk R. Coopern president of Columbia Plywood Corporation.

The new plant, an Oregon corporation with executive headquarters in Portland, will be known as the Columbia-Southern Plywood Corporation. Present plans indi. cate an area of about 100,000 square feet initially and the employment of approximately 135 people in addition to the man. agerial stafi. The site preparation is ex. pected to begin immediately and will take about nine or ten months to complete.

il Carlow Gompany

Warehou$es

lo Sewe All Soulhem Colifomiq Deolers *

l7O3 N. 8th Street

@ITON, Colifomlo

TAlbor 5-0672

I l38l Brqdley Ave.

PACOlttA, Colifornio

EMpire 9-5208

738 Eqsl 59th Slreet

tOS ANG€IES, Gollfomio

Pleosonl 2-3137

6807 McKinley Avenuc

tOg ANGEI^ES, C.ollfomb

Pleqsont 2-3136

2510 N. Chico Street

lt HONTE, Colifomlc

Gllberf 2-3050

CUmberlqnd 686-064t *

l{0R0ff1 llooRs for [Y!ry Urc

il4llO Intsrchantcablr Panels Entrance Dooru-lll IYPcs *

SE00IC0 Lluvcn & Golonlal-tlodcrn Hardwood Flush Panel Ooon *

nusH lt0onsrsil-ttll0GtllY -Btnc[MASollITE-SEECll t

flR PtYW0oll,APAIIESE PTYW(I|IO t

NOnDCO DOORS

touvER DooRs

3 PANET DOORS F.3

FOUR PANET RAISED F-/t4

X-BUCK FNONT DOORS

sAsH DOOTS F-13

RAISE PANET IOUVER DOORS

SCREEN DOORS

FRENCH DOONS

DUTCH DOORS

FANCY FIR DOORS (ENTRANCEI

IOUVER BTINDS

MONTEREY TYPE DOONS

"sottrHERN AlR" DOOIS

New Poneling Cailolog

A full color catalog of Celotex prefinished hardboard wall paneling is available to wholesalers, dealers, contractors and

type lines imprinting charge is only $15 per 1,0@ copies.

'WRITE: Hardwood Plywood Manufacturers Association, 2310 So. 'Walter Reed Drive, Arlington. Ya, 22206.

Wood Decks

"Three Do-It-Yourself Wood Decks" is the title of the latest booklet issued by the Western Wood Products Association, with specific directions for household handymen.

This is a companion piece to an entirely new booklet, "Western Wood Decks," containing 22 full-color photographs showing as many designs for extending living areas outdoors.

Shingle, Shake Guide

A revised edition of the cornprehensive Buyer's Guide issued by the Red Cedar Shingle & Handsplit Shake Bureau is now available from the bure.au offices, 5510 White Building, Seattle, Washington 98101.

The revised edition contains updated information on plant facilities and product lines of the more ihan 240 member mills represented by the bureau in 'Washington, Oregon and British Columbia.

Complete data on shake and shingle machine capacity, gtoove facilities, dry-kiln and palletizing operations is included in the 1965 Guide.

Paneling Sales Tool

builders from The Celotex Corporation. Pre-Punched for easY insertion in reference manuals, the catalog illustrates the complete 1965 line of interior hardboard paneling.

WRITE: The Celotex CorP.' 120 S. LaSalle St', Chicago, IlI.

"Versolile Hordwood Plywood" frcm HPMA

fire Hardwood Plywood Manufacturers Association has released a new 16-page, four-color booklet entitled "Versatile Hardwood Plywood."

The booklet pictures the diversity of applications for hardwood plywood, including its uses for wall panels, furniture, flooring, kitchen cabinets, doors and specialty products.

"Versatile" contains accurate reproductrions of 35 species of hardwood plywood. It contains valuable information for those specifying or buying relative to available dimensions and ProPerties, as well as glue bond types. Curved plywood is illustrated in church pews and seat backs. It also sets forth information on figure, pattern and how these are obtained from the log or flitch. Various methods of matching are illustrated.

Every retail lumber and building material dealer and every plywood distributor should have at least one of these booklets in his office for informational purposes. Every plywood salesman should have a copy.

The do - it - yourself booklet contains plans, materials lists and building directions for 12 by l2-foot decks in three styles, parquet, hexagonal and raised. Decks of different sizes may be estimated in proportionate quantities of materials.

The color booklet on decks is available at ten cents each; the instruction booklet is five cents.

WRITE: Western Wood Products Assn., 700 Yeon Bldg., Portland, Oregon 97204.

Shingles and sha.kes produced by bureau member mills carry the Certigrade, Certi-Split and Certigroove labels.

Veneer Dryer Brochure

The new Moore Uni-Jet Veneer Dryer which cuts veneer drying time by over 50Vo is featured in a new, 4-color brochure.

WRITE: Moore Dry Kiln Company of Oregon, P.O. Box 248, North Portland, Oregon.

complete sales, dishibution and milling services

WHOTESATE ONIY

Mcnbcr

Southcm Cc3ifomlo Door Inrlltutc

Copies are available from the Hardwood Plywood Manufacturers Association at 25 cents per copy. Special prices are offered for volume orders.

Retail lumber dealers and plywood distributors may order copies overprinted with the company name and address: three

US Gypsum C'otologs Show the Full line

Dealers are now receiving comprehensive new full-color building material catalogs covering the full line of products mamufactured by United States Gypsum Company.

The eight separate catalogs demonstrate how USG products are designed and made to function together in today's system assembly methods of building.

Each catalog features, in addition to product illustrations and descriptions, a wealth of important technical data on ap- plication and usage.

A good example of the valuable information contained in

these publications is a new paint product selector guide in the paint and joint treatment catalog. fiiis guide permits the reader to quickly determine what special surface treatment is needed, what paint to use o/n what construction materials, methods of application, thinners to use, drying time and coverage per gallon.

In the insulating wool products catalog, the new "R" factor measure o insulation value is thoroughly explained, and ratings are given to virtually eliminate guesswork in selecting in. sulltion products.

The catalog is available only through USG sales representatives, and not by direct inquiry.

REX OXFORD

C",ti/i"J REDWOOD BRICK

Embossed

775-3633

835-2854

Wqrehouse & Showroom

1463 Eost 223rd Street

P.O. Box 4566 . Wilmington, Cqlif.

Unlike mony wholesolers, our yord inventory is mqintoined with the retoiler in mind _ you con olwoys depend on United to fill oll your Pine ond White Fir needs.

Products, promotions qnd sqles qids

available in four authentic Delft colors. The manufacturer states that they retain their

C,ofree Bor Atlrq'cts Cuslomers

Ncw you ccin use to build sales snd profits! Fnodu@t Fnoff[fts

An attractive coffee bar can be built quickly and economically in a compact area. This small section (in photo below) has two tables, seating eight persons, and four stools at a counter in the small alcove. To make the coffee bar easy to maintain, as well as attractive, the walls were covered with washable Marlite paneling.

Cqbinets with Sliding Shelves

Sliding shelves in base cabinets are among 21 time-saving, work-saving conveniences available in Long-Bell Luxuria kitchen cabinets, manufactured by the Long-Bell Division of International Paper Company.

The shelves glide on nylon guides. This insures gliding ease,

Housewives appreciate the sliding-shelf convenience, because with the shelf extended, it is easy to reach all items on the shelf, even those stored at the rear.

Other Long-Bell Luxuria kitchen cabinet

new look as a result of a unique locked-in printing process.

An average kitchen splash area can be tiled in less than 30 minutes, according to the manufacturer. The relative low cost represents a tremendous saving over imported ceramie tile.

These tile panels are designed for use in kitchen, dining areas, bathrooms, hallways and on room dividers, waste baskets, planter and other accessories. In m,any areas they can be used to add a colorful decorating accent.

To assist in merchandising this Decrotile Delft line, the Decro-Wall Corporation created a comprehensive marketing program. Special r,acks, colorful counter cards, point-of-purchase displays, ad mats and even model kitchen demonstration units are available.

Store personnel can damp-wipe Marlite clean at a moment's notice, 'This plasticfinished hardboard does not require painting and so eliminates periodie decorating.

\MRITE: Marlite Wall hoducts, Dover, Ohio.

