BRADTEY BRAND HARDWOODS

Scientific Hln drying prescrvet within our productr naftrre'r eturdy and beautiful qualitier, while

Modern machinery and skilled human efrort iustifiee our slogan

ttlf ltts Bradley's Itts Better"

TRY US FOR

OAK FLOORING

GUM FLOORING

WHITE OAK TRIM

RED GUM TRIM

CASING BASE

OAK WAGON STOCK

BEECH FLOORING

AROMATTQUE CEDAR LIMNG

RED OAK TRIM

SAP GUM TRIM

MOULDINGS

GUM FI'RNITURE STOCK

Furniture Stock in Sets CUT TO SIZE Ready to Asremble

Flat Surfacee Hardwood Trim Sa,ndcd BRADTEY

TUMBER C().

OF ARKANSAS

WARREN - ARKANSAS

C. lt" Ctad$ Rcprecntative Lor Angelee

Chicago Lumbcr Co. of Wuh. San Fnncirco

The Fury of the Winds

Destruction of life and property on a terrible scale was ryrogglt by-tlre furious tornado that srvept five states in the Middle West on March 18. All types of construction crashed -un_der the great wind. Here are seen some graphic views of the devastation. In the center is an air iiew of Murphysboro, Ill., after the storm had passed. It was reduced virtually to kindling wood. Above, left, is seen the ruins of the Longfellow School, Murphysboro, a brick structure. Steel was bent and broken like so much straw, as is shown by the photo at the top, right, taken at Princeton, Ind. Another view in the latter town is seen below. left, which shows the remains of the Baldwin Heights School. Frame houses with walls torn out by the galJare shown in the photo at right, below, also taken in Princeton. Not wood, nor stone, nor steel could long withstand the anger of that swift wind.-Building Age.

L. B. MENEFEE MILL BURNS

KLAMATH FALI.S, Ore., May 4.-sparks igniting from a hotbox completely destroyed the mill of the -Modoi Point company at Aspgrove early to night. The loss was ap_proximately $150,000, fully covered by insurance. The mill was owned by the L. B. Menefee lumber interests of Portland. The fire-fighting crerv at the mill saved the lumber yard and offrces, due to the absence of the brisk wind prevalent here the last two weeks.

The mill had a daily capacity of 1l0,0OO feet and emply'fed 80 men.

MILToN TAENZER PRoUD FATHER

Mr. Milton Taenzer. iunior member of the American Hardwood Company, LoiAngeles. is happy over the arrival of a fine girl baby, at his home on the 8th of this month.

Exclusive Sales Agents for Northern California

GERLINGEN LUNABER CO.-RAIL

Portland, Oregon

METROPOLITAN REDWOOD CO.-RAIL

Metropolitan, California

NETTLETON LUMBER CO.--4ARGO

Seattle, Waehington

San Francisco Advertising Club Observes American F'orest Week

At the regular weekly meeting of the San Francisco Advertising Club, held at the Palace Hotel on Wednesday, April 29, American Forest Week 'ivas observed.

Wallace Hutchinson, United States Forest Service, San Francisco, gave an interesting talk on the "National Forests of California." Mr. Hutchinson's talk was beautifully illustrated by slides showing the timber resources, forest uses, destruction due to forest fires, and the Forest Service methods of forest protection.

Richard Hammatt, Secretary-Manager of the California Redwood Association, gave an interesting and instructive talk on the California Redwoods and Redwood Reforestation. He spoke of the Redwood resources of California, their geographical distribution and uses' and protective methods used by the Redwood operators in preventing forest fire. He spoke in detail of the Redwood Reforestation work being carried on by the Redwood operators in Humbol<lt and Mendocino Counties, and the Redwood Nurseries at Fort Bragg and Scotia. Mr. Hammatt informed the gathering that during the past winter, 10 Redwood seedlings were planted for every Redwoocl tree cut, also that the present stands of Redrvood u'ould last for over a hundred years at the present rate of cutting and together with the second growth already on the ground and what would result from their reforestation work, would always insure California of a perpetual supply of Redwood timber.

Austin L. Black, Advertising manafler of the Cali{ornia White and Sugar Pine Manufacturers' Association, spoke on "Greater Than Gold." N4r. Black quoted some interesting statistics showing that tl-re revenues derived from the timber cut in California during the past year \\''ere greater than the revenue from the production of gold in the state.

The meeting was largely attended, there being about 500 present.

WILL THE LUMBER INDUSTRY SETTLE DOWN OR SETTLE UP?

From the report of Wilson Compton, Secretary, National Lumber Manufacturers Ass'n.

No industry has ever made progress by going backward; nor conserved its resources by rvasting them; nor paid dividends out of profits macle by running at a loss.

The only excuse for an industry carrying its headlight on behind is to profit by its past experience' That is precisely what the lumber industry has not been doing. I{ -i! cann-cjt learn for itself that paying out $25 and taking in $23 wiil result in a loss; that adding to the suppll' of lumber does not increase the demand for it; that producing more Iumber than is shipped does not reduce the stocks; ancl that it is no easier to sell a car, or a cargo, of lumber after it has been shipped than before, it rvill be rudely taught by others rvhat it cannot learn for itself.

DOLBEER & CARSON LUMBER CO. LOS ANGELES OFFICE

TUcker 7654

The Los Angeles office of Dolbeer & Carson Lttmber Co., the opening o{ which was announced in May first issue of "The Lumber Merchant" is located at: