BUILDI]IG BETTER HOMES

Don't you feel a sense of real satisfaction, Mr. Dealer, when you sell your customer the material for his home, and recommended for all parts of the building exposed to the weather a wood that will last for generations)

Sell him Redwood for permanence. He will thank you rxrw and later.

Ul{I(lN LUMBER Cll.

Six Sure Ways To Start A Forest Fire

1. Nlatches-Be sure your match is burning briskly when you throw it away in the woods. Of course a match thinks-what's its head for?

2. Tobacco-Throw your lighted cigarette and cigar stumps and glowing pipe ashes into the biggest heap of brush and needles you can find along the road or trail. Only 40 per cent of our forest fires are set by smokers.

3. Making Camp-Build a big campfire, and place it as close to young trees or clumps of brush as pos- sible. To make sure your fire will spread, build it on top of the pine needles.

4. Breaking Camp-Don't bother about your fire when you leave camp; the rain is SURE to put it out.

5. Bonfires-Build as big a bonfire as you can, especially if it is dry and windy. If you build it close to a tree or rotten log it will burn long after you have left. '

6. Fighting Fires-If you see a forest fire don't bother to put it out or report it to the nearest Ranger. Why should you worry about the destruction of the National Forests that Uncle Sam has'created for your use and enjoyment and that of your children?

BUT-IF YO'U DO ANY OF THESE THINGS IN A CALIFORNIA FOREST, BE PREPARED TO PAY $500 AND GO TO JArL.

Help

Dear god of advertising

Keep one stern eye on me, And lend me your assistance

Where'er I chance to be.

So little am I asking When all is done or said.Just sense enough to sometime write An ad that will be read.

'Tis easy for an editor

To write his snappy stuff; But when I try to follow suit

The lines I sadly muff. He has much space to function in And real brains in his head, Yes, Jack Dionne could write with ease An ad that would be read.

The man rvho diagrams his thoughts Has quite an easy job; He flourishes a crayon And we either laugh or sob. If he had boards and doors to sell, (Alas this makes me sigh,) He'd draw some pictures of the things And you'd walk up and buy.

Strange god of advertising, lVherever 1'ou may beKeep one wild eye turned earthward, And send ideas to me. And sometime in the future May I be firmly led

To write one good, strong lumber ad That really will be read. A. M. CONNER. Sacramento.