Tile with Tongue-ond-Groove Edges

A new noncombustible mineral fiber accoustical tile that can be nailed or stapled

Popular Cabinet Feature With Housewives

conveniences include magnetic catches, adjustabte shelves in wall cabinets, self-closing drawers wittr three-roller suspension, cabinets with doors on both sides for twoway access, 90-degree and 45-degree I'azy Susan corner cabinets, full-height storage cabinets with adjustable shelves, pan drawers in oven cabinet, pull-out vegetable rack, glide-out towel rack, pop-up mixer shelf, above-the-drawer cutting board, and lid and tray storage.

WRITE: Long-Bell Div., International Paper Co., 928 Grand Ave., Dept. 530, Kansas City, Mo. 64106.

New Potlern in Vinyl Tile Ponels

New self-sticking vinyl tile panels have been introduced by The Decro-Wall Corp. Called Delft Decro-tile, these washable 3dimensional panels authentically duplicate classic Dutch designs.

Additional appeal is added by the quicksticking back that results in speedy installations. Conveniently sized panels go up in seconds without glue, nails or grouting. Made of durable vinyl, the product is g?ease, stain, chip and fire resistant, and cleans easily with a damp sponge.

Delft Decro-tile retails at $3.98 for a package of 8 one foot square panels (enough to cover 8 square feet). They are

WRITE: Decro-Wall Corp., 21 Saw Mill River Rd., Yonkers, N. Y.

Tree

New home owners tree pruner kit provides everything but the wooden poles. The tree pruner head is heavy duty, reinforced malleable iron with an easy action pulley and a compression coil spring.

Operating rope is tough, long lasting poly-propylene and is l2lz feet long and will guide the pruner on any pole up to 12 feet long. Cutlery steel blade will cut up to 1" branches. Saw blade attachments are available for sawing larger limbs.

WRITE: Seymour Smith & Son, fnc., Oakville,,Conn. 067?9.

into place has been developed by The Celotex Corporation. Called "Embassy," the r7r" x L2" x 72" tile is fabricated with tongue-and-groove type joint, which speeds installation, helps ,assure a uniform ceiling with straight joint lines, and conceals fasteners.

Pattern features miniature perforations that absorb up to 70 percent of the noise striking the surface. T"lre noncombustible tile is rated Class A under Federal Specification SS-A-118b.

High white finish is easily washed with a damp sponge.

WRITE: The Celotex Corp., 120 S. LaSalle St., Chicago, Ill. 60603.

Vinyl Panels Duplicate Classic Dutch Design

Pruner Kil

Features Washable Marlite Paneling

Can Be Nailed or Stapled lnto Place

Retails for $4.49

bcposed Tie-Screw lockset

A new Exposed Tie-Screw style has been added to the Dexlock line of residential locksets.

The new lockset coupled with the advances of Presto Door Frames is expected to prove popular in the automated housing field by approaching the ultimate in door automation, according to the manufacturer.

Available in all Dexlock functions, knob styles and finishes, the new Exposed TieScrew lockset cuts installation time and facilitates retightening of tie-screws by homeowners.

Ttre tie-screws are pre-assembled in the tie-rods and a one-piece rose and backplate is slotted to be fftted over the screwheads as they are projected through the bore. The rose/backplate is then twisted slightly to fit snugly against the screw shanks before screws are tightened.

The new units are shipped with one knob detached to permit full access to the screws for tightening. The knob e,an then be

Spurs Sales of Related ltems

This colorful assortment of display packag:es can increase unit sales of sandpaper and stimulate purchases of paints, brushes and related items.

WRITE: The Carborundum Co., Box 337, Niagara Falls, N. Y. 14302.

Lqminoted Hordboord

Benelex 70, a dense, laminated hardboard made exclusively by Masonite Corporation, now is offered to lumber dealers as a high profit addition to their product lines.

lmproved Sproy Pqint

An improved aerosol paint, which drieg in minubes instead of hours, has been announced by Du Pont.

Called simply Spray Paint the new product-which replaces "Ducot' Spray Magic enamel-is a lacquer-ena.mel formulation which combines the rapid-dry characteristics of lacquer with the appearance of enamel.

While still featuring the same clog-free valve, propellent, and L6-oz. size of its predecessor, Spray Paint is packaged in a new streamlined container with a large, coloridentifying cap. Packed six cans to the carton, it costs the dealer $1.10 per canthe same as t'Duco" Spray Magic-and has a suggested retail price of $1.59.

WRITE: Du Pont, Product Information Service, Wilmington, Delaware.

snapped onto the spindle and automatically eng:ages the knob retainer.

The tie-screws can also be tightened with knob in position whenever post-installation adjustment is desired.

WRITE: Dexter Lock Div., Dexter Industries, Inc., 1601 Madison Ave., Grand Rapids, Mich. 49502.

Sondpoper Selector Pqcks

The Carborundum Company has developed new sandpaper selector packs which sell themselves by taking the guesswork out of choosing the proper type and grit for every job.

The type of abrasive and recommended use is readily identified on each g" x l\', pack with complete "How To Do It" instructions for finishing or refinishing both wood and metal surfaces.

The structural and die stock grade hardboard, in 10 thicknesses ranging from Ye" to 2", has numerous uses in industry, including in-plant maintenance. Benelex 70 forms smooth, dent - resistant table and workbentch tops, aisle runners, pallets, workbench tops, aisle runners pallets, wear plates, and conveyors with longer useful life and at lower cost than other materials.

Dealers catering to the do-it-yourself trade also are encouraged to offer Benelex 70 for home workbench tops. Schools offer another market for the product as laboratory and workshop table tops.

The boards are sold in these sizes: 36" x48", 48"x72" and. 48"xI44".

The industrial laminate approaches the ultimate density of pure cellulose, weighing approxilrately half as much as aluminum and one-sixth as much as steel. It is highly resistant to abrasion. Its strength, hardness, high density and absence of gtain combine to make the product especially useful in plant maintenance.

\ilRITE: Masonite Corp, 29 North Wacker Drive, Chicago, Ill. 60606.

for Floor and Patio Paint

Offers greater safety on stairways, patio walks or wherever possible skidding is a danger.

May also be intermixed with Wall Paint for a sand finish.

Reduces Lockset lnstallation Time

New Morlite Murol Line

River Landing, an addition to the line of 5' wide Marlite Mural panels, captures the excitement and romance of early America. Available in metallic gold or sepia on a white background, the mural serves as a decorative accent in almost any area of the house.

Since this plastic-finished hardboard is highly-resistant to heat and moisture, the mural can also be used on the back wall of a tub-shower unit. Wallboard adhesive is used to secure washable Marlite to any solid backing, including old walls.

Matching white end panels are available for the side walls of a tub unit. Special satin-finished gold moldings are available with the new mural panel. River Landing, like the other seven scenes and designs in

the Mural line. comes in 5 and 6 foot heights.

WRITE: Marsh 'Wall Products, Dover, Ohio.

New Woll Disploy for Ponel Clips

An attractive new display features the clips used to make roof trusses, and other self-nailing wood fastenings. Of interest to builders, contractors, carpenters and doit-yourselfer's, this 23" x 30" display mounts full-size clips and shows many applications.

Literature rack contains how-to information, inculding roof truss design books for both residential and pole buildings.

Only a hammer is needed to make roof trusses with the company's Truss Clips.

WRITE: The Panel-Clip Company, Box 423C-29, Farmington, Michigan.

speciol:zed

Los

IMMEDIATE

LUMBER

-odiocent to Sontq Ano

CAI,TFORMA IUiABER MERCHANT

BEDWOOD

New Wood Repoir Product

FIC Wood Patch, the newest wood repair product to hit the market for both home and professional use, now ean be displayed effectively at point of sale.

As the manufacturer points out, "it is an entirely new concept in merchandising this type of product for the impulse buyer." It is a self-dispensing display with the FIC Wood Patch cans laid on their sides so that as one can is taken from the display an-

\^rINDOW and DOOR FRAMES

STANDARD

Display For lmpulse Buying

UKIAH SAWMITL

Old Growth Redwood

Green Uppers

Green Boards &Dimension

PHIL(l STUDMILL

DOUGLAS FIR STUDS

Precision Trimmed

Anti-Stain Treated

End Waxed Units Double Banded

GARCIA STUDMILL

OLD GROWTH

DOUGLAS FIR STUDS

Precision Trimmed

Anti-Stain Treated

End Waxed Units Double Banded

FROM ALL THREE MILLS

OLD GROWTH

R EDWOOD

Posts & Rails

other rolls forward to take its place. The display is made out of wire and includes a header sign that tells the customer that it will "fill holes, dents and cracks in wood." Eight actual wood colors are faithfully reproduced on the header directly over the cans of putty so that customers can select the color to match the wood.

