WOODHEAD LUMBER CO.

13. It can be bought in either L. C. L. or'Gorload quantities.

14. It is a Weyerhaeuser product made cpecially for the retail lumber trade.

Southern California Lumbermen's Stag Party

There is really not a great deal to tell, about the wonderful "Stag Party," so long anticipated, and so successfully carried to a close, at Venice, on the night of May first, by the Southern California Lumbermen.

The Committee in charge of the affair deserves a world of credit for the detail of arrangement, for the wonderful program of entertainment, the dinner served by Ward McFadden, proprietor of the Ship Cafe, and for the large number that were in attendance.

Three hundred and fifty-two tickets were collected at the door, before seven P.M., by Jimmie Chase, Melvin Coe, and their assistants. This gathering represented the cream of the lumber industry in Southern California, coming from as far as San Diego and Fresno, heads of scores of well known institutions.

The much heralded show started on schedule at eight, there being at least thirty high class vaudeville acts,"interspersed by a number of home talent surprise presenta- tions. The boys were in fine form, and a great amount of excellent -entertainment talent was disclosed in the impromptu program. The Main Show was followed, at midnight, by a splendid Side Show, conducted in the rooms in the second story, and was enjoyed by at least two hundred of those preseht.

Other features occupied the time until a later hour, when the gathering dispersed, voting the affair the most successful party ever held, in Southern California, by the lumber fraternity.

To B. W. Bookstaver, of the McCullough Lumber Company, goes the bulk of the credit. "Book" labored long and hard, to carry the party to a successful finish, and he is to be congratulated on the many favorable remarks that have bepn heard. He was assisted by a committee of twentyll

V LONG-BELL sOTH ANNIVERSARY

April 30, 1925, was a gala day for The Long-Bell Lumber Company, because it marked the end of its first half century in business and the beginning of a new era. Throughout the company's many holdings its people congregated to pay homage to R. A. Long, founder of the company, and who at the age of 14 years, still remains the active head of .the business as chairman of the board of directors.

While the various y'ills and yards of the company each had special prograrn{ commem5rating the fougding -of the company April 30, 1875, when R. A. Long o./ened a small retail lumber yard at Columbus, Kansas, all'prggrams centered around Kansas City, Mo., from which p/int the general offices broadcast an elaborate programtto all of the Long-Bell properties in the United States, using WHB, Kansas City; WFAA, Dallas; KGW, Portland; qnd KGO, Oakland. /

The broadcasting feature was a part of the tprogram in connection with a reception given in honor of Mr. and Mrs. Long, by the directors of the company at the home of M. B. Nelson, president, and Mrs. Nelson. The directors and directors' wives served as hosts and hostesses of the occasion.

S. C. HOOPER ON EASTERN TRIP

Mr. S. C. (Cy) Hooper, of the S. C. Hooper Lumber Company, Los Angeles, left San Pedro, on May 9th, for a two months' journey. With Mrs. Ifooper he will go first to New York, via the Canal, returning to California by rail, after visiting a number of eastern cities.

Mexico Buyin€ Trucks; Big Orders Received by Moreland Motor Truck Company

Ted Hobgood, well-known in the automobile row as the Los Angeles branch manager of the Moreland Motor Truck Company was sent to Mexico by his concern to stir things up, and he did. Various rumors having reached the Moreland Company, that certain parties of our Latin neighbors were trying to do big things but lacked transportation facilities. As a result Ted Hobgood went to Mexico. He proved the old proverb that business can always be had if people know how to get it. Even though the buyers do not always realize it, added profits can be made by them with the proper equipment if this is drawn to their attention. Mr. Hobgood returned with a large order for trucks and established an agency for the product of the wellknown local concern, the Moreland Motor Truck Company. He acquired a clear insight into the business condition of Mexico and in what way California can help. He found the business men of Mexico absolutely reliable; the trouble lies with many of our own business men who are suspicious in their dealings with our southern neighbors. He finds Mexicans very hospitable, courteous and greatly influenced by kind words and considerate attention. This is something the Anglo-Saxons do not understand. Kind words and the associating with our Latin friends on terms of absolute equality and adapting ourselves to their ways of doing business instead of trying to convert them to our own, will make the Mexicans our friends and it will contribute more toward closing business deals than the most clever sales talks we are in the habit of giving. Mexico is a rich country and if California will co-operafe with her in a friendly spirit, much good will unqueitionably ensue to both Mexico and ourselves. They arelnxious and readv to deal with the Pacific Coast of America if we will meei them half way.

Wheels

There's the story in primer language. No more needlessduplication - eight standardized roofings that meet exactly every requirement.

Mr. Hoover has been preaching elimination of waste. Weaver difit. It means more money for you.