BALSAM WOOI

WHY NOT YOU?

DEALERS FULLY PROTECTED

For earc of applicetion BALSAM WOOL cxccllr all ir' ruleton now on thc rnerLct.

LIGHT IN WEIGHT

EASY TO LIFT AND HANDLE STANDARD WIDTHS-NO WASTE FLEXIBLE_FITS ALL CORNERS CUTS LIKE PAPER DOES NOT SIFT OR LITTER

CLEAN AND SANITARY NO POISONOUS ANTMAL MATTER

"The Wood Ineulation Worth Its Weight in Wool"

Specify BALSAM WOOL for Labor Saaing great quantities of standing timber into thc saw. The conversion of t-imber- is accelerated by -the increasing fire hazards and capital carrying charges.

Ability to adjust supply to demand is of course necessary to-thc stability and piofitabliirels of any industry. That,- hovcvcr, il e characieristic which the lumber industry, as a whole, has not yet acquired. But a confirmed policy of balancing the equation-by meiely reducing the supply, as distinguished from a concerted cffort to inirease thJ demanil id a sheer surrender to competitorE. No battle was ever won by rear-guard actiont gul ttr]at is-no cause for discouragemcnt. Rather, is it reason for detcrmination to go forward with those things which necd to bc donc, so that the condition of prosperity' progress and profit, whcn it is achieved shall be lasting.

What the lumber iniustrv needs is a FORWARD LOOK. This cannot be accomplished by merely looking backward. -The past ha^r no present value-except to enable the future to profit by its expcrience.

Facts, leadership and persevcrance,-when an- industly has them, -arc iti most valuablc iossessions; and when it has not, its moot costly deficiency. There-is no short-cut, no Alladin'e lamp, no mcre sleight-of-hand, that will convctt adversity into prospcrit% retrcat into procress. and loss into profit.

May I, to convert this thought-into terms of spe-cific.and tangiblc accomplishment. suggest a prlctical and forward-looking protram' acainsi which mav-fiom time to time be measured the indusfi/r pErformance. I sirbmit it as a catalogue of thc unfinished businc€s of thc lumber industry. In some items much progress has already becn made; in others; littte. But substantial accomplishmcnt in all of thcm, howcvsr tedious it may be, is, I believe, nccessary if the industry is to have permanentlf'thAif."ir*"ta" to prospcr:

1. Financial strength and flcxibility of production suftcient to maintain a reaionable balance bctween lumber supply and lumber demand. Adherence to standard sizes and standard grades in stock lumber items; and certification by appropriate branding. Precision in manufacture: uniformity in gradingl and morc complete seasoning and refinemcnt at points of original fililltl' facture.

Distribution

4. Accurate knowledge of current changcs in lumbcr productior\ stocks, demand, and consumption.

5. Divcrsified salee organization. CONSUMPTION

6. Rcsearch in lumber qualities, eosts and uses.

7. Extcnsion of lumber tradc and diveraified uses for wood. CONSERVATION

8. Relicf of standing timber from discriminatory and immodcratc annual taxcs.

9. Efiective forest fire protection and cconomy in timbcr utitization

10. Consolidation of timber land ownership and thc managcme[t of forest lands with view ultimately to continuous operation; On each of thesc a sermon could be prcachcd. Each too, can bc a sermon in itsclf. Thc facts may speak for themselves. If thcae things are done the opportunities for greatest profit in thc lumbcr business arc not in the past but in the future.

"Let IJs Put the Limber Induslry's Heaillight on in Fronl."

WHITE PINE

DOUGLAI' SUGAR PINE FTR

Northwest Lumbermen Observe Forest Week

The West Coast Lumber Trade Extension Bureau, recently organized to convince both lumber dealers and the public of the worth <lf America's permanent lumber supply on the west coast, took an active part in helping to circulate the real facts concerning the value of the forests and lumber industry during Arierican Forest Week. Many prominent lumbermen of the west coast addressed civic clubs and other public gatherings. In some of the cities the lumbermen offered prizes to the public school children for the best essays on the importance of the lumber industry to the community.

Henry Schott, director of the Bureau, gave four speeches during the week, emphasizing the fact that the Pacific northwest has not realized the value and future of its greatest industry-lumber. Mr. Schott spoke on Monday before the Portland Chamber of Commerce and gave a radio talk over the station of the Portland Oregonian. On Wednesday he appeared before the Tacoma Lumbermen's Club, where a large number of architects and contractors were guests, and on Friday noon before the regular membership meeting of the Seattle Chamber of Commerce.

Merrrbers of the U. S. Forest Service and the College of Forestry at the University of Washington gave a number of speeches before a great number of audiences, asking their co-operation especially in the matter of fire prevention.

"Natural Beautj of Woods Exceeds All Imitations"

Addressing a group of wood millwork men at Memphis, Charles C. Pfeil, architect, said in part:

"I am more interested in the craftsmanship of woods than of any of the other materials that we as architects use to express our conceptions and add the necessary refinements. What material is more closely associated with human lives than wood ? You can all probably recall some tree or trees at your old homes that since boyhood have been almost as dear to you as a relative. They have grown up with you, developed from practically the same sustenance that you have. They have taken their food from the soil, the same as you; their water from the rains, and breathed the same air as you. They have done more for you than you have for them. They have sheltered and protected you from the burning rays of the sun and furnished fuel for the fires that kept you warm in winter and sheltered you from the rains and storms- They have added much to your lives by their fragrance which purifies the air you breathe. They have done more than their part in adding beauty to the landscape.

"What is more fascinating than roaming around in the woods enjoying the close association with the trees, and the undergrowth which they provide for the finishing touches of the pictures. Trees are so closely associated with human life one could almost tjelieve they have souls.

"The uses of wood in construction and for many thousands of other purposes are not what occupy our attention today."

Indestructible Redwood

And Dirtributcd By

We have prepared a folder on "Why you ehould use Redwood in Your Flome" containing a reprint of the article "lndeetructible Redwood" which appeared in the May | 9th issue of Literary Digest, together with sample pages and description of our booklet "Redwood Home Plans." A supply of these folders for free distribution will be gladly sent you on request. Write for them.