FIC Wood Patch is made from wood for wood and has many uses in and around the horne. The display takes the limited counter space of 12,, x 21,, and it i, 2l', high. Although it is compact, the display stocks 12 quarter pints and 3 pints each of all colors. For complete information about the display and FTC Wood Patch,

WRITE: Forest Interiors Corp., P. O. Box 1848, Seattle, Washington 98111.

New Furniture, Millwork Adhesive

A new thermosetting emulsion adhesive for furniture, furniture parts, and millwork is said to set in one-half the press time required by typical urea adhesives.

The new adhesive-Kor-Lok 3000-was developed by National Adhesives division of National Starch and Chemical Corpora- tion primarily for such applications as veneering, edge gluing, plastic laminating, curved plywood production, edge banding and flush doors.

In addition to speed, Kor-Lok 3000 offers these advantages over urea: 1) it reduces glue spread by one-third to one-half; 2) it has a 24-hour pot life, which eliminates waste; 3) it facilitates cleaning of spread- ing equipment and is easily removed from plastic faces; 4) it develops a lighter colored glue line; 5) the same formulation can be used on both radio frequency and hot press equipment.

The new adhesive also provides a tough, resilient bond, as compared to the hard, brittle bond developed with urea adhesives.

WRITE: National Starch & Chemical Corp,, 750 Third Ave., New York, N.Y. 10017.

OR SPECIFIED T( DETAIL

Pioneers of shop built frames, Vent Vue Window Products (formerly Coor-Pender Comnanv) boasts over a quarter century of experience. We offer regular scheduled deliverY to retail lumber and sash and door dealers throughout Southern California. Give us a call for your specified orders

-they're our specialty !

Quality arrd Service

Compaitive Prices

\il7indow and Door Frames

\Vall Pocket Sliding Door Frames

\Tardrobe Units

Louvred Glass \Tindows Screens

Duol-ply Wollboqrd System

New Ilual-ply wallboard partition systems which permit unusual design versatility in industrial, commercial and high rise apartment sfrustulssand provide superb sound transmission resistance-have been developed by Kaiser Gypsum Company.

Any one of the 28 non-load-bearing systems, which are designated Kaiserwall Dual-Ply series KTV-420 DP and KW-430 DP, may be selected for an easily installed, sound-rated and incombustible wallboard system, while fulfilling a wide variety of total design requirements in wall thickness, efective height, sound transmission class, and cost. Sound transmission class ratings range from 43 STC to 54 STC.

All of these Dual-ply systems install quickly on the same basic Speed Stud metal

We Sp" cialize

Ponderosa

CALIFORNIA TUITBER IIERCHANT

framing, available in three widths for various height and contained-utilities requirements.

The KW-420 DU series utilizes two layers of regular Kaiser Gypsum 'Wallboard applied to each side of the metal studs with a minimum of screws. No laminating is required, a technological first for such a combination.

Sound transmission testing for all 28 partitions was conducted by an independent research organization and the Kaiser Gypsum Company Acoustical Laboratory. All systems are rated aecording to the ASTM Standard Sound Transmission Class (STC).

This "Select-A-System" and architectural specifications, plus additional data on construction, sound and fire resistance testing, is contained in the illustrated Kaiser Gypsum technical bulletin No. 5420A.

WE FEATURE

KD and W.W.P.A. Grade-Stamped

Your Assurance of Quali.ta

CALL BRUSH !

Mynond 3-5501

Copes of this booklet may be obtained without charge.

WRITE: Kaiser Gypsum Company, Kaiser Center, 3O0 Lakeside Drive, Oakland, California.

Don'l Overlook ihe Gq'ls

Don't overlook the importance of the woman in developing your merchandising programs, lumber and b'uilding material dealers are advised.

The Aromatic Red Cedar Closet Lining Manufacturers Assn., citing a study made by the Chico,go Tribune, points out that most lumber dealers make little or no effort to sell the woman despite the fact that women today initiate and play a dominant role in many home-improvement plans.

The study showed that wornen actively participate in work projects in about onethird of the cases, that they are willing to

go to lumber yards also to buy, and that they are prepared to, take the advice of sales personnel when buying at lumber yards.

ttPersuasive displays and stock arrangements should be used by the alert lumber dealer,t' the association suggests. "Show the woman how easy it is to use a product, and she'll buy it or influence her husband to buy it. In the case of cedar lining, she already recogrrizes the functional value of the product."

The association suggests that even something as simple as "before" and t'after" pictures of a closet remodeling is effective in selling the woman. Such pictures of actual jobs sold by the dealer or jobs for whioh the dealer supplied the material will be helpful in closing a sale.

7125 TELEGRAPH ROAD, LOS ANGEIES, 9OO22, CALIFORNIA o PHONE 723.3221

Photos Are Effective in Selling the Woman

Sto h[ f.uq,|3f*,.9,g,fp a ftV, I r."".

New Omork Monoger

Francis C. Savarese, former San Francisco branch manager for Omark Industries, Inc., has been appointed new Omark West Coast regional manager, according to General Sales Manager David Palin.

In his new post, Savarese will be responsible for directing and coordinating Omark sales and service in Washington, Oregon, California, Arizona, Nevada, Idaho, and Montana. Branches and sales offices under his supervision are located in Seattle, San Francisco, Sacramento, San Jose. Los Angeles and San Diego. Regional headquarters area 7,15 Ellis St., San Francisco.

Savarese, 52, joined Omark's San Fran-

cisco branch sales organization in 1957, and was elevated to branch manager in t961.

New Members lnitioted

Initiation of four new girls into the order and nominations for the next term were the order of business at the April 12 joint meeting of Hoo-Hoo-Ette Clubs No. I and 6.

Rites-takers and new members are: Vivian Scott. Tarter, Webster & John' son for Club 6; Judy Fial, Saroyan Lumber Co. and Sandra Johnson and Anne Romajko of Owens-Parks for Club 1.

ll25 Board of Tlade Bldg. PORTLAI{D, OREGON 97204

TWIN I{ARBORS LUMBER CO. Aberd€rL Washingon

CApital

l4anufacturers and Distributors of West C-sast Forest Products

MENLO PARK, CALIF. 1618 El Camino Real fim Fraser-DA 4-2525 (Bay Area-San Jose)

Telephone: EN 1-0036

Cqlqveros Promotes Trvp

Calaveras Cement Company, a division of the Flintkote Company, has appointed Gordon Ragan assistant sales manager for administration, it has been announced by Mel J. London, vice president in charge of marketing.

London also announced the appointment of lester T. Fitzsimmons as assistant traffic manager for the company.

Ragan, formerly market research manager for Calaveras, has been with the firm since 1959. Fitzsimmons was a rate clerk for Southern Pacific Company before joining the Calaveras traffic department three years ago.

LONG BEACH, CALIF.

110 West Ocean Boulevard

Jim Rossman- George Otto

Telephone: SPruce 5-6318

Phone: HEmlock 2-3481

OIIRDOT{ RAGAII

IESIER T. FtTZStMitot{S

tMA CONVENTION

(Continued, lrom Page 16)

Guest Calloway winners were Larry Whittaker, Jack Lanq Roger Schuyler, Sam Schumann, Mike Smith and Don Walker. Cecil Rouse copped the prize for the longest drive, and Visaliaos own Steve Hadstrom walked off with the goodies for the closeet to the hole-in-one.

Business? You bet. Consider keynote speeches by Thomas Sneddon, NRLBMDA big gun, and Ross Kincaid, executive vicepresident of the big Western Retail Lumbermen's Association of Seattle.

Ross's speech, 'oWhat Can Your Associa-

tion Do For You,o' incidentally, stirred us beyond the short-sighted insurance coupon slipping outlook of trade associations and left us wondering 'oWhat Can You Do For Your Association."

An important breakthrough in industry relations was scored early in the convention with a manufacturers-only meeting on "What Can We Do to Help The Dealers?o'

BMD's Bill Grieve chaired this work group which was later broken down into three committees-lumber producrrs and wholesalers, building material manufacturers and distributors, and other manufacturers and distributors (hardware, etc.).

Grieve, who is current president of the

National Building Material Distributors Association, will later direct his committee to meet with [MA's merchandising chair' man Howard Hayward in the interests oI promoting a closer working relationship between manufacturers, wholesalers and retail building material merchants.

