Passing of the Drab Discolored Yard

The drab, untidy, disc,olbred, mournful looking, utterly unattractive lumJber yard is passing rapidly into the discard.

The civilizing,,pride-creating influences of rnodern merchandising have said to the "Mr. Pips" of the lumber industry,-"Fix ug or get out."

All of us remerpber what desprately dreary and unatl tractive places the large-MAJORITY ef lurnber yardq and lumber offices, used tq bd.

They were, on the aVerage, the trrorst type of merca,ntile establishments that the business interests of tho nation knew.

In no way, in no sense, by rro possible riranner of means, could the most imaginative or optimistic person sse any- on dark shelves, or laid arvay in the shipping boxes it came in, and to look at their places of business no one u/ould ever suppose they had the faintest idea there was such a thing as bright, clean-looking pamt on earth.

They were the HOME BUILDER,S of the natiorq yeti not one of them was equipped-to show you or convince you of how a modern home should look or could look.

Not one of them could VISU ALIZE what they were trying to sell, because they had NOT pictures, and plans, and IDEAS to offer their trade.

With old fogy yards have gone old fogy rnethods. The lumber dealer has learned that he owes his town and his trade a DUTY, that irt is HIS job to do their building thing in the old-fashioned lurnber yard that brought to mind the l,ofty profession of HOME BUILDING. They sold LUMBE& and their own places of business illustrated how lumber should best NOT'be used.

A few of them sold PAINT, but they mostly carried it

THINKING for them, and that it is his business to furnish them with building IDEAS in order that hd may sell them BUILDING SERVICE.

"Let,thero be lighg" says the Good Book. And light is fast coming to the lumber industry.