Add to all this a big educational program on Tuesday morning conducted by past prexy Elmer Rau on Electronic Data Proc' essing (compliments cf Bernie Barber) and Walk-In Trade Merchandising (thank you Lyle Schafer) and you can easily see what a literal Comstock this 25th annual convention was.

In the words of Elmer Rau, in closing the final business session and urging the

ASSOCIATED REDWOOD TilttS

Redwood From Relioble Mills

Los Angeles ICL

Phone:

M MILL|NG ornd DRYTNG

o Green Commons o Bender

Also Direct Rail qnd T&T Shipments

7257 Telegroph Rood, los Angeles

OVerbrook 5-8741- PArkview 2-4593

Norm Voelcker Corl Duproy

Joy Brouning

40 Acres Air Drying Fqcilities-4 Lorge Modern Kilns (350,000 BF CopociryF Double Profile Plsner-Center Splir Resqw-line Bqr ResowMilling-in-lrqnsit Rqtes-Certified Grqders for Redwood, Pine ond Fir

WHOIESAIE REDWOOD qnd FIR

ffitufrtBERCo.

Russell Kinsey-Monogel

P. O. Box 415 CLOVERDALE, Colif. Phone: TW 4-2588

Surfocing

HOMES BUILT WITH Warren PressureTreated MATERIALS ARE WORTH MORE!

Wanen gros3rrr.tnated naterlal otferS

-4omplete protestlon aSalnst dacay lnd tormites

-A pennanent trestment under tho most severe corditlons

---A product that is cl€an. odorless, palnbble, ssto

revitalized LMA membership to continue to put their best efforts behind their association, "There's only one thing wrong with doing nothingyou never know when you're through."

And "E Pluribis ljnum" to you too. Mr. Rau!

New Weyco Position

Weyerhaeuser Company has appointed Robert H. Heuman to the newly created position of manager of new product sales for wood products.

Heuman has been manager of distribution center sales since Mav of 1963.

ROCKPORT REDWOOD BECOAAES CRA MEITABER

(Continued, lrom Page ,M)

at Carlotta, in Humboldt County, the mills of their wholly-owned subsidiary Hulbert & Muffiey. The Rockport Redwood Company includes the 31,50l-acre Ralph H. Rounds Tree Farm in and around the town of Rockport. Forest Manager Bernie Agrons has achieved marked success in his work with experimental thinnings and plantings and with his game management studies. Vice-President and General Manager of Rockport Redwood Company is Harry A. Merlo, a native Californian who has been

with the company since December of 1949. A graduate of the University of California (Class of '48), Merlo served in the Marine Corps during WWII. He is currently president of the Redwood Inspection Service and a member of the board of directors of the Bank of America and the Sonoma County Taxpayers Association. He lives on a ranch near Healdsburg.

Other members of the California Redwood Association are: Arcata Redwood Company, Georgia - Pacific Corporation, Miller Redwood Company, Simpson Timber Company, The Pacific Lumber Company., Union Lumber Company, and Willits Redwood Products Company.

Lo, (0.. Lr*

Lettetrs

Mr. David Cutler

California Lumber Merchant

Dear Dave:

You have scored again with your consistently fine issues of the Lumber Merchant.

I am referring at this time to the March publication which again had some excellent stories on familiar groups out on the West Coast.

Perhaps my enthusiasm for CLM is based on the fact that I can pick it up on any occasion and see pictures of my old associates in California and the Pacific Northwest.

Sincerely, Bernard C. Hartung

National Wood Promotion Committee

Washington, D. C.

California Lumber Merchant

Dear Sir,

One would gather from reading the article on page 16 of your April issue that the financial guaranteeing of lumber grades is something new.

Your readers may be interested to know, as we are confident many of them do, that "this most significant action ever taken by the lumber industry" took place over s half century ago, and it was taken by the National Hardwood Lumber Association.

During that time the association has provided financial assurance to members and nonmembers alike that the hardwoods they purchase or sell under National certificate will be up to grade. The guarantee is backed by a special cash resenre of $100,000.

Over the years the plan has worked with a high degee of success and under it no grade marking of the lumber is required. Last year our staff of over a hundred inspectors gtaded 286 million feet of hardwoods.

The regulations covering the ffnancial guaranteeing of hardwood lumber will be gladly sent to any interested party or organizetion, and we will be happy to give the benefit of our experience in the administration of the plan at any time.

Very truly yours,

M. B. Pendleton Secretary-Manager National Ilardwood Lumber Association

59 East Van Buren Street Chicago, Illinois 60606

Our a.pologies n NHLA, we were quoting the Western Wood, P roducts A ssociatinn.---E dinr.

Dear Sirs:

'Please accept our wa,nnest appreciation for the very fine eoverage you gave our association's Ninth Annual Convention at Scottsdale, Arizona.

I'his excellent reporting job -which you seem to 'take in stridet each year as routinewas of material help to us a,nd the imported hardwood plryood industry.

Again, ttranks.

Cordially,

Glo,rdon D. Ingraham Dxecutive SecretaryImportcd Hardwood Plywood Association, San Francisco.

Dear Ole:

As I promised, after my visit to the Burnieboard Mills in Burnie, Tasmania and Ipswick, and Queensland, I will offer a few observations.

Tasmania to the south of Australia and its smallest state is a beautiful place. It is reminiscent of old England and is awakening from letharry and coming alive, for Burnie Board Associated Paper alone has invested over $10 million in Northern Tasmanian industrT with its hardboard and paper mills in Burney and a newly expanded particleboard plant near Devanpoft, Tasmania. The westem coast of Tasmania is rugged bush country filled with rich deposits of zinc, iron, gold and copper. Only last year a road was completed through the northwesterzr mining regions. It took us six hours to go L25 miles through wallaby and kangaroo bush country.

About 180 miles further south is New Norfold, strictly English-oriented with bowling clubs complete with white pants, shoes and dark blue blazers, ties and hats in the noonday sun. Hobart is the real commercial seaport center of the state and is reminiscent of Laguna Beach in its residential areas, with a huge harbor.

From Melbourne to Brisbane we found a range from San Francisco climate in the south to Phoenix weather in the north. Sydney is like Las Vegas (complete with legal slot machines), Balboa and Los A.ngeles wrapped into one. Its population is two and one-half million and from the air its water playground area reveals what seems like half that many sailboats.

The entire population of Australia is roughly that of California. firese people are aggres- sive, fully employed, smart, progressive and mighty proud to have America^ns for friends and associates.

They need to sell to us in order to buy our products. Ttris week alone, TAA, the national-

CAIIFOnNIA LUIIBER 'TiERCHA}{T

owned airline bought six Doug- las DC-9s with Ansett-ANA, the private airling already on Douglas' books for two DC-9s with option on four more. We have to sell a lot of Burniewood Hardboard and yuba hardwood to offset 25 million dollars worth of southern California aircraft orders.

Jack Millikan

Vance Lumber Company

Los Angeles, but now in Melbourae, Australia

Dear Ole,

The Small Business Administration has been helPful in financing problems for smaller business, but actuallY what is needed is help in allowing them to retain a better share of their earnings over tlte imPortant growth period so they may increase sales by carrying constantly growing inventories.

As an example, I am Personally interested in a small company that had Phenomenal growth over a period of three years. They started with five :mployees and within threeYears now employ thirty people witlt an annual payroll of over a quarter million dollars. However, after paying 6% CotllrrtY lnventor? Tax, 6tk% State Income Tax, and 60% Federal Income Tax, they find themselves absolutely st5rmied in further growth due to lack of capital.

ihe tax relief which has been forthcoming over the Past two years seems to have been directed toward manufacturing companies who have equiPment to write off and Plants to modernize. For small distributing companies with no caPitel equipment there has been no tax relief whatsoever.

I ask what can be done to solve this serious problemwhich prevents so many fine Progressive small companies from expanding and by doing so exPand our economy? My own idea would be to limit the income tax on these companies to 26y'o of the first $100,000 earnings. Cordially yours,

Leroy H. Stanton

E. J. Stanton & Sons, Inc. Los Angeles, California

Dear Sirs:

I have hung on so long' I iust can't let go eveD though there is little of interest to this 77 yeat old retired lumberman. I have been with you since the first issue in 1922.

The bumper sticker on my car reads, PLEASD, UNCLE SAM, I'D RATHER, DO IT MYSELF.

Tell Jack Dionne I said "hello." f have known him for 60 years.

Edgar B. Culnan Chula Vista, California

Plywood and Door Co. has Phenomenal First Year Growth

Trim-Rite Plywood & Door, Inc., in Sun Valley, Calif., is just a little over one year old and yet has experienced phenomenal growth. Their net worth has more than doubled and they presently have a backlog of sigrred contracts for the next four months.

But Cecil R. Bell, the president, is not one to sit back and be satisfied. He has his sights set for bigger horizons and re. veals that the warehouse and mill facility will be doubled in the next 30 days.

ooWe offer the builder frames, jambs, doors, finish lumber and mouldines of all

types, plywood, paneling, wardrobe units and finish hardwarg" said Bell. o'And we are geared to furnish these materials in unlimited amounts for one to 100 houses and for apartncent unitsr" he continued. They also furnish installation labor and moving of materials direct to job-sites.

According to Bell, at Trim-Rite crews are equipped with the latest time-saving equipment and on many jobs these crews have cut the expected finish carpentry time in half. Every motion is highly organized and rigidly controlled from start to finish. This includes detailed cost accountins.

In addition to Bell are Lois N. Bell, vice president; Robert T. Benson, secretary; Delores Benson, treasurer and Ralph Jenkins, general superintendent, At present two shifts are operating in the 6000 plant and increased production is confidently expected.

Long-time building materials salesmen Al Sizemore and Al Niemeyer handle outside contracts.

Yes, there is gold in California and it's not all yellow. It is knowing what and how you want to do-then doing it.

This is what Cecil Bell says he and his associates have been doing this past year and look forward to doing for 20 years.

Ponderosq & 5u9or Pine

Douglos Fir Whilc Fir

Cedor

SPruce 3-4931

P. O. BOX I t72, EUGENE, OREGON PHONE: 345-0328

Cece Wingard Harolil Houser

SPECIATIZING IN INDUSTRIAI CRATING MATERIATS

Qrnot'll/nohrn -t**[n, Corporotion, 8713 Glelq Street- Downey, Colifornio LCt & Direct Mill Shipmenls

5ALES:

Old Growrh Redwood, Shorts P. E. T. Green Commons, Dry Uppers

ac R lumber Co.

Gustom Milling Industtiol Cul Stock

Decking Storter Boordr

WAlnut 3-1264

COMPTETE CUSTOM MILTING

lorge Timbers and Wide Sizes

Our Speciolty

Box 156 Frcd Gummerron

Cloverdale TWinbrook +2248

SIMMONS ANNIVERSARY

(Continued lrom, Page 38) sales manager; and Art Meehan, comptroller. They have a stafi with more than 500-man-years of experience in sales and distribution, many of them having been with Simmons since the company was formed.

Bill Deuel is the superintendent and keeps the action humming in the operations department. He runs production, remanufacturing and shipping. He heads 25 employees in the plant, including truck drivers.

The well-versed sales stafi includes Floyd Beaty, Marshall Jackson, Louie Kunert,

George McManus and Tom Reifer. These lumber experts have a large inventory in back of them of more than three million feet ready for immediate delivery. And in addition, Simmons stock large quantities of industrial clears and old growth Douglas fir.

AAARKETING AREA

They blanket Santa Barbara and Ventura counties on the north, Los Angeles, Orange, Riverside and San Bernardino counties on the south. At Simmons, customer seryice is paramount and "nothing but the best" is shipped-so you can say everybody is a salesman. A full roster of Pacific Coast hardwoods. manufactured bv

Ross-Simmons mills at Longview, W'ashington are also on hand and ready for either fast delivery or pickup.

In the general office are Dorothy Simons, Betts Goodfellow, Dorothy Hagerman and Ida Walden. That old saying "there is no substitute for experience" surely applies here. All of these efficient ladies have been in the lumber business throughout their careers and they average better than I0 years with this firm. In fact, Dorothy Simons, is presently in her 14th year with the organization.

Sid Simmons is truly a long-timer in the lumber business. He arrived in the United States from England in 1922 where he had served his apprenticeship at the

mill level. Immediately upon arrival in the U. S. he decided he would continue in tle wood products field. He was born to the lumber business and his progress has been steady and sure. He has been in no other all of his life.

Edwin Knight Retires

Edwin Knight, manager of the Western I[ood Products Association laboratory in Portland, Ore., has retired following 2l years of service to the western lumber industry.

He will be succeeded by Byron Foreman, who has Lreen assistant manager,

Wrsrr

Pnonucrs

AFPI Appointmenl

James G. Robinson, formerly assistant to the president of the Colorado School of Mines at Golden, Colo., has been appointed editorial director of the American Forest Products Industries, Inc., the forestry public relations agency of the nation's forest products industry.

In announcing the appointment, C. A. Gillett, manager director of AFPI, said Robinson will be responsible for public information campaigns connected with the firm's national programs such as Keep America Green and the American Tree Farm System. The firm has a field force

DIRECT

of 14 men who work with forest industrv companies in all states to keep the pubHt abreast of forestry developments and forest industry progress.

IHPA Membership

The Imported Hardwood Plywood Association reports that one new associate member has joined and a former associate member has become a regular member.

T. B. Roach, Jr., president of Metropolitan Stevedore Company of Wilmington, California, is the new associate member.

Jack Baser, Baser & Company of Los Angeles, is the new regular member.

"when you need lumber, iust coll our number"

GIISSIFIED AlUERTlSlllGPosition Wanted $2.fl) per line, minimum $4.50. All ofter $3.00 per linq minimum $6.00. Two lines of address (your address or our box number) count as one line. Clming date for copy is 20th.

POSITION WANTED

CLASSIFIED ADVERTISEMENTS

EXPERIENCED WIIOLESALE LUMBERMAN with well-rounded background of over 20 years in buying, selling, coordinating and management. Seeks permanent, challenging position in So. Calif. kcellent mill conections in Redwood. Well-known throughout the trade and have definite following in So. Calif. Write Box 173.

EXPERIENCED MANAGER. for Retail or 'Wholesale Lumber, Building Materials, Hardware & Paints. Resume & interview on request. Write Box 174.

MANAGER, Assistant Manager, Do-It-Yourself Expert, Counterman, with 30 years experience. Consider outside sales oi' yard superintendent. Resum6 on request. Write Box 178, or call collect 328-8639 (L.A.) after 6:00 p.m.

HEIP WANTED

BUILDING MATERIAI,SI SALES

Evans'growing "Action Line" of building materials is expanding into new territories in many parts of the United States. Additional openingg also exist in many of our established distribution centers.

'We seek men with prior successful building materials sales experience to dealers or jobbers who wish to increase their earnings as a direct result of their sales efforts. 'We prefer men aged 26-40 with minimum two years college, but every resume will receive careful consideration and a prompt reply.

Please write M. B. Shattuck, Evans Products Company, P.O. Box 3295, Portland, Oregon. An Equal Opportunity Ernployer.

EXPERIENCED YARD FOREMAN for long-established yard catering to industrial and small builder trade. Salary open. Contact South City Lumber & Supply, P.O. Box 349, South San Francisco or call (416) 658-5?11.

MANUFAC,TURER'S REPRDSENTATIVES WANTED !

Manufacturer of Sanspray pre-finished plywood panels. fire perfect pre-finished exterior siding. Pre-coated with life-time epoxy and textured with aggregate. NEVER NEEIDS PAINTING! NO MAINTDNANCE! Representative must now call on wholesale lumber and plywood trades. Reply to: Mr. Robert Schmitz, General Manager, Ifodges Chemicals Company, 778 Burlway Road, Burlingame, California.

EXP.ANDING WOOD PRESDRVING COMPANY has excellent opening for plant foreman. Irccated in Central Celifornia. Ideal climate and tiving conditions. Ifospitalization benefits paid by employer. Salary open. Applicant must have experience in supervising personnel. All replies held in strict confidence. Write Box 1?7, g'iving all qualifications in first letter.

BAY AREA SALESMAN wanted by progressive new wholesale lumber concern with controlled production as well as leading connections in all species. Prefer man with some knowledge of retail lumber trade in Bay Area, but overall ability is our main concern. All replies confidential. IV'rite Box 1?6.

ASSISTANT SALES MANAGEB for Northern California producer of ?0 million of Pine, White and Douglas Fir annually. National distribution. Good starting salary for qualified person. Submit eomplete resume in confidence and will arrange interrriew. Paul Bunyan Lumber Co., ,P.O. Drawer 487, Anderson, Calif.

WEOLESALE LUMBER EXPERIENCEprefer rnan with Eastern & industrial accounts experience. Large, well-established Northern California operation. Opportunity for aggressive man. Send full nesume. Our employees advised of this ad. P.O. Box 8685, Sacramento, Calif. 95822.

flames of Advertisers in this l]epartment using a 8c Number cannot be released. All replies should be * dressed to box shown in the ad c/o Califomia Lutnbcf Merchant, 412 W. Sixth St., Los Angeles, Calif. 9001{.

RELIABLE MILL CONNECIION preferably in S'ugar Pine a^r'ea wanted by established San Diego County wholesale lumber ya"rd. Can move softwoods in volume. Write Box 1?0.

LUMBER YARD MANAGER-Experienced man to age 45. Give resume and experience in first letter. Northern California location All answers confidential. Write Box 160.

SALESMAN to cover San Bernardino County for aggressive building materials distributor, wholesale only. \Mrite B,ox 527, Colton' California.

BUSINESS OPPORTUNITIES

FOR SALE: FULLEIRTON LUMBER COIIIPANY

flardware store, office & warehouse 9397 sq. fL $18,000

Trucks: 1k-ton'49 Ghev. & '63 Gtrev. pickup.-.- S 2,600 Mill, rip cutof planer & jointer.-..-.. $ 1,600

Fixtures & ofrce equipment, Orco warehouse membership $ 8,800

TO(IAI PRIqE... $26,000

Contact Richard Nelson, Buena Park Lumber Co., 6686 Beach Blvd., Buena Park, 'Calif., Phone LA 2-28U.

FOR LEIASE: 50,000 sq. ft. M-1, 188th & Pioneer Blvd., Artcsia, Calif. 7,000 sq. ft. modern bldg., r!13 ft. frontage plus RR trackage. $750 per month. Call Mr. McDaniel at AXminister 3-4114 (L.A.)

FOR SALE: Lumber yard and building materials store near Sacramento. Sales over a million last year. For details, write Box 176.

EXCLUSIVE FRANCHISE

Amazing new plastic coating used on all types of surfaces interior or exterioi. Eliminates waxing when applied on Asphalt Tile, Vinyl, Linoleum, Vinyl Asbestos, Hardwood and Furniture. Completely eliminates painting when apdied to Wood, Metal or Concrete surfaces. This finish is alm recomm'ehded for boats and automobiles.

NO COMPETITION

As these are exclusive formulas in demand by all businesses, industry and homes. No franchise fee. Minimum investment-$3fi). Maximum investment-$7,000. Investment is secured by inventory. Factory trained personnel will help you set up your business.

For comptete dctails and descriptive literature write

CHEM-PLASTICS & PAINT CORP. 1828 Locust St., St. Louis 3, Missouri

EQUIPMENT FOR SAIE

FOR SALE: 1951 Mack truck and trailer. Encellent condition 10-12 ton capacity, ten wheel. Sacriffce $1,500. Call 263-6138 (L..{u}

SERVICES OFFERED

JOIINNY THE LUMBEB LOAD SIGN PRINIEB

Specializing in paper danger flags, side-load signs, job cards, etc. John \Meilet's kinting 14417 Hawthorne Blvd., Lawndale, Calif. Phone (213 ) 67 6-7622 ot 67 6-2W3.

ADVERTISER'S INDEX IJ

BUYER'S GUIDE

TOS ANGELES

TUMBER AND IUIABER PRODUCIS

Angelus Hordwood Compony -.-.--...-.---tUdlow 7-6168

Arcolo Redwood Co. (Ken Conwoy)--..WEbsier 6-4848

Associofed Redwood Mills ----.---.---OVerbrook 5-8741

Allos Iumber Co. --,---.,---...,---.,..---.-.-.lvlAdison 7-2326

Bock [umber, J. Williom .-..,---.--..--.------REpvblic | -8726

Bliss lumber Co.. Inc. -......-RAymond 3-1681-3-3454

Bohnhofi Lumber Co., lnc. --....-----------.-..-.-----263-9361

Brooks-Dodge Iumber Co. ------------OVerbrook 5-8650

E. [. Bruce Co. (Jim McFodden).,,-...--.....(213|. 622-9845

Brush Industriol Iumber Co. -,--.,-..-..RAymond 3-3301

Cql-Pocific Soles Corp. --....--685-6450

Col-Soc Iumber Soles.-.,-..,-.----,---..,..-,..-(213] 685-5288

Consolidoted [umber Co --------SPruce 5-3477

Conlinentol Moulding Co. -.-.--....--..-----.-.--.-...-625-1 428

Coos Heod lumber & Plywood Co. -.-.--.-----SP 5-1179

Crowford, Iumber, F. M....-.-.....--..-...-...----------f74-2461

Evons Products Co. (Lumber)...--.....----.-----------..879-l 833

Evons Producls Co. (Plywoodl.-..---..---RAymond 3-0281

Deocy Co., Ted.-...--.-......--..- MU 1-7444

Dooley & Co. ..--.-.-----.--..-.-...--....-.-.-EDgewood

Weslern Stoles Plywood ----..868-6271

Weyerhoeuser Compony .--.--------------Rlchmond 8-5451

Worehouse (Anoheim) ---.-.---.-..---.-PRospect 2-5880

Wholesole Foresl Producfs ..583-6013

White, Horry H. --.---.-.....-.-...-...----..-...---SPruce 5-3409

TREATED tUI,IBER_POLES_PITINGS_TIE5

Boxter & Co., J. H. ----DUnkirk 8-9591

Downey Kiln Co. --..-.-....--..--.-.--.....--.-.-..SPruce 3-2603

McCormick & Boxler --(7141 871-gW4

Son Antonio Conslruclion Co. ..-..----.UNderhill 5-1245

Worren Soulhwest, Inc. ..---,-.FAirfox 8-3165

sAsH-DOORS-Mt ttWORK-SCREENS MOUIDING_BUIlDING MATERIATS

Artesio Door Co.. Inc. .-.-..--.-.---.--.-.UNderhill 5'1233

Associoted Molding Co. ..------.-..-.-.--RAymond 3-3221

Big Ben Sosh & Door Co. --..--.---.-.---...GEnevo l-3541

Coliforniq Door Co.-...--.....-.-..---.---.-.----LUdlow 8-2141

Colifornio Ponel & Veneer Co, --------lv{Adison 7-0057

Corlow Compony .-.-------...-..-----.-.-.---.--PLeosont 2-3136

Corroll Moulding Co. ..-..-.-.--..----..-...-.....-SPruce 5-2038

Conlinentol Moulding Co. -----.-.------..------------625-1428

Eckslrom Plywood & Door Co.-.-.....--.-..(213) 233-4228

G. ---...--.--...-..-ORiole 3-3500

Fremonl Forest Products -..-.-.---------..-.RAymond 3-9917

Golleher Hordwood Co. ...--..-....-----.--.PLeosonl 2-3796

Georgio-Pocific Corp. (tumber! ----...-RAymond 3-9261

Georgio-Pccific Corp. (Plywood! ------RAymond 3-9261

Georgio-Pocific Corp. .-..---.---.-...-.-....---TRiongle 7-5643

Globe lnternotionol .---.----.--.-..-..----..--..---UPlon 0-5456

Goodmon Lumber Soles. C, F, --.-.-...-..------.---941-Ol0l

Greol Weslern Iumber Corp.---.----..-..--SPruce 3-4931

Hollinon Mockin Lumber Co. .-.---.-.---..-..-.-...585-4506

Honsen Wholesole Lumber Co. .,...--.(213) 783-751O

Hexberg Lumber Soles --..--.-..----.---..--.MUrroy l-6386

Hill [umber Co., O. M. .-.---.-..--.--.--.RAymond 3-0243

Hobbs Woll Iumber Co., Inc. -...---.-..-.-..-----.685-8734

Hoover Co., A. t. .-........---.,.,...-.---.CUmberlond 3-9078

Hufi Lumber Compony ..-----.---.----.-Ptymouth 6-8191

lndependenl Bldg. Moleriols Co. -------.---.--.-.-636-8345

Internotionol Poper Co. (Long-Bell Div.) (213) 483-0363

Interslole Conloiner Corp. ......----.-.--..-.---....--JE 4-6768

Jomb Dondy lumber Co. .-.-.--.....--.---RAymond 3-7382

Jewelt Iumber Soles -.--.--.-.-.--..-.-----.-FRontier 8-8292

[oshley, Dovid E. .--.-..-..------.-.-----..----Chopmon 5-8805

Los-Col tumber Co...-.-..--.--.-..-.......-.-----.[Udlow 2-531 I

Mohogony mporting Compony -----......-.-......--638-7749

Morquorl-Wolfe lumber Co. 775-2693

lvlutuol Moulding ond [umber Co. ..-..-FAculty l-0877

Neth Iumber Soles. A. W.-----......-----.---...--..-..872-128O

Oliver Lumber Co. .-..-------..--.--.-.---.-.-RAymond 3-0053

Osgood, Robert S. .-.-DUnkirk 2-8278

Oxford lumber Co., Rex. -.--775-3633

Oxford Lumber Co., Rex ------835-2854

Pocific Fir Soles ....-..-.--..---....--.-.------..---MUrroy 2-3533

Pocific [umber Co., The CUmberlon'd 3-9028

Pocific-lvlodison Lumber Co. -------,--------SPruce 3-2292

Pon Asiolic Troding Co., Inc. .-,.-......-Rlchmond 7-7524

Peirce Compony, Al .-.---.-.--...-.---...-...NEvodo 6-'1009

Vonce Iumber Co. ----------------.-.-Vent Vue Window Products........(2r31

875-1163

Colif. l-br. Inspeclion Service .-..--NOrmondy 5-5431

Coosl Ploning Mill .-.-.-.--.-.--...-......-...lviAdison 2-ll8l

Gildon Kilchen Dislribulors-..--...---.-..--.-ADoms 2-3991

Hunler Woodworks .-------------------------SPruce 5-2544

Mines Ave. TruckinE Service-.-----.----..........RA 3-3691

Securily Point Mfg. Co. .--..--.-..-.-----.---ANgelus l-0358

Sef ect Pollet Co.....-..--..-..---.--...--..----.--....-...269-941 I

TUMBER HANDLING AND SlllPPlNG; CARRIERS

Greenfield & Son, lnc,, H. M. --.--.--.--.NEvodo 6-1783

lee Lumber Houling -.-.-.......-.-.-----.--.-...-NEvoda 1 -1740

Mines Ave. Worehouse ----RA 3-3691

Son Bernordino - RiversideSonlo Ano Areo

Arrowheod Lumber Co. --...-.,-..l.714) 885-7511

Colifornio Door Co. of L.A. ...---.,..-.-.-.-.-...---.--825'781|

IAlbot 5-0672

Corlow Compony

Georgio-Pocific Worehouse ------------OVerlond 4-5353

Horbor Iumber (Al Wilson]-.---...-..------------OV 4-8956

lnlond Iumber Compony .-.---.---.-....----TRiniiy 7-2001

Penberlhy Iumber Co. --------...-.

Philips, Don, Jr....--...... ..-...... LUdlow 3-451I ._.,--____879-l 833

Rockporl Redwood Co. ..-...-.--.-.------..-..-..-.--...445-2896

Roy Forest Products Co. .-..,.-..---.--.---.TRiongle 2-1070

Sonford-Lussier, Inc. .---------------------.-AXminster 2-9181

Shosto-Notionol tumber Co. .-.--------.Pleosont 3-4321

Shef lon Hordwood €o. ...-..264'5120

Simmons Hordwood Lumber Co. .------.--SPruce 3-1910

South Boy lumber Co. -.SPring 2-5258

South Boy lumber (Howthorne) ....-.-.Osborne 6-2261

Slohl Iumber Co. .-......--....-..-.-------..---.ANgelus 3-6844

Stondord Lumber Co., Inc. -.--.-........-.--. -..--------655-71 51

Stonton & Son. E. J. --LUdlow 9-5581

Sutlle & Keller Lumber Co, -.-.-.------..----Gllberl 3-8909

Tocomo Iumber Soles, Inc. ----------------,--MUrroy l-6361

Torfer, Webster & Johnson, Inc. --------ANoelus 9-7231

Twin Horbors Lumber Co. .-.,--..------..--.--SPruce 5-6318

Union Lumber Co. .--.---.----.-.-.----------.-...(714l, 542-5669

United Whlse. lumber Co, ..-..---.-.-OVerbrook 5-5600

United Stoles Plywood Corp. .--------.-...LUdlow 3-3441

U.S. Plyrvood Corp. (Glendole) ------.-.--..---Cllrus 4-2133

U.S. Plywood Corp. (l,ong Beoch) .-....HEmlock 2-3901

U.S. Plywood Corp. (Sonto Ano) .-..--Klmberly 7-1691

Von fde, Roy -..---.--.-....-...-..--..--.-.-.--.MUrray 1-4668

Wending-Nothon Co. .-........-.--.-..CUmberlond 3-9078

Key Corporolion ..--...-...---.--.-.---.-...-----..-..-.--.875-2060

Torter, Webster & Johnson ....--.--.....TRiongle 5-1550

Union Lumber Co. -.-.--..-..-.....-.--.-.--....(71 41 542-5469

So-Cof Commerciol Sleel.--,-,-,-..-.-...-.-....(714l, 825-6770 Podulo [umber Co Wilf its Redi Prime.-...-..-..----.- --.-..--------(7O71 459-5595 Willils Redwood Producls Co. .-.-.----.-..-..Gtobe 9-5595

Woodlond Producls Co..-..,.-....------...----(714) YU 6-7981

Son Diego Areo

IUMBER AND TUIIBER PRODUCTS

Independenl Bldg. Moteriols Co. ....--.-(213) 636-8345

Inlond Lumber Compony ------..-.--.-----GRidley 4-1583

Mople Bros., Inc. -....-.-...,.--..-.-...-.-..----..Hlckory 2-8895

Reitz Co., E. L. .,.---.,.-..--,.-...-........-.---.(714) Gt 9-4166

Soulh Boy Lumber Co. ([os Angeles]-.--ZEnith 2261

Torler, Websler & Johnson ------------------GRidley 7-4174

Weyerhoeuser Compony --.--------.----COngrcss 4-3342

BUITDING MATERIALS

Georgio-Pocific Corp. ........-.-.--.--.--..---.(714l, 262-9955

So Cof Commerciol Sleel...--.-..-.--....-.-....(7141 234-1851

Unifed Stoles Plywood Corp. --.---.....-.BElmont 2-5078

MEDTORD

Hcorin lunbcr Compony -.-._,772-7132

POITLAND

Donl & lugCl, Inc. .-----.-----.---.-_._..-.-CA 6.2311

Forcrt Fiber Products Co. .-----.----._-..-_.1il 4-9159

lAoorc Dry Kiln Compony ._..---_-_--.-_-AVmue 60636

Twin Horbors lumber Co. ....---.,.-----.-..CApitol 8-4141 Turnoc lumbcr Co. .--.---..-."..--.-_-_--.-..--CApitol 6-6661

U,S. Pfywood Corp. --.---.-..._-_-_-...--..----CrC,pitol 74/,37

SATEM

North Sonliqm [unber Soles -_--.-".-_.-_-{503) 585-5210 Woshington

toltcvtEw

nt'f Popcr Co. (l.ong-Bell Div.f---.--___-----l2O6l 42J-211O

TACOTIA

Chency Lunber Co. ----------- .--.-..--__.ltJlton 3-2121

vANCOUVEt

Intll Poper Co. (Long-Bcll Div.f__--...---.-..(5Oilt 295-13OO

wtNtocK

Shokertown Corp. ..------.---.--.----._.._..-.-...SUnsct j-3501

sAht FRANCTSCO

tur$tEt AND turtEEt PtoDucls

Arcqto Redwood Co. -_--_--------__.-._-...*yUkon 6-2067

Col-Pcciftc Soles Corp. yUkon l-g620

Del Volle, Kohmcn & Co. --_.-_.-__.._.-.yUlon l-4641

Evons Products Co. .-----___-__...__._-.._..__-.._.926-241 I

Gcorgio-Pocif,c Corp. ---...-----.-._-----..--DOuglas 2-33gg

Gelz Bros. & Co. .-...------..-_--.____-_-_...-.-yUkon 2-6060

Gllbreoth Chcmicol Co. .-..--__--.._-_--.--...._SU|'cr l-7537

Holl Co., Jomes L. -.-__-_SUncr l-7520

Holfinon Mockin lunber Co. -.-.-..__..-JUnipcr 4-6262

Horbor tumbcr Conpony ----._-.-__-_--.__._yU kon 2-g727

Higgins lumber Co., J. E. --.----.-..,..-.VAlencio 4-8711

Hobbs Wall lunbcr Co., Inc. .-.....--..-Flllmora 6-6O00

fnl'f Poper Co. (long-Bell Div.l--.--.----.-.-(,il S,) 392-9696

[omon lumber Co. ..-..-.-.....-..-..__---_--_--yUkon 2-4376

MocBeqlh Hqrdwood Compony --------__Mlssion 7-AT72

North Volley Lumber Solor --.---.-.--.-.--(415) 593-0253

Pociftc lumber Co., Thc ....--.---.".---.-__-GArf eld 1-3717

Torler, Webslcr & Johnson, Inc. -.---pRospecf 612C0

union iurnbcr compony .---.----.,------ifir*l iariii

tlnil.d Sldtar Plywood Corp. -----.---.-JUnipei"6-5@'5

Wcndling-Noihon Cq. ------------.--------SUiler 1.536!t

Wdrlarn Forcrt Products of S.F. .----tOnbord 1-8760

Wcslern lumbcr Co. --PLazo 6-7111

Wcycrhocurcr Cornpony -..-.------...--.-..PLoza 5-6787

Zicl & Co. Inc. .------.---.----.-----.----.-YUkon l-0210 sAslt4oon!-wt NDowrmoutD NGs

BUITDING

'IIATERIALS Blue Diomond Co. .-.--.-..-..-.--..--...-.--.-.Yukon l-l0ll

Cofoveros Cement Co, .-----.-..------DOuglos 2-1221

TTEATED IU'{BEN-POLES

Borlcr & Co., J. ll. .---.YUkon 2-0200

Holl Co., Jornes L, ..-.-.-.SUilrcr l-7520

Koppers Co., Inc. -.-.....Yukon 6266O

A4cC.ormick & Boxfcr -...YUkon 2-{033

Wendlingsi.lothon Co. ........-..-...-...-....-..SUtter l -5363

Woodsidc Lumber Co. .-..-.-----.....----Dlomond 3-5644

SPEC|A! SErVtcES

Redwood Inspection Servica ...-----...-E[brook 2-788O

BAY ANEA

LUiABEN AND LUIIBER PTODUCTS

Alkinson-Slulz Co. -.----...-.---.---.--------..-_._-..-._-345-1621

BofdhBeocom lumber Co. -.-.931-I1f4

Bonnell lunber Co. -.--.-------..----.-.Dlomond 2-l4lil

Bonninglon lumber Co. .---.-----.---------Otynpic 8-2881

Bruce Co,, lnc., E. L. -------28,1-l3OO

Cofif. Sugar & Wastem Pine ---------Dlomond 2-lI7O

Dqnl Foresl Producls, Inc. ------*-----------(/tl5) 322-1 8/tl

Durobfc Plfwood Soles Co. -------DAvenport 4.-2525

Evsns Producls Co. .------------------------------533-8866

Gcorgio-Pocifr c Corp, .-.---.----.---.--.----._--849-0561

Gcorgio-Pocif,c Corp. (Son Jose).----_--Cypress 7-7g0O

Goldcn Crofc Lunber Co. .----------.-THornwall l-4230

Higginr lumbcr Co, (Son Jorc) .--------CHcny 3-3120

Hill Whslc. lunbcr & Suppty Co..-.-tAndscope 5-10O0

Holmct, Frcd C. --.--.---..-------------..-.-__KEllog 3-5326

Jock tondon Troding Co. --.-..-.-.---.-..-(4151 U-211O

K-D Cador Supply Co. -_..E!gin 2-1063

Kcf lcy, Afbcrt A..-----..--.--.-.--..-..-.--.LAkchurst 2-2751

Kilgore, Robcrt P--.--.-.--..-.-..---..___..GLenwood 6-083 |

Kvalheim Mochinery Co. -.......-.--......_.--..VO71762-4363

loop Lunrbcr & /riill Co..---..--..-..-...lAkchurst 3-5050

AtlscBsqth Hordwood Co..-.......-.-...._-_THornwolt 3-4390

McKrnnry +fA*cri[.to.*-.--- - -ro

Pocif, c Fir Sclcr .--*-----.-.---.---..------.DAvenport

Prcrlar.l.unibcr Cci-.--r.--.:-.--.--*-lOckhovm

Sownill 6olcj C.o.

Slondord lumber Compony.-.------lAnd*opc

Stroblc lumbr Cornpony----------TEnplcbor

Torlcr, Wcbslcr & Johnton -.-.---.-----.SYcomorc Z

Triongle Lumbcr Co--.-....-....--.-----!.Andscopd

Twin Hor$orc lunbcr C,o;-.-..-..-.DAvcnporl

U.S. Plywood Corp. (Ooklcnd) .------TWinookr

U.S. Plywood Corp. (Sonfo Cloro) ---.CHcrry

Werlern Pinc Supply Co..----..--....--Otynplc

White Broihers ....-.....A.,ldove

Woodside [unber Co..-.-------.-..--.-Dlornond

PANEUT-DOOtS-JASlt-3cff ENs

f,URWOS(_AUILDING }IATENIAIS

Arterio Door Co., Inc. lScn Joscl-----...:........Q!

Building Aloteriols Distribuf,ors Inc..--.---......-.

Cqlovcros Cemenf Co.--.-.-..-..----.--.-.-.-GLcncourf I

Tqrter, Webster & Johnson-------------SYcomorn

SPECIA! SEnVICES

Chip Notionol

SACRAMEilITO AREA

LUr$tEt

Cql-Soc lumbcr Solcr, Inc. -.-.-----..----(9161

Evonc Producb Co. -..--.---

Higginr lunlcr Co., J. E

Inl'l Popcr Co. (long-Bell Div.l-...--------(9t61

King'r Rivcr lumbcr Corp. .---.-----.---Pl6l

[odi-Fob Indurtriq .-.-.--.-.-------.-.---...--(2131

Nikkcl lumbcr Co., R. F. -..----.---.--.-.lVqnhoc

North Voffey tunbor Solcr ---------------19161 927

Plocarvillc Lumbcr Co. .-.--.-----------NAtionol 2,

Sfocklon Box Co. .-.-.--.-

BUlLDll{G llAlEnnLS ::,i'

Building Alofcriob Dirlributror lnc. .....-..

Building itrlaferiols Dirlribulorr Inc. .-.---.

OBITUARY

Earle Bleile, a major figure in the lvestern lumber and plywood industry, died March 29, He was 64.

For more than 40 years of his busy lifetime, Bleile was associated with the lumber and plywood industry. He was, for more than 13 years, g:eneral sales manager of Roseburg Lumber Co. in Roseburg, Oregon.

Bleile was best described as a "lumberman's lumberman.tt A one-word description of him-as printed in a well-known industry publication five years ago-was "gentle."

Born in 1900 in Napanee, Indiana, Earl Bleile was the son of Mennonite parents. He was a farm bof ir-t the Midwest until

he reached his 18th birthday, at which time he departed Indiana for a rice farm in Texas. There he worked for a year and a half for the father of a boyhood chum.

In 1923, Earle Bleile was hired by Oregon-American Lumber Co., Vernonia, Ore., in a secretarial capacity. Two years later he rvas transferred to this company's ship- ping department and a year later he was named manager of the timber dock department.

When Oregon-American went into receivership in February, 1932, Earl Bleile was a man without a job-in the midst of a nation-wide depression. To typlify his ability to get things done, however, he went to work at Westfir Lumber Co. 15 days after his job folded at Oregon-American. His first job at Westfir rvas on the

order desk, but one year after being employed he was assistant sales manag'er and' in April, 1938, was named sales manager.

He went to Glendale, Oregon, as sales manag'er for the then Ingham Lumber Co., and when Ingham was purchased by the Robert Dollar Co. in August, 1945, he retained his sales manager post. He stayed with Dollar Co. until Kenneth Ford hired him as Roseburg Lumber Co. general sales managel in February, 1947.

He left Roseburg Lumber in May, 1960, and, with his son, Earl K. Bleile, moved to Sacramenlo and opened the Forest Products Co. Another surwiving son, Harry Bleile, is with Arrowhead Lumber Co. in San Bernardino, Calif, A third son, George, died several years ag'o. Also surviving is his widow, Marian